WO2021093369A1 - 一种信息投放方法、装置、系统及电子设备 - Google Patents

一种信息投放方法、装置、系统及电子设备 Download PDF

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Publication number
WO2021093369A1
WO2021093369A1 PCT/CN2020/104019 CN2020104019W WO2021093369A1 WO 2021093369 A1 WO2021093369 A1 WO 2021093369A1 CN 2020104019 W CN2020104019 W CN 2020104019W WO 2021093369 A1 WO2021093369 A1 WO 2021093369A1
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Prior art keywords
application
target
identity authentication
authentication information
target user
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PCT/CN2020/104019
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English (en)
French (fr)
Inventor
周亮
马郡
江璇
林述民
李辰扬
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支付宝(杭州)信息技术有限公司
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Publication of WO2021093369A1 publication Critical patent/WO2021093369A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
    • G06Q20/401—Transaction verification
    • G06Q20/4014—Identity check for transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Definitions

  • This document relates to the field of data processing technology, in particular to an information delivery method, device, system and electronic equipment.
  • the purpose of the embodiments of this specification is to provide an information release method, device, system, and electronic equipment, which can reduce application-based information release restrictions.
  • an information delivery method including: a service device receives identity authentication information of a target user; the service device sends the identity authentication information and target delivery content to a business server of a first application; and the first The business server of the application determines the target account of the target user in the first application based on the identity authentication information; the business server of the first application pushes the target delivery content to the target user based on the target account .
  • an information delivery method including: a service device receives identity authentication information of a target user; the service device sends the identity authentication information and the target delivery content to a service server of a first application, so that the first application The service server of determines the target account of the target user in the first application based on the identity authentication information, and pushes the target delivery content to the target user based on the target account.
  • an information delivery method including: a business server of a first application receives identity authentication information and target delivery content sent by a service device, where the identity authentication information is obtained by the service device from the target user; The business server of the first application determines the target account of the target user in the first application based on the identity authentication information; the business server of the first application pushes the target delivery to the target user based on the target account content.
  • a service device including: a receiving module, which receives identity authentication information of a target user;
  • the sending module sends the identity authentication information and the target content to the service server of the first application, so that the service server of the first application determines the target account of the target user in the first application based on the identity authentication information , And push the target delivery content to the target user based on the target account.
  • the business server includes: a receiving module that receives identity authentication information and target content sent by a service device, where the identity authentication information is obtained by the service device from the target user; and a determining module, based on the identity authentication The information determines the target account of the target user in the first application; the push module pushes the target delivery content to the target user based on the target account.
  • an information push system includes a service device and a service server of the first application; wherein the service device receives the identity authentication information of the target user, and sends the identity authentication information and target delivery content to the first application.
  • the business server of the application; the business server of the first application determines the target account of the target user in the first application based on the identity authentication information, and pushes the target to the target user based on the target account Serving content.
  • an electronic device including: a memory, a processor, and a computer program stored on the memory and capable of running on the processor, the computer program being executed by the processor: receiving a target user’s Identity authentication information; sending the identity authentication information and the target content to the service server of the first application, so that the service server of the first application determines the target user’s target in the first application based on the identity authentication information And push the target delivery content to the target user based on the target account.
  • a computer-readable storage medium is provided, and a computer program is stored on the computer-readable storage medium.
  • the computer program is executed by a processor, the following steps are implemented: receiving identity authentication information of a target user; The authentication information and the target content are sent to the service server of the first application, so that the service server of the first application determines the target account of the target user in the first application based on the identity authentication information, and based on the The target account pushes the target delivery content to the target user.
  • an electronic device including: a memory, a processor, and a computer program stored in the memory and capable of running on the processor, the computer program being executed by the processor: receiving a service device sent The identity authentication information of the target user and the target delivery content, the identity authentication information is obtained by the service device from the target user; the target account of the target user in the first application is determined based on the identity authentication information; based on the target The account pushes the target delivery content to the target user.
  • a computer-readable storage medium is provided, and a computer program is stored on the computer-readable storage medium.
  • the computer program is executed by a processor, the following steps are implemented: receiving identity authentication information and a target sent by a service device The content is delivered, the identity authentication information is obtained by the service device from the target user; the target account of the target user in the first application is determined based on the identity authentication information; the target user is sent to the target user based on the target account Push the target delivery content.
  • the service device needs to deliver information to the target user based on the first application, it can obtain the identity authentication information of the target user, and send the posting information and identity authentication information to the first application in a login-free manner.
  • the business server matches the target account registered by the target user in the first application based on the identity authentication information, and forwards the delivery information to the target account.
  • the service device does not need to log in to the first application, or even install the first application. Therefore, the solution in the embodiment of this specification can be implemented on non-smart equipment, which greatly lengthens the delivery of the service device. Scenarios for applying information. At the same time, for the service party, there is no need to maintain each application account on the service device, which can effectively reduce operating costs.
  • FIG. 1 is a schematic diagram of the first flow of an information delivery method provided by an embodiment of this specification.
  • FIG. 2 is a schematic diagram of the first flow of the information delivery method provided by the embodiment of this specification.
  • Fig. 3 is the structural intention of the service device provided by the embodiment of this specification.
  • Fig. 4 is the structural intention of the service server provided by the embodiment of this specification.
  • Fig. 5 is the structural intention of the information delivery system provided by the embodiment of this specification.
  • the application is the main interaction channel between the server and the user.
  • This type of interaction requires both parties to log in to the application's account, which brings many restrictions to the interaction scenario and cannot cover some special interaction requirements.
  • the server's equipment needs to install applications and maintain the account of the application system.
  • it is non-intelligent equipment, such as payment equipment, ATM machines, etc., to provide services to users.
  • the service equipment here does not have the ability to push information to users.
  • Step S102 the service device receives the identity authentication information of the target user.
  • the service device may be any device that provides service functions, such as an ATM, a self-service vending machine, and so on.
  • the service device may be a machine tool, such as a payment machine.
  • machines and equipment are different from smart devices such as mobile phones and PADs, and do not have the ability to use terminal applications.
  • the service device can be bound to access interfaces of multiple applications and display multiple applications to the user.
  • the user can select a registered target application from these applications, and input the account information of the target application to the service device.
  • Step S104 The service device sends the identity authentication information and the target delivery content to the service server of the first application.
  • the service device sends the identity authentication information and target delivery content to the service server of the first application, and does not need to log in to the account of the first application, and the setting does not require the service device to install the first application.
  • the service device may send a HyperText Transfer Protocol (HTTP) request to the service server of the first application based on the pre-stored IP address of the service server of the first application, and the HTTP request carries identity authentication information And target content.
  • HTTP HyperText Transfer Protocol
  • Step S106 The business server of the first application determines the target account of the target user in the first application based on the identity authentication information.
  • the service server of the first application will record the association relationship between the biometric information of the target user and the target account, and this association relationship may be determined by the target user through account settings. For example, the target user can log in to the target account of the first application and bind his own biometric information.
  • the service server of the first application can directly determine that the target user registers the target account in the first application based on the account information. For example, the target user can register account A, account B, and account C in the first application. If you want account A to receive the content, you can input the account information of account A into the service device, and the account information of account A After sending it to the service server of the first application, the service server of the first application only sends the targeted content to account A according to the instructions, while account B and account C will not receive the content from the service device.
  • step S108 the service server of the first application pushes the target delivery content to the target user based on the target account.
  • the target delivery content is determined by the service device.
  • the target delivery content has various formats.
  • the target delivery content can be the rights and interests (red envelopes, coupons, etc.) that the service device of the service device places in the target user.
  • the target delivery content may be the announcement information delivered by the service device to the target user.
  • the target delivery content may also originate from a second application, which is an independent application relative to the first application, or a subordinate application embedded in the first application.
  • the service party of the service device can hang the set content of the content to the network in advance, and link the content of the content and the target user’s link information.
  • the identity authentication information is sent to the service server of the first application.
  • the service server of the first application directly pushes the link information to the target account.
  • the target user can click the link information to access the delivery content corresponding to the link information from the first application.
  • the service device needs to deliver information to the target user based on the first application, it can obtain the identity authentication information of the target user, and release the information in a login-free manner. And the identity authentication information is sent to the business server of the first application, and the business server matches the target account registered by the target user in the first application based on the identity authentication information, and forwards the delivery information to the target account.
  • the service device does not need to log in to the first application, or even install the first application. Therefore, the solution in the embodiment of this specification can be implemented on non-smart equipment, which greatly lengthens the delivery of the service device. Scenarios for applying information. At the same time, for the service party, there is no need to maintain each application account on the service device, which can effectively reduce operating costs.
  • the information delivery method in the embodiment of this specification aims to deliver application information to the user directly under the premise that the service party does not associate the application account.
  • the service equipment requirements for the service party will be greatly reduced.
  • the server does not need to maintain the account information of each application on the service device. This means that information delivery scenarios are more extensive. For example, service providers can deliver information of any application to users through non-smart tools and equipment, and even deliver cross-application and cross-platform information to users.
  • the service device is specifically a payment device of the merchant.
  • the merchant can place certain rights and interests (such as coupons, red envelopes, etc.) to the consuming users to encourage the users to make secondary consumption.
  • a merchant wants to promote the use of a certain shopping application to purchase products to users, he can first set up placement rights in this shopping application. After the rights are set up, the uploader will add a link to receive the rights from the shopping application and store it on the payment device.
  • the target user selects a payment application to initiate a fingerprint payment request to the payment device, and the payment device collects the target user's fingerprint information and performs payment authentication. After the payment is successful, the payment device sends the collected fingerprint information of the user and the rights and interests link placed in the shopping application to the service server of the payment application through an HTTP request.
  • the service server of the payment application After receiving the HTTP request, the service server of the payment application matches the target user's account based on the fingerprint information carried in it. It should be understood that in this application scenario, the target user pays based on fingerprint information, so the service server of the payment application will inevitably store the relationship between the target user’s fingerprint information and the target user account, that is, the payment application
  • the service server capability of the user determines the account registered by the target user through the user’s fingerprint information. After determining the account registered by the target user, the business server of the payment application pushes the equity link on the shopping application carried in the HTTP request to the account of the target user.
  • the target user After the target user logs in to the payment application through his personal device, he can click on the rights and interests delivery link to receive the rights and benefits that the merchant has placed on the shopping application. Later, if the target user uses the payment application to consume the products provided by the merchant on the shopping application, he can sell the benefits brought about by the rights.
  • merchants can put the rights and interests set in the shopping application to the user's payment application through a payment device with a lower level of intelligence, thereby realizing the information delivery of the platform and the application.
  • FIG. 3 is a schematic structural diagram of a service device 300 according to an embodiment of this specification, including: a receiving module 310, which receives the identity authentication information of a target user; and a sending module 320, which sends the identity authentication information and target delivery content to the service server of the first application,
  • the service server of the first application determines the target account of the target user in the first application based on the identity authentication information, and pushes the target delivery content to the target user based on the target account.
  • the service device in the embodiment of this specification needs to deliver information to the target user based on the first application, it can obtain the identity authentication information of the target user, and send the posting information and identity authentication information to the business of the first application in a way that avoids logging in.
  • the business server matches the target account registered by the target user in the first application based on the identity authentication information, and forwards the posting information to the target account. Since the service device does not need to log in to the first application during the entire delivery process, or even install the first application, non-intelligent equipment can also implement application information delivery, which greatly expands the application scenarios of information delivery. At the same time, for the service party, there is no need to maintain each application account on the service device, which can effectively reduce operating costs.
  • the sending module 320 when executing, sends a hypertext transfer protocol request to the business server of the first application based on the pre-stored IP address of the business server of the first application, and the hypertext transfer protocol request carries There are said identity authentication information and target delivery content information.
  • the first application is a payment application
  • the service device is a payment device that supports the first application
  • the identity information of the target user is the first application initiated by the service device based on the target user.
  • the payment operation request of the application is obtained by performing identity authentication on the target user.
  • service device of the embodiment of the present specification can implement the steps and functions executed by the service device in the method shown in FIG.
  • the embodiment of this specification also provides a service server.
  • 4 is a schematic diagram of the structure of the service server 400 of this specification, including: a receiving module 410, which receives identity authentication information and target delivery content sent by a service device, the identity authentication information being obtained by the service device from the target user.
  • the determining module 420 determines the target account of the target user in the first application based on the identity authentication information.
  • the pushing module 430 pushes the target delivery content to the target user based on the target account.
  • the service server in the embodiment of this specification may allow the service device to send the content and the identity authentication information of the target user to be posted in a login-free manner, and match the target account registered by the target user based on the identity authentication information to deliver the content of the service device Forward to the target account.
  • the service device does not need to log in to the first application or even install the first application. Therefore, application information can be delivered to users on non-intelligent equipment, thereby expanding the application scenario.
  • business server of the embodiment of the present specification can implement the steps and functions executed by the business server of the first application in the method shown in FIG.
  • FIG. 5 is a schematic structural diagram of the information pushing system 500 of this specification, including: a service device 510 and a service server 520 of the first application.
  • the service device 510 receives the identity authentication information of the target user, and sends the identity authentication information and the target delivery content to the service server 520 of the first application.
  • the business server 520 of the first application determines the target account of the target user in the first application based on the identity authentication information, and pushes the target delivery content to the target user based on the target account.
  • the service device if it needs to deliver information to the target user based on the first application, it can obtain the identity authentication information of the target user, and send the posting information and identity authentication information to the first application in a login-free manner.
  • a business server of an application the business server matches the target account registered by the target user in the first application based on the identity authentication information, and forwards the delivery information to the target account.
  • the service device does not need to log in to the first application, or even install the first application. Therefore, the solution in the embodiment of this specification can be implemented on non-smart equipment, which greatly lengthens the delivery of the service device. Scenarios for applying information. At the same time, for the service party, there is no need to maintain each application account on the service device, which can effectively reduce operating costs.
  • the target delivery content includes link information provided by the service device, and the first application can access content corresponding to the link information based on the link information.
  • the delivery content is derived from a second application, and the second application is an independent application relative to the first application, or a subordinate application embedded in the first application.
  • the identity authentication information includes biometric information of the target user and/or account information of the target user.
  • the service device 510 is bound with access interfaces of multiple applications including the first application. Before the service device 510 sends the biometric information and target placement content to the service server 520 of the first application, it may also show the multiple applications to the user, and display the target user’s selection in the multiple applications.
  • the application is the first application.
  • the service device 510 sends a hypertext transfer protocol request to the business server of the first application based on the pre-stored IP address of the business server of the first application, where the hypertext transfer protocol request carries the identity authentication Information and target content information.
  • the information push system of the embodiment of the present specification can implement the steps and functions in the information delivery method shown in FIG. 1, and since the principle is the same, details are not described herein again.
  • FIG. 6 is a schematic diagram of the structure of an electronic device according to an embodiment of this specification.
  • the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory.
  • the memory may include memory, such as high-speed random access memory (Random-Access Memory, RAM), or may also include non-volatile memory (non-volatile memory), such as at least one disk storage.
  • RAM Random-Access Memory
  • non-volatile memory such as at least one disk storage.
  • the electronic device may also include hardware required by other services.
  • the processor, network interface, and memory can be connected to each other through an internal bus.
  • the internal bus can be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect, peripheral component interconnection standard) bus, or an EISA (Extended) bus. Industry Standard Architecture, extended industry standard structure) bus, etc.
  • the bus can be divided into an address bus, a data bus, a control bus, and so on. For ease of presentation, only one bidirectional arrow is used to indicate in FIG. 6, but it does not mean that there is only one bus or one type of bus.
  • the program may include program code, and the program code includes computer operation instructions.
  • the memory may include memory and non-volatile memory, and provide instructions and data to the processor.
  • the processor reads the corresponding computer program from the non-volatile memory into the memory and then runs it to form the above-mentioned service device on a logical level.
  • the processor executes the program stored in the memory, and is specifically configured to perform the following operations: receiving the identity authentication information of the target user; sending the identity authentication information and the target delivery content to the service server of the first application, so that the The business server determines the target account of the target user in the first application based on the identity authentication information, and pushes the target delivery content to the target user based on the target account.
  • the processor reads the corresponding computer program from the non-volatile memory into the memory and then runs it to form the aforementioned business server on a logical level.
  • the processor executes the program stored in the memory, and is specifically configured to perform the following operations: receiving identity authentication information and target delivery content sent by the service device, where the identity authentication information is obtained by the service device from the target user;
  • the identity authentication information determines the target account of the target user in the first application; and pushes the target delivery content to the target user based on the target account.
  • the foregoing information delivery method executed on the service device side or the information delivery method executed on the service server side disclosed in the embodiment shown in FIG. 1 of this specification may be applied to the processor or implemented by the processor.
  • the processor may be an integrated circuit chip with signal processing capabilities.
  • each step of the above method can be completed by an integrated logic circuit of hardware in the processor or instructions in the form of software.
  • the above-mentioned processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (Network Processor, NP), etc.; it may also be a digital signal processor (DSP), a dedicated integrated Circuit (Application Specific Integrated Circuit, ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components.
  • DSP digital signal processor
  • ASIC Application Specific Integrated Circuit
  • FPGA Field-Programmable Gate Array
  • the general-purpose processor may be a microprocessor or the processor may also be any conventional processor or the like.
  • the steps of the method disclosed in the embodiments of this specification can be directly embodied as being executed and completed by a hardware decoding processor, or executed and completed by a combination of hardware and software modules in the decoding processor.
  • the software module can be located in a mature storage medium in the field, such as random access memory, flash memory, read-only memory, programmable read-only memory, or electrically erasable programmable memory, registers.
  • the storage medium is located in the memory, and the processor reads the information in the memory and completes the steps of the above method in combination with its hardware.
  • the electronic device of the embodiment of this specification can implement the functions of the above-mentioned service device or the service server in the embodiment shown in FIG. 1 and FIG.
  • the electronic equipment in this specification does not exclude other implementations, such as logic devices or a combination of software and hardware, etc. That is to say, the execution body of the following processing flow is not limited to each logic unit. It can also be a hardware or logic device.
  • the embodiment of this specification also proposes a computer-readable storage medium that stores one or more programs, and the one or more programs include instructions.
  • the portable electronic device can make the portable electronic device execute the steps executed by the service device in the embodiment shown in FIG. 1, and is specifically used to execute the following method: receiving The identity authentication information of the target user; the identity authentication information and the target content are sent to the service server of the first application, so that the service server of the first application determines that the target user is in the first application based on the identity authentication information And push the target delivery content to the target user based on the target account.
  • the portable electronic device can make the portable electronic device execute the steps executed by the service server in the embodiment shown in FIG. 1, and is specifically used to execute the following method: receiving The identity authentication information and target delivery content sent by the service device, where the identity authentication information is obtained by the service device from the target user; based on the identity authentication information, the target account of the target user in the first application is determined; The target account pushes the target delivery content to the target user.
  • this specification can be provided as a method, a system or a computer program product. Therefore, this specification may adopt the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Moreover, this specification can take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program codes.
  • computer-usable storage media including but not limited to disk storage, CD-ROM, optical storage, etc.

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Abstract

一种信息投放方法、装置、系统及电子设备。其中，信息投放方法包括：服务设备接收目标用户的身份认证信息(S102)。所述服务设备将所述身份认证信息和目标投放内容发送至第一应用的业务服务器(S104)。所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户(S106)。所述第一应用的业务服务器基于所述目标账户向所述目标用户推送所述目标投放内容(S108)。

Description

一种信息投放方法、装置、系统及电子设备 技术领域
本文件涉及数据处理技术领域，尤其涉及一种信息投放方法、装置、系统及电子设备。
背景技术
终端设备上的应用程序随着近几年来的发展，已成为人们日常生活中不可或缺的部分。在很多情况下，终端设备上的应用程序作为服务方和用户方之间的交互渠道。但目前实现这类交互需要建立在交互双方均登录账号的基础之上，这就带来很多的限制，无法覆盖某些特殊的交互需求。
有鉴于此，当前亟需提供一种基于应用程序更灵活、更便捷的信息投放方案。
发明内容
本说明书实施例目的是提供一种信息投放方法、装置、系统及电子设备，能够减少基于应用程序的信息投放限制。
为了实现上述目的，本说明书实施例是通过以下几个方面实现的。
第一方面，提供一种信息投放方法，包括：服务设备接收目标用户的身份认证信息；所述服务设备将所述身份认证信息和目标投放内容发送至第一应用的业务服务器；所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户；所述第一应用的业务服务器基于所述目标账户向所述目标用户推送所述目标投放内容。
第二方面，提供一种信息投放方法，包括：服务设备接收目标用户的身份认证信息；所述服务设备将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
第三方面，提供一种信息投放方法，包括：第一应用的业务服务器接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取 得到的；所述第一应用的业务服务器基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；所述第一应用的业务服务器基于所述目标账户向所述目标用户推送所述目标投放内容。
第四方面，提供一种服务设备，包括：接收模块，接收目标用户的身份认证信息；
发送模块，将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
第五方面，业务服务器，包括：接收模块，接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；确定模块，基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；推送模块，基于所述目标账户向所述目标用户推送所述目标投放内容。
第六方面，信息推送系统，包括服务设备和第一应用的业务服务器；其中，所述服务设备接收目标用户的身份认证信息，并将所述身份认证信息和目标投放内容发送至所述第一应用的业务服务器；所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
第七方面，提供一种电子设备包括：存储器、处理器及存储在所述存储器上并可在所述处理器上运行的计算机程序，所述计算机程序被所述处理器执行：接收目标用户的身份认证信息；将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
第八方面，提供一种算机可读存储介质，所述计算机可读存储介质上存储有计算机程序，所述计算机程序被处理器执行时实现如下步骤：接收目标用户的身份认证信息；将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
第九方面，提供一种电子设备包括：存储器、处理器及存储在所述存储器上并可在所述处理器上运行的计算机程序，所述计算机程序被所述处理器执行：接收服务设备发 送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；基于所述目标账户向所述目标用户推送所述目标投放内容。
第十方面，提供一种算机可读存储介质，所述计算机可读存储介质上存储有计算机程序，所述计算机程序被处理器执行时实现如下步骤：接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；基于所述目标账户向所述目标用户推送所述目标投放内容。
基于本说明书实施例的方案，如果服务设备需要基于第一应用向目标用户投放信息，可以获取目标用户的身份认证信息，并以免登陆的方式，将投放信息和身份认证信息发送给第一应用的业务服务器，由业务服务器基于身份认证信息匹配出目标用户在第一应用注册的目标账户，并将投放信息转发至目标账号。显然整个投放过程中，服务设备不需要登录第一应用，甚至不需要安装第一应用，因此本说明书实施例的方案可以在非智能的机具设备上实现，从而极大程度过长了服务设备投放应用信息的场景。同时对于服务方来讲，也无需在服务设备上维护每个应用程序的账号，可有效减小运营成本。
附图说明
为了更清楚地说明本说明书实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本说明书实施例中记载的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1为本说明书实施例提供的信息投放方法的第一种流程示意图。
图2为本说明书实施例提供的信息投放方法的第一种流程示意图。
图3为本说明书实施例提供的服务设备的结构意图。
图4为本说明书实施例提供的业务服务器的结构意图。
图5为本说明书实施例提供的信息投放系统的结构意图。
图6为本说明书实施例提供的电子设备的结构意图。
具体实施方式
为了使本技术领域的人员更好地理解本说明书中的技术方案，下面将结合本说明书实施例中的附图，对本说明书实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本说明书一部分实施例，而不是全部的实施例。基于本说明书中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都应当属于本说明书保护的范围。
如前所述，应用程序是服务方和用户方之间主要的交互渠道。这类交互方式需要双方登陆应用程序的账号才能进行，这就对交互场景带来了很多限制，无法覆盖某些特殊的交互需求。比如，服务方的设备需要安装应用程序，并维护应用系统的账号。而很多场景下，为用户方提供服务是非智能的机具设备，比如支付机具设备、ATM机等，这里服务设备不具备向用户推送信息能力。
在此背景下，本文件旨在提供一种更灵活、更轻便化的基于应用程序的信息投放方案，能够减少基于应用程序的信息投放限制。
图1是本说明书实施例信息投放方法的流程图。图1所示的方法可以由下文相对应的装置执行，包括以下步骤S102-步骤S108。
步骤S102，服务设备接收目标用户的身份认证信息。
在本说明书实施例中，服务设备可以是任何提供服务功能的设备，比如ATM、自助售卖机等。服务设备可以是机具设备，如支付机具。这里，机具设备不同于如手机、PAD等智能设备，不具有使用终端应用程序的能力。
目标用户的身份认证信息用于验证目标用户的身份，身份认证信息可以但不限于是目标用户的生物特征信息、手机号、身份证号、甚至是账号信息等，本说明书实施例对此不作具体限定。
当身份认证信息包含目标用户的生物特征信息时，服务设备可以具有采集目标用户生物特征信息的能力。比如服务设备具有指纹、人脸和虹膜等一种或多种生物特征的识别能力。
当身份认证信息包含目标用户的账号信息时，服务设备可以绑定有多个应用的访问接口，并向用户展示多个应用。用户可以在这些应用中选择一个注册过的目标应用，并向服务设备输入目标应用的账号信息。
步骤S104，服务设备将身份认证信息和目标投放内容发送至第一应用的业务服务器。
应理解，服务设备将身份认证信息和目标投放内容发送至第一应用的业务服务器，并不需要登录第一应用的账号，设置不需要服务设备安装第一应用。
本步骤中，服务设备可以基于预先存储的第一应用的业务服务器的IP地址，向第一应用的业务服务器发送超文本传输协议(HyperText Transfer Protocol，HTTP)请求，该HTTP请求携带有身份认证信息和目标投放内容息。
步骤S106，第一应用的业务服务器基于身份认证信息确定目标用户在第一应用中的目标账户。
具体地，若身份认证信息包含有目标用户的生物特征信息，则第一应用的业务服务器会记录目标用户的生物特征信息与目标账户关联关系，这个关联关系可以是目标用户通过账号设置确定的。比如，目标用户可以登录第一应用的目标账号，并绑定自己的生物特征信息。
若身份认证信息包含有目标用户的账号信息，则第一应用的业务服务器则可以基于账号信息，直接确定出目标用户在第一应用中注册目标账号。比如，目标用户可以在第一应用中注册有账号A、账号B和账号C，其中希望账号A接收投放内容，则可以向服务设备输入账号A的账号信息，在服务设备将账号A的账号信息发送给第一应用的业务服务器后，第一应用的业务服务器按照指示，只向账号A发送目标投放内容，而账号B和账号C不会收到来自服务设备的投放内容。
步骤S108，第一应用的业务服务器基于目标账户向目标用户推送目标投放内容。
应理解，目标投放内容是服务设备决定的，在不同场景下，目标投放内容是格式各样的，比如目标投放内容可以是服务设备的服务方向目标用户投放的权益(红包、优惠券等)，或者目标投放内容可以是服务设备的服务方向目标用户投放的公告信息。
此外，目标投放内容也可以来源于第二应用，第二应用为相对于第一应用的独立应用程序，或嵌入在第一应用中的隶属应用程序。
为了方便目标用户在第一应用显示不同类型的投放内容，在本说明书实施例中，服务设备的服务方可以提前将设置好投放内容挂在至网络，并将投放内容的链接信息和目标用户的身份认证信息发送给第一应用的业务服务器。对应地，第一应用的业务服务器在确定目标账号后，直接将链接信息推送至该目标账号。目标用户在登录第一应用的目 标账号后，可以点击链接信息，从第一应用中访问链接信息所对应的投放内容。
基于图1所示的方法可以知道，本说明书实施例的方案中，如果服务设备需要基于第一应用向目标用户投放信息，可以获取目标用户的身份认证信息，并以免登陆的方式，将投放信息和身份认证信息发送给第一应用的业务服务器，由业务服务器基于身份认证信息匹配出目标用户在第一应用注册的目标账户，并将投放信息转发至目标账号。显然整个投放过程中，服务设备不需要登录第一应用，甚至不需要安装第一应用，因此本说明书实施例的方案可以在非智能的机具设备上实现，从而极大程度过长了服务设备投放应用信息的场景。同时对于服务方来讲，也无需在服务设备上维护每个应用程序的账号，可有效减小运营成本。
下面对本说明书实施例的信息投放方法进行详细介绍。
本说明书实施例的信息投放方法旨在服务方不关联应用账号的前提下，就能直接将应用信息投放给用户。一方面，对于服务方的服务设备要求会大幅减小。另一方面，服务方也无需在服务设备上维护各个应用程序的账号信息。这意味着，信息投放场景更加广泛，比如服务方可以通过非智能的机具设备，向用户投放任何应用的信息，甚至是向用户投放跨应用、跨平台的信息。
为更深刻理解本说明书实施例的信息投放方法的扩展作用，下面以实际的应用场景进行示例介绍。
在应用场景中，服务设备具体为商家的支付机具设备。为了提高用户对商家粘性，商家可以对消费的用户投放一定的权益(如优惠券、红包等)，以激励用户进行二次消费。
假设商家期望向用户推广使用某个购物应用购买产品，则可以先在这个购物应用设置投放权益。在权益设置完成后，上将加从购物应用领取投放权益的链接存储在支付机具上。
假设目标用户到商家的实体店进行消费，在消费过程中，目标用户选择某一支付应用向支付机具设备发起指纹支付请求，支付机具设备采集目标用户的指纹信息，并进行支付认证。在支付成功后，支付机具设备将采集到的用户的指纹信息和投放在购物应用的权益链接通过HTTP请求发送给这个支付应用的业务服务器。
支付应用的业务服务器在接受到HTTP请求后，基于其中携带的指纹信息，来对目 标用户的账号进行匹配。应理解，在本应用场景中，目标用户是基于指纹信息进行支付的，因此支付应用的业务服务器必然会存储有目标用户的指纹信息与目标用户账号之间的关联关系，也就是说，支付应用的业务服务器能力通过用户的指纹信息确定出目标用户注册的账号。在确定目标用户注册的账号后，支付应用的业务服务器将HTTP请求中所携带的购物应用上的权益链接推送至目标用户的账号。
目标用户在通过个人设备登录支付应用后，即可点击这个权益投放链接，以领取商家在购物应用上投放的权益。后续如果目标用户使用支付应用在购物应用上消费商家提供的产品则可以销售权益带来的优惠。
显然，在本应用场景中，商家通过智能程度较低的支付机具设备，可以将在购物应用上所设置权益投放给用户的支付应用上，从而实现了夸平台、夸应用的信息投放。
以上是对本说明书实施例的方法的介绍。应理解，在不脱离本文上述原理基础之上，还可以进行适当的变化，这些变化也应视为本说明书实施例的保护范围。
与上述信息投放方法相对应地，本说明书实施例还提供一种服务设备。图3为本说明书实施例的服务设备300的结构示意图，包括：接收模块310，接收目标用户的身份认证信息；发送模块320，将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
显然，本说明书实施例的服务设备如果需要基于第一应用向目标用户投放信息，可以获取目标用户的身份认证信息，并以免登陆的方式，将投放信息和身份认证信息发送给第一应用的业务服务器，由业务服务器基于身份认证信息匹配出目标用户在第一应用注册的目标账户，并将投放信息转发至目标账号。由于整个投放过程中，服务设备不需要登录第一应用，甚至不需要安装第一应用，因此非智能的机具设备也能够实现应用信息投放，极大程度扩展信息投放的应用场景。同时对于服务方来讲，也无需在服务设备上维护每个应用程序的账号，可有效减小运营成本。
可选地，发送模块320在执行时，具体基于预先存储的第一应用的业务服务器的IP地址，向所述第一应用的业务服务器发送超文本传输协议请求，所述超文本传输协议请求携带有所述身份认证信息和目标投放内容息。
可选地，所述第一应用为支付应用，所述服务设备为支持所述第一应用的支付机具设备，所述目标用户的身份信息是所述服务设备基于所述目标用户发起的第一应用的支 付操作请求，对所述目标用户进行身份认证所获得的。
应理解，本说明书实施例的服务设备能实现图1所示的方法中由服务设备执行步骤以及功能，由于原理相同，本文不再赘述。
与上述信息投放方法相对应地，本说明书实施例还提供一种业务服务器。图4为本说明书业务服务器400的结构示意图，包括：接收模块410，接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的。确定模块420，基于所述身份认证信息确定目标用户在所述第一应用中的目标账户。推送模块430，基于所述目标账户向所述目标用户推送所述目标投放内容。
本说明书实施例的业务服务器可以允许服务设备，以免登陆的方式发送投放内容和投放的目标用户的身份认证信息，并基于身份认证信息匹配出目标用户注册的目标账户，以将服务设备的投放内容转发至目标账户。整个投放过程中，服务设备不需要登录第一应用，甚至不需要安装第一应用，因此可以在非智能的机具设备上实现向用户投放应用信息，从而扩展了应用场景。同时对于服务方来讲，也无需在服务设备上维护每个应用程序的账号，可有效减小运营成本。
应理解，本说明书实施例的业务服务器能实现图1所示的方法中由第一应用的业务服务器所执行的步骤以及功能，由于原理相同，本文不再赘述。
此外，与上述信息投放方法相对应地，本说明实施例还提供一种信息推送系统。图5为本说明书信息推送系统500的结构示意图，包括：服务设备510和第一应用的业务服务器520。其中：服务设备510接收目标用户的身份认证信息，并将所述身份认证信息和目标投放内容发送至所述第一应用的业务服务器520。第一应用的业务服务器520基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
在本说明书实施例的信息推送系统中，如果服务设备需要基于第一应用向目标用户投放信息，可以获取目标用户的身份认证信息，并以免登陆的方式，将投放信息和身份认证信息发送给第一应用的业务服务器，由业务服务器基于身份认证信息匹配出目标用户在第一应用注册的目标账户，并将投放信息转发至目标账号。显然整个投放过程中，服务设备不需要登录第一应用，甚至不需要安装第一应用，因此本说明书实施例的方案可以在非智能的机具设备上实现，从而极大程度过长了服务设备投放应用信息的场景。同时对于服务方来讲，也无需在服务设备上维护每个应用程序的账号，可有效减小运营 成本。
可选地，所述目标投放内容包括服务设备提供的链接信息，所述第一应用能够基于所述链接信息，访问所述链接信息对应的内容。
可选地，所述投放内容来源于第二应用，所述第二应用为相对于所述第一应用的独立应用程序，或嵌入在所述第一应用中的隶属应用程序。
可选地，所述身份认证信息包括所述目标用户的生物特征信息和/或所述目标用户的账号信息。
可选地，所述服务设备510绑定有包括所述第一应用在内的多个应用的访问接口。在服务设备510将所述生物特征信息和目标投放内容发送至第一应用的业务服务器520之前，还可以向用户展示所述多个应用，并将目标用户在所述多个应用中的选择的应用作为所述第一应用。
可选地，服务设备510基于预先存储的第一应用的业务服务器的IP地址，向所述第一应用的业务服务器发送超文本传输协议请求，所述超文本传输协议请求携带有所述身份认证信息和目标投放内容息。
显然，本说明书实施例的信息推送系统能够实现图1所示的信息投放方法中的步骤和功能，由于原理相同，本文不再赘述。
图6是本说明书的一个实施例电子设备的结构示意图。请参考图6，在硬件层面，该电子设备包括处理器，可选地还包括内部总线、网络接口、存储器。其中，存储器可能包含内存，例如高速随机存取存储器(Random-Access Memory，RAM)，也可能还包括非易失性存储器(non-volatile memory)，例如至少1个磁盘存储器等。当然，该电子设备还可能包括其他业务所需要的硬件。
处理器、网络接口和存储器可以通过内部总线相互连接，该内部总线可以是ISA(Industry Standard Architecture，工业标准体系结构)总线、PCI(Peripheral Component Interconnect，外设部件互连标准)总线或EISA(Extended Industry Standard Architecture，扩展工业标准结构)总线等。所述总线可以分为地址总线、数据总线、控制总线等。为便于表示，图6中仅用一个双向箭头表示，但并不表示仅有一根总线或一种类型的总线。
存储器，用于存放程序。具体地，程序可以包括程序代码，所述程序代码包括计算机操作指令。存储器可以包括内存和非易失性存储器，并向处理器提供指令和数据。
可选地，处理器从非易失性存储器中读取对应的计算机程序到内存中然后运行，在逻辑层面上形成上述服务设备。处理器，执行存储器所存放的程序，并具体用于执行以下操作：接收目标用户的身份认证信息；将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
可选地，处理器从非易失性存储器中读取对应的计算机程序到内存中然后运行，在逻辑层面上形成上述业务服务器。处理器，执行存储器所存放的程序，并具体用于执行以下操作：接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；基于所述目标账户向所述目标用户推送所述目标投放内容。
上述如本说明书图1所示实施例揭示的服务设备侧执行的信息投放方法，或者业务服务器侧执行的信息投放方法可以应用于处理器中，或者由处理器实现。处理器可能是一种集成电路芯片，具有信号的处理能力。在实现过程中，上述方法的各步骤可以通过处理器中的硬件的集成逻辑电路或者软件形式的指令完成。上述的处理器可以是通用处理器，包括中央处理器(Central Processing Unit，CPU)、网络处理器(Network Processor，NP)等；还可以是数字信号处理器(Digital Signal Processor，DSP)、专用集成电路(Application Specific Integrated Circuit，ASIC)、现场可编程门阵列(Field－Programmable Gate Array，FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件。可以实现或者执行本说明书实施例中的公开的各方法、步骤及逻辑框图。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。结合本说明书实施例所公开的方法的步骤可以直接体现为硬件译码处理器执行完成，或者用译码处理器中的硬件及软件模块组合执行完成。软件模块可以位于随机存储器，闪存、只读存储器，可编程只读存储器或者电可擦写可编程存储器、寄存器等本领域成熟的存储介质中。该存储介质位于存储器，处理器读取存储器中的信息，结合其硬件完成上述方法的步骤。
应理解，本说明书实施例的电子设备可以实现上述服务设备或业务服务器在图1和图2所示的实施例的功能，由于原理相同，本文不再赘述。
当然，除了软件实现方式之外，本说明书的电子设备并不排除其他实现方式，比如 逻辑器件抑或软硬件结合的方式等等，也就是说以下处理流程的执行主体并不限定于各个逻辑单元，也可以是硬件或逻辑器件。
此外，本说明书实施例还提出了一种计算机可读存储介质，该计算机可读存储介质存储一个或多个程序，该一个或多个程序包括指令。
可选地，上述指令当被包括多个应用程序的便携式电子设备执行时，能够使该便携式电子设备执行图1所示实施例中由服务设备执行的步骤，并具体用于执行以下方法：接收目标用户的身份认证信息；将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
可选地，上述指令当被包括多个应用程序的便携式电子设备执行时，能够使该便携式电子设备执行图1所示实施例中由业务服务器执行的步骤，并具体用于执行以下方法：接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；基于所述目标账户向所述目标用户推送所述目标投放内容。
本领域技术人员应明白，本说明书的实施例可提供为方法、系统或计算机程序产品。因此，本说明书可采用完全硬件实施例、完全软件实施例或结合软件和硬件方面的实施例的形式。而且，本说明书可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
上述对本说明书特定实施例进行了描述。其它实施例在所附权利要求书的范围内。在一些情况下，在权利要求书中记载的动作或步骤可以按照不同于实施例中的顺序来执行并且仍然可以实现期望的结果。另外，在附图中描绘的过程不一定要求示出的特定顺序或者连续顺序才能实现期望的结果。在某些实施方式中，多任务处理和并行处理也是可以的或者可能是有利的。
以上仅为本说明书的实施例而已，并不用于限制本说明书。对于本领域技术人员来说，本说明书可以有各种更改和变化。凡在本说明书的精神和原理之内所作的任何修改、等同替换、改进等，均应包含在本说明书的权利要求范围之内。此外，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都应当属于本文件的保护 范围。

Claims (17)

  1. 一种信息投放方法，包括：
    服务设备接收目标用户的身份认证信息；
    所述服务设备将所述身份认证信息和目标投放内容发送至第一应用的业务服务器；
    所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户；
    所述第一应用的业务服务器基于所述目标账户向所述目标用户推送所述目标投放内容。
  2. 根据权利要求1所述的方法，
    所述目标投放内容包括服务设备提供的链接信息，所述第一应用能够基于所述链接信息，访问所述链接信息对应的内容。
  3. 根据权利要求2所述的方法，
    所述投放内容来源于第二应用，所述第二应用为相对于所述第一应用的独立应用程序，或嵌入在所述第一应用中的隶属应用程序。
  4. 根据权利要求1所述的方法，
    所述身份认证信息包括所述目标用户的生物特征信息和/或所述目标用户的账号信息。
  5. 根据权利要求1所述的方法，
    所述服务设备绑定有包括所述第一应用在内的多个应用的访问接口；
    在服务设备将所述生物特征信息和目标投放内容发送至第一应用的业务服务器之前，所述方法还包括：
    向目标用户展示所述多个应用；
    将目标用户在所述多个应用中的选择的应用作为所述第一应用。
  6. 根据权利要求1所述的方法，
    服务设备以免登陆方式，将投放内容的链接信息和目标用户的身份信息发送至第一应用的业务服务器，包括：
    服务设备基于预先存储的第一应用的业务服务器的IP地址，向所述第一应用的业务服务器发送超文本传输协议请求，所述超文本传输协议请求携带有所述身份认证信息和目标投放内容息。
  7. 根据权利要求1-4中任一项所述的方法，
    所述第一应用为支付应用，所述服务设备为支持所述第一应用的支付机具设备，所述目标用户的身份信息是所述服务设备基于所述目标用户发起的第一应用的支付操作请求，对所述目标用户进行身份认证所获得的。
  8. 根据权利要求5所述的方法，
    所述目标投放内容包括以下至少一者：
    使用所述支付机具设备的商家所投放的营销权益
    使用所述支付机具设备的商家所投放的公告信息。
  9. 一种信息投放方法，包括：
    服务设备接收目标用户的身份认证信息；
    所述服务设备将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
  10. 一种信息投放方法，包括：
    第一应用的业务服务器接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；
    所述第一应用的业务服务器基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；
    所述第一应用的业务服务器基于所述目标账户向所述目标用户推送所述目标投放内容。
  11. 一种服务设备，包括：
    接收模块，接收目标用户的身份认证信息；
    发送模块，将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
  12. 一种业务服务器，包括：
    接收模块，接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；
    确定模块，基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；
    推送模块，基于所述目标账户向所述目标用户推送所述目标投放内容。
  13. 一种信息推送系统，包括服务设备和第一应用的业务服务器；其中，
    所述服务设备接收目标用户的身份认证信息，并将所述身份认证信息和目标投放内容发送至所述第一应用的业务服务器；
    所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
  14. 一种电子设备，包括：处理器；以及被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
    接收目标用户的身份认证信息；
    将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
  15. 一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
    接收目标用户的身份认证信息；
    将身份认证信息和目标投放内容发送至第一应用的业务服务器，使得所述第一应用的业务服务器基于所述身份认证信息确定所述目标用户在所述第一应用中的目标账户，并基于所述目标账户向所述目标用户推送所述目标投放内容。
  16. 一种电子设备，包括：处理器；以及被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
    接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；
    基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；
    基于所述目标账户向所述目标用户推送所述目标投放内容。
  17. 一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
    接收服务设备发送的身份认证信息和目标投放内容，所述身份认证信息是所述服务设备向目标用户获取得到的；
    基于所述身份认证信息确定目标用户在所述第一应用中的目标账户；
    基于所述目标账户向所述目标用户推送所述目标投放内容。
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