WO2021246058A1

WO2021246058A1 - Cm contract work assisting device, cm contract work assisting method, and recording medium with cm contract work assisting program stored therein

Info

Publication number: WO2021246058A1
Application number: PCT/JP2021/015147
Authority: WO
Inventors: 達也杉浦
Original assignee: 日本電気株式会社
Priority date: 2020-06-04
Filing date: 2021-04-12
Publication date: 2021-12-09
Also published as: JP7485025B2; JPWO2021246058A1

Abstract

A broadcast contract work assisting device 40 comprises: an acquisition unit 41 which acquires information showing commercial message (CM) sales limits of a plurality of broadcast stations 60; a sales limit display unit 42 which displays each corresponding CM sales limit of the plurality of broadcast stations 60 on one display screen 50; a reception unit 43 which receives an input of information showing purchase desire for the corresponding sales limit; a purchase desire display unit 44 which displays, on the display screen 50, the information showing the input purchase desires according to different aspects between the plurality of broadcast stations 60; and a transmission unit 45 which transmits, to a specified broadcast station 60, the information showing the corresponding purchase desire for the specific broadcast station 60 among the plurality of broadcast stations 60, thereby improving convenience when work required for CM broadcast contract work based on the entire CM broadcast contract policy is performed with the plurality of broadcast stations.

Description

A recording medium in which an advertising contract work support device, an advertising contract work support method, and an advertising contract work support program are stored.

The present invention relates to an advertising contract work support device, an advertising contract work support method, and an advertising contract work support program.

The broadcasting station publishes the sales frame of CM (also called advertisement) on the CM (Commercial Message) sales site on the Internet, and the sponsor or advertising agency drafts and concludes a CM broadcasting contract through this CM sales site. Is being done. Further, there are expectations for technology for easily and quickly performing the procedure related to this CM broadcasting contract.

As a technique related to such a technique, in Patent Document 1, an auction site is opened on the Internet, and an advertising space that can be selected based on the area and the date and time on the auction site is selected with respect to the area and the date and time according to the display screen. The method of selling the advertising space is disclosed. In this method, when there is a trailing bidder who bids a bid amount exceeding the bid amount of the preceding bidder, a notification email to that effect is automatically sent from the management server to the preceding bidder. In this method, it is determined that the bidder who bids the highest bid among the bidders has won the bid on the successful bid date and time, and the successful bidder is automatically sent a notification email to that effect from the management server.

Further, Patent Document 2 includes a center server, a communication terminal operated by a user connected to the center server via a communication network, and a server of each television station connected to the center server via the communication network. The CM broadcast frame sales system is disclosed. The center server in this system includes a broadcast frame database that stores broadcast frame information of each TV station. When a request for viewing broadcast frame information about a specific TV station is output from the user's communication terminal, the center server extracts the relevant broadcast frame information from the broadcast frame database and transmits it to the communication terminal. When the purchase request for a specific broadcast frame is output from the communication terminal, the center server associates the user's identifier with the broadcast frame and registers the purchase. When specific advertising information is transmitted from the communication terminal regarding a broadcast slot that has been purchased, the center server associates the advertising information with the broadcasting slot and stores the advertising information in a predetermined storage means, and stores the advertising information in the predetermined storage means. Send to the server of the TV station related to the broadcast frame.

Further, Patent Document 3 discloses a CM frame placement system for posting free space information regarding CM sales slots on an Internet homepage. This system accepts an application for purchasing a CM sales slot from a customer's terminal for the CM slot posted on the homepage, and updates the information regarding the accepted CM sales slot to sold.

Japanese Unexamined Patent Publication No. 2005-085-165 Japanese Unexamined Patent Publication No. 2004-129190 Japanese Unexamined Patent Publication No. 2003-022381

The input work required for drafting a CM broadcasting contract on the above-mentioned CM sales site is usually performed separately for each broadcasting station subject to the contract. On the other hand, the sponsor may want to draft a CM broadcasting contract based on the overall CM broadcasting contract policy (balance of CM broadcasting among broadcasting stations, etc.) with a plurality of broadcasting stations. Therefore, in such a case, there is a problem that the input work method required for drafting a CM broadcasting contract on a general CM sales site lacks convenience. Patent Documents 1 to 3 make no particular reference to this problem.

A main object of the present invention is a broadcasting contract work support device or the like that can improve convenience when performing work necessary for drafting a CM broadcasting contract based on an overall CM broadcasting contract policy with a plurality of broadcasting stations. To provide.

The broadcasting contract work support device according to one aspect of the present invention has an acquisition means for acquiring information representing the sales slots of advertisements of a plurality of broadcasting stations, and one display screen of the sales slots of the advertisements of the plurality of broadcasting stations. The sales frame display means to be displayed on the screen, the reception means for accepting the input of information indicating the purchase request for the sales frame, and the input information representing the purchase request are transmitted between the plurality of broadcasting stations in different manners. It includes a purchase request display means to be displayed on a display screen, and a transmission means for transmitting information indicating the purchase request to the specific broadcasting station among the plurality of broadcasting stations to the specific broadcasting station.

From another viewpoint of achieving the above object, the broadcasting contract work support method according to one aspect of the present invention acquires information representing the sales quota of advertisements of a plurality of broadcasting stations by an information processing apparatus, and the plurality of broadcasting stations. The sales quota of the advertisement is displayed on one display screen, input of information indicating a purchase desire for the sales quota is accepted, and the input information representing the purchase desire is transmitted to each other among the plurality of broadcasting stations. It is displayed on the display screen in a different manner, and information indicating the purchase request for a specific broadcasting station among the plurality of broadcasting stations is transmitted to the specific broadcasting station.

Further, from the further viewpoint of achieving the above object, the broadcasting contract work support program according to one aspect of the present invention includes an acquisition process for acquiring information representing the sales quota of advertisements of a plurality of broadcasting stations, and the plurality of broadcasting stations. The sales frame display process for displaying the sales frame of the advertisement on one display screen, the reception process for accepting the input of information indicating the purchase request for the sales frame, and the input information indicating the purchase request are described above. The purchase request display process displayed on the display screen in different modes among the plurality of broadcasting stations and the information indicating the purchase request for the specific broadcasting station among the plurality of broadcasting stations are transmitted to the specific broadcasting station. Let the computer execute the transmission process to be transmitted.

Further, the present invention can also be realized by a computer-readable, non-volatile recording medium in which the broadcast contract work support program (computer program) is stored.

According to the present invention, a broadcasting contract work support device or the like that can improve convenience when performing work necessary for drafting a CM broadcasting contract based on an overall CM broadcasting contract policy with a plurality of broadcasting stations is obtained. Will be.

It is a block diagram which shows the structure of the broadcasting contract work support apparatus 10 which concerns on 1st Embodiment of this invention. It is a figure which illustrates the aspect of the display screen 200 which the broadcasting contract work support apparatus 10 which concerns on 1st Embodiment of this invention displays on the monitor of a terminal apparatus 20. It is a figure which shows the 1st modification of the aspect of the time table in the display screen 200 which the broadcasting contract work support apparatus 10 which concerns on 1st Embodiment of this invention displays on the monitor of a terminal apparatus 20. It is a figure which shows the 2nd modification of the aspect of the time table in the display screen 200 which the broadcasting contract work support apparatus 10 which concerns on 1st Embodiment of this invention displays on the monitor of a terminal apparatus 20. It is a flowchart (1/2) which shows the operation of the broadcasting contract work support apparatus 10 in the 1st Embodiment of this invention. It is a flowchart (2/2) which shows the operation of the broadcasting contract work support apparatus 10 in the 1st Embodiment of this invention. It is a block diagram which shows the structure of the broadcasting contract work support apparatus 40 which concerns on 2nd Embodiment of this invention. It is a block diagram which shows the structure of the information processing apparatus 900 which can realize the broadcasting contract work support apparatus which concerns on each embodiment of this invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

<First Embodiment>
FIG. 1 is a block diagram showing a configuration of a broadcasting contract work support device 10 according to the first embodiment of the present invention. The broadcast contract work support device 10 is a device that supports work necessary for drafting a CM (advertisement) broadcast contract (also referred to as a CM broadcast contract) with a plurality of broadcasting stations 30. The broadcasting station 30 is, for example, a broadcasting station that broadcasts television or radio.

The broadcast contract work support device 10 is connected to a plurality of broadcasting stations 30 so as to be able to communicate with each other via a communication network such as the Internet. In the present embodiment, the broadcasting station 30 more specifically represents a system that performs processing related to a CM broadcasting contract in the broadcasting station.

The broadcast contract work support device 10 is communicably connected to the terminal device 20 via a communication network such as the Internet or a dedicated communication interface. The terminal device 20 is an information processing device such as a personal computer used by a user when inputting information to the broadcasting contract work support device 10 or confirming information output from the broadcasting contract work support device 10. be. The terminal device 20 outputs the information output from the broadcast contract work support device 10 to the display screen 200 of the monitor, and the user refers to the information indicated by the display screen 200 and performs the work necessary for drafting the CM broadcast contract. I do. The terminal device 20 may be a device built in the broadcasting contract work support device 10.

The broadcasting contract work support device 10 includes an acquisition unit 11, a sales frame display unit 12, a reception unit 13, a purchase request display unit 14, a transmission unit 15, and a broadcasting station display unit 16. The acquisition unit 11, the sales frame display unit 12, the reception unit 13, the purchase request display unit 14, the transmission unit 15, and the broadcasting station display unit 16 are, in order, an acquisition means, a sales frame display unit, a reception unit, and a purchase request display unit. , A transmission means, and an example of a broadcasting station display means.

The broadcast contract work support device 10 is realized by the information processing device 900 exemplified in FIG. 7, which will be described later. The broadcast contract work support device 10 may be configured by a plurality of information processing devices 900 that realize the above-mentioned components.

The acquisition unit 11 acquires information (also referred to as a CM sales quota) representing the CM sales quotas of the plurality of broadcasting stations 30 via, for example, a communication network. The acquisition unit 11 may acquire a CM sales quota from each broadcasting station 30. Alternatively, the acquisition unit 11 may collectively acquire CM sales slots for the plurality of broadcasting stations 30 from the key stations of the plurality of broadcasting stations 30 belonging to a certain series.

The sales frame display unit 12 displays the CM sales frames of the plurality of broadcasting stations 30 acquired by the acquisition unit 11 on one display screen 200 on the monitor of the terminal device 20.

FIG. 2 is a diagram illustrating an embodiment of a display screen 200 displayed by the broadcast contract work support device 10 according to the present embodiment. The display screen 200 illustrated in FIG. 2 is displayed on the monitor of the terminal device 20 by the sales frame display unit 12, the purchase request display unit 14 and the broadcasting station display unit 16 described later. The broadcast contract work support device 10 provides a display screen 200 for each of a large number of commercials. That is, the broadcast contract work support device 10 displays the display screen 200 after the CM to be the target of the CM broadcast contract is specified by the user, for example, on the menu screen related to the draft of the CM broadcast contract.

The sales frame display unit 12 displays the CM sales frames of the plurality of broadcasting stations 30 according to the timetable on the display screen 200 illustrated in FIG. 2, for example. The timetable illustrated in FIG. 2 displays the CM sales frame in the time zone of 4 hours from 19:00 to 23:00 in a certain week. The sales frame display unit 12 scrolls the timetable when the user clicks the scroll bar displayed at the right end of the timetable using the mouse. That is, in this case, the sales frame display unit 12 scrolls and displays the CM sales frame in the time zone before 19:00 or after 23:00. Information representing an input operation such as a mouse click by the user is received by the reception unit 13 shown in FIG. The sales frame display unit 12 may display the timetable in a manner different from the example of FIG. For example, the period of the timetable may be a period other than one week, and the length of the time zone of the timetable displayed at one time may be other than four hours.

The timetable illustrated in FIG. 2 shows that CM sales slots exist in all of the four-hour time zones from 19:00 to 23:00 in a week. The sales frame display unit 12 displays the block in a manner indicating that the CM sales frame is not provided for a certain time zone (also referred to as a block) on a certain day of the week, for example, when the CM sales frame is not provided due to sold out or the like. May be good. The sales frame display unit 12 may display the block for which the CM sales frame is not provided, for example, in a shaded manner, or may display the block in a color different from the block for which the CM sales frame is provided.

The sales frame display unit 12 displays, for example, in each block in the timetable, program-related information related to the program for each broadcasting station 30 broadcast in the block. The program-related information may be, for example, information added to the CM sales frame acquired by the acquisition unit 11, or information given to the broadcast contract work support device 10 by the user.

In the timetable illustrated in FIG. 2, for example, "A119" and "B119" in the block of the time zone of 19:00 on Monday represent program-related information. "A119" represents program-related information of a program broadcast by broadcasting station A among a plurality of broadcasting stations 30 in the block, and "B119" represents broadcasting station B among a plurality of broadcasting stations 30 in the block. Represents program-related information of the program to be broadcast. The same applies to blocks in the timetable other than 19:00 on Monday.

The program-related information such as "A119" and "B119" specifically includes, for example, program identification information representing at least one of a program name, a program type (genre), and a program code to be broadcast in each block. But it may be. The program-related information may also include program value information representing the value of the program broadcast in each block. The program value information represents, for example, the value of a time zone in which a program is broadcast, such as prime time, or the audience rating of the program.

The broadcasting station display unit 16 shown in FIG. 1 has a function of displaying a list of broadcasting stations 30 used when the user selects a broadcasting station 30 for drafting a CM broadcasting contract on the display screen 200. The broadcasting station display unit 16 displays, for example, a search condition designation area on the display screen 200 illustrated in FIG. 2. The search condition designation area has a function as a user interface that supports the search of the broadcasting station 30 when the user designates the broadcasting station 30 for which the CM broadcasting contract is drafted. However, the information necessary for searching the broadcasting station 30 may be given to the broadcasting contract work support device 10 in advance by the user, or may be acquired from an external device by the broadcasting contract work support device 10.

In the search condition designation area exemplified in FIG. 2, the broadcasting station display unit 16 sets the search condition of the broadcasting station 30 so that the user can select at least one of the broadcasting area of the broadcasting station 30 and the series to which the broadcasting station 30 belongs. indicate. The search condition designation area exemplified in FIG. 2 includes an area representing Kanto, Kansai, etc., and prefectures as search conditions for the broadcasting area of the broadcasting station 30.

Note that the mode of the search condition designation area displayed by the broadcasting station display unit 16 is not limited to the mode illustrated in FIG. The search condition of the broadcasting station 30 indicated by the search condition designation area may be, for example, the name of the broadcasting station 30, the identification code of the broadcasting station 30, or the like.

The user can specify the search condition from the pull-down menu in at least one of the area, prefecture, and series in the search condition specification area. The search condition input by the user is accepted by the reception unit 13. The broadcasting station display unit 16 displays a list of broadcasting stations 30 that satisfy the search conditions specified by the user in the column of broadcasting stations in the search condition designation area. When the user clicks the scroll bar displayed at the right end of the broadcasting station column using the mouse, the broadcasting station display unit 16 scrolls and displays a list of broadcasting stations 30 satisfying the search condition.

The reception unit 13 is a user who presses the "Add" button after at least one of the list of broadcasting stations 30 satisfying the search conditions displayed in the search condition designation area is selected by clicking the mouse or the like. Accepts broadcasting station selection information that represents an input operation by. In this case, the broadcasting station display unit 16 additionally displays the broadcasting station 30 indicated by the broadcasting station selection information in the target broadcasting station selection area on the display screen 200 illustrated in FIG. 2.

The target broadcasting station selection area is for the user to specify whether or not the individual broadcasting station 30 selected by the user is the target of the draft of the CM broadcasting contract and whether or not the draft content is displayed in the timetable. Area. The reception unit 13 accepts an input operation such as a mouse click by the user in the target broadcasting station selection area. In the display screen 200 illustrated in FIG. 2, broadcasting stations A and B are designated as broadcasting stations 30 to be drafted by an input operation by the user, and broadcasting stations A to E are designated as broadcasting stations 30 for displaying the draft contents on the timetable. Is specified. The specification of whether or not to display the draft content designated by the user in the target broadcasting station selection area is reflected in the timetable by the sales frame display unit 12, for example, at the timing when the user presses the "display" button.

As illustrated in FIG. 2, when broadcasting stations A and B are designated as broadcasting stations 30 to be drafted in the target broadcasting station selection area, the reception unit 13 sells CMs related to broadcasting stations A and B input by the user. Accepts information (also called purchase request information) that indicates a purchase request for a frame. Purchase request information for CM sales slots related to broadcasting stations A and B in a block time zone with a timetable is received, for example, by an input operation in which the user moves the mouse cursor to the position of the block and clicks the mouse. Accepted by unit 13.

The purchase request display unit 14 shown in FIG. 1 displays the purchase request information received by the reception unit 13 on the timetable on the display screen 200 in different modes among the plurality of broadcasting stations 30.

In the timetable illustrated in FIG. 2, the purchase request display unit 14 displays the purchase request information regarding the broadcasting station A by a diagonal solid line in, for example, a block in the time zone of 19:00 on Monday. The purchase request display unit 14 displays the purchase request information regarding the broadcasting station B by a diagonal dotted line in, for example, a block in the time zone of 20:00 on Tuesday. The purchase request display unit 14 displays the purchase request information regarding the broadcasting station C by a diagonal dotted line having a different mode from the dotted line regarding the broadcasting station B, for example, in a block in the time zone of 22:00 on Tuesday. The purchase request display unit 14 displays the purchase request information regarding the broadcasting station D by a diagonal dotted line having a different mode from the dotted line regarding the broadcasting stations B and C, for example, in a block in the time zone of 19:00 on Sunday. The purchase request display unit 14 displays the purchase request information regarding the broadcasting station E by a diagonal dotted line having a different mode from the dotted line regarding the broadcasting stations B to D, for example, in a block in the time zone of 19:00 on Saturday. The purchase request display unit 14 or the broadcasting station display unit 16 may display information indicating the correspondence between each broadcasting station 30 and the display mode of the purchase desired information regarding the broadcasting station 30 on the display screen 200.

In the block of the time zone of 19:00 on Wednesday in the timetable illustrated in FIG. 2, the purchase request display unit 14 displays two diagonal solid lines representing the purchase request information regarding the broadcasting station A. The number of lines representing the purchase desired information included in a certain block represents the number of times the CM is broadcast in the time zone of the block. For example, when the line representing the purchase request information represents the broadcasting of two commercials per line, the timetable illustrated in FIG. 2 shows that the timetable illustrated in FIG. 2 is that the broadcasting station A broadcasts four commercials in the time zone of 19:00 on Wednesday. It means that it will be done.

In the block at 22:00 on Friday in the timetable illustrated in FIG. 2, the purchase request display unit 14 displays three lines representing purchase request information regarding broadcasting stations A, D, and E. This means that the commercials will be broadcast on the broadcasting stations A, D, and E at 22:00 on Friday.

As illustrated in FIG. 2, in the target broadcasting station selection area, when broadcasting stations A and B are designated as draft targets and an operation for inputting purchase request information regarding a certain block is performed, the purchase request display unit 14 Adds and displays a line representing purchase desired information regarding broadcasting stations A and B to the block. Each time the purchase request information input operation for a certain block is performed, the purchase request display unit 14 additionally displays a line representing the purchase request information for the broadcasting station 30 designated as the draft target in the block.

The purchase request display unit 14 also provides a menu screen for canceling the input purchase request information. The purchase request display unit 14 displays the menu screen on the display screen 200, for example, when the user right-clicks the mouse in the block for canceling the input purchase request information. When an input operation for canceling the input purchase request information is performed in a certain block, the purchase request display unit 14 deletes the display of the line representing the purchase request information from the block.

The method of distinguishing the purchase request information among the plurality of broadcasting stations 30 and displaying it on the timetable by the purchase request display unit 14 is not limited to using a solid line or a dotted line of a different type. The purchase request display unit 14 may display the purchase request information separately among the plurality of broadcasting stations 30 by changing the color of the line representing the purchase request information, for example. In this case, the purchase request display unit 14 and the broadcasting station display unit 16 have the same color of characters representing each broadcasting station 30 in the target broadcasting station selection area and the color of a line representing purchase desired information regarding the broadcasting station 30. By doing so, it is possible to show the user the correspondence between the broadcasting station 30 and the line color.

The purchase request display unit 14 may display the purchase request information separately among the plurality of broadcasting stations 30 by changing the figure or the symbol representing the purchase request information. More specifically, the purchase request display unit 14 displays, for example, purchase request information regarding a certain block by one or more "○" (yen) in the block in the timetable for the broadcasting station A, and broadcasts. Station B may be displayed by one or more "□" (squares).

The display screen 200 illustrated in FIG. 2 described above is composed of blocks (also referred to as unit blocks) in which each broadcasting station 30 has a unit of one hour for a one-week program, and a CM sales frame from each broadcasting station 30 is a unit. It is assumed that it will be provided block by block. In this case, the sales frame display unit 12 may superimpose and display the CM sales frame by transmitting the CM sales frame to each other with respect to the plurality of broadcasting stations 30 as in the timetable illustrated in FIG. Then, the purchase request display unit 14 may superimpose and display the purchase request information by transmitting the purchase request information to each other with respect to the plurality of broadcasting stations 30 as in the timetable illustrated in FIG.

However, in general, the organization of programs for one week (the length of each program) differs for each broadcasting station 30 and for each time zone, and the length of the block of the CM sales frame is also different for each broadcasting station 30. Often different between. Even in such a case, as shown in the timetable illustrated in FIG. 2, the broadcasting contract work support device 10 may superimpose and display the CM sales quota and the purchase request information for the plurality of broadcasting stations 30 by transmitting each other. good. However, in that case, depending on the program organization specifications for each broadcasting station 30, it may be difficult for the user to distinguish and visually recognize the CM sales frame and the purchase desired information for each broadcasting station 30 on the display screen 200.

In such a case, the operation of the broadcast contract work support device 10 for displaying the display screen 200 in a mode different from the mode illustrated in FIG. 2 will be described with reference to FIGS. 3 and 4.

FIG. 3 is a diagram showing a first modification of the mode of the timetable on the display screen 200 displayed on the monitor of the terminal device 20 by the broadcast contract work support device 10 according to the present embodiment. However, in FIG. 3, due to space limitations, the description of the timetable from Tuesday to Saturday and the description of the search condition designation area and the target broadcasting station selection area exemplified in FIG. 2 will be omitted.

Unlike the timetable illustrated in FIG. 2, the sales frame display unit 12 according to this modification displays the CM sales frame for each broadcasting station 30 in different columns on each day of the week. In the timetable illustrated in FIG. 3, the left column on each day of the week represents the CM sales slot for broadcasting station A, the center column represents the CM sales slot for broadcasting station B, and the right column represents the CM sales slot for broadcasting station C. Represents a frame. However, in the case of the example of FIG. 3, in the search condition designation area on the display screen 200, the CM sales frame and the purchase desired information are set to be displayed on the timetable for the three broadcasting stations A to C (that is, "display ON"). It is assumed that it has been done.

In the example shown in FIG. 3, since the user performs an operation of inputting purchase desired information for the CM sales slots displayed in different columns for each of the broadcasting stations A, B, and C, the broadcasting station display unit 16 is shown in FIG. As in 2, it is not necessary to display for designating the draft target in the target broadcasting station selection area.

FIG. 4 is a diagram showing a second modification of the mode of the timetable on the display screen 200 displayed on the monitor of the terminal device 20 by the broadcasting contract work support device 10 according to the present embodiment. However, in FIG. 4, as in FIG. 3, due to space limitations, the description of the timetable from Tuesday to Saturday and the description of the search condition designation area and the target broadcasting station selection area exemplified in FIG. 2 are omitted. And.

The organization of the programs of broadcasting stations A to C shall be the same in the example shown in FIG. 3 and the example shown in FIG. Unlike the timetable illustrated in FIG. 2 or FIG. 3, the sales frame display unit 12 according to this modification displays the CM sales frame for each broadcasting station 30 by switching the broadcasting station 30.

FIG. 4A shows a timetable when broadcasting station A is designated as a draft target in the target broadcasting station selection area. The timetable illustrated in FIG. 4A corresponds to the part of the column relating to the broadcasting station A in the timetable illustrated in FIG.

FIG. 4B shows a timetable when broadcasting station B is designated as a draft target in the target broadcasting station selection area. The timetable illustrated in FIG. 4B corresponds to the part of the column relating to the broadcasting station B in the timetable illustrated in FIG.

(C) of FIG. 4 shows a timetable when broadcasting station C is designated as a draft target in the target broadcasting station selection area. The timetable illustrated in (c) of FIG. 4 corresponds to the part of the column relating to the broadcasting station C in the timetable illustrated in FIG.

In the example shown in FIG. 4, the sales frame display unit 12 displays the CM sales frame related to the broadcasting station 30 designated as the draft target on the timetable. When the broadcasting station 30 designated as the draft target is switched from the broadcasting station A to the broadcasting station B, the sales frame display unit 12 displays the timetable from the CM sales frame related to the broadcasting station A to the CM sales frame related to the broadcasting station B. Switch. Therefore, the broadcasting station display unit 16 according to this modification does not have to perform the display for designating whether or not to display in the timetable in the target broadcasting station selection area as shown in FIG.

As illustrated in FIG. 2, the purchase request display unit 14 displays the "OK" button on the display screen 200. The "OK" button is a button for confirming the purchase desired information input by the user on the display screen 200. The reception unit 13 accepts input of information indicating that the "OK" button has been pressed by the user (that is, the user has clicked the "OK" button with the mouse).

The transmission unit 15 shown in FIG. 1 transmits purchase request information regarding each broadcasting station 30 to each broadcasting station 30 when the "decision" button is pressed by the user. For example, in the case of the example shown in FIG. 2, the transmission unit 15 transmits the purchase request information regarding the broadcasting station A including the time zone of 19:00 on Monday to the broadcasting station A. The transmission unit 15 transmits the purchase request information regarding the broadcasting station B including the time zone of 20:00 on Tuesday to the broadcasting station B. Similarly, the transmission unit 15 transmits the purchase desired information regarding the broadcasting stations C to E to the broadcasting stations C to E.

Next, the operation (processing) of the broadcasting contract work support device 10 according to the present embodiment will be described in detail with reference to the flowcharts of FIGS. 5A and 5B.

The acquisition unit 11 acquires sales frame information of CMs of a plurality of broadcasting stations 30 (step S101). The broadcasting station display unit 16 displays the search condition designation area and the target broadcasting station selection area exemplified in FIG. 2 on the display screen 200 (step S102).

When the reception unit 13 does not accept the input of the search condition information of the broadcasting station 30 by the user (No in step S103), the process waits in step S103. When the reception unit 13 accepts the input of the search condition information of the broadcasting station 30 (Yes in step S103), the broadcasting station display unit 16 specifies a list of broadcasting stations 30 that satisfy the search conditions represented by the search condition information. Display in the area (step S104).

If the reception unit 13 does not accept the input of the broadcasting station selection information by the user (No in step S105), the process waits in step S105. When the reception unit 13 accepts the input of the broadcasting station selection information by the user (Yes in step S105), the sales frame display unit 12 includes the CM sales frame information and the program-related information regarding the broadcasting station 30 represented by the broadcasting station selection information. Is displayed on the display screen 200 (step S106).

If the reception unit 13 does not accept the input of purchase desired information by the user (No in step S107), the process waits in step S107. When the reception unit 13 accepts the input of the purchase request information by the user (Yes in step S107), the purchase request display unit 14 puts the purchase request information in the timetable in a manner different from each other among the plurality of broadcasting stations 30. Display (step S108).

If the reception unit 13 has not accepted the input of information indicating the pressing of the enter button (No in step S109), the process returns to step S107. When the reception unit 13 accepts the input of the information indicating the pressing of the enter button (Yes in step S110), the transmission unit 15 transmits the purchase request information for each broadcasting station 30 to each broadcasting station 30 (step S110). ), The whole process is finished.

The broadcasting contract work support device 10 according to the present embodiment improves convenience when performing work necessary for drafting a CM broadcasting contract based on an overall CM broadcasting contract policy with a plurality of broadcasting stations. Can be done. The reason is that the broadcasting contract work support device 10 according to the present embodiment displays the CM sales slots of a plurality of broadcasting stations 30 on one display screen 200, and displays the purchase request information for the CM sales slots input by the user. This is because they are displayed on the display screen 200 in different modes among the broadcasting stations 30.

The effects realized by the broadcasting contract work support device 10 according to the present embodiment will be described in detail below.

Input work, etc. required for drafting a CM broadcasting contract on a CM sales site is usually performed separately for each broadcasting station subject to the contract. On the other hand, the sponsor may want to draft a CM broadcasting contract based on the overall CM broadcasting contract policy (balance of CM broadcasting among broadcasting stations, etc.) with a plurality of broadcasting stations. Therefore, in such a case, there is a problem that the input work method required for drafting a CM broadcasting contract on a general CM sales site lacks convenience.

To deal with such a problem, the broadcasting contract work support device 10 according to the present embodiment includes an acquisition unit 11, a sales frame display unit 12, a reception unit 13, a purchase request display unit 14, and a transmission unit 15, for example. It operates as described above with reference to FIGS. 1 to 5B. That is, the acquisition unit 11 acquires information representing the sales slots of the CMs (advertisements) of the plurality of broadcasting stations 30. The sales frame display unit 12 displays the sales frames of the CMs of the plurality of broadcasting stations 30 on one display screen 200. The reception unit 13 accepts input of information indicating a purchase request for the sales slot. The purchase request display unit 14 displays the input information indicating the purchase request on the display screen 200 in a manner different from each other among the plurality of broadcasting stations 30. Then, the transmission unit 15 transmits information indicating the purchase request to the specific broadcasting station 30 among the plurality of broadcasting stations 30 to the specific broadcasting station 30.

That is, the broadcasting contract work support device 10 according to the present embodiment provides a user interface capable of inputting purchase request information for CM sales slots of a plurality of broadcasting stations 30 on one display screen 200. With such a user interface, the user can draft a CM broadcasting contract for a certain broadcasting station 30 while referring to the draft contents of the CM broadcasting contract for a plurality of broadcasting stations 30. Therefore, the broadcasting contract work support device 10 can improve the convenience when performing the work necessary for drafting a CM broadcasting contract based on the overall CM broadcasting contract policy with a plurality of broadcasting stations.

Further, the broadcasting contract work support device 10 according to the present embodiment accepts input of search conditions related to the broadcasting station 30 via the search condition designation area on the display screen 200 illustrated in FIG. 2, and the broadcasting station 30 satisfying the search conditions. The list of is displayed on the display screen 200. As the search condition, various information such as the broadcasting area of the broadcasting station 30, the series to which the broadcasting station 30 belongs, the name of the broadcasting station 30, and the identification code of the broadcasting station 30 can be used. As a result, the broadcasting contract work support device 10 can improve the convenience when designating the broadcasting station 30 to be drafted in the drafting of the CM broadcasting contract.

Further, the broadcast contract work support device 10 according to the present embodiment displays the program-related information of the program in each block in the timetable illustrated in FIG. 2. The program-related information includes at least one of the program name, the type of the program, and the program identification information indicating at least one of the program codes, the value of the time zone in which the program is broadcast, and the audience rating of the program. Program value information that represents can be used. As a result, the broadcasting contract work support device 10 can improve the convenience when considering the draft of the CM broadcasting contract based on the content of the program, the cost-effectiveness of broadcasting the CM, and the like.

Further, the broadcasting contract work support device 10 according to the present embodiment may display the CM sales quota and the purchase desired information by switching between the broadcasting stations 30, or by transmitting the CM sales frame and the purchase request information to each other with respect to the plurality of broadcasting stations 30. It may be superimposed and displayed. Therefore, the broadcasting contract work support device 10 displays the timetable on the display screen 200 in a manner corresponding to, for example, the program organization specifications of each broadcasting station 30, so that the work necessary for drafting the CM broadcasting contract is performed. Convenience can be further improved.

<Second embodiment>
FIG. 6 is a block diagram showing a configuration of a broadcasting contract work support device 40 according to a second embodiment of the present invention. The broadcast contract work support device 40 is a device that supports work necessary for drafting an advertisement (CM) broadcast contract with a plurality of broadcasting stations 60.

The broadcasting contract work support device 40 according to the present embodiment includes an acquisition unit 41, a sales frame display unit 42, a reception unit 43, a purchase request display unit 44, and a transmission unit 45. The acquisition unit 41, the sales frame display unit 42, the reception unit 43, the purchase request display unit 44, and the transmission unit 45 are examples of the acquisition unit, the sales frame display unit, the reception unit, the purchase request display unit, and the transmission unit, in that order.

The acquisition unit 41 acquires information representing the sales slots of advertisements of a plurality of broadcasting stations 60.

The sales frame display unit 42 displays the sales frames of the advertisements of the plurality of broadcasting stations 60 on one display screen 50. The aspect of the display screen 50 may be the same as the display screen 200 described with reference to FIGS. 2 to 4 in the first embodiment described above.

The reception unit 43 accepts the input of information indicating the purchase request for the sales quota by the user.

The purchase request display unit 44 displays the input information indicating the purchase request on the display screen 50 in different modes among the plurality of broadcasting stations 60. The purchase request display unit 44, for example, similarly to the purchase request display unit 14 according to the first embodiment, displays information indicating a purchase request for each broadcasting station 60 on lines having different types or colors, or different from each other. It is displayed on the display screen 50 using figures or symbols.

The transmission unit 45 transmits information indicating the purchase request for a specific broadcasting station 30 among the plurality of broadcasting stations 30 to the specific broadcasting station 30.

The broadcasting contract work support device 40 according to the present embodiment improves convenience when performing work necessary for drafting a CM broadcasting contract based on an overall CM broadcasting contract policy with a plurality of broadcasting stations. Can be done. The reason is that the broadcasting contract work support device 40 according to the present embodiment displays the sales slots of advertisements of a plurality of broadcasting stations 60 on one display screen 50, and purchase desired information for the sales slots of advertisements input by the user. Is displayed on the display screen 50 in different manners among the broadcasting stations 60.

<Hardware configuration example>
In each of the above-described embodiments, each part of the broadcasting contract work support device shown in FIGS. 1 and 6 can be realized by a dedicated HW (HardWare) (electronic circuit). Further, in FIGS. 1 and 6, at least the following configuration can be regarded as a function (processing) unit (software module) of a software program including an instruction executed by a processor.
・

Acquisition units

11 and 41,
・ Sales

frame display units

12 and 42,
・

Reception departments

13 and 43,
・ Purchase

request display units

14 and 44,
・

Transmitters

15 and 45,
-Broadcasting station display unit 16.

However, the division of each part shown in these drawings is a configuration for convenience of explanation, and various configurations can be assumed at the time of mounting. An example of the hardware environment in this case will be described with reference to FIG. 7.

FIG. 7 is a diagram illustrating an example of a configuration of an information processing device 900 (computer) capable of realizing a broadcast contract work support device according to each embodiment of the present invention. That is, FIG. 7 is a configuration of a computer (information processing device) capable of realizing the broadcast contract work support device shown in FIGS. 1 and 6, and is hardware capable of realizing each function in the above-described embodiment. Represents the environment.

The information processing apparatus 900 shown in FIG. 7 includes the following as components.
-CPU (Central_Processing_Unit) 901,
-ROM (Read_Only_Memory) 902,
-RAM (Random_Access_Memory) 903,
-Hard disk (storage device) 904,
-Communication interface 905,
・ Bus 906 (communication line),
A reader / writer 908 that can read / write data stored in a recording medium 907 such as a CD-ROM (Compact_Disc_Read_Only_Memory),
-Input / output interface 909 for monitors, speakers, keyboards, etc.

That is, the information processing apparatus 900 including the above components is a general computer to which these components are connected via the bus 906. The information processing apparatus 900 may include a plurality of CPUs 901 or may include a CPU 901 configured by a multi-core processor.

The present invention described by taking the above-described embodiment as an example supplies the information processing apparatus 900 shown in FIG. 7 with a computer program capable of realizing the following functions. The function is the above-mentioned configuration in the block configuration diagram (FIGS. 1 and 6) referred to in the description of the embodiment, or the function of the flowchart (FIGS. 5A and 5B). The present invention is then achieved by reading, interpreting, and executing the computer program in the CPU 901 of the hardware. Further, the computer program supplied in the apparatus may be stored in a readable / writable volatile memory (RAM 903) or a non-volatile storage device such as ROM 902 or a hard disk 904.

Further, in the above case, as the method of supplying the computer program into the hardware, a general procedure can be adopted now. As the procedure, for example, there are a method of installing in the apparatus via various recording media 907 such as a CD-ROM, a method of downloading from the outside via a communication line such as the Internet, and the like. In such a case, the present invention can be regarded as being composed of a code constituting the computer program or a recording medium 907 in which the code is stored.

The present invention has been described above by using the above-described embodiment as a model example. However, the invention is not limited to the embodiments described above. That is, the present invention can apply various aspects that can be understood by those skilled in the art within the scope of the present invention.

Note that some or all of the above-mentioned embodiments can also be described as described in the following appendix. However, the present invention exemplified by each of the above-described embodiments is not limited to the following.

(Appendix 1)
An acquisition method for acquiring information representing the sales quota of advertisements of multiple broadcasting stations,
A sales slot display means for displaying the sales slots of the advertisements of the plurality of broadcasting stations on one display screen.
A reception means that accepts input of information indicating a purchase request for the sales quota,
A purchase request display means for displaying the input information indicating the purchase request on the display screen in different manners between the plurality of broadcasting stations.
A transmission means for transmitting information indicating the purchase request to a specific broadcasting station among the plurality of broadcasting stations to the specific broadcasting station, and
Advertising contract work support device equipped with.

(Appendix 2)
Further provided with a broadcasting station display means for displaying a list of the plurality of broadcasting stations on the display screen.
The receiving means receives input of broadcasting station selection information indicating that at least one of the displayed plurality of broadcasting stations has been selected.
The advertising contract work support device described in Appendix 1.

(Appendix 3)
The receiving means accepts input of information indicating the purchase request with respect to the broadcasting station indicated by the broadcasting station selection information.
The advertising contract work support device described in Appendix 2.

(Appendix 4)
The purchase request display means displays information indicating the purchase request on the display screen with respect to the broadcast station indicated by the broadcast station selection information.
The advertising contract work support device according to Appendix 2 or Appendix 3.

(Appendix 5)
The reception means receives input of search condition information representing the search condition of the broadcasting station, and receives the input.
The broadcasting station display means displays a list of the broadcasting stations satisfying the search condition represented by the search condition information on the display screen.
The advertising contract work support device according to any one of Supplementary note 2 to Supplementary note 4.

(Appendix 6)
The search condition is the name of the broadcasting station or the identification code of the broadcasting station.
The advertising contract work support device described in Appendix 5.

(Appendix 7)
The search condition is at least one of the broadcasting area of the broadcasting station and the series to which the broadcasting station belongs.
The advertising contract work support device described in Appendix 5.

(Appendix 8)
The purchase request display means displays information indicating the purchase request on the display screen in different colors or shapes among the plurality of broadcasting stations.
The advertising contract work support device according to any one of Supplementary note 1 to Supplementary note 7.

(Appendix 9)
The sales frame display means displays a time table showing the sales frame of the advertisement and program-related information for each time zone on the display screen.
The purchase request display means displays the information representing the purchase request at a position in the timetable representing the time zone indicated by the information representing the purchase request.
The advertising contract work support device according to any one of Supplementary note 1 to Supplementary note 8.

(Appendix 10)
The program-related information includes program identification information representing at least one of a program name, a program type, and a program code.
The advertising contract work support device described in Appendix 9.

(Appendix 11)
The program-related information includes program value information representing at least one of the value of the time zone in which the program is broadcast and the audience rating of the program.
The advertising contract work support device described in Appendix 9.

(Appendix 12)
The sales slot display means displays the sales slots of the advertisement by switching the broadcasting stations, or by making the plurality of broadcasting stations transparent to each other.
The purchase request display means displays the information indicating the purchase request by switching the broadcasting stations, or superimposing and displaying the information indicating the purchase request by transmitting the information to each other with respect to the plurality of broadcasting stations.
The advertising contract work support device according to any one of Supplementary note 1 to Supplementary note 11.

(Appendix 13)
The purchase request display means displays a decision button for confirming information indicating the purchase request on the display screen.
The receiving means accepts the input of information indicating that the enter button is pressed, and receives the input.
When the decision button is pressed, the transmission means transmits information indicating the purchase request to the specific broadcasting station.
The advertising contract work support device according to any one of Supplementary note 1 to Supplementary note 12.

(Appendix 14)
Depending on the information processing device
Get information that represents the sales quota of advertisements of multiple broadcasting stations,
The sales slots of the advertisements of the plurality of broadcasting stations are displayed on one display screen.
Accepting the input of information indicating the purchase request for the sales quota,
The input information indicating the purchase request is displayed on the display screen in different manners among the plurality of broadcasting stations.
Information indicating the purchase request for a specific broadcasting station among the plurality of broadcasting stations is transmitted to the specific broadcasting station.
Advertising contract work support method.

(Appendix 15)
Acquisition process to acquire information representing the sales quota of advertisements of multiple broadcasting stations,
A sales slot display process for displaying the sales slots of the advertisements of the plurality of broadcasting stations on one display screen, and
The reception process that accepts the input of information indicating the purchase request for the sales quota,
A purchase request display process for displaying the input information indicating the purchase request on the display screen in different manners between the plurality of broadcasting stations.
A transmission process for transmitting information indicating the purchase request to a specific broadcasting station among the plurality of broadcasting stations to the specific broadcasting station, and
A recording medium containing an advertising contract work support program for running a computer.

This application claims priority based on Japanese application Japanese Patent Application No. 2020-097378 filed on June 4, 2020, and incorporates all of its disclosures here.

10 Broadcasting contract work support device 11 Acquisition section 12 Sales frame display section 13 Reception section 14 Purchase request display section 15 Transmission section 16 Broadcasting station display section 20 Terminal device 200 Display screen 30 Broadcasting station 40 Broadcasting contract work support device 41 Acquisition section 42 Sales Frame display unit 43 Reception unit 44 Purchase request display unit 45 Transmission unit 50 Display screen 60 Broadcasting station 900 Information processing device 901 CPU
902 ROM
903 RAM
904 Hard disk (storage device)
905 Communication interface 906 Bus 907 Recording medium 908 Reader / writer 909 Input / output interface

Claims

An acquisition method for acquiring information representing the sales quota of advertisements of multiple broadcasting stations,
A sales slot display means for displaying the sales slots of the advertisements of the plurality of broadcasting stations on one display screen.
A reception means that accepts input of information indicating a purchase request for the sales quota,
A purchase request display means for displaying the input information indicating the purchase request on the display screen in different manners between the plurality of broadcasting stations.
A transmission means for transmitting information indicating the purchase request to a specific broadcasting station among the plurality of broadcasting stations to the specific broadcasting station, and
Advertising contract work support device equipped with.
Further provided with a broadcasting station display means for displaying a list of the plurality of broadcasting stations on the display screen.
The receiving means receives input of broadcasting station selection information indicating that at least one of the displayed plurality of broadcasting stations has been selected.
The advertising contract work support device according to claim 1.
The receiving means accepts input of information indicating the purchase request with respect to the broadcasting station indicated by the broadcasting station selection information.
The advertising contract work support device according to claim 2.
The purchase request display means displays information indicating the purchase request on the display screen with respect to the broadcast station indicated by the broadcast station selection information.
The advertising contract work support device according to claim 2 or 3.
The reception means receives input of search condition information representing the search condition of the broadcasting station, and receives the input.
The broadcasting station display means displays a list of the broadcasting stations satisfying the search condition represented by the search condition information on the display screen.
The advertising contract work support device according to any one of claims 2 to 4.
The search condition is the name of the broadcasting station or the identification code of the broadcasting station.
The advertising contract work support device according to claim 5.
The search condition is at least one of the broadcasting area of the broadcasting station and the series to which the broadcasting station belongs.
The advertising contract work support device according to claim 5.
The purchase request display means displays information indicating the purchase request on the display screen in different colors or shapes among the plurality of broadcasting stations.
The advertising contract work support device according to any one of claims 1 to 7.
The sales frame display means displays a time table showing the sales frame of the advertisement and program-related information for each time zone on the display screen.
The purchase request display means displays the information representing the purchase request at a position in the timetable representing the time zone indicated by the information representing the purchase request.
The advertising contract work support device according to any one of claims 1 to 8.
The program-related information includes program identification information representing at least one of a program name, a program type, and a program code.
The advertising contract work support device according to claim 9.
The program-related information includes program value information representing at least one of the value of the time zone in which the program is broadcast and the audience rating of the program.
The advertising contract work support device according to claim 9.
The sales slot display means displays the sales slots of the advertisement by switching the broadcasting stations, or by making the plurality of broadcasting stations transparent to each other.
The purchase request display means displays the information indicating the purchase request by switching the broadcasting stations, or superimposing and displaying the information indicating the purchase request by transmitting the information to each other with respect to the plurality of broadcasting stations.
The advertising contract work support device according to any one of claims 1 to 11.
The purchase request display means displays a decision button for confirming information indicating the purchase request on the display screen.
The receiving means accepts the input of information indicating that the enter button is pressed, and receives the input.
When the decision button is pressed, the transmission means transmits information indicating the purchase request to the specific broadcasting station.
The advertising contract work support device according to any one of claims 1 to 12.
Depending on the information processing device
Get information that represents the sales quota of advertisements of multiple broadcasting stations,
The sales slots of the advertisements of the plurality of broadcasting stations are displayed on one display screen.
Accepting the input of information indicating the purchase request for the sales quota,
The input information indicating the purchase request is displayed on the display screen in different manners among the plurality of broadcasting stations.
Information indicating the purchase request for a specific broadcasting station among the plurality of broadcasting stations is transmitted to the specific broadcasting station.
Advertising contract work support method.
Acquisition process to acquire information representing the sales quota of advertisements of multiple broadcasting stations,
A sales slot display process for displaying the sales slots of the advertisements of the plurality of broadcasting stations on one display screen, and
The reception process that accepts the input of information indicating the purchase request for the sales quota,
A purchase request display process for displaying the input information indicating the purchase request on the display screen in different manners between the plurality of broadcasting stations.
A transmission process for transmitting information indicating the purchase request to a specific broadcasting station among the plurality of broadcasting stations to the specific broadcasting station, and
A recording medium containing an advertising contract work support program for running a computer.