WO2021075922A1 - Procédé de mise aux enchères d'actions d'un produit et système correspondant - Google Patents

Procédé de mise aux enchères d'actions d'un produit et système correspondant Download PDF

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Publication number
WO2021075922A1
WO2021075922A1 PCT/KR2020/014191 KR2020014191W WO2021075922A1 WO 2021075922 A1 WO2021075922 A1 WO 2021075922A1 KR 2020014191 W KR2020014191 W KR 2020014191W WO 2021075922 A1 WO2021075922 A1 WO 2021075922A1
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Prior art keywords
stake
bid
bidder
successful
price
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PCT/KR2020/014191
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English (en)
Korean (ko)
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전승
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전승
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Publication of WO2021075922A1 publication Critical patent/WO2021075922A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Definitions

  • the present invention relates to an auction, and more particularly, a method for auctioning the stake of a product as an auction target, and a system therefor, in which one or more users at least partially own the auction product by auctioning the share of the product as an auction target. Relate to.
  • the conventional art market in which art works are sold as commodities is composed of sellers who produce and sell works, buyers who purchase works, and intermediaries (eg, galleries, galleries, auction companies, etc.) that mediate them.
  • intermediaries eg, galleries, galleries, auction companies, etc.
  • entry fees has a structure driven by intermediaries.
  • the price of an artwork is determined by various and complex factors such as originality, preservation status, scarcity, origin or analogy, demand, market trend, historical importance, size, symbolism, materials, unique characteristics and quality.
  • the buyer since it is difficult to calculate the price of works of art such as works of art, the buyer has a relatively unfavorable market position, and if the seller or intermediary sets the price high, there is a problem in which the art works are inevitably purchased at a higher price.
  • it is intended to provide a method and a system for auctioning product shares for an auction target to provide profits to all sellers, buyers, and auction service providers (ie, auction operators).
  • a method for auctioning a stake of a product performed by a processor as an auction target comprises: acquiring auction information of a seller, including the number of stake pieces sold, and initiating an auction; Acquiring bidding information of one or more bidders, including a bid price of stake pieces and the number of bid stake pieces; Determining a group of successful bidders including the lowest successful bidder based on the bid price of the stakes of the bidder, the number of stakes for sale, and the number of stakes for sale when a preset time elapses; Determining a selling price of stake pieces to be applied to at least some successful bidders of the successful bidder group based on the stake-piece bid price of the lowest successful bidder and the stake-piece bid price of the non-successful bidder; And completing the settlement process by applying the selling price of the stake pieces to all of at least some successful bidders of the successful bidder group.
  • the step of determining the selling price of the stake pieces to be applied to at least some successful bidders is, the selling price of the stake pieces to be applied equally to all the successful bidders of the successful bidder group, which is lower than the bid price of the lowest successful bidder included in the successful bidder group. It may include the step of determining the stake-piece bid price of the non-successful bidder among the stake-piece bid prices of the non-successful bidders as the selling price of the stake pieces to be applied to all successful bidders of the successful bidder group.
  • the step of determining the selling price of stake pieces to be applied to at least some successful bidders is the same for all successful bidders in each subgroup when a plurality of subgroups are formed in the successful bidder group before determining the selling price of the stakes. It may also include the step of determining the selling price of the stake pieces for each subgroup to be applied.
  • the selling price of stake pieces for each subgroup includes determining the bid price of the stake pieces of the highest bidder among the bid prices of the stake pieces of the bidder that is lower than the bid price of the stake pieces of the lowest successful bidder for each subgroup as the selling price of the stake pieces for each subgroup. .
  • Arranging Determining as the lowest successful bidder a bidder whose number of stakes for each bidder is summed in the order of the stakes bid price, so that the sum of the number of stakes for bid equals or exceeds the number of stakes for sale; And determining a group of successful bidders including the lowest successful bidder and the bidders who have presented the stake-piece bid price higher than the stake-piece bid price of the lowest successful bidder.
  • the first bidder may be determined as the lowest successful bidder.
  • the payment amount requested to the lowest successful bidder may be based on a selling price of stake pieces determined to be applied to the lowest successful bidder, and a difference between the total number of bid stakes in the successful bidder group and the number of stakes sold. .
  • the method may further include: calculating a fee for the seller.
  • the fee is determined based on the amount of the sale price of the stakes applied to the successful bidder minus the lower limit of the stake bid.
  • the step of differentially granting a certain benefit to the successful bidder may be further included.
  • the above certain benefits are different from the amount obtained by subtracting the selling price of the stakes by the bid price of the stakes.
  • the method is: After the successful bidder group consisting of bidders who did not pay the bid amount at the time of participation in the auction is determined, at least some successful bidders in the successful bidder group do not pay the successful bid amount or If payment is not performed for some of the numbers, the step of determining an additional successful bidder based on the bid price of the stake pieces of the non-successful bidder may be further included.
  • the bid price of the additional successful bidder may be applied as the selling price of the stake.
  • the method may further include the step of pre-paying the bid amount through the user terminal of the bidder before the successful bid time for participation in the auction. Completing the payment process, when the previously paid bid amount exceeds the successful bid amount, returning the excess difference.
  • the method includes: calculating a bid probability based on at least one of a lower limit price for stake bid and the number of stake pieces sold in the auction information before notifying the bidder of the auction start after receiving the auction information; And transmitting a warning of the reservation to the seller when the likelihood of purchasing a reservation is greater than or equal to a predetermined possibility.
  • the probability of availability is at least one of a support vector machine (SVM), support vector data description (SVDD), support vector regression (SVR), artificial neural network (ANN), and K-means clustering algorithm. It can also be calculated by a probability model generated using one.
  • SVM support vector machine
  • SVDD support vector data description
  • SVR support vector regression
  • ANN artificial neural network
  • K-means clustering algorithm K-means clustering algorithm
  • the bid information of one or more bidders is generated at the bidder's user terminal, and the bidder's user terminal responds to the user input, and the stake bid upper limit and stake
  • the bid information is generated through a graphical user interface (GUI) that determines the price of the bid lower limit range as the bid price of the stake fragment of the corresponding bidder, and the screen of the GUI displays the current stake fragment bid price and the stake bid lower limit through the relative position on the screen. And a price comparison of the upper limit of the stake bid.
  • GUI graphical user interface
  • the computer-readable recording medium may record a computer program for performing a method of auctioning a stake in a product according to the above-described embodiments as an auction target.
  • a system includes a user terminal of a seller for generating auction information including the number of stake pieces sold; A user terminal of a bidder for generating bid information including a bid price of stake pieces and the number of bid stake pieces; And the seller's auction information is received from the seller's user terminal to initiate an auction, and the bid information of one or more bidders is received from the bidder's user terminal, and when a preset time elapses, the bidder's stake, the bid price, and the bid stake A group of successful bidders including the lowest successful bidder is determined based on the number of pieces and the number of stakes sold, and the selling price of stakes to be applied to at least some successful bidders of the group of successful bidders based on the bid price of the lowest successful bidder and the bid price of the stake of the non-successful bidder. And an auction server that completes payment processing by applying the selling price of the stake pieces to all of at least some successful bidders of the successful bidder group.
  • the user terminal of the bidder in response to a user input, the user terminal of the bidder generates the bid information through a GUI that determines the price in the range of the stake bid upper limit and the stake bid lower limit as the stake piece bid price of the bidder, and the screen of the GUI May be displayed to provide a price comparison of the current stake bid price, the stake bid lower limit, and the stake bid upper limit through a relative position on the screen.
  • the auction server sells stake pieces of a product so that a plurality of successful bidders can enjoy ownership of a single product at a lower price rather than solely owned. Since the target of the auction is a piece of equity that is part of the ownership, the bidder can participate in the auction at a lower price than the auction for the entire ownership, thereby inducing more active product sales.
  • the seller can sell the equity piece of the commodity for an amount higher than the desired minimum guaranteed amount, the lower limit of the stake bid, so that the minimum guaranteed amount can always be guaranteed when a transaction is concluded.
  • the auction service provider can generate a profit without harm to the seller, as the auction service provider settles the fee based on the amount of the equity piece selling price minus the stake bid lower limit, thereby making it easier to attract other sellers. .
  • all successful bidders included in the group of successful bidders can purchase the stakes of the commodity at the selling price of the stakes determined between the stake bid price and the stake bid lower limit.
  • the selling price of stakes is lower than that of the lowest successful bidder and is the highest bidder of stakes among non-successful bidders who are not included in the successful bidder group.
  • all successful bidders, including the lowest successful bidder will pay an amount lower than the expected expenditure, thereby obtaining economic benefits.
  • the purchase fee is notified or notified through the terms and conditions attached to the auction company's promotion or catalog before the auction commencement, and in the online auction, the purchase fee is announced through the terms and conditions of the homepage. (Of course, the fee may vary depending on the contract.)
  • the buyer should take this into account and bid for the auction. If canceled after the successful bid, generally 30% of the winning bid will be additionally paid as a penalty. However, since no fee is included in the bid price at the time of bidding, most of them participate in an auction without being aware of this additional amount. According to the present invention, an additional amount such as a penalty may not be imposed on the auction participant, so that the auction participant can establish a more efficient purchase strategy.
  • FIG. 1 is a conceptual diagram of a system for performing a method of auctioning a stake in a product according to an embodiment of the present invention.
  • FIG. 2 is a flowchart of a method of auctioning a stake in a product as an auction target according to an embodiment of the present invention.
  • FIG. 3 is a diagram illustrating a UI for generating bid information according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a process of determining a successful bidder group according to an embodiment of the present invention.
  • FIG. 5 is a conceptual diagram of a process of determining a selling price of stake pieces according to an embodiment of the present invention.
  • FIG. 1 is a conceptual diagram of a system for performing a method of auctioning a stake in a product according to an embodiment of the present invention.
  • a system for performing a method of auctioning a stake in the product includes a plurality of user terminals 10 and an auction server 20.
  • the equity auction system 1 may have an aspect that is entirely hardware, or partially hardware and partially software.
  • the system may collectively refer to hardware equipped with data processing capability and operating software for driving the same.
  • terms such as “unit”, “system” and “device” are intended to refer to a combination of hardware and software driven by the hardware.
  • the hardware may be a data processing device including a central processing unit (CPU), a graphical processing unit (GPU), or another processor.
  • software may refer to an executing process, an object, an executable file, a thread of execution, a program, and the like.
  • the user terminal 10 is a device including a processor and is a component that allows the user and the auction server 20 to interact.
  • Users are those who have the authority to participate in auctions.
  • the user includes a seller who wishes to sell an auction object through an auction, and a purchase applicant who wishes to purchase the auction object of the seller, that is, a bidder.
  • Users include members of an auction service provided by the auction server 20. In some embodiments, if the service provider operating the auction service grants the right to participate in the auction even to a non-service member, the user may further include a non-member.
  • the user terminal 10 includes, for example, a personal computer (PC), a notebook, a tablet, a mobile phone, a smart phone, a portable information terminal (PDA), etc. It can be implemented in the form of a computing device.
  • PC personal computer
  • notebook notebook
  • tablet a mobile phone
  • smart phone smart phone
  • PDA portable information terminal
  • Information for auction progress may be transmitted/received to/from the auction server 20 through the user terminal 10.
  • the operation of the user terminal 10 interacting with the auction server 20 will be described in more detail with reference to FIG. 2 below.
  • the auction server 20 is configured to transmit/receive information related to auction with the user terminal 10 so as to conduct an auction for the sale of an auction target.
  • the auction server 20 is one or more computer systems or computer software implemented as a network server.
  • the network server is a computer system and computer that is connected to a subordinate device that can communicate with other network servers through a computer network such as a private intranet or the Internet, receives a request to perform a task, performs a task on it, and provides the execution result.
  • It means software (network server program).
  • network server program software
  • the auction server 20 is configured to communicate with the user terminal 10 through a network.
  • the electric communication method through the network may include various communication methods in which the object and the object can network, and may be wired communication, wireless communication, 3G, 4G, wired Internet, or wireless Internet.
  • a wired public network It may be a core network integrated with a wireless mobile communication network or a portable Internet, or the TCP/IP protocol and various services that exist in the upper layer, namely HTTP (Hyper Text Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name). System), SMTP (Simple Mail Transfer Protocol), or the like may be an open computer network, but is not limited thereto.
  • the auction server 20 may inform a user of an ongoing auction and participate in a corresponding auction.
  • the auction server 20 obtains auction information from the user terminal 10 to initiate an auction by the seller, provides auction information to induce the user to participate in the auction as a bidder, and/or the user terminal 10 of the bidder. You can also obtain bid information from ).
  • the operation of the auction server 20 will be described in more detail with reference to FIG. 2 below.
  • the equity auction system 1 may include other components not described herein.
  • the components 10, 20 of the equity auction system 1 are described herein, including a network interface, an input device for data entry, and an output device for display, printing or other data display. It may also contain other hardware components required for the operation.
  • a method of auctioning a stock of a product as an auction target according to another aspect of the present invention may be performed by a computing device including a processor (eg, the auction server 20 of FIG. 1 ).
  • the product itself is an auction target, and a bid price and a successful bid price for the product itself are designated and the auction proceeds.
  • a bid price and a successful bid price for the stake of the product are designated, and an auction is conducted.
  • a method of auctioning a stake of a product as an auction target conducts an auction by treating the stake of a product that a seller wants to sell as an auction target.
  • the bid price, successful bid price, and settlement are made for the shares of the product.
  • FIG. 2 is a flowchart of a method of auctioning a stake in a product as an auction target according to an embodiment of the present invention.
  • the equity auction method includes obtaining auction information (S100).
  • the auction information is information used by the auction server 20 to generate an auction item.
  • the auction information includes, for example, product characteristic information, seller information, equity information, and the like.
  • the auction server 20 may receive auction information from the seller's user terminal 10.
  • the auction information may include at least one of seller information, product characteristic information related to a specification or description of a product, information on a sales quantity of a product, a minimum desired product price, information on a product upper limit, and an auction termination condition.
  • the auction end condition may include an auction end time.
  • products include tangible products and/or intangible products.
  • a tangible product is a product in which form exists.
  • a tangible product may be an object sensed through human senses (eg, time, touch, etc.).
  • Tangible goods include movable property and/or real estate.
  • Real estate products may include land, buildings, and the like.
  • the tangible product includes a movable product with a relatively limited quantity.
  • the limited number of movable products include, for example, art works and crafts (eg, accessories, tea cups, bowls, glass products, etc.), and intangible products are information for producing tangible products (eg, tangible products. Sketches, materials to be used in the production of tangible products, etc.).
  • the artwork is an original work, a replica that has been reproduced in a limited quantity based on the original work, and includes a large number of products without an edition number and/or a limited product with an edition number, and edits edited based on the original work. do.
  • the original work is a product, not a reproduction, and refers to a product produced by reflecting the intention of the artist for the first time.
  • the original works are the basis for various secondary production works, for example, copies of original works (digital prints, etc.), edited on the basis of the original work, or adapted into other media. There may be more than one of the original works.
  • the creator of the original work may be the author who planned the original work, or another person who received the original plan from the artist.
  • the product may refer to a tangible product such as digital print, but is not limited thereto.
  • intangible goods may include rights to tangible/intangible objects.
  • the intangible goods are, for example, intellectual property rights, music copyrights, design copyrights, copyrights of various joint ownership such as character copyrights, and/or ownership of tangible goods (eg, ownership of pictures, ownership of buildings, etc.), ownership rights, usage rights, etc. It may also include.
  • the auction information may include product characteristic information related to a specification or description of a product.
  • the auction server 20 acquires product characteristic information including specification information and/or description information about the product (S100).
  • the specification information may include objective information about a product, for example, a product name, type, size, material, material, year type, and the like.
  • the product description information is non-objective information describing a product, and is information that may influence a user's participation in an auction and a bid decision.
  • the product description information may include, for example, a description of an artist, a work description, an expert evaluation, and the like.
  • the auction information may include information on the quantity of products. For example, when five identical digital prints are sold, sales quantity information indicating that the sales quantity is 5 is obtained (S100).
  • the seller information includes the seller's identity information and/or the seller's description information.
  • the seller's identity information is information for identifying a seller who sells a product, and may include, for example, a name, an address, a resident number, a driver's license number, an identifier (eg, code) in an auction service, and the like.
  • the seller's description information is information that affects product sales, and includes, for example, a biography, a representative work, and the like.
  • the auction information may further include product lower limit information, product upper limit information, and equity information.
  • the stake information may include at least one of the total number of stake fragments for the product, the sale quantity of stake fragments circulating through an auction, stake bid lower limit information, and stake bid upper limit.
  • the piece of share is an auction target for which an auction price is determined through an auction service provided by the equity auction system 1.
  • the price of the stake is set and provided to the successful bidder.
  • a piece of equity may be a part that constitutes the right of ownership, ownership, and use of a product.
  • the stake fragment conceptually corresponds to stocks securitizing the shares of a specific stock company.
  • the total number of equity fragments conceptually corresponds to the total number of shares in a particular stock company. For example, if the ownership of a specific original picture consists of 10 stakes, the total number of stakes is 10.
  • a piece of stake for sale is a piece of stake that can be sold (or distributed) through an auction.
  • the number of stakes sold may be part or all of the total quantity of stakes.
  • the number of stakes to be sold may be the total number of stakes, or the number of stakes to be sold may be less than the total number of stakes.
  • the seller may sell some or all of the quantity of the stake pieces through an auction. If the auction information includes all of the stake pieces as the quantity of the stake pieces, a single successful bidder may win the entire stake piece alone, or each of a plurality of successful bidders may each win a part of the entire stake piece.
  • the seller's user terminal 10 may generate auction information by setting a weight on the stake pieces.
  • the auction server 20 may further provide more and/or additional (eg, other types of) benefits to equity buyers who have won the stakes with high weight.
  • the same weight may be set for the stake pieces.
  • different weights may be applied to at least two equity fragments in the total equity fragment.
  • stake fragments with a higher weight have the same number and a higher starting price than stake fragments with a lower weight.
  • the product upper limit is the maximum appropriate selling price for the product.
  • the product upper limit price is determined based on the auction details of other products that are the same or similar to the products of the auction.
  • the stake bid upper limit represents the maximum amount that can be bid for a stake piece in an auction. In one embodiment, the stake bid upper limit is determined based on an evaluation of an auction service provider or expert. In another embodiment, the stake bid upper limit is further determined based on auction history for other products in the past.
  • the product lower limit is the seller's minimum desired selling price for the product.
  • the product lower limit may be the minimum guaranteed amount the seller wishes to sell for his product.
  • the lower limit for stake bids is the starting price of the auction of the stakes to be sold and the minimum amount that can be bid for the stakes in the auction.
  • the lower limit of the stake bid is related to the minimum guaranteed amount that the seller wishes to sell for his product. For example, if a seller desires a minimum guaranteed sales amount of 400,000 won for the entire product, and the total quantity of the stakes in this product is 10, the lower limit of the stake bid is determined at 40,000 won.
  • the lower limit of the stake bid is determined based on the cost of producing the original work, such as materials and time consumed in producing the seller's product, and the additional production cost consumed in producing a duplicate product (e.g., digital print) created based on the original work. .
  • the lower limit for the stake bid may be automatically determined based on the desired product price and the amount of stake in the auction.
  • the desired product price and/or the number of shares in the auction may be designated through the input of the user terminal 10 of the seller.
  • the lower limit for the stake bid or the desired selling price may be further determined based on auction details for other products in the past.
  • the auction server 20 acquires auction information and starts an auction (S100).
  • the auction server 20 conducts an auction based on this auction information (S100).
  • the auction server 20 may generate an auction item based on the acquired auction information (S100).
  • the auction item may be implemented as a space on a web page accessible to the user terminal 10.
  • the auction server 20 may start an auction by generating an auction item.
  • the auction server 20 proceeds with the auction until the auction end time.
  • the auction server 20 acquires the lower limit of stake bid or the upper limit of stake bid, the auction server 20 sets the lower limit of the bid for the auction as the lower limit of stake bid and/or sets the upper limit of the bid as the upper limit of bid. To proceed with the auction.
  • the auction server 20 notifies other users of the creation of an auction item and induces other users to participate in the auction (S100).
  • the stake auction method includes receiving bid information from the user terminal 10 of the bidder (S200).
  • the bidder may be a user different from the seller.
  • the bid information is identification information of the bidder including the bidder's nickname, name, address, etc., the number of bid stake fragments indicating the quantity of stake fragments desired to be purchased for the product, and purchase of the stake fragment. Includes the bid price for the stakes presented by the bidder for the purpose.
  • the stake bid price is an amount between the stake bid upper limit and the stake bid lower limit.
  • the bid price for stake pieces always corresponds to an amount equal to or greater than the lower limit for stake bids, the seller can be guaranteed the minimum amount consumed for product production.
  • the successful bid price is determined within the corresponding price range, so that the bidder participates in an auction of a desired price range and can purchase at a price that is acceptable to him/her.
  • the bid price for the stake pieces may represent one bid price for the stake pieces.
  • the number of stakes in a bid is the number of stakes a bidder wishes to purchase.
  • the number of bid stakes is an integer between 1 and n, where n represents the total number of stakes of the product.
  • Such bid information is generated by the user terminal 10 of the bidder.
  • the user terminal 10 of the bidder may provide a user interface (UI) for inducing an input for generating bid information.
  • the generated bidding information is transmitted to the auction server 20.
  • FIG. 3 is a diagram illustrating a UI for generating bid information according to an embodiment of the present invention.
  • the user terminal 10 of the bidder receives information about an auction based on the auction information from the auction server 20 (S100).
  • the auction fact includes auction information.
  • the auction fact may further include real-time information (eg, the number of interested persons) related to the auction.
  • the user terminal 10 of the bidder provides a UI for generating bid information to the bidder based on the obtained auction information.
  • the UI is configured to provide information such as a product, a seller, a producer, a sale quantity of a stake piece, a stake bid upper limit, and an auction end time to the bidder.
  • the UI may be implemented as a graphical user interface (GUI) displayed through a screen on the display device of the user terminal 10 to visually provide auction related information to the user.
  • GUI graphical user interface
  • the user terminal 10 of the bidder is "Artist A" as seller information, "Ownership of work 1" as an auction product, and "August 11, 2019 24 as the auction end time. City", "25” as the number of stakes sold, "29,000 won” as the lower limit of stake bids, and "99,000 won” as the upper limit of stake bids are provided to the bidder.
  • the user terminal 10 of the bidder acquires the number of stake pieces and bid price according to the user input to generate bid information.
  • the UI is configured to receive a user input for the number of stake pieces for a bid.
  • the UI is configured not to generate bid information when a number larger than the number of stakes for sale is input as the number of stakes for bids.
  • the UI may be configured to notify the fact that input of a bid quantity larger than the number of stake pieces for sale is blocked, or that a larger number has been input.
  • the UI is configured to receive a user input for a bid price per stake piece.
  • the bid price per stake piece may be obtained through a user input for selecting a desired bid price from the bid range consisting of the bid upper limit and the bid lower limit, as shown in FIG. 3, or through a user input of entering a numerical value of the desired bid price. , But is not limited thereto. It is also possible to obtain a user input for the stakes bid price through voice recognition or the like.
  • the UI may be configured to provide a bar-shaped input area for inputting a bid price as shown in FIG. 3.
  • the shape of the input area is not limited thereto, and may have various shapes.
  • the screen of the GUI may be displayed to provide a price comparison of the current stake bid price, the stake bid lower limit, and the stake bid upper limit through a relative position on the screen.
  • the height of the icon corresponding to the upper limit of stake bids on the screen is displayed to be higher than the height of the icon corresponding to the lower limit of stake bids.
  • the currently entered icon corresponding to the bid price of the stake piece of the bidder has a height on the screen between them. In this way, it is possible to provide immediate visual information to the user that the price is high or low through the relative position on the screen.
  • the bid information of the bidder is generated based on the number and bid price of the stakes in the bid.
  • the bid information may be generated in response to an input of participation in an auction, as shown in FIG. 3, or may be generated in response to a separate user input, for example, generation of bid information or input completion.
  • the generated bid information is transmitted to the auction server 20, so that the corresponding bidder can participate in the auction.
  • the auction server 20 receives the generated bidding information (S200).
  • the auction server 20 receives bidding information until a preset time elapses. If the preset time has elapsed, the bid information is no longer received, and the successful bidder and the selling price are determined (S300).
  • the stake auction method includes determining a successful bidder group based on the auction information received from the user terminal 10 of the seller and/or the bid information received from the user terminal 10 of one or more bidders. It includes (S300).
  • the auction server 20 determines a successful bidder group including the lowest successful bidder based on the auction information including the sale quantity of the stake pieces and the bid information when a preset time, that is, the auction end time, has elapsed.
  • the successful bidder group There may be more than one number of successful bidders included in the successful bidder group. Since a bidder may attempt to bid for more than one stake, the successful bidder group consists of a number of successful bidders equal to the number of stakes sold or less than the number of stakes sold. That is, the maximum number of the successful bidder group may be the number of persons corresponding to the sales quantity (or total quantity) of the stake pieces for the product.
  • the lowest successful bidder represents the successful bidder who presented the lowest staked bid price among the successful bidders included in the successful bidder group. There may be a plurality of the lowest successful bidders.
  • the auction server 20 may determine all the bidders as successful bidders when the total bid quantity of the stake pieces is equal to or less than the number of the stake pieces sold. Then, the successful bidder group consists of all the bidders.
  • the auction server 20 determines a successful bidder group, including some of the bidders, based on the bid price of each bidder's stake fragments and the number of bid stakes, when the total bid quantity of the stake fragments exceeds the number of stake fragments sold ( S300). In some embodiments, the worship server 20 further determines a successful bidder group based on the bidding time (S300).
  • the auction server 20 arranges the bidders in the order in which the bid price of the stake pieces of the bidder is high. If the sum of the number of bid stakes for each bidder is equal to or exceeds the number of stakes for sale in the order in which they are arranged, the last bidder to be summed is determined as the lowest successful bidder.
  • FIG. 4 is a diagram illustrating a process of determining a successful bidder group according to an embodiment of the present invention.
  • the bidder (C) is determined as the lowest successful bidder.
  • the number of successful bid stakes of the lowest successful bidder may be equal to or smaller than the number of bid stakes of the lowest successful bidder. For example, if the total number of bid stakes in a successful bidder group exceeds the number of selling stakes, the lowest successful bidder may have the number of successful bid stakes difference by the excess. In Fig. 4, the total number of stake pieces for a successful bidder group is 12. The excess of the number of shares sold is two. Then, the lowest successful bidder (C) has 1 as the number of winning stakes instead of 3, which is the number of bid stakes.
  • the auction server 20 may determine the successful bidder group further based on the bidding time of each lowest successful bidder when the total bid quantity of the stake pieces in the successful bidder group exceeds the number of selling stake fragments due to the plurality of lowest successful bidders. . That is, the auction server 20 may determine the lowest successful bidder on a first-come, first-served basis. In this case, the bid price of the highest stake among non-successful bidders may be the same as that of the lowest successful bidder.
  • the equity auction method is based on the auction information received from the user terminal 10 of the seller and/or the bid information received from the user terminal 10 of one or more bidders. It includes a step (S400) of determining.
  • the auction server 20 converts an amount between the bid amount of the successful bidder in the successful bidder group (eg, stake piece bid price) and the minimum guaranteed amount (eg, stake minimum bid price) desired by the seller as a selling price (eg, stake piece selling price). Decide.
  • the determined selling price of stake pieces is applied to at least some successful bidders (eg, all successful bidders) within the successful bidder group (S500).
  • the auction server 20 may determine the selling price of stake pieces to be applied to the entire group of successful bidders (S400).
  • the auction server 20 determines an amount between the bid price of the lowest successful bidder of the successful bidder group and the lower limit of the stake bid as the selling price of the stake (S400).
  • the auction server 20 determines the selling price of the stake pieces for the product as the selling price of the stake pieces for the total sales quantity of the stake pieces of the product (S400), and collectively applies it to all successful bidders included in the successful bidder group. Complete the payment processing (S500).
  • the settlement is completed at the highest stake bid price among non-successful bidders who are not included in the winning bidder group while being lower than the stake fragment bid price of the lowest successful bidder in the successful bidder group determined as the stake fragment selling price for the product. Then, at least some of the successful bidders in the successful bidder group may purchase the stakes at a price different from the bid price of the stakes they proposed.
  • Completion of the above payment is the completion of payment in which the unpaid bidder pays the successful bid amount after the successful bid (i.e., post-payment) or the bidder pays the bid amount in advance before the successful bid, and the difference between the prepaid amount and the successful bid amount is settled. (I.e. pre-payment) is included.
  • system 1 is configured such that the bidder proceeds to pay for the successful bid amount after the successful bid.
  • the auction server 20 transmits, to the successful bidder's user terminal 10, successful bid information including the determined stake piece measurement price, the number of successful bid stake pieces, and/or the payment amount (S500).
  • the auction server 20 requests payment from the successful bidder included in the successful bidder group by applying the selling price of stake pieces determined for the successful bidder group to the successful bidder group.
  • the payment amount of each successful bidder is determined based on the number of winning bidders and the determined selling price of the stakes.
  • the auction server 20 induces payment by notifying the successful bidder of the successful bid (S500).
  • the successful bid information may further include a payment deadline.
  • the payment deadline is a time limit during which a successful bidder can make a payment.
  • the auction server 20 may obtain the fact that payment has been completed from the external payment institution or the user terminal 10 (S500). The auction server 20 records the payment time, etc. in response to the successful bidder's payment performance (ie, payment completion fact), and processes the payment to be completed.
  • payment completion includes payment of the successful bid amount.
  • system 1 may be configured to participate in an auction while paying the bid amount when the bidder bids.
  • the bid amount depends on the bid price of the stakes and the number of stakes to be bid.
  • the bid amount is paid through a program that can use a payment method such as a credit card, a debit card, or an account transfer, for example a payment application or a website application.
  • the program of the payment means is stored in advance in the user terminal 10 of the bidder.
  • the auction server 20 receives information of completion of the pre-payment of the user terminal 10.
  • the information of the pre-payment completion includes the bid amount.
  • the bid amount may be paid in virtual currency (eg, point amount) in the system 1.
  • the user terminal 10 of the bidder transmits the bid information to the auction server 20 by including a pre-payment request further (S200).
  • the auction server 20 receives the bid information including the bid amount and the pre-payment request, in response to the pre-payment request, the auction server 20 calculates the amount of virtual currency corresponding to the bid amount from the balance of the virtual currency in the bidder's account. Will be subtracted.
  • the auction server 20 determines whether the pre-payment amount exceeds the final sales amount. If it exceeds, the auction server 20 returns the amount of the excess portion to the corresponding bidder, and proceeds to complete the payment (S500). That is, in the other embodiment, payment completion includes settlement of the pre-payment amount.
  • the form of return may be the same as or different from the form of payment.
  • pre-payment was performed using a credit card or the like, but the return of the difference may be performed in the form of points.
  • the auction server 20 transmits, to the successful bidder's user terminal 10, successful bid information including the determined stake piece measurement price, the number of successful bid stake pieces, and/or the payment amount (S500).
  • the auction server 20 may transmit the successful bid information to the user terminal 10 of the successful bidder by further including a return amount.
  • the bid amount is refunded.
  • FIG. 5 is a conceptual diagram of a process of determining a selling price of stake pieces according to an embodiment of the present invention.
  • the target of the auction is a specific original picture consisting of the total number of stakes of 10.
  • the number of stakes sold is 10, the weight of the stakes is equal, the lower limit of stake bids is 40,000 won, and the upper limit of stake bids is 100,000 won.
  • each bidder participated in an auction by setting one stake piece as the number of bid stake pieces.
  • a successful bidder group including 10 who offered a relatively high stake-piece bid price is determined (S200 and S300).
  • the auction server 20 determines 60,000 won, which is the highest stake-piece bid price among the stake-piece bid prices of the non-successful bidder, as the stake-piece selling price for the product, while lower than 70,000 won, which is the stake-piece bid price of the lowest successful bidder (S400).
  • the selling price of the stake pieces that 10 successful bidders wish to purchase is collectively determined to be 60,000 won (S400).
  • the determined selling price of the stake pieces is equally applied to all successful bidders in the successful bidder group, and payment is proceeded (S500).
  • the successful bidder who bids with 100,000 won has a payment gain of 40,000 won.
  • the successful bidder who bids for 70,000 won also has a payment gain of 10,000 won.
  • It may be further configured to provide additional services to a plurality of joint successful bidders who share ownership of the same products distributed in the equity auction system 1.
  • the auction service performed by the equity auction system 1 may satisfy the desire to occupy the product by providing digital prints of the product to joint successful bidders after selling the stake pieces through auction.
  • the auction server 20 may perform operations for providing digital prints to joint successful bidders, for example, whether to consent to acquisition of digital prints, or inquiries to a transport company.
  • Digital print is a type of reproduction that produces limited edition numbers of the original under the permission of the artist.For example, similar to the photo printing method, after taking high-resolution photos of the original, printing it as a pigment, a type of pigment, and putting it in a compressed acrylic frame. It is manufactured in a limited production method or in a variety of other types of manufacturing methods.
  • the difference according to the increase in the value of the auction product may be distributed to the joint successful bidders. Distribution is based on the share of each successful bidder.
  • profits generated by using the sold products can be distributed.
  • the use of a product includes, for example, a case where a third party rents the product for display.
  • each successful bidder can obtain the difference due to the increase in the value of their digital prints provided as an economic benefit.
  • the successful bidder group may be updated based on the bid price of the non-successful bidder's stake.
  • the added successful bidder who has been updated to the new lowest successful bidder, determines the bid price of the stake fragment as the selling price of the stake and requests payment.
  • the added successful bidder has the advantage of being able to purchase the product at the desired amount at the time of the bidding for the product for which the purchase opportunity has not been granted, and the seller and the auction service provider have the advantage of compensating for losses that may have occurred due to outstanding payment.
  • the auction server 20 may determine the selling price of each stake piece to be applied for each subgroup of the successful bidder group (S400).
  • the auction server 20 may form a plurality of subgroups from the successful bidder group.
  • the subgroup is formed based on the bid price of the winning bidder's stake. Then, the auction server 20 may differentially determine the selling price of stake pieces for each subgroup (S400).
  • the auction server 20 may determine the selling price of the stake pieces for each sub-group.
  • the selling price of stake pieces for each subgroup is determined by the amount between the bid price of the smallest successful bidder in the subgroup and the lower limit of the stake bid as the selling price of the stake pieces.
  • the selling price of the stake pieces of each subgroup is determined as the selling price of the stake pieces of each subgroup by the highest bidder's stake piece bid price among the bidder's stake piece bid prices lower than the stake piece bid price of the lowest successful bidder for each subgroup. do.
  • the bid price of the highest stake among the bid prices of the stakes of the bidders not included in the subgroup may be determined as the selling price of the stakes for the subgroup.
  • the successful bidder group includes a first subgroup that participated in a bid price of 100,000 won; A second subgroup that participated in a bid price of 90,000 won as a stake-sculpture bid; The third subgroup that participated in a bid price of 80,000 won as a stake-sculpture bid; And it may include a fourth sub-group that participated in a bid price of 70,000 won.
  • the selling price of stake pieces applied collectively to the first subgroup is lower than the bid price of the lowest successful bidder of the first subgroup (i.e., KRW 100,000), and is the most weighted among the bidders who are not included in the first subgroup. It is determined by the high stakes bid price (90,000 won).
  • the selling price of equity pieces applied to the second subgroup is set at 80,000 won. In this way, different selling prices of stakes for each subgroup may be applied. Then, the auction server 20 may settle a fee for each subgroup based on an amount obtained by subtracting the lower limit of the stake bid from the selling price of the stake pieces of each subgroup.
  • the auction server 20 may be further configured to provide certain benefits to some or all of the subgroups of the successful bidder group, or to individual successful bidders of the successful bidder group.
  • the certain benefit is an economic benefit that a successful bidder can receive as an effect of the auction system 1, that is, a benefit different from the amount obtained by subtracting the selling price of the stake piece by the bid price of the stake piece.
  • the certain benefits may include point accrual benefits, discount benefits, edition numbering, and other related product characteristics (eg, color, material, etc. of digital prints of auction product pictures).
  • the certain benefit may be granted based on the bid price of the winning bidder's stake.
  • the auction server 20 may assign edition numbers 1 to 3 to the first subgroup and edition numbers 4 to 5 to the second subgroup in the successful bidder group of FIG. 5.
  • the auction server 20 provides a frame of a digital print having a popular first color to the first subgroup, and a frame of a digital print having a less popular second color to the second subgroup. Can provide.
  • the auction server 20 earns 10% of the determined sales price for the first place in the bid price ranking, 9% for the second place, and 1% for the 10th place. You can earn.
  • the auction server 20 makes payment for an additional discount of 10% of the determined sales price for the first place bid price, 9% of the determined sales price for the second priority, and 1% for the 10th priority. I can do it.
  • the equity auction method may further include: determining (S600) an additional successful bidder if there is a non-paid successful bidder or the number of non-paid successful bidders.
  • the auction server 20 determines whether the successful bidder receives the abandonment message through the user terminal 10 of the successful bidder, or whether the successful bidder does not complete the payment until the payment completion time has elapsed (for example, until the payment completion time). If the auction server 20 does not acquire the fact that the payment has been completed), it is determined whether there is a non-payment successful bidder (S600).
  • the auction server 20 further selects an additional successful bidder to supplement the successful bidder group.
  • the auction server 20 may determine some of the non-successful bidders as additional successful bidders according to the stake piece bid price.
  • the additional successful bidder is a non-successful bidder who presented the highest staked bid price among non-successful bidders.
  • the auction server 20 determines additional successful bidders based on the bid time and/or the bid amount (S600). The bid time is early, and/or the non-successful bidder who presented a larger bid quantity is determined as an additional successful bidder (S600).
  • the auction server 20 may determine an additional successful bidder when the number of un-paid successful bid stakes exists by proceeding with payment for only a part of the number of the winning bidder's own winning stakes (S600).
  • the auction server 20 determines a separate selling price of the stake piece for the additional successful bidder (S600).
  • the separate selling price of stakes is a selling price different from existing successful bidders included in the successful bidder group.
  • the auction server 20 determines the bid price of the additional successful bidder as the selling price of the stake fragment for the additional successful bidder (S600).
  • the additional successful bidder may not have the difference compared to the expected amount as a gain.
  • the auction server 20 notifies the successful bid by sending the successful bid information to the additional successful bidder and induces payment (S500).
  • the successful bid information transmitted to the additional successful bidder includes the payment deadline.
  • the payment deadline may be a time later than the payment deadline transmitted to the existing successful bidder.
  • the auction server 20 may determine the previously determined selling price of the stake pieces as the selling price of the stake pieces applied to the additional successful bidder when the bid price of the stake pieces of the additional successful bidder is lower than the selling price of the stake pieces determined before the addition. (S600). As a result, it is possible to reduce the possibility of misuse through intentional reconsideration and equity issues with other successful bidders.
  • the equity auction method includes: calculating a fee for the seller (S700).
  • the auction server 20 calculates a commission for each successful bidder based on the amount of the stake price applied for each successful bidder minus the lower limit for the stake bid, and adds up the fees for each successful bidder to calculate the commission for the seller. Calculate.
  • the commission for each successful bidder may be part or all of the deducted amount.
  • the commission for each successful bidder may be based on a rate specified by an agreement between the seller and the service operator. If the selling price of stake pieces is applied differently for each subgroup, the fee for some successful bidders and that for some other successful bidders may be different.
  • the step (S700) includes the step of calculating the fee for the additional successful bidder.
  • the fee for the additional successful bidder is settled based on the amount of the equity bid lower limit deducted from the selling price of the stake pieces for the added successful bidder.
  • the fee includes an entry fee, and a fee that may occur in other distribution processes, such as a distribution fee, and may be referred to as a specific fee (eg, a purchase fee) according to an object to be charged.
  • the successful bidder owns a stake in the product by paying the payment amount based on the determined selling price of the stake piece. If there are multiple successful bidders for a single product, the multiple successful bidders will jointly own the product.
  • the payment amount of the successful bidder does not include a separate fee other than the above-described fees for the seller, and the successful bidder or seller can more accurately know the basis for calculating the fee at the auction.
  • the auction service provider can automatically settle the fee based on the amount of the stake deducting the lower limit of the stake bid from the selling price of the stake piece, so that resource consumption that may occur between the seller and the auction service provider (e.g., time to set the commission, etc.) ) Can be minimized.
  • the auction server 20 proceeds with an auction by performing the operation of FIG. 2.
  • the auction server 20 may store at least some of the information generated in the auction process as auction history information.
  • the equity auction system 1 may include a history storage 30 that stores auction history information.
  • the auction history storage 1 may be located inside the auction server 20 or outside as shown in FIG. 1.
  • the selling price of the stakes may be determined by a process different from the process described above.
  • the selling price of the stake pieces may be determined as the bid price of the lowest successful bidder included in the successful bidder group.
  • the auction may be terminated and the transaction may be concluded even though the total number of the bid stake pieces by the bidder until the preset time is less than the sales quantity of the stake pieces.
  • the process of determining the selling price of the stakes may be applied when the above-described non-successful bidder does not exist.
  • the auction itself when the total number of stake pieces for bid by a bidder is less than the number of stake pieces sold by a bidder by a predetermined time, the auction itself may be considered and the sale of the stake pieces may not be successful.
  • the equity auction system 1 may further include a prediction module 40 that generates (or learns) a releasability model.
  • the prediction module 40 is configured to learn a bid probability model to calculate a bid probability according to a product of a corresponding auction, a minimum bid lower limit price, and/or the number of bid stake pieces based on the auction history information that has been bid in the past.
  • the probability model may be generated further based on seller identity, product characteristics, and the like.
  • Auction possibility model is applied to the quantity of products included in the received auction information after receiving the auction information and before providing the auction information to the user. Can be calculated.
  • the probability of winning is based on the received auction information (eg, the number of sold stake pieces included in the auction information and the stake bid lower limit), SVM (support vector machine), SVDD (support vector data description), It may be generated using a machine learning algorithm such as support vector regression (SVR), artificial neural network (ANN), and K-means clustering algorithm.
  • SVM support vector machine
  • SVDD support vector data description
  • SVR support vector regression
  • ANN artificial neural network
  • K-means clustering algorithm K-means clustering algorithm
  • the auction server 20 receives the auction information from the seller and prior to notifying other users of the auction start, based on the product included in the received auction information, the number of stake pieces sold, and/or the lower limit of the stake bid, If an auction is conducted with the number of stake pieces sold, the probability of auction is calculated. In addition, when the possibility of reserving is more than a predetermined possibility, it may be further configured to transmit the reserving route to the user terminal 10 of the seller. Then, the seller is induced to adjust the minimum bid lower limit of the auction information. For this reason, the auction server 20 may increase the probability that the auction is successfully ended without being sold.
  • the auction server 20 may provide the seller with a new lower limit for stake bidding and/or the number of stake pieces for sale, which lowers the probability of bidding based on the result of calculating the probability of bidding.
  • the new stake bid lower limit and/or the number of stake pieces sold is an amount and/or number corresponding to the probability of winning bid.
  • the seller can obtain an effect of promoting his or her product to at least as many other users as the number of bidders in addition to the number of successful bidders who jointly own the product through the stake piece. This is because there is a possibility that the bidder will deliver the auction product to other users.
  • the method of auctioning the stake of a product as an auction target according to the above-described embodiments and the operation of the system for the auction may be at least partially implemented as a computer program and recorded on a computer-readable recording medium.
  • a program product composed of a computer-readable medium containing program code, which can be executed by a processor for performing any or all steps, operations, or processes described.
  • the computer-readable recording medium includes all types of recording devices that store data that can be read by a computer. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like. In addition, the computer-readable recording medium may be distributed over a computer system connected through a network, and computer-readable codes may be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing this embodiment may be easily understood by those of ordinary skill in the art to which this embodiment belongs.
  • the present invention enables joint ownership by dividing authors' rights (e.g., ownership) to tangible/intangible products into relatively low-priced shares, thereby lowering the threshold of investment in products such as artworks to the general public.
  • the availability of the award is expected to be very high.

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Abstract

Des modes de réalisation de l'invention concernent un procédé de mise aux enchères d'actions d'un produit, et un système de mise en œuvre dudit procédé, le procédé consistant : à déterminer, après l'écoulement d'une période prédéterminée, un groupe d'enchérisseurs gagnants comprenant l'enchérisseur gagnant le plus bas sur la base du prix d'enchère d'action fractionnaire d'un enchérisseur, du nombre d'actions fractionnaires soumises à l'enchère et du nombre d'actions fractionnaires soumises à la vente ; à déterminer un prix de vente d'action fractionnaire à appliquer à au moins certains enchérisseurs gagnants du groupe d'enchérisseurs gagnants, sur la base du prix d'enchère d'action fractionnaire de l'enchérisseur gagnant le plus bas et du prix d'enchère d'action fractionnaire d'enchérisseurs ayant échoué ; et à appliquer le prix de vente d'action fractionnaire à l'ensemble, ou au moins à une partie, des enchérisseurs gagnants du groupe d'enchérisseurs gagnants en vue de mener à bien le traitement de leur paiement.
PCT/KR2020/014191 2019-10-17 2020-10-16 Procédé de mise aux enchères d'actions d'un produit et système correspondant WO2021075922A1 (fr)

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