WO2020258488A1 - Method and device for recalling breakpoint user, and storage medium - Google Patents

Method and device for recalling breakpoint user, and storage medium Download PDF

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Publication number
WO2020258488A1
WO2020258488A1 PCT/CN2019/102840 CN2019102840W WO2020258488A1 WO 2020258488 A1 WO2020258488 A1 WO 2020258488A1 CN 2019102840 W CN2019102840 W CN 2019102840W WO 2020258488 A1 WO2020258488 A1 WO 2020258488A1
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breakpoint
user terminal
preset
user
target service
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PCT/CN2019/102840
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French (fr)
Chinese (zh)
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刘继宇
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平安科技(深圳)有限公司
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Publication of WO2020258488A1 publication Critical patent/WO2020258488A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33Querying
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06NCOMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00Computing arrangements based on biological models
    • G06N3/02Neural networks
    • G06N3/04Architecture, e.g. interconnection topology
    • G06N3/049Temporal neural networks, e.g. delay elements, oscillating neurons or pulsed inputs

Definitions

  • This application relates to the field of computer technology, and in particular to a method, device and storage medium for recalling users with breakpoints.
  • This application provides a method, device and storage medium for recalling users with breakpoints, which can effectively remind users with breakpoints to return to unfinished business.
  • the first aspect of the present application provides a method for recalling users with breakpoints, and the method includes:
  • the preset reminder information is sent to the user terminal.
  • a second aspect of the present application provides a device for recalling users with breakpoints, which includes:
  • the breakpoint confirmation module is used to determine that a breakpoint occurs on the user end when it is monitored that the user end has exited the currently accessed target service and the preset task in the target service has not been completed;
  • a breakpoint monitoring module is used to monitor whether the user terminal that has a breakpoint revisits the target service within a preset time period
  • the breakpoint reminder module is configured to send preset reminder information to the user terminal if the client that has a breakpoint does not revisit the target service within a preset time period.
  • a third aspect of the present application provides a storage medium, which is a computer-readable storage medium on which computer-readable instructions are stored.
  • the interrupt provided in the first aspect of the present application is implemented. Click the steps in the user's recall method.
  • the method for recalling breakpoint users includes: when it is monitored that the user terminal exits the currently accessed target business and has not completed the preset tasks in the target business, determining that the above-mentioned user terminal has a breakpoint, and then monitoring the occurrence Whether the above-mentioned user terminal of the breakpoint revisits the above-mentioned target service within the preset time period; if not, the preset reminder information is sent to the above-mentioned user terminal.
  • this application after determining that the user end has a breakpoint, if the user end does not re-access the interrupted target business within a preset time period, it will promptly send a reminder message to the user end to remind the user of the current.
  • FIG. 1 is a schematic flow diagram of the steps of a method for recalling users with interruption points in an embodiment of this application;
  • FIG. 2 is a schematic diagram of an optional hardware environment of the method for recalling interruption point users according to an embodiment of this application;
  • FIG. 3 is a schematic flow chart of the steps of the method for recalling interruption point users according to the second embodiment of this application;
  • FIG. 5 is a schematic flow chart of the steps of the method for recalling interruption point users according to the fourth embodiment of this application.
  • FIG. 6 is a schematic diagram of the process flow of the recall device for the user of the interruption point in the embodiment of this application.
  • FIG. 1 is a schematic flow chart of the steps of a method for recalling a user with a breakpoint in an embodiment of this application.
  • the above method for recalling a user with a breakpoint includes:
  • Step 101 When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that a breakpoint occurs on the user terminal.
  • the above-mentioned client refers to a program corresponding to a server and providing local services to clients. Except for some applications that only run locally, they are generally installed on ordinary clients and need to work with the server.
  • the more commonly used client terminals include web browsers used in the World Wide Web, and client software for instant messaging.
  • the client may include a mobile terminal, a tablet computer, a notebook computer, a desktop computer, a smart TV, and other network terminals, and the client may include an APP (Application) running in the client, a web browser, etc.
  • APP Application
  • FIG. 2 is a schematic diagram of an optional hardware environment of the method for recalling a user with a breakpoint in the embodiment of this application.
  • the method for recalling a user with a breakpoint of the present application can be applied as shown in FIG.
  • the server 10 is connected to the terminal 20 through a network.
  • the above-mentioned network includes, but is not limited to: a wide area network, a metropolitan area network, or a local area network.
  • the terminal 20 is not limited to a PC, a mobile phone, a tablet computer, etc.
  • the server 10 includes but not Limited to single-channel servers, multi-channel servers and distributed servers.
  • the method for recalling a user with a breakpoint in the embodiment of the present application may be executed by the server 10, may also be executed by the terminal 20, or jointly executed by the server 10 and the terminal 20.
  • the client's access progress is monitored, and if it is monitored that the client has not completed the preset tasks in the aforementioned target service, it will exit the currently visited target Business, you can determine that the user has a breakpoint. For example, when a user accesses the "fund" business on a certain wealth management app through a mobile phone, the user's access progress is monitored. If it is monitored that the user has not purchased or saved any funds, he will withdraw from the currently accessed "fund" "Business, you can determine that the user has a breakpoint.
  • Step 102 Monitoring whether the user terminal that has the breakpoint revisits the target service within a preset time period.
  • Step 103 If the user terminal that has the breakpoint does not revisit the target service within a preset time period, send a preset reminder message to the user terminal.
  • the access process of the user terminal is continuously monitored to confirm whether the user terminal re-accesses the above-mentioned target service within a preset time period.
  • the client does not revisit the above-mentioned target service within the preset time period, it means that the client may have forgotten to revisit the above-mentioned target service due to some external interference factors.
  • it can send a preset reminder to the above-mentioned client Information to prompt the user whether to revisit the above-mentioned target business.
  • multiple different time periods can be set, and different reminder messages are sent to the above-mentioned user terminal according to the different time periods. For example, if the client that has a breakpoint does not revisit the above-mentioned target business within 1 hour, it will send an SMS message to the user to remind the user whether to continue to access the above-mentioned target business; When accessing the above-mentioned target service, push information is sent to the user terminal, and other services related to the above-mentioned target service are pushed to the user terminal.
  • the method for recalling a user with a breakpoint includes: when it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, determining that the user terminal has a breakpoint, and then monitoring Whether the above-mentioned user terminal that has the breakpoint revisits the above-mentioned target service within a preset time period; if it does not revisit, a preset reminder message is sent to the above-mentioned user terminal.
  • this application after determining that the user end has a breakpoint, if the user end does not re-access the interrupted target business within a preset time period, it will promptly send a reminder message to the user end to remind the user of the current.
  • FIG. 3 is a schematic flowchart of the steps of the method for recalling a user with a breakpoint in the second embodiment of this application.
  • the method for recalling a user with a breakpoint includes:
  • Step 301 When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that a breakpoint occurs on the user terminal.
  • Step 302 Monitoring whether the user terminal that has the breakpoint revisits the target service within a preset time period.
  • step 301 and step 302 is consistent with the content described in step 101 and step 102 in the foregoing embodiment.
  • step 101 and step 102 please refer to the description of step 101 and step 102 in the foregoing embodiment, which will not be repeated here.
  • Step 303 If the client that has the breakpoint does not revisit the target service within the first preset time period, determine whether the client that has the breakpoint is running the application corresponding to the target service.
  • Step 304 When the user terminal with the breakpoint is running the application program, send the reminder information to the application program, and display the reminder information on the display interface of the application program.
  • Step 305 When the client where the breakpoint occurs is not running the application, send the reminder information to the client by means of a short message or a push message, wherein the reminder information includes a jump to Describe the jump link of the target business.
  • the client with the breakpoint does not revisit the target service within the first preset time period, it is determined whether the client with the breakpoint is running the application corresponding to the target service, and if so, it will
  • the above-mentioned reminder information is sent to the above-mentioned application program, and the above-mentioned reminder information is displayed on the display interface of the above-mentioned application program; otherwise, the reminder information is sent to the above-mentioned user terminal by means of SMS or push message, wherein the reminder information includes a jump to the above-mentioned The jump link of the target business.
  • the historical visit records of multiple client samples can be collected in advance, and based on the historical visit records, the interval time for each client sample to revisit the business before the breakpoint occurs after the breakpoint occurs, and then Calculate the average value of each interval duration, and determine the calculated average value as the first preset duration.
  • the following calculation method may be used to calculate the first preset duration:
  • avg_time represents the average of the duration of each interval
  • m represents the number of user-side samples
  • first_time i represents the interval time for the i-th user-side sample to revisit the business before the breakpoint after the breakpoint.
  • the median or mode of each interval duration can also be determined, and the determined median or mode can be determined as the first preset duration.
  • the method for recalling a user with a breakpoint includes: if the user with a breakpoint does not revisit the target service within a first preset time period, determining whether the user with the breakpoint is running the corresponding target service Application program; if yes, send the above-mentioned reminder information to the above-mentioned application program, and display the reminder information on the display interface of the application program; otherwise, send the reminder information to the user terminal by means of SMS or push message. That is, before sending the reminder information in this embodiment, different reminder information will be sent to the user terminal based on whether the user terminal is running the application corresponding to the target service, so as to facilitate the user to view.
  • FIG. 4 is a schematic diagram of the step flow of the method for recalling a user with a breakpoint in the third embodiment of this application.
  • the method for recalling a user with a break includes:
  • Step 401 When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that a breakpoint occurs on the user terminal.
  • Step 402 Monitor whether the user terminal that has the breakpoint revisits the target service within a preset time period.
  • step 401 and step 402 The content described in step 401 and step 402 above is consistent with the content described in step 101 and step 102 in the above embodiment.
  • step 101 and step 102 please refer to the description in step 101 and step 102 in the above embodiment, which will not be repeated here.
  • Step 403 If the user terminal that has the breakpoint does not revisit the target service within the second preset time period, obtain a history record of the user terminal accessing the application corresponding to the target service.
  • Step 404 Based on the historical record, determine the time period during which the user terminal that has the breakpoint accesses the application the most times, and send all information to the user terminal by means of a short message or push message within the time period.
  • the reminder information includes a jump link to jump to the target service.
  • the user terminal that has the breakpoint does not revisit the above-mentioned target service within the second preset time period
  • the historical record of the application corresponding to the client's access to the target service is obtained, and based on the historical record, it is determined that the breakpoint has occurred
  • the client can use SMS or push notifications at any time from 9:00 to 10 a.m.
  • the above-mentioned user receives the reminder message, if he wants to return to the previously visited "fund" business, he can directly click the jump link in the reminder message to jump directly to the above-mentioned "fund" business.
  • the historical visit records of multiple client samples can be collected in advance, and based on the historical visit records, the interval between each client sample's two consecutive visits to the application program is determined, and the duration of each visit interval is calculated. Average value, and determine the calculated average value as the second preset duration.
  • the following calculation method may be used to determine the second preset duration:
  • avg_second_time represents the average of the duration of each access interval
  • m represents the number of user-side samples
  • second_time i represents the access interval time of the i-th user-side sample accessing the above-mentioned application twice.
  • the median or mode of the duration of each visit interval can also be determined, and the determined median or mode is determined as the second preset duration.
  • the method for recalling a user with a breakpoint includes: if the user terminal that has the breakpoint does not revisit the target service within a second preset time period, acquiring the history of the client's access to the application corresponding to the target service Record, based on the historical record, determine the time period during which the user terminal with the breakpoint accesses the above-mentioned application the most times, and send the reminder information to the user terminal in the form of a short message or a push message during this time period. That is, in this embodiment, before the reminder information is sent, the reminder information will be sent to the client during the time period when the client has accessed the above-mentioned application most frequently, thereby increasing the probability of the client revisiting the aforementioned application.
  • FIG. 5 is a schematic flowchart of the steps of a method for recalling a user with a breakpoint in the fourth embodiment of this application.
  • the method for recalling a user with a break includes:
  • Step 501 When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that a breakpoint occurs on the user terminal.
  • Step 502 Monitoring whether the user terminal that has the breakpoint revisits the target service within a preset time period.
  • step 501 and step 502 The content described in step 501 and step 502 is consistent with the content described in step 101 and step 102 in the foregoing embodiment. For details, reference may be made to the description of step 101 and step 102 in the foregoing embodiment, which will not be repeated here.
  • Step 503 If the user terminal that has the breakpoint does not revisit the target service within the third preset period of time, acquire the historical record of the client's access to the application program corresponding to the target service.
  • Step 504 Based on the historical record, determine the number of times the user terminal that has the breakpoint accesses the application within the third preset time period.
  • Step 505 When the number of times that the user terminal that has the breakpoint accesses the application within the third preset time period is less than the preset number of times threshold, search and appear according to the user information of the user terminal that has the breakpoint The target user terminal with the highest similarity of the user terminal of the breakpoint, and based on the access record of the target user terminal, sends a recommendation message containing the recommended service to the user terminal where the breakpoint occurs.
  • Step 506 When the number of times that the user terminal that has the breakpoint accesses the application program within the third preset time period is greater than or equal to the preset number of times threshold, send a short message or push message to the user The terminal sends the reminder information, where the reminder information includes a jump link to jump to the target service.
  • the user terminal that has the breakpoint does not revisit the above-mentioned target service within the third preset time period
  • the historical record of the application corresponding to the client's access to the target service is obtained, and based on the historical record, it is determined that the breakpoint occurs
  • the visit record of the user side sends a recommendation message containing the recommended service to the user side where the breakpoint occurs. Otherwise, the reminder information is still sent to the aforementioned user terminal in the form of short message or push message, wherein the reminder information includes a jump link to the aforementioned target service.
  • the preset number threshold for example, 5 times
  • the historical visit records of multiple client samples can be collected in advance, and based on the historical visit records, it is determined that after each client sample has a breakpoint, the nth (n>2) revisit has a breakpoint
  • the average value of each interval duration is calculated, and the calculated average value is determined as the third preset duration.
  • the following calculation method may be used to calculate the third preset duration:
  • avg_third_time represents the average of the duration of each interval
  • m represents the number of client-side samples
  • third_time i represents the interval between the nth re-visiting of the business before the breakpoint after the i-th client-side sample has a breakpoint.
  • the user does not return to the previously visited target business for a long time, it can indicate that the user is not interested in the previously visited target business. At this time, there is no need to continue to remind the user whether the previous visit was interrupted
  • the target business but can recommend new business to the user. For example, the service accessed by a user with a high similarity to the user may be recommended to the user.
  • step 505 according to the user information of the user terminal where the breakpoint occurs, search for the target user terminal with the highest similarity to the user terminal where the breakpoint occurs, which can be specifically refined into the following steps:
  • Step a Obtain user information of the user terminal where the breakpoint occurs and user information of each user terminal in the preset database.
  • the user information includes at least one of address, age, gender, occupation tag, and interest tag.
  • Step b Calculate the similarity between the user terminal with the breakpoint and each user terminal in the preset database by using the acquired user information of the client with the breakpoint and the user information of each client in the preset database, and based on the calculation The result determines the target client with the highest similarity to the client with the breakpoint.
  • the following method can be used to calculate the similarity T between the client where the breakpoint occurs and any client in the preset database:
  • W1 and W2 represent preset similarity parameters
  • w1+w2 1
  • S represents cosine similarity
  • jacarrd A and B respectively represent the user information vector corresponding to the user information of the user terminal with the breakpoint and any user terminal in the preset database.
  • A ⁇ male, middle-aged, robust, sports ⁇
  • A ⁇ male, middle-aged, balanced, biomedical ⁇ .
  • the method for recalling a user with a breakpoint includes: if the user terminal that has the breakpoint does not revisit the target service within a third preset period of time, acquiring the history record of the application corresponding to the user terminal accessing the target service, Based on this historical record, determine the number of times the client accesses the above application within the third preset duration; when the number of times is less than the preset number threshold, according to the user information of the client, find the target client with the highest similarity to the client ; Based on the access record of the target client, a recommendation message containing recommended services is sent to the client.
  • this embodiment can recommend related services for the user side based on the user information of the user side when the user side does not revisit the target service for a long time and rarely access the application corresponding to the target service for a long time, thereby improving the user End to the viscosity of the above application.
  • FIG. 6 is a schematic diagram of a program module of a recall device for a user with a breakpoint according to an embodiment of this application.
  • the breakpoint confirmation module 601 is configured to determine that a breakpoint occurs on the user end when it is monitored that the user end has exited the currently accessed target service and the preset task in the target service has not been completed.
  • the breakpoint monitoring module 602 is configured to monitor whether the user terminal that has a breakpoint revisits the target service within a preset time period.
  • the breakpoint reminder module 603 is configured to send preset reminder information to the user terminal if the user terminal that has the breakpoint does not revisit the target service within a preset time period.
  • the device for recalling a user with a breakpoint provided in this embodiment can realize: when it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that the user terminal has a breakpoint, and then Monitor whether the above-mentioned user terminal that has a breakpoint revisits the above-mentioned target service within a preset time period; if it does not revisit, a preset reminder message is sent to the above-mentioned user terminal.
  • this application after determining that the user end has a breakpoint, if the user end does not re-access the interrupted target business within a preset time period, it will promptly send a reminder message to the user end to remind the user of the current.
  • the embodiments of the present application also provide a storage medium, which is a computer-readable storage medium, and the computer-readable storage medium may be a non-volatile readable storage medium on which computer-readable instructions are stored
  • the computer-readable instruction is executed by the processor, each step in the method for recalling a breakpoint user described in any of the foregoing embodiments is realized.
  • the above-mentioned computer-readable instructions may be divided into one or more modules/units, and the one or more modules/units are stored in a memory and executed by a processor to complete the application.
  • the aforementioned processor may be a central processing unit (Central Processing Unit, CPU), other general-purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (ASIC), Ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc.
  • the general-purpose processor may be a microprocessor or the processor may also be any conventional processor or the like.
  • the disclosed device and method may be implemented in other ways.
  • the device embodiments described above are merely illustrative.
  • the division of the modules is only a logical function division, and there may be other divisions in actual implementation, for example, multiple modules or components may be combined or It can be integrated into another system, or some features can be ignored or not implemented.
  • the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or modules, and may be in electrical, mechanical or other forms.
  • modules described as separate components may or may not be physically separated, and the components displayed as modules may or may not be physical modules, that is, they may be located in one place, or they may be distributed to multiple network modules. Some or all of the modules may be selected according to actual needs to achieve the objectives of the solutions of the embodiments.
  • each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module.
  • the above-mentioned integrated modules can be implemented in the form of hardware or software functional modules.
  • the integrated module is implemented in the form of a software function module and sold or used as an independent product, it can be stored in a computer readable storage medium.
  • the technical solution of this application essentially or the part that contributes to the existing technology or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium , Including several instructions to make a computer device (which can be a personal computer, a server, or a network device, etc.) execute all or part of the steps of the method described in each embodiment of the present application.
  • the aforementioned storage media include: U disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disk or optical disk and other media that can store program code .

Abstract

A method and device for recalling a breakpoint user, and a storage medium. The method comprises: when a client is detected to have quit a currently accessed target service and to have not completed a preset task in the target service, determining that a breakpoint has occurred at the client (101); then monitoring whether the client at where the breakpoint has occurred reaccesses the target service within a preset duration (102); and if the client at where the breakpoint has occurred does not reaccess the target service within the preset duration, then transmitting preset reminder information to the client (103). Compared with the prior art, when a breakpoint is determined to have occurred at a client, if the client does not reaccess within a preset duration a target service to which access has been interrupted, then reminder information is transmitted to the client in a timely manner to remind a user that an incomplete service is still present, thus not only satisfying a demand of the user, but also effectively increasing performance results of the target task.

Description

断点用户的召回方法、装置及存储介质Recall method, device and storage medium for users with breakpoints
本申请要求于2019年6月26日提交中国专利局,申请号为201910559578.3、发明名称为“断点用户的召回方法、装置及存储介质”的中国专利申请的优先权,其全部内容通过引用结合在申请中。This application claims the priority of a Chinese patent application filed with the Chinese Patent Office on June 26, 2019. The application number is 201910559578.3 and the invention title is "Recall Method, Device and Storage Medium for Breakpoint Users". The entire content is incorporated by reference. In application.
技术领域Technical field
本申请涉及计算机技术领域,尤其涉及一种断点用户的召回方法、装置及存储介质。This application relates to the field of computer technology, and in particular to a method, device and storage medium for recalling users with breakpoints.
背景技术Background technique
随着互联网技术的发展,互联网金融已经越来越普及,金融机构开始通过互联网向客户提供开户、信贷、网上证券、投资理财等服务项目,使客户足不出户就能够快速、便捷地办理各项业务。With the development of Internet technology, Internet finance has become more and more popular. Financial institutions have begun to provide customers with services such as account opening, credit, online securities, investment and wealth management through the Internet, so that customers can quickly and conveniently handle various services without leaving home. Business.
目前,用户在网上办理某项业务时,如果中途被其它事务影响,很可能会在未办理完业务的情况下就直接退出,后续若忘记继续办理,就会成为断点用户,这样难免会对金融机构的业绩产生一定的影响。At present, when a user handles a certain business online, if it is affected by other affairs in the middle, it is very likely that he will withdraw directly without completing the business. If he forgets to continue the process later, he will become a user with a breakpoint. The performance of financial institutions has a certain impact.
发明内容Summary of the invention
本申请提供一种断点用户的召回方法、装置及存储介质,可以有效的提醒断点用户返回未完成的业务。This application provides a method, device and storage medium for recalling users with breakpoints, which can effectively remind users with breakpoints to return to unfinished business.
具体的,本申请第一方面提供一种断点用户的召回方法,该方法包括:Specifically, the first aspect of the present application provides a method for recalling users with breakpoints, and the method includes:
当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点;When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset tasks in the target service, determining that a breakpoint occurs on the client terminal;
监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务;Monitoring whether the user terminal that has a breakpoint revisits the target service within a preset time period;
若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息。If the user terminal that has the breakpoint does not revisit the target service within the preset time period, then the preset reminder information is sent to the user terminal.
本申请第二方面提供一种断点用户的召回装置,该装置包括:A second aspect of the present application provides a device for recalling users with breakpoints, which includes:
断点确认模块,用于当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点;The breakpoint confirmation module is used to determine that a breakpoint occurs on the user end when it is monitored that the user end has exited the currently accessed target service and the preset task in the target service has not been completed;
断点监测模块,用于监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务;A breakpoint monitoring module is used to monitor whether the user terminal that has a breakpoint revisits the target service within a preset time period;
断点提醒模块,用于若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息。The breakpoint reminder module is configured to send preset reminder information to the user terminal if the client that has a breakpoint does not revisit the target service within a preset time period.
本申请第三方面提供一种存储介质,该存储介质为计算机可读存储介质,其上存储有计算机可读指令,该计算机可读指令被处理器执行时,实现本申请第一方面提供的断点用户的召回方法中的各个步骤。A third aspect of the present application provides a storage medium, which is a computer-readable storage medium on which computer-readable instructions are stored. When the computer-readable instructions are executed by a processor, the interrupt provided in the first aspect of the present application is implemented. Click the steps in the user's recall method.
本申请所提供的断点用户的召回方法,包括:当监测到用户端退出当前访问的目标业务、且未完成该目标业务中的预设任务时,确定上述用户端出现断点,然后监测出现断点的上述用户端在预置时长内是否重新访问上述目标业务;若未重新访问,则向上述用户端发送预置的提醒信息。本申请相较于现有技术而言,在确定用户端出现断点之后,如果该用户端在预置时长内未重新访问中断的目标业务,则会及时向用户端发送提醒信息,提醒用户目前还存在未完成的业务,从而既可以满足用户的自身需求,又可以有效的提升上述目标任务的业绩。The method for recalling breakpoint users provided in this application includes: when it is monitored that the user terminal exits the currently accessed target business and has not completed the preset tasks in the target business, determining that the above-mentioned user terminal has a breakpoint, and then monitoring the occurrence Whether the above-mentioned user terminal of the breakpoint revisits the above-mentioned target service within the preset time period; if not, the preset reminder information is sent to the above-mentioned user terminal. Compared with the prior art, this application, after determining that the user end has a breakpoint, if the user end does not re-access the interrupted target business within a preset time period, it will promptly send a reminder message to the user end to remind the user of the current There are still unfinished businesses, which can not only meet the needs of users, but also effectively improve the performance of the above-mentioned target tasks.
附图说明Description of the drawings
为了更清楚地说明本申请实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本申请的一些实施例,对于本领域技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。In order to more clearly describe the technical solutions in the embodiments of the present application or the prior art, the following will briefly introduce the drawings that need to be used in the description of the embodiments or the prior art. Obviously, the drawings in the following description are only These are some embodiments of the application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.
图1为本申请实施例中断点用户的召回方法的步骤流程示意图;FIG. 1 is a schematic flow diagram of the steps of a method for recalling users with interruption points in an embodiment of this application;
图2为本申请实施例中断点用户的召回方法可选的硬件环境示意图;FIG. 2 is a schematic diagram of an optional hardware environment of the method for recalling interruption point users according to an embodiment of this application;
图3为本申请第二实施例中断点用户的召回方法的步骤流程示意图;FIG. 3 is a schematic flow chart of the steps of the method for recalling interruption point users according to the second embodiment of this application;
图4为本申请第三实施例中断点用户的召回方法的步骤流程示意图;4 is a schematic flow chart of the steps of the method for recalling interruption point users according to the third embodiment of this application;
图5为本申请第四实施例中断点用户的召回方法的步骤流程示意图;FIG. 5 is a schematic flow chart of the steps of the method for recalling interruption point users according to the fourth embodiment of this application;
图6为本申请实施例中断点用户的召回装置的步骤流程示意图。FIG. 6 is a schematic diagram of the process flow of the recall device for the user of the interruption point in the embodiment of this application.
具体实施方式Detailed ways
为使得本申请的发明目的、特征、优点能够更加的明显和易懂,下面将结合本申请实施例中的附图,对本申请实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本申请一部分实施例,而非全部实施例。基于本申请中的实施例,本领域技术人员在没有做出创造性劳动前提下所获得的所有其他实施例,都属于本申请保护的范围。In order to make the purposes, features, and advantages of the present application more obvious and understandable, the technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the drawings in the embodiments of the present application. Obviously, the description The embodiments are only a part of the embodiments of the present application, but not all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those skilled in the art without creative work shall fall within the protection scope of this application.
请参阅图1,图1为本申请实施例中断点用户的召回方法的步骤流程示意图,本实施例中,上述断点用户的召回方法包括:Please refer to FIG. 1. FIG. 1 is a schematic flow chart of the steps of a method for recalling a user with a breakpoint in an embodiment of this application. In this embodiment, the above method for recalling a user with a breakpoint includes:
步骤101、当监测到用户端退出当前访问的目标业务、且未完成所述目标 业务中的预设任务时,确定所述用户端出现断点。Step 101: When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that a breakpoint occurs on the user terminal.
其中,上述用户端(或称为客户端)是指与服务器相对应,为客户提供本地服务的程序。除了一些只在本地运行的应用程序之外,一般安装在普通的客户机上,需要与服务端互相配合运行。较常用的用户端包括了如万维网使用的网页浏览器,以及即时通讯的用户端软件等。上述客户机可包括移动终端、平板电脑、笔记本电脑、台式电脑、智能电视等网络终端,上述用户端可包括在上述客户机中运行的APP(Application,应用程序)、网页浏览器等。Among them, the above-mentioned client (or referred to as client) refers to a program corresponding to a server and providing local services to clients. Except for some applications that only run locally, they are generally installed on ordinary clients and need to work with the server. The more commonly used client terminals include web browsers used in the World Wide Web, and client software for instant messaging. The client may include a mobile terminal, a tablet computer, a notebook computer, a desktop computer, a smart TV, and other network terminals, and the client may include an APP (Application) running in the client, a web browser, etc.
为了更好的理解本申请,参照图2,图2为本申请实施例中断点用户的召回方法可选的硬件环境示意图,本申请的断点用户的召回方法可以应用于如图2所示的由服务器10和终端20所构成的硬件环境中。如图2所示,服务器10通过网络与终端20进行连接,上述网络包括但不限于:广域网、城域网或局域网,终端20并不限定于PC、手机、平板电脑等,服务器10包括但不限于单路服务器、多路服务器和分布式服务器。本申请实施例的断点用户的召回方法可以由服务器10来执行,也可以由终端20来执行,还可以是由服务器10和终端20共同执行。In order to better understand this application, refer to FIG. 2. FIG. 2 is a schematic diagram of an optional hardware environment of the method for recalling a user with a breakpoint in the embodiment of this application. The method for recalling a user with a breakpoint of the present application can be applied as shown in FIG. In the hardware environment formed by the server 10 and the terminal 20. As shown in FIG. 2, the server 10 is connected to the terminal 20 through a network. The above-mentioned network includes, but is not limited to: a wide area network, a metropolitan area network, or a local area network. The terminal 20 is not limited to a PC, a mobile phone, a tablet computer, etc. The server 10 includes but not Limited to single-channel servers, multi-channel servers and distributed servers. The method for recalling a user with a breakpoint in the embodiment of the present application may be executed by the server 10, may also be executed by the terminal 20, or jointly executed by the server 10 and the terminal 20.
具体的,在上述用户端在访问某个预先确定的目标业务时,监测该用户端的访问进度,若监测到该用户端在未完成上述目标业务中的预设任务时,就退出当前访问的目标业务,则可以确定该用户端出现断点。例如,当用户通过手机访问某个理财APP上的“基金”业务时,便监测该用户的访问进度,如果监测到该用户在未购买或收藏任何基金的情况下,就退出当前访问的“基金”业务,则可以确定该用户出现断点。Specifically, when the aforementioned client accesses a predetermined target service, the client's access progress is monitored, and if it is monitored that the client has not completed the preset tasks in the aforementioned target service, it will exit the currently visited target Business, you can determine that the user has a breakpoint. For example, when a user accesses the "fund" business on a certain wealth management app through a mobile phone, the user's access progress is monitored. If it is monitored that the user has not purchased or saved any funds, he will withdraw from the currently accessed "fund" "Business, you can determine that the user has a breakpoint.
步骤102、监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务。Step 102: Monitoring whether the user terminal that has the breakpoint revisits the target service within a preset time period.
步骤103、若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息。Step 103: If the user terminal that has the breakpoint does not revisit the target service within a preset time period, send a preset reminder message to the user terminal.
本实施例中,在确定上述用户端出现断点之后,继续监测该用户端的访问进程,确实该用户端在预置时长内是否重新访问上述目标业务。In this embodiment, after it is determined that the above-mentioned user terminal has a breakpoint, the access process of the user terminal is continuously monitored to confirm whether the user terminal re-accesses the above-mentioned target service within a preset time period.
其中,如果该用户端在预置时长内未重新访问上述目标业务,则表示该用户端可能由于一些外部干扰因素,忘记重新访问上述目标业务,此时即可向上述用户端发送预置的提醒信息,提示用户是否重新访问上述目标业务。Among them, if the client does not revisit the above-mentioned target service within the preset time period, it means that the client may have forgotten to revisit the above-mentioned target service due to some external interference factors. At this time, it can send a preset reminder to the above-mentioned client Information to prompt the user whether to revisit the above-mentioned target business.
其中,在本实施例中,可以设置多个不同的时长,按照时间长短的不同来向上述用户端发送不同的提醒信息。例如,若出现断点的用户端在1小时内未重新访问上述目标业务,则向用户端发送短信信息,提醒用户是否继续访问上述目标业务;若出现断点的用户端在24小时内未重新访问上述目标业务,则向用户端发送推送信息,向用户端推送其它与上述目标业务相关的业务。Among them, in this embodiment, multiple different time periods can be set, and different reminder messages are sent to the above-mentioned user terminal according to the different time periods. For example, if the client that has a breakpoint does not revisit the above-mentioned target business within 1 hour, it will send an SMS message to the user to remind the user whether to continue to access the above-mentioned target business; When accessing the above-mentioned target service, push information is sent to the user terminal, and other services related to the above-mentioned target service are pushed to the user terminal.
本实施例所提供的断点用户的召回方法,包括:当监测到用户端退出当前访问的目标业务、且未完成该目标业务中的预设任务时,确定上述用户端出现断点,然后监测出现断点的上述用户端在预置时长内是否重新访问上述目标业务;若未重新访问,则向上述用户端发送预置的提醒信息。本申请相较于现有技术而言,在确定用户端出现断点之后,如果该用户端在预置时长内未重新访问中断的目标业务,则会及时向用户端发送提醒信息,提醒用户目前还存在未完成的业务,从而既可以满足用户的自身需求,又可以有效的提升上述目标任务的业绩。The method for recalling a user with a breakpoint provided in this embodiment includes: when it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, determining that the user terminal has a breakpoint, and then monitoring Whether the above-mentioned user terminal that has the breakpoint revisits the above-mentioned target service within a preset time period; if it does not revisit, a preset reminder message is sent to the above-mentioned user terminal. Compared with the prior art, this application, after determining that the user end has a breakpoint, if the user end does not re-access the interrupted target business within a preset time period, it will promptly send a reminder message to the user end to remind the user of the current There are still unfinished businesses, which can not only meet the needs of users, but also effectively improve the performance of the above-mentioned target tasks.
进一步的,基于上述实施例,参见图3,图3为本申请第二实施例中断点用户的召回方法的步骤流程示意图,本实施例中,上述断点用户的召回方法包括:Further, based on the foregoing embodiment, refer to FIG. 3. FIG. 3 is a schematic flowchart of the steps of the method for recalling a user with a breakpoint in the second embodiment of this application. In this embodiment, the method for recalling a user with a breakpoint includes:
步骤301、当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点。Step 301: When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that a breakpoint occurs on the user terminal.
步骤302、监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务。Step 302: Monitoring whether the user terminal that has the breakpoint revisits the target service within a preset time period.
其中,上述步骤301与步骤302描述的内容与上述实施例中步骤101与步骤102描述的内容一致,具体可以参照上述实施例中步骤101与步骤102中的描述,在此不再赘述。Wherein, the content described in step 301 and step 302 is consistent with the content described in step 101 and step 102 in the foregoing embodiment. For details, please refer to the description of step 101 and step 102 in the foregoing embodiment, which will not be repeated here.
步骤303、若出现断点的所述用户端在第一预置时长内未重新访问所述目标业务,则判断出现断点的所述用户端是否正在运行所述目标业务对应的应用程序。Step 303: If the client that has the breakpoint does not revisit the target service within the first preset time period, determine whether the client that has the breakpoint is running the application corresponding to the target service.
步骤304、当出现断点的所述用户端正在运行所述应用程序时,将所述提醒信息发送至所述应用程序,并在所述应用程序的显示界面显示所述提醒信息。Step 304: When the user terminal with the breakpoint is running the application program, send the reminder information to the application program, and display the reminder information on the display interface of the application program.
步骤305、当出现断点的所述用户端未运行所述应用程序时,以短信或推 送消息的方式向所述用户端发送所述提醒信息,其中,所述提醒信息中包括跳转至所述目标业务的跳转链接。Step 305: When the client where the breakpoint occurs is not running the application, send the reminder information to the client by means of a short message or a push message, wherein the reminder information includes a jump to Describe the jump link of the target business.
本实施例中,若出现断点的用户端在第一预置时长内未重新访问上述目标业务,则判断出现断点的用户端是否正在运行上述目标业务对应的应用程序,如果是,则将上述提醒信息发送至上述应用程序,并在上述应用程序的显示界面显示所述提醒信息;否则以短信或推送消息的方式向上述用户端发送提醒信息,其中,该提醒信息中包括跳转至上述目标业务的跳转链接。In this embodiment, if the client with the breakpoint does not revisit the target service within the first preset time period, it is determined whether the client with the breakpoint is running the application corresponding to the target service, and if so, it will The above-mentioned reminder information is sent to the above-mentioned application program, and the above-mentioned reminder information is displayed on the display interface of the above-mentioned application program; otherwise, the reminder information is sent to the above-mentioned user terminal by means of SMS or push message, wherein the reminder information includes a jump to the above-mentioned The jump link of the target business.
例如,当用户通过手机访问某个理财APP上的“基金”业务时,在未购买或收藏任何基金的情况下,就退出当前访问的“基金”业务,则检测该用户在第一预置时长内是否重新访问上述“基金”业务,若该用户在第一预置时长内未重新访问上述“基金”业务,则判断该用户的手机中是否正在运行上述理财APP,如果是,则将上述提醒信息发送至该理财APP,并在该理财APP的显示界面显示上述提醒信息;否则以短信或推送消息的方式向上述用户的手机发送提醒信息。其中,上述用户在接收到提醒信息后,如果想要返回之前访问的“基金”业务,则可以直接点击提醒信息中的跳转链接,便可以直接跳转到上述“基金”业务。For example, when a user accesses the "fund" business on a certain wealth management APP through a mobile phone, he exits the currently accessed "fund" business without purchasing or collecting any funds, and then it is detected that the user is in the first preset duration If the user does not revisit the above-mentioned “fund” business within the first preset period of time, it is determined whether the above-mentioned wealth management APP is running on the user’s mobile phone, and if so, the above-mentioned reminder The information is sent to the wealth management APP, and the aforementioned reminder information is displayed on the display interface of the wealth management APP; otherwise, the reminder information is sent to the mobile phone of the aforementioned user by means of SMS or push message. Among them, after the above-mentioned user receives the reminder message, if he wants to return to the previously visited "fund" business, he can directly click the jump link in the reminder message to jump directly to the above-mentioned "fund" business.
其中,本实施例中,可以预先采集多个用户端样本的历史访问记录,基于该历史访问记录,确定各个用户端样本在出现断点之后,重新访问出现断点之前的业务的间隔时长,然后计算各个间隔时长的平均值,并将计算得到的平均值确定为上述第一预置时长。Among them, in this embodiment, the historical visit records of multiple client samples can be collected in advance, and based on the historical visit records, the interval time for each client sample to revisit the business before the breakpoint occurs after the breakpoint occurs, and then Calculate the average value of each interval duration, and determine the calculated average value as the first preset duration.
具体的,可以采用以下计算方式计算第一预置时长:Specifically, the following calculation method may be used to calculate the first preset duration:
Figure PCTCN2019102840-appb-000001
Figure PCTCN2019102840-appb-000001
其中,avg_time表示各个间隔时长的平均值,m表示用户端样本数,first_time i表示第i个用户端样本在出现断点之后,重新访问出现断点之前的业务的间隔时长。 Among them, avg_time represents the average of the duration of each interval, m represents the number of user-side samples, and first_time i represents the interval time for the i-th user-side sample to revisit the business before the breakpoint after the breakpoint.
另外,本实施例中,还可以确定各个间隔时长的中位数或众数,并将已确定的中位数或众数确定为上述第一预置时长。In addition, in this embodiment, the median or mode of each interval duration can also be determined, and the determined median or mode can be determined as the first preset duration.
本实施例所提供的断点用户的召回方法,包括:若出现断点的用户端在第一预置时长内未重新访问目标业务,则判断出现断点的用户端是否正在运行目标业务对应的应用程序;若是,则将上述提醒信息发送至上述应用程序,并在该应用程序的显示界面显示所述提醒信息;否则以短信或推送消息的方 式向用户端发送所述提醒信息。即本实施例在发送提醒信息之前,会基于用户端是否正在运行目标业务对应的应用程序,来向用户端发送不同的提醒信息,方便用户查看。The method for recalling a user with a breakpoint provided in this embodiment includes: if the user with a breakpoint does not revisit the target service within a first preset time period, determining whether the user with the breakpoint is running the corresponding target service Application program; if yes, send the above-mentioned reminder information to the above-mentioned application program, and display the reminder information on the display interface of the application program; otherwise, send the reminder information to the user terminal by means of SMS or push message. That is, before sending the reminder information in this embodiment, different reminder information will be sent to the user terminal based on whether the user terminal is running the application corresponding to the target service, so as to facilitate the user to view.
进一步的,基于上述实施例,参见图4,图4为本申请第三实施例中断点用户的召回方法的步骤流程示意图,本实施例中,上述断点用户的召回方法包括:Further, based on the foregoing embodiment, refer to FIG. 4, which is a schematic diagram of the step flow of the method for recalling a user with a breakpoint in the third embodiment of this application. In this embodiment, the method for recalling a user with a break includes:
步骤401、当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点。Step 401: When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that a breakpoint occurs on the user terminal.
步骤402、监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务。Step 402: Monitor whether the user terminal that has the breakpoint revisits the target service within a preset time period.
其中,上述步骤401与步骤402描述的内容与上述实施例中步骤101与步骤102描述的内容一致,具体可以参照上述实施例中步骤101与步骤102中的描述,在此不再赘述。The content described in step 401 and step 402 above is consistent with the content described in step 101 and step 102 in the above embodiment. For details, please refer to the description in step 101 and step 102 in the above embodiment, which will not be repeated here.
步骤403、若出现断点的所述用户端在第二预置时长内未重新访问所述目标业务,则获取所述用户端访问所述目标业务对应的应用程序的历史记录。Step 403: If the user terminal that has the breakpoint does not revisit the target service within the second preset time period, obtain a history record of the user terminal accessing the application corresponding to the target service.
步骤404、基于所述历史记录,确定出现断点的所述用户端访问所述应用程序次数最多的时间段,并在所述时间段内以短信或推送消息的方式向所述用户端发送所述提醒信息,所述提醒信息中包括跳转至所述目标业务的跳转链接。Step 404: Based on the historical record, determine the time period during which the user terminal that has the breakpoint accesses the application the most times, and send all information to the user terminal by means of a short message or push message within the time period. The reminder information includes a jump link to jump to the target service.
本实施例中,若出现断点的用户端在第二预置时长内未重新访问上述目标业务,则获取用户端访问目标业务对应的应用程序的历史记录,基于该历史记录,确定出现断点的用户端访问上述应用程序次数最多的时间段,并在该时间段内以短信或推送消息的方式向用户端发送提醒信息。In this embodiment, if the user terminal that has the breakpoint does not revisit the above-mentioned target service within the second preset time period, the historical record of the application corresponding to the client's access to the target service is obtained, and based on the historical record, it is determined that the breakpoint has occurred The time period during which the client accesses the above-mentioned application the most times, and sends reminder information to the client by means of short messages or push messages during this time period.
例如,当用户通过手机访问某个理财APP上的“基金”业务时,在未购买或收藏任何基金的情况下,就退出当前访问的“基金”业务,则检测该用户在第二预置时长内是否重新访问上述“基金”业务,若该用户在第二预置时长内未重新访问上述“基金”业务,则获取用户端访问上述理财APP的历史记录,基于该历史记录,确定出现断点的用户端访问上述理财APP次数最多的时间段,例如确定上述用户端在早上九点至10点内访问上述理财APP的次数最多,则可以在早上九点至10点内任意时刻以短信或推送消息的方式向上述用户发送提醒信息。其中,上述用户在接收到提醒信息后,如果想要 返回之前访问的“基金”业务,则可以直接点击提醒信息中的跳转链接,便可以直接跳转到上述“基金”业务。For example, when a user accesses the "fund" business on a certain wealth management app through a mobile phone, he exits the currently accessed "fund" business without purchasing or collecting any funds, and then it is detected that the user is in the second preset duration If the user does not revisit the above-mentioned “fund” business within the second preset period of time, obtain the historical record of the client's access to the above-mentioned wealth management APP, and determine the breakpoint based on the historical record The time period during which the client's client accesses the aforementioned wealth management app the most. For example, if the client's client accesses the aforementioned wealth management app from 9:00 to 10 a.m., the client can use SMS or push notifications at any time from 9:00 to 10 a.m. Send reminders to the above-mentioned users by means of messages. Among them, after the above-mentioned user receives the reminder message, if he wants to return to the previously visited "fund" business, he can directly click the jump link in the reminder message to jump directly to the above-mentioned "fund" business.
其中,本实施例中,可以预先采集多个用户端样本的历史访问记录,基于该历史访问记录,确定各个用户端样本相邻两次访问上述应用程序的访问间隔时长,计算各个访问间隔时长的平均值,并将计算得到的平均值确定为第二预置时长。Among them, in this embodiment, the historical visit records of multiple client samples can be collected in advance, and based on the historical visit records, the interval between each client sample's two consecutive visits to the application program is determined, and the duration of each visit interval is calculated. Average value, and determine the calculated average value as the second preset duration.
具体的,可以采用以下计算方式确定第二预置时长:Specifically, the following calculation method may be used to determine the second preset duration:
Figure PCTCN2019102840-appb-000002
Figure PCTCN2019102840-appb-000002
其中,avg_second_time表示各个访问间隔时长的平均值,m表示用户端样本数,second_time i表示第i个用户端样本相邻两次访问上述应用程序的访问间隔时长。 Among them, avg_second_time represents the average of the duration of each access interval, m represents the number of user-side samples, and second_time i represents the access interval time of the i-th user-side sample accessing the above-mentioned application twice.
另外,本实施例中,还可以确定各个访问间隔时长的中位数或众数,并将已确定的中位数或众数确定为第二预置时长。In addition, in this embodiment, the median or mode of the duration of each visit interval can also be determined, and the determined median or mode is determined as the second preset duration.
本实施例所提供的断点用户的召回方法,包括:若出现断点的用户端在第二预置时长内未重新访问所述目标业务,则获取用户端访问目标业务对应的应用程序的历史记录,基于该历史记录,确定出现断点的用户端访问上述应用程序次数最多的时间段,并在该时间段内以短信或推送消息的方式向用户端发送所述提醒信息。即本实施例在发送提醒信息之前,会在用户端访问上述应用程序次数最多的时间段,来向用户端发送提醒信息,从而提升用户端重新访问上述应用程序的概率。The method for recalling a user with a breakpoint provided in this embodiment includes: if the user terminal that has the breakpoint does not revisit the target service within a second preset time period, acquiring the history of the client's access to the application corresponding to the target service Record, based on the historical record, determine the time period during which the user terminal with the breakpoint accesses the above-mentioned application the most times, and send the reminder information to the user terminal in the form of a short message or a push message during this time period. That is, in this embodiment, before the reminder information is sent, the reminder information will be sent to the client during the time period when the client has accessed the above-mentioned application most frequently, thereby increasing the probability of the client revisiting the aforementioned application.
进一步的,基于上述实施例,参见图5,图5为本申请第四实施例中断点用户的召回方法的步骤流程示意图,本实施例中,上述断点用户的召回方法包括:Further, based on the foregoing embodiment, refer to FIG. 5. FIG. 5 is a schematic flowchart of the steps of a method for recalling a user with a breakpoint in the fourth embodiment of this application. In this embodiment, the method for recalling a user with a break includes:
步骤501、当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点。Step 501: When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that a breakpoint occurs on the user terminal.
步骤502、监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务。Step 502: Monitoring whether the user terminal that has the breakpoint revisits the target service within a preset time period.
其中,上述步骤501与步骤502描述的内容与上述实施例中步骤101与步骤102描述的内容一致,具体可以参照上述实施例中步骤101与步骤102中的描述,在此不再赘述。The content described in step 501 and step 502 is consistent with the content described in step 101 and step 102 in the foregoing embodiment. For details, reference may be made to the description of step 101 and step 102 in the foregoing embodiment, which will not be repeated here.
步骤503、若出现断点的所述用户端在第三预置时长内未重新访问所述目 标业务,则获取所述用户端访问所述目标业务对应的应用程序的历史记录。Step 503: If the user terminal that has the breakpoint does not revisit the target service within the third preset period of time, acquire the historical record of the client's access to the application program corresponding to the target service.
步骤504、基于所述历史记录,确定出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数。Step 504: Based on the historical record, determine the number of times the user terminal that has the breakpoint accesses the application within the third preset time period.
步骤505、当出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数小于预设次数阈值时,根据出现断点的所述用户端的用户信息,查找与出现断点的所述用户端相似度最高的目标用户端,并基于所述目标用户端的访问记录,向出现断点的所述用户端发送包含推荐业务的推荐消息。Step 505: When the number of times that the user terminal that has the breakpoint accesses the application within the third preset time period is less than the preset number of times threshold, search and appear according to the user information of the user terminal that has the breakpoint The target user terminal with the highest similarity of the user terminal of the breakpoint, and based on the access record of the target user terminal, sends a recommendation message containing the recommended service to the user terminal where the breakpoint occurs.
步骤506、当出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数大于或等于所述预设次数阈值时,以短信或推送消息的方式向所述用户端发送所述提醒信息,其中,所述提醒信息中包括跳转至所述目标业务的跳转链接。Step 506: When the number of times that the user terminal that has the breakpoint accesses the application program within the third preset time period is greater than or equal to the preset number of times threshold, send a short message or push message to the user The terminal sends the reminder information, where the reminder information includes a jump link to jump to the target service.
本实施例中,若出现断点的用户端在第三预置时长内未重新访问上述目标业务,则获取用户端访问目标业务对应的应用程序的历史记录,基于该历史记录,确定出现断点的用户端在第三预置时长内访问上述应用程序的次数,若该次数小于预设次数阈值,则根据该用户端的用户信息,查找与该用户端相似度最高的目标用户端,基于该目标用户端的访问记录,向出现断点的用户端发送包含推荐业务的推荐消息。否则,仍旧以短信或推送消息的方式向上述用户端发送提醒信息,其中,该提醒信息中包括跳转至上述目标业务的跳转链接。In this embodiment, if the user terminal that has the breakpoint does not revisit the above-mentioned target service within the third preset time period, the historical record of the application corresponding to the client's access to the target service is obtained, and based on the historical record, it is determined that the breakpoint occurs The number of times the user terminal has accessed the above-mentioned application within the third preset period of time. If the number of times is less than the preset number of times threshold, then according to the user information of the user terminal, find the target client with the highest similarity to the user terminal, based on the target The visit record of the user side sends a recommendation message containing the recommended service to the user side where the breakpoint occurs. Otherwise, the reminder information is still sent to the aforementioned user terminal in the form of short message or push message, wherein the reminder information includes a jump link to the aforementioned target service.
例如,当用户通过手机访问某个理财APP上的“基金”业务时,在未购买或收藏任何基金的情况下,就退出当前访问的“基金”业务,则检测该用户在第三预置时长内是否重新访问上述“基金”业务,若该用户在第三预置时长内未重新访问上述“基金”业务,则获取该用户访问上述理财APP的历史记录,基于该历史记录,确定该用户端在第三预置时长内访问上述理财APP的次数,如果该次数小于预设次数阈值(如5次),则根据该用户的用户信息,查找与该用户相似度最高的目标用户,基于该目标用户的访问记录,向上述用户发送包含推荐业务的推荐消息。For example, when a user accesses the "fund" business on a certain wealth management app through a mobile phone, he quits the currently accessed "fund" business without purchasing or collecting any funds, and then it is detected that the user is in the third preset duration If the user does not revisit the above-mentioned “fund” business within the third preset period of time, obtain the historical record of the user’s access to the above-mentioned wealth management APP, and determine the user terminal based on the historical record The number of visits to the aforementioned wealth management APP within the third preset time period. If the number of times is less than the preset number threshold (for example, 5 times), then according to the user information of the user, find the target user with the highest similarity to the user, based on the target The user's access record sends a recommendation message containing recommended services to the above-mentioned user.
其中,本实施例中,可以预先采集多个用户端样本的历史访问记录,基于该历史访问记录,确定各个用户端样本在出现断点之后,第n(n>2)次重新访问出现断点之前的业务的间隔时长,计算各个间隔时长的平均值,并将计算得到的平均值确定为第三预置时长。Among them, in this embodiment, the historical visit records of multiple client samples can be collected in advance, and based on the historical visit records, it is determined that after each client sample has a breakpoint, the nth (n>2) revisit has a breakpoint For the interval duration of the previous service, the average value of each interval duration is calculated, and the calculated average value is determined as the third preset duration.
具体的,可以采用以下计算方式计算第三预置时长:Specifically, the following calculation method may be used to calculate the third preset duration:
Figure PCTCN2019102840-appb-000003
Figure PCTCN2019102840-appb-000003
其中,avg_third_time表示各个间隔时长的平均值,m表示用户端样本数,third_time i表示第i个用户端样本在出现断点后,第n次重新访问出现断点之前的业务的间隔时长。 Among them, avg_third_time represents the average of the duration of each interval, m represents the number of client-side samples, and third_time i represents the interval between the nth re-visiting of the business before the breakpoint after the i-th client-side sample has a breakpoint.
另外,本实施例中,还可以确定各个用户端样本在出现断点之后,第n(n>2)次重新访问出现断点之前的业务的间隔时长的中位数或众数,并将已确定的中位数或众数确定为第三预置时长。In addition, in this embodiment, it can also be determined that after the breakpoint occurs in each client sample, the nth (n>2)th (n>2)th time revisiting the median or mode of the business interval before the breakpoint occurs, and the The determined median or mode is determined as the third preset duration.
可以理解的是,如果用户在长时间内均未返回之前访问的目标业务,则可以说明该用户对之前访问的目标业务并不感兴趣,此时,则不需要继续提醒该用户是否访问之前访问中断的目标业务,而是可以向该用户推荐新的业务。例如,可以将与该用户相似度较高的用户所访问的业务推荐给该用户。It is understandable that if the user does not return to the previously visited target business for a long time, it can indicate that the user is not interested in the previously visited target business. At this time, there is no need to continue to remind the user whether the previous visit was interrupted The target business, but can recommend new business to the user. For example, the service accessed by a user with a high similarity to the user may be recommended to the user.
其中,在本实施例中,上述步骤505中根据出现断点的所述用户端的用户信息,查找与出现断点的所述用户端相似度最高的目标用户端,具体可以细化为以下步骤:Wherein, in this embodiment, in the above step 505, according to the user information of the user terminal where the breakpoint occurs, search for the target user terminal with the highest similarity to the user terminal where the breakpoint occurs, which can be specifically refined into the following steps:
步骤a、获取出现断点的用户端的用户信息以及预置数据库中各个用户端的用户信息,该用户信息包括地址、年龄、性别、职业标签、兴趣标签中的至少一项。Step a: Obtain user information of the user terminal where the breakpoint occurs and user information of each user terminal in the preset database. The user information includes at least one of address, age, gender, occupation tag, and interest tag.
步骤b、利用已获取的出现断点的用户端的用户信息以及预置数据库中各个用户端的用户信息,计算出现断点的用户端与预置数据库中各个用户端之间的相似度,并基于计算结果确定与出现断点的用户端相似度最高的目标用户端。Step b. Calculate the similarity between the user terminal with the breakpoint and each user terminal in the preset database by using the acquired user information of the client with the breakpoint and the user information of each client in the preset database, and based on the calculation The result determines the target client with the highest similarity to the client with the breakpoint.
具体的,可以利用以下方式计算出现断点的用户端与预置数据库中任意一个用户端之间的相似度T,Specifically, the following method can be used to calculate the similarity T between the client where the breakpoint occurs and any client in the preset database:
T=W1*S+W2*(1-jacarrd距离)T=W1*S+W2*(1-jacarrd distance)
其中,W1与W2表示预置的相似度参数,且w1+w2=1,S表示余弦相似度,且
Figure PCTCN2019102840-appb-000004
jacarrd
Figure PCTCN2019102840-appb-000005
A和B 分别表示出现断点的用户端与预置数据库中任意一个用户端的用户信息所对应的用户信息向量。例如,A={男、中年、稳健型、体育}、A={男、中年、平衡型、生物医疗}。
Among them, W1 and W2 represent preset similarity parameters, and w1+w2=1, S represents cosine similarity, and
Figure PCTCN2019102840-appb-000004
jacarrd
Figure PCTCN2019102840-appb-000005
A and B respectively represent the user information vector corresponding to the user information of the user terminal with the breakpoint and any user terminal in the preset database. For example, A={male, middle-aged, robust, sports}, A={male, middle-aged, balanced, biomedical}.
本实施例所提供的断点用户的召回方法,包括:若出现断点的用户端在第三预置时长内未重新访问目标业务,则获取用户端访问目标业务对应的应用程序的历史记录,基于该历史记录,确定用户端在第三预置时长内访问上述应用程序的次数;当该次数小于预设次数阈值时,根据用户端的用户信息,查找与该用户端相似度最高的目标用户端;基于该目标用户端的访问记录,向上述用户端发送包含推荐业务的推荐消息。即本实施例可以在用户端长时间未重新访问目标业务,且在长时间内很少访问目标业务对应的应用程序时,基于用户端的用户信息,为该用户端推荐相关的业务,从而提升用户端对上述应用程序的粘度。The method for recalling a user with a breakpoint provided in this embodiment includes: if the user terminal that has the breakpoint does not revisit the target service within a third preset period of time, acquiring the history record of the application corresponding to the user terminal accessing the target service, Based on this historical record, determine the number of times the client accesses the above application within the third preset duration; when the number of times is less than the preset number threshold, according to the user information of the client, find the target client with the highest similarity to the client ; Based on the access record of the target client, a recommendation message containing recommended services is sent to the client. That is, this embodiment can recommend related services for the user side based on the user information of the user side when the user side does not revisit the target service for a long time and rarely access the application corresponding to the target service for a long time, thereby improving the user End to the viscosity of the above application.
进一步的,本申请实施例还提供一种断点用户的召回装置,参照图6,图6为本申请实施例中断点用户的召回装置的程序模块示意图,上述断点用户的召回装置300包括:Further, an embodiment of the present application also provides a recall device for a user with a breakpoint. Referring to FIG. 6, FIG. 6 is a schematic diagram of a program module of a recall device for a user with a breakpoint according to an embodiment of this application.
断点确认模块601,用于当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点。The breakpoint confirmation module 601 is configured to determine that a breakpoint occurs on the user end when it is monitored that the user end has exited the currently accessed target service and the preset task in the target service has not been completed.
断点监测模块602,用于监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务。The breakpoint monitoring module 602 is configured to monitor whether the user terminal that has a breakpoint revisits the target service within a preset time period.
断点提醒模块603,用于若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息。The breakpoint reminder module 603 is configured to send preset reminder information to the user terminal if the user terminal that has the breakpoint does not revisit the target service within a preset time period.
本实施例所提供的断点用户的召回装置,可以实现:当监测到用户端退出当前访问的目标业务、且未完成该目标业务中的预设任务时,确定上述用户端出现断点,然后监测出现断点的上述用户端在预置时长内是否重新访问上述目标业务;若未重新访问,则向上述用户端发送预置的提醒信息。本申请相较于现有技术而言,在确定用户端出现断点之后,如果该用户端在预置时长内未重新访问中断的目标业务,则会及时向用户端发送提醒信息,提醒用户目前还存在未完成的业务,从而既可以满足用户的自身需求,又可以有效的提升上述目标任务的业绩。The device for recalling a user with a breakpoint provided in this embodiment can realize: when it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that the user terminal has a breakpoint, and then Monitor whether the above-mentioned user terminal that has a breakpoint revisits the above-mentioned target service within a preset time period; if it does not revisit, a preset reminder message is sent to the above-mentioned user terminal. Compared with the prior art, this application, after determining that the user end has a breakpoint, if the user end does not re-access the interrupted target business within a preset time period, it will promptly send a reminder message to the user end to remind the user of the current There are still unfinished businesses, which can not only meet the needs of users, but also effectively improve the performance of the above-mentioned target tasks.
进一步的,本申请实施例还提供一种存储介质,该存储介质为计算机可 读存储介质,所述计算机可读存储介质可以为非易失性可读存储介质,其上存储有计算机可读指令,该计算机可读指令被处理器执行时,实现上述任意实施例中所描述的断点用户的召回方法中的各个步骤。Further, the embodiments of the present application also provide a storage medium, which is a computer-readable storage medium, and the computer-readable storage medium may be a non-volatile readable storage medium on which computer-readable instructions are stored When the computer-readable instruction is executed by the processor, each step in the method for recalling a breakpoint user described in any of the foregoing embodiments is realized.
示例性的,上述计算机可读指令被处理器执行时,具体可以实现以下步骤:Exemplarily, when the foregoing computer-readable instructions are executed by a processor, the following steps may be specifically implemented:
当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点;监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务;若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息。When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset task in the target service, it is determined that the user terminal has a breakpoint; it is monitored whether the user terminal that has the breakpoint is within the preset time period Revisit the target service; if the client that has a breakpoint does not revisit the target service within a preset time period, send a preset reminder message to the client.
另外,上述计算机可读指令可以被分割成一个或多个模块/单元,一个或者多个模块/单元被存储在存储器中,并由处理器执行,以完成本申请。In addition, the above-mentioned computer-readable instructions may be divided into one or more modules/units, and the one or more modules/units are stored in a memory and executed by a processor to complete the application.
上述所称处理器可以是中央处理单元(Central Processing Unit,CPU),还可以是其他通用处理器、数字信号处理器(Digital Signal Processor,DSP)、专用集成电路(Application Specific Integrated Circuit,ASIC)、现成可编程门阵列(Field-Programmable Gate Array,FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件等。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。The aforementioned processor may be a central processing unit (Central Processing Unit, CPU), other general-purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (ASIC), Ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. The general-purpose processor may be a microprocessor or the processor may also be any conventional processor or the like.
在本申请所提供的几个实施例中,应该理解到,所揭露的装置和方法,可以通过其它的方式实现。例如,以上所描述的装置实施例仅仅是示意性的,例如,所述模块的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式,例如多个模块或组件可以结合或者可以集成到另一个系统,或一些特征可以忽略,或不执行。另一点,所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口,装置或模块的间接耦合或通信连接,可以是电性,机械或其它的形式。In the several embodiments provided in this application, it should be understood that the disclosed device and method may be implemented in other ways. For example, the device embodiments described above are merely illustrative. For example, the division of the modules is only a logical function division, and there may be other divisions in actual implementation, for example, multiple modules or components may be combined or It can be integrated into another system, or some features can be ignored or not implemented. In addition, the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or modules, and may be in electrical, mechanical or other forms.
所述作为分离部件说明的模块可以是或者也可以不是物理上分开的,作为模块显示的部件可以是或者也可以不是物理模块,即可以位于一个地方,或者也可以分布到多个网络模块上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。The modules described as separate components may or may not be physically separated, and the components displayed as modules may or may not be physical modules, that is, they may be located in one place, or they may be distributed to multiple network modules. Some or all of the modules may be selected according to actual needs to achieve the objectives of the solutions of the embodiments.
另外,在本申请各个实施例中的各功能模块可以集成在一个处理模块中,也可以是各个模块单独物理存在,也可以两个或两个以上模块集成在一个模块中。上述集成的模块既可以采用硬件的形式实现,也可以采用软件功能模 块的形式实现。In addition, each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware or software functional modules.
所述集成的模块如果以软件功能模块的形式实现并作为独立的产品销售或使用时,可以存储在一个计算机可读取存储介质中。基于这样的理解,本申请的技术方案本质上或者说对现有技术做出贡献的部分或者该技术方案的全部或部分可以以软件产品的形式体现出来,该计算机软件产品存储在一个存储介质中,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)执行本申请各个实施例所述方法的全部或部分步骤。而前述的存储介质包括:U盘、移动硬盘、只读存储器(ROM,Read-Only Memory)、随机存取存储器(RAM,Random Access Memory)、磁碟或者光盘等各种可以存储程序代码的介质。If the integrated module is implemented in the form of a software function module and sold or used as an independent product, it can be stored in a computer readable storage medium. Based on this understanding, the technical solution of this application essentially or the part that contributes to the existing technology or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium , Including several instructions to make a computer device (which can be a personal computer, a server, or a network device, etc.) execute all or part of the steps of the method described in each embodiment of the present application. The aforementioned storage media include: U disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disk or optical disk and other media that can store program code .
需要说明的是,对于前述的各方法实施例,为了简便描述,故将其都表述为一系列的动作组合,但是本领域技术人员应该知悉,本申请并不受所描述的动作顺序的限制,因为依据本申请,某些步骤可以采用其它顺序或者同时进行。其次,本领域技术人员也应该知悉,说明书中所描述的实施例均属于优选实施例,所涉及的动作和模块并不一定都是本申请所必须的。It should be noted that for the foregoing method embodiments, for simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should know that this application is not limited by the described sequence of actions. Because according to this application, some steps can be performed in other order or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification are all preferred embodiments, and the involved actions and modules are not necessarily all required by this application.
在上述实施例中,对各个实施例的描述都各有侧重,某个实施例中没有详述的部分,可以参见其它实施例的相关描述。In the above-mentioned embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in an embodiment, reference may be made to related descriptions of other embodiments.
以上为对本申请所提供的一种断点用户的召回方法、装置及存储介质的描述,对于本领域的技术人员,依据本申请实施例的思想,在具体实施方式及应用范围上均会有改变之处,综上,本说明书内容不应理解为对本申请的限制。The above is a description of a method, device and storage medium for recalling users with breakpoints provided by this application. For those skilled in the art, according to the ideas of the embodiments of this application, the specific implementation and scope of application will be changed. In summary, the content of this specification should not be construed as a limitation to this application.

Claims (20)

  1. 一种断点用户的召回方法,其特征在于,所述方法包括:A method for recalling users with breakpoints, characterized in that the method includes:
    当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点;When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset tasks in the target service, determining that a breakpoint occurs on the client terminal;
    监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务;Monitoring whether the user terminal that has a breakpoint revisits the target service within a preset time period;
    若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息。If the user terminal that has the breakpoint does not revisit the target service within the preset time period, the preset reminder information is sent to the user terminal.
  2. 如权利要求1所述的断点用户的召回方法,其特征在于,所述若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息的步骤,包括:The method for recalling a user with a breakpoint according to claim 1, wherein if the user terminal that has the breakpoint does not revisit the target service within a preset time period, the user terminal sends a pre-defined service to the user terminal. The steps to set the reminder message include:
    若出现断点的所述用户端在第一预置时长内未重新访问所述目标业务,则判断出现断点的所述用户端是否正在运行所述目标业务对应的应用程序;If the client that has the breakpoint does not revisit the target service within the first preset time period, determine whether the client that has the breakpoint is running the application corresponding to the target business;
    当出现断点的所述用户端正在运行所述应用程序时,将所述提醒信息发送至所述应用程序,并在所述应用程序的显示界面显示所述提醒信息;When the user terminal where the breakpoint occurs is running the application, sending the reminder information to the application, and displaying the reminder information on the display interface of the application;
    当出现断点的所述用户端未运行所述应用程序时,以短信或推送消息的方式向所述用户端发送所述提醒信息,其中,所述提醒信息中包括跳转至所述目标业务的跳转链接。When the user terminal where the breakpoint occurs is not running the application, the reminder information is sent to the user terminal in the form of a short message or a push message, wherein the reminder information includes a jump to the target service Redirect link.
  3. 如权利要求2所述的断点用户的召回方法,其特征在于,所述若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息的步骤之前,还包括:The method for recalling a user with a breakpoint according to claim 2, characterized in that, if the user terminal that has the breakpoint does not revisit the target service within a preset time period, the user terminal sends a pre-defined service to the user terminal. Before setting the reminder message, it also includes:
    预先采集多个用户端样本的历史访问记录,基于所述历史访问记录,确定各个用户端样本在出现断点之后,重新访问出现断点之前的业务的间隔时长;Pre-collecting historical visit records of multiple client samples, and based on the historical visit records, determine the interval time for each client sample to revisit the business before the breakpoint after the breakpoint occurs;
    计算各个所述间隔时长的平均值,并将计算得到的平均值确定为所述第一预置时长,或者,Calculate the average value of each of the interval durations, and determine the calculated average value as the first preset duration, or,
    确定各个所述间隔时长的中位数或众数,并将已确定的中位数或众数确定为所述第一预置时长。Determine the median or mode of each of the interval durations, and determine the determined median or mode as the first preset duration.
  4. 如权利要求1所述的断点用户的召回方法,其特征在于,所述若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息的步骤,包括:The method for recalling a user with a breakpoint according to claim 1, wherein if the user terminal that has the breakpoint does not revisit the target service within a preset time period, the user terminal sends a pre-defined service to the user terminal. The steps to set the reminder message include:
    若出现断点的所述用户端在第二预置时长内未重新访问所述目标业务, 则获取所述用户端访问所述目标业务对应的应用程序的历史记录;If the user terminal that has the breakpoint does not revisit the target service within the second preset time period, acquiring the historical record of the client terminal accessing the application program corresponding to the target service;
    基于所述历史记录,确定出现断点的所述用户端访问所述应用程序次数最多的时间段,并在所述时间段内以短信或推送消息的方式向所述用户端发送所述提醒信息,所述提醒信息中包括跳转至所述目标业务的跳转链接。Based on the historical records, determine the time period during which the user terminal that has the breakpoint accesses the application the most times, and send the reminder information to the user terminal in the manner of a short message or push message within the time period , The reminder information includes a jump link to jump to the target service.
  5. 如权利要求4所述的断点用户的召回方法,其特征在于,所述若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息的步骤之前,还包括:The method for recalling a user with a breakpoint according to claim 4, wherein if the user terminal that has a breakpoint does not revisit the target service within a preset time period, the user terminal sends a pre-defined service to the user terminal. Before setting the reminder message, it also includes:
    预先采集多个用户端样本的历史访问记录,基于所述历史访问记录,确定各个用户端样本相邻两次访问所述应用程序的访问间隔时长;Pre-collecting historical access records of multiple user-side samples, and based on the historical access records, determining the access interval for each user-side sample to access the application program twice;
    计算各个所述访问间隔时长的平均值,并将计算得到的平均值确定为所述第二预置时长,或者,Calculate the average of the duration of each visit interval, and determine the calculated average as the second preset duration, or,
    确定各个所述访问间隔时长的中位数或众数,并将已确定的中位数或众数确定为所述第二预置时长。Determine the median or mode of the duration of each visit interval, and determine the determined median or mode as the second preset duration.
  6. 如权利要求1所述的断点用户的召回方法,其特征在于,所述若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息的步骤,包括:The method for recalling a user with a breakpoint according to claim 1, wherein if the user terminal that has the breakpoint does not revisit the target service within a preset time period, the user terminal sends a pre-defined service to the user terminal. The steps to set the reminder message include:
    若出现断点的所述用户端在第三预置时长内未重新访问所述目标业务,则获取所述用户端访问所述目标业务对应的应用程序的历史记录;If the user terminal that has the breakpoint does not revisit the target service within the third preset period of time, acquiring the historical record of the user terminal accessing the application program corresponding to the target service;
    基于所述历史记录,确定出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数;Based on the historical record, determining the number of times the user terminal that has a breakpoint accesses the application within the third preset time period;
    当出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数小于预设次数阈值时,根据出现断点的所述用户端的用户信息,查找与出现断点的所述用户端相似度最高的目标用户端,并基于所述目标用户端的访问记录,向出现断点的所述用户端发送包含推荐业务的推荐消息;When the number of times that the user terminal that has a breakpoint accesses the application program within the third preset period of time is less than the preset number of times Sending, based on the access record of the target client terminal, the target client terminal with the highest degree of user terminal similarity to the client terminal where the breakpoint occurs, a recommendation message containing the recommended service;
    当出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数大于或等于所述预设次数阈值时,以短信或推送消息的方式向所述用户端发送所述提醒信息,其中,所述提醒信息中包括跳转至所述目标业务的跳转链接。When the number of times that the user terminal that has a breakpoint accesses the application program within the third preset period of time is greater than or equal to the preset number of times threshold, the user terminal sends all data to the user terminal in the form of a short message or a push message. The reminder information, wherein the reminder information includes a jump link to jump to the target service.
  7. 如权利要求6所述的断点用户的召回方法,其特征在于,所述根据出现断点的所述用户端的用户信息,查找与出现断点的所述用户端相似度最高的目标用户端的步骤包括:The method for recalling a user with a breakpoint according to claim 6, wherein the step of searching for the target client with the highest similarity to the user with the breakpoint is based on the user information of the user with the breakpoint include:
    获取出现断点的所述用户端的用户信息以及预置数据库中各个用户端的用户信息,所述用户信息包括地址、年龄、性别、职业标签、兴趣标签中的至少一项;Acquiring user information of the user terminal where the breakpoint occurs and user information of each user terminal in the preset database, the user information including at least one of address, age, gender, occupation tag, and interest tag;
    利用已获取的出现断点的所述用户端的用户信息以及预置数据库中各个用户端的用户信息,计算出现断点的所述用户端与预置数据库中各个用户端之间的相似度,并基于计算结果确定与出现断点的所述用户端相似度最高的目标用户端。Using the acquired user information of the client where the breakpoint occurred and the user information of each client in the preset database, calculate the similarity between the client where the breakpoint occurred and each client in the preset database, and based The calculation result determines the target client terminal with the highest similarity to the client terminal where the breakpoint occurs.
  8. 如权利要求7所述的断点用户的召回方法,其特征在于,所述计算出现断点的所述用户端与预置数据库中各个用户端之间的相似度的步骤包括:8. The method for recalling users with a breakpoint according to claim 7, wherein the step of calculating the similarity between the user terminal with the breakpoint and each user terminal in the preset database comprises:
    利用以下方式计算出现断点的所述用户端与所述预置数据库中任意一个用户端之间的相似度T,The following method is used to calculate the similarity T between the client where the breakpoint occurs and any client in the preset database,
    T=W1*S+W2*(1-jacarrd距离)T=W1*S+W2*(1-jacarrd distance)
    其中,W1与W2表示预置的相似度参数,且w1+w2=1,S表示余弦相似度,且
    Figure PCTCN2019102840-appb-100001
    A和B分别表示出现断点的所述用户端与所述预置数据库中任意一个用户端的用户信息所对应的用户信息向量。
    Among them, W1 and W2 represent preset similarity parameters, and w1+w2=1, S represents cosine similarity, and
    Figure PCTCN2019102840-appb-100001
    A and B respectively represent the user information vector corresponding to the user information of the user terminal where the breakpoint occurs and any user terminal in the preset database.
  9. 一种断点用户的召回装置,其特征在于,所述装置包括:A recall device for breakpoint users, characterized in that the device comprises:
    断点确认模块,用于当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点;The breakpoint confirmation module is used to determine that a breakpoint occurs on the user end when it is monitored that the user end has exited the currently accessed target service and the preset task in the target service has not been completed;
    断点监测模块,用于监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务;A breakpoint monitoring module is used to monitor whether the user terminal that has a breakpoint revisits the target service within a preset time period;
    断点提醒模块,用于若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息。The breakpoint reminder module is configured to send preset reminder information to the user terminal if the client that has a breakpoint does not revisit the target service within a preset time period.
  10. 如权利要求9所述的断点用户的召回装置,其特征在于,所述断点提醒模块还用于:The device for recalling breakpoint users according to claim 9, wherein the breakpoint reminding module is further used for:
    若出现断点的所述用户端在第一预置时长内未重新访问所述目标业务,则判断出现断点的所述用户端是否正在运行所述目标业务对应的应用程序;If the client that has the breakpoint does not revisit the target service within the first preset time period, determine whether the client that has the breakpoint is running the application corresponding to the target business;
    当出现断点的所述用户端正在运行所述应用程序时,将所述提醒信息发送至所述应用程序,并在所述应用程序的显示界面显示所述提醒信息;When the user terminal where the breakpoint occurs is running the application, sending the reminder information to the application, and displaying the reminder information on the display interface of the application;
    当出现断点的所述用户端未运行所述应用程序时,以短信或推送消息的方式向所述用户端发送所述提醒信息,其中,所述提醒信息中包括跳转至所述目标业务的跳转链接。When the user terminal where the breakpoint occurs is not running the application, the reminder information is sent to the user terminal in the form of a short message or a push message, wherein the reminder information includes a jump to the target service Redirect link.
  11. 如权利要求10所述的断点用户的召回装置,其特征在于,所述断点提醒模块还用于:The device for recalling breakpoint users according to claim 10, wherein the breakpoint reminding module is further used for:
    预先采集多个用户端样本的历史访问记录,基于所述历史访问记录,确定各个用户端样本在出现断点之后,重新访问出现断点之前的业务的间隔时长;Pre-collecting historical visit records of multiple client samples, and based on the historical visit records, determine the interval time for each client sample to revisit the business before the breakpoint after the breakpoint occurs;
    计算各个所述间隔时长的平均值,并将计算得到的平均值确定为所述第一预置时长,或者,Calculate the average value of each of the interval durations, and determine the calculated average value as the first preset duration, or,
    确定各个所述间隔时长的中位数或众数,并将已确定的中位数或众数确定为所述第一预置时长。Determine the median or mode of each of the interval durations, and determine the determined median or mode as the first preset duration.
  12. 如权利要求9所述的断点用户的召回装置,其特征在于,所述断点提醒模块还用于:The device for recalling breakpoint users according to claim 9, wherein the breakpoint reminding module is further used for:
    若出现断点的所述用户端在第二预置时长内未重新访问所述目标业务,则获取所述用户端访问所述目标业务对应的应用程序的历史记录;If the user terminal that has the breakpoint does not revisit the target service within the second preset time period, acquiring the historical record of the client terminal accessing the application program corresponding to the target service;
    基于所述历史记录,确定出现断点的所述用户端访问所述应用程序次数最多的时间段,并在所述时间段内以短信或推送消息的方式向所述用户端发送所述提醒信息,所述提醒信息中包括跳转至所述目标业务的跳转链接。Based on the historical records, determine the time period during which the user terminal that has the breakpoint accesses the application the most times, and send the reminder information to the user terminal in the manner of a short message or push message within the time period , The reminder information includes a jump link to jump to the target service.
  13. 如权利要求12所述的断点用户的召回装置,其特征在于,所述断点提醒模块还用于:The device for recalling breakpoint users according to claim 12, wherein the breakpoint reminding module is further used for:
    预先采集多个用户端样本的历史访问记录,基于所述历史访问记录,确定各个用户端样本相邻两次访问所述应用程序的访问间隔时长;Pre-collecting historical access records of multiple user-side samples, and based on the historical access records, determining the access interval for each user-side sample to access the application program twice;
    计算各个所述访问间隔时长的平均值,并将计算得到的平均值确定为所述第二预置时长,或者,Calculate the average of the duration of each visit interval, and determine the calculated average as the second preset duration, or,
    确定各个所述访问间隔时长的中位数或众数,并将已确定的中位数或众数确定为所述第二预置时长。Determine the median or mode of the duration of each visit interval, and determine the determined median or mode as the second preset duration.
  14. 如权利要求9所述的断点用户的召回装置,其特征在于,所述断点提醒模块还用于:The device for recalling breakpoint users according to claim 9, wherein the breakpoint reminding module is further used for:
    若出现断点的所述用户端在第三预置时长内未重新访问所述目标业务,则获取所述用户端访问所述目标业务对应的应用程序的历史记录;If the user terminal that has the breakpoint does not revisit the target service within the third preset period of time, acquiring the historical record of the user terminal accessing the application program corresponding to the target service;
    基于所述历史记录,确定出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数;Based on the historical record, determining the number of times the user terminal that has a breakpoint accesses the application within the third preset time period;
    当出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数小于预设次数阈值时,根据出现断点的所述用户端的用户信息,查找与出现断点的所述用户端相似度最高的目标用户端,并基于所述目标用户端的访问记录,向出现断点的所述用户端发送包含推荐业务的推荐消息;When the number of times that the user terminal that has a breakpoint accesses the application program within the third preset period of time is less than the preset number of times Sending, based on the access record of the target client terminal, the target client terminal with the highest degree of user terminal similarity to the client terminal where the breakpoint occurs, a recommendation message containing the recommended service;
    当出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数大于或等于所述预设次数阈值时,以短信或推送消息的方式向所述用户端发送所述提醒信息,其中,所述提醒信息中包括跳转至所述目标业务的跳转链接。When the number of times that the user terminal that has a breakpoint accesses the application program within the third preset period of time is greater than or equal to the preset number of times threshold, the user terminal sends all data to the user terminal in the form of a short message or a push message. The reminder information, wherein the reminder information includes a jump link to jump to the target service.
  15. 一种存储介质,所述存储介质为计算机可读存储介质,其上存储有计算机可读指令,其特征在于,所述计算机可读指令被处理器执行时,实现权利要求下步骤:A storage medium, which is a computer-readable storage medium on which computer-readable instructions are stored, wherein the computer-readable instructions, when executed by a processor, implement the following steps in the claims:
    当监测到用户端退出当前访问的目标业务、且未完成所述目标业务中的预设任务时,确定所述用户端出现断点;When it is monitored that the user terminal exits the currently accessed target service and has not completed the preset tasks in the target service, determining that a breakpoint occurs on the client terminal;
    监测出现断点的所述用户端在预置时长内是否重新访问所述目标业务;Monitoring whether the user terminal that has a breakpoint revisits the target service within a preset time period;
    若出现断点的所述用户端在预置时长内未重新访问所述目标业务,则向所述用户端发送预置的提醒信息。If the user terminal that has the breakpoint does not revisit the target service within the preset time period, the preset reminder information is sent to the user terminal.
  16. 一种存储介质,所述存储介质为计算机可读存储介质,其上存储有计算机可读指令,其特征在于,所述计算机可读指令被处理器执行时,实现权利要求下步骤:A storage medium, which is a computer-readable storage medium on which computer-readable instructions are stored, wherein the computer-readable instructions, when executed by a processor, implement the following steps in the claims:
    若出现断点的所述用户端在第一预置时长内未重新访问所述目标业务,则判断出现断点的所述用户端是否正在运行所述目标业务对应的应用程序;If the client that has the breakpoint does not revisit the target service within the first preset time period, determine whether the client that has the breakpoint is running the application corresponding to the target business;
    当出现断点的所述用户端正在运行所述应用程序时,将所述提醒信息发送至所述应用程序,并在所述应用程序的显示界面显示所述提醒信息;When the user terminal where the breakpoint occurs is running the application, sending the reminder information to the application, and displaying the reminder information on the display interface of the application;
    当出现断点的所述用户端未运行所述应用程序时,以短信或推送消息的方式向所述用户端发送所述提醒信息,其中,所述提醒信息中包括跳转至所述目标业务的跳转链接。When the user terminal where the breakpoint occurs is not running the application, the reminder information is sent to the user terminal in the form of a short message or a push message, wherein the reminder information includes a jump to the target service Redirect link.
  17. 一种存储介质,所述存储介质为计算机可读存储介质,其上存储有 计算机可读指令,其特征在于,所述计算机可读指令被处理器执行时,实现权利要求下步骤:A storage medium, which is a computer-readable storage medium on which computer-readable instructions are stored, characterized in that, when the computer-readable instructions are executed by a processor, the following steps of the claims are implemented:
    预先采集多个用户端样本的历史访问记录,基于所述历史访问记录,确定各个用户端样本在出现断点之后,重新访问出现断点之前的业务的间隔时长;Pre-collecting historical visit records of multiple client samples, and based on the historical visit records, determine the interval time for each client sample to revisit the business before the breakpoint after the breakpoint occurs;
    计算各个所述间隔时长的平均值,并将计算得到的平均值确定为所述第一预置时长,或者,Calculate the average value of each of the interval durations, and determine the calculated average value as the first preset duration, or,
    确定各个所述间隔时长的中位数或众数,并将已确定的中位数或众数确定为所述第一预置时长。Determine the median or mode of each of the interval durations, and determine the determined median or mode as the first preset duration.
  18. 一种存储介质,所述存储介质为计算机可读存储介质,其上存储有计算机可读指令,其特征在于,所述计算机可读指令被处理器执行时,实现权利要求下步骤:A storage medium, which is a computer-readable storage medium on which computer-readable instructions are stored, wherein the computer-readable instructions, when executed by a processor, implement the following steps in the claims:
    若出现断点的所述用户端在第二预置时长内未重新访问所述目标业务,则获取所述用户端访问所述目标业务对应的应用程序的历史记录;If the user terminal that has the breakpoint does not revisit the target service within the second preset time period, acquiring the historical record of the client terminal accessing the application program corresponding to the target service;
    基于所述历史记录,确定出现断点的所述用户端访问所述应用程序次数最多的时间段,并在所述时间段内以短信或推送消息的方式向所述用户端发送所述提醒信息,所述提醒信息中包括跳转至所述目标业务的跳转链接。Based on the historical records, determine the time period during which the user terminal that has the breakpoint accesses the application the most times, and send the reminder information to the user terminal in the manner of a short message or push message within the time period , The reminder information includes a jump link to jump to the target service.
  19. 一种存储介质,所述存储介质为计算机可读存储介质,其上存储有计算机可读指令,其特征在于,所述计算机可读指令被处理器执行时,实现权利要求下步骤:A storage medium, which is a computer-readable storage medium on which computer-readable instructions are stored, wherein the computer-readable instructions, when executed by a processor, implement the following steps in the claims:
    预先采集多个用户端样本的历史访问记录,基于所述历史访问记录,确定各个用户端样本相邻两次访问所述应用程序的访问间隔时长;Pre-collecting historical access records of multiple user-side samples, and based on the historical access records, determining the access interval for each user-side sample to access the application program twice;
    计算各个所述访问间隔时长的平均值,并将计算得到的平均值确定为所述第二预置时长,或者,Calculate the average of the duration of each visit interval, and determine the calculated average as the second preset duration, or,
    确定各个所述访问间隔时长的中位数或众数,并将已确定的中位数或众数确定为所述第二预置时长。Determine the median or mode of the duration of each visit interval, and determine the determined median or mode as the second preset duration.
  20. 一种存储介质,所述存储介质为计算机可读存储介质,其上存储有计算机可读指令,其特征在于,所述计算机可读指令被处理器执行时,实现权利要求下步骤:A storage medium, which is a computer-readable storage medium on which computer-readable instructions are stored, wherein the computer-readable instructions, when executed by a processor, implement the following steps in the claims:
    若出现断点的所述用户端在第三预置时长内未重新访问所述目标业务,则获取所述用户端访问所述目标业务对应的应用程序的历史记录;If the user terminal that has the breakpoint does not revisit the target service within the third preset period of time, acquiring the historical record of the user terminal accessing the application program corresponding to the target service;
    基于所述历史记录,确定出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数;Based on the historical record, determining the number of times the user terminal that has a breakpoint accesses the application within the third preset time period;
    当出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数小于预设次数阈值时,根据出现断点的所述用户端的用户信息,查找与出现断点的所述用户端相似度最高的目标用户端,并基于所述目标用户端的访问记录,向出现断点的所述用户端发送包含推荐业务的推荐消息;When the number of times that the user terminal that has a breakpoint accesses the application program within the third preset period of time is less than the preset number of times Sending, based on the access record of the target client terminal, the target client terminal with the highest degree of user terminal similarity to the client terminal where the breakpoint occurs, a recommendation message containing the recommended service;
    当出现断点的所述用户端在所述第三预置时长内访问所述应用程序的次数大于或等于所述预设次数阈值时,以短信或推送消息的方式向所述用户端发送所述提醒信息,其中,所述提醒信息中包括跳转至所述目标业务的跳转链接。When the number of times that the user terminal that has a breakpoint accesses the application program within the third preset period of time is greater than or equal to the preset number of times threshold, the user terminal sends all data to the user terminal in the form of a short message or a push message. The reminder information, wherein the reminder information includes a jump link to jump to the target service.
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