WO2018056689A1 - Procédé, dispositif et système pour fournir une réduction de post-paiement supplémentaire aléatoire pour une transaction commerciale électronique dans un marché ouvert - Google Patents

Procédé, dispositif et système pour fournir une réduction de post-paiement supplémentaire aléatoire pour une transaction commerciale électronique dans un marché ouvert Download PDF

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Publication number
WO2018056689A1
WO2018056689A1 PCT/KR2017/010303 KR2017010303W WO2018056689A1 WO 2018056689 A1 WO2018056689 A1 WO 2018056689A1 KR 2017010303 W KR2017010303 W KR 2017010303W WO 2018056689 A1 WO2018056689 A1 WO 2018056689A1
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WIPO (PCT)
Prior art keywords
random additional
additional discount
discount
seller
random
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PCT/KR2017/010303
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English (en)
Korean (ko)
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강찬고
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강찬고
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Publication date
Application filed by 강찬고 filed Critical 강찬고
Priority to US16/317,311 priority Critical patent/US20190244233A1/en
Priority to JP2018562241A priority patent/JP6616529B2/ja
Priority to CN201780067866.6A priority patent/CN109937428A/zh
Priority to SG11201901062RA priority patent/SG11201901062RA/en
Publication of WO2018056689A1 publication Critical patent/WO2018056689A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/387—Payment using discounts or coupons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing

Definitions

  • the present invention relates to a method, an apparatus and a system for providing additional discounts at random after payment in an e-commerce in an open market.
  • the present invention relates to a buyer in an open market that provides a virtual sales space online to an unspecified number of sellers.
  • online e-commerce namely, the online shopping market
  • Online shopping platforms can be largely divided into individual shopping malls, general shopping malls, and open markets.
  • the largest and most popular online shopping platform is an open market that provides a virtual sales space online for an unspecified number of sellers. Instead of opening up a sales space for an operator seller who operates an open market, he receives a certain sales fee from the seller.
  • Korean Patent Publication No. 10-2005-0101115 (published on October 20, 2005) provides a discount coupon, for example, about 50% of the payment amount.
  • the discount rate is provided, but the discount rate is reduced every time a certain period of time has elapsed, but the buyer cannot apply the discount coupon at the same time as the purchase, and the discount coupon can be applied only when purchasing another product through revisit.
  • the disadvantage of falling attractiveness there was a problem that there is no countermeasure that can be made up for the loss due to the discount offer.
  • the present invention has been proposed in the background as described above, when the purchaser selects one or more products in an open market that provides a virtual sales space online to an unspecified number of sellers, payment of the purchase price for all purchased products After the end is aimed to provide a method, apparatus and system to increase the buyer's desire to purchase by providing additional discounts at random from 1% to 100% based on the buyer's payment amount.
  • the present invention supports a discount amount based on a random additional discount by an open market operator other than the seller by using a fee paid by the seller to the open market operator according to the sale of the product, the seller has a final settlement price of 100% or less. It is an object of the present invention to provide a method, an apparatus and a system in which profits can be guaranteed even if they are sold free of charge.
  • the present invention is to provide a method, apparatus and system that can maximize the seller's sales without additional burden on the seller even if the random additional discount event continues 365 days a year.
  • the present invention since the open market operator provides a random additional discount for paid member buyers and / or paid member sellers, regardless of the discount amount support for the random additional discount, the benefits of the open market operator through the paid membership fee It is an object to provide a method, apparatus and system which can be guaranteed.
  • the present invention can increase the desire to purchase by displaying the resources of the random additional discount and the range of the random discount to the buyer in the open market, and can purchase the product at a substantially lower price even if you pay the membership fee for the paid membership It is an object of the present invention to provide a method, apparatus and system.
  • the present invention through the conditions of guaranteeing profits through paid members, random additional discounts within the range of sales commissions, induces transactions in a more favorable and more stable environment between buyers and sellers and open market operators to facilitate active commerce It is an object of the present invention to provide a method, apparatus and system that facilitates distribution and sales.
  • the random additional discount device registered at least one random additional discount target product from the seller terminal, random addition according to the payment of the purchase target product from the buyer terminal
  • the random additional discount device for receiving a discount request, and proposes a random additional discount price to the buyer terminal in response to the random additional discount request
  • Extracts a random additional discount amount according to the random additional discount request determines whether the extracted random additional discount amount satisfies a predetermined condition, and transmits the random additional discount price determined to satisfy the condition to the buyer terminal, and the condition If not satisfied, the process of determining whether the predetermined condition is satisfied again by extracting a new random additional discount amount is repeated.
  • the predetermined condition that the determined random additional discount amount D i must satisfy is determined as ⁇ C k - ⁇ D k ⁇ 0,
  • R T ⁇ R 1 + ⁇ R 2 +... ⁇ R k +... + ⁇ R M
  • the random additional discount device registered at least one random additional discount target product from the seller terminal, according to the payment of the purchase target product from the buyer terminal Receiving a random additional discount request, in response to the random additional discount request for the random additional discount device to propose a random additional discount price to the buyer terminal,
  • Extracts a random additional discount amount according to the random additional discount request determines whether the extracted random additional discount amount satisfies a predetermined condition, and transmits the random additional discount price determined to satisfy the condition to the buyer terminal, and the condition If not satisfied, the process of determining whether the predetermined condition is satisfied again by extracting a new random additional discount amount is repeated.
  • the predetermined condition to be satisfied by the determined random additional discount amount D i is determined as C T -D T ⁇ 0, where M sellers sell the product on the open market for a predetermined period of time.
  • the total result of selling goods by two sellers is summarized as follows.
  • R T ⁇ R 1 + ⁇ R 2 +... ⁇ R k +... + ⁇ R M
  • the predetermined condition that the determined random additional discount amount (D i ) must satisfy is C T -D T ⁇ 0, and ⁇ C k - ⁇ D k ⁇ 0, and ⁇ C k - ⁇ D
  • C T -D T ⁇ M TH Is determined to satisfy C T -D T ⁇ M TH If it satisfies the determined random additional discount price is transmitted to the buyer terminal, if the C T -D T ⁇ M TH condition is not satisfied, the new additional random discount amount is extracted to determine whether the predetermined condition is satisfied again Repeat the process
  • the M TH is the critical benefit of the open market operator on the sale of the goods of the M sellers during the predetermined period.
  • the random additional discount device displays the total amount of the discount support of the random additional discount service to the purchaser terminal.
  • the random additional discount method for achieving the above object, at least one random additional discount target product registered from the seller terminal, random additional discount according to the payment of the purchase target product from the buyer terminal
  • a random additional discount method provided by the random additional discount device that receives a request and proposes a random additional discount price to the buyer terminal in response to the random additional discount request.
  • Receiving at least one random additional discount target product together with seller information from the seller terminal Receiving payment completion information for a product to be purchased together with buyer information from the buyer terminal; Transmitting at least one random additional discount price to the buyer terminal in response to the payment completion information; And receiving a purchase intention corresponding to one of the random additional discount prices from the purchaser terminal.
  • the random additional discount price transmission step may include extracting a random additional discount amount, determining whether the extracted random additional discount amount satisfies a predetermined condition, and transmitting the random additional discount price determined to satisfy the condition to the purchaser terminal. If it does not satisfy the step of extracting a new random additional discount amount again to determine whether the predetermined condition is satisfied and transmits the random additional discount price determined by satisfying the condition to the buyer terminal,
  • the predetermined condition that the determined random additional discount amount D i must satisfy is determined as C T -D T ⁇ 0,
  • R T ⁇ R 1 + ⁇ R 2 +... ⁇ R k +... + ⁇ R M
  • the predetermined condition that the determined random additional discount amount (D i ) must satisfy is C T -D T ⁇ 0, and ⁇ C k - ⁇ D k ⁇ 0,
  • the M TH is the critical benefit of the open market operator on the sale of the goods of the M sellers during the predetermined period.
  • the random additional discount method may further include displaying a total amount of the discount support amount of the random additional discount service on the purchaser terminal.
  • the random additional discount method may further include transmitting a random additional discount request cover to the buyer terminal after the payment completion information receiving step, wherein the random additional discount request of the buyer terminal is transmitted to the buyer terminal. By the selection of the random additional discount request sign.
  • the random additional discount price is a price discounted 1% to 100% of the base price on the payment completion information.
  • the random additional discount price transmitting step may include: transmitting a first random additional discount price to the buyer terminal in response to the random additional discount request; Receiving a random additional discount request from the buyer terminal again; And transmitting a second random additional discount price to the purchaser terminal.
  • the purchase intention reception step from the purchaser terminal includes receiving a purchase intention corresponding to one of the first and second random additional discount prices.
  • a method, apparatus, and system are provided for enhancing the purchaser's desire to purchase by providing additional discounts randomly from 1% to 100% on a basis.
  • the seller pays the fee paid to the open market operator according to the sale of the product, so that the open market operator, not the seller, supports the discount amount according to the random additional discount, so that the final settlement price is less than or equal to the cost.
  • a method, apparatus, and system are provided for ensuring a profit even if the sale is 100% off for free.
  • FIG. 1 is a conceptual diagram of a random additional discount method after payment according to the present invention.
  • FIG. 2 is a block diagram of a random additional discount system after payment according to the present invention.
  • FIG. 3 is a flowchart of a random additional discount method after payment according to the present invention.
  • FIG. 4 is a block diagram of a random additional discount device after payment according to the present invention.
  • FIG. 1 is a conceptual diagram of a random additional discount method after payment according to the present invention.
  • the seller who sells the goods using the open market is the seller 30 and the open market manager 10 is just an online place where the goods can be sold. It's common for everyone to use the open market.
  • the buyer 20 pays for the product on the open market website, which is the website of the open market operator 10, due to the structure of the open market where the product is settled on the online open market website, the open market manager 10 Since the settlement including the calculation of the sales fee according to the sale of goods between the seller and the seller 30, the seller of the goods is not the open market operator 10 but the seller 30. Therefore, it is also the seller 30 to provide a discount when selling goods to promote sales.
  • the subject providing the random additional discount is the open market operator 10. That is, the basic concept of the random additional discount method after payment according to the present invention is that the open market operator 10 between 1% and 100% of the payment amount of the product after the buyer 20 pays the product in a normal manner. Provides an additional discount opportunity at a random rate, and the buyer pays the product again at a discounted price according to the random additional discount.
  • This re-payment process may be implemented in various forms, as will be described later.
  • the open market operator 10 is randomly selected within the range of 1% to 100% of the payment amount.
  • a random additional discount is provided at a rate, for example, 50% (S20), and then the buyer 20 pays the corresponding product again at a price of 50% which is a price to which the random additional discount is applied (S30).
  • the seller 30 and the open market operator 10 perform a settlement on the product settlement amount of the seller 30 sold for a predetermined period including the corresponding product (S40).
  • a product is a product, for example, 20% discount is provided by the seller 30, the buyer 20 once proceeds to the price of 80% (S10) . Then, the open market operator 10 provides a random additional discount of 50%, for example (S20), and the buyer finally applies the random additional discount and pays the product again at a discount of 40% of the normal price (S30). . Finally, the seller 30 and the open market operator 10 perform a settlement on the product settlement amount of the seller 30 sold for a predetermined period including the corresponding product (S40).
  • the first 20% discount is the usual discount amount that the seller 30 provides in spite of a decrease in his profits
  • the next 50% discount is the open market operator 10's decrease in his profits.
  • the discount amount provided is different in nature. That is, the 20% discount that is given initially is not included in the range of random additional discounts that are meant in the present invention. Therefore, in the present specification, all the discounts provided by the seller are applied to view the sales amount presented by the seller to the buyer as the basic purchase price, and the random additional discount after payment is added by the open market operator 10 based on the basic purchase price. It shall mean only to provide a discount.
  • 'additional discount after payment' refers to a random additional discount after payment after the buyer makes a first payment with a basic purchase price of a purchased product by cash or credit card as described with reference to FIG. 1.
  • the 1st payment is a confirmation of the purchase confirmation to purchase the product at the default purchase price, which is a temporary payment and a random additional discount is made after the payment.
  • the second payment is actually made at the discounted price (in this case, the actual payment is made only once), and after the first payment, a random additional discount is made after payment, so that the amount of the discount is given to the buyer at a predetermined point.
  • the buyer cancels the first payment and re-uses only the points It includes all such discounted price if you proceed with the second payment.
  • FIG. 2 is a block diagram of a random additional discount system after payment according to the present invention.
  • the entire system according to the present invention has a random additional discount connected with a plurality of buyer terminals 200, a plurality of seller terminals 300, and a PG (payment gateway) 400 through a known network.
  • System 100 is configured.
  • Random additional discount system 100 is a buyer management server 110, seller management server 120, random additional discount server 130, payment management server 140, settlement management server 150, open market web server 160 ), And when a function for performing a random additional discount service is given to a system for normal open market operation, it may be regarded as a random additional discount system 100.
  • the number of terminals or servers is shown by way of example for the purpose of effective description, and even when illustrated as a single terminal or server, only indicates that the user of the terminal is single and excludes the use of a plurality of terminals physically. Although not illustrated, a plurality of terminals or servers may be physically replaced by one integrated terminal or server. Accordingly, it will be apparent that some or all of the functions or configurations described below by way of example are not included in the scope of the present invention even if they are integrated and executed in other servers or other components.
  • the purchaser terminal 200 basically registers as a purchaser member in the purchaser management server 110 of the random additional discount system 100 through a procedure of paying a monthly fee, and then purchases a product to be opened on the open market web.
  • the server 160 searches and performs payment of goods. Since the buyer member is a paid member who pays a monthly fee, the revenue and expenses of the open market operator are covered by the paid membership fee, and the revenue and expenses of the open market operator are not affected by the discount grant for the random additional discount provided to the buyer. Do not.
  • the level of the paid member can be designated, and the random additional discount is according to the level.
  • the range of discount rates we can provide differentiated services to present higher average discount rates to higher grade members.
  • the differential service details for each customer are registered in the purchaser management server 110, and a random additional discount service for each customer is made accordingly.
  • the seller terminal 300 basically registers as a seller member in the seller management server 120 of the random additional discount system 100 through a procedure of paying the open market operator a predetermined sales fee according to the sale.
  • Product information such as basic information, images, and other sales conditions of the additional discount target product is registered in the open market web server 160 and / or the seller management server 120.
  • the seller may be a paid seller member who promises to pay a monthly fee, but even then the only difference is that the revenue and costs of the open market operator are covered by the paid member fees of the buyer and seller members. , That the profits and costs of the open market operator are not affected by the discount grants for random additional discounts to buyers, and that the sellers' profits and costs are not affected by the discount grants for random additional discounts. Do.
  • the seller terminal 300 may divide the sale product into a random additional discount target product and a random additional discount non-target product and register the open market web server 120.
  • the seller terminal 300 may set a random additional discount period for its products, set an expected sales for the corresponding period, and also set a random additional discount rate range presented to the buyer.
  • the financial burden due to the random additional discount is distributed with the open market operator, or registered as a seller with a high grade on the seller management server 120, and such setting authority is obtained from the open market operator. Should be awarded.
  • PG (400) refers to the electronic payment agent server, in the present invention in the online or offline market, the seller terminal 300, the seller at the time of electronic payment using the buyer's credit card or other payment means Point of Sales (POS) of the system, payment management server 140 and / or in conjunction with an external financial institution includes all of the server of the PG company for electronic payment or electronic payment.
  • the external financial institution preferably includes all credit card companies, banks, telecommunications companies, escrow companies, etc. to accommodate all the various payment means such as credit card, account transfer, virtual account, mobile phone payment, escrow payment.
  • the PG 400 When the purchaser requests payment at a random additional discounted price, the PG 400 is connected to the seller terminal 300, the seller's point of sales (POS) system, the payment management server 140, and / or an external financial institution to make an electronic payment. To electronic payment, and at this time, by interworking with the payment management server 140, the buyer and / or seller supports to re-pay the product at a random additional discount price again after the initial payment.
  • POS point of sales
  • the random additional discount system 100 may include a buyer management server 110, a seller management server 120, a random additional discount server 130, a payment management server 140, a settlement management server 150, and an open market web server ( 160).
  • the purchaser management server 110 provides a web page for registering and managing a buyer who wants to purchase a product using a random additional discount service in connection with the open market web server 160, and registers the personal information of the registered buyer member, Manage payment information, purchase information, ratings, etc.
  • the purchaser management server 110 may store various data necessary for the operation as a database and store it as a buyer management DB.
  • the buyer management DB may include personal information for each buyer (if the buyer is a corporation, corporate information) and payment information for each buyer. It is possible to measure basic personal information for each buyer, such as rating information for each buyer, fee information for each buyer, point information for each buyer, coupon information for each buyer, and various data required for e-commerce activities in the open market and the status of using the open market. Various indicator information is provided.
  • Buyer-specific payment information refers to the historical information that the buyer paid in the open market
  • buyer-specific rating information refers to the user rating determined by the random additional discount system 100 according to the use of the open market of the buyer
  • point information for each buyer Is the point information received by the buyer through the random additional discount when the random additional discount is provided in the form of point payment
  • coupon information for each buyer is the buyer according to the information of the coupon paid to the buyer, the status of using the coupon and the buyer's use of the coupon.
  • the seller management server 120 interoperates with the open market web server 160 and provides a web page for registering and managing a seller who wants to sell a product using a random additional discount service and registering and managing a target product.
  • the seller management server 120 may store various data necessary for the operation as a database and store it as a seller management DB.
  • a seller management DB individual / corporate information for each seller, payment information for each seller, rating information for each seller, and pay per seller It is possible to measure basic personal / corporate information such as membership fee information, point information by seller, coupon information by seller, event / promotion information by seller, and various data necessary for e-commerce activities in the open market and open market usage status.
  • Various indicator information is provided.
  • the payment information for each seller refers to the details of payments made in the open market for the seller's products
  • the rating information for each seller refers to a user rating determined by the random additional discount system 100 according to the seller's open market sales.
  • the point information for each point is the point information paid through the random additional discount for each seller's products when the random additional discount is provided in the form of point payment
  • the coupon information for each seller uses the information of the coupon paid by the seller and the coupon paid. Contains status information.
  • a seller may purchase a product as a buyer in an open market, in which case the information is stored in a buyer management DB as a buyer.
  • the buyer management DB and the seller management DB are not strictly separated according to the structure of the database, information as buyers and sellers may be managed by one DB for each individual or corporation.
  • the random additional discount management server 130 interoperates with the open market web server 160 and communicates with the purchaser terminal 200 by the buyer at a basic price (ie, a price presented by the seller or a discount presented by the seller itself. Price, for example, a discount rate between 1% and 100% is selected to determine a random additional discount price.
  • a basic price ie, a price presented by the seller or a discount presented by the seller itself.
  • Price for example, a discount rate between 1% and 100% is selected to determine a random additional discount price.
  • the random additional discount server 130 automatically calculates the random additional discounted price discounted by a predetermined ratio or amount relative to the base price of the product in response to the product payment completion of the buyer terminal 200 to the buyer terminal ( 200).
  • a random additional discount request sign eg, a button, a link, an advertisement, etc.
  • the random additional discount price may be presented to the purchaser terminal 200 in response.
  • the buyer can purchase the corresponding product without paying the price, and at this time, the purchaser terminal 200 displays only the intention to purchase the payment management server 140. Send it to
  • the random additional discount server 130 may provide a new random additional discount request cover together with the random additional discount price, and if the buyer is not satisfied with the random additional discount price, randomly adds again using the corresponding cover. The discount may be requested, and in response, the random additional discount server 130 may present the modified random additional discount price back to the purchaser terminal 200.
  • the purchaser may repeatedly request a random additional discount as many times as a predetermined random additional discount is possible.
  • the final purchase price may be the final random additional discount price, or may be a price selected by the buyer among the initial price and the random additional discount prices already presented.
  • the random additional discount server 130 may transmit a corresponding message to the buyer terminal 200.
  • the random additional discount server 130 is provided.
  • the buyer management server 110 and / or the seller management server 120 are searched to determine different discount rates according to the grades of the buyer and / or the seller. Additional discount prices can be offered.
  • the random additional discount server 130 may allow the purchase price to be determined as the initial random additional discount price or limit the number of random additional discount requests. In this case, the buyer may purchase a random additional discount item that increases the number of random additional discounts. Allowed.
  • the random additional discount item may be purchased for a fee through the purchaser terminal 200, or may be provided to the buyer as a premium through a predetermined event provided by the open market operator.
  • the number of random additional discounts for the own product is preset by the seller and registered in the seller management server 120, and the random additional discount server 130 is added randomly by referring to the seller management server 120. You can also perform a discount.
  • the random additional discount server 130 may store various data necessary for operation as a database and store it as a random additional discount DB.
  • the random additional discount DB includes a random additional discount price calculation algorithm used for determining a random additional discount price, for each seller. Rating information, rating information by buyer, random additional discount cover information, random additional discount coupon information, random additional discount information, random discount product information, open market promotion / event information, buyers and sellers apply random discount information Stored.
  • the rating information by seller and the rating information by buyer are the same as those stored in the seller management DB and the buyer management DB, respectively. According to the grades given to each seller and each buyer, the discount rate of the random additional discount is different or at least affects the discount rate decision. Used to.
  • the random discount cover information indicates to the buyer who selects the purchase of the random additional discount product, that the product is a random additional discount product, or when a buyer who receives one random additional discount price wants to receive another random additional discount price.
  • the cover information is provided to the buyer terminal to indicate that the random additional discount request is possible again.
  • Random additional discount coupon information is information about a coupon that additionally provides a random additional discount opportunity.
  • the number of random discounts is information indicating the number of random discounts that can be provided to a buyer who repeatedly requests a random additional discount for one purchase product, and the number of random discounts for each product, buyer, and seller can be set and stored. .
  • the random discount discount information is updated according to the contents of the coupon.
  • the random additional discount product information refers to the information of the random additional discount target product, and in addition to the random additional discount target product specified by the seller, the random additional discount system 100 is predetermined in advance or randomly added in real time during the purchase process at the request of the buyer. It also includes information on the random additional discount target product specified by the discount server 130.
  • Open market promotion / event information is information on various events or promotions provided by the open market operator and includes various information for reflecting a random discount process when a promotion or event is provided that affects the random discount process. do.
  • Random additional discount application information by buyer / seller is discount information received or paid by the random discount process for each buyer and seller.
  • Payment management server 140 is notified that the final purchase price is confirmed from the random additional discount server 130, in response to the buyer terminal 200, PG 400 and / or an external financial institution (not shown) Proceed with the buyer's random additional discount product payment and stores the record.
  • the payment management server 140 transmits purchase history information for each buyer to the buyer management server 110 and transmits sales history information for each seller to the seller management server 120.
  • the payment management server 140 may also transmit the sales history information for each seller to the settlement management server 150 so as to settle a discount subsidy according to a random additional discount and a sales fee for selling a product in the future between the seller and the open market operator. do.
  • the payment management server 140 may database various data necessary for operation to be stored as a payment DB, and the payment DB includes payment information for each buyer, payment information for each seller, and payment information for each product.
  • the payment DB includes payment information for each buyer, payment information for each seller, and payment information for each product.
  • Each buyer's payment information and seller's payment information is the same as that of the buyer management DB and seller management DB, respectively.
  • the product's payment information includes payment information for each product for all products sold through the open market. It includes price information before and after.
  • the Open Market Administrator collects the sales fee for the sale of the product using the random additional discount service after payment from the seller member, and receives the monthly fee by joining the seller member and the buyer member as the monthly paid member. By preserving the discount amount according to the random additional discount to each seller to ensure that the seller does not lose the selling price due to the random additional discount service after payment.
  • the settlement process for this is performed through the settlement management server 150 of the random additional discount system 100.
  • the settlement management server 150 preserves the discounted support money to be paid to each seller based on the sales and payment information for each seller and each product received from the payment management server 140, that is, the amount discounted by the random additional discount service after payment. Calculate the total amount of grant to do.
  • the settlement management server 150 receives the reduced sales fee from each seller by offsetting the total amount of discount support to be paid for each seller and the total amount of sales commission to be received from each seller.
  • the total amount of the discounted subsidy may be greater than the total sales commission for an individual seller, but the total amount of the discounted subsidy is less than the total sales commission, based on the total seller and buyer.
  • the settlement management server 150 may store a database of various data necessary for operation and store it as a settlement management DB, and the settlement management DB may include payment information for each seller, payment information for each buyer, calculation support discount for each seller, and discount for each buyer. Includes information on grant calculations, discounted grant calculations by period, sales commission information by seller, fee dues by seller, fee dues by buyer, and information on the use of cash / credit cards / gift certificates / other oil price regimes.
  • the discount subsidy calculation information for each seller, the discount subsidy calculation information for each buyer, and the discount subsidy calculation information for each period are stored in the discount subsidy calculation information for each product applied to the random additional discount by seller, buyer, and period.
  • Seller commission information by seller stores a certain commission (e.g., 5-30% of the selling price of the product, usually around 20% of the selling price), which each seller has provided or will provide to the open market operator according to the sale of each product.
  • the fee-based fee information by seller and the fee-based fee information by buyer are information about the fee paid by the seller and the buyer as open members.
  • Information of the settlement management DB is required to provide discount subsidies or points as a profit of an open market operator such as product sales fees, seller and buyer pay due information, in addition to the selling price of all products sold through the open market operation server 100. It should include all information about the amount of money that forms the underlying resources, and information about the cost of providing discounts or points, such as information about sellers, buyers, and discounted grants over time.
  • the open market web server 160 is a means for providing an online open market to buyers and sellers.
  • the open market web server 160 operates in conjunction with the servers of the random additional discount management system 100, and the buyer terminal 200 and the seller terminal 300. It serves as an interface with.
  • the payment of the product R (Revenue)
  • the amount that the open market operator receives from the seller according to the sale of the product is called the commission C (Commission)
  • the amount discounted by the random additional discount is called the discount subsidy D (Discount)
  • the open market operator's settlement will be -30% of the sales, resulting in a loss.
  • the sum of the basic amounts of the seller's products sold through additional discounts after payment during that period is called the seller's sales ⁇ R
  • sales fee ⁇ C the sum of the amount received by the open market operator from the seller in accordance with the sale of the product during the period
  • discount support fund ⁇ D the sum of the amount discounted by the random additional discount
  • R i R 1 + R 2 +... R i +... + R N
  • each discount support (D i ) is 1% to 100. Since it is determined randomly in the range of%, the software algorithm of the random additional discount server 130 can be designed to select each discount subsidy D i that always satisfies the condition? C?
  • the software algorithm determines whether the random additional discount amount extracted using the random function satisfies the condition, and if the condition is satisfied, presents the extracted random additional discount amount to the buyer and again if the condition is not satisfied, the random function again. Using to extract a new random additional discount amount.
  • the software algorithm satisfies the condition and if the buyer rejects the random additional discount presented to the buyer and requests a new random additional discount, the software algorithm extracts a new random additional discount using a random function again and determines whether the condition is satisfied. Process.
  • the software algorithm of the random additional discount server 130 may be designed to always satisfy the condition of? C?? D for all sellers on the open market.
  • the total result of merchandise sales by M sellers for a predetermined period may be summarized as follows.
  • R T ⁇ R 1 + ⁇ R 2 +... ⁇ R k +... + ⁇ R M
  • C k -D k It is advantageous for the open market operator not to lose for each seller by satisfying ⁇ 0, but in some cases, such as C k ⁇ D k . Even if the open market operator loses for a particular seller (k), the open market operator can more dynamically determine the random additional discount rate if the total sellers always see C T ⁇ D T and see no loss. This will maximize the buyer's motivation to buy.
  • the discount grant is randomly determined in the range of 1% to 100%, but the software algorithm of the random additional discount server 130 is designed to always satisfy C T -D T ⁇ 0. It is important to do.
  • the sales R i , sales commission C i , and discount support D for each sale of the product are the same. i is calculated and between each variable ⁇ C - from being ⁇ 0 ⁇ D each of the discount grant D i satisfies calculation is preferred.
  • the predetermined period may be different in calculating the seller's sales? R, the sales fee? C, and the discount support ?? For example, based on the seller's sales ⁇ R and / or sales commission ⁇ C for a given period in the past, calculate a discount grant ⁇ D to be applied for a given period of time after a point in time and satisfy ⁇ C- ⁇ D ⁇ 0. Each discounted grant D i You can also calculate
  • the future installment grant is calculated based on past sales trends, etc., even if ⁇ C past - ⁇ D future ⁇ 0 is satisfied, ⁇ C future (real - time) - ⁇ D future ( Real time) ⁇ 0. Therefore, even in this case, if the sum of fees for all past sellers is greater than the sum of discount subsidy up to a predetermined period in the future, such as C T past ⁇ D T, it may be possible to provide a random discount after payment.
  • the random additional discount server 130 may display the total amount of discount support money that can be discounted through the random additional discount service after payment on the purchaser terminal 200 to stimulate the purchaser's desire to purchase.
  • the total grant discounts are a seller off funding based on the total amount by the seller of the goods to the buyer to purchase displayed on the purchaser terminal (200) D k
  • One may or may total one off grant of an open market based on all of the open market sellers D T. Since the purchase motivation is stimulated by the buyer estimating the random additional discount amount for the purchased product based on the total amount of the discount subsidy, the process of displaying the total amount of the subsidy is thus an important factor in the present invention.
  • Total amount of discounted support at any moment D k And / or D T may be displayed as 0, but even in this case, it is preferable that a random additional discount service is provided at a discount rate between 1% and 100%.
  • the open market operator's settlement for a specific product seller (k) C k -D k or the open market operator's settlement for all product sellers C T -D T is usually a positive value, so Even if the total amount is 0, a random additional discount service may be provided.
  • the software algorithm of the random additional discount server 130 must operate to satisfy at least one of the following two conditions.
  • the random additional discount system 100 provides a real-time random additional discount discount service between the buyer terminal 200 and the seller terminal 300 in one or more countries through a global network, such a case In order to convert the access server to enable this when the buyer wants to use the random additional discount service after payment in another country in an environment where one or more servers of the random additional discount system 100 are used for each service region and country. Provide the function.
  • FIG. 3 is a flowchart of a random additional discount method after payment according to the present invention.
  • an account is created in the purchaser management server 110 through the open market web server 160 of the random discount system 100 providing the online open market in the purchaser terminal 200, and a paid member is registered (S310). At this time, a process of agreeing to pay a monthly fee as a paid membership fee may be accompanied.
  • the purchaser accesses the open market web server 160 using the purchaser terminal 200, searches for a product, selects a product to be purchased, and performs a first payment (S320).
  • the random additional discount server 130 sends a random additional discount request cover to the buyer terminal 200 that has performed the first payment, and the buyer terminal 200 randomly adds the random additional discount request by clicking the corresponding cover.
  • the transmission is sent to the discount server 130 (S330).
  • the buyer's primary payment signal replace the random additional discount request.
  • the random additional discount server 130 randomly determines the random additional discount amount (D i ) in response to the random additional discount request of the purchaser terminal 200 or in response to the payment of the product which is regarded as the random additional discount request (S340). Subsequently, it is checked whether the random additional discount amount D i satisfies the predetermined condition? C-? D? 0 (S350).
  • the random additional discount module uses the following conditional expression to determine the adequacy of the random additional discount Di. To judge.
  • C T is the sum of commissions that the open market operator receives from all sellers in accordance with the sale of goods for a period of time
  • D T is applied to all goods sold during the sale of goods for a period of time. The sum of the randomized discounted amount.
  • the random additional discount server 130 returns to the step of determining a new random additional discount amount (S340), and the condition of C T -D T ⁇ 0 If is satisfied to determine the appropriateness of the random additional discount (Di) again using the following condition equation (S350).
  • C k is the sum of commissions received from the seller (Seller k) in accordance with the sale of goods for the predetermined period
  • D k is each of the seller (k) during the sale of goods for the predetermined period The sum of random discounted amounts applied to the product.
  • the random additional discount server 130 displays the determined random additional discount amount Di on the purchaser terminal 200. (S360).
  • the random additional discount server 130 determines the appropriateness of the random additional discount amount Di using the following conditional expression.
  • the sum of the profits of the open market operator according to the sale of the product of the seller during the predetermined period is negative, the sum of the profits of the open market operator according to the sale of the goods of the whole seller including the seller during the predetermined period is the predetermined profit. If the threshold value M TH or more, the determined random additional discount amount Di is determined as the random additional discount amount Di to be provided to the purchaser terminal 200.
  • the process returns to the step of determining the random additional discount value Di (S340), and a new random additional discount amount Di through a random function. Is determined.
  • the random additional discount server 130 once the determined random additional discount amount (D i ) does not satisfy the above condition, returns to the random additional discount amount determining step (S340) and determines the random additional discount amount (D i ) again.
  • the random additional discount amount D i is repeated until the above condition is satisfied.
  • the random additional discount amount D i determined to satisfy the above condition and / or the random additional discount price after payment is displayed on the purchaser terminal 200 (S360).
  • the buyer proceeds with the second payment for the same product at the random additional discount price displayed on the buyer terminal 200 (S370).
  • the buyer who is not satisfied with the random additional discount price may send the random additional discount request to the random additional discount server 130 again using the purchaser terminal 200.
  • the random additional discount server 130 transmits the random additional discount price to the purchaser terminal 200
  • a cover page that queries whether the user is satisfied with the corresponding price or whether the user wants a random additional discount again to the buyer terminal 200.
  • Can provide In the case of a member who purchases a random additional discount item or the like, such a random additional discount process may be repeatedly provided.
  • the purchaser terminal 200 may select a desired price from among the presented random additional discount prices and perform the second payment (S370).
  • the payment management server 140 notifies the settlement management server 150 with the relevant payment data that the payment of the corresponding goods is completed, and the settlement records by buyer and seller at the settlement management server. This is a procedure for updating and storing.
  • the settlement performed at regular intervals between the open market operator and the seller the sum of the predetermined sales commission according to the sales amount or settlement amount for a predetermined period for each seller and the open market operator provided for real-time random additional discount of each product
  • the settlement management server 150 calculates the profit rate of the open market operator according to the random additional discount service after payment by comparing each amount, such as sales commission, monthly seller membership fee, monthly buyer membership fee, random additional discount amount, other separate costs, Cash flow management can be performed, and the changes in sales commissions, changes in paid membership fees, random additional discounts or discount rates, and other separate costs are reflected as the contents of the random additional discount service are adjusted. Changes in profit margin calculations and modified cash flow management can be performed.
  • the buyers and sellers Periodically, in the settlement management server, in addition to the profit rate calculation and cash flow management, the buyers and sellers perform predetermined accounting procedures to calculate the performance of each buyer and seller, and the buyer and / or seller are adjusted according to the adjusted grade.
  • Various random additional discount service contents may be adjusted, such as a range of random additional discount rates applied to a seller.
  • FIG. 4 is a block diagram of a random additional discount device after payment according to the present invention.
  • the random additional discount device 4500 includes a communication unit 470 for performing a network communication connection with at least one of the purchaser terminal 200, the seller terminal 300, the PG 400, and other external servers, and the random additional discount device ( A control unit 480 for controlling communication between the external terminal and the server and controlling the operation of each module, a storage unit 490 for storing various data and information necessary for a random additional discount service after payment; And an input / output unit 500 that performs input and output of the various information.
  • one or more software algorithms and related data may be bundled into functional modules 410 to 460. 4 illustrates this simultaneously.
  • the random additional discount manager device 400 is a buyer management module 410, seller management module 420, random additional discount consisting of various data and software algorithms required for the random additional discount service after payment Module 430, payment management module 440, settlement management module 450, and open market web module 560.
  • the random additional discount device 400 is a single computer system configured by modularizing purchaser management, seller management, random additional discount management, payment management, settlement management, and website management.
  • some or all of such modules may be configured in the form of hardware, middleware or software, and each function is similar to each server of the random additional discount system of FIG.
  • Embodiments according to the present invention described above may be embodied in the form of program instructions that can be executed by various computer components and recorded in a computer-readable recording medium.
  • the computer readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the computer-readable recording medium may be those specially designed and constructed for the present invention, or may be known and available to those skilled in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magnetic-optical media such as floptical disks. optical media) and memory devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware devices described herein may be configured to operate as one or more software modules to perform the processing according to the present invention, and vice versa.

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Abstract

La présente invention concerne un procédé, un dispositif et un système pour fournir de manière aléatoire un rabais de post-paiement supplémentaire pour une transaction commerciale électronique dans un marché ouvert et, en particulier, un procédé, un dispositif, et un système pour fournir une réduction de post-paiement supplémentaire aléatoire de 1 % à 100 % sur la base d'une somme payée par un acheteur, suite au paiement effectué lorsque l'acheteur a sélectionné et acheté un ou plusieurs produits dans un marché ouvert qui fournit une pluralité de vendeurs non spécifiés avec un espace de vente virtuel en ligne.
PCT/KR2017/010303 2016-09-20 2017-09-20 Procédé, dispositif et système pour fournir une réduction de post-paiement supplémentaire aléatoire pour une transaction commerciale électronique dans un marché ouvert WO2018056689A1 (fr)

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US16/317,311 US20190244233A1 (en) 2016-09-20 2017-09-20 Method, device and system for providing random additional post-payment discount for electronic commercial transaction in open market
JP2018562241A JP6616529B2 (ja) 2016-09-20 2017-09-20 オープンマーケット上の電子商取引において決済後のランダム追加割引を提供する方法、装置およびシステム
CN201780067866.6A CN109937428A (zh) 2016-09-20 2017-09-20 公开市场的电子商务中的结算后提供随机追加折扣的方法、装置及系统
SG11201901062RA SG11201901062RA (en) 2016-09-20 2017-09-20 Method, device, and system for providing random additional post-payment discount for electronic commercial transaction in open market

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