WO2020150794A1 - Main and secondary electronic tag and installation thereof on gondolas in commercial establishments for a system for the remote updating of information in real time and management using dedicated software - Google Patents

Main and secondary electronic tag and installation thereof on gondolas in commercial establishments for a system for the remote updating of information in real time and management using dedicated software Download PDF

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Publication number
WO2020150794A1
WO2020150794A1 PCT/BR2019/050115 BR2019050115W WO2020150794A1 WO 2020150794 A1 WO2020150794 A1 WO 2020150794A1 BR 2019050115 W BR2019050115 W BR 2019050115W WO 2020150794 A1 WO2020150794 A1 WO 2020150794A1
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WO
WIPO (PCT)
Prior art keywords
information
main
electronic tag
dedicated software
tags
Prior art date
Application number
PCT/BR2019/050115
Other languages
French (fr)
Portuguese (pt)
Inventor
Jonas Da Silva GOMES
Fabio Luiz Da Silva RHORMENS
Original Assignee
Gomes Jonas Da Silva
Rhormens Fabio Luiz Da Silva
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Application filed by Gomes Jonas Da Silva, Rhormens Fabio Luiz Da Silva filed Critical Gomes Jonas Da Silva
Publication of WO2020150794A1 publication Critical patent/WO2020150794A1/en

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0295—Labels or tickets for tubes, pipes and the like
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G06F3/147—Digital output to display device ; Cooperation and interconnection of the display device with other functional units using display panels
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/20—Point-of-sale [POS] network systems
    • G06Q20/201—Price look-up processing, e.g. updating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
    • G09G5/00—Control arrangements or circuits for visual indicators common to cathode-ray tube indicators and other visual indicators
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
    • G09G2380/00—Specific applications
    • G09G2380/04—Electronic labels

Definitions

  • the present specification refers to a patent application for electronic tags, one main and one secondary, installed in several units on the shelves of commercial establishments for a remote update system of the information displayed to the customer.
  • public such as prices, offers, brand, product, etc.
  • wireless network through dedicated software.
  • price tags and product names are commonly affixed to the shelves and shelves of supermarkets, pharmacies and commercial establishments in general for the identification and visualization of products exposed to the customer.
  • These labels are usually printed paper or other materials, constantly replaced with each price update or product change displayed on the shelf. Such labels often fall off the gondola, being lost or damaged, making it difficult for the customer to view the information and having to be frequently replaced or replaced. Still, these labels, printed or often written by hand for reasons of material savings, do not have a visual appeal to attract the attention of the customer, further detracting from the image of the establishment.
  • the inventor proposes, through electronic devices connected in series and controlled by dedicated software programming via wireless, a system that allows the automation, updating and alteration of the information displayed on the displays electronic tags in real time with complete and precise control of each shelf and section of gondolas of a commercial establishment.
  • Figure 2 - illustrates a main electronic tag, formed by enclosure equipped with front display and containing, indicated by dashed lines, circuit board with microprocessor and Wi-Fi receiver, such electronic tag connected by data cable to a secondary electronic tag of the same construction, but free from Wi-Fi receiver.
  • the latter is connected by data cable to another unit on the same secondary label (not shown);
  • Figure 3 - shows the main and secondary tags installed on the shelves of the gondola of a commercial establishment, so that each shelf contains a main electronic tag, connected to a secondary electronic tag which, in turn, is connected to the other unit secondary label and so on according to the layout of the products displayed.
  • Detail A enlarges the main electronic tag of the first shelf of the gondola, already installed;
  • FIG. 4 - shows a flowchart of the system in operation, where the dedicated software, allocated in the cloud, sends and receives information to the router, which transmits the received information to the main electronic tags that, in turn, command secondary electronic tags so that they display the information determined by the programmer on their displays;
  • FIG. 5 perspective view of the gondola supplied with products and on whose shelves electronic tags are installed to display information to customers, as described above.
  • Detail B shows in an enlarged way one of the secondary electronic tags with its display display;
  • Figure 6 - shows an optional configuration where, in the system, between two secondary electronic tags or between one of these and the main tag, an LED panel was inserted, aimed at marketing and offering greater visual appeal to the set, also receiving from main label the information to be displayed on your display.
  • the “LABEL” In accordance with the attached drawings, the “LABEL”
  • MAIN AND SECONDARY ELECTRONICS AND ITS INSTALLATION IN GONDOLAS OF COMMERCIAL ESTABLISHMENTS FOR REMOTE UPDATING SYSTEM IN REAL TIME AND MANAGEMENT VIA DEDICATED SOFTWARE ”object of this patent application, consists of a main electronic tag (1), formed by a main electronic tag (1), formed by a main electronic tag (1). by enclosure (2) equipped with a front display (3) and internally containing a circuit board (4) with microprocessor (5) with dedicated logic programming and equipped with a Wi-Fi signal receiver (6) and which will work with dedicated software ( S) allocated in the cloud.
  • a secondary electronic tag (7) also formed by a housing (8) with a front display (9) integrated to the microprocessor (10) of a circuit board (11) connected by data cable (12) to the main electronic tag (1) and with output for data cable connection (12) to the other secondary electronic tag unit (7).
  • the front (3 and 9) displays of the main (1) and secondary (7) labels can be of the “e-ink” or LED type, depending on the purpose of their use.
  • the main electronic tag (1) will be installed on the shelf (P) of a gondola (G) in a supermarket or other commercial establishment where the system is to be implanted.
  • the secondary electronic tag unit (7) connected to it by data cable (12) can also be installed on the shelf of the gondola (G), in any spacing studied by the installer and coinciding with the product (PR) exposed in the shelf (P) or section, followed by another secondary electronic label unit (7) connected by data cable (12) to the latter and installed on the shelf (P) or section of the gondola (G) also in studied spacing coinciding with the exposed product (PR).
  • the main electronic tags (1) are then configured to receive information from a router (R) through its Wi-Fi receivers (6) in a star-type network architecture, that is, where the router (R) will send the corresponding information for each main tag (1) without data crossing, the router (R) being programmed to receive information from the dedicated software (S) allocated in the cloud.
  • the dedicated software (S) can be accessed by computer and / or mobile device to carry out the programming and / or changes to information and commands.
  • the information programmed in the dedicated software (S) are sent through the router (R) to the main tags (1) which, in turn, manage and transmit the information to each one of them. their secondary labels (7) so that they display the information on their front displays (9), exposing, for example, the brand and product name (P), their respective unit price, promotion information and / or percentage value , among others.
  • the update of the information shown on the display (9) of each secondary label (7) can be done at any time, via wireless and in real time, thus being possible to erase / disconnect the display (9) of the desired label (1 or 7) in case of removal or emptying of the product (PR), map sections of the gondolas (G) with prices and promotions, adjust colors, contrast, brightness and highlight of the display information ( 9) of each label (1 or 7) in addition to programming in advance to change or automatically modify the information displayed on a date and time determined by the programmer.
  • this modular system of primary electronic tag (1) connected to several units of secondary electronic tags (7) it can be added anywhere between the several units of secondary tags (7), also by cable connection data (12), an LED panel (L) of greater width, height and / or length compared to electronic tags (1 and 7), exclusively aimed at marketing, allowing greater visual appeal and quantity of information displayed for the consumer, functioning as an attractive, receiving also from the main electronic label (1) the information to be displayed on his display.
  • cable connection data (12) an LED panel (L) of greater width, height and / or length compared to electronic tags (1 and 7)

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Computer Hardware Design (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Display Racks (AREA)
  • Control Of Indicators Other Than Cathode Ray Tubes (AREA)

Abstract

To provide automatic updates of electronic-tag information in commercial establishments using remote programming. For this purpose, a main electronic tag (1) provided with a Wi-Fi signal receiver (6) is used in conjunction with various units of a secondary electronic tag (7) that are connected to the first tag by data cables (12). Thus, each tag assembly is installed on a shelf (P) of the gondola (G) in a commercial establishment according to the layout of the displayed products (PR). A router (R) is then programmed to receive information from the dedicated cloud-based software (S), and the main electronic tags (1) are configured to receive information from the router (R) within a star network architecture, automatically sending the information to each of the secondary tags (7) to which said main tag is connected, thereby enabling said secondary tags to display the information on the frontal displays (9) thereof according to the information programmed remotely in the dedicated cloud-based software (S), in real time.

Description

"ETIQUETA ELETRÓNICA PRINCIPAL E SECUNDÁRIA E SUA INSTALAÇÃO EM GÔNDOLAS DE ESTABELECIMENTOS COMERCIAIS PARA SISTEMA DE ATUALIZAÇÃO REMOTA DE INFORMAÇÕES EM TEMPO REAL E GERENCIAMENTO VIA SOFTWARE DEDICADO" "MAIN AND SECONDARY ELECTRONIC LABEL AND ITS INSTALLATION IN GONDOLAS OF COMMERCIAL ESTABLISHMENTS FOR REMOTE UPDATING SYSTEM IN REAL TIME AND MANAGEMENT VIA DEDICATED SOFTWARE"
[001 ] Refere- se o presente relatório descritivo, a um pedido de patente de invenção para etiquetas eletrónicas, sendo uma principal e uma secundária, instaladas em várias unidades nas prateleiras de gôndolas de estabelecimentos comerciais para um sistema de atualização remota das informações exibidas ao público (como preços, ofertas, marca, produto, etc.) via rede wireless através de software dedicado. [001] The present specification refers to a patent application for electronic tags, one main and one secondary, installed in several units on the shelves of commercial establishments for a remote update system of the information displayed to the customer. public (such as prices, offers, brand, product, etc.) via wireless network through dedicated software.
Estado da técnica State of the art
[002] Como é de conhecimento, são comumente fixadas etiquetas com códigos de barras preços e nomes dos produtos nas prateleiras e gôndolas de supermercados, farmácias e estabelecimentos comerciais em geral para a identificação e visualização dos produtos expostos para o cliente. Essas etiquetas são geralmente de papel impresso ou outros materiais, constantemente substituídas a cada atualização de preço ou troca do produto exposto na prateleira. Tais etiquetas muitas vezes caem da gôndola, perdendo- se ou sendo danificadas, dificultando a visualização da informação pelo cliente e tendo que ser frequentemente recolocadas ou substituídas. Ainda, essas etiquetas, impressas ou muitas vezes escritas à mão por questões de economia de material, não apresentam apelo visual para chamar a atenção do cliente, depreciando ainda a imagem do estabelecimento. [002] As you know, price tags and product names are commonly affixed to the shelves and shelves of supermarkets, pharmacies and commercial establishments in general for the identification and visualization of products exposed to the customer. These labels are usually printed paper or other materials, constantly replaced with each price update or product change displayed on the shelf. Such labels often fall off the gondola, being lost or damaged, making it difficult for the customer to view the information and having to be frequently replaced or replaced. Still, these labels, printed or often written by hand for reasons of material savings, do not have a visual appeal to attract the attention of the customer, further detracting from the image of the establishment.
[003] Na tentativa de diminuir os contras da utilização de tais etiquetas, foram criadas etiquetas eletrónicas, tal como a etiqueta protegida pelo documento PI 0303557 3, intitulado “PLACA ELETRÓNICA PARA MINI PROPAGANDA (ETIQUETA ELETRÓNICA)”, o qual pleiteia uma etiqueta eletrónica a ser utilizada na divulgação de informações sobre produtos colocados à disposição do público em estabelecimentos comerciais com o objetivo de substituir os cartazes e etiquetas de papel comumente utilizados. Tal etiqueta é constituída de um conjunto (1 ) composto de caixa principal (2), onde haverá as informações eletrónicas sobre o produto, a qual é configurada por controle remoto (18) conforme determinação do usuário. Uma imagem desse documento citado é inserida como figura 1 nos desenhos anexos ao presente pedido de patente. [003] In an attempt to reduce the cons of using such tags, electronic tags were created, such as the tag protected by document PI 0303557 3, entitled “ELECTRONIC PLATE FOR MINI ADVERTISING (ELECTRONIC LABEL)”, which claims an electronic tag to be used in the dissemination of information about products made available to the public in commercial establishments in order to replace commonly used paper posters and labels. Such label consists of a set (1) composed of the main box (2), where there will be electronic information about the product, which is configured by remote control (18) as determined by the user. An image of that document is inserted as figure 1 in the drawings attached to this patent application.
[004] O dispositivo exposto acima, assim como outros semelhantes encontrados atualmente no mercado, tem como principal dificuldade a atualização das informações de preços de forma rápida e precisa, tornando-se esta uma tarefa lenta e trabalhosa, ocasionando em atrasos e disponibilidade de tempo pelos funcionários responsáveis por essa ação. Ainda, tais etiquetas eletrónicas falham em apresentar um sistema inteligente que consiga extrair o máximo da tecnologia apresentada, resultando em um produto de bela aparência, porém de funcionalidade limitada. [004] The device exposed above, as well as similar ones currently found on the market, has as main difficulty the updating of price information quickly and accurately, making this a slow and laborious task, causing delays and time availability by the employees responsible for this action. Still, such electronic tags fail to present an intelligent system that manages to extract the maximum of the presented technology, resulting in a product of beautiful appearance, but of limited functionality.
Objetivo da Patente Patent Objective
[005] Com o objetivo de resolver os problemas acima citados, o inventor vem propor, através de dispositivos eletrónicos ligados em série e controlados por programação de software dedicado via wireless, um sistema que permite a automatização, atualização e alteração das informações exibidas nos displays de etiquetas eletrónicas em tempo real com controle completo e preciso de cada prateleira e seção das gôndolas de um estabelecimento comercial. [005] In order to solve the problems mentioned above, the inventor proposes, through electronic devices connected in series and controlled by dedicated software programming via wireless, a system that allows the automation, updating and alteration of the information displayed on the displays electronic tags in real time with complete and precise control of each shelf and section of gondolas of a commercial establishment.
[006] Explicados superficialmente, passam as etiquetas eletrónicas, sua instalação e o sistema que as envolve a ser mais bem detalhados através dos desenhos anexos. [006] Explained superficially, electronic tags, their installation and the system that surrounds them are better detailed through the attached drawings.
[007] A imagem da figura 1 , como foi dito mais acima, foi extraída do documento de patente conhecido PI 0303557 3. [007] The image of figure 1, as mentioned above, was extracted from the known patent document PI 0303557 3.
[008] As figuras abaixo relacionadas, de 2 a 5, mostram o invento em questão, motivo deste presente pedido de patente: [008] The figures listed below, from 2 to 5, show the invention in question, reason for this present patent application:
[009] Figura 2 - ilustra uma etiqueta eletrónica principal, formada por invólucro dotado de display frontal e contendo, indicados por linhas tracejadas, placa de circuito com microprocessador e receptor Wi-Fi, sendo tal etiqueta eletrónica conectada por cabo de dados a uma etiqueta eletrónica secundária de mesma construção, porém isenta de receptor Wi-Fi. Esta última, por sua vez, é conectada por cabo de dados a uma outra unidade da mesma etiqueta secundária (não mostrada); [009] Figure 2 - illustrates a main electronic tag, formed by enclosure equipped with front display and containing, indicated by dashed lines, circuit board with microprocessor and Wi-Fi receiver, such electronic tag connected by data cable to a secondary electronic tag of the same construction, but free from Wi-Fi receiver. The latter, in turn, is connected by data cable to another unit on the same secondary label (not shown);
[0010] Figura 3 - mostra as etiquetas principal e secundárias instaladas nas prateleiras da gôndola de um estabelecimento comercial, de modo que cada prateleira contém uma etiqueta eletrónica principal, conectada a uma etiqueta eletrónica secundária que, por sua vez, é conectada à outra unidade de etiqueta secundária e assim sucessivamente de acordo com a disposição dos produtos expostos. O detalhe A mostra de forma ampliada a etiqueta eletrónica principal da primeira prateleira da gôndola, já instalada; [0010] Figure 3 - shows the main and secondary tags installed on the shelves of the gondola of a commercial establishment, so that each shelf contains a main electronic tag, connected to a secondary electronic tag which, in turn, is connected to the other unit secondary label and so on according to the layout of the products displayed. Detail A enlarges the main electronic tag of the first shelf of the gondola, already installed;
[001 1 ] Figura 4 - mostra um fluxograma do sistema em funcionamento, onde o software dedicado, alocado na nuvem, envia e recebe informações para o roteador, o qual transmite as informações recebidas para as etiquetas eletrónicas principais que, por sua vez, comandam as etiquetas eletrónicas secundárias para que estas exponham em seus displays as informações determinadas pelo programador; [001 1] Figure 4 - shows a flowchart of the system in operation, where the dedicated software, allocated in the cloud, sends and receives information to the router, which transmits the received information to the main electronic tags that, in turn, command secondary electronic tags so that they display the information determined by the programmer on their displays;
[0012] Figura 5 - vista em perspectiva da gôndola abastecida com os produtos e em cujas prateleiras estão instaladas as etiquetas eletrónicas para a exibição das informações aos clientes, conforme acima descrito. O detalhe B mostra de forma ampliada uma das etiquetas eletrónicas secundárias com seu display de exibição; [0012] Figure 5 - perspective view of the gondola supplied with products and on whose shelves electronic tags are installed to display information to customers, as described above. Detail B shows in an enlarged way one of the secondary electronic tags with its display display;
[0013] Figura 6 - mostra uma configuração opcional onde, no sistema, entre duas etiquetas eletrónicas secundárias ou entre uma destas e a etiqueta principal, foi inserido um painel de LED, voltado ao marketing e oferecendo maior apelo visual ao conjunto, recebendo também da etiqueta principal as informações a serem exibidas em seu display. [0014] Em conformidade com os desenhos anexos, a “ETIQUETA[0013] Figure 6 - shows an optional configuration where, in the system, between two secondary electronic tags or between one of these and the main tag, an LED panel was inserted, aimed at marketing and offering greater visual appeal to the set, also receiving from main label the information to be displayed on your display. [0014] In accordance with the attached drawings, the “LABEL
ELETRÓNICA PRINCIPAL E SECUNDÁRIA E SUA INSTALAÇÃO EM GÔNDOLAS DE ESTABELECIMENTOS COMERCIAIS PARA SISTEMA DE ATUALIZAÇÃO REMOTA DE INFORMAÇÕES EM TEMPO REAL E GERENCIAMENTO VIA SOFTWARE DEDICADO” objeto desse presente pedido de patente de invenção, constitui- se de uma etiqueta eletrónica principal (1 ), formada por invólucro (2) dotado de display frontal (3) e contendo internamente placa de circuito (4) com microprocessador (5) com programação lógica dedicada e dotada de receptor (6) de sinal Wi-Fi e que irá trabalhar com software dedicado (S) alocado na nuvem. Em conjunto com essa (1 ), uma etiqueta eletrónica secundária (7), igualmente formada por invólucro (8) dotado de display frontal (9) integrado ao microprocessador (10) de uma placa de circuito (1 1 ) conectada por cabo de dados (12) à etiqueta eletrónica principal (1 ) e com saída para conexão por cabo de dados (12) à outra unidade de etiqueta eletrónica secundária (7). Os displays frontais (3 e 9) da etiqueta principal (1 ) e secundária (7) podem ser do tipo “e- ink” ou de LED, dependendo do propósito de sua utilização. MAIN AND SECONDARY ELECTRONICS AND ITS INSTALLATION IN GONDOLAS OF COMMERCIAL ESTABLISHMENTS FOR REMOTE UPDATING SYSTEM IN REAL TIME AND MANAGEMENT VIA DEDICATED SOFTWARE ”object of this patent application, consists of a main electronic tag (1), formed by a main electronic tag (1), formed by a main electronic tag (1). by enclosure (2) equipped with a front display (3) and internally containing a circuit board (4) with microprocessor (5) with dedicated logic programming and equipped with a Wi-Fi signal receiver (6) and which will work with dedicated software ( S) allocated in the cloud. In conjunction with this (1), a secondary electronic tag (7), also formed by a housing (8) with a front display (9) integrated to the microprocessor (10) of a circuit board (11) connected by data cable (12) to the main electronic tag (1) and with output for data cable connection (12) to the other secondary electronic tag unit (7). The front (3 and 9) displays of the main (1) and secondary (7) labels can be of the “e-ink” or LED type, depending on the purpose of their use.
[0015] Desse modo, a etiqueta eletrónica principal (1 ) será instalada na prateleira (P) de uma gôndola (G) de supermercado ou outro estabelecimento comercial onde se deseja implantar o sistema. Dessa forma, a unidade de etiqueta eletrónica secundária (7) conectada a esta por cabo de dados (12) poderá ser igualmente instalada na prateleira da gôndola (G), em espaçamento qualquer estudado pelo instalador e coincidente com o produto (PR) exposto na prateleira (P) ou seção, seguida por outra unidade de etiqueta eletrónica secundária (7) conectada por cabo de dados (12) a essa última e instalada na prateleira (P) ou seção da gôndola (G) também em espaçamento estudado coincidente com o produto (PR) exposto. Assim é feito sucessivamente, conectando-se uma nova unidade de etiqueta eletrónica secundária (7) à anterior em quantidade necessária para a prateleira (P) até um máximo de 255 unidades, compreendendo uma disposição modular e em série. Essa montagem e instalação poderão ser feitas do mesmo modo nas demais prateleiras (P) da gôndola (G), cada qual com uma etiqueta eletrónica principal (1 ) conectada à sua etiqueta eletrónica secundária (7) conectada, por sua vez, às demais unidades de etiqueta eletrónica secundária (7). As etiquetas eletrónicas principais (1 ) são então configuradas para receber informações de um roteador (R) através de seus receptores Wi-Fi (6) em arquitetura de rede tipo estrela, ou seja, onde o roteador (R) irá enviar a informação correspondente para cada etiqueta principal (1 ) sem cruzamento de dados, sendo o roteador (R) programado para receber informações do software dedicado (S) alocado na nuvem. O software dedicado (S) poderá ser acessado por computador e/ou dispositivo móvel para realizar a programação e/ou alterações de informações e comandos. [0015] In this way, the main electronic tag (1) will be installed on the shelf (P) of a gondola (G) in a supermarket or other commercial establishment where the system is to be implanted. Thus, the secondary electronic tag unit (7) connected to it by data cable (12) can also be installed on the shelf of the gondola (G), in any spacing studied by the installer and coinciding with the product (PR) exposed in the shelf (P) or section, followed by another secondary electronic label unit (7) connected by data cable (12) to the latter and installed on the shelf (P) or section of the gondola (G) also in studied spacing coinciding with the exposed product (PR). This is done successively, by connecting a new secondary electronic label unit (7) to the previous one in the quantity needed for the shelf (P) up to a maximum of 255 units, comprising a modular and serial arrangement. This assembly and installation can be done from the same way on the other shelves (P) of the gondola (G), each with a main electronic tag (1) connected to its secondary electronic tag (7) connected, in turn, to the other secondary electronic tag units (7). The main electronic tags (1) are then configured to receive information from a router (R) through its Wi-Fi receivers (6) in a star-type network architecture, that is, where the router (R) will send the corresponding information for each main tag (1) without data crossing, the router (R) being programmed to receive information from the dedicated software (S) allocated in the cloud. The dedicated software (S) can be accessed by computer and / or mobile device to carry out the programming and / or changes to information and commands.
[0016] Assim instalados os dispositivos, para seu funcionamento, as informações programadas no software dedicado (S) são enviadas através do roteador (R) às etiquetas principais (1 ) que, por sua vez, gerenciam e transmitem as informações a cada uma de suas etiquetas secundárias (7) para que estas exibam as informações em seus displays frontais (9), expondo, por exemplo, a marca e o nome do produto (P), seu respectivo preço unitário, informações de promoção e/ou porcentagem de valor, entre outros. [0016] Thus installed the devices, for their operation, the information programmed in the dedicated software (S) are sent through the router (R) to the main tags (1) which, in turn, manage and transmit the information to each one of them. their secondary labels (7) so that they display the information on their front displays (9), exposing, for example, the brand and product name (P), their respective unit price, promotion information and / or percentage value , among others.
[0017] Dessa forma, através do software dedicado (S) a atualização das informações exibidas no display (9) de cada etiqueta secundária (7) poderá ser feita a qualquer momento, via wireless e em tempo real, sendo assim possível apagar/desligar o display (9) da etiqueta (1 ou 7) desejada em caso de retirada ou esvaziamento do produto (PR), mapear seções das gôndolas (G) com preços e promoções, ajustar cores, contraste, brilho e destaque das informações do display (9) de cada etiqueta (1 ou 7) além de realizar programação antecipadamente para alteração ou modificação automática da informação exibida em data e horário determinados pelo programador. [0017] Thus, through the dedicated software (S) the update of the information shown on the display (9) of each secondary label (7) can be done at any time, via wireless and in real time, thus being possible to erase / disconnect the display (9) of the desired label (1 or 7) in case of removal or emptying of the product (PR), map sections of the gondolas (G) with prices and promotions, adjust colors, contrast, brightness and highlight of the display information ( 9) of each label (1 or 7) in addition to programming in advance to change or automatically modify the information displayed on a date and time determined by the programmer.
[0018] Ainda, através do software dedicado (S) é possível gerar relatórios gerenciais customizados com informações relevantes ao estabelecimento comercial como produtos (P) mais vendidos, média de preço praticado por produto (P), potencial de venda por sazonalidade, variação de marca mais procurada, classificação por fornecedores, histórico de produtos (P) expostos à venda com seus preços e datas de entrada e retirada ou esgotamento, etc. [0018] Also, through dedicated software (S) it is possible to generate customized management reports with information relevant to the establishment commercial as best-selling products (P), average price per product (P), sales potential due to seasonality, most sought after brand variation, classification by suppliers, history of products (P) exposed for sale with their prices and dates entry and withdrawal or exhaustion, etc.
[0019] Por fim, neste sistema modular de etiqueta eletrónica principal (1 ) conectada a várias unidades de etiquetas eletrónicas secundárias (7), pode ser adicionado em ponto qualquer entre as várias unidades de etiquetas secundárias (7), igualmente por conexão de cabo de dados (12), um painel de LED (L) de maior largura, altura e/ou comprimento em comparação com as etiquetas eletrónicas (1 e 7), exclusivamente voltado para o marketing, permitindo maior apelo visual e quantidade de informações exibidas para o consumidor, funcionando como um atrativo, recebendo igualmente da etiqueta eletrónica principal (1 ) as informações a serem exibidas em seu display. [0019] Finally, in this modular system of primary electronic tag (1) connected to several units of secondary electronic tags (7), it can be added anywhere between the several units of secondary tags (7), also by cable connection data (12), an LED panel (L) of greater width, height and / or length compared to electronic tags (1 and 7), exclusively aimed at marketing, allowing greater visual appeal and quantity of information displayed for the consumer, functioning as an attractive, receiving also from the main electronic label (1) the information to be displayed on his display.

Claims

REIVINDICAÇÕES
1 - “ETIQUETA ELETRÓNICA PRINCIPAL E SECUNDÁRIA”, uma etiqueta eletrónica principal (1 ), formada por invólucro (2) dotado de display frontal (3) e contendo internamente placa de circuito (4) com microprocessador (5) com programação lógica dedicada, caracterizada por ser dotada de receptor (6) de sinal Wi-Fi que irá trabalhar com software dedicado (S) alocado na nuvem e em conjunto com uma etiqueta eletrónica secundária (7), igualmente formada por invólucro (8) dotado de display frontal (9) integrado ao microprocessador (10) de sua placa de circuito (1 1 ) conectada por cabo de dados (12) à etiqueta eletrónica principal (1 ) e com saída para conexão por cabo de dados (12) à outra unidade de etiqueta eletrónica secundária (7). 1 - “MAIN AND SECONDARY ELECTRONIC LABEL”, a main electronic label (1), formed by a housing (2) equipped with a front display (3) and internally containing a circuit board (4) with microprocessor (5) with dedicated logic programming, characterized by having a Wi-Fi signal receiver (6) that will work with dedicated software (S) allocated in the cloud and together with a secondary electronic tag (7), also formed by a housing (8) with a front display ( 9) integrated with the microprocessor (10) of its circuit board (11) connected by data cable (12) to the main electronic tag (1) and with output for connection by data cable (12) to the other electronic tag unit secondary (7).
2 -“ETIQUETA ELETRÓNICA PRINCIPAL E SECUNDÁRIA”, de acordo com a reivindicação 1 , caracterizado pelos displays frontais (3 e 9) da etiqueta principal (1 ) e secundária (7) poderem ser do tipo“e-ink” ou LED. 2 - “MAIN AND SECONDARY ELECTRONIC LABEL”, according to claim 1, characterized by the front (3 and 9) displays of the main (1) and secondary (7) labels can be of the “e-ink” or LED type.
3 -“INSTALAÇÃO EM GÔNDOLAS DE ESTABELECIMENTOS COMERCIAIS”, de acordo com as etiquetas eletrónicas (1 e 7) descritas na reivindicação 1 , a etiqueta eletrónica principal (1 ) é instalada em uma prateleira (P) da gôndola (G) do estabelecimento comercial, caracterizada pela unidade de etiqueta eletrónica secundária (7) conectada a esta (1 ) por cabo de dados (12) ser instalada na mesma prateleira (P) d a gôndola (G), em espaçamento que coincida com o próximo produto (PR) exposto na prateleira (P) ou seção, seguida por outra unidade de etiqueta eletrónica secundária (7) conectada por cabo de dados (12) a essa última e instalada na mesma prateleira (P) ou seção da gôndola (G) também em espaçamento estudado coincidente com o produto (PR) exposto e assim sucessivamente. 3 - “INSTALLATION IN GONDOLAS OF COMMERCIAL ESTABLISHMENTS”, according to the electronic tags (1 and 7) described in claim 1, the main electronic tag (1) is installed on a shelf (P) of the gondola (G) of the commercial establishment , characterized by the secondary electronic tag unit (7) connected to this (1) by data cable (12) to be installed on the same shelf (P) of the gondola (G), in spacing that matches the next product (PR) exposed on the shelf (P) or section, followed by another secondary electronic tag unit (7) connected by data cable (12) to the latter and installed on the same shelf (P) or section of the gondola (G) also in coincident studied spacing with the product (PR) exposed and so on.
4 -“INSTALAÇÃO EM GÔNDOLAS DE ESTABELECIMENTOS COMERCIAIS”, de acordo com a reivindicação 3, o roteador (R) é então programado para receber informações do software dedicado (S) alocado na nuvem, caracterizado por cada etiqueta eletrónica principal (1 ) ser então configurada para receber informações do roteador (R) através de seus receptores Wi-Fi (6) em arquitetura de rede tipo estrela. 4 - “INSTALLATION IN GONDOLAS OF COMMERCIAL ESTABLISHMENTS”, according to claim 3, the router (R) is then programmed to receive information from the dedicated software (S) allocated in the cloud, characterized by each main electronic tag (1) being then configured to receive information from router (R) through its Wi-Fi receivers (6) in a star-type network architecture.
5 - “SISTEMA DE ATUALIZAÇÃO REMOTA DE INFORMAÇÕES EM TEMPO REAL E GERENCIAMENTO VIA SOFTWARE DEDICADO”, de acordo com as reivindicações 1 , 3 e 4 , assim instalados e ligados os dispositivos, os comandos e atualização das informações no software dedicado (S) serão feitos a qualquer momento e em qualquer dispositivo pessoal do programador, via wireless, caracterizado pelos comandos e informações programados no software dedicado (S) serem automaticamente enviados através do roteador (R) às etiquetas principais (1 ) que, por sua vez, gerenciam e transmitem as informações a cada uma das etiquetas secundárias (7) às quais está conectada para que estas exibam as informações em seus displays frontais (9). 5 - “REMOTE INFORMATION UPDATE SYSTEM IN REAL TIME AND MANAGEMENT VIA DEDICATED SOFTWARE”, in accordance with claims 1, 3 and 4, thus installed and connected the devices, the commands and information update in the dedicated software (S) will be done at any time and on any personal device of the programmer, via wireless, characterized by the commands and information programmed in the dedicated software (S) to be automatically sent through the router (R) to the main tags (1), which, in turn, manage and transmit the information to each of the secondary tags (7) to which it is connected so that they display the information on their front displays (9).
6 - “SISTEMA DE ATUALIZAÇÃO REMOTA DE INFORMAÇÕES EM TEMPO REAL E GERENCIAMENTO VIA SOFTWARE DEDICADO”, de acordo com as reivindicações 1 , 3, 4 e 5, caracterizado por opcionalmente um painel de LED (L) poder ser conectado, igualmente por cabos de dados (12), entre duas unidades de etiquetas eletrónicas secundárias (7) em uma prateleira (P), recebendo igualmente da etiqueta eletrónica principal (1 ) as informações a serem exibidas em seu display. 6 - “REMOTE INFORMATION UPDATE SYSTEM IN REAL TIME AND MANAGEMENT VIA DEDICATED SOFTWARE”, according to claims 1, 3, 4 and 5, characterized by optionally an LED panel (L) can be connected, also by cables of data (12), between two units of secondary electronic tags (7) on a shelf (P), also receiving from the main electronic tag (1) the information to be displayed on your display.
PCT/BR2019/050115 2019-01-23 2019-03-29 Main and secondary electronic tag and installation thereof on gondolas in commercial establishments for a system for the remote updating of information in real time and management using dedicated software WO2020150794A1 (en)

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US6340958B1 (en) * 1995-01-13 2002-01-22 Pricepoint, Incorporated Solar powered price display system
BR0303557A (en) * 2003-10-09 2005-05-31 Eliezer Mesach De Souza Electronic board for mini advertisement (electronic tag)
US20120044056A1 (en) * 2010-08-18 2012-02-23 Byun Gi Young Electronic shelf label system and communicating method using the same
US20150310775A1 (en) * 2014-04-25 2015-10-29 Samsung Electro-Mechanics Co., Ltd. Electronic shelf label tag and electronic shelf label system

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5348485A (en) * 1993-04-12 1994-09-20 Electronic Retailing Systems Int'l Inc. Electronic price display system with vertical rail
US6340958B1 (en) * 1995-01-13 2002-01-22 Pricepoint, Incorporated Solar powered price display system
BR0303557A (en) * 2003-10-09 2005-05-31 Eliezer Mesach De Souza Electronic board for mini advertisement (electronic tag)
US20120044056A1 (en) * 2010-08-18 2012-02-23 Byun Gi Young Electronic shelf label system and communicating method using the same
US20150310775A1 (en) * 2014-04-25 2015-10-29 Samsung Electro-Mechanics Co., Ltd. Electronic shelf label tag and electronic shelf label system

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