WO2021051874A1 - Information pushing method and related device - Google Patents

Abstract

An information pushing method and a related device, relating to data analysis. The method comprises: obtaining occupational information of a user (201); performing field analysis on the occupational information to obtain multiple fields (202); matching the multiple fields with an occupational field corpus to obtain at least one occupational field (203); searching a database for N pieces of public welfare activity information matching the at least one occupational field (204), wherein N is a positive integer; and sending, to a terminal, a push message carrying the N pieces of public welfare activity information (205). The method is beneficial to accurate information pushing, and the method is applicable to smart communities, thereby promoting the construction of smart cities.

Description

Information pushing method and related device

This application claims the September 16, 2019 filed Chinese Patent Application No. 2019108699252, entitled priority to "an information delivery method and associated apparatus" of the Chinese Patent Application, the entire content of which is incorporated by reference in the present application in.

Technical field

This application relates to the field of computer technology, and in particular to an information push method and related devices.

Background technique

With the rapid development of Internet technology, the combination of public welfare activities and the Internet has become more and more in-depth, and a large number of public welfare platforms have also emerged. Nowadays, signing up for public welfare activities on public welfare platforms has become a new trend now.

However, when using the existing public welfare platform, the inventor found that the current public welfare platform cannot achieve accurate information push when pushing public welfare activities to users.

Summary of the invention

The embodiments of the present application provide an information pushing method and related devices, and implementing the embodiments of the present application is conducive to the accurate pushing of information.

The first aspect of the embodiments of the present application provides an information push method, including:

Obtain user's professional information;

Perform field analysis processing on the occupation information to obtain multiple fields;

Matching the multiple fields with an occupation field corpus to obtain at least one occupation field;

Find N public welfare activity information matching the at least one occupation field from the database, where N is a positive integer;

Send a push message carrying the information of the N public welfare activities to the terminal.

The second aspect of the embodiments of the present application provides an information push device, including:

Processing module, used to obtain user's professional information;

The processing module is configured to call a field analysis algorithm to process the occupation information to obtain multiple fields;

The processing module is configured to match the multiple fields with an occupation field corpus to obtain at least one occupation field;

The processing module is configured to search for N public welfare activity information matching the at least one occupation field from a database, where N is a positive integer;

The sending module is used to send a push message carrying the N public welfare activity information to the terminal.

The third aspect of the embodiments of the present application provides an electronic device for pushing information, including a processor, a memory, a communication interface, and one or more programs, wherein the one or more programs are stored in the memory, and Instructions that are generated to be executed by the processor to perform the following steps:

Obtain the occupation information of the user; perform field analysis processing on the occupation information to obtain multiple fields; match the multiple fields with the occupation field corpus to obtain at least one occupation field; search for the at least one occupation field from the database N pieces of public welfare activity information matching the fields, where N is a positive integer; sending a push message carrying the N pieces of public welfare activity information to the terminal.

The fourth aspect of the embodiments of the present application provides a computer-readable storage medium, where the computer-readable storage medium is used to store a computer program, and the stored computer program is executed by the processor to implement the following steps:

Obtain the occupation information of the user; perform field analysis processing on the occupation information to obtain multiple fields; match the multiple fields with the occupation field corpus to obtain at least one occupation field; search for the at least one occupation field from the database N pieces of public welfare activity information matching the fields, where N is a positive integer; sending a push message carrying the N pieces of public welfare activity information to the terminal.

It can be seen that in the above technical solution, the occupation information of the user is obtained; the field analysis processing is performed on the occupation information to obtain a plurality of fields; the plurality of fields are matched with the occupation field corpus to obtain at least one occupation field; At least one occupation field queries N public welfare activity information from the database, realizes the acquisition of public welfare activity information based on occupation information, and finally pushes the public welfare activity information to the terminal, so as to realize the push of public welfare activity information strongly related to their professional information based on the user's professional information , Realize the accurate push of information, and improve the enthusiasm and interest of users to participate. In addition, this application is also applicable to smart communities, which promotes the construction of smart cities by realizing accurate information push.

Description of the drawings

In order to more clearly describe the technical solutions in the embodiments of the present application or the prior art, the following will briefly introduce the drawings that need to be used in the description of the embodiments or the prior art. Obviously, the drawings in the following description are only These are some embodiments of the present application. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative work.

among them:

FIG. 1A is a schematic structural diagram of a communication system provided by an embodiment of this application;

FIG. 1B is a schematic structural diagram of a server provided by an embodiment of this application;

FIG. 2 is a schematic flowchart of an information pushing method provided by an embodiment of the application;

FIG. 3 is a schematic flowchart of another information pushing method provided by an embodiment of the application;

FIG. 4A is a schematic flowchart of another information pushing method provided by an embodiment of this application;

4B is a schematic diagram of a night time period setting interface provided by an embodiment of the present application;

FIG. 5 is a schematic diagram of a server structure of a hardware operating environment involved in an embodiment of the application.

detailed description

The technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by a person of ordinary skill in the art without creative work shall fall within the protection scope of this application.

Detailed descriptions are given below.

The terms "first" and "second" in the specification and claims of this application and the above-mentioned drawings are used to distinguish different objects, rather than to describe a specific sequence. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions. For example, a process, method, system, product, or device that includes a series of steps or units is not limited to the listed steps or units, but optionally includes unlisted steps or units, or optionally also includes Other steps or units inherent in these processes, methods, products or equipment.

First, referring to FIG. 1A, FIG. 1A is a schematic structural diagram of a communication system provided by an embodiment of the application. The communication system may include a server 110 and a terminal 120 that are interconnected through a network. The server 110 can implement all the functions mentioned in the embodiments of the present application, but is not limited to all the functions mentioned in the embodiments of the present application. The terminal 120 can implement all the functions mentioned in the embodiments of the present application, but is not limited to all the functions mentioned in the embodiments of the present application.

Referring to FIG. 1B, FIG. 1B is a schematic structural diagram of a server 110 as an example of an embodiment of the application. The server 110 may include: a processing module 111, a sending module 112, and the like.

The processing module 111 is used to obtain the professional information of the user;

Among them, the occupation information may include, for example, occupation name, job content, occupation skills, and so on.

For example, the professional information is: lawyer, responsible for civil cases, has worked for 5 years, has experience in handling various civil cases, and is very familiar with the laws and regulations corresponding to various civil cases.

Optionally, when the field analysis processing is performed on the occupation information to obtain multiple fields,

The processing module 111 is configured to obtain a field analysis dictionary, wherein the field analysis dictionary includes at least one field; is used to determine the field with the largest field length in the at least one field to obtain the first field; A first field length corresponding to a field and a preset sequence divide the occupation information into a plurality of second fields; the plurality of second fields are matched with the at least one field to obtain the plurality of fields.

Optionally, the multiple second fields include F second fields, where F is a positive integer, and the multiple second fields are matched with the at least one field to obtain the multiple fields When, the processing module 111 is specifically used for

S1: Set i to an integer with an initial value of 1;

S2: Obtain the i-th second field among the F second fields;

S3: Match the i-th second field with each of the at least one field to determine whether there is a field that matches the i-th second field in the at least one field, and if so, Step S4 is executed, if not, step S5 is executed;

S4: Store the field that matches the i-th second field among the at least one field in a field table;

S5: Decrease one field unit from the i-th second field in the reverse order of the preset order, so as to reduce each of the i-th second field and the at least one field by one field unit. To determine whether there is a field that matches the i-th second field minus one field unit in the at least one field, where the field unit includes a word, and if so, step S6 is performed, such as If not, go to step S7;

S6: Store a field in the at least one field that matches the i-th second field minus one field unit in the field table;

S7: Continue to reduce one field unit from the i-th second field reduced by one field unit in the reverse order of the preset order to obtain the remaining second fields in the i-th second field, and Determining whether there is a field matching the remaining second field in the at least one field, until only one field unit remains in the i-th second field;

S8: Assign (i+1) to i and return to step S2;

S9: Extract all fields from the field table to obtain the multiple fields;

S10: End the matching of the multiple second fields with the at least one field to obtain the multiple fields.

The processing module 111 is configured to perform field analysis processing on the occupation information to obtain multiple fields;

For example, the professional information is: lawyer, responsible for civil cases, has worked for 5 years, has experience in handling various civil cases, and is very familiar with the laws and regulations corresponding to various civil cases. Then, the multiple fields are: lawyer, responsible, civil, case, already, work, 5 years, possessed, various, civil, case, of, handling experience, right, various, civil, case, correspondence, of, legal Regulations, very, familiar.

The processing module 111 is configured to match the multiple fields with an occupation field corpus to obtain at least one occupation field;

Among them, the occupation field corpus includes multiple occupation fields.

The processing module 111 is configured to search for N public welfare activity information matching the at least one occupation field from the database, where N is a positive integer;

Wherein, N can be equal to 1, 2, 3, 5, 6, 11, 13, 20 or other values, for example.

Among them, the public welfare activity information includes the content of the public welfare activity, the start time of the public welfare activity, the end time of the public welfare activity, the number of people required for the public welfare activity, the location of the public welfare activity, the recruitment requirements for public welfare activity personnel, etc. Further, the recruitment requirements for public welfare activity personnel may include, for example:

For example, the public welfare activity information is: 10 volunteers who need to be engaged in hairdressing work from 9 am to 11 am on June 30, 2019, go to xx nursing home to help elderly people trim their hair. Every volunteer is required to bring haircut tools, and every volunteer must have experience in haircutting. Then, at least one occupation field included in the public welfare activity information may be, for example, haircut. Further, the at least one occupation field includes, for example, a hairdresser. Therefore, the public welfare activity information matches the at least one occupation field.

The sending module 112 is configured to send a push message carrying the N public welfare activity information to the terminal.

Among them, the terminal may be, for example, a mobile phone, a tablet computer, a notebook computer, a palmtop computer, a MID, or other terminal devices.

Optionally, when the push message carrying the N public welfare activity information is sent to the terminal,

The processing module 111 is configured to obtain the push time; determine whether the push time is the update time of the server; if the push time is the update time of the server, determine whether the update time of the server falls within a preset The range of the night time period; if the update time of the server falls within the range of the preset night time period, the update time of the server is used as a reference, and the push time is delayed according to the preset delay period to obtain the first push time ; Obtain the system time of the server every preset time;

The sending module 112 is configured to send the push message to the terminal when the system time of the server matches the first push time.

Optionally, the processing module 111 is further configured to, if the push time is not the update time of the server, extract N public welfare activity start times and N public welfare activity end times in the N public welfare activity information; from Acquiring the first start time of the first public welfare activity with the earliest start time of the public welfare activity among the N public welfare activity start times;

The sending module 112 is further configured to send the push message to the terminal before the end of the first public welfare activity based on the start time of the first public welfare activity, wherein the first public welfare activity ends The time corresponds to the start time of the first public welfare activity.

Optionally, the processing module 111 is further configured to obtain the interest tag of the user; to search the database for L public welfare activity information matching the interest tag, where L is a positive integer; to determine the The L pieces of public welfare activity information are associated with the L pieces of public welfare activity points stored in the database, and the L pieces of public welfare activity information correspond to the L pieces of public welfare activity points one-to-one; the public interest activity points are selected from the L pieces of public welfare activity points The highest number one public welfare activity information;

The sending module 112 is further configured to carry the push message of the first public welfare activity information to the terminal.

Optionally, when searching for L public interest activity information matching the interest tag from the database, the processing module 111 is configured to obtain synonyms and synonyms corresponding to the interest tag to obtain the interest tag Set; each interest tag in the interest tag set is matched with the occupation field corpus to obtain a plurality of occupation fields, wherein the occupation field corpus includes each occupation field in the plurality of occupation fields Correspondence with at least one interest tag; searching for L public welfare activity information matching the multiple occupation fields from the database.

Optionally, the processing module 111 is further configured to obtain the user's participation record of public welfare activities; determine the number of times the user participates in the public welfare activities according to the record of participation in the public welfare activities; compare the number of participations with the preset participation The number of times is compared to determine whether the number of participations is lower than the preset number of participations; if the number of participations is lower than the preset number of participations, the public welfare reward function is called to generate second public welfare activity information containing public welfare reward information ；

The sending module 112 is further configured to send a push message carrying the second public welfare activity information to the terminal.

Optionally, the processing module 111 is further configured to determine the occupation category to which the occupation information belongs if the number of participation times is not less than the preset number of participation times; Corresponding K public welfare activity information, where K is a positive integer; determine the K public welfare activity points stored in the database in association with the K public welfare activity information; select public welfare activity points from the K public welfare activity points The highest third public welfare activity points; obtain the third public welfare activity information corresponding to the third public welfare activity points;

The sending module 112 is further configured to send a push message carrying the third public welfare activity information to the terminal.

Of course, the module architecture of the server 110 is not limited to the above examples.

The technical solutions of the embodiments of the present application may be implemented specifically based on the communication system of the architecture illustrated in FIG. 1A or its deformed architecture.

Refer to Figure 2. Figure 2 is a schematic flowchart of an information push method provided by an embodiment of the present application. This method may include but is not limited to the following steps:

201. The server obtains the professional information of the user;

Among them, the occupation information may include, for example, occupation name, job content, occupation skills, and so on.

For example, the professional information is: lawyer, responsible for civil cases, has worked for 5 years, has experience in handling various civil cases, and is very familiar with the laws and regulations corresponding to various civil cases.

202. The server performs field analysis processing on the occupation information to obtain multiple fields.

For example, the professional information is: lawyer, responsible for civil cases, has worked for 5 years, has experience in handling various civil cases, and is very familiar with the laws and regulations corresponding to various civil cases. Then, the multiple fields are: lawyer, responsible, civil, case, already, work, 5 years, possessed, various, civil, case, of, handling experience, right, various, civil, case, correspondence, of, legal Regulations, very, familiar.

203. The server matches the multiple fields with an occupation field corpus to obtain at least one occupation field.

Among them, the occupation field corpus includes multiple occupation fields.

204. The server searches the database for N public welfare activity information matching the at least one occupation field, where N is a positive integer;

Wherein, N can be equal to 1, 2, 3, 5, 6, 11, 13, 20 or other values, for example.

Among them, the public welfare activity information includes the content of the public welfare activity, the start time of the public welfare activity, the end time of the public welfare activity, the number of people required for the public welfare activity, the location of the public welfare activity, the recruitment requirements for public welfare activity personnel, etc. Further, the recruitment requirements for public welfare activity personnel may include, for example:

For example, the public welfare activity information is: 10 volunteers who need to be engaged in hairdressing work from 9 am to 11 am on June 30, 2019, go to xx nursing home to help elderly people trim their hair. Every volunteer is required to bring haircut tools, and every volunteer must have experience in haircutting. Then, at least one occupation field included in the public welfare activity information may be, for example, haircut. Further, the at least one occupation field includes, for example, a hairdresser. Therefore, the public welfare activity information matches the at least one occupation field.

205. Send a push message carrying the N public welfare activity information to the terminal.

Among them, the terminal may be, for example, a mobile phone, a tablet computer, a notebook computer, a palmtop computer, a MID, or other terminal devices.

It can be seen that in the above technical solution, the occupation information of the user is obtained; the field analysis processing is performed on the occupation information to obtain multiple fields; the multiple fields are matched with the occupation field corpus to obtain at least one occupation field; At least one occupation field queries N public welfare activity information from the database, realizes the acquisition of public welfare activity information based on occupation information, and finally pushes the public welfare activity information to the terminal, so as to realize the push of public welfare activity information strongly related to their professional information based on the user's professional information , Realize the accurate push of information, and improve the enthusiasm and interest of users to participate. In addition, this application is also applicable to smart communities, which promotes the construction of smart cities by realizing accurate information push.

Optionally, in the first aspect, in a possible implementation manner, the method further includes: obtaining an interest tag of the user; searching for L public welfare activity information matching the interest tag from the database, Where L is a positive integer; determine the L public welfare activity points stored in the database in association with the L public welfare activity information, and the L public welfare activity information corresponds to the L public welfare activity points in a one-to-one correspondence; The L pieces of public welfare activity points select the first public welfare activity information with the highest public welfare activity points; and the push message of the first public welfare activity information is carried to the terminal.

For example, the user's interest tag may be: swimming, haircut, flower growing, singing, dancing, calligraphy, etc.

Wherein, L can be equal to 1, 2, 3, 5, 6, 11, 13, 20 or other values, for example.

Among them, each of the L public welfare activity points is different.

For example, the public welfare activity information is: 10 volunteers who need to know how to swim from 10 am to 11 am on July 30, 2019, go to the xx swimming pool to be responsible for lifeguard work. If the interest tag of a certain user is swimming, then the public interest activity information matches the interest tag.

It can be seen that in the above technical solution, the user’s interest tag is acquired; the L public interest activity information matching the interest tag is searched from the database; the L public interest activity information is determined to be stored in the associated association. There are L public welfare activity points in the database, the L public welfare activity information corresponds to the L public welfare activity points one-to-one; the first public welfare activity information with the highest public welfare activity points is selected from the L public welfare activity points; The terminal carries the push message of the first public welfare activity information, so as to push the public welfare activity information strongly related to the interest tag of the user based on the interest tag of the user, and realize the accurate push of the information. At the same time, the information of public welfare activities with the highest points for public welfare activities is pushed to users, which improves users' enthusiasm and interest in participating.

In some cases, if the user’s interest tag is swimming, however, the public welfare activity information includes: 10 volunteers are required to go to the xx swimming pool to be responsible for lifeguard work from 10 to 11 on July 30, 2019. Then, if swimming is used as an index condition, it may not be possible to obtain relevant public welfare activity information from the database. Therefore, the searching from the database for L public welfare activity information that matches the interest tag includes: obtaining synonyms and synonyms corresponding to the interest tag to obtain a collection of interest tags; and adding the interest tag to the collection of interest tags. Each interest tag of is matched with the occupation field corpus to obtain multiple occupation fields, where the occupation field corpus includes a correspondence between each occupation field in the multiple occupation fields and at least one interest tag; Find L public welfare activity information matching the multiple occupation fields from the database.

It can be seen that in the above technical solution, the interest tag set is obtained by obtaining synonyms and synonyms corresponding to the interest tag; each interest tag in the interest tag set is matched with the occupation field corpus to Obtain a plurality of occupation fields, wherein the occupation field corpus includes the correspondence between each occupation field in the plurality of occupation fields and at least one interest tag; and search the database for L matching the plurality of occupation fields Public welfare activity information, thereby avoiding the situation where information on public welfare activities cannot be obtained based on interest tags.

Optionally, based on the first aspect, in a first possible implementation manner, the method further includes: obtaining a record of participation in public welfare activities of the user; and determining the user's participation in public welfare activities based on the record of participation in public welfare activities. The number of participations; compare the number of participations with the preset number of participations to determine whether the number of participations is lower than the preset number of participations; if the number of participations is lower than the preset number of participations, call public welfare rewards The function generates second public welfare activity information including public welfare reward information; and sends a push message carrying the second public welfare activity information to the terminal.

It can be seen that, in the above technical solution, the user's participation record of public welfare activities is obtained; the number of participation of the user in the public welfare activities is determined according to the record of participation in public welfare activities; the number of participations is compared with the preset number of participations To determine whether the number of participations is lower than the preset number of participations; if the number of participations is lower than the preset number of participations, call the public welfare reward function to generate second public welfare activity information containing public welfare reward information; The terminal sends a push message carrying the second public welfare activity information, so that when the number of participations is lower than the preset number of participations, the public welfare activity information including the public welfare reward information is pushed to the user, and the user's participation enthusiasm is improved.

Optionally, based on the first aspect or the first possible implementation manner of the first aspect, in the second possible implementation manner, the method further includes: if the number of participations is not less than the preset participation The number of times, the occupation category to which the occupation information belongs is determined; the K public welfare activity information corresponding to the occupation category is obtained from the database, where K is a positive integer; it is determined that the K public welfare activity information is stored in association with K public welfare activity points in the database; select the third public welfare activity points with the highest public welfare activity points from the K public welfare activity points; obtain the third public welfare activity information corresponding to the third public welfare activity points; The terminal sends a push message carrying the third public welfare activity information.

Wherein, K can be equal to 1, 2, 3, 5, 6, 11, 13, 20 or other values, for example.

Among them, occupational categories may include, for example, the heads of state agencies, party organizations, enterprises and institutions, professional and technical personnel, clerks and related personnel, business and service personnel, and agricultural, forestry, animal husbandry, fish, and water conservancy personnel. Production and transportation equipment operators and related personnel, soldiers or others.

It can be seen that, in the above technical solution, if the number of participations is not less than the preset number of participations, the occupation category to which the occupation information belongs is determined; and K corresponding to the occupation category is obtained from the database. Public welfare activity information; determine the K public welfare activity points stored in the database in association with the K public welfare activity information; select the third public welfare activity point with the highest public welfare activity points from the K public welfare activity points; The third public welfare activity information corresponding to the third public welfare activity points; sending a push message carrying the third public welfare activity information to the terminal, so as to realize the acquisition of public welfare activity information based on occupational category, and improve the accurate push of information. At the same time, the information of public welfare activities with the highest points of public welfare activities will be pushed to users to improve users' enthusiasm and interest in participating.

Optionally, based on the first aspect or the first or second possible implementation manner of the first aspect, in a third possible implementation manner, the method further includes: displaying a public welfare activity display interface, and the public welfare The activity display interface includes a plurality of public welfare activity information display boxes, each of which displays a plurality of public welfare activity information; obtains multiple access rates of the user to the multiple public welfare activity information display boxes; The access rate is matched with the preset access rate to determine whether there are multiple first access rates higher than the preset access rate among the multiple access rates; if any of the multiple access rates is higher than all The multiple first access rates of the preset access rate, then obtain multiple public welfare activity information from the multiple first public welfare activity information display boxes corresponding to the multiple first access rates, and send the carrying information to the terminal Describes multiple push messages of public welfare activity information.

Among them, each public welfare activity information display box displays multiple public welfare activity information, and the occupation information corresponding to each public welfare activity information belongs to the same occupation type.

It can be seen that in the above technical solution, a public welfare activity display interface is displayed. The public welfare activity display interface includes a plurality of public welfare activity information display boxes, and each public welfare activity information display box displays multiple public welfare activity information; Multiple access rates of the multiple public welfare activity information display boxes; matching the multiple access rates with preset access rates to determine whether there are multiple access rates higher than the preset access rates among the multiple access rates First access rate; if there are multiple first access rates higher than the preset access rate among the multiple access rates, the multiple first public welfare activity information corresponding to the multiple first access rates Acquire multiple public welfare activity information in the display box, and send a push message carrying the multiple public welfare activity information to the terminal. The access rate is used to obtain multiple public welfare activities information, and to push users with high access rate information on public welfare activities, so as to increase the enthusiasm of users to participate, and to achieve accurate information push.

Optionally, based on the first aspect or the first or second or third possible implementation manner of the first aspect, in a fourth possible implementation manner, said acquiring said user access to said multiple The multiple access rates of the public welfare activity information display box include: obtaining the access record of the user visiting the public welfare activity display interface; extracting the user’s access to the multiple public welfare activity information display boxes from the access record Each public welfare activity information display box includes multiple visit rates corresponding to multiple public welfare activities information to obtain multiple sets of visit rates; determine multiple total visit rates corresponding to each set of visit rates in the multiple sets of visit rates; The multiple total access rates are set as multiple access rates of the multiple public interest activity information display boxes.

Wherein, each group of access rates in the multiple groups of access rates includes multiple access rates corresponding to multiple public welfare activity information included in each public interest activity information display frame. Further, each of the multiple total access rates is the sum of multiple access rates corresponding to the multiple public welfare activity information included in each public interest activity information display frame.

For example, there are 3 display boxes for public welfare activity information. The public welfare activity information display box 1 includes 10 public welfare activity information. Among the 10 public welfare activity information, the access rate of 3 public welfare activity information is 10%, and the access rate of the rest is 2%; the public welfare activity information display box 2 includes 3 The access rates of pieces of public welfare activity information and 3 pieces of public welfare activity information are 20%, 12%, and 1% respectively; the public interest activity information display box 3 includes 5 pieces of public welfare activity information, and the access rate of 5 pieces of public welfare activity information is 10%, 2%, 11%, 3% and 1%. Then, the visit rate corresponding to public welfare activity information display box 1 is 44%, the visit rate corresponding to public welfare activity information display box 2 is 53%, and the visit rate corresponding to public welfare activity information display box 3 is 27%.

It can be seen that in the above technical solution, the access record of the user's access to the public welfare activity display interface is obtained; the user's access to each public welfare activity in the plurality of public welfare activity information display boxes is extracted from the access record Multiple access rates corresponding to multiple public welfare activity information included in the information display box to obtain multiple groups of access rates; determine multiple total access rates corresponding to each group of access rates in the multiple groups of access rates; The access rate is set to multiple access rates of the multiple public welfare activity information display boxes, so as to realize accurate statistics of the access rate and avoid data distortion.

Optionally, based on the first aspect or the first or second or third or fourth possible implementation manner of the first aspect, in the fifth possible implementation manner, the method further includes: if If there are no multiple first access rates higher than the preset access rate among the multiple access rates, the multiple access rates are sorted in the order of the access rate from high to low to obtain the multiple access rates. The second access rate corresponding to the highest access rate among the access rates; determine the second public welfare activity information display box corresponding to the second access rate; obtain multiple public welfare activity information from the second public welfare activity information display box, And sending a push message carrying the multiple public welfare activity information to the terminal.

It can be seen that, in the above technical solution, if there are no multiple first access rates higher than the preset access rate among the multiple access rates, then the multiple access rates will be processed in descending order of the access rates. The access rate is sorted to obtain the second access rate corresponding to the highest access rate among the plurality of access rates; determine the second public welfare activity information display box corresponding to the second access rate; from the second public welfare activity information Acquire multiple public welfare activity information in the display box, and send a push message carrying the multiple public welfare activity information to the terminal. The access rate is used to obtain multiple public welfare activities information, and to push users with high access rate information on public welfare activities, so as to increase the enthusiasm of users to participate, and to achieve accurate information push.

The process of obtaining multiple fields from the field parsing process on the occupation information will be described in specific examples below.

Referring to FIG. 3, FIG. 3 is a schematic flowchart of an information push method provided by an example of an embodiment of the present application. This method may include but is not limited to the following steps:

301. A server obtains a field analysis dictionary, where the field analysis dictionary includes at least one field;

302. The server determines the field with the largest field length among the at least one field to obtain the first field.

303. The server divides the occupation information into multiple second fields according to the length of the first field corresponding to the first field and a preset order.

Among them, the preset order may be, for example, from left to right, or from right to left.

For example, the field analysis dictionary includes: lawyer, responsible, civil, case, already, work, 5 years, possessed, various types, civil, case, and handling experience. Then, the field with the largest field length is the processing experience. If the professional information is: a lawyer, responsible for civil cases, has worked for 5 years, and has experience in handling various civil cases. Further, in practice, the occupation information obtained by the server does not include punctuation marks. If the occupational information is segmented in the order from left to right, multiple second fields include: attorney responsible, civil case, already worked, 5 years of experience, various types of civil and case handling and handling experience. If the occupational information is segmented in the order from right to left, multiple second fields include: attorney responsible, responsible for civil cases, work, 5 years of work, preparation of various civil and affair cases, and handling experience.

304. The server matches the multiple second fields with the at least one field to obtain the multiple fields.

It can be seen that in the above technical solution, the field analysis dictionary is acquired, wherein the field analysis dictionary includes at least one field; the field with the largest field length in the at least one field is determined to obtain the first field; The first field length corresponding to the field and the preset order divide the occupation information into a plurality of second fields; the plurality of second fields are matched with the at least one field to obtain the plurality of fields, by The field with the largest field length and the preset order segment the occupational information, which reduces the amount of subsequent matching data and improves the matching efficiency.

Optionally, in a possible implementation manner, the multiple second fields include F second fields, where F is a positive integer, and the multiple second fields are combined with the at least one field Matching to obtain the multiple fields includes:

S1: Set i to an integer with an initial value of 1;

S2: Obtain the i-th second field among the F second fields;

S3: Match the i-th second field with each of the at least one field to determine whether there is a field that matches the i-th second field in the at least one field, and if so, Step S4 is executed, if not, step S5 is executed;

S4: Store the field that matches the i-th second field among the at least one field in a field table;

S5: Decrease one field unit from the i-th second field in the reverse order of the preset order, so as to reduce each of the i-th second field and the at least one field by one field unit. To determine whether there is a field that matches the i-th second field minus one field unit in the at least one field, where the field unit includes a word, and if so, step S6 is performed, such as If not, go to step S7;

S6: Store a field in the at least one field that matches the i-th second field minus one field unit in the field table;

S7: Continue to reduce one field unit from the i-th second field reduced by one field unit in the reverse order of the preset order to obtain the remaining second fields in the i-th second field, and Determining whether there is a field matching the remaining second field in the at least one field, until only one field unit remains in the i-th second field;

S8: Assign (i+1) to i and return to step S2;

S9: Extract all fields from the field table to obtain the multiple fields;

S10: End the matching of the multiple second fields with the at least one field to obtain the multiple fields.

Wherein, F can be equal to 1, 2, 3, 5, 6, 11, 13, 20 or other values, for example.

Wherein, i can be equal to 1, 2, 3, 5, 6, 11, 13, 20 or other values, for example.

For example, the field analysis dictionary includes: lawyer, responsible, civil, case, already, work, 5 years, possessed, various types, civil, case, and handling experience. Then, the field with the largest field length is the processing experience. If the occupation information is segmented in the order from left to right, the multiple second fields obtained include: the lawyer is responsible. Furthermore, if the lawyer's responsibility does not exist in the field analysis dictionary, the "responsibility" is reduced in the order from right to left, that is, the "lawyer's responsibility" becomes "the lawyer's responsibility", which still does not exist. Then the "ren" is reduced in the order from right to left, that is, "lawyer's negative" becomes "lawyer", then "lawyer" exists in the field analysis dictionary. At the same time, the remaining "responsible" are also in the field resolution dictionary. Therefore, the last multiple fields include attorney and responsible.

It can be seen that, in the above technical solution, accurate word segmentation of Chinese fields is realized, and preparations for subsequent search for N public welfare activity information matching the at least one occupation field from the database.

The process of sending the push message carrying the information of the N public welfare activities to the terminal will be described with specific examples below.

Referring to FIG. 4A, FIG. 4A is a schematic flowchart of yet another information push method provided by an embodiment of the present application. This method may include, but is not limited to, the following steps:

401. The server obtains the push time;

Among them, the push time is the time for sending a push message to the terminal.

402. The server determines whether the push time is the update time of the server.

For example, if the push time is 9:30 am on June 30, 2019, and the server update time is 1:30 pm on June 30, 2019, it can be found that the push time is not the update time of the server.

Among them, the update time of the server is the internal update time of the server. For example, if the server needs to update a new service, then an update time will be selected, for example, update the server at 1:30 pm on June 30, 2019.

Optionally, in a possible implementation manner, the method further includes: if the push time is not the update time of the server, extracting N public welfare activity start times and N public welfare activity information from the N public welfare activity information The end time of the public welfare activity; the start time of the first public welfare activity with the earliest start time of the public welfare activity is obtained from the start times of the N public welfare activities; based on the start time of the first public welfare activity, before the end of the first public welfare activity end time , Sending the push message to the terminal, wherein the end time of the first public welfare activity corresponds to the start time of the first public welfare activity.

It can be seen that, in the above technical solution, if the push time is not the update time of the server, then N public welfare activity start times and N public welfare activity end times from the N public welfare activity information are extracted; Acquire the first public welfare activity start time with the earliest public welfare activity start time from the public welfare activity start time; based on the first public welfare activity start time, send the push message to the terminal before the end of the first public welfare activity end time , Wherein the end time of the first public welfare activity corresponds to the start time of the first public welfare activity, which realizes the push of public welfare activities based on the time of the public welfare activity, prevents users from missing the time for the public welfare activity, and improves user experience.

403. If the push time is the update time of the server, the server determines whether the update time of the server falls within the range of a preset night time period.

For example, when the push time is the update time of the server, the update time of the server is 1:30 pm, and the preset night time range is after 12 pm to 4:30 pm, then it can be seen that the server The update time of is within the preset night time period.

Among them, the range of the preset night time period can be set by the administrator, or can be configured in the configuration file of the server.

Further, the server displays a night time period setting interface, where Fig. 4B is a schematic diagram of a night time period setting interface provided by an embodiment of the present application. The night time period setting interface includes a night time period input box and a night time period confirmation button.

When the administrator enters the night time in the night time input box on the night time setting interface, the server displays a night time recommendation list on the night time setting interface. The night time recommendation list includes multiple recommended night time ranges. The administrator can enter the night time range in the night time input box, or select the recommended night time range in the night time recommendation list. When the administrator selects the recommended night time range from the night time recommendation list, the recommended night time range will be displayed in the night time input box. When the administrator confirms the night time period confirmation button, the server can detect the confirmation instruction; when the confirmation instruction is detected, the server obtains the night time range from the night time input box to set the night time range as the preset Set the range of night time.

Further, the night time period recommendation list includes multiple ranges of recommended night time periods, and the range of each recommended night time period can be accurate to seconds or even milliseconds.

Optionally, in a possible implementation manner, the method further includes: if the update time of the server does not fall within the range of the preset night time period, sending the push message to the terminal.

404. If the update time of the server falls within the range of the preset night time period, the server uses the update time of the server as a reference and delays the push time according to the preset delay period to obtain the first push time;

Among them, the preset delay period can be set by the administrator or can be configured in the configuration file of the server.

405. The server obtains the system time of the server every preset time.

Among them, the preset time can be set by the administrator or can be configured in the configuration file of the server.

For example, the preset time may be: 10 minutes, 30 minutes, 1 hour, 1 hour and 5 minutes, and so on.

406. The server sends the push message to the terminal when the system time of the server matches the first push time.

It can be seen that in the above technical solution, whether the push time is the update time of the server is determined in a gradual manner, and whether the update time of the server falls within the range of the preset night time period, so as to determine the time period when the terminal sends the push message. By avoiding the server update time to send push messages to the terminal, and also avoiding the preset night time period to send push messages to the terminal, so as to avoid the inability to find N public welfare activity information matching professional information in the database due to server update It also avoids sending push messages to the terminal within the preset night time period to improve user experience.

Referring to FIG. 5, FIG. 5 is a schematic diagram of a server structure of a hardware operating environment involved in an embodiment of the application. Wherein, as shown in FIG. 5, the server of the hardware operating environment involved in the embodiment of the present application may include:

The processor 501 is, for example, a CPU.

The memory 502, optionally, the memory may be a high-speed RAM memory, or a stable memory, such as a disk memory.

The communication interface 503 is used to implement connection and communication between the processor 501 and the memory 502.

Those skilled in the art can understand that the structure of the server shown in FIG. 5 does not constitute a limitation to it, and may include more or less components than those shown in the figure, or a combination of certain components, or different component arrangements.

As shown in FIG. 5, the memory 502 may include an operating system, a network communication module, and one or more programs. The operating system is a program that manages and controls server hardware and software resources, one or more programs, and the operation of other software or programs. The network communication module is used to implement communication between various components in the storage 502 and communication with other hardware and software in the server.

In the server shown in FIG. 5, the processor 501 is configured to execute one or more programs stored in the memory 502 to implement the following steps: obtain the user's occupation information; perform field analysis processing on the occupation information to obtain multiple fields ; Match the multiple fields with the occupation field corpus to obtain at least one occupation field; search the database for N public welfare activity information that matches the at least one occupation field, where N is a positive integer; send the carry to the terminal Push messages of the N public welfare activity information.

For the specific implementation of the server involved in the present application, please refer to the embodiments of the above-mentioned information pushing method, which will not be repeated here.

This application also provides an information push electronic device, which includes a processor, a memory, a communication interface, and one or more programs, wherein the one or more programs are stored in the memory, and The instructions are generated to be executed by the processor to perform the following steps: obtain the user's occupation information; perform field analysis processing on the occupation information to obtain a plurality of fields; and match the plurality of fields with the occupation field corpus to Obtain at least one occupation field; search for N public welfare activity information matching the at least one occupation field from the database, where N is a positive integer; and send a push message carrying the N public welfare activity information to the terminal.

Optionally, when performing field analysis processing on the occupation information to obtain a plurality of fields, the processor is configured to obtain a field analysis dictionary, wherein the field analysis dictionary includes at least one field; and it is determined that the at least The field with the largest field length in one field is used to obtain the first field; the occupation information is divided into a plurality of second fields according to the first field length corresponding to the first field and a preset order; The field is matched with the at least one field to obtain the multiple fields.

Optionally, the multiple second fields include F second fields, where F is a positive integer, and when the multiple second fields are matched with the at least one field to obtain the multiple fields , The processor for

S1: Set i to an integer with an initial value of 1;

S2: Obtain the i-th second field among the F second fields;

S3: Match the i-th second field with each of the at least one field to determine whether there is a field that matches the i-th second field in the at least one field, and if so, Step S4 is executed, if not, step S5 is executed;

S4: Store the field that matches the i-th second field among the at least one field in a field table;

S5: Decrease one field unit from the i-th second field in the reverse order of the preset order, so as to reduce each of the i-th second field and the at least one field by one field unit. To determine whether there is a field that matches the i-th second field minus one field unit in the at least one field, where the field unit includes a word, and if so, step S6 is performed, such as If not, go to step S7;

S6: Store a field in the at least one field that matches the i-th second field minus one field unit in the field table;

S7: Continue to reduce one field unit from the i-th second field reduced by one field unit in the reverse order of the preset order to obtain the remaining second fields in the i-th second field, and Determining whether there is a field matching the remaining second field in the at least one field, until only one field unit remains in the i-th second field;

S8: Assign (i+1) to i and return to step S2;

S9: Extract all fields from the field table to obtain the multiple fields;

S10: End the matching of the multiple second fields with the at least one field to obtain the multiple fields.

Optionally, when sending a push message carrying the N public welfare activity information to the terminal, the processor is configured to obtain the push time; determine whether the push time is the update time of the server; if the push time is The update time of the server determines whether the update time of the server falls within the range of the preset night time period; if the update time of the server falls within the range of the preset night time period, the update time of the server Based on time, the push time is delayed according to a preset delay period to obtain the first push time; the system time of the server is acquired every preset time; when the system time of the server matches the first push time , Sending the push message to the terminal through the communication interface.

Optionally, the processor is further configured to, if the push time is not the update time of the server, extract N public welfare activity start times and N public welfare activity end times in the N public welfare activity information; Obtain the first public welfare activity start time with the earliest public welfare activity start time among the N public welfare activity start times; using the start time of the first public welfare activity as a benchmark, before the end time of the first public welfare activity ends, send a message to The terminal sends the push message, wherein the end time of the first public welfare activity corresponds to the start time of the first public welfare activity.

Optionally, the processor is further configured to obtain the interest tag of the user; search for L public welfare activity information matching the interest tag from the database, where L is a positive integer; and determine the L Pieces of public welfare activity information are associated with the L pieces of public welfare activity points stored in the database, and the L pieces of public welfare activity information correspond to the L pieces of public welfare activity points in a one-to-one correspondence; from the L pieces of public welfare activity points, the highest point is selected for the public welfare activity The first public welfare activity information; the push message of the first public welfare activity information is carried to the terminal through the communication interface.

Optionally, when searching for L public welfare activity information matching the interest tag from the database, the processor is configured to obtain synonyms and synonyms corresponding to the interest tag to obtain an interest tag set; Each interest tag in the interest tag set is matched with the occupation field corpus to obtain a plurality of occupation fields, wherein the occupation field corpus includes each occupation field in the plurality of occupation fields and at least Correspondence of an interest tag; searching for L public welfare activity information matching the multiple occupation fields from the database.

Optionally, the processor is further configured to obtain a record of participation in public welfare activities of the user; determine the number of times the user participates in public welfare activities according to the record of participation in public welfare activities; and compare the number of participations with a preset number of participations Make a comparison to determine whether the number of participations is lower than the preset number of participations; if the number of participations is lower than the preset number of participations, call the public welfare reward function to generate second public welfare activity information including public welfare reward information; Sending a push message carrying the second public welfare activity information to the terminal through the communication interface.

Optionally, the processor is further configured to, if the number of participations is not less than the preset number of participations, determine the occupation category to which the occupation information belongs; obtain from the database corresponding to the occupation category K public welfare activity information in, where K is a positive integer; determine the K public welfare activity points stored in the database in association with the K public welfare activity information; select the highest public welfare activity points from the K public welfare activity points The third public welfare activity points; obtain the third public welfare activity information corresponding to the third public welfare activity points; send a push message carrying the third public welfare activity information to the terminal through the communication interface.

The present application also provides a computer-readable storage medium for storing a computer program, and the stored computer program is executed by the processor to implement the following steps: obtaining occupational information of a user; Field analysis processing is performed on the occupation information to obtain multiple fields; the multiple fields are matched with the occupation field corpus to obtain at least one occupation field; N public welfare activities matching the at least one occupation field are searched from the database Information, where N is a positive integer; a push message carrying the N public welfare activity information is sent to the terminal. For the specific implementation of the computer-readable storage medium involved in the present application, please refer to each embodiment of the above-mentioned information pushing method, which will not be repeated here.

In addition, the computer-readable storage medium may be non-volatile or volatile.

It should be noted that for the foregoing method embodiments, for the sake of simple description, they are all expressed as a series of action combinations, but those skilled in the art should know that this application is not subject to the described sequence of actions. Limitation, because according to this application, certain steps can be performed in other order or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by this application.

In the above-mentioned embodiments, the description of each embodiment has its own focus. For parts that are not described in detail in an embodiment, reference may be made to related descriptions of other embodiments.

In the several embodiments provided in this application, it should be understood that the disclosed device may be implemented in other ways. For example, the device embodiments described above are only illustrative. For example, the division of the modules is only a logical function division, and there may be other divisions in actual implementation, for example, multiple modules or components may be combined or may be Integrate into another system, or some features can be ignored or not implemented. In addition, the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or modules, and may be in electrical or other forms.

The modules described as separate components may or may not be physically separated, and the components displayed as modules may or may not be physical modules, that is, they may be located in one place, or they may be distributed to multiple network modules. Some or all of the modules can be selected according to actual needs to achieve the objectives of the solutions of the embodiments.

In addition, each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware or software function modules.

If the integrated module is implemented in the form of a software function module and sold or used as an independent product, it can be stored in a computer readable storage medium. Based on this understanding, the technical solution of the present application essentially or the part that contributes to the prior art or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage The medium includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the methods described in the various embodiments of the present application. The aforementioned storage media include: U disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, magnetic disk or optical disk and other media that can store program code .

Claims (20)

1. An information push method, which includes:

   Obtain user's professional information;

   Perform field analysis processing on the occupation information to obtain multiple fields;

   Matching the multiple fields with an occupation field corpus to obtain at least one occupation field;

   Find N public welfare activity information matching the at least one occupation field from the database, where N is a positive integer;

   Send a push message carrying the information of the N public welfare activities to the terminal.
2. The method according to claim 1, wherein said performing field analysis processing on the occupation information to obtain a plurality of fields comprises:

   Acquiring a field analysis dictionary, where the field analysis dictionary includes at least one field;

   Determining the field with the largest field length in the at least one field to obtain the first field;

   Dividing the occupation information into a plurality of second fields according to the length of the first field corresponding to the first field and a preset order;

   Matching the plurality of second fields with the at least one field to obtain the plurality of fields.
3. The method according to claim 2, wherein the plurality of second fields comprise F second fields, wherein F is a positive integer, and the plurality of second fields are matched with the at least one field To obtain the multiple fields, including:

   S1: Set i to an integer with an initial value of 1;

   S2: Obtain the i-th second field among the F second fields;

   S3: Match the i-th second field with each of the at least one field to determine whether there is a field that matches the i-th second field in the at least one field, and if so, Step S4 is executed, if not, step S5 is executed;

   S4: Store the field that matches the i-th second field among the at least one field in a field table;

   S5: Decrease one field unit from the i-th second field in the reverse order of the preset order, so as to reduce each of the i-th second field and the at least one field by one field unit. To determine whether there is a field that matches the i-th second field minus one field unit in the at least one field, where the field unit includes a word, and if so, step S6 is performed, such as If not, go to step S7;

   S6: Store a field in the at least one field that matches the i-th second field minus one field unit in the field table;

   S7: Continue to reduce one field unit from the i-th second field reduced by one field unit in the reverse order of the preset order to obtain the remaining second fields in the i-th second field, and Determining whether there is a field matching the remaining second field in the at least one field, until only one field unit remains in the i-th second field;

   S8: Assign (i+1) to i and return to step S2;

   S9: Extract all fields from the field table to obtain the multiple fields;

   S10: End the matching of the multiple second fields with the at least one field to obtain the multiple fields.
4. The method according to claim 1, wherein said sending a push message carrying information of said N public welfare activities to a terminal comprises:

   Get the push time;

   Determine whether the push time is the update time of the server;

   If the push time is the update time of the server, determining whether the update time of the server falls within the range of a preset night time period;

   If the update time of the server falls within the range of the preset night time period, use the update time of the server as a reference, and delay the push time according to the preset delay time period to obtain the first push time;

   Acquiring the system time of the server every preset time;

   When the system time of the server matches the first push time, the push message is sent to the terminal.
5. The method according to claim 4, wherein the method further comprises:

   If the push time is not the update time of the server, extract N public welfare activity start times and N public welfare activity end times in the N public welfare activity information;

   Obtain the first public welfare activity start time with the earliest public welfare activity start time from the N public welfare activity start times;

   Based on the start time of the first public welfare activity, the push message is sent to the terminal before the end time of the first public welfare activity ends, wherein the end time of the first public welfare activity is the same as the start of the first public welfare activity Time corresponds.
6. The method according to any one of claims 1-5, wherein the method further comprises:

   Acquiring the interest tag of the user;

   Search for L public welfare activity information matching the interest tag from the database, where L is a positive integer;

   Determining that the L pieces of public welfare activity information are associated with the L pieces of public welfare activity points stored in the database, and the L pieces of public welfare activity information are in a one-to-one correspondence with the L pieces of public welfare activity points;

   Select the first public welfare activity information with the highest public welfare activity points from the L pieces of public welfare activity points;

   Carrying the push message of the first public welfare activity information to the terminal.
7. The method according to claim 6, wherein said searching from said database for L pieces of public welfare activity information matching said interest tag comprises:

   Acquiring synonyms and synonyms corresponding to the interest tag to obtain an interest tag set;

   Each interest tag in the interest tag set is matched with the occupation field corpus to obtain a plurality of occupation fields, wherein the occupation field corpus includes each occupation field in the plurality of occupation fields and at least Correspondence of an interest tag;

   Find L public welfare activity information matching the multiple occupation fields from the database.
8. The method according to claim 7, wherein the method further comprises:

   Obtaining records of participation in public welfare activities of the user;

   Determine the number of times the user participates in the public welfare activity according to the record of participation in the public welfare activity;

   Comparing the number of participations with the preset number of participations to determine whether the number of participations is lower than the preset number of participations;

   If the number of participations is lower than the preset number of participations, calling the public welfare reward function to generate second public welfare activity information including public welfare reward information;

   Sending a push message carrying the second public welfare activity information to the terminal.
9. The method according to claim 8, wherein the method further comprises:

   If the number of participation times is not less than the preset number of participation times, determine the occupation category to which the occupation information belongs;

   Acquire K public welfare activity information corresponding to the occupation category from the database, where K is a positive integer;

   Determining the K public welfare activity points stored in the database in association with the K public welfare activity information;

   Select the third public welfare activity point with the highest public welfare activity points from the K public welfare activity points;

   Acquiring third public welfare activity information corresponding to the third public welfare activity points;

   Sending a push message carrying the third public welfare activity information to the terminal.
10. A device for pushing information, including:

    Processing module, used to obtain user's professional information;

    The processing module is configured to call a field analysis algorithm to process the occupation information to obtain multiple fields;

    The processing module is configured to match the multiple fields with an occupation field corpus to obtain at least one occupation field;

    The processing module is configured to search for N public welfare activity information matching the at least one occupation field from a database, where N is a positive integer;

    The sending module is used to send a push message carrying the N public welfare activity information to the terminal.
11. An electronic device for pushing information, including a processor, a memory, a communication interface, and one or more programs, wherein the one or more programs are stored in the memory and are generated by the processor Execute the instructions to perform the following steps:

    Obtain the occupation information of the user; perform field analysis processing on the occupation information to obtain multiple fields; match the multiple fields with the occupation field corpus to obtain at least one occupation field; search for the at least one occupation field from the database N pieces of public welfare activity information matching the fields, where N is a positive integer; sending a push message carrying the N pieces of public welfare activity information to the terminal.
12. The device according to claim 11, wherein, when performing field analysis processing on the occupation information to obtain a plurality of fields, the processor is configured to obtain a field analysis dictionary, wherein the field analysis dictionary includes at least One field; determining the field with the largest field length in the at least one field to obtain the first field; dividing the occupation information into a plurality of second fields according to the first field length corresponding to the first field and a preset order; Matching the plurality of second fields with the at least one field to obtain the plurality of fields.
13. The device according to claim 12, wherein the plurality of second fields comprise F second fields, wherein F is a positive integer, and the plurality of second fields are matched with the at least one field to When the multiple fields are obtained, the processor is configured to

    S1: Set i to an integer with an initial value of 1;

    S2: Obtain the i-th second field among the F second fields;

    S3: Match the i-th second field with each of the at least one field to determine whether there is a field that matches the i-th second field in the at least one field, and if so, Step S4 is executed, if not, step S5 is executed;

    S4: Store the field that matches the i-th second field among the at least one field in a field table;

    S5: Decrease one field unit from the i-th second field in the reverse order of the preset order, so as to reduce each of the i-th second field and the at least one field by one field unit. To determine whether there is a field that matches the i-th second field minus one field unit in the at least one field, where the field unit includes a word, and if so, step S6 is performed, such as If not, go to step S7;

    S6: Store a field in the at least one field that matches the i-th second field minus one field unit in the field table;

    S7: Continue to reduce one field unit from the i-th second field reduced by one field unit in the reverse order of the preset order to obtain the remaining second fields in the i-th second field, and Determining whether there is a field matching the remaining second field in the at least one field, until only one field unit remains in the i-th second field;

    S8: Assign (i+1) to i and return to step S2;

    S9: Extract all fields from the field table to obtain the multiple fields;

    S10: End the matching of the multiple second fields with the at least one field to obtain the multiple fields.
14. The device according to claim 11, wherein, when sending a push message carrying the N public welfare activity information to the terminal, the processor is configured to obtain a push time; and determine whether the push time is an update time of the server If the push time is the update time of the server, it is determined whether the update time of the server falls within the range of the preset night time period; if the update time of the server falls within the range of the preset night time period, Then, based on the update time of the server, the push time is delayed according to a preset delay period to obtain the first push time; the system time of the server is acquired at each preset time interval; When the first push time matches, the push message is sent to the terminal through the communication interface.
15. The device according to claim 14, wherein the processor is further configured to, if the push time is not the update time of the server, extract N public welfare activity start times and N public welfare activity start times among the N public welfare activity information. The end time of the public welfare activity; the start time of the first public welfare activity with the earliest start time of the public welfare activity is obtained from the start times of the N public welfare activities; based on the start time of the first public welfare activity, before the end of the first public welfare activity end time , Sending the push message to the terminal through the communication interface, wherein the end time of the first public welfare activity corresponds to the start time of the first public welfare activity.
16. The device according to any one of claims 11-15, wherein the processor is further configured to obtain an interest tag of the user; and search the database for L public welfare activity information matching the interest tag , Where L is a positive integer; determine the L public welfare activity points stored in the database in association with the L public welfare activity information, and the L public welfare activity information corresponds to the L public welfare activity points one-to-one; from The L pieces of public welfare activity points select the first public welfare activity information with the highest public welfare activity points; and the push message of the first public welfare activity information is carried to the terminal through the communication interface.
17. The device according to claim 16, wherein, when searching for L public welfare activity information matching the interest tag from the database, the processor is configured to obtain synonyms and synonyms corresponding to the interest tag , To obtain an interest tag set; match each interest tag in the interest tag set with the occupation field corpus to obtain a plurality of occupation fields, wherein the occupation field corpus includes the plurality of occupation fields Correspondence between each occupation field of and at least one interest tag;

    Find L public welfare activity information matching the multiple occupation fields from the database.
18. The device according to claim 17, wherein the processor is also used for

    Obtain the participation record of the user's public welfare activities; determine the number of participation of the user in the public welfare activities according to the participation record of the public welfare activities; compare the number of participations with the preset number of participations to determine whether the number of participations is less than The preset number of participations; if the number of participations is lower than the preset number of participations, call the public welfare reward function to generate second public welfare activity information containing public welfare reward information; send the carrying information to the terminal through the communication interface State the push message of the second public welfare activity information.
19. The device according to claim 18, wherein the processor is further configured to determine the occupation category to which the occupation information belongs if the number of participations is not less than the preset number of participations; from the database Obtain K public welfare activity information corresponding to the occupation category, where K is a positive integer; determine the K public welfare activity points stored in the database in association with the K public welfare activity information; The third public welfare activity points with the highest public welfare activity points are selected from the points; the third public welfare activity information corresponding to the third public welfare activity points is obtained; the information carrying the third public welfare activity information is sent to the terminal through the communication interface forward news.
20. A computer-readable storage medium, wherein the computer-readable storage medium is used to store a computer program, and the stored computer program is executed by the processor to implement the following steps: obtaining occupational information of a user; The information is subjected to field analysis processing to obtain multiple fields; the multiple fields are matched with the occupation field corpus to obtain at least one occupation field; the database is searched for N public welfare activity information matching the at least one occupation field, wherein , N is a positive integer; a push message carrying the N public welfare activity information is sent to the terminal.

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