WO2020095762A1

WO2020095762A1 - Absorbent-article packaging body and package for absorbent-article packaging body

Info

Publication number: WO2020095762A1
Application number: PCT/JP2019/042382
Authority: WO
Inventors: 沁一穆; 政浩柏木; 維蒋; 雪▲チィー▼ 馬
Original assignee: ユニ・チャーム株式会社
Priority date: 2018-11-08
Filing date: 2019-10-29
Publication date: 2020-05-14
Also published as: JP7350773B2; JPWO2020095762A1; KR20210090666A; CN111150560A

Abstract

An absorbent-article packaging body (40) having: a first material design (51) for indicating information relating to a material of an absorbent article (1), the first material design (51) being visible from outside the absorbent-article packaging body (40); a second material design (52) for indicating information relating to the material, the second material design (52) being visible in a state in which the absorbent-article packaging body (40) is at least partially unfolded; and a reminding design (54) for bringing to mind a specific concept of the absorbent article (1), the reminding design (54) being visible at the same time as the second material design (52) or in a state in which the absorbent-article packaging body (40) is further unfolded after the second material design (52) is visually recognized, and being provided to the absorbent article (1) so as to be visible from a the skin-side surface of the absorbent article (1).

Description

Absorbent article package and package of absorbent article package

The present invention relates to an absorbent article package and a package of the absorbent article package.

Absorbent articles include sanitary napkins, panty liners, and absorbent pads. As in the absorbent article disclosed in Patent Document 1, it is known to use cotton fibers for a top sheet that directly contacts the wearer's skin to improve the touch.

JP-A-2017-205143

Even if the material forming the absorbent article is devised as in Patent Document 1, if the user does not recognize it, the characteristic part of the article may be used without being actually perceived.
In addition, when the absorbent article is used (during excretion or during menstruation), the user tends to feel depressed. Therefore, it is necessary for users to recognize the product concept (specific concept of absorbent article) such as "has a high-class feeling" and "cuteness" and to use the product in sympathy with the concept. It is important because it leads to the positive use of sex articles.

The present invention has been made in view of the conventional problems as described above, and an object thereof is to allow a user to recognize a material of an absorbent article and a specific concept (product concept) of the absorbent article. Is to get it.

The main invention for achieving the above object is an absorbent article package having an absorbent article and a packaging material for packaging the absorbent article, which is visible from the outside of the absorbent article package. Yes, a first material pattern showing information about the material of the absorbent article, and a second material pattern that is visible when the absorbent article package is at least partially expanded, and shows the information about the material, The absorbent material is visible at the same time as the second material design, or visible after the second material design is visually recognized in a state where the absorbent article package is further developed. Of the absorbent article, which is provided on the absorbent article so as to be visually recognizable from the skin side surface of the absorbent article, and an aspiration pattern reminiscent of a specific concept of the absorbent article.
Other features of the present invention will become apparent from the description of this specification and the accompanying drawings.

According to the present invention, the user can be made aware of the material of the absorbent article and the specific concept (product concept) of the absorbent article.

It is the top view which looked at the sanitary napkin 1 from the skin side. It is the top view which looked at napkin 1 from the non-skin side. FIG. 2 is a schematic sectional view of the napkin 1 taken along the line AA in FIG. 1. It is a figure which shows the outer side surface of the packaging material 30. FIG. 5A is a diagram showing an unsealed surface of the absorbent article package 40, and FIG. 5B is a diagram showing an unopened surface of the absorbent article 40. It is a figure which shows the absorbent article package 40 in which the 1st folding part F1 was developed. It is a figure which shows the absorbent article package 40 in which the 2nd folding part F2 was developed. It is a figure showing the middle of development of the 1st folding part F1. It is explanatory drawing of the modification of the absorbent article package 40. It is explanatory drawing of the modification of the absorbent article package 40. It is explanatory drawing of the modification of the absorbent article package 40. It is explanatory drawing of the modification of the absorbent article package 40.

At least the following matters will be made clear by the present specification and the description of the accompanying drawings.
An absorbent article packaging body having an absorbent article and a packaging material for packaging the absorbent article, wherein the absorbent article packaging body is visible from the outside of the absorbent article packaging body, and information about the material of the absorbent article is provided. The first material pattern shown and the absorbent article package are visible in a state in which the absorbent article package is at least partially expanded, and are visible at the same time as the second material pattern showing information on the material and the second material pattern. Or, it is a design which is visible in a state where the absorbent article package is further developed after the second material design is visually recognized, and the absorbability is made visible from the skin side of the absorbent article. An absorptive article packaging body, which is provided on an article and has an associative design that reminds a specific concept of the absorbent article.

According to such an absorbent article package, since the material pattern is viewed multiple times, the material pattern is likely to remain in the impression of the user, and the material of the absorbent article can be recognized by the user. Further, since the recalled pattern is visually recognized in a state where the absorbent article is deployed or in a state where the absorbent article is peeled from the packaging material and used, the recalled pattern is likely to remain in the impression of the user, Allows users to recognize specific concepts.

In this absorbent article package, the first material pattern is provided on the first surface of the absorbent article package, and the second surface of the absorbent article package shows information on the material. 3 Material design must be provided.

According to such an absorbent article package, since the number of times the material pattern is visually recognized increases, the material pattern is likely to remain in the impression of the user, and the user can recognize the material of the absorbent article.

In this absorbent article package, the unsealed end of the packaging material is provided on the second surface, and the area of the third material pattern is smaller than the area of the first material pattern, The area of the material pattern is smaller than the area of the third material pattern.

According to such an absorbent article package, the area of the material pattern becomes smaller according to the order in which it is visually recognized by the user, so that the user's consciousness easily shifts from the material pattern to the recall pattern. Therefore, the recalled pattern is likely to remain in the impression of the user.

In such an absorbent article package, the area of the recall pattern is larger than the area of the second material pattern.

According to such an absorbent article package, the recalled pattern is likely to remain in the impression of the user.

In such an absorbent article package, the glossiness of the second material design is lower than at least one of the glossiness of the first material design and the glossiness of the third material design.

According to such an absorbent article package, the second material design is less noticeable than the first material design and the third material design, so that the user's consciousness easily shifts from the material design to the recall design. Therefore, the recalled pattern is likely to remain in the impression of the user.

In such an absorbent article package, the packaging material is folded while including the absorbent article in two folded portions along the width direction, and one end of the packaging material on one side in the longitudinal direction is folded. As an open end, the absorbent article has an absorbent body and a non-skin side sheet located on the non-skin side of the absorbent body, and at least a part of the second material pattern is the packaging material. It is provided in a portion of the non-skin side sheet extending from the other end in the longitudinal direction, and at least a part of the recalled pattern is provided on one side of the folded portion on the most one side in the longitudinal direction. Being done.

According to such an absorbent article package, since the second material pattern and the recall pattern can be visually recognized at the same time in the first developed state, both patterns are likely to remain in the impression of the user.

In this absorbent article package, the absorbent article has an absorbent body, a non-skin side sheet located on the non-skin side of the absorbent body, and a pair of wing parts, and the inside in the width direction thereof. Is folded in a state where the pair of wing parts are folded back, and at least a part of the second material pattern is provided in a portion of the non-skin side sheet in the wing part, and the recall pattern is It must be provided at a position where it does not overlap the folded back wing.

According to such an absorbent article package, since the second material pattern and the recall pattern can be visually recognized at the same time in the unfolded state, both patterns easily remain in the impression of the user.

Such an absorbent article package, wherein the absorbent article has an absorber and a skin-side sheet located on the skin side of the absorber, and the absorber and the skin-side sheet At least one of them has a recess depressed in the thickness direction, the first material pattern and the second material pattern are formed by printing, the recall pattern is formed by the recess That

According to such an absorbent article package, it is possible for the user to recognize that there are two types of designs, a material design and a recall design.

In the absorbent article package, the recalled pattern has a shape symmetrical with respect to the width direction of the absorbent article.

According to such an absorbent article package, it is possible to suppress the occurrence of a performance difference due to the concave portion between the one side and the other side in the width direction of the absorbent article.

In such an absorbent article package, at least a part of the second material pattern is visible from the outside of the absorbent article package through the packaging material.

According to such an absorbent article package, since more material patterns are visually recognized from the outside of the absorbent article, the material pattern is likely to remain in the impression of the user, and the material of the absorbent article is recognized by the user. You can get it.

A package of an absorbent article package containing such an absorbent article package, comprising at least one of a pattern and a character indicating information on the material, and a package of the absorbent article package. Is.

According to such a package of absorbent article packaging, information about the material of the absorbent article is imprinted on the subconscious of the user who saw the package. Therefore, when the absorbent article package is used, the material of the absorbent article can be recognized by the user.

A package of an absorbent article package containing such an absorbent article package, and having at least one of a design and a letter that recall the specific concept of the absorbent article.

According to such a package of absorbent articles, a specific concept of the absorbent article (product concept) is imprinted on the subconscious of the user who saw the package. Therefore, when the absorbent article package is used, it is possible for the user to recognize the specific concept of the absorbent article.

=== Embodiment ===
Hereinafter, an embodiment will be described by taking a sanitary napkin as an example of the absorbent article according to the present invention. However, as long as the absorbent article is contained in the packaging material, it may be an absorbent article such as a panty liner, a light incontinence pad, a sanitary shorts, a disposable diaper, or an absorbent pad.

<< Basic configuration of sanitary napkin 1 >>
FIG. 1 is a plan view of a sanitary napkin 1 (hereinafter referred to as “napkin”) viewed from the skin side. FIG. 2 is a plan view of the napkin 1 viewed from the non-skin side. FIG. 3 is a schematic sectional view of the napkin 1 taken along the line AA in FIG.

The napkin 1 has a longitudinal direction, a width direction, and a thickness direction that are orthogonal to each other. In the longitudinal direction of the napkin 1, the side in contact with the lower abdomen of the user is called "front side", and the side in contact with the buttocks of the user is called "rear side". Further, in the thickness direction of the napkin 1, the side in contact with the user's skin is referred to as “skin side”, and the opposite side is referred to as “non-skin side”. The napkin 1 has a pair of wing portions 1W extending from the central portion in the longitudinal direction to both outer sides in the width direction.

Also, the napkin 1 has a top sheet 2, an intermediate sheet 3, an absorber 10, a back sheet 4, a wing sheet 5, and a side sheet 6 at the center in the width direction. A top sheet 2, an intermediate sheet 3, an absorber 10 and a back sheet 4 are laminated in this order from the skin side in the thickness direction, and the side sheet 6 is an absorber from the end in the width direction of the skin side surface of the top sheet 2. The non-skin side surface of 10 is arrange | positioned over the edge part of the width direction. That is, the side sheet 6 is arranged so as to sandwich the

respective members

2, 3 and 10 in the thickness direction. The top sheet 2, the intermediate sheet 3, the absorber 10, the back sheet 4, the wing sheet 5, and the side sheet 6 are joined and fixed using an adhesive (not shown) such as a hot melt adhesive.

The top sheet 2 is a liquid-permeable sheet member, and a cotton sheet can be exemplified. The intermediate sheet 3 is a liquid-permeable sheet member, and examples thereof include an air-through nonwoven fabric and a spunbond nonwoven fabric. Each of the wing sheet 5 and the side sheet 6 is a hydrophobic sheet member, and examples thereof include an air-through nonwoven fabric and a spunbond nonwoven fabric. The back sheet 4 is a liquid impermeable sheet member, and a polyethylene (PE) resin film or the like can be exemplified. The back sheet 4 has a plane size larger than that of the absorber 10 and covers the entire plane of the absorber 10. The napkin 1 may not have the intermediate sheet 3.

The wing portion 1W is formed by the wing seat 5 and the back seat 4 which extend outward from both sides in the width direction of the top seat 2 and the like on the non-skin side of the absorber 10.

The absorber 10 is a member that absorbs excrement and holds it inside. As shown in FIG. 3, the absorbent body 10 has an absorbent core 11 and a cover sheet 12 that covers the absorbent core 11. The absorbent core 11 is formed into a predetermined shape by adding a liquid-absorbent granular material such as a super-absorbent polymer (so-called SAP) to a liquid-absorbent fiber such as pulp fiber or cellulosic absorbent fiber. It is a thing. The cover sheet 12 is a liquid-permeable sheet and can be exemplified by a tissue or the like.

On the non-skin side surface of the napkin 1 (that is, the non-skin side surface of the back sheet 4), a central adhesive portion 8 to which an adhesive is applied is provided. In FIG. 2, the eleven rectangular central adhesive portions 8 having long sides in the longitudinal direction are arranged at intervals in the width direction, but the central adhesive portion 8 has a shape, number, and The arrangement is not limited to this. The central adhesive portion 8 is attached to the skin side surface of clothing such as underwear when the napkin 1 is used, so that the napkin 1 is fixed to the underwear or the like.

Similarly, a wing adhesive portion 9 is provided on the non-skin side surface (non-skin side surface of the back sheet 4) in the thickness direction of each wing portion 1W. In the wing adhesive portion 9, four rectangular wing adhesive portions 9 having long sides in the longitudinal direction are arranged at intervals in the width direction in FIG. 2, but the shape, number, and And the arrangement is not limited to this. When the napkin 1 is used, the wing portion 1W is bent to the non-skin side, and the wing adhesive portion 9 is attached to the non-skin side surface such as underwear. As a result, the wing portion 1W is fixed to underwear or the like.

Also, the napkin 1 has a linear compression recess 20 that is recessed in the thickness direction. The linear compression recessed portion 20 is configured by arranging a plurality of dot-shaped compression recessed portions 21 in a line shape at intervals, and has a generally annular shape that is long in the longitudinal direction as a whole. In the point compression recess 21, the top sheet 2, the intermediate sheet 3, and the absorber 10 (a part or all) are compressed in the thickness direction from the skin side surface side of the top sheet 2, and each

member

2, 3, 10 is compressed. Are joined and integrated.

The linear compression recess 20 may be visible from the skin side surface side of the napkin 1, and for example, only the absorber 10 may be compressed, or the skin side located on the skin side of the absorber 10 may be compressed. Only the sheet (that is, at least one of the top sheet 2 and the intermediate sheet 3) may be compressed, or the absorber 10 and the like may be compressed from the back sheet 4 side. Further, the linear compression recess 20 may be a continuous groove-shaped recess.

In the linear compression recesses 20 (dotted compression recesses 21), the napkin 1 is thinner than the surroundings and the fiber density of the napkin 1 is higher. These comparisons may be performed by a known method. To compare the thickness of the napkin 1, a visual comparison method or a dial thickness gauge ID-C1012C manufactured by Mitutoyo Co., Ltd. or an equivalent thereof is used, and the target site is pressurized at 3.0 gf / cm ² , for example. A method of obtaining and comparing the values measured by As a comparison of the densities of the napkins 1, a method of comparing based on an image obtained by enlarging a cross section obtained by cutting the napkin 1 in the thickness direction with an electron microscope or the like can be exemplified.

<< About packaging material 30 >>
FIG. 4 is a view showing the outer side surface of the packaging material 30. That is, it is a diagram showing a surface visually recognized from the outside of an absorbent article package 40 (described later) in which the napkin 1 is packaged with the packaging material 30.

The packaging material 30 is a rectangular sheet-shaped member, and has a longitudinal direction and a width direction. Examples of the packaging material 30 include resin films, non-woven fabrics, papers, and composites of these laminated together.

In the absorbent article package 40, the packaging material 30 is folded such that the end 30a on one side in the longitudinal direction of the packaging material 30 is located outside the end 30b on the other side. That is, one end of the packaging material 30 on the one side in the longitudinal direction becomes the opening end 30a. A fastening tape 31 for fastening the unsealed end 30a of the packaging material 30 is provided at one end of the packaging material 30 on one side in the longitudinal direction. The fastening tape 31 is fixed to the outer surface of the packaging material 30 with an adhesive or the like so that a part of the fastening tape 31 extends outward in the longitudinal direction of the packaging material 30. The fastening tape 31 may not be provided on the packaging material 30.

<< Regarding Absorbent Article Packaging 40 >>
5A is a diagram showing an unsealed surface 30A of the absorbent article package 40, and FIG. 5B is a diagram showing an unopened surface 30B of the absorbent article 40. FIG. 6 is a diagram showing the absorbent article package 40 in which the first folded portion F1 is expanded. FIG. 7: is a figure which shows the absorbent article package 40 in which the 2nd folding part F2 was expanded from FIG.

The absorbent article package 40 is one in which the napkins 1 are individually packaged by the packaging material 30. In the absorbent article package 40, as shown in FIG. 7, the napkin 1 is arranged on the inner surface of the packaging material 30 with the skin side thereof facing upward. The longitudinal direction of the packaging material 30 is along the longitudinal direction of the napkin 1, and the width direction of the packaging material 30 is along the width direction of the napkin 1. The open end 30a side of the packaging material 30 corresponds to the front side of the napkin 1.

In the absorbent article package 40 of the present embodiment, the packaging material 30 is folded together with the napkin 1 at the two folds F1 and F2 along the width direction with the skin side of the napkin 1 inside. For the sake of explanation, the folded portion on the most one side in the longitudinal direction (opening end 30a side) is referred to as a first folded portion F1, and the folded portion on the other side in the longitudinal direction with respect to the first folded portion F1 is referred to as a second folded portion F2. ..

Note that the number of folding parts is not limited to two, and may be one or three or more. Further, the packaging material 30 may be folded not only at the folding portion along the width direction but also at the folding portion along the longitudinal direction. Further, the packaging material 30 and the napkin 1 may be individually folded. That is, the packaging material 30 may be folded so as to include the folded napkin 1.

Further, in the absorbent article package 40, as shown in FIGS. 5A and 5B, both side ends of the packaging material 30 in the width direction are joined to form a joint 41. As a joining method in the joining portion 41, a well-known joining method such as heat sealing, ultrasonic sealing, an adhesive, or a combination thereof can be exemplified.

When the fastening tape 31 is gripped by the user and the folding at the first folding portion F1 is developed, the state shown in FIG. 6 is obtained. Further, when the folding at the second folding portion F2 is developed, the state shown in FIG. 7 is obtained. The napkin 1 is arranged on the inner side surface of the packaging material 30 with the wing portion 1W folded back inward in the width direction. The release sheet 42 is arranged on the wing adhesive section 9. The release sheet 42 is separable from the packaging material 30, and may be in a form that the user peels it in the expanded state of FIG. 7, or is joined to the packaging material 30 and the absorbent article packaging body 40 is developed. It may have a form (not shown) that is sometimes peeled off. A release sheet 43 (see FIG. 2) is provided on the inner surface of the packaging material 30 at a portion facing the central adhesive portion 8 of the napkin 1, and the napkin 1 is provided with the packaging material 30 via the release sheet 43. Is located on the inner surface of.

=== Regarding the design of the absorbent article package 40 ===
FIG. 8 is a diagram showing a state in which the first folding section F1 is being developed. FIG. 9, FIG. 10A, FIG. 10B, FIG. 11A, and FIG. 11B are explanatory diagrams of modified examples of the absorbent article package 40.

In the napkin 1 of this embodiment, the top sheet 2 is a cotton sheet. The sheet member is not limited to 100% cotton, and may be, for example, a mixed sheet of cotton and air-through nonwoven fabric. The topsheet 2 is a portion that directly contacts the wearer's skin during wearing. Therefore, by using cotton, which is a natural fiber, for the top sheet 2, it is possible to reduce irritation to the wearer's skin and reduce the risk of itching, rash, etc. on the wearer's skin.

In this way, even if a safe material is used as the material for the napkin 1 and the device is devised, if the user does not recognize it, the characteristic part of the product will be used without feeling it. There is a fear. Therefore, it is important for the user to recognize the material of the napkin 1.

Also, by changing the top sheet 2 to a cotton sheet, the napkin 1 has the impression that it is a high-grade product that uses safe materials. Visually, using a cotton sheet for the top sheet 2 gives the impression that it looks soft, and the luxury feel is enhanced.

Users of napkin 1 are likely to feel depressed during the menstrual period and tend to have a negative impression on napkin 1. Therefore, it is possible to reduce the negative impression of the napkin 1 by having the user use the product while sympathizing with the product concept such as “having a high-class feeling” (that is, a specific concept of the absorbent article), and the napkin 1 is positively positive. It leads to use. Therefore, it is important for the user to recognize the product concept of the napkin 1.

Therefore, the absorbent article packaging body 40 is, for example, as shown in FIG. 5B, visible from the outside of the absorbent article packaging body 40, and has a material pattern 51 (first material pattern) indicating information about the material of the napkin 1. Have. Since one of the materials forming the napkin 1 of the present embodiment is “cotton”, the design representing cotton is designated as the design 51.

Further, as shown in FIGS. 6 and 7, the absorbent article package 40 is visible when the absorbent article package 40 is at least partially expanded, and is the same material as the material pattern 51 of the packaging material 30. It has a material pattern 52 (second material pattern) indicating information on (cotton). That is, it has a material pattern 52 representing cotton. In this embodiment, the material pattern 52 is printed on the back sheet 4.

Furthermore, the napkin 1 is provided with a recollection pattern 54 that is visible from the skin side of the napkin 1 and that reminds me of the product concept of the napkin 1 (specific concept of absorbent article). The product concept of the napkin 1 of this embodiment is "luxury". Therefore, the design of the crown, which is likely to give a high-class impression, is set as the recalling design 54. This recalled pattern 54 is formed by forming a part of the linear compression recess 20 in the shape of a crown.

The recall pattern 54 is visible at the same time as the material pattern 52 of the backsheet 4 which is visually recognized after the absorbent article package 40 is unfolded, or the absorbent article packaging after the material pattern 52 of the backsheet 4 is visually recognized. It is assumed that the body 40 is visible when it is further expanded. In FIG. 6 and FIG. 7, the material pattern 52 of the backsheet 4 and the recall pattern 54 are visible at the same time.

According to such an absorbent article package 40, the user visually recognizes the material pattern 51 (see FIG. 5B) at least once before opening and expanding the absorbent article package 40, and the absorbent article package 40 is The material pattern 52 (see FIG. 6 and FIG. 7) will be visually recognized even after the development of. That is, the user visually recognizes the material patterns 51 and 52 a plurality of times. Therefore, due to the imprinting effect, the

material patterns

51 and 52 are likely to be left in the impression of the user, and the user can recognize that cotton is used for the napkin 1. Therefore, the user can use the napkin 1 while feeling the characteristic part of the product (it is a soft product using a safe material).

On the other hand, the recall pattern 54 is visually recognized at the same time as the material pattern 52 of the backsheet 4 or after the material pattern 52 of the backsheet 4 is visually recognized. Further, since the recalled pattern 54 is provided on the napkin 1, it is also visible when the napkin 1 is removed from the packaging material 30 and put on underwear. That is, the user finally visually recognizes the recalled pattern 54. Therefore, by the familiar effect, the recalled pattern 54 is likely to remain in the impression of the user, and the user can be made aware of the high-class feeling that is the product concept of the napkin 1. Therefore, the user can recognize that he / she is using the high-quality napkin 1 or can re-recognize the product concept that he / she has sympathized with, and the negative impression of the napkin 1 or the period of menstruation. You can reduce the depression.

As described above, according to the absorbent article package 40 of the present embodiment, the user can recognize the material of the napkin 1 and the specific concept (product concept) of the napkin 1.

In addition, as shown in FIG. 5A, the unsealed surface 40A (second surface) of the absorbent article package 40, that is, the surface of the wrapping material 30 on which the unsealed end 30a and the fastening tape 31 are provided, is also provided. A material pattern 53 (third material pattern) indicating information on the material (cotton) is provided, and as shown in FIG. 5B, the same material (on the unopened surface 40B (first surface) of the absorbent article package 40). It is preferable that a material pattern 51 indicating information regarding cotton) is provided.

By doing so, the user can visually recognize the

material patterns

51 and 53 twice before opening and expanding the absorbent article package 40, and visually confirming the material pattern 52 even after the absorbent article package 40 is expanded. Become. That is, the user visually recognizes the material patterns 51 to 53 three times or more, and the imprinting effect of the material patterns 51 to 53 is enhanced. Therefore, it is possible for the user to more surely recognize that cotton is used for the napkin 1. However, the present invention is not limited to the above, and the material patterns 51 and 53 (first material pattern) may be provided on one of the unsealing surface 40A and the unsealing surface 40B of the absorbent article package 40.

Further, in the present embodiment, the first material pattern 51 and the third material pattern 53 visible from the outside of the absorbent article package 40 are printed on the packaging material 30 (at least one of the outer side surface and the inner side surface). And However, the present invention is not limited to the above, and the first material pattern and the third material pattern are printed on the release sheet 43 that covers the central adhesive portion 8 (FIG. 2) on the non-skin side of the napkin 1, for example, and the packaging material 30. May be visible through.

Further, the second material pattern 52 which is visible after the absorbent article package 40 is developed is printed on the back sheet 4. However, the second material pattern is not limited to the above, and may be printed on a non-skin side sheet (for example, the wing sheet 5) located on the non-skin side of the absorber 10, or the inner surface of the packaging material 30. It may be printed on the packaging material 30 so as to be visible from the side, or may be printed on the release sheet 43 that covers the central adhesive portion 8 of the napkin 1 or the release sheet 42 that covers the wing adhesive portion 9.

The first to third material patterns 51 to 53 may be patterns showing information on the same material (cotton) of the napkin 1, and may have different shapes, or may have the same shape or similar shapes. Good. The number of the first to third material symbols 51 to 53 may be one or plural. Further, the first to third material patterns 51 to 53 are not limited to those formed by printing, and may be formed in an uneven pattern without being colored.

Further, a cotton pattern is illustrated as an example of the first to third material patterns 51 to 53, but the invention is not limited to this. For example, when the same component as the mint component is used as the material (cooling material) of the napkin 1, the mint pattern 58 may be used as the material pattern as shown in FIG. 11A. When silk fibers are used as the material of the napkin 1, the cocoon pattern may be used as the material pattern.
In addition, when the Chinese medicine component is used for the material of the napkin 1, the design of the crude drug of the Chinese medicine component may be used as the material pattern.

Further, the recalled pattern 54 may be provided on the napkin 1 so as to be visible from the skin side surface side of the napkin 1, and is not limited to being formed by the linear compression recess 20. For example, the recollection pattern 54 may be printed on the top sheet 2, the intermediate sheet 3, or the absorbent body 10, or may be formed on the peripheral portion 1A (see FIG. 1) of the napkin 1 or both side portions 1B in the width direction by a concavo-convex pattern (welding). Pattern).

Also, as an example of the recall pattern 54, a crown pattern is illustrated, but the invention is not limited to this. For example, when “kawaii” is a specific concept of the napkin 1, a heart, an animal (cat) pattern, or the like can be illustrated as a recalling pattern that evokes the concept of “kawaii”. Further, when “cool (difficult to get damp)” is a specific concept of the napkin 1, as a recollection pattern that evokes the concept of “cool”, a snow crystal pattern or the like can be illustrated as illustrated in FIG. 11B.

Further, the first to third material patterns 51 to 53 may be a combination of a pattern and characters (such as “cotton” or “Cotton”) indicating information about the material of the napkin 1. Similarly, the recalled pattern 54 may be a combination of a pattern and a character (for example, “luxury”) that recalls a specific concept of the napkin 1. Further, the absorbent article package 40 is a pattern other than the first to third material patterns 51 to 53 and the recall pattern 54, for example, background patterns 55a to 55c of the packaging material 30 shown in FIG. 4 and a heart shape shown in FIG. The linear compression recesses 20A and the like may be included.

Further, the absorbent article package 40 of the present embodiment is folded in three at the first folding portion F1 and the second folding portion F2. In this case, as shown in FIG. 6, at least one of the material patterns 52 is provided at the site of the backsheet 4 extending from the other end 30b in the longitudinal direction of the packaging material 30 (the end opposite to the opening end 30a). It is good that a section is provided. In addition, at least a part of the recalled pattern 54 may be provided on one side in the longitudinal direction (on the unsealed end 30a side) of the first folded portion F1.

By doing so, the material pattern 52 of the backsheet 4 and the recall pattern 54 of the napkin 1 are visually recognized at the same time in a state where the first folded portion F1 which is first developed is developed (FIG. 6). Therefore, both

patterns

52 and 54 are likely to remain in the impression of the user, and the user can recognize the material (cotton) of the napkin 1 and the specific concept (luxury feeling) of the napkin 1.

Further, as shown in FIG. 8, the material pattern 52 of the backsheet 4 is first visually recognized while the first folding portion F1 is being developed. That is, since the material design 52 of the backsheet 4 is visually recognized next to the material designs 51 and 53 of the packaging material 30, the imprinting effect of the material designs 51 to 52 is enhanced. Further, since the recall pattern 54 is visually recognized after the material pattern 52 of the back sheet 4, the familiarity effect of the recall pattern 54 is enhanced. Therefore, both the

symbols

52 and 54 are likely to remain in the impression of the user.

Further, when the napkin 1 has a pair of wing portions 1W, and the pair of wing portions 1W is folded back inward in the width direction of the napkin 1, when the absorbent article package 40 is folded, as shown in FIG. As shown, it is preferable that at least a part of the material pattern 52 is provided in the portion of the back sheet 4 in the wing portion 1W. Further, the recalled pattern 54 may be provided at a position that does not overlap the folded wing portion 1W.

By doing so, the material pattern 52 of the backsheet 4 and the recall pattern 54 of the napkin 1 are visually recognized at the same time in a state where all the folded portions F1 and F2 are expanded (FIG. 7). Therefore, both the

symbols

52 and 54 are likely to remain in the impression of the user. The end of the wing portion 1W in the longitudinal direction is a position where the inclination of the tangent line along the outer contour of the napkin 1 starts to change so as to incline in the width direction.

Also, the material pattern 52 of the backsheet 4 visually recognized in the state of FIGS. 6 and 7 may be partially cut off, as long as it is known to represent cotton. Further, the material pattern 52 and the recalled pattern 54 of the backsheet 4 may be visually recognized in any one of the states of FIGS. 6 and 7. That is, the napkin 1 does not have to extend from the end 30b of the packaging material 30, and the napkin 1 does not have to have the wing portion 1W. Even if the napkin 1 does not have the wing portion 1W, if the width of the napkin 1 is wide, as shown in FIG. 7, both side portions 1C of the napkin 1 in the width direction are folded and packaged, The material pattern 52 may be provided on the back sheet 4 of the portion 1C. By doing so, the material pattern 52 can be visually recognized in the state where the absorbent article package 40 is expanded.

Further, when the user peels off the release sheet 42 of the wing section 1W, it is preferable that the material pattern 52 of the wing section 1W can be visually recognized through the release sheet 42. By doing so, the material pattern 52 of the backsheet 4 is visually recognized in a state where all the folded portions F1 and F2 are expanded, and the material pattern 52 is likely to remain in the impression of the user.

In addition, for example, as shown in FIG. 11A and FIG. 11B, the recollection pattern 54 may be provided on the other side in the longitudinal direction with respect to the second folding portion F2. The napkin 1 shown in FIGS. 11A and 11B does not have a wing portion. In this case, the user visually recognizes the material pattern 58 (mint) of the backsheet 4 extending from the packaging material 30 in the state where the first folding portion F1 is developed, and then further develops the absorbent article packaging body 40. The recollection pattern 59 (snowflake) is visually recognized in the state. Also in this case, the material pattern 58 is likely to remain in the user's impression due to the imprinting effect, and the recall pattern 59 is likely to remain in the user's impression due to the familiarity effect.

Further, as shown in FIG. 2, the material pattern 52 of the backsheet 4 is also preferably provided at a position overlapping with the central adhesive portion 8 on the non-skin side of the napkin 1. By doing so, even when the user peels off the napkin 1 from the packaging material 30, the material pattern 52 of the backsheet 4 is easily visible again, and the material pattern 52 is likely to remain in the impression of the user.

Moreover, the area of the material pattern 53 (FIG. 5A) of the opening surface 40A of the absorbent article package 40 is smaller than the area of the material pattern 51 (FIG. 5B) of the unopening surface 40B, and the material pattern 52 of the backsheet 4 The area (FIGS. 6 and 7) is preferably smaller than the area of the material pattern 53 of the unsealing surface 40A.

When the user opens the absorbent article package 40, the order of the patterns visually recognized is the material pattern 51 of the anti-opening surface 40B, the material pattern 53 of the opening surface 40A, and the material pattern 52 of the backsheet 4. Therefore, by setting the above-mentioned area relationship, the area of the material patterns 51 to 53 visually recognized by the user can be gradually reduced, and the user's consciousness is easily transferred from the material patterns 51 to 53 to the recall pattern 54. Therefore, the recalled pattern 54 is likely to remain in the impression of the user even if it is visually recognized only once at the end. Therefore, the user can be made to recognize a specific concept (product concept) of the napkin 1.

Furthermore, the area of the recalled pattern 54 is preferably larger than the area of the material pattern 52 of the backsheet 4. By doing so, the recalled pattern 54 is likely to remain in the impression of the user even if it is visually recognized only once at the end.

When the absorbent article package 40 has a plurality of second material patterns like the material pattern 52 of the backsheet 4, at least one of the plurality of second material patterns has an area of the unsealing surface 40A. It suffices if it is smaller than the area of 53. Further, the area of the recollection pattern 54 may be larger than the area of at least one of the plurality of second material patterns.

Also, it is recommended to use a well-known method to compare the areas of the symbols. For example, the comparison may be performed visually. Further, as shown in FIG. 4 and FIG. 6, it is surrounded by a line along the longitudinal direction passing through both ends in the width direction of the symbols 51 to 54 and a line along the width direction passing through both ends in the longitudinal direction of the symbols 51 to 54. The areas of the rectangular regions R1 to R4 may be compared. Alternatively, the area calculation program may be used to calculate and compare the areas of the drawings along the contours of the patterns 51 to 54. Further, when there are a plurality of patterns of different sizes, such as the material pattern 52 of the back sheet 4, any one of the plurality of material patterns 52 (see FIGS. 6 and 7) visually recognized at the same time as the recall pattern 54. Or, it may be compared with any one of the plurality of material patterns visually recognized before the recall pattern 54.

Moreover, the product concept of the absorbent article package 40 of the present embodiment has a high-class feel. Therefore, at least one of the material pattern 53 on the unsealed surface 40A and the material pattern 51 on the unopened surface 40B may be a relatively high glossy pattern. For example, the

material patterns

51 and 53 may be formed by metallic printing using an ink having metal particles (for example, aluminum particles or copper particles). By doing so, it becomes easier for the user who looks at the

material patterns

51, 53 of the packaging material 30 to have a high-class impression on the napkin 1.

In that case, it is preferable that the material pattern 52 of the backsheet 4 is not formed by metallic printing. That is, the glossiness of the material design 52 (second material design) of the backsheet 4 is the glossiness of the material design 53 (third material design) of the opening surface 40A and the material design 51 (first material design) of the anti-opening surface 40B. It is better to lower the glossiness than at least one of the above. By doing so, the material pattern 52 of the backsheet 4 is less noticeable than the

material patterns

51 and 53 of the packaging material 30. Therefore, the user's consciousness is easily transferred from the material patterns 51 to 53 to the recall pattern 54, and the recall pattern 54 is likely to remain in the user's impression even if it is visually recognized only once at the end. However, not limited to the above, the

material patterns

51 and 53 of the packaging material 30 may not be formed by metallic printing, and the material pattern 52 of the backsheet 4 may be formed by metallic printing.

The comparison (measurement) of glossiness may be performed by a known method. For example, it is possible to measure and compare the specular glossiness at a measurement angle of 60 ° using MN GLOSS METER (glossiness meter) manufactured by ITECH.
Specifically, first, the gloss meter is calibrated using a calibration standard plate (black plate having a refractive index of 1.567).
Next, the sample is laid flat on the calibration standard plate without wrinkles. The

material patterns

51 and 53 of the packaging material 30 are measured with the outer side surface of the absorbent article packaging body 40 facing up. Further, as shown in FIGS. 5A and 5B, the measurement is preferably performed in the form of the absorbent article package 40 (that is, the packaging material 30 is folded with the napkin 1 included). The material pattern 52 of the backsheet 4 is measured with the non-skin side of the napkin 1 facing up. Moreover, as shown in FIG. 2, it is preferable to measure in the state where the napkin 1 is deployed.
Next, a gloss meter is placed on the sample, the sample is irradiated with a light source having an incident angle of 60 °, and the reflected light reflected from the sample is received by a photodetector at a light receiving angle of 60 °. The intensity of the reflected light at this time (measurement result of the gloss meter) is recorded as the gloss level (Gs) of the sample. It should be noted that the same measurement point is measured a plurality of times (for example, N = 10), and the maximum value (or average value or minimum value) is set as the glossiness of the measurement point.
The material pattern 52 of the backsheet 4 is measured at a position where it does not overlap the central adhesive portion 8 and the wing adhesive portion 9. In addition, the measurement is performed with a portion having a large print area (filled area) of the

material patterns

52 and 53 as the measurement center.

Similarly, the density of the material pattern 52 of the backsheet 4 may be lower than the density of the

material patterns

51 and 53 of the packaging material 30. By doing so, the material pattern 52 of the backsheet 4 is less noticeable than the

material patterns

51 and 53 of the packaging material 30. Therefore, the user's consciousness is easily transferred from the material patterns 51 to 53 to the recall pattern 54, and the recall pattern 54 is likely to remain in the user's impression even if it is visually recognized only once at the end. However, the density of the

material patterns

51 and 53 of the packaging material 30 is not limited to the above, and may be equal to or lower than the density of the material pattern 52 of the back sheet 4.

It should be noted that the comparison of the concentrations may be performed by a known method. For example, it is possible to exemplify a method of measuring the “color difference” of each of the patterns 51 to 53 with respect to white using a colorimeter. Specifically, a white reference plate is arranged below the member having the patterns 51 to 53 to be measured. Next, the parts of the patterns 51 to 53 and the white reference plate are measured using a color difference meter. As the measured values (L ^* value, a ^* value, b ^* value), it is preferable to use an average value of values measured multiple times. Then, the color difference ΔE ^* ab of the patterns 51 to 53 with respect to the white reference plate is calculated by the following equation.
ΔE ^* ab = [(ΔL ^* ) ² + (Δa ^* ) ² + (Δb ^* ) ² ] ^1/2
It can be said that the larger the color difference ΔE ^* ab, the darker the density of the patterns 51 to 53.

Further, it is preferable that the

material patterns

51 and 53 of the packaging material 30 and the material pattern 52 of the back sheet 4 are formed by printing, and the recollection pattern 54 is formed of the linear compression recesses 20 (recesses).

In this way, by making the display method different between the material patterns 51 to 53 and the recall pattern 54, after the user visually recognizes the material patterns 51 to 53, a recall pattern 54 different from the material patterns 51 to 53 exists. It becomes easier to recognize that. Therefore, the material patterns 51 to 53 and the recall pattern 54 are likely to be left in the impression of the user, and the user can recognize the material of the napkin 1 and the specific concept of the napkin 1.

Further, as shown in FIG. 7, when the recalled pattern 54 (crown) is formed by the linear compression recesses 20, the recalled pattern 54 is preferably symmetrical with respect to the width direction of the napkin 1. The linear compression recessed portion 20 not only represents a design, but also functions to prevent the absorber 10 from losing its shape and to improve the liquid diffusibility of the absorber 10. Therefore, since the recalled pattern 54 is symmetrical with respect to the width direction, it is possible to suppress the occurrence of a performance difference between the one side and the other side of the napkin 1 in the width direction.

However, the present invention is not limited to the above, and the material patterns 51 to 53 and the recall pattern 54 may have the same display method. Further, the recalled pattern 54 may have an asymmetrical shape with respect to the width direction of the napkin 1.

Also, the packaging material 30 is preferably a sheet member having relatively high transparency. In that case, as shown in FIG. 9, at least a part of the material pattern 52 of the backsheet 4 is visible from the outside of the absorbent article package 40 through the packaging material 30.

By doing so, the user can visually recognize the

material patterns

51 and 53 of the packaging material 30 as well as the material pattern 52 of the backsheet 4, and can visually recognize a larger number of material patterns 51 to 53 at one time. become. Therefore, the imprinting effect is enhanced, the material patterns 51 to 53 are likely to remain in the impression of the user, and the user can recognize the material (cotton) of the napkin 1.

On the other hand, the recalled pattern 54 is preferably invisible from the outside of the absorbent article package 40. By doing so, when the user visually recognizes the

material patterns

51 and 53 of the packaging material 30, the recall pattern 54 is not visually recognized, and the imprinting effect of the

material patterns

51 and 53 is suppressed from being reduced. it can. Therefore, the material patterns 51 to 53 are likely to remain in the impression of the user.

However, the material pattern 52 (second material pattern) of the backsheet 4 may not be visible from the outside of the absorbent article package 40, without being limited to the above. The recalled pattern 54 may be visible from the outside of the absorbent article package 40.

Further, as shown in FIG. 10A, the material patterns (first material pattern, third material pattern) visible from the outside of the absorbent article package 40 are provided on the fastening tape 31 instead of being provided on the packaging material 30. It may be provided, or may be provided on the fastening tape 31 together with the

material patterns

51 and 53 of the packaging material 30. The user holds the fastening tape 31 and opens the absorbent article package 40. Therefore, the material pattern 56 of the fastening tape 31 is easily noticed by the user, and is likely to remain in the impression of the user.

Further, as shown in FIG. 10B, the material design (second material design) visible in the state where the absorbent article packaging body 40 is at least partially developed is the packaging material 30 to which the fastening tape 31 is fastened. It may be provided in the part P31. This material design 58 may be provided in place of the material design 52 of the backsheet 4, or may be provided together with the material design 52 of the backsheet 4. In this case, when the user peels off the fastening tape 31, the material pattern 58 is visually recognized, and the material pattern 58 is likely to be noticed by the user and easily remains in the impression of the user.

=== Regarding the package 60 of the absorbent article package 40 ===
FIG. 12 is a perspective view of the package 60 of the absorbent article package 40. The package 60 (bag member) contains one or a plurality of absorbent article packaging bodies 40. The package 60 shown in FIG. 12 has a substantially rectangular parallelepiped shape, and the absorbent article package 40 can be taken out from the package 60 by opening the lid member 60A of the package 60. The shape of the package 60 shown in FIG. 12 is an example, and the shape is not limited to this.

The package 60 includes a material pattern 61 (for example, a pattern representing cotton) indicating information on the same material (cotton) as the material indicated by the material patterns 51 to 53 of the absorbent article package 40, and a material character 62 (for example, “cotton”). Use ”and the like).

By doing so, the user who saw the package 60 can be made aware of the material (cotton) of the napkin 1. Further, the material of the napkin 1 is imprinted on the subconscious of the user who sees the material pattern 61 and the material character 62 of the package 60. Therefore, when the absorbent article package 40 is used, the user who sees the material patterns 51 to 53 of the absorbent article package 40 recognizes the material of the napkin 1 again, and the material patterns 51 to 53 are the impressions of the user. Will be more likely to remain. Therefore, it is possible to get the napkin 1 to be used while feeling the characteristic part of the material of the napkin 1.

Similarly, the package 60 includes at least one of a recalling pattern 63 (for example, a design representing a crown) that recalls a specific concept (product concept) of the napkin 1 and a recalling character 64 (for example, “luxury”). It is preferable to have

By doing so, the user who sees the package 60 can be made aware of the specific concept (luxury feeling) of the napkin 1. Therefore, it is possible to use the napkin 1 while having the product concept of the napkin 1 sympathize with it. The specific concept of the napkin 1 is imprinted on the subconsciousness of the user who sees the recalled pattern 63 and the recalled character 64 of the package 60. Therefore, when the absorbent article package 40 is used, the user who sees the recalled pattern 54 of the napkin 1 re-recognizes the product concept of the napkin 1, and the recalled pattern 54 is likely to remain according to the impression of the user. Therefore, it is possible to reduce a negative impression on the napkin 1 and a depressed mood during the menstrual period.

Note that, in FIG. 12, the material pattern 61 and the like are provided on the outer surface and the front surface of the package 60. However, the invention is not limited to this, and may be provided on any part of the package 60 (for example, the inner surface or the side surface). For example, the material pattern 61 (material character 62) is provided inside the lid member 60A (specifically, the seal member 60A detachably provided in the main body of the package 60), and the recall pattern 63 (on the outer surface of the package 60). The recall character 64) may be provided, or conversely, the recall pattern 63 (recall symbol 64) may be provided inside the lid member 60A and the material pattern 61 (material letter 62) may be provided on the outer surface of the package 60. .. In this case, since the user visually recognizes the material pattern 61 (material character 62) and the recall pattern 63 (recall character 64) individually, each pattern (each character) is likely to remain in the subconscious of the user. Therefore, the material and product concept of the napkin 1 can be more recognized by the user.

The embodiments of the present invention have been described above, but the above embodiments are for the purpose of facilitating the understanding of the present invention, and are not for limiting and interpreting the present invention. Further, it is needless to say that the present invention can be modified or improved without departing from the spirit of the present invention and that the present invention includes equivalents thereof.

1 napkins (absorbent articles),
2 Top sheet (skin side sheet), 3 Intermediate sheet (skin side sheet),
4 back sheet (non-skin side sheet), 5 wing sheet (non-skin side sheet),
6 side seats,
8 central adhesive part, 9 wing adhesive part,
10 absorbent body, 11 absorbent core, 12 cover sheet,
20 linear compression recesses (recesses), 21 point compression recesses,
30 packaging material, 30a open end, 31 fastening tape,
40 absorbent article package, 41 joining part, 42, 43 release sheet,
51 material design (first material design), 52 material design (second material design),
53 material design (3rd material design), 54 recall design,
55a-55c background pattern,
56 material design (1st, 3rd material design),
57, 58 material design (second material design),
59 recall patterns,
60 packages,
61 material design, 62 material characters,
63 recall patterns, 64 recall characters,

Claims

An absorbent article package comprising an absorbent article and a packaging material for packaging the absorbent article, comprising:
A first material pattern that is visible from the outside of the absorbent article package and indicates information about the material of the absorbent article;
A second material pattern that is visible in a state where the absorbent article package is at least partially expanded, and shows information about the material,
The absorbent material is visible at the same time as the second material design, or visible in the state where the absorbent article package is further developed after the second material design is visually recognized. Of the absorptive article visibly provided from the skin side of the aspiration pattern, which evokes a specific concept of the absorptive article,
An absorbent article package comprising:
The absorbent article package according to claim 1, wherein
The first material pattern is provided on the first surface of the absorbent article package,
An absorbent article package, wherein the second surface of the absorbent article package is provided with a third material pattern indicating information about the material.
The absorbent article package according to claim 2, wherein
An opening end of the packaging material is provided on the second surface,
The area of the third material design is smaller than the area of the first material design,
The area of the second material design is smaller than the area of the third material design, the absorbent article package.
The absorbent article package according to claim 3,
The area of the recall pattern is larger than the area of the second material pattern.
The absorbent article package according to any one of claims 2 to 4,
The glossiness of the second material design is lower than at least one of the glossiness of the first material design and the glossiness of the third material design.
The absorbent article package according to any one of claims 1 to 5, wherein
The two folds along the width direction of the packaging material are folded while encapsulating the absorbent article, and one end of the packaging material in the longitudinal direction is an open end.
The absorbent article has an absorber and a non-skin side sheet located on the non-skin side of the absorber,
At least a part of the second material pattern is provided in a portion of the non-skin side sheet extending from the other end in the longitudinal direction of the packaging material,
At least a part of the recalled pattern is provided on one side of the folded portion on the most one side in the longitudinal direction, the absorbent article package.
The absorbent article package according to any one of claims 1 to 6, wherein:
The absorbent article has an absorber, a non-skin side sheet located on the non-skin side of the absorber, and a pair of wing parts, and the pair of wing parts are folded back inside the width direction thereof. It is folded in the state,
At least a part of the second material pattern is provided in a portion of the non-skin side sheet in the wing portion,
The absorbent article package, wherein the recalled pattern is provided at a position that does not overlap with the folded back wing portion.
The absorbent article package according to any one of claims 1 to 7,
The absorbent article,
An absorber and a skin-side sheet located on the skin side of the absorber, and,
At least one of the absorber and the skin-side sheet has a recessed portion in the thickness direction thereof,
The first material design and the second material design are formed by printing,
The absorbent article packaging body, wherein the recalled pattern is formed by the recess.
The absorbent article package according to claim 8, wherein:
An absorbent article packaging body, wherein the recalled pattern has a shape symmetrical with respect to the width direction of the absorbent article.
The absorbent article package according to any one of claims 1 to 9,
At least a part of the second material pattern is visible from the outside of the absorbent article package through the packaging material as well.
A package of an absorbent article package containing the absorbent article package according to any one of claims 1 to 10, comprising:
A package of an absorbent article package, comprising at least one of a pattern and a character indicating information regarding the material.
A package of an absorbent article package containing the absorbent article package according to any one of claims 1 to 10, comprising:
A package of an absorbent article package, comprising at least one of a design and a character that recalls the specific concept of the absorbent article.