WO2021190113A1 - 一种用于提供呈现信息的方法与设备 - Google Patents

一种用于提供呈现信息的方法与设备 Download PDF

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Publication number
WO2021190113A1
WO2021190113A1 PCT/CN2021/073056 CN2021073056W WO2021190113A1 WO 2021190113 A1 WO2021190113 A1 WO 2021190113A1 CN 2021073056 W CN2021073056 W CN 2021073056W WO 2021190113 A1 WO2021190113 A1 WO 2021190113A1
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WO
WIPO (PCT)
Prior art keywords
information
target application
current page
presence information
presentation
Prior art date
Application number
PCT/CN2021/073056
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English (en)
French (fr)
Inventor
吴培希
Original Assignee
上海连尚网络科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 上海连尚网络科技有限公司 filed Critical 上海连尚网络科技有限公司
Publication of WO2021190113A1 publication Critical patent/WO2021190113A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/445—Program loading or initiating
    • G06F9/44505—Configuring for program initiating, e.g. using registry, configuration files

Definitions

  • This application relates to the field of communications, and in particular to a technology for providing presentation information.
  • One purpose of this application is to provide a method and device for providing presentation information.
  • a method for providing presence information including:
  • the first presentation information satisfies the re-conversion trigger condition, obtain the second presentation information associated with the first presentation information, and present the second presentation in the current page by refreshing the current page of the target application information.
  • a user equipment for providing presence information including:
  • a second module configured to obtain second presentation information associated with the first presentation information if the first presentation information satisfies the re-conversion trigger condition, and refresh the current page of the target application in the current page Present the second presentation information.
  • a device for providing presentation information including:
  • a memory arranged to store computer-executable instructions, which when executed, cause the processor to perform the operations of any of the methods described above.
  • a computer-readable medium storing instructions that, when executed, cause the system to perform the operation of any of the methods described above.
  • the target application in response to a triggering operation to start the target application in the user equipment, the target application is activated, and the first presentation information corresponding to the target application is displayed during the startup process of the target application If the first presentation information satisfies the re-transformation trigger condition, obtain the second presentation information associated with the first presentation information, and present the second presentation information in the current page by refreshing the current page of the target application Present information.
  • This application presents the second presence information associated with the first presence information in the application page of the target application when the first presence information satisfies the re-conversion trigger condition (for example, the conversion is not completed by the first presence information) to improve the presence information
  • the click-through rate and conversion rate of (advertising) increase the revenue of advertisements. In addition, it can prevent users from finding relevant advertisement entrances, thereby improving user experience.
  • Figure 1 shows a system topology diagram according to the present application
  • Fig. 2 shows a flowchart of a method for providing presence information according to an embodiment of the present application
  • Fig. 3 shows a flow chart for providing presence information according to another embodiment of the present application.
  • Fig. 4 shows a structural diagram of a user equipment for providing presence information according to an embodiment of the present application
  • Fig. 5 shows functional modules of an exemplary system that can be used in various embodiments of the present application.
  • the terminal, the equipment of the service network, and the trusted party all include one or more processors (for example, a central processing unit (CPU)), input/output interfaces, network interfaces, and RAM.
  • processors for example, a central processing unit (CPU)
  • Memory may include non-permanent memory in computer readable media, random access memory (RAM) and/or non-volatile memory, such as read only memory (ROM) or flash memory (Read Only Memory). Flash Memory). Memory is an example of computer readable media.
  • RAM random access memory
  • ROM read only memory
  • Flash Memory Flash Memory
  • Computer-readable media include permanent and non-permanent, removable and non-removable media, and information storage can be realized by any method or technology.
  • the information can be computer-readable instructions, data structures, program modules, or other data.
  • Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory, SRAM), dynamic random access memory (Dynamic Random Access Memory, DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (Electrically-Erasable Programmable Read -Only Memory, EEPROM), flash memory or other memory technologies, CD-ROM (Compact Disc Read-Only Memory, CD-ROM), Digital Versatile Disc (DVD) or other optical storage , Magnetic cassette tape, magnetic tape disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by computing devices.
  • PCM Phase-Change Memory
  • the equipment referred to in this application includes but is not limited to user equipment, network equipment, or equipment formed by the integration of user equipment and network equipment through a network.
  • the user equipment includes, but is not limited to, any mobile electronic product that can perform human-computer interaction with the user (for example, human-computer interaction through a touch panel), such as a smart phone, a tablet computer, etc., and the mobile electronic product can adopt any operation System, such as android operating system, iOS operating system, etc.
  • the network device includes an electronic device that can automatically perform numerical calculation and information processing in accordance with pre-set or stored instructions, and its hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC) ), Programmable Logic Device (PLD), Field Programmable Gate Array (FPGA), Digital Signal Processor (DSP), embedded devices, etc.
  • the network device includes, but is not limited to, a computer, a network host, a single network server, a set of multiple network servers, or a cloud composed of multiple servers; here, the cloud is composed of a large number of computers or network servers based on Cloud Computing, Among them, cloud computing is a type of distributed computing, a virtual supercomputer composed of a group of loosely coupled computer sets.
  • the network includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and a wireless ad-hoc network (Ad Hoc network).
  • the device may also be a program running on the user equipment, network equipment, or user equipment and network equipment, network equipment, touch terminal, or a device formed by integrating network equipment and touch terminal through a network.
  • Figure 1 shows a typical scenario of the present application.
  • the user holds the user equipment and the target application is installed in the user equipment.
  • the first presentation information corresponding to the target application (for example, an open-screen advertisement that occupies a full screen) is displayed during the startup process of the application, where the time occupied by the startup process is less than a predetermined time threshold (for example, 4s), and the target application starts During the period, if the user does not click the first presentation information, the user equipment presents the second presentation information after the target application is started, wherein the second presentation information and the first presentation information point to the same information topic (for example, The same application download, the same product information), the second presentation information is located in an unspecified area of the application page of the target application.
  • the user equipment includes, but is not limited to, computing devices with touch screens such as mobile phones, tablets, and notebook computers.
  • Fig. 2 shows a method for providing presence information according to an embodiment of the present application, which is applied to a user equipment, and the method includes step S101 and step S102.
  • the user equipment activates the target application in response to a triggering operation to start the target application in the user equipment, and displays the first presentation information corresponding to the target application during the startup process of the target application .
  • the opening trigger operation includes a user's manual trigger operation on the target application (for example, opening the target application) or other applications in the user equipment triggering the invocation of the target application, and the first presentation information
  • the open-screen advertising includes immersive video, information flow advertising, Jiugongge icon, resident banner and other common advertising forms.
  • the user equipment in response to a user's opening operation on the target application, the user equipment activates the target application, and during the startup process of the target application, the user equipment displays the first presentation information, for example, the startup time is less than a predetermined time threshold (e.g., , 5s).
  • a predetermined time threshold e.g., , 5s
  • step S102 if the first presence information satisfies the re-conversion trigger condition, the user equipment obtains the second presence information associated with the first presence information, and refreshes the current page of the target application in the current page.
  • the second presence information is presented in.
  • the second presentation information includes presentation information (advertisement) associated with the first presentation information
  • the second presentation information includes common advertising forms such as immersive video, information flow advertisement, nine-square icon, and resident banner.
  • the first presentation information and the second presentation information point to the same information theme.
  • the styles of the first presentation information and the second presentation information are different (for example, the first presentation information is presented in the target application in full screen , The second presentation information is only displayed in a partial area of the target application), and the styles of the first presentation information and the second presentation information are different.
  • the user equipment may present the second presentation information related to the first presentation information in the application page of the target application for the user to click, thereby improving the corresponding The conversion rate of the ad.
  • the same information topic includes at least any one of the following:
  • the application pointed to by the first presence information and the second presence information are the same application.
  • the user equipment in response to a user clicking on the first presence information or the second presence information, the user equipment is based on the first presence information or the second 2.
  • the application link corresponding to the presentation information downloads the first application or the second application, where the first application and the second application are the same application.
  • the user equipment in response to a user's click operation on the first presentation information or the second presentation information, the user equipment presents the first commodity information or the second commodity information, where the first commodity information and the second commodity information are the same commodity information.
  • the same service information for example, the first presence information and the second presence information point to the same link, and the link is used to obtain user (customer) personal information and prepare for subsequent services to the user.
  • the method further includes step S103 (not shown) before step S102.
  • step S103 after the target application is successfully started, the user equipment detects whether the first presentation information satisfies the Reconversion trigger conditions.
  • the user can be prevented from missing the first presentation information that is briefly displayed (for example, the second presentation that points to the same information theme in the subsequent display and the first presentation information Information), and if it has been detected that the user has completed the information conversion based on the first presentation information, the subsequent presentation information may no longer be displayed to save resources.
  • the reconversion trigger condition includes at least any one of the following:
  • the user equipment determines that the first presence information satisfies the reconversion trigger condition, so as to subsequently reconvert the theme information indicated by the first presence information.
  • the user equipment determines that the first presentation information satisfies the re-conversion trigger condition.
  • the user clicks on the first presentation information (for example, downloading advertisements) and then downloads the corresponding information theme (for example, application) according to the prompts. If the user equipment subsequently detects that the application is not installed, the user equipment It is determined that the first presentation information satisfies the re-conversion trigger condition.
  • the first presentation information for example, downloading advertisements
  • the corresponding information theme for example, application
  • the user information obtained based on the first presence information is empty;
  • the first presentation information is a reserved advertising link (for example, a questionnaire survey, etc.) used to obtain user information. If the user does not enter the user information after clicking the link, the user information obtained by the user device is empty. The user equipment determines that the first presence information satisfies the reconversion trigger condition.
  • a reserved advertising link for example, a questionnaire survey, etc.
  • the obtaining the second presence information associated with the first presence information includes: pre-storing the second presence information that points to the same information topic as the first presence information in a local cache; Acquiring the second presence information from the local cache.
  • the user equipment locally stores the second presence information that points to the same information topic as the first presence information before activating the target application.
  • the user equipment obtains the first presence information from the network device in advance.
  • the mapping relationship list between information and second presence information is saved to the local cache. In the case that the first presence information meets the re-transformation trigger condition, the corresponding second presence information is obtained from the local cache, which can improve the second presence information acquisition Efficiency provides a basis for the subsequent display of second presentation information.
  • the method further includes step S104 (not shown).
  • step S104 if the first presence information does not meet the reconversion trigger condition, the user equipment deletes all information from the local cache. The second presentation information.
  • the user equipment confirms that the first presence information has completed the first conversion in the target application startup phase, and the second presence information no longer needs to occupy the local space of the user equipment , To make room for other resources in the future.
  • the obtaining second presence information associated with the first presence information includes: sending a presence information obtaining request to a corresponding network device, wherein the presence information obtaining request includes the first presence information Information; receiving the second presence information associated with the first presence information returned by the network device in response to the presence information acquisition request.
  • the user equipment sends a presence information acquisition request to the network device in real time, wherein the presence information acquisition request includes the first presence information, and is responsive to the presence information
  • the network device performs a matching query on the mapping relationship list between the first presence information and the candidate second presence information for the first presence information to determine the corresponding second presence information; the network device returns the second presence information to
  • the user equipment provides a basis for subsequent user equipment to display the second presence information.
  • the user equipment can flexibly obtain the second presence information in real time according to corresponding requirements, which improves the degree of matching between the second presence information and the first presence information.
  • the presenting the second presentation information in the current page by refreshing the current page of the target application includes: determining whether the current page of the target application needs to be refreshed, and if necessary, by refreshing The current page of the target application presents the second presentation information in the current page; otherwise, the second presentation information is presented by replacing the presentation information in the current page with the second presentation information.
  • the application page of the target application needs to be refreshed after a certain period of time (for example, 30 minutes).
  • the user equipment displays the second presentation information by refreshing the current page. If the current page does not need to be refreshed, the user equipment The second presentation information replaces the presentation information in the current page (for example, advertisement information at any position), and then the page including the second presentation information is presented.
  • the current page of the target application includes an information flow; the determining whether the current page of the target application needs to be refreshed includes: if the expiration time of the information flow in the current page is earlier than the current time or If it is greater than the predetermined expiration time of the validity period, it is determined that the current page needs to be refreshed; otherwise, it is determined that the current page does not need to be refreshed. For example, if the expiration time of the validity period of the information stream in the current page (for example, eight o'clock in the morning) is greater than the predetermined expiration time (for example, seven o'clock in the morning), the user equipment determines that the page has expired and needs to be refreshed.
  • the expiration time of the validity period of the information stream in the current page for example, eight o'clock in the morning
  • the predetermined expiration time for example, seven o'clock in the morning
  • the presenting the second presentation information in the current page by refreshing the current page of the target application includes: sending the information to the corresponding network device by refreshing the current page of the target application Flow acquisition request; receiving the information flow response information returned by the network device in response to the information flow acquisition request; splicing the second presence information and the information flow response information to present the second presence information.
  • the user equipment in response to a refresh operation on the current page of the target application (for example, manual refresh by the user or automatic refresh at a predetermined time), the user equipment sends an information flow acquisition request to the corresponding network device; in response to the information flow For obtaining the request, the network device determines the corresponding information stream to return to the user equipment, wherein one or more advertisement positions are reserved in the information stream for splicing the second presentation information. After receiving the information stream, the user equipment splices the acquired second presentation information with the information stream and presents it, thereby increasing the exposure rate of the advertisement.
  • a refresh operation on the current page of the target application for example, manual refresh by the user or automatic refresh at a predetermined time
  • the information flow obtaining request further includes a presence information obtaining request, and the quantity of presence information requested by the presence information obtaining request is one less than the quantity of presence information included in the information flow in the current page.
  • the number of presentation information requested by the presence information acquisition request is four pieces of presentation information
  • the number of presentation information contained in the information flow in the current page is five pieces
  • the presentation information is reserved for the splicing of the subsequent information flow and the second presentation information. Display area.
  • the user holds the user equipment and the target application is installed in the user equipment.
  • the user equipment displays the first presentation information corresponding to the target application during the startup process of the target application (For example, an open-screen advertisement that occupies a full screen), if the user does not click the first presentation information, the user device presents the application page of the target application, and displays the second presentation information after the target application is started by refreshing the current page , wherein the second presentation information and the first presentation information point to the same information topic (for example, the same application download, the same product information), and the second presentation information is located at the first position in the current page information stream.
  • Figure 3 shows a flow chart of a method for providing presentation information according to an embodiment of the present application.
  • the user holds the user equipment, the target application is installed in the user equipment, and the user equipment pre-caches the first presentation information (open-screen advertising material). )
  • the second presentation information one or more linkage materials
  • the target application in response to a triggering operation of opening the target application in the user equipment, enable the target application, and display the target during the startup process of the target application Apply the corresponding open-screen advertisement, where the advertisement exposure is charged once.
  • the user equipment detects whether the user has completed the click and conversion of the open-screen advertisement (for example, downloading the application corresponding to the advertisement), and if so, delete the linked advertising material stored in the user equipment; otherwise, when the application page is presented (for example, with the information flow page) For example), the user equipment determines whether the current information stream needs to be refreshed. If not, the user equipment replaces the relevant material of the on-screen advertisement with the advertisement in the current information stream for display.
  • the user equipment sends the information stream to the network device to obtain Request, the network device determines the relevant information flow based on the information flow request, where the information flow does not include at least one first page advertisement information; the user equipment receives the information flow returned by the network device and then splices the linkage material information with the information flow To display the associated advertisement on the application page, where the advertisement exposure is billed again.
  • FIG. 4 shows a user equipment for providing presence information according to an embodiment of the present application.
  • the user equipment includes a one-to-one module 101 and a one-to-two module 102.
  • the one-to-one module 101 is configured to activate the target application in response to a triggering operation of opening the target application in the user equipment, and display the first presentation information corresponding to the target application during the startup process of the target application .
  • the opening trigger operation includes a user's manual trigger operation on the target application (for example, opening the target application) or other applications in the user equipment triggering the invocation of the target application, and the first presentation information
  • the open-screen advertising includes immersive video, information flow advertising, Jiugongge icon, resident banner and other common advertising forms.
  • the user equipment in response to a user's opening operation on the target application, the user equipment activates the target application, and during the startup process of the target application, the user equipment displays the first presentation information, for example, the startup time is less than a predetermined time threshold (e.g., , 5s).
  • a predetermined time threshold e.g., , 5s
  • the one-two module 102 is configured to, if the first presentation information satisfies the re-conversion trigger condition, obtain the second presentation information associated with the first presentation information, and refresh the current page of the target application in the current page
  • the second presence information is presented in.
  • the second presentation information includes presentation information (advertisement) associated with the first presentation information
  • the second presentation information includes common advertising forms such as immersive video, information flow advertisement, nine-square icon, and resident banner.
  • the first presentation information and the second presentation information point to the same information theme.
  • the styles of the first presentation information and the second presentation information are different (for example, the first presentation information is presented in a full-screen manner in the target application).
  • the second presentation information is only displayed in a partial area of the target application), and the style of the first presentation information and the second presentation information are different.
  • the user equipment may present the second presentation information related to the first presentation information in the application page of the target application for the user to click, thereby improving the advertisement's effectiveness. Conversion rates.
  • the same information topic includes at least any one of the following:
  • the user equipment further includes a third module 103 (not shown) before the one-two module 102.
  • the one-three module 103 is used to detect the first presentation after the target application is successfully started. Whether the information satisfies the re-conversion trigger condition.
  • the example of the specific implementation of the one-three module 103 is the same as or similar to the embodiment of S103 in FIG.
  • the reconversion trigger condition includes at least any one of the following:
  • the user information obtained based on the first presence information is empty; the operation related to the re-conversion trigger condition is the same as or similar to the embodiment shown in FIG.
  • the obtaining the second presence information associated with the first presence information includes: pre-storing the second presence information associated with the first presence information in a local cache; To obtain the second presence information.
  • the related operation of obtaining the second presence information associated with the first presence information is the same as or similar to that of the embodiment shown in FIG.
  • the obtaining second presence information associated with the first presence information includes: sending a presence information obtaining request to a corresponding network device, wherein the presence information obtaining request includes the first presence information Information; receiving the second presence information associated with the first presence information returned by the network device in response to the presence information acquisition request.
  • the related operation of obtaining the second presence information associated with the first presence information is the same as or similar to that of the embodiment shown in FIG.
  • the presenting the second presentation information in the current page by refreshing the current page of the target application includes: determining whether the current page of the target application needs to be refreshed, and if necessary, by refreshing The current page of the target application presents the second presentation information in the current page; otherwise, the second presentation information is presented by replacing the presentation information in the current page with the second presentation information.
  • the related operation of refreshing the current page of the target application to present the second presentation information in the current page is the same as or similar to the embodiment shown in FIG.
  • the current page of the target application includes an information flow; the determining whether the current page of the target application needs to be refreshed includes: if the expiration time of the information flow in the current page is earlier than the current time or If it is greater than the predetermined expiration time of the validity period, it is determined that the current page needs to be refreshed; otherwise, it is determined that the current page does not need to be refreshed.
  • the related operation of determining whether the current page of the target application needs to be refreshed is the same as or similar to that of the embodiment shown in FIG.
  • the presenting the second presentation information in the current page by refreshing the current page of the target application includes: sending the information to the corresponding network device by refreshing the current page of the target application Flow acquisition request; receiving the information flow response information returned by the network device in response to the information flow acquisition request; splicing the second presence information and the information flow response information to present the second presence information.
  • the related operation of refreshing the current page of the target application to present the second presentation information in the current page is the same as or similar to the embodiment shown in FIG.
  • the information flow obtaining request further includes a presence information obtaining request, and the quantity of presence information requested by the presence information obtaining request is one less than the quantity of presence information included in the information flow in the current page.
  • the operation of the related information flow acquisition request is the same as or similar to that of the embodiment shown in FIG.
  • the present application also provides a computer-readable storage medium, the computer-readable storage medium stores computer code, and when the computer code is executed, the method described in any one of the preceding items is executed.
  • This application also provides a computer program product.
  • the computer program product is executed by a computer device, the method described in any one of the preceding items is executed.
  • This application also provides a computer device, which includes:
  • One or more processors are One or more processors;
  • Memory used to store one or more computer programs
  • the one or more processors When the one or more computer programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any one of the preceding items.
  • Figure 5 shows an exemplary system that can be used to implement the various embodiments described in this application
  • the system 1000 can be used as any network device, first user equipment, or second user equipment in each of the embodiments.
  • the system 1000 may include one or more computer-readable media having instructions (for example, system memory or NVM/storage device 1020) and be coupled with the one or more computer-readable media and configured to execute
  • the instructions are one or more processors (for example, the processor(s) 1005) that implement the modules to perform the actions described in this application.
  • system control module 1010 may include any suitable interface controller to provide at least one of the processor(s) 1005 and/or any suitable device or component in communication with the system control module 1010 Any appropriate interface.
  • the system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015.
  • the memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.
  • the system memory 1015 may be used to load and store data and/or instructions for the system 1000, for example.
  • the system memory 1015 may include any suitable volatile memory, for example, a suitable DRAM.
  • the system memory 1015 may include a double data rate type quad synchronous dynamic random access memory (DDR4 SDRAM).
  • DDR4 SDRAM double data rate type quad synchronous dynamic random access memory
  • system control module 1010 may include one or more input/output (I/O) controllers to provide interfaces to the NVM/storage device 1020 and the communication interface(s) 1025.
  • I/O input/output
  • NVM/storage device 1020 can be used to store data and/or instructions.
  • the NVM/storage device 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more hard drives ( Hard Disk, HDD), one or more compact disc (CD) drives and/or one or more digital versatile disc (DVD) drives).
  • suitable non-volatile memory e.g., flash memory
  • suitable non-volatile storage device(s) e.g., one or more hard drives ( Hard Disk, HDD), one or more compact disc (CD) drives and/or one or more digital versatile disc (DVD) drives).
  • the NVM/storage device 1020 may include storage resources that are physically part of the device on which the system 1000 is installed, or it may be accessed by the device without necessarily being a part of the device.
  • the NVM/storage device 1020 can be accessed via the communication interface(s) 1025 through the network.
  • the communication interface(s) 1025 may provide an interface for the system 1000 to communicate through one or more networks and/or with any other suitable devices.
  • the system 1000 can wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
  • At least one of the processor(s) 1005 may be packaged with the logic of one or more controllers of the system control module 1010 (eg, the memory controller module 1030). For one embodiment, at least one of the processor(s) 1005 may be packaged with the logic of one or more controllers of the system control module 1010 to form a system in package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated with the logic of one or more controllers of the system control module 1010 on the same mold. For one embodiment, at least one of the processor(s) 1005 may be integrated with the logic of one or more controllers of the system control module 1010 on the same mold to form a system on chip (SoC).
  • SoC system on chip
  • the system 1000 may be, but is not limited to, a server, a workstation, a desktop computing device, or a mobile computing device (for example, a laptop computing device, a handheld computing device, a tablet computer, a netbook, etc.).
  • the system 1000 may have more or fewer components and/or different architectures.
  • the system 1000 includes one or more cameras, keyboards, liquid crystal display (LCD) screens (including touchscreen displays), non-volatile memory ports, multiple antennas, graphics chips, application specific integrated circuits ( ASIC) and speakers.
  • LCD liquid crystal display
  • ASIC application specific integrated circuits
  • this application can be implemented in software and/or a combination of software and hardware.
  • it can be implemented using an application specific integrated circuit (ASIC), a general purpose computer or any other similar hardware device.
  • ASIC application specific integrated circuit
  • the software program of the present application may be executed by a processor to realize the steps or functions described above.
  • the software program (including related data structures) of the present application can be stored in a computer-readable recording medium, for example, RAM memory, magnetic or optical drives or floppy disks and similar devices.
  • some steps or functions of the present application may be implemented by hardware, for example, as a circuit that cooperates with a processor to execute each step or function.
  • a part of this application can be applied as a computer program product, such as a computer program instruction, when it is executed by a computer, through the operation of the computer, the method and/or technical solution according to this application can be invoked or provided.
  • computer program instructions in computer-readable media includes but is not limited to source files, executable files, installation package files, etc.
  • the manner in which computer program instructions are executed by the computer includes but not Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding post-installation program.
  • the computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.
  • Communication media includes media by which communication signals containing, for example, computer-readable instructions, data structures, program modules, or other data are transmitted from one system to another system.
  • Communication media can include conductive transmission media (such as cables and wires (for example, optical fiber, coaxial, etc.)) and wireless (unguided transmission) media that can propagate energy waves, such as sound, electromagnetic, RF, microwave, and infrared .
  • Computer readable instructions, data structures, program modules or other data may be embodied as, for example, a modulated data signal in a wireless medium such as a carrier wave or similar mechanism such as embodied as part of spread spectrum technology.
  • modulated data signal refers to a signal whose one or more characteristics have been altered or set in such a way as to encode information in the signal. Modulation can be analog, digital or mixed modulation techniques.
  • a computer-readable storage medium may include volatile, non-volatile, nonvolatile, and nonvolatile, and may be implemented in any method or technology for storing information such as computer-readable instructions, data structures, program modules, or other data. Removable and non-removable media.
  • computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and non-volatile memory, such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other currently known media or future developments that can be stored for computer systems Computer readable information/data used.
  • volatile memory such as random access memory (RAM, DRAM, SRAM
  • non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other currently known media or future developments that can be stored for computer systems Computer readable information/data used.
  • volatile memory such as random access memory (RAM, DRAM,
  • an embodiment according to the present application includes a device that includes a memory for storing computer program instructions and a processor for executing the program instructions, wherein when the computer program instructions are executed by the processor, the device triggers
  • the operation of the device is based on the aforementioned methods and/or technical solutions according to multiple embodiments of the present application.

Abstract

一种用于提供呈现信息的方法和设备，包括：响应于对用户设备中目标应用的开启触发操作，启用目标应用，并在目标应用的启动过程中展示目标应用对应的第一呈现信息；若第一呈现信息满足再转化触发条件，获取与第一呈现信息关联的第二呈现信息，并通过刷新目标应用的当前页面在当前页面中呈现第二呈现信息，方法用于提升广告的转化率。

Description

一种用于提供呈现信息的方法与设备
本申请是以CN申请号为 2020102147754，申请日为 2020.03.24的申请为基础，并主张其优先权，该CN申请的公开内容在此作为整体引入本申请中
技术领域
本申请涉及通信领域，尤其涉及一种用于提供呈现信息的技术。
背景技术
随着移动互联网的高速发展，智能手机得到了快速普及。为了让智能手机用户能够随时随地查看信息、上网等，一种高效的办法就是将应用系统的功能拓展到手机终端上，手机应用(APP)应运而生。无论是IOS系统还是安卓系统的手机，有相当一部分APP启动的时间都比较长，一般广告主会在这一启动时间中布局广告以增加广告收入，例如，点开APP的时候广告页面一般会停留3s到5s，大部分广告可以自己选择跳过。
发明内容
本申请的一个目的是提供一种用于提供呈现信息的方法与设备。
根据本申请的一个方面，提供了一种用于提供呈现信息的方法，该方法包括：
响应于对用户设备中目标应用的开启触发操作，启用所述目标应用，并在所述目标应用的启动过程中展示所述目标应用对应的第一呈现信息；
若所述第一呈现信息满足再转化触发条件，获取与所述第一呈现信息关联的第二呈现信息，并通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息。
根据本申请的一个方面，提供了一种用于提供呈现信息的用户设备，该设备包括：
一一模块，用于响应于对用户设备中目标应用的开启触发操作，启用所述目标应用，并在所述目标应用的启动过程中展示所述目标应用对应的第一呈现信息；
一二模块，用于若所述第一呈现信息满足再转化触发条件，获取与所述第一呈现信息关联的第二呈现信息，并通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息。
根据本申请的一个方面，提供了一种用于提供呈现信息的设备，该设备包括：
处理器；以及
被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行如上所述任一方法的操作。
根据本申请的另一个方面，提供了存储指令的计算机可读介质，所述指令在被执行时使得系统进行如上所述任一方法的操作。
与现有技术相比，本申请中响应于对用户设备中目标应用的开启触发操作，启用所述目标应用，并在所述目标应用的启动过程中展示所述目标应用对应的第一呈现信息；若所述第一呈现信息满足再转化触发条件，获取与所述第一呈现信息关联的第二呈现信息，并通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息。本申请在第一呈现信息满足再转化触发条件(例如，未通过第一呈现信息完成转化)时，在目标应用的应用页面中呈现与第一呈现信息相关联的第二呈现信息，提升呈现信息(广告)的点击率以及转化率从而提升广告的收入，另外，可以避免用户找不到相关的广告入口，从而提升用户的使用体验。
附图说明
通过阅读参照以下附图所作的对非限制性实施例所作的详细描述，本申请的其它特征、目的和优点将会变得更明显：
图1示出根据本申请的一个系统拓扑图；
图2示出根据本申请一个实施例的一种用于提供呈现信息的方法流程图；
图3示出根据本申请又一个实施例的一种用于提供呈现信息的流程图；
图4示出根据本申请一个实施例的一种用于提供呈现信息的用户设备结构图；
图5示出可用于本申请各实施例的一种示例性系统的功能模块。
附图中相同或相似的附图标记代表相同或相似的部件。
具体实施方式
下面结合附图对本申请作进一步详细描述。
在本申请一个典型的配置中，终端、服务网络的设备和可信方均包括一个或多个处理器(例如，中央处理器(Central Processing Unit，CPU))、输入/输出接口、网络接口和内存。
内存可能包括计算机可读介质中的非永久性存储器，随机存取存储器(Random Access Memory，RAM)和/或非易失性内存等形式，如只读存储器(Read Only Memory，ROM)或闪存(Flash Memory)。内存是计算机可读介质的示例。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(Phase-Change Memory，PCM)、可编程随机存取存储器(Programmable Random Access Memory，PRAM)、静态随机存取存储器(Static Random-Access Memory，SRAM)、动态随机存取存储器(Dynamic Random Access Memory，DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(Electrically-Erasable Programmable Read-Only Memory，EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(Compact Disc Read-Only Memory，CD-ROM)、数字多功能光盘(Digital Versatile Disc,DVD)或其他光学存储、磁盒式磁带，磁带磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。
本申请所指设备包括但不限于用户设备、网络设备、或用户设备与网络设备通过网络相集成所构成的设备。所述用户设备包括但不限于任何一种可与用户进行人机交互(例如通过触摸板进行人机交互)的移动电子产品，例如智能手机、平板电脑等，所述移动电子产品可以采用任意操作系统，如android操作系统、iOS操作系统等。其中，所述网络设备包括一种能够按照事先设定或存储的指令，自动进行数值计算和信息处理的电子设备，其硬件包括但不限于微处理器、专用集成电路(Application Specific Integrated Circuit，ASIC)、可编程逻辑器件(Programmable Logic Device，PLD)、现场可编程门阵列(Field Programmable Gate Array，FPGA)、数字信号处理器(Digital Signal Processor，DSP)、嵌入式设备等。所述网络设备包括但不限于计算机、网络主机、单个网络服务器、多 个网络服务器集或多个服务器构成的云；在此，云由基于云计算(Cloud Computing)的大量计算机或网络服务器构成，其中，云计算是分布式计算的一种，由一群松散耦合的计算机集组成的一个虚拟超级计算机。所述网络包括但不限于互联网、广域网、城域网、局域网、VPN网络、无线自组织网络(Ad Hoc网络)等。优选地，所述设备还可以是运行于所述用户设备、网络设备、或用户设备与网络设备、网络设备、触摸终端或网络设备与触摸终端通过网络相集成所构成的设备上的程序。
当然，本领域技术人员应能理解上述设备仅为举例，其他现有的或今后可能出现的设备如可适用于本申请，也应包含在本申请保护范围以内，并在此以引用方式包含于此。
在本申请的描述中，“多个”的含义是两个或者更多，除非另有明确具体的限定。
图1示出了本申请的一个典型场景，用户持有用户设备，用户设备中安装有目标应用，响应于用户对该目标应用的手动开启操作，用户设备启用该目标应用，并在所述目标应用的启动过程中展示所述目标应用对应的第一呈现信息(例如，占据全屏的开屏广告)，其中，启动过程所占用的时间小于预定的时间阈值(例如，4s)，在目标应用启动期间，若用户未点击所述第一呈现信息，用户设备在所述目标应用启动结束后呈现第二呈现信息，其中，所述第二呈现信息与第一呈现信息指向同一个信息主题(例如，同一应用下载、同一商品信息)，所述第二呈现信息位于所述目标应用的应用页面的不特定区域。在此，所述用户设备包括但不限于手机、平板以及笔记本电脑等具有触摸屏幕的计算设备。
图2示出根据本申请一个实施例的一种用于提供呈现信息的方法，应用于用户设备，该方法包括步骤S101和步骤S102。
具体地，在步骤S101中，用户设备响应于对用户设备中目标应用的开启触发操作，启用所述目标应用，并在所述目标应用的启动过程中展示所述目标应用对应的第一呈现信息。其中，所述开启触发操作包括用户对所述目标应用的手动触发操作(例如，打开所述目标应用)或者在用户设备中的其他应用对所述目标应用的调用触发，所述第一呈现信息包括开屏广告，所述开屏广告包括沉浸式视频、信息流广告、九宫格icon、常驻banner等常见的广告形式。例如，响应于用户对所述目标应用的开启操作，用户设备启用该目标应用，在所述目标应用的启动过程中用户 设备展示第一呈现信息，例如，该启动时间小于预定的时间阈值(例如，5s)。
在步骤S102中，若所述第一呈现信息满足再转化触发条件，用户设备获取与所述第一呈现信息关联的第二呈现信息，并通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息。其中，第二呈现信息包括与第一呈现信息相关联的呈现信息(广告)，所述第二呈现信息包括沉浸式视频、信息流广告、九宫格icon、常驻banner等常见的广告形式。所述第一呈现信息与第二呈现信息指向同一个信息主题，在一些实施例中，第一呈现信息与第二呈现信息的样式不同(例如，第一呈现信息以全屏方式呈现在目标应用中，第二呈现信息仅在目标应用的部分区域中进行展示)，所述第一呈现信息与所述第二呈现信息的样式不同。例如，在用户未通过第一呈现信息完成信息的转化时，用户设备可在目标应用的应用页面中呈现与所述第一呈现信息相关的第二呈现信息以供用户进行点击，从而提升对应的广告的转化率。在一些实施例中，所述同一个信息主题包括以下至少任一项：
1)相同的应用下载；
例如，所述第一呈现信息与第二呈现信息所指向的应用为同一个应用，例如，响应于用户对第一呈现信息或者第二呈现信息的点击操作，用户设备基于第一呈现信息或者第二呈现信息对应的应用链接下载第一应用或者第二应用，其中，所述第一应用和第二应用为同一应用。
2)相同的商品信息；
例如，响应于用户对第一呈现信息或者第二呈现信息的点击操作，用户设备呈现第一商品信息或者第二商品信息，其中，所述第一商品信息和第二商品信息为同一商品信息。
3)相同的服务信息；例如，第一呈现信息和第二呈现信息指向的为同一链接，该链接用于获取用户(客户)个人信息，用于为后续对用户的服务做准备。
在一些实施例中，所述方法在步骤S102之前还包括步骤S103(未示出)，在步骤S103中，用户设备在所述目标应用启动成功后，检测所述第一呈现信息是否满足所述再转化触发条件。在检测所述第一呈现信息是否满足所述再转化触发条件的情形下，可以防止用户错过短暂展示的第一呈现信息(例如，在后续展示与第一呈现信息指向同一信息主题的第二呈现信息)，而且若已检测到用户基于第一呈现信息已完成信息转化，可以不用再展示后续的呈现信息从而节省资源。在一些实施 例中，所述再转化触发条件包括以下至少任一项：
1)所述第一呈现信息未被点击；
例如，若所述第一呈现信息未被用户点击，用户设备确定所述第一呈现信息满足所述再转化触发条件，以便后续对所述第一呈现信息指示的主题信息进行再转化。
2)所述第一呈现信息对应的信息主题未被下载；
例如，所述用户点击所述第一呈现信息后未根据提示进行下载对应的信息主题(例如，应用)，用户设备确定所述第一呈现信息满足所述再转化触发条件。
3)所述第一呈现信息对应的信息主题未被安装；
例如，所述用户点击所述第一呈现信息(例如，下载类广告)后根据提示进行下载对应的信息主题(例如，应用)，若用户设备后续检测到该应用并未被安装，该用户设备确定所述第一呈现信息满足所述再转化触发条件。
4)基于所述第一呈现信息获取的用户信息为空；
例如，所述第一呈现信息为用于获取用户信息的留资类广告链接(例如，问卷调查等)，若用户点击该链接后未输入用户的信息，用户设备获取的用户信息为空，该用户设备确定所述第一呈现信息满足所述再转化触发条件。
在一些实施例中，所述获取与所述第一呈现信息关联的第二呈现信息，包括：在本地缓存中预先存储与所述第一呈现信息指向同一个信息主题的第二呈现信息；从所述本地缓存中获取所述第二呈现信息。例如，用户设备在启用所述目标应用之前提前在本地存储与所述第一呈现信息指向同一个信息主题的第二呈现信息，在一些实施例中，用户设备从网络设备中预先获取第一呈现信息与第二呈现信息的映射关系列表并保存至本地缓存，在第一呈现信息满足再转化触发条件的情况下，从本地缓存中获取对应的第二呈现信息，可以提升第二呈现信息获取的效率，为后续展示第二呈现信息提供基础。在一些实施例中，所述方法还包括步骤S104(未示出)，在步骤S104中，若所述第一呈现信息未满足所述再转化触发条件，用户设备从所述本地缓存中删除所述第二呈现信息。在所述第一呈现信息未满足所述再转化触发条件的情况下，用户设备确认第一呈现信息已完成在目标应用启动阶段的第一次转化，第二呈现信息无需再占用用户设备本地空间，为后续其他资源腾出空间。
在一些实施例中，所述获取与所述第一呈现信息关联的第二呈现信息，包括： 向对应的网络设备发送呈现信息获取请求，其中，所述呈现信息获取请求包括所述第一呈现信息；接收所述网络设备响应于所述呈现信息获取请求返回的与所述第一呈现信息关联的第二呈现信息。例如，在所述第一呈现信息满足再转化触发条件的情况下，用户设备实时向网络设备发送呈现信息获取请求，其中，所述呈现信息获取请求包括第一呈现信息，响应于所述呈现信息获取请求，网络设备将所述第一呈现信息在第一呈现信息与候选第二呈现信息的映射关系列表中进行匹配查询以确定对应的第二呈现信息；网络设备将该第二呈现信息返回至用户设备，为后续用户设备展示该第二呈现信息提供基础，用户设备可以灵活的根据对应的需求实时获取第二呈现信息，提升了第二呈现信息与第一呈现信息的匹配度。
在一些实施例中，所述通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息，包括：判断所述目标应用的当前页面是否需要刷新，若需要，通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息；否则，通过将所述第二呈现信息替换所述当前页面中的呈现信息来呈现所述第二呈现信息。例如，目标应用的应用页面超过一定时间(例如，30min)就需要进行刷新，在当前页面需要刷新的情况下，用户设备通过刷新当前页面展示第二呈现信息，若当前页面不需要刷新，用户设备将所述第二呈现信息替换当前页面中的呈现信息(例如，任意位置的广告信息)，随后呈现包括第二呈现信息的页面。在一些实施例中，所述目标应用的当前页面包含信息流；所述判断所述目标应用的当前页面是否需要刷新，包括：若所述当前页面中信息流的有效期截止时间早于当前时间或者大于预定的有效期截止时间，则确定所述当前页面需要刷新；否则，确定所述当前页面不需要刷新。例如，若当前页面中的信息流的有效期截止时间(例如，上午八点)大于预定的有效期截止时间(例如，上午七点)，用户设备判断该页面已过期并需要进行刷新。在判断当前页面是否需要刷新的情况下，为后续以合适的形式展示第二呈现信息提供基础。在一些实施例中，所述通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息，包括：通过刷新所述目标应用的当前页面，向对应的网络设备发送信息流获取请求；接收所述网络设备响应于所述信息流获取请求返回的信息流响应信息；将所述第二呈现信息与所述信息流响应信息进行拼接以呈现所述第二呈现信息。例如，响应于对所述目标应用的当前页面的刷新操作(例如，用户的手动刷新或者到达预定时间的自动刷新)，用户设备向对 应的网络设备发送信息流获取请求；响应于所述信息流获取请求，网络设备确定对应的信息流以返回至用户设备，其中，所述信息流中预留一个或者多个广告位置以供第二呈现信息进行拼接。用户设备收到该信息流后将获取的第二呈现信息与该信息流进行拼接并进行呈现，从而增加广告的曝光率。在一些实施例中，所述信息流获取请求还包括呈现信息获取请求，所述呈现信息获取请求所请求的呈现信息的数量比所述当前页面中信息流所包含的呈现信息的数量少一条。例如，呈现信息获取请求所请求的呈现信息的数量为四条呈现信息，所述当前页面中信息流所包含的呈现信息的数量为五条，为后续信息流与第二呈现信息进行拼接预留呈现信息展现区域。
例如，用户持有用户设备，用户设备中安装有目标应用，响应于用户对该目标应用的手动开启操作，用户设备在所述目标应用的启动过程中展示所述目标应用对应的第一呈现信息(例如，占据全屏的开屏广告)，若用户未点击所述第一呈现信息，用户设备呈现该目标应用的应用页面，并通过刷新当前页面在所述目标应用启动结束后呈现第二呈现信息，其中，所述第二呈现信息与第一呈现信息指向同一个信息主题(例如，同一应用下载、同一商品信息)，所述第二呈现信息位于所述当前页面信息流中的首位。
图3示出根据本申请一个实施例的一种用于提供呈现信息的方法流程图，用户持有用户设备，用户设备中安装有目标应用，用户设备预先缓存第一呈现信息(开屏广告素材)与关联的第二呈现信息(一个或者多个联动素材)，响应于对用户设备中目标应用的开启触发操作，启用所述目标应用，并在所述目标应用的启动过程中展示所述目标应用对应的开屏广告，其中，该广告曝光进行一次计费。用户设备检测用户是否完成对开屏广告的点击以及转化(例如，下载广告对应的应用)，若是，删除用户设备存储的联动广告位素材；否则，在呈现应用页面时(例如，以信息流页面为例)，用户设备判断当前信息流是否需要刷新，若不需要，用户设备将开屏广告的关联素材替换当前信息流中的广告进行展示，若需要刷新，用户设备向网络设备发送信息流获取请求，网络设备基于该信息流请求确定相关的信息流，其中，该信息流中未包括至少一条首页首位广告信息；用户设备接收网络设备返回的信息流后将联动素材信息与该信息流进行拼接以在应用页面展示关联广告，其中，该广告曝光再一次进行计费。
图4示出根据本申请一个实施例的一种用于提供呈现信息的用户设备，该用户设备包括一一模块101、一二模块102。
具体地，一一模块101，用于响应于对用户设备中目标应用的开启触发操作，启用所述目标应用，并在所述目标应用的启动过程中展示所述目标应用对应的第一呈现信息。其中，所述开启触发操作包括用户对所述目标应用的手动触发操作(例如，打开所述目标应用)或者在用户设备中的其他应用对所述目标应用的调用触发，所述第一呈现信息包括开屏广告，所述开屏广告包括沉浸式视频、信息流广告、九宫格icon、常驻banner等常见的广告形式。例如，响应于用户对所述目标应用的开启操作，用户设备启用该目标应用，在所述目标应用的启动过程中用户设备展示第一呈现信息，例如，该启动时间小于预定的时间阈值(例如，5s)。
一二模块102，用于若所述第一呈现信息满足再转化触发条件，获取与所述第一呈现信息关联的第二呈现信息，并通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息。其中，第二呈现信息包括与第一呈现信息相关联的呈现信息(广告)，所述第二呈现信息包括沉浸式视频、信息流广告、九宫格icon、常驻banner等常见的广告形式。所述第一呈现信息与第二呈现信息指向的同一个信息主题，在一些实施例中，第一呈现信息与第二呈现信息的样式不同(例如，第一呈现信息以全屏方式呈现在目标应用中，第二呈现信息仅在目标应用的部分区域中进行展示)，所述第一呈现信息与所述第二呈现信息的样式不同。例如，在用户未通过第一呈现信息完成信息的转化时，用户设备可在目标应用的应用页面中呈现与所述第一呈现信息相关的第二呈现信息以供用户进行点击，从而提升广告的转化率。在一些实施例中，所述同一个信息主题包括以下至少任一项：
3)相同的应用下载；
4)相同的商品信息；
3)相同的服务信息；相关信息主题的操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述用户设备在一二模块102之前还包括一三模块103(未示出)，一三模块103，用于在所述目标应用启动成功后，检测所述第一呈现信息是否满足所述再转化触发条件。有关一三模块103的具体实现方式的示例与图2中有关S103的实施例相同或相近，故不再赘述，在此以引用方式包含于此。在一些 实施例中，所述再转化触发条件包括以下至少任一项：
1)所述第一呈现信息未被点击；
2)所述第一呈现信息对应的信息主题未被下载；
3)所述第一呈现信息对应的信息主题未被安装；
4)基于所述第一呈现信息获取的用户信息为空；相关再转化触发条件的操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述获取与所述第一呈现信息关联的第二呈现信息，包括：在本地缓存中预先存储与所述第一呈现信息关联的第二呈现信息；从所述本地缓存中获取所述第二呈现信息。相关获取与所述第一呈现信息关联的第二呈现信息的操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述获取与所述第一呈现信息关联的第二呈现信息，包括：向对应的网络设备发送呈现信息获取请求，其中，所述呈现信息获取请求包括所述第一呈现信息；接收所述网络设备响应于所述呈现信息获取请求返回的与所述第一呈现信息关联的第二呈现信息。相关获取与所述第一呈现信息关联的第二呈现信息的操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在一些实施例中，所述通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息，包括：判断所述目标应用的当前页面是否需要刷新，若需要，通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息；否则，通过将所述第二呈现信息替换所述当前页面中的呈现信息来呈现所述第二呈现信息。相关通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息的操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。在一些实施例中，所述目标应用的当前页面包含信息流；所述判断所述目标应用的当前页面是否需要刷新，包括：若所述当前页面中信息流的有效期截止时间早于当前时间或者大于预定的有效期截止时间，则确定所述当前页面需要刷新；否则，确定所述当前页面不需要刷新。相关判断所述目标应用的当前页面是否需要刷新的操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。在一些实施例中，所述通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息，包括：通过刷新所述目标应用的当前页面，向对应的网络设备发送信息流获取请求；接收所述网络设备响应于所述信息流获取请求返回的信息流 响应信息；将所述第二呈现信息与所述信息流响应信息进行拼接以呈现所述第二呈现信息。相关通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息的操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。在一些实施例中，所述信息流获取请求还包括呈现信息获取请求，所述呈现信息获取请求所请求的呈现信息的数量比所述当前页面中信息流所包含的呈现信息的数量少一条。相关信息流获取请求的操作与图2所示实施例相同或相近，故不再赘述，在此以引用方式包含于此。
在此，有关上述一一模块101、一二模块102、的具体实现方式的示例与图2中有关步骤S101、S102的实施例相同或相近，故不再赘述，在此以引用方式包含于此。
本申请还提供了一种计算机可读存储介质，所述计算机可读存储介质存储有计算机代码，当所述计算机代码被执行时，如前任一项所述的方法被执行。
本申请还提供了一种计算机程序产品，当所述计算机程序产品被计算机设备执行时，如前任一项所述的方法被执行。
本申请还提供了一种计算机设备，所述计算机设备包括：
一个或多个处理器；
存储器，用于存储一个或多个计算机程序；
当所述一个或多个计算机程序被所述一个或多个处理器执行时，使得所述一个或多个处理器实现如前任一项所述的方法。
图5示出了可被用于实施本申请中所述的各个实施例的示例性系统；
如图5所示在一些实施例中，系统1000能够作为各所述实施例中的任意一个网络设备、第一用户设备或第二用户设备。在一些实施例中，系统1000可包括具有指令的一个或多个计算机可读介质(例如，系统存储器或NVM/存储设备1020)以及与该一个或多个计算机可读介质耦合并被配置为执行指令以实现模块从而执行本申请中所述的动作的一个或多个处理器(例如，(一个或多个)处理器1005)。
对于一个实施例，系统控制模块1010可包括任意适当的接口控制器，以向(一个或多个)处理器1005中的至少一个和/或与系统控制模块1010通信的任意适当的设备或组件提供任意适当的接口。
系统控制模块1010可包括存储器控制器模块1030，以向系统存储器1015提供 接口。存储器控制器模块1030可以是硬件模块、软件模块和/或固件模块。
系统存储器1015可被用于例如为系统1000加载和存储数据和/或指令。对于一个实施例，系统存储器1015可包括任意适当的易失性存储器，例如，适当的DRAM。在一些实施例中，系统存储器1015可包括双倍数据速率类型四同步动态随机存取存储器(DDR4 SDRAM)。
对于一个实施例，系统控制模块1010可包括一个或多个输入/输出(I/O)控制器，以向NVM/存储设备1020及(一个或多个)通信接口1025提供接口。
例如，NVM/存储设备1020可被用于存储数据和/或指令。NVM/存储设备1020可包括任意适当的非易失性存储器(例如，闪存)和/或可包括任意适当的(一个或多个)非易失性存储设备(例如，一个或多个硬盘驱动器(Hard Disk,HDD)、一个或多个光盘(CD)驱动器和/或一个或多个数字通用光盘(DVD)驱动器)。
NVM/存储设备1020可包括在物理上作为系统1000被安装在其上的设备的一部分的存储资源，或者其可被该设备访问而不必作为该设备的一部分。例如，NVM/存储设备1020可通过网络经由(一个或多个)通信接口1025进行访问。
(一个或多个)通信接口1025可为系统1000提供接口以通过一个或多个网络和/或与任意其他适当的设备通信。系统1000可根据一个或多个无线网络标准和/或协议中的任意标准和/或协议来与无线网络的一个或多个组件进行无线通信。
对于一个实施例，(一个或多个)处理器1005中的至少一个可与系统控制模块1010的一个或多个控制器(例如，存储器控制器模块1030)的逻辑封装在一起。对于一个实施例，(一个或多个)处理器1005中的至少一个可与系统控制模块1010的一个或多个控制器的逻辑封装在一起以形成系统级封装(SiP)。对于一个实施例，(一个或多个)处理器1005中的至少一个可与系统控制模块1010的一个或多个控制器的逻辑集成在同一模具上。对于一个实施例，(一个或多个)处理器1005中的至少一个可与系统控制模块1010的一个或多个控制器的逻辑集成在同一模具上以形成片上系统(SoC)。
在各个实施例中，系统1000可以但不限于是：服务器、工作站、台式计算设备或移动计算设备(例如，膝上型计算设备、手持计算设备、平板电脑、上网本等)。在各个实施例中，系统1000可具有更多或更少的组件和/或不同的架构。例如，在一些实施例中，系统1000包括一个或多个摄像机、键盘、液晶显示器(LCD)屏幕(包 括触屏显示器)、非易失性存储器端口、多个天线、图形芯片、专用集成电路(ASIC)和扬声器。
需要注意的是，本申请可在软件和/或软件与硬件的组合体中被实施，例如，可采用专用集成电路(ASIC)、通用目的计算机或任何其他类似硬件设备来实现。在一个实施例中，本申请的软件程序可以通过处理器执行以实现上文所述步骤或功能。同样地，本申请的软件程序(包括相关的数据结构)可以被存储到计算机可读记录介质中，例如，RAM存储器，磁或光驱动器或软磁盘及类似设备。另外，本申请的一些步骤或功能可采用硬件来实现，例如，作为与处理器配合从而执行各个步骤或功能的电路。
另外，本申请的一部分可被应用为计算机程序产品，例如计算机程序指令，当其被计算机执行时，通过该计算机的操作，可以调用或提供根据本申请的方法和/或技术方案。本领域技术人员应能理解，计算机程序指令在计算机可读介质中的存在形式包括但不限于源文件、可执行文件、安装包文件等，相应地，计算机程序指令被计算机执行的方式包括但不限于：该计算机直接执行该指令，或者该计算机编译该指令后再执行对应的编译后程序，或者该计算机读取并执行该指令，或者该计算机读取并安装该指令后再执行对应的安装后程序。在此，计算机可读介质可以是可供计算机访问的任意可用的计算机可读存储介质或通信介质。
通信介质包括藉此包含例如计算机可读指令、数据结构、程序模块或其他数据的通信信号被从一个系统传送到另一系统的介质。通信介质可包括有导的传输介质(诸如电缆和线(例如，光纤、同轴等))和能传播能量波的无线(未有导的传输)介质，诸如声音、电磁、RF、微波和红外。计算机可读指令、数据结构、程序模块或其他数据可被体现为例如无线介质(诸如载波或诸如被体现为扩展频谱技术的一部分的类似机制)中的已调制数据信号。术语“已调制数据信号”指的是其一个或多个特征以在信号中编码信息的方式被更改或设定的信号。调制可以是模拟的、数字的或混合调制技术。
作为示例而非限制，计算机可读存储介质可包括以用于存储诸如计算机可读指令、数据结构、程序模块或其它数据的信息的任何方法或技术实现的易失性和非易失性、可移动和不可移动的介质。例如，计算机可读存储介质包括，但不限于，易失性存储器，诸如随机存储器(RAM,DRAM,SRAM)；以及非易失性存储器，诸如闪存、 各种只读存储器(ROM,PROM,EPROM,EEPROM)、磁性和铁磁/铁电存储器(MRAM,FeRAM)；以及磁性和光学存储设备(硬盘、磁带、CD、DVD)；或其它现在已知的介质或今后开发的能够存储供计算机系统使用的计算机可读信息/数据。
在此，根据本申请的一个实施例包括一个装置，该装置包括用于存储计算机程序指令的存储器和用于执行程序指令的处理器，其中，当该计算机程序指令被该处理器执行时，触发该装置运行基于前述根据本申请的多个实施例的方法和/或技术方案。
对于本领域技术人员而言，显然本申请不限于上述示范性实施例的细节，而且在不背离本申请的精神或基本特征的情况下，能够以其他的具体形式实现本申请。因此，无论从哪一点来看，均应将实施例看作是示范性的，而且是非限制性的，本申请的范围由所附权利要求而不是上述说明限定，因此旨在将落在权利要求的等同要件的含义和范围内的所有变化涵括在本申请内。不应将权利要求中的任何附图标记视为限制所涉及的权利要求。此外，显然“包括”一词不排除其他单元或步骤，单数不排除复数。装置权利要求中陈述的多个单元或装置也可以由一个单元或装置通过软件或者硬件来实现。第一，第二等词语用来表示名称，而并不表示任何特定的顺序。

Claims (11)

  1. 一种用于提供呈现信息的方法，其中，该方法包括：
    响应于对用户设备中目标应用的开启触发操作，启用所述目标应用，并在所述目标应用的启动过程中展示所述目标应用对应的第一呈现信息；
    若所述第一呈现信息满足再转化触发条件，获取与所述第一呈现信息关联的第二呈现信息，并通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息。
  2. 根据权利要求1所述的方法，其中，所述方法在若所述第一呈现信息满足再转化触发条件，获取与所述第一呈现信息关联的第二呈现信息，并通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息之前还包括：
    在所述目标应用启动成功后，检测所述第一呈现信息是否满足所述再转化触发条件。
  3. 根据权利要求1所述的方法，其中，所述获取与所述第一呈现信息关联的第二呈现信息，包括：
    在本地缓存中预先存储与所述第一呈现信息关联的第二呈现信息；
    从所述本地缓存中获取所述第二呈现信息。
  4. 根据权利要求3所述的方法，其中，所述方法还包括：
    若所述第一呈现信息未满足所述再转化触发条件，从所述本地缓存中删除所述第二呈现信息。
  5. 根据权利要求1所述的方法，其中，所述获取与所述第一呈现信息关联的第二呈现信息，包括：
    向对应的网络设备发送呈现信息获取请求，其中，所述呈现信息获取请求包括所述第一呈现信息；
    接收所述网络设备响应于所述呈现信息获取请求返回的与所述第一呈现信息关联的第二呈现信息。
  6. 根据权利要求1所述的方法，其中，所述再转化触发条件包括以下至少任一项：
    所述第一呈现信息未被点击；
    所述第一呈现信息对应的信息主题未被下载；
    所述第一呈现信息对应的信息主题未被安装；
    基于所述第一呈现信息获取的用户信息为空。
  7. 根据权利要求1至6中任一项所述的方法，其中，所述通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息，包括：
    判断所述目标应用的当前页面是否需要刷新，若需要，通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息；否则，通过将所述第二呈现信息替换所述当前页面中的呈现信息来呈现所述第二呈现信息。
  8. 根据权利要求7所述的方法，其中，所述目标应用的当前页面包含信息流；
    所述判断所述目标应用的当前页面是否需要刷新，包括：
    若所述当前页面中信息流的有效期截止时间早于当前时间或者大于预定的有效期截止时间，则确定所述当前页面需要刷新；否则，确定所述当前页面不需要刷新。
  9. 根据权利要求8所述的方法，其中，所述通过刷新所述目标应用的当前页面在所述当前页面中呈现所述第二呈现信息，包括：
    通过刷新所述目标应用的当前页面，向对应的网络设备发送信息流获取请求；
    接收所述网络设备响应于所述信息流获取请求返回的信息流响应信息；
    将所述第二呈现信息与所述信息流响应信息进行拼接以呈现所述第二呈现信息。
  10. 一种用于提供呈现信息的设备，其特征在于，所述设备包括：
    处理器；以及
    被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行如权利要求1至9中任一项所述的方法。
  11. 一种存储指令的计算机可读介质，所述指令在被计算机执行时使得所述计算机进行如权利要求1至9中任一项所述方法的操作。
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