WO2021068123A1 - 一种移动广告效果的确认方法及装置 - Google Patents

一种移动广告效果的确认方法及装置 Download PDF

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Publication number
WO2021068123A1
WO2021068123A1 PCT/CN2019/110111 CN2019110111W WO2021068123A1 WO 2021068123 A1 WO2021068123 A1 WO 2021068123A1 CN 2019110111 W CN2019110111 W CN 2019110111W WO 2021068123 A1 WO2021068123 A1 WO 2021068123A1
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Prior art keywords
mobile device
data
remaining space
mobile
advertisement
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PCT/CN2019/110111
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English (en)
French (fr)
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谢峰
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上海荟萃网络科技有限公司
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Priority to CN201980015407.2A priority Critical patent/CN113039570A/zh
Priority to PCT/CN2019/110111 priority patent/WO2021068123A1/zh
Publication of WO2021068123A1 publication Critical patent/WO2021068123A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to the field of mobile Internet advertising, and in particular to a method and device for confirming the effect of mobile advertising.
  • Mobile advertising business is usually completed by the roles of advertisers, advertiser APPs, advertising service providers, developers, and developer APPs. Developers need to integrate the SDK provided by advertising service providers in their developer APP to display advertising content to their users and make profits.
  • the advertisement content is usually the promotional materials of the advertiser's APP provided by the advertiser.
  • the effect that advertisers expect is generally that users in the developer APP will see, click, download and install the advertiser APP.
  • the SDK provided by the advertising service provider can usually only track the request, display and click of the advertisement, and cannot know whether the advertiser’s APP has been downloaded and installed. The main reason why the download and installation behavior cannot be traced is that the download and installation process occurs in the app store page (or app store APP), not in the developer APP.
  • advertising service providers need to rely on the data provided by the advertiser to return (ie, postback) to obtain advertising performance data, including whether APP downloads and installations occur after the advertisement is clicked. Since advertising service providers cannot effectively track whether the advertiser’s APP is downloaded and installed, advertising service providers have long relied on advertisers to provide download and installation data. This leads to the issue of mutual trust between advertisers and advertising service providers. Advertising service providers are concerned that advertisers will miss part of the performance data (ie, "deductions"), and advertisers are also concerned about the abuse of relevant data returned by them.
  • the technical problem to be solved by the present invention is to provide a method for realizing more accurate inference and confirmation of download and installation events in view of the above-mentioned defects of the prior art, so that advertising service providers can confirm the effect of advertising more clearly and quickly. And it does not require advertisers and developers to do additional work or data disclosure method and device for confirming the effect of mobile advertising.
  • the technical solution adopted by the present invention to solve its technical problem is to construct a method for confirming the effect of mobile advertising, which includes the following steps:
  • A) SDK displays mobile advertisements to mobile device users according to its own business logic
  • step B) Click to trigger the mobile advertisement, and perform step C) or step C');
  • the SDK obtains the basic information of the mobile device and the initial mobile device remaining space data pair through code in the mobile device background process; the initial mobile device remaining space data pair includes the initial mobile device Remaining space and current time information;
  • step E Determine whether the loop end condition is met, if yes, go to step G); otherwise, go to step F);
  • step D Obtain the remaining space data pair of the mobile device cyclically, and return to step D); the remaining space data pair of the mobile device includes the remaining space of the mobile device and current time information;
  • G Use the remaining space data of the mobile device to construct a data sequence with time information, and upload the data sequence and the basic data of the ad click event to the server;
  • the server judges whether the download and installation of the advertiser APP occurs after the mobile advertisement is clicked through calculation and model matching and comparison, and stores the judgment result in the database.
  • the loop end condition is that the preset time is exceeded, the remaining space of the mobile device changes less than the set value for a set number of consecutive times, or the collection task is unexpectedly terminated and cannot continue.
  • the step G) further includes:
  • the server judges whether the download and installation of the advertiser’s APP has occurred according to the following judgment logic: Moves sorted by time from far to nearest Whether the remaining space data of the device shows a continuous downward trend as a whole; whether the difference between the maximum and minimum remaining space of the mobile device is equivalent to the size of the advertiser's APP; whether the average speed of the remaining space of the mobile device decreases with the current network connection type Match; whether there are more than a set number of data points in the data sequence for judgment and evaluation.
  • the basic data of the advertisement click event includes at least the unique ID of the mobile click event, the basic information of the mobile device, the current network connection type and status, and the unique number of the mobile device.
  • the present invention also relates to a device for realizing the method for confirming the above-mentioned mobile advertisement effect, including:
  • Advertising display unit used by the SDK to display mobile ads to mobile device users according to its own business logic
  • Advertisement trigger unit used to click to trigger the mobile advertisement
  • Page jump unit used for the system to jump to the relevant page of the application store
  • Spatial data pair acquisition unit used to obtain the basic information of the mobile device and the initial remaining space data pair of the mobile device through code in the background process of the mobile device while the click occurs; the initial remaining space of the mobile device The data pair includes the remaining space of the initial mobile device and current time information;
  • Waiting unit used to wait for the set time
  • Cycle judging unit used to judge whether the cycle end condition is met
  • Circulation acquisition unit used to cyclically acquire the remaining space data pair of the mobile device; the remaining space data pair of the mobile device includes the remaining space of the mobile device and current time information;
  • Data sequence construction unit used to construct a data sequence with time information using the remaining space data of the mobile device, and upload the data sequence and the basic data of the advertisement click event to the server;
  • Download and installation judging unit the server judges whether the download and installation of the advertiser's APP occurs after the mobile advertisement is clicked through calculation and model matching and comparison, and stores the judgment result in the database.
  • the loop ending condition is that the preset time is exceeded, the remaining space of the mobile device changes less than the set value for consecutively set times, or the collection task is unexpectedly terminated and cannot be continued.
  • the data sequence construction unit further includes:
  • Data construction module used to use the remaining space data of the mobile device to form a group of chronologically sorted data on the remaining space of the mobile device, that is, a data sequence with time information;
  • Compression encoding module used to compress and encode the data sequence
  • Data upload module used to upload the compressed and encoded data sequence and the basic data of the ad click event to the server.
  • the server judges whether the download and installation of the advertiser APP has occurred according to the following judgment logic: the remaining space data of the mobile device sorted by time from far to nearest, Whether there is a continuous downward trend as a whole; whether the difference between the maximum and minimum remaining space of the mobile device is equivalent to the size of the advertiser's APP; whether the average speed of the decline of the remaining space of the mobile device matches the current network connection type; the Whether there are more than the set number of data points in the data sequence for judgment and evaluation.
  • the basic data of the advertisement click event includes at least the unique ID of the mobile click event, the basic information of the mobile device, the current network connection type and status, and the unique number of the mobile device.
  • the method and device for confirming the effect of mobile advertising of the present invention have the following beneficial effects: since the SDK displays mobile advertisements to mobile device users according to its own business logic; clicks to trigger mobile advertisements; while the click occurs, the SDK is in the background of the mobile device
  • the basic information of the mobile device and the initial remaining space data pair of the mobile device are obtained through the code; the remaining space data pair of the mobile device is cyclically obtained; the remaining space data pair of the mobile device is used to construct a data sequence with time information, and the data sequence and
  • the basic data of the advertisement click event is uploaded to the server; the server judges whether the download and installation of the advertiser APP occurs after the mobile advertisement is clicked through calculation and model matching.
  • the present invention realizes more accurate inference and confirmation of the download and installation events , So that advertising service providers can more clearly and quickly confirm the effect of advertising, and does not require advertisers and developers to do additional work or data disclosure.
  • FIG. 1 is a flowchart of an embodiment of the method and device for confirming the effect of mobile advertising according to the present invention
  • 3 is a specific flow chart of using the remaining space data of the mobile device to construct a data sequence with time information in the embodiment, and uploading the data sequence and basic data of an advertisement click event to the server;
  • Figure 4 is a schematic diagram of the structure of the device in the embodiment.
  • FIG. 1 is a flow chart of the method for confirming the effect of mobile advertising in this embodiment.
  • the method for confirming the effect of mobile advertising includes the following steps:
  • Step S01 SDK displays mobile advertisements to mobile device users according to its own business logic:
  • the advertising service provider provides media parties (developers) with SDKs that support advertising display and statistics functions, including Google Android and Apple (iOS) operating system.
  • the developer completes the integration and docking, and integrates the SDK into the developer APP.
  • the SDK is used to initiate ad requests and display mobile ads at a specific time, and to record mobile ad requests, displays, and click events.
  • advertising service providers include any service providers that provide SDK related advertising functions, including but not limited to advertising intermediary service providers (also called “advertising platforms” or “ad networks”), advertising aggregation Service providers (also called “ad aggregation platform” or “SSP”), and advertising data analysis service providers, etc.
  • advertising intermediary service providers also called “advertising platforms” or “ad networks”
  • advertising aggregation Service providers also called “ad aggregation platform” or “SSP”
  • advertising data analysis service providers etc.
  • the SDK displays a mobile advertisement to mobile device users based on its own business logic.
  • Mobile devices include smartphones, smart watches, or tablet computers that can run Google Android or Apple iOS operating systems.
  • Step S02 Click to trigger the mobile advertisement: In this step, the user sees this mobile advertisement, and then clicks to trigger the mobile advertisement. After performing this step, perform step S03 or step S03'.
  • Step S03' The system will jump to the relevant page of the application store: in this step, after the mobile advertisement is displayed to the user, the user may click on the mobile advertisement and be directed to the application store page (or application store APP) by the system. The system will jump to the relevant page of the app store, and the user can download the advertiser APP and install it.
  • Step S03 When the click occurs, the SDK obtains the basic information of the mobile device and the initial remaining space data pair of the mobile device through the code in the background process of the mobile device: In this step, when the click occurs, the SDK will be in the background of the mobile device In the process, the basic information of the mobile device and the initial mobile device remaining space data pair are obtained through the code.
  • the initial mobile device remaining space data pair specifically includes the initial mobile device remaining space S0 and current time information T0.
  • the SDK will immediately call the system interface to obtain the current remaining space S0 of the mobile device and the current time information T0, which is recorded as [T0,S0]. After executing this step, go to step S04.
  • Step S04 Wait for the set time: In this step, set a timer, in the next period of time (such as 30 minutes), every small time interval, that is, wait for the set time t (such as 2 seconds) , Will get the current remaining space of the mobile device again.
  • a timer in the next period of time (such as 30 minutes), every small time interval, that is, wait for the set time t (such as 2 seconds) , Will get the current remaining space of the mobile device again.
  • Step S05 Determine whether the loop end condition is met: in this embodiment, the loop end condition is that the preset time is exceeded, the remaining space of the mobile device changes less than the set value for consecutively set times, or the collection task is unexpectedly terminated and cannot be continued. In other words, it is necessary to implement continuous collection of the remaining space of the mobile device in the SDK. When an advertisement click occurs, the continuous collection task will be started immediately until the preset time is exceeded, or the remaining space of the device changes slightly (such as ⁇ 10kB), or the collection task terminates unexpectedly and cannot continue. In this step, it is judged whether the loop end condition is satisfied, if the result of the judgment is yes, then step S07 is executed; otherwise, step S06 is executed.
  • Step S06 Obtain the remaining space data pair of the mobile device cyclically:
  • the remaining space data pair [Tn, Sn] of the mobile device is obtained cyclically, and the remaining space data pair of the mobile device includes the remaining space Sn of the mobile device and the current time information Tn.
  • the SDK will obtain a set of remaining space Sn of the mobile device and current time information Tn every time t before the relevant loop termination condition is not met. After performing this step, return to step S04.
  • Step S07 Use the remaining space data pair of the mobile device to construct a data sequence with time information, and upload the data sequence and the basic data of the advertisement click event to the server: in this step, use the remaining space data pair of the mobile device to construct a data sequence with time information
  • DataSet_S constitutes a group of continuously changing data DataSet_S of the remaining space of the equipment sorted by time. After the SDK completes the collection and processing of the DataSet_S, it will be reported to the server along with the basic data of the ad click event.
  • the basic data of the advertisement click event includes at least the unique ID of the mobile click event, the basic information of the mobile device, the current network connection type and status, and the unique number of the mobile device.
  • DataSet_S should show a more obvious continuous downward trend. If the user clicks on the advertisement and does not download and install, DataSet_S will not show a more obvious continuous downward trend. The judgment of whether there is a specific trend in DataSet_S is usually performed on the server.
  • Step S08 The server judges whether the download and installation of the advertiser’s APP occurs after the mobile advertisement is clicked through calculation and model matching and comparison, and stores the judgment result in the database:
  • the server adopts the received data sequence DataSet_S. A series of calculations and model matching are compared to make a judgment on whether the download and installation have occurred after the advertisement is clicked.
  • the server After the server receives the data sequence DataSet_S, it judges whether the download and installation of the advertiser APP has occurred according to the following judgment logic: Whether the remaining space data of the mobile device sorted by time from far to near shows a continuous downward trend as a whole ; Whether the difference between the maximum and minimum of the remaining space of the mobile device is equivalent to the size of the advertiser’s APP; whether the average speed of the decline in the remaining space of the mobile device matches the current network connection type (optional); whether the data sequence is greater than A set number of (enough) data points are used for judgment and evaluation. Among them, the standard of whether there are enough data points depends on the requirement of judgment accuracy, which is a variable coefficient, and the value is generally not less than 4.
  • the SDK After obtaining the judgment result, the SDK stores the judgment result and the ad click event ID and other information into the database for subsequent analysis.
  • the method for confirming the effect of mobile advertising of the present invention collects data on the continuous change of the remaining space of the mobile device within a period of time after the advertisement is clicked through the SDK, and analyzes the data to realize more accurate inference and confirmation of the advertiser’s APP download and installation events , So that advertising service providers can more clearly and quickly confirm the effect of advertising, and does not require advertisers and developers to do additional work or data disclosure.
  • step S07 can be further refined, and the refined flowchart is shown in FIG. 3.
  • the above step S07 further includes:
  • Step S71 Use the remaining space data of the mobile device to form a group of time-ordered data of the remaining space of the mobile device, that is, a data sequence with time information: in this step, use the remaining space data of the mobile device to form a group of time-ordered data.
  • the remaining space of the mobile device continuously changes data, that is, the data sequence DataSet_S with time information.
  • Step S72 compresses and encodes the data sequence:
  • the data sequence DataSet_S with time information obtained through the above method is collected by the SDK, and a certain degree of preprocessing is performed on the data sequence DataSet_S, such as: compressing and coding.
  • Step S73 Upload the compressed and encoded data sequence and the basic data of the advertisement click event to the server: upload the compressed and encoded data sequence and the basic data of the advertisement click event to the server of the advertisement intermediary service provider for analysis and processing.
  • the acquired data sequence DataSet_S with time information and the basic data of the advertisement click event can also be directly submitted to the server of the advertisement intermediary service provider for analysis and processing.
  • This embodiment also relates to a device for realizing the above method for confirming the effect of mobile advertising.
  • a schematic structural diagram of the device is shown in FIG. 4.
  • the device includes an advertisement display unit 1, an advertisement trigger unit 2, and a page jump list. 3'. Spatial data pair acquisition unit 3, waiting unit 4, loop judgment unit 5, loop acquisition unit 6, data sequence construction unit 7, and download installation judgment unit 8.
  • the advertisement display unit 1 is used for the SDK to display mobile advertisements to mobile device users according to its own business logic.
  • Mobile devices include smartphones, smart watches, or tablet computers that can run Google Android or Apple iOS operating systems.
  • advertising service providers provide media parties (developers) with SDKs that support advertising display and statistical functions, including Google Android and Apple iOS operating systems.
  • the developer completes the integration and docking, and integrates the SDK into the developer APP.
  • the SDK is used to initiate advertisement requests and display mobile advertisements at specific times, and to record mobile advertisement requests, displays, and click events.
  • advertising service providers include any service providers that provide SDK related advertising functions, including but not limited to advertising intermediary service providers (also called “advertising platforms” or “ad networks”), advertising aggregation Service providers (also known as “ad aggregation platform” or “SSP”), and advertising data analysis service providers, etc.
  • advertising intermediary service providers also called “advertising platforms” or “ad networks”
  • advertising aggregation Service providers also known as “ad aggregation platform” or “SSP”
  • advertising data analysis service providers etc.
  • the advertisement trigger unit 2 is used to click to trigger a mobile advertisement.
  • Page jump list 3' is used for the system to jump to the relevant page of the app store; the user may click on the mobile ad and be directed to the app store page (or app store APP) by the system, at which time the system will jump to the app store Users can download the advertiser’s APP and install it.
  • the spatial data pair acquisition unit 3 is used to obtain the basic information of the mobile device and the initial remaining space data pair of the mobile device through the code in the background process of the mobile device while the click occurs. Including the remaining space S0 of the initial mobile device and current time information T0. In other words, after the advertisement click occurs, the SDK will immediately call the system interface to obtain the current remaining space S0 of the mobile device and the current time information T0, which is recorded as [T0,S0].
  • the waiting unit 4 is used to wait for a set time. Specifically, set a timer, in the next period of time (such as 30 minutes), every small time interval, that is, after waiting for a set time t (such as 2 seconds), the mobile device will be acquired again The current remaining space.
  • the loop judging unit 5 is used to judge whether the loop end condition is satisfied.
  • the loop end condition is that the preset time is exceeded, the remaining space of the mobile device changes less than the set value for consecutively set times, or the collection task is unexpectedly terminated and cannot continue. In other words, it is necessary to implement continuous collection of the remaining space of the mobile device in the SDK. When an advertisement click occurs, the continuous collection task will be started immediately until the preset time is exceeded, or the remaining space of the device changes slightly (such as ⁇ 10kB), or the collection task terminates unexpectedly and cannot continue.
  • the cyclic acquisition unit 6 is configured to cyclically acquire the remaining space data pair [Tn, Sn] of the mobile device; the remaining space data pair of the mobile device includes the remaining space Sn of the mobile device and the current time information Tn.
  • the SDK will obtain a set of remaining space Sn of the mobile device and current time information Tn every time t before the relevant loop termination condition is not met.
  • the data sequence constructing unit 7 is used to construct a data sequence DataSet_S with time information using the remaining space data of the mobile device, and upload the data sequence DataSet_S and the basic data of the advertisement click event to the server. Specifically, after the SDK completes the collection and processing of the DataSet_S, it will be reported to the server together with the basic data of the ad click event.
  • the basic data of the advertisement click event includes at least the unique ID of the mobile click event, the basic information of the mobile device, the current network connection type and status, and the unique number of the mobile device.
  • DataSet_S should show a more obvious continuous downward trend. If the user clicks on the advertisement and does not download and install, DataSet_S will not show a more obvious continuous downward trend. The judgment of whether there is a specific trend in DataSet_S is usually performed on the server.
  • the download and installation judging unit 8 is used by the server to judge whether the download and installation of the advertiser's APP occurs after the mobile advertisement is clicked through calculation and model matching and comparison, and store the judgment result in the database. Specifically, after the server receives the data sequence DataSet_S, it judges whether the download and installation of the advertiser APP has occurred according to the following judgment logic: Whether the remaining space data of the mobile device sorted by time from far to near shows a continuous downward trend as a whole ; Whether the difference between the maximum and minimum of the remaining space of the mobile device is equivalent to the size of the advertiser’s APP; whether the average speed of the decline in the remaining space of the mobile device matches the current network connection type (optional); whether the data sequence is greater than A set number of (enough) data points are used for judgment and evaluation. Among them, the standard of whether there are enough data points depends on the requirement of judgment accuracy, which is a variable coefficient, and the value is generally not less than 4.
  • the device of the present invention collects data on the continuous change of the remaining space of the mobile device within a period of time after the advertisement is clicked through the SDK, and analyzes the data to realize more accurate inference and confirmation of the advertiser’s APP download and installation events, allowing the advertisement service provider It can confirm the effect of advertising more clearly and quickly, and does not require additional work or data disclosure by advertisers and developers.
  • the data sequence construction unit 7 further includes a data construction module 71, a compression encoding module 72, and a data upload module 73; wherein, the data construction module 71 is used to form a set of time-ordered pairs of data from the remaining space of the mobile device The remaining space of the mobile device continuously changes data, that is, the data sequence with time information; the compression encoding module 72 is used to compress and encode the data sequence; the data upload module 73 is used to compress and encode the data sequence and the basis of the advertisement click event The data is uploaded to the server.
  • the advertisement service provider detects that the advertisement click occurs, it continues to collect the remaining space data of the mobile device for a period of time, and judges whether the download and installation occur after the click according to the data sequence DataSet_S.
  • the invention realizes more accurate inference and confirmation of downloading and installation events, allowing advertisement service providers to confirm the effect of advertisement placement more clearly and quickly, and does not require advertisers and developers to make additional work or data disclosure.

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Abstract

本发明公开了一种移动广告效果的确认方法及装置，方法包括如下步骤：SDK展示移动广告；点击触发移动广告；在点击发生的同时，SDK在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对；当满足循环结束条件时，利用移动设备剩余空间数据对构造带有时间信息的数据序列，将数据序列和广告点击事件基础数据上传到服务器；服务器通过运算和模型匹配比对，对移动广告点击后是否发生广告主APP的下载及安装进行判断，并将判断结果存入数据库。本发明实现对下载及安装事件的较准确的推断和确认，让广告服务商能够更清晰和快速的确认广告投放的效果，并且不需要广告主和开发者做出额外工作或数据披露。

Description

一种移动广告效果的确认方法及装置 技术领域
本发明涉及移动互联网广告领域，特别涉及一种移动广告效果的确认方法及装置。
背景技术
移动广告业务通常由广告主、广告主APP、广告服务商、开发者和开发者APP等角色共同协作完成。开发者需要在其开发者APP内整合广告服务商提供的SDK，向其用户展示广告内容并获利。广告内容通常是广告主提供的广告主APP的宣传资料。广告主所期望的效果，一般是开发者APP中的用户会看到、点击以及下载和安装广告主APP。广告服务商提供的SDK，通常仅能追踪到广告的请求、展示和点击，并不能获知广告主APP是否被下载和安装。无法追踪到下载和安装行为的主要原因是，下载和安装过程发生在应用商店页面(或应用商店APP)内，并不在开发者APP内。
通常情况下，广告服务商需要依靠广告主提供的数据回传(即postback)获得广告效果数据，包括广告点击后是否发生了APP下载以及安装。由于广告服务商无法对广告主APP是否被下载和安装实现有效追踪，所以长期以来广告服务商依赖于广告主提供下载和安装数据。这导致了广告主和广告服务商之间的互相信任问题。广告服务商担心广告主漏传一部分效果数据(即“扣量”)，广告主也担心广告服务商滥用其回传的相关数据。
发明内容
本发明要解决的技术问题在于，针对现有技术的上述缺陷，提供一种实现对下载及安装事件的较准确的推断和确认，让广告服务商能够更清晰和快速的确认广告投放的效果，并且不需要广告主和开发者做出额外工作或数据披露的移动广告效果的确认方法及装置。
本发明解决其技术问题所采用的技术方案是：构造一种移动广告效果的确认方法，包括如下步骤：
A)SDK根据自身的业务逻辑，向移动设备用户展示移动广告；
B)点击触发所述移动广告，执行步骤C)或步骤C')；
C')系统将跳转到应用商店的相关页面；
C)在点击发生的同时，所述SDK在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对；所述初始的移动设备剩余空间数据对包括初始移动设备剩余空间和当前时间信息；
D)等待设定时间；
E)判断是否满足循环结束条件，如是，执行步骤G)；否则，执行步骤F)；
F)循环获取移动设备剩余空间数据对，返回步骤D)；所述移动设备剩余空间数据对包括移动设备剩余空间和当前时间信息；
G)利用所述移动设备剩余空间数据对构造带有时间信息的数据序列，将所述数据序列和广告点击事件基础数据上传到服务器；
H)所述服务器通过运算和模型匹配比对，对移动广告点击后是否发生广告主APP的下载及安装进行判断，并将判断结果存入数据库。
在本发明所述的移动广告效果的确认方法中，所述循环结束条件为超出预设时间、连续设定次数移动设备剩余空间变化幅度小于设定值或收集任务意外终止无法继续。
在本发明所述的移动广告效果的确认方法中，所述步骤G)进一步包括：
G1)利用所述移动设备剩余空间数据对构成一组按时间排序的移动设备剩余空间连续变化数据，即带有时间信息的数据序列；
G2)对所述数据序列进行压缩和编码；
G3)将压缩和编码后的数据序列以及广告点击事件基础数据上传到所述服务器。
在本发明所述的移动广告效果的确认方法中，所述服务器收到所述数据序列后，按照如下判断逻辑判断是否发生了广告主APP的下载及安装：按时间由 远至近排序后的移动设备剩余空间数据，是否整体呈现出连续的下降趋势；移动设备剩余空间的最大值和最小值之差，是否与广告主APP的体积相当；移动设备剩余空间下降的平均速度是否和当前网络连接类型相匹配；所述数据序列中是否有大于设定数量的数据点用于判断和评估。
在本发明所述的移动广告效果的确认方法中，所述广告点击事件基础数据至少包括移动点击事件的唯一ID、移动设备的基础信息、当前网络连接类型和状态以及移动设备唯一编号。
本发明还涉及一种实现上述移动广告效果的确认方法的装置，包括：
广告展示单元：用于SDK根据自身的业务逻辑，向移动设备用户展示移动广告；
广告触发单元：用于点击触发所述移动广告；
页面跳转单元：用于系统将跳转到应用商店的相关页面；
空间数据对获取单元：用于在点击发生的同时，所述SDK在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对；所述初始的移动设备剩余空间数据对包括初始移动设备剩余空间和当前时间信息；
等待单元：用于等待设定时间；
循环判断单元：用于判断是否满足循环结束条件；
循环获取单元：用于循环获取移动设备剩余空间数据对；所述移动设备剩余空间数据对包括移动设备剩余空间和当前时间信息；
数据序列构造单元：用于利用所述移动设备剩余空间数据对构造带有时间信息的数据序列，将所述数据序列和广告点击事件基础数据上传到服务器；
下载安装判断单元：用于所述服务器通过运算和模型匹配比对，对移动广告点击后是否发生广告主APP的下载及安装进行判断，并将判断结果存入数据库。
在本发明所述的装置中，所述循环结束条件为超出预设时间、连续设定次数移动设备剩余空间变化幅度小于设定值或收集任务意外终止无法继续。
在本发明所述的装置中，所述数据序列构造单元进一步包括：
数据构造模块：用于利用所述移动设备剩余空间数据对构成一组按时间排序的移动设备剩余空间连续变化数据，即带有时间信息的数据序列；
压缩编码模块：用于对所述数据序列进行压缩和编码；
数据上传模块：用于将压缩和编码后的数据序列以及广告点击事件基础数据上传到所述服务器。
在本发明所述的装置中，所述服务器收到所述数据序列后，按照如下判断逻辑判断是否发生了广告主APP的下载及安装：按时间由远至近排序后的移动设备剩余空间数据，是否整体呈现出连续的下降趋势；移动设备剩余空间的最大值和最小值之差，是否与广告主APP的体积相当；移动设备剩余空间下降的平均速度是否和当前网络连接类型相匹配；所述数据序列中是否有大于设定数量的数据点用于判断和评估。
在本发明所述的装置中，所述广告点击事件基础数据至少包括移动点击事件的唯一ID、移动设备的基础信息、当前网络连接类型和状态以及移动设备唯一编号。
实施本发明的移动广告效果的确认方法及装置，具有以下有益效果：由于SDK根据自身的业务逻辑，向移动设备用户展示移动广告；点击触发移动广告；在点击发生的同时，SDK在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对；循环获取移动设备剩余空间数据对；利用移动设备剩余空间数据对构造带有时间信息的数据序列，将数据序列和广告点击事件基础数据上传到服务器；服务器通过运算和模型匹配比对，对移动广告点击后是否发生广告主APP的下载及安装进行判断，本发明实现对下载及安装事件的较准确的推断和确认，让广告服务商能够更清晰和快速的确认广告投放的效果，并且不需要广告主和开发者做出额外工作或数据披露。
附图说明
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述 中的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1为本发明移动广告效果的确认方法及装置一个实施例中方法的流程图；
图2为所述实施例中移动广告效果的确认方法的流程框图；
图3为所述实施例中利用移动设备剩余空间数据对构造带有时间信息的数据序列，将数据序列和广告点击事件基础数据上传到服务器的具体流程图；
图4为所述实施例中装置的结构示意图。
具体实施方式
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
在本发明移动广告效果的确认方法及装置实施例中，其移动广告效果的确认方法的流程图如图1所示。图2为本实施例中移动广告效果的确认方法的流程框图。图1中，该移动广告效果的确认方法包括如下步骤：
步骤S01 SDK根据自身的业务逻辑，向移动设备用户展示移动广告：本实施例中，广告服务商向媒体方(开发者)提供支持广告展示和统计功能的SDK，包括谷歌安卓(Google Android)和苹果(Apple iOS)操作系统。由开发者完成整合和对接，将SDK整合到开发者APP中，该SDK用于在特定时机发起广告请求和展示移动广告，并对移动广告的请求、展示和点击事件做相关的记录。值得一提的是，本实施例中，广告服务商包括了任何提供广告相关功能SDK的服务商，包括但不限于广告中介服务商(也称“广告平台”或“广告网络”)、广告聚合服务商(也称“广告聚合平台”或“SSP”)、以及广告数据分析服务商等。
本步骤中，SDK根据自身的业务逻辑，向移动设备用户展示一条移动广告。移动设备包括可以运行谷歌安卓(Google Android)或苹果(Apple iOS)操作系统智能手机、智能手表或平板电脑等。
步骤S02点击触发移动广告：本步骤中，用户看到这条移动广告，然后点击触发移动广告。执行完本步骤，执行步骤S03或步骤S03'。
步骤S03'系统将跳转到应用商店的相关页面：本步骤中，当移动广告展示给用户后，用户有可能会点击该移动广告并被系统导向应用商店页面(或应用商店APP)，此时系统将跳转到应用商店的相关页面，用户可以下载广告主APP并安装。
步骤S03在点击发生的同时，SDK在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对：本步骤中，在点击发生的同时，SDK会在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对，该初始的移动设备剩余空间数据对具体包括初始移动设备剩余空间S0和当前时间信息T0。换言之，在广告点击发生以后，SDK会立刻调用系统接口获取一次移动设备的当前剩余空间S0和当前时间信息T0，记做[T0,S0]。执行完本步骤，执行步骤S04。
步骤S04等待设定时间：本步骤中，设置一个定时器，在接下来的一段时间(如30分钟)内，每隔一个较小的时间间隔，即等待设定时间t(如2秒)后，会再获取一次移动设备的当前剩余空间。
步骤S05判断是否满足循环结束条件：本实施例中，循环结束条件为超出预设时间、连续设定次数移动设备剩余空间变化幅度小于设定值或收集任务意外终止无法继续。换言之，需要在SDK中实现对移动设备剩余空间的持续性收集，当广告点击发生后，会立即启动该项持续收集任务，直至超出预设时间，或连续一定次数设备剩余空间变化幅度微小(如<10kB)，或收集任务意外终止无法继续。本步骤中，判断是否满足循环结束条件，如果判断的结果为是，则执行步骤S07；否则执行步骤S06。
步骤S06循环获取移动设备剩余空间数据对：本步骤中，循环获取移动设备剩余空间数据对[Tn,Sn]，该移动设备剩余空间数据对包括移动设备剩余空间Sn和当前时间信息Tn。换言之，在未满足相关循环结束条件前，SDK将每隔时间t再获取一组移动设设备剩余空间Sn和当前时间信息Tn。执行完本步骤，返回步骤S04。
步骤S07利用移动设备剩余空间数据对构造带有时间信息的数据序列，将数据序列和广告点击事件基础数据上传到服务器：本步骤中，利用移动设备剩余空间数据对构造带有时间信息的数据序列DataSet_S，构成一组按时间排序的设备剩余空间连续变化数据DataSet_S。SDK完成对DataSet_S的收集和处理工作后，会将其与广告点击事件基础数据一起上报到服务器。该广告点击事件基础数据至少包括移动点击事件的唯一ID、移动设备的基础信息、当前网络连接类型和状态以及移动设备唯一编号等。
如果用户在点击广告后，发生了下载和安装，则DataSet_S应当呈现较明显的连续下降趋势。如果用户点击广告后并未发生下载和安装，则DataSet_S不会呈现较明显的连续下降趋势。对于DataSet_S是否存在特定趋势的判断，通常会在服务器进行。
步骤S08服务器通过运算和模型匹配比对，对移动广告点击后是否发生广告主APP的下载及安装进行判断，并将判断结果存入数据库：本步骤中，服务器根据收到的数据序列DataSet_S，通过一系列运算和模型匹配比对，对广告点击后是否发生了下载及安装做出判断。具体而言，服务器收到数据序列DataSet_S后，按照如下判断逻辑判断是否发生了广告主APP的下载及安装：按时间由远至近排序后的移动设备剩余空间数据，是否整体呈现出连续的下降趋势；移动设备剩余空间的最大值和最小值之差，是否与广告主APP的体积相当；移动设备剩余空间下降的平均速度是否和当前网络连接类型相匹配(可选)；数据序列中是否有大于设定数量(足够多)的数据点用于判断和评估。其中，数据点是否足够多的标准取决于对判断准确率的要求，为可变系数，取值一般不少于4。
得到判断结果后，SDK将该判断结果和该次广告点击事件ID等信息存入数据库，以备后续分析使用。
本发明的移动广告效果的确认方法通过SDK收集广告点击后一段时间内移动设备剩余空间连续变化数据，并通过对该数据进行分析，实现对广告主APP下载、安装事件的较准确的推断和确认，让广告服务商能够更清晰和快速的确认广告投放的效果，并且不需要广告主和开发者做出额外工作或数据披露。
对于本实施例而言，上述步骤S07还可以进一步细化，其细化后的流程图如图3所示。图3中，上述步骤S07进一步包括：
步骤S71利用移动设备剩余空间数据对构成一组按时间排序的移动设备剩余空间连续变化数据，即带有时间信息的数据序列：本步骤中，利用移动设备剩余空间数据对构成一组按时间排序的移动设备剩余空间连续变化数据，即带有时间信息的数据序列DataSet_S。
步骤S72对数据序列进行压缩和编码：本步骤中，通过上述方式获取的带有时间信息的数据序列DataSet_S，由SDK完成收集后，对数据序列DataSet_S做一定程度的预处理，如：进行压缩和编码。
步骤S73将压缩和编码后的数据序列以及广告点击事件基础数据上传到服务器：将压缩和编码后的数据序列以及广告点击事件基础数据上传到广告中介服务商的服务器进行分析和处理。当然，实际应用中，在要求不高的情况下，也可以将获取的带有时间信息的数据序列DataSet_S以及广告点击事件基础数据直接提交给广告中介服务商的服务器进行分析和处理。
本实施例还涉及一种实现上述移动广告效果的确认方法的装置，该装置的结构示意图如图4所示，图4中，该装置包括广告展示单元1、广告触发单元2、页面跳转单3'、空间数据对获取单元3、等待单元4、循环判断单元5、循环获取单元6、数据序列构造单元7和下载安装判断单元8。
其中，广告展示单元1用于SDK根据自身的业务逻辑，向移动设备用户展示移动广告。移动设备包括可以运行谷歌安卓(Google Android)或苹果(Apple iOS)操作系统智能手机、智能手表或平板电脑等。具体而言，广告服务商向媒体方(开发者)提供支持广告展示和统计功能的SDK，包括谷歌安卓(Google Android)和苹果(Apple iOS)操作系统。由开发者完成整合和对接，将SDK整合到开发者APP中，该SDK用于在特定时机发起广告请求和展示移动广告，并对移动广告的请求、展示和点击事件做相关的记录。值得一提的是，本实施例中，广告服务商包括了任何提供广告相关功能SDK的服务商，包括但不限于广告中介服务商(也称“广告平台”或“广告网络”)、广告聚合服务商(也称“广告聚合平台”或“SSP”)、以及广告数据分析服务商等。
广告触发单元2用于点击触发移动广告。
页面跳转单3'用于系统将跳转到应用商店的相关页面；用户有可能会点击该移动广告并被系统导向应用商店页面(或应用商店APP)，此时系统将跳转到应用商店的相关页面，用户可以下载广告主APP并安装。
空间数据对获取单元3用于在点击发生的同时，SDK在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对，该初始的移动设备剩余空间数据对具体包括初始移动设备剩余空间S0和当前时间信息T0。换言之，在广告点击发生以后，SDK会立刻调用系统接口获取一次移动设备的当前剩余空间S0和当前时间信息T0，记做[T0,S0]。
等待单元4用于等待设定时间。具体而言，设置一个定时器，在接下来的一段时间(如30分钟)内，每隔一个较小的时间间隔，即等待设定时间t(如2秒)后，会再获取一次移动设备的当前剩余空间。
循环判断单元5用于判断是否满足循环结束条件。循环结束条件为超出预设时间、连续设定次数移动设备剩余空间变化幅度小于设定值或收集任务意外终止无法继续。换言之，需要在SDK中实现对移动设备剩余空间的持续性收集，当广告点击发生后，会立即启动该项持续收集任务，直至超出预设时间，或连续一定次数设备剩余空间变化幅度微小(如<10kB)，或收集任务意外终止无法继续。
循环获取单元6用于循环获取移动设备剩余空间数据对[Tn,Sn]；移动设备剩余空间数据对包括移动设备剩余空间Sn和当前时间信息Tn。换言之，在未满足相关循环结束条件前，SDK将每隔时间t再获取一组移动设设备剩余空间Sn和当前时间信息Tn。
数据序列构造单元7用于利用移动设备剩余空间数据对构造带有时间信息的数据序列DataSet_S，将数据序列DataSet_S和广告点击事件基础数据上传到服务器。具体而言，SDK完成对DataSet_S的收集和处理工作后，会将其与广告点击事件基础数据一起上报到服务器。该广告点击事件基础数据至少包括移动点击事件的唯一ID、移动设备的基础信息、当前网络连接类型和状态以及移动设备唯一编号等。
如果用户在点击广告后，发生了下载和安装，则DataSet_S应当呈现较明显的连续下降趋势。如果用户点击广告后并未发生下载和安装，则DataSet_S不会 呈现较明显的连续下降趋势。对于DataSet_S是否存在特定趋势的判断，通常会在服务器进行。
下载安装判断单元8用于服务器通过运算和模型匹配比对，对移动广告点击后是否发生广告主APP的下载及安装进行判断，并将判断结果存入数据库。具体而言，服务器收到数据序列DataSet_S后，按照如下判断逻辑判断是否发生了广告主APP的下载及安装：按时间由远至近排序后的移动设备剩余空间数据，是否整体呈现出连续的下降趋势；移动设备剩余空间的最大值和最小值之差，是否与广告主APP的体积相当；移动设备剩余空间下降的平均速度是否和当前网络连接类型相匹配(可选)；数据序列中是否有大于设定数量(足够多)的数据点用于判断和评估。其中，数据点是否足够多的标准取决于对判断准确率的要求，为可变系数，取值一般不少于4。
本发明的装置通过SDK收集广告点击后一段时间内移动设备剩余空间连续变化数据，并通过对该数据进行分析，实现对广告主APP下载、安装事件的较准确的推断和确认，让广告服务商能够更清晰和快速的确认广告投放的效果，并且不需要广告主和开发者做出额外工作或数据披露。
本实施例中，该数据序列构造单元7进一步包括数据构造模块71、压缩编码模块72和数据上传模块73；其中，数据构造模块71用于利用移动设备剩余空间数据对构成一组按时间排序的移动设备剩余空间连续变化数据，即带有时间信息的数据序列；压缩编码模块72用于对数据序列进行压缩和编码；数据上传模块73用于对压缩和编码后的数据序列以及广告点击事件基础数据上传到服务器。
总之，由广告服务商在侦测到广告点击发生后，持续收集一段时间的移动设备剩余空间数据，并根据数据序列DataSet_S对点击后是否产生了下载和安装进行判断。本发明实现对下载及安装事件的较准确的推断和确认，让广告服务商能够更清晰和快速的确认广告投放的效果，并且不需要广告主和开发者做出额外工作或数据披露。
以上所述仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (10)

  1. 一种移动广告效果的确认方法，其特征在于，包括如下步骤：
    A)SDK根据自身的业务逻辑，向移动设备用户展示移动广告；
    B)点击触发所述移动广告，执行步骤C)或步骤C')；
    C')系统将跳转到应用商店的相关页面；
    C)在点击发生的同时，所述SDK在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对；所述初始的移动设备剩余空间数据对包括初始移动设备剩余空间和当前时间信息；
    D)等待设定时间；
    E)判断是否满足循环结束条件，如是，执行步骤G)；否则，执行步骤F)；
    F)循环获取移动设备剩余空间数据对，返回步骤D)；所述移动设备剩余空间数据对包括移动设备剩余空间和当前时间信息；
    G)利用所述移动设备剩余空间数据对构造带有时间信息的数据序列，将所述数据序列和广告点击事件基础数据上传到服务器；
    H)所述服务器通过运算和模型匹配比对，对移动广告点击后是否发生广告主APP的下载及安装进行判断，并将判断结果存入数据库。
  2. 根据权利要求1所述的移动广告效果的确认方法，其特征在于，所述循环结束条件为超出预设时间、连续设定次数移动设备剩余空间变化幅度小于设定值或收集任务意外终止无法继续。
  3. 根据权利要求1所述的移动广告效果的确认方法，其特征在于，所述步骤G)进一步包括：
    G1)利用所述移动设备剩余空间数据对构成一组按时间排序的移动设备剩余空间连续变化数据，即带有时间信息的数据序列；
    G2)对所述数据序列进行压缩和编码；
    G3)将压缩和编码后的数据序列以及广告点击事件基础数据上传到所述服务器。
  4. 根据权利要求1所述的移动广告效果的确认方法，其特征在于，所述服务器收到所述数据序列后，按照如下判断逻辑判断是否发生了广告主APP的下 载及安装：按时间由远至近排序后的移动设备剩余空间数据，是否整体呈现出连续的下降趋势；移动设备剩余空间的最大值和最小值之差，是否与广告主APP的体积相当；移动设备剩余空间下降的平均速度是否和当前网络连接类型相匹配；所述数据序列中是否有大于设定数量的数据点用于判断和评估。
  5. 根据权利要求1至4任意一项所述的移动广告效果的确认方法，其特征在于，所述广告点击事件基础数据至少包括移动点击事件的唯一ID、移动设备的基础信息、当前网络连接类型和状态以及移动设备唯一编号。
  6. 一种实现如权利要求1所述的移动广告效果的确认方法的装置，其特征在于，包括：
    广告展示单元：用于SDK根据自身的业务逻辑，向移动设备用户展示移动广告；
    广告触发单元：用于点击触发所述移动广告；
    页面跳转单元：用于系统将跳转到应用商店的相关页面；
    空间数据对获取单元：用于在点击发生的同时，所述SDK在移动设备后台进程中通过代码获取到移动设备的基础信息及初始的移动设备剩余空间数据对；所述初始的移动设备剩余空间数据对包括初始移动设备剩余空间和当前时间信息；
    等待单元：用于等待设定时间；
    循环判断单元：用于判断是否满足循环结束条件；
    循环获取单元：用于循环获取移动设备剩余空间数据对；所述移动设备剩余空间数据对包括移动设备剩余空间和当前时间信息；
    数据序列构造单元：用于利用所述移动设备剩余空间数据对构造带有时间信息的数据序列，将所述数据序列和广告点击事件基础数据上传到服务器；
    下载安装判断单元：用于所述服务器通过运算和模型匹配比对，对移动广告点击后是否发生广告主APP的下载及安装进行判断，并将判断结果存入数据库。
  7. 根据权利要求6所述的装置，其特征在于，所述循环结束条件为超出预设时间、连续设定次数移动设备剩余空间变化幅度小于设定值或收集任务意外终止无法继续。
  8. 根据权利要求6所述的装置，其特征在于，所述数据序列构造单元进一步包括：
    数据构造模块：用于利用所述移动设备剩余空间数据对构成一组按时间排序的移动设备剩余空间连续变化数据，即带有时间信息的数据序列；
    压缩编码模块：用于对所述数据序列进行压缩和编码；
    数据上传模块：用于将压缩和编码后的数据序列以及广告点击事件基础数据上传到所述服务器。
  9. 根据权利要求6所述的装置，其特征在于，所述服务器收到所述数据序列后，按照如下判断逻辑判断是否发生了广告主APP的下载及安装：按时间由远至近排序后的移动设备剩余空间数据，是否整体呈现出连续的下降趋势；移动设备剩余空间的最大值和最小值之差，是否与广告主APP的体积相当；移动设备剩余空间下降的平均速度是否和当前网络连接类型相匹配；所述数据序列中是否有大于设定数量的数据点用于判断和评估。
  10. 根据权利要求6至9任意一项所述的装置，其特征在于，所述广告点击事件基础数据至少包括移动点击事件的唯一ID、移动设备的基础信息、当前网络连接类型和状态以及移动设备唯一编号。
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