BRPI0506346A - sales promotion and indirect advertising management system with workflow control - Google Patents

sales promotion and indirect advertising management system with workflow control

Info

Publication number
BRPI0506346A
BRPI0506346A BRPI0506346-9A BRPI0506346A BRPI0506346A BR PI0506346 A BRPI0506346 A BR PI0506346A BR PI0506346 A BRPI0506346 A BR PI0506346A BR PI0506346 A BRPI0506346 A BR PI0506346A
Authority
BR
Brazil
Prior art keywords
indirect advertising
products
indirect
sales promotion
event
Prior art date
Application number
BRPI0506346-9A
Other languages
Portuguese (pt)
Inventor
Daniel Rocha Silva
Davi Rocha Silva
Original Assignee
Daniel Rocha Silva
Davi Rocha Silva
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Daniel Rocha Silva, Davi Rocha Silva filed Critical Daniel Rocha Silva
Priority to BRPI0506346-9A priority Critical patent/BRPI0506346A/en
Priority to PCT/BR2006/000244 priority patent/WO2007051273A2/en
Publication of BRPI0506346A publication Critical patent/BRPI0506346A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

SISTEMA DE PROMOçãO DE VENDAS E GESTãO DE PROPAGANDA INDIRETA SINALIZADA COM CONTROLE DE FLUXO DE TRABALHO. O presente pedido de patente de invenção se refere a um sistema de promoção de vendas e gestão de propaganda indireta capaz de gerir, com provisão de fluxo de trabalho, os relacionamentos entre anunciantes ou fabricantes A, meios de comunicação M, pontos de venda V e usuários ou compradores finais U, com o objetivo de promover vendas de produtos produzidos ou distribuídos por anunciantes A a compradores U através de pontos de venda V, por meio de divulgação de propaganda indireta em meios de comunicação M. O sistema provê ao usuário U meios de fácil associação entre produto e evento de propaganda indireta, permitindo ao potencial comprador identificar o nome do produto, modelo etc. partindo apenas de informações específicas sobre o evento de propaganda indireta tais como data e/ou horário de veiculação ou número da publicação, referências de celebridade e outras peculiaridades inicialmente não relacionadas aos produtos. O sistema permite a associação entre produtos e eventos de propaganda indireta através de imagens estáticas, sons e/ou trechos de vídeos que exibem os produtos anunciados dentro do contexto original da propaganda indireta. O sistema é anunciado aos usuários finais U através de sinais distintivos apresentados junto ao evento de propaganda indireta.SALES PROMOTION AND INDIRECT ADVERTISING MANAGEMENT SYSTEM SIGNED WITH WORKFLOW CONTROL. This patent application relates to an indirect advertising management and sales promotion system capable of managing, with workflow provision, relationships between advertisers or manufacturers A, media M, points of sale V and users or end buyers U, in order to promote sales of products produced or distributed by advertisers A to buyers U through points of sale V through indirect advertising in the media M. The system provides user U with easy association between product and indirect advertising event, allowing potential buyer to identify product name, model etc. based solely on specific information about the indirect advertising event such as date and / or time of broadcast or publication number, celebrity references and other peculiarities not initially related to the products. The system allows the association between products and indirect advertising events through static images, sounds and / or video excerpts that display the advertised products within the original context of indirect advertising. The system is announced to end users U through distinctive signs presented at the indirect advertising event.

BRPI0506346-9A 2005-11-04 2005-11-04 sales promotion and indirect advertising management system with workflow control BRPI0506346A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
BRPI0506346-9A BRPI0506346A (en) 2005-11-04 2005-11-04 sales promotion and indirect advertising management system with workflow control
PCT/BR2006/000244 WO2007051273A2 (en) 2005-11-04 2006-11-03 System for promoting sales and managing product placement advertising signaled with workflow control

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
BRPI0506346-9A BRPI0506346A (en) 2005-11-04 2005-11-04 sales promotion and indirect advertising management system with workflow control

Publications (1)

Publication Number Publication Date
BRPI0506346A true BRPI0506346A (en) 2007-08-14

Family

ID=38006223

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0506346-9A BRPI0506346A (en) 2005-11-04 2005-11-04 sales promotion and indirect advertising management system with workflow control

Country Status (2)

Country Link
BR (1) BRPI0506346A (en)
WO (1) WO2007051273A2 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP3022652A2 (en) * 2013-07-19 2016-05-25 eyeQ Insights System for monitoring and analyzing behavior and uses thereof
US9532086B2 (en) 2013-11-20 2016-12-27 At&T Intellectual Property I, L.P. System and method for product placement amplification
US10638194B2 (en) 2014-05-06 2020-04-28 At&T Intellectual Property I, L.P. Embedding interactive objects into a video session

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6282713B1 (en) * 1998-12-21 2001-08-28 Sony Corporation Method and apparatus for providing on-demand electronic advertising
KR20040101739A (en) * 2003-05-26 2004-12-03 이양호 One Touch Type Advertising Method for Selling Goods by Using Hot Number and System Therefor
US20050229227A1 (en) * 2004-04-13 2005-10-13 Evenhere, Inc. Aggregation of retailers for televised media programming product placement
WO2005114519A2 (en) * 2004-05-14 2005-12-01 Delivery Agent, Inc. Product and presentation placement system and method

Also Published As

Publication number Publication date
WO2007051273A2 (en) 2007-05-10
WO2007051273A3 (en) 2008-01-10

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Legal Events

Date Code Title Description
B08F Application fees: dismissal - article 86 of industrial property law

Free format text: REFERENTE A 5A ANUI DADE.

B08G Application fees: restoration
B06G Technical and formal requirements: other requirements

Free format text: OUTRAS EXIGENCIAS

B07A Technical examination (opinion): publication of technical examination (opinion)
B09B Decision: refusal