WO2022118455A1 - Terminal portable de type lunettes, procédé de commande d'affichage de publicité, programme de commande d'affichage de publicité, dispositif de fourniture de publicité, procédé de fourniture de publicité, programme de fourniture de publicité et système de fourniture de publicité - Google Patents

Terminal portable de type lunettes, procédé de commande d'affichage de publicité, programme de commande d'affichage de publicité, dispositif de fourniture de publicité, procédé de fourniture de publicité, programme de fourniture de publicité et système de fourniture de publicité Download PDF

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Publication number
WO2022118455A1
WO2022118455A1 PCT/JP2020/045188 JP2020045188W WO2022118455A1 WO 2022118455 A1 WO2022118455 A1 WO 2022118455A1 JP 2020045188 W JP2020045188 W JP 2020045188W WO 2022118455 A1 WO2022118455 A1 WO 2022118455A1
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WO
WIPO (PCT)
Prior art keywords
glasses
advertisement
wearable terminal
type wearable
type
Prior art date
Application number
PCT/JP2020/045188
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English (en)
Japanese (ja)
Inventor
順一 五石
Original Assignee
株式会社ロゼッタ
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 株式会社ロゼッタ filed Critical 株式会社ロゼッタ
Priority to JP2021508015A priority Critical patent/JPWO2022118455A1/ja
Priority to PCT/JP2020/045188 priority patent/WO2022118455A1/fr
Priority to JP2021022402A priority patent/JP7113926B2/ja
Publication of WO2022118455A1 publication Critical patent/WO2022118455A1/fr

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    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network

Definitions

  • the present invention relates to a glasses-type wearable terminal, an advertisement display control method, an advertisement display control program, an advertisement providing device, an advertisement providing method, an advertisement providing program, and an advertisement providing system.
  • Patent Document 1 discloses that an advertisement is displayed on a wearable optical device. Further, Patent Document 2 discloses that route information is displayed on eyeglasses.
  • An object of the present invention is to provide a glasses-type wearable terminal, an advertisement display control method, an advertisement display control program, an advertisement providing device, an advertisement providing method, an advertisement providing program, and an advertisement providing system that enable more efficient advertisement display. Is.
  • a glasses-type wearable terminal which corresponds to an input interface, a glasses-type display, a position acquisition means for acquiring the position of the glasses-type wearable terminal, and the acquired position.
  • a display control means for displaying the above advertisement on the glasses-type display, an advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface, and the selection.
  • a glasses-type wearable terminal provided with a route guidance means for providing route guidance to a destination associated with the advertisement using the glasses-type display.
  • the advertisement is an actual store, and the route guidance means may provide route guidance to the actual store as a destination associated with the advertisement.
  • the advertisement is an actual product
  • the route guidance means may provide route guidance to an actual store where the actual product can be obtained as a destination associated with the advertisement.
  • the route guidance means may provide not only guidance to the actual store but also route guidance to the position where the actual product is arranged in the actual store.
  • a camera may be provided, and the route guidance means may provide route guidance to a position where the actual product is arranged in the actual store based on the acquired position and the image obtained by the camera. ..
  • a microphone and search control means for controlling a search for a search query based on a user's voice input to the microphone are provided, and the display control means causes the glasses-type display to display one or more advertisements together with the search results. You may.
  • the glasses-type wearable terminal is provided with a position acquisition means for acquiring the position of the glasses-type wearable terminal and one or more advertisements corresponding to the acquired positions are displayed on the glasses of the glasses-type wearable terminal.
  • the display control means to be displayed on the type display and the advertisement selection means for selecting one of the advertisements displayed on the glasses type display according to the user operation via the input interface of the glasses type wearable terminal are selected.
  • an advertisement display control program that functions as a route guidance means for performing route guidance to a destination associated with the advertisement using the glasses-type display.
  • the position of the glasses-type wearable terminal is acquired, one or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable terminal is displayed. Select one of the advertisements displayed on the glasses-type display according to the user operation via the input interface of, and use the glasses-type display to guide the route to the destination associated with the selected advertisement.
  • an advertisement display control method that functions as.
  • the information receiving means for receiving the position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal and the position of the glasses-type wearable terminal indicated by the position information 1
  • An information transmission means for transmitting advertisement information indicating the above advertisement to the glasses-type wearable terminal, a destination setting means for setting a destination associated with the advertisement selected by the glasses-type wearable terminal, and the destination.
  • An advertisement providing device including a route information acquisition means for acquiring route information for performing route guidance of the above is provided.
  • the advertisement is an actual store
  • the route information acquisition means may acquire route information for providing route guidance to the actual store as a destination associated with the advertisement.
  • the advertisement is an actual product
  • the route information acquisition means may acquire route information for guiding to an actual store where the actual product can be obtained as a destination associated with the advertisement.
  • the route information acquisition means may acquire not only the guidance to the actual store but also the route information for providing the route guidance to the position where the product is arranged in the actual store.
  • the information receiving means receives an image obtained by the camera of the glasses-type wearable terminal, and the route information acquiring means moves to a position where the actual product is arranged in the actual store based on the received image. Route information for route guidance may be acquired.
  • the information receiving means receives an image obtained by the camera of the glasses-type wearable terminal, and the route information acquisition means determines the position of the glasses-type wearable terminal in the actual store based on the received image. You may grasp it.
  • the information receiving means includes a search means for receiving a search query from the glasses-type wearable terminal and acquiring a search result for the search query, and the information transmitting means displays the one or more advertisements together with the search result. You may send the advertising information shown.
  • the computer is placed in the information receiving means for receiving the position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal and the position of the glasses-type wearable terminal indicated by the position information.
  • An information transmission means for transmitting advertisement information indicating one or more corresponding advertisements to the glasses-type wearable terminal, a destination setting means for setting a destination associated with the advertisement selected by the glasses-type wearable terminal, and the above-mentioned.
  • An advertisement providing program that functions as a route information acquisition means for acquiring route information for providing route guidance to a destination is provided.
  • the position information indicating the position of the glasses-type wearable terminal is received from the glasses-type wearable terminal, and one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information are displayed.
  • the indicated advertisement information is transmitted to the glasses-type wearable terminal, a destination associated with the advertisement selected by the glasses-type wearable terminal is set, and route information for providing route guidance to the destination is acquired.
  • An advertisement serving method is provided.
  • an advertisement providing system including the glasses-type wearable terminal and the advertisement providing device is provided.
  • the glasses-type wearable terminal corresponds to an input interface, a glasses-type display, a position acquisition means for acquiring the position of the glasses-type wearable terminal, and the acquired position.
  • a display control means for displaying the above advertisement on the glasses-type display, an advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface, and the selection.
  • a glasses-type wearable terminal is provided that comprises a communication establishment means for establishing communication with a terminal associated with the advertisement.
  • the terminal associated with the advertisement may be a glasses-type wearable terminal, a smartphone or a tablet terminal.
  • the communication establishment means may establish communication with the terminal associated with the selected advertisement. ..
  • the terminal associated with the advertisement has a telephone function, and the terminal information may be a telephone number.
  • Communication with the terminal associated with the advertisement may be voice communication.
  • a microphone and search control means for controlling a search for a search query based on a user's voice input to the microphone are provided, and the display control means causes the glasses-type display to display one or more advertisements together with the search results. You may.
  • the glasses-type wearable terminal is provided with a position acquisition means for acquiring the position of the glasses-type wearable terminal and one or more advertisements corresponding to the acquired positions are displayed on the glasses of the glasses-type wearable terminal.
  • the display control means to be displayed on the type display and the advertisement selection means for selecting one of the advertisements displayed on the glasses type display according to the user operation via the input interface of the glasses type wearable terminal are selected.
  • An advertisement control program that functions as a communication establishment means for establishing communication with a terminal associated with an advertisement is provided.
  • the position of the glasses-type wearable terminal is acquired, one or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable terminal is displayed.
  • an advertisement control method that selects one of the advertisements displayed on the glasses-type display according to the user operation via the input interface of the eyeglasses and establishes communication with the terminal associated with the selected advertisement. Will be done.
  • the information receiving means for receiving the position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal and the position of the glasses-type wearable terminal indicated by the position information 1
  • An advertisement providing device including an advertisement information indicating the above advertisement, terminal information necessary for establishing communication with the terminal associated with the advertisement, and an information transmission means for transmitting the advertisement information to the glasses-type wearable terminal. Provided.
  • the terminal associated with the advertisement may be a glasses-type wearable terminal, a smartphone or a tablet terminal.
  • the terminal associated with the advertisement has a telephone function, and the terminal information may be a telephone number.
  • the information receiving means includes a search means for receiving a search query from the glasses-type wearable terminal and acquiring a search result for the search query, and the information transmitting means displays the one or more advertisements together with the search result. You may send the advertising information shown.
  • the computer is placed in the information receiving means for receiving the position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal and the position of the glasses-type wearable terminal indicated by the position information. It functions as an information transmission means for transmitting the advertisement information indicating one or more corresponding advertisements and the terminal information necessary for establishing communication with the terminal associated with the advertisement to the glasses-type wearable terminal.
  • An ad serving program is offered.
  • the position information indicating the position of the glasses-type wearable terminal is received from the glasses-type wearable terminal, and one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information are displayed.
  • an advertisement providing method for transmitting the indicated advertisement information and the terminal information necessary for establishing communication with the terminal associated with the advertisement to the glasses-type wearable terminal.
  • an advertisement providing system including the glasses-type wearable terminal and the advertisement providing device is provided.
  • the glasses-type wearable terminal corresponds to an input interface, a glasses-type display, a position acquisition means for acquiring the position of the glasses-type wearable terminal, and the acquired position.
  • a display control means for displaying the above advertisement on the glasses-type display, an advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface, and the selection.
  • a glasses-type wearable terminal is provided that includes a payment means for making a payment for purchasing a product associated with the advertisement.
  • the display control means may display an advertisement screen including the one or more advertisements on the glasses-type display, and the payment means may make a payment for purchasing the product on the advertisement screen.
  • the display control means displays an advertisement screen containing the one or more advertisements on the glasses-type display, and the payment means does not transition from the advertisement screen to a screen relating to the advertiser of the selected advertisement. You may make a payment to purchase the product.
  • a microphone and search control means for controlling a search for a search query based on a user's voice input to the microphone are provided, and the display control means causes the glasses-type display to display one or more advertisements together with the search results. You may.
  • the glasses-type wearable terminal has a position acquisition means for acquiring the position of the glasses-type wearable terminal and one or more advertisements corresponding to the acquired positions of the glasses of the glasses-type wearable terminal.
  • the display control means to be displayed on the type display and the advertisement selection means for selecting one of the advertisements displayed on the glasses type display according to the user operation via the input interface of the glasses type wearable terminal are selected.
  • An advertisement display control program that functions as a payment means for making a payment for purchasing a product associated with an eyeglass is provided.
  • one or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable is displayed.
  • An advertisement display that selects one of the advertisements displayed on the glasses-type display according to a user operation via the input interface of the terminal and makes a payment for purchasing a product associated with the selected advertisement.
  • the glasses-type wearable terminal and the advertisement providing device are provided, and the advertisement providing device receives position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal.
  • An advertisement providing system including an information receiving means for transmitting advertisement information indicating one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information to the glasses-type wearable terminal.
  • the sequence diagram which shows an example of the processing operation of the advertisement providing system which concerns on 2nd Embodiment The sequence diagram which shows another example of the processing operation of the advertisement providing system which concerns on 2nd Embodiment.
  • an advertisement is displayed on a glasses-type wearable terminal, and route guidance to a destination associated with the advertisement selected by the user is performed.
  • FIG. 1 is a block diagram showing a schematic configuration of an advertisement providing system according to the first embodiment.
  • the advertisement providing system includes a glasses-type wearable terminal 1 (hereinafter, simply referred to as “user terminal 1”) that each user wears on his / her head and uses, and an advertisement providing server 2 (hereinafter, simply referred to as “server 2”). ing. Although one user terminal 1 is drawn in FIG. 1, there may be a plurality of user terminals 1.
  • the user terminal 1 is used by the user, and includes a communication unit 11, a glasses-type display 12 and a speaker 13 as an output interface, a camera 14, a GPS receiver 15, a controller 16 and a microphone 17 as an input interface.
  • a communication unit 11 a communication unit 11
  • a glasses-type display 12 has a display for the right eye and a display for the left eye, and it is desirable that both are transmissive displays.
  • the user terminal 1 has a position acquisition unit 18, a search control unit 19, a display control unit 1A, an advertisement selection unit 1B, and a route guidance unit 1C. Some or all of these may be configured by hardware, or may be realized by the processor of the user terminal 1 executing a predetermined program.
  • the position acquisition unit 18 acquires the position of the user terminal 1 by using information from the GPS receiver 15 or WiFi (registered trademark) positioning.
  • Information indicating the position of the user terminal 1 (hereinafter, also referred to as “position information of the user terminal 1”) is transmitted to the server 2 via the communication unit 11.
  • the search control unit 19 controls the search for the search query desired by the user. Specifically, the search control unit 19 accepts a search query in response to a user operation via the controller 16 or the microphone 17. Then, in order to display the advertisement screen (described later) corresponding to the position of the user terminal 1 on the glasses-type display 12, the search control unit 19 transmits a search query and the position information of the user terminal 1 to the server 2 via the communication unit 11. do.
  • the search query is arbitrary, but may be related to, for example, a store, food, tourism, a hotel, or some product.
  • the display control unit 1A controls the screen displayed on the glasses-type display 12. Specifically, the display control causes the glasses-type display 12 to display a screen for inputting a search query, an advertisement screen, a route guidance screen (described later), and the like.
  • the advertisement selection unit 1B selects one of the advertisements included in the advertisement screen displayed on the glasses-type display 12 according to the user operation via the controller 16 or the microphone 17. Information identifying the selected advertisement is transmitted to the server 2 via the communication unit 11.
  • the route guidance unit 1C uses the glasses-type display 12 to provide route guidance to the destination associated with the selected advertisement. Specifically, the route guidance unit 1C receives the route information necessary for route guidance from the server 2, and also uses the position information of the user terminal 1 as necessary, and uses the position information of the user terminal 1 to determine a predetermined destination from the position of the user terminal 1. Guide the user to. That is, the route guidance unit 1C generates data for displaying the route guidance screen for guidance on the glasses-type display 12, and the display control unit 1A displays the route guidance screen based on this data.
  • the server 2 has a communication unit 21 and a storage unit 22. Further, the server 2 has an information receiving unit 23, a search unit 24, a destination setting unit 25, a route information acquisition unit 26, and an information transmission unit 27. Some or all of these may be configured in hardware, or may be realized by the processor included in the server 2 executing a predetermined program.
  • the server 2 may be configured by one device or may be distributed to a plurality of devices.
  • the information receiving unit 23 receives various information (position information of the user terminal 1, search query, information identifying the selected advertisement, an image acquired by the camera 14, etc.) from the user terminal 1 via the communication unit 21. ..
  • the search unit 24 acquires the search result for the search query from the user terminal 1.
  • the search unit 24 may perform a search by itself or may receive search results from an existing search engine. Further, the search unit 24 acquires the advertisement based on the search query and the location information of the user terminal 1. As an example, a large number of advertisements associated with a search query and location information are stored in the storage unit 22, and the search unit 24 acquires an appropriate advertisement by referring to the storage unit 22.
  • the destination setting unit 25 sets the destination associated with the advertisement selected by the user of the user terminal 1.
  • the destination associated with the advertisement is stored in the storage unit 22, and the destination setting unit 25 sets an appropriate destination by referring to the storage unit 22.
  • the destination is represented by, for example, an address or latitude and longitude.
  • the route information acquisition unit 26 acquires route information for guiding the user from the position indicated by the position information of the user terminal 1 to the set destination.
  • the route information acquisition unit 26 may search for a route by itself with reference to road information or the like to generate route information, or may receive route information obtained by an external device.
  • the information transmission unit 27 transmits various information to the user terminal 1 via the communication unit 21. Specifically, the information transmission unit 27 transmits to the user terminal 1 advertisement information indicating one or more advertisements according to the position of the user terminal 1 together with the search result for the search query. Further, the information transmission unit 27 transmits the route information to the user terminal 1.
  • FIG. 2 is a sequence diagram showing an example of the processing operation of the advertisement providing system according to the first embodiment.
  • the search unit 24 transmits the search query and the location information of the user terminal 1 to the server 2 (step S11).
  • the input of the search query and the instruction of executing the search are performed via the controller 16 or the microphone 17.
  • the search query and the location information of the user terminal 1 are received by the information receiving unit 23 of the server 2.
  • the search unit 24 of the server 2 acquires the search result for the search query and also acquires the advertisement according to the location information (step S21).
  • the advertisement to be acquired is, for example, a store that is related to a search query and is within a predetermined distance from the position of the user terminal 1 indicated by the position information of the user terminal 1, a product that can be obtained at such a store, and the like.
  • the information transmission unit 27 generates advertisement information indicating the search result and the advertisement acquired by the search unit 24, and transmits the advertisement information to the user terminal 1 (step S22).
  • the display control unit 1A of the user terminal 1 displays the search result and the advertisement screen showing the advertisement on the glasses-type display 12 (step 12). Further, the advertisement selection unit 1B selects one of the advertisements on the advertisement screen according to the user operation (step S13). Information identifying the selected advertisement is transmitted to the server 2. This information is received by the information receiving unit 23 of the server 2.
  • the destination setting unit 25 of the server 2 sets the destination associated with the selected destination (step S23). Then, in cooperation with the route information acquisition unit 26 of the server 2, the route guidance unit 1C of the user terminal 1 provides route guidance to the destination (step S14).
  • the route guidance is performed, for example, by superimposing an arrow or the like indicating the direction in which the user should go on the glasses-type display 12, which is a transmissive display. If necessary, the voice assisting the route guidance may be reproduced from the speaker 13.
  • Route guidance is performed until the user reaches the destination (step S15).
  • the fact that the user has reached the destination is recognized, for example, by the fact that the position indicated by the position information of the user terminal 1 and the position of the destination substantially match.
  • FIG. 3 is a diagram schematically showing an example of an advertisement screen displayed on the glasses-type display 12 in step S12.
  • the search query is "television” and includes the search result 31 and the advertisement 32.
  • the advertisement 32 included in the advertisement screen may include a real store (not a virtual store on the Internet but a physically existing store) and a real product (a product available in the real store).
  • "ABC department store for TV” and "DEF electricity on sale for TV” are displayed as advertisements related to actual stores.
  • “Company X TV TV-xxx new release” is displayed as an advertisement related to the actual product.
  • ABC department store, DEF Electric and Company X pay the advertisement fee to the operator of the server 2.
  • the operator of the server 2 can receive the advertisement fee from the ABC department store or the like by displaying such an advertisement screen and providing route guidance related to the advertisement.
  • a destination is associated with a part or all of the advertisements that can be included in the advertisement screen and stored in the storage unit 22.
  • the location of the ABC department store is associated with the "ABC department store", which is an advertisement related to a physical store, as a destination.
  • the actual product "X company TV-xxx” is associated with the "GHI department store” (or its location), which is an actual store where the television can be obtained, as a destination.
  • step S13 the advertisement selection unit 1B selects "ABC department store for TV" related to the actual store according to the user operation.
  • step S23 the destination setting unit 25 sets the location of the “ABC department store” as the destination with reference to FIG. 4A.
  • step S14 the route information acquisition unit 26 acquires the route information to the location of the “ABC department store”, and the route guidance unit 1C provides route guidance to the location of the “ABC department store”.
  • step S13 the advertisement selection unit 1B selects "X company TV TV-xxx" related to the actual product in response to the user operation.
  • step S23 the destination setting unit 25 sets the location of the “GHF department store” as the destination with reference to FIG. 4A.
  • step S14 the route information acquisition unit 26 acquires the route information to the location of the “GHI department store”, and the route guidance unit 1C provides route guidance to the location of the “GHF department store”.
  • route guidance to the actual store where the actual product can be obtained may be used, but as described below, the position (sales floor) where the actual product is placed in the actual store.
  • the route information acquisition unit 26 may acquire the route information up to, and the route guidance unit 1C may provide guidance to that position.
  • a part or all of the actual product that can be included in the advertisement screen is stored in the storage unit 22 in association with the actual store where the actual product can be obtained and the location in the actual store. ..
  • "X company TV TV-xxx” is associated with the "GHI department store” where it can be obtained and the "3rd floor north side” where it is placed (sales floor).
  • each location of the store and an image showing the location are associated with each other and stored in the storage unit 22. More specifically, an image viewed from each place in the store in each direction is stored in the storage unit 22. Thereby, by referring to the stored image, it is possible to grasp which place and which direction the user terminal 1 is facing in the store.
  • the route guidance unit 1C first guides the route to the “GHI department store”.
  • the location information of the user terminal 1 is used for the route guidance to the "GHI department store”.
  • the route guidance unit 1C provides route guidance to the "3rd floor north side" in the "GHI department store”.
  • An image (still image or moving image) obtained by the camera 14 of the user terminal 1 is transmitted to the server 2 for route guidance in the "GHI department store".
  • the camera 14 captures the front of the user wearing the user terminal 1.
  • the route information acquisition unit 26 of the server 2 collates the image from the user terminal 1 with the image (FIG. 5) stored in the storage unit 22, and the user terminal 1 is located anywhere in the "GHI department store".
  • the route information acquisition unit 26 acquires the route information according to the grasped position of the user terminal 1. Based on this route information, the route guidance unit 1C provides guidance to the final destination, the "north side of the 3rd floor".
  • the advertisement is not only displayed on the glasses-type display 12, but the route guidance to the destination associated with the advertisement selected by the user is performed using the glasses-type display 12. Therefore, the user can be efficiently guided to the destination.
  • the route guidance to the destination associated with the advertisement selected by the user is performed.
  • the second embodiment described next enables communication between the terminal associated with the advertisement selected by the user and the user terminal.
  • the terminal associated with the advertisement is, for example, a smartphone used by the advertiser.
  • an advertisement is a store, it can be said to be a terminal used in that store.
  • the common points with the first embodiment will be described by omitting or simplifying the description and focusing on the differences.
  • FIG. 6 is a block diagram showing a schematic configuration of the advertisement providing system according to the second embodiment.
  • This user terminal 1' has a communication establishment unit 1D.
  • the communication establishment unit 1D establishes communication with the terminal associated with the advertisement selected by the advertisement selection unit 1B.
  • the terminal of the communication destination may be a glasses-type wearable terminal as in the user terminal 1', or may be a smartphone, a tablet terminal, or the like.
  • the communication is, for example, a telephone call (voice communication) with a terminal having a telephone function (in this case, it is premised that the user terminal 1'also has a telephone function as a matter of course).
  • the advertisement and the terminal information of the terminal associated with the advertisement are stored in association with each other in the storage unit 22 of the server 2'.
  • the terminal information is information (for example, a telephone number) necessary for establishing communication with the terminal.
  • the telephone number "03-XXXX-XXXX” is associated with the advertisement "ABC department store”. This telephone number is typically the telephone number of an ABC department store.
  • the advertisement may be not only a real store but also a virtual store existing on the Internet, and in any case, the terminal may be associated with the advertisement.
  • FIG. 8A is a sequence diagram showing an example of the processing operation of the advertisement providing system according to the second embodiment. Steps S11 to S13, S21, and S22 are the same as those in the first embodiment (FIG. 2).
  • the information transmission unit 27 of the server 2' refers to the storage unit 22 (FIG. 7), and the terminal information associated with the selected advertisement is transmitted to the user terminal 1. 'Send to (step S41). For example, when "ABC department store" is selected by the user terminal 1', the telephone number "03-XXXX-XXXX" is transmitted to the user terminal 1'.
  • the communication establishment unit 1D makes a call to "03-XXXX-XXXX" (that is, makes a call to "ABC department store").
  • the communication establishment unit 1D may make a call without further user operation, or may make a call after accepting a selection from the user as to whether or not to make a call.
  • the user can communicate with the terminal associated with the advertisement by selecting the advertisement.
  • FIG. 8B is a sequence diagram showing another example of the processing operation of the advertisement providing system according to the second embodiment, and is a modified example of FIG. 8A.
  • step S21 when the search unit 24 of the server 2'is searching, in addition to the search result and the advertisement according to the location information, the terminal information associated with the advertisement is also acquired. For example, when displaying "ABC department store" and "DEF electricity" on the user terminal 1'as an advertisement, the search unit 24 acquires these terminal information with reference to FIG. 7.
  • step S22' the information transmission unit 27 generates advertisement information including the search result, the advertisement, and the terminal information associated with the advertisement, and transmits the advertisement information to the user terminal 1'.
  • advertisement information including the search result, the advertisement, and the terminal information associated with the advertisement, and transmits the advertisement information to the user terminal 1'.
  • step S12 as shown in FIG. 3, only the search result and the advertisement may be displayed, or the terminal information may be displayed in association with the advertisement.
  • the user terminal 1' holds the terminal information from the server 2'.
  • the communication establishment unit 1D refers to the held terminal information and establishes communication to the terminal associated with the selected advertisement.
  • the advertisement is not only displayed on the glasses-type display 12, but also the communication with the terminal (such as the advertiser's telephone) associated with the advertisement selected by the user is established. Therefore, the user can efficiently communicate with the terminal associated with the advertisement.
  • the terminal such as the advertiser's telephone
  • Communication is not limited to telephone.
  • the communication establishment unit 1D may start a video conference to realize video and audio communication.
  • the communication is not limited to two-way communication such as telephone and video conference, and may be one-way communication such as sending an e-mail or a message to a terminal associated with an advertisement.
  • the second embodiment described above enables communication between the terminal associated with the advertisement selected by the user and the user terminal.
  • the product associated with the advertisement selected by the user is purchased from the user terminal.
  • FIG. 9 is a block diagram showing a schematic configuration of the advertisement providing system according to the third embodiment.
  • This user terminal 1 ′′ has a settlement unit 1E.
  • the settlement unit 1E makes a settlement for purchasing the product associated with the advertisement selected by the advertisement selection unit 1B.
  • the payment unit 1E is the product associated with this advertisement "Company X”.
  • the credit card information is registered in the user terminal 1'' or the server 2'' in advance, and the payment unit 1E uses the credit card information in cooperation with the server 2'' as necessary.
  • the purchase price may first reach the operator of the server 2 ′′, and the advertising cost may be deducted and paid to “Company X TV-xxx”.
  • the display control unit 1A of the user terminal 1'' displays an advertisement screen as shown in FIG. 3 and one of the advertisements is selected, a screen related to the advertiser (for example, purchasing a product from the advertiser). You may move to the purchase screen) and make a payment.
  • the payment unit 1E makes a payment on the advertisement screen (with the advertisement screen displayed) without transitioning from the advertisement screen to such a screen. This is because the user's operation is simplified.
  • the third embodiment not only the advertisement is simply displayed on the glasses-type display 12, but also the product associated with the advertisement selected by the user can be purchased on the spot. Therefore, the user can efficiently obtain the product associated with the advertisement.
  • the first to third embodiments described above may be combined.

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  • Engineering & Computer Science (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • Automation & Control Theory (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Navigation (AREA)

Abstract

La présente invention concerne un terminal portable de type lunettes, comprenant : une interface d'entrée ; un dispositif d'affichage de type lunettes ; un moyen d'acquisition d'emplacement qui acquiert l'emplacement du terminal portable de type lunettes ; un moyen de commande d'affichage qui affiche une ou plusieurs publicités sur le dispositif d'affichage de type lunettes en fonction de l'emplacement acquis ; un moyen de sélection de publicité qui sélectionne l'une quelconque des publicités affichées sur le dispositif d'affichage de type lunettes en réponse à une opération d'utilisateur à l'aide de l'interface d'entrée ; et un moyen de guidage sur itinéraire qui utilise le dispositif d'affichage de type lunettes pour effectuer un guidage sur itinéraire vers une destination qui est associée à la publicité sélectionnée.
PCT/JP2020/045188 2020-12-04 2020-12-04 Terminal portable de type lunettes, procédé de commande d'affichage de publicité, programme de commande d'affichage de publicité, dispositif de fourniture de publicité, procédé de fourniture de publicité, programme de fourniture de publicité et système de fourniture de publicité WO2022118455A1 (fr)

Priority Applications (3)

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JP2021508015A JPWO2022118455A1 (fr) 2020-12-04 2020-12-04
PCT/JP2020/045188 WO2022118455A1 (fr) 2020-12-04 2020-12-04 Terminal portable de type lunettes, procédé de commande d'affichage de publicité, programme de commande d'affichage de publicité, dispositif de fourniture de publicité, procédé de fourniture de publicité, programme de fourniture de publicité et système de fourniture de publicité
JP2021022402A JP7113926B2 (ja) 2020-12-04 2021-02-16 メガネ型ウェアラブル端末、広告表示制御方法、広告表示制御プログラム、広告提供装置、広告提供方法、広告提供プログラムおよび広告提供システム

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PCT/JP2020/045188 WO2022118455A1 (fr) 2020-12-04 2020-12-04 Terminal portable de type lunettes, procédé de commande d'affichage de publicité, programme de commande d'affichage de publicité, dispositif de fourniture de publicité, procédé de fourniture de publicité, programme de fourniture de publicité et système de fourniture de publicité

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015162949A1 (fr) * 2014-04-21 2015-10-29 ソニー株式会社 Système de communication, procédé de commande et support de stockage
JP2015225025A (ja) * 2014-05-29 2015-12-14 株式会社日立システムズ 眼鏡型のウェアラブル端末および該ウェアラブル端末を使用する建屋内行先誘導システム
JP2016071716A (ja) * 2014-09-30 2016-05-09 セイコーエプソン株式会社 行動支援装置、行動支援システム及び行動支援方法

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3300320B2 (ja) * 1998-11-27 2002-07-08 株式会社アスキー ナビゲーションシステム、および、電話サービスシステム
JP4315211B2 (ja) * 2007-05-01 2009-08-19 ソニー株式会社 携帯情報端末及び制御方法、並びにプログラム

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015162949A1 (fr) * 2014-04-21 2015-10-29 ソニー株式会社 Système de communication, procédé de commande et support de stockage
JP2015225025A (ja) * 2014-05-29 2015-12-14 株式会社日立システムズ 眼鏡型のウェアラブル端末および該ウェアラブル端末を使用する建屋内行先誘導システム
JP2016071716A (ja) * 2014-09-30 2016-05-09 セイコーエプソン株式会社 行動支援装置、行動支援システム及び行動支援方法

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