WO2020050748A9 - Réseau décentralisé d'écrans publicitaires basé sur une chaîne de blocs ou blockchain - Google Patents

Réseau décentralisé d'écrans publicitaires basé sur une chaîne de blocs ou blockchain Download PDF

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Publication number
WO2020050748A9
WO2020050748A9 PCT/RU2019/000617 RU2019000617W WO2020050748A9 WO 2020050748 A9 WO2020050748 A9 WO 2020050748A9 RU 2019000617 W RU2019000617 W RU 2019000617W WO 2020050748 A9 WO2020050748 A9 WO 2020050748A9
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WIPO (PCT)
Prior art keywords
network
advertising
nodes
distributed
data
Prior art date
Application number
PCT/RU2019/000617
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English (en)
Russian (ru)
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WO2020050748A2 (fr
WO2020050748A3 (fr
Inventor
Алексей Викторович ШТОРМ
Original Assignee
Алексей Викторович ШТОРМ
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Priority to PCT/RU2019/000617 priority Critical patent/WO2020050748A2/fr
Publication of WO2020050748A2 publication Critical patent/WO2020050748A2/fr
Publication of WO2020050748A9 publication Critical patent/WO2020050748A9/fr
Publication of WO2020050748A3 publication Critical patent/WO2020050748A3/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass

Definitions

  • the invention relates to network devices or communication protocols supporting network applications in which the application is distributed between network nodes for a P2P peer-to-peer network.
  • Device may
  • a system comprising: a plurality of peer-to-peer nodes, each peer-to-peer node comprising a network interface configured to communicate with one or more of the other peer-to-peer nodes over one or more networks, each peer-node being configured to store advertisements in network resources, each resource advertising network contains many key / value pairs Disadvantages: the system is not designed to work with video screens; the system does not allow
  • a centralized advertising system needs to safely store not only advertisements, but also various information, while files can be several gigabytes in size. Therefore, the method of storing and transferring the entire key-value file is an ineffective solution; there are no mechanisms for concluding transactions between advertisers and owners of advertising screens in the system.
  • the prior art device network system (US20010014876A1, H04L67 / 306, 16.02.2000).
  • the system includes a content provider terminal, an advertising provider terminal, a B2B server and a B2C server, in which a B2B server and a B2C server receive digital content from a content provider terminal via a network, collect advertising content that must be connected to the received digital content from a supplier terminal advertisements, help the digital content provider and the advertising content provider in concluding an agreement between them to join the advertisement, the contract of which contains a condition for payment to the digital content provider, combine digital content with advertising content to create digital content with advertising and publishing it on the Internet.
  • the system does not allow creating a decentralized advertising network where there is no central server; the system is not intended for advertising screens, as it allows you to insert ads into content, and advertising screens work 100% with advertising content; the system has a server architecture, for the maintenance of which you need to pay money.
  • the system determines the quality of the auction size and controls the size of the auction by changing the criteria of the auction. The system then presents the winning bid ads.
  • the system does not allow creating a decentralized advertising network where there is no central server; the system has a server architecture, for the maintenance of which you need to pay money.
  • the system and method for targeting and distributing advertising over a distributed information network includes a client application that displays targeted advertising on the subscriber’s computer and a server that manages the advertising database and
  • Advertisements are specifically designed for the subscriber based on the personal profile provided by the subscriber.
  • the client application periodically accesses the server through a distributed information network to download targeted advertisements.
  • the client application preferably displays the downloaded advertisements in an advertising window that is constantly displayed on the subscriber’s computer and which is sensitive to mouse and / or keyboard activity, even if other applications are running simultaneously on the subscriber’s computer.
  • the likelihood that the subscriber will consider advertising that is presented specifically for the subscriber is relatively high.
  • the system does not allow the creation of a decentralized advertising network, because it does not have such functions; the system has a server architecture, for the maintenance of which you need to pay money.
  • the global outdoor advertising market is switching to digital media. Ordinary billboards are replaced with digital screens. This transition is made spontaneously based on various intermediate technologies, as a result of which the global outdoor advertising infrastructure has received many problems.
  • Blockchain technology is most suitable for solving such problems, because it provides a high level of transparency of operations between participants and standardization of the principles of interaction between them, which eliminates the possibility of abuse.
  • the tasks to which this invention is directed are: to increase the resiliency of the advertising network; getting rid of servers and the need to maintain server infrastructure;
  • a distributed network node is a combination of hardware and software that allows you to exchange data with other network nodes to perform computational operations based on program code;
  • a distributed registry is a type of database that is stored and updated independently by each member of the network;
  • Blockchain - built according to certain rules continuous sequential chain of blocks containing information. Copies of block chains are stored on many different computers independently of each other.
  • Blockchain is a special case of a distributed registry; Smart contract - a computer algorithm designed to conclude and maintain commercial contracts in blockchain technology; Gateway - a distributed network node that has one or more external
  • the network gateway can be a dedicated server or a virtual machine inside a cloud platform;
  • Cryptocurrency is a type of digital currency, the creation and control of which is based on cryptographic methods.
  • each screen will have a computer module connected to the Internet. All data of the ad network will be stored directly in computer modules
  • a decentralized advertising network consists of many advertising screens. Each advertising screen is associated with at least one computer module located next to the screen, which contains a processor, memory, a network interface for exchanging data with other computer modules through one or more networks.
  • Computer screen modules contain a software environment for running applications and are nodes of a decentralized advertising network. Here the word "nearby” means at a distance of a maximum of several tens of meters. Other screens are tied to other network nodes and can be located thousands of kilometers from this screen. Communication between the screen and the computer module can be carried out by wire or via wireless communication channels.
  • the host network software environment includes: an application for processing blockchain transactions between participants in an advertising network, an application for managing the storage and transmission of data between nodes of a distributed advertising network, an application for selecting commercials for display based on the auction algorithm. Selected commercials are broadcast on site-related advertising screens. Nodes can update applications and install new ones in the process of functioning. Commercials, distributed registries and other data necessary for the functioning of the advertising network are stored in the memory of the network nodes.
  • Distributed data storage is carried out by dividing individual data blocks into small fragments and distributing these fragments between other network nodes with excessive duplication, in which each individual fragment of the data block is stored on at least 2 network nodes.
  • a distributed registry is stored in parts on multiple network nodes.
  • network nodes also store local data, recordings from video cameras, logs and other non-critical data, access to which is provided upon request to the node.
  • Network nodes can take on different functions of managing a distributed registry depending on the processor load and the quality of communication channels.
  • Data between network nodes is transmitted in blocks from node to node without
  • network nodes use of central servers.
  • network nodes use of central servers.
  • network nodes use of central servers.
  • Distributed data transfer is carried out by increasing the number of transmitting and receiving nodes in the process of distributing a data block by copying data fragments to an increasing
  • the node performs only the role of a router without data storage.
  • the network contains one or more software routers that perform the function of a domain name system, each router receives from the network nodes the actual IP addresses and Node keys recorded in the blockchain registry, the Node key performs the function of the Node address during data exchange.
  • This data forms hash tables, where the key is the Node key, and the value is the IP address. Data from these hash tables is transmitted to other network nodes and other routers upon request from them.
  • the distributed registry stores a list of keys of nodes that are network participants, data is exchanged only with those nodes whose keys are in the distributed registry, so the nodes block the transmission of any packets.
  • a method for automatically selecting applications for showing commercials in a distributed advertising network is implemented as follows: each node
  • a distributed advertising network is located in the immediate vicinity of the advertising screen it controls.
  • This node accepts applications from many network participants to place an ad on this screen for a given period of time at a given price.
  • the node compares bids using the auction algorithm and selects the most profitable bid. After that, the commercial is entered into the ad schedule on this network screen.
  • the auction algorithm is an updated program code that uses one or more weighting factors to adjust the total points to compare various applications for advertising. Weights can be formed by analyzing the audience using systems
  • advertising network is achieved due to the complete lack of servers, so the network exists due to each screen connected to the Internet.
  • Each screen is also equipped with cameras with a computer vision system, and with the help of excessive processor power, the video stream is processed and the audience of the screen is analyzed in real time.
  • Peer-to-peer network is carried out by placing all the necessary applications inside the network nodes without using external servers, and also due to the fact that the node that is part of the screen independently determines the commercial that will be broadcast on this screen.
  • the figure (1) shows the device of a decentralized advertising network, where the screens (1) exchange information with each other over the network directly, without using central servers. Exchange with the external environment occurs through gateways (3).
  • Clients (4) interact with a decentralized advertising network through a cloud service (14), and advertising operators (5) interact with a decentralized advertising network directly through gateways (3).
  • the figure (2) shows the device software environment of the node.
  • the figure (3) shows a distribution scheme of data blocks within a decentralized advertising network, where the nodes that have already received data blocks (6) transmit them to the nodes (8). In some cases, routing nodes are used for data transmission (7).
  • the figure (4) shows the connection diagram of two-sided and three-sided screens (1), where several adjacent screens (1) can be connected to one common network node (15).
  • a decentralized advertising network consists of many advertising screens. Each advertising screen is associated with at least one computer module located in the immediate vicinity of the screen, which contains a processor, memory, a network interface for exchanging data with other computer modules through one or more networks.
  • Computer screen modules contain a software environment for running applications and are nodes of a decentralized advertising network.
  • the host network software environment includes: an application for processing blockchain transactions between participants in an advertising network, an application for managing the storage and transfer of data between nodes of a distributed advertising network, an application for selecting commercials for display based on the auction algorithm. Nodes can update applications and install new ones in the process of functioning.
  • the device is manufactured as follows:
  • Digital screens are manufactured by industry standard methods. When manufacturing screen modules, a digital code can be entered into the firmware, which will be stored on the blockchain, thus, attempts to use unauthorized equipment can be detected, which will avoid distortion of data on advertising display.
  • Computer modules are created on the basis of existing solutions; in the manufacture of computer modules, firmware is installed with
  • Initialization begins by reading from the internal memory the fixed addresses of the core network servers. These servers are used as the initial integration of a node into the network or after a long period of inactivity when the dynamic IP addresses of all other network nodes have changed to new ones. After reading the addresses, the router accesses the core servers of the network and obtains the IP addresses of several network nodes. Then he addresses these nodes and receives these nodes from routers
  • Up-to-date network configuration information - the names of all the Nodes they know and the IP addresses associated with them.
  • the router of the new node also transfers the name of its Node, the current IP address and public key to other node routers, after which these routers distribute this information over the network by transmitting to other known nodes. So the knot gets online registration. After connecting to the network, the new one downloads a copy of the distributed registry and other data necessary for work.
  • Gateways are nodes of a decentralized network, but at the same time they have the usual interfaces and program interfaces with which any online services can interact.
  • Online services for accessing a decentralized network can have a complex architecture and cache data received from a decentralized network (screen coordinates, screen parameters such as diagonal, resolution, etc.).
  • the user creates an account through the web interface of the online service, as a result of which he receives public and private keys.
  • the user replenishes the balance through any
  • the application and the commercial are transmitted to one or more nodes of the decentralized network, then the software
  • routers redirect this request to the destination nodes through other nodes.
  • applications for advertising are sent from different network participants to many different nodes.
  • Processing of applications for advertising is as follows: the node accepts applications from many network participants to place an ad in a given period of time at a given price. The node compares the bids, and proceeding from the auction algorithm, the most profitable bid is placed. Next, an attempt is made to block the required amount in the account of an ad network participant by making an entry about the amount of blocking in the distributed registry. If
  • the blocking failed the next relevant application for advertising is selected, and the attempt to block the funds is repeated. If the funds were successfully blocked, then the presence of the commercial in Noda’s memory is checked. If the video is not available, this video is downloaded from the nodes of network participants. After loading the video, the video is shown, and if successful,
  • Distribution of commercials is an order of magnitude more effective than in a centralized network due to the fact that when you upload a movie to each new node, it is accompanied by updating the registers for placing videos in each node of the network, and each subsequent node can download the advertisement from a new node.
  • network bandwidth is increased by adding the bandwidth of individual channels.
  • Each network node has its own microtransaction registry, which is randomly duplicated on several network nodes (which does not depend on a specific network node). Thus, a large number of individual blockchain registries are formed inside the network. In this case, blocks of microtransaction registers include transactions at certain intervals. Besides
  • the consolidated list is recorded in the main blockchain block, while funds for all canceled transactions are unlocked.
  • smart contracts that can record various commissions in favor of other network members.
  • Commercials when they are uploaded to a decentralized network receive a hash code that captures its content, then the moderators check and approve it. This operation is performed by the blockchain platform based on the results of checking the video by several moderators, and an entry is created in the blockchain registry.
  • the target node of the advertising network checks the hash code, which eliminates the substitution of the video.

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne des dispositifs de réseau ou des protocoles de communication prenant en charge des applications réseau, dans lesquels une application est distribuée entre des noeuds de réseau pour un réseau de premier rang P2P. Le dispositif peut être utilisé afin de créer un réseau distribué d'écrans publicitaires, et l'invention se rapporte également à des dispositifs de présentation de contenu informatif changeant. L'invention concerne un réseau publicitaire décentralisé comprenant une pluralité d'écrans publicitaires. Chaque écran publicitaire est connecté à au moins un module informatique disposé à proximité de l'écran, et le module informatique comprend un processeur, une mémoire, et une interface réseau pour l'échange de données avec d'autres modules informatiques. Les modules informatiques de chaque écran comprennent un logiciel pour exécuter les applications et représentent les noeuds du réseau publicitaire décentralisé. Le logiciel du noeud de réseau comprend: une application de traitement de blockchain de transactions entre des participants au réseau publicitaire, une application de commande de stockage et de transmission de données entre les noeuds du réseau publicitaire décentralisé, une application de sélection de spots publicitaires en vue leur présentation sur la base d'un algorithme d'enchères. Les spots publicitaires, des registres distribués et d'autres données nécessaires pour le fonctionnement du réseau publicitaire sont stockés dans la mémoire des noeuds de réseau. Les transactions financières entre les participants au réseau publicitaire se font dans les noeuds du réseau en introduisant des signatures dans le registre distribué. Les données entre les noeuds de réseau sont transmises d'un noeud à l'autre sans utiliser de serveurs. La génération d'un plan de présentation des spots publicitaires pour chaque écran publicitaire se fait par un noeud de réseau disposé à proximité d'un écran publicitaire qu'il commande, ceci grâce au traitement des demandes de placement de publicité par la pluralité des participants au réseau à l'aide d'un algorithme d'enchères. Les objectifs de la présente invention sont: une augmentation de la résistance aux pannes du réseau publicitaire; l'absence de recours à des serveurs et à la nécessité de maintenir une infrastructre de serveurs; la réalisation de transactions internationnales sur l'achat de publicités non liées à des devises nationnales, l'absence d'infractructure complexe pour règlements internationnaux; un regroupement lisse de réseaux publicitaires distincts en un réseau global unique; l'annulation des coûts de maintenance d'un réseau publicitaire global; l'utilisation des excès de puissance des modules informatiques des écrans pour effectuer des tâches de calcul du réseau; et la réalisation d'une plateforme publicitaire distribuée sur la base d'un réseau de premier rang.
PCT/RU2019/000617 2018-09-04 2019-11-05 Réseau décentralisé d'écrans publicitaires basé sur une chaîne de blocs ou blockchain WO2020050748A2 (fr)

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PCT/RU2019/000617 WO2020050748A2 (fr) 2018-09-04 2019-11-05 Réseau décentralisé d'écrans publicitaires basé sur une chaîne de blocs ou blockchain

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RU2018131608A RU2018131608A (ru) 2018-09-04 2018-09-04 Децентрализованная сеть рекламных экранов на основе блокчейн
RU2018131608 2018-09-04
PCT/RU2019/000617 WO2020050748A2 (fr) 2018-09-04 2019-11-05 Réseau décentralisé d'écrans publicitaires basé sur une chaîne de blocs ou blockchain

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CN117541331B (zh) * 2024-01-10 2024-04-02 蓝色火焰科技成都有限公司 一种广告发布方法、系统、电子设备及介质

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US20020174009A1 (en) * 2001-05-17 2002-11-21 Jeff Myers Integrated system for gathering commerce information and distributing advertising using a global computer network
KR20160006301A (ko) * 2014-07-08 2016-01-19 에스케이플래닛 주식회사 실시간 광고 경매 서비스 시스템, 그 시스템에서의 실시간 광고 경매 서비스를 이용한 네이티브 광고 제공 방법 및 장치
CN107484174A (zh) * 2017-07-10 2017-12-15 广东工业大学 协作认知无线电网络资源双层拍卖研究

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RU2018131608A (ru) 2020-03-04
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