WO2022241581A1 - 广告撮合系统及其方法 - Google Patents

广告撮合系统及其方法 Download PDF

Info

Publication number
WO2022241581A1
WO2022241581A1 PCT/CN2021/000109 CN2021000109W WO2022241581A1 WO 2022241581 A1 WO2022241581 A1 WO 2022241581A1 CN 2021000109 W CN2021000109 W CN 2021000109W WO 2022241581 A1 WO2022241581 A1 WO 2022241581A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
spatial coordinates
mobile devices
network anchor
mobile
Prior art date
Application number
PCT/CN2021/000109
Other languages
English (en)
French (fr)
Inventor
刘镇崇
刘睿彬
刘睿钧
Original Assignee
刘镇崇
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 刘镇崇 filed Critical 刘镇崇
Priority to PCT/CN2021/000109 priority Critical patent/WO2022241581A1/zh
Publication of WO2022241581A1 publication Critical patent/WO2022241581A1/zh

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to an advertisement matching system and its method.
  • Membership registration allows the store to obtain the consumer's mobile phone number, email address and other media that can receive advertisements.
  • the store can even grasp the media access control address (MAC address) and universal unique identification code (UUID) of the member's mobile phone and establish a database. Knowing that a consumer is close to a store or even a certain shelf, real-time discounts will be sent to increase purchase intentions.
  • MAC address media access control address
  • UUID universal unique identification code
  • the media access control addresses and universal unique identifiers of many smartphones have gradually been regarded as part of personal privacy; the new generation of mobile phones can even present the media access control addresses in garbled ways, so in the near future existing stores
  • the delivery mechanism of detecting mobile phone wireless data and then delivering advertisements to the mobile phones of consumers near the store may not work effectively.
  • an advertisement matching system which includes a storage device and a location server.
  • the storage device stores identification codes and corresponding spatial coordinates of multiple network anchor devices.
  • the location server is connected with the storage device and communicates with the plurality of first mobile devices. Wherein each first mobile device executes an application program to select a part of the plurality of network anchor devices closest to the first mobile device, and performs a spatial algorithm according to the spatial coordinates of the selected plurality of network anchor devices to calculate the first space coordinates of the mobile device, and the location server stores the space coordinates of the first mobile device in the storage device.
  • an advertisement matching method which includes the following steps: storing identification codes and corresponding spatial coordinates of multiple network anchor devices through a storage device; communicate with a first mobile device; each first mobile device executes an application program to select a part of the plurality of network anchor devices closest to the first mobile device, and according to the selected plurality of network anchor devices.
  • the spatial coordinates execute a spatial algorithm to calculate the spatial coordinates of the first mobile device; and store the spatial coordinates of the first mobile device in a storage device through a location server.
  • FIG. 1 is a schematic diagram of an advertisement matching system according to a first embodiment of the present invention.
  • FIG. 2 is a schematic diagram of the trilateration method of the advertising matching system according to the first embodiment of the present invention.
  • Fig. 3 is a flow chart of the advertisement matching method of the first embodiment of the present invention.
  • FIG. 4 is a schematic diagram of the advertisement placement operation interface of the application program of the advertisement matching system according to the first embodiment of the present invention.
  • FIG. 5 is a schematic diagram of the location sharing display operation interface of the application program of the advertisement matching system according to the first embodiment of the present invention.
  • FIG. 6 is a schematic diagram of an advertisement matching system according to a second embodiment of the present invention.
  • FIG. 1 and FIG. 2 are a schematic diagram of an advertisement matching system and a schematic diagram of a trilateration method according to a first embodiment of the present invention.
  • the advertisement matching system 1 includes a storage device 11 , a location server 12 and an advertisement server 13 , which can be used to provide positioning, navigation, advertisement placement and advertisement matching functions for one (or more) areas.
  • the advertising matching system 1 can be a cloud system outside this area, or it can be set inside this area.
  • the aforementioned areas can be department stores, hypermarkets, shopping centers, administrative districts (such as counties, cities, etc.) or a part thereof, and the like.
  • the storage device 11 stores spatial coordinates of a plurality of network anchor devices; these network anchor devices may be located inside or outside the area. Spatial coordinates are generally expressed by latitude, longitude and altitude, but in buildings, altitude may also be expressed by floors, which is more practical. There are a large number of network anchor devices distributed in this area.
  • the storage device 11 stores the identification codes and corresponding spatial coordinates of the plurality of network anchor devices; the identification codes can be a media access control address (MAC address), a universally unique identification code (UUID), a base station code of a mobile base station ( Cell ID, CID), etc.
  • the storage device 11 can be a database server, an external hard disk, a storage device, a hard disk inside the location server 12, and the like.
  • the network anchor device may be a wireless access point (AP), a Bluetooth beacon, a mobile base station, or other similar devices.
  • the location server 12 is connected with the storage device 11 to access data stored in the storage device 11, and communicate with a plurality of first mobile devices P1, P1'.
  • the first mobile device P1, P1' can be a smart phone, a tablet computer, a notebook computer, a personal digital assistant (PDA) or other similar devices.
  • PDA personal digital assistant
  • Each consumer owns a first mobile device P1, and the first mobile device P1 is installed with an application program of the advertising matching system 1 .
  • each consumer can execute this application program through the first mobile device P1.
  • This application uses wireless survey (Site Survey) to detect nearby network anchor devices to obtain a list of nearby network anchor devices, including their media access control addresses, universal unique identifiers and corresponding signal strengths, etc., and automatically From the list, one to several network anchor devices closest to the first mobile device P1 are selected according to the signal strength, such as the three network anchor devices N1, N2, and N3 shown in the figure.
  • the storage device 11 accepts that the first mobile device P1 inquires its corresponding spatial coordinates through the location server 12 according to the identification codes of the plurality of network anchor devices N1, N2, N3.
  • the first mobile device P1 queries the multiple network anchor devices N1 from the storage device 11 through the location server 12 according to the selected identification codes I1, I2, I3 of the multiple network anchor devices N1, N2, N3 , Space coordinates C1, C2, C3 of N2, N3.
  • the application program can execute a spatial algorithm to calculate where the first mobile device P1 is located.
  • the spatial coordinate M1 of the area is sent to the location server 12 .
  • the aforementioned spatial algorithm can be trilateration or other similar algorithms, and the first mobile device P1 can be based on the distance between the first mobile device P1 and the plurality of network anchor devices N1, N2, N3 and the The space coordinates C1 , C2 , C3 of the plurality of network anchor devices N1 , N2 , N3 are obtained to obtain the space coordinate M1 of the first mobile device P1 .
  • the distance between the first mobile device P1 and the multiple network anchor devices N1, N2, N3 can be estimated by relative radio signal strength (RSSI) or round trip time (RTT) in the industry.
  • the location server 12 stores the space coordinate M1 of the first mobile device P1 into the storage device 11 .
  • the aforementioned spatial algorithm is not necessarily limited to using three network anchor devices; the positioning effect can be achieved by using one or more.
  • the more coordinates of network anchor devices that can be referred to the more accurate the calculated spatial coordinate M1 will be.
  • the spatial coordinates M1 transmitted by the consumer to the location server 12 in addition to the spatial coordinates calculated by performing a spatial algorithm based on the spatial coordinates of the selected network anchor device, may also include the consumer's first mobile device P1 Spatial coordinates obtained by other channels (such as GPS) to increase application flexibility when there is no network anchor device for reference.
  • the location server 12 can obtain the spatial coordinates M1 of the first mobile device P1 located in this area, so as to provide advertisement delivery service to the first mobile device P1 (see the description below).
  • the location server 12 does not need to obtain the MAC address or UUID of the first mobile device P1; in addition, unless the consumer agrees to share its spatial coordinates M1 with the location server 12; the location server 12 cannot track the consumer's location ( See below) Therefore, the privacy of consumers can be effectively protected.
  • the application program can further provide an electronic map of this area (the spatial coordinates of all the network anchor devices in this area are can be applied to this electronic map), and according to the position of the fast food restaurant on the electronic map and the spatial coordinates M1 obtained by the application program according to the spatial algorithm, the route guide will be displayed on the first mobile device P1 of the consumer, so that the consumer can go there smoothly This fast food restaurant.
  • the salespersons of each store also hold the first mobile device P1', and can also install the application program on the first mobile device P1' and register to use the application program, and send an advertisement request M2 through the application program.
  • the advertisement server 13 is connected with the location server 12, and receives the advertisement request M2, and sends the advertisement content of the advertisement request M2 according to the designated delivery scope of the advertisement request M2 and the spatial coordinates M1 of the first mobile devices P1 of the plurality of consumers To one or more (consumer's) first mobile devices P1 located within the specified delivery range of this advertisement request M2. Therefore, the advertisement matching system 1 can provide advertisement delivery function.
  • FIG. 3 is a flow chart of the advertisement matching method in the first embodiment of the present invention.
  • the advertising matching method of this embodiment includes the following steps:
  • Step S31 Store the identification codes and corresponding spatial coordinates of a plurality of network anchor devices through the storage device 11 .
  • Step S32 Communicate with the plurality of first mobile devices P1 via the location server 12 connected to the storage device 11 .
  • Step S33 Each first mobile device P1 executes an application program to select a part of the plurality of network anchor devices closest to the first mobile device P1, and according to the selected plurality of network anchor devices N1, N2 , space coordinates C1, C2, C3 of N3 execute a space algorithm to calculate the space coordinate M1 of the first mobile device P1.
  • Step S34 Store the spatial coordinates M1 of the first mobile device P1 in the storage device 11 through the location server 12 .
  • Step S35 Receive the advertisement request M2 sent by one of the first mobile devices P1' through the application program via the advertisement server 13 connected to the location server 12.
  • Step S36 The advertisement server 13 sends the advertisement content of the advertisement request M2 to one or more first mobile devices located within the designated advertisement scope according to the designated advertisement scope of the advertisement request M2 and the spatial coordinates of the plurality of first mobile devices P1. Device P1.
  • FIG. 4 is a schematic diagram of the advertisement placement operation interface of the application program of the advertisement matching system according to the first embodiment of the present invention, and please refer to FIG. 1 at the same time.
  • this application program may have an advertisement placement operation interface AF, through which the store salesperson can set the advertisement content of the advertisement request M2.
  • the content of the advertisement can be text or text plus picture content or network link including store name, store address, product introduction, discount, discount quantity, deadline, etc.
  • the sales staff of the store can select the specified delivery range of the advertisement request M2 through the advertisement delivery operation interface AF, and the service provider of the advertisement matching system 1 can charge corresponding advertisement delivery fees according to the specified delivery range of the advertisement request M2.
  • the specified delivery range of the advertisement request M2 may be a certain area, a certain building interior range or a circular range with a certain coordinate as the center of the circle.
  • the designated release range of the advertisement request M2 may also be a range centered on the spatial coordinates of the first mobile device P1' of the salesperson of the store (the spatial coordinates of the first mobile device P1' that sent the advertisement request M2).
  • the sales staff of the store can also set the designated delivery range of the advertisement request M2 according to an electronic map, so that the designated delivery range includes the consumer's first position within a spatial coordinate within a radius of 1000 meters centered on a certain coordinate of the electronic map.
  • the advertisement server 13 can send the advertisement content to all the first mobile devices P1 (consumers) within a radius of 1000 meters around the space coordinate as the center according to the instruction. If the salesperson of the store wants to set the designated delivery range of the advertisement request M2 as the center of this spatial coordinate and within a radius of 2000 meters, the service provider of the advertisement matching system 1 will increase the advertisement fee.
  • the advertisement delivery operation interface AF of the application program of the advertisement matching system 1 of this embodiment can be changed according to actual needs, and the present invention is not limited thereto.
  • FIG. 5 is a schematic diagram of the location sharing display operation interface of the application program of the advertisement matching system according to the first embodiment of the present invention, and please refer to FIG. 1 at the same time.
  • the application program can have a location sharing display operation interface DF, which is used to select whether to enable or disable sharing its spatial coordinates M1 with the location server 12 . Therefore, if the consumer U needs the advertisement matching function to receive useful advertisement discounts, the consumer U can enable the location sharing function through the location sharing display operation interface DF. On the contrary, if the consumer U does not need the advertising matching function at present, he can turn off the location sharing function through the location sharing display operation interface DF, and no longer share his spatial coordinates M1 with the location server 12, so as to protect his privacy.
  • the location sharing display operation interface DF of the application program of the advertising matching system 1 of this embodiment can be changed according to actual needs, and the present invention is not limited thereto.
  • the application program can also have an advertisement receiving operation interface, which is used to choose to enable or disable the advertisement receiving function, so as to decide whether to receive advertisement content. Therefore, consumers can decide whether to receive advertisement content through the advertisement receiving operation interface.
  • the advertising matching system 1 can effectively provide an advertising matching function between salespersons and consumers, so that salespersons can effectively promote products, and consumers can also receive advertisements when they want to shop.
  • the advertisement matching system 1 can perform static and dynamic analysis on these spatial coordinates to serve advertisers and consumers .
  • the advertisement server 13 can count the plurality of first mobile devices located in the designated delivery range according to the spatial coordinates of the plurality of first mobile devices P1 stored in the storage device 11 and the designated delivery range of the advertisement request M2
  • the quantity of P1 is used to obtain the quantity M3 of advertisement shots for the advertisement content of the advertisement request M2.
  • the advertisement server 13 can transmit the advertisement placement quantity M3 of the advertisement content to the first mobile device P1' of the salesperson of the store for reference, or as a basis for calculating the advertisement fee.
  • the sales staff of the store can also choose to enable or disable the sharing of their spatial coordinates M1 with the location server 12 through the location sharing display operation interface DF (as mentioned above) of the application program.
  • the advertisement server 13 can also use the information stored in the storage device 11 according to the multiple first mobile devices P1.
  • the real-time moving directions of the plurality of first mobile devices P1 are judged by the change of the space coordinate M1 according to time series.
  • the advertisement server 13 may base on the spatial coordinates M1 of the plurality of first mobile devices P1, the real-time moving direction of the plurality of first mobile devices P1, and the first and first time that the plurality of first mobile devices P1 send the advertisement request M2.
  • the distance change between the spatial coordinates of the mobile device P1' determines whether the plurality of first mobile devices P1 are gradually approaching the location of the salesperson in the store, To calculate the number of potential visitors M4.
  • the advertisement server 13 may send the number of potential visitors M4 to the first mobile device P1' (of the salesperson of the store) that issued the advertisement request M2 for its reference. In this way, the salesperson of the store can adjust the advertising content, the number of copies of the product to be prepared or the sales strategy according to the number of potential visitors M4.
  • the advertisement server 13 can compare the distance of other consumers with the distance and approach speed of a certain first mobile device P1 to the store. and approaching speed to obtain the success probability M5 of purchasing discounted goods or obtaining gifts.
  • the advertisement server 13 can determine the real-time moving directions of the plurality of first mobile devices P1 according to the time-series changes of the space coordinates M1 of the plurality of first mobile devices P1 stored in the storage device 11, and according to the changes of the plurality of first mobile devices P1
  • the spatial coordinates of a mobile device P1') and the approach speed calculate the order in which each potential customer arrives at the store, so as to determine the success probability M5 of obtaining the preferential product provided by the advertisement content of the advertisement request M2.
  • the advertisement server 13 may send the probability of success M5 to the first mobile devices P1 corresponding to the plurality of potential customers for their reference.
  • the consumer can decide whether to participate in the promotional activity of the store according to the success probability M5 of obtaining the preferential product, and can also improve the advertisement effect of the advertisement request M2 at the same time.
  • the advertisement matching system 1 of this embodiment can effectively provide positioning functions, navigation functions, advertisement delivery functions and advertisement matching functions for any area.
  • the existing advertising system requires the store to obtain the consumer's mobile phone number, media access control address and universal unique identification code and establish a database, and use the wireless detection equipment in the store to confirm the presence of the consumer's mobile device. Therefore, there is a risk of violating the privacy rights of consumers.
  • the advertising matching system can locate a user's mobile device according to the spatial coordinates of multiple network anchor devices through a third-party positioning mechanism outside the store, and it is no longer necessary to obtain the mobile device from the store.
  • the store can also greatly expand the advertising target to all consumers within the designated delivery range, regardless of Be a member or not. Therefore, the advertising matching system can properly deliver advertisements to mobile devices according to the location of the mobile device without infringing the privacy rights of consumers in stores, and is more widely used.
  • consumers can still locate according to the spatial coordinates of the network anchor device detected by their mobile devices, and navigate on an electronic map. In particular, inside buildings such as general residences, offices, shopping malls or factories, it is impossible to receive reliable satellite signals of the Global Positioning System (GPS).
  • GPS Global Positioning System
  • the present invention uses the spatial coordinates of the network anchor device for positioning. It can be an alternative navigation method.
  • the advertising matching system has a special advertising matching mechanism, which can receive the advertising request sent by the mobile device of the salesperson of the store through the application program, and according to the specified delivery range of the advertising request and the space of the mobile device The coordinates send the advertising content of the advertising request to other mobile devices within the specified delivery range, so that the sales staff of the store can efficiently send the advertising content to the target area where the merchant wants to sell the product (such as in a high-end residential building) high-spending group customers). Users of other mobile devices can also decide whether to enable sharing their spatial coordinates M1 with the location server 12 through the application programs of the mobile devices, and automatically receive advertisement content belonging to the spatial coordinates from the advertisement server 13 . Therefore, the advertising matching system can protect the privacy of consumers according to their subjective willingness to share their spatial coordinates, and can also achieve the advertising matching effect of Location-Based Marketing that stores want to implement.
  • the advertising matching system can provide real-time statistics of the number of potential visitors by the store's sales staff, and can also help consumers fully understand the success probability of purchasing the store's advertising content (such as limited edition products). In this way, consumers no longer only passively receive advertising information, but can further clearly understand the reality of advertising offers and the size of potential benefits. In this way, both the store and the consumer can obtain balanced information from the advertising matching system of the present invention, which has better practicability. From the above, it can be seen that the advertising matching system can indeed achieve the effect that other existing one-way advertising delivery methods cannot achieve.
  • FIG. 6 is a schematic diagram of an advertisement matching system according to a second embodiment of the present invention.
  • the advertisement matching system 2 includes a storage device 21, a location server 22, and an advertisement server 23, which can be used to provide positioning functions, navigation functions, and advertisement delivery functions for an area (such as department stores, hypermarkets, shopping centers, etc.) And advertising matching function.
  • the storage device 21 stores identification codes and corresponding spatial coordinates of a plurality of network anchor devices.
  • the location server 22 is connected with the storage device 21 to access the data stored in the storage device 21, and communicate with a plurality of first mobile devices P1, P1'.
  • the advertisement server 23 is connected with the location server 22 .
  • the advertisement server 23 can also communicate with one or more second mobile devices P2.
  • the holder of the second mobile device P2 may be any third party who is not a salesperson or a customer of a store.
  • the service provider of the advertising matching system 2 needs to establish a reward model to encourage anyone who helps build a network anchor device database to realize the positioning network of the advertising matching system 2.
  • the location server 22 can send the reward information M7 to the second mobile device P2 according to the advertising revenue and the profit sharing preset value set by the service provider. Then, the third party can obtain corresponding reward money (or other forms of reward) according to the reward information M7. In this way, the service provider of the advertising matching system 2 only needs to share a part of the advertising revenue it obtains with the third party to effectively encourage the third party to actively help build the network anchor device database.
  • this kind of reward model may encourage a large number of third parties who want to get rewards to participate in helping the storage device 21 establish a network anchor device database, so it can help the advertisement matching system 2 quickly establish a positioning network to effectively realize the advertisement delivery function and navigation.
  • the salesperson of the store can also execute the application program through the first mobile device P1', and obtain bonus money through this reward mode, which can compensate the salesperson of the store for advertising costs to a certain extent.
  • the consumer can also execute the application program through the first mobile device P1, and obtain reward money through this reward mode.
  • the third party can refer to an electronic map of the area with a plurality of reference coordinates through its second mobile device P2, and based on the plurality of reference coordinates and the network anchor device (not stored in the storage device 21) in this electronic map
  • the position on the map and the ratio of the distance between the plurality of reference coordinates and the network anchor device are obtained to obtain the spatial coordinates of the network anchor device, and the identification code and spatial coordinates of the network anchor device are sent to the location server twenty two.
  • a common electronic map of this area with multiple reference coordinates is Google etc., because it has been able to obtain the coordinates of any point on the map according to its multiple reference coordinates, and the position (of the network anchor device) can be pointed out with the fingertips, and the coordinates can be reported.
  • the electronic map of this area with multiple reference coordinates can also be drawn in an area, referring to other known coordinate systems or the spatial coordinates of the network anchor device stored in the storage device 21 by the advertising matching system 2, and in it Multiple reference space coordinate punctuation points or marking lines are marked on the map, or an electronic map that can identify the spatial coordinates of this point at any point on the map.
  • the storage device 21 can also store and manage the spatial coordinates of the plurality of network anchor devices through a blockchain mechanism. Therefore, the advertising matching system 2 can effectively ensure the correctness of the spatial coordinates of the multiple network anchor devices, prevent the spatial coordinates of the multiple network anchor devices from being tampered with, and improve the positioning accuracy, so that the advertisement can be more accurately realized. Delivery function and navigation function.
  • the advertising matching system 2 can provide its reward mode to encourage anyone to execute the application program through the mobile device to obtain and send the identification code and spatial coordinates of the network anchor device not stored in the advertising matching system 2 to the advertising matching system 2.
  • This reward mode can effectively help the advertising matching system 2 to quickly establish a positioning network, so as to effectively realize the advertising delivery function and navigation function.
  • the advertising matching system 2 can also provide a debugging mechanism.
  • the first mobile device P1 of any consumer detects that the spatial coordinates of any network anchor device according to the identification code are incorrect through the application program
  • the first mobile device P1 sends an error message M8 to the location server 22, so that the location The server 22 removes the network anchor device from the storage device 21 .
  • the first The mobile device P1 can determine that the spatial coordinates of the network anchor device are incorrect.
  • Effective global satellite positioning coordinates means that the GPS coordinates can still be updated continuously when the application is running, instead of staying at a certain point due to the lack of GPS signals.
  • the first mobile device P1 can determine that the spatial coordinates of the network anchor device are incorrect (for example: the consumer's first mobile device P1 detects that the network anchor device is located at A through the application program, but the storage device 21 displays this The network anchor device is located at location B; or for example: the consumer's first mobile device P1 incorporates the problematic network anchor device into the trilateration calculation to obtain its spatial coordinates, and the result is displayed on the electronic map as obvious error).
  • the advertisement matching system 2 can realize the advertisement delivery function and the navigation function more accurately.
  • the salesperson of the shop can also transmit the error message M8 to the location server 22 through its first mobile device P1' and the same mechanism.
  • any third party can also transmit the error message M8 to the location server 22 through its second mobile device P2 and the same mechanism.
  • the advertisement matching system 2 of this embodiment provides a mutual assistance mechanism, so that the application program of the first mobile device P1 of any consumer can also upload a local map (another electronic map in various forms) to the storage device 21 as the reference map data of the application program of the first mobile device P1 of another customer adjacent to the local map area.
  • the uploaded local map can be a floor plan image file or a web link for obtaining the local floor plan.
  • the coordinate information of the local map may only include the spatial coordinates of a network anchor device and indicate its north direction and drawing scale at the same time.
  • the coordinate information of the local map may also include the spatial coordinates of more than two network anchor devices, which can be used as the navigation map data of any first mobile device P1.
  • the coordinate information of the local map may not include the spatial coordinates of the network anchor device, but only include some punctuation points or marking lines sufficient to identify the spatial coordinates.
  • the first mobile device P1 sends an error message M8 to the location server 22, so that the location server 22 stores the local map from Removed from device 21.
  • the advertising matching system 2 also provides a fault detection mechanism, which can send the network anchor device and / or local map removal for more accurate ad serving and navigation.
  • the advertising matching system can obtain the spatial coordinates of mobile devices of many consumers located in this area, so as to provide advertisement delivery services to many consumers, without obtaining mobile device numbers, Media Access Control address and Universal Unique Identifier.
  • the advertising matching system can still provide positioning and navigation services for users at any time; and only when consumers agree, the advertising matching system will collect the spatial coordinates of consumers and place advertisements, so the present invention can be used without infringing on users Under the premise of the privacy right of any mobile device, the advertisement is properly placed to the mobile device, whether it is a member of the store or not, and it is more widely used.
  • the advertising matching system has a special advertising matching mechanism, which can receive the advertising request sent by the mobile device of the store's salesperson through the application program, and according to the specified delivery range of the advertising request and the space of the mobile device The coordinates send the ad content of the ad request to other mobile devices located within the specified delivery range, enabling the store's sales staff to efficiently deliver the ad content to potential customers in the areas where the store most wants to conduct marketing activities. Users of other mobile devices can also decide whether to receive advertisement content through the application program of the mobile device. Therefore, the advertising matching system can achieve excellent advertising matching effects.
  • the advertising matching system can estimate the number of potential visitors in real time for the sales staff of the store, and can also provide consumers with the probability of success in obtaining the store's advertising discounted products, so it can provide balanced information to the store and consumers. Those with better practicability.
  • the advertising matching system has its reward mode to encourage anyone to execute the application program through the mobile device to obtain and send the identification code and spatial coordinates of the network anchor device not stored in the advertising matching system to the advertisement matching system.
  • This reward mode can help the advertising matching system to quickly establish a positioning network to effectively realize the advertising delivery function and navigation function.
  • the advertisement matching system also provides a fault detection mechanism, which can send the Network anchor devices and/or local maps are removed for more accurate ad placement and navigation.

Abstract

本发明公开一种广告撮合系统及其方法，其中系统包含储存装置及位置服务器。储存装置储存多个网络锚点装置的识别码及对应的空间坐标。位置服务器与储存装置连接，并与多个第一移动装置进行通讯。其中每个第一移动装置执行应用程序以选择最接近第一移动装置的该多个网络锚点装置的一部分，并根据选定的该多个网络锚点装置的空间坐标执行空间算法以计算第一移动装置的空间坐标，并由位置服务器将第一移动装置的空间坐标储存至储存装置。

Description

广告撮合系统及其方法 技术领域
本发明有关于一种广告撮合系统及其方法。
背景技术
一般而言，商店需要通过各种方式吸引消费者光顾购买产品，其中最常用的手段即为广告；现今，广告多以电子信号的形式发送至消费者的智能手机或其它移动装置。
为了能将广告发送至消费者的智能手机，目前商店可以通过消费者的会员机制。会员登录可以让商店取得消费者的手机号码、电子邮件地址等能接收广告的媒介。通过手机会员应用程序，或经由比对会员来店时的WiFi扫描数据，商店甚至可以掌握会员手机的媒体访问控制地址(MAC address)及通用唯一辨识码(UUID)并建立数据库，在下次侦测得知某消费者接近店家，甚至接近某一货架时，传送实时优惠，以增加购买意愿。然而，许多智能手机的媒体访问控制地址及通用唯一辨识码已逐渐被视为个人隐私权的一部分；新一代的手机甚至能将媒体访问控制地址以乱码方式呈现，故在不久的未来现有商店以侦测手机无线数据，再投放广告至店家附近消费者手机的投放机制可能无法有效地运作。
发明内容
为了解决上述问题，根据本发明的一实施例，提出一种广告撮合系统，其包含储存装置及位置服务器。储存装置储存多个网络锚点装置的识别码及对应的空间坐标。位置服务器与储存装置连接，并与多个第一移动装置进行通讯。其中每个第一移动装置执行应用程序以选择最接近第一移动装置该多个网络锚点装置的一部分，并根据选定的该多个网络锚点装置的空间坐标执行空间算法以计算第一移动装置的空间坐标，并由位置服务器将第一移动装置的空间坐标储存至储存装置。
根据本发明的另一实施例，提出一种广告撮合方法，其包含下列步骤：通过储存装置储存多个网络锚点装置的识别码及对应的空间坐标；经由与储存装置连接的位置服务器与多个第一移动装置进行通讯；由每个第一移动装置执行应用程序以选择最接近此第一移动装置该多个网络锚点装置的一部分，并根据选定的该多个网络锚点装置的空间坐标执行空间算法以计算此第一移动装置的空间坐标；以及通过位置服务器将此第一移动装置的空间坐标储 存至储存装置。
附图说明
图1为本发明的第一实施例的广告撮合系统的示意图。
图2为本发明的第一实施例的广告撮合系统的三边测量法的示意图。
图3为本发明的第一实施例的广告撮合方法的流程图。
图4为本发明的第一实施例的广告撮合系统的应用程序的广告投放操作界面的示意图。
图5为本发明的第一实施例的广告撮合系统的应用程序的位置分享显示操作界面的示意图。
图6为本发明的第二实施例的广告撮合系统的示意图。
附图标记说明：1，2-广告撮合系统；11，21-储存装置；12，22-位置服务器；13，23-广告服务器；P1，P1’-第一移动装置；N1，N2，N3-网络锚点装置；I1，I2，I3-识别码；C1，C2，C3-空间坐标；P2-第二移动装置；M1-空间坐标；M2-广告请求；M3-广告投放数量；M4-潜在来客数量；M5-成功几率；M6-网络锚点装置的识别码及空间坐标；M7-奖励信息；M8-错误信息；AF-广告投放操作界面；DF-位置分享显示操作界面；S31～S36-步骤流程。
具体实施方式
以下将参照相关图式，说明依本发明的广告撮合系统的实施例，为了清楚与方便图式说明，图式中的各部件在尺寸与比例上可能会被夸大或缩小地呈现。在以下描述中，当提及元件“连接”或“耦合”至另一元件时，其可直接连接或耦合至该另一元件或可存在介入元件；而当提及元件“直接连接”或“直接耦合”至另一元件时，不存在介入元件，用于描述元件或层之间的关系的其他字词应以相同方式解释。为便于理解，下述实施例中的相同元件以相同的符号标示来说明。
请参阅图1及图2，其为本发明的第一实施例的广告撮合系统的示意图及三边测量法的示意图。如图1所示，广告撮合系统1包含储存装置11、位置服务器12以及广告服务器13，其可用于为一(或多个)区域提供定位功能、导航功能、广告投放功能及广告撮合功能。广告撮合系统1可以为不在此区域内的云端系统，也可以设置于此区域内部。前述的区域可为百货公司、大卖场、购物中心、行政区(如县、市等)或其一部分等。
储存装置11储存多个网络锚点装置的空间坐标；这些网络锚点装置可位于此区域内部或外部。空间坐标一般以纬度、经度和海拔高度表示，但在建筑物中 海拔高度亦可能以楼层表示，更为实用。此区域内分布有大量的网络锚点装置。储存装置11则储存该多个网络锚点装置的识别码及对应的空间坐标；识别码可为媒体访问控制地址(MAC address)、通用唯一辨识码(UUID)、移动基地台的基地台代码(Cell ID，CID)等。在一实施例中，储存装置11可为数据库服务器、外接的硬盘、储存设备、位置服务器12内部的硬盘等。在一实施例中，网络锚点装置可以为无线存取点(AP)、蓝牙信标、移动基地台或其它类似的装置等。
位置服务器12则与储存装置11连接，以存取储存于储存装置11的数据，并与多个第一移动装置P1、P1’进行通讯。在一实施例中，第一移动装置P1、P1’可为智能手机、平板电脑、笔记本电脑、个人数字助理(PDA)或其它类似的装置。
此区域内有多个使用者，包含商店的销售人员及消费者。各个消费者持有第一移动装置P1，而第一移动装置P1则安装有广告撮合系统1的应用程序。
如图2所示，各个消费者可通过第一移动装置P1执行此应用程序。此应用程序以无线勘测(Site Survey)手段侦测附近的网络锚点装置，以获得附近的网络锚点装置的列表，包括其媒体访问控制地址、通用唯一辨识码和对应信号强度等，并自列表中依信号强度挑选其中最接近此第一移动装置P1的该多个网络锚点装置的一至数个，如图中所示的三个网络锚点装置N1、N2、N3。在此同时，储存装置11接受第一移动装置P1通过位置服务器12根据该多个网络锚点装置N1、N2、N3的识别码查询其对应的空间坐标。亦即，此第一移动装置P1根据选定的该多个网络锚点装置N1、N2、N3的识别码I1、I2、I3通过位置服务器12自储存装置11查询该多个网络锚点装置N1、N2、N3的空间坐标C1、C2、C3。依照这些网络锚点装置的空间坐标C1、C2、C3以及第一移动装置P1所测得这些网络锚点装置的信号强度，此应用程序可执行一空间算法以计算此第一移动装置P1位于此区域的空间坐标M1，并传送至位置服务器12。前述的空间算法可为三边测量法(Trilateration)或其它类似的算法，此第一移动装置P1可根据此第一移动装置P1与该多个网络锚点装置N1、N2、N3的距离及该多个网络锚点装置N1、N2、N3的空间坐标C1、C2、C3求得第一移动装置P1的空间坐标M1。至于第一移动装置P1与该多个网络锚点装置N1、N2、N3的距离可以使用业界现有的相对无线信号强度(RSSI)，或信号往返时间(Round Trip Time，RTT)等方式估算。接着，位置服务器12将第一移动装置P1的空间坐标M1储存至储存装置11。前述空间算法不一定限制在使用三个网络锚点装置；使用一至多个均可达到定位的功效。根据三边测量法的原理，能参考的网络锚点装置的坐标越多，则计算而得 的空间坐标M1越精确。请注意，消费者传送至位置服务器12的空间坐标M1，除根据选定的网络锚点装置的空间坐标执行空间算法所计算获得的空间坐标外，亦可包括消费者的第一移动装置P1自其他通道(如GPS)所获得的空间坐标，以增加在缺乏网络锚点装置可参考时的应用弹性。
如图1所示，通过上述的机制，位置服务器12可取得第一移动装置P1位于此区域的空间坐标M1，以便对第一移动装置P1提供广告投放服务(见下方说明)。位置服务器12不需要取得第一移动装置P1的媒体访问控制地址或通用唯一辨识码；此外，除非消费者同意将其空间坐标M1分享给位置服务器12；位置服务器12也无法追踪消费者所在位置(见下方说明)因此可以有效地保障消费者的隐私权。
如图2所示，因各个消费者只要将此应用程序安装于第一移动装置P1即可通过上述机制对此第一移动装置P1进行定位(即找到其空间坐标M1)，故位置服务器12亦可为消费者提供导航功能。例如，若持有此第一移动装置P1的消费者欲前往此区域的一家快餐餐厅，此应用程序可进一步提供此区域的电子地图(此区域的所有该多个网络锚点装置的空间坐标均可应用于此电子地图)，并根据此快餐餐厅于电子地图的位置及应用程序根据空间算法所获的空间坐标M1将路径指引显示于消费者的第一移动装置P1，使消费者可以顺利前往此快餐餐厅。
同样的，各个商店的销售人员也持有第一移动装置P1’，并也可将此应用程序安装于第一移动装置P1’并注册使用此应用程序，并通过此应用程序发出广告请求M2。广告服务器13与位置服务器12连接，并接收此广告请求M2，且根据此广告请求M2的指定投放范围及该多个消费者的第一移动装置P1的空间坐标M1将广告请求M2的广告内容发送至位于此广告请求M2的指定投放范围内的一个或多个(消费者的)第一移动装置P1。因此，广告撮合系统1可以提供广告投放功能。
请参阅图3，其为本发明的第一实施例的广告撮合方法的流程图。本实施例的广告撮合方法包含下列步骤：
步骤S31：通过储存装置11储存多个网络锚点装置的识别码及对应的空间坐标。
步骤S32：经由与储存装置11连接的位置服务器12与多个第一移动装置P1进行通讯。
步骤S33：由每个第一移动装置P1执行应用程序以选择最接近此第一移动装 置P1的该多个网络锚点装置的一部分，并根据选定的该多个网络锚点装置N1、N2、N3的空间坐标C1、C2、C3执行空间算法以计算此第一移动装置P1的空间坐标M1。
步骤S34：通过位置服务器12将此第一移动装置P1的空间坐标M1储存至储存装置11。
步骤S35：经由与位置服务器12连接的广告服务器13接收其中一个第一移动装置P1’通过应用程序发出的广告请求M2。
步骤S36：通过广告服务器13根据广告请求M2的指定投放范围及该多个第一移动装置P1的空间坐标将广告请求M2的广告内容发送至位于此指定投放范围内的一个或多个第一移动装置P1。
请参阅图4，其为本发明的第一实施例的广告撮合系统的应用程序的广告投放操作界面的示意图，并请同时参阅图1。如图所示，此应用程序可具有广告投放操作界面AF，商店的销售人员可通过广告投放操作界面AF设定广告请求M2的广告内容。广告内容可为包括店名、店址、产品介绍、折扣、优惠数量、截止时间等的文字或文字加图片内容或网络链接。同样的，商店的销售人员可通过广告投放操作界面AF选择广告请求M2的指定投放范围，而广告撮合系统1的服务提供商则可根据广告请求M2的指定投放范围收取相应的广告投放费用。广告请求M2的指定投放范围可为某一区域、某一建筑内部范围或某一坐标为圆心的圆形范围。另外，广告请求M2的指定投放范围也可以是以商店的销售人员的第一移动装置P1’(发送该广告请求M2的第一移动装置P1’的空间坐标)的空间坐标为中心的一个范围。例如，商店的销售人员也可根据一电子地图来设定广告请求M2的指定投放范围，使指定投放范围包含以此电子地图的某坐标为中心且方圆1000米内的空间坐标内的消费者的第一移动装置P1，则广告服务器13可依该指示将广告内容发送至此空间坐标为中心、方圆1000米内的所有(消费者的)第一移动装置P1。若商店的销售人员欲将广告请求M2的指定投放范围设定为此空间坐标为中心且方圆2000米内，则广告撮合系统1的服务提供商将提升广告费用。
当然，上述仅为举例，本实施例的广告撮合系统1的应用程序的广告投放操作界面AF可依实际需求变化，本发明并不以此为限。
请参阅图5，其为本发明的第一实施例的广告撮合系统的应用程序的位置分享显示操作界面的示意图，并请同时参阅图1。如图所示，此应用程序可具有位置分享显示操作界面DF，其用以选择开启或关闭是否与位置服务器12分享其空 间坐标M1。因此，若消费者U需要广告撮合功能，以接收有用的广告优惠，消费者U可通过位置分享显示操作界面DF开启位置分享功能。相反的，若消费者U目前不需要广告撮合功能，可通过位置分享显示操作界面DF关闭位置分享功能，不再与位置服务器12分享其空间坐标M1，以保障自己的隐私权。
当然，上述仅为举例，本实施例的广告撮合系统1的应用程序的位置分享显示操作界面DF可依实际需求变化，本发明并不以此为限。
另外，此应用程序还可具有广告接收操作界面，其用以选择开启或关闭广告接收功能，以决定是否接收广告内容。因此，消费者可通过广告接收操作界面决定是否接收广告内容。
通过上述的机制，广告撮合系统1则可有效地在销售人员与消费者之间提供广告撮合功能，使销售人员能有效地推广产品，而消费者也可在欲进行购物时接收到广告。
储存装置11既然记载了许多的愿意分享其空间坐标的该多个第一移动装置P1的空间坐标，广告撮合系统1即可对这些空间坐标进行静态与动态的分析，以服务广告主及消费者。如图1所示，广告服务器13可根据储存于储存装置11的该多个第一移动装置P1的空间坐标及广告请求M2的指定投放范围统计位于此指定投放范围的该多个第一移动装置P1的数量，以求得广告请求M2的广告内容的广告投数量M3。广告服务器13可将广告内容的广告投放数量M3传送至商店的销售人员的第一移动装置P1’以供其参考，或做为计算广告费用的基础。
另外，商店的销售人员同样也可通过此应用程序的位置分享显示操作界面DF(如前述)选择开启或关闭是否与位置服务器12分享其空间坐标M1。当商店的销售人员通过此应用程序的位置分享显示操作界面DF选择开启与位置服务器12分享其空间坐标M1时，广告服务器13还可根据储存于储存装置11的该多个第一移动装置P1的空间坐标M1依时序的变化判断该多个第一移动装置P1的实时移动方向。接下来，广告服务器13可根据该多个第一移动装置P1的空间坐标M1、该多个第一移动装置P1的实时移动方向及该多个第一移动装置P1与发送广告请求M2的第一移动装置P1’的空间坐标(即商店的销售人员的第一移动装置P1’的空间坐标M1)之间的距离变化判断该多个第一移动装置P1是否逐渐趋近商店的销售人员的位置，以计算潜在来客数量M4。然后，广告服务器13可将潜在来客数量M4发送至发出的广告请求M2的(商店的销售人员的)第一移动装置P1’以供其参考。如此，商店的销售人员即可依潜在来客数量M4调整广告内容、商 品准备份数或销售策略。
此外，若广告请求M2的广告内容已更进一步标示优惠商品数量及优惠截止时间，则广告服务器13可依照某第一移动装置P1与商店的距离及趋近速度，相较于其他消费者的距离及趋近速度，求得购得优惠商品或获得赠品的成功几率M5。广告服务器13可根据储存于储存装置11的该多个第一移动装置P1的空间坐标M1依时序的变化判断该多个第一移动装置P1的实时移动方向，并根据该多个第一移动装置P1的空间坐标M1、该多个第一移动装置P1的实时移动方向、该多个第一移动装置P1与发送广告请求M2的第一移动装置P1’的空间坐标(即商店的销售人员的第一移动装置P1’的空间坐标)之间的距离变化及趋近速度计算各个潜在顾客抵达商店的先后次序，以判断取得广告请求M2的广告内容提供的优惠商品的成功几率M5。然后，广告服务器13可将成功几率M5发送至对应的于该多个潜在顾客的第一移动装置P1以供其参考。如此，消费者即可依其取得优惠商品的成功几率M5决定是否前去参与此商店的促销活动，也可同时提升广告请求M2的广告效果。
通过上述的机制，本实施例的广告撮合系统1则可有效地为任何区域提供定位功能、导航功能、广告投放功能及广告撮合功能。
当然，上述仅为举例，本实施例的广告撮合系统1的各元件及其功能可依实际需求变化，本发明并不以此为限。
值得一提的是，现有的广告系统需要由商店取得消费者的手机号码、媒体访问控制地址及通用唯一辨识码并建立数据库，并利用商店内无线侦测设备确认消费者移动装置是否出现，故有侵犯消费者的隐私权之虞。相反的，根据本发明的实施例，广告撮合系统可通过商店之外的第三方定位机制根据多个网络锚点装置的空间坐标对一使用者的移动装置进行定位，不再需要由商店取得移动装置的号码、媒体访问控制地址及通用唯一辨识码；商店除了可以省略收集消费者个人资料与装置无线侦测设备的成本，还能将广告对象大幅扩大至所有指定投放范围内的消费者，无论是会员与否。故广告撮合系统可在商店不侵犯消费者的隐私权的前提下根据移动装置的位置适当地投放广告至移动装置，应用上更为广泛。此外，消费者尚可根据其移动装置所侦测得知的网络锚点装置的空间坐标进行定位，并在一电子地图上进行导航。尤其是，在如一般住宅、办公室、商场或厂房等建筑物内部，皆无法接收到可靠的全球定位系统(GPS)的卫星信号，此时本发明以网络锚点装置的空间坐标进行定位的方法即可成为一替代的导航方法。
此外，根据本发明的实施例，广告撮合系统具有特殊的广告撮合机制，其可接收商店的销售人员的移动装置通过应用程序发出的广告请求，并根据广告请求的指定投放范围及移动装置的空间坐标将广告请求的广告内容发送至位于此指定投放范围内的其它移动装置，使商店的销售人员能有效率地将广告内容发送至商家欲销售产品的目标区域(例如某一高级住宅大楼里面的高消费族群客户)。而其它移动装置的使用者也可通过移动装置的应用程序决定是否开启与位置服务器12分享其空间坐标M1，并自接收来自广告服务器13属于此空间坐标的广告内容。因此，广告撮合系统能依消费者是否分享其空间坐标的主观意愿保护其隐私，又能达到商店所欲实施的适地营销(Location-Based Marketing)的广告撮合效果。
另外，根据本发明的实施例，广告撮合系统可提供商店的销售人员实时统计的潜在来客数量，也可协助消费者充分了解购得商店的广告内容(例如限量商品)的成功几率。如此消费者不再仅被动接收广告信息，而可更进一步清楚了解广告优惠的虚实及潜在利益的大小。如此商店及消费者双方可自本发明的广告撮合系统获得平衡的信息，而具更佳的实用性。由上述可知，广告撮合系统确实可达目前其他现有单向广告投放方法无法达成的功效。
请参阅图6，其为本发明的第二实施例的广告撮合系统的示意图。如图所示，广告撮合系统2包含储存装置21、位置服务器22以及广告服务器23，其可用于为一区域(如百货公司、大卖场、购物中心等)提供定位功能、导航功能、广告投放功能及广告撮合功能。
储存装置21储存多个网络锚点装置的识别码及对应的空间坐标。位置服务器22则与储存装置21连接，以存取储存于储存装置21的数据，并与多个第一移动装置P1、P1’进行通讯。广告服务器23与位置服务器22连接。
上述各元件的功能及协同关系与第一实施例相似，故不在此多加赘述。与第一实施例不同的是，广告服务器23还可以与一个或多个第二移动装置P2进行通讯。第二移动装置P2的持有者可以是非属商店的销售人员或消费者的任何第三方。
由于此区域可能具有数量庞大的网络锚点装置，故将这些网络锚点装置的识别码及空间坐标输入至储存装置21会耗尽大量的人力。为了解决此问题，广告撮合系统2的服务提供商需建立一个奖励模式，以鼓励任何帮助建立网络锚点装置数据库的人，以实现广告撮合系统2的定位网络。
例如，当此第三方通过第二移动装置P2执行应用程序求得未储存于储存装置21的网络锚点装置的识别码及空间坐标M6并将网络锚点装置的识别码及空间坐标M6发送至位置服务器22时，位置服务器22可根据广告收益及服务提供商设定的利润共享预设值发送奖励信息M7至第二移动装置P2。然后，此第三方则可根据奖励信息M7获得相应的奖励金(或其它形式的奖励)。如此，广告撮合系统2的服务提供商仅需要将其获得的广告收益的一部分分享给此第三方即可有效地鼓励第三方积极地帮助建立网络锚点装置数据库。另外，此种奖励模式可能可以鼓励大量欲获取奖励金的第三方参与帮助储存装置21建立网络锚点装置数据库，故可帮助广告撮合系统2快速建立定位网络，以有效地实现广告投放功能及导航功能。商店的销售人员也可以通过第一移动装置P1’执行应用程序，并通过此奖励模式获得奖励金，如此可在一定程度上补偿商店的销售人员花费的广告费用。同样的，消费者也可以通过第一移动装置P1执行应用程序，并通过此奖励模式获得奖励金。此第三方可通过其第二移动装置P2参考一具多个参考坐标的此区域的电子地图，并根据该多个参考坐标与此(未储存于储存装置21的)网络锚点装置在此电子地图上的位置及该多个参考坐标与此网络锚点装置之间的距离的比例求得此网络锚点装置的空间坐标，并将此网络锚点装置的识别码及空间坐标发送至位置服务器22。常见的具多个参考坐标的此区域的电子地图即如Google
Figure PCTCN2021000109-appb-000001
等，因其已能在地图上任一点根据其多个参考坐标求得该点坐标，且能以指尖点出(网络锚点装置的)位置，即可回报坐标。具多个参考坐标的此区域的电子地图亦可包含在一区域内绘制，参考其他已知坐标系统或本广告撮合系统2已储存于储存装置21的网络锚点装置的空间坐标，并在其地图上标示多个参考空间坐标标点或标线，或能在地图上任一点辨识此点空间坐标的电子地图。
此外，储存装置21还可通过区块链的机制储存并管理该多个网络锚点装置的空间坐标。因此，广告撮合系统2可有效地确保该多个网络锚点装置的空间坐标的正确性，防止该多个网络锚点装置的空间坐标被窜改，以提升定位精度，如此可更精确地实现广告投放功能及导航功能。
由上述可知，广告撮合系统2可提供其奖励模式以鼓励任何人通过移动装置执行应用程序以求得并发送未储存于广告撮合系统2的网络锚点装置的识别码及空间坐标至广告撮合系统2。此奖励模式可以有效地帮助广告撮合系统2快速建立定位网络，以有效地实现广告投放功能及导航功能。
广告撮合系统2还可提供侦错机制。当任一个消费者的第一移动装置P1经 由应用程序侦测到任一个网络锚点装置依识别码查询的空间坐标不正确，则第一移动装置P1传送错误信息M8至位置服务器22，使位置服务器22将网络锚点装置由储存装置21中移除。例如，当消费者的第一移动装置P1经由应用程序侦测到任一网络锚点装置依识别码查询的空间坐标明显不符合第一移动装置P1的当前位置有效的全球卫星定位坐标，第一移动装置P1则可判断网络锚点装置的空间坐标不正确。有效的全球卫星定位坐标是指该GPS坐标在应用程序执行时，仍可不断更新，而非因收不到GPS信号而停留在某一点。又如，当消费者的第一移动装置P1经由应用程序侦测到任一网络锚点装置的真实空间坐标并不符合储存于储存装置21依识别码查询的此网络锚点装置的空间坐标，第一移动装置P1则可判断网络锚点装置的空间坐标不正确(例如：消费者的第一移动装置P1经由应用程序侦测到此网络锚点装置位于A地，而储存装置21却显示此网络锚点装置位于B地；或如：消费者的第一移动装置P1将此有问题的网络锚点装置纳入三边测量法运算，以求得其空间坐标，其结果在电子地图上显示有明显误差)。如此，广告撮合系统2可以更精确地实现广告投放功能及导航功能。商店的销售人员也可通过其第一移动装置P1’及相同的机制传送错误信息M8至位置服务器22。同样的，任何第三方也可通过其第二移动装置P2及相同的机制传送错误信息M8至位置服务器22。
包含楼层区别的室内平面图对室内导航甚为重要，但此室内平面图往往却不易取得。因此，本实施例的广告撮合系统2提供一个互助机制，使任一个消费者的第一移动装置P1的应用程序也可上传包含(即在地图上标注)至少一坐标信息的本地地图(另一种形式的电子地图)至储存装置21，以做为邻近本地地图区域的另一消费者的第一移动装置P1的应用程序的参考图资料。上传的本地地图可为一平面图图档或可取得当地平面图的网络链接。其中，本地地图的坐标信息可以仅包含一个网络锚点装置的空间坐标且同时指示其指北方向及绘图比例。此外，本地地图的坐标信息也可包含两个以上网络锚点装置的空间坐标，即可作为任一第一移动装置P1的导航图资料。另外，本地地图的坐标信息也可以不包含网络锚点装置的空间坐标，而仅包含一些足以识别空间坐标的标点或标线。同样的，当此消费者的第一移动装置P1经由应用程序侦测到任一个本地地图不正确，此第一移动装置P1传送错误信息M8至位置服务器22，使位置服务器22将本地地图由储存装置21中移除。
由上述可知，广告撮合系统2同时也提供侦错机制，其可根据移动装置回报 的错误信息，如空间坐标不正确的网络锚点装置及/或不正确的本地地图，将网络锚点装置及/或本地地图移除，以更精确地实现广告投放功能及导航功能。
综上所述，根据本发明的实施例，广告撮合系统可取得众多的消费者的移动装置位于此区域的空间坐标，以便对众多的消费者提供广告投放服务，不需取得移动装置的号码、媒体访问控制地址及通用唯一辨识码。广告撮合系统尚可在任何时间为使用者提供定位导航服务；且唯有当消费者同意时，广告撮合系统才会收集消费者的空间坐标，并投放广告，故本发明可在不侵犯使用者的隐私权的前提下根据任何移动装置的位置适当地投放广告至移动装置，无论是商店的会员与否，应用上更为广泛。
又，根据本发明的实施例，广告撮合系统具有特殊的广告撮合机制，其可接收商店的销售人员的移动装置通过应用程序发出的广告请求，并根据广告请求的指定投放范围及移动装置的空间坐标将广告请求的广告内容发送至位于此指定投放范围内的其它移动装置，使商店的销售人员能有效率地将广告内容发送至商店最想做营销活动的区域的潜在客户。而其它移动装置的使用者也可通过移动装置的应用程序决定是否接收广告内容。因此，广告撮合系统能达到极佳的广告撮合效果。
另外，根据本发明的实施例，广告撮合系统可为商店的销售人员实时估算潜在来客数量，也可为消费者提供获得商店的广告优惠商品的成功几率，因此可提供平衡的信息给商店及消费者，具更佳的实用性。
此外，根据本发明的实施例，广告撮合系统具有其奖励模式以鼓励任何人通过移动装置执行应用程序以求得并发送未储存于广告撮合系统的网络锚点装置的识别码及空间坐标至广告撮合系统。此奖励模式可帮助广告撮合系统快速建立定位网络，以有效地实现广告投放功能及导航功能。
再者，根据本发明的实施例，广告撮合系统同时也提供侦错机制，其可根据移动装置回报的错误信息，如空间坐标不正确的网络锚点装置及/或不正确的本地地图，将网络锚点装置及/或本地地图移除，以更精确地实现广告投放功能及导航功能。
可见本发明在突破现有技术下，确实已达到所欲增进的功效，且也非熟悉该项技艺者所易于思及，其所具进步性、实用性。
以上所述仅为举例性，而非为限制性。其它任何未脱离本发明的精神与范畴，而对其进行的等效修改或变更，均应该包含于权利要求的范围中。

Claims (19)

  1. 一种广告撮合系统，其特征在于，包含：
    一储存装置，储存多个网络锚点装置的识别码及对应的空间坐标；以及
    一位置服务器，与该储存装置连接，并与多个第一移动装置进行通讯；
    其中每个该第一移动装置执行一应用程序以选择最接近该第一移动装置该多个网络锚点装置的一部分，并根据选定的该多个网络锚点装置的空间坐标执行一空间算法以计算该第一移动装置的空间坐标，并由该位置服务器将该第一移动装置的空间坐标储存至该储存装置。
  2. 如权利要求1所述的广告撮合系统，其特征在于，更包含一广告服务器，该广告服务器与该位置服务器连接，并接收其中一个该第一移动装置通过该应用程序发出的一广告请求，并根据该广告请求的一指定投放范围及该多个第一移动装置的空间坐标将该广告请求的一广告内容发送至位于该指定投放范围内的一个或多个该第一移动装置。
  3. 如权利要求2所述的广告撮合系统，其特征在于，该广告服务器根据储存于该储存装置的该多个第一移动装置的空间坐标及该指定投放范围统计位于该指定投放范围的该多个第一移动装置的数量，以求得该广告内容的一广告投放数量。
  4. 如权利要求2所述的广告撮合系统，其特征在于，该广告服务器根据储存于该储存装置的该多个第一移动装置的空间坐标依时序的变化判断该多个第一移动装置的实时移动方向，并根据该多个第一移动装置的空间坐标、该多个第一移动装置的实时移动方向及发送该广告请求的该第一移动装置的空间坐标计算一潜在来客数量，且将该潜在来客数量传送至发出该广告请求的该第一移动装置。
  5. 如权利要求2所述的广告撮合系统，其特征在于，该广告服务器根据储存于该储存装置的该多个第一移动装置的空间坐标的变化判断该多个第一移动装置的实时移动方向，并根据该多个第一移动装置的空间坐标、该多个第一移动装置的实时移动方向及发送该广告请求的该第一移动装置的空间坐标评估多个潜在顾客，并计算每个该潜在顾客取得该广告内容提供的优惠商品的成功几率，且将该成功几率传送至对应的该第一移动装置。
  6. 如权利要求1所述的广告撮合系统，其特征在于，当一第二移动装置欲通过该应用程序求得未储存于该储存装置的该网络锚点装置的空间坐标时，该第二 移动装置参考一具多个参考坐标的一区域的电子地图，并根据该多个参考坐标与该网络锚点装置的位置及该多个参考坐标与该网络锚点装置之间的距离的比例求得该网络锚点装置的空间坐标，并将该网络锚点装置的识别码及空间坐标发送至该位置服务器。
  7. 一种广告撮合方法，其特征在于，包含：
    通过一储存装置储存多个网络锚点装置的识别码及对应的空间坐标；
    经由与该储存装置连接的一位置服务器与多个第一移动装置进行通讯；
    由每个该第一移动装置执行一应用程序以选择最接近该第一移动装置该多个网络锚点装置的一部分，并根据选定的该多个网络锚点装置的空间坐标执行一空间算法以计算该第一移动装置的空间坐标；以及
    通过该位置服务器将该第一移动装置的空间坐标储存至该储存装置。
  8. 如权利要求7所述的广告撮合方法，其特征在于，更包含下列步骤：
    经由与该位置服务器连接的一广告服务器接收其中一个该第一移动装置通过该应用程序发出的一广告请求；以及
    通过该广告服务器根据该广告请求的一指定投放范围及该多个第一移动装置的空间坐标将该广告请求的一广告内容发送至位于该指定投放范围内的一个或多个该第一移动装置。
  9. 如权利要求8所述的广告撮合方法，其特征在于，更包含下列步骤：
    由该广告服务器根据储存于该储存装置的该多个第一移动装置的空间坐标及该指定投放范围统计位于该指定投放范围的该多个第一移动装置的数量，以求得该广告内容的一广告投放数量。
  10. 如权利要求8所述的广告撮合方法，其特征在于，更包含下列步骤：
    经由该广告服务器根据储存于该储存装置的该多个第一移动装置的空间坐标依时序的变化判断该多个第一移动装置的实时移动方向；
    通过该广告服务器根据该多个第一移动装置的空间坐标、该多个第一移动装置的实时移动方向及发送该广告请求的该第一移动装置的空间坐标计算一潜在来客数量；以及
    由该广告服务器将该潜在来客数量发送至发出该广告请求的该第一移动装置。
  11. 如权利要求8所述的广告撮合方法，其特征在于，更包含下列步骤：
    通过该广告服务器根据储存于该储存装置的该多个第一移动装置的空间坐 标的变化判断该多个第一移动装置的实时移动方向；
    经由该广告服务器根据该多个第一移动装置的空间坐标、该多个第一移动装置的实时移动方向及发送该广告请求的该第一移动装置的空间坐标评估多个潜在顾客，并计算每个该潜在顾客取得该广告内容提供的优惠商品的成功几率；以及
    由该广告服务器将每个该潜在顾客取得该广告内容提供的优惠商品的成功几率传送至对应的该第一移动装置。
  12. 如权利要求7所述的广告撮合方法，其特征在于，更包含下列步骤：
    由一第二移动装置参考一具多个参考坐标的一区域的电子地图，并通过该应用程序根据该多个参考坐标与未储存于该储存装置的该网络锚点装置的位置及该多个参考坐标与该网络锚点装置之间的距离的比例求得该网络锚点装置的空间坐标，并将该网络锚点装置的识别码及空间坐标发送至该位置服务器。
  13. 如权利要求7所述的广告撮合方法，其特征在于，更包含下列步骤：
    由一第二移动装置通过该应用程序求得未储存于该储存装置的该网络锚点装置的空间坐标并将该网络锚点装置的识别码及空间坐标发送至该位置服务器；以及
    经由该位置服务器根据一广告收益及一利润共享预设值发送一奖励信息至该第二移动装置。
  14. 如权利要求7所述的广告撮合方法，其特征在于，更包含下列步骤：
    通过任一个该第一移动装置经由该应用程序侦测到该网络锚点装置依识别码查询的空间坐标不正确时传送一错误信息至该位置服务器，使该位置服务器将该网络锚点装置由该储存装置中移除。
  15. 如权利要求14所述的广告撮合方法，其特征在于，通过任一个该第一移动装置经由该应用程序侦测到该网络锚点装置依识别码查询的空间坐标不正确时传送该错误信息至该位置服务器，使该位置服务器将该网络锚点装置由该储存装置中移除的步骤更包含：
    经由该第一移动装置所测量该网络锚点装置的空间坐标并不符合该第一移动装置的全球卫星定位坐标而判断该网络锚点装置的空间坐标不正确。
  16. 如权利要求14所述的广告撮合方法，其特征在于，通过任一个该第一移动装置经由该应用程序侦测到该网络锚点装置依识别码查询的空间坐标不正确时传送该错误信息至该位置服务器，使该位置服务器将该网络锚点装置由该储存 装置中移除的步骤更包含：
    经由该第一移动装置所测量该网络锚点装置的空间坐标并不符合储存于该储存装置的该网络锚点装置依识别码查询的空间坐标而判断该网络锚点装置的空间坐标不正确。
  17. 如权利要求7所述的广告撮合方法，其特征在于，更包含：
    通过任一个该第一移动装置的该应用程序显示一位置分享显示操作界面；以及
    经由该位置分享操作界面选择开启或关闭一位置分享功能，以决定是否传送该第一移动装置的空间坐标至该位置服务器。
  18. 如权利要求7所述的广告撮合方法，其特征在于，更包含：
    由任一个该第一移动装置的该应用程序上传包含至少一坐标信息的一本地地图至该储存装置，以作为邻近对应于该本地地图的区域的另一该第一移动装置的该应用程序的参考图资料。
  19. 如权利要求18所述的广告撮合方法，其特征在于，更包含：
    经由任一个该第一移动装置在侦测到该本地地图不正确时传送一错误信息至该位置服务器，使该位置服务器将该本地地图由该储存装置中移除。
PCT/CN2021/000109 2021-05-21 2021-05-21 广告撮合系统及其方法 WO2022241581A1 (zh)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2021/000109 WO2022241581A1 (zh) 2021-05-21 2021-05-21 广告撮合系统及其方法

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2021/000109 WO2022241581A1 (zh) 2021-05-21 2021-05-21 广告撮合系统及其方法

Publications (1)

Publication Number Publication Date
WO2022241581A1 true WO2022241581A1 (zh) 2022-11-24

Family

ID=84140956

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2021/000109 WO2022241581A1 (zh) 2021-05-21 2021-05-21 广告撮合系统及其方法

Country Status (1)

Country Link
WO (1) WO2022241581A1 (zh)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080082424A1 (en) * 2006-09-29 2008-04-03 Matthew Walton System for optimizing pickup of goods by a purchaser from a vendor using location-based advertising
CN103995251A (zh) * 2014-06-11 2014-08-20 中国电信股份有限公司南京分公司 室内移动设备的定位系统及其方法
CN105472026A (zh) * 2015-12-28 2016-04-06 迈普通信技术股份有限公司 实现广告推送的系统、服务器及方法
CN106304135A (zh) * 2015-05-26 2017-01-04 中国联合网络通信集团有限公司 纠正基站地理位置坐标的方法及装置
CN110401913A (zh) * 2019-07-18 2019-11-01 上海华虹集成电路有限责任公司 一种基于低功耗蓝牙的室内定位方法

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080082424A1 (en) * 2006-09-29 2008-04-03 Matthew Walton System for optimizing pickup of goods by a purchaser from a vendor using location-based advertising
CN103995251A (zh) * 2014-06-11 2014-08-20 中国电信股份有限公司南京分公司 室内移动设备的定位系统及其方法
CN106304135A (zh) * 2015-05-26 2017-01-04 中国联合网络通信集团有限公司 纠正基站地理位置坐标的方法及装置
CN105472026A (zh) * 2015-12-28 2016-04-06 迈普通信技术股份有限公司 实现广告推送的系统、服务器及方法
CN110401913A (zh) * 2019-07-18 2019-11-01 上海华虹集成电路有限责任公司 一种基于低功耗蓝牙的室内定位方法

Similar Documents

Publication Publication Date Title
US11816655B1 (en) Method and system for communicating location of a mobile device for hands-free payment
US9020532B2 (en) Apparatus and methods for exchanging location-based information
US10066960B2 (en) Systems and methods for using route matrices for identifying intersection POIs
US20140279014A1 (en) Push notifications for location-based content delivery
US20140136312A1 (en) Location-based content delivery
US8930134B2 (en) Systems and methods for high-precision indoor positioning, navigation and shopping behavior profiling
US20140337123A1 (en) System and method for adaptive use of geofence parameters
US20150332325A1 (en) System and Method for Visualizing Real-Time Location-Based Events
US11165876B2 (en) Systems and methods for providing location services
CN103238344A (zh) 关于内容位置的射频指纹
JP2014178724A (ja) クーポン提供方法、クーポン提供サーバ及びクーポン提供システム
JP7389288B2 (ja) 情報処理装置、情報処理方法及び情報処理プログラム
US20090187337A1 (en) System and method for navigation of a building, campus or retail structure with a mobile device
JP7179808B2 (ja) 情報処理装置、情報処理方法及び情報処理プログラム
JP5426967B2 (ja) 広告情報登録装置及び広告情報登録方法
WO2022241581A1 (zh) 广告撮合系统及其方法
TWI801879B (zh) 廣告撮合系統及其方法
US20160350808A1 (en) Retail promotion system based on physical proximity entry and reward
CN102779305A (zh) 商品移动信息管理系统
CN115375341A (zh) 广告撮合系统及其方法
CN111107155B (zh) 一种信息推送的方法及服务器
Lopes et al. ShopAssist—A unified location-aware system for shopping
KR101793181B1 (ko) 스마트 기기와 연동되어 구현되는 명함관리 연동 네비게이션 서비스 시스템 및 방법
JP7133597B2 (ja) 情報処理装置、情報処理方法及び情報処理プログラム
JP7027503B1 (ja) 情報処理装置、情報処理方法及び情報処理プログラム

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 21940040

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE