WO2022080675A1 - Dispositif serveur et procédé de commande de celui-ci - Google Patents

Dispositif serveur et procédé de commande de celui-ci Download PDF

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Publication number
WO2022080675A1
WO2022080675A1 PCT/KR2021/012279 KR2021012279W WO2022080675A1 WO 2022080675 A1 WO2022080675 A1 WO 2022080675A1 KR 2021012279 W KR2021012279 W KR 2021012279W WO 2022080675 A1 WO2022080675 A1 WO 2022080675A1
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WO
WIPO (PCT)
Prior art keywords
information
sales
product
advertisement
advertisement reproduction
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Application number
PCT/KR2021/012279
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English (en)
Korean (ko)
Inventor
민현석
고창건
김지연
임채진
칸델왈아누팜
Original Assignee
삼성전자주식회사
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Publication of WO2022080675A1 publication Critical patent/WO2022080675A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00—Cash registers
    • G07G1/12—Cash registers electronically operated
    • G07G1/14—Systems including one or more distant stations co-operating with a central processing unit

Definitions

  • the present disclosure relates to a server device and a control method thereof, and more particularly, a server device capable of automatically identifying a field for each item included in sales information received from various Point of Sales (POS) devices, and a control method thereof is about
  • POS Point of Sales
  • CMS Contents Management System
  • the user creates advertisement contents through the contents management system, manages to reproduce advertisements on the display device, and receives sales analysis data according to advertisements based on advertisement reproduction history and actual sales information.
  • the sales information may be provided from a Point of Sales (POS) system that manages information on the point of sale.
  • POS Point of Sales
  • the present disclosure is to solve the above-described problems, and an object of the present disclosure is to match sales information received from a POS device with advertisement reproduction history information, and to select items included in sales information based on field classification of advertisement reproduction history information.
  • An object of the present invention is to provide a server device capable of automatically identifying a field and a method for controlling the same.
  • a server device is provided from a POS (Point of Sales) device through a communication interface, a memory for storing advertisement reproduction history information reproduced on a display device, and the communication interface.
  • POS Point of Sales
  • the sales information is matched with product information included in the advertisement reproduction history information to identify a field of an item related to product information in the sales information, and the advertisement reproduction history information and each and a processor for calculating sales analysis data based on the sales information in which a field for an item is identified.
  • the processor may identify a field of the matched item based on a field classification of the advertisement reproduction history information there is.
  • the sales information may include information on at least one of product information of a sold product, a sale date, a price, a quantity, and event information.
  • the advertisement reproduction history information includes information on at least one of product information of the advertisement target product, the number of advertisement reproduction times, advertisement reproduction time, an organization or site in which advertisements are provided, advertisement reproduction region, and event information on advertisements, .
  • the product information included in the advertisement reproduction history information may include information on at least one of a product name, a product code, and a product type.
  • the processor may identify a field of an item related to product sales information in the sales information by matching the sales information with advertisement operation information included in the advertisement reproduction history information.
  • the advertisement operation information may include information on at least one of an organization or site in which advertisements are provided, an advertisement reproduction region, and event information on advertisements.
  • the product sales information may include information on at least one of a sales region, a date, a quantity, a price, and event information.
  • the processor may control the communication interface to transmit an advertisement reproduction request to the display device.
  • the processor controls the communication interface to receive sales information from a plurality of different POS devices, respectively, and when sales information for an advertisement product is received from each POS device through the communication interface, each sales information may be matched with product information included in the advertisement reproduction history information to identify a field of an item related to product information in each of the sales information.
  • the sales analysis data may include information on at least one of an advertisement with the most sales, a site with the most sales, and a sales trend for a specific period.
  • control method of the server device includes the steps of storing advertisement reproduction history information reproduced on a display device, receiving sales information on advertisement products from a Point of Sales (POS) device; Matching the sales information with product information included in the advertisement reproduction history information to identify a field of an item related to product information in the sales information, and the advertisement reproduction history information and the sales in which a field for each item is identified and calculating sales analysis data based on the information.
  • POS Point of Sales
  • the identifying may include: when an item matching product information included in the advertisement reproduction history information is found in the sales information, identifying a field of the matched item based on a field classification of the advertisement reproduction history information can do.
  • the sales information may include information on at least one of product information of a sold product, a sale date, a price, a quantity, and event information.
  • the advertisement reproduction history information includes information on at least one of product information of the advertisement target product, the number of advertisement reproduction times, advertisement reproduction time, an organization or site in which advertisements are provided, advertisement reproduction region, and event information on advertisements, .
  • the product information included in the advertisement reproduction history information may include information on at least one of a product name, a product code, and a product type.
  • the identifying may further include identifying a field of an item related to product sales information in the sales information by matching the sales information with advertisement operation information included in the advertisement reproduction history information.
  • the advertisement operation information may include information on at least one of an organization or site in which advertisements are provided, an advertisement reproduction region, and event information on advertisements.
  • the product sales information may include information on at least one of a sales region, a date, a quantity, a price, and event information.
  • control method may further include transmitting an advertisement reproduction request to the display device.
  • each of the sales information is received from a plurality of different POS devices, and in the identifying step, the sales information received from each POS device is matched with product information included in the advertisement reproduction history information Thus, it is possible to identify a field of an item related to product information in each of the sales information.
  • the program includes the steps of: storing advertisement reproduction history information reproduced on a display device, POS (Point of Sales) ) Receiving sales information for an advertisement product from a device, matching the sales information with product information included in the advertisement reproduction history information to identify a field of an item related to product information in the sales information, and playing the advertisement and calculating sales analysis data based on the historical information and the sales information in which fields for each item are identified.
  • POS Point of Sales
  • FIG. 1 is a diagram schematically illustrating a content management system according to an embodiment of the present disclosure.
  • FIG. 2 is a block diagram illustrating an operation of a server device according to an embodiment of the present disclosure.
  • FIG. 3 is a block diagram illustrating a detailed configuration of a server device according to an embodiment of the present disclosure.
  • FIG. 4 is a view for explaining an operation in which a server device receives advertisement reproduction history and sales information from a display device and a POS device, respectively, and calculates sales analysis data according to an embodiment of the present disclosure.
  • FIG. 5 is a diagram illustrating an example of sales information received from a POS device.
  • FIG. 6 is a view for explaining an operation in which a server device receives sales information from different POS devices according to an embodiment of the present disclosure.
  • FIG. 7 is a flowchart illustrating a method of controlling an electronic device according to an embodiment of the present disclosure.
  • each step should be understood as non-limiting unless the preceding step must be logically and temporally performed before the subsequent step. In other words, except for the above exceptional cases, even if the process described as the subsequent step is performed before the process described as the preceding step, the essence of the disclosure is not affected, and the scope of rights should also be defined regardless of the order of the steps.
  • expressions such as “have,” “may have,” “include,” or “may include” indicate the presence of a corresponding characteristic (eg, a numerical value, function, operation, or component such as a part). and does not exclude the presence of additional features.
  • first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The above terms may be used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present disclosure, a first component may be referred to as a second component, and similarly, a second component may also be referred to as a first component.
  • the present specification describes components necessary for the description of each embodiment of the present disclosure, the present disclosure is not necessarily limited thereto. Accordingly, some components may be changed or omitted, and other components may be added. In addition, they may be distributed and arranged in different independent devices.
  • FIG. 1 is a diagram schematically illustrating a content management system according to an embodiment of the present disclosure.
  • a content management system 1000 may include a server device 100 , a display device 200 , and a Point of Sales (POS) device 300 .
  • POS Point of Sales
  • the server device 100 may refer to an electronic device that collects and processes data of an external device.
  • the server device 100 is not only a device that performs a function dedicated to the server, such as a cloud server, but also various electronic devices such as a smartphone, tablet, wearable device, and PC capable of performing the function of a server together with other functions. may be implemented as However, this is only an example, and the server device 100 may be implemented with various types of electronic devices not listed here. Also, the server device 100 may be implemented as a single device or as an aggregate comprising a plurality of devices.
  • the server device 100 may transmit/receive data by performing communication with the display device 200 and the POS device 300 .
  • the server device 100 calculates sales analysis data according to advertisements based on information received from the display device 200 for playing advertisements and the POS device 300 for processing sales information on advertisement products. can A detailed description related thereto will be provided later.
  • the display device 200 is a device capable of displaying various contents.
  • the content may include at least one of a still image or a moving image.
  • the display device 200 may be a device such as a digital signage or an electronic display installed indoors or outdoors to display an image such as an advertisement.
  • the display device 200 is a display of various types, such as liquid crystal display panel (LCD), light emitting diode (LED), organic light emitting diodes (OLED), liquid crystal on silicon (LCoS), digital light processing (DLP), etc. can be implemented.
  • LCD liquid crystal display panel
  • LED light emitting diode
  • OLED organic light emitting diodes
  • LCDoS liquid crystal on silicon
  • DLP digital light processing
  • the server device 100 may transmit an advertisement playback request to the display device 200 , and the display device 200 may play an advertisement according to the advertisement playback request.
  • the display apparatus 200 may transmit an advertisement reproduction history according to advertisement reproduction to the server apparatus 100 . Accordingly, the user may manage advertisement reproduction of the display device 200 through the server device 100 and may receive information on advertisement reproduction history and sales analysis data using advertisement reproduction history information.
  • the Point of Sales (POS) device 300 is a device that manages point-of-sale information, and may be referred to as a POS system, a POS terminal, or a POS device.
  • the POS device 300 may store various information such as product information, sale date, price, quantity, etc. of the sold product, and communicate with the server device 100 to provide sales information related to product sales.
  • FIG. 2 is a block diagram illustrating an operation of a server device according to an embodiment of the present disclosure.
  • the server device 100 may include a communication interface 110 , a memory 120 , and a processor 130 .
  • the communication interface 110 may be connected to other external devices and networks through various communication methods. Accordingly, the communication interface 110 may transmit/receive various data from other external devices.
  • the communication interface 110 may transmit an advertisement reproduction request to the display apparatus 200 or may receive advertisement reproduction history information from the display apparatus 200 .
  • the communication interface 110 may receive sales information about the advertisement product from the POS device 300 .
  • the memory 120 may store advertisement reproduction history information reproduced on the display apparatus 200 . Also, the memory 120 may store the sales information received from the POS device 300 .
  • the processor 130 matches the sales information with product information included in the advertisement reproduction history information reproduced on the display device 200 .
  • the processor 130 matches the sales information with product information included in the advertisement reproduction history information reproduced on the display device 200 .
  • the processor 130 may calculate sales analysis data based on advertisement reproduction history information and sales information in which fields for each item are identified.
  • the sales analysis data may be data related to advertising effects such as sales fluctuations according to product advertisements.
  • the user may be provided with information about the advertisements with the most sales, the sites with the most sales, and sales trends for a specific period through the sales analysis data.
  • FIG. 3 is a block diagram illustrating a detailed configuration of a server device according to an embodiment of the present disclosure.
  • the server device 100 includes at least one of the input interface 140 and the output interface 150 in addition to the communication interface 110 , the memory 120 , and the processor 130 . It may include one more.
  • the communication interface 110 may refer to hardware capable of transmitting and receiving various information (or data) by performing communication using a wired communication method or a wireless communication method with various server devices 100 .
  • the communication interface 110 is TCP/IP (Transmission Control Protocol/Internet Protocol), UDP (User Datagram Protocol), HTTP (Hyper Text Transfer Protocol), HTTPS (Secure Hyper Text Transfer Protocol), FTP (File Transfer Protocol) ), SFTP (Secure File Transfer Protocol), MQTT (Message Queuing Telemetry Transport), and the like, using a communication protocol (protocol), it is possible to transmit and receive a variety of information to and from the various server devices 100 .
  • TCP/IP Transmission Control Protocol/Internet Protocol
  • UDP User Datagram Protocol
  • HTTP Hyper Text Transfer Protocol
  • HTTPS Secure Hyper Text Transfer Protocol
  • FTP File Transfer Protocol
  • SFTP Secure File Transfer Protocol
  • MQTT Message Queuing Telemetry Transport
  • the wireless communication includes long-term evolution (LTE), LTE Advance (LTE-A), 5th generation (5G) mobile communication, code division multiple access (CDMA), wideband CDMA (WCDMA), and universal mobile telecommunications system (UMTS).
  • LTE long-term evolution
  • LTE-A LTE Advance
  • 5G 5th generation
  • CDMA code division multiple access
  • WCDMA wideband CDMA
  • UMTS universal mobile telecommunications system
  • WiBro Wireless Broadband
  • GSM Global System for Mobile Communications
  • DMA Time Division Multiple Access
  • WiFi Wi-Fi
  • WiFi Direct Bluetooth
  • NFC near field communication
  • Zigbee Zigbee
  • Wired communication may include at least one of communication methods such as Ethernet, optical network, USB (Universal Serial Bus), and ThunderBolt.
  • the communication interface 110 is a network interface (Network Interface) module such as a WiFi module, a Bluetooth module, a wireless communication module, an NFC module that performs communication with an external device according to the above-described wired/wireless communication method, and a network interface to control the network interface. It may include a network interface controller (NIC). Meanwhile, the communication method of the present disclosure is not limited to the above-described example, and may include a communication method newly appearing according to the development of technology.
  • Network Interface Network Interface
  • NIC network interface controller
  • the processor 130 may control the overall operation of the server device 100 .
  • the processor 130 may be composed of one or a plurality of processors, for example, the processor 130 is a general-purpose processor such as a CPU (Central Processing Unit), an AP (Application Processor), etc., a GPU (Graphic Processing Unit), a VPU ( It may be implemented with a graphics-only processor such as a Vision Processing Unit), or an artificial intelligence-only processor such as a Neural Processing Unit (NPU).
  • a general-purpose processor such as a CPU (Central Processing Unit), an AP (Application Processor), etc.
  • a GPU Graphic Processing Unit
  • VPU It may be implemented with a graphics-only processor such as a Vision Processing Unit), or an artificial intelligence-only processor such as a Neural Processing Unit (NPU).
  • NPU Neural Processing Unit
  • the memory 120 may store instructions or programs executed by the processor 130 .
  • information or data received through the communication interface 110 may be stored in the memory 120 .
  • various data such as advertisement reproduction history information received from the display device 200 and sales information received from the POS device 300 may be stored in the memory 120 .
  • the memory 120 is accessed by the processor 130 , and reading/writing/modification/deletion/update of instructions, modules, artificial intelligence models or data may be performed by the processor 130 .
  • the input interface 140 may receive various user inputs and transmit them to the processor 130 .
  • the input interface may include, for example, at least one of a touch panel (not shown), a pen sensor (not shown), a key (not shown), and a microphone (not shown).
  • the touch panel may use, for example, at least one of a capacitive type, a pressure-sensitive type, an infrared type, and an ultrasonic type, and for this, the touch panel may include a control circuit.
  • the touch panel may further include a tactile layer to provide a tactile response to the user.
  • the pen sensor may be, for example, a part of the touch panel or may include a separate recognition sheet.
  • the key may include, for example, a physical button, an optical key, or a keypad.
  • Such an input interface may be implemented as a configuration of a user terminal device (not shown) that is embedded in the server device 100 or can communicate with the server device 100 such as a built-in keyboard, trackpad, button, and touch panel.
  • the output interface 150 may include at least one of a display (not shown) and a speaker (not shown).
  • the display is a device for outputting information in a visual form (eg, text, image, etc.).
  • the display may display the image frame in all or part of the display area.
  • the display area may refer to the entire area of a pixel unit in which information or data is visually displayed.
  • a speaker is a device that outputs information in an audible form (eg, voice).
  • the speaker may directly output various types of notification sounds or voice messages as well as various audio data on which various processing operations such as decoding, amplification, and noise filtering have been performed by an audio processing unit (not shown).
  • FIG. 4 is a view for explaining an operation in which a server device receives advertisement reproduction history and sales information from a display device and a POS device, respectively, and calculates sales analysis data according to an embodiment of the present disclosure.
  • the server device 100 may transmit an advertisement playback request to the display device 200 ( S410 ), and the display device 200 may play an advertisement corresponding to the advertisement playback request ( S420 ).
  • the advertisement reproduction request may include information on the advertisement content to be reproduced, information on the time at which the advertisement is reproduced, and the like.
  • the display apparatus 200 may transmit advertisement reproduction history information to the server device 100 based on the actual advertisement reproduction history ( S430 ). Also, the POS device 300 may transmit sales information based on a history of actual product sales to the server device 100 ( S440 ).
  • the server device 100 may receive the advertisement reproduction history information and the sales information, and match the sales information with the advertisement reproduction history information (S450). In this case, the server device 100 may identify a field for each item included in the sales information.
  • FIG. 5 is a diagram illustrating an example of sales information received from a POS device.
  • the sales information received from the POS device 300 may include product information and product sales information.
  • the product information may include information for identifying the product, such as a product name, product code, and product type of the sold product.
  • the product sales information may include information related to a point of sale of the product, such as sales region, date, quantity, price, and event information.
  • each item included in the sales information may include information on a specific field.
  • each column corresponds to a sales date, a sales time, a product name, a product code, a product type, a sales region, a sales quantity, a price, and an event information field.
  • identification of which field each item corresponds to must be performed.
  • the server device 100 may identify a field of an item related to product information in the sales information by matching the sales information with product information included in the advertisement reproduction history information.
  • the product information included in the advertisement reproduction history information may include information on at least one of a product name, a product code, and a product type.
  • the server device 100 may identify a field of the matched item based on the field classification of the advertisement reproduction history information.
  • the server device 100 is “S20” in the sales information ” item corresponds to the product name field, and a field including “S20” in the sales information can be identified as the product name field.
  • the server device 100 may identify a field of an item related to product sales information in the sales information by matching the sales information with the advertisement operation information included in the advertisement reproduction history information.
  • the advertisement operation information may include information on at least one of an organization or site in which advertisements are provided, an advertisement reproduction region, and event information on advertisements.
  • the product sales information may include information on at least one of a sales region, a date, a quantity, a price, and event information.
  • the server device 100 may identify the field of the matched item based on the field classification of the advertisement reproduction history information. there is.
  • the server device 100 calculates sales analysis data by analyzing the effects of advertisements based on sales information and advertisement reproduction history information in which fields for each item are identified (S460) can do.
  • the server device 100 may receive sales information from several types of POS devices instead of one type of POS device 300 .
  • FIG. 6 is a diagram for explaining an operation in which the server device 100 receives sales information from different POS devices 301 and 302 according to an embodiment of the present disclosure.
  • the sales information provided by the first POS device 301 and the second POS device 302 may be classified according to different standards, respectively.
  • the server device 100 matches the sales information received from each POS device 301 and 302 with the advertisement reproduction history information. Fields of items related to product information and product sales information may be identified in each of the sales information.
  • sales information classified according to different standards may be provided from various POS devices, and may be processed to be interlockable with the server device 100 .
  • FIG. 7 is a flowchart illustrating a method of controlling an electronic device according to an embodiment of the present disclosure.
  • the control method of the server device includes storing advertisement reproduction history information reproduced on a display device (S710), receiving sales information on advertisement products from a POS device Step (S720), matching the sales information with product information included in the advertisement reproduction history information to identify fields of items related to product information in the sales information (S730) and the advertisement reproduction history information and each item and calculating sales analysis data based on the sales information in which the field for is identified (S740).
  • the server device 100 may store advertisement reproduction history information reproduced on the display device 200 ( S710 ).
  • the advertisement reproduction history information may include information on at least one of product information of the advertisement target product, the number of advertisement reproduction times, advertisement reproduction time, an organization or site in which advertisements are provided, advertisement reproduction region, and event information about advertisements. there is.
  • the server device 100 may receive sales information on the advertisement product from the POS device (S720).
  • the sales information may include information on at least one of product information of the sold product, a sale date, a price, a quantity, and event information.
  • the server device 100 may identify a field of an item related to product information in the sales information by matching the sales information with the product information included in the advertisement reproduction history information ( S730 ).
  • the product information included in the advertisement reproduction history information may include information on at least one of a product name, a product code, and a product type.
  • the server device 100 may identify a field of the matched item based on the field classification of the advertisement reproduction history information.
  • the server device 100 is “S20” in the sales information ” item corresponds to the product name field, and a field including “S20” in the sales information can be identified as the product name field.
  • the server device 100 may identify a field of an item related to product sales information in the sales information by matching the sales information with the advertisement operation information included in the advertisement reproduction history information.
  • the advertisement operation information may include information on at least one of an organization or site in which advertisements are provided, an advertisement reproduction region, and event information on advertisements.
  • the product sales information may include information on at least one of a sales region, date, quantity, price, and event information.
  • the server device 100 may receive sales information from a plurality of different POS devices, respectively.
  • the sales information received from each POS device may be classified according to different standards.
  • the server device 100 matches the sales information received from each POS device with the advertisement reproduction history information for each In the sales information, fields of items related to product information and product sales information may be identified.
  • the server device 100 may calculate sales analysis data based on advertisement reproduction history information and sales information in which fields for each item are identified ( S740 ).
  • the sales analysis data may include information on at least one of an advertisement with the most sales, a site with the most sales, and a sales trend for a specific period.
  • the method of controlling the server apparatus 100 may further include transmitting an advertisement reproduction request to the display apparatus 200 .
  • the advertisement reproduction request may include information such as advertisement content to be reproduced on the display device 200 , advertisement reproduction region, advertisement reproduction time, and the like. Accordingly, the user can manage the advertisement content in an integrated manner through the server device 100 .
  • a non-transitory computer readable medium in which a program for controlling a server device according to an embodiment of the present disclosure is stored may be provided.
  • the non-transitory readable medium refers to a medium that stores data semi-permanently, rather than a medium that stores data for a short moment, such as a register, cache, memory, and the like, and can be read by a device.
  • a non-transitory readable medium such as a CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM, and the like.

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Abstract

L'invention concerne un dispositif serveur. Le présent dispositif serveur comprend : une interface de communication; de la mémoire permettant de stocker des informations d'historique de reproduction de publicité dans un dispositif d'affichage; et un processeur qui fait correspondre des informations de ventes avec des informations de produit comprises dans les informations d'historique de reproduction de publicité lorsque les informations de ventes concernant un produit publicitaire sont reçues d'un dispositif de point de vente (POS) par l'intermédiaire de l'interface de communication, de manière à identifier, à partir des informations de ventes, les champs pour des articles associés aux informations de produit, et qui calcule des données d'analyse de ventes en fonction des informations d'historique de reproduction de publicité et des informations de ventes dans lesquelles le champ pour chaque article a été identifié.
PCT/KR2021/012279 2020-10-14 2021-09-09 Dispositif serveur et procédé de commande de celui-ci WO2022080675A1 (fr)

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KR1020200132805A KR20220049312A (ko) 2020-10-14 2020-10-14 서버 장치 및 이의 제어 방법
KR10-2020-0132805 2020-10-14

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001209713A (ja) * 2000-01-28 2001-08-03 Tact Communication:Kk 広告提供方法および広告提供装置
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JP2001209713A (ja) * 2000-01-28 2001-08-03 Tact Communication:Kk 広告提供方法および広告提供装置
JP2007102804A (ja) * 2001-12-11 2007-04-19 Japan Tobacco Inc 自動販売機システム
JP2009140238A (ja) * 2007-12-06 2009-06-25 Zeo System:Kk 宣伝効果評価システムおよびそのシステムに適用される宣伝効果評価装置ならびにプログラムならびに広告訴求度測定装置
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