WO2022021395A1 - Système de recommandation de marchandise de commerce électronique - Google Patents

Système de recommandation de marchandise de commerce électronique Download PDF

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Publication number
WO2022021395A1
WO2022021395A1 PCT/CN2020/106365 CN2020106365W WO2022021395A1 WO 2022021395 A1 WO2022021395 A1 WO 2022021395A1 CN 2020106365 W CN2020106365 W CN 2020106365W WO 2022021395 A1 WO2022021395 A1 WO 2022021395A1
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WIPO (PCT)
Prior art keywords
audio
video
commodity
signal
unit
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PCT/CN2020/106365
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English (en)
Chinese (zh)
Inventor
陈元连
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深圳齐心集团股份有限公司
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Application filed by 深圳齐心集团股份有限公司 filed Critical 深圳齐心集团股份有限公司
Priority to PCT/CN2020/106365 priority Critical patent/WO2022021395A1/fr
Publication of WO2022021395A1 publication Critical patent/WO2022021395A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the invention belongs to the technical field of electronic commerce, and in particular relates to an electronic commerce commodity recommendation system.
  • E-commerce system in a broad sense, is a collection of various participants in business activities and electronic technical means that support enterprises to conduct transaction activities.
  • e-commerce system refers to enterprises, consumers, banks, governments, etc., based on the Internet and other networks, in order to achieve the goals of enterprise e-commerce activities and meet the needs of production and management of production, sales, and services.
  • support the external business cooperation of enterprises comprehensively improve the level of enterprise informatization from the levels of operation, management and decision-making, and provide enterprises with a computer network system with business intelligence.
  • the present invention provides an e-commerce commodity recommendation system.
  • an e-commerce commodity recommendation system includes a user interaction subsystem, a commodity information fusion subsystem and a commodity recommendation subsystem.
  • the user interaction subsystem is used to provide an interactive interface to users and collect dynamic information from users. information and consumption habits
  • the commodity information fusion subsystem is used to fuse website commodity information
  • the commodity recommendation subsystem is used to recommend commodities to users according to the commodity information fusion results and user consumption habits;
  • the system includes an e-commerce management platform and an e-commerce transaction platform, the e-commerce management platform includes a commodity information management unit, a commodity identification unit and a commodity selection unit, the commodity information management unit is used to add and delete commodity information, the The commodity identification unit is used to identify commodities on the website, the commodity selection unit is used to select commodities on the website, and the e-commerce transaction platform integrates the selected commodities to generate orders and provide payment services, and the electronic
  • the business management platform is further provided with an audio interaction unit, and the audio interaction unit is remotely connected with a plurality of buyer terminals to play product introduction audio.
  • the commodity identification unit includes a first processing unit, a second processing unit, a third processing unit, a fourth processing unit and a fifth processing unit
  • the first processing unit is used to collect a commodity image
  • the second processing unit is used to segment the commodity images to obtain an initial segmentation result
  • the third processing unit is used to merge regions of the initial segmentation results of the images to obtain a final segmentation result
  • the first The fourth processing unit is used to evaluate the segmentation effect of the final segmentation result
  • the fifth processing unit is used to identify the commodity in the image.
  • the second processing unit includes a first segmentation subunit, a second segmentation subunit and a fusion segmentation subunit, the first segmentation subunit is used to obtain a first segmentation result of the commodity image, and the second segmentation subunit
  • the unit is configured to acquire the second segmentation result of the commodity image, and the fusion segmentation subunit acquires the initial segmentation result of the commodity image according to the first segmentation result and the second segmentation result of the commodity image.
  • the third processing unit includes a first merging subunit and a second merging subunit
  • the first merging subunit is used to perform region merging on the initial segmentation result of the single-channel image
  • the second merging subunit uses For region merging of initial segmentation results of multi-channel images.
  • the plurality of buyer terminals include a first audio input module, a first video input module, a first audio and video signal processing module, and a first audio and video signal transceiving module;
  • the audio interaction unit includes a second audio input module , a second video input module, a second audio and video signal processing module, and a second audio and video signal transceiver module.
  • the input end of the first audio and video signal processing module is respectively connected to the output end of the first audio input module and the output end of the first video input module; the output end of the first audio signal processing module is connected to The first audio and video signal transceiver module is connected; the input end of the second audio and video signal processing module is respectively connected with the output end of the second audio input module and the output end of the second video input module; The output end of the audio signal processing module is connected to the second audio and video signal transceiver module.
  • the first audio and video signal processing module includes:
  • the first audio and video signal extraction unit is used to extract the audio carrier signal and the video carrier signal for demodulation from the audio signal and the video signal input by the buyer;
  • the first audio and video signal conversion unit is used to code-convert the extracted audio carrier signal and the video carrier signal to obtain the audio baseband signal and the video baseband signal;
  • the first audio and video baseband signal decoding unit is used to convert the audio baseband signal and the video baseband signal to obtain an audio electric signal and a video electric signal, and transmit the audio electric signal and the video electric signal to the first audio signal.
  • Video transceiver module is used to convert the audio baseband signal and the video baseband signal to obtain an audio electric signal and a video electric signal, and transmit the audio electric signal and the video electric signal to the first audio signal.
  • the second audio and video signal processing module includes:
  • the second audio and video signal extraction unit is used to extract the audio carrier signal and the video carrier signal for demodulation from the audio signal and the video signal input by the seller;
  • the second audio and video signal conversion unit is used to code-convert the extracted audio carrier signal and the video carrier signal to obtain an audio baseband signal and a video baseband signal;
  • the second audio and video baseband signal decoding unit is used to convert the audio baseband signal and the video baseband signal to obtain an audio electric signal and a video electric signal, and transmit the audio electric signal and the video electric signal to the first audio signal.
  • Video transceiver module is used to convert the audio baseband signal and the video baseband signal to obtain an audio electric signal and a video electric signal, and transmit the audio electric signal and the video electric signal to the first audio signal.
  • the e-commerce management platform further includes: a customer service terminal, for buyers and sellers to submit to the administrator some problems arising in the process of using the e-commerce system for audio and video communication.
  • the e-commerce commodity recommendation system provided by the embodiment of the present invention can collect commodity images, and play commodity introduction audio on the buyer's terminal through the audio interaction unit, so as to realize commodity selection and transaction, and the user has a good shopping experience.
  • FIG. 1 is a schematic structural diagram of an e-commerce commodity recommendation system provided by an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a commodity recommendation subsystem provided by an embodiment of the present invention.
  • the terms “installed”, “connected” and “connected” should be understood in a broad sense, for example, it may be a fixed connection or a detachable connection, or It can be connected in one piece; it can be a mechanical connection or an electrical connection; it can be a direct connection or an indirect connection through an intermediate medium, and it can be the internal communication of the two elements.
  • installed should be understood in a broad sense, for example, it may be a fixed connection or a detachable connection, or It can be connected in one piece; it can be a mechanical connection or an electrical connection; it can be a direct connection or an indirect connection through an intermediate medium, and it can be the internal communication of the two elements.
  • the specific meanings of the above terms in the present invention can be understood in specific situations.
  • the e-commerce commodity recommendation system provided by the embodiment of the present invention can collect commodity images, and play commodity introduction audio on the buyer's terminal through the audio interaction unit, so as to realize commodity selection and transaction, and the user has a good shopping experience.
  • this embodiment provides an e-commerce commodity recommendation system 1, including a user interaction subsystem 10, a commodity information fusion subsystem 20, and a commodity recommendation subsystem 30.
  • the user interaction subsystem 10 is used for Provide the user with an interactive interface to collect the user's dynamic information and consumption habits
  • the commodity information fusion subsystem 20 is used to fuse the website commodity information
  • the commodity recommendation subsystem 30 is used according to the commodity information fusion results and user consumption habits.
  • the commodity recommendation subsystem 30 includes an e-commerce management platform 31 and an e-commerce transaction platform 32
  • the e-commerce management platform 31 includes a commodity information management unit 311, a commodity identification unit 312 and a commodity selection unit Unit 313, the commodity information management unit 311 is used to add and delete commodity information, the commodity identification unit 312 is used to identify commodities on the website, and the commodity selection unit 313 is used to select commodities on the website
  • the e-commerce transaction platform 32 integrates the selected commodities to generate orders and provides payment services
  • the e-commerce management platform 31 is further provided with an audio interaction unit 314, which is remotely connected to a plurality of buyer terminals 33 Connect to play product introduction audio, collect product images, and play product introduction audio on the buyer's terminal through the audio interaction unit to realize product selection and transaction, and users have a good shopping experience.
  • the commodity identification unit includes a first processing unit, a second processing unit, a third processing unit, a fourth processing unit, and a fifth processing unit
  • the first processing unit is used for collecting commodity images
  • the commodity image is a commodity display image
  • the second processing unit is used to segment the commodity image to obtain an initial segmentation result
  • the third processing unit is used to merge regions of the initial segmentation result of the image to obtain a final segmentation result
  • the fourth processing unit is used to evaluate the segmentation effect of the final segmentation result
  • the fifth processing unit is used to identify the commodity in the image.
  • the second processing unit includes a first segmentation subunit, a second segmentation subunit, and a fusion segmentation subunit
  • the first segmentation subunit is used to obtain a first segmentation result of the commodity image
  • the first segmentation subunit is used to obtain the second segmentation result of the commodity image
  • the fusion segmentation subunit acquires the initial segmentation result of the commodity image according to the first segmentation result and the second segmentation result of the commodity image.
  • the third processing unit includes a first merging subunit and a second merging subunit, the first merging subunit is used to perform region merging on the initial segmentation result of the single-channel image, and the second merging subunit The merging subunit is used to perform region merging on the initial segmentation result of the multi-channel image.
  • the plurality of buyer terminals include a first audio input module, a first video input module, a first audio and video signal processing module, and a first audio and video signal transceiver module;
  • the audio interaction unit includes A second audio input module, a second video input module, a second audio and video signal processing module, and a second audio and video signal transceiver module.
  • the input end of the first audio and video signal processing module is respectively connected with the output end of the first audio input module and the output end of the first video input module; the output end of the first audio signal processing module is connected with the output end of the first audio signal processing module.
  • the first audio and video signal transceiver module is connected; the input end of the second audio and video signal processing module is respectively connected with the output end of the second audio input module and the output end of the second video input module; the second audio The output end of the signal processing module is connected to the second audio and video signal transceiver module.
  • the first audio and video signal processing module includes: a first audio and video signal extraction unit for extracting audio carrier signals and video signals for demodulation from the audio signals and video signals input by the buyer carrier signal; the first audio and video signal conversion unit is used to code-convert the extracted audio carrier signal and video carrier signal to obtain an audio baseband signal and a video baseband signal; and a first audio and video baseband signal decoding unit, used for audio The baseband signal and the video baseband signal are converted and processed to obtain an audio electric signal and a video electric signal, and the audio electric signal and the video electric signal are transmitted to the first audio and video transceiver module.
  • the second audio and video signal processing module includes: a second audio and video signal extraction unit for extracting the audio carrier signal and video carrier for demodulation from the audio signal and video signal input by the seller Signal;
  • the second audio and video signal conversion unit is used to encode and convert the extracted audio carrier signal and the video carrier signal to obtain the audio baseband signal and the video baseband signal;
  • the second audio and video baseband signal decoding unit is used for the audio baseband signal
  • the signal and the video baseband signal are converted and processed to obtain an audio electric signal and a video electric signal, and the audio electric signal and the video electric signal are transmitted to the first audio and video transceiver module.
  • the e-commerce management platform further includes: a customer service terminal, for buyers and sellers to submit to the administrator some problems generated in the process of using the e-commerce system for audio and video communication. For example, when a buyer encounters a system failure or other problems in the process of using the audio-video communication e-commerce system, the customer can submit the encountered problems to the platform administrator through the customer service terminal.
  • the e-commerce commodity recommendation system provided by the above embodiments of the invention can collect commodity images, and play commodity introduction audio on the buyer's terminal through the audio interaction unit, so as to realize commodity selection and transaction, and the user has a good shopping experience.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
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  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
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  • Theoretical Computer Science (AREA)
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Abstract

La présente invention concerne un système de recommandation de marchandise de commerce électronique (1), comprenant un sous-système d'interaction d'utilisateur (10), un sous-système de fusion d'informations de marchandise (20) et un sous-système de recommandation de marchandise (30). Le sous-système de recommandation de marchandise (30) comprend une plateforme de gestion de commerce électronique et une plateforme de transaction de commerce électronique, la plateforme de gestion de commerce électronique comprenant une unité de gestion d'informations de marchandise, une unité d'identification de marchandise et une unité de sélection de marchandise ; et la plateforme de gestion de commerce électronique est en outre pourvue d'une unité d'interaction audio, l'unité d'interaction audio étant connectée à distance à une pluralité de terminaux d'acheteur, de façon à effectuer une lecture audio de présentation de marchandise. Le système peut collecter une image de marchandise et effectue une lecture audio de présentation de marchandise sur un terminal d'acheteur au moyen d'une unité d'interaction audio, ce qui permet de réaliser une sélection de marchandise et une transaction, de sorte qu'un utilisateur a une bonne expérience d'achat.
PCT/CN2020/106365 2020-07-31 2020-07-31 Système de recommandation de marchandise de commerce électronique WO2022021395A1 (fr)

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105122288A (zh) * 2013-02-28 2015-12-02 Lg电子株式会社 用于处理多媒体商务服务的设备和方法
US20160005126A1 (en) * 2014-07-03 2016-01-07 Mastercard International Incorporated System and method for investment portfolio recommendations based on purchasing and retail location
CN105589905A (zh) * 2014-12-26 2016-05-18 中国银联股份有限公司 用户兴趣数据分析和收集系统及其方法
CN105787490A (zh) * 2016-03-24 2016-07-20 南京新与力文化传播有限公司 基于深度学习的商品潮流识别方法及装置
CN109978667A (zh) * 2019-04-01 2019-07-05 汉字造梦（武汉）文化传播有限公司 一种智能商品展示及购买系统

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105122288A (zh) * 2013-02-28 2015-12-02 Lg电子株式会社 用于处理多媒体商务服务的设备和方法
US20160005126A1 (en) * 2014-07-03 2016-01-07 Mastercard International Incorporated System and method for investment portfolio recommendations based on purchasing and retail location
CN105589905A (zh) * 2014-12-26 2016-05-18 中国银联股份有限公司 用户兴趣数据分析和收集系统及其方法
CN105787490A (zh) * 2016-03-24 2016-07-20 南京新与力文化传播有限公司 基于深度学习的商品潮流识别方法及装置
CN109978667A (zh) * 2019-04-01 2019-07-05 汉字造梦（武汉）文化传播有限公司 一种智能商品展示及购买系统

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