WO2022096936A1 - Système et procédé de gestion d'informations dérivées de contenus multimédias destinés à être acquis dans des points de vente - Google Patents

Système et procédé de gestion d'informations dérivées de contenus multimédias destinés à être acquis dans des points de vente Download PDF

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Publication number
WO2022096936A1
WO2022096936A1 PCT/IB2021/050958 IB2021050958W WO2022096936A1 WO 2022096936 A1 WO2022096936 A1 WO 2022096936A1 IB 2021050958 W IB2021050958 W IB 2021050958W WO 2022096936 A1 WO2022096936 A1 WO 2022096936A1
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WO
WIPO (PCT)
Prior art keywords
products
contents
signal
sales outlets
information
Prior art date
Application number
PCT/IB2021/050958
Other languages
English (en)
Inventor
Giovanni VIVALDI
Original Assignee
Storetraveller S.R.L.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Storetraveller S.R.L. filed Critical Storetraveller S.R.L.
Publication of WO2022096936A1 publication Critical patent/WO2022096936A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Definitions

  • the present invention relates to a system and method for managing information deriving from multimedia contents to be acquired in sales outlets.
  • the present invention refers to the sector of data collection in sales outlets or stores and analysis of the data to understand whether certain products are found in the sales outlet, how they are displayed, where they are displayed and at what price, ...
  • Photographer users who, seeing a request of one or more customers go to the sales outlet(s) requested, take photographs or record videos and then upload them onto the platform;
  • the uploaders access the platform to check the requests and go to the store(s) located near their geographical zone to take photographs and then upload the photographs onto the software platform. This all occurs in consideration of a payment in credits of various type or money for each storecheck session.
  • the platform uses “phototaggers” to analyse the photographs and extrapolate the information on the single products requested: positioning, price, ...
  • the “uploaders” normally operate for a single order by choosing the order, going to the store and uploading the relative requested photographs. This is redundant if there are several information requests from different customers about the same store. Or, if the same product or group of products is requested by several customers.
  • the object of the present invention is to realise a system and method for managing information deriving from multimedia contents to be acquired in sales outlets which obviates the aforementioned drawbacks.
  • an object of the present invention is to realise a management system and method that enables resources to be optimized to detect multimedial information.
  • Yet another object of the present invention is to realise a management system and method that enables the accumulation of credits by the photographer users to be optimized.
  • FIG. 1 shows a schematic view of the system according to the present invention
  • FIG. 3 shows by way of example a further screenshot of the graphic interface with particular reference to the possibility of classifying the “storecheck” sessions in which the identification of products is requested by different users;
  • FIG. 4a and 4b show by way of example a further screenshot of the graphic interface with particular reference to the possibility of buying only part of the data detected in the store.
  • the number 1 generally denotes a system for managing information deriving from multimedia contents to be acquired in sales outlets according to the present invention.
  • the system comprises a main processing unit 2 that realizes a web platform that is accessible from the Internet and uploaded onto a server, which has a graphic interface 3 that is accessible by users registered with the platform.
  • the main processing unit 2 is configured to receive at least a first information request signal 4a from a first customer 5a (or buyer) wherein said first request signal 4a is representative of at least a first group 6a of products 6 displayed in one or more sales outlets 7 (or stores); Similarly, the main processing unit is configured to receive at least a second information request signal 4b from a second customer 5b, wherein said second request signal 4b is representative of at least a second group 6b of products 6 displayed in one or more sales outlets 7.
  • the sales outlets 7 can be a plurality and, similarly, the request signals are a plurality (“n”).
  • the contents of the request signal 4 are multiple and comprise the references of the sales outlets 7 to be viewed and/or the products 6 or groups of products to be detected.
  • monitoring means a request to monitor the contents of the request signal.
  • the main processing unit 2 is configured to: analyse the contents of said first request signal 4a and of said second request signal 4b (or of “n” request signals); identify the sales outlets 7 common to one or more information requests and send to said graphic interface 3 a pooling signal 8 of sales outlets 7 that is representative of said identification performed; detect, for each request signal, the products 6 common to each group of products 6 for which information has been requested and send to said graphic interface 3 a pooling signal 9 of products 6 that is representative of said detection performed.
  • FIG 1 by way of example, information requests are shown in which a first information request 4a derives from the first customer 5a and relates to monitoring of a store “X” for products “A”, “B, “C”.
  • a second information request 4b derives from the second customer 5b and relates to monitoring a store “Y” (other than “X”) for the products “D”, “E, “A”.
  • An n th information request derives from an n th customer 5 and also relates to monitoring of the store “X” for the products “F”, “G”, “H”.
  • this enables a photographer user 10 to be told that he can process two requests (first and second) in a single “storecheck” session.
  • the processing unit 2 is configured to identify the products 6 that are common to each group of products 6 for which information has been requested, and to generate a pooling signal 9 of products 6 that is representative of this identification.
  • the common products 6 are identifiable in the product “A” that can be found in the store “X” and also in the store “Y”.
  • the graphic interface 3 is configured to show the contents of the pooling signal 8 of sales outlets 7 and of the pooling signal 9 of products so that they are visible to the photographer user 10 who can optimize his or her activities (movements in the stores), gaining at the same time as many credits as possible.
  • the multimedia contents are preferably uploaded by an electronic terminal 1 1 connected to the data network and configured to: access said graphic interface 3 and view the contents of the request signals and of the pooling signals of sales outlets 7 and of pooling signals of products 6; select the contents of said first 4a and/or second 4b request signals; detect and send multimedia contents to said main processing unit 2 to fulfill the selected contents;
  • FIG 2a a screenshot part is shown of the graphic interface 3 that shows how the customers enter an information request that is then transformed into an information request signal 4.
  • the requested information can be multiple and relate to specific geographical zones, a predefined time range, predefined categories of goods, predefined brands, ...
  • the processing unit is further configured to: receive a geographic position signal from the electronic terminal 11 ; identify the sales outlets 7 that are within a distance range predefined by the geographic position of said electronic terminal 1 1 ; show in said graphic interface 3 the identified sales outlets 7.
  • FIG 2b a "tool” of the graphic interface 3 is shown in which the photographer users can select the sales outlets 7, for which information requests have been forwarded that are inside a selected geographical area.
  • the processing unit is further configured to order the contents of the pooling signal 8 of sales outlets 7 and of the pooling signal 9 of products 6 as a function of the number of sales outlets 7 in which there is the greatest request for information.
  • each information request signal 4 contains an offer of a credit to be acquired.
  • the processing unit is configured to order the contents of the pooling signal 8 of sales outlets 7 and pooling signal of products 6 as a function of the greater number of acquirable credits. This enables the photographer users 10 to reduce time and effort in order to be able to accumulate a greater number of credits.
  • Figure 2c shows the screenshot for filling in the data on the store in which the photographs were taken
  • the main processing unit 2 can perform an automatic association of the position in which the photographs were taken with the geographical position of the sales outlet 7.
  • processing unit is configured to receive the multimedia contents from each electronic terminal 11 of the photographer users and to identify automatically the name and/or the position of the single products 6 present inside the multimedia content (e.g. photographs).
  • the processing unit 2 is configured to: receive the multimedia contents from each electronic terminal 11 ; send the multimedia contents to a secondary processing unit 12 (“phototaggers”) that identifies (“phototags”) the name and/or the position of the single products 6 present inside the multimedia content and returns the information on said identification performed.
  • a secondary processing unit 12 (“phototaggers”) that identifies (“phototags”) the name and/or the position of the single products 6 present inside the multimedia content and returns the information on said identification performed.
  • Figure 3 shows a screenshot for requesting phototagging in which said secondary processing unit 12 is configured to return information on requests that it received from third parties relating to the products 6.
  • phototagging indicates a series of operations performed by a user to associate a series of pieces of information with each area of one or more photographs taken from a “storecheck” session.
  • the customers can: select only part of the contents of said first 4a and/or second request signal 4b; receive from the main processing unit 2 only said selected part of the multimedia contents.
  • the graphic interface 3 is configured to show only said selected part of the multimedia contents.
  • FIG 4a a screenshot of the graphic interface 3 is visible in which hidden data (represented by hashes ###) can be accessed or not, but available for payment.
  • FIG 4b an image is shown in which the products 6 requested are shown in a light colour whereas the other “non requested” products are darkened.
  • the system enables customers to purchase only the product that they actually need by displaying only those in the detected image.
  • the present invention also relates to a method for managing information deriving from multimedia contents to be acquired in sales outlets 7.
  • the method is directly derived from what is disclosed above in relation to the system to which full reference is made hereinbelow with reference to the method.
  • the method comprises the following operating steps: receiving at least the first information request signal 4a from a first customer 5 wherein said first request signal is representative of at least a first group 6a of products 6 displayed in one or more sales outlets 7; receiving at least a second information request signal 4b from a second customer 5, wherein said second request signal 4b is representative of at least a second group 6b of products 6 displayed in one or more sales outlets 7; Further, the method shows on the graphic interface 3 accessible from the data network the contents of said first 4a and second 4b request signal.
  • said graphic interface 3 is then accessed to view said contents of said first 4a and second 4b request signal.
  • the present invention achieves the set objects.
  • the invention enables the requests of the customers to be pooled and classified by sales outlet 7. In this way, it is possible to direct the photograph acquisition requests in a reduced number of stores so as to collect with a minimum number of “storecheck” sessions an amount of photographs that enables the greatest possible amount of information requested by customers to be extrapolated.
  • the invention enables the photographs obtained by “storecheck” session to be pooled and classified with the greatest presumed amount of information. In this way, it is possible to direct the “phototagging” sessions to the “storechecks” that enable the greatest possible amount of information requested by customers to be extrapolated

Abstract

Système de gestion d'informations dérivées de contenus multimédias destinés à être acquis dans des points de vente (7), comprenant : une unité de traitement principale (2) configurée : pour analyser le contenu d'un premier (4a) signal de demande d'informations et d'un second (4b) signal de demande d'informations ; pour identifier les points de vente (7) communs à une ou plusieurs demandes d'informations et pour envoyer à ladite interface graphique (3) un signal de regroupement (8) de points de vente (7) qui représente ladite identification effectuée ; pour détecter, pour chaque signal de demande (4), les produits (6) communs à chaque groupe de produits (6) pour lesquels les informations ont été demandées et envoyées à ladite interface graphique (3) un signal de regroupement (9) de produits (6) qui représente ladite détection effectuée. L'interface graphique (3) est configurée pour présenter les contenus du signal de regroupement (8) de points de vente (7) et du signal de regroupement de produits (6) de sorte qu'ils soient visibles par un terminal électronique (11).
PCT/IB2021/050958 2020-11-06 2021-02-05 Système et procédé de gestion d'informations dérivées de contenus multimédias destinés à être acquis dans des points de vente WO2022096936A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IT202000026581 2020-11-06
IT102020000026581 2020-11-06

Publications (1)

Publication Number Publication Date
WO2022096936A1 true WO2022096936A1 (fr) 2022-05-12

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20100138037A1 (en) * 2008-10-22 2010-06-03 Newzoom, Inc. Vending Store Inventory Management and Reporting System
US20120054058A1 (en) * 2010-07-13 2012-03-01 Bemyeye S.R.L. Method of matching asks and bids of tailored videos
US20120123675A1 (en) * 2010-11-16 2012-05-17 Itag, Inc. Method and system for operating and interacting with a virtual marketplace
US20180114156A1 (en) * 2016-10-26 2018-04-26 Payam Zamani Computer-based automatic tagging of user multimedia data to generate commercial sales lead

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20100138037A1 (en) * 2008-10-22 2010-06-03 Newzoom, Inc. Vending Store Inventory Management and Reporting System
US20120054058A1 (en) * 2010-07-13 2012-03-01 Bemyeye S.R.L. Method of matching asks and bids of tailored videos
US20120123675A1 (en) * 2010-11-16 2012-05-17 Itag, Inc. Method and system for operating and interacting with a virtual marketplace
US20180114156A1 (en) * 2016-10-26 2018-04-26 Payam Zamani Computer-based automatic tagging of user multimedia data to generate commercial sales lead

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