WO2021081823A1 - Procédé et appareil de poussée d'informations, serveur et support d'informations - Google Patents

Procédé et appareil de poussée d'informations, serveur et support d'informations Download PDF

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Publication number
WO2021081823A1
WO2021081823A1 PCT/CN2019/114431 CN2019114431W WO2021081823A1 WO 2021081823 A1 WO2021081823 A1 WO 2021081823A1 CN 2019114431 W CN2019114431 W CN 2019114431W WO 2021081823 A1 WO2021081823 A1 WO 2021081823A1
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WIPO (PCT)
Prior art keywords
interest
user
points
point
travel
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PCT/CN2019/114431
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English (en)
Chinese (zh)
Inventor
庄立纯
Original Assignee
深圳市欢太科技有限公司
Oppo广东移动通信有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by 深圳市欢太科技有限公司, Oppo广东移动通信有限公司 filed Critical 深圳市欢太科技有限公司
Priority to CN201980099280.7A priority Critical patent/CN114651267A/zh
Priority to PCT/CN2019/114431 priority patent/WO2021081823A1/fr
Publication of WO2021081823A1 publication Critical patent/WO2021081823A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This application relates to the field of computer technology, and more specifically, to an information push method, device, server, and storage medium.
  • this application proposes an information push method, device, server and storage medium to improve the above problems.
  • this application provides an information push method, the method includes: obtaining a travel destination location corresponding to a user account; determining a user type corresponding to the user account based on a user portrait tag corresponding to the user account; In the area range matched by the travel destination location, points of interest matching the user type; and pushing the points of interest to the terminal bound to the user account.
  • the present application provides an information push device, the device includes: a destination location obtaining unit, configured to obtain a travel destination location corresponding to a user account; and a user type determining unit, configured based on the user corresponding to the user account
  • the portrait tag determines the user type corresponding to the user account
  • the point-of-interest acquisition unit is used to acquire points of interest that match the user type in the area matching the travel destination location
  • the information push unit is used to send all points of interest that match the user type.
  • the points of interest are pushed to the terminal bound to the user account.
  • the present application provides a server including a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to execute the above method.
  • the present application provides a computer-readable storage medium with program code stored in the computer-readable storage medium, wherein the above-mentioned method is executed when the program code is run by a processor.
  • the information push method, device, server and storage medium provided in this application can first obtain the travel destination location corresponding to the user account before pushing the information, and determine the travel destination corresponding to the user account based on the user portrait tag corresponding to the user account.
  • User type and then obtain points of interest matching the user type in an area range matching the travel destination location, and push the points of interest to the terminal bound to the user account.
  • the user’s travel destination location can be combined with the user portrait tag, so that the information pushed to the user can not only match the user’s type, but also combine the user’s travel destination to push the travel location to match the user’s interest.
  • Point so that the information pushed to the user is not only the information near the current location, but the information with a certain predictability, which improves the user experience brought by the information push to the user.
  • Fig. 1 shows a flowchart of an information push method proposed in an embodiment of the present application
  • FIG. 2 shows a flowchart of an information push method proposed by another embodiment of the present application
  • FIG. 3 shows a flowchart of an information push method proposed in yet another embodiment of the present application
  • FIG. 4 shows a schematic diagram of points of interest in an information push method proposed in yet another embodiment of the present application
  • FIG. 5 shows a schematic diagram of pushing points of interest in an information pushing method proposed in yet another embodiment of the present application
  • FIG. 6 shows a schematic diagram of points of interest in an information push method proposed by another embodiment of the present application.
  • FIG. 7 shows a schematic diagram of pushing points of interest in an information pushing method proposed in another embodiment of the present application.
  • FIG. 8 shows a schematic diagram of selecting a target travel interest point in an information push method proposed in another embodiment of the present application.
  • FIG. 9 shows a structural block diagram of an information push device proposed in an embodiment of the present application.
  • FIG. 10 shows a structural block diagram of an information pushing device proposed by another embodiment of the present application.
  • FIG. 11 shows a structural block diagram of an information push device proposed in yet another embodiment of the present application.
  • FIG. 12 shows a structural block diagram of another electronic device of the present application for executing the information pushing method according to an embodiment of the present application
  • FIG. 13 is a storage unit for storing or carrying program code for implementing the information pushing method according to the embodiment of the present application according to an embodiment of the present application.
  • User portrait is a very popular research direction in related fields.
  • user portraits that is, user behavior data
  • user portrait tags of related users can be generated, so that user characteristics can be more comprehensively understood.
  • the user portrait label is generated, the user can be more targeted to push appropriate content, which can reduce the push operation cost.
  • the generated user portrait label may indicate that the user likes sports, the user likes to eat rice, and the user likes to watch sports games. Then in this case, when pushing a message to the user, a message matching the user's portrait can be pushed.
  • a message matching the user's portrait can be pushed.
  • the user is using an ordering application, he can push more information about rice.
  • a video application he can push more video content about sports games.
  • the terminal device used by the user can detect the location of the terminal device in real time.
  • the application can read the location detected by the terminal device through the interface. , Which can then show users the services near the terminal location.
  • the nearby service can only be pushed based on the current location, it means that it is impossible to push the service of a certain location to the user in advance or in advance before the user has reached a certain location. So that users can choose in advance.
  • the inventor proposes an information push method, device, server, and storage medium involved in this application, so that the user’s travel destination location can be combined with the user portrait tag, so that the information pushed to the user can not only conform to the user It can also be combined with the user’s travel destination to push points of interest that match the user’s travel location, so that the information pushed to the user is not only the current location information, but also predictive information, which improves the information push User experience brought to users.
  • an information push method provided by an embodiment of the present application, the method includes:
  • Step S110 Obtain the travel destination location corresponding to the user account.
  • the travel destination location corresponding to the user account represents the location concerned by the user to which the user account belongs, or the location to be reached.
  • Step S120 Determine the user type corresponding to the user account based on the user portrait tag corresponding to the user account.
  • the user portrait tag may be included in the generated user portrait.
  • each tag can represent a preference of the user.
  • the user type can be determined according to the user portrait tag included in the user portrait corresponding to the user account.
  • the user portrait corresponding to user account A includes sports preference labels. Then it can be directly determined that the user to which the user account A belongs is a sports user.
  • the user portrait corresponding to user account B includes a tag of shopping preference. Then it can be directly determined that the user to which the user account B belongs is a shopping type user.
  • some user portraits may include multiple user portrait tags at the same time.
  • some users may like to go to some points of interest related to sports, for example, stadiums, football fields, basketball courts, and so on. And, I also like to go to some amusement points of interest, such as movie theaters, playgrounds, and parks.
  • the user portrait tags generated by the user may include both sports preference tags and entertainment preference tags at the same time. Then in this case, the user including multiple user portrait tags can be determined according to the pre-configured rules to determine what type of user the user belongs to.
  • the user type of the user to which the user account belongs in the current time period can be determined directly according to the current time period. It is understandable that in the subsequent process of determining the points of interest pushed to the user, the points of interest will be screened based on the user type. Then you can appropriately consider which points of interest the current user is likely to visit in the current time period. For example, in the time period from 11 o'clock to 12 o'clock in the middle of the night, users are very unlikely to go to sports venues and other points of interest.
  • the user type will not be determined based on the sports preference tags, but will be based on Labels other than the sports preference label are used to determine the user type.
  • Labels other than the sports preference label are used to determine the user type.
  • the prompt message can be popped up and the user manually configures the order of the user types.
  • the user portrait tag corresponding to the user account includes a preference A tag, a preference B tag, and a preference C tag
  • the user may be prompted to configure the preference A tag, the preference B tag, and the preference C tag.
  • the priority order of user types so that the subsequent user type can be determined according to the priority order of each label.
  • the priorities decrease in order.
  • the user type of the user is determined based on the preference A's label.
  • the priority order configured by the user is that the priority of the label of preference B, the label of preference A, and the label of preference C are sequentially lowered.
  • the user type of the user is determined based on the preference B's label.
  • Step S130 Obtain points of interest matching the user type in an area range matching the travel destination location.
  • the corresponding type can be configured for all points of interest.
  • stadiums, football fields, basketball courts, or badminton courts can be configured as points of interest from sports.
  • shopping malls, supermarkets, etc. it can be configured as shopping points of interest.
  • Museums, libraries, etc. can be configured as knowledge points of interest.
  • Step S140 Push the points of interest to the terminal bound to the user account.
  • the information pushing method provided in the embodiments of the present application may be executed by the server or the client.
  • the server After the server obtains the point of interest matching the user type in the area matching the travel destination, it will bind the point of interest to the user account.
  • the communication link established by the terminal is transmitted to the terminal bound to the user account, so that the terminal bound to the user account can display.
  • pushing the points of interest to the terminal bound to the user account can be understood to mean that only the client that executes the information pushing method provided in the embodiment of the present application performs display.
  • step S140 may be pushed before the user actually arrives at the travel destination. To the terminal bound to the user account.
  • the information push method provided in this application can first obtain the travel destination location corresponding to the user account before pushing the information, determine the user type corresponding to the user account based on the user portrait tag corresponding to the user account, and then obtain information related to the user account. In the area range where the travel destination location matches, the points of interest matching the user type are pushed to the terminal bound to the user account. In this way, the user’s travel destination location can be combined with the user portrait tag, so that the information pushed to the user can not only match the user’s type, but also combine the user’s travel destination to push the travel location to match the user’s interest. Point, so that the information pushed to the user is not only the information near the current location, but the information with a certain predictability, which improves the user experience brought by the information push to the user.
  • an information push method provided by an embodiment of the present application is applied to an information push platform, and the method includes:
  • Step S210 Obtain the travel destination location corresponding to the user account.
  • Step S220 Determine the user type corresponding to the user account based on the user portrait tag corresponding to the user account.
  • Step S230 Obtain the historical arrival points of interest corresponding to the user account, and the historical arrival points of interest are the interests that meet the target condition by the number of arrivals among the points of interest reached by the user corresponding to the user account within a specified historical time period. point.
  • the push platform that implements the information push method involved in this embodiment can periodically record the points of interest that the user has reached under the authorization of the user.
  • a storage area for historical arrival points of interest and a storage area for suspected historical arrival points of interest may be configured in the information platform.
  • the historical point of interest storage area is to record the points of interest that the user has deliberately reached, that is, it represents the point of interest that the user really wants to go to.
  • the storage area for suspected historical arrival points of interest stores the points of interest that the user has reached, so the suspected historical arrival points of interest represent that the user has arrived, but it may be just passing by or having been with others, but not Own will.
  • the information push platform can store the record in the storage area of the suspected historical arrival point of interest after detecting that a user has arrived at a certain point of interest.
  • the user account of the user who is about to arrive at the point of interest and the arrived point of interest are stored. Points of interest are correspondingly stored. For example, user A corresponds to user account A, then if user A has arrived at point of interest M for the first time, the information platform can store the user account A and point of interest M in the suspected historical arrival point of interest storage area, and the corresponding record arrives The number of times is 1.
  • the number of arrivals will be updated to 2. Then the follow-up process will be followed by analogy, and then continuously update the number of arrivals.
  • the point of interest M can be determined as a historical point of interest of user A's arrival. Furthermore, the user account A and the point of interest M are correspondingly stored in the historical arrival point of interest storage area, and at the same time, the information of the user account A and the point of interest M correspondingly stored in the suspected historical arrival point of interest storage area is deleted.
  • the information push platform can count the user's stay time at each point of interest. If the stay time is short (for example, less than the target duration), then it will not update the user's suspected historical arrival at the point of interest in the point of interest storage area. The number of arrivals.
  • the user account C and the corresponding point of interest N are correspondingly stored in the storage area of the suspected historical arrival point of interest, and the current number of arrivals is a.
  • the target duration configured by the information push platform is t
  • the number of arrivals a will not be updated. If it is detected that the staying time of the user belonging to the user account C at the point of interest N is greater than t, the corresponding arrival times are updated to a+1.
  • the stay time of the user may be different for different points of interest.
  • users usually stay for one and a half hours to three hours because of the length of the movie.
  • users usually stay for about 1 hour
  • users usually stay for 1 to 2 hours.
  • the information push platform can configure different target durations for different types of points of interest.
  • Step S240 Detect whether the travel destination location matches the historical arrival point of interest.
  • the step of detecting whether the travel destination location matches the historical arrival point of interest includes: detecting whether the point of interest represented by the name of the travel destination location is the point of interest in the historical arrival point of interest; If yes, it is determined that the travel destination location matches the historical arrival point of interest.
  • the step of detecting whether the travel destination location matches the historical arrival point of interest includes: detecting whether the longitude and latitude of the travel destination location matches the longitude and latitude of the historical arrival point of interest ; If it matches, it is determined that the travel destination location matches the historical arrival point of interest.
  • Step S250 If there is a match, update the arrival times of the points of interest represented by the travel destination location, and end the process.
  • the number of arrivals of the points of interest updated here is the number of arrivals stored in the storage area of the suspected historical points of interest.
  • Step S260 If there is no match, obtain points of interest matching the user type in an area range matching the travel destination location.
  • Step S270 Push the points of interest to the terminal bound to the user account.
  • the information push method provided in this application can first obtain the travel destination location corresponding to the user account before pushing the information, determine the user type corresponding to the user account based on the user portrait tag corresponding to the user account, and determine In the case that the travel destination location does not match the historical arrival point of interest, then obtain the point of interest matching the user type in the area matching the travel destination location, and push the point of interest to the bound user The terminal of the account.
  • the user’s travel destination location can be combined with the user portrait tag, so that the information pushed to the user can not only match the user’s type, but also combine the user’s travel destination to push the travel location to match the user’s interest.
  • Point so that the information pushed to the user is not only the information near the current location, but the information with a certain predictability, which improves the user experience brought by the information push to the user.
  • an information push method provided by an embodiment of the present application, the method includes:
  • Step S310 Obtain the travel destination location corresponding to the user account.
  • Step S320 Determine the user type corresponding to the user account based on the user portrait tag corresponding to the user account.
  • Step S330 Obtain points of interest matching the user type in an area range matching the travel destination location.
  • Step S340 Obtain a point of interest matching a designated parameter among the points of interest as a push point of interest, and the designated parameter represents the travel intention of the user.
  • points of interest may not be compatible with some current natural factors or the user's plan. In this case, if it is still pushed to the user, it will cause some inconvenience to the user.
  • some points of interest may have a corresponding operating time period, so if the point of interest is still pushed to the user outside the operating time period of the point of interest, it may cause inconvenience to the user.
  • the specified parameter includes an operating time period
  • the step of obtaining a point of interest matching the specified parameter among the points of interest as a step of pushing a point of interest includes: obtaining the time period to which the current moment belongs; The point of interest whose operating time period matches the time period to which the current moment belongs is used as a push point of interest.
  • an exemplary point of interest push interface is displayed.
  • the location 99 is the travel destination of the user, and the dotted line around the location 99 represents the area range of the travel destination represented by the location 99.
  • the business time period of the point of interest 98 belongs to the time period of the current time or the time when the user arrives at the travel destination. If the time period does not match, the information push platform will only use the point of interest 97 as the push point of interest.
  • the points of interest 98 will not be displayed.
  • the specified parameter includes that the length of the path from the travel destination is less than the specified length
  • the step of obtaining the points of interest that matches the specified parameters among the points of interest, as the step of pushing the points of interest includes: Among the points of interest, the points of interest whose path length to the travel destination location is less than the specified length are used as the push points of interest.
  • Step S350 Push the push point of interest to the terminal bound to the user account.
  • the information push platform may include a server side and a client side. Then the steps S310 to S340 involved in this embodiment can be executed by the server of the information push platform. After the execution is completed, the server will push to the customers of the information platform installed in the terminal bound to the user account. Display at the end.
  • the client corresponding to the information platform has multiple display modes for recommending points of interest.
  • the display of recommended points of interest may be performed in a map-based manner as shown in FIG. 4. It should be noted that in this case, the client that displays and pushes the points of interest and the client that the user performs route navigation are different clients.
  • a notification bar 96 is directly hovered on the interface of the navigation software client used by the user, and the calculated push points of interest are displayed in the notification bar 96.
  • the information push method provided in this application can first obtain the travel destination location corresponding to the user account before pushing the information, determine the user type corresponding to the user account based on the user portrait tag corresponding to the user account, and determine If the travel destination location does not match the historical arrival point of interest, then obtain the points of interest that match the user type in the area matching the travel destination location, and further obtain the points of interest that match the user type Obtain the points of interest that match the specified parameters in the, and use them as push points of interest to push the push points of interest to the terminal bound to the user account.
  • the user’s travel destination location can be combined with the user portrait tag, so that the information pushed to the user can not only match the user’s type, but also combine the user’s travel destination to push the travel location to match the user’s interest.
  • Point so that the information pushed to the user is not only the information near the current location, but the information with a certain predictability, which improves the user experience brought by the information push to the user.
  • it after first obtaining the points of interest matching the user type in the area matching the travel destination location, it will further filter according to the specified parameters to obtain the push points of interest, which is conducive to improving the points of interest that are finally pushed to the user. Meet the relevant requirements.
  • an information push method provided by an embodiment of the present application is applied to an information push platform, and the method includes:
  • Step S410 Obtain the travel destination entered by the user to which the user account belongs from the third-party application through the interface configured by the third-party application.
  • the information push platform may include a server and a client.
  • both the client and third-party applications can be installed on the terminal bound to the user account.
  • the client of the information push platform can obtain the travel destination entered by the user belonging to the user account in the third-party application through the process communication interface.
  • the travel destination may be stored in a shared memory area applied for by the third-party application, and then The acquisition instruction and storage address are sent to the client of the information push platform through the process communication interface.
  • the client of the information platform obtains the instruction, it reads the travel destination from the shared memory based on the storage address.
  • Step S420 Determine the user type corresponding to the user account based on the user portrait tag corresponding to the user account.
  • Step S430 Obtain points of interest matching the user type in an area range matching the travel destination location.
  • Step S440 Display an information push interface floating on the interface of the third-party application program, and display the points of interest in the information push interface.
  • an information push interface 94 is displayed floating on its interface 95.
  • the client of the information push platform can immediately display the obtained points of interest to be pushed, so that the user can proceed before the actual departure Obtain in time which points of interest are of interest near the travel destination area.
  • the embodiment of the present application further includes: acquiring a target travel point of interest selected by the user from the points of interest displayed in the information push interface; and generating a route to the target travel point of interest. This enables the user to know the route to the destination point of interest in time.
  • the third-party application is a navigation application
  • the step of generating a route to the target travel point of interest includes: basing the target travel point of interest on an interface configured by the third-party application It is transmitted to the third-party application to enable the third-party application to generate a route to the target travel point of interest.
  • the purpose is to allow the third-party application to generate a path from the current location to the travel destination.
  • the user may also want to reach the destination of travel first, and then go to one of the points of interest. Then, in this manner, it may be an information push interface 93 as shown in FIG.
  • the third-party application can further replace the currently planned route to the travel destination with the route to the point of interest A.
  • the third-party application is a navigation application
  • the step of generating a route to the target travel point of interest includes: transmitting the target travel point of interest to an interface configured by the third-party application
  • the third-party application is used to enable the third-party application to generate a route to the target travel point of interest.
  • the target travel point of interest is transmitted to the third-party application based on an interface configured by the third-party application, so that the third-party application can generate a route to the target travel point of interest
  • the steps include: the client of the information push platform sends a first request through an interface configured by the third-party application, and the first request carries the target travel interest point for the third-party application to generate A path from the travel destination location to the target travel point of interest. Therefore, the user can obtain the route from the travel destination to the target point of interest of his choice before he reaches the travel destination, so that the user can make route selection and travel selection in advance.
  • the target travel point of interest is transmitted to the third-party application based on an interface configured by the third-party application, so that the third-party application can generate a route to the target travel point of interest
  • the steps include: the client of the information push platform sends a second request through the interface configured by the third-party application, and the second request carries the target travel interest point for the third-party application to generate The path from the current location to the target point of interest.
  • the method further includes: obtaining a point of interest matching the user type in an area range matching the target travel point of interest, as a second Pushing the interest point for a second time, the type of the interest point of second pushing is the same as that of the target travel interest point; pushing the interest point of second pushing to the terminal bound to the user account.
  • the step of acquiring the interest points matching the user type in the area range matching the target travel interest points as the second pushing interest points includes: if the third-party application is detected When the program is running in the foreground, points of interest that match the user type in the area range that matches the target travel point of interest are obtained as the second push point of interest. It should be noted that after reaching the recommended points of interest, users may not be able to obtain the services they need in time for some reasons. For example, after a user reaches a certain movie theater (a point of interest) through a third-party application and finds that the movie theater is full, the user may continue to search for the next movie theater.
  • a certain movie theater a point of interest
  • the user may be Immediately take out the terminal to start the third-party application for query, so the client corresponding to the information platform detects that the third-party application that the user enters the travel destination address is running in the foreground, and it can determine that the user has access to points of interest. If it is detected that the third-party application is running in the foreground, obtain the interest points matching the user type in the area range matching the target travel interest points, and use them as the second push interest points.
  • the information push method provided by this application can first obtain the travel destination input by the user of the user account from the third-party application through the interface configured by the third-party application before pushing the information, based on the user account
  • the corresponding user portrait tag determines the user type corresponding to the user account, and then obtains the points of interest matching the user type in the area matching the travel destination location, and floats on the interface of the third-party application
  • An information push interface is displayed, and the points of interest are displayed in the information push interface.
  • the user’s travel destination location can be combined with the user portrait tag, so that the information pushed to the user can not only match the user’s type, but also combine the user’s travel destination to push the travel location to match the user’s interest.
  • the client that executes the embodiments of the present application is independent of third-party applications, so that the client that executes the embodiments of the present application can obtain the user's travel destination more flexibly, so as to further complete the push of points of interest.
  • an information push device 500 provided by an embodiment of the present application, the device 500 includes:
  • the destination location obtaining unit 510 is configured to obtain the travel destination location corresponding to the user account.
  • the user type determining unit 520 is configured to determine the user type corresponding to the user account based on the user portrait tag corresponding to the user account.
  • the point of interest acquiring unit 530 is configured to acquire points of interest matching the user type in an area range matching the travel destination location.
  • the information pushing unit 540 is configured to push the points of interest to the terminal bound to the user account.
  • the apparatus 500 further includes:
  • the travel location detection unit 550 is configured to obtain the historical arrival points of interest corresponding to the user account, and the historical arrival points of interest are sorted by the number of arrivals among the points of interest that the user corresponding to the user account has reached within a specified historical time period Points of interest that meet the target condition; detect whether the travel destination location matches the historical arrival point of interest; if there is no match, the interest point acquisition unit is configured to perform the acquisition of the area range that matches the travel destination location, Points of interest matching the user type. In this manner, the travel location detection unit 550 is also used to update the arrival times of the points of interest represented by the travel destination location if they match.
  • the travel location detection unit 550 is specifically configured to detect whether the point of interest represented by the name of the travel destination location is a point of interest in the historical arrival point of interest; Match history to reach points of interest.
  • the travel location detection unit 550 is specifically configured to detect whether the longitude and latitude of the travel destination location matches the longitude and latitude of the historical arrival point of interest; The history of reaching points of interest matches.
  • the information pushing unit 540 is specifically configured to obtain the points of interest matching the specified parameters among the points of interest as the push points of interest, and the specified parameters represent the user's travel intention; and push the push points of interest To the terminal bound to the user account.
  • the specified parameter includes an operating time period
  • the information pushing unit 540 is specifically configured to obtain the time period to which the current moment belongs; to compare the corresponding operating time period to the time to which the current moment belongs The point of interest matched by the segment is used as the push point of interest.
  • the information pushing unit 540 is also specifically configured to obtain the current location of the terminal bound to the user account; based on the distance between the travel destination location and the current location, calculate the number of times the user belonging to the user account arrives at the travel destination location The time period to which the time belongs; taking the corresponding operating time period and the point of interest that matches the time period of the time of arrival at the travel destination as the push point of interest.
  • the specified parameter includes that the length of the path from the travel destination is less than the specified length.
  • the information pushing unit 540 is specifically configured to obtain the path from the point of interest to the travel destination. Points of interest whose length is less than the specified length are regarded as push points of interest.
  • the destination location obtaining unit 510 is specifically configured to obtain the travel destination location entered by the user to which the user account belongs from the third-party application through an interface configured by the third-party application;
  • the step of pushing the points of interest to the terminal bound to the user account includes: floating and displaying an information push interface on the interface of the third-party application program, and displaying the points of interest in the information pushing interface .
  • the device 500 further includes: a path generation unit 560, configured to obtain the target travel interest points selected by the user from the points of interest displayed in the information push interface; and generate The path to reach the target point of interest for travel.
  • a path generation unit 560 configured to obtain the target travel interest points selected by the user from the points of interest displayed in the information push interface; and generate The path to reach the target point of interest for travel.
  • the third-party application is a navigation application
  • the route generation unit 560 is specifically configured to transmit the target travel interest point to the third-party application based on an interface configured by the third-party application , So as to enable the third-party application to generate a route to the target point of interest for travel.
  • the route generation unit 560 is specifically configured to send a first request through an interface configured by the third-party application program, and the first request carries the target travel interest point for the purpose of enabling the The third-party application generates a path from the travel destination location to the target travel point of interest.
  • the path generation unit 560 is specifically configured to send a second request through an interface configured by the third-party application program, and the second request carries the target travel interest point for making the second request
  • the tripartite application generates a path from the current location to the destination point of interest.
  • the point of interest acquiring unit 530 is further configured to acquire points of interest that match the user type in the area range matching the target travel point of interest, as the second push point of interest, the second push The point of interest is of the same type as the target travel point of interest; the information pushing unit 540 is also configured to push the second push point of interest to the terminal bound to the user account.
  • the interest point acquiring unit 530 is specifically configured to acquire the information that matches the user type in the area range that matches the target travel interest point when it is detected that the third-party application is running in the foreground. Points of interest, as the second push point of interest.
  • an embodiment of the present application also provides another electronic device 200 including a processor 104 that can execute the foregoing information pushing method.
  • the electronic device 200 further includes a memory 104 and a network module 106.
  • the memory 104 stores a program that can execute the content in the foregoing embodiment, and the processor 102 can execute the program stored in the memory 104.
  • the internal structure of the processor 102 may be as shown in FIG. 1.
  • the processor 102 may include one or more cores for processing data and a message matrix unit.
  • the processor 102 uses various interfaces and lines to connect various parts of the entire electronic device 200, and executes by running or executing instructions, programs, code sets, or instruction sets stored in the memory 104, and calling data stored in the memory 104.
  • the processor 102 may use at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA).
  • DSP Digital Signal Processing
  • FPGA Field-Programmable Gate Array
  • PDA Programmable Logic Array
  • the processor 102 may be integrated with one or a combination of a central processing unit (CPU), a graphics processing unit (GPU), a modem, and the like.
  • the CPU mainly processes the operating system, user interface, and application programs; the GPU is used for rendering and drawing of display content; the modem is used for processing wireless communication. It can be understood that the above-mentioned modem may not be integrated into the processor 102, but may be implemented by a communication chip alone.
  • the memory 104 may include random access memory (RAM) or read-only memory (Read-Only Memory).
  • the memory 104 may be used to store instructions, programs, codes, code sets or instruction sets.
  • the memory 104 may include a storage program area and a storage data area, where the storage program area may store instructions for implementing the operating system and instructions for implementing at least one function (such as touch function, sound playback function, image playback function, etc.) , Instructions used to implement the following various method embodiments, etc.
  • the data storage area can also store data (such as phone book, audio and video data, chat record data) created by the terminal 100 during use.
  • the network module 106 is used to receive and send electromagnetic waves, and realize the mutual conversion between electromagnetic waves and electrical signals, so as to communicate with a communication network or other equipment, such as communicating with an audio playback device.
  • the network module 106 may include various existing circuit elements for performing these functions, for example, an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a subscriber identity module (SIM) card, a memory, etc. .
  • SIM subscriber identity module
  • the network module 106 can communicate with various networks, such as the Internet, an intranet, and a wireless network, or communicate with other devices through a wireless network.
  • the aforementioned wireless network may include a cellular telephone network, a wireless local area network, or a metropolitan area network.
  • the network module 106 can exchange information with the base station.
  • FIG. 13 shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application.
  • the computer-readable medium 1100 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.
  • the computer-readable storage medium 1100 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM.
  • the computer-readable storage medium 1100 includes a non-transitory computer-readable storage medium.
  • the computer-readable storage medium 1100 has a storage space for executing the program code 810 of any method step in the above-mentioned method. These program codes can be read from or written into one or more computer program products.
  • the program code 1110 may be compressed in an appropriate form, for example.
  • the information push method, device, server, and storage medium provided by this application can first obtain the travel destination location corresponding to the user account before pushing the information, and determine the location based on the user portrait tag corresponding to the user account.
  • the user type corresponding to the user account is further obtained, and the points of interest matching the user type in the area range matching the travel destination location are obtained, and the points of interest are pushed to the terminal bound to the user account.
  • the user’s travel destination location can be combined with the user portrait tag, so that the information pushed to the user can not only match the user’s type, but also combine the user’s travel destination to push the travel location to match the user’s interest Point, so that the information pushed to the user is not only the information near the current location, but the information with a certain predictability, which improves the user experience that the information push brings to the user.

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Abstract

La présente invention concerne un procédé et un appareil de poussée d'informations, un serveur et un support d'informations. Le procédé consiste à : obtenir un emplacement de destination de déplacement correspondant à un compte d'utilisateur (S110) ; déterminer un type d'utilisateur correspondant au compte d'utilisateur sur la base d'une étiquette de portrait d'utilisateur correspondant au compte d'utilisateur (S120) ; obtenir, dans une plage de région correspondant à l'emplacement de destination de déplacement, un point d'intérêt correspondant au type d'utilisateur (S130) ; et pousser le point d'intérêt vers un terminal auquel est lié le compte d'utilisateur (S140). L'emplacement de destination de déplacement d'un utilisateur peut être combiné à l'étiquette de portrait d'utilisateur de cette manière, de sorte que des informations poussées vers l'utilisateur puissent non seulement correspondre au type d'utilisateur, mais que le point d'intérêt auquel l'emplacement de déplacement correspond au type d'utilisateur puisse en outre être poussé par combinaison de la destination de déplacement de l'utilisateur, de sorte que les informations poussées vers l'utilisateur soient non seulement des informations de proximité de l'emplacement courant, mais également des informations ayant une certaine prévisibilité, ce qui permet d'améliorer l'expérience d'utilisateur apportée par la poussée d'informations vers l'utilisateur.
PCT/CN2019/114431 2019-10-30 2019-10-30 Procédé et appareil de poussée d'informations, serveur et support d'informations WO2021081823A1 (fr)

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PCT/CN2019/114431 WO2021081823A1 (fr) 2019-10-30 2019-10-30 Procédé et appareil de poussée d'informations, serveur et support d'informations

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