WO2021233062A1 - 一种推送呈现信息的方法与设备 - Google Patents

一种推送呈现信息的方法与设备 Download PDF

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Publication number
WO2021233062A1
WO2021233062A1 PCT/CN2021/089144 CN2021089144W WO2021233062A1 WO 2021233062 A1 WO2021233062 A1 WO 2021233062A1 CN 2021089144 W CN2021089144 W CN 2021089144W WO 2021233062 A1 WO2021233062 A1 WO 2021233062A1
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WO
WIPO (PCT)
Prior art keywords
information
presence information
presentation
user equipment
sent
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PCT/CN2021/089144
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English (en)
French (fr)
Inventor
陈晓磊
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上海连尚网络科技有限公司
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Publication of WO2021233062A1 publication Critical patent/WO2021233062A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Definitions

  • This application relates to the field of communications, and in particular to a technology for pushing and presenting information.
  • One purpose of this application is to provide a method and device for pushing presentation information.
  • a method for pushing presentation information applied to a network device includes:
  • At least one piece of second presence information and the first presence information among the one or more second presence information are sent to the user equipment, so that in the process of presenting the third presence information on the user equipment, The at least one piece of second presentation information is interspersedly presented in the third presentation information, and the first presentation information is interspersedly presented in the third presentation information.
  • a method for pushing presentation information applied to a user equipment including:
  • the at least one second presentation information is interspersed and presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
  • a network device for pushing presence information includes:
  • the one-two module is used to send at least one piece of second presence information and the first presence information among the one or more second presence information to the user equipment to display the third presence information on the user equipment During the presentation process, first the at least one piece of second presentation information is interspersedly presented in the third presentation information, and then the first presentation information is interspersedly presented in the third presentation information.
  • a user equipment for pushing presence information includes:
  • a twenty-one module configured to receive at least one piece of second presence information and first presence information sent by a network device, wherein the at least one piece of second presence information is determined according to the first presence information;
  • the second and second module is configured to first intersperse and present the at least one piece of second presence information in the third presence information during the presentation process of the third presence information on the user equipment, and then display the at least one piece of second presence information in the third presence information.
  • the first presentation information is interspersed and presented.
  • a device for pushing presentation information wherein the device includes:
  • a memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:
  • At least one piece of second presence information and the first presence information among the one or more second presence information are sent to the user equipment, so that in the process of presenting the third presence information on the user equipment, The at least one piece of second presentation information is interspersedly presented in the third presentation information, and the first presentation information is interspersedly presented in the third presentation information.
  • a device for pushing presence information wherein the device includes:
  • a memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:
  • the at least one second presentation information is interspersed and presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
  • a computer-readable medium storing instructions, which when executed, cause the system to perform the following operations:
  • At least one piece of second presence information and the first presence information among the one or more second presence information are sent to the user equipment, so that in the process of presenting the third presence information on the user equipment, The at least one piece of second presentation information is interspersedly presented in the third presentation information, and the first presentation information is interspersedly presented in the third presentation information.
  • a computer-readable medium storing instructions that, when executed, cause the system to perform the following operations:
  • the at least one second presentation information is interspersed and presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
  • this application can first determine one or more second presence information associated with the first presence information, so as to intersect the first presence information with the first presence information during the presentation process of the third presence information on the user equipment. At least one piece of second presence information associated with the presence information is then interspersed with the third presence information to present the first presence information, so that the user can first improve by interspersing the second presence information in the process of browsing the third presence information.
  • the interest of the first presentation information to be pushed is then interspersed with the third presentation information to present the first presentation information, thereby reducing the user's dislike rate for the first presentation information and increasing the conversion rate of the first presentation information.
  • Fig. 1 shows a flowchart of a method for pushing presence information applied to a network device according to an embodiment of the present application
  • Fig. 2 shows a flow chart of a method for pushing presence information applied to user equipment according to an embodiment of the present application
  • Fig. 3 shows a flowchart of a system method for pushing presence information according to an embodiment of the present application
  • Fig. 4 shows a structural diagram of a network device for pushing presence information according to an embodiment of the present application
  • Fig. 5 shows a structural diagram of a user equipment for pushing presence information according to an embodiment of the present application
  • Figure 6 shows an exemplary system that can be used to implement the various embodiments described in this application.
  • the terminal, the equipment of the service network, and the trusted party all include one or more processors (for example, a central processing unit (CPU)), input/output interfaces, network interfaces, and RAM.
  • processors for example, a central processing unit (CPU)
  • Memory may include non-permanent memory in computer readable media, random access memory (RAM) and/or non-volatile memory, such as read only memory (ROM) or flash memory (Read Only Memory). Flash Memory). Memory is an example of computer readable media.
  • RAM random access memory
  • ROM read only memory
  • Flash Memory Flash Memory
  • Computer-readable media include permanent and non-permanent, removable and non-removable media, and information storage can be realized by any method or technology.
  • the information can be computer-readable instructions, data structures, program modules, or other data.
  • Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory, SRAM), dynamic random access memory (Dynamic Random Access Memory, DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (Electrically-Erasable Programmable Read -Only Memory, EEPROM), flash memory or other memory technologies, CD-ROM (Compact Disc Read-Only Memory, CD-ROM), Digital Versatile Disc (DVD) or other optical storage , Magnetic cassette tape, magnetic tape disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by computing devices.
  • PCM Phase-Change Memory
  • the equipment referred to in this application includes but is not limited to user equipment, network equipment, or equipment formed by the integration of user equipment and network equipment through a network.
  • the user equipment includes, but is not limited to, any mobile electronic product that can perform human-computer interaction with the user (for example, human-computer interaction through a touch panel), such as a smart phone, a tablet computer, etc., and the mobile electronic product can adopt any operation System, such as Android operating system, iOS operating system, etc.
  • the network device includes an electronic device that can automatically perform numerical calculation and information processing in accordance with pre-set or stored instructions, and its hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC) ), Programmable Logic Device (PLD), Field Programmable Gate Array (FPGA), Digital Signal Processor (DSP), embedded devices, etc.
  • the network device includes, but is not limited to, a computer, a network host, a single network server, a set of multiple network servers, or a cloud composed of multiple servers; here, the cloud is composed of a large number of computers or network servers based on Cloud Computing, Among them, cloud computing is a type of distributed computing, a virtual supercomputer composed of a group of loosely coupled computer sets.
  • the network includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and a wireless ad-hoc network (Ad Hoc network).
  • the device may also be a program running on the user equipment, network equipment, or user equipment and network equipment, network equipment, touch terminal, or a device formed by integrating network equipment and touch terminal through a network.
  • Fig. 1 shows a flowchart of a method for pushing presence information applied to a network device according to an embodiment of the present application.
  • the method includes step S11 and step S12.
  • step S11 the network device determines one or more second presence information associated with the first presence information according to the first presence information to be pushed;
  • step S12 the network device transfers the one or more At least one piece of second presence information in the second presence information and the first presence information are sent to the user equipment, so that during the presentation process of the third presence information on the user equipment, the third presence information is first displayed in the third presence information.
  • the at least one piece of second presentation information is interspersedly presented, and then the first presentation information is interspersedly presented in the third presentation information.
  • the network device determines one or more second presence information associated with the first presence information according to the first presence information to be pushed.
  • the first presentation information may be an advertisement or any other form of presentation information, for example, an advertisement that needs to be pushed to the user for presentation on the user device determined by means such as bidding, and the second presentation information Including but not limited to the media files associated with the advertisement in the content, for example, short videos, pictures, information, etc.
  • the first presentation information is the advertisement of child toothbrush A that needs to be pushed, and the short video of child toothbrush A appears in the video library of the network device is screened out as the second presentation associated with the advertisement of child toothbrush A information.
  • step S12 the network device sends at least one piece of second presence information among the one or more second presence information and the first presence information to the user equipment, so as to display the third presence information on the user equipment During the presentation process, the at least one piece of second presentation information is interspersedly presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
  • the network device may send the at least one second presence information and the first presence information to the user equipment by sending the at least one second presence information and the first presence information to the user equipment at the same time, or first.
  • the third presentation information is content currently being presented on the user equipment, such as short videos, pictures, information, etc.
  • the user equipment In the current presentation process of the third presentation information above, first interspersed and presented at least one second presentation information in the third presentation information, and then interspersed and presented the first presentation information in the third presentation information, so as to allow the user to browse the first presentation information.
  • the second presentation information is interspersed to increase the interest of the first presentation information to be pushed, and then the first presentation information is interspersed and presented in the third presentation information, thereby reducing the user's interest in the first presentation information.
  • the step S11 includes: the network device obtains one or more presentation features corresponding to the first presentation information, matches the one or more presentation features with a plurality of presentation information, and obtains from the One or more second presence information associated with the first presence information is determined from the plurality of presence information, wherein each second presence information includes at least one of the one or more presence characteristics.
  • the presentation feature corresponding to the first presentation information may be provided by the provider of the first presentation information, or may be determined after the network device recognizes the content of the first presentation information.
  • the first presentation information is For the advertisement of child toothbrush A
  • the network device recognizes the advertisement content of the child toothbrush A, determines that the presentation characteristics of the advertisement of the child toothbrush A include “child” and “toothbrush”, and then compares these two presentation characteristics with the network device Matches all short videos in the video library, and according to the matching degree between these two presentation features and each short video, the predetermined number of short videos with the highest matching degree or the short videos with the matching degree meeting the predetermined matching degree threshold are taken as A short video associated with the advertisement of the child toothbrush A, wherein each short video includes at least one of the two presentation features.
  • the step S12 includes step S121 (not shown), step S122 (not shown), and step S123 (not shown).
  • step S121 the network device sends at least one second presence information of the one or more second presence information to the user equipment, so that during the presentation process of the third presence information on the user equipment, The third presence information is interspersed to present the at least one second presence information;
  • step S122 the network device receives the first presence feedback information sent by the user equipment for the at least one second presence information; in step S122,
  • the network device determines whether the first presence information satisfies a predetermined push condition according to the first presence feedback information, and if so, sends the first presence information to the user equipment to display the information in the third presence information.
  • the information is interspersed and presented with the first presentation information.
  • the at least one second presence information is sent to the user equipment, so as to interspersely present the at least one second presence information while the user equipment is currently presenting the third presence information, and then the user equipment will target the user to the at least one
  • the presence feedback information of the second presence information is sent to the network device.
  • the network device After the network device receives the presence feedback information, it judges whether the first presence information meets the predetermined push condition according to the presence feedback information, and if so, sends the first presence information to the user device , To present the first presentation information interspersedly in the process of presenting the third presentation information on the user equipment, where the presentation feedback information may be feedback for all the second presentation information presented on the user equipment, and then sent to the user equipment, It may also be a feedback for each or several second presentations respectively, and then respectively sent to the network device.
  • the presentation feedback information includes, but is not limited to, user feedback behaviors such as the completion rate of the second presentation information, likes, and comments.
  • the first presentation information is an advertisement for children's toothbrush A
  • the short video B, short video C, and short video D of children's toothbrush A are screened out from the video library, and then these three short videos are sent to the user device
  • the user watched short video B and short video C completely, then skipped short video D, and sent the corresponding presentation feedback message "short video B and short video C have been completely watched" to the network device
  • the predetermined push condition is that the user has completely watched at least two of the three short videos
  • the network device judges that the advertisement of child toothbrush A meets the predetermined push condition according to the presentation feedback information, then the advertisement of child toothbrush A Send to user equipment for interspersed display.
  • the step S121 includes: the network device intermittently sends multiple pieces of second presence information in the one or more second presence information to the user equipment.
  • the network device sends at least one piece of second presence information to the user equipment intermittently. It may send each piece of the at least one piece of second presence information to the user equipment intermittently, or it may send each piece of second presence information to the user equipment.
  • the at least one piece of second presence information is divided into several groups, and each group of presence information includes several pieces of second presence information, and then each group of presence information is sent to the user equipment intermittently.
  • the intermittently sending a plurality of second presence information of the one or more second presence information to the user equipment includes: determining the next step according to the currently received first presence feedback information The push time corresponding to the target second presence information sent once, and when the push time is reached, the target second presence information is sent to the user equipment.
  • the next target second presence information to be sent to the user is determined according to the currently received presence feedback information of the user for one or more second presence information that has been currently presented on the user device Corresponding to the push time, and when the push time is reached, the next target second presence information to be sent to the user is sent to the user equipment.
  • the network device first pushes short video B to the user device for display, and after the display is completed, the user device sends the user's presentation feedback information for short video B to the network device, and the network device determines the next one based on the presentation feedback information of short video B
  • the step S123 includes: the network device determines whether the currently received at least one piece of the first presence feedback information meets a predetermined push condition, and if so, sends the first presence information to the user equipment , And detect whether there is remaining second presence information in the one or more second presence information that has not been sent to the user equipment, and if so, stop sending the remaining second presence information. In some embodiments, it is determined whether the first presence information satisfies the predetermined push condition according to the currently received presence feedback information of the user for one or more second presence information that has been currently presented on the user equipment.
  • the network device first pushes short video B to the user device for display, and after the display is completed, the user device sends the user's presentation feedback information for short video B to the network device, and the network device directly sends the advertisement according to the presentation feedback information of short video B A sends to the user equipment for display, and stops sending short video C and short video D that have not been sent to the user equipment.
  • the step S123 includes: the network device determines whether one or more of the first presence feedback information satisfies a predetermined push condition, and if so, determines the one or more first presence feedback information according to the one or more first presence feedback information.
  • the push time of the first presence information according to the push time, the first presence information is sent to the user equipment.
  • the predetermined push condition is satisfied, and if so, according to the presentation
  • the feedback information determines the push time of the first presentation information. If the time interval between the push time and the presentation time of the second presentation information is too short, the user will be disgusted. If the time is too long, the user may forget the content of the second presentation information and lose the right to The interest degree of the pushed first presence information, and when the pushing time is reached, the first presence information is sent to the user equipment for display.
  • the determining the push time of the first presence information according to the one or more first presence feedback information includes: according to the one or more first presence feedback information, combined with all the first presence feedback information.
  • the one or more presentation characteristics corresponding to the first presentation information determine the push time of the first presentation information. For example, if the matching degree between the presence feature corresponding to the first presence information and the second presence information is greater than or equal to a predetermined matching degree threshold, and the correlation between the first presence information and the second presence information is relatively large, then The first presentation information is sent to the user equipment for display later to avoid disgusting users.
  • the matching degree between the presentation feature corresponding to the first presentation information and the second presentation information is less than or equal to a predetermined matching degree threshold, The correlation between the first presence information and the second presence information is relatively small, and the first presence information can be sent to the user equipment for display earlier, so as to avoid reducing the user’s perception of the first presence information that is about to be pushed by the second presence information. Degree of interest.
  • the sending a plurality of second presence information in the one or more second presence information to the user equipment includes: sending at least one second presence information in the one or more second presence information
  • the presentation information is sent to the user equipment intermittently.
  • sending at least one piece of second presence information to the user equipment intermittently may be sending each piece of the at least one second presence information to the user equipment intermittently, or sending at least one piece of second presence information to the user equipment intermittently.
  • the second presence information is divided into several groups, and each group of presence information includes several pieces of second presence information, and then each group of presence information is intermittently sent to the user equipment.
  • the intermittently sending a plurality of second presence information in the one or more second presence information to the user equipment includes: according to predetermined time interval information, transmitting the plurality of second presence information
  • Each second presence information in the second presence information is sent to the user equipment intermittently.
  • each second presentation information may be sent to the user equipment intermittently according to a predetermined time interval. For example, the short video B is first sent to the user equipment for display, and then the short video C is sent at an interval of 30 minutes. Send to the user equipment for display, and then send the short video D to the user equipment for display at 30-minute intervals.
  • the intermittently sending each second presence information of the multiple second presence information to the user equipment includes step S13 (not shown) and step S14 (not shown).
  • step S13 the network device determines the transmission time point information corresponding to each second presence information in the plurality of second presence information, wherein the transmission time of any two second presence information in the plurality of second presence information The interval between point information is greater than or equal to the predetermined sending interval threshold information; in step S14, the network device sends the second presence information to the user equipment according to the sending time point information corresponding to each second presence information.
  • the sending interval between each second presence information and the last sent second presence information is determined. The sending interval between different second presence information may be the same or different. , And then according to the sending interval between each second presence information and the last sent second presence information, after the sending interval from the sending time of the last sent second presence information, the second presence information Sent to the user device.
  • the step S13 includes: the network device determines each second presence information according to the association information between each second presence information in the plurality of second presence information and the first presence information.
  • the degree of relevance between each second presence information and the first presence information if the degree of relevance is greater than or equal to a predetermined relevance threshold, the second presence information and the first presence information If the correlation between the second presence information and the first presence information is larger, the second presence information can be sent to the user equipment for display later.
  • the association is small, and the second presentation information can be sent to the user equipment for presentation earlier.
  • the step S14 includes: the network device arranges each second presence information of the plurality of second presence information in order; for each of the plurality of second presence information except for the head of the team
  • the second presence information determines the sending time point information corresponding to the second presence information according to the association information between the second presence information and the previous second presence information.
  • the degree of relevance between each second presence information and the last sent second presence information if the degree of relevance is greater than or equal to a predetermined relevance threshold, the second presence information is The second presence information sent has a relatively large association, and the second presence information may be sent to the user equipment for display later. If the association degree is less than or equal to a predetermined association degree threshold, the second presence information The association with the previously sent second presence information is relatively small, and the second presence information may be sent to the user equipment for display earlier.
  • the method further includes: the network device receives second presence feedback information corresponding to the first presence information sent by the user equipment.
  • the second presence feedback information sent by the user equipment to the user regarding the first presence information that has been displayed on the user equipment is received, where the second presence feedback information may be the completion rate and point of the first presence information.
  • User feedback behaviors such as likes and comments can also be whether the user has performed the expected interactive behavior corresponding to the first presented information and the specific execution result, for example, whether the user has clicked the purchase link in the advertisement of children's toothbrush A, or whether the user has Place an order on the purchase page corresponding to the purchase link in the advertisement of Child Toothbrush A.
  • the method further includes: according to the second presence feedback information, the network device determines one or more third presence information that needs to be presented on the user equipment, wherein each third presence information The corresponding presentation content is associated with the presentation content corresponding to the first presentation information; and at least one third presentation information of the one or more third presentation information is sent to the user equipment.
  • the second presentation feedback information it is determined whether the user's interest in the first presentation information exceeds a predetermined threshold, and if so, one or more third parties associated with the presentation content corresponding to the first presentation information are determined.
  • the association includes, but is not limited to, semantic association of the presented content and association of the type of the presented content .
  • the use of the presentation content is related, the presentation content belongs to the same manufacturer or product series, etc., for example, the first presentation information is a toothbrush advertisement.
  • the second presentation feedback information corresponding to the first presentation information it is determined that the user is If the information has a high degree of interest, then the third presentation information associated with the first presentation information is determined, and the third presentation information is multiple toothpaste advertisements of the same brand.
  • the method further includes: the network device re-determines one or more fourth presence information associated with the first presence information according to the second presence feedback information; At least one piece of fourth presence information in the four pieces of fourth presence information is sent to the user equipment. In some embodiments, if it is determined that the user is less interested in the first presence information according to the second presence feedback information, then one or more fourth presence information associated with the first presence information is determined, and the All or part of the one or more pieces of presentation information is sent to the user equipment to increase the user's interest in the first presentation information, so as to facilitate subsequent presentation of the first presentation information to obtain better feedback.
  • the method further includes: the network device determines the re-pushing timing of the first presence information according to the second presence feedback information; and re-pushing the first presence information according to the re-pushing timing Sent to the user equipment.
  • the re-push timing is used to indicate the timing to push the first presentation information again.
  • it may be used in a shorter time interval. Then the first presence information is pushed again, and if it is determined that the user's feedback on the first presence information is poor according to the second presence feedback information, the first presence information can be pushed again after a longer time interval.
  • Fig. 2 shows a flowchart of a method for pushing presence information applied to a user equipment according to an embodiment of the present application.
  • the method includes step S21 and step S22.
  • step S21 the user equipment receives at least one piece of second presence information and first presence information sent by a network device, where the at least one piece of second presence information is determined according to the first presence information; in step S22, During the presentation of the third presence information on the user equipment, the user equipment first intersperses and presents the at least one second presence information in the third presence information, and then intersperses and presents the third presence information in the third presence information.
  • the first presentation information is the presentation information.
  • the user equipment receives at least one piece of second presence information and first presence information sent by a network device, wherein the at least one piece of second presence information is determined according to the first presence information.
  • the first presentation information may be an advertisement, for example, an advertisement that needs to be pushed to the user for presentation on the user device determined by means such as bidding
  • the second presentation information includes, but is not limited to, content related to the advertisement.
  • Associated media files such as short videos, pictures, information, etc.
  • the first presentation information is the advertisement of child toothbrush A that needs to be pushed, and the short video of child toothbrush A appears in the video library of the network device is screened out as the second presentation associated with the advertisement of child toothbrush A information.
  • the network device may send the at least one second presence information and the first presence information to the user equipment by sending the at least one second presence information and the first presence information to the user equipment at the same time, or first. Sending at least one second presence information to the user equipment, and then sending the first presence information to the user equipment, or first sending each second presence information in the at least one second presence information to the user equipment intermittently, Then the first presentation information is sent to the user equipment.
  • step S22 in the process of presenting the third presence information on the user equipment, the user equipment first intersperses and presents the at least one second presence information in the third presence information, and then presents the at least one second presence information in the third presence information.
  • the information is interspersed and presented with the first presentation information.
  • the third presentation information is content currently being presented on the user equipment, such as short videos, pictures, information, etc.
  • the second presentation information is interspersed to increase the interest of the first presentation information to be pushed, and then the first presentation information is interspersed and presented in the third presentation information, thereby reducing the user's interest in the first presentation information.
  • the step S21 includes: the user equipment receives at least one piece of second presence information sent by the network device, wherein the at least one piece of second presence information is based on the first presentation that the network device intends to push Information determined; acquiring first presence feedback information corresponding to the at least one second presence information, and sending the first presence feedback information to the network device; receiving the first presence information sent by the network device .
  • the user equipment first receives the at least one second presence information sent by the network device, and in the current presentation process of the third presence information on the user equipment, first intersperses and presents the at least one first presence information in the third presence information.
  • the presence information and then obtain the user’s presence feedback information for the at least one second presence information, and send the presence feedback information to the network device, and then receive the first presence information sent by the network device, and intersperse the third presence information Present the first presentation information.
  • the presentation feedback information includes, but is not limited to, user feedback behaviors such as the completion rate of the second presentation information, likes, and comments.
  • the presentation feedback information may be the user's feedback for all the second presentation information presented on the user equipment and then sent to the user equipment, or may be the user's feedback for each or several second presentations, respectively. Then send them to the network device respectively.
  • the receiving at least one piece of second presence information sent by the network device includes: receiving multiple pieces of second presence information sent by the network device intermittently.
  • the network device sends at least one piece of second presence information to the user equipment intermittently. It may send each piece of the at least one piece of second presence information to the user equipment intermittently, or it may send each piece of second presence information to the user equipment.
  • the at least one piece of second presence information is divided into several groups, and each group of presence information includes several pieces of second presence information, and then each group of presence information is sent to the user equipment intermittently.
  • the method further includes: the user equipment obtains second presence feedback information corresponding to the first presence information, and sends the second presence feedback information to the network device.
  • the second presentation feedback information may be user feedback behaviors such as the completion rate of the first presentation information, likes, comments, etc., and may also be whether the user has performed the desired interaction behavior corresponding to the first presentation information and specific behaviors.
  • the execution result for example, whether the user clicked the purchase link in the advertisement of the child toothbrush A, or whether the user placed an order on the purchase page corresponding to the purchase link in the advertisement of the child toothbrush A.
  • Fig. 3 shows a flowchart of a system method for pushing presence information according to an embodiment of the present application.
  • step S31 the network device determines one or more second presence information associated with the first presence information according to the first presence information to be pushed, and step S31 is the same as the aforementioned step S11 or It is similar and will not be repeated here; in step S32, the network device sends at least one of the one or more second presence information and the first presence information to the user equipment, step S32 It is the same as or similar to the foregoing step S12, and will not be repeated here; in step S33, the user equipment receives and presents the at least one second presence information and the first presence information sent by the network device, and step S33 It is the same as or similar to the foregoing step S21, and will not be repeated here; in step S34, during the presentation process of the third presentation information on the user equipment, the user equipment first intersperses the presentation in the third presentation information The at least one second presentation information is then interspersed with the third presentation information to present the first presentation information, and step S34 is the same as or similar to the foregoing step S22,
  • FIG. 4 shows a structure diagram of a network device for pushing presence information according to an embodiment of the present application.
  • the device includes a one-to-one module 11 and a one-to-two module 12.
  • the one-to-one module 11 is used to determine one or more second presence information associated with the first presence information according to the first presence information to be pushed;
  • the one-to-two module 12 is used to combine the one or more second presence information
  • At least one piece of second presence information in the second presence information and the first presence information are sent to the user equipment, so that during the presentation process of the third presence information on the user equipment, the third presence information is first displayed in the third presence information.
  • the at least one piece of second presentation information is interspersedly presented, and then the first presentation information is interspersedly presented in the third presentation information.
  • the one-to-one module 11 is configured to determine one or more second presence information associated with the first presence information according to the first presence information to be pushed.
  • the first presentation information may be an advertisement or any other form of presentation information, for example, an advertisement that needs to be pushed to the user for presentation on the user device determined by means such as bidding, and the second presentation information Including but not limited to the media files associated with the advertisement in the content, for example, short videos, pictures, information, etc.
  • the first presentation information is the advertisement of child toothbrush A that needs to be pushed, and the short video of child toothbrush A appears in the video library of the network device is screened out as the second presentation associated with the advertisement of child toothbrush A information.
  • the one-two module 12 is configured to send at least one piece of second presence information among the one or more second presence information and the first presence information to the user equipment, so as to provide the third presence information on the user equipment During the presentation process, the at least one piece of second presentation information is interspersedly presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
  • the network device may send the at least one second presence information and the first presence information to the user equipment by sending the at least one second presence information and the first presence information to the user equipment at the same time, or first.
  • the third presentation information is content currently being presented on the user equipment, such as short videos, pictures, information, etc.
  • the user equipment In the current presentation process of the third presentation information above, first interspersed and presented at least one second presentation information in the third presentation information, and then interspersed and presented the first presentation information in the third presentation information, so as to allow the user to browse the first presentation information.
  • the second presentation information is interspersed to increase the interest of the first presentation information to be pushed, and then the first presentation information is interspersed and presented in the third presentation information, thereby reducing the user's interest in the first presentation information.
  • the one-to-one module 11 is configured to: the network device obtains one or more presentation features corresponding to the first presentation information, and matches the one or more presentation features with a plurality of presentation information, One or more second presence information associated with the first presence information is determined from the plurality of presence information, wherein each second presence information includes at least one of the one or more presence characteristics Presenting characteristics.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the one-two module 12 includes a one-two-one module 121 (not shown), a one-two-two module 122 (not shown), and a one-two-three module 123 (not shown).
  • the one-two-one module 121 is configured to send at least one second presence information of the one or more second presence information to the user equipment, so that during the presentation process of the third presence information on the user equipment, The at least one second presence information is interspersed with the third presence information;
  • the one-two-two module 122 is configured to receive first presence feedback information for the at least one second presence information sent by the user equipment;
  • the one-two-three module 123 is configured to determine whether the first presence information satisfies a predetermined push condition according to the first presence feedback information, and if so, send the first presence information to the user equipment for the The first presence information is interspersedly presented in the third presence information.
  • the specific implementations of the one-two-one module 121, the one-two-two module 122, and the one-two-three module 123 are the same as or similar to the embodiment of steps S121, S122, and S123 in FIG.
  • the citation method is included here.
  • the one-two-one module 121 is configured to: intermittently send a plurality of second presence information of the one or more second presence information to the user equipment.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the intermittently sending a plurality of second presence information of the one or more second presence information to the user equipment includes: determining the next step according to the currently received first presence feedback information The push time corresponding to the target second presence information sent once, and when the push time is reached, the target second presence information is sent to the user equipment.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the one-two-three module 123 is used to determine whether the currently received at least one piece of the first presence feedback information meets a predetermined push condition, and if so, send the first presence information to the User equipment, and detect whether there is remaining second presence information that has not been sent to the user equipment in the one or more second presence information, and if so, stop sending the remaining second presence information.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the one-two-three module 123 is used to determine whether one or more of the first presence feedback information meets a predetermined push condition, and if so, according to the one or more first presence feedback information, Determine the push time of the first presence information; send the first presence information to the user equipment according to the push time.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the determining the push time of the first presence information according to the one or more first presence feedback information includes: according to the one or more first presence feedback information, combined with all the first presence feedback information.
  • the one or more presentation characteristics corresponding to the first presentation information determine the push time of the first presentation information.
  • the sending a plurality of second presence information in the one or more second presence information to the user equipment includes: sending at least one second presence information in the one or more second presence information
  • the presentation information is sent to the user equipment intermittently.
  • the intermittently sending a plurality of second presence information in the one or more second presence information to the user equipment includes: according to predetermined time interval information, transmitting the plurality of second presence information Each second presence information in the second presence information is sent to the user equipment intermittently.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the sending each second presence information of the plurality of second presence information to the user equipment intermittently includes a third module 13 (not shown) and a fourth module 14 ( Not shown).
  • the 13th module 13 is used to determine the transmission time point information corresponding to each second presence information in the plurality of second presence information, wherein the transmission time of any two second presence information in the plurality of second presence information The interval between the point information is greater than or equal to the predetermined sending interval threshold information;
  • the one-four module 14 is configured to send the second presence information to the user equipment according to the sending time point information corresponding to each second presence information.
  • the specific implementation of the one-three module 13 and the one-four module 14 is the same as or similar to the embodiment of steps S13 and S14 in FIG.
  • the one-three module 13 is configured to: determine each second presence information according to the association information between each second presence information in the plurality of second presence information and the first presence information.
  • the one-four module 14 is configured to: arrange each second presence information in the plurality of second presence information in order; for each of the plurality of second presence information except for the head of the team
  • the second presence information determines the sending time point information corresponding to the second presence information according to the association information between the second presence information and the previous second presence information.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the device is further configured to: the network device receives second presence feedback information corresponding to the first presence information sent by the user equipment.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the device is further configured to: according to the second presentation feedback information, the network device determines one or more third presentation information that needs to be presented on the user equipment, where each third presentation The presentation content corresponding to the information is associated with the presentation content corresponding to the first presentation information; at least one piece of third presentation information in the one or more third presentation information is sent to the user equipment.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the device is further configured to: according to the second presence feedback information, re-determine one or more fourth presence information associated with the first presence information; At least one piece of fourth presence information in the fourth presence information is sent to the user equipment.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the device is further configured to: determine a re-push timing of the first presence information according to the second presence feedback information; and send the first presence information again according to the re-push timing To the user equipment.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • FIG. 5 shows a structural diagram of a user equipment for pushing presence information according to an embodiment of the present application.
  • the device includes a two-one module 21 and a two-two module 22.
  • the two-first module 21 is configured to receive at least one second presence information and first presence information sent by a network device, wherein the at least one second presence information is determined according to the first presence information; the second second module 22, Used to intersperse and present the at least one second presence information in the third presence information during the presentation process of the third presence information on the user equipment, and then intersperse and present the third presence information in the third presence information.
  • the first presentation information is configured to receive at least one second presence information and first presence information sent by a network device, wherein the at least one second presence information is determined according to the first presence information; the second second module 22, Used to intersperse and present the at least one second presence information in the third presence information during the presentation process of the third presence information on the user equipment, and then intersperse and present the third presence information in the third presence information.
  • the two-to-one module 21 is configured to receive at least one piece of second presence information and first presence information sent by a network device, where the at least one piece of second presence information is determined according to the first presence information.
  • the first presentation information may be an advertisement, for example, an advertisement that needs to be pushed to the user for presentation on the user device determined by means such as bidding
  • the second presentation information includes, but is not limited to, content related to the advertisement.
  • Associated media files such as short videos, pictures, information, etc.
  • the first presentation information is the advertisement of child toothbrush A that needs to be pushed, and the short video of child toothbrush A appears in the video library of the network device is screened out as the second presentation associated with the advertisement of child toothbrush A information.
  • the network device may send the at least one second presence information and the first presence information to the user equipment by sending the at least one second presence information and the first presence information to the user equipment at the same time, or first. Sending at least one second presence information to the user equipment, and then sending the first presence information to the user equipment, or first sending each second presence information in the at least one second presence information to the user equipment intermittently, Then the first presentation information is sent to the user equipment.
  • the two-two module 22 is configured to first intersperse and present the at least one piece of second presence information in the third presence information during the presentation process of the third presence information on the user equipment, and then display the at least one piece of second presence information in the third presence information.
  • the information is interspersed and presented with the first presentation information.
  • the third presentation information is content currently being presented on the user equipment, such as short videos, pictures, information, etc. After the user equipment receives at least one piece of second presentation information and the first presentation information, the user equipment In the current presentation process of the third presentation information above, first interspersed and presented at least one second presentation information in the third presentation information, and then interspersed and presented the first presentation information in the third presentation information, so as to allow the user to browse the first presentation information.
  • the second presentation information is interspersed to increase the interest of the first presentation information to be pushed, and then the first presentation information is interspersed and presented in the third presentation information, thereby reducing the user's interest in the first presentation information.
  • the two-to-one module 21 is configured to receive at least one piece of second presence information sent by the network device, where the at least one piece of second presence information is based on the first piece of information to be pushed by the network device.
  • the presence information is determined; first presence feedback information corresponding to the at least one second presence information is acquired, and the first presence feedback information is sent to the network device; the first presence sent by the network device is received information.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the receiving at least one piece of second presence information sent by a network device includes: receiving multiple pieces of second presence information sent by the network device intermittently.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • the device is further configured to: obtain second presence feedback information corresponding to the first presence information, and send the second presence feedback information to the network device.
  • the related operations are the same as or similar to those of the embodiment shown in FIG.
  • Figure 6 shows an exemplary system that can be used to implement the various embodiments described in this application.
  • the system 300 can be used as any device in each of the described embodiments.
  • the system 300 may include one or more computer-readable media having instructions (for example, system memory or NVM/storage device 320) and be coupled with the one or more computer-readable media and configured to execute Instructions are one or more processors (eg, processor(s) 305) that implement modules to perform the actions described in this application.
  • processors eg, processor(s) 305
  • system control module 310 may include any suitable interface controller to provide at least one of the processor(s) 305 and/or any suitable device or component in communication with the system control module 310 Any appropriate interface.
  • the system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315.
  • the memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
  • the system memory 315 may be used to load and store data and/or instructions for the system 300, for example.
  • the system memory 315 may include any suitable volatile memory, such as a suitable DRAM.
  • the system memory 315 may include a double data rate type quad synchronous dynamic random access memory (DDR4 SDRAM).
  • DDR4 SDRAM double data rate type quad synchronous dynamic random access memory
  • system control module 310 may include one or more input/output (I/O) controllers to provide an interface to the NVM/storage device 320 and the communication interface(s) 325.
  • I/O input/output
  • NVM/storage device 320 may be used to store data and/or instructions.
  • the NVM/storage device 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more hard drives (HDD), one or more compact disc (CD) drives and/or one or more digital versatile disc (DVD) drives).
  • suitable non-volatile memory e.g., flash memory
  • suitable non-volatile storage device(s) e.g., one or more hard drives (HDD), one or more compact disc (CD) drives and/or one or more digital versatile disc (DVD) drives.
  • HDD hard drives
  • CD compact disc
  • DVD digital versatile disc
  • the NVM/storage device 320 may include storage resources that are physically part of the device on which the system 300 is installed, or it may be accessed by the device without necessarily being a part of the device.
  • the NVM/storage device 320 may be accessed via the communication interface(s) 325 through the network.
  • the communication interface(s) 325 may provide an interface for the system 300 to communicate through one or more networks and/or with any other suitable devices.
  • the system 300 can wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
  • At least one of the processor(s) 305 may be packaged with the logic of one or more controllers of the system control module 310 (for example, the memory controller module 330). For one embodiment, at least one of the processor(s) 305 may be packaged with the logic of one or more controllers of the system control module 310 to form a system in package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated with the logic of one or more controllers of the system control module 310 on the same mold. For one embodiment, at least one of the processor(s) 305 may be integrated with the logic of one or more controllers of the system control module 310 on the same mold to form a system on chip (SoC).
  • SoC system on chip
  • the system 300 may be, but is not limited to: a server, a workstation, a desktop computing device, or a mobile computing device (for example, a laptop computing device, a holding computing device, a tablet computer, a netbook, etc.).
  • the system 300 may have more or fewer components and/or different architectures.
  • the system 300 includes one or more cameras, keyboards, liquid crystal display (LCD) screens (including touchscreen displays), non-volatile memory ports, multiple antennas, graphics chips, application specific integrated circuits ( ASIC) and speakers.
  • LCD liquid crystal display
  • ASIC application specific integrated circuits
  • the present application also provides a computer-readable storage medium, the computer-readable storage medium stores computer code, and when the computer code is executed, the method described in any one of the preceding items is executed.
  • This application also provides a computer program product.
  • the computer program product is executed by a computer device, the method described in any of the preceding items is executed.
  • This application also provides a computer device, which includes:
  • One or more processors are One or more processors;
  • Memory used to store one or more computer programs
  • the one or more processors When the one or more computer programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any one of the preceding items.
  • this application can be implemented in software and/or a combination of software and hardware.
  • it can be implemented using an application specific integrated circuit (ASIC), a general purpose computer or any other similar hardware device.
  • ASIC application specific integrated circuit
  • the software program of the present application may be executed by a processor to realize the steps or functions described above.
  • the software program (including related data structures) of the present application can be stored in a computer-readable recording medium, for example, RAM memory, magnetic or optical drives or floppy disks and similar devices.
  • some steps or functions of the present application may be implemented by hardware, for example, as a circuit that cooperates with a processor to execute each step or function.
  • a part of this application can be applied as a computer program product, such as a computer program instruction, when it is executed by a computer, through the operation of the computer, the method and/or technical solution according to this application can be invoked or provided.
  • computer program instructions in computer-readable media includes but is not limited to source files, executable files, installation package files, etc.
  • the manner in which computer program instructions are executed by the computer includes but not Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding post-installation program.
  • the computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.
  • Communication media includes media by which communication signals containing, for example, computer-readable instructions, data structures, program modules, or other data are transmitted from one system to another system.
  • Communication media can include conductive transmission media (such as cables and wires (for example, optical fiber, coaxial, etc.)) and wireless (unguided transmission) media that can propagate energy waves, such as sound, electromagnetic, RF, microwave, and infrared .
  • Computer readable instructions, data structures, program modules or other data may be embodied as, for example, a modulated data signal in a wireless medium such as a carrier wave or similar mechanism such as embodied as part of spread spectrum technology.
  • modulated data signal refers to a signal whose one or more characteristics have been altered or set in such a way as to encode information in the signal. Modulation can be analog, digital or mixed modulation techniques.
  • a computer-readable storage medium may include volatile, non-volatile, and nonvolatile, nonvolatile, and nonvolatile, and may be implemented in any method or technology for storing information such as computer-readable instructions, data structures, program modules, or other data. Removable and non-removable media.
  • computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and non-volatile memory, such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other now known media or future developments that can be stored for computer systems Computer readable information/data used.
  • volatile memory such as random access memory (RAM, DRAM, SRAM
  • non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other now known media or future developments that can be stored for computer systems Computer readable information/data used.
  • volatile memory such as random access memory (RAM, DRAM,
  • an embodiment according to the present application includes a device that includes a memory for storing computer program instructions and a processor for executing the program instructions, wherein when the computer program instructions are executed by the processor, the device triggers
  • the operation of the device is based on the aforementioned methods and/or technical solutions according to multiple embodiments of the present application.

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Abstract

一种应用于网络设备的推送呈现信息的方法与设备，该方法包括：根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息（S11）；将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息（S12）。上述方法可以降低用户对第一呈现信息的反感率，并提升第一呈现信息的转化率。

Description

一种推送呈现信息的方法与设备
本申请是以CN申请号为202010436445.X，申请日为2020.05.21的申请为基础，并主张其优先权，该CN申请的公开内容在此作为整体引入本申请中
技术领域
本申请涉及通信领域，尤其涉及一种用于推送呈现信息的技术。
背景技术
随着时代的发展，面向用户的广告推送越来越受到广泛关注，现有技术中，通常采用两种方式来实现面向用户的广告推送，一种是根据用户画像来向用户推送其可能感兴趣的广告，另一种是根据各种广告的竞价排名来进行推送，竞价排名越高的广告越优先推送给用户，并且，在现有技术中，在需要向用户设备推送一个广告时，会直接将该广告发送至用户设备并在用户设备上直接呈现。
发明内容
本申请的一个目的是提供一种推送呈现信息的方法与设备。
根据本申请的一个方面，提供了一种应用于网络设备的推送呈现信息的方法，该方法包括：
根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息；
将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
根据本申请的另一个方面，提供了一种应用于用户设备的推送呈现信息的方法，该方法包括：
接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一 个第二呈现信息是根据所述第一呈现信息确定的；
在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
根据本申请的一个方面，提供了一种推送呈现信息的网络设备，该设备包括：
一一模块，用于根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息；
一二模块，用于将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
根据本申请的另一个方面，提供了一种推送呈现信息的用户设备，该设备包括：
二一模块，用于接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一个第二呈现信息是根据所述第一呈现信息确定的；
二二模块，用于在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
根据本申请的一个方面，提供了一种推送呈现信息的设备，其中，该设备包括：
处理器；以及
被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行如下操作：
根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息；
将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
根据本申请的另一个方面，提供了一种推送呈现信息的设备，其中，该设备包括：
处理器；以及
被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理 器执行如下操作：
接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一个第二呈现信息是根据所述第一呈现信息确定的；
在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
根据本申请的一个方面，提供了一种存储指令的计算机可读介质，所述指令在被执行时使得系统进行如下操作：
根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息；
将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
根据本申请的另一个方面，提供了一种存储指令的计算机可读介质，所述指令在被执行时使得系统进行如下操作：
接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一个第二呈现信息是根据所述第一呈现信息确定的；
在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
与现有技术相比，本申请能够通过先确定与第一呈现信息相关联的一个或多个第二呈现信息，从而先在用户设备上的第三呈现信息的呈现过程中穿插呈现与第一呈现信息相关联的至少一个第二呈现信息，再在第三呈现信息中穿插呈现第一呈现信息，从而能够让用户在浏览第三呈现信息的过程中先通过第二呈现信息的穿插呈现来提高对待推送的第一呈现信息的兴趣，之后再在第三呈现信息中穿插呈现第一呈现信息，从而降低用户对第一呈现信息的反感率，并提升第一呈现信息的转化率。
附图说明
通过阅读参照以下附图所作的对非限制性实施例所作的详细描述，本申请的其它特征、目的和优点将会变得更明显：
图1示出根据本申请一个实施例的一种应用于网络设备的推送呈现信息的方法流程图；
图2示出根据本申请一个实施例的一种应用于用户设备的推送呈现信息的方法流程图；
图3示出根据本申请一个实施例的一种推送呈现信息的系统方法流程图；
图4示出根据本申请一个实施例的一种推送呈现信息的网络设备结构图；
图5示出根据本申请一个实施例的一种推送呈现信息的用户设备结构图；
图6示出可被用于实施本申请中所述的各个实施例的示例性系统。
附图中相同或相似的附图标记代表相同或相似的部件。
具体实施方式
下面结合附图对本申请作进一步详细描述。
在本申请一个典型的配置中，终端、服务网络的设备和可信方均包括一个或多个处理器(例如，中央处理器(Central Processing Unit，CPU))、输入/输出接口、网络接口和内存。
内存可能包括计算机可读介质中的非永久性存储器，随机存取存储器(Random Access Memory，RAM)和/或非易失性内存等形式，如只读存储器(Read Only Memory，ROM)或闪存(Flash Memory)。内存是计算机可读介质的示例。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(Phase-Change Memory，PCM)、可编程随机存取存储器(Programmable Random Access Memory，PRAM)、静态随机存取存储器(Static Random-Access Memory，SRAM)、动态随机存取存储器(Dynamic Random Access Memory，DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(Electrically-Erasable Programmable Read-Only Memory，EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(Compact Disc Read-Only Memory，CD-ROM)、数字多功能光盘(Digital Versatile Disc,DVD)或其他光学存储、磁盒式磁带，磁带磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。
本申请所指设备包括但不限于用户设备、网络设备、或用户设备与网络设备通过网络相集成所构成的设备。所述用户设备包括但不限于任何一种可与用户进行人机交互(例如通过触摸板进行人机交互)的移动电子产品，例如智能手机、平板电脑等，所述移动电子产品可以采用任意操作系统，如Android操作系统、iOS操作系统等。其中，所述网络设备包括一种能够按照事先设定或存储的指令，自动进行数值计算和信息处理的电子设备，其硬件包括但不限于微处理器、专用集成电路(Application Specific Integrated Circuit，ASIC)、可编程逻辑器件(Programmable Logic Device，PLD)、现场可编程门阵列(Field Programmable Gate Array，FPGA)、数字信号处理器(Digital Signal Processor，DSP)、嵌入式设备等。所述网络设备包括但不限于计算机、网络主机、单个网络服务器、多个网络服务器集或多个服务器构成的云；在此，云由基于云计算(Cloud Computing)的大量计算机或网络服务器构成，其中，云计算是分布式计算的一种，由一群松散耦合的计算机集组成的一个虚拟超级计算机。所述网络包括但不限于互联网、广域网、城域网、局域网、VPN网络、无线自组织网络(Ad Hoc网络)等。优选地，所述设备还可以是运行于所述用户设备、网络设备、或用户设备与网络设备、网络设备、触摸终端或网络设备与触摸终端通过网络相集成所构成的设备上的程序。
当然，本领域技术人员应能理解上述设备仅为举例，其他现有的或今后可能出现的设备如可适用于本申请，也应包含在本申请保护范围以内，并在此以引用方式包含于此。
在本申请的描述中，“多个”的含义是两个或者更多，除非另有明确具体的限定。
图1示出了根据本申请一个实施例的一种应用于网络设备的推送呈现信息的方法流程图，该方法包括步骤S11和步骤S12。在步骤S11中，网络设备根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息；在步骤S12中，网络设备将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
在步骤S11中，网络设备根据待推送的第一呈现信息，确定与所述第一呈现信 息相关联的一个或多个第二呈现信息。在一些实施例中，第一呈现信息可以是广告，也可以是其他任何形式的呈现信息，例如，根据竞价等手段确定的需要推送给用户以在用户设备端进行呈现的广告，第二呈现信息包括但不限于与该广告在内容上相关联的媒体文件，例如，短视频、图片、资讯等。例如，第一呈现信息是需要推送的儿童牙刷A的广告，从网络设备的视频库中筛选出视频中出现了儿童牙刷A的短视频，作为与该儿童牙刷A的广告相关联的第二呈现信息。
在步骤S12中，网络设备将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。在一些实施例中，网络设备将至少一个第二呈现信息以及第一呈现信息发送至用户设备的方式可以是将至少一个第二呈现信息与第一呈现信息同时发送给用户设备，也可以是先将至少一个第二呈现信息发送给用户设备，然后再将第一呈现信息发送给用户设备，还可以是先将至少一个第二呈现信息中的每个第二呈现信息间断地发送给用户设备，然后再将第一呈现信息发送给用户设备。在一些实施例中，第三呈现信息是用户设备上当前正在呈现的内容，例如，短视频、图片、资讯等，用户设备接收到至少一个第二呈现信息以及第一呈现信息后，在用户设备上的第三呈现信息的当前呈现过程中，先在第三呈现信息中穿插呈现至少一个第二呈现信息，然后再在第三呈现信息中穿插呈现第一呈现信息，从而能够让用户在浏览第三呈现信息的过程中先通过第二呈现信息的穿插呈现来提高对待推送的第一呈现信息的兴趣，之后再在第三呈现信息中穿插呈现第一呈现信息，从而降低用户对第一呈现信息的反感率，并提升第一呈现信息的转化率。
在一些实施例中，所述步骤S11包括：网络设备获得所述第一呈现信息对应的一个或多个呈现特征，将所述一个或多个呈现特征与多个呈现信息进行匹配，从所述多个呈现信息中确定与所述第一呈现信息相关联的一个或多个第二呈现信息，其中，每个第二呈现信息中包括所述一个或多个呈现特征中的至少一个呈现特征。在一些实施例中，第一呈现信息对应的呈现特征可以由第一呈现信息的提供商提供，也可以是网络设备对第一呈现信息的内容进行识别后确定的，例如，第一呈现信息是儿童牙刷A的广告，网络设备通过对该童牙刷A的广告内容进行识别，确定该童 牙刷A的广告对应的呈现特征包括“儿童”、“牙刷”，然后将这两个呈现特征与网络设备的视频库中的所有短视频进行匹配，根据这两个呈现特征与每个短视频之间的匹配度，将匹配度最高的预定数量的短视频或者匹配度满足预定匹配度阈值的短视频作为与该童牙刷A的广告相关联的短视频，其中，每个短视频中包括这两个呈现特征中的至少一个呈现特征。
在一些实施例中，所述步骤S12包括步骤S121(未示出)、步骤S122(未示出)、步骤S123(未示出)。在步骤S121中，网络设备将所述一个或多个第二呈现信息中的至少一个第二呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息；在步骤S122中，网络设备接收所述用户设备发送的、针对所述至少一个第二呈现信息的第一呈现反馈信息；在步骤S123中，网络设备根据所述第一呈现反馈信息判断所述第一呈现信息是否满足预定推送条件，若满足，将所述第一呈现信息发送至所述用户设备，以在所述第三呈现信息中穿插呈现所述第一呈现信息。在一些实施例中，将至少一个第二呈现信息发送给用户设备，以在用户设备当前正在呈现第三呈现信息的过程中穿插呈现至少一个第二呈现信息，然后用户设备会将用户针对至少一个第二呈现信息的呈现反馈信息发送给网络设备，网络设备接收到呈现反馈信息后，根据呈现反馈信息判断第一呈现信息是否满足预定推送条件，若满足，则将第一呈现信息发送给用户设备，以在用户设备当前正在呈现第三呈现信息的过程中穿插呈现第一呈现信息，其中，呈现反馈信息可以是针对用户设备上呈现过的所有第二呈现信息的反馈，然后发送给用户设备，还可以是分别针对每个或若干个第二呈现的反馈，然后分别发送给网络设备。在一些实施例中，呈现反馈信息包括但不限于第二呈现信息的完播率、点赞、评论等用户反馈行为。例如，第一呈现信息是儿童牙刷A的广告，从视频库中筛选出视频中出现了儿童牙刷A的短视频B、短视频C和短视频D，然后将这三个短视频发送给用户设备进行穿插展示，用户完整地看完了短视频B和短视频C，然后直接跳过了短视频D，并将对应的呈现反馈信息“短视频B和短视频C已完整看完”发送给网络设备，若预定推送条件是用户完整地看完了这三个短视频中的至少两个短视频，网络设备根据该呈现反馈信息判断儿童牙刷A的广告满足该预定推送条件，则将儿童牙刷A的广告发送给用户设备进行穿插展示。
在一些实施例中，所述步骤S121包括：网络设备将所述一个或多个第二呈现信息中的多个第二呈现信息间断地发送至用户设备。在一些实施例中，网络设备将至少一个第二呈现信息间断地发送给用户设备，可以是将至少一个第二呈现信息中的每个第二呈现信息间断地发送给用户设备，也可以是将至少一个第二呈现信息分成若干组，每组呈现信息包括若干个第二呈现信息，然后将每组呈现信息间断地发送给用户设备。
在一些实施例中，所述将所述一个或多个第二呈现信息中的多个第二呈现信息间断地发送至用户设备，包括：根据当前已接收到的第一呈现反馈信息，确定下一次发送的目标第二呈现信息对应的推送时间，并当到达所述推送时间，将所述目标第二呈现信息发送至用户设备。在一些实施例中，根据当前已接收到的、用户针对当前已在用户设备上呈现过的一个或多个第二呈现信息的呈现反馈信息，确定下一个待发送给用户的目标第二呈现信息对应的推送时间，并当到达该推送时间时，将下一个待发送给用户的目标第二呈现信息发送给用户设备。例如，网络设备先将短视频B推送给用户设备进行展示，展示完毕后用户设备将用户针对短视频B的呈现反馈信息发送给网络设备，网络设备根据短视频B的呈现反馈信息，确定下一个待发送给用户的短视频C的推送时间，并当到达该推送时间时，将短视频C发送给用户设备进行展示。
在一些实施例中，所述步骤S123包括：网络设备判断当前接收到的至少一个所述第一呈现反馈信息是否满足预定推送条件，若满足，将所述第一呈现信息发送至所述用户设备，并检测所述一个或多个第二呈现信息中是否存在尚未发送至所述用户设备的剩余第二呈现信息，若是，停止发送所述剩余第二呈现信息。在一些实施例中，根据当前已接收到的、用户针对当前已在用户设备上呈现过的一个或多个第二呈现信息的呈现反馈信息，确定第一呈现信息是否满足预定推送条件，若满足，则直接将第一呈现信息发送给用户设备进行展示，并检测是否存在尚未发送给用户设备的剩余第二呈现信息，若存在，则停止发送剩余第二呈现信息。例如，网络设备先将短视频B推送给用户设备进行展示，展示完毕后用户设备将用户针对短视频B的呈现反馈信息发送给网络设备，网络设备根据短视频B的呈现反馈信息，直接将广告A发送给用户设备进行展示，并停止发送尚未发送给用户设备的短视频C和短视频D。
在一些实施例中，所述步骤S123包括：网络设备判断一个或多个所述第一呈现反馈信息是否满足预定推送条件，若满足，根据所述一个或多个第一呈现反馈信息，确定所述第一呈现信息的推送时间；根据所述推送时间，将所述第一呈现信息发送至所述用户设备。在一些实施例中，根据当前已接收到的、用户针对当前已在用户设备上呈现过的一个或多个第二呈现信息的呈现反馈信息，确定是否满足预定的推送条件，若满足，根据呈现反馈信息确定第一呈现信息的推送时间，推送时间与第二呈现信息的呈现时间之间的时间间隔太短会引起用户反感，太长可能会被用户遗忘第二呈现信息的内容，失去对即将推送的第一呈现信息的兴趣度，并当到达该推送时间时，将第一呈现信息发送给用户设备进行展示。
在一些实施例中，所述根据所述一个或多个第一呈现反馈信息，确定所述第一呈现信息的推送时间，包括：根据所述一个或多个第一呈现反馈信息，并结合所述第一呈现信息对应的一个或多个呈现特征，确定所述第一呈现信息的推送时间。例如，若第一呈现信息对应的呈现特征与第二呈现信息之间的匹配度大于或等于某个预定的匹配度阈值，第一呈现信息与第二呈现信息之间的关联较大，则可以稍晚一些将第一呈现信息发送给用户设备进行展示，避免引起用户反感，若第一呈现信息对应的呈现特征与第二呈现信息之间的匹配度小于或等于某个预定的匹配度阈值，第一呈现信息与第二呈现信息之间的关联较小，可以稍早一些将第一呈现信息发送给用户设备进行展示，避免降低通过第二呈现信息提升的用户对即将推送的第一呈现信息的兴趣度。
在一些实施例中，所述将所述一个或多个第二呈现信息中多个第二呈现信息发送至用户设备，包括：将所述一个或多个第二呈现信息中的至少一个第二呈现信息间断地发送至所述用户设备。在一些实施例中，将至少一个第二呈现信息间断地发送给用户设备，可以是将至少一个第二呈现信息中的每个第二呈现信息间断地发送给用户设备，也可以是将至少一个第二呈现信息分成若干组，每组呈现信息包括若干个第二呈现信息，然后将每组呈现信息间断地发送给用户设备。
在一些实施例中，所述将所述一个或多个第二呈现信息中多个第二呈现信息间断地发送至所述用户设备，包括：根据预定的时间间隔信息，将所述多个第二呈现信息中的每个第二呈现信息间断地发送至所述用户设备。在一些实施例中，可以根据预定的时间间隔，将每个第二呈现信息间断地发送给用户设备，例如，先将短视 频B发送给用户设备进行展示，然后间隔30分钟再将短视频C发送给用户设备进行展示，然后间隔30分钟再将短视频D发送给用户设备进行展示。
在一些实施例中，所述将所述多第二呈现信息中的每个第二呈现信息间断地发送至所述用户设备，包括步骤S13(未示出)和步骤S14(未示出)。在步骤S13中，网络设备确定所述多个第二呈现信息中每个第二呈现信息对应的发送时点信息，其中所述多个第二呈现信息中任意两个第二呈现信息的发送时点信息之间的间隔大于或等于预定的发送间隔阈值信息；在步骤S14中，网络设备根据每个第二呈现信息对应的发送时点信息，将该第二呈现信息发送至所述用户设备。在一些实施例中，确定每个第二呈现信息与上一个发送的第二呈现信息之间的发送间隔，不同第二呈现信息之间的发送间隔可以是相同的，也可以是各不相同的，然后根据每个第二呈现信息与上一个发送的第二呈现信息之间的发送间隔，在从上一个发送的第二呈现信息的发送时间开始的该发送间隔后，将该第二呈现信息发送给用户设备。
在一些实施例中，所述步骤S13包括：网络设备根据所述多个第二呈现信息中的每个第二呈现信息与所述第一呈现信息之间的关联信息，确定每个第二呈现信息对应的发送时点信息。在一些实施例中，根据每个第二呈现信息与第一呈现信息之间的关联度，若关联度大于或等于某个预定的关联度阈值，该第二呈现信息与第一呈现信息之间的关联较大，则可以稍晚一些将该第二呈现信息发送给用户设备进行展示，若关联度小于或等于某个预定的关联度阈值，该第二呈现信息与第一呈现信息之间的关联较小，可以稍早一些将该第二呈现信息发送给用户设备进行展示。
在一些实施例中，所述步骤S14包括：网络设备将所述多个第二呈现信息中各第二呈现信息按序排列；对于所述多个第二呈现信息中除队首外的每个第二呈现信息，根据该第二呈现信息与其前一第二呈现信息之间的关联信息，确定该第二呈现信息对应的发送时点信息。在一些实施例中，根据每个第二呈现信息与上一个发送的第二呈现信息之间的关联度，若关联度大于或等于某个预定的关联度阈值，该第二呈现信息与上一个发送的第二呈现信息之间的关联较大，则可以稍晚一些将该第二呈现信息发送给用户设备进行展示，若关联度小于或等于某个预定的关联度阈值，该第二呈现信息与上一个发送的第二呈现信息之间的关联较小，可以稍早一些将该第二呈现信息发送给用户设备进行展示。
在一些实施例中，所述方法还包括：网络设备接收所述用户设备发送的、所述 第一呈现信息对应的第二呈现反馈信息。在一些实施例中，接收用户设备发送的、用户针对用户设备上已展示第一呈现信息的第二呈现反馈信息，其中，该第二呈现反馈信息可以是第一呈现信息的完播率、点赞、评论等用户反馈行为，还可以是用户是否执行了第一呈现信息对应的期望交互行为以及具体的执行结果，例如，用户是否点击了儿童牙刷A的广告中的购买链接，或者，用户是否在儿童牙刷A的广告中的购买链接对应的购买页面下单。
在一些实施例中，所述方法还包括：网络设备根据所述第二呈现反馈信息，确定需要在所述用户设备进行呈现的一个或多个第三呈现信息，其中，每个第三呈现信息对应的呈现内容与所述第一呈现信息对应的呈现内容相关联；将所述一个或多个第三呈现信息中的至少一个第三呈现信息发送至所述用户设备。在一些实施例中，根据第二呈现反馈信息，判断用户对第一呈现信息的兴趣度是否超过预定阈值，若是，确定与该第一呈现信息对应的呈现内容相关联的一个或多个第三呈现信息，并将该一个或多个呈现信息中的全部或部分发送至用户设备；在一些实施例中，所述相关联包括但不限于呈现内容在语义上相关联、呈现内容的类型相关联、呈现内容的用途相关联、呈现内容属于相同的厂家或产品系列等，例如，第一呈现信息为一条牙刷广告，根据该第一呈现信息对应的第二呈现反馈信息，确定用户对第一呈现信息的兴趣度较高，则确定与该第一呈现信息相关联的第三呈现信息，该第三呈现信息为同品牌的多条牙膏广告。
在一些实施例中，所述方法还包括：网络设备根据所述第二呈现反馈信息，重新确定与所述第一呈现信息相关联的一个或多个第四呈现信息；将所述一个或多个第四呈现信息中的至少一个第四呈现信息发送至所述用户设备。在一些实施例中，若根据第二呈现反馈信息，确定用户对第一呈现信息的兴趣度较低，则确定与该第一呈现信息相关联的一个或多个第四呈现信息，并将该一个或多个呈现信息中的全部或部分发送至用户设备，以提高用户对第一呈现信息的兴趣，便于后续再次呈现第一呈现信息得到更好的反馈。
在一些实施例中，所述方法还包括：网络设备根据所述第二呈现反馈信息，确定所述第一呈现信息的再次推送时机；根据所述再次推送时机，将所述第一呈现信息再次发送至所述用户设备。所述再次推动时机用于指示再次推送第一呈现信息的时机，在一些实施例中，若根据第二呈现反馈信息确定用户对第一呈现信息的兴趣 度较高，则可在较短时间间隔后再次推送该第一呈现信息，若根据第二呈现反馈信息确定用户对第一呈现信息的反馈较差，则可在稍长的时间间隔后再次推送该第一呈现信息。
图2示出了根据本申请一个实施例的一种应用于用户设备的推送呈现信息的方法流程图，该方法包括步骤S21和步骤S22。在步骤S21中，用户设备接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一个第二呈现信息是根据所述第一呈现信息确定的；在步骤S22中，用户设备在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
在步骤S21中，用户设备接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一个第二呈现信息是根据所述第一呈现信息确定的。在一些实施例中，第一呈现信息可以是广告，例如，根据竞价等手段确定的需要推送给用户以在用户设备端进行呈现的广告，第二呈现信息包括但不限于与该广告在内容上相关联的媒体文件，例如，短视频、图片、资讯等。例如，第一呈现信息是需要推送的儿童牙刷A的广告，从网络设备的视频库中筛选出视频中出现了儿童牙刷A的短视频，作为与该儿童牙刷A的广告相关联的第二呈现信息。在一些实施例中，网络设备将至少一个第二呈现信息以及第一呈现信息发送至用户设备的方式可以是将至少一个第二呈现信息与第一呈现信息同时发送给用户设备，也可以是先将至少一个第二呈现信息发送给用户设备，然后再将第一呈现信息发送给用户设备，还可以是先将至少一个第二呈现信息中的每个第二呈现信息间断地发送给用户设备，然后再将第一呈现信息发送给用户设备。
在步骤S22中，用户设备在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。在一些实施例中，第三呈现信息是用户设备上当前正在呈现的内容，例如，短视频、图片、资讯等，用户设备接收到至少一个第二呈现信息以及第一呈现信息后，在用户设备上的第三呈现信息的当前呈现过程中，先在第三呈现信息中穿插呈现至少一个第二呈现信息，然后再在第三呈现信息中穿插呈现第一呈现信息，从而能够让用户在浏览第三呈现信息的过程中先通过第二呈现信息的穿插呈现来提高对待推送的第一呈现信息的兴趣，之后再在第三呈现信息 中穿插呈现第一呈现信息，从而降低用户对第一呈现信息的反感率，并提升第一呈现信息的转化率。
在一些实施例中，所述步骤S21包括：用户设备接收所述网络设备发送的至少一个第二呈现信息，其中，所述至少一个第二呈现信息是根据所述网络设备拟推送的第一呈现信息确定的；获取所述至少一个第二呈现信息对应的第一呈现反馈信息，并将所述第一呈现反馈信息发送至所述网络设备；接收所述网络设备发送的所述第一呈现信息。在一些实施例中，用户设备先接收网络设备发送的至少一个第二呈现信息，并在用户设备上的第三呈现信息的当前呈现过程中，先在第三呈现信息中穿插呈现该至少一个第二呈现信息，然后获取用户针对该至少一个第二呈现信息的呈现反馈信息，并将呈现反馈信息发送给网络设备，然后再接收网络设备发送的第一呈现信息，并在第三呈现信息中穿插呈现该第一呈现信息。在一些实施例中，呈现反馈信息包括但不限于第二呈现信息的完播率、点赞、评论等用户反馈行为。在一些实施例中，呈现反馈信息可以是用户针对用户设备上呈现过的所有第二呈现信息的反馈，然后发送给用户设备，还可以是用户分别针对每个或若干个第二呈现的反馈，然后分别发送给网络设备。
在一些实施例中，所述接收网络设备发送的至少一个第二呈现信息，包括：接收网络设备间断地发送的多个第二呈现信息。在一些实施例中，网络设备将至少一个第二呈现信息间断地发送给用户设备，可以是将至少一个第二呈现信息中的每个第二呈现信息间断地发送给用户设备，也可以是将至少一个第二呈现信息分成若干组，每组呈现信息包括若干个第二呈现信息，然后将每组呈现信息间断地发送给用户设备。
在一些实施例中，所述方法还包括：用户设备获取所述第一呈现信息对应的第二呈现反馈信息，并将所述第二呈现反馈信息发送至所述网络设备。在一些实施例中，第二呈现反馈信息可以是第一呈现信息的完播率、点赞、评论等用户反馈行为，还可以是用户是否执行了第一呈现信息对应的期望交互行为以及具体的执行结果，例如，用户是否点击了儿童牙刷A的广告中的购买链接，或者，用户是否在儿童牙刷A的广告中的购买链接对应的购买页面下单。
图3示出根据本申请一个实施例的一种推送呈现信息的系统方法流程图。
如图3所示，在步骤S31中，网络设备根据待推送的第一呈现信息，确定与所 述第一呈现信息相关联的一个或多个第二呈现信息，步骤S31和前述步骤S11相同或者相似，在此不再赘述；在步骤S32中，所述网络设备将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，步骤S32和前述步骤S12相同或者相似，在此不再赘述；在步骤S33中，所述用户设备接收并呈现所述网络设备发送的所述至少一个第二呈现信息以及所述第一呈现信息，步骤S33和前述步骤S21相同或者相似，在此不再赘述；在步骤S34中，在所述用户设备上的第三呈现信息的呈现过程中，所述用户设备先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息，步骤S34和前述步骤S22相同或者相似，在此不再赘述。
图4示出了根据本申请一个实施例的推送呈现信息的网络设备结构图，该设备包括一一模块11和一二模块12。一一模块11，用于根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息；一二模块12，用于将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
一一模块11，用于根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息。在一些实施例中，第一呈现信息可以是广告，也可以是其他任何形式的呈现信息，例如，根据竞价等手段确定的需要推送给用户以在用户设备端进行呈现的广告，第二呈现信息包括但不限于与该广告在内容上相关联的媒体文件，例如，短视频、图片、资讯等。例如，第一呈现信息是需要推送的儿童牙刷A的广告，从网络设备的视频库中筛选出视频中出现了儿童牙刷A的短视频，作为与该儿童牙刷A的广告相关联的第二呈现信息。
一二模块12，用于将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。在一些实施例中，网络设备将至少一个第二呈现信息以及第一呈现信息发送至用户设备的方式可以是将至少一个第二呈现信息与第一呈现信息同时发送给用户设备，也可以是先将至少一个第二呈现 信息发送给用户设备，然后再将第一呈现信息发送给用户设备，还可以是先将至少一个第二呈现信息中的每个第二呈现信息间断地发送给用户设备，然后再将第一呈现信息发送给用户设备。在一些实施例中，第三呈现信息是用户设备上当前正在呈现的内容，例如，短视频、图片、资讯等，用户设备接收到至少一个第二呈现信息以及第一呈现信息后，在用户设备上的第三呈现信息的当前呈现过程中，先在第三呈现信息中穿插呈现至少一个第二呈现信息，然后再在第三呈现信息中穿插呈现第一呈现信息，从而能够让用户在浏览第三呈现信息的过程中先通过第二呈现信息的穿插呈现来提高对待推送的第一呈现信息的兴趣，之后再在第三呈现信息中穿插呈现第一呈现信息，从而降低用户对第一呈现信息的反感率，并提升第一呈现信息的转化率。
在一些实施例中，所述一一模块11用于：网络设备获得所述第一呈现信息对应的一个或多个呈现特征，将所述一个或多个呈现特征与多个呈现信息进行匹配，从所述多个呈现信息中确定与所述第一呈现信息相关联的一个或多个第二呈现信息，其中，每个第二呈现信息中包括所述一个或多个呈现特征中的至少一个呈现特征。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述一二模块12包括一二一模块121(未示出)、一二二模块122(未示出)、一二三模块123(未示出)。一二一模块121，用于将所述一个或多个第二呈现信息中的至少一个第二呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息；一二二模块122，用于接收所述用户设备发送的、针对所述至少一个第二呈现信息的第一呈现反馈信息；一二三模块123，用于根据所述第一呈现反馈信息判断所述第一呈现信息是否满足预定推送条件，若满足，将所述第一呈现信息发送至所述用户设备，以在所述第三呈现信息中穿插呈现所述第一呈现信息。在此，一二一模块121、一二二模块122和一二三模块123的具体实现方式与图1中有关步骤S121、S122和S123的实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述一二一模块121用于：将所述一个或多个第二呈现信息中的多个第二呈现信息间断地发送至用户设备。在此，相关操作与图1所示实施例 相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述将所述一个或多个第二呈现信息中的多个第二呈现信息间断地发送至用户设备，包括：根据当前已接收到的第一呈现反馈信息，确定下一次发送的目标第二呈现信息对应的推送时间，并当到达所述推送时间，将所述目标第二呈现信息发送至用户设备。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述一二三模块123用于：确定当前接收到的至少一个所述第一呈现反馈信息是否满足预定推送条件，若满足，将所述第一呈现信息发送至所述用户设备，并检测所述一个或多个第二呈现信息中是否存在尚未发送至所述用户设备的剩余第二呈现信息，若是，停止发送所述剩余第二呈现信息。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述一二三模块123用于：判断一个或多个所述第一呈现反馈信息是否满足预定推送条件，若满足，根据所述一个或多个第一呈现反馈信息，确定所述第一呈现信息的推送时间；根据所述推送时间，将所述第一呈现信息发送至所述用户设备。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述根据所述一个或多个第一呈现反馈信息，确定所述第一呈现信息的推送时间，包括：根据所述一个或多个第一呈现反馈信息，并结合所述第一呈现信息对应的一个或多个呈现特征，确定所述第一呈现信息的推送时间。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述将所述一个或多个第二呈现信息中多个第二呈现信息发送至用户设备，包括：将所述一个或多个第二呈现信息中的至少一个第二呈现信息间断地发送至所述用户设备。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述将所述一个或多个第二呈现信息中多个第二呈现信息间断地发送至所述用户设备，包括：根据预定的时间间隔信息，将所述多个第二呈现信息中的每个第二呈现信息间断地发送至所述用户设备。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述将所述多个第二呈现信息中的每个第二呈现信息间断地发送至所述用户设备，包括一三模块13(未示出)和一四模块14(未示出)。一三模块13，用于确定所述多个第二呈现信息中每个第二呈现信息对应的发送时点信息，其中所述多个第二呈现信息中任意两个第二呈现信息的发送时点信息之间的间隔大于或等于预定的发送间隔阈值信息；一四模块14，用于根据每个第二呈现信息对应的发送时点信息，将该第二呈现信息发送至所述用户设备。在此，一三模块13和一四模块14的具体实现方式与图1中有关步骤S13和S14的实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述一三模块13用于：根据所述多个第二呈现信息中的每个第二呈现信息与所述第一呈现信息之间的关联信息，确定每个第二呈现信息对应的发送时点信息。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述一四模块14用于：所述多个第二呈现信息中各第二呈现信息按序排列；对于所述多个第二呈现信息中除队首外的每个第二呈现信息，根据该第二呈现信息与其前一第二呈现信息之间的关联信息，确定该第二呈现信息对应的发送时点信息。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述设备还用于：网络设备接收所述用户设备发送的、所述第一呈现信息对应的第二呈现反馈信息。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述设备还用于：网络设备根据所述第二呈现反馈信息，确定需要在所述用户设备进行呈现的一个或多个第三呈现信息，其中，每个第三呈现信息对应的呈现内容与所述第一呈现信息对应的呈现内容相关联；将所述一个或多个第三呈现信息中的至少一个第三呈现信息发送至所述用户设备。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述设备还用于：根据所述第二呈现反馈信息，重新确定与所述第一呈现信息相关联的一个或多个第四呈现信息；将所述一个或多个第四呈现信息中的至少一个第四呈现信息发送至所述用户设备。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述设备还用于：根据所述第二呈现反馈信息，确定所述第一呈现信息的再次推送时机；根据所述再次推送时机，将所述第一呈现信息再次发送至所述用户设备。在此，相关操作与图1所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
图5示出了根据本申请一个实施例的一种推送呈现信息的用户设备结构图，该设备包括二一模块21和二二模块22。二一模块21，用于接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一个第二呈现信息是根据所述第一呈现信息确定的；二二模块22，用于在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
二一模块21，用于接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一个第二呈现信息是根据所述第一呈现信息确定的。在一些实施例中，第一呈现信息可以是广告，例如，根据竞价等手段确定的需要推送给用户以在用户设备端进行呈现的广告，第二呈现信息包括但不限于与该广告在内容上相关联的媒体文件，例如，短视频、图片、资讯等。例如，第一呈现信息是需要推送的儿童牙刷A的广告，从网络设备的视频库中筛选出视频中出现了儿童牙刷A的短视频，作为与该儿童牙刷A的广告相关联的第二呈现信息。在一些实施例中，网络设备将至少一个第二呈现信息以及第一呈现信息发送至用户设备的方式可以是将至少一个第二呈现信息与第一呈现信息同时发送给用户设备，也可以是先将至少一个第二呈现信息发送给用户设备，然后再将第一呈现信息发送给用户设备，还可以是先将至少一个第二呈现信息中的每个第二呈现信息间断地发送给用户设备，然后再将第一呈现信息发送给用户设备。
二二模块22，用于在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。在一些实施例中，第三呈现信息是用户设备上当前正在呈现的内容，例如，短视频、图片、资讯等，用户设备接收到至少一个第二呈现信息以及第一呈现信息后，在用户设备上的第三呈现信息的当前呈现过程中，先在第三呈现信息中穿插呈现至少一个第二呈现信息，然后再在第三呈现信息中穿插呈现第一呈现信息，从而能够让用户在浏览第三呈现信息的过程中先通过第二呈现信息 的穿插呈现来提高对待推送的第一呈现信息的兴趣，之后再在第三呈现信息中穿插呈现第一呈现信息，从而降低用户对第一呈现信息的反感率，并提升第一呈现信息的转化率。
在一些实施例中，所述二一模块21用于：接收所述网络设备发送的至少一个第二呈现信息，其中，所述至少一个第二呈现信息是根据所述网络设备拟推送的第一呈现信息确定的；获取所述至少一个第二呈现信息对应的第一呈现反馈信息，并将所述第一呈现反馈信息发送至所述网络设备；接收所述网络设备发送的所述第一呈现信息。在此，相关操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述接收网络设备发送的至少一个第二呈现信息，包括：接收所述网络设备间断地发送的多个第二呈现信息。在此，相关操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述设备还用于：获取所述第一呈现信息对应的第二呈现反馈信息，并将所述第二呈现反馈信息发送至所述网络设备。在此，相关操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
图6示出了可被用于实施本申请中所述的各个实施例的示例性系统。
如图6所示在一些实施例中，系统300能够作为各所述实施例中的任意一个设备。在一些实施例中，系统300可包括具有指令的一个或多个计算机可读介质(例如，系统存储器或NVM/存储设备320)以及与该一个或多个计算机可读介质耦合并被配置为执行指令以实现模块从而执行本申请中所述的动作的一个或多个处理器(例如，(一个或多个)处理器305)。
对于一个实施例，系统控制模块310可包括任意适当的接口控制器，以向(一个或多个)处理器305中的至少一个和/或与系统控制模块310通信的任意适当的设备或组件提供任意适当的接口。
系统控制模块310可包括存储器控制器模块330，以向系统存储器315提供接口。存储器控制器模块330可以是硬件模块、软件模块和/或固件模块。
系统存储器315可被用于例如为系统300加载和存储数据和/或指令。对于一个实施例，系统存储器315可包括任意适当的易失性存储器，例如，适当的DRAM。在一些实施例中，系统存储器315可包括双倍数据速率类型四同步动态随机存取存 储器(DDR4SDRAM)。
对于一个实施例，系统控制模块310可包括一个或多个输入/输出(I/O)控制器，以向NVM/存储设备320及(一个或多个)通信接口325提供接口。
例如，NVM/存储设备320可被用于存储数据和/或指令。NVM/存储设备320可包括任意适当的非易失性存储器(例如，闪存)和/或可包括任意适当的(一个或多个)非易失性存储设备(例如，一个或多个硬盘驱动器(HDD)、一个或多个光盘(CD)驱动器和/或一个或多个数字通用光盘(DVD)驱动器)。
NVM/存储设备320可包括在物理上作为系统300被安装在其上的设备的一部分的存储资源，或者其可被该设备访问而不必作为该设备的一部分。例如，NVM/存储设备320可通过网络经由(一个或多个)通信接口325进行访问。
(一个或多个)通信接口325可为系统300提供接口以通过一个或多个网络和/或与任意其他适当的设备通信。系统300可根据一个或多个无线网络标准和/或协议中的任意标准和/或协议来与无线网络的一个或多个组件进行无线通信。
对于一个实施例，(一个或多个)处理器305中的至少一个可与系统控制模块310的一个或多个控制器(例你如，存储器控制器模块330)的逻辑封装在一起。对于一个实施例，(一个或多个)处理器305中的至少一个可与系统控制模块310的一个或多个控制器的逻辑封装在一起以形成系统级封装(SiP)。对于一个实施例，(一个或多个)处理器305中的至少一个可与系统控制模块310的一个或多个控制器的逻辑集成在同一模具上。对于一个实施例，(一个或多个)处理器305中的至少一个可与系统控制模块310的一个或多个控制器的逻辑集成在同一模具上以形成片上系统(SoC)。
在各个实施例中，系统300可以但不限于是：服务器、工作站、台式计算设备或移动计算设备(例如，膝上型计算设备、持有计算设备、平板电脑、上网本等)。在各个实施例中，系统300可具有更多或更少的组件和/或不同的架构。例如，在一些实施例中，系统300包括一个或多个摄像机、键盘、液晶显示器(LCD)屏幕(包括触屏显示器)、非易失性存储器端口、多个天线、图形芯片、专用集成电路(ASIC)和扬声器。
本申请还提供了一种计算机可读存储介质，所述计算机可读存储介质存储有计算机代码，当所述计算机代码被执行时，如前任一项所述的方法被执行。
本申请还提供了一种计算机程序产品，当所述计算机程序产品被计算机设备执 行时，如前任一项所述的方法被执行。
本申请还提供了一种计算机设备，所述计算机设备包括：
一个或多个处理器；
存储器，用于存储一个或多个计算机程序；
当所述一个或多个计算机程序被所述一个或多个处理器执行时，使得所述一个或多个处理器实现如前任一项所述的方法。
需要注意的是，本申请可在软件和/或软件与硬件的组合体中被实施，例如，可采用专用集成电路(ASIC)、通用目的计算机或任何其他类似硬件设备来实现。在一个实施例中，本申请的软件程序可以通过处理器执行以实现上文所述步骤或功能。同样地，本申请的软件程序(包括相关的数据结构)可以被存储到计算机可读记录介质中，例如，RAM存储器，磁或光驱动器或软磁盘及类似设备。另外，本申请的一些步骤或功能可采用硬件来实现，例如，作为与处理器配合从而执行各个步骤或功能的电路。
另外，本申请的一部分可被应用为计算机程序产品，例如计算机程序指令，当其被计算机执行时，通过该计算机的操作，可以调用或提供根据本申请的方法和/或技术方案。本领域技术人员应能理解，计算机程序指令在计算机可读介质中的存在形式包括但不限于源文件、可执行文件、安装包文件等，相应地，计算机程序指令被计算机执行的方式包括但不限于：该计算机直接执行该指令，或者该计算机编译该指令后再执行对应的编译后程序，或者该计算机读取并执行该指令，或者该计算机读取并安装该指令后再执行对应的安装后程序。在此，计算机可读介质可以是可供计算机访问的任意可用的计算机可读存储介质或通信介质。
通信介质包括藉此包含例如计算机可读指令、数据结构、程序模块或其他数据的通信信号被从一个系统传送到另一系统的介质。通信介质可包括有导的传输介质(诸如电缆和线(例如，光纤、同轴等))和能传播能量波的无线(未有导的传输)介质，诸如声音、电磁、RF、微波和红外。计算机可读指令、数据结构、程序模块或其他数据可被体现为例如无线介质(诸如载波或诸如被体现为扩展频谱技术的一部分的类似机制)中的已调制数据信号。术语“已调制数据信号”指的是其一个或多个特征以在信号中编码信息的方式被更改或设定的信号。调制可以是模拟的、数字的或混合调制技术。
作为示例而非限制，计算机可读存储介质可包括以用于存储诸如计算机可读指令、数据结构、程序模块或其它数据的信息的任何方法或技术实现的易失性和非易失性、可移动和不可移动的介质。例如，计算机可读存储介质包括，但不限于，易失性存储器，诸如随机存储器(RAM,DRAM,SRAM)；以及非易失性存储器，诸如闪存、各种只读存储器(ROM,PROM,EPROM,EEPROM)、磁性和铁磁/铁电存储器(MRAM,FeRAM)；以及磁性和光学存储设备(硬盘、磁带、CD、DVD)；或其它现在已知的介质或今后开发的能够存储供计算机系统使用的计算机可读信息/数据。
在此，根据本申请的一个实施例包括一个装置，该装置包括用于存储计算机程序指令的存储器和用于执行程序指令的处理器，其中，当该计算机程序指令被该处理器执行时，触发该装置运行基于前述根据本申请的多个实施例的方法和/或技术方案。
对于本领域技术人员而言，显然本申请不限于上述示范性实施例的细节，而且在不背离本申请的精神或基本特征的情况下，能够以其他的具体形式实现本申请。因此，无论从哪一点来看，均应将实施例看作是示范性的，而且是非限制性的，本申请的范围由所附权利要求而不是上述说明限定，因此旨在将落在权利要求的等同要件的含义和范围内的所有变化涵括在本申请内。不应将权利要求中的任何附图标记视为限制所涉及的权利要求。此外，显然“包括”一词不排除其他单元或步骤，单数不排除复数。装置权利要求中陈述的多个单元或装置也可以由一个单元或装置通过软件或者硬件来实现。第一，第二等词语用来表示名称，而并不表示任何特定的顺序。

Claims (24)

  1. 一种推送呈现信息的方法，应用于网络设备，其中，所述方法包括：
    根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息；
    将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
  2. 根据权利要求1所述的方法，其中，所述根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息，包括：
    获得所述第一呈现信息对应的一个或多个呈现特征，将所述一个或多个呈现特征与多个呈现信息进行匹配，从所述多个呈现信息中确定与所述第一呈现信息相关联的一个或多个第二呈现信息，其中，每个第二呈现信息中包括所述一个或多个呈现特征中的至少一个呈现特征。
  3. 根据权利要求1所述的方法，其中，所述将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息，包括：
    将所述一个或多个第二呈现信息中的至少一个第二呈现信息发送至用户设备，以在所述用户设备上的第三呈现信息的呈现过程中，在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息；
    接收所述用户设备发送的、针对所述至少一个第二呈现信息的第一呈现反馈信息；
    根据所述第一呈现反馈信息判断所述第一呈现信息是否满足预定推送条件，若满足，将所述第一呈现信息发送至所述用户设备，以在所述第三呈现信息中穿插呈现所述第一呈现信息。
  4. 根据权利要求3所述的方法，其中，所述将所述一个或多个第二呈现信息中的至少一个第二呈现信息发送至用户设备，包括：
    将所述一个或多个第二呈现信息中多个第二呈现信息间断地发送至用户设备。
  5. 根据权利要求4所述的方法，其中，所述将所述一个或多个第二呈现信息中多个第二呈现信息间断地发送至用户设备，包括：
    根据当前已接收到的第一呈现反馈信息，确定下一次发送的目标第二呈现信息对应的推送时间，并当到达所述推送时间，将所述目标第二呈现信息发送至用户设备。
  6. 根据权利要求4所述的方法，其中，所述根据所述第一呈现反馈信息判断所述第一呈现信息是否满足预定推送条件，若满足，将所述第一呈现信息发送至所述用户设备，以在所述第三呈现信息中穿插呈现所述第一呈现信息，包括：
    判断当前接收到的至少一个所述第一呈现反馈信息是否满足预定推送条件，若满足，将所述第一呈现信息发送至所述用户设备，并检测所述一个或多个第二呈现信息中是否存在尚未发送至所述用户设备的剩余第二呈现信息，若是，停止发送所述剩余第二呈现信息。
  7. 根据权利要求4所述的方法，其中，所述根据所述第一呈现反馈信息判断所述第一呈现信息是否满足预定推送条件，若满足，将所述第一呈现信息发送至所述用户设备，以在所述第三呈现信息中穿插呈现所述第一呈现信息，包括：
    确定一个或多个所述第一呈现反馈信息是否满足预定推送条件，若满足，根据所述一个或多个第一呈现反馈信息，确定所述第一呈现信息的推送时间；
    根据所述推送时间，将所述第一呈现信息发送至所述用户设备。
  8. 根据权利要求7所述的方法，其中，所述根据所述一个或多个第一呈现反馈信息，确定所述第一呈现信息的推送时间，包括：
    根据所述一个或多个第一呈现反馈信息，并结合所述第一呈现信息对应的一个或多个呈现特征，确定所述第一呈现信息的推送时间。
  9. 根据权利要求1所述的方法，其中，所述将所述一个或多个第二呈现信息中的至少一个第二呈现信息发送至用户设备，包括：
    将所述一个或多个第二呈现信息中多个第二呈现信息间断地发送至所述用户设备。
  10. 根据权利要求4或9所述的方法，其中，所述将所述一个或多个第二呈现信息中多个第二呈现信息间断地发送至所述用户设备，包括：
    根据预定的时间间隔信息，将所述多个第二呈现信息中的每个第二呈现信息间断地发送至所述用户设备。
  11. 根据权利要求4或9所述的方法，其中，所述将所述多个第二呈现信息中的每 个第二呈现信息间断地发送至所述用户设备，包括：
    确定所述多个第二呈现信息中每个第二呈现信息对应的发送时点信息，其中所述多个第二呈现信息中任意两个第二呈现信息的发送时点信息之间的间隔大于或等于预定的发送间隔阈值信息；
    根据每个第二呈现信息对应的发送时点信息，将该第二呈现信息发送至所述用户设备。
  12. 根据权利要求11所述的方法，其中，所述确定所述多个第二呈现信息中的每个第二呈现信息对应的发送时点信息，包括：
    根据所述多个第二呈现信息中的每个第二呈现信息与所述第一呈现信息之间的关联信息，确定每个第二呈现信息对应的发送时点信息。
  13. 根据权利要求11所述的方法，其中，所述确定所述多个第二呈现信息中的每个第二呈现信息对应的发送时点信息，包括：
    将所述多个第二呈现信息中各第二呈现信息按序排列；对于所述至少一个第二呈现信息中除队首外的每个第二呈现信息，根据该第二呈现信息与其前一第二呈现信息之间的关联信息，确定该第二呈现信息对应的发送时点信息。
  14. 根据权利要求1所述的方法，其中，所述方法还包括：
    接收所述用户设备发送的、所述第一呈现信息对应的第二呈现反馈信息。
  15. 根据权利要求14所述的方法，其中，所述方法还包括：
    根据所述第二呈现反馈信息，确定需要在所述用户设备进行呈现的一个或多个第三呈现信息，其中，每个第三呈现信息对应的呈现内容与所述第一呈现信息对应的呈现内容相关联；
    将所述一个或多个第三呈现信息中的至少一个第三呈现信息发送至所述用户设备。
  16. 根据权利要求14所述的方法，其中，所述方法还包括：
    根据所述第二呈现反馈信息，重新确定与所述第一呈现信息相关联的一个或多个第四呈现信息；
    将所述一个或多个第四呈现信息中的至少一个第四呈现信息发送至所述用户设备。
  17. 根据权利要求14所述的方法，其中，所述方法还包括：
    根据所述第二呈现反馈信息，确定所述第一呈现信息的再次推送时机；
    根据所述再次推送时机，将所述第一呈现信息再次发送至所述用户设备。
  18. 一种推送呈现信息的方法，应用于用户设备，其中，所述方法包括：
    接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，其中，所述至少一个第二呈现信息是根据所述第一呈现信息确定的；
    在所述用户设备上的第三呈现信息的呈现过程中，先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
  19. 根据权利要求18所述的方法，其中，所述接收网络设备发送的至少一个第二呈现信息以及第一呈现信息，包括：
    接收网络设备发送的至少一个第二呈现信息，其中，所述至少一个第二呈现信息是根据所述网络设备拟推送的第一呈现信息确定的；
    获取所述至少一个第二呈现信息对应的第一呈现反馈信息，并将所述第一呈现反馈信息发送至所述网络设备；
    接收所述网络设备发送的所述第一呈现信息。
  20. 根据权利要求18或19所述的方法，其中，所述接收网络设备发送的至少一个第二呈现信息，包括：
    接收网络设备间断地发送的多个第二呈现信息。
  21. 根据权利要求18至20中任一项所述的方法，其中，所述方法还包括：
    获取所述第一呈现信息对应的第二呈现反馈信息，并将所述第二呈现反馈信息发送至所述网络设备。
  22. 一种推送呈现信息的方法，其中，所述方法包括：
    网络设备根据待推送的第一呈现信息，确定与所述第一呈现信息相关联的一个或多个第二呈现信息；
    所述网络设备将所述一个或多个第二呈现信息中的至少一个第二呈现信息以及所述第一呈现信息发送至用户设备；
    所述用户设备接收并呈现所述网络设备发送的所述至少一个第二呈现信息以及所述第一呈现信息；
    在所述用户设备上的第三呈现信息的呈现过程中，所述用户设备先在所述第三呈现信息中穿插呈现所述至少一个第二呈现信息，再在所述第三呈现信息中穿插呈现所述第一呈现信息。
  23. 一种推荐呈现信息的设备，其中，所述设备包括：
    处理器；以及
    被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行如权利要求1至21中任一项所述的方法。
  24. 一种存储指令的计算机可读介质，所述指令在被执行时使得系统进行如权利要求1至21中任一项所述方法的操作。
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