WO2020148844A1

WO2020148844A1 - Information processing device, information processing method, and program

Info

Publication number: WO2020148844A1
Application number: PCT/JP2019/001169
Authority: WO
Inventors: 健二神原
Original assignee: 株式会社プロモスト
Priority date: 2019-01-17
Filing date: 2019-01-17
Publication date: 2020-07-23

Abstract

The present invention provides an information processing device, etc., with which it is possible to appropriately acquire a local search order. An information processing device (1) is characterized by comprising: a setting unit for accepting the setting input of a target facility, a search query, and a target region that is set to a search place; a generation unit for generating, on the basis of the search query and target region, a URL code that is outputted to a search engine that searches on-map facility information in accordance with the search place of a searcher; an output unit for outputting the generated URL code to the search engine; an acquisition unit for acquiring a search result in the target region from the search engine; and an extraction unit for extracting the search order of the target facility from the search result.

Description

Information processing apparatus, information processing method, and program

The present invention relates to an information processing device, an information processing method, and a program.

There is a so-called local search technology that narrows down the search target area in the search engine that searches the Web data based on the search query input from the client. For example, Patent Document 1 discloses a search method in which a search target area is specified from geographical information (for example, city name, area name, etc.) included in a search query, and a local search is performed.

Japanese Patent Application No. 2007-549627

-A general search engine estimates the search location from the client's IP address, location information, etc., and performs a local search. As a result, the search results localized according to the location area of the client are presented.

By the way, with the spread of Web search services using search engines, measures are taken so that the search order of homepages, advertisements, etc. in the search results is higher, called SEO (Search Engine Optimization) and MEO (Map Engine Optimization). Efforts are being made.

When considering the local search method of the search engine from the viewpoint of SEO and MEO, the search order may differ depending on the location area of the client. In order to obtain the search order of each region, it is necessary to obtain a search result by making a search request from a client in each region, and it is difficult to obtain the local search result.

In one aspect, the purpose is to provide an information processing device or the like that can appropriately acquire a local search order.

In one aspect, the information processing device, based on the search query and the target area, the search facility of the searcher, based on the search query and the target area, the setting unit that receives the setting input of the target facility, the search query, and the target area to be set as the search location. A generating unit that generates a URL code to be output to a search engine that searches facility information on a map, an output unit that outputs the generated URL code to the search engine, and the target area from the search engine. And an extracting unit that extracts the search order of the target facility from the search result.

In one aspect, it is possible to properly acquire local search rankings.

It is a schematic diagram which shows the structural example of a MEO system. It is a block diagram which shows the structural example of a server. It is an explanatory view showing an example of a record layout of a facility DB, a keyword DB, and a region code table. It is explanatory drawing which shows an example of the record layout of order DB and image DB. It is explanatory drawing which shows the outline|summary of this Embodiment. It is explanatory drawing regarding the production|generation process of an area code. It is explanatory drawing regarding a rank extraction process. It is an explanatory view showing an example of an API screen. It is an explanatory view showing an example of an API screen. It is an explanatory view showing an example of an API screen. It is a flow chart which shows an example of the processing procedure of object setting processing. It is a flow chart which shows an example of the processing procedure of order extraction processing.

Hereinafter, the present invention will be described in detail with reference to the drawings showing an embodiment thereof.
(Embodiment)
FIG. 1 is a schematic diagram showing a configuration example of a MEO system. In the present embodiment, an MEO system that automatically acquires the search order of the target facility that is the survey target from the search results of the local search executed by the search engine will be described as an example. The MEO system has an information processing device 1, a search server 2, and customer terminals 3, 3, 3. Each device is communicatively connected via a network N such as the Internet.

The server 1 is an information processing device capable of various information processing and information transmission/reception, and is, for example, a server device, a personal computer, or the like. In the present embodiment, the information processing device 1 is assumed to be a server device, and will be read as server 1 for simplicity below. In order to realize an API (Application Programmable Interface) service for MEO measures, the server 1 makes a search request to a search engine and executes a process of extracting the search order of the target facility from the acquired search result. The target facility is a facility on the map that is the search target in the map search executed by the search engine, and is, for example, a store or a corporate office. As will be described later, the server 1 accepts the setting input of the target area assumed as the search location of the general user who searches the target facility in advance, and performs the search using the predetermined keyword (search query) in the target area. In such a case, a process of collecting the local search rankings of how many places the target facility is searched for is performed.

In this embodiment, the server 1 is connected to a plurality of

rank analyzers

10, 10, 10... The rank analyzer 10 is a computing device that executes a search request to a search engine, a search rank extraction from a search result, and the like, instead of the server 1 main body. In the present embodiment, the rank analyzer 10 connected to the server 1 requests a search, extracts a search rank, and the like, thereby enhancing the calculation capability and performing a series of processes.

Note that whether the server 1 executes the process in cooperation with the rank analyzer 10 or the process by the server 1 alone is a design matter, and can be arbitrarily changed by the designer. For the sake of brevity, the processing body including the processing executed by the rank analyzer 10 will be described below as the server 1.

The search server 2 is an information processing device that functions as a search engine, and is a server device that outputs a search result in response to a search request from a client. The search server 2 collects Web data from the Internet by crawling or the like to construct a database, receives an input of a search query from a client, searches for relevant information, and outputs a search result. In the present embodiment, the search server 2 functions as a so-called map engine, and performs a map search for searching facility information on the map corresponding to the search query.

The customer terminal 3 is a terminal device used by a customer who receives the API service by using this system. As will be described later, the customer terminal 3 communicates with the server 1 and displays an API screen showing the search result of the search order. The server 1 accepts a customer facility (store, office, etc.) and a preset search keyword for the customer to take measures against MEO, sets the customer facility as a target facility, and searches the target facility from the search results based on the set keyword. Extract the ranking.

FIG. 2 is a block diagram showing a configuration example of the server 1. The server 1 includes a control unit 11, a main storage unit 12, a communication unit 13, a display unit 14, an input unit 15, and an auxiliary storage unit 16.
The control unit 11 includes an arithmetic processing device such as one or more CPUs (Central Processing Units) and MPUs (Micro-Processing Units), and reads and executes the program P stored in the auxiliary storage unit 16 to Various information processing, control processing, and the like related to the server 1 are performed. The main storage unit 12 is a temporary storage area such as an SRAM (Static Random Access Memory), a DRAM (Dynamic Random Access Memory), and a flash memory, and temporarily stores data necessary for the control unit 11 to execute arithmetic processing. Remember. The communication unit 13 includes a processing circuit and the like for performing processing relating to communication, and transmits and receives information to and from the search server 2 and the like. The display unit 14 is a display screen such as a liquid crystal display. The input unit 15 is, for example, an input interface that receives an operation input.

The auxiliary storage unit 16 is a large-capacity memory, a hard disk, etc., and stores the program P and other data necessary for the control unit 11 to execute processing. The auxiliary storage unit 16 also stores a facility DB 161, a keyword DB 162, an area code table 163, a rank DB 164, and an image DB 165. The facility DB 161 is a database that stores information on each facility that is a survey target. The keyword DB 162 is a database that stores keywords used as a search query when investigating the search order for each facility. The area code table 163 is a table that stores the area code of the target area arbitrarily set as the search location. The area code will be described later. The rank DB 164 is a database that stores the search ranks extracted from the search results acquired from the search server 2. The image DB 165 is a database that stores the image data of the search result screen (hard copy of the browser screen).

The auxiliary storage unit 16 may be an external storage device connected to the server 1. Further, the server 1 may be a multi-computer including a plurality of computers, or may be a virtual machine virtually constructed by software.

Further, in the present embodiment, the server 1 is not limited to the above configuration, and may include, for example, a reading unit that reads information stored in a portable storage medium.

FIG. 3 is an explanatory diagram showing an example of the record layout of the facility DB 161, the keyword DB 162, and the area code table 163.
The facility DB 161 includes a facility ID column, a facility code column, a facility name column, and a region ID column. The facility ID column stores the facility ID for identifying the target facility that is the survey target. The facility code string stores the facility code corresponding to each target facility in association with the facility ID. The facility code is an identification code of each facility on the map given on the side of the search engine (search server 2), and when expressing each facility on the HTML (Hyper Text Markup Language) data output as the search result. Is a character string used for. The area ID column stores the area ID of the target area set as the search location in association with the facility ID.

The keyword DB 162 includes a keyword ID string, a facility ID string, and a keyword string. The keyword ID column stores keyword IDs for identifying each keyword set as a search query. The facility ID column stores the facility ID of the target facility whose search order is to be investigated using the keyword in association with the keyword ID. The keyword string stores the keywords set as the search query in association with the keyword ID.

The area code table 163 includes an area ID column, an area name column, and an area code column. The area ID column stores the area ID for identifying each target area set as the search location. The area name column stores the area name of each target area in association with the area ID. The area code column stores the area code that represents the area name of the target area in association with the area ID. The area code is an identification code of an area name defined by the search engine, and is a character string used to represent an area name in natural language on a URL code.

FIG. 4 is an explanatory diagram showing an example of the record layout of the order DB 164 and the image DB 165.
The ranking DB 164 includes a keyword ID column, a facility ID column, an execution date column, an area ID column, a ranking column, and a facility list number column. The keyword ID column stores the keyword ID of the keyword used to acquire the rank. The facility ID column stores the facility ID of the target facility whose search order is acquired in association with the keyword ID. The execution date column stores the execution date when the rank obtaining process is executed in association with the keyword ID and the facility ID. The area ID column stores the area ID of the target area set at the time of order acquisition in association with the keyword ID, the facility ID, and the execution date. The rank order stores the acquired search rank in association with the keyword ID, the facility ID, and the execution date. The facility list number column stores the list number of facilities (the number of retrieved facilities) obtained as a search result in association with the keyword ID, the facility ID, and the execution date. In the example of FIG. 4, when the target area with the area ID “101” is set as the search location based on the keyword with the keyword ID “1000” and the search is performed, the search order of the facilities with the facility ID “1” is the whole. Among the facilities searched up to the list number “20”, the ranking is “1”.

Like the rank DB 164, the image DB 165 includes a keyword ID column, a facility ID column, an execution date column, and an area ID column, as well as a file name column and a file URL column. The file name column stores the image file name of the browser screen related to the search result in association with the keyword ID or the like. The file URL column stores URL information indicating the location of the image file on the search result screen in association with the keyword ID and the like.

FIG. 5 is an explanatory diagram showing the outline of the present embodiment. On the left side of FIG. 5, an example of a search result screen output by the search engine (search server 2) is illustrated. An outline of the processing performed by the server 1 in the present embodiment will be described with reference to FIG.
As described above, the search server 2 receives a keyword input from the client, searches for information corresponding to the keyword, and returns the search result to the client. In the present embodiment, the server 1 acquires (extracts) the search order of the target facility that is the survey target from the search results related to the map search among the search results output by the search server 2.

Map search is a map search service that can search the information of each point and each facility on the map, as typified by Google Map (registered trademark). For example, as shown on the left side of FIG. 5, the search server 2 presents one or a plurality of facilities searched based on the search query on a map, and provides information on each facility (for example, facility name, address, hyperlink, etc.). Present on the browser. It should be noted that the "map search" referred to here also includes a form in which a geographical space is presented using a satellite photograph or the like instead of a map. The "map search" referred to here is not limited to the form of presenting information indicating one point on the map (for example, facility name, address, etc.), but it is also possible to search for multiple points such as route search and street view. It also includes the form of presenting information that spans.

By the way, as already mentioned, some search engines have a so-called local search function. For example, as shown in FIG. 5, consider a case where the keyword is “Tokyo Clinic” and the client's location (search location) is Chuo-ku, Tokyo. In this case, the search engine searches for facilities that correspond to the keyword "Tokyo Clinic" and located in or near Chuo-ku, Tokyo. As a result, as shown in FIG. 5, the search results of the facilities located in Chuo-ku, Tokyo and its vicinity are returned to the client. For example, the search server 2 presents the position of the facility having the higher search rank on the map, and presents the information (the facility name etc.) of the facility having the higher search rank below the map.

A general search engine narrows down the target area based on the IP address of the client, etc. Therefore, different search results (search order) are output according to the search location of the client. Therefore, in the present embodiment, when making a search request to the search engine, a URL (Uniform Resource Locator) code that specifies the target area is generated on the server 1 side, and the URL code is output to the search server 2 to make a search request. To do. That is, the server 1 requests the search server 2 to generate a search URL code customized for the investigation related to MEO and to search according to the description of the URL code.

Specifically, the server 1 is based on the search keyword (search query) registered in the keyword DB 162 and the area name of the target area for which the conversion rule to the area code is set in the area code table 163. , Generate a URL code.

The server 1 accepts a setting input in advance for a target facility whose search order is to be investigated, a keyword assumed as a search query of the facility, and a target area assumed as a search location, and is registered in various databases in advance. .. For example, the server 1 accepts the input of the facility name of the target facility, issues the facility ID to the input target facility, and stores the facility ID in the facility DB 161 (see FIG. 3 ). In addition, the server 1 receives an input of a keyword as a search query, issues a keyword ID for the keyword, and stores the keyword ID in the keyword DB 162. As illustrated in FIG. 3, the server 1 can set a plurality of keywords for one target facility.

Further, the server 1 accepts the setting input of the target area assumed as the search location. For example, as shown in FIG. 3, the server 1 holds the area code table 163 in which the area ID of each area, the area name, and the area code of each area generated in advance are associated with each other. The server 1 accepts the input of an arbitrary area name and identifies the area ID corresponding to the input area name from the area code table 163. The server 1 stores (registers) the area ID in the facility DB 161 in association with the facility ID issued above. Thereby, the server 1 associates the target facility with the target area.

The server 1 activates the

rank analyzers

10, 10, 10... By batch processing, communicates with the search server 2 to acquire search results, and extracts search ranks from the search results. Specifically, the server 1 generates a URL code based on the keyword and the target area set above and outputs the URL code to the search server 2. The search server 2 performs a map search according to the URL code acquired from the server 1, and outputs HTML data as a search result to the server 1. The server 1 extracts the search order of the target facility set above from the acquired HTML data. The server 1 stores (saves) the extracted search order in the order DB 164, outputs an API screen described later to the customer terminal 3, and presents the search order to the customer.

FIG. 6 is an explanatory diagram regarding the area code generation processing. FIG. 6 illustrates an example of a method of generating a region code from the region name of the target region.
The server 1 converts the area name of the target area into a URL code (area code) in accordance with the area name conversion rules defined by the search server 2. In the example shown in FIG. 6, the server 1 generates a character string to be inserted in the URL code from the number of characters of the area name and the character string representing the area name itself.

First, the server 1 converts the number of characters in the area name into one alphabetic character or number according to the number of characters. For example, when the area name is “Chuo-ku, Tokyo”, the server 1 converts the 16-character number in the English notation “Chuo, Tokyo, Japan” of the area name into a corresponding single English character “Q”. The search server 2 defines a correspondence relationship between the number of characters of the area name and the English character or the number representing the number of characters. The server 1 converts the number of characters of the area name into a character string on the URL code according to the definition of the search server 2.

Next, the server 1 converts the English notation of the area name "Chuo, Tokyo, Japan" into a character string on the URL code according to a predetermined encoding method. For example, the server 1 performs conversion according to the base64 algorithm. The search server 2 defines that the area name is converted by base64. The server 1 converts the area name itself of the target area into a character string on the URL code according to the conversion rule.

The server 1 inserts a fixed character arranged by the search server 2 in addition to the character string obtained by converting the number of characters in the area name and the character string obtained by converting the area name itself to generate the area code. Thereby, the area code on the URL that can be interpreted by the search server 2 is generated. The server 1 generates a search URL code using the generated area code and outputs it to the search server 2. The search server 2 performs a map search according to the URL code and outputs HTML data related to the search result to the server 1.

Note that the above method of generating the area code is an example, and the present embodiment is not limited to this. The server 1 only needs to be able to generate the area code from the area name according to the conversion rule defined by the search engine, and the generation method is not limited to the method based on the number of characters of the area name.

FIG. 7 is an explanatory diagram regarding the order extraction processing. FIG. 7 illustrates how the search order of the target facility is extracted from the HTML data related to the search result.
For example, the server 1 extracts the search rank from the HTML data acquired from the search server 2 as the search result using the facility code of the target facility. The facility code is an identification code given by the search server 2 to each facility on the map, and is a character string consisting of alphanumeric characters. For example, the server 1 acquires the facility code of the target facility and registers (stores) it in the facility DB 161 when setting and registering the facility to be searched, the keyword, the target area, etc. (see FIG. 3). The server 1 reads the facility code of the target facility from the facility DB 161, identifies the description location on the HTML data in which the facility code is described, and extracts the search order.

For example, the server 1 identifies, in the acquired HTML data, a description location in which one or more facilities searched by the search server 2 from the database are described. In the example of FIG. 7, the part surrounded by the dotted rectangular frame corresponds to the description part. In the location, the facility code of each facility searched is described in order according to the search order. The server 1 refers to the facility code of the target facility registered in the facility DB 161, and identifies the location where the facility code is described in the HTML data. In the example of FIG. 7, the location surrounded by the solid rectangular frame corresponds to the location of the facility code of the target facility to be surveyed. The server 1 extracts the search order of the target facilities by determining the description order of the facility codes of the target facilities. In this way, the server 1 extracts the search order by specifying the description location of the corresponding facility code from the HTML data.

The server 1 stores (stores) the extracted search order in the order DB 164 in association with the facility ID of the target facility, the keyword ID of the keyword used as the search query, the area ID of the target area, and the date of execution of the processing. ..

Also, the server 1 stores (saves) not only the search order extracted from the search results but also a hard copy of the search result screen in the image DB 165. As a result, objective evidence of the survey result can be presented to the customer, and the reliability of this system can be improved.

The server 1 executes the above process for each of the plurality of keywords set as the search query of the target facility. As described with reference to FIG. 3, in the present embodiment, the server 1 sets a plurality of keywords (search queries) for one facility. Therefore, the server 1 performs the above-described rank acquisition process for each keyword in order to check the search rank when searching with each keyword. That is, the server 1 generates a separate URL code for each keyword, outputs it to the search server 2, and makes a search request. The server 1 acquires the search result concerning each keyword from the search server 2, extracts the search order, and stores the extracted search order and the search result screen in each database. As a result, the search order when the keyword is changed can also be investigated.

8A and 8B are explanatory diagrams showing an example of the API screen. 8A and 8B show an example of an interface screen when presenting the search result survey results collected by the server 1 to the customer.
As shown in FIGS. 8A and 8B, the server 1 presents the search result of the search order in various forms. Specifically, the server 1 presents the history information of the search order when searching with each keyword. For example, FIG. 8A illustrates a case where the history information of the search order is presented (displayed) in a time series graph. The server 1 refers to the rank DB 164, and graphs the search rank of each execution date corresponding to each of the plurality of keywords in a chart format and outputs the graph.

Further, FIG. 8B illustrates a case where the history information of the search order is presented in a calendar format. The server 1 outputs (displays) the search order of each keyword on each execution date in association with each date in the calendar.

Also, the server 1 may present not only the search order but also the number of searches performed by each keyword. FIG. 8C illustrates a case in which the search numbers of direct search and indirect search are presented. The "direct search" means direct traffic including the facility name in the search keyword, and the "indirect search" means organic traffic not including the facility name in the search keyword. The server 1 acquires the number of searches by each keyword using a tool such as an ASP service provided by a search engine, and outputs the number of direct searches and the number of indirect searches as a graph.

Based on the above, the server 1 automatically acquires the search order of the local search by each keyword from the search engine and presents it to the customer. By generating a dedicated URL code and outputting it to the search server 2 in order to obtain the local search order, the local search result (search order) in an arbitrary area can be obtained without depending on the location of the server 1. You can look it up. As a result, it is not necessary to use the hardware resources located in each area, and the local search order can be appropriately acquired.

In the above description, MEO was used as an example, but it goes without saying that this system can also be applied to SEO.

FIG. 9 is a flowchart showing an example of the processing procedure of the target setting processing. A process of setting a facility to be surveyed, a keyword (search query), and a target area will be described with reference to FIG.
The control unit 11 of the server 1 receives a setting input for setting a target facility to be surveyed, a keyword (search query), and a target area (step S11). For example, the control unit 11 receives inputs of the facility name of the target facility, one or more keywords set as the search query, and the area name of the target area set as the search location.

The control unit 11 issues a facility ID to the target facility input in step S11, associates the facility ID with the facility ID, and uses the facility code as a character string representing the facility in the search result (HTML data) of the search engine. Is stored in the facility DB 161 (step S12). The facility code is an identification code on the HTML data given by the search engine to each facility.

The control unit 11 issues a keyword ID for each of the one or more keywords input in step S11, stores the keyword in the keyword DB 162 in association with the keyword ID and facility ID (step S13).

The control unit 11 refers to the area code table 163 and identifies the area ID corresponding to the area name of the target area input in step S11 (step S14). Then, the control unit 11 associates the identified area ID with the facility ID issued in step S12 and stores it in the facility DB 161 to associate the facility code with the area code (step S15), and the series of processes ends. To do.

FIG. 10 is a flowchart showing an example of the processing procedure of the order extraction processing. The ranking acquisition process executed by the server 1 will be described with reference to FIG.
For example, the server 1 starts the following processing by batch processing. The control unit 11 of the server 1 reads a keyword as a search query and a region code representing a region name of the target region from each DB based on the keyword ID and the region ID associated with the facility ID (step S31). For example, in the keyword DB 162, one or more keywords are registered in association with the facility ID of one facility. The control unit 11 reads out each of the one or more keywords associated with the facility ID from the keyword DB 162.

Also, the area code is a character string defined in the search engine and used to represent the target area on the URL code, and is a character string representing the area name of each area. For example, the area code is generated by combining a character string defined according to the number of characters of the area name and a character string obtained by converting the area name by a predetermined encoding method (for example, base64). As described above, the facility DB 161 stores the region ID of the target region to be surveyed for the facility in association with the facility ID of the one facility. Based on the area ID associated with the facility ID of the target facility in the facility DB 161, the control unit 11 selects the target area from the area code table 163 in which the area ID, the area name, and the area code are associated and set in advance. Read out the area code.

The control unit 11 generates a URL code to be output to the search engine based on the keyword and area code read in step S31 (step S32). Specifically, the control unit 11 generates a URL code for each keyword read in step S31. The control unit 11 performs the following processing for each URL code generated according to each keyword.

The control unit 11 outputs the generated URL code to the search engine and requests a local search based on the URL code (step S33). The control unit 11 acquires the search result from the search engine (step S34). The control unit 11 extracts the search rank of the target facility from the acquired search result (step S35). For example, the control unit 11 extracts the search order by specifying the description location in which the facility code of the target facility is described from the HTML data acquired as the search result. The control unit 11 stores the extracted search order in the order DB 164 in association with the facility ID, the keyword ID, the area ID, and the execution date (step S36). Further, the control unit 11 stores the image data of the search result screen in the image DB 165 (step S37).

The control unit 11 refers to the rank DB 164 and determines whether or not the search rank is normally registered and whether or not there is an error (step S38). When it is determined that an error has occurred (S38: YES), the control unit 11 returns the processing to step S33, makes the search request again, and re-extracts the search order. When determining that no error has occurred (S38: NO), the control unit 11 ends the series of processes.

In the above, it was decided to set one target area for one target facility and acquire the search order of target facilities in that area, but set multiple target areas for one target facility. Alternatively, the search order in each area may be acquired. In this case, the server 1 may separately generate the URL code using the area code of each area and output it to the search server 2. As a result, the search order in each area can be acquired in parallel.

As described above, according to the present embodiment, the server 1 obtains a search result at a desired search location by generating a URL code from an arbitrarily set target area and making a search request to the search engine. The search order can be acquired. As a result, it is possible to appropriately acquire the search rank in an arbitrary area without depending on the location of the server 1 that is the search request source.

Further, according to this embodiment, the server 1 generates a URL code in which the target area is arbitrarily set by converting the area name of the target area into a character string on the URL code according to the definition on the search engine side. To do. This allows the search engine to properly interpret the set search area and execute the search.

In addition, according to the present embodiment, the server 1 registers a plurality of search queries for one target facility in the database, automatically generates a URL code for each search query, and causes the search engine to perform the search. Output. As a result, the search order can be automatically acquired for each of the plurality of search queries, and various search patterns can be examined at the same time.

Further, according to the present embodiment, the server 1 generates an API screen showing the history information of the search order in the form of a graph, a calendar, etc. and outputs it to the customer terminal 3. As a result, the customer can grasp the transition of the search order and can take appropriate MEO measures.

The embodiments disclosed this time are to be considered as illustrative in all points and not restrictive. The scope of the present invention is shown not by the above meaning but by the scope of the claims, and is intended to include meanings equivalent to the scope of the claims and all modifications within the scope.

1 server (information processing device)
11 Control Section 12 Main Storage Section 13 Communication Section 14 Display Section 15 Input Section 16 Auxiliary Storage Section P Program 161 Facility DB
162 keyword DB
163 area code table 164 ranking DB
165 Image DB
2 Search server 3 Customer terminal

Claims

A target facility, a search query, and a setting unit that receives a setting input of a target area to be set as a search location,
A generator that generates a URL code to be output to a search engine that searches facility information on a map according to the search location of the searcher based on the search query and the target area;
An output unit that outputs the generated URL code to the search engine;
An acquisition unit that acquires a search result in the target area from the search engine;
An information processing apparatus, comprising: an extraction unit that extracts a search order of the target facility from the search result.
The information processing apparatus according to claim 1, wherein the generation unit converts a region name of the target region into a character string represented on the URL code according to a conversion rule defined by the search engine.
The generating unit converts the area name into a character string that is a combination of a character string according to the number of characters of the area name and a character string obtained by converting the area name by a predetermined encoding method. Item 2. The information processing device according to item 2.
The setting unit receives a setting input of a plurality of the search queries for one target facility,
The information processing apparatus according to claim 1, wherein the generation unit generates the URL code for each of the plurality of search queries.
A storage unit that stores the search order extracted by the extraction unit in association with the search query and the execution date from which the search order is extracted,
An information processing apparatus according to claim 4, further comprising: a history output unit that refers to the storage unit and outputs history information of a search order corresponding to each of the plurality of search queries.
Accept the setting input of the target facility, the search query, and the target area to be set as the search location,
Generate a URL code to be output to a search engine that searches facility information on a map according to the search location of the searcher based on the search query and the target area,
Output the generated URL code to the search engine,
From the search engine, obtain search results in the target area,
An information processing method comprising causing a computer to execute a process of extracting a search order of the target facility from the search result.
Accept the setting input of the target facility, the search query, and the target area to be set as the search location,
Generate a URL code to be output to a search engine that searches facility information on the map according to the search location of the searcher based on the search query and the target area,
Output the generated URL code to the search engine,
From the search engine, obtain search results in the target area,
A program for causing a computer to execute a process of extracting a search order of the target facility from the search result.