WO2020246446A1 - System, method, and program for assisting qualitative research - Google Patents

Abstract

The present invention improves the ease of conducting interviews in qualitative research. A qualitative research assistance server 10 provides, via an information processing terminal 30 connected over a communication network NW such as the Internet, a qualitative research assistance service for assisting qualitative research involving interviewing consumers. The server 10 realizes communication (text chat) between a host and a client via a host screen and a client screen while realizing communication (video chat and text chat) between a participant and the host via a participant screen and the host screen, thus enabling the host and the client to consult (for example, the client giving directions to the host) regarding the conduction of an online interview with the participant while the host is conducting the interview.

Description

Systems, methods, and programs to support qualitative research Cross-reference of related applications

This application is based on Japanese Application No. 2019-105571 filed on June 5, 2019, and the description thereof is incorporated herein by reference.

The present invention relates to a system, method, and program for supporting a qualitative research involving an interview with a consumer.

Conventionally, a system for supporting qualitative research involving group interviews with multiple consumers has been proposed. For example, Patent Document 1 below discloses a qualitative research system configured to send a message to request a qualitative research to a member's terminal that meets the extraction conditions. In this system, for example, the qualitative research (group interview) is executed via a text chat by a plurality of participants who participate in the qualitative research in response to the above-mentioned request.

Japanese Unexamined Patent Publication No. 2006-126929

However, in the conventional system as described above, the qualitative research is performed through the text chat between the participants, and such text chat can realize the same experience as the group interview in the conventional qualitative research. Is hard to say. For example, in a conventional group interview, the moderator proceeds with the interview, and the requester of the qualitative survey (for example, a company that sells the product to be surveyed) recognizes the state of the group interview from the outside (by the participants). A system has been adopted in which instructions are given to the moderator while confirming (so that it will not be done), but it is difficult to realize such a system with the text chat as described above.

One of the objects of the present invention is to improve the convenience of interviews in qualitative research. Other objects of the present invention will become apparent by reference to the entire specification.

The system according to the embodiment of the present invention is a qualitative survey support system for supporting a qualitative survey involving an interview with a consumer, and includes a plurality of participants who are consumers who participate in the interview in a specific qualitative survey. The first communication between the moderator of the interview with the plurality of participants, the participant screen displayed on each of the plurality of participant terminals operated by the plurality of participants, and the participant screen. The first communication control unit configured to control the first communication performed via the moderator screen displayed on the moderator terminal operated by the moderator, the moderator, and the identification. This is the second communication between the requester of the qualitative survey and the requester screen displayed on the moderator screen and the requester terminal operated by the requester. It includes a second communication control unit configured to control the second communication.

According to this configuration, while realizing communication between the participant and the moderator via the participant screen and the moderator screen, between the moderator and the requester via the moderator screen and the requester screen. The moderator conducts an online interview with the participants and discusses the progress of the interview between the moderator and the client (for example, the client talks to the moderator). To instruct). In this way, the system improves the convenience of interviews in qualitative research.

Further, in the above system, the first communication may include a video chat and / or a first text chat. In this way, communication between the participant and the moderator can be realized by video chat and / or text chat.

Further, in the above system, the first text chat is configured so that a participant stamp used as an answer to a question from the moderator can be used by each of the plurality of participants. You may do so. In this way, the participants can easily answer the questions from the moderator, and the moderator can easily recognize the answers from these participants.

Further, in the above system, the second communication may include a second text chat. In this way, communication between the moderator and the client can be realized by text chat.

Further, in the above system, the participant screen is configured so that input / output in the first communication is possible and input / output in the second communication is impossible, and the moderator screen is configured. Is configured to enable input / output in the first and second communications, and the requester screen can only output in the first communication and in the second communication. It may be configured so that input / output is possible. In this way, the second communication between the moderator and the client is realized so as not to be recognized by the participant, and the first communication between the participant and the moderator is recognized by the client. Therefore, for example, it is possible for the client to give instructions to the moderator while checking the state of the interview so that the participants do not recognize it. As a result, it becomes possible to realize a use case equivalent to a general interview using a mirror room online. That is, the participant can attend the interview in a relaxed state without worrying about the surroundings, while the client can grasp the psychology and the true intention of the participant. As a result, the convenience of interviews in qualitative research is further improved.

Further, the above system further includes a participant selection unit configured to execute a participant selection process for selecting the plurality of participants from a plurality of consumers, and the participant selection process includes the participant selection process. Containing the extraction of candidates for the plurality of participants from the plurality of consumers, at least based on consumer information about each of the plurality of consumers and specified participation conditions. Is also good. This will assist in the selection of participants from multiple consumers.

The method according to an embodiment of the present invention is a qualitative survey support method executed by one or more computers to support a qualitative survey involving an interview with a consumer, and consumes participating in an interview in a specific qualitative survey. This is the first communication between the plurality of participants who are the persons and the moderator of the interview with the plurality of participants, and each of the plurality of participant terminals operated by the plurality of participants. The step of controlling the first communication performed through the participant screen displayed in the above and the moderator screen displayed on the moderator terminal operated by the moderator, the moderator, and the specific. The second communication performed between the requester of the qualitative survey and the requester screen displayed on the moderator screen and the requester terminal operated by the requester. The process of controlling the communication of 2 is provided.

According to this configuration, while realizing communication between the participant and the moderator via the participant screen and the moderator screen, between the moderator and the requester via the moderator screen and the requester screen. The moderator conducts an online interview with the participants and discusses the progress of the interview between the moderator and the client (for example, the client talks to the moderator). To instruct). As described above, the above method improves the convenience of interviews in qualitative research.

The program according to the embodiment of the present invention is a qualitative survey support program for supporting a qualitative survey involving an interview with a consumer, and is a consumer who participates in an interview in a specific qualitative survey on one or more computers. The first communication between a plurality of participants and the moderator of the interview with the plurality of participants, which is displayed on each of the plurality of participant terminals operated by the plurality of participants. The process of controlling the first communication performed through the participant screen to be performed and the moderator screen displayed on the moderator terminal operated by the moderator, the moderator, and the specific qualitative survey. The second communication performed between the requester and the requester, which is performed via the moderator screen and the requester screen displayed on the requester terminal operated by the requester. To execute the process that controls communication.

According to this configuration, while realizing communication between the participant and the moderator via the participant screen and the moderator screen, between the moderator and the requester via the moderator screen and the requester screen. The moderator conducts an online interview with the participants and discusses the progress of the interview between the moderator and the client (for example, the client talks to the moderator). To instruct). Thus, the above program enhances the convenience of interviews in qualitative research.

Various embodiments of the present invention improve the convenience of interviews in qualitative research.

It is a block diagram which shows schematic the structure of the network including the qualitative research support server 10 which concerns on one Embodiment of this invention. It is a figure which illustrates the information managed in the consumer information table TA1. It is a figure which illustrates the information managed in the project information table TA2. It is a figure which illustrates the information managed in the participation application management table TA3. It is a sequence diagram which exemplifies the process which is executed when selecting the participant who participates in the interview as the preparation of the interview in the qualitative research. It is a figure for demonstrating the communication performed between a participant terminal 30, a moderator terminal 30, and a requester terminal 30 when an interview is performed. It is a figure which illustrates the moderator screen 50. It is a figure which illustrates the participant screen 60. It is a figure which illustrates the requester screen 70. It is a block diagram which shows the structure of the qualitative research support server 10a which concerns on a modification. It is a figure which illustrates the moderator screen 50a.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a configuration diagram schematically showing a configuration of a network including a qualitative research support server 10 according to an embodiment of the present invention. As shown in the figure, the server 10 is communicably connected to each of the plurality of information processing terminals 30 via a communication network NW such as the Internet. The server 10 provides a qualitative research support service for supporting a qualitative research accompanied by an interview with a consumer via an information processing terminal 30. The server 10 is an example of a device that implements all or part of the qualitative research support system of the present invention.

The qualitative research support server 10 has a configuration as a general computer. Specifically, as shown in FIG. 1, the server 10 includes a computer processor 11 configured as a CPU or GPU, a main memory 12 composed of a RAM or the like and temporarily storing data or programs, a user or the like. It includes an input / output interface 13 for exchanging information between the two, a communication interface 14 for controlling wired or wireless communication, and a storage 15 composed of a magnetic disk, a flash memory, or the like for storing data or programs. The computer processor 11 reads the program stored in the storage 15 or the like into the main memory 12 and executes the instructions included in the program.

The input / output interface 13 includes, for example, an information input device such as a keyboard, a mouse, and a touch panel, an audio input device such as a microphone, an image input device such as a camera, an image output device such as a display, and an audio output device such as a speaker. .. The communication I / F 14 is implemented as hardware such as a network adapter, various communication software, or a combination thereof.

In the present embodiment, as shown in FIG. 1, the storage 15 includes a consumer information table TA1 that manages consumer information about individual consumers and a project information table TA2 that manages project information about individual qualitative survey projects. It has a participation application management table TA3 that manages participation applications for projects (group interviews) by consumers.

FIG. 2 illustrates the information managed in the consumer information table TA1. As shown in the figure, the consumer information table TA1 is associated with a "consumer ID" that identifies an individual consumer, and "basic information" such as gender, age, occupation, etc., and a reward (when participating in a group interview). It manages information such as "payment information" which is information for paying (for example, account information of the financial institution to which the transfer is made). The consumer whose consumer information is managed in the consumer information table TA1 is a consumer who is registered in advance as a consumer who can be an interview target in the qualitative survey support service of the present embodiment, and is, for example, a consumer from a consumer. Registered in advance according to the application.

FIG. 3 illustrates the information managed in the project information table TA2. As shown in the figure, the project information table TA2 is associated with the "project ID" that identifies the individual project of the qualitative survey, and the conditions (gender, age, etc.) of consumers who can participate as participants (panels) to be interviewed. ), "Participation conditions", "interview date and time" (time slot), "questionnaire information" which is the content of the questionnaire to consumers, etc. are managed.

FIG. 4 illustrates the information managed in the participation application management table TA3. As shown in the figure, the participation application management table TA3 is associated with a combination of a "project ID" that identifies an individual project and a "consumer ID" that identifies a consumer who is applying for participation in the project. The "application date and time", which is the date and time when the corresponding consumer applied for participation in the corresponding project, the "questionnaire response information", which is the answer to the corresponding questionnaire, and whether or not the corresponding consumer was selected as a participant It manages information such as a "selection flag" that indicates whether or not. In addition, display order information indicating the display order (position) of each participant is also registered in the participation application management table TA3, and in this embodiment, the display order of each participant does not change during the group interview. (That is, the display order is fixed).

Returning to FIG. 1, the qualitative research support server 10 executes the instructions included in the program stored in the storage 15 or the like by the computer processor 11, and as shown in the figure, the participant selection unit 111 and the interview control. It is configured to function as part 112.

The participant selection unit 111 executes various processes (participant selection process) for selecting a participant to participate in an interview in a qualitative survey from a plurality of consumers registered in the consumer information table TA1. It is configured as follows.

The interview control unit 112 is configured to perform various processes for controlling an online interview in a qualitative research, and as shown in FIG. 1, the first communication control unit 1121 and the second communication control unit 112 It has a communication control unit 1122. The first communication control unit 1121 is configured to control the first communication between the plurality of participants in the interview and the moderator of the interview with the plurality of participants. The second communication control unit 1122 is to control the second communication between the interview moderator and the requester of the qualitative survey (for example, the person in charge of the company selling the product under investigation). It is configured in.

The information processing terminal 30 has a configuration as a general computer. Specifically, as shown in FIG. 1, the information processing terminal 30 includes a computer processor 31 configured as a CPU or GPU, a main memory 32 composed of a DRAM or the like for temporarily storing data and programs, and a user. It includes an input / output interface 33 for exchanging information with the above, a communication interface 34 for controlling wired or wireless communication, and a storage 35 composed of a magnetic disk, a flash memory, or the like for storing data or programs. The computer processor 31 reads the program stored in the storage 35 or the like into the main memory 32 and executes the instructions included in the program.

The input / output interface 33 includes, for example, an information input device such as a keyboard, a mouse, and a touch panel, a voice input device such as a microphone, an image input device such as a camera, an image output device such as a display, and a voice output device such as a speaker. .. The communication I / F 34 is implemented as hardware such as a network adapter, various communication software, or a combination thereof.

The information processing terminal 30 is configured as, for example, a personal computer, a smartphone, a tablet terminal, or the like. The information processing terminal 30 displays various screens with communication with the server 10 via a web browser or other application installed in the storage 35 or the like. The information processing terminal 30 is operated by a consumer (including a participant in an interview), an interview moderator (moderator), and a requester of a qualitative research.

Next, the operation of the qualitative research support server 10 of the present embodiment configured in this way will be described. FIG. 5 shows a consumer terminal 30, a server 10, and a client operating an information processing terminal 30 operated by a consumer when selecting a participant to participate in the interview as a preparation for the interview in the qualitative survey. It is a sequence diagram which illustrates the process executed by the requester terminal 30 which is the information processing terminal 30 to perform. The requester terminal 30 can be operated by an agent of the requester of the qualitative research (for example, an operator in the provider of the qualitative research support service) or the like.

First, as shown in FIG. 5, the requester terminal 30 requests the server 10 to register the project (step ST100). Specifically, the project information input by the requester is transmitted from the requester terminal 30 to the server 10. As described above, the project information includes the participation conditions of consumers as participants to be interviewed, the date and time of the interview, questionnaire information, and the like.

Next, the server 10 registers and notifies the project (step ST102). Specifically, in the server 10, the project information received from the requester terminal 30 is registered in the project information table TA2. Further, in the server 10, the participation condition is set based on the participation condition included in the project information received from the requester terminal 30 and the consumer information (for example, basic information) managed in the consumer information table TA1. Multiple consumers who meet the requirements are extracted as candidates for participants, and the project information is notified to each of the extracted consumers.

Subsequently, the consumer terminal 30 applies for participation in the project (step ST104). Specifically, each consumer confirms the project information (interview date and time, etc.) received from the server 10 via each consumer terminal 30, and responds to an instruction from a consumer who wishes to participate in the project. , Participation application information is transmitted from the consumer terminal 30 to the server 10. Participation application information includes answers to questionnaires.

Then, the server 10 that has received the participation application information registers the participation application (step ST106). Specifically, a new record is created in the participation application management table TA3, and the corresponding information is registered. Participation applications for such projects are made by a plurality of consumers, and information regarding each of the plurality of participation applications is registered in the participation application management table TA3.

Subsequently, the client terminal 30 selects a participant to participate in the interview (step ST108). Specifically, the requester receives and confirms the participant candidate information (consumer information of each of the plurality of consumers who applied for participation and the questionnaire response) from the server 10 via the requester terminal 30. A certain number of consumers are selected by the client as participants in the interview. Participant selection information, which is information about the consumer selected as a participant, is transmitted from the requester terminal 30 to the server 10 according to the participant's selection.

Next, the server 10 notifies the consumer terminal 30 of the participant (selected consumer) of the interview information (step ST110). Specifically, in the participation application management table TA3, the corresponding consumer selection flag is updated (a value indicating that the selection has been made), and the server 10 participates in the interview with the participant's consumer terminal 30. Interview information will be sent to you. The interview information includes the date and time of the interview, the URL of the website that the participant should access via the consumer terminal 30 at the time of the interview, and the login information (for example, ID) for logging in to the website. And password etc.) etc. are included.

Above, we have explained the processing that is executed when selecting participants for the interview. Next, the operation when the interview is conducted will be described. FIG. 6 shows a participant terminal 30 which is an information processing terminal 30 operated by a participant when an interview is conducted, a moderator terminal 30 which is an information processing terminal 30 operated by an interview moderator, and a client terminal 30. It is a figure for demonstrating the communication (communication) performed between. As shown in the figure, when an interview is conducted, a group video chat is performed between a plurality of participant terminals 30 (three in the example of FIG. 6) and a moderator terminal 30, and a plurality of participants. Group text chat is performed between the person terminal 30 and the moderator terminal 30. That is, in the present embodiment, the first communication performed between the participant terminal 30 and the moderator terminal 30 at the time of the interview is a group video chat and a group text chat.

Further, as shown in FIG. 6, when the interview is conducted, a group text chat is performed between the moderator terminal 30 and the client terminal 30 (two in the example of FIG. 6). That is, in the present embodiment, the second communication performed between the moderator terminal 30 and the client terminal 30 at the time of the interview is a group text chat. When there is only one requester terminal 10, the second communication is an individual (1: 1) text chat. Such first and second communication can be realized by applying, for example, WebRTC.

FIG. 7 illustrates a moderator screen 50 displayed on the moderator terminal 30 during an interview. The screen 50 is displayed on the moderator terminal 30 according to the access to the URL for the moderator of the corresponding project. As shown in the figure, the moderator screen 50 displays images (camera images of three participants in the example of FIG. 7) input via the cameras of each participant terminal 30 having a video chat in the left-right direction. A camera input image display area 51 that is displayed side by side, a shared image display area 52 that displays an image (still image or moving image) shared in a video chat, and a text chat between the moderator and the requester are displayed. It has a requester-side text chat display area 53, a participant-side text chat display area 54 for displaying a text chat with each participant, and a basic information display area 55.

Once the interview is started, the display order of the camera images of the three participants displayed in the camera input image display area 51 is fixed until the interview is completed. For example, suppose that of the three participants A to C shown in FIG. 7, the middle participant B temporarily leaves (disconnects) in the middle of the interview, and after a few minutes, re-enters (connects) and participates in the interview. .. In such a case, the camera image of the participant B is once grayed out (or a message such as temporarily leaving is displayed), but the display order of the camera images of the three participants is not changed. Usually, the moderator or the client grasps which participant made a comment, etc. by the display order of the participants (for example, "leftmost participant" or "middle participant"). If the display order of the participants is fixed, it is possible to easily grasp which participant made the comment.
In this regard, if the display order of the camera images of the three participants is changed according to the participation order, it is difficult to grasp which participant made the comment. For example, when Participant B temporarily leaves the room and re-enters the room, the display order of the camera images changes from "Participant A"->"ParticipantB"->"ParticipantC" to "Participant A"->"Participant". When "C" is changed to "Participant B", it becomes difficult for the moderator or the client to grasp which participant made the statement. In this respect, according to the present embodiment, since the display order of the participants is fixed, it is possible to prevent such a problem.

The requester side text chat display area 53 has a message input area 531 for inputting a chat message. The moderator can input a chat message to the requester via the area 531. Further, the text chat display area 53 is a fixed phrase for inputting a fixed phrase (for example, "OK", "collectively", "detailed", etc.) frequently used by the moderator in response to an instruction from the requester. It has a button 532. The moderator mainly has a conversation (chat) with the participants, and it is desirable that the conversation (chat) between the moderator and the client is conducted so as not to be noticed by the participants. Therefore, a fixed phrase button 532 is prepared so that the moderator can input one or more fixed phrases that are frequently used in response to an instruction from the client with one click. The requester side text chat display area 53 displays the chat messages input by the moderator and the requester in chronological order.

The participant side text chat display area 54 has a message input area 541 for inputting a chat message. The moderator can input a chat message for each participant via the area 541. In the present embodiment, the text chat between each participant and the moderator is a group text chat, and the participant side text chat display area 54 on the moderator screen 50 is set to the moderator by a plurality of participants. It is configured so that a plurality of input chat messages and the like are collectively displayed in chronological order.

Further, in the present embodiment, in the text chat between each participant and the moderator, the participant can input the chat message, but the moderator cannot input the chat message. You may. However, in another embodiment of the present invention, a chat message may be input by a moderator in addition to each participant.

The basic information display area 55 includes a camera input image 551 (that is, a camera image of the moderator himself) input via the camera of the moderator terminal 30 on which the moderator screen 50 is displayed, and a material sharing button 552a. , A screen sharing button 552b and an exit button 553. When the material sharing button 552a is selected, a screen for selecting materials (files) such as images and documents to be shared in the video chat is displayed, and the moderator selects the materials to be shared via the screen. Can be done. The moderator will select, for example, materials to be used in the interview (images and documents explaining the products to be surveyed, and images and documents explaining the contents of the question). The material selected in this way is displayed in the shared image display area 52. On the other hand, when the screen sharing button 552b is selected, a screen for selecting a screen to be shared in the video chat is displayed. The moderator can select a screen to be shared via the screen and distribute the selected screen to the communication partner (participant in this case). When the exit button 553 is selected, the moderator screen 50 is closed.

In this way, the moderator confirms individual text messages from each participant while proceeding with the group interview by video chat through the moderator screen 50, and also consults with the requester (for example, request). (Receive instructions from the person) can be done via text chat.

FIG. 8 illustrates a participant screen 60 displayed on each participant terminal 30 at the time of an interview. The screen 60 is displayed on the participant terminal 30 according to the access to the URL for the participant of the corresponding project. As shown in the figure, the participant screen 60 is an image input via the camera of the moderator terminal 30 and another participant terminal 30 performing video chat (in the example of FIG. 8, one moderator and one person and the other participant terminal 30). A camera input image display area 61 that displays (camera images of two other participants) side by side, a shared image display area 62 that displays an image shared in a video chat, and the participants themselves (this participant). It has a text chat display area 64 for displaying individual text chats between the participant terminal 30 on which the screen 60 is displayed) and the moderator, and a basic information display area 65. The participant screen 60 does not have an area corresponding to the requester side text chat display area 53 on the moderator screen 50. In other words, the participants in the interview cannot recognize the content of the communication (text chat) between the moderator and the client.

As shown in FIG. 8, the text chat display area 64 has a message input area 641 for inputting a chat message and a stamp input area 642 for inputting a stamp. In the present embodiment, the stamp input area 642 selects either the first stamp 6421 corresponding to "Agree" or the second stamp 6422 corresponding to "Disagree". It is configured so that you can enter it. The text chat display area 64 displays chat messages and stamps input by the participants themselves in chronological order, but does not display chat messages and the like input by other participants.

Participants can enter a chat message for the moderator via area 641, and can further enter a stamp for the moderator via area 642. For example, when the moderator asks each participant to answer a particular question in text chat via voice (verbally) in a video chat, each participant goes through area 641 or area 642. The answer to the question is sent to the moderator using a chat message or stamp. As mentioned above, the answers via this text chat will not be recognized by other participants.

The basic information display area 65 includes a camera input image 651 (that is, a participant's own camera image) input via the camera of the participant terminal 30 on which the participant screen 60 is displayed, and a screen sharing button 652. , With an exit button 653. When the screen sharing button 652 is selected, a screen for selecting a screen to be shared in the video chat is displayed. Participants can select a screen to be shared via the screen and distribute the selected screen to the communication partner (here, the moderator). When the exit button 653 is selected, the participant screen 60 is closed.

In this way, the participant participates in the group interview conducted by the moderator through the participant screen 60, and is not appropriate to be known to the moderator by an individual text message or the like (for example, to be known to other participants). Answers to such questions, etc.) can be sent.

FIG. 9 illustrates a requester screen 70 displayed on the requester terminal 30 at the time of an interview. The screen 70 is displayed on the requester terminal 30 according to the access to the URL for the requester of the corresponding project. As shown in the figure, the requester screen 70 is an image input via the cameras of the moderator terminal 30 and each participant terminal 30 performing video chat (in the example of FIG. 9, one moderator and 3). A camera input image display area 71 that displays (camera images of human participants) side by side, a shared image display area 72 that displays images shared in a video chat, and text between the requester and the moderator. It has a requester-side text chat display area 73 for displaying a chat, a participant-side text chat display area 74 for displaying a text chat between a moderator and a participant, and a basic information display area 75.

The camera input image display area 71 displays the camera images of the moderator and the participant who are performing the video chat, and also superimposes and displays the stamp 711 on the camera image of the participant who input the stamp 711.
The requester side text chat display area 73 has a message input area 731 for inputting a chat message. The requester can input a chat message to the moderator via the area 731. The requester side text chat display area 73 displays the chat messages input by the moderator and the requester in chronological order.

The participant-side text chat display area 74 displays the chat messages input by each participant in chronological order. The participant-side text chat display area 74 on the requester screen 70 is a plurality of chat messages input to the moderator by a plurality of participants, as in the participant-side text chat display area 54 on the moderator screen 50. Etc. are displayed.

The basic information display area 75 has an exit button 753. When the exit button 753 is selected, the requester screen 70 is closed.

In this way, the requester screen 70 is configured so that only output is possible for video chat and text chat on the participant side, input is not possible, and input / output is possible for text chat on the requester side. Has been done. Through the screen 70, the client confirms the content of the interview with the participants that the moderator is proceeding with, and conducts a text chat with the moderator (for example, sending instructions to the moderator). Can be done via.

<Modification example>
FIG. 10 is a block diagram showing the configuration of the qualitative research support server 10a according to the modified example. The qualitative support server 10a shown in FIG. 10 is the same as the qualitative research support server 10 shown in FIG. 1, except that the voice character conversion unit 113 and the voice simultaneous interpretation unit 114 are provided. Therefore, the same reference numerals are given to the corresponding parts, and detailed explanations are omitted.
The voice-character conversion unit 113 automatically transcribes the remarks of each participant, requester, and moderator in the interview in the qualitative survey into characters and outputs them to the information processing terminal 30 (voice-character conversion processing). ) Is configured to execute. The characters transcribed by the voice-to-speech conversion unit 113 are displayed superimposed on the camera image of the speaker (for example, a participant), for example.
As a result, even if the communication line is unstable or a plurality of participants speak at the same time and the participants cannot hear the content, the requester or the moderator can use the requester screen 70 or the moderator screen 50. , It is possible to grasp the content of each participant's remarks.
The character color may be changed for each participant. By checking the transcribed text color, the client or the moderator can immediately determine which participant made the statement.

The voice simultaneous interpretation unit 114 is configured to execute various processes (voice simultaneous interpretation processing) for translating the speaker's remarks (voice) in the interview in the qualitative survey in real time and outputting them to the information processing terminal 30. Has been done. The voice simultaneous interpretation unit 114 is used, for example, when conducting a qualitative survey overseas, and the voice translated by the voice simultaneous interpretation unit 114 (for example, the voice translated from English to Japanese) is dedicated to simultaneous interpretation. It is output to the chat room of. However, the translated voice may be output to an existing video chat or the like instead of being output to a dedicated chat room for simultaneous interpretation.

In the above example, the mode of automatic translation is illustrated, but the translation may be performed through a simultaneous interpreter (manual).
In the following, an example will be described in which the moderator and each participant conduct an interview in English in a virtual interview room, and the client observes the interview in a virtual mirror room.
When the simultaneous interpreter listens to what each participant said in English, he / she interprets in real time in English and Japanese, and conveys what each participant said in Japanese to the client. When the requester has something to instruct the moderator, he / she tells the instruction contents to the simultaneous interpreter by speaking in Japanese (or chatting in Japanese). When the simultaneous interpreter understands the instruction content, it translates between Japanese and English in real time and informs the moderator by chatting the instruction content of the client in English.

FIG. 11 illustrates a moderator screen 50a displayed on the moderator terminal 30 when simultaneous interpretation is performed. As is clear from a comparison between FIGS. 11 and 7, a requester-side text chat display area 53 for displaying a text chat between the moderator and the requester is displayed on the moderator screen 50a when simultaneous interpretation is performed. In addition to the participant-side text chat display area 54 that displays the text chat between the moderator and each participant, the translation text chat area 56 that displays the text chat between the moderator and the simultaneous interpreter is provided. It is provided. With this structure, it is possible to quickly realize a global interview that transcends language barriers.

In the present embodiment, the group interview is realized by the video chat between the participant and the moderator via the participant screen 60 and the moderator screen 50, but in another embodiment of the present invention, instead of the video chat. , Group interviews are realized by group text chat. In this case, the text chat between the moderator and the client may be replaced with a video chat.

The qualitative investigation support server 10 according to the embodiment of the present invention described above realizes communication (video chat and / or text chat) between the participant and the moderator via the participant screen 60 and the moderator screen 50. At the same time, since communication (text chat) between the moderator and the requester is realized via the moderator screen 50 and the requester screen 70, the moderator conducts an online interview with the participants while the moderator proceeds. It is possible for the moderator and the client to consult (for example, the client gives instructions to the moderator) regarding the progress of the interview. In this way, the server 10 improves the convenience of interviews in qualitative research.

10 ... qualitative survey support server, 11 ... computer processor, 111 ... participant selection unit, 112 ... interview control unit, 1121 ... first communication control unit, 1122 ... second communication control unit, 15 ... storage, 30 ... information Processing terminal (consumer terminal, participant terminal, moderator terminal, requester terminal), 50 ... moderator screen, 60 ... participant screen, 70 ... requester screen, TA1 ... consumer information table, TA2 ... project information table , TA3 ... Participation application management table.

Claims (13)

1. It is a qualitative research support system to support qualitative research involving interviews with consumers.
   The first communication between a plurality of consumers who participate in an interview in a specific qualitative survey and the moderator of the interview with the plurality of participants, wherein the plurality of participants To control the first communication performed via the participant screen displayed on each of the plurality of participant terminals operated by each and the moderator screen displayed on the moderator terminal operated by the moderator. The first communication control unit configured in
   A second communication between the moderator and the requester of the specific qualitative research, which is a requester displayed on the moderator screen and the requester terminal operated by the requester. A second communication control unit configured to control the second communication performed via a screen is provided.
   Qualitative research support system.
2. The first communication includes video chat.
   The qualitative research support system of claim 1.
3. The first communication includes a first text chat.
   The qualitative research support system of claim 1 or 2.
4. The first text chat is configured such that a participant stamp used as an answer to a question from the moderator can be used by each of the plurality of participants.
   The qualitative research support system of claim 3.
5. The second communication includes a second text chat.
   A qualitative research support system according to any one of claims 1 to 4.
6. The participant screen is configured so that input / output in the first communication is possible and input / output in the second communication is impossible.
   The moderator screen is configured to enable input / output in the first and second communications.
   The requester screen is configured so that only output in the first communication is possible and input / output in the second communication is possible.
   A qualitative research support system according to any one of claims 1 to 5.
7. Further provided with a participant selection unit configured to perform a participant selection process for selecting the plurality of participants from a plurality of consumers.
   The participant selection process extracts candidates for the plurality of participants from the plurality of consumers based on at least consumer information regarding each of the plurality of consumers and specified extraction conditions. Including that
   A qualitative research support system according to any one of claims 1 to 6.
8. Camera images of each of the plurality of participants are displayed on the moderator screen, and the display order of the camera images is fixed during the interview.
   The qualitative research support system according to any one of claims 1 to 7.
9. Further, a voice character conversion unit configured to execute a voice character conversion process for automatically transcribing the contents of the participant's remarks into characters is provided.
   The qualitative research support system according to any one of claims 1 to 8.
10. A voice simultaneous interpretation unit configured to execute a voice simultaneous interpretation process for translating the participant's voice in real time is further provided.
    The qualitative research support system according to any one of claims 1 to 9.
11. It is a qualitative research support system to support qualitative research involving interviews with consumers.
    The first communication between a plurality of consumers who participate in an interview in a specific qualitative survey and the moderator of the interview with the plurality of participants, wherein the plurality of participants To control the first communication performed via the participant screen displayed on each of the plurality of participant terminals operated by each and the moderator screen displayed on the moderator terminal operated by the moderator. The first communication control unit configured in
    A second communication between the moderator and the requester of the specific qualitative research, which is a requester displayed on the moderator screen and the requester terminal operated by the requester. A second communication control unit configured to control the second communication performed via the screen is provided.
    The second communication includes a second text chat.
    A fixed phrase button for inputting a predetermined fixed phrase in response to an instruction from the requester is configured to be available to the moderator.
    Qualitative research support system.
12. A qualitative research support method that is performed by one or more computers and is used to support qualitative research that involves interviews with consumers.
    The first communication between a plurality of consumers who participate in an interview in a specific qualitative survey and the moderator of the interview with the plurality of participants, wherein the plurality of participants A step of controlling the first communication performed via the participant screen displayed on each of the plurality of participant terminals operated by each and the moderator screen displayed on the moderator terminal operated by the moderator. When,
    A second communication performed between the moderator and the requester of the specific qualitative research, which is a requester displayed on the moderator screen and the requester terminal operated by the requester. A step of controlling the second communication performed via a screen is provided.
    Qualitative research support method.
13. A qualitative research support program to support qualitative research involving interviews with consumers, on one or more computers.
    The first communication between a plurality of consumers who participate in an interview in a specific qualitative survey and the moderator of the interview with the plurality of participants, wherein the plurality of participants A process for controlling the first communication performed via the participant screen displayed on each of the plurality of participant terminals operated by each and the moderator screen displayed on the moderator terminal operated by the moderator. When,
    A second communication between the moderator and the requester of the specific qualitative research, which is a requester displayed on the moderator screen and the requester terminal operated by the requester. The process of controlling the second communication performed via the screen and the process of controlling the second communication are executed.
    Qualitative research support program.

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