WO2023054740A1 - Procédé permettant de créer un réseau de chaînes de valeurs de type participation de consommateur volontaire - Google Patents

Procédé permettant de créer un réseau de chaînes de valeurs de type participation de consommateur volontaire Download PDF

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Publication number
WO2023054740A1
WO2023054740A1 PCT/KR2021/013232 KR2021013232W WO2023054740A1 WO 2023054740 A1 WO2023054740 A1 WO 2023054740A1 KR 2021013232 W KR2021013232 W KR 2021013232W WO 2023054740 A1 WO2023054740 A1 WO 2023054740A1
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WO
WIPO (PCT)
Prior art keywords
consumer
product
value chain
introduction information
voluntary
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PCT/KR2021/013232
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English (en)
Korean (ko)
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이장욱
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이장욱
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Publication date
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Priority to PCT/KR2021/013232 priority Critical patent/WO2023054740A1/fr
Publication of WO2023054740A1 publication Critical patent/WO2023054740A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/06—Asset management; Financial planning or analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/22—Social work or social welfare, e.g. community support activities or counselling services

Definitions

  • the present invention relates to a method for creating a value chain network, and more specifically, through voluntary participation of consumers, without consuming additional marketing costs, natural promotion of products is made so that high-quality product information is shared and sold among consumers It is about a method for creating a voluntary consumer participation type value chain network to enable consumers who participate in product promotion to receive economic compensation while promoting product promotion so that reasonable consumption and income can be generated.
  • value consumption is practical and self-satisfying, unlike conspicuous consumption, which is conscious of others.
  • value consumption According to a reasonable consumption method in which consumers purchase products based on their own value judgment without being swayed by advertisements or brand images, boldly consume products that they value, but cheap and practical products for products that are not. Preferring can be called value consumption.
  • the present invention has been made to solve the above problems of the prior art, and it is possible to promote sales of excellent products by promoting corporate products through voluntary participation of consumers, and at the same time, providing economic benefits to consumers who have contributed to product promotion. Its purpose is to provide a method for creating a voluntary consumer participation type value chain network to generate reasonable consumption and income for a win-win relationship between companies and consumers by generating personal profits.
  • the present invention provides a product introduction information transmission step of transmitting pre-purchase product introduction information from a first consumer terminal to at least one or more second consumer terminals; a product introduction information receiver count step in which a value chain creation server counts the number of second consumer terminals that have received product introduction information from the first consumer terminal; a discount coupon issuance step in which a value chain creation server issues discount coupons to first consumer terminals so that products can be immediately purchased at a discounted amount according to a predetermined ratio corresponding to the counted number of second consumer terminals; If the value chain creation server confirms that the second consumer terminal receiving the product introduction information has purchased the product, a value point payment step of providing value points as a cash substitute to the first consumer terminal at a predetermined rate of the product price; It is characterized by doing.
  • the value chain creation server responds to the counted number of second consumer terminals at a predefined rate. and a value point accumulating step of accumulating value points in the first consumer terminal.
  • the value consumption management server receives product development opinions from the first or second consumer terminals
  • the product development opinions are transmitted to the manufacturer terminals, and when the reflected products are released, contribution points as substitutes for cash are given at a predefined rate. It is characterized in that it includes a prosumer opinion convergence step for one-time payment to the first or second terminal that transmitted the product development opinion according to.
  • the present invention includes a fund investment request step of uploading investment request information including product introduction information to be produced by the manufacturer's terminal and the amount of funds required for product production to a value chain creation server; and a fund investment execution step in which the first or second consumer terminal executes a fund investment after confirming the investment request information.
  • it is characterized in that it includes a contribution point payment step of paying the proceeds from the investment to the first or second consumer terminal in which the money is invested as contribution points as a substitute for cash according to a predetermined period and ratio.
  • the value chain server includes a product introduction information providing step of providing product introduction information to the first consumer terminal, wherein the value chain server transfers value points and contribution points to other affiliated points in advance. It is characterized in that it includes a virtual currency conversion step for converting to virtual currency and making it usable.
  • it is characterized in that it includes a QR code issuing step of issuing a QR code as an individual unique identifier when at least one of the first and second consumer terminals registers as a member of the value chain server before the product introduction information transmission step.
  • the method may further include a point donation step in which at least one of the first and second consumer terminals requests a donation of value points or contribution points via a value chain server.
  • the method for creating a voluntary consumer participation type value chain network according to the present invention as described above can exhibit the following effects.
  • FIG. 1 is a flowchart schematically illustrating a method for creating a voluntary consumer participation type value chain network according to the present invention.
  • Figures 2a and 2b is a flow chart showing an example of the voluntary consumer participation type value chain network creation process according to the present invention
  • 3 and 4 are views to explain a use case of a method for creating a voluntary consumer participation type value chain network according to the present invention.
  • FIG. 1 is a flowchart schematically illustrating a method for creating a voluntary consumer participation type value chain network according to the present invention.
  • the present invention is basically composed of a product introduction information transmission step, a product introduction information recipient count step, a discount coupon issuance step, and a value point payment step.
  • the present invention relates to a product introduction information transmission step in which a first consumer terminal transmits product introduction information prior to purchase to at least one or more second consumer terminals, and a second consumer terminal that has received the product introduction information from the first consumer terminal.
  • a product introduction information transmission step in which a first consumer terminal transmits product introduction information prior to purchase to at least one or more second consumer terminals, and a second consumer terminal that has received the product introduction information from the first consumer terminal.
  • the value chain creation server counts the quantity, and the value chain creation server first consumer terminal so that the product can be immediately purchased at a discounted amount according to a predetermined ratio in response to the counted second consumer terminal quantity
  • the value chain creation server confirms that the second consumer terminal receiving the product introduction information has purchased the product, the value point as a substitute for cash is given to the first consumer at a certain rate of the product price. It includes a value point payment step to be paid to the terminal.
  • product introduction information such as product name, model number, purchase route, price, use, standard, usage, image, introduction video, etc. is sent to the second consumer.
  • product introduction information such as product name, model number, purchase route, price, use, standard, usage, image, introduction video, etc.
  • the product introduction information recipient count step is a process for checking how many other consumers the product introduction information has been shared by a specific consumer.
  • the discounted amount is immediately discounted according to a predetermined ratio corresponding to the number of second consumer terminals that have received the product introduction information.
  • a discount coupon is issued in real time so that the product can be purchased. If the first consumer terminal transmits introduction information of the corresponding product to several second consumer terminals before purchasing the product, the second consumer terminal receives the introduction information. Depending on the quantity of consumer terminals, for example, 0.5%, 1%, 1.5%... up to N%, discount coupons to which discount rates are applied are issued to the first consumer terminal in real time so that products can be purchased on-site. support, and it is desirable to exclude a situation in which product introduction information is redundantly transmitted to the second consumer terminal.
  • value points are paid to the first consumer terminal at a predetermined rate of the product price, so that the discount coupon is issued in the issuance step.
  • the first consumer receives value points that can be used like cash and can be used when purchasing other products or affiliate services, so consumers can share information about products with excellent quality among each other. We will support you to be active.
  • the value chain creation server pre-determines in response to the counted number of second consumer terminals after going through the step of counting recipients of the product introduction information and a value point accumulating step of accumulating value points in the first consumer terminal at a ratio obtained by the first consumer, and according to this, even if the first consumer delivers the product introduction information to the second consumer after purchasing the product, not before purchasing the product, receiving By counting one second consumer, value points can be accumulated in the name of the first consumer according to a predetermined ratio (eg, 0.5%, 1%, 1.5%...up to N%).
  • a predetermined ratio eg, 0.5%, 1%, 1.5%...up to N%.
  • the value chain creation server receives a product development opinion from the first or second consumer terminal
  • the product development opinion is transmitted to the manufacturer terminal, and when the reflected product is released, contribution points as a substitute for cash are provided in advance.
  • a prosumer opinion convergence step is included to provide a one-time payment to the first or second terminal that has transmitted product development opinions according to a defined ratio.
  • the value chain creation server receives a reply from the manufacturer about the situation in which a product with product development opinions reflected is released, contribution points are given at a predefined rate.
  • the present invention provides a fund investment request step of uploading investment request information including product introduction information to be produced by the manufacturer terminal and the amount of funds required for product production to a value chain creation server, and a first or second consumer terminal providing the investment request information After confirming, it includes a fund investment execution step in which capital investment is executed.
  • a fund investment request step of uploading investment request information including product introduction information to be produced by the manufacturer terminal and the amount of funds required for product production to a value chain creation server, and a first or second consumer terminal providing the investment request information After confirming, it includes a fund investment execution step in which capital investment is executed.
  • consumers can review product introduction information and invest production funds for products of interest, thereby enabling smooth production for companies having difficulty in obtaining funds.
  • consumers convey their opinions on product development to manufacturers through linkage with the prosumer opinion collection stage, and in cases where manufacturers raise investment funds for the production of products that reflect those opinions, consumers who conveyed their development opinions It may be possible to reinforce the role of consumers as prosumers by allowing them to invest after confirmation.
  • a contribution point payment step of paying the proceeds from the investment to the first or second consumer terminal in which the money is invested as contribution points as a substitute for cash according to a predetermined period and ratio may be further included.
  • the contribution points paid as profits compared to the amount invested by the consumer must have a value exceeding the investment amount, while contribution points are paid according to a set period and ratio (e.g., monthly investment amount for 6 months x 25% or It is desirable for consumers to stably predict and receive profits or to make aggressive investments by providing contribution points equivalent to cash equivalent to 1% of sales profit x 1% every month for 6 months.
  • the present invention may further include a point transfer step of transferring the value points and contribution points as described above to a third party terminal after the first consumer terminal and the second consumer terminal acquire them.
  • a point transfer step of transferring the value points and contribution points as described above to a third party terminal after the first consumer terminal and the second consumer terminal acquire them.
  • the value chain server may include a product introduction information providing step of providing product introduction information to the first consumer terminal, which includes gender, name, age, resident registration number, occupation, education, and residence.
  • a product introduction information providing step of providing product introduction information to the first consumer terminal which includes gender, name, age, resident registration number, occupation, education, and residence.
  • the present invention includes a virtual currency conversion step for the value chain server to convert the value points and contribution points to other previously affiliated virtual currencies and use them, so that the accumulated value points and contribution points of consumers It is converted into virtual currency by matching it with the virtual currency of affiliates, and during the conversion process, value points/contribution points with different value standards are converted into virtual currency in proportion, and it plays a role in increasing the utilization of value points and contribution points. .
  • value points can be converted into corresponding virtual currency for virtual currencies that are affiliated so that they can be used not only in Korea but also in operation shopping malls and commerce platforms around the world. will be.
  • a QR code issuing step of issuing a QR code as an individual unique identifier when the first and second consumer terminals sign up as a member in the value chain server may be included.
  • issuing information in the form of a QR code it is possible to easily authenticate a consumer member while improving security, and a QR code displayed on the first and second consumer terminals at stores selling products or other places where it is necessary to identify consumer members You can verify a consumer member through a code and then have them redeem a discount coupon or redeem value points/contribution points.
  • the present invention automatically provides product introduction information related to product groups purchased a certain number of times by checking the type and number of purchased products while recording the products purchased by the first and second consumers through the terminal in the value chain server.
  • a step of recommending a purchased product to be transmitted may be further included.
  • the present invention may further include a point donation step in which the first and second consumer terminals request a donation of value points or contribution points via a value chain server, and accordingly, more active donation campaigns or events with each point By encouraging social participation, you will be able to deliver good influence to the people around you.
  • FIGS. 2a and 2b are flowcharts illustrating an example of a process of creating a voluntary consumer participation type value chain network according to the present invention.
  • a discount coupon is issued to the first consumer to instantly receive a purchase discount according to a ratio proportional to the number of second consumers who have received the introduction information; After that, when the second consumer who received the introduction information purchases the product, value points are paid to the first consumer, while when the first consumer sends the product introduction information to the second consumer after purchasing the product, the received second consumer Value points are accumulated to the first consumer according to the number of consumers, and when the second consumer purchases the product, value points are similarly paid to the first consumer at a predetermined rate.
  • consumer A conveys product introduction information to consumers A1 and A2 before purchasing a product, consumer A receives a discount within 1-15% when making a purchase in proportion to the number of senders. 15% discount applied)
  • consumer A If consumer A has delivered product introduction information and consumers A1 and A2 have purchased the product, consumer A receives 10-25% of the purchased product price as value points (Consumer A who received product introduction information from consumer A Up to 25% value points are paid for the more)
  • the accumulated value points and contribution points are affiliated with the platform operated through the value chain server. It can be used like cash at on/off stores such as stores, convenience stores, and discount stores, and can be used in the same way in conjunction with virtual currency.
  • the present invention can act as a value consumption platform that will lead the consumption culture of the "untact" society after Corona 19 and the situation where alternative distribution markets such as online shopping as well as direct transactions on SNS are expanding, and consumers in these platforms Introduce the product to other consumers online (information delivery/recommendation/promotion, etc.) so that the product can be purchased at a reasonable price immediately discounted from the regular price product, and if other consumers introduced to the product purchase the product, a fixed percentage As a result, value points are accumulated, and the accumulated value points can be used like cash at value consumption platforms, affiliated third-party online/offline stores, SNS, etc., thereby promoting valuable consumption.
  • the "value chain network” directly or indirectly affects the product development and distribution process by comparing and criticizing the pros and cons of the newly purchased products on various sites on the Internet to form "prosumers.” to develop/produce/distribute consumer-friendly products
  • programers to develop/produce/distribute consumer-friendly products
  • marketing costs such as publicity and promotion, which are used regardless of consumer interests, are saved to provide direct and indirect benefits to consumers, and reasonable consumption and other income generated by such consumption.
  • the present invention converts the consumption value-related data accumulated through these series of activities into big data, and in the process of expanding, it will further activate the consumer's value chain network to create an active consumer-participating business model that can create added value. will be.

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Abstract

La présente invention se rapporte à un procédé permettant de créer un réseau de chaînes de valeurs et, plus particulièrement, à un procédé permettant de créer un réseau de chaînes de valeurs de type participation de consommateur volontaire, dans lequel, par la participation volontaire de consommateurs, la promotion naturelle d'un produit est réalisée même sans encourir de coûts de commercialisation supplémentaires, de telle sorte que les consommateurs puissent partager des informations sur un produit présentant une excellente qualité pour favoriser les ventes, et que des consommateurs qui participent à la promotion de produits puissent recevoir une compensation économique, ce qui permet une consommation raisonnable et une génération de revenu raisonnable.
PCT/KR2021/013232 2021-09-28 2021-09-28 Procédé permettant de créer un réseau de chaînes de valeurs de type participation de consommateur volontaire WO2023054740A1 (fr)

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Application Number Priority Date Filing Date Title
PCT/KR2021/013232 WO2023054740A1 (fr) 2021-09-28 2021-09-28 Procédé permettant de créer un réseau de chaînes de valeurs de type participation de consommateur volontaire

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PCT/KR2021/013232 WO2023054740A1 (fr) 2021-09-28 2021-09-28 Procédé permettant de créer un réseau de chaînes de valeurs de type participation de consommateur volontaire

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020004494A (ko) * 2000-07-06 2002-01-16 구광시 인터넷을 이용한 제품 또는 서비스 개발 시스템
KR20150121758A (ko) * 2014-04-21 2015-10-30 주식회사 얀트리 현물 결제 광고 마케팅 시스템
KR101591244B1 (ko) * 2014-11-06 2016-02-05 주식회사 코인플러그 멤버십 포인트 또는 사이버머니를 블록체인을 갖는 디지털 가상통화로 전환하여 주는 장치
KR20160120883A (ko) * 2015-04-09 2016-10-19 오윤영 상품 연계 적립금 투자 중개 방법 및 그 시스템
KR20170120487A (ko) * 2017-01-12 2017-10-31 코인 주식회사 사용자의 댓글 참여도에 따른 실시간 상품 판매 가격 할인방법

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020004494A (ko) * 2000-07-06 2002-01-16 구광시 인터넷을 이용한 제품 또는 서비스 개발 시스템
KR20150121758A (ko) * 2014-04-21 2015-10-30 주식회사 얀트리 현물 결제 광고 마케팅 시스템
KR101591244B1 (ko) * 2014-11-06 2016-02-05 주식회사 코인플러그 멤버십 포인트 또는 사이버머니를 블록체인을 갖는 디지털 가상통화로 전환하여 주는 장치
KR20160120883A (ko) * 2015-04-09 2016-10-19 오윤영 상품 연계 적립금 투자 중개 방법 및 그 시스템
KR20170120487A (ko) * 2017-01-12 2017-10-31 코인 주식회사 사용자의 댓글 참여도에 따른 실시간 상품 판매 가격 할인방법

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