WO2022127200A1 - 内容显示方法及装置 - Google Patents

内容显示方法及装置 Download PDF

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Publication number
WO2022127200A1
WO2022127200A1 PCT/CN2021/116015 CN2021116015W WO2022127200A1 WO 2022127200 A1 WO2022127200 A1 WO 2022127200A1 CN 2021116015 W CN2021116015 W CN 2021116015W WO 2022127200 A1 WO2022127200 A1 WO 2022127200A1
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WIPO (PCT)
Prior art keywords
content
display position
client
browsing behavior
displayed
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PCT/CN2021/116015
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English (en)
French (fr)
Inventor
鲁悦
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北京达佳互联信息技术有限公司
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Publication of WO2022127200A1 publication Critical patent/WO2022127200A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions

Definitions

  • the present disclosure relates to the field of computer technologies, and in particular, to a content display method and device.
  • the client needs to attract and retain users through operation, and the client will display content to users through the content display position on the operation interface.
  • a content display method includes: receiving a first browsing behavior of a content display position of a client, where the first browsing behavior refers to a first browsing behavior that is related to the first browsing behavior displayed by the content display position.
  • Content-related browsing behavior in response to the content acquisition request of the client, based on the first browsing behavior, and according to the content acquisition mode configured in the content presentation position, acquire second content from multiple contents corresponding to the content presentation position,
  • the content acquisition method is a method of acquiring the next content displayed on the content display position; sending the second content to the client, and the client is used to obtain the first content displayed on the content display position. A content is switched to the second content.
  • a content display method comprising: acquiring a first browsing behavior associated with first content displayed by a content display position of a client; sending the first browsing behavior to a server, and, In response to the content display operation, sending a content acquisition request to the server; receiving the second content sent by the server, and switching the first content displayed in the content display position of the client to the second content; wherein the second content
  • the content is acquired from a plurality of contents corresponding to the content display location based on the first browsing behavior and according to the content acquisition manner configured by the content display location.
  • a content display device comprising: a browsing behavior receiving unit configured to receive a first browsing behavior for a content display position of a client, where the first browsing behavior is related to the The browsing behavior associated with the first content displayed by the content display position; the content acquisition unit is configured to respond to the content acquisition request of the client, based on the first browsing behavior, according to the content acquisition method configured by the content display position, from the obtaining the second content from a plurality of contents corresponding to the content display position, and the content obtaining method is the method of obtaining the content displayed on the content display position next; the content sending unit is configured to send the content to the client For the second content, the client is configured to switch the first content displayed by the content display position to the second content.
  • a content display device comprising: a browsing behavior acquiring unit configured to acquire a first browsing behavior associated with first content displayed by a content display position of a client; a browsing behavior sending unit , is configured to send the first browsing behavior to the server; the request sending unit is configured to send a content acquisition request to the server in response to the content display operation; the content display unit is configured to receive the first content sent by the server.
  • Second content switching the first content displayed in the content display position of the client to the second content; wherein the second content is the content configured according to the content display position based on the first browsing behavior
  • the acquisition method is acquired from multiple contents corresponding to the content display position.
  • a server comprising: one or more processors; memory for storing instructions executable by the processors; wherein the processors are configured to execute the instructions to The following operations are implemented: receiving a first browsing behavior on the content display position of the client, where the first browsing behavior refers to a browsing behavior associated with the first content displayed by the content display position; in response to the content acquisition request of the client, Based on the first browsing behavior, the second content is acquired from the plurality of contents corresponding to the content display location according to the content acquisition method configured in the content display location, and the content acquisition method is to acquire the content displayed in the next content display location.
  • the method of displaying the content on the position; sending the second content to the client, and the client is configured to switch the first content displayed by the content display position to the second content.
  • a terminal comprising: one or more processors; a memory for storing instructions executable by the processors; wherein the processor is configured to execute the instructions to The following operations are implemented: acquiring the first browsing behavior associated with the first content displayed by the content display position of the client; sending the first browsing behavior to the server, and, in response to the content display operation, sending a content acquisition request to the server ; Receive the second content sent by the server, and switch the first content displayed by the content display position of the client to the second content; wherein, the second content is based on the first browsing behavior, according to the The content acquisition method configured by the content display position is obtained from multiple contents corresponding to the content display position.
  • a computer-readable storage medium the instructions in the computer-readable storage medium, when executed by a processor of a server, enable the server to perform the following operations: receive a first browsing of a client's content presentation behavior, the first browsing behavior refers to the browsing behavior associated with the first content displayed by the content display position; in response to the content acquisition request of the client, based on the first browsing behavior, according to the configuration of the content display position
  • a content acquisition method acquiring second content from multiple contents corresponding to the content display position, and the content acquisition method is a method of acquiring the next content displayed on the content display position; sending the content to the client the second content, and the client is configured to switch the first content displayed by the content display position to the second content.
  • a computer-readable storage medium When the instructions in the computer-readable storage medium are executed by the processor of the terminal, the terminal can perform the following operations: obtaining the first content displayed by the content display position of the client. a first browsing behavior associated with content; sending the first browsing behavior to the server, and, in response to a content display operation, sending a content acquisition request to the server; receiving the second content sent by the server, sending the client
  • the first content displayed on the content display position of the terminal is switched to the second content; wherein, the second content is obtained from the content based on the first browsing behavior and according to the content acquisition method configured in the content display position. It is obtained from multiple contents corresponding to the display position.
  • a computer program product including a computer program/instruction, the computer program/instruction, when executed by a processor, realizes the following operations: receiving a first browsing behavior of a content display position of a client, the first browsing behavior The behavior refers to the browsing behavior associated with the first content displayed by the content display position; in response to the content acquisition request of the client, based on the first browsing behavior, according to the content acquisition method configured by the content display position, from the Obtaining the second content from the multiple contents corresponding to the content display position, the content obtaining method is the method of obtaining the next content displayed on the content display position; sending the second content to the client, the content obtaining The client is configured to switch the first content displayed by the content display position to the second content.
  • a computer program product including a computer program/instruction, the computer program/instruction, when executed by a processor, realizes the following operations: obtaining a first browsing associated with the first content displayed by the content display position of the client send the first browsing behavior to the server, and, in response to the content display operation, send a content acquisition request to the server; receive the second content sent by the server, and display the content of the client in the displayed first A content is switched to the second content; wherein, the second content is based on the first browsing behavior, according to the content acquisition method configured by the content display location, from a plurality of contents corresponding to the content display location obtained from.
  • the content display position is no longer bound to a single content, and the decoupling of the content display position and a single content is realized.
  • the display position occupied by each content display slot can be effectively utilized, and more content can be displayed as much as possible through the limited content display slot, which improves the utilization rate of display resources.
  • FIG. 1 is a schematic diagram of an implementation environment according to an exemplary embodiment
  • FIG. 2 is a flowchart of a content display method according to an exemplary embodiment
  • FIG. 3 is a flowchart of a content display method according to an exemplary embodiment
  • FIG. 4 is a flowchart of a content display method according to an exemplary embodiment
  • FIG. 5 is a schematic diagram of a content display method according to an exemplary embodiment
  • FIG. 6 is a block diagram of a content display apparatus according to an exemplary embodiment
  • FIG. 7 is a block diagram of a content display apparatus according to an exemplary embodiment
  • FIG. 8 is a block diagram of a terminal according to an exemplary embodiment
  • Fig. 9 is a block diagram of a server according to an exemplary embodiment.
  • the user information involved in the present disclosure may be information authorized by the user or fully authorized by all parties.
  • FIG. 1 is a schematic diagram illustrating an implementation environment according to an exemplary embodiment.
  • the implementation environment includes: a terminal 101 and a server 102 .
  • the terminal 101 is at least one of a smartphone, a tablet computer, a laptop computer, and a laptop portable computer.
  • the terminal 101 runs a client, such as a video viewing client, a browser client, a news client, a content sharing client, and the like.
  • the video viewing client includes a short video client.
  • the terminal 101 displays the operation content to the user through the operation activity interface of the client, so as to attract and retain the user for the client.
  • the terminal 101 generally refers to one of multiple terminals, and this embodiment only takes the terminal 101 as an example for illustration. Those skilled in the art may know that the number of the above-mentioned terminals may be more or less. For example, the above-mentioned terminals are only a few, or the above-mentioned terminals are dozens or hundreds, or more, and the embodiments of the present disclosure do not limit the number of terminals and device types.
  • the server 102 is at least one of a server, multiple servers, a cloud server, a cloud computing platform, and a virtualization center.
  • the server 102 communicates with the terminal 101 through a wired network or a wireless network, and sends the content to be displayed on the content display position of the client to the client of the terminal 101, so that the client can display the received content on the content display position .
  • the number of the foregoing servers may be more or less, which is not limited in this embodiment of the present disclosure.
  • the server 102 may also include other functional servers in order to provide more comprehensive and diversified services.
  • Fig. 2 is a flow chart of a content display method according to an exemplary embodiment.
  • the content display method is applied to a server, and includes the following steps.
  • step S201 the first browsing behavior of the content display position of the client is received.
  • the content display position is configured with a plurality of contents that can be switched and displayed based on browsing behavior and content acquisition method
  • the first browsing behavior refers to the browsing behavior associated with the first content displayed by the content display position
  • the content acquisition method refers to obtaining The next way to display the content on the content placement.
  • step S202 in response to the content acquisition request of the client, based on the first browsing behavior, the second content is acquired from a plurality of contents corresponding to the content display site according to the content acquisition mode configured in the content display site.
  • step S203 the second content is sent to the client, and the second content is to be displayed on the content display position of the client.
  • the content display position is configured with a content acquisition method and a plurality of contents that can be switched to be displayed, wherein the content acquisition method indicates the method of acquiring the next content displayed on the content display position, so that after receiving the customer When requesting for content acquisition from the terminal, based on the browsing behavior associated with the content being displayed at the content display location, according to the content acquisition method, the next displayed content can be determined from the multiple contents corresponding to the content display location, and then the determined content can be determined.
  • the content is returned to the client, so that the client displays the newly received content on the content display position, so as to realize the dynamic switching display of the content on the content display position.
  • the content display position is no longer bound to a single content, and the decoupling of the content display position and a single content is realized.
  • the display position occupied by each content display slot can be effectively utilized, and more content can be displayed as much as possible through the limited content display slot, which improves the utilization rate of display resources.
  • Fig. 3 is a flow chart of a content display method according to an exemplary embodiment. Referring to Fig. 3, the content display method is applied to a client on a terminal, and includes the following steps.
  • step S301 a first browsing behavior associated with the first content displayed on the content display position of the client is acquired.
  • the content display position is configured with a plurality of contents that can be switched and displayed based on browsing behavior and content acquisition method.
  • step S302 the first browsing behavior is sent to the server, and, in response to the content display operation, a content acquisition request is sent to the server.
  • step S303 the second content sent by the server is received, and the second content is loaded into the content display position for display.
  • the second content is acquired from a plurality of contents corresponding to the content display location based on the first browsing behavior and according to the content acquisition method configured in the content display location.
  • the second content sent by the server is received, and the first content displayed in the content display position of the client is switched to the second content.
  • the technical solutions provided by the embodiments of the present disclosure display content on the content display position of the client, acquire the browsing behavior associated with the content being displayed, and send the browsing behavior to the server, so that the server can display the content according to the content display position based on the browsing behavior.
  • the configured content acquisition method acquires and returns the next displayed content, responds to the client's content acquisition request, and displays the newly received content on the content display position by receiving the content returned by the server to realize the content display position Dynamic switching display of the content above.
  • the content display position is no longer bound to a single content, and the decoupling of the content display position and a single content is realized.
  • the display position occupied by each content display slot can be effectively utilized, and more content can be displayed as much as possible through the limited content display slot, which improves the utilization rate of display resources.
  • Fig. 4 is a flow chart of a content display method according to an exemplary embodiment. This process is described by taking the interaction between the client and the server on the terminal as an example. Referring to FIG. 4 , the content display method includes the following steps.
  • step S401 the client displays the first content on the content display position.
  • the content display position is displayed on the interface of the client.
  • the interface includes at least one content display position, and each content display position is used to display one content. If the interface includes multiple content display positions, in some embodiments, the multiple content display positions are displayed in the interface in the form of a list; or, the multiple content display positions are displayed in the interface in a random arrangement; or, each content The display positions are respectively displayed at fixed positions on the interface, and the embodiment of the present disclosure does not limit the display form of the content display positions in the interface.
  • the content in the content display slot is associated with the details interface, and the content display slot is the entry of the details interface of the content.
  • the client terminal displays the content details interface, so that the user can browse the content details. For example, in response to a click operation on the content in the content display position, the client displays a detailed interface of the content.
  • the content displayed in the content display position is text-type content, image-type content, audio-type content, or video-type content, etc., which is not limited in this embodiment of the present disclosure.
  • the content is text
  • the client displays the text in the content display slot.
  • the content is "click to watch cute pet videos", “click to watch mini theater”, etc.
  • the details interface of the content is a video list interface, and the video list interface includes multiple cute pet videos.
  • the content is an image, and the client displays the image in the content display position.
  • the content is a promotion cover of a short video series
  • the detail interface of the content is a video playing interface
  • the video playing interface is used to play the short videos in the short video series in sequence.
  • the content in the content display position is the detailed content
  • the content in the content display position is not associated with the details interface.
  • the content is a video
  • the client plays the video in the content placement.
  • step S402 the client obtains the first browsing behavior associated with the first content, and sends the first browsing behavior to the server.
  • the client After the client displays the content on the content display position, it detects the browsing behavior associated with the displayed content, and uploads the browsing behavior to the server.
  • the client logs in with an account, and the account is used to uniquely identify the user corresponding to the client.
  • the client When sending the first browsing behavior to the server, the client also sends the account logged in by the client to indicate that the first browsing behavior is the Executed by the user corresponding to the account, it is convenient for the server to provide the user with a personalized content display service based on the account corresponding to the first browsing behavior.
  • the first browsing behavior further includes an operation behavior on the details interface.
  • the client terminal displays the details interface corresponding to the first content; detects the operation behavior on the details interface; determines the operation behavior on the details interface and the click operation on the first content as the same as the first content.
  • a content-related first browsing behavior is a video playing interface, and the video playing interface is used to play a video, and the first browsing behavior further includes the video playing duration of the video playing interface.
  • the details interface corresponding to the first content is a video list interface
  • the video list interface is used to display at least one video cover
  • the first browsing behavior further includes a click operation on the video cover in the video list interface
  • the video At least one of the playback duration of the video corresponding to the video cover in the list interface.
  • the detail interface corresponding to the first content is an interface that can be slidably browsed
  • the first browsing behavior further includes a swipe operation on the interface.
  • the operation behavior on the details interface corresponding to the content is also detected, and the operation behavior on the details interface is determined as the first browsing behavior, so as to determine the user's effective browsing content based on the first browsing behavior.
  • the content displayed in the content display position is updated, so as to further improve the display effect of the content on the basis of improving the utilization rate of display resources.
  • the first content corresponds to a task control
  • the first browsing behavior further includes a click operation on the task control.
  • the task control instructs the client A to download, and the client performs the step of downloading the installation package of the client A in response to a click operation on the task control.
  • the task control corresponding to the first content and the first content are displayed in the same interface, for example, the task control corresponding to the first content overlaps with the position where the content display position is located.
  • the task control corresponding to the first content is displayed in the details interface corresponding to the first content, which is not limited in this embodiment of the present disclosure.
  • the first browsing behavior includes browsing behavior of the content.
  • the content is a video
  • the first browsing behavior includes at least one of a click operation on the content and a playing time of the content.
  • the content is swipeable text content
  • the first browsing behavior includes a swipe operation on the content.
  • step S403 the server receives the first browsing behavior sent by the client.
  • the server When the server receives the first browsing behavior sent by the client, it also receives the account corresponding to the first browsing behavior.
  • the server stores the correspondence between the account and the first browsing behavior, and generates a browsing behavior record corresponding to the account based on the browsing behavior of the account on at least one content displayed on the content display position.
  • the server provides background services for clients on multiple terminals.
  • only the interaction between the server and the client on one of the terminals is taken as an example for description.
  • the process of end-to-end interaction is the same, so it is not repeated here.
  • step S404 the client sends a content acquisition request to the server in response to the content display operation.
  • the content display operation is an interactive operation on an interface entry of the interface to which the content display slot belongs.
  • the interface entry is a button control on other interfaces of the client, and the button control is used to instruct to enter the interface to which the content display position belongs.
  • the interface entry is notification information in the notification bar of the terminal where the client is located, and the notification information is used to prompt to enter the interface to which the content display position belongs.
  • the content display operation is a refresh operation on the interface to which the content display position belongs.
  • a refresh operation is a top-to-bottom swipe from the interface to which the content placement belongs.
  • the interface to which the content display position belongs includes a refresh control, and the refresh operation is a click operation on the refresh control.
  • the content display operation is an interactive operation for instructing to return from the detail interface corresponding to the first content to the interface to which the content display position belongs.
  • the interactive operation is a click operation, a sliding gesture operation, a voice input operation, or an air gesture operation, etc.
  • the form of the interactive operation is not limited.
  • the client can not only acquire the content by sending a content acquisition request to the server when the user enters the interface through the interface entry or refreshes the interface, but also can return the content after the user browses the first content through the details interface.
  • new content is obtained from the server by sending a content acquisition request in a timely manner, and displayed on the content display position to improve the content update efficiency, and then the user returns to the content display position from the details interface.
  • the content acquisition request is used to request acquisition of the content displayed on the content display site. If the interface to which the content display location belongs includes multiple content display locations, the content acquisition request is used to request to acquire the content displayed on the above-mentioned multiple content display locations respectively.
  • step S405 in response to the content acquisition request sent by the client, the server determines whether the first browsing behavior indicates that the first content satisfies the content switching condition.
  • the content switching condition is a condition indicating that the display of the first content is completed. In some embodiments, if the user clicks on the first content, it is determined that the user has effectively browsed the first content, and the display of the first content is completed.
  • the content switching condition means that a click operation is performed on the first content, and the server determines that the first browsing behavior indicates that the first content satisfies the content switching condition when the first browsing behavior indicates that a clicking operation is performed on the first content; When the behavior indicates that the first content has not been subjected to a click operation, it is determined that the first browsing behavior indicates that the first content does not satisfy the content switching condition.
  • the first content is a video
  • the content display position is used to play the video. If the playback duration of the first content is greater than the playback duration threshold, it is determined that the user has effectively browsed the first content and the display of the first content is completed.
  • the content switching condition means that the playback duration of the first content is greater than the playback duration threshold, and the server determines that the first browsing behaviour indicates that the first content satisfies the content switching condition when the first browsing behaviour indicates that the playback duration of the first content is greater than the playback duration threshold ;
  • the server determines that the first browsing behavior indicates that the first content does not meet the content switching condition when the first browsing behavior indicates that the playing duration of the first content is less than or equal to the playing duration threshold.
  • the play duration threshold can be flexibly configured, for example, the total duration of the first content is 11 seconds, and the play duration threshold is 7 seconds.
  • the details interface corresponding to the first content is a video playback interface. If the video playback duration of the video playback interface is greater than the duration threshold, it is determined that the user has effectively browsed the first content and the display of the first content is completed.
  • the content switching condition means that the video playback duration of the video playback interface corresponding to the first content is greater than the duration threshold, and the server determines that the first browsing behavior indicates that the video playback duration of the video playback interface corresponding to the first content is greater than the duration threshold.
  • the browsing behavior indicates that the first content satisfies the content switching condition; the server determines that the first browsing behavior indicates that the first content does not satisfy the video playback duration of the video playback interface corresponding to the first content is less than or equal to the duration threshold.
  • the duration threshold can be flexibly configured, for example, the total duration of the video in the video playback interface is 15 seconds, and the duration threshold can be configured as 9 seconds.
  • the details interface corresponding to the first content is a video playback interface. If the number of videos played in the video playback interface reaches a certain value, it is determined that the user has effectively browsed the first content, and the display of the first content is completed.
  • the content switching condition means that the number of videos played on the video playback interface corresponding to the first content is greater than the playback number threshold, and the server indicates in the first browsing behavior that the number of videos played on the video playback interface corresponding to the first content is greater than the playback number threshold.
  • the server determines that the first browsing behavior indicates that the number of videos played on the video playback interface corresponding to the first content is less than or equal to the threshold of the number of videos played.
  • a browsing behavior indicates that the first content does not satisfy the content switching condition.
  • the threshold of the number of playbacks can be flexibly configured to be any positive integer, for example, the threshold of the number of playbacks is 3, 5, or 6.
  • the details interface corresponding to the first content is a video list interface. If the user clicks to watch a video in the video list interface, it is determined that the user has effectively browsed the first content, and the display of the first content is completed.
  • the content switching condition means that a click operation is performed on the video cover in the video list interface corresponding to the first content, and the server determines when the first browsing behavior indicates that the video cover in the video list interface corresponding to the first content is clicked.
  • the first browsing behavior indicates that the first content satisfies the content switching condition; the server determines that the first browsing behavior indicates that the first content is not clicked on the video cover in the video list interface corresponding to the first browsing behavior.
  • the content switching conditions are not met.
  • the details interface corresponding to the first content is a video list interface. If the user clicks to watch multiple videos in the video list interface, it is determined that the user has effectively browsed the first content, and the display of the first content is completed.
  • the content switching condition means that the target number of video covers in the video list interface corresponding to the first content is clicked, and the server indicates that the first browsing behavior indicates that the number of video covers in the video list interface corresponding to the first content that is clicked is greater than In the case of the target number, it is determined that the first browsing behavior indicates that the first content satisfies the content switching condition; the number of video covers that are clicked in the video list interface corresponding to the first browsing behavior indicating that the first content is clicked by the server is less than or equal to the target number In the case of , it is determined that the first browsing behavior indicates that the first content does not satisfy the content switching condition.
  • the target number can be flexibly configured to be any positive integer, for example, the target number is 6 or 7.
  • the details interface corresponding to the first content is an interface that can be slidably browsed. If the user swipes the interface to browse, it is determined that the user has effectively browsed the first content, and the display of the first content is completed.
  • the content switching condition means that a sliding operation is performed on the interface corresponding to the first content, and the server determines that the first browsing behavior indicates that the first content satisfies the content switching when the first browsing behavior indicates that the long interface corresponding to the first content is subjected to a sliding operation. condition; the server determines that the first browsing behavior indicates that the first content does not satisfy the content switching condition when the first browsing behavior indicates that the long interface corresponding to the first content has not performed a sliding operation.
  • the first content corresponds to a task control
  • the user clicks the task control corresponding to the first content it is determined that the user has effectively browsed the first content, and the display of the first content is completed.
  • the content switching condition means that the task control corresponding to the first content is clicked, and the server determines that the first browsing behavior indicates that the first content satisfies the content when the first browsing behavior indicates that the task control corresponding to the first content is clicked. Switching condition; when the first browsing behavior indicates that the task control corresponding to the first content has not been clicked, the server determines that the first browsing behavior indicates that the first content does not satisfy the content switching condition.
  • the above technical solution can update the content displayed in the content display position only after the user has actually browsed the content displayed by the content display position, thereby further improving the content display effect on the basis of improving the utilization rate of display resources.
  • the user does not click on the first content for a certain period of time, it means that the user has browsed the first content and is not interested in the first content, and the content in the content display position needs to be updated.
  • the content switching condition means that the click operation on the first content is not detected within the reference time period, and the server determines that the first browsing behavior indicates that the first browsing behavior indicates that the first content click operation is not detected within the reference time period.
  • a content satisfies the content switching condition, so that when the user is not interested in the content in the content display position, the content in the content display position can be updated in time, and the operation effect can be further improved on the basis of improving the utilization rate of display resources.
  • the reference duration can be flexibly configured, for example, the reference duration is 5 minutes or 10 minutes, etc. If the display duration of the first content is longer than the reference duration, and no click operation on the first content is detected, the first browsing behavior indication is determined The first content satisfies the content switching condition.
  • the server determines that the first browsing behavior indicates that the first content satisfies the content switching condition, it will continue to perform subsequent steps to obtain the second content, and return the second content to the client, so that the client can display the second content on the content display. If the server determines that the first browsing behavior indicates that the first content does not meet the content switching condition, the subsequent steps are not performed, so that the client continues to display the first content on the content display position.
  • step S406 in response to the first browsing behavior indicating that the first content satisfies the content switching condition, the server obtains the second content from the multiple contents corresponding to the content display location according to the content acquisition mode configured in the content display location.
  • the content acquisition method indicates a method for acquiring the next content displayed on the content display position.
  • the content acquisition manner includes at least one of a first content acquisition manner, a second content acquisition manner, a third content acquisition manner, a fourth content acquisition manner, and a fifth content acquisition manner.
  • the server can obtain the next displayed content based on any one or a combination of any of the above five content obtaining manners, which is not limited in this embodiment of the present disclosure.
  • the server supports the operator to configure the content acquisition method corresponding to the content display position.
  • the server Before acquiring the next displayed content according to the content acquisition method, the server also receives the configuration information sent by the terminal, the configuration information is used to configure the content acquisition method for the content display position, and the configuration information includes the content acquisition method corresponding to the content display position; In the configuration information, the content obtaining method corresponding to the content display position is obtained.
  • the operator configures the content acquisition method through the configuration interface displayed on the terminal.
  • the configuration interface displays the configuration options of the above five content acquisition methods, and the operator selects any one or any multiple configuration options to achieve content acquisition. way configuration.
  • the configuration information includes a mode identifier corresponding to the selected content acquisition mode, and the server determines the content acquisition mode according to the corresponding relationship between the mode identifier and the content acquisition mode.
  • the above technical solution supports the operator to dynamically configure the content acquisition method, and improves the flexibility of content determination.
  • the content acquisition method is simple and easy to understand, and operators can quickly understand and perform corresponding configuration, which improves the feasibility of configuring the content acquisition method.
  • the following describes the process for the server to acquire the next displayed content according to each content acquisition method.
  • the content acquisition manner includes a first content acquisition manner
  • the first content acquisition manner indicates that the next displayed content is determined in a hash manner.
  • the step that the server obtains the first content from the multiple contents corresponding to the content display position according to the first content obtaining method includes: the server performs hash processing on the account logged in by the client to obtain the content obtaining parameter corresponding to the account; The content corresponding to the content acquisition parameter in the content is determined as the second content.
  • each content in the plurality of contents corresponds to a serial number
  • the server determines the content corresponding to the same serial number as the content acquisition parameter as the second content.
  • sequence numbers 1, 2, and 3 correspond to three contents respectively, and the content acquisition parameter is 2, then the second content is the content corresponding to sequence number 2.
  • the sequence number is the sequence number of the content.
  • the sorting sequence number is determined based on an initial sorting order of the plurality of contents, and the initial sorting order is designated by the operator during the process of configuring the plurality of contents for the content display slot.
  • the sorting sequence number may also be obtained by sorting based on the browsing frequency of multiple contents, which is not limited in this embodiment of the present disclosure.
  • the above technical solution obtains one content from multiple contents by hashing the account, so that the probability of each content being obtained is the same, so that multiple contents are evenly displayed to multiple users, and the content is realized. Show evenly. Content that needs to be displayed evenly, such as advertisements, can be displayed to users evenly by hashing, so as to achieve the expected operational effect.
  • the server performs hash processing on the account by directly taking the remainder to obtain content acquisition parameters corresponding to the account.
  • the above-mentioned server performs hash processing on the account logged in by the client, and the step of obtaining the content acquisition parameter corresponding to the account includes: the server acquires the content quantity parameter corresponding to the content display position, taking the content quantity parameter as a divisor, and taking the remainder of the account, Get the content get parameter.
  • the content quantity parameter is used to indicate the quantity of multiple contents corresponding to the content display position. For example, if the number of multiple contents corresponding to the content display position is 3, the account number is 3569812544, the account number is the dividend, and the content quantity parameter is the divisor, and the remainder is obtained, and the content acquisition parameter is 2, then the content corresponding to 2 is determined as the first Two content.
  • the account is hashed by directly taking the remainder, which is simple and easy to calculate, so that the content to be displayed next can be quickly determined, and the efficiency of content determination is improved.
  • the server can determine one content for an account from multiple contents by directly taking the remainder. Then, when determining the next displayed content for the account next time , the server determines the number of contents that have not been displayed on the client terminal corresponding to the account among the multiple contents corresponding to the content display position, and determines the number as the content quantity parameter corresponding to the account, based on the content quantity parameter corresponding to the account, through The hash method determines the next displayed content for the account.
  • the above-mentioned process of the server determining the next displayed content is a process in which the server determines the next displayed content in combination with the first content acquisition method and the second content acquisition method.
  • the server may also determine the next displayed content for the account based on other content acquisition methods configured in the content display position.
  • the server may also randomly determine one content from multiple contents as the next displayed content, which is not limited in this embodiment of the present disclosure.
  • the server can also obtain the content acquisition parameters through other hash processing methods, and the embodiment of the present disclosure does not limit the method of obtaining the content acquisition parameters through hash processing.
  • the content acquisition manner includes a second content acquisition manner, the second content acquisition manner instructs to hide the displayed content, and to determine the next displayed content from the unhidden content.
  • the step that the server obtains the second content from the plurality of contents corresponding to the content display position according to the second content obtaining manner includes: when the first browsing behavior indicates that the second content has been displayed, the server creates a hidden mark for the first content , the hidden mark indicates that the content is hidden from the account logged in by the client; it is determined from the plurality of contents corresponding to the content display position that a plurality of first candidate contents that do not correspond to the hidden mark are obtained; the second content is obtained from the plurality of first candidate contents .
  • the server may acquire the second content from the plurality of first candidate contents according to other content acquisition manners configured in the content display position.
  • the content display slot corresponds to three contents (1, 2, 3). If content 1 has been displayed on the content display slot of the client, and the browsing behavior associated with content 1 indicates that content 1 has been displayed, the client is the client The account logged in by the terminal hides the content 1, and obtains the next displayed content from the remaining candidate content (2, 3).
  • the above technical solution can reduce the display of duplicate content and improve the effective utilization of display resources by hiding the displayed content and obtaining the next displayed content from the remaining undisplayed content.
  • the content acquisition method includes a third content acquisition method
  • the third content acquisition method instructs to limit the number of switchable and displayable contents corresponding to the content display position, and selects from a plurality of switchable and displayable contents Determine what to show next.
  • the step that the server obtains the second content from the plurality of contents corresponding to the content display position according to the third content obtaining method includes: the server obtains the limited display quantity corresponding to the content display position; A plurality of second candidate contents are determined in the content, and the number of the plurality of second candidate contents is equal to the limited display quantity; the server obtains the second contents from the plurality of second candidate contents.
  • the limited display quantity is the number of content displayed as the corresponding switchable display content
  • the limited display quantity supports the configuration of the operator
  • the limit display quantity parameter is a positive integer.
  • the server may obtain the second content from the plurality of second candidate content according to other content obtaining manners configured by the content display position.
  • the content displayed by the content display position can be fully displayed, thereby improving the operation effect.
  • the server determines, according to the sorting order of the plurality of contents, the parameter pieces of the first limited display quantity among the plurality of contents as the plurality of second candidate contents. For example, if the three contents corresponding to the content display positions are arranged as (1, 2, 3) in the sorting order, and the limited display quantity is 2, the server determines the first two contents among the three contents as multiple second candidate contents , that is, it is determined that the two contents corresponding to (1, 2) are multiple second candidate contents.
  • the sorting order of the multiple contents is specified by the operator in the process of configuring the multiple contents for the content display position;
  • the disclosed embodiments are not limited in this regard.
  • the above technical solution determines a certain amount of content to be displayed according to the sorting order, so that the content with the previous sorting order can be fully displayed in the content display position, and through the configuration of the sorting order, the expected content display effect can be achieved, and the display resources can be improved. effective utilization.
  • the server may also randomly determine multiple second candidate contents from multiple contents corresponding to the content display positions based on the limited display quantity, which is not limited in this embodiment of the present disclosure.
  • the content acquisition manner includes a fourth content acquisition manner
  • the fourth content acquisition manner indicates that the next displayed content is determined according to the browsing frequency corresponding to the content.
  • the step that the server obtains the second content from the plurality of contents corresponding to the content display positions according to the fourth content obtaining method includes: the server determines the browsing frequency of the content corresponding to the browsing behavior records based on the browsing behavior records corresponding to the multiple accounts; The content with the largest browsing frequency among the pieces of content is determined as the second content.
  • the browsing frequency of any content represents the number of times the content has been browsed.
  • the browsing behavior record corresponding to any account is used to record the browsing behavior corresponding to the account and associated with at least one content displayed in the content display position.
  • the server determines the browsing frequency corresponding to the content based on the browsing behavior of the same content in the browsing behavior records corresponding to the multiple accounts.
  • the server determines the number of accounts corresponding to the click operation for each content based on the browsing behavior records corresponding to the multiple accounts; determines the number as the browsing frequency corresponding to the content; For each content, determine the number of accounts whose browsing behavior indicates that the content has been displayed, and determine the number as the browsing frequency corresponding to the content.
  • the browsing frequency of the content is higher, it means that more users are interested in the content, and the content with the highest browsing frequency is determined as the next displayed content, so that the hot content can be preferentially pushed to the user, and the content of the user can be reduced.
  • the server after the server determines the browsing frequency corresponding to the content, the server also sorts the content in descending order of the browsing frequency to obtain a sorting result; according to the sorting result, obtains the content with the largest browsing frequency , and return it to the client; the next time a content acquisition request from the client is received, the second most frequently viewed content is determined according to the sorting result, and returned to the client, and so on.
  • the content acquisition manner includes a fifth content acquisition manner
  • the fifth content acquisition manner indicates determining the next displayed content according to a date.
  • the step of the server acquiring the second content from the multiple contents corresponding to the content display position includes: the server acquiring the second content associated with the target date from the multiple contents corresponding to the content display position.
  • the target date can be a date with specific meaning configured by the operation staff.
  • the target date is the date of the festival, for example, the target date is the date of the Mid-Autumn Festival, or the target date is the date of the Spring Festival.
  • the target date is a date when an operational activity is effective, for example, the operational activity is a school season activity, and the target date includes August 20th to September 20th, and the period from August 20th to September 20th.
  • the content associated with the target date among the plurality of contents carries a date mark of the target date
  • the server obtains the second content carrying the date mark of the target date from the plurality of contents. If there are multiple contents with date stamps carrying the target date, the server randomly obtains one content from the multiple contents with date stamps carrying the target date, and determines the content as the second content;
  • the other content acquisition manner configured is to acquire the second content from a plurality of content with date marks carrying the target date, which is not limited in this embodiment of the present disclosure.
  • the above technical solution supports the configuration of the corresponding content on a specific date for display, which can realize the rapid configuration and launch of the operation content on the specific date, and improve the configuration efficiency and the availability of the content configuration.
  • the content acquisition method may include other content acquisition methods in addition to the above five content acquisition methods.
  • the content acquisition method indicates determining the content matching the user portrait.
  • the above embodiments are described by taking determining one content from multiple contents corresponding to one content display position as an example. If the content acquisition request is used to request the acquisition of content corresponding to multiple content display slots, a piece of content corresponding to each content display slot is determined from the multiple contents corresponding to each content display slot, and the server determines each content display slot. The process of a content corresponding to a bit is the same, so it will not be repeated one by one.
  • step S407 the server sends the second content to the client.
  • the server returns the second content to the client to feed back the content acquisition request of the client. It should be noted that, if the content acquisition request is used for requesting acquisition of content corresponding to multiple content display locations, the server returns the content corresponding to the multiple content display locations to the client.
  • step S408 the client receives the second content returned by the server, and loads the second content into the content display position for display.
  • the client loads the second content into the content display position for display, so that the second content replaces the first content. That is, the first content displayed in the content display position is switched to the second content.
  • the manner in which the client terminal displays the second content is the same as the manner in which the client terminal displays the first content in step S401, and details are not described herein again.
  • the server supports the operator to configure multiple contents for the content display slot, and each content display slot corresponds to multiple contents.
  • the pieces of content form a content pool and are stored in the server.
  • the server also stores a mode pool formed by configurable multiple content acquisition modes, and the server supports the operator to configure multiple content acquisition modes for the content display position from the multiple content acquisition modes included in the mode pool.
  • the client displays corresponding content on multiple content display positions respectively through step S401; the client obtains the browsing behavior associated with the content displayed on the content display position through step S402, and sends the browsing behavior to the server, that is, the client collects the browsing behavior.
  • the server receives the information collected by the client through step S403; the client requests the server to return the next content displayed on the content display position through step S404; the server passes through steps S405 to S406, according to the configuration of the content display position
  • the content is determined from the content pool corresponding to the content display position; the server sends the content to the client through step S407; the server displays the newly received content on the content display position through step S408.
  • one content display slot is usually associated with one content, one content display slot can only display one fixed content, and the position occupied by the content display slot cannot be effectively utilized, so the utilization rate of the content display slot is low.
  • the content display position is configured with a content acquisition method and a plurality of contents that can be switched to be displayed, wherein the content acquisition method indicates a method of acquiring the next content displayed on the content display position, so that after receiving the customer When requesting for content acquisition from the terminal, based on the browsing behavior associated with the content being displayed at the content display location, and according to the content acquisition method, the next displayed content can be determined from the multiple contents corresponding to the content display location, and then the determined content can be determined.
  • the content is returned to the client, so that the client displays the newly received content on the content display position, so as to realize the dynamic switching display of the content on the content display position.
  • the content display position is no longer bound to a single content, and the decoupling of the content display position and a single content is realized.
  • the display position occupied by each content display slot can be effectively utilized, and more content can be displayed as much as possible through the limited content display slot, which improves the utilization rate of display resources.
  • the client after loading the second content into the content display position for display, the client also obtains the browsing behavior associated with the second content, and uploads the browsing behavior to the server; in response to the content display operation, the client sends the content to the server an acquisition request; the server, in response to the content acquisition request, determines another content from the multiple contents corresponding to the content presentation position based on the browsing behavior and according to the content acquisition mode configured by the content presentation position; returns the other content to the client ; The client receives the other content; loads the other content into the content display position for display.
  • the above process is the same as step S401 to step S408, and is not repeated here.
  • step S405 is described by taking the server determining whether the first browsing behavior indicates that the first content satisfies the content switching condition as an example. In some embodiments, determining whether the first browsing behavior indicates that the first content satisfies the content switching condition is a
  • the steps may also be performed by the client, and the above steps S404 to S406 may be replaced by: the client, in response to the content display operation, determines whether the first browsing behavior indicates that the first content satisfies the content switching condition; When a content satisfies the content switching condition, it sends a content acquisition request to the server; the server, in response to the content acquisition request from the client, acquires the second content from the multiple contents corresponding to the content display position according to the content acquisition mode configured by the content display position.
  • the client loads the first content into the content display position for display.
  • the process for the client to determine whether the first browsing behavior indicates that the first content satisfies the content switching condition is the same as the process for the server to determine whether the first browsing behavior indicates that the first content satisfies the content switching condition, and will not be repeated here.
  • the client determines whether the content satisfies the content switching condition based on the browsing behavior, and only sends a content acquisition request to the server when the first content satisfies the content switching condition, that is, the content in the content display position needs to be updated,
  • the communication resources consumed by the sending of invalid requests can be reduced, the utilization rate of the communication resources can be improved, and the communication cost can be reduced.
  • the above embodiments are described by taking the server determining the next content to be displayed from the multiple contents corresponding to the content display position as an example.
  • the next content is determined from the multiple contents corresponding to the content display position.
  • the steps of presenting the content may also be performed by the client.
  • the client stores multiple contents corresponding to the content display positions, and the client determines the next displayed content from the stored multiple contents.
  • the process for the client to determine the next displayed content from multiple contents is the same as the process for the server to determine the next displayed content from multiple contents, and details are not repeated here.
  • the client sends a content acquisition request to the server in response to the content display operation for the first time, and the content acquisition request is used to request the server to return multiple contents and content acquisition methods corresponding to the content display position.
  • the quantity of the multiple contents stored by the terminal may be less than the quantity threshold.
  • the server obtains multiple contents from the content corresponding to the content display position according to the quantity threshold and the content obtaining method in advance, and returns the multiple contents to the client, wherein the content quantity of the multiple contents returned by the server to the client is less than the quantity threshold.
  • the quantity threshold is any preset positive integer. For example, if the content is text, the quantity threshold is 20; if the content is short video, the quantity threshold is 3.
  • Fig. 6 is a block diagram of a content display apparatus according to an exemplary embodiment.
  • the content display apparatus is applied to a server, and the content display apparatus includes a browsing behavior receiving unit 601 , a content acquiring unit 602 and a content sending unit 603 .
  • the browsing behavior receiving unit 601 is configured to receive the first browsing behavior of the content display position of the client, where the first browsing behavior refers to the browsing behavior associated with the first content displayed by the content display position; the content obtaining unit 602 is configured to In response to the content acquisition request of the client, based on the first browsing behavior, according to the content acquisition mode configured in the content presentation position, the second content is acquired from multiple contents corresponding to the content presentation position, and the content acquisition method is to obtain the next content displayed in the content presentation position.
  • the method of displaying the content on the content display position; the content sending unit 603 is configured to send the second content to the client, and the client is configured to switch the first content displayed on the content display position to the second content.
  • the content display position is configured with a content acquisition method and a plurality of contents that can be switched to be displayed, wherein the content acquisition method indicates the method of acquiring the next content displayed on the content display position, so that after receiving the customer When requesting for content acquisition from the terminal, based on the browsing behavior associated with the content being displayed at the content display location, according to the content acquisition method, the next displayed content can be determined from the multiple contents corresponding to the content display location, and then the determined content can be determined.
  • the content is returned to the client, so that the client displays the newly received content on the content display position, so as to realize the dynamic switching display of the content on the content display position.
  • the content display position is no longer bound to a single content, and the decoupling of the content display position and a single content is realized.
  • the display position occupied by each content display slot can be effectively utilized, and more content can be displayed as much as possible through the limited content display slot, which improves the utilization rate of display resources.
  • the content obtaining unit 602 is configured to, in response to the content obtaining request, in the case that the first browsing behavior indicates that the first content satisfies the content switching condition, according to the content obtaining The second content is obtained in the content switching condition, and the content switching condition is a condition indicating that the display of the first content is completed.
  • the content acquisition method includes a first content acquisition method, and the first content acquisition method indicates that the next displayed content is determined by a hash method;
  • the content acquisition unit 602 includes: a hash processing subunit, is configured to perform hash processing on the account logged in by the client to obtain content acquisition parameters corresponding to the account;
  • the first content acquisition subunit is configured to determine the content corresponding to the content acquisition parameters in the plurality of contents as the second content.
  • the hash processing subunit is configured to: obtain a content quantity parameter corresponding to the content display position, where the content quantity parameter indicates the quantity of multiple contents; Take the remainder to get the content acquisition parameter.
  • the content acquisition method includes a second content acquisition method, the second content acquisition method instructs to hide the displayed content, and determines the next displayed content from the unhidden content;
  • the content acquisition unit 602 be configured to: create a hidden mark for the first content, the hidden mark indicates that the content is hidden from the account logged in by the client; determine from the plurality of contents a plurality of first candidate contents that do not correspond to the hidden mark; Obtain second content from a candidate content.
  • the content acquisition method includes a third content acquisition method, and the third content acquisition method instructs to limit the number of switchable and displayable contents corresponding to the content display position, and selects from a plurality of switchable and displayable contents Determine the content to be displayed next;
  • the content acquisition unit 602 includes: a parameter acquisition subunit, configured to acquire the limited display quantity corresponding to the content display position, and the limited display quantity is the number of contents displayed as the corresponding switchable display content; candidates
  • the content determination subunit is configured to determine a plurality of second candidate contents from the plurality of contents based on the limited display quantity, and the number of the plurality of second candidate contents is equal to the limited display quantity; the second content acquisition subunit is configured as The second content is acquired from the plurality of second candidate contents.
  • the candidate content determination subunit is configured to perform: according to the sorting order of the multiple contents, determine the number of contents in the first limited display among the multiple contents as multiple second candidates content.
  • the content acquisition method includes a fourth content acquisition method, and the fourth content acquisition method instructs to determine the next displayed content according to the browsing frequency corresponding to the content;
  • the content acquisition unit 602 is configured to execute: Based on the browsing behavior records corresponding to multiple accounts, determine the browsing frequency of the content corresponding to the browsing behavior records.
  • the browsing frequency of any content indicates the number of times the content has been browsed; the content with the highest browsing frequency among the multiple contents is determined as the first Two content.
  • the content acquisition manner includes a fifth content acquisition manner, and the fifth content acquisition manner indicates that the next displayed content is determined according to the date; the content acquisition unit 605 is configured to execute: from a plurality of contents to get the second content associated with the target date.
  • the content switching condition is that the first content is clicked; or, the content switching condition is that the video playback duration of the video playback interface corresponding to the first content is greater than the duration threshold; or, the content switching condition is A click operation is performed on the video cover in the video list interface corresponding to the first content; or, the content switching condition is that the interface corresponding to the first content is subjected to a sliding operation; or, the content switching condition is that the task control corresponding to the first content is executed. Click operation; or, the content switching condition is that no click operation on the first content is detected within the reference time period.
  • the content display device further includes: a configuration information receiving unit, configured to receive configuration information sent by the terminal, the terminal is configured to configure a content acquisition method for the content display position, and the configuration information includes the content display position The corresponding content acquisition method; the method acquisition unit is configured to acquire the content acquisition method corresponding to the content display position from the configuration information.
  • a configuration information receiving unit configured to receive configuration information sent by the terminal, the terminal is configured to configure a content acquisition method for the content display position, and the configuration information includes the content display position The corresponding content acquisition method; the method acquisition unit is configured to acquire the content acquisition method corresponding to the content display position from the configuration information.
  • Fig. 7 is a block diagram of a content display apparatus according to an exemplary embodiment.
  • the content display apparatus is applied to a client on a terminal, and the content display apparatus includes a browsing behavior acquiring unit 701 , a browsing behavior sending unit 702 , a request sending unit 703 and a content display unit 704 .
  • the browsing behavior obtaining unit 701 is configured to obtain the first browsing behavior associated with the first content displayed by the content display position of the client; the browsing behavior sending unit 702 is configured to send the first browsing behavior to the server; the request sending unit 703 , is configured to send a content acquisition request to the server in response to the content display operation; the content display unit 704 is configured to receive the second content sent by the server, and switch the first content displayed by the content display position of the client to the second content; Wherein, the second content is acquired from a plurality of contents corresponding to the content display location based on the first browsing behavior and according to the content acquisition method configured in the content display location.
  • the technical solutions provided by the embodiments of the present disclosure display content on the content display position of the client, acquire the browsing behavior associated with the content being displayed, and send the browsing behavior to the server, so that the server can display the content according to the content display position based on the browsing behavior.
  • the configured content acquisition method acquires and returns the next displayed content, responds to the client's content acquisition request, and displays the newly received content on the content display position by receiving the content returned by the server to realize the content display position Dynamic switching display of the content above.
  • the content display position is no longer bound to a single content, and the decoupling of the content display position and a single content is realized.
  • the display position occupied by each content display slot can be effectively utilized, and more content can be displayed as much as possible through the limited content display slot, which improves the utilization rate of display resources.
  • the content display operation is an interactive operation on the interface entry of the interface to which the content display position belongs; or, the content display operation is a refresh operation on the interface to which the content display position belongs; It is an interactive operation instructing to return from the detail interface corresponding to the first content to the interface to which the content display position belongs.
  • the browsing behavior obtaining unit 701 is configured to: in response to a click operation on the first content, display a details interface corresponding to the first content; detect the operation behavior on the details interface; The operation behavior on the interface and the click operation on the first content are determined as the first browsing behavior.
  • the request sending unit 703 is configured to perform: in response to the content display operation, in the case that the first browsing behavior indicates that the first content satisfies the content switching condition, send a content acquisition request to the server , the content switching condition is a condition indicating that the display of the first content is completed.
  • Fig. 8 is a block diagram of a terminal according to an exemplary embodiment.
  • the terminal 800 can be a smart phone, a tablet computer, a notebook computer or a desktop computer.
  • Terminal 800 may also be called user equipment, portable terminal, laptop terminal, desktop terminal, and the like by other names.
  • the terminal 800 includes: a processor 801 and a memory 802 .
  • the processor 801 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like.
  • the processor 801 can use at least one hardware form among DSP (Digital Signal Processing, digital signal processing), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array, programmable logic array) accomplish.
  • the processor 801 may also include a main processor and a coprocessor.
  • the main processor is a processor used to process data in the wake-up state, also called CPU (Central Processing Unit, central processing unit); the coprocessor is A low-power processor for processing data in a standby state.
  • the processor 801 may be integrated with a GPU (Graphics Processing Unit, image processor), and the GPU is used for rendering and drawing the content that needs to be displayed on the display screen.
  • the processor 801 may further include an AI (Artificial Intelligence, artificial intelligence) processor, where the AI processor is used to process computing operations related to machine learning.
  • AI Artificial Intelligence, artificial intelligence
  • Memory 802 may include one or more computer-readable storage media, which may be non-transitory. Memory 802 may also include high-speed random access memory, as well as non-volatile memory, such as one or more disk storage devices, flash storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 802 is used to store at least one instruction, and the at least one instruction is used to be executed by the processor 801 to implement the content display method provided by the method embodiment of the present disclosure .
  • the terminal 800 may optionally further include: a peripheral device interface 803 and at least one peripheral device.
  • the processor 801, the memory 802 and the peripheral device interface 803 may be connected by a bus or a signal line.
  • Each peripheral device can be connected to the peripheral device interface 803 through a bus, a signal line or a circuit board.
  • the peripheral device includes: at least one of a radio frequency circuit 804 , a display screen 805 , a camera assembly 806 , an audio circuit 807 , a positioning assembly 808 and a power source 809 .
  • the peripheral device interface 803 may be used to connect at least one peripheral device related to I/O (Input/Output) to the processor 801 and the memory 802 .
  • processor 801, memory 802, and peripherals interface 803 are integrated on the same chip or circuit board; in some other embodiments, any one of processor 801, memory 802, and peripherals interface 803 or The two can be implemented on a separate chip or circuit board, which is not limited in this embodiment.
  • the radio frequency circuit 804 is used for receiving and transmitting RF (Radio Frequency, radio frequency) signals, also called electromagnetic signals.
  • the radio frequency circuit 804 communicates with the communication network and other communication devices via electromagnetic signals.
  • the radio frequency circuit 804 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals.
  • radio frequency circuitry 804 includes an antenna system, an RF transceiver, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and the like.
  • the radio frequency circuit 804 may communicate with other terminals through at least one wireless communication protocol.
  • the wireless communication protocol includes but is not limited to: World Wide Web, Metropolitan Area Network, Intranet, various generations of mobile communication networks (2G, 3G, 4G and 5G), wireless local area network and/or WiFi (Wireless Fidelity, Wireless Fidelity) network.
  • the radio frequency circuit 804 may further include a circuit related to NFC (Near Field Communication, short-range wireless communication), which is not limited in the present disclosure.
  • the display screen 805 is used to display UI (User Interface, user interface).
  • the UI can include graphics, text, icons, video, and any combination thereof.
  • the display screen 805 also has the ability to acquire touch signals on or above the surface of the display screen 805 .
  • the touch signal can be input to the processor 801 as a control signal for processing.
  • the display screen 805 may also be used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards.
  • the display screen 805 there may be one display screen 805, which is arranged on the front panel of the terminal 800; in other embodiments, there may be at least two display screens 805, which are respectively arranged on different surfaces of the terminal 800 or in a folded design; In other embodiments, the display screen 805 may be a flexible display screen, which is disposed on a curved surface or a folding surface of the terminal 800 . Even, the display screen 805 can also be set as a non-rectangular irregular figure, that is, a special-shaped screen.
  • the display screen 805 can be prepared by using materials such as LCD (Liquid Crystal Display, liquid crystal display), OLED (Organic Light-Emitting Diode, organic light emitting diode).
  • the camera assembly 806 is used to capture images or video.
  • camera assembly 806 includes a front-facing camera and a rear-facing camera.
  • the front camera is arranged on the front panel of the terminal, and the rear camera is arranged on the back of the terminal.
  • there are at least two rear cameras which are any one of a main camera, a depth-of-field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth-of-field camera to realize the background blur function, the main camera It is integrated with the wide-angle camera to achieve panoramic shooting and VR (Virtual Reality, virtual reality) shooting functions or other integrated shooting functions.
  • camera assembly 806 may also include a flash.
  • the flash can be a single color temperature flash or a dual color temperature flash. Dual color temperature flash refers to the combination of warm light flash and cold light flash, which can be used for light compensation under different color temperatures.
  • Audio circuitry 807 may include a microphone and speakers.
  • the microphone is used to collect the sound waves of the user and the environment, convert the sound waves into electrical signals, and input them to the processor 801 for processing, or to the radio frequency circuit 804 to realize voice communication.
  • the microphone may also be an array microphone or an omnidirectional collection microphone.
  • the speaker is used to convert the electrical signal from the processor 801 or the radio frequency circuit 804 into sound waves.
  • the loudspeaker can be a traditional thin-film loudspeaker or a piezoelectric ceramic loudspeaker.
  • audio circuitry 807 may also include a headphone jack.
  • the positioning component 808 is used to locate the current geographic location of the terminal 800 to implement navigation or LBS (Location Based Service, location-based service).
  • the positioning component 808 may be a positioning component based on the GPS (Global Positioning System, global positioning system) of the United States, the Beidou system of China or the Galileo system of Russia.
  • the power supply 809 is used to power various components in the terminal 800 .
  • the power source 809 may be alternating current, direct current, disposable batteries or rechargeable batteries.
  • the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. Wired rechargeable batteries are batteries that are charged through wired lines, and wireless rechargeable batteries are batteries that are charged through wireless coils.
  • the rechargeable battery can also be used to support fast charging technology.
  • terminal 800 also includes one or more sensors 810 .
  • the one or more sensors 810 include, but are not limited to, an acceleration sensor 811 , a gyro sensor 812 , a pressure sensor 813 , a fingerprint sensor 814 , an optical sensor 815 , and a proximity sensor 816 .
  • FIG. 8 does not constitute a limitation on the terminal 800, and may include more or less components than the one shown, or combine some components, or adopt different component arrangements.
  • a terminal comprising: one or more processors; a memory for storing instructions executable by the processors; wherein the processor is configured to execute the instructions to achieve the following operations: obtaining a first browsing behavior associated with the first content displayed by the content display position of the client; sending the first browsing behavior to the server, and, in response to the content display operation, sending a content acquisition request to the server; receiving the second content sent by the server, Switching the first content displayed in the content display position of the client to the second content; wherein the second content is based on the first browsing behavior and according to the content acquisition method configured in the content display position, from the multiple contents corresponding to the content display position obtained.
  • the processor is further configured to execute the instructions to implement the content display methods provided by other embodiments of the above method embodiments.
  • FIG. 9 is a block diagram of a server according to an exemplary embodiment.
  • the server 900 may vary greatly due to different configurations or performance, and may include one or more processors (Central Processing Units, CPU) 901 and One or more memories 902, wherein the memory 902 is used to store executable instructions, and the processor 901 is configured to execute the above executable instructions, so as to implement the content display method provided by the above method embodiments.
  • the server may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface for input and output, and the server may also include other components for implementing device functions, which will not be described here.
  • a computer-readable storage medium including instructions such as a memory including instructions, is also provided, and the instructions are executable by a processor to complete the above-mentioned content display method.
  • the computer-readable storage medium can be ROM (Read-Only Memory, read-only memory), RAM (Random Access Memory, random access memory), CD-ROM (Compact Disc Read-Only Memory, read-only optical disk) , tapes, floppy disks and optical data storage devices.
  • a server comprising: one or more processors; a memory for storing instructions executable by the processors; wherein the processors are configured to execute the instructions to: receive For the first browsing behavior of the content display position of the client, the first browsing behavior refers to the browsing behavior associated with the first content displayed by the content display position; in response to the content acquisition request of the client, based on the first browsing behavior, display according to the content According to the configured content acquisition method, the second content is obtained from multiple contents corresponding to the content display position, and the content acquisition method is the method of obtaining the next content displayed on the content display position; after sending the second content to the client, the client The terminal is used to switch the first content displayed in the content display position to the second content.
  • the processor is further configured to execute the instructions to implement the content display methods provided by other embodiments of the above method embodiments.
  • a computer-readable storage medium is also provided, when the instructions in the computer-readable storage medium are executed by the processor of the server, the server can execute the content display method as described in the above embodiments operation.
  • a computer-readable storage medium is also provided.
  • the terminal can execute the content display method as described in the above-mentioned embodiments. operation.
  • a computer program product includes a computer program/instruction, when the computer program/instruction is executed by the processor of the terminal, the content display method as described in the above embodiments is implemented operation.
  • a computer program product is also provided, and the computer program product includes a computer program/instruction, when the computer program/instruction is executed by the processor of the server, the content display method as described in the above embodiments is implemented operation.

Abstract

一种内容显示方法及服务器，属于计算机技术领域。方法包括：接收对客户端的内容展示位的第一浏览行为，响应于客户端的内容获取请求，基于第一浏览行为，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取第二内容；向客户端发送第二内容，客户端用于将内容展示位所展示的第一内容切换为第二内容。

Description

内容显示方法及装置
本公开基于申请日为2020年12月18日、申请号为202011510087.9的中国专利申请，并要求该中国专利申请的优先权，其全部内容通过引用结合在本公开中作为参考。
技术领域
本公开涉及计算机技术领域，尤其涉及一种内容显示方法及装置。
背景技术
客户端需要通过运营来吸引和保留用户，客户端会通过运行界面上的内容展示位向用户展示内容。
发明内容
一方面，提供了一种内容显示方法，所述内容显示方法包括：接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
一方面，提供了一种内容显示方法，所述内容显示方法包括：获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；向服务器发送所述第一浏览行为，以及，响应于内容显示操作，向所述服务器发送内容获取请求；接收所述服务器发送的第二内容，将客户端的内容展示位显示的第一内容切换为所述第二内容；其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
一方面，提供了一种内容显示装置，所述内容显示装置包括：浏览行为接收单元，被配置为接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；内容获取单元，被配置为响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；内容发送单元，被配置为向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
一方面，提供了一种内容显示装置，所述内容显示装置包括：浏览行为获取单元，被配置为获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；浏览行为发送单元，被配置为向服务器发送所述第一浏览行为；请求发送单元，被配置为响应于内容显示操作，向所述服务器发送内容获取请求；内容显示单元，被配置为接收所述服务器发送的第二内容，将所述客户端的内容展示位显示的第一内容切换为所述第二内容；其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
一方面，提供了一种服务器，所述服务器包括：一个或多个处理器；用于存储所述处理器可执行的指令的存储器；其中，所述处理器被配置为执行所述指令，以实现如下操作：接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所 展示的第一内容关联的浏览行为；响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
一方面，提供了一种终端，所述终端包括：一个或多个处理器；用于存储所述处理器可执行的指令的存储器；其中，所述处理器被配置为执行所述指令，以实现如下操作：获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；向服务器发送所述第一浏览行为，以及，响应于内容显示操作，向所述服务器发送内容获取请求；接收所述服务器发送的第二内容，将所述客户端的内容展示位显示的第一内容切换为所述第二内容；其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
一方面，提供了一种计算机可读存储介质，当所述计算机可读存储介质中的指令由服务器的处理器执行时，使得服务器能够执行如下操作：接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
一方面，提供了一种计算机可读存储介质，当所述计算机可读存储介质中的指令由终端的处理器执行时，使得终端能够执行如下操作：获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；向服务器发送所述第一浏览行为，以及，响应于内容显示操作，向所述服务器发送内容获取请求；接收所述服务器发送的第二内容，将所述客户端的内容展示位显示的第一内容切换为所述第二内容；其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
一方面，提供了一种计算机程序产品，包括计算机程序/指令，所述计算机程序/指令被处理器执行时实现如下操作：接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
一方面，提供了一种计算机程序产品，包括计算机程序/指令，所述计算机程序/指令被处理器执行时实现如下操作：获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；向服务器发送所述第一浏览行为，以及，响应于内容显示操作，向所述服务器发送内容获取请求；接收所述服务器发送的第二内容，将所述客户端的内容展示位显示的第一内容切换为所述第二内容；其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
基于上述技术方案，内容展示位不再与单个内容绑定，实现了内容展示位与单个内容的解耦，通过在一个内容展示位中动态切换显示多个内容，实现了内容的编排展示，从而每个内容展示位所占用的显示位置都能够被有效利用，通过有限的内容展示位能够尽可能展示更多的内容，提高了显示资源的利用率。
附图说明
图1是根据一示例性实施例示出的一种实施环境的示意图；
图2是根据一示例性实施例示出的一种内容显示方法的流程图；
图3是根据一示例性实施例示出的一种内容显示方法的流程图；
图4是根据一示例性实施例示出的一种内容显示方法的流程图；
图5是根据一示例性实施例示出的一种内容显示方法的示意图；
图6是根据一示例性实施例示出的一种内容显示装置的框图；
图7是根据一示例性实施例示出的一种内容显示装置的框图；
图8是根据一示例性实施例示出的一种终端的框图；
图9是根据一示例性实施例示出的一种服务器的框图。
具体实施方式
本公开所涉及的用户信息可以为经用户授权或者经过各方充分授权的信息。
图1是根据一示例性实施例示出的一种实施环境的示意图。参见图1，该实施环境包括：终端101和服务器102。
在一些实施例中，终端101为智能手机、平板电脑、手提电脑和膝上型便携计算机等设备中的至少一种。终端101上运行有客户端，如视频观看类客户端、浏览器类客户端、新闻类客户端、内容分享类客户端等。其中，视频观看类客户端包括短视频客户端。终端101通过客户端的运营活动界面，向用户展示运营内容，以为该客户端吸引和保留用户。
终端101泛指多个终端中的一个，本实施例仅以终端101来举例说明。本领域技术人员可以知晓，上述终端的数量可以更多或更少。比如上述终端仅为几个，或者上述终端为几十个或几百个，或者更多数量，本公开实施例对终端的数量和设备类型均不加以限定。
在一些实施例中，服务器102为一台服务器、多台服务器、云服务器、云计算平台和虚拟化中心中的至少一种。服务器102通过有线网络或无线网络与终端101进行通信，向终端101的客户端发送待展示在该客户端的内容展示位上的内容，以使客户端将接收到的内容展示在该内容展示位上。上述服务器的数量可以更多或更少，本公开实施例对此不加以限定。当然，服务器102还可以包括其他功能服务器，以便提供更全面且多样化的服务。
图2是根据一示例性实施例示出的一种内容显示方法的流程图。参见图2，该内容显示方法应用于服务器，包括以下步骤。
在步骤S201中，接收对客户端的内容展示位的第一浏览行为。
其中，内容展示位配置有能够基于浏览行为和内容获取方式进行切换显示的多个内容，第一浏览行为是指与内容展示位所展示的第一内容关联的浏览行为，内容获取方式是指获取下一个展示在内容展示位上的内容的方式。
在步骤S202中，响应于客户端的内容获取请求，基于第一浏览行为，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取第二内容。
在步骤S203中，向客户端发送第二内容，第二内容用于展示在客户端的内容展示位上。
在本公开实施例中，内容展示位配置有内容获取方式以及可切换显示的多个内容，其中，内容获取方式表明了获取下一个展示在内容展示位上的内容的方式，从而在接收到客户端的内容获取请求时，能够基于与内容展示位正在展示的内容相关联的浏览行为，按照内容获取方式，从内容展示位对应的多个内容中确定出下一个展示的内容，进而将所确定的内容返回至客户端，使得客户端将新接收到的内容展示在内容展示位上，实现内容展示位上内容的动态切换显示。基于上述技术方案，内容展示位不再与单个内容绑定，实现了内容展示位与单个内容的解耦，通过在一个内容展示位中动态切换显示多个内容，实现了内容的编排展示，从而每个内容展示位所占用的显示位置都能够被有效利用，通过有限的内容展示位能够尽可能展示更多的内容，提高了显示资源的利用率。
图3是根据一示例性实施例示出的一种内容显示方法的流程图。参见图3，该内容显 示方法应用于终端上的客户端，包括以下步骤。
在步骤S301中，获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为。
其中，内容展示位配置有能够基于浏览行为和内容获取方式进行切换显示的多个内容。
在步骤S302中，向服务器发送第一浏览行为，以及，响应于内容显示操作，向服务器发送内容获取请求。
在步骤S303中，接收服务器发送的第二内容，将第二内容加载至内容展示位中进行显示。
其中，第二内容是基于第一浏览行为，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取的。
也即是，接收服务器发送的第二内容，将客户端的内容展示位显示的第一内容切换为第二内容。
本公开实施例提供的技术方案，在客户端的内容展示位上展示内容，通过获取与正在展示的内容相关联的浏览行为，将浏览行为发送至服务器，使服务器基于浏览行为，按照内容展示位所配置的内容获取方式，获取并返回下一个展示的内容，对客户端的内容获取请求做出响应，从而通过接收服务器返回的内容，将新接收到的内容展示在内容展示位上，实现内容展示位上内容的动态切换显示。基于上述技术方案，内容展示位不再与单个内容绑定，实现了内容展示位与单个内容的解耦，通过在一个内容展示位中动态切换显示多个内容，实现了内容的编排展示，从而每个内容展示位所占用的显示位置都能够被有效利用，通过有限的内容展示位能够尽可能展示更多的内容，提高了显示资源的利用率。
图4是根据一示例性实施例示出的一种内容显示方法的流程图。该流程以终端上的客户端和服务器之间的交互为例进行说明。参见图4，该内容显示方法包括以下步骤。
在步骤S401中，客户端在内容展示位上展示第一内容。
其中，内容展示位显示在客户端的界面中，可选地，参见图5，该界面包括至少一个内容展示位，每个内容展示位用于展示一个内容。若界面包括多个内容展示位，在一些实施例中，多个内容展示位以列表形式显示在界面中；或者，多个内容展示位以随机排列的形式显示在界面中；或者，每个内容展示位分别在界面的固定位置上进行显示，本公开实施例对界面中内容展示位的显示形式，不加以限定。
在一些实施例中，内容展示位中的内容与详情界面关联，内容展示位为内容的详情界面的入口。客户端响应于对内容展示位中的内容的操作行为，显示该内容的详情界面，以便用户对内容详情进行浏览。例如，客户端响应于对内容展示位中的内容的点击操作，显示该内容的详情界面。
可选地，内容展示位所展示的内容为文本类型的内容、图像类型的内容、音频类型的内容或者视频类型的内容等，本公开实施例对此不加以限定。例如，在一些实施例中，内容为文本，客户端将文本显示在内容展示位中。例如，内容为“点击观看可爱萌宠视频”、“点击观看迷你小剧场”等。若内容为“点击观看可爱萌宠视频”，该内容的详情界面为视频列表界面，该视频列表界面包括多个萌宠类视频。在另一些实施例中，内容为图像，客户端将图像显示在内容展示位中。例如，内容为短视频剧集的推广封面，该内容的详情界面为视频播放界面，该视频播放界面用于依次播放短视频剧集中的短视频。在另一些实施例中，内容展示位中的内容即为详情内容，内容展示位中的内容未与详情界面关联。例如，内容为视频，客户端在内容展示位中播放该视频。
在步骤S402中，客户端获取与第一内容关联的第一浏览行为，向服务器发送第一浏览行为。
客户端在内容展示位上展示内容之后，检测与所展示的内容关联的浏览行为，将浏览行为上传至服务器。其中，客户端登录有账号，账号用于唯一标识该客户端对应的用户， 客户端向服务器发送第一浏览行为的同时，还发送该客户端所登录的账号，以表示第一浏览行为是该账号对应的用户所执行的，便于服务器基于第一浏览行为对应的账号，为用户提供个性化的内容展示服务。
可选地，若第一内容与详情界面相对应，第一浏览行为还包括对该详情界面的操作行为。客户端响应于对第一内容的点击操作，显示第一内容对应的详情界面；检测该详情界面上的操作行为；将该详情界面上的操作行为和对第一内容的点击操作确定为与第一内容关联的第一浏览行为。例如，在一些实施例中，第一内容对应的详情界面为视频播放界面，该视频播放界面用于播放视频，第一浏览行为还包括该视频播放界面的视频播放时长。在一些实施例中，第一内容对应的详情界面为视频列表界面，该视频列表界面用于展示至少一个视频封面，第一浏览行为还包括对视频列表界面中的视频封面的点击操作，以及视频列表界面中的视频封面对应的视频的播放时长中的至少一种。在一些实施例中，第一内容对应的详情界面为可滑动浏览的界面，第一浏览行为还包括对该界面的滑动操作。
上述技术方案，还对内容对应的详情界面上的操作行为进行检测，将对详情界面的操作行为确定为第一浏览行为，以在基于第一浏览行为，确定用户切实有效的浏览内容的情况下，才对内容展示位所展示的内容进行更新，从而在提高显示资源利用率的基础上，进一步提升内容展示效果。
在一些实施例中，第一内容对应有任务控件，第一浏览行为还包括对任务控件的点击操作。例如，任务控件指示下载客户端A，客户端响应于对该任务控件的点击操作，执行下载客户端A的安装包的步骤。可选地，第一内容对应的任务控件与第一内容显示在同一界面中，例如，第一内容对应的任务控件与内容展示位所在的位置重叠。或者，第一内容对应的任务控件显示在第一内容对应的详情界面中，本公开实施例对此不加以限定。
可选地，若第一内容未与详情界面相对应，内容展示位中的内容即为详情内容，则第一浏览行为包括对该内容的浏览行为。例如，该内容为视频，第一浏览行为包括对该内容的点击操作，以及该内容的播放时长中的至少一种。再如，该内容为可滑动浏览的文本内容，第一浏览行为包括对该内容的滑动操作。
在步骤S403中，服务器接收客户端发送的第一浏览行为。
服务器接收到客户端发送的第一浏览行为时，还接收到第一浏览行为对应的账号。可选地，服务器存储该账号与第一浏览行为的对应关系，基于该账号对内容展示位上已展示的至少一个内容的浏览行为，生成该账号对应的浏览行为记录。
需要说明的是，服务器为多个终端上的客户端提供后台服务，在本公开实施例中，仅以服务器与其中一个终端上的客户端的交互为例进行说明，服务器与每个终端上的客户端交互的过程均同理，因此不再一一赘述。
在步骤S404中，客户端响应于内容显示操作，向服务器发送内容获取请求。
在一些实施例中，内容显示操作是对内容展示位所属界面的界面入口的交互操作。例如，界面入口为客户端的其他界面上的按钮控件，该按钮控件用于指示进入内容展示位所属的界面。再如，界面入口为客户端所在的终端的通知栏中的通知信息，该通知信息用于提示进入内容展示位所属的界面。
在一些实施例中，内容显示操作是对内容展示位所属界面的刷新操作。例如，刷新操作是从在内容展示位所属界面上执行的从上到下的滑动操作。再如，内容展示位所属界面包括刷新控件，刷新操作是对该刷新控件的点击操作。
在一些实施例中，内容显示操作是用于指示从第一内容对应的详情界面返回至内容展示位所属界面的交互操作。其中，交互操作为点击操作、滑动手势操作、语音输入操作或者隔空手势操作等，在本公开实施例中，对交互操作的形式不加以限定。
上述技术方案，客户端不仅能够在用户通过界面入口进入到界面或者对界面进行刷新的情况下，向服务器发送内容获取请求，来获取内容，还能够在用户通过详情界面浏览第 一内容之后，返回至内容展示位所属的界面的情况下，及时通过发送内容获取请求，从服务器获取新的内容，展示在内容展示位上，提高内容更新效率，进而用户在从详情界面返回至内容展示位所属的界面时，能够看到更新后的内容，提升了用户的体验度。
可选地，若内容展示位所属的界面包括一个内容展示位，则内容获取请求用于请求获取展示在该内容展示位上的内容。若内容展示位所属的界面包括多个内容展示位，则内容获取请求用于请求获取分别展示在上述多个内容展示位上的内容。
在步骤S405中，服务器响应于客户端发送的内容获取请求，确定第一浏览行为是否指示第一内容满足内容切换条件。
其中，内容切换条件为表示第一内容展示完成的条件。在一些实施例中，若用户点击了第一内容，则确定用户对第一内容进行了有效浏览，第一内容展示完成。内容切换条件是指第一内容被执行点击操作，服务器在第一浏览行为表示第一内容被执行点击操作的情况下，确定第一浏览行为指示第一内容满足内容切换条件；服务器在第一浏览行为表示第一内容未被执行点击操作的情况下，确定第一浏览行为指示第一内容不满足内容切换条件。
在一些实施例中，第一内容为视频，内容展示位用于播放视频，若第一内容的播放时长大于播放时长阈值，则确定用户对第一内容进行了有效浏览，第一内容展示完成。内容切换条件是指第一内容的播放时长大于播放时长阈值，服务器在第一浏览行为表示第一内容的播放时长大于播放时长阈值的情况下，确定第一浏览行为指示第一内容满足内容切换条件；服务器在第一浏览行为表示第一内容的播放时长小于或等于播放时长阈值的情况下，确定第一浏览行为指示第一内容不满足内容切换条件。其中，播放时长阈值可灵活配置，例如，第一内容的总时长为11秒，播放时长阈值为7秒。
在一些实施例中，第一内容对应的详情界面为视频播放界面，若视频播放界面的视频播放时长大于时长阈值，则确定用户对第一内容进行了有效浏览，第一内容展示完成。内容切换条件是指第一内容对应的视频播放界面的视频播放时长大于时长阈值，服务器在第一浏览行为指示第一内容对应的视频播放界面的视频播放时长大于时长阈值的情况下，确定第一浏览行为指示第一内容满足内容切换条件；服务器在第一浏览行为指示第一内容对应的视频播放界面的视频播放时长小于或等于时长阈值的情况下，确定第一浏览行为指示第一内容不满足内容切换条件。其中，时长阈值可灵活配置，例如，视频播放界面中的视频的总时长为15秒，时长阈值可配置为9秒。
在一些实施例中，第一内容对应的详情界面为视频播放界面，若视频播放界面中播放的视频数量达到一定数值，则确定用户对第一内容进行了有效浏览，第一内容展示完成。内容切换条件是指第一内容对应的视频播放界面的视频播放个数大于播放个数阈值，服务器在第一浏览行为指示第一内容对应的视频播放界面的视频播放个数大于播放个数阈值的情况下，确定第一浏览行为指示第一内容满足内容切换条件；服务器在第一浏览行为指示第一内容对应的视频播放界面的视频播放个数小于或等于播放个数阈值的情况下，确定第一浏览行为指示第一内容不满足内容切换条件。其中，播放个数阈值可灵活配置为任一正整数，例如，播放个数阈值为3、5或者6等。
在一些实施例中，第一内容对应的详情界面为视频列表界面，若用户点击观看了视频列表界面中的视频，则确定用户对第一内容进行了有效浏览，第一内容展示完成。内容切换条件是指第一内容对应的视频列表界面中的视频封面被执行点击操作，服务器在第一浏览行为指示第一内容对应的视频列表界面中的视频封面被执行点击操作的情况下，确定第一浏览行为指示第一内容满足内容切换条件；服务器在第一浏览行为指示第一内容对应的视频列表界面中的视频封面未被执行点击操作的情况下，确定第一浏览行为指示第一内容不满足内容切换条件。
在一些实施例中，第一内容对应的详情界面为视频列表界面，若用户点击观看了视频 列表界面中的多个视频，则确定用户对第一内容进行了有效浏览，第一内容展示完成。内容切换条件是指第一内容对应的视频列表界面中目标数量的视频封面被执行点击操作，服务器在第一浏览行为指示第一内容对应的视频列表界面中被执行点击操作的视频封面的数量大于目标数量的情况下，确定第一浏览行为指示第一内容满足内容切换条件；服务器在第一浏览行为指示第一内容对应的视频列表界面中被执行点击操作的视频封面的数量小于或等于目标数量的情况下，确定第一浏览行为指示第一内容不满足内容切换条件。其中，目标数量可灵活配置为任一正整数，例如，目标数量为6或者7等。
在一些实施例中，第一内容对应的详情界面为可滑动浏览的界面，若用户滑动该界面进行了浏览，则确定用户对第一内容进行了有效浏览，第一内容展示完成。内容切换条件是指第一内容对应的界面被执行滑动操作，服务器在第一浏览行为指示第一内容对应的长界面被执行滑动操作的情况下，确定第一浏览行为指示第一内容满足内容切换条件；服务器在第一浏览行为指示第一内容对应的长界面未被执行滑动操作的情况下，确定第一浏览行为指示第一内容不满足内容切换条件。
在一些实施例中，第一内容对应有任务控件，若用户点击了第一内容对应的任务控件，则确定用户对第一内容进行了有效浏览，第一内容展示完成。内容切换条件是指第一内容对应的任务控件被执行点击操作，服务器在第一浏览行为指示第一内容对应的任务控件被执行点击操作的情况下，确定第一浏览行为指示第一内容满足内容切换条件；服务器在第一浏览行为指示第一内容对应的任务控件未被执行点击操作的情况下，确定第一浏览行为指示第一内容不满足内容切换条件。
上述技术方案，能够在用户切实浏览内容展示位所展示的内容之后，才对内容展示位所展示的内容进行更新，从而在提高显示资源利用率的基础上，进一步提升内容展示效果。
在一些实施例中，若用户在一定时长内未对第一内容执行点击操作，则表示用户已浏览过第一内容，且对第一内容不感兴趣，需要对内容展示位中的内容进行更新。内容切换条件是指参考时长内未检测到对第一内容的点击操作，服务器在第一浏览行为指示参考时长内未检测到对第一内容的点击操作的情况下，确定第一浏览行为指示第一内容满足内容切换条件，从而能够在用户对内容展示位中的内容不感兴趣的情况下，及时更新内容展示位中的内容，在提高显示资源利用率的基础上，进一步提升运营效果。其中，参考时长可灵活配置，例如，参考时长为5分钟或者10分钟等，若第一内容的展示时长大于参考时长，且未检测到对第一内容的点击操作，则确定第一浏览行为指示第一内容满足内容切换条件。
需要说明的是，若服务器确定第一浏览行为指示第一内容满足内容切换条件，则继续执行后续步骤，获取第二内容，将第二内容返回至客户端，使客户端将第二内容展示在内容展示位上。若服务器确定第一浏览行为指示第一内容不满足内容切换条件，则不再执行后续步骤，以使客户端在内容展示位上继续展示第一内容。
在步骤S406中，服务器响应于第一浏览行为指示第一内容满足内容切换条件，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取第二内容。
其中，内容获取方式指示获取下一个展示在内容展示位上的内容的方式。内容获取方式包括第一内容获取方式、第二内容获取方式、第三内容获取方式、第四内容获取方式和第五内容获取方式中的至少一个。服务器能够基于上述五个内容获取方式中的任意一个或者任意多个的结合，获取下一个展示的内容，本公开实施例对此不加以限定。
需要说明的是，服务器支持运营人员对内容展示位对应的内容获取方式进行配置。服务器按照内容获取方式，获取下一个展示的内容之前，还接收终端发送的配置信息，该配置信息用于为内容展示位配置内容获取方式，该配置信息包括内容展示位对应的内容获取方式；从该配置信息中，获取内容展示位对应的内容获取方式。其中，运营人员通过终端所显示的配置界面对内容获取方式进行配置，例如，配置界面显示有上述五个内容获取方 式的配置选项，运营人员通过选中任意一个或者任意多个配置选项，实现内容获取方式的配置。可选地，配置信息包括被选中的内容获取方式对应的方式标识，服务器根据方式标识与内容获取方式的对应关系，确定内容获取方式。
上述技术方案，支持运营人员对内容获取方式进行动态配置，提高了内容确定的灵活性。并且，内容获取方式简单易理解，运营人员能够快速理解并进行相应的配置，提高了对内容获取方式进行配置的可行性。
下面分别对服务器按照每一个内容获取方式获取下一个展示的内容的过程进行说明。
在一种可选的实现方式中，内容获取方式包括第一内容获取方式，第一内容获取方式指示通过哈希方式确定下一个展示的内容。服务器按照第一内容获取方式，从内容展示位对应的多个内容中获取第一内容的步骤包括：服务器对客户端所登录的账号进行哈希处理，得到该账号对应的内容获取参数；将多个内容中的内容获取参数对应的内容，确定为第二内容。
在一些实施例中，多个内容中的每个内容分别对应有一个序号，服务器将与内容获取参数相同的序号对应的内容确定为第二内容。例如，序号1、2、3分别对应三个内容，内容获取参数为2，则第二内容为序号2对应的内容。可选地，序号为内容的排序序号。在一些实施例中，排序序号是基于多个内容的初始排序顺序确定的，初始排序顺序是运营人员在为内容展示位配置多个内容的过程中指定的。在另一些实施例中，排序序号也可以是基于多个内容的浏览频次进行排序得到的，本公开实施例对此不加以限定。
上述技术方案，通过对账号进行哈希处理的方式，来从多个内容中获取一个内容，能够使每个内容被获取的概率相同，从而将多个内容均匀展示给多个用户，实现内容的均匀展示。对于广告等需要均匀展示的内容，通过哈希处理的方式，能够平均展示给用户，从而达到预期的运营效果。
在一些实施例中，服务器通过直接取余的方式对账号进行哈希处理，得到账号对应的内容获取参数。上述服务器对客户端所登录的账号进行哈希处理，得到该账号对应的内容获取参数的步骤包括：服务器获取内容展示位对应的内容数量参数，以内容数量参数为除数，对该账号取余，得到内容获取参数。
其中，内容数量参数用于表示内容展示位对应的多个内容的数量。例如，内容展示位对应的多个内容的数量为3，账号为3569812544，以账号为被除数，内容数量参数为除数，进行取余，得到内容获取参数为2，则将2对应的内容确定为第二内容。
上述技术方案，通过直接取余的方式对账号进行哈希处理，运算简便，从而能够快速确定出下一个展示的内容，提高内容的确定效率。
需要说明的一点是，由于用户的账号是唯一的，服务器通过直接取余的方式，能够从多个内容中为一个账号确定出一个内容，那么，在下一次为该账号确定下一个展示的内容时，服务器确定内容展示位对应的多个内容中还未在该账号对应的客户端展示的内容的数量，将该数量确定为该账号对应的内容数量参数，基于该账号对应的内容数量参数，通过哈希方式为该账号确定下一个展示的内容。上述服务器确定下一个展示的内容的过程也即是服务器结合第一内容获取方式和第二内容获取方式，确定下一个展示的内容的过程。或者，在下一次为该账号确定下一个展示的内容时，服务器也可以基于内容展示位所配置的其他内容获取方式，为该账号确定下一个展示的内容。或者，在下一次为该账号确定下一个展示的内容时，服务器也可以随机从多个内容中确定出一个内容，作为下一个展示的内容，本公开实施例对此不加以限定。
需要说明的另一点是，服务器也可以通过其他哈希处理的方式，得到内容获取参数，本公开实施例对通过哈希处理得到内容获取参数的方式，不加以限定。
在另一种可选的实现方式中，内容获取方式包括第二内容获取方式，第二内容获取方式指示隐藏已展示完成的内容，从未隐藏的内容中确定下一个展示的内容。服务器按照第 二内容获取方式，从内容展示位对应的多个内容中获取第二内容的步骤包括：服务器在第一浏览行为指示第二内容已展示完成的情况下，为第一内容创建隐藏标记，隐藏标记指示对客户端所登录的账号隐藏内容；从内容展示位对应的多个内容中确定未对应有隐藏标记的多个第一候选内容；从多个第一候选内容中获取第二内容。需要说明的是，服务器可以按照内容展示位所配置的其他内容获取方式，从多个第一候选内容中获取第二内容。
例如，内容展示位对应有(1、2、3)三个内容，若内容1已展示在客户端的内容展示位上，且与内容1关联的浏览行为指示内容1已展示完成，则为该客户端所登录的账号隐藏内容1，从剩余的候选内容(2、3)中获取下一个展示的内容。
上述技术方案，通过隐藏已展示完成的内容，从剩余未展示完成的内容中确获取下一个展示的内容，能够减少重复内容的显示，提高显示资源的有效利用率。
在另一种可选的实现方式中，内容获取方式包括第三内容获取方式，第三内容获取方式指示限制内容展示位对应的可切换显示的内容的数量，从可切换显示的多个内容中确定下一个展示的内容。服务器按照第三内容获取方式，从内容展示位对应的多个内容中获取第二内容的步骤包括：服务器获取内容展示位对应的限制展示数量；基于限制展示数量，从内容展示位对应的多个内容中确定多个第二候选内容，多个第二候选内容的数量与限制展示数量相等；服务器从多个第二候选内容中获取第二内容。其中，限制展示数量为内容展示为对应的可切换显示的内容的数量，该限制展示数量支持运营人员配置，限制展示数量参数为正整数。需要说明的是，服务器可以按照内容展示位所配置的其他内容获取方式，从多个第二候选内容中获取第二内容。
上述技术方案，通过限制内容展示位能够显示的内容的数量，使得内容展示位所显示的内容能够得到充分展示，从而提升运营效果。
在一些实施例中，服务器按照多个内容的排序顺序，将多个内容中的前限制展示数量参数个内容，确定为多个第二候选内容。例如，内容展示位对应的3个内容按照排序顺序排列为(1、2、3)，限制展示数量为2，则服务器将3个内容中的前2个内容，确定为多个第二候选内容，也即是确定(1、2)对应的2个内容为多个第二候选内容。
可选地，多个内容的排序顺序是运营人员在为内容展示位配置多个内容的过程中指定的；或者，多个内容的排序顺序是基于多个内容的浏览频次进行排序得到的，本公开实施例对此不加以限定。
上述技术方案，按照排序顺序确定一定数量的内容进行展示，能够使得排序顺序在前的内容在内容展示位中得到充分展示，通过排序顺序的配置，能够达到预期的内容展示效果，提高显示资源的有效利用率。
另外，在另一些实施例中，服务器也可以基于限制展示数量，从内容展示位对应的多个内容中随机确定多个第二候选内容，本公开实施例对此不加以限定。
在另一种可选的实现方式中，内容获取方式包括第四内容获取方式，第四内容获取方式指示按照内容对应的浏览频次确定下一个展示的内容。服务器按照第四内容获取方式，从内容展示位对应的多个内容中获取第二内容的步骤包括：服务器基于多个账号对应的浏览行为记录，确定浏览行为记录对应的内容的浏览频次；将多个内容中的浏览频次最大的内容，确定为第二内容。其中，任一内容的浏览频次表示该内容已被浏览的次数。
其中，任一账号对应的浏览行为记录用于记录该账号对应的，与内容展示位所展示的至少一个内容关联的浏览行为。服务器基于多个账号对应的浏览行为记录中对于同一内容的浏览行为，确定该内容对应的浏览频次。可选地，服务器基于多个账号对应的浏览行为记录，分别为每个内容确定对应有点击操作的账号的数量；将该数量确定为该内容对应的浏览频次；或者，服务器基于多个账号对应的浏览行为记录，分别为每个内容确定浏览行为指示内容已展示完成的账号的数量，将该数量确定为该内容对应的浏览频次。
上述技术方案，由于内容的浏览频次越大，表示越多的用户对该内容感兴趣，将浏览 频次最大的内容确定为下一个展示的内容，能够将热点内容优先推送给用户，降低用户的内容浏览成本，提高人机交互效率。
需要说明的是，在一些实施例中，服务器确定内容对应的浏览频次之后，还按照浏览频次从大到小的顺序，对内容进行排序，得到排序结果；根据排序结果，获取浏览频次最大的内容，返回给客户端；在下一次接收到客户端的内容获取请求时，再根据排序结果，确定浏览频次排在第二位的内容，返回给客户端，以此类推。
在另一种可选的实现方式中，内容获取方式包括第五内容获取方式，第五内容获取方式指示按照日期确定下一个展示的内容。服务器按照第五内容获取方式，从内容展示位对应的多个内容中获取第二内容的步骤包括：服务器从内容展示位对应的多个内容中获取与目标日期关联的第二内容。
其中，目标日期可以是运营人员配置的具有特定意义的日期。在一些实施例中，目标日期为节日所在的日期，例如，目标日期为中秋节所在的日期，或者目标日期为春节所在的日期等。或者，目标日期为一个运营活动生效的日期，例如，运营活动为开学季活动，目标日期包括8月20日至9月20日，在8月20日至9月20日期间。
在一些实施例中，多个内容中与目标日期关联的内容携带有目标日期的日期标记，服务器从多个内容中获取携带有目标日期的日期标记的第二内容。若携带有目标日期的日期标记的内容有多个，服务器从多个携带有目标日期的日期标记的内容中随机获取一个内容，将该内容确定为第二内容；或者，服务器按照内容展示位所配置的其他内容获取方式，从多个携带有目标日期的日期标记的内容中获取第二内容，本公开实施例对此不加以限定。
上述技术方案，支持在特定日期配置相应的内容进行展示，能够实现对特定日期的运营内容的快速配置上线，提高了配置效率以及内容配置的可用性。
需要说明的是，在一些实施例中，内容获取方式除了包括上述五个内容获取方式之外，还可以包括其他内容获取方式，例如，内容获取方式指示确定与用户画像匹配的内容等。
需要说明的是，上述实施例以从一个内容展示位对应的多个内容中确定一个内容为例进行说明。若内容获取请求用于请求获取多个内容展示位对应的内容，则从每个内容展示位对应的多个内容中，分别确定出每个内容展示位对应的一个内容，服务器确定每个内容展示位对应的一个内容的过程均同理，因此不再一一赘述。
在步骤S407中，服务器向客户端发送第二内容。
服务器向客户端返回第二内容，以反馈该客户端的内容获取请求。需要说明的是，若内容获取请求用于请求获取多个内容展示位对应的内容，则服务器向客户端返回多个内容展示位对应的内容。
在步骤S408中，客户端接收服务器返回的第二内容，将第二内容加载至内容展示位中进行显示。
客户端将第二内容加载至内容展示位中进行显示，使第二内容替换掉第一内容。也即是，将内容展示位所展示的第一内容切换为第二内容。客户端展示第二内容的方式与步骤S401中客户端展示第一内容的方式同理，在此不再赘述。
为了使内容动态切换显示的过程更加清晰，下面结合图5进行说明，参见图5，对于每个内容展示位，服务器支持运营人员为内容展示位配置多个内容，每个内容展示位对应的多个内容形成内容池存储在服务器中。服务器还存储有可配置的多个内容获取方式形成的方式池，服务器支持运营人员从方式池所包括的多个内容获取方式为内容展示位配置多个内容获取方式。客户端通过步骤S401分别在多个内容展示位上展示对应的内容；客户端通过步骤S402获取与内容展示位上所展示的内容关联的浏览行为，向服务器发送浏览行为，也即是客户端收集信息，传输至服务器；服务器通过步骤S403接收客户端收集的信息；客户端通过步骤S404请求服务器返回下一个展示在内容展示位上的内容；服务器 通过步骤S405至步骤S406，按照内容展示位所配置的内容获取方式，从内容展示位对应的内容池中确定内容；服务器通过步骤S407将内容发送至客户端；服务器通过步骤S408将新接收到的内容展示在内容展示位上。
相关技术中，一个内容展示位通常与一个内容相关联，一个内容展示位仅能展示一个固定的内容，内容展示位所占用的位置不能得到有效利用，因此内容展示位的利用率较低。
在本公开实施例中，内容展示位配置有内容获取方式以及可切换显示的多个内容，其中，内容获取方式表明了获取下一个展示在内容展示位上的内容的方式，从而在接收到客户端的内容获取请求时，能够基于与内容展示位正在展示的内容相关联的浏览行为，按照内容获取方式，从内容展示位对应的多个内容中确定出下一个展示的内容，进而将所确定的内容返回至客户端，使得客户端将新接收到的内容展示在内容展示位上，实现内容展示位上内容的动态切换显示。基于上述技术方案，内容展示位不再与单个内容绑定，实现了内容展示位与单个内容的解耦，通过在一个内容展示位中动态切换显示多个内容，实现了内容的编排展示，从而每个内容展示位所占用的显示位置都能够被有效利用，通过有限的内容展示位能够尽可能展示更多的内容，提高了显示资源的利用率。
需要说明的是，客户端将第二内容加载至内容展示位中进行显示之后，还获取与第二内容关联的浏览行为，将该浏览行为上传至服务器；响应于内容显示操作，向服务器发送内容获取请求；服务器响应于内容获取请求，基于该浏览行为，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中确定另一内容；将该另一内容返回至客户端；客户端接收该另一内容；将该另一内容加载至内容展示位中进行显示。上述过程与步骤S401至步骤S408同理，在此不再赘述。
需要说明的是，上述步骤S405以服务器确定第一浏览行为是否指示第一内容满足内容切换条件为例进行说明，在一些实施例中，确定第一浏览行为是否指示第一内容满足内容切换条件的步骤也可以由客户端来执行，上述步骤S404至步骤S406可以替换为：客户端响应于内容显示操作，确定第一浏览行为是否指示第一内容满足内容切换条件；响应于第一浏览行为指示第一内容满足内容切换条件，向服务器发送内容获取请求；服务器响应于客户端的内容获取请求，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取第二内容。需要说明的是，客户端响应于内容显示操作，在第一浏览行为指示第一内容不满足内容切换条件的情况下，将第一内容加载至内容展示位中进行显示。其中，客户端确定第一浏览行为是否指示第一内容满足内容切换条件的过程与服务器确定第一浏览行为是否指示第一内容满足内容切换条件的过程同理，在此不再赘述。
上述技术方案，由客户端基于浏览行为确定内容是否满足内容切换条件，在第一内容满足内容切换条件，也即是内容展示位中的内容需要更新的情况下，才向服务器发送内容获取请求，能够减少无效请求的发送所消耗的通信资源，提高通信资源的利用率，降低通信成本。
需要说明的是，上述实施例以服务器从内容展示位对应的多个内容中确定下一个展示的内容为例进行说明，在一些实施例中，从内容展示位对应的多个内容中确定下一个展示的内容的步骤也可以由客户端来执行。客户端存储有内容展示位对应的多个内容，客户端从已存储的多个内容中确定下一个展示的内容。客户端从多个内容中确定下一个展示的内容的过程与服务器从多个内容中确定下一个展示的内容的过程同理，在此不再赘述。需要说明的是，客户端第一次响应于内容显示操作，向服务器发送内容获取请求，该内容获取请求用于请求服务器返回内容展示位对应的多个内容和内容获取方式。另外，由于客户端所在的终端的存储空间有限，终端所存储的多个内容的数量可以小于数量阈值。服务器预先按照数量阈值和内容获取方式，从内容展示位对应的内容中获取多个内容，向客户端返回该多个内容，其中，服务器向客户端返回的多个内容的内容数量小于数量阈值。其中，数量阈值为预设的任一正整数。例如，若内容为文本，数量阈值为20；若内容为短视频， 数量阈值为3。
上述所有可选技术方案，可以采用任意结合形成本公开的可选实施例，在此不再一一赘述。
图6是根据一示例性实施例示出的一种内容显示装置的框图。参见图6，该内容显示装置应用于服务器，该内容显示装置包括浏览行为接收单元601、内容获取单元602和内容发送单元603。
浏览行为接收单元601，被配置为接收对客户端的内容展示位的第一浏览行为，第一浏览行为是指与内容展示位所展示的第一内容关联的浏览行为；内容获取单元602，被配置为响应于客户端的内容获取请求，基于第一浏览行为，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取第二内容，内容获取方式为获取下一个展示在内容展示位上的内容的方式；内容发送单元603，被配置为向客户端发送第二内容，客户端用于将内容展示位所展示的第一内容切换为第二内容。
在本公开实施例中，内容展示位配置有内容获取方式以及可切换显示的多个内容，其中，内容获取方式表明了获取下一个展示在内容展示位上的内容的方式，从而在接收到客户端的内容获取请求时，能够基于与内容展示位正在展示的内容相关联的浏览行为，按照内容获取方式，从内容展示位对应的多个内容中确定出下一个展示的内容，进而将所确定的内容返回至客户端，使得客户端将新接收到的内容展示在内容展示位上，实现内容展示位上内容的动态切换显示。基于上述技术方案，内容展示位不再与单个内容绑定，实现了内容展示位与单个内容的解耦，通过在一个内容展示位中动态切换显示多个内容，实现了内容的编排展示，从而每个内容展示位所占用的显示位置都能够被有效利用，通过有限的内容展示位能够尽可能展示更多的内容，提高了显示资源的利用率。
在一种可选的实现方式中，内容获取单元602，被配置为响应于内容获取请求，在第一浏览行为指示第一内容满足内容切换条件的情况下，按照内容获取方式，从多个内容中获取第二内容，内容切换条件为表示第一内容展示完成的条件。
在一种可选的实现方式中，内容获取方式包括第一内容获取方式，第一内容获取方式指示通过哈希方式确定下一个展示的内容；内容获取单元602，包括：哈希处理子单元，被配置为对客户端所登录的账号进行哈希处理，得到账号对应的内容获取参数；第一内容获取子单元，被配置为将多个内容中的内容获取参数对应的内容，确定为第二内容。
在另一种可选的实现方式中，哈希处理子单元，被配置为：获取内容展示位对应的内容数量参数，内容数量参数表示多个内容的数量；以内容数量参数为除数，对账号取余，得到内容获取参数。
在另一种可选的实现方式中，内容获取方式包括第二内容获取方式，第二内容获取方式指示隐藏已展示完成的内容，从未隐藏的内容中确定下一个展示的内容；内容获取单元602，被配置为：为第一内容创建隐藏标记，隐藏标记指示对客户端所登录的账号隐藏内容；从多个内容中确定未对应有隐藏标记的多个第一候选内容；从多个第一候选内容中获取第二内容。
在另一种可选的实现方式中，内容获取方式包括第三内容获取方式，第三内容获取方式指示限制内容展示位对应的可切换显示的内容的数量，从可切换显示的多个内容中确定下一个展示的内容；内容获取单元602，包括：参数获取子单元，被配置为获取内容展示位对应的限制展示数量，限制展示数量为内容展示为对应的可切换显示的内容的数量；候选内容确定子单元，被配置为基于限制展示数量，从多个内容中确定多个第二候选内容，多个第二候选内容的数量与限制展示数量相等；第二内容获取子单元，被配置为从多个第二候选内容中获取第二内容。
在另一种可选的实现方式中，候选内容确定子单元，被配置为执行：按照多个内容的排序顺序，将多个内容中的前限制展示数量个内容，确定为多个第二候选内容。
在另一种可选的实现方式中，内容获取方式包括第四内容获取方式，第四内容获取方式指示按照内容对应的浏览频次确定下一个展示的内容；内容获取单元602，被配置为执行：基于多个账号对应的浏览行为记录，确定浏览行为记录对应的内容的浏览频次，任一内容的浏览频次表示内容已被浏览的次数；将多个内容中的浏览频次最大的内容，确定为第二内容。
在另一种可选的实现方式中，内容获取方式包括第五内容获取方式，第五内容获取方式指示按照日期确定下一个展示的内容；内容获取单元605，被配置为执行：从多个内容中获取与目标日期关联的第二内容。
在另一种可选的实现方式中，内容切换条件为第一内容被执行点击操作；或者，内容切换条件为第一内容对应的视频播放界面的视频播放时长大于时长阈值；或者，内容切换条件为第一内容对应的视频列表界面中的视频封面被执行点击操作；或者，内容切换条件为第一内容对应的界面被执行滑动操作；或者，内容切换条件为第一内容对应的任务控件被执行点击操作；或者，内容切换条件为参考时长内未检测到对第一内容的点击操作。
在另一种可选的实现方式中，内容显示装置还包括：配置信息接收单元，被配置为接收终端发送的配置信息，终端用于为内容展示位配置内容获取方式，配置信息包括内容展示位对应的内容获取方式；方式获取单元，被配置为从配置信息中，获取内容展示位对应的内容获取方式。
关于上述实施例中的装置，其中各个模块执行操作的具体方式已经在有关该方法的实施例中进行了详细描述，此处将不做详细阐述说明。
图7是根据一示例性实施例示出的一种内容显示装置的框图。参见图7，该内容显示装置应用于终端上的客户端，该内容显示装置包括浏览行为获取单元701、浏览行为发送单元702、请求发送单元703和内容显示单元704。
浏览行为获取单元701，被配置为获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；浏览行为发送单元702，被配置为向服务器发送第一浏览行为；请求发送单元703，被配置为响应于内容显示操作，向服务器发送内容获取请求；内容显示单元704，被配置为接收服务器发送的第二内容，将客户端的内容展示位显示的第一内容切换为第二内容；其中，第二内容是基于第一浏览行为，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取的。
本公开实施例提供的技术方案，在客户端的内容展示位上展示内容，通过获取与正在展示的内容相关联的浏览行为，将浏览行为发送至服务器，使服务器基于浏览行为，按照内容展示位所配置的内容获取方式，获取并返回下一个展示的内容，对客户端的内容获取请求做出响应，从而通过接收服务器返回的内容，将新接收到的内容展示在内容展示位上，实现内容展示位上内容的动态切换显示。基于上述技术方案，内容展示位不再与单个内容绑定，实现了内容展示位与单个内容的解耦，通过在一个内容展示位中动态切换显示多个内容，实现了内容的编排展示，从而每个内容展示位所占用的显示位置都能够被有效利用，通过有限的内容展示位能够尽可能展示更多的内容，提高了显示资源的利用率。
在一种可选的实现方式中，内容显示操作是对内容展示位所属界面的界面入口的交互操作；或者，内容显示操作是对内容展示位所属界面的刷新操作；或者，内容显示操作是用于指示从第一内容对应的详情界面返回至内容展示位所属界面的交互操作。
在另一种可选的实现方式中，浏览行为获取单元701，被配置为：响应于对第一内容的点击操作，显示第一内容对应的详情界面；检测详情界面上的操作行为；将详情界面上的操作行为和对第一内容的点击操作确定为第一浏览行为。
在另一种可选的实现方式中，请求发送单元703，被配置为执行：响应于内容显示操作，在第一浏览行为指示第一内容满足内容切换条件的情况下，向服务器发送内容获取请求，内容切换条件为表示第一内容展示完成的条件。
关于上述实施例中的装置，其中各个模块执行操作的具体方式已经在有关该方法的实施例中进行了详细描述，此处将不做详细阐述说明。
图8是根据一示例性实施例示出的一种终端的框图。该终端800可以是智能手机、平板电脑、笔记本电脑或台式电脑。终端800还可能被称为用户设备、便携式终端、膝上型终端、台式终端等其他名称。
通常，终端800包括有：处理器801和存储器802。
处理器801可以包括一个或多个处理核心，比如4核心处理器、8核心处理器等。处理器801可以采用DSP(Digital Signal Processing，数字信号处理)、FPGA(Field－Programmable Gate Array，现场可编程门阵列)、PLA(Programmable Logic Array，可编程逻辑阵列)中的至少一种硬件形式来实现。处理器801也可以包括主处理器和协处理器，主处理器是用于对在唤醒状态下的数据进行处理的处理器，也称CPU(Central Processing Unit，中央处理器)；协处理器是用于对在待机状态下的数据进行处理的低功耗处理器。在一些实施例中，处理器801可以集成有GPU(Graphics Processing Unit，图像处理器)，GPU用于负责显示屏所需要显示的内容的渲染和绘制。一些实施例中，处理器801还可以包括AI(Artificial Intelligence，人工智能)处理器，该AI处理器用于处理有关机器学习的计算操作。
存储器802可以包括一个或多个计算机可读存储介质，该计算机可读存储介质可以是非暂态的。存储器802还可包括高速随机存取存储器，以及非易失性存储器，比如一个或多个磁盘存储设备、闪存存储设备。在一些实施例中，存储器802中的非暂态的计算机可读存储介质用于存储至少一条指令，该至少一条指令用于被处理器801所执行以实现本公开方法实施例提供的内容显示方法。
在一些实施例中，终端800还可选包括有：外围设备接口803和至少一个外围设备。处理器801、存储器802和外围设备接口803之间可以通过总线或信号线相连。各个外围设备可以通过总线、信号线或电路板与外围设备接口803相连。具体地，外围设备包括：射频电路804、显示屏805、摄像头组件806、音频电路807、定位组件808和电源809中的至少一种。
外围设备接口803可被用于将I/O(Input/Output，输入/输出)相关的至少一个外围设备连接到处理器801和存储器802。在一些实施例中，处理器801、存储器802和外围设备接口803被集成在同一芯片或电路板上；在一些其他实施例中，处理器801、存储器802和外围设备接口803中的任意一个或两个可以在单独的芯片或电路板上实现，本实施例对此不加以限定。
射频电路804用于接收和发射RF(Radio Frequency，射频)信号，也称电磁信号。射频电路804通过电磁信号与通信网络以及其他通信设备进行通信。射频电路804将电信号转换为电磁信号进行发送，或者，将接收到的电磁信号转换为电信号。在一些实施例中，射频电路804包括：天线系统、RF收发器、一个或多个放大器、调谐器、振荡器、数字信号处理器、编解码芯片组、用户身份模块卡等等。射频电路804可以通过至少一种无线通信协议来与其它终端进行通信。该无线通信协议包括但不限于：万维网、城域网、内联网、各代移动通信网络(2G、3G、4G及5G)、无线局域网和/或WiFi(Wireless Fidelity，无线保真)网络。在一些实施例中，射频电路804还可以包括NFC(Near Field Communication，近距离无线通信)有关的电路，本公开对此不加以限定。
显示屏805用于显示UI(User Interface，用户界面)。该UI可以包括图形、文本、图标、视频及其它们的任意组合。当显示屏805是触摸显示屏时，显示屏805还具有采集在显示屏805的表面或表面上方的触摸信号的能力。该触摸信号可以作为控制信号输入至处理器801进行处理。此时，显示屏805还可以用于提供虚拟按钮和/或虚拟键盘，也称软按钮和/或软键盘。在一些实施例中，显示屏805可以为一个，设置在终端800的前面 板；在另一些实施例中，显示屏805可以为至少两个，分别设置在终端800的不同表面或呈折叠设计；在另一些实施例中，显示屏805可以是柔性显示屏，设置在终端800的弯曲表面上或折叠面上。甚至，显示屏805还可以设置成非矩形的不规则图形，也即异形屏。显示屏805可以采用LCD(Liquid Crystal Display，液晶显示屏)、OLED(Organic Light-Emitting Diode,有机发光二极管)等材质制备。
摄像头组件806用于采集图像或视频。在一些实施例中，摄像头组件806包括前置摄像头和后置摄像头。通常，前置摄像头设置在终端的前面板，后置摄像头设置在终端的背面。在一些实施例中，后置摄像头为至少两个，分别为主摄像头、景深摄像头、广角摄像头、长焦摄像头中的任意一种，以实现主摄像头和景深摄像头融合实现背景虚化功能、主摄像头和广角摄像头融合实现全景拍摄以及VR(Virtual Reality，虚拟现实)拍摄功能或者其它融合拍摄功能。在一些实施例中，摄像头组件806还可以包括闪光灯。闪光灯可以是单色温闪光灯，也可以是双色温闪光灯。双色温闪光灯是指暖光闪光灯和冷光闪光灯的组合，可以用于不同色温下的光线补偿。
音频电路807可以包括麦克风和扬声器。麦克风用于采集用户及环境的声波，并将声波转换为电信号输入至处理器801进行处理，或者输入至射频电路804以实现语音通信。出于立体声采集或降噪的目的，麦克风可以为多个，分别设置在终端800的不同部位。麦克风还可以是阵列麦克风或全向采集型麦克风。扬声器则用于将来自处理器801或射频电路804的电信号转换为声波。扬声器可以是传统的薄膜扬声器，也可以是压电陶瓷扬声器。当扬声器是压电陶瓷扬声器时，不仅可以将电信号转换为人类可听见的声波，也可以将电信号转换为人类听不见的声波以进行测距等用途。在一些实施例中，音频电路807还可以包括耳机插孔。
定位组件808用于定位终端800的当前地理位置，以实现导航或LBS(Location Based Service，基于位置的服务)。定位组件808可以是基于美国的GPS(Global Positioning System，全球定位系统)、中国的北斗系统或俄罗斯的伽利略系统的定位组件。
电源809用于为终端800中的各个组件进行供电。电源809可以是交流电、直流电、一次性电池或可充电电池。当电源809包括可充电电池时，该可充电电池可以是有线充电电池或无线充电电池。有线充电电池是通过有线线路充电的电池，无线充电电池是通过无线线圈充电的电池。该可充电电池还可以用于支持快充技术。
在一些实施例中，终端800还包括有一个或多个传感器810。该一个或多个传感器810包括但不限于：加速度传感器811、陀螺仪传感器812、压力传感器813、指纹传感器814、光学传感器815以及接近传感器816。
本领域技术人员可以理解，图8中示出的结构并不构成对终端800的限定，可以包括比图示更多或更少的组件，或者组合某些组件，或者采用不同的组件布置。
在示例性实施例中，还提供了一种终端，包括：一个或多个处理器；用于存储处理器可执行指令的存储器；其中，处理器被配置为执行指令，以实现如下操作：获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；向服务器发送第一浏览行为，以及，响应于内容显示操作，向服务器发送内容获取请求；接收服务器发送的第二内容，将客户端的内容展示位显示的第一内容切换为第二内容；其中，第二内容是基于第一浏览行为，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取的。
在一些实施例中，该处理器还被配置为执行指令，以实现上述方法实施例中的其他实施例提供的内容显示方法。
图9是根据一示例性实施例示出的一种服务器的框图，该服务器900可因配置或性能不同而产生比较大的差异，可以包括一个或一个以上处理器(Central Processing Units，CPU)901和一个或一个以上的存储器902，其中，存储器902用于存储可执行指令，处 理器901被配置为执行上述可执行指令，以实现上述各个方法实施例提供的内容显示方法。当然，该服务器还可以具有有线或无线网络接口、键盘以及输入输出接口等部件，以便进行输入输出，该服务器还可以包括其他用于实现设备功能的部件，在此不做赘述。
在示例性实施例中，还提供了一种包括指令的计算机可读存储介质，例如包括指令的存储器，上述指令可由处理器执行以完成上述内容显示方法。可选地，计算机可读存储介质可以是ROM(Read-Only Memory，只读存储器)、RAM(Random Access Memory，随机存取存储器)、CD-ROM(Compact Disc Read-Only Memory，只读光盘)、磁带、软盘和光数据存储设备等。
在示例性实施例中，还提供了一种服务器，包括：一个或多个处理器；用于存储处理器可执行指令的存储器；其中，处理器被配置为执行指令，以实现如下操作：接收对客户端的内容展示位的第一浏览行为，第一浏览行为是指与内容展示位所展示的第一内容关联的浏览行为；响应于客户端的内容获取请求，基于第一浏览行为，按照内容展示位所配置的内容获取方式，从内容展示位对应的多个内容中获取第二内容，内容获取方式为获取下一个展示在内容展示位上的内容的方式；向客户端发送第二内容，客户端用于将内容展示位所展示的第一内容切换为第二内容。
在一些实施例中，该处理器还被配置为执行指令，以实现上述方法实施例中的其他实施例提供的内容显示方法。
在示例性实施例中，还提供了一种计算机可读存储介质，当计算机可读存储介质中的指令由服务器的处理器执行时，使得服务器能够执行如上述实施例中所描述的内容显示方法的操作。
在示例性实施例中，还提供了一种计算机可读存储介质，当计算机可读存储介质中的指令由终端的处理器执行时，使得终端能够执行如上述实施例中所描述的内容显示方法的操作。
在示例性实施例中，还提供了一种计算机程序产品，该计算机程序产品包括计算机程序/指令，该计算机程序/指令被终端的处理器执行时实现如上述实施例中所描述的内容显示方法的操作。
在示例性实施例中，还提供了一种计算机程序产品，该计算机程序产品包括计算机程序/指令，该计算机程序/指令被服务器的处理器执行时实现如上述实施例中所描述的内容显示方法的操作。
本公开所有实施例均可以单独被执行，也可以与其他实施例相结合被执行，均视为本公开要求的保护范围。

Claims (23)

  1. 一种内容显示方法，包括：
    接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；
    响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；
    向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
  2. 根据权利要求1所述的方法，其中，所述响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，包括：
    响应于所述内容获取请求，在所述第一浏览行为指示所述第一内容满足内容切换条件的情况下，按照所述内容获取方式，从所述多个内容中获取所述第二内容，所述内容切换条件为表示所述第一内容展示完成的条件。
  3. 根据权利要求2所述的内容显示方法，其中，所述内容获取方式包括第一内容获取方式，所述第一内容获取方式指示通过哈希方式确定下一个展示的内容；
    所述按照所述内容获取方式，从所述多个内容中获取所述第二内容，包括：
    对所述客户端所登录的账号进行哈希处理，得到所述账号对应的内容获取参数；
    将所述多个内容中的所述内容获取参数对应的内容，确定为所述第二内容。
  4. 根据权利要求3所述的内容显示方法，其中，所述对所述客户端所登录的账号进行哈希处理，得到所述账号对应的内容获取参数，包括：
    获取所述内容展示位对应的内容数量参数，所述内容数量参数表示所述多个内容的数量；
    以所述内容数量参数为除数，对所述账号取余，得到所述内容获取参数。
  5. 根据权利要求2所述的内容显示方法，其中，所述内容获取方式包括第二内容获取方式，所述第二内容获取方式指示隐藏已展示完成的内容，从未隐藏的内容中确定下一个展示的内容；
    所述按照所述内容获取方式，从所述多个内容中获取所述第二内容，包括：
    为所述第一内容创建隐藏标记，所述隐藏标记指示对所述客户端所登录的账号隐藏内容；
    从所述多个内容中确定未对应有所述隐藏标记的多个第一候选内容；
    从所述多个第一候选内容中获取所述第二内容。
  6. 根据权利要求2所述的内容显示方法，其中，所述内容获取方式包括第三内容获取方式，所述第三内容获取方式指示限制所述内容展示位对应的可切换显示的内容的数量，从可切换显示的多个内容中确定下一个展示的内容；
    所述按照所述内容获取方式，从所述多个内容中获取所述第二内容，包括：
    获取所述内容展示位对应的限制展示数量，所述限制展示数量为所述内容展示为对应的可切换显示的内容的数量；
    基于所述限制展示数量，从所述多个内容中确定多个第二候选内容，所述多个第二候选内容的数量与所述限制展示数量相等；
    从所述多个第二候选内容中获取所述第二内容。
  7. 根据权利要求6所述的内容显示方法，其中，所述基于所述限制展示数量，从所述多个内容中确定多个第二候选内容，包括：
    按照所述多个内容的排序顺序，将所述多个内容中的前限制展示数量个内容，确定为所述多个第二候选内容。
  8. 根据权利要求2所述的内容显示方法，其中，所述内容获取方式包括第四内容获取方式，所述第四内容获取方式指示按照内容对应的浏览频次确定下一个展示的内容；
    所述按照所述内容获取方式，从所述多个内容中获取所述第二内容，包括：
    基于多个账号对应的浏览行为记录，确定所述浏览行为记录对应的内容的浏览频次，任一内容的浏览频次表示所述内容已被浏览的次数；
    将所述多个内容中的浏览频次最大的内容，确定为所述第二内容。
  9. 根据权利要求2所述的内容显示方法，其中，所述内容获取方式包括第五内容获取方式，所述第五内容获取方式指示按照日期确定下一个展示的内容；
    所述按照所述内容获取方式，从所述多个内容中获取所述第二内容，包括：
    从所述多个内容中获取与目标日期关联的第二内容。
  10. 根据权利要求2所述的内容显示方法，其中，所述内容切换条件为所述第一内容被执行点击操作；
    或者，所述内容切换条件为所述第一内容对应的视频播放界面的视频播放时长大于时长阈值；
    或者，所述内容切换条件为所述第一内容对应的视频列表界面中的视频封面被执行点击操作；
    或者，所述内容切换条件为所述第一内容对应的界面被执行滑动操作；
    或者，所述内容切换条件为所述第一内容对应的任务控件被执行点击操作；
    或者，所述内容切换条件为参考时长内未检测到对所述第一内容的点击操作。
  11. 根据权利要求1所述的内容显示方法，其中，所述内容显示方法还包括：
    接收终端发送的配置信息，所述终端用于为所述内容展示位配置内容获取方式，所述配置信息包括所述内容展示位对应的内容获取方式；
    从所述配置信息中，获取所述内容展示位对应的内容获取方式。
  12. 一种内容显示方法，包括：
    获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；
    向服务器发送所述第一浏览行为，以及，响应于内容显示操作，向所述服务器发送内容获取请求；
    接收所述服务器发送的第二内容，将所述客户端的内容展示位显示的第一内容切换为所述第二内容；
    其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
  13. 根据权利要求12所述的内容显示方法，其中，所述内容显示操作是对所述内容展 示位所属界面的界面入口的交互操作；或者，所述内容显示操作是对所述内容展示位所属界面的刷新操作；或者，所述内容显示操作是用于指示从所述第一内容对应的详情界面返回至所述内容展示位所属界面的交互操作。
  14. 根据权利要求12所述的内容显示方法，其中，所述获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为，包括：
    响应于对所述第一内容的点击操作，显示所述第一内容对应的详情界面；
    检测所述详情界面上的操作行为；
    将所述详情界面上的操作行为和对所述第一内容的点击操作确定为所述第一浏览行为。
  15. 根据权利要求12所述的内容显示方法，其中，所述响应于内容显示操作，向所述服务器发送内容获取请求，包括：
    响应于所述内容显示操作，在所述第一浏览行为指示所述第一内容满足内容切换条件的情况下，向所述服务器发送所述内容获取请求，所述内容切换条件为表示所述第一内容展示完成的条件。
  16. 一种内容显示装置，包括：
    浏览行为接收单元，被配置为接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；
    内容获取单元，被配置为响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；
    内容发送单元，被配置为向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
  17. 一种内容显示装置，包括：
    浏览行为获取单元，被配置为获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；
    浏览行为发送单元，被配置为向服务器发送所述第一浏览行为；
    请求发送单元，被配置为响应于内容显示操作，向所述服务器发送内容获取请求；
    内容显示单元，被配置为接收所述服务器发送的第二内容，将所述客户端的内容展示位显示的第一内容切换为所述第二内容；
    其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
  18. 一种服务器，包括：
    一个或多个处理器；
    用于存储所述处理器可执行指令的存储器；
    其中，所述处理器被配置为执行所述指令，以实现如下操作：
    接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；
    响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；
    向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内 容切换为所述第二内容。
  19. 一种终端，包括：
    一个或多个处理器；
    用于存储所述处理器可执行指令的存储器；
    其中，所述处理器被配置为执行所述指令，以实现如下操作：
    获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；
    向服务器发送所述第一浏览行为，以及，响应于内容显示操作，向所述服务器发送内容获取请求；
    接收所述服务器发送的第二内容，将客户端的内容展示位显示的第一内容切换为所述第二内容；
    其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
  20. 一种计算机可读存储介质，当所述计算机可读存储介质中的指令由服务器的处理器执行时，使得服务器能够执行如下操作：
    接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；
    响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；
    向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
  21. 一种计算机可读存储介质，当所述计算机可读存储介质中的指令由终端的处理器执行时，使得终端能够执行如下操作：
    获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；
    向服务器发送所述第一浏览行为，以及，响应于内容显示操作，向所述服务器发送内容获取请求；
    接收所述服务器发送的第二内容，将客户端的内容展示位显示的第一内容切换为所述第二内容；
    其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
  22. 一种计算机程序产品，包括计算机程序/指令，所述计算机程序/指令被处理器执行时实现如下操作：
    接收对客户端的内容展示位的第一浏览行为，所述第一浏览行为是指与所述内容展示位所展示的第一内容关联的浏览行为；
    响应于客户端的内容获取请求，基于所述第一浏览行为，按照内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取第二内容，所述内容获取方式为获取下一个展示在所述内容展示位上的内容的方式；
    向所述客户端发送所述第二内容，所述客户端用于将所述内容展示位所展示的第一内容切换为所述第二内容。
  23. 一种计算机程序产品，包括计算机程序/指令，所述计算机程序/指令被处理器执行时实现如下操作：
    获取与客户端的内容展示位所展示的第一内容关联的第一浏览行为；
    向服务器发送所述第一浏览行为，以及，响应于内容显示操作，向所述服务器发送内容获取请求；
    接收所述服务器发送的第二内容，将客户端的内容展示位显示的第一内容切换为所述第二内容；
    其中，所述第二内容是基于所述第一浏览行为，按照所述内容展示位所配置的内容获取方式，从所述内容展示位对应的多个内容中获取的。
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