WO2021190536A1 - Procédé d'affichage d'informations, appareil, et dispositif électronique - Google Patents

Procédé d'affichage d'informations, appareil, et dispositif électronique Download PDF

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Publication number
WO2021190536A1
WO2021190536A1 PCT/CN2021/082575 CN2021082575W WO2021190536A1 WO 2021190536 A1 WO2021190536 A1 WO 2021190536A1 CN 2021082575 W CN2021082575 W CN 2021082575W WO 2021190536 A1 WO2021190536 A1 WO 2021190536A1
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WO
WIPO (PCT)
Prior art keywords
area
video
picture
live broadcast
interface
Prior art date
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PCT/CN2021/082575
Other languages
English (en)
Chinese (zh)
Inventor
游悠然
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阿里巴巴集团控股有限公司
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Publication of WO2021190536A1 publication Critical patent/WO2021190536A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

Definitions

  • the embodiments of the present application relate to the field of computer application technology, and in particular, to an information display method, device, client, and mobile terminal.
  • the embodiments of the present application provide an information display method, device, client, and electronic equipment to solve the technical problem of poor object promotion effect in the prior art.
  • an information display method including:
  • At least one object-related picture associated with the video is displayed in the first area; wherein the picture includes object information.
  • an information display method is provided in an embodiment of the present application, including:
  • At least one object-related picture associated with the live broadcast room is displayed in the first area, where the picture includes object information.
  • an information processing method including:
  • the playing interface includes both a live broadcast area and a first area
  • the video content and the picture related to at least one object associated with the video are sent to the user terminal, so that the user terminal displays the video screen of the video in the video play area, and at the same time in the first area A picture related to the at least one object is displayed, and the picture includes product information.
  • an information display method including:
  • At least one commodity-related picture associated with the live broadcast room is displayed in the first area, where the picture includes commodity information.
  • an information display method including:
  • Displaying operation controls of at least one object associated with the video in the third area
  • an information display device including:
  • the first display module is used to provide a video play area and a first area in the video play interface
  • the second display module is configured to display the video picture of the video in the video play area
  • the third display module is configured to display at least one object-related picture associated with the video in the first area, wherein the picture includes object information.
  • an information processing device including:
  • the request receiving module is used to receive the video playback request from the user terminal;
  • the first providing module is configured to provide a play interface of the video to the user terminal; wherein the play interface includes a video play area and a first area at the same time;
  • the information sending module is configured to send the video content and the picture related to at least one object associated with the video to the user terminal, so that the user terminal can display the video picture of the video in the video play area, and at the same time A picture related to the at least one object is displayed in the first area.
  • an information display device in an embodiment of the present application, including:
  • the fourth display module is used to provide a video play area and a third area in the video play interface
  • a fifth display module configured to display the video picture of the video in the video play area
  • a sixth display module configured to display operation controls of at least one object associated with the video in the third area
  • the processing module is used to perform corresponding processing on any object in response to a trigger operation of an operation control for any object.
  • an interactive interface is provided in an embodiment of the present application, which includes a live broadcast area and a first area;
  • the live broadcast area is used to display a live broadcast screen of the live broadcast room; the first area is used to display at least one commodity-related picture associated with the live broadcast room, and the picture includes commodity information.
  • an interactive interface is provided in an embodiment of the present application, including a live broadcast area and a third area;
  • the live broadcast area is used to display live broadcast pictures in the live broadcast room;
  • the third area is used to display the operation control of at least one commodity associated with the live broadcast; the interactive interface supports a trigger operation for the operation control corresponding to any commodity to trigger corresponding processing of the commodity.
  • an embodiment of the present application provides an electronic device, including a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are For the processing component to call and execute;
  • the processing component is used for:
  • the display component is used to display a picture related to at least one object associated with the video in the first area; wherein the picture includes object information.
  • an embodiment of the present application provides a computing device, including a storage component and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are provided for the Handle component calls and execute;
  • the processing component is used for:
  • the playing interface includes both a video playing area and a first area
  • the video content and the picture related to at least one object associated with the video are sent to the user terminal, so that the user terminal displays the video screen of the video in the video play area, and at the same time in the first area A picture related to the at least one object is displayed.
  • an embodiment of the present application provides an electronic device including a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are provided for The processing component is called and executed;
  • the processing component is used for:
  • the playback interface including a video playback area and a third area
  • a video play area and a first area are provided in a video play interface; a video screen is displayed in the video play area; a picture related to at least one object associated with the video is displayed in the first area, Wherein, the picture includes the object information.
  • Fig. 1 shows a schematic structural diagram of an embodiment of a web live broadcast system provided by the present application
  • Figure 2 shows a flowchart of an embodiment of an information display method provided by the present application
  • 3a to 3c respectively show schematic diagrams showing the layout of the interactive interface in an actual application
  • FIG. 4 shows a flowchart of an embodiment of an information processing method provided by this application
  • FIG. 5 shows a flowchart of another embodiment of an information display method provided by the present application.
  • FIGS. 6a to 6e respectively show the interface display schematic diagrams of the interactive interface in an actual application
  • FIG. 7 shows a flowchart of another embodiment of an information processing method provided by the present application.
  • FIG. 8 shows a flowchart of another embodiment of an information display method provided by the present application.
  • Figures 9a-9b respectively show schematic diagrams of interface display of an interactive interface in an actual application
  • FIG. 10 shows a flowchart of another embodiment of an information display method provided by the present application.
  • FIG. 11 shows a flowchart of an embodiment of an information display device provided by the present application.
  • FIG. 12 shows a flowchart of an embodiment of an electronic device provided by the present application.
  • FIG. 13 shows a flowchart of an embodiment of an information processing device provided by the present application.
  • FIG. 14 shows a flowchart of an embodiment of a computing device provided by the present application.
  • FIG. 15 shows a flowchart of another embodiment of an information display device provided by the present application.
  • FIG. 16 shows a flowchart of another embodiment of an electronic device provided by the present application.
  • the technical solution of the present application is applied to network video playback scenes, such as network live broadcast scenes, where the network live broadcast refers to the simultaneous production and release of information along with the occurrence and development of events on the spot, and a two-way information network publishing method.
  • the video playing area and the first area are provided in the video playing interface; A video screen of the video is displayed in the play area; at least one object-related picture associated with the video is displayed in the first area, wherein the picture includes object information.
  • the picture related to at least one object associated with the video is displayed, so that the user can quickly and intuitively understand the object associated with the video in the playback interface, and improve
  • the target exposure rate is improved, the appeal of the live broadcast is improved, and the conversion rate of the target is improved.
  • the web live broadcast scene is mainly used as an example to describe the technical solution of the present application in detail.
  • the technical solution of this application can be applied to the web live broadcast system as shown in FIG. Have at least one.
  • the host 101 is responsible for collecting sounds and/or images of the live broadcast site where the host is located for real-time collection, obtains the live content, and uploads the live content to the server 102.
  • the live content of different hosts can be distinguished by the live room.
  • the host can first apply for the live room from the server 102 through the host 101 to record and upload the live content in real time.
  • the user can request to enter a certain live broadcast room through the client 103, the server 102 can send the live content of the live broadcast room to the client 103, and the client 103 can play the live content, and the client 103 can use the interactive interface of the live broadcast room.
  • the live screen in the live content is displayed in.
  • the client 103 can be configured in electronic devices such as mobile phones, tablets, computers, smart watches, and the server 102 can be implemented by a CDN (Content Delivery Network) system, and the host 101 can be implemented by a collection function and OBS (Open Broadcaster Software, open source live broadcast software) Electronic devices with push streaming function, such as smart devices such as mobile phones and tablets with cameras, of course, this application is not limited to the use of the above live broadcast technical solutions to achieve web live broadcasts.
  • the live content may need to be processed by encoding, transcoding, compression, etc. before being uploaded to the server. Accordingly, the client may need to undergo decoding, decompression, and other processing before playing the live data. It is the same as in the prior art and will not be repeated here.
  • both the user end and the host end may be independent applications, or may be functional modules integrated in other applications.
  • the anchor can explain one or more objects that need to be recommended at the live broadcast site, and the user can obtain relevant information of the object from the live content played by the user terminal 103, and increase the understanding of the object.
  • different users enter the live broadcast room at different times, but users can only watch the live broadcast content as the live broadcast time progresses. Users may miss the explanation of some objects, which makes it impossible to quickly and intuitively understand the recommendations in the live broadcast room. If the user experience is not good, they may exit the live broadcast room, which will affect the conversion rate of the object. In the e-commerce live broadcast scenario, the purchase conversion rate of the product will be affected.
  • the technical solution of this application can increase the exposure rate of the object during the live broadcast, so that the user can quickly and intuitively understand the object after entering the live broadcast room, and improve the user The appeal of live content.
  • Fig. 2 is a flowchart of an embodiment of an information display method provided by an embodiment of the application.
  • the technical solution of this embodiment is executed by a user terminal.
  • the method may include the following steps:
  • the live broadcast area and the first area can be provided in the interactive interface of the live room at the same time, that is, the live broadcast area and the first area can be displayed in the interactive interface at the same time.
  • the live broadcast area and the first area may be located at different positions in the interactive interface, and the first area is smaller than the live broadcast area so as not to affect the display of the live broadcast screen.
  • the live broadcast area can be covered with the entire interactive interface.
  • the first area is superimposed on the live broadcast area, covering part of the live broadcast area. Since the main content of the live broadcast screen is displayed in the central area of the live broadcast area, in order not to affect the live broadcast screen display , The first area may be superimposed on the first boundary area of the live broadcast area to cover at least part of the first boundary area.
  • the first boundary area may be, for example, the left boundary area of the live broadcast area, and the first area may be located at the bottom left of the left boundary area Location etc.
  • the first area may also be included in the live broadcast area and belong to a part of the live broadcast area.
  • FIGS. 3a to 3c respectively show schematic diagrams of several possible layout display modes of the live broadcast area 301 and the first area 302 in the interactive interface 300 of the live broadcast room.
  • the live broadcast area and the first area in this application An area is not limited to the layout shown in Figs. 3a to 3c.
  • the first area can also be located on the right, above, or below the live broadcast area.
  • the first area and the live broadcast area can also be It is an arbitrary shape.
  • the first area may also be an upper boundary area, a lower boundary area, or a right boundary area covering the live broadcast area.
  • the interactive interface is not limited to only providing the live broadcast area and the first area. Of course, it may also include some other content, such as barrage display area, barrage sending control, forwarding control, favorite control, and like control , Anchor-related introduction content, or red envelope receiving controls that may also be provided in the e-commerce live broadcast scene, and other content promoted in accordance with actual needs, etc., this application does not limit this.
  • the interactive interface of the live broadcast room can be output based on the user's playback request operation for the live broadcast room.
  • the user terminal can send a playback request to the server in response to the playback request operation for the live broadcast room, so that the server can use the interactive interface Send to the user terminal, output by the user terminal, and include the live broadcast area and the first area in the interactive interface.
  • the host uploads the collected live content to the server, and the server sends the live content to the client, which can be played by the client.
  • the live broadcast content collected by the host may include the live broadcast scene of the live broadcast scene, and may also include the live broadcast sound of the live broadcast scene, and the live broadcast area is used to display the live broadcast picture.
  • the live broadcast picture is also the video picture of the live broadcast video, which is a dynamic picture.
  • the picture may include object information, the at least one object-related picture includes a picture of each object, and the picture of each object includes the object information of the object.
  • the at least one object associated with the live broadcast may refer to at least one object that is currently explained by the host during the live broadcast process, historically explained, and unexplained.
  • the host pre-publishes the objects in the live room through the host
  • the server can specifically provide the host with selection prompt information for multiple objects
  • the host can pre-select at least one object that needs to be explained in the live room through the host
  • the server The at least one object can be associated with the live broadcast room, etc.
  • the object may refer to products recommended in the form of live broadcast, and may be tangible items or intangible services, such as virtual goods, physical goods, articles, or web pages.
  • the at least one object associated between the live broadcast may refer to at least one object currently and historically explained by the host during the live broadcast.
  • the host can select the object to be explained in real time through the host, and the server can associate the object selected by the host with the live room, etc.
  • the object information in the picture may include description information related to the object.
  • the description information may be set according to actual application conditions, and may refer to the characteristics of the object itself or a selling point that can attract users, for example, it may include the price of the object.
  • the picture may be a thumbnail image generated based on the subject image of the object and the object information superimposed on the subject image, and the pictures of different objects may be presented in the form of icons or cards.
  • the subject image of the subject may be obtained by photographing the subject by the subject provider.
  • each object may be associated with an object page
  • the object page may be, for example, a page of detailed introduction information of the object, etc.
  • the object information may be generated based on the page content of the object page.
  • the object information can also be provided in advance by the object provider, and the server only needs to look up the object based on the object selected by the host.
  • At least one object-related picture associated with the live broadcast room may be determined by the server and sent to the user.
  • the live broadcast area and the first area are provided in the interactive interface, so that during the display of the live broadcast area, the picture related to the at least one object can be displayed in the first area, so that the user can watch the live broadcast screen at the same time.
  • View the object information to understand the objects explained by the host in the live broadcast room which can increase the exposure rate of the object, so that users can quickly and intuitively understand the objects recommended in the live broadcast room, improve the appeal of the live broadcast, and help increase the conversion rate of the object.
  • the picture of each object may be associated with its corresponding object page.
  • the method may further include:
  • the first trigger operation for any picture is detected, and the object page of the object corresponding to the picture is displayed on the interactive interface.
  • the first trigger operation may refer to, for example, a click operation, such as a single click operation.
  • At least one object-related picture may be dynamically displayed in the first area.
  • displaying the picture related to at least one object associated with the live broadcast room in the first area may include:
  • A1 Determine at least one object associated with the live broadcast room
  • A2 Display pictures of the first number of objects among at least one object in the first area
  • A3 Detect the switching operation for the first area, and update the picture displayed in the first area based on the picture of the object that is not currently displayed.
  • the first area can display pictures of the first number of objects, that is, the first number of pictures are displayed in the first area.
  • the first number can be determined by combining the area occupied by the picture and the area of the first area.
  • the first number of pictures may only refer to the pictures all exposed in the first area. If the picture of a certain object only displays part of the content in the first area, it may not be included in the first number.
  • the user can continuously perform switching operations on the first area. After the user terminal detects the switching operation, it can update the pictures already displayed in the first area based on the pictures of the objects that are not currently displayed. After each update, the first area The pictures of at least the first number of objects can be displayed.
  • the switching operation may refer to, for example, a sliding operation, etc., of course, it may also refer to a specific touch operation, such as a double-tap operation for the first area.
  • the at least one object may include a target object for which content is currently played in the live broadcast room.
  • the target object for the current content is also the object currently being explained by the host in the live broadcast scene.
  • the host can notify the server through the host, and the server can determine the object of the host’s current explanation as the current broadcast content. Targeted object.
  • the host can also send a recording request to the server through the host. The server can record the live content until it receives the end request triggered by the host through the host, and then can obtain the object. The corresponding recording content.
  • a review control can also be displayed at the corresponding display position of the picture, and a user's trigger operation for any review control is detected.
  • the trigger operation may refer to, for example, a review control. Watch the click operation of the control, such as the click operation, can obtain the corresponding recording content from the server and play it, so that when the user misses the explanation of a certain object, they can also understand the content of the host's explanation by looking back.
  • An object-related picture can include:
  • B1 Determine at least one object associated in the live broadcast room
  • B2 Determine the target object for which the content currently played in the live broadcast room is aimed at among the at least one object
  • B2 Display the picture related to the at least one object in the first area, and display specific mark information in the corresponding display position of the picture of the target object.
  • the specific tag information can effectively prompt the user which picture corresponds to the object currently explained by the host.
  • the specific marking information may be a marking symbol having a specific color and/or a specific shape, or the like.
  • displaying the pictures of the first number of objects among the at least one object associated with the live broadcast room in the first area may include:
  • C1 Determine at least one object associated with the live broadcast room
  • C2 Determine the target object of the current content in the live broadcast room
  • the first sub-region in the first region displays pictures of the target object in a fixed manner, and the second sub-region in the first region displays pictures of the first number of objects in the at least one object;
  • detecting the switching operation for the first area, and updating the picture displayed in the first area based on the picture of the object that is not currently displayed includes: detecting the switching operation for the first area, and updating the second area based on the picture of the object that is not currently displayed The picture displayed in the sub-area.
  • the switching operation for the first area may specifically refer to the switching operation for the second sub-area.
  • the first area can be divided into a first subarea and a second subarea.
  • the first subarea is used to display pictures of the target object, and the second subarea can switch to display pictures of different objects based on the user's switching operation.
  • This method can also effectively prompt the user which picture corresponds to the object currently explained by the anchor.
  • the at least one object associated in the live broadcast room may include at least one object currently explained by the host during the live broadcast process and at least one object explained in history. Therefore, in some embodiments, displaying the picture related to at least one object associated in the live broadcast room in the first area may include:
  • D1 Determine at least one object involved in the current broadcast content and historical broadcast content in the live broadcast room.
  • the pictures corresponding to the at least one object are displayed in the order of appearance of the at least one object during the live broadcast.
  • the object involved in the currently played content is also the host's current explanation object
  • the object involved in the historical playback content is also the host's historical explanation object.
  • the order of appearance of the at least one object during the live broadcast is the order of the host's explanation during the live broadcast. It can be seen from the above that every time the host explains an object, the host can notify the server through the host, so that the server can record the corresponding explanation sequence.
  • displaying at least one object-related picture according to the appearance order of the at least one object during the live broadcast may include:
  • E1 In the first area, the pictures corresponding to the at least one object are displayed in the order of appearance of the at least one object during the live broadcast;
  • the sequence label can be represented by, for example, Arabic numerals 1, 2, 3..., for example, the smaller the number, the higher the sequence of appearance.
  • displaying pictures related to the at least one object in the order of appearance of the at least one object during the live broadcast may include:
  • a picture of a target object involved in the current playback content and pictures of one or more objects adjacent to the target object among at least one object are displayed.
  • the at least one object associated with the live broadcast may refer to at least one object that is currently explained, historically explained, and unexplained by the host during the live broadcast process.
  • displaying the pictures of the first number of objects among the at least one object associated with the live broadcast room in the first area may include:
  • F1 Determine at least one object associated with the live broadcast room
  • F2 Determine, among the at least one object, at least one first object involved in the current play content and historical play content in the live broadcast room, and at least one second object that does not include the at least one first object;
  • F3 display pictures of a first number of first objects among the at least one first object in the first area
  • detecting the switching operation for the first area, and updating the picture displayed in the first area based on the picture of the object that is not currently displayed may include:
  • G1 Detect the first switching operation for the first area, and update the picture displayed in the first area based on the picture of the first object that is not currently displayed;
  • G2 Detect the second switching operation for the first area, and update the picture displayed in the first area based on the picture of the second object that is not currently displayed.
  • the pictures of the first number of first objects are displayed in the first area first, and the pictures of the first number of objects displayed first may include the pictures of the target object for which the content is currently being played. picture.
  • the picture of the first object that is not currently displayed can be used to update the first area
  • the picture of the second object that is not currently displayed can be used. To update the first area.
  • the first switching operation and the second switching operation may respectively refer to sliding operations.
  • detecting the first switching operation for the first area may refer to: detecting the first sliding operation from the first direction to the second direction for the first area;
  • Detecting the second switching operation for the first area may refer to detecting the second sliding operation from the second direction to the first direction for the first area.
  • the pictures in the first area may be arranged in a vertical direction, the first direction to the second direction may refer to, for example, from top to bottom, and the second direction to the first direction may refer to from bottom to top, etc.
  • displaying the pictures of the first number of the first objects among the at least one first object in the first area may include: displaying the pictures of the at least one first object in the first area according to the order of appearance of the at least one first object during the live broadcast.
  • the first number of pictures of the first object in a first object may include: displaying the pictures of the at least one first object in the first area according to the order of appearance of the at least one first object during the live broadcast. The first number of pictures of the first object in a first object;
  • Detecting the first switching operation for the first area, and updating the picture displayed in the first area based on the picture of the first object that is not currently displayed may include: detecting the first switching operation for the first area, according to the first object that is not currently displayed. The order of appearance of an object in the live broadcast process, the picture displayed in the first area is updated based on the picture of the first object that is not currently displayed.
  • the object page of the object corresponding to the picture can be displayed from the interactive interface.
  • the method further includes:
  • H1 Detect the second trigger operation for any picture, and provide the second area in the interactive interface
  • H2 Display the operation controls of the object corresponding to the picture in the second area
  • H3 In response to a trigger operation for the operation control, perform corresponding processing on the object.
  • the second trigger operation may refer to, for example, a click operation, such as a single click operation.
  • the operation control may include processing controls corresponding to different processing types; in some embodiments, in response to a trigger operation for the operation control, performing corresponding processing on the object includes:
  • the object In response to a trigger operation for a processing control of any processing type, the object is processed correspondingly according to the processing type.
  • processing controls of different processing types may include transaction controls and additional purchase controls, etc.
  • the corresponding processing that the transaction control can trigger is an order operation
  • the additional purchase control is also a control that requests to be added to the shopping cart.
  • the corresponding processing triggered may refer to the operation of adding the object to the shopping cart.
  • the processing operation for the object can be directly triggered in the interactive interface without jumping to the object page, which improves the processing convenience and does not affect the viewing of the live content at the same time.
  • the operation control may also include an attribute selection control that provides object attribute options, so that the user can select the required object attribute and perform corresponding processing on the object with the selected object attribute. Therefore, in some embodiments, in response to a triggering operation for a processing control of any processing type, corresponding processing of the object according to the processing type may include: The selection operation and the trigger operation of the processing control of any processing type are performed correspondingly to the object with the selected object attribute according to the processing type.
  • the processing controls may include additional purchase controls and transaction controls; the response to the selection operation for the object attribute options provided in the attribute selection control, and the processing for any processing type
  • the triggering operation of the control and corresponding processing of the object with the selected object attribute according to the processing type may include:
  • the corresponding commodity is added to the shopping cart according to the selected commodity attribute.
  • providing the second area in the interactive interface may refer to: providing the second area covering a part of the live broadcast area in the interactive interface.
  • the second area may be superimposed on the boundary area of the live broadcast area to cover at least a part of the boundary area, and the second area may be superimposed on the boundary area without affecting the live broadcast picture in the central area of the live broadcast area, so as not to affect the playback of the live broadcast content.
  • the method may further include:
  • I1 Provide the third area in the interactive interface
  • I2 Display the operation controls corresponding to the at least one object in the third area
  • I3 In response to a trigger operation of an operation control for any object, perform corresponding processing on the object.
  • providing a third area in the interactive interface may include: providing a first interactive control in the playback interface; detecting a trigger operation for the first interactive control, in the playback interface Provide a third area.
  • the trigger operation for the first interactive control may refer to, for example, a click operation, such as a single click operation.
  • the corresponding operation controls may be displayed in the third area according to the appearance order of the objects corresponding to the at least one object during the live broadcast.
  • displaying operation controls corresponding to at least one object in the third area may include:
  • J1 Display the operation control of the second number of objects among at least one object in the third area
  • J2 Detect the switching operation for the third area, and update the operation controls displayed in the third area based on the operation controls of the object that is not currently displayed.
  • the switching operation for the third area may refer to a sliding operation, and the user continuously performs the sliding operation to continuously update the application prompt information displayed in the third area.
  • providing the first interactive control in the interactive interface may include: providing the first interactive control covering a part of the live broadcast area in the interactive interface.
  • Providing the third area in the interactive interface may include: providing a third area covering a part of the live broadcast area in the interactive interface.
  • the third area may be superimposed on the second boundary area in the live broadcast area to cover at least part of the second boundary area.
  • the operation controls may include processing controls corresponding to different processing types; in response to a trigger operation for any object corresponding to the operation control, performing corresponding processing on the object may include: responding to any The trigger operation of a processing control of any processing type corresponding to the object is processed correspondingly to the object according to the processing type.
  • the operation control may further include an attribute selection control that provides object attribute options; the response to a trigger operation of a processing control corresponding to any processing type of any object, according to the processing type
  • the corresponding processing of the object may include:
  • the object with the selected object property is processed correspondingly according to the processing type .
  • the processing controls include additional purchase controls and transaction controls; this response is in response to the selection operation of the object attribute option provided in the attribute selection control corresponding to any object, and any processing
  • the triggering operation of the type of processing control, corresponding processing to the object with the selected object attribute according to the processing type includes:
  • the corresponding commodity is added to the shopping cart according to the selected commodity attribute.
  • the corresponding processing of the commodity can be directly triggered in the interactive interface of the live broadcast room, such as placing an order or adding a shopping cart, etc., without having to jump out of the live broadcast room.
  • the method may further include:
  • K1 Detect the first execution operation on the interactive interface, and cancel the display of the first area in the interactive interface;
  • K2 Detect the second execution operation on the interactive interface, and restore the display of the first area in the interactive interface.
  • the first execution operation may refer to, for example, a sliding operation from the third direction to the fourth direction
  • the second execution operation may refer to, for example, a sliding operation from the fourth direction to the fourth direction.
  • the response to the first execution operation may be to cancel the display of all other content in the interactive interface that does not include the live broadcast area, including the first area; and the response to the second execution operation may be to cancel all other content that does not include the live broadcast area. Cancel the display, etc.
  • FIG. 4 is a flowchart of an embodiment of an information processing method provided by an embodiment of the application. The method may be executed by the server and may include the following steps:
  • the server can provide the user with the prompt information of the live broadcast room.
  • the user terminal detects the user's play request operation for the live broadcast room, and can send the play request to the server.
  • 402 Provide the interactive interface of the live broadcast room to the user terminal.
  • the interactive interface includes both the live broadcast area and the first area.
  • the live broadcast area and the first area may be described in the relevant embodiments of the above information display method for details, and will not be repeated here.
  • the server obtains the live content uploaded by the host, and sends it to the client for playback by the client. At the same time, the server may send at least one picture related to the object in the live broadcast to the client.
  • the specific display mode of the live screen and the picture related to at least one object can be referred to in the foregoing related embodiments for details, and will not be repeated here.
  • the object may refer to a commodity.
  • the technical solution of the embodiment of the present application may be applied to an e-commerce live broadcast scene.
  • the object may also refer to any product recommended in the form of live broadcast. It may be a tangible item or Intangible services, such as virtual goods, physical goods, articles or web pages, etc.
  • the technical solution of the present application will be described mainly by taking an example in which the object is a commodity in an e-commerce live broadcast scene.
  • FIG. 5 is a flowchart of another embodiment of an information display method provided by an embodiment of the application. The method is executed by the user terminal and may include the following steps:
  • the layout display mode of the live broadcast area and the first area can be referred to as shown in FIGS. 3a to 3c.
  • the present application is not limited to those shown in FIGS. 3a to 3c.
  • providing the live broadcast area and the first area in the interactive interface of the live broadcast room may include:
  • a live broadcast area and a first area covering a part of the live broadcast area are provided.
  • the live broadcast area may be provided in the interactive interface of the live broadcast room, and the first boundary area in the live broadcast area may be superimposed with the first area to cover at least a part of the first boundary area.
  • 502 Display the live screen of the live room in the live broadcast area.
  • the picture includes product information
  • the picture can be associated with a product page
  • the product page can be a product detailed introduction page.
  • the method may further include: detecting the first trigger operation for any picture, and displaying the product page of the product corresponding to the picture in the interactive interface.
  • the commodity information may include commodity-related description information, such as commodity prices.
  • the picture may be a thumbnail image generated based on the product body image and the product information superimposed on the product body image; the product information includes at least the price of the product.
  • the live screen may refer to the video screen of the live video.
  • displaying at least one commodity-related picture associated with the live broadcast room in the first area may include:
  • L1 Display the pictures of the first quantity of commodities among the at least one commodity associated with the live broadcast in the first area;
  • L2 Detect the switching operation for the first area, and update the picture displayed in the first area based on the picture of the commodity that is not currently displayed.
  • the switching operation may be, for example, a sliding operation of the pointer to the first area. As shown in FIG. 6c, after the sliding operation is performed on the first area 602 in FIG. 6a, the picture of the commodity displayed in the first area 602 may be updated. By sliding up or down, you can switch to view pictures of different products in the first area.
  • the at least one commodity may include the target commodity targeted by the currently played content, that is, the commodity currently being explained by the host.
  • displaying at least one commodity-related picture associated with the live broadcast room in the first area may include:
  • M1 Determine at least one commodity associated with the live broadcast room, and the target commodity targeted by the currently broadcast content in the at least one commodity;
  • M2 Display at least one product-related image in the first area, and display specific mark information at the corresponding display position of the image of the target product.
  • the specific marking information may be, for example, a marking symbol with a specific color, a specific shape, and/or a specific text, etc., so as to achieve the purpose of effectively prompting the user of the target product for which the content is currently being played, as shown in FIG. 6a and FIG. 6b.
  • Mark information 61 may be, for example, a marking symbol with a specific color, a specific shape, and/or a specific text, etc., so as to achieve the purpose of effectively prompting the user of the target product for which the content is currently being played, as shown in FIG. 6a and FIG. 6b.
  • Mark information 61 may be, for example, a marking symbol with a specific color, a specific shape, and/or a specific text, etc.
  • displaying pictures of the first quantity of commodities among the at least one commodity associated with the live broadcast room in the first area may include:
  • N1 Determine at least one commodity associated with the live broadcast room, and the target commodity targeted by the currently broadcast content among the at least one commodity;
  • N2 the first sub-area in the first area fixedly displays the pictures of the target product, and the second sub-area in the first area displays the pictures of the first quantity of the at least one product;
  • detecting the switching operation for the first area, and updating the picture displayed in the first area based on the picture of the commodity that is not currently displayed includes: detecting the switching operation for the first area, and updating the second area based on the picture of the commodity that is not currently displayed The picture displayed in the sub-area.
  • the image of the target product is fixedly displayed in the first area, and the switching operation to the first area does not affect the display of the image of the target product.
  • the at least one commodity information associated with the live broadcast room may include: at least one commodity related to the current broadcast content and historical broadcast content in the live broadcast room.
  • displaying at least one commodity-related picture associated with the live broadcast room in the first area may include:
  • the pictures corresponding to the at least one commodity are displayed in the order of appearance of the at least one commodity during the live broadcast.
  • displaying pictures corresponding to the at least one commodity in the order of appearance of the at least one commodity during the live broadcast may include:
  • the pictures corresponding to at least one commodity are displayed in the order of appearance of the at least one commodity during the live broadcast; and the order labels are displayed in the display positions corresponding to the respective pictures of the at least one commodity according to the order of appearance of the at least one commodity, such as The sequence number 62 shown in FIG. 6a and FIG. 6b.
  • the review control can also be displayed in the corresponding display position of the image of the product, and the trigger operation of the review control can be detected, and the recording content corresponding to the product can be played.
  • the at least one commodity associated with the live broadcast room may refer to at least one commodity that is currently explained by the anchor, explained in history, and unexplained.
  • displaying images of the first quantity of commodities among the at least one commodity associated with the live broadcast room in the first area may include:
  • O1 Determine at least one commodity to be associated with the live broadcast, and at least one first commodity involved in the current broadcast content and historical broadcast content in the live broadcast room, and at least one second commodity that does not include the at least one first commodity;
  • O2 Display the first number of pictures of the first product among the at least one first product in the first area
  • detecting the switching operation for the first area based on the picture of the commodity that is not currently displayed, updating the picture displayed in the first area may include:
  • P1 Detect the first switching operation for the first area, and update the picture displayed in the first area based on the picture of the first product that is not currently displayed;
  • P2 Detect the second switching operation for the first area, and update the picture displayed in the first area based on the picture of the second product that is not currently displayed.
  • displaying the pictures of the first quantity of the first products among the at least one first product in the first area may include: displaying the at least one first product in the first area according to the order of appearance of the at least one first product during the live broadcast.
  • the picture of the first quantity of the first product in a product may include: displaying the at least one first product in the first area according to the order of appearance of the at least one first product during the live broadcast. The picture of the first quantity of the first product in a product;
  • detecting the first switching operation for the first region, and updating the first number of pictures of the first product displayed in the first region based on the image of the first product that is not currently displayed may include: detecting the first switching operation for the first region The switching operation is to update the pictures displayed in the first area according to the appearance sequence of the first product that is not currently displayed during the live broadcast process and the pictures of the first product that are not currently displayed.
  • detecting the first switching operation for the first area may be detecting the first sliding operation from the first direction to the second direction for the first area;
  • Detecting the second switching operation for the first area may refer to detecting the second sliding operation from the second direction to the first direction for the first area.
  • the method may further include:
  • the operation control may include processing controls of different processing types, for example, it may include purchase control, or transaction control. Of course, the operation control can also include other content.
  • R1 In response to the selection operation of the commodity attribute option in the attribute selection control and the trigger operation of the transaction control, an order request is generated based on the selected commodity attribute;
  • R2 In response to the selection operation for the product attribute option in the attribute selection control and the triggering operation of the additional purchase control, the corresponding product is added to the shopping cart according to the selected product attribute.
  • the order request can be sent to the server, and the order is executed by the selected commodity attribute on the server.
  • it may request the server to add the corresponding product to the shopping cart according to the selected product attribute.
  • the second area covers a part of the live broadcast area for display, and may cover the boundary area of the live broadcast area so as not to affect the display of the main screen in the live broadcast screen.
  • the second area can be displayed in the interactive interface, and the operation control 604 of the corresponding product can be displayed in the second area.
  • the second area can be based on Set the content of the operation control.
  • the operation controls may include, for example, an attribute selection control 63 (such as providing attribute options such as color and size), an additional purchase control 64, and a transaction control 65 that provide product attribute selection.
  • it may also include product-related introduction information 66, such as product name, product prices, product discount information, etc.
  • other content that does not include the operation controls in the interactive interface may reduce the display brightness or perform a fuzzy display.
  • the method may further include:
  • S2 Display operation controls corresponding to at least one commodity in the third area
  • providing a third area in the interactive interface may include: providing a first interactive control in a playback interface; detecting a trigger operation for the first interactive control, and providing a third area in the playing interface.
  • the trigger operation may refer to, for example, a click operation, such as a single click operation, and the user clicks on the first interactive control to provide a third area in the interactive interface.
  • the first interactive control can be directly superimposed on the live broadcast area, covering a part of the live broadcast area.
  • the third area can be superimposed on the live broadcast area for display to cover a part of the live broadcast area.
  • the third area may be superimposed on the second boundary area in the live broadcast area to cover at least part of the second boundary area.
  • the third area may be preferentially superimposed on the first area for at least display.
  • a third area may be provided in the interactive interface, such as the third area shown in FIG. 6e.
  • the operation control 606 of at least one commodity is displayed.
  • the specific implementation form of the operation control 606 can refer to the operation control described in FIG. 6d, which will not be repeated here.
  • other content that does not include the operation controls in the interactive interface may reduce the display brightness or perform a fuzzy display.
  • the operation control may include, for example, an attribute selection control, an additional purchase control, and a transaction control that provide commodity attribute options; the method further includes:
  • T1 In response to the selection operation of the commodity attribute option provided by the attribute selection control corresponding to any commodity, and the trigger operation for the transaction control, an order request is generated based on the selected commodity attribute;
  • T2 In response to the selection operation of the commodity attribute provided by the attribute selection control corresponding to any commodity, and the triggering operation of the additional purchase control, the corresponding commodity is added to the shopping cart according to the selected commodity attribute.
  • the operation control for displaying at least one commodity in the third area may include:
  • U1 display operation controls of the second number of objects among at least one object in the third area
  • U2 Detect the switching operation for the third area, and update the operation controls displayed in the third area based on the operation controls of the object that is not currently displayed.
  • the switching operation for the third area may refer to, for example, a sliding operation, etc. As shown in FIG. 6e, by sliding left and right, it is possible to switch and view operation controls corresponding to different commodities.
  • the method may further include: detecting a trigger operation for the first interactive control, canceling the display of the third area.
  • the method may further include:
  • V1 Detect the first execution operation on the interactive interface, and cancel the display of the first area in the interactive interface;
  • V2 Detect the second execution operation on the interactive interface, and restore the display of the first area in the interactive interface.
  • the first execution operation and the second execution operation may refer to, for example, a sliding operation or the like.
  • FIG. 7 is a flowchart of another embodiment of an information processing method provided by an embodiment of the application.
  • the method may be executed by the server, and the method may include the following steps:
  • 702 Provide the interactive interface of the live broadcast room to the user terminal.
  • the interactive interface includes both the live broadcast area and the first area;
  • the picture of each product includes the product information corresponding to the product.
  • the specific display mode of the live screen and the picture related to the at least one commodity can be referred to in the foregoing related embodiments for details, and will not be repeated here.
  • an embodiment of the present application also provides an information display method. As shown in FIG. 8, the method may include the following steps:
  • providing the live broadcast area and the third area in the interactive interface of the live broadcast room may include:
  • the trigger operation for the first interactive control is detected, and the third area is provided in the live broadcast interface.
  • the interactive interface as described in FIG. 9a includes a live broadcast area 901 and a first interactive control 902.
  • a live broadcast screen is displayed in the live broadcast area 901.
  • the object may specifically refer to a commodity.
  • the at least one commodity may include at least one commodity related to current broadcast content and historical broadcast content in the live broadcast room.
  • the at least one commodity may not only include at least one commodity related to the current broadcast content and historical broadcast content in the live broadcast room, but also may include a commodity that is pre-released in the live broadcast room and has not yet been involved in the live broadcast content, that is, the host returns Unexplained products.
  • the operation control corresponding to at least one object associated in the live broadcast room may be provided by the server and sent to the user.
  • the triggering operation of the first interactive control 902 of the interactive interface of FIG. 9a may provide a third area in the interactive interface.
  • the operation control 903 of at least one commodity may be displayed in the third area.
  • the specific implementation form of the operation control 903 can refer to the operation control described in FIG. 6d or FIG. 6e, which will not be repeated here.
  • other content that does not include the operation controls in the interactive interface may reduce the display brightness or perform a fuzzy display.
  • the operation controls may include processing controls corresponding to different processing types, and in response to a trigger operation of the operation control for any object, performing corresponding processing on the object may include:
  • the object In response to a triggering operation of a processing control corresponding to any processing type for any object, the object is processed correspondingly according to the processing type.
  • the operation control may also include an attribute selection control that provides object attribute options; in some embodiments, in response to a trigger operation of a processing control corresponding to any processing type for any object, the The corresponding processing of the object can include:
  • the object with the selected object property is processed correspondingly according to the processing type .
  • the live broadcast area and the third area are provided in the interactive interface, and the operation control corresponding to at least one object associated in the live broadcast room can be directly displayed in the interactive interface.
  • the processing controls can include additional purchase controls and transaction controls; in response to the selection operation of the object attribute options provided in the attribute selection control corresponding to any object, and any processing type Processing the trigger operation of the control and correspondingly processing the object with the selected object attribute according to the processing type may include:
  • the corresponding commodity is added to the shopping cart according to the selected commodity attribute.
  • the order request can be sent to the server, and the order is executed by the selected commodity attribute on the server.
  • it may request the server to add the corresponding product to the shopping cart according to the selected product attribute.
  • the operation control for displaying at least one object in the third area may include:
  • the switching operation for the third area is detected, and the operation controls displayed in the third area are updated based on the operation controls of the object that is not currently displayed.
  • the method may further include:
  • the interactive interface provides the live broadcast area
  • the first area is provided in the interactive interface
  • At least one object-related picture associated with the live broadcast room is displayed in the first area; wherein the picture includes object information.
  • the specific display operation of displaying the picture related to at least one object associated in the live broadcast room in the first area may refer to the relevant step operation in the embodiment shown in FIG. 2 above, and will not be repeated here.
  • the technical solutions of the present application are mainly described by taking the web live broadcast scene as an example.
  • the embodiments of the present application can also be applied to all network video playback scenarios. See FIG. 10 for this application.
  • the embodiment provides a flowchart of another embodiment of an information display method. The method may include the following steps:
  • 1001 Provide the video playback area and the first area in the video playback interface.
  • 1002 Display the video frame of the video in the video play area.
  • 1003 Display a picture related to at least one object associated with the video in the first area, where the picture includes object information.
  • the video playback interface refers to the interactive interface in the live broadcast room
  • the video screen refers to the live broadcast screen
  • the video playback area refers to the live broadcast area. Therefore, some operations in this embodiment that are the same as or similar to those in the previous embodiments will not be described in detail here, and you can refer to the foregoing for details.
  • the method further includes:
  • the first trigger operation for any picture is detected, and the object page of the object corresponding to the picture is displayed in the playback interface.
  • displaying a picture related to at least one object associated with the video in the first area includes:
  • the switching operation for the first area is detected, and the picture displayed in the first area is updated based on the picture of the object that is not currently displayed.
  • the detecting a switching operation for the first area includes:
  • the sliding operation for the first area is detected.
  • the displaying in the first area the pictures of the first number of objects among the at least one object associated with the video includes:
  • a first sub-region in the first region permanently displays pictures of the target object, and a second sub-region in the first region displays pictures of a first number of objects in the at least one object;
  • the detecting the switching operation for the first area, and updating the picture displayed in the first area based on the picture of the object that is not currently displayed includes:
  • the switching operation for the first area is detected, and the picture displayed in the second sub-area is updated based on the picture of the object that is not currently displayed.
  • the displaying a picture related to at least one object associated with the video in the first area includes:
  • the picture corresponding to the at least one object is displayed in the first area, and specific mark information is displayed in the corresponding display position of the picture of the target object.
  • the displaying a picture related to at least one object associated with the video in the first area includes:
  • the pictures corresponding to the at least one object are displayed in the order of appearance of the at least one object during the video playback process.
  • displaying the pictures related to the at least one object in the order of appearance of the at least one object during the video playback process includes:
  • a picture of a target object involved in the currently played content and pictures of one or more objects adjacent to the target object among the at least one object are displayed.
  • displaying the pictures corresponding to the at least one object in the order of appearance of the at least one object during the video playback process includes:
  • the pictures corresponding to the at least one object are displayed in the order of appearance of the at least one object during video playback;
  • the sequence label is displayed at the display position corresponding to the respective pictures of the at least one object.
  • the providing the video play area and the first area in the video play interface includes:
  • a video play area and a first area covering a part of the video play area are provided in the video play interface.
  • the providing a video play area in the video play interface and the first area covering a part of the video play area includes:
  • a video play area is provided in the video play interface, and a first boundary area in the video play area is superimposed with a first area to cover at least a part of the first boundary area.
  • the displaying the first number of pictures of the at least one object in the first area includes:
  • the detecting the switching operation for the first area, and updating the picture displayed in the first area based on the picture of the object that is not currently displayed includes:
  • the second switching operation for the first area is detected, and the picture displayed in the first area is updated based on the picture of the second object that is not currently displayed.
  • the displaying the first number of pictures of the first object among the at least one first object in the first area includes:
  • the detecting the first switching operation for the first area, and updating the picture displayed in the first area based on the picture of the first object that is not currently displayed includes:
  • the first switching operation for the first area is detected, and the picture displayed in the first area is updated based on the picture of the first object that is not currently displayed according to the appearance order of the first object that is not currently displayed during the video playback process.
  • the detecting the first switching operation for the first area includes:
  • the detecting the second switching operation for the first area includes:
  • a second sliding operation from the second direction to the first direction for the first area is detected.
  • the method further includes:
  • the providing the second area in the playback interface includes:
  • a second area covering a part of the video play area is provided in the play interface.
  • the method may further include:
  • the operation controls respectively corresponding to the at least one object are displayed in the third area; in response to a trigger operation of the operation control for any object, corresponding processing is performed on the object.
  • the displaying operation controls corresponding to the at least one object in the third area includes:
  • the switching operation for the third area is detected, and the operation controls displayed in the third area are updated based on the operation controls of the object that is not currently displayed.
  • the providing a third area in the playback interface includes:
  • the trigger operation for the first interactive control is detected, and a third area is provided in the playback interface.
  • a first interactive control covering a part of the video playing area may be provided in the playing interface.
  • the providing a third area in the playback interface includes:
  • a third area covering a part of the video playing area is provided in the playing interface.
  • the providing a third area covering a part of the video play area in the play interface includes:
  • the second boundary area in the video playing area is superimposed with a third area to cover at least a part of the second boundary area.
  • the method further includes:
  • the second execution operation on the playback interface is detected, and the first area is restored to be displayed in the playback interface.
  • the video is a live video corresponding to a live broadcast room
  • the playback interface is an interactive interface of the live broadcast room.
  • an information processing method which may include:
  • the playing interface includes both a video playing area and a first area
  • the video content and the picture related to at least one object associated with the video are sent to the user terminal, so that the user terminal displays the video screen of the video in the video play area, and at the same time in the first area A picture related to the at least one object is displayed, and the picture includes product information.
  • an information display method which may include:
  • Displaying operation controls of at least one object associated with the video in the third area
  • the operation control for displaying the at least one object in the third area includes:
  • Displaying operation controls of a second number of objects in the at least one object in the third area
  • the switching operation for the third area is detected, and the operation controls displayed in the third area are updated based on the operation controls of the object that is not currently displayed.
  • the providing the video play area and the third area in the video play interface includes:
  • the trigger operation for the first interactive control is detected, and a third area is provided in the playback interface.
  • the provision of a video playing area and a third area in the interactive interface includes:
  • a video playing area and a third area covering a part of the video playing area are provided in the interactive interface.
  • the operation controls include processing controls corresponding to different processing types
  • performing corresponding processing on the object includes:
  • the object In response to a triggering operation of a processing control corresponding to any processing type for any object, the object is processed correspondingly according to the processing type.
  • the operation control further includes an attribute selection control that provides object attribute options
  • the responding to a trigger operation of a processing control corresponding to any processing type for any object, correspondingly processing the object according to the processing type includes:
  • the object with the selected object property is processed correspondingly according to the processing type .
  • the processing control when the object is a commodity, includes an additional purchase control and a transaction control;
  • the object with the selected object attribute is performed according to the processing type.
  • the corresponding treatment includes:
  • the corresponding commodity is added to the shopping cart according to the selected commodity attribute.
  • the method may further include:
  • the video playing interface provides the video playing area
  • the first area is provided in the playing interface
  • At least one object-related picture associated with the video is displayed in the first area; wherein the picture includes object information.
  • FIG. 11 is a schematic structural diagram of an embodiment of an information display device provided by an embodiment of the application, and the device may include:
  • the first display module 1101 is configured to provide a video play area and a first area in the video play interface
  • the second display module 1102 is configured to display the video picture of the video in the video play area
  • the third display module 1103 is configured to display at least one object-related picture associated with the video in the first area, where the picture includes object information.
  • the first display module may be specifically used to provide the live broadcast area and the first area in the interactive interface of the live broadcast room;
  • the second display module may be specifically used to display the live screen of the live room in the live broadcast area;
  • the third display module may be specifically configured to display pictures related to at least one object associated with the live broadcast room in the first area.
  • the object can refer to a commodity.
  • the device may further include:
  • the first processing module is configured to detect the first trigger operation for any picture, and display the object page of the object corresponding to the picture in the interactive interface.
  • the third display module is specifically configured to determine at least one object associated with the video; display pictures of a first number of objects among the at least one object in the first area; and detect switching to the first area Operation, based on the picture of the object that is not currently displayed, update the picture displayed in the first area.
  • detecting the switching operation for the first area by the third display module may include detecting a sliding operation for the first area.
  • the third display module displaying pictures of the first number of objects among the at least one object in the first area may include at least one object specifically used to determine the association of the video; determining the current playback in the video The target object targeted by the content; the first sub-area in the first area fixedly displays pictures of the target object, and the second sub-area in the first area displays pictures of a first number of objects among at least one object.
  • the third display module detects the switching operation for the first area, and based on the picture of the object that is not currently displayed, updating the picture displayed in the first area may include: detecting the switching operation for the first area, based on the current undisplayed object Picture, update the picture displayed in the second sub-area.
  • the third display module may be specifically configured to determine at least one object associated with the video, determine the target object for which the content currently played in the video is targeted among the at least one object; and display at least one object-related object in the first area. , And display specific mark information in the corresponding display position of the target object’s picture.
  • the third display module may be specifically used to determine at least one object involved in the current playback content and historical playback content of the video; in the first area, according to the appearance of the at least one object during the live broadcast The pictures corresponding to at least one object are displayed sequentially.
  • the third display module may be specifically configured to display pictures corresponding to at least one object in the first area according to the appearance order of the at least one object during the live broadcast; according to the appearance order of the at least one object, The sequence label is displayed in the display position corresponding to the respective pictures of the at least one object.
  • the first display module may be specifically used to provide a video play area and a first area covering a part of the video play area in the video play interface.
  • the first display module may specifically provide a video play area in the video play interface and simultaneously superimpose the first area on the first boundary area in the video play area to cover at least part of the first boundary area.
  • the third display module displaying pictures of the first number of objects among the at least one object in the first area includes: determining at least one of the current playing content and historical playing content of the at least one object. A first object, and at least one second object that does not include at least one first object; displaying a first number of pictures of the first object among the at least one first object in the first area;
  • the third display module detects the switching operation for the first area, and based on the picture of the object that is not currently displayed, updating the picture displayed in the first area may include: detecting the first switching operation for the first area, based on the currently undisplayed picture
  • the picture of the first object updates the picture displayed in the first area; the second switching operation for the first area is detected, and the picture displayed in the first area is updated based on the picture of the second object that is not currently displayed.
  • the third display module displaying the first number of pictures of the first object among the at least one first object in the first area may include:
  • the appearance order of the at least one first object during the live broadcast process display the first number of pictures of the first object among the at least one first object in the first area;
  • the third display module detects the first switching operation for the first area, and based on the picture of the first object that is not currently displayed, updating the picture displayed in the first area includes: detecting the The first switching operation is to update the pictures displayed in the first area in accordance with the appearance order of the first objects not currently displayed during the live broadcast process based on the pictures of the first objects that are not currently displayed.
  • the third display module may specifically detect the first sliding operation from the first direction to the second direction for the first area; and detect the second sliding operation from the second direction to the first direction for the first area. Sliding operation.
  • the device may further include:
  • the second processing module is used to detect a second trigger operation for any picture, and provide a second area in the playback interface; display the operation controls of the object corresponding to the picture in the second area; respond to the operation controls for any object
  • the trigger operation is performed on the object correspondingly.
  • the second processing module providing the second area in the playback interface includes: providing the second area covering a part of the live broadcast area in the interactive interface.
  • the first display module is further configured to provide a third area in the playback interface; and to display operation controls corresponding to the at least one object in the third area.
  • the first display module providing the third area in the playback interface includes: providing a first interactive control in the playback interface; detecting a trigger operation for the first interactive control, The third area is provided in the playback interface.
  • the device may further include:
  • the third processing module is configured to detect the first execution operation on the playback interface, and cancel the display of the first area in the playback interface; detect the second execution operation on the playback interface, and restore the display of the first area in the playback interface.
  • the information display device described in FIG. 11 can execute the information display method described in the embodiment shown in FIG. 10, and its implementation principles and technical effects will not be repeated.
  • the specific manners for performing operations of the various modules and units of the information display device in the foregoing embodiment have been described in detail in the embodiment of the method, and detailed description will not be given here.
  • an embodiment of the present application also provides an interactive interface, which simultaneously displays the live broadcast area and the first area;
  • the live broadcast area is used to display live pictures of the live broadcast room; the first area is used to display pictures related to at least one commodity associated with the live broadcast room.
  • the information display device shown in FIG. 11 may be implemented as an electronic device.
  • the electronic device may include a display component 1201, a storage component 1202, and a processing component 1203;
  • the storage component 1203 stores one or more computer instructions, where the one or more computer instructions can be invoked and executed by the processing component 1203.
  • the processing component 1203 is used for:
  • the display component 1201 is used to display a picture related to at least one object associated with the video in the first area; wherein the picture includes object information.
  • the object may specifically refer to a commodity
  • the video may refer to a live video corresponding to a live broadcast room
  • the processing component is specifically configured to determine at least one commodity information associated with the live broadcast room; and display at least one commodity information in the first area.
  • the processing component 1203 may include one or more processors to execute computer instructions to complete all or part of the steps in the foregoing method.
  • the processing components can also be one or more application-specific integrated circuits (ASIC), digital signal processors (DSP), digital signal processing devices (DSPD), programmable logic devices (PLD), field programmable gate arrays (FPGA) , Controller, microcontroller, microprocessor or other electronic components to implement the above method.
  • ASIC application-specific integrated circuits
  • DSP digital signal processors
  • DSPD digital signal processing devices
  • PLD programmable logic devices
  • FPGA field programmable gate arrays
  • the storage component 1202 is configured to store various types of data to support operations in the electronic device.
  • the storage component can be implemented by any type of volatile or non-volatile storage device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable and Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic Disk or Optical Disk.
  • SRAM static random access memory
  • EEPROM electrically erasable programmable read-only memory
  • EPROM erasable and Programmable Read Only Memory
  • PROM Programmable Read Only Memory
  • ROM Read Only Memory
  • Magnetic Memory Flash Memory
  • Magnetic Disk Magnetic Disk or Optical Disk.
  • the display component 1201 may be an electroluminescence (EL) element, a liquid crystal display or a micro display with a similar structure, or a retina direct display or similar laser scanning display.
  • EL electroluminescence
  • the electronic device may also include other components, such as input/output interfaces, communication components, and so on.
  • the input/output interface provides an interface between the processing component and the peripheral interface module.
  • the above-mentioned peripheral interface module may be an output device, an input device, and the like.
  • the communication component is configured to facilitate wired or wireless communication between the electronic device and other devices.
  • the embodiment of the present application also provides a computer-readable storage medium that stores a computer program, and the computer program can implement the information display method of the embodiment shown in FIG. 10 when the computer program is executed by a computer.
  • FIG. 13 is a schematic structural diagram of another embodiment of an information display device provided by an embodiment of this application.
  • the device may include:
  • the fourth display module 1301 is used to provide a video play area and a third area in the video play interface
  • the fifth display module 1302 is configured to display the video screen of the video in the video play area
  • the sixth display module 1303 is configured to display operation controls of at least one object associated with the video in the third area;
  • the processing module 1304 is configured to perform corresponding processing on any object in response to a trigger operation of an operation control on the object.
  • the embodiment of the present application also provides an interactive interface, which may include a live broadcast area and a third area;
  • the live broadcast area is used to display the live broadcast screen of the live broadcast room;
  • the third area is used to display the operation control of at least one commodity associated with the live broadcast; the interactive interface supports a trigger operation for the operation control corresponding to any commodity to trigger corresponding processing of the commodity.
  • a first interactive control may be added to the interactive interface, the interactive interface supports a trigger operation for the first interactive control, and provides a third area in response to the trigger operation for the first interactive control.
  • the information display device shown in FIG. 13 may be implemented as an electronic device.
  • the electronic device may include a display component 1401, a storage component 1402, and a processing component 1403;
  • the storage component 1403 stores one or more computer instructions, where the one or more computer instructions can be invoked and executed by the processing component 1403.
  • the processing component 1403 is used for:
  • the playback interface includes a video playback area and a third area;
  • the processing component 1403 may include one or more processors to execute computer instructions to complete all or part of the steps in the foregoing method.
  • the processing components can also be one or more application-specific integrated circuits (ASIC), digital signal processors (DSP), digital signal processing devices (DSPD), programmable logic devices (PLD), field programmable gate arrays (FPGA) , Controller, microcontroller, microprocessor or other electronic components to implement the above method.
  • ASIC application-specific integrated circuits
  • DSP digital signal processors
  • DSPD digital signal processing devices
  • PLD programmable logic devices
  • FPGA field programmable gate arrays
  • the storage component 1402 is configured to store various types of data to support operations in the electronic device.
  • the storage component can be implemented by any type of volatile or non-volatile storage device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable and Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic Disk or Optical Disk.
  • SRAM static random access memory
  • EEPROM electrically erasable programmable read-only memory
  • EPROM erasable and Programmable Read Only Memory
  • PROM Programmable Read Only Memory
  • ROM Read Only Memory
  • Magnetic Memory Flash Memory
  • Magnetic Disk Magnetic Disk or Optical Disk.
  • the display component 1401 may be an electroluminescence (EL) element, a liquid crystal display or a micro-display with a similar structure, or a direct retina display or similar laser scanning display.
  • EL electroluminescence
  • the electronic device may also include other components, such as input/output interfaces, communication components, and so on.
  • the input/output interface provides an interface between the processing component and the peripheral interface module.
  • the above-mentioned peripheral interface module may be an output device, an input device, and the like.
  • the communication component is configured to facilitate wired or wireless communication between the electronic device and other devices.
  • FIG. 15 is a schematic structural diagram of an embodiment of an information processing apparatus according to an embodiment of the application, and the apparatus may include:
  • the request receiving module 1501 is used to receive a video playback request from the user terminal;
  • the first providing module 1502 is configured to provide a play interface of the video to the user terminal; wherein, the play interface includes both a video play area and a first area;
  • the information sending module 1503 is configured to send video content and pictures related to at least one object associated with the video to the user terminal, so that the user terminal can display the video picture of the video in the video play area, and at the same time A picture related to the at least one object is displayed in the first area.
  • the information processing apparatus shown in FIG. 15 may be implemented as a computing device.
  • the computing device may include a storage component 1601 and a processing component 1602;
  • the storage component 1601 stores one or more computer instructions, where the one or more computer instructions can be invoked and executed by the processing component 1602.
  • the processing component 1602 is used for:
  • the playing interface includes both a video playing area and a first area
  • the video content and the picture related to at least one object associated with the video are sent to the user terminal, so that the user terminal displays the video screen of the video in the video play area, and at the same time in the first area A picture related to the at least one object is displayed.
  • the processing component 1602 may include one or more processors to execute computer instructions to complete all or part of the steps in the foregoing method.
  • the processing components can also be one or more application-specific integrated circuits (ASIC), digital signal processors (DSP), digital signal processing devices (DSPD), programmable logic devices (PLD), field programmable gate arrays (FPGA) , A controller, a microcontroller, a microprocessor, or other electronic components are used to implement the above methods.
  • ASIC application-specific integrated circuits
  • DSP digital signal processors
  • DSPD digital signal processing devices
  • PLD programmable logic devices
  • FPGA field programmable gate arrays
  • a controller a microcontroller, a microprocessor, or other electronic components are used to implement the above methods.
  • the storage component 1601 is configured to store various types of data to support operations in the computing device.
  • the storage component can be implemented by any type of volatile or non-volatile storage device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable and Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic Disk or Optical Disk.
  • SRAM static random access memory
  • EEPROM electrically erasable programmable read-only memory
  • EPROM erasable and Programmable Read Only Memory
  • PROM Programmable Read Only Memory
  • ROM Read Only Memory
  • Magnetic Memory Flash Memory
  • Magnetic Disk Magnetic Disk or Optical Disk.
  • the computing device may also include other components, such as input/output interfaces, communication components, and so on.
  • the input/output interface provides an interface between the processing component and the peripheral interface module.
  • the above-mentioned peripheral interface module may be an output device, an input device, and the like.
  • the communication component is configured to facilitate wired or wireless communication between the computing device and other devices.
  • the embodiment of the present application also provides a computer-readable storage medium that stores a computer program, and the computer program can implement the information processing method of the embodiment shown in FIG. 3 when the computer program is executed by a computer.
  • the device embodiments described above are merely illustrative.
  • the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in One place, or it can be distributed to multiple network units.
  • Some or all of the modules can be selected according to actual needs to achieve the objectives of the solutions of the embodiments. Those of ordinary skill in the art can understand and implement it without creative work.
  • each implementation manner can be implemented by means of software plus a necessary general hardware platform, and of course, it can also be implemented by hardware.
  • the above technical solution essentially or the part that contributes to the existing technology can be embodied in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic A disc, an optical disc, etc., include several instructions to make a computer device (which may be a personal computer, a server, or a network device, etc.) execute the methods described in each embodiment or some parts of the embodiment.

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  • Engineering & Computer Science (AREA)
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  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • User Interface Of Digital Computer (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Les modes de réalisation de la présente demande concernent un procédé d'affichage d'informations, un appareil, et un dispositif électronique. Ledit procédé comprend les étapes consistant à : fournir une région de lecture vidéo et une première région dans une interface de lecture vidéo ; afficher un écran vidéo dans la région de lecture vidéo ; afficher, dans la première région, une image relative à au moins un objet associé à la vidéo, l'image comprenant des informations d'objet. La solution technique fournie dans les modes de réalisation de la présente demande améliore l'effet de promotion d'objet, et augmente le taux d'exposition d'objet.
PCT/CN2021/082575 2020-03-27 2021-03-24 Procédé d'affichage d'informations, appareil, et dispositif électronique WO2021190536A1 (fr)

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