WO2021246122A1

WO2021246122A1 - Information processing device, information processing method, and information processing system

Info

Publication number: WO2021246122A1
Application number: PCT/JP2021/018145
Authority: WO
Inventors: 芳久平野
Original assignee: 株式会社弘久社
Priority date: 2020-06-01
Filing date: 2021-05-13
Publication date: 2021-12-09
Also published as: JPWO2021246122A1

Abstract

[Problem] To provide a device which efficiently provides information for improving social values and enterprise values simultaneously by using SDGs as cores. [Solution] This information processing device (server computer) (12) acquires enterprise information, advertisement information, social issue information, and method information for solving social issues, and a mapping processing unit (24) maps the pieces of information to 17 goals and 169 targets of SDGs, creates a database, and stores the database in a storage unit (28). A matching processing unit (26) searches the database by using, as a search key, an enterprise name or text data input from a terminal device, and acquires 17 goals of related SDGs, the enterprise information, the advertisement information, or the like to reply to the terminal device.

Description

Information processing equipment, information processing methods, and information processing systems

The present invention relates to an information processing apparatus, an information processing method and an information processing system, and particularly to the processing and provision of information on SDGs (Sustainable Development Goals).

Conventionally, a technology for displaying an advertisement that matches the interests of a user has been known.

For example, Patent Document 1 describes an advertisement determination system in which an advertisement that is of interest to a user is displayed while respecting the intention of the advertiser. The server includes an advertisement database that stores the contents of the advertisement, a bid database that stores the category specified by the advertiser for each advertisement, and a matching processing unit that narrows down the advertisement candidates. The matching processing unit identifies the advertisement corresponding to the category of the displayed content as an advertisement candidate from the bid database, and the content indicating the degree to which the content of the advertisement matches the content of the displayed content for each of the advertisement candidates. It is provided with a second narrowing down processing unit that determines the evaluation and narrows down the advertisement candidates according to the content evaluation.

Japanese Unexamined Patent Publication No. 2013-125470

By the way, in recent years, interest in SDGs (Sustainable Development Goals) is rapidly increasing, and it is necessary to incorporate SDGs into management to strengthen the management base and open up new markets. It is increasing.

In addition, the idea of CSV (Creating Shared Value), in which companies actively capture social contributions and grow together in order to grow their core business, is becoming mainstream. The idea is to increase social value and corporate value by simultaneously solving social issues through daily business activities.

An object of the present invention is to provide a technique capable of efficiently providing a user with information capable of simultaneously improving social value and corporate value centering on SDGs against the background of an increase in SDGs or CSV.

The present invention compares each information of corporate information, advertising information, social problem information, and method information of social problem solving with 17 goals of SDGs (sustainable development goals), and each information has 17 goals. The mapping processing means for mapping to one or more, the storage means for storing the mapping result, and the mapping result are searched using the input information as a search key, and at least the corresponding SDGs, the corresponding company information, the corresponding advertising information, and the corresponding It is an information processing apparatus provided with a matching processing means for outputting either social problem information to be performed and method information for solving the corresponding social problem. Here, when the mapping processing means cannot map at least one of the information of the social problem information and the method information of the social problem solving, a new goal is added to the 17 goals of the SDGs according to the information. Then, it may be mapped to the new goal.

In one embodiment of the invention, the company information includes information about future business activities.

In another embodiment of the present invention, the input information is a company name.

In still another embodiment of the present invention, the input information is a content analysis result of a printed matter. Here, the matching processing means searches the mapping result using the input information as a search key, and corresponds to the SDGs, the corresponding company information, the corresponding advertising information, the corresponding social problem information, and the corresponding social problem solving. It may be output at the timing when all the method information of is obtained.

Further, the present invention is an information processing method using a computer, in which the processor of the computer executes a program stored in a memory to carry out corporate information, advertising information, social issue information, and social issues. The solution method information is acquired at a predetermined control cycle, and the respective information of the company information, the advertisement information, the social problem information, and the social problem solution method information is of SDGs (sustainable development goal). Compare with 17 goals, map each information to one or more of 17 goals to create a database, store the database in a storage device, search the database using the entered information as a search key, and at least It is an information processing method that outputs any one of corresponding SDGs, corresponding company information, corresponding advertising information, corresponding social problem information, and corresponding social problem solving method information.

Further, the present invention includes a terminal device and a server computer connected to the terminal device by a communication network, wherein the server computer includes corporate information, advertising information, social problem information, and method information for solving social problems. A storage unit that stores a database in which each piece of information is mapped to one or more of the 17 goals of SDGs (sustainable development goals) and the input information transmitted from the terminal device are used as search keys to search the database. The terminal device includes at least a processor that outputs any one of corresponding SDGs, corresponding company information, corresponding advertising information, corresponding social problem information, and corresponding social problem solving method information as a search result. Is an information processing system including an input unit for inputting the input information and a display unit for displaying the search result output from the server computer.

According to the present invention, it is possible to efficiently provide information for simultaneously improving social value and corporate value with SDGs as the core.

It is a system block diagram of an embodiment. It is a functional block diagram of the information processing apparatus of embodiment. It is a mapping explanatory diagram to 17 goals of SDGs of the enterprise information of an embodiment. It is a mapping explanatory diagram to the 169 target of SDGs of the enterprise information of an embodiment. It is a mapping explanatory diagram to 17 goals of SDGs of the advertisement information of an embodiment. It is a mapping explanatory diagram of SDGs to 169 targets of the advertisement information of an embodiment. It is a mapping result explanatory diagram of the company information, the advertisement information, the social problem information, and the method information of the social problem solution of an embodiment. It is a database explanatory diagram of embodiment. It is explanatory drawing of the matching process of embodiment. It is a screen explanatory view of the terminal apparatus of embodiment. It is a mapping explanatory diagram of another embodiment.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

<Basic principle>
First, the basic principle of this embodiment will be described.

In order to simultaneously improve social value and corporate value through efforts for SDGs and CSV, it is necessary for companies and organizations to publicize their business activities, products, services, etc. through appropriate media. For the provider who provides the medium, it is necessary to be able to efficiently obtain the information of the company or organization suitable for the medium.

For example, when a company publicizes its own business, product, or service by placing an advertisement on a certain printed matter, if it is clear that the content of these business or product can contribute to solving social issues. It is thought that the value of the company will also increase. Furthermore, if the contents of these businesses and products match the contents of the printed matter, it is expected that the image of the company will be further cultivated through the contents of the printed matter and the corporate value will be further enhanced.

Conventionally, techniques for displaying advertisements according to the content of the content are known on the Internet and the like, but advertisements that are determined to be related to the content or match the user's taste simply according to the content of the content are displayed. It only displays, and does not display advertisements that take SDGs and CSV into consideration.

Therefore, in this embodiment, focusing on the 17 goals of the SDGs and the 169 targets of the SDGs, various information such as company information and advertising information are mapped to the 17 goals of the SDGs and the 169 targets of the SGDs to map the SDGs. By creating a core database and using the database, information related to each of the 17 goals of the SDGs can be collectively provided.

By creating such a database and using it, the user can collectively acquire information related to the SDGs of the company by using the company name as a search key, for example. Further, for example, by using a specific goal of SDGs as a search key, information related to the goal can be collectively acquired.

The type of information is not particularly limited, but corporate information, advertising information, social problem information, and method information for solving social problems are particularly important, and by processing any combination of these information as a set, It can contribute to CSV that simultaneously improves social value and corporate value.

Hereinafter, this embodiment will be specifically described.

<Structure>
FIG. 1 shows a system configuration diagram using the information processing apparatus according to the present embodiment. The system includes a terminal device 10 and an information processing device 12. The terminal device 10 and the information processing device 12 are connected so as to be able to transmit and receive data via the communication network 14.

The terminal device 10 is composed of, for example, a personal computer (PC), an input device such as a keyboard and a mouse, a display device such as a liquid crystal display, a processor such as a CPU, and storage of an HDD (hard disk drive), SSD (solid state drive), and the like. It is equipped with a device and a communication interface. The user inputs various information from the input device of the terminal device 10. The terminal device 10 transmits the input information to the information processing device 12 via the communication network 14. Further, the terminal device 10 receives the processing result transmitted from the information processing device 12 and displays it on the display device. An example of the input information is company information such as a company name and an organization name, but the input information is not limited to this. The terminal device 10 may be composed of a mobile information terminal such as a smartphone. The terminal device 10 may function as a client in a server-client system.

The information processing device 12 is composed of, for example, a server computer, and includes an input device such as a keyboard and a mouse, a display device such as a liquid crystal display, a processor such as a CPU, and a storage device such as an HDD (hard disk drive) and SSD (solid state drive). And a communication interface. The information processing device 12 acquires various information via the communication network 14 at a predetermined control cycle, creates a database, and stores the information in the storage device. The various types of information are, specifically, corporate information, advertising information, social problem information, and method information for solving social problems. When the information processing apparatus 12 acquires these information, the information processing apparatus 12 maps each information to the SDGs.

The SDGs are described in the "2030 Agenda for Sustainable Development" adopted at the United Nations Summit in September 2015 as a successor to the Millennium Development Goals (MDGs) formulated in 2001. It is an international goal to aim for a sustainable and better world. Composed of 17 goals and 169 targets, it vows to "leave no one behind" on Earth. Specifically, the goals of 17 are as follows.
Goal 1. Goal to end all forms of poverty everywhere 2. Goals to end hunger, ensure food security and improve nutritional status, and promote sustainable agriculture. 4. Goals to ensure healthy lives and promote welfare for all people of all ages. Goal 5. Providing fair and quality education for all and promoting lifelong learning opportunities. Achieve gender equality and empower all women and girls Goal 6. Make water and sanitation facilities available to all and ensure sustainable water and sanitation management Goal 7. 8. Make affordable, reliable, sustainable and modern energy available to all. For all, the goal is to promote sustainable economic growth that is sustainable and unexcluded, full and productive employment, and decent work. Goal 10. Build resilient infrastructure, promote sustainable industrialization in which everyone can participate, and promote innovation. Goals to reduce domestic and international inequality 11. Goal 12. Make cities and human settlements safe, resilient and sustainable without excluding anyone. Goal 13. Ensure sustainable consumption and production. Implement emergency measures to combat climate change and its impacts Goal 14. Conservation and sustainable use of the ocean and marine resources for sustainable development Goal 15. Goal 16. Protect and restore terrestrial ecosystems, promote sustainable use, manage sustainable forests, stop desertification, prevent and restore land degradation, and stop biodiversity loss. Goal 17. Promote a peaceful and open-minded society for sustainable development, make the judiciary available to all, and build an effective, accountable and non-excluding mechanism at all levels. Strengthen implementation measures and revitalize "Global Partnerships for Sustainable Development"

In addition, 169 targets are set for each of the above 17 goals. For example, the target of Goal 1 is as follows.
Goals 1. End all forms of poverty everywhere 1.1 End extreme poverty everywhere, currently defined as people living on less than $ 1.25 a day by 2030 ..
1.2 By 2030, at least halve the proportion of men and women of all ages who are in poverty in all respects set by each country.
1.3 Implement appropriate social protection systems and measures in each country, including achieving a minimum standard of living for all, and achieve adequate protection for the poor and vulnerable by 2030. do.
1.4 By 2030, ensure that all men and women, especially the poor and vulnerable, have equal rights to financial resources and ownership of basic services, land and other property. And access to financial services including administrative authority, heritage, natural resources, appropriate new technologies and microfinance.
1.5 By 2030, increase resilience of the poor and vulnerable to changing conditions, and suffer from extreme climatic and other economic, social and environmental impacts and disasters. Reduce the risk of damage.
1. 1. a. Through strengthening development cooperation, etc., to provide appropriate and predictable means to developing countries, especially least developed countries, with the aim of implementing plans and policies to end poverty in all aspects. Ensure that a significant amount of resources are mobilized from various sources.
1. 1. b To support the expansion of investment in efforts to eliminate poverty, create an appropriate policy framework at the national, regional and international levels based on development strategies that fully consider the poor and gender.

The information processing apparatus 12 maps the company information, the advertisement information, the social problem information, and the method information of the social problem solution to one or more of the 17 goals of the SDGs and the target of the 169, so that the 17 of the SDGs A database in which goals, 169 targets, company information, advertising information, social problem information, and social problem solving method information are associated with each other is created and stored in a storage device. The information processing apparatus 12 repeatedly acquires company information and the like at a predetermined control cycle, and sequentially updates the database. Further, when the information processing apparatus 12 receives the input information from the terminal apparatus 10, the information processing apparatus 12 searches the database using the input information as a search key, acquires the information related to the input information, and returns the information to the terminal apparatus 10.

The communication network 14 is a public line or a dedicated line, and may be wired or wireless. An example of the communication network 14 is the Internet, which may be a VPN (Virtual Private Network). The information processing apparatus 12 collects and accumulates corporate information, advertising information, social problem information, and social problem solving method information widely disclosed via the Internet at a predetermined control cycle, and updates the database. .. The information processing device 12 may be a cloud server or a Web server that provides a cloud service via the Internet. Here, the web server means a server computer that provides HTML and object display to a web browser of software running on the terminal device 10.

FIG. 2 shows a functional block diagram of the information processing apparatus 12. The information processing apparatus 12 has a corporate information acquisition unit 16, an advertisement information acquisition unit 18, a social problem information acquisition unit 20, a social problem solving method information acquisition unit 22, a mapping processing unit 24, and a matching processing unit 26 as functional blocks. , And a storage unit 28.

The corporate information acquisition unit 16 acquires corporate information via a communication network 14 such as the Internet. Corporate information is information about companies and organizations, specifically,
・ Basic information of companies and organizations (company name, industry, location, phone number, email address)
・ Corporate number ・ Current business activity content ・ Future business activity content, etc.

Here, regarding the current business activity contents, in particular, the social contribution described on the HP (homepage) of the company concerned, CSR (Corporate Social Responsibility), ESG (Environment), Social ( Get information on activities related to (society), Governance (corporate governance)), and SDGs initiatives. For example, a company's HP describes a "CSR report" and "initiatives for SDGs", and these information is selectively acquired.

In addition, regarding future business activity contents, information on social contributions in "future efforts" described on the website of the company concerned and activity contents related to future efforts for CSR, ESG, and SDGs is selectively selected. get. The details of future business activities can be effectively obtained by using the securities report, etc. described on the IR page.
For example, in the investor information of the HP of a certain company, as a medium-term management plan of a securities report,
"Medium-term management plan"
We place the utmost importance on fostering a distinctive corporate image.
Announced ESG strategy "*****". It is described that we will shift from "good manufacturing" to "good manufacturing" from an ESG perspective, and provide people, society, and earth-friendly products and services.

The advertisement information acquisition unit 18 acquires advertisement information via a communication network 14 such as the Internet. Advertising information is information about advertisements of companies and organizations, specifically,
・ Products
・ Services, corporate image, employee education, etc.

This information can be obtained from the company's website, video site, etc.

The social issue information acquisition unit 20 acquires social issue information via a communication network 14 such as the Internet. Social issue information is information on issues or problems that society should tackle, and for example, social issues are posted on a specific website on the Internet. Social issues can also be obtained from government agency white papers, research institutes, and published data from think tanks. For example, as a social issue for a specific website,
1. 1. Environmental destruction, heat island, garbage problem, radioactivity problem, biodiversity, global warming 2. Children waiting for education, media net literacy, class collapse, girls' education in developing countries, literacy rate problems, young carers 3. Culture Print culture (electronic book), regional sports, inheritance of traditional culture, dissemination of Japanese culture 4. Economic income disparity, work-life balance, BOP support, female leader training, restructuring 5. Ethics Animal Rights, Fair Trade, Corporate Ethics, Black Corporate Issues 6. Human rights abuse, diversity, harassment, acceptance of minorities, employment of persons with disabilities 7. Population late marriage, unmarried, aging society, rapid population increase in developing countries 8. Medical care problems, phytotoxicity, medical disparity, promotion of early examination 9. Citizen's lifestyle-related diseases, childcare for sick children, NPO support, disaster area support, politics 10. Resource eco, electricity liberalization, rare metals, resource depletion, nuclear power 11. Safe personal information, young crime, fraud, drugs, natural disasters, war 12. It is listed as food and food safety, food waste, agriculture, drought, hunger, etc.

By using the number of appearances in mass media such as newspapers, it is possible to extract and acquire social issues of particular interest. Further, the social issue information is not limited to these, and for example, space debris (space debris) that threatens artificial satellites existing in outer space may be included in the social issue information.

The method information acquisition unit 22 for solving social problems acquires method information for solving social problems via a communication network 14 such as the Internet. The method information for solving a social problem is information about a method or means necessary for solving the social problem, and can be obtained from a specific website. The method information for solving social problems includes the right holder and its information source in addition to the method for solving social problems. Right holders include researchers and groups, including individuals. In addition, method information for solving social problems can be obtained from book information and papers. It may be obtained from materials provided or issued by public libraries, archives, museums, academic research institutes, etc. Examples of method information for solving social problems are radio calisthenics for health promotion, specific exercise methods, breathing methods, flexible exercises, or educational methods that enhance self-affirmation and prevent bullying through personal portfolios. Further, the method information for solving social problems includes a method of grasping and removing space debris with a robot arm, a method of securing and removing space debris with a net, and the like.

The user may search the Internet or the like and manually input the company information, the advertisement information, the social problem information, and the method method for solving the social problem into the information processing apparatus 12.

The mapping processing unit 24 maps each of the acquired company information, advertising information, social problem information, and method information for solving social problems to one or more of 17 goals and 169 targets of SDGs. Here, "mapping" means the work of associating different information or data with each other by assigning another information or data to one piece of information or data. Therefore, mapping company information to the 17 goals and 169 targets of the SDGs means correlating company information by assigning it to one or more of the 17 goals of the SDGs, and mapping company information to the 169 targets of the SDGs. By assigning to one or more, it means to relate to each other. The same applies to the mapping of advertising information, the mapping of social problem information, and the mapping of method information for solving social problems. In addition, "one or more" means that, for example, certain information constituting corporate information is not limited to one of the 17 goals of the SDGs (for example, goal 1), but also for a plurality of goals (for example, goals). This is because there are cases where 1 and goal 2) can be met. When the mapping processing unit 24 maps company information, advertising information, social problem information, and social problem solving method information to 17 goals and 169 targets of SDGs, the mapping results are stored in the storage unit 28 as a database. do.

The mapping processing unit 24 analyzes the acquired text data such as company information, extracts keywords, and maps them to 17 goals and 169 targets of SDGs using the extracted keywords. In addition to the text data, image data may be used for mapping, or a machine-learned neural network, for example, a deep neural network may be used for mapping.

Hereinafter, a case where a machine-learned neural network is used as the mapping processing unit 24 will be described.

The teacher data used for machine learning is given as a set of a multidimensional vector that is the input of the network and a target value that is the output of the neural network corresponding to it. The neural network may be a forward propagation type in which signals propagate in order from the input layer to the output layer.

Specifically, the neural network is configured to include a processor, a memory, and an input / output interface (I / F). The memory stores the neural network. The memory is specifically composed of a volatile memory or a non-volatile memory. The memory also stores a processing program executed by the processor.

The processor processes the input signal using a neural network stored in the memory (for example, a deep neural network), and outputs the processing result as an output signal. The input signal is supplied to the processor via the input / output I / F, and the output signal is output to the outside via the input / output I / F. The output signal may be supplied to an external computer, or may be supplied to an external server or the like via a communication line (for example, the Internet or the like).

More specifically, the deep neural network includes an input layer, an intermediate layer, and an output layer. An input signal is input to the input layer. The intermediate layer is composed of a plurality of layers and sequentially processes input signals. The output layer outputs an output signal based on the output from the intermediate layer. Each layer has a plurality of neurons (units), and is regarded as an activated neuron by the activation function f.

There are a ₁ ^l , a ₂ ^l , ..., a _m ^l as neurons in layer l, and the weight vector between layer l and layer l + 1 is w ^l = [w ₁ ^l , w ₂ ^l , ..., w _m ^l ] If ^T , the neurons in layer l + 1 are
a ₁ ^{l + 1} = f ((w ₁ ^l ) ^T a ^l )
・
・
a _m ^{l + 1} = f ((w _m ^l ) ^T a ^l )
Is. However, the bias term is omitted here as zero.

In deep neural network learning, learning data is input and the loss is calculated by the difference between the target value and the output value corresponding to the learning data. The calculated loss is back-propagated by the neural network to adjust the parameters of the deep neural network, that is, the weight vector. The next training data is input to the deep neural network with the weight adjusted, and the loss is calculated again by the difference between the newly output output value and the target value. The weight vector of the deep neural network is readjusted by back-propagating with the recalculated loss and the neural network. By repeating the above processing, the weight vector of the deep neural network is optimized. The weight vector is initially initialized to an appropriate value, and then it is converged to the optimum value by repeating learning.

As described above, when text data, keywords extracted from it, or images are input, machine learning is performed so as to output one or more of 17 goals and 169 targets of SDGs, and a machine-learned deep neural network is used. Map from text data such as company information, keywords, images, etc.

The matching processing unit 26 searches the database stored in the storage unit 28 using the input information transmitted from the terminal device 10 as a search key, and 17 goals and 169 targets of SDGs related to the input information, company information, and advertisements. At least one of information, social problem information, and social problem solving method information is acquired and returned to the terminal device 10. For example, when a specific company name or group name is transmitted as input information from the terminal device 10, the matching processing unit 26 includes company information matching the company name or group name and 17 goals of SDGs associated with the company information. And 169 Target, advertisement information, social problem information, and method information for solving social problems are acquired as a set and returned to the terminal device 10. As a result, the user who operates the terminal device 10 collectively collects 17 goals and 169 targets of SDGs related to the input specific company name or organization name, advertising information, social problem information, and social problem solving method information. Can be obtained.

Further, as will be described later, when the text data of the printed matter is transmitted from the terminal device 10 as input information, the content of the text data is the company information, the advertisement information, and the society related to the corresponding SDGs 17 goals and 169 targets. The target problem information and the social problem solving method information are acquired from the database as a set and returned to the terminal device 10. As a result, the user who operates the terminal device 10 can collectively obtain company information and the like that match the input text data.

The storage unit 28 is composed of a storage device such as an HDD or SDD, and stores a database that is a mapping result. In the present embodiment, the storage unit 28 is built in the information processing device 12, but may be connected to the communication network 14 as a separate server computer.

The mapping processing unit 24 and the matching processing unit 26 are composed of one or more processors. The processor realizes a mapping process and a matching process by reading and executing a program stored in a program memory such as a ROM or an HDD. One CPU may execute the mapping process, and another CPU may execute the matching process. Processors include general-purpose processors (eg CPU: Central Processing Unit), dedicated processors (eg GPU: Graphics Processing Unit, ASIC: Application Specific Integrated Circuit, FPGA: Field Programmable Gate Array), programmable logic devices, etc. Is done.

The processor may cooperate with the communication interface to realize the corporate information acquisition unit 16, the advertisement information acquisition unit 18, the social issue information acquisition unit 20, and the method information acquisition unit 22 for solving social issues.

The following is a list of processes executed by the processor based on a program composed of multiple instructions.
(1) Acquire company information (2) Acquire advertising information (3) Acquire social issue information (4) Acquire method information for solving social issues (5) Corporate information, advertising information, social Create a database by mapping problem information and social problem solving method information to 17 goals and 169 targets of SDGs, respectively. (6) Repeat steps (1) to (5) to update the database (7). ) The database is searched using the input information from the terminal device 10, and at least one of 17 goals and 169 targets of matching SDGs, company information, advertising information, social problem information, and method information for solving social problems is stored in the terminal. Reply to device 10.

Hereinafter, the mapping process and the matching process in the processor will be described more specifically.

FIG. 3 schematically shows a mapping process of company information. The corporate information 40 includes basic information, a corporate number, current initiative information, and future (future) initiative information. The mapping processing unit 24 extracts current initiative information and future initiative information from the company information, and based on these text data and the like, sets one or more of the 17 goals of the SDGs (indicated by reference numeral 30 in the figure). Map. In Fig. 3, the current efforts information is shown.
"1. Let's get rid of poverty"
Mapped to, future initiative information,
"7. Energy for everyone and clean"
"13. Specific measures for climate change"
Mapped to.

For example, as information on the current efforts of a company
"It is estimated that there are about 610,000 middle-aged and elderly people aged 40 to 64 who are in a state of withdrawal, and if the aging progresses as it is, parents will be in their 80s and children will be in their 50s, and both parents and children will have a difficult life. There is a concern that the 8050 problem will become more serious. We will further accelerate our efforts to prevent the isolation of these people. "
When information such as "8050", "life", "poverty", "isolation", etc. is obtained, the information is "1. Eliminate poverty".
Map to.

In addition, as information on future efforts of the company concerned,
"We have a policy of making all vehicles sold by 2025 electric vehicles such as EVs and HVs, and while taking advantage of new services, we will raise the level of vehicle sales and focus on energy strategies centered on electric vehicles. "
When information such as "EV", "HV", "electric vehicle", "energy", etc. is obtained, the information is given to "7 Energy for everyone and clean".
"13. Specific measures for climate change"
Map to.

FIG. 4 schematically shows the mapping of the SDGs of the company information 40 to the 169 target (indicated by reference numeral 32 in the figure).
"1 Let's get rid of poverty"
This is an example of mapping to the seven targets that make up. Information on current efforts is "1. Let's get rid of poverty"
When mapped to, it further maps to one or more of the goals.
For example, as information on current efforts, "Some middle-aged and elderly people who are in a state of withdrawal are in a state of extreme poverty, and actively utilize small-amount financial services including microfinance for these people. We are doing it. "
If you get information such as
"1.1 By 2030, end extreme poverty everywhere, which is currently defined as people living on less than $ 1.25 a day."
"1.4 By 2030, ensure that all men and women, especially the poor and vulnerable, have equal rights to financial resources and possession of basic services, land and other property. Make access to financial services, including rights and control, inheritance, natural resources, appropriate new technologies and microfinance. "

FIG. 5 schematically shows a mapping process of advertisement information. The advertisement information 50 includes product information, service information, corporate image information, and employee education information. The mapping processing unit 24 extracts, for example, product information and employee education information from the advertisement information, and maps it to one or more of the 17 goals of the SDGs (indicated by reference numeral 30 in the figure) based on these text data and the like. do. In FIG. 5, the product information is
"3. Health and welfare for all"
"6. Safe water and toilets all over the world"
Mapped to, employee education information,
"14 Let's protect the richness of the sea"
Mapped to.

For example, as product information of a certain company
"The electronic medical record system now supports online medical care covered by medical insurance."
If you obtain information such as "3. Health and welfare for all", use the information based on keywords such as "electronic medical records" and "online medical care".
Map to.

In addition, as product information of the company concerned,
"We have developed a technology for controlling sewage treatment using artificial intelligence and are providing it mainly to emerging countries."
When information such as "6 Safe water and toilets are provided all over the world" based on keywords such as "sewage treatment".
Map to.

FIG. 6 schematically shows the mapping of the advertising information 50 to the 169 targets (indicated by reference numeral 34 in the figure) of the SDGs.
"3. Health and welfare for all"
This is an example of mapping to the targets that make up. Product information is "3. Health and welfare for all"
When mapped to, it further maps to one or more of the goals.
For example, as product information, "We will promptly provide AIDS treatment drugs and corona infection treatment drugs."
If you get information such as
"By 3.3 2030, eradicate infectious diseases such as AIDS, tuberculosis, malaria and neglected tropical diseases, and confront hepatitis, water-borne diseases and other infectious diseases."
Map to.

Similarly, the social problem information and the method information for solving the social problem are mapped to one or more of the 17 goals and 169 targets of the SDGs.

FIG. 7 schematically shows the results of mapping the company information 40, the advertisement information 50, the social problem information 60, and the method information 70 for social problem solving to the 17 goals and 169 targets of the SDGs, respectively. By such mapping, the company information 40, the advertisement information 50, the social problem information 60, and the method information 70 for social problem solving are related to each other with the 17 goals and 169 targets of the SDGs as the core. For example, the company name constituting the company information 40 and the current activity information of the company are mapped to "2. Zero hunger", and the product information of the company constituting the advertising information 50 is "2. Zero hunger". When a certain social problem information and a certain social problem solving method information are mapped to "2. Hunger to zero", they are mapped to the same "2. Hunger to zero" goal. Information on the company's current efforts, product information on the company, social issues, and method information for solving social issues are associated as a set of information.

FIG. 8 shows an example of the database 80 created by mapping in the mapping processing unit 24.

In the database 80, company information, advertising information, social issue information, and social solution method information are associated with each of the 17 goals and 169 targets of SDGs (only 17 goals are shown in the figure for simplification). For example, the SDGs "1. Let's get rid of poverty" (in the figure, it is simply abbreviated as "1").
Is associated with A11 and A12 of corporate information, B11, B12, B13 of advertising information, C11, C12 of social problem information, and D11, D12, D13 of method information of social problem solving. Similarly, the SDGs “2. Zero hunger” (abbreviated simply as “2” in the figure).
Is associated with A21 and A22 of corporate information, B21 of advertising information, C21, C22 and C23 of social problem information, and D21 of method information for solving social problems. Here, A11, A21, and the like are identification codes (IDs) for specifying each information, and each ID corresponds to the acquired specific information content. for example,
A11 ... "It is estimated that there are about 610,000 middle-aged and elderly people aged 40 to 64 who are in a state of withdrawal, and if the aging progresses as it is, parents will be in their 80s and children will be in their 50s. There is a concern that the 8050 problem, which is a difficult life for both, will become more serious. We will further accelerate efforts to prevent the isolation of these people. "
B31 ... "The electronic medical record system now supports online medical care covered by medical insurance."
And so on. The acquired specific information content is stored in the storage unit 28 integrally with the database 80 or separately from the database 80 in association with the ID of the database 80.

Since the 17 goals and 169 targets of SDGs, company information, advertising information, social problem information, and method information for solving social problems are associated with each other by the database 80, the matching processing unit 26 uses any of them as a search key in the database. By searching for 80, other information associated with the search key can be easily searched and obtained.

For example, by searching the database 80 using the company name constituting the company information as a search key, 17 goals and 169 targets of SDGs associated with the current activity information of the company, advertising information, social issues, and social You can get the method information of problem solving. Alternatively, by searching the database 80 using a specific goal or target of SDGs as a search key, company information, advertising information, social problem information, and method information for solving social problems associated with the goal or target of the SDGs can be obtained. It can be obtained as a set. In this case, it becomes possible to extremely easily acquire a company related to specific SDGs, its products, services, and the like.

Next, as an example of the usage mode of the database 80 in the present embodiment, a case of searching for an advertiser of printed matter and advertising information will be described as an example.

FIG. 9 schematically shows a process when searching for an advertiser and advertising information of a printed matter using the information processing apparatus 12 of the present embodiment.

First, the user inputs the text data of the printed matter 90 from the terminal device 10 and transmits it to the information processing device 12 via the communication network 14.

When the information processing device 12 inputs text data from the terminal device 10, the content analysis unit 92 analyzes the text data, and determines whether the content of the text data corresponds to the 17 goals of SDGs or the 169 target. judge. The content analysis unit 92 can analyze the text data by using a known analysis technique. For example, morphemes are extracted from text data, the extracted morphemes are collated with one or more words that characterize each of the 17 goals of SDGs, and the content of the text data is based on the number of words that match the extracted morphemes. Are classified as one or more of the 17 goals of SDGs.

The content analysis unit 92 may collaborate with the mapping processing unit 24 to classify the content of the text data into one or more of the 17 goals of the SDGs. For example, the mapping processing unit 24 is a machine-learned deep neural network, text data is input to the deep neural network, and one or more of the 17 goals of the SDGs are output. Further, the text data may be, for example, text data of a certain story. Specifically, the story says, "... I read the story of a family living as a refugee in a poor country at a bookstore during this time. Living in the trash and using it from the trash. It's a story of a family who makes a living by picking up trash. One of the children is getting sick with a bigger head and can't walk, but parents are just as important as other children. I'm raising ... "
The content analysis unit 92 analyzes this and classifies this story into one of the 17 goals of the SDGs.

The content analysis unit 92 is realized by a processor such as a CPU or GPU, similarly to the mapping processing unit 24. The content analysis unit 92 may be configured integrally with the mapping processing unit 24. Further, the terminal device 10 includes a content analysis unit 92, and the analysis result of the text data may be transmitted to the information processing device 12.

The content analysis unit 92 analyzes the text data of the printed matter 90 and classifies it into one or more of the 17 goals of the SDGs, and outputs the result to the matching processing unit 26. For example, as shown in FIG. 9, the classification result of the text data is "3 Health and welfare for all".
"16 Peace and justice for all"
If so, these results are output to the matching processing unit 26.

The matching processing unit 26 searches the database 80 using these SDGs goals as a search key, and acquires company information, advertising information, social problem information, and social problem solving method information associated with the SDGs goals. do. for example,
"3 Health and welfare for all"
Acquires A31 as corporate information, B31 as advertising information, C31 as social problem information, and D31 as method information for solving social problems. More specifically, the company information includes the company name, information on future efforts of the company, product information, and the like.

The matching processing unit 26 returns the matching result 94 obtained by searching the database 80 to the terminal device 10. The terminal device 10 receives the matching result 94 from the information processing device 12 and displays it on the display device. By visually recognizing the matching result 94 displayed on the display device, the user can obtain corporate information, advertising information, social problem information, and social problem solving related to the text data of the printed matter 90 with the goal of SDGs as the core. Method information can be listed.

Here, it is not necessary that all of the company information, advertising information, social problem information, and method information for solving social problems related to the goals of SDGs exist, and any information may exist. For example, if there is no corporate information or advertising information related to the goals of SDGs, and there is "eradication of bullying" as social issue information and "personal portfolio" as method information for solving social issues, only this information Should be displayed. From this information, the user may separately investigate the company or organization that provides the method for solving the social problem on the Internet or the like, if necessary.

In addition, one of the features of this embodiment is that not only current initiative information but also future initiative information is used as corporate information. The mapping processing unit 24 acquires information on future efforts from the securities report of the company and maps it to one or more of the 17 goals and 169 targets of the SDGs, and this mapping processing is the intended intention of the company. It is executed independently of. Therefore, as a result of creating the database 80, future efforts information, a specific product or service, a specific social problem, and a specific method of solving the social problem are associated with each other regardless of the intention of the company. In some cases, it is expected that this will lead to new relevance that was not expected by the company concerned.

In this way, the user acquires the company information and the advertisement information of the advertisement suitable for the content of the text data as the advertisement to be printed on the printed matter 90, and appropriately contacts these companies to place the advertisement on the printed matter 90. Can be requested. In FIG. 9, the broken line indicates that the advertisement is placed on the printed matter 90 (or the method information for solving the social problem is provided) based on the matching result 94. For companies, advertisements (or method information for solving social problems) suitable for text data content can be placed (provided to the customer), and efforts for SDGs can be appealed, which can contribute to improving the corporate image. In this sense, the information processing apparatus 12 can support the CSV of a socially influential company.

FIG. 10 shows an example of a screen 100 displayed on the display device of the terminal device 10. This is a case where a company / organization name is input as a search key, and the user inputs a desired company / organization name in the input field 102 using a keyboard or the like and operates the transmission button 103. When inputting text data, it may be configured to select and input "text data" from a pull-down menu or the like.

Further, the matching processing result in the information processing apparatus 12 is displayed as a "search result", and for example, SDGs information, company information, advertisement information, social problem information, and social problem solving method information are output fields 104, respectively. It is displayed in ~ 112.

Although the embodiments of the present invention have been described above, the present invention is not limited to this, and various modifications are possible.

For example, in the present embodiment, the advertisement placement on the printed matter 90 is exemplified, but it can also be applied to TV commercials and video distribution on the Internet.

Further, in the present embodiment, the user may arbitrarily select a plurality of SDGs, company information, advertising information, social problem information, and social problem solving method information as search results. To exemplify the combination to be selected,
-Corporate information and advertising information-SDGs and corporate information and advertising information-Corporate information and social issue information and method information for solving social issues-Advertising information and method information for solving social issues, etc.

Further, in the present embodiment, the company information and the like are mapped to the 17 goals and the 169 targets of the SDGs, but they may be simply mapped to only the 17 goals or only the 169 goals without mapping to the 169 targets. In short, it may be mapped to at least one of the 17 goals of the SDGs and the 169 targets.

Further, in the present embodiment, corporate information and the like are mapped to 17 goals of SDGs and 169 targets, but at least one of corporate information, advertising information, social problem information, and method information for solving social problems is 17 of SDGs. It is assumed that neither the goal nor the 169 target is applicable and mapping is not possible. For example, there is a case where a certain social problem information and a certain social problem solving method information do not correspond to any of the 17 goals of the SDGs.

Specifically, as social issue information, "space debris are satellites that do not fall naturally, are not thrown into outer space, and continue to orbit outside the Earth's atmosphere forever, and these space debris When the density exceeds a certain level, the debris collide with each other and the space debris increases in a chain reaction. "
Suppose that the information is acquired. The social issue information cannot be properly mapped to any of the 17 goals of the SDGs. Similarly, as method information for solving social problems, "Space debris is removed by stretching a conductive string in low earth orbit and dropping it to the earth with the electromagnetic force generated by energizing it" from a specific website. do"
Suppose that the information is acquired. The method information for solving social problems cannot be appropriately mapped to any of the 17 goals of the SDGs.

In such a case, the mapping processing unit 24 additionally creates a goal "18. Other" as the 18th goal in addition to the 17 goals of the SDGs, and collects these information as the goal of "18. Other". Map to. Of course, instead of "18. Others", additional goals "99. Others" were created in preparation for the additional formulation of SDGs goals, and the collected information was used as the "99. Others" goal. It may be mapped.

After that, when the 17 goals of the SDGs were revised and new space-related goals were formulated, the mapping processing unit 24 extracted and extracted the information group mapped to the goal of "18. Others" from the database 80. Remap information to space-related goals. That is, the 17 goals and 169 targets of the SDGs and the database 80 of the present embodiment need not be limited to a specific number of goals and targets, and it is desirable to consider the possibility of expansion in the future.

In addition, since social problem information appears sequentially with the progress of society and there is a tendency for 17 goals of SDGs to be formulated to confirm this, the collected social problem information (and the method of solving social problems) It is often the case that some of the information) cannot be mapped to any of the 17 goals of SDGs, so it is effective to analyze the content of the information that cannot be mapped and to newly establish and map new goals that match the information. Will. If you explain according to the above example, by extracting keywords such as "space debris", it is judged that it is a social issue about garbage in the universe, and a new goal "18 clean the universe" is established. Then, map it here, etc.

In FIG. 11, a new goal of "18 clean the universe" was created and added to the 17 goals of the SDGs, and a part of social problem information that was not mapped to any of the 17 goals was newly added. The process of mapping to the goal of "18 Clean the Universe" is schematically shown. The mapping processing unit 24 additionally creates a goal of "18 clean the universe" based on keywords such as "space debris". As a specific process of the mapping processing unit 24,
(A) Calculate the degree of conformity for each of the 17 goals of the SDGs of certain social task information (b) Compare the calculated degree of conformity with the threshold value (c) The degree of conformity is less than the threshold value in all 17 goals and conform When it is determined that there is no goal to be created, a new goal is added (d) Mapping is performed to the newly added goal.

In addition, when another goal is officially formulated for the 17 goals of the SDGs, the degree of coincidence between the newly formulated goal and the goal originally created by the mapping processing unit 24 is calculated and matched. If so, the integrated process of both is executed. Specifically, if the 17 goals of the SDGs are newly formulated as "18 universe is safe and for everyone", the goal is considered to be consistent with "18 universe clean" and "18 universe is clean". "Cleanly" is integrated into "18 Space is safe and belongs to everyone". The degree of conformity can be calculated, for example, by extracting morphemes from the collected social task information and counting the number existing in each of the 17 goals, but is not limited to this. Known techniques for classifying text into multiple categories, such as Bayes classification, support vector machines, neural networks, decision trees, concept mining, etc., can be used. The same applies to the degree of agreement.

Further, in the present embodiment, when the user inputs a specific goal out of the 17 goals of SDGs as input information or inputs the content analysis result of the printed matter 90, at that time, the input information is used as a search key in the database 80. If the corresponding information cannot be obtained by searching, the information is continuously extracted and the database 80 is updated, and at a certain point, corporate information, advertising information, and social issues corresponding to a specific goal are obtained. When a set of information and method information for solving social problems is prepared, the matching processing unit 26 may push-notify the user of the set and output the set. As a result, the user can acquire the set of information at the timing when the set of information is prepared, and can request the company to place an advertisement or the like.

10 Terminal equipment, 12 Information processing equipment, 14 Communication network, 16 Corporate information acquisition department, 18 Advertising information acquisition department, 20 Social issue information acquisition department, 22 Social issue resolution method information acquisition unit, 24 Mapping processing unit, 26 Matching processing unit, 28 storage unit.

Claims

Compare each piece of corporate information, advertising information, social issue information, and social issue solution method information with at least one of the 17 goals of the SDGs (Sustainable Development Goals) and 169 targets, and compare each information. A mapping process that maps to at least one of 17 goals and 169 targets.
A storage means for storing mapping results and
The mapping result is searched using the input information as a search key, and at least one of the corresponding SDGs, the corresponding company information, the corresponding advertising information, the corresponding social problem information, and the corresponding social problem solving method information is output. Matching processing means and
Information processing device equipped with.
When the mapping processing means cannot map at least one of the social problem information and the method information for solving the social problem, the mapping processing means adds a new goal to the 17 goals of the SDGs according to the information, and the above-mentioned The information processing apparatus according to claim 1, which maps to a new goal.
The information processing device according to any one of claims 1 and 2, wherein the company information includes information on future business activities.
The information processing device according to any one of claims 1 and 2, wherein the input information is a company name.
The information processing apparatus according to any one of claims 1 and 2, wherein the input information is a result of content analysis of printed matter.
The matching processing means searches the mapping result using the input information as a search key, and corresponds to SDGs, corresponding company information, corresponding advertising information, corresponding social problem information, and corresponding social problem solving method information. The information processing apparatus according to claim 5, which outputs all of the above at the timing when all of the above are obtained.
It is an information processing method using a computer.
The processor of the computer is executed by executing a program stored in the memory.
Acquire company information, advertising information, social problem information, and method information for solving social problems in a predetermined control cycle.
Each of the company information, the advertisement information, the social problem information, and the method information for solving the social problem is compared with at least one of the 17 goals of the SDGs (Sustainable Development Goals) and 169 targets. Create a database by mapping each piece of information to at least one of 17 goals and 169 targets.
The database is stored in a storage device, and the database is stored in a storage device.
The database is searched using the entered information as a search key, and at least one of the corresponding SDGs, the corresponding company information, the corresponding advertising information, the corresponding social problem information, and the corresponding social problem solving method information is searched. Output,
Information processing method.
When the processor cannot map at least one of the social problem information and the method information for solving the social problem, the processor adds a new goal to the 17 goals of the SDGs according to the information, and the new goal. The information processing method according to claim 7.
With the terminal device
A server computer connected to the terminal device via a communication network,
Equipped with
The server computer is
A database that maps corporate information, advertising information, social issue information, and method information for solving social issues to at least one or more of the 17 goals of SDGs (Sustainable Development Goals) and 169 targets. A storage unit that memorizes
The database is searched using the input information transmitted from the terminal device as a search key, and the corresponding SDGs, the corresponding company information, the corresponding advertising information, the corresponding social problem information, and the corresponding social problem solving method information are searched. A processor that outputs at least one of the above as a search result, and
Equipped with
The terminal device is
An input unit for inputting the input information and
A display unit that displays the search results output from the server computer, and
To prepare
Information processing system.