Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0251—Targeted advertisements
  • G06Q30/0269—Targeted advertisements based on user profile or attribute
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
  • G06Q40/08—Insurance

Definitions

• the present invention relates to a system wherein insurance product or products is/are suggested to users through the use of artificial intelligence algorithms based upon transaction information, in transactions carried out by customers by using banking products.
• Insurance is a financial instrument which is used for recovering losses of a person or a good that may occur as a result of realization of risks in return for a pre-paid amount. By means of insurance, it is enabled to recover losses occurring as a result of realization of risks from a pool created in return for the amount paid by the persons facing a risk of the same type.
• Insurance sales processes are usually offered to customers as an additional benefit or product by the company that traditionally sell product and/or service. For example, today companies selling electronic devices suggest selling an insurance product to customers in order to protect the product they have sold. In a similar example, in the event that an event sold by an event ticket sales company is cancelled, the company can suggest selling an insurance product that will enable to return the ticket price.
• a solution providing a customer with an insurance service upon directing the sold service to the insurance company is disclosed.
• US2011112869A1 discloses an apparatus and method for controlling a buying transaction online.
• an insurance product is suggested to a person performing the buying transaction together with the payment depending on the possibility of facing a fraud.
• the user carries out an insurance transaction about the products that s/he has purchased bought after the purchasing transaction.
• the said document discloses settling disputes that may occur between the buyer and the seller in online systems.
• the United States patent document no. US2001037265A1 discloses a method and apparatus used for online retailing of insurance goods and services.
• a suggestion is made for the user to preferably buy a travel insurance in addition to the holiday planning offered for example when the user logs in to a holiday marketing page via a website over Internet.
• Types of insurance products offered for the user can be determined by insurance companies. Whereas it is aimed to provide insurance service upon directing the sold service to the insurance company in the said patent document.
• An objective of the present invention is to realize a system which enables to market an insurance product to a customer through artificial intelligence algorithms to be created directly and/or with respect to a transaction/transactions carried out by using the data obtained from buying transactions that the customers carry out by means of banking products such as credit card, bank account and/or banking or insurance transactions that they carry out in banking or insurance platforms.
• Another objective of the present invention is to realize a system which ensures that an insurance product suggested to a customer for sale is intended for eliminating potential risks that may occur upon insuring a directly purchased goods and/or service or using a service.
• Another objective of the present invention is to realize a system which offers an insurance product to a customer for selling an insurance with the qualities to protect customer rights or the customer upon triggering a product or a service purchased particularly by means of bank products independently of a company, through a purchase transaction.
• Figure 1 is a schematic view of the inventive system for suggesting insurance product.
• the inventive system (1) for suggesting insurance products to customers concerning the transactions carried out by them by using banking products comprises:
• At least one electronic device (2) which is configured to run at least one application on itself and whereby users can carry out transactions by using banking products;
• At least one database (3) wherein personal information of customers and their information of previous period transactions carried out by them using the electronic devices (2) are kept;
• At least one bank server (4) which is in communication with the electronic device (2) and whereto the information about the purchase transaction carried out by banking products are transmitted and wherein they can be queried;
• At least one alert layer (5) which is in communication with the bank servers (B) and creates an alert when there is a purchase transaction carried out by banking products on the electronic devices (2) by conducting a query transaction on the bank servers (4);
• At least one decision layer (6) which is configured to be in communication with the insurance company servers (S); to process the data that may affect the personal information, the previous transaction information and the insurance information -that are kept in the database (3) after the alert created by the alert layer (5)- by means of artificial intelligence algorithms and to make them meaningful; to decide on whether to suggest an insurance or not; to find out appropriate insurance product/products in the insurance company servers (S) by using the information in case of deciding to offer an insurance product; and to present it/these to the user over the electronic devices (2) whereby the transaction is carried out with the banking product.
• the electronic device (2) included in the inventive system (1) is an electronic device such as mobile phone, smartphone, tablet computer, desktop computer whereby product and/or service can be purchased by use of banking products such as credit card, debit card, bank account.
• the electronic device (2) receives the insurance products determined by the decision layer (6) by interacting with the user, as a notification.
• the electronic device (2) presents the information about the insurance product included in the received notification, to the customer over a web application and/or a mobile application.
• the electronic device (2) ensures that the insurance identification transaction is carried out in the event that an insurance product is selected by sharing the positive or negative answers that it has received, with the insurance company server (S) over the bank server (4).
• the database (3) is a unit wherein the personal information of the users are stored together with the information of transaction carried out by the electronic device (2) in order to be used for assessment of insurance product with the decision layer (6).
• the bank server (4) is in communication with the electronic device (2), the database (3), the alert layer (5) and the decision layer (6) and shares the data that it receives from the database (3) with the decision layer (6) in order to market an insurance product to a customer through artificial intelligence algorithms to be created directly and/or with respect to a transaction/transactions carried out when a purchase transaction is carried out over the electronic device (2).
• the alert layer (5) gives an alarm and triggers the decision layer (6) in order that the decision layer (6) can offer an insurance product together with the shopping transaction carried out over the electronic device (2).
• the decision layer (6) decides on the insurance product by the queries that it makes in the insurance company server (S) by using the personal information, the previous transaction information and the information of transaction carried out over the bank server (4) upon the alert created by the alert layer (5).
• the decision layer (6) determines the insurance product or products suitable for the customer on the insurance company server (S) through the use of artificial intelligence algorithms concerning directly and/or with respect to a transaction/transactions carried out based upon the data about the purchase transactions carried out by the customer particularly through credit card, debit card by using the electronic device (2) and/or the banking and/or insurance transactions carried out by the customer over bank and insurance platforms.
• the decision layer (6) can also suggest an insurance product related to the product and/or the service included in the transactions carried out by means of the electronic device (2).
• the decision layer (6) can also offer insurance product or products for eliminating potential risks that may occur upon use of the good or the service purchased.
• the decision layer (6) makes sense of the information about the product purchased from the bank server (4) or the place where s/he received service, the transaction amount upon the shopping transaction carried out; the information about the previous period transaction information of the customer who carried out the transaction received from the database (3); and the other service information that may affect the insurance transaction and it decides on whether the insurance product/products will be suggested or not.
• the decision layer (6) does not carry out any transaction in case that it makes a negative decision.
• the decision layer (6) creates an offer for the product to be offered to the customer by using the insurance company servers (S) in case that it makes a positive decision, and it communicates with the user by sending a notification to the customer.
• the decision layer (6) enables the user to obtain detailed information about the insurance offer by sending notification to the customer over the electronic device (2) where the transaction is carried out.
• the customer accesses the details of the offer sent by the decision layer (6) over a web application or a mobile application that may be included on the electronic device (2).
• the decision layer (6) passes information to the insurance company servers (S) in order that the sales transaction can be carried out in accordance with the positive answer given to the offer sent to the customer.
• the decision layer (6) passes information to the insurance company servers (S) in accordance with the negative answer given to the offer sent to the customer.

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• Business, Economics & Management (AREA)
• Engineering & Computer Science (AREA)
• Accounting & Taxation (AREA)
• Finance (AREA)
• Strategic Management (AREA)
• Development Economics (AREA)
• General Physics & Mathematics (AREA)
• Economics (AREA)
• Marketing (AREA)
• Physics & Mathematics (AREA)
• General Business, Economics & Management (AREA)
• Theoretical Computer Science (AREA)
• Game Theory and Decision Science (AREA)
• Entrepreneurship & Innovation (AREA)
• Technology Law (AREA)
• Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Applications Claiming Priority (2)

Publications (1)

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Family Applications (1)

Country Status (3)

Cited By (2)

Citations (4)

• 2018
  • 2018-12-18 TR TR2018/19661A patent/TR201819661A2/tr unknown
• 2019
  • 2019-07-23 WO PCT/TR2019/050614 patent/WO2020130970A1/en active Application Filing
  • 2019-12-11 AR ARP190103627A patent/AR117314A1/es unknown

Patent Citations (4)

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