WO2023041068A1 - 资源分发方法、装置、电子设备、介质及程序产品 - Google Patents
资源分发方法、装置、电子设备、介质及程序产品 Download PDFInfo
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- WO2023041068A1 WO2023041068A1 PCT/CN2022/119446 CN2022119446W WO2023041068A1 WO 2023041068 A1 WO2023041068 A1 WO 2023041068A1 CN 2022119446 W CN2022119446 W CN 2022119446W WO 2023041068 A1 WO2023041068 A1 WO 2023041068A1
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- 238000000034 method Methods 0.000 title claims abstract description 61
- 238000004590 computer program Methods 0.000 claims description 22
- 238000012790 confirmation Methods 0.000 claims description 13
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- 238000012545 processing Methods 0.000 description 5
- 238000005516 engineering process Methods 0.000 description 4
- 230000006870 function Effects 0.000 description 4
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
- H04L67/104—Peer-to-peer [P2P] networks
- H04L67/1074—Peer-to-peer [P2P] networks for supporting data block transmission mechanisms
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
Definitions
- the present application relates to the field of live broadcast technology, and in particular to a resource distribution method, device, electronic equipment, media and program product.
- the distribution method of the application is to distribute the application through the application market of the terminal device, that is, the user can download the application in the application market and use the application.
- the distribution efficiency of this method is low.
- the present application provides a resource distribution method, device, electronic equipment, medium and program product.
- a resource distribution method including:
- an application resource gift message is sent to the anchor terminal, and the application resource gift message is used to instruct the viewer terminal that has downloaded the target application to log in to the target application. Apply and receive application resources in the target application.
- the method further includes:
- the second virtual resource is used to instruct the viewer who has not downloaded the target application to perform a download operation on the target application, and to instruct the viewer who has not received the application resource to log in to the target application and receive the target application. application resources.
- the method also includes:
- Detecting the way in which the viewer who downloaded the target application logs in to the target application and receives the application resources includes:
- the local viewer identification information includes the user identification information, send a hit message to the application server, so that the application server sends the application resource to the viewer corresponding to the user identification information based on the hit message , and if it is detected that the application resource has been claimed, returning a confirmation message indicating that the application resource has been claimed;
- the method also includes:
- the third virtual resource is used to instruct viewers who have not downloaded the target application to perform a download operation on the target application, and instruct viewers who have not received the application resources to log in to the target application and claim the application resource.
- the method before sending the first virtual resource to the anchor, the method further includes:
- the method also includes:
- the sending the first virtual resource to the anchor specifically includes:
- a resource distribution device including:
- the first sending module is configured to receive the download message sent by the anchor terminal for the target application in the live room of the anchor end, and send the first virtual resource to the anchor end to correspond between the anchor end and the live broadcast room
- the viewer shows the first virtual resource, wherein the first virtual resource is used to instruct the viewer who has not downloaded the target application to perform a download operation on the target application;
- An application resource gift message sending module configured to send an application resource gift message to the anchor if the number of download operations performed on the target application reaches a preset number of times, and the application resource gift message is used to indicate that the target application has been downloaded The watching end of the application logs into the target application and receives application resources.
- the resource distribution device further includes:
- the second sending module is configured to send a second virtual resource to the anchor end if it is detected that the viewer end downloading the target application logs in the target application and receives the application resources, so that the anchor end and the anchor end can share the second virtual resource
- the viewing terminal corresponding to the live broadcast room displays the second virtual resource
- the second virtual resource is used to instruct the viewer who has not downloaded the target application to perform a download operation on the target application, and to instruct the viewer who has not received the application resource to log in to the target application and receive the target application. application resources.
- the resource distribution device further includes:
- the audience identification information receiving module is used to receive the audience identification information sent by the anchor terminal and download the target application
- the detection module is configured to receive the user identification information that has logged into the target application sent by the application server corresponding to the target application; if the local audience identification information includes the user identification information, send a hit message to the application server, making the application server send the application resource to the viewer corresponding to the user identification information based on the hit message, and return a confirmation message indicating that the application resource has been received if it is detected that the application resource has been claimed; If the confirmation message is received, it is determined that the viewer that has downloaded the target application logs in the target application and receives the application resources.
- the resource distribution device further includes:
- the third sending module is used to send the third virtual resource to the anchor terminal if the number of viewers receiving the application resource reaches the preset number, so as to display the third virtual resource on the anchor terminal and the corresponding viewing end of the live broadcast room the third virtual resource;
- the third virtual resource is used to instruct viewers who have not downloaded the target application to perform a download operation on the target application, and instruct viewers who have not received the application resources to log in to the target application and claim the application resource.
- the resource distribution device further includes:
- a resource acquisition request sending module configured to send a resource acquisition request to an application server corresponding to the target application
- the first virtual resource receiving module is configured to receive the first virtual resource returned by the application server.
- the resource distribution device further includes:
- the live room identification information receiving module is used to receive the live room identification information of the live room sent by the anchor before sending the first virtual resource to the anchor;
- the first sending module is specifically configured to receive a download message sent by the anchor terminal for the target application in the live broadcast room of the anchor terminal, and determine the anchor terminal corresponding to the live broadcast room based on the live room identification information of the live broadcast room , and send the first virtual resource to the anchor.
- an electronic device including: a processor, the processor is configured to execute a computer program stored in a memory, and when the computer program is executed by the processor, the method described in the first aspect is implemented .
- a computer-readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, the method described in the first aspect is implemented.
- a computer program product which causes the computer to execute the method described in the first aspect when the computer program product is run on a computer.
- FIG. 1 is a schematic diagram of a system architecture applicable to an exemplary application environment of a resource distribution method in an embodiment of the present application
- FIG. 2 is a flowchart of a resource distribution method in an embodiment of the present application
- FIG. 3 is another flow chart of the resource distribution method in the embodiment of the present application.
- FIG. 4 is an interactive flowchart of the resource distribution method in the embodiment of the present application.
- FIG. 5 is a schematic structural diagram of a resource distribution device in an embodiment of the present application.
- FIG. 6 is a schematic structural diagram of an electronic device in an embodiment of the present application.
- FIG. 1 is a schematic diagram of a system architecture applicable to an exemplary application environment of a resource distribution method in an embodiment of the present application.
- the system architecture 100 may include one or more of a terminal device 101 , a terminal device 102 , and a terminal device 103 , a network 104 , a live broadcast server 105 and an application server 106 .
- the network 104 is used as a medium for providing communication links between the terminal device 101 , the terminal device 102 , the terminal device 103 , the live broadcast server 105 and the application server 106 .
- Network 104 may include various connection types, such as wires, wireless communication links, or fiber optic cables, among others.
- the terminal device 101, the terminal device 102, and the terminal device 103 may be various electronic devices, including but not limited to desktop computers, portable computers, smart phones, and tablet computers.
- the live broadcast server 105 may be a server cluster composed of multiple servers.
- the resource distribution method provided in the embodiment of the present application is generally executed by the live server 105 , and accordingly, the resource distribution device can be set in the live server 105 .
- the user is the host.
- the anchor can also provide a channel for downloading the target application in the live broadcast room, and the corresponding viewer in the live broadcast room can download the target application through this channel.
- Other users can enter the live broadcast room to watch the live broadcast through terminal devices (such as terminal device 102, terminal device 103, etc.), and other users are viewers.
- the anchor can explain the use of the target application. If the audience is interested in the target application, they can download the target application through the download channel provided by the live broadcast room. If the viewer performs a download operation through the terminal device 102 , the terminal device 102 may send a corresponding download message to the terminal device 101 , and the terminal device 101 sends the download message to the live server 105 .
- the live broadcast server 105 can send the first virtual resource (for example, a virtual gift, etc.) to the terminal device 101, and inform other viewers of the download operation, so as to instruct other viewers to download the target application.
- the live server 105 can send a first virtual resource to the terminal device 101 . If the number of download operations performed on the target application reaches the preset number of times, an application resource donation message can be sent to the terminal device 101, informing the live broadcast room that all viewers who have downloaded the target application can obtain application resources from the target application. For example, for a game application, viewers can obtain game equipment and the like from the game application. In this way, the viewer can be instructed to log in to the game server and obtain game equipment, so as to increase the activation conversion rate of the game application, thereby improving distribution efficiency.
- FIG. 2 is a flowchart of a resource distribution method in an embodiment of the present application, which may include the following steps:
- Step S210 receiving the download message sent by the anchor terminal for the target application in the live broadcast room of the anchor end, and sending the first virtual resource to the anchor end, so as to display the first virtual resource on the anchor end and the corresponding viewing end of the live broadcast room, wherein, the first virtual resource is used to instruct the viewer who has not downloaded the target application to perform a download operation on the target application.
- the anchor can broadcast live after opening the live broadcast room on the live broadcast platform.
- the anchor can also provide a channel for downloading the target application in the live broadcast room for interested viewers to download the target application.
- the target application may be related to the content of the live broadcast in the live broadcast room. For example, for a live broadcast of a game, the anchor will broadcast the screen of the anchor playing the game live.
- the target application may be a game application corresponding to the game, or the target application may also be a game application of another game similar to the game. This application does not specifically limit the live broadcast content and target applications of the live broadcast room, and the game live broadcast is used as an example for illustration.
- the anchor can explain the game.
- the audience if they is interested in the game, they will download the game application through the channel provided by the live broadcast room, that is, the viewer can perform the download operation on the game application. Since downloading the game application indicates the viewer's support for the host, if the live broadcast server detects the download operation, it can send the first virtual resource to the host, that is, the host will present the first virtual resource.
- the first virtual resource may be a virtual gift and the like provided by the live broadcast server.
- the live broadcast server After the live broadcast server sends the first virtual resource, it can display the first virtual resource on the anchor terminal and the corresponding viewing terminal in the live broadcast room, so that all viewers in the live broadcast room can see the first virtual resource and know the download In this way, other viewers who have not downloaded the game application can be instructed to download the game application.
- the live server may repeatedly perform the above step S210, that is, for each download operation, the live server may present the first virtual resource.
- the first virtual resources donated by the live server for multiple times may be the same or different.
- Step S220 if the number of download operations performed on the target application reaches the preset number of times, an application resource donation message is sent to the host, and the application resource donation message is used to instruct the viewer who has downloaded the target application to log in to the target application and receive the content in the target application.
- Application resources if the number of download operations performed on the target application reaches the preset number of times, an application resource donation message is sent to the host, and the application resource donation message is used to instruct the viewer who has downloaded the target application to log in to the target application and receive the content in the target application.
- the number of download operations corresponding to the target application can be detected. If the number of download operations reaches the preset number, an application resource gift message can be sent to the host to inform all viewers in the live broadcast room that the target application has been downloaded.
- the watcher can receive the application resources in the target application. In this way, the user's interest in using the target application can be enhanced, the activation conversion can be improved, and the efficiency of resource distribution can be further improved.
- an application resource donation message is sent to the anchor to inform the corresponding viewer in the live broadcast room that the viewer who downloaded the target application can receive the application resource, thereby improving the usage target of the viewer interest in the application, improve the activation conversion of the target application, and further improve the distribution efficiency of the target application.
- FIG. 3 is another flow chart of the resource distribution method in the embodiment of the present application, which may include the following steps:
- Step S310 receiving the download message sent by the anchor terminal for the target application in the live broadcast room of the anchor end, and sending the first virtual resource to the anchor end, so as to display the first virtual resource on the anchor end and the corresponding viewing end of the live broadcast room, wherein, the first virtual resource is used to instruct the viewer who has not downloaded the target application to perform a download operation on the target application.
- an associated button for the target application can be displayed on the anchor end and the corresponding viewing end of the live broadcast room, and the associated button is the provided channel for downloading the target application. If the viewing end wants to download the target application, you can click the association button.
- the live broadcast server can display a download interface including a download button on the host end and the viewer end corresponding to the live room, and the viewer can click the download button in the download interface to perform the download operation.
- the reception of the download message sent by the anchor terminal for the target application in the live broadcast room of the anchor terminal may specifically be in response to the viewer's click operation on the download button.
- the audience identification information of the viewer terminal and the live room identification information of the live broadcast room sent by the anchor end (such as live broadcast room ID).
- the live room server may determine the anchor end corresponding to the live room based on the live room identification information of the live room, and send the first virtual resource to the anchor end.
- the first virtual resource and the second virtual resource described below may be virtual resources provided by the live broadcast server itself, or virtual resources obtained from an application server. If the first virtual resource is obtained from an application server, the live broadcast server may send a resource acquisition request to the application server corresponding to the target application, and receive the first virtual resource returned by the application server.
- Step S320 if the number of download operations performed on the target application reaches the preset number of times, an application resource donation message is sent to the host, and the application resource donation message is used to instruct the viewer who has downloaded the target application to log in to the target application and receive the content in the target application.
- Application resources if the number of download operations performed on the target application reaches the preset number of times, an application resource donation message is sent to the host, and the application resource donation message is used to instruct the viewer who has downloaded the target application to log in to the target application and receive the content in the target application.
- step S220 This step is the same as the aforementioned step S220, for details, please refer to the description of step S220, and the washing will not be repeated here.
- Step S330 if it is detected that the viewer who has downloaded the target application logs in to the target application and receives the application resource, send the second virtual resource to the anchor end to display the second virtual resource on the anchor end and the viewer end corresponding to the live room; the second The virtual resources are used to instruct viewers who have not downloaded the target application to perform a download operation on the target application, and instruct viewers who have not received application resources to log in to the target application and receive application resources.
- the live broadcast server can send the second virtual resource to the anchor to inform the viewer who has not received the application resource the specific content contained in the application resource.
- instructing the viewer who has not downloaded the target application to perform the download operation on the target application and instructing the viewer who has not received application resources to log in to the target application and receive application resources, further improving the activation conversion of the target application and improving the distribution efficiency of the target application.
- the live broadcast server detects that the viewer who has downloaded the target application logs in to the target application and receives application resources in the following ways:
- the broadcasting end When the broadcasting end wants to receive application resources, it can first log in to the application server corresponding to the target application, and the application server can send the user identification information of the logged-in target application to the live broadcast server for confirmation through the live broadcast server.
- the live server may compare the user identification information with the local audience identification information (ie, the audience identification information in step S310 above). If the local viewer identification information contains user identification information, it means that the user who logs in to the target application downloaded the target application through the live broadcast server. At this time, a hit message can be sent to the application server, indicating that the application server can allocate application resources to the user.
- the local audience identification information ie, the audience identification information in step S310 above.
- the application server Based on the hit message, the application server sends the application resource to the viewing terminal corresponding to the user identification information, and if it detects that the application resource has been claimed, returns a confirmation message indicating that the application resource has been claimed. If the live broadcast server receives the confirmation message, which means that the application resource is successfully obtained, it will determine that the viewer who has detected the download target application logs in to the target application and receives the application resource.
- Step S340 if the number of viewers receiving application resources reaches the preset number, send the third virtual resource to the anchor end, so as to display the third virtual resource on the anchor end and the viewer end corresponding to the live broadcast room; the third virtual resource is used for Instruct viewers who have not downloaded the target application to perform a download operation on the target application, and instruct viewers who have not received application resources to log in to the target application and receive application resources.
- the live broadcast server can continue to send the third virtual resource to the anchor, so that the viewers corresponding to the live broadcast room know that many viewers have received application resources, thereby instructing the viewers who have not downloaded the target application to download the target application , and the viewer who has not received application resources logs in to the target application and receives application resources.
- the size of the preset number can be adjusted based on the size of the preset number of times, for example, if the preset number of times is 10,000, the preset number can be 8,000, and if the preset number of times is 20,000, the preset number can be 10,000 Five and so on.
- the resource distribution method of the embodiment of the present application can use the live broadcast platform as a channel for application distribution, and provide an associated button in the live broadcast room, so that the audience corresponding to the live broadcast room can directly download the target application through the associated button.
- the anchor can send the corresponding download message to the live broadcast server, and the live broadcast server can send the first virtual resource to the anchor, and the corresponding viewers in the live broadcast room can know the download operation . In this way, more viewers can be instructed to download the target application, thereby improving the distribution efficiency of the target application.
- an application resource donation message is sent to the anchor to inform the viewers in the live broadcast room that the viewers who downloaded the target application can receive application resources, thereby increasing the audience's interest in using the target application , improve the activation conversion of the target application, and further improve the distribution efficiency of the target application.
- the live broadcast server can send the second virtual resource to the anchor, and when the number of viewers receiving application resources reaches the preset number, the live server can send the third virtual resource to the anchor. Virtual resources to instruct more viewers to log in to the target application and receive application resources, further improve the activation conversion of the target application, and improve the distribution efficiency of the target application.
- FIG. 4 is an interactive flowchart of the resource distribution method in the embodiment of the present application, which may include the following steps:
- step S402 after the viewer terminal enters the live broadcast room, it sends a download message for downloading the target application to the anchor terminal.
- the host end may send the download message, the audience identification information of the viewer end, and the live room identification information of the live room to the live broadcast server.
- the live broadcast server may receive the viewer identification information and the live broadcast room identification information, and count the number of downloads of the target application by the viewing end.
- Step S408 the live broadcast server sends a resource acquisition request to the application server.
- Step S410 the live server receives the first virtual resource returned by the application server.
- Step S412 the live broadcast server sends the first virtual resource to the anchor.
- Step S414 displaying the first virtual resource on the host end and the viewer end corresponding to the live broadcast room.
- step S416 other watchers send a message about downloading the target application to the host.
- step S4108 the live broadcast server determines that the number of downloads of the target application by the viewer end reaches a preset number of times, and sends an application resource donation message to the anchor end.
- Step S420 displaying the application resource donation message on the anchor terminal and the corresponding viewer in the live broadcast room, so that the viewer who downloaded the target application can log in to the target application and receive the application resource.
- step S422 other broadcast viewing terminals send a message of downloading the target application to the host terminal.
- step S42 other viewers log in to the target application.
- step S428 the application server sends the user identification information to the live broadcast server.
- step S430 the live broadcast server compares the user identification information with the local audience identification information, and sends a hit message to the application server if the local audience identification information includes the user identification information.
- step S432 the application server sends the application resources to the viewer.
- step S434 after receiving the application resources, the viewer sends a confirmation message to the application server that the application resources have been received.
- step S436 the application server sends the confirmation message to the live broadcast server.
- Step S440 displaying the second virtual resource on the host end and the viewer end corresponding to the live broadcast room.
- the embodiment of the present application also provides a resource distribution device.
- the resource distribution device 500 includes:
- the first sending module 510 is configured to receive a download message for the target application in the live broadcast room of the anchor sent by the anchor, and send the first virtual resource to the anchor to display the first Virtual resources, wherein the first virtual resource is used to instruct the viewer who has not downloaded the target application to perform a download operation on the target application;
- the application resource donation message sending module 520 is configured to send an application resource donation message to the host if the number of download operations performed on the target application reaches the preset number of times, and the application resource donation message is used to indicate that the viewer who has downloaded the target application has logged in to the target Apply and receive application resources.
- the above-mentioned resource distribution apparatus 500 also includes:
- the second sending module is used to send the second virtual resource to the anchor end if it is detected that the viewer end downloading the target application logs in to the target application and receives the application resource, so as to display the second virtual resource on the anchor end and the viewer end corresponding to the live broadcast room. resource;
- the second virtual resource is used to instruct viewers who have not downloaded the target application to perform a download operation on the target application, and instruct viewers who have not received application resources to log in to the target application and receive application resources.
- the above-mentioned resource distribution apparatus 500 also includes:
- the audience identification information receiving module is used to receive the audience identification information sent by the anchor terminal and downloaded from the viewer terminal of the target application;
- the detection module is configured to receive the user identification information of the logged-in target application sent by the application server corresponding to the target application; if the local audience identification information contains the user identification information, send a hit message to the application server, so that the application server is based on the hit message.
- the viewer corresponding to the user identification information sends the application resource, and returns a confirmation message indicating that the application resource has been claimed if it detects that the application resource has been claimed; Target application and receive application resources.
- the above-mentioned resource distribution apparatus 500 also includes:
- a resource acquisition request sending module configured to send a resource acquisition request to an application server corresponding to the target application
- the first virtual resource receiving module is configured to receive the first virtual resource returned by the application server.
- the above-mentioned resource distribution apparatus 500 also includes:
- the live room identification information receiving module is used to receive the live room identification information of the live room sent by the anchor end before sending the first virtual resource to the anchor end;
- the first sending module is specifically used to receive the download message sent by the anchor terminal for the target application in the live broadcast room of the anchor terminal, determine the corresponding anchor end of the live broadcast room based on the live room identification information of the live broadcast room, and send the first message to the anchor terminal virtual resources.
- the above-mentioned resource distribution apparatus 500 also includes:
- the third sending module is used to send the third virtual resource to the anchor end if the number of viewers receiving application resources reaches the preset number, so as to display the third virtual resource on the anchor end and the viewer end corresponding to the live broadcast room;
- the third virtual resource is used to instruct viewers who have not downloaded the target application to perform a download operation on the target application, and instruct viewers who have not received application resources to log in to the target application and receive application resources.
- an electronic device including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to execute the resource distribution method described above in this exemplary embodiment .
- FIG. 6 is a schematic structural diagram of an electronic device in an embodiment of the present application. It should be noted that the electronic device 600 shown in FIG. 6 is only an example, and should not limit the functions and scope of use of this embodiment of the present application.
- an electronic device 600 includes a central processing unit (CPU) 601, which can operate according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage section 608 into a random access memory (RAM) 603 Instead, various appropriate actions and processes are performed.
- ROM read-only memory
- RAM random access memory
- various programs and data necessary for system operation are also stored.
- the central processing unit 601, ROM 602, and RAM 603 are connected to each other through a bus 604.
- An input/output (I/O) interface 605 is also connected to the bus 604 .
- the following components are connected to the I/O interface 605: an input section 606 including a keyboard, a mouse, etc.; an output section 607 including a cathode ray tube (CRT), a liquid crystal display (LCD), etc., and a speaker; a storage section 608 including a hard disk, etc. and a communication section 609 including a network interface card such as a local area network (LAN) card, a modem, or the like.
- the communication section 609 performs communication processing via a network such as the Internet.
- a drive 610 is also connected to the I/O interface 605 as needed.
- a removable medium 611 such as a magnetic disk, optical disk, magneto-optical disk, semiconductor memory, etc. is mounted on the drive 610 as necessary so that a computer program read therefrom is installed into the storage section 608 as necessary.
- the processes described above with reference to the flowcharts can be implemented as computer software programs.
- the embodiments of the present application include a computer program product, which includes a computer program carried on a computer-readable medium, where the computer program includes program code for executing the method shown in the flowchart.
- the computer program may be downloaded and installed from a network via communication portion 609 and/or installed from removable media 611 .
- the central processing unit 601 When the computer program is executed by the central processing unit 601, various functions defined in the apparatus of the present application are performed.
- a computer-readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, the resource distribution method above is implemented.
- the computer-readable storage medium described in this application may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to, electrical connections with one or more conductors, portable computer diskettes, hard disks, random access memory, read-only memory, erasable programmable read-only memory (EPROM) or flash memory), fiber optics, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.
- a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device.
- Program code contained on a computer readable storage medium may be transmitted using any appropriate medium, including but not limited to: wireless, wires, optical cables, radio frequency, etc., or any suitable combination of the above.
- a computer program product is also provided, which, when the computer program product runs on a computer, causes the computer to execute the resource distribution method above.
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Abstract
提供了一种资源分发方法、装置、电子设备、介质及程序产品，应用于直播技术领域，其中，方法包括：接收主播端发送的、针对主播端的直播间中目标应用的下载消息，向主播端发送第一虚拟资源，以在主播端和直播间对应的看播端展示第一虚拟资源，其中，第一虚拟资源用于指示未下载目标应用的看播端对目标应用执行下载操作；如果针对目标应用执行下载操作的次数达到预设次数，向主播端发送应用资源赠送消息，应用资源赠送消息用于指示已下载目标应用的看播端登录目标应用并领取目标应用中的应用资源。
Description
相关申请的交叉引用
本申请要求于2021年9月16日提交的，申请名称为“资源分发方法、装置、电子设备、介质及程序产品”的、中国专利申请号为“202111088771.7”的优先权，该中国专利申请的全部内容通过引用结合在本申请中。
本申请涉及直播技术领域，尤其涉及一种资源分发方法、装置、电子设备、介质及程序产品。
目前，用户可以在终端设备中安装各种应用以满足日常工作生活需求。相关技术中，应用的分发方式是通过终端设备的应用市场进行分发，即用户可以在应用市场下载应用并使用该应用。然而，该方式的分发效率较低。
为了解决上述技术问题或者至少部分地解决上述技术问题，本申请提供了一种资源分发方法、装置、电子设备、介质及程序产品。
根据本申请的第一方面，提供了一种资源分发方法，包括：
接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息，向所述主播端发送第一虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第一虚拟资源，其中，所述第一虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作；
如果针对所述目标应用执行下载操作的次数达到预设次数，向所述主播端发送应用资源赠送消息，所述应用资源赠送消息用于指示已 下载所述目标应用的看播端登录所述目标应用并领取所述目标应用中的应用资源。
可选的，在向所述主播端发送应用资源赠送消息之后，所述方法还包括：
如果检测到下载所述目标应用的看播端登录所述目标应用并领取所述应用资源，向所述主播端发送第二虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第二虚拟资源；
其中，所述第二虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作，以及指示未领取所述应用资源的看播端登录所述目标应用并领取所述应用资源。
可选的，所述方法还包括：
接收所述主播端发送的、下载所述目标应用的看播端的观众标识信息；
检测到下载所述目标应用的看播端登录所述目标应用并领取所述应用资源的方式，包括：
接收所述目标应用对应的应用服务器发送的已登录所述目标应用的用户标识信息；
如果本地的观众标识信息中包含所述用户标识信息，向所述应用服务器发送命中消息，以使所述应用服务器基于所述命中消息为所述用户标识信息对应的看播端发送所述应用资源，以及如果检测到所述应用资源被领取后，返回指示已领取应用资源的确认消息；
如果接收到所述确认消息，则确定检测到下载所述目标应用的看播端登录所述目标应用并领取所述应用资源。
可选的，所述方法还包括：
如果领取所述应用资源的看播端的数量达到预设数量，向所述主播端发送第三虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第三虚拟资源；
所述第三虚拟资源用于指示未下载所述目标应用的看播端对所述 目标应用执行下载操作，以及指示未领取所述应用资源的看播端登录所述目标应用并领取所述应用资源。
可选的，在向所述主播端发送第一虚拟资源之前，所述方法还包括：
向所述目标应用对应的应用服务器发送资源获取请求；
接收所述应用服务器返回的所述第一虚拟资源。
可选的，所述方法还包括：
在向所述主播端发送第一虚拟资源之前，接收所述主播端发送的所述直播间的直播间标识信息；
所述向所述主播端发送第一虚拟资源具体包括：
基于所述直播间的直播间标识信息，确定所述直播间对应的主播端，并向所述主播端发送第一虚拟资源。
根据本申请的第二方面，提供了一种资源分发装置，包括：
第一发送模块，用于接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息，向所述主播端发送第一虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第一虚拟资源，其中，所述第一虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作；
应用资源赠送消息发送模块，用于如果针对所述目标应用执行下载操作的次数达到预设次数，向所述主播端发送应用资源赠送消息，所述应用资源赠送消息用于指示已下载所述目标应用的看播端登录所述目标应用并领取应用资源。
可选的，所述资源分发装置还包括：
第二发送模块，用于如果检测到下载所述目标应用的看播端登录所述目标应用并领取所述应用资源，向所述主播端发送第二虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第二虚拟资源；
其中，所述第二虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作，以及指示未领取所述应用资源的看播 端登录所述目标应用并领取所述应用资源。
可选的，所述资源分发装置还包括：
观众标识信息接收模块，用于接收所述主播端发送的、下载所述目标应用的看播端的观众标识信息；
检测模块，用于接收所述目标应用对应的应用服务器发送的已登录所述目标应用的用户标识信息；如果本地的观众标识信息中包含所述用户标识信息，向所述应用服务器发送命中消息，以使所述应用服务器基于所述命中消息为所述用户标识信息对应的看播端发送所述应用资源，以及如果检测到所述应用资源被领取后，返回指示已领取应用资源的确认消息；如果接收到所述确认消息，则确定检测到下载所述目标应用的看播端登录所述目标应用并领取所述应用资源。
可选的，所述资源分发装置还包括：
第三发送模块，用于如果领取所述应用资源的观众的数量达到预设数量，向所述主播端发送第三虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第三虚拟资源；
所述第三虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作，以及指示未领取所述应用资源的看播端登录所述目标应用并领取所述应用资源。
可选的，所述资源分发装置还包括：
资源获取请求发送模块，用于向所述目标应用对应的应用服务器发送资源获取请求；
第一虚拟资源接收模块，用于接收所述应用服务器返回的所述第一虚拟资源。
可选的，所述资源分发装置还包括：
直播间标识信息接收模块，用于在向所述主播端发送第一虚拟资源之前，接收所述主播端发送的所述直播间的直播间标识信息；
所述第一发送模块，具体用于接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息，基于所述直播间的直播间标识信 息，确定所述直播间对应的主播端，并向所述主播端发送第一虚拟资源。
根据本申请的第三方面，提供了一种电子设备，包括：处理器，所述处理器用于执行存储于存储器的计算机程序，所述计算机程序被处理器执行时实现第一方面所述的方法。
根据本申请的第四方面，提供了一种计算机可读存储介质，其上存储有计算机程序，所述计算机程序被处理器执行时实现第一方面所述的方法。
根据本申请的第五方面，提供了一种计算机程序产品，当所述计算机程序产品在计算机上运行时，使得所述计算机执行第一方面所述的方法。
此处的附图被并入说明书中并构成本说明书的一部分，示出了符合本申请的实施例，并与说明书一起用于解释本申请的原理。
为了更清楚地说明本申请实施例或相关技术中的技术方案，下面将对实施例或相关技术描述中所需要使用的附图作简单地介绍，显而易见地，对于本领域普通技术人员而言，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1为适用于本申请实施例中资源分发方法的示例性应用环境的系统架构的示意图；
图2为本申请实施例中资源分发方法的一种流程图；
图3为本申请实施例中资源分发方法的又一种流程图；
图4为本申请实施例中资源分发方法的一种交互流程图；
图5为本申请实施例中资源分发装置的一种结构示意图；
图6为本申请实施例中电子设备的一种结构示意图。
为了能够更清楚地理解本申请的上述目的、特征和优点，下面将 对本申请的方案进行进一步描述。需要说明的是，在不冲突的情况下，本申请的实施例及实施例中的特征可以相互组合。
在下面的描述中阐述了很多具体细节以便于充分理解本申请，但本申请还可以采用其他不同于在此描述的方式来实施；显然，说明书中的实施例只是本申请的一部分实施例，而不是全部的实施例。
图1为适用于本申请实施例中资源分发方法的示例性应用环境的系统架构的示意图。
如图1所示，系统架构100可以包括终端设备101、终端设备102、终端设备103中的一个或多个，网络104、直播服务器105和应用服务器106。网络104用以在终端设备101、终端设备102、终端设备103、直播服务器105和应用服务器106之间提供通信链路的介质。网络104可以包括各种连接类型，例如有线、无线通信链路或者光纤电缆等等。终端设备101、终端设备102、终端设备103可以是各种电子设备，包括但不限于台式计算机、便携式计算机、智能手机和平板电脑等等。应该理解，图1中的终端设备、网络和服务器的数量仅仅是示意性的。根据实现需要，可以具有任意数量的终端设备、网络和服务器。比如直播服务器105可以是多个服务器组成的服务器集群等。
本申请实施例所提供的资源分发方法一般由直播服务器105执行，相应地，资源分发装置可以设置于直播服务器105中。举例而言，用户可以通过终端设备101开通直播间后，在直播间中进行直播，该用户即为主播。主播还可以在该直播间提供下载目标应用的渠道，直播间对应的看播端可以通过该渠道下载目标应用。
其他用户可以通过终端设备(例如终端设备102、终端设备103等)进入该直播间观看直播，其他用户即为观众。直播过程中，主播可以对目标应用的使用进行讲解，如果观众对目标应用感兴趣，可以通过直播间提供的下载渠道下载目标应用。如果观众通过终端设备102执行下载操作，终端设备102可以向终端设备101发送相应的下载消息，终端设备101将该下载消息发送至直播服务器105。直播服务器 105可以向终端设备101发送第一虚拟资源(例如可以是虚拟礼物等)，告知其他看播端该下载操作，以指示其他看播端下载目标应用。直播服务器105每接收到一个下载消息，就可以向终端设备101发送一个第一虚拟资源。如果针对目标应用执行下载操作的次数达到预设次数，可以向终端设备101发送应用资源赠送消息，告知直播间对应看播端所有下载目标应用的看播端都能从目标应用中获得应用资源。例如，对于游戏应用，观众可以从游戏应用中获得游戏装备等。这样，可以指示看播端登录游戏服务器并获取游戏装备，以提升游戏应用的激活转化率，从而提升分发效率。
以下首先对本申请实施例的资源分发方法进行详细介绍。
参见图2，图2为本申请实施例中资源分发方法的一种流程图，可以包括以下步骤：
步骤S210，接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息，向主播端发送第一虚拟资源，以在主播端和直播间对应的看播端展示第一虚拟资源，其中，第一虚拟资源用于指示未下载目标应用的看播端对目标应用执行下载操作。
主播在直播平台开通直播间后可以进行直播，同时，主播还可以在直播间提供下载目标应用的渠道，供感兴趣的观众下载目标应用。通常情况下，由于进入直播间的观众对直接间直播的内容比较感兴趣，因此，目标应用可以和直播间直播的内容相关。例如，对于游戏直播，主播会将主播玩游戏的画面进行直播，此时目标应用可以为该游戏对应的游戏应用，或者，目标应用也可以为与该游戏相近似的其他游戏的游戏应用。本申请对直播间的直播内容和目标应用不做具体限定，在此以游戏直播为例进行说明。
在游戏直播过程中，主播可以对游戏进行讲解，在此过程中如果观众对游戏感兴趣，会通过直播间提供的渠道下载游戏应用，即看播端可以对游戏应用执行下载操作。由于下载游戏应用表示观众对主播的支持，因此，如果直播服务器检测到该下载操作，可以向主播端发 送第一虚拟资源，即为主播赠送第一虚拟资源。其中，第一虚拟资源可以是直播服务器提供的虚拟礼物等。直播服务器发送第一虚拟资源后，可以在主播端和直播间对应的看播端展示该第一虚拟资源，这样，该直播间的所有观众都可以看到该第一虚拟资源，从而知晓该下载操作，这样，可以指示其他未下载该游戏应用的看播端下载该游戏应用。
在其他主播端也执行下载操作的情况下，直播服务器可以重复执行上述步骤S210，即对于每次下载操作，直播服务器均可以赠送第一虚拟资源。当然，直播服务器多次赠送的第一虚拟资源可以相同，也可以不同。
步骤S220，如果针对目标应用执行下载操作的次数达到预设次数，向主播端发送应用资源赠送消息，应用资源赠送消息用于指示已下载目标应用的看播端登录目标应用并领取目标应用中的应用资源。
可以理解的是，如果看播端只是下载了目标应用，而未登录目标应用并使用目标应用，并未实现目标应用的激活转化。因此，在直播过程中，可以检测目标应用对应的下载操作的次数，如果次数达到预设次数，可以向主播端发送应用资源赠送消息，以告知直播间对应的所有看播端：已经下载目标应用的看播端可以领取目标应用中的应用资源。这样，可以增强用户使用目标应用的兴趣，提升激活转化，从而进一步提升资源分发的效率。
本申请实施例的资源分发方法，可以将直播平台作为应用分发的渠道，通过在直播间提供目标应用的下载方法，使直播间对应的看播端可以直接在直播间下载目标应用。当看播端在直播间下载目标应用时，主播端可以将相应的下载消息发送至直播服务器，直播服务器可以向主播端发送第一虚拟资源，直播间对应的看播端均可以看到该第一虚拟资源，从而知晓该下载操作。这样，可以指示更多的看播端下载目标应用，从而提高目标应用的分发效率。当下载目标应用的次数达到预设次数的情况下，向主播端发送应用资源赠送消息，告知直播间对应的看播端下载目标应用的看播端可以领取应用资源，从而提升 看播端使用目标应用的兴趣，提升目标应用的激活转化，进一步提高目标应用的分发效率。
参见图3，图3为本申请实施例中资源分发方法的又一种流程图，可以包括以下步骤：
步骤S310，接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息，向主播端发送第一虚拟资源，以在主播端和直播间对应的看播端展示第一虚拟资源，其中，第一虚拟资源用于指示未下载目标应用的看播端对目标应用执行下载操作。
本申请实施例中，可以在主播端和直播间对应的看播端展示针对目标应用的关联按钮，该关联按钮即为提供的下载目标应用的渠道。如果看播端要下载目标应用，可以点击该关联按钮。直播服务器响应于看播端针对关联按钮的点击操作，可以在主播端和直播间对应的看播端展示包含下载按钮的下载界面，观众可以在该下载界面中点击下载按钮以执行下载操作。接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息具体可以为响应于观众针对下载按钮的点击操作。
在接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息时，还可以接收主播端发送的下载目标应用的看播端的观众标识信息以及直播间的直播间标识信息(例如直播间ID)。直播间服务器可以基于直播间的直播间标识信息，确定直播间对应的主播端，并向主播端发送第一虚拟资源。需要说明的是，第一虚拟资源以及下述的第二虚拟资源，可以是直播服务器自身提供的虚拟资源，也可以是从应用服务器获取的虚拟资源。如果第一虚拟资源是从应用服务器获取的虚拟资源，直播服务器可以向目标应用对应的应用服务器发送资源获取请求，并接收应用服务器返回的第一虚拟资源。
步骤S320，如果针对目标应用执行下载操作的次数达到预设次数，向主播端发送应用资源赠送消息，应用资源赠送消息用于指示已下载目标应用的看播端登录目标应用并领取目标应用中的应用资源。
本步骤与前述步骤S220相同，具体参见步骤S220的描述即可，再洗不再赘述。
步骤S330，如果检测到下载目标应用的看播端登录目标应用并领取应用资源，向主播端发送第二虚拟资源，以在主播端和直播间对应的看播端展示第二虚拟资源；第二虚拟资源用于指示未下载目标应用的看播端对目标应用执行下载操作，以及指示未领取应用资源的看播端登录目标应用并领取应用资源。
需要说明的是，当看播端从目标应用中成功领取应用资源时，直播服务器可以向主播端发送第二虚拟资源，以告知未领取应用资源的看播端应用资源中所包含的具体内容，从而指示未下载目标应用的看播端对目标应用执行下载操作，以及指示未领取应用资源的看播端登录目标应用并领取应用资源，进一步提升目标应用的激活转化，提高目标应用的分发效率。
可选的，直播服务器检测到下载目标应用的看播端登录目标应用并领取应用资源的方式具体可以为：
看播端要领取应用资源时，可以先登录目标应用对应的应用服务器，应用服务器可以将已登录目标应用的用户标识信息发送至直播服务器，以通过直播服务器进行确认。
直播服务器接收到已登录目标应用的用户标识信息后，可以将该用户标识信息与本地的观众标识信息(即上述步骤S310的观众标识信息)进行比较。如果本地的观众标识信息中包含用户标识信息，表示登录目标应用的用户是通过直播服务器下载目标应用的，此时可以向应用服务器发送命中消息，即指示应用服务器可以向该用户分配应用资源。
应用服务器基于命中消息为用户标识信息对应的看播端发送应用资源，以及如果检测到应用资源被领取后，返回指示已领取应用资源的确认消息。直播服务器如果接收到该确认消息，表示应用资源领取成功，则确定检测到下载目标应用的看播端登录目标应用并领取应用 资源。
步骤S340，如果领取应用资源的看播端的数量达到预设数量，向主播端发送第三虚拟资源，以在主播端和直播间对应的看播端展示第三虚拟资源；第三虚拟资源用于指示未下载目标应用的看播端对目标应用执行下载操作，以及指示未领取应用资源的看播端登录目标应用并领取应用资源。
类似的，在领取应用资源的看播端的数量达到预设数量的情况下，表示已经有较多的看播端登录了目标应用，并领取了应用资源。此时，直播服务器还可以继续向主播端发送第三虚拟资源，使直播间对应的看播端知晓很多看播端均已领取了应用资源，从而指示未下载目标应用的看播端下载目标应用，以及未领取应用资源的看播端登录目标应用并领取应用资源。
其中，预设数量的大小可以基于预设次数的大小进行调整，例如，如果预设次数为一万，预设数量可以为八千，如果预设次数为两万，预设数量可以为一万五等等。
本申请实施例的资源分发方法，可以将直播平台作为应用分发的渠道，通过在直播间提供关联按钮，使直播间对应的看播端众可以直接通过关联按钮下载目标应用。当看播端在直播间下载目标应用时，主播端可以将相应的下载消息发送至直播服务器，直播服务器可以向主播端发送第一虚拟资源，直播间对应的看播端均可以知晓该下载操作。这样，可以指示更多的看播端下载目标应用，从而提高目标应用的分发效率。当下载目标应用的次数达到预设次数的情况下，向主播端发送应用资源赠送消息，告知直播间的看播端下载目标应用的看播端可以领取应用资源，从而提升观众使用目标应用的兴趣，提升目标应用的激活转化，进一步提高目标应用的分发效率。当看播端从目标应用中成功领取应用资源时，直播服务器可以向主播端发送第二虚拟资源，以及领取应用资源的看播端的数量达到预设数量时，直播服务器可以向主播端发送第三虚拟资源，以指示更多的看播端登录目标应 用并领取应用资源，进一步提升目标应用的激活转化，提高目标应用的分发效率。
参见图4，图4为本申请实施例中资源分发方法的一种交互流程图，可以包括以下步骤：
步骤S402，看播端进入直播间后，将下载目标应用的下载消息发送至主播端。
步骤S404，主播端可以将该下载消息、该看播端的观众标识信息和直播间的直播间标识信息发送至直播服务器。
步骤S406，直播服务器可以接收观众标识信息和直播间标识信息，并对看播端下载目标应用的次数进行计数。
步骤S408，直播服务器向应用服务器发送资源获取请求。
步骤S410，直播服务器接收应用服务器返回的第一虚拟资源。
步骤S412，直播服务器将第一虚拟资源发送至主播端。
步骤S414，在主播端和直播间对应的看播端展示第一虚拟资源。
步骤S416，其他看播端将下载目标应用的消息发送至主播端。
步骤S418，直播服务器确定看播端下载目标应用的次数达到预设次数，向主播端发送应用资源赠送消息。
步骤S420，在主播端和直播间对应的看播端展示应用资源赠送消息，以使下载目标应用的看播端登录目标应用并领取应用资源。
步骤S422，其他看播端将下载目标应用的消息发送至主播端。
步骤S424，其他看播端登录目标应用。
步骤S426，其他看播端将用户标识信息发送至应用服务器。
步骤S428，应用服务器将该用户标识信息发送至直播服务器。
步骤S430，直播服务器将该用户标识信息与本地的观众标识信息进行比较，如果本地的观众标识信息中包含该用户标识信息，向应用服务器发送命中消息。
步骤S432，应用服务器向看播端发送应用资源。
步骤S434，看播端领取应用资源后，向应用服务器发送已领取应用资源的确认消息。
步骤S436，应用服务器向直播服务器发送该确认消息。
步骤S438，直播服务器收到该确认消息后，向主播端发送第二虚拟资源。
步骤S440，在主播端和直播间对应的看播端展示该第二虚拟资源。
这样，可以指示其他看播端继续下载目标应用，以及指示下载目标应用的看播端登录目标应用并领取应用资源，从而提高目标应用的分发效率。
相应于上述方法实施例，本申请实施例还提供了一种资源分发装置，参见图5，该资源分发装置500包括：
第一发送模块510，用于接收主播端发送的、针对主播端的直播间中目标应用的下载消息，向主播端发送第一虚拟资源，以在主播端和直播间对应的看播端展示第一虚拟资源，其中，第一虚拟资源用于指示未下载目标应用的看播端对目标应用执行下载操作；
应用资源赠送消息发送模块520，用于如果针对目标应用执行下载操作的次数达到预设次数，向主播端发送应用资源赠送消息，应用资源赠送消息用于指示已下载目标应用的看播端登录目标应用并领取应用资源。
可选的，上述资源分发装置500还包括：
第二发送模块，用于如果检测到下载目标应用的看播端登录目标应用并领取应用资源，向主播端发送第二虚拟资源，以在主播端和直播间对应的看播端展示第二虚拟资源；
其中，第二虚拟资源用于指示未下载目标应用的看播端对目标应用执行下载操作，以及指示未领取应用资源的看播端登录目标应用并领取应用资源。
可选的，上述资源分发装置500还包括：
观众标识信息接收模块，用于接收主播端发送的、下载目标应用的看播端的观众标识信息；
检测模块，用于接收目标应用对应的应用服务器发送的已登录目标应用的用户标识信息；如果本地的观众标识信息中包含用户标识信息，向应用服务器发送命中消息，以使应用服务器基于命中消息为用户标识信息对应的看播端发送应用资源，以及如果检测到应用资源被领取后，返回指示已领取应用资源的确认消息；如果接收到确认消息，则确定检测到下载目标应用的看播端登录目标应用并领取应用资源。
可选的，上述资源分发装置500还包括：
资源获取请求发送模块，用于向目标应用对应的应用服务器发送资源获取请求；
第一虚拟资源接收模块，用于接收应用服务器返回的第一虚拟资源。
可选的，上述资源分发装置500还包括：
直播间标识信息接收模块，用于在向主播端发送第一虚拟资源之前，接收主播端发送的直播间的直播间标识信息；
第一发送模块，具体用于接收主播端发送的、针对主播端的直播间中目标应用的下载消息，基于直播间的直播间标识信息，确定直播间对应的主播端，并向主播端发送第一虚拟资源。
可选的，上述资源分发装置500还包括：
第三发送模块，用于如果领取应用资源的看播端的数量达到预设数量，向主播端发送第三虚拟资源，以在主播端和直播间对应的看播端展示第三虚拟资源；
第三虚拟资源用于指示未下载目标应用的看播端对目标应用执行下载操作，以及指示未领取应用资源的看播端登录目标应用并领取应用资源。
上述装置中各模块或单元的具体细节已经在对应的方法中进行了详细的描述，因此此处不再赘述。
应当注意，尽管在上文详细描述中提及了用于动作执行的设备的若干模块或者单元，但是这种划分并非强制性的。实际上，根据本申请的实施方式，上文描述的两个或更多模块或者单元的特征和功能可以在一个模块或者单元中具体化。反之，上文描述的一个模块或者单元的特征和功能可以进一步划分为由多个模块或者单元来具体化。
在本申请的示例性实施例中，还提供一种电子设备，包括：处理器；用于存储处理器可执行指令的存储器；其中，处理器被配置为执行本示例实施方式中上述资源分发方法。
图6为本申请实施例中电子设备的一种结构示意图。需要说明的是，图6示出的电子设备600仅是一个示例，不应对本申请实施例的功能和使用范围带来任何限制。
如图6所示，电子设备600包括中央处理单元(CPU)601，其可以根据存储在只读存储器(ROM)602中的程序或者从存储部分608加载到随机访问存储器(RAM)603中的程序而执行各种适当的动作和处理。在RAM 603中，还存储有系统操作所需的各种程序和数据。中央处理单元601、ROM 602以及RAM 603通过总线604彼此相连。输入/输出(I/O)接口605也连接至总线604。
以下部件连接至I/O接口605：包括键盘、鼠标等的输入部分606；包括诸如阴极射线管(CRT)、液晶显示器(LCD)等以及扬声器等的输出部分607；包括硬盘等的存储部分608；以及包括诸如局域网(LAN)卡、调制解调器等的网络接口卡的通信部分609。通信部分609经由诸如因特网的网络执行通信处理。驱动器610也根据需要连接至I/O接口605。可拆卸介质611，诸如磁盘、光盘、磁光盘、半导体存储器等等，根据需要安装在驱动器610上，以便于从其上读出的计算机程序根据需要被安装入存储部分608。
特别地，根据本申请的实施例，上文参考流程图描述的过程可以被实现为计算机软件程序。例如，本申请的实施例包括一种计算机程序产品，其包括承载在计算机可读介质上的计算机程序，该计算机程 序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，该计算机程序可以通过通信部分609从网络上被下载和安装，和/或从可拆卸介质611被安装。在该计算机程序被中央处理单元601执行时，执行本申请的装置中限定的各种功能。
本申请实施例中，还提供了一种计算机可读存储介质，其上存储有计算机程序，所述计算机程序被处理器执行时实现上述资源分发方法。
需要说明的是，本申请所示的计算机可读存储介质例如可以是—但不限于—电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、随机访问存储器、只读存储器、可擦式可编程只读存储器(EPROM或闪存)、光纤、便携式紧凑磁盘只读存储器(CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本申请中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。计算机可读存储介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：无线、电线、光缆、射频等等，或者上述的任意合适的组合。
本申请实施例中，还提供了一种计算机程序产品，当计算机程序产品在计算机上运行时，使得计算机执行上述资源分发方法。
可以理解的是，在本申请的具体实施方式中，涉及到用户相关的数据，当本申请以上实施例运用到具体产品或技术中时，需要获得用户许可或者同意，且相关数据的收集、使用和处理需要遵守相关国家和地区的相关法律法规和标准。
需要说明的是，在本文中，诸如“第一”和“第二”等之类的关系术语仅仅用来将一个实体或者操作与另一个实体或操作区分开来，而不一定要求或者暗示这些实体或操作之间存在任何这种实际的关系或者顺序。而且，术语“包括”、“包含”或者其任何其他变体意在 涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、物品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、物品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、物品或者设备中还存在另外的相同要素。
以上所述仅是本申请的具体实施方式，使本领域技术人员能够理解或实现本申请。对这些实施例的多种修改对本领域的技术人员来说将是显而易见的，本文中所定义的一般原理可以在不脱离本申请的精神或范围的情况下，在其它实施例中实现。因此，本申请将不会被限制于本文所述的这些实施例，而是要符合与本文所公开的原理和新颖特点相一致的最宽的范围。
Claims (10)
- 一种资源分发方法，所述方法包括：接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息，向所述主播端发送第一虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第一虚拟资源，其中，所述第一虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作；如果针对所述目标应用执行下载操作的次数达到预设次数，向所述主播端发送应用资源赠送消息，所述应用资源赠送消息用于指示已下载所述目标应用的看播端登录所述目标应用并领取所述目标应用中的应用资源。
- 根据权利要求1所述的方法，其中，在向所述主播端发送应用资源赠送消息之后，所述方法还包括：如果下载所述目标应用的看播端登录所述目标应用并领取所述应用资源，向所述主播端发送第二虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第二虚拟资源；其中，所述第二虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作，以及指示未领取所述应用资源的看播端登录所述目标应用并领取所述应用资源。
- 根据权利要求2所述的方法，其中，所述方法还包括：接收所述主播端发送的、下载所述目标应用的看播端的观众标识信息；检测下载所述目标应用的看播端登录所述目标应用并领取所述应用资源的方式，包括：接收所述目标应用对应的应用服务器发送的已登录所述目标应用的用户标识信息；如果本地的观众标识信息中包含所述用户标识信息，向所述应用服务器发送命中消息，以使所述应用服务器基于所述命中消息为所述 用户标识信息对应的看播端发送所述应用资源，以及如果检测到所述应用资源被领取后，返回指示已领取应用资源的确认消息；如果接收到所述确认消息，则确定检测到下载所述目标应用的看播端登录所述目标应用并领取所述应用资源。
- 根据权利要求2所述的方法，其中，所述方法还包括：如果领取所述应用资源的看播端的数量达到预设数量，向所述主播端发送第三虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第三虚拟资源；所述第三虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作，以及指示未领取所述应用资源的看播端登录所述目标应用并领取所述应用资源。
- 根据权利要求1或2所述的方法，其中，在向所述主播端发送第一虚拟资源之前，所述方法还包括：向所述目标应用对应的应用服务器发送资源获取请求；接收所述应用服务器返回的所述第一虚拟资源。
- 根据权利要求1或2所述的方法，其中，所述方法还包括：在向所述主播端发送第一虚拟资源之前，接收所述主播端发送的所述直播间的直播间标识信息；所述向所述主播端发送第一虚拟资源具体包括：基于所述直播间的直播间标识信息，确定所述直播间对应的主播端，并向所述主播端发送第一虚拟资源。
- 一种资源分发装置，所述装置包括：第一发送模块，用于接收主播端发送的、针对所述主播端的直播间中目标应用的下载消息，向所述主播端发送第一虚拟资源，以在所述主播端和所述直播间对应的看播端展示所述第一虚拟资源，其中，所述第一虚拟资源用于指示未下载所述目标应用的看播端对所述目标应用执行下载操作；应用资源赠送消息发送模块，用于如果针对所述目标应用执行下 载操作的次数达到预设次数，向所述主播端发送应用资源赠送消息，所述应用资源赠送消息用于指示已下载所述目标应用的看播端登录所述目标应用并领取应用资源。
- 一种电子设备，包括：处理器，所述处理器用于执行存储于存储器的计算机程序，所述计算机程序被处理器执行时实现权利要求1-6任一项所述的方法的步骤。
- 一种计算机可读存储介质，其上存储有计算机程序，所述计算机程序被处理器执行时实现权利要求1-6任一项所述的方法的步骤。
- 一种计算机程序产品，当所述计算机程序产品在计算机上运行时，使得所述计算机执行权利要求1-6任一项所述的方法的步骤。
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