WO2020042782A1 - 一种动销方法、装置及电子设备 - Google Patents

一种动销方法、装置及电子设备 Download PDF

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Publication number
WO2020042782A1
WO2020042782A1 PCT/CN2019/096074 CN2019096074W WO2020042782A1 WO 2020042782 A1 WO2020042782 A1 WO 2020042782A1 CN 2019096074 W CN2019096074 W CN 2019096074W WO 2020042782 A1 WO2020042782 A1 WO 2020042782A1
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WIPO (PCT)
Prior art keywords
message
marketing
encrypted
terminal device
marketing message
Prior art date
Application number
PCT/CN2019/096074
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English (en)
French (fr)
Inventor
韩喆
杨磊
Original Assignee
阿里巴巴集团控股有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 阿里巴巴集团控股有限公司 filed Critical 阿里巴巴集团控股有限公司
Publication of WO2020042782A1 publication Critical patent/WO2020042782A1/zh
Priority to US17/082,538 priority Critical patent/US11055733B2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0225—Avoiding frauds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/4401—Bootstrapping
    • G06F9/4418—Suspend and resume; Hibernate and awake
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/03—Protecting confidentiality, e.g. by encryption
    • H04W12/033—Protecting confidentiality, e.g. by encryption of the user plane, e.g. user's traffic
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/06—Authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/10—Integrity
    • H04W12/108—Source integrity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/12—Detection or prevention of fraud
    • H04W12/121—Wireless intrusion detection systems [WIDS]; Wireless intrusion prevention systems [WIPS]
    • H04W12/122—Counter-measures against attacks; Protection against rogue devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H04W4/022—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences with dynamic range variability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/60—Context-dependent security
    • H04W12/61—Time-dependent
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/60—Context-dependent security
    • H04W12/63—Location-dependent; Proximity-dependent
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/60—Context-dependent security
    • H04W12/69—Identity-dependent
    • H04W12/71—Hardware identity

Definitions

  • the present application relates to the field of computer technology, and in particular, to a moving pin method, device, and electronic device.
  • the first method is to facilitate consumers to get timely discounts from physical stores or shopping malls. Many brand stores or large shopping malls usually use the latest The preferential activities are sent to members of these brand stores or large shopping malls in the form of short messages or subscription number messages.
  • the second way consumers can also learn about it by asking shop assistants or through offline promotional activities in the store or shopping mall. Its latest promotions.
  • the embodiments of the present application provide a method, device and electronic equipment for selling, to solve the problem that the method for consumers to obtain the latest preferential activities of a merchant or a shopping mall is not optimized in the prior art.
  • a dynamic marketing method including:
  • the terminal device determines that the category of the encrypted marketing message is a preset category, the terminal device sends the encrypted marketing message to a marketing message verification device for verification;
  • the marketing message verification device compares the merchant information in the encrypted marketing message and the marketing activity corresponding to the merchant information. The information is delivered to the terminal device.
  • a moving pin system including:
  • the signal broadcasting device broadcasts a wake-up message to a preset range, the wake-up message is used to wake up the designated application when the designated application in the terminal device is closed, and broadcast the encrypted marketing to the preset range information;
  • a terminal device receiving a wake-up message broadcasted by the signal broadcasting device to a preset range, the wake-up message being used to wake up the designated application when the designated application in the terminal device is closed; and receiving the signal broadcasting device Encrypted marketing information broadcast to the preset range, the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information; if the terminal device determines the encrypted marketing The type of the message is a preset type, and the terminal device sends the encrypted marketing message to a marketing message verification device for verification;
  • the marketing message checking device receives the encrypted marketing message, and if the marketing message checking device passes the encrypted marketing message check, the marketing message checking device checks the encrypted marketing message.
  • the merchant information in the marketing message and the marketing activity information corresponding to the merchant information are delivered to the terminal device.
  • a signal broadcasting device including:
  • a first broadcasting unit that broadcasts a wake-up message to a preset range, where the wake-up message is used to wake up the designated application when the designated application in the terminal device is in a closed state;
  • the second broadcasting unit broadcasts the encrypted marketing information to the preset range, and the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information.
  • a terminal device including:
  • a first receiving unit receiving a wake-up message broadcast by a signal broadcasting device to a preset range, the wake-up message being used to wake up the designated application when the designated application in the terminal device is in a closed state;
  • the second receiving unit receives encrypted marketing information broadcasted by the signal broadcasting device to the preset range, and the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information;
  • the sending unit if the terminal device determines that the category of the encrypted marketing message is a preset category, the terminal device sends the encrypted marketing message to a marketing message verification device for verification.
  • a marketing message verification device including:
  • the sending unit If the sending unit passes the verification of the encrypted marketing message, it sends the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information to the terminal device.
  • an electronic device includes:
  • a memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:
  • the encrypted marketing information is broadcast to the preset range, and the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information.
  • a computer-readable storage medium stores one or more programs, and the one or more programs, when executed by an electronic device including a plurality of application programs, cause all the The electronic device performs the following operations:
  • the encrypted marketing information is broadcast to the preset range, and the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information.
  • an electronic device includes:
  • a memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:
  • the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information
  • the terminal device determines that the category of the encrypted marketing message is a preset category, the terminal device sends the encrypted marketing message to a marketing message verification device for verification.
  • a computer-readable storage medium stores one or more programs, and the one or more programs, when executed by an electronic device including a plurality of application programs, cause all the The electronic device performs the following operations:
  • the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information
  • the terminal device determines that the category of the encrypted marketing message is a preset category, the terminal device sends the encrypted marketing message to a marketing message verification device for verification.
  • an electronic device in a tenth aspect, includes:
  • a memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:
  • the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information are delivered to the terminal device.
  • a computer-readable storage medium stores one or more programs, and the one or more programs, when executed by an electronic device including a plurality of application programs, make The electronic device performs the following operations:
  • the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information are delivered to the terminal device.
  • the specified application when a specified application in a terminal device is in a closed state, the specified application can be awakened based on a received wake-up message, and after the specified application is awakened, an encrypted marketing broadcast is broadcast by a signal broadcasting device.
  • the encrypted marketing message is sent to a marketing verification device for verification, and the marketing verification device determines that the encrypted marketing message is collated.
  • the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information may be delivered to the terminal device.
  • the user when a user enters a store or a mall, the user can wake up a specific application in the user's terminal device by using a wake-up message broadcast by a signal broadcasting device set in the store or the mall, and can receive a signal broadcast after waking up the specified application.
  • the marketing message broadcast by the device enables users to obtain preferential activities in stores or malls in a timely manner without asking shop assistants.
  • FIG. 1 is a schematic flowchart of an implementation of a moving pin method provided by an embodiment of the present specification
  • FIG. 2 is a schematic diagram of an application of a moving pin method provided in an embodiment of the specification in an actual scenario
  • FIG. 3 is a schematic flowchart of an implementation process of a moving pin method provided in an embodiment of the present specification in another practical scenario
  • FIG. 4 is a schematic diagram of an update time interval applied in an actual scenario in a dynamic pin method provided by an embodiment of the present specification
  • FIG. 5 is a schematic structural diagram of a data packet broadcast by a signal broadcasting device in a moving pin method provided by an embodiment of the present specification
  • FIG. 6 is a schematic structural diagram of a moving pin system according to an embodiment of the present specification.
  • FIG. 7 is a schematic structural diagram of a signal broadcasting device according to an embodiment of the present specification.
  • FIG. 8 is a schematic structural diagram of a terminal device according to an embodiment of the present specification.
  • FIG. 9 is a schematic structural diagram of a marketing message verification device according to an embodiment of the present specification.
  • FIG. 10 is a schematic structural diagram of an electronic device according to an embodiment of the present specification.
  • FIG. 11 is a schematic structural diagram of still another electronic device according to an embodiment of the present specification.
  • FIG. 12 is a schematic structural diagram of still another electronic device according to an embodiment of the present specification.
  • an embodiment of the present specification provides a method of selling.
  • Dynamic sales that is, sales promotion, refers to the method of improving single-store / single-point sales performance through a series of marketing combination methods at the marketing channel terminal.
  • the moving pin method provided in the embodiment of the present specification relates to interaction between a signal broadcasting device, a terminal device, and a three-sided device of a marketing message checking device.
  • the signal broadcasting device may be a Bluetooth beacon device in an actual application scenario
  • the terminal device may include at least one of smart terminal devices convenient for users to carry, such as a mobile phone, a tablet computer, and a smart bracelet
  • the marketing message verification device may be in the cloud Background server devices such as servers. As shown in FIG.
  • the schematic diagram of the application of the mobile pin method provided in this specification in an actual scenario includes a Bluetooth beacon device, a mobile phone, and a cloud server, where the Bluetooth beacon device sends Bluetooth low energy to terminal devices such as mobile phones within a preset range ( Bluetooth Low Energy (BLE) broadcasting.
  • BLE Bluetooth Low Energy
  • FIG. 1 a schematic diagram of an implementation process of a moving pin method provided by one or more embodiments of this specification is shown in FIG. 1, including:
  • Step 110 The terminal device receives a wake-up message broadcasted by the signal broadcasting device to a preset range, and the wake-up message is used to wake up the designated application when the designated application in the terminal device is closed;
  • the signal broadcasting device in the embodiment of this specification may periodically broadcast a wake-up message to terminal devices within a preset range, and the wake-up message is used for Wake the specified application when the specified application in the terminal device is closed.
  • the signal broadcasting device as a Bluetooth beacon device
  • the wake-up message broadcasted by the Bluetooth beacon device to a preset range may be a beacon signal having a fixed structure.
  • the signal broadcast equipment and terminal equipment in one or more embodiments of this specification there is a preset correspondence relationship between the terminal devices, that is, only a signal broadcast by a signal broadcasting device that has a preset correspondence relationship with a terminal device to a preset range can be monitored and received by the terminal device.
  • Step 120 The terminal device receives the encrypted marketing information broadcasted by the signal broadcasting device to a preset range, and the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information;
  • one or more embodiments of this specification after the terminal device receives the wake-up message broadcast by the signal broadcast device to a preset range, first, If the specified application in the terminal device is in a closed state, the terminal device wakes up the specified application based on the wake-up message; then, the terminal device listens to the message broadcast by the signal broadcasting device through the specified application.
  • the terminal device In the process of the terminal device monitoring the message broadcast by the signal broadcasting device through the designated application, if the signal broadcasting device broadcasts the encrypted marketing message to the terminal devices within a preset range, and the terminal device is in the preset of the signal broadcasting device When within range, the terminal device can receive the encrypted marketing message.
  • the marketing messages broadcasted by signal broadcasting equipment to terminal devices within a preset range are encrypted marketing messages.
  • the marketing messages can be dynamically changed by beacon
  • the signal form is broadcast to terminal devices within a preset range.
  • the encryption frequency of the marketing message can be dynamically changed.
  • the marketing message is encrypted once, and the last encrypted marketing message is used in the next one second, and the marketing message is encrypted every two seconds in another preset time period, and used in the next two seconds The last encrypted marketing message.
  • the marketing activity information corresponding to the merchant information included in the marketing message may include rewards and coupons provided by the merchant, and other marketing activity information used to encourage users to consume.
  • Step 130 If the terminal device determines that the category of the encrypted marketing message is a preset category, the terminal device sends the encrypted marketing message to a marketing message verification device for verification;
  • the terminal device in one or more embodiments of this specification may receive encrypted marketing messages based on the encrypted marketing message.
  • the category identifier of the message performs preliminary screening on it, and sends the encrypted marketing message that passed the preliminary screening to the marketing message verification device for further verification.
  • the terminal device determines that the category of the encrypted marketing message is a preset category, the terminal device sends the encrypted marketing message to the marketing message verification device for verification.
  • the terminal device obtains the encrypted marketing message.
  • the information category identifier in the marketing message then, if the information category identifier matches the information category identifier of the preset category, the terminal device sends the encrypted marketing message to the marketing message verification device for verification.
  • Step 140 If the marketing message verification device passes the encrypted marketing message verification, the marketing message verification device sends the merchant information and the marketing activity information corresponding to the merchant information in the encrypted marketing message to the terminal device.
  • the data package carrying the encrypted marketing messages may also include the device identifier of the signal broadcasting device that broadcasts the encrypted marketing message, and broadcast the The physical address (ie, the MAC address) of the signal broadcasting device of the encrypted marketing message, and the time stamp of broadcasting the encrypted marketing message.
  • the physical address of a signal broadcasting device that broadcasts the encrypted marketing message and the timestamp of the encrypted marketing message can be encrypted by a key.
  • FIG. 5 is a schematic structural diagram of a data packet carrying a wake-up message or an encrypted marketing message provided by one or more embodiments of the present specification.
  • the data packet has a maximum of 37 bytes of data information.
  • the data information part of the data packet may include 4 bytes of category identification information + 3 bytes of device identification information of a signal broadcasting device + 6-byte MAC address + 8-byte timestamp.
  • the MAC address + timestamp can be encrypted by using the AES key corresponding to the device identification.
  • the marketing message verification device passes the encrypted marketing message verification, the marketing message verification device sends the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information to the terminal device.
  • the marketing message verification device obtains the information category identifier in the encrypted marketing message; then, if the information category identifier matches the preset information category identifier, the marketing message verification device obtains the encrypted marketing The signal broadcast equipment identification contained in the message; the marketing message verification device then checks the encrypted marketing message based on the signal broadcast equipment identification contained in the encrypted marketing message; finally, if the marketing message verification device If the marketing message verification passed, the marketing message verification device sends the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information to the terminal device.
  • the marketing message checking device checks the encrypted marketing message based on the signal broadcast device identifier included in the encrypted marketing message. Specifically, first, the marketing message checking device obtains and encrypts the marketing message. The Advanced Encryption Standard (AES) key corresponding to the signal broadcast equipment identifier included in the message, and the comparison physical address corresponding to the signal broadcast equipment identifier included in the encrypted marketing message; and then, a marketing message verification device Decrypt the encrypted marketing message based on the AES key corresponding to the signal broadcast equipment identifier included in the encrypted marketing message to obtain the timestamp contained in the encrypted marketing message and the signal to broadcast the encrypted marketing message The physical address of the broadcast device; finally, if the physical address of the broadcast device that broadcasts the encrypted marketing message matches the control physical address, and the time stamp is within the same preset time period as the current system time in the marketing message verification device , The marketing message checking device determines the encrypted marketing message checking Too.
  • AES Advanced Encryption Standard
  • the encrypted marketing message may be initially filtered based on the category identifier of the encrypted marketing message, and the filtered The encrypted marketing messages are sent to the cloud server for verification. Only the marketing messages that pass the cloud server verification will be sent to the mobile phone. At this time, the mobile phone can receive marketing activities such as rewards and coupons in the marketing message. Message. If the cloud server does not pass the marketing message, it will refuse to send it to the mobile phone.
  • the terminal device may receive a signal Too many or too few wake-up messages broadcasted by broadcast equipment during this time period, or too many or too few times the terminal equipment received encrypted marketing messages broadcast by signal broadcast equipment, may affect the user's reception of marketing Message experience.
  • the marketing message verification device may also monitor a log reported by the terminal device.
  • the log reported by the terminal device includes the first time point when the wake-up message is received, and after receiving the encrypted message.
  • the second time point of the marketing message then, the marketing message checking device may determine, based on the first time point and the second time point, the first number of times that the terminal device receives the wake-up message within a preset time period, and receives the wake-up message; and The second number of encrypted marketing messages; if the ratio of the first number to the sum of the first number and the second number is less than or equal to a first preset threshold, or the second number and the first number and the first number The ratio of the sum of the two times is less than or equal to the second preset threshold, the marketing message checking device may send a time interval update message to the terminal device based on the first and second times.
  • the time interval update message includes a third frequency of broadcasting the wake-up message and a fourth frequency of broadcasting the encrypted marketing message.
  • the time interval update message is used to signal the broadcasting device to update the frequency of its broadcast wake-up message and broadcast encrypted impact message.
  • the time interval update message may be sent to the signal broadcast device through the terminal device.
  • the terminal device may first receive the time interval update message; then, if the terminal device detects that the distance signal broadcast device is within a preset range, Time, an interval update message is sent to the signal broadcasting device.
  • FIG. 3 a schematic diagram of the application of the movable pin method provided in this specification in another practical scenario is shown in FIG. 3.
  • the difference between FIG. 3 and FIG. 2 is that a time interval update message sending process is added in FIG. 3, as shown in FIG.
  • the cloud server can calculate the number of times that the Bluetooth beacon device broadcasts the wake-up message and the encrypted marketing message within a predetermined period of time based on the log uploaded by the mobile phone. At the time of equilibrium, the time interval between the Bluetooth beacon device broadcasting the wake-up message and the encrypted marketing message can be re-determined, and the updated time interval is sent to the Bluetooth beacon device via the mobile phone.
  • the terminal device can interact with the signal broadcasting device through a Bluetooth connection, and send a time interval update message to the signal broadcasting device through Bluetooth communication.
  • the terminal device in one or more embodiments of the present specification sends a time interval update message to the signal broadcasting device, it may also perform encryption processing on it. Then, if the terminal device detects that the distance signal broadcasting device is within a preset range, the terminal device sends a time interval update message to the signal broadcasting device.
  • the terminal device detects that the distance signal broadcasting device is a When the range is set, a low-power Bluetooth connection is established with the signal broadcasting device; then, the terminal device encrypts the time interval update message with the AES key corresponding to the signal broadcasting device; finally, the terminal device updates the encrypted time interval The message is sent to the signal broadcast equipment.
  • the signal broadcast device may first receive the time interval update message from the terminal device; then, the signal broadcast device passes the time interval update message through The AES key corresponding to the signal broadcast device is decrypted; finally, if the device identification information contained in the decrypted time interval update message passes verification, the signal broadcast device may update the third in the message based on the decrypted time interval Frequency and fourth frequency, update the frequency of broadcasting the wake-up message and the frequency of broadcasting the encrypted marketing message.
  • the signal broadcasting device may also reserve its device identifier for checking whether the time interval update message is used to change the time interval of the signal broadcasting device.
  • the device identification information included in the subsequent time interval update message passes the verification, and the signal broadcasting device may update the third frequency and the fourth frequency in the message based on the decrypted time interval, and update the frequency of the broadcast wake-up message and the broadcast encrypted information.
  • the frequency of the marketing message may also reserve its device identifier for checking whether the time interval update message is used to change the time interval of the signal broadcasting device.
  • the device identification information included in the subsequent time interval update message passes the verification, and the signal broadcasting device may update the third frequency and the fourth frequency in the message based on the decrypted time interval, and update the frequency of the broadcast wake-up message and the broadcast encrypted information.
  • the frequency of the marketing message may also reserve its device identifier for checking whether the time interval update message is used to change the time interval of the signal broadcasting device.
  • the device identification information included in the subsequent time interval update message passes
  • the signal broadcasting device may first obtain the device identification information contained in the decrypted time interval update message; then, if the device identification information and the reserved device identification information match, the signal broadcasting device is based on The decrypted time interval updates the third frequency and the fourth frequency in the message, updates the frequency of broadcasting the wake-up message and the frequency of broadcasting the encrypted marketing message; wherein the reserved device identification information is a terminal that matches the signal broadcasting device Device identification information for the device.
  • a schematic diagram of an application of an update interval in a dynamic method provided by one or more embodiments of the present specification is applied to an actual scenario.
  • a cloud server calculates a Bluetooth that requires an update interval.
  • the mobile phone enters the preset range of the Bluetooth beacon device again, it will automatically update the time interval.
  • the message is sent to the Bluetooth beacon device.
  • Figure 4 (b) when the Bluetooth beacon device receives the time interval update message, it will decrypt and verify the time interval update message, and update its time interval after the verification passes; as shown in Figure 4 (b).
  • the Bluetooth beacon device After the Bluetooth beacon device updates its time interval, since the Bluetooth beacon device establishes a low-power Bluetooth connection, the Bluetooth beacon device cannot broadcast wake-up messages and marketing messages to mobile phones within a preset range. Therefore, in order to prevent the specified application in the mobile phone located within the preset range of the Bluetooth beacon device from being closed, you can The mobile phone within the preset range of the Yabecon device broadcasts a wake-up message.
  • the data of the first broadcast packet needs to be individually encrypted, and the signal broadcast device first verifies the data segment of the broadcast packet to decrypt Whether it is the MAC address of the signal broadcasting device + timestamp. If it is wrong, it is considered that the subsequent broadcast packet is also wrong. It actively disconnects the Bluetooth low energy connection and refuses to send the device that establishes a Bluetooth low energy connection with the signal broadcasting device. Follow-up data, waiting for other devices to connect themselves to update their time interval.
  • the marketing message is encrypted and decrypted, and the time interval is updated.
  • Messages can be encrypted and decrypted using asymmetric keys.
  • the specified application when a specified application in a terminal device is in a closed state, the specified application can be awakened based on a received wake-up message, and after the specified application is awakened, an encrypted marketing broadcast is broadcast by a signal broadcasting device Message, and when it is determined that the category of the encrypted marketing message is a preset category, the encrypted marketing message is sent to a marketing verification device for verification, and the marketing verification device determines that the encrypted marketing message is collated. When the verification is passed, the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information may be delivered to the terminal device.
  • the user when a user enters a store or a mall, the user can wake up a specific application in the user's terminal device by using a wake-up message broadcast by a signal broadcasting device set in the store or the mall, and can receive a signal broadcast after waking up the specified application
  • the marketing message broadcast by the device enables users to obtain preferential activities in stores or malls in a timely manner without asking shop assistants.
  • FIG. 6 is a schematic structural diagram of a moving pin system 600 provided in this specification. Please refer to FIG. 6.
  • the moving pin system 600 may include a signal broadcasting device 601, a terminal device 602, and a marketing message checking device 603, where:
  • the signal broadcasting device 601 broadcasts a wake-up message to a preset range, where the wake-up message is used to wake up the designated application when the designated application in the terminal device is in a closed state, and broadcast the encrypted Marketing information
  • the terminal device 602 receives a wake-up message broadcasted by the signal broadcasting device to a preset range, and the wake-up message is used to wake up the designated application when the designated application in the terminal device is closed; and receiving the signal broadcast Encrypted marketing information broadcasted by the device to the preset range, the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information; if the terminal device determines the encrypted marketing information
  • the category of the marketing message is a preset category, and the terminal device sends the encrypted marketing message to a marketing message verification device for verification;
  • the marketing message checking device 603 receives the encrypted marketing message. If the marketing message checking device passes the encrypted marketing message check, the marketing message checking device checks the encrypted marketing message. The merchant information in the marketing message and the marketing activity information corresponding to the merchant information are delivered to the terminal device.
  • the terminal device 602 wakes up the designated application based on the wake-up message
  • the terminal device 602 listens to a message broadcast by the signal broadcasting device 601 through the designated application.
  • the terminal device 602 is configured to:
  • the terminal device 602 sends the encrypted marketing message to a marketing message verification device for verification.
  • the marketing message verification device 603 is configured to:
  • the marketing message checking device 603 obtains the signal broadcasting equipment identifier included in the encrypted marketing message;
  • the marketing message checking device 603 checks the encrypted marketing message based on the signal broadcast equipment identifier included in the encrypted marketing message;
  • the marketing message verification device 603 compares the merchant information in the encrypted marketing message with the information corresponding to the merchant information.
  • the marketing activity information is delivered to the terminal device.
  • the marketing message verification device 603 is configured to:
  • the marketing message verification device 603 decrypts the encrypted marketing message based on the AES key corresponding to the signal broadcast equipment identifier included in the encrypted marketing message to obtain the encrypted marketing message.
  • the marketing message checking device 603 determines that the encrypted marketing message check passes.
  • the marketing message verification device 603 is configured to:
  • the marketing message checking device 603 determines, based on the first time point and the second time point, the first number of times the terminal device receives the wake-up message within a preset time period, and The second number of encrypted marketing messages;
  • the marketing message checking device 603 sends a time interval update message to the terminal device 602 based on the first and second times,
  • the time interval update message includes a third frequency for broadcasting the wake-up message and a fourth frequency for broadcasting the encrypted marketing message.
  • the terminal device 602 is configured to:
  • the terminal device 602 If the terminal device 602 detects that it is within a preset range from the signal broadcasting device 601, it sends the time interval update message to the signal broadcasting device 601.
  • the terminal device 602 if the terminal device 602 detects that the signal broadcasting device 601 is within a preset range, it establishes a low-power Bluetooth connection with the signal broadcasting device 601;
  • the terminal device 602 encrypts the time interval update message by using an AES key corresponding to the signal broadcasting device 601;
  • the terminal device 602 sends the encrypted time interval update message to the signal broadcasting device.
  • the signal broadcasting device 601 the signal broadcasting device 601
  • the signal broadcasting device 601 decrypts the time interval update message by using an AES key corresponding to the signal broadcasting device 601;
  • the signal broadcast device 601 updates the third frequency and the fourth frequency in the decrypted time interval update message. Updating the frequency of broadcasting the wake-up message and the frequency of broadcasting the encrypted marketing message.
  • the signal broadcasting device 601 the signal broadcasting device 601
  • the signal broadcasting device 601 updates the broadcasting station based on the third frequency and the fourth frequency in the decrypted time interval update message.
  • the reserved device identification information is device identification information of a terminal device that matches the signal broadcasting device.
  • the moving pin system 600 can implement the methods of the method embodiments in FIG. 1 to FIG. 5. For details, reference may be made to the moving pin method in the embodiment shown in FIGS. 1 to 5, and details are not described herein again.
  • FIG. 7 is a schematic structural diagram of a signal broadcasting device 700 provided in this specification.
  • the signal broadcasting device 700 may include a first broadcasting unit 701 and a second broadcasting unit 702, where:
  • a first broadcasting unit 701 which broadcasts a wake-up message to a preset range, where the wake-up message is used to wake up the designated application when the designated application in the terminal device is in a closed state;
  • the second broadcasting unit 702 broadcasts the encrypted marketing information to the preset range.
  • the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information.
  • the signal broadcasting device 700 further includes:
  • the decryption unit 704 decrypts the time interval update message by using an AES key corresponding to the signal broadcasting device;
  • the updating unit 705 if the device identification information included in the decrypted time interval update message passes the verification, updates the updated frequency based on the third frequency and the fourth frequency in the decrypted time interval update message. A frequency of broadcasting the wake-up message and a frequency of broadcasting the encrypted marketing message.
  • the update unit 705 the update unit 705,
  • the signal broadcasting device updates the third frequency and the fourth frequency in the update time interval update message, and broadcasts the update The frequency of the wake-up message and the frequency of broadcasting the encrypted marketing message;
  • the reserved device identification information is device identification information of a terminal device that matches the signal broadcasting device.
  • the signal broadcasting device 700 can implement the methods in the method embodiments in FIG. 1 to FIG. 5. For details, refer to the moving pin method in the embodiment shown in FIG. 1 to FIG. 5, and details are not described herein again.
  • FIG. 8 is a schematic structural diagram of a terminal device 800 provided in this specification.
  • the terminal device 800 may include a first receiving unit 801, a second receiving unit 802, and a sending unit 803, where:
  • a first receiving unit 801 receiving a wake-up message broadcasted by a signal broadcasting device to a preset range, the wake-up message being used to wake up the designated application when the designated application in the terminal device is in a closed state;
  • the second receiving unit 802 receives encrypted marketing information broadcasted by the signal broadcasting device to the preset range, and the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information;
  • the sending unit 803 if the terminal device determines that the category of the encrypted marketing message is a preset category, the terminal device sends the encrypted marketing message to a marketing message verification device for verification.
  • the terminal device 800 further includes:
  • the wake-up unit 804 if the designated application in the terminal device is in a closed state, wake up the designated application based on the wake-up message;
  • the monitoring unit 805 monitors a message broadcast by the signal broadcasting device through the designated application.
  • the encrypted marketing message is sent to a marketing message verification device for verification.
  • the terminal device 800 further includes:
  • the first sending unit 807 sends the time interval update message to the signal broadcasting device if it is detected that the signal broadcasting device is within a preset range.
  • the first sending unit 807 the first sending unit 807
  • the terminal device If the terminal device detects that the signal broadcasting device is within a preset range, establishing a low-power Bluetooth connection with the signal broadcasting device;
  • the terminal device encrypts the time interval update message with an AES key corresponding to the signal broadcasting device
  • the terminal device sends the encrypted time interval update message to the signal broadcasting device.
  • the terminal device 800 can implement the methods in the method embodiments in FIG. 1 to FIG. 5. For details, refer to the moving pin method in the embodiment shown in FIG. 1 to FIG. 5, and details are not described herein again.
  • FIG. 9 is a schematic structural diagram of a marketing message verification apparatus 900 provided in this specification.
  • the marketing message verification device 900 may include a receiving unit 901 and a sending unit 902, where:
  • the receiving unit 901 receives an encrypted marketing message
  • the sending unit 902 sends the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information to the terminal device if the encrypted marketing message passes the verification.
  • the sending unit 902 the sending unit 902
  • the information category identifier matches the information category identifier of the preset category, obtaining a signal broadcasting device identifier included in the encrypted marketing message;
  • the marketing message verification device sends the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information to the terminal. device.
  • the sending unit 902 the sending unit 902
  • the marketing message verification device 900 further includes:
  • the monitoring unit 903 monitors a log reported by the terminal device.
  • the log reported by the terminal device includes a first time point when the wake-up message is received and a second time point when the encrypted marketing message is received;
  • the determining unit 804 determines, based on the first time point and the second time point, a first number of times that the terminal device receives the wake-up message within a preset time period, and receives the encrypted The second number of marketing messages;
  • the first sending unit 805 if a ratio of the first number of times to a sum of the first number of times and the second number of times is less than or equal to a first preset threshold, or the second number of times and the first number of times And the ratio of the number of times and the sum of the second times is less than or equal to a second preset threshold, based on the first times and the second times, sending a time interval update message to the terminal device, the time The interval update message includes a third frequency for broadcasting the wake-up message and a fourth frequency for broadcasting the encrypted marketing message.
  • the marketing message checking device 900 can implement the method embodiment in the method embodiments shown in FIG. 1 to FIG. 5. For details, refer to the moving pin method in the embodiment shown in FIG. 1 to FIG. 5, and details are not described herein again.
  • FIG. 10 is a schematic structural diagram of an electronic device according to an embodiment of the present specification. Please refer to FIG. 10.
  • the electronic device includes a processor, and optionally also includes an internal bus, a network interface, and a memory.
  • the memory may include a memory, such as a high-speed random access memory (Random-Access Memory, RAM), and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.
  • RAM random access memory
  • non-volatile memory non-volatile memory
  • the electronic device may also include hardware required for other services.
  • the processor, network interface and memory can be connected to each other through an internal bus, which can be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, or an EISA (Extended Industry Standard Architecture (Extended Industry Standard Architecture) bus and so on.
  • the bus can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only a two-way arrow is used in FIG. 10, but it does not mean that there is only one bus or one type of bus.
  • the program may include program code, where the program code includes a computer operation instruction.
  • the memory may include memory and non-volatile memory, and provide instructions and data to the processor.
  • the processor reads the corresponding computer program from the non-volatile memory into the memory and then runs it to form a signal broadcasting device on a logical level.
  • the processor executes the program stored in the memory and is specifically used to perform the following operations:
  • the encrypted marketing information is broadcast to the preset range, and the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information.
  • the above-mentioned moving pin method disclosed in the embodiments shown in FIG. 1 to FIG. 5 of the present specification may be applied to a processor or implemented by a processor.
  • the processor may be an integrated circuit chip with signal processing capabilities.
  • each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software.
  • the aforementioned processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc .; it may also be a digital signal processor (DSP), special integration Circuit (Application Specific Integrated Circuit, ASIC), Field Programmable Gate Array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
  • DSP digital signal processor
  • ASIC Application Specific Integrated Circuit
  • FPGA Field-Programmable Gate Array
  • a general-purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
  • the steps of the method disclosed in combination with one or more embodiments of the present specification may be directly embodied as being executed by a hardware decoding processor, or may be executed and completed by using a combination of hardware and software modules in the decoding processor.
  • the software module may be located in a mature storage medium such as a random access memory, a flash memory, a read-only memory, a programmable read-only memory, or an electrically erasable programmable memory, a register, and the like.
  • the storage medium is located in a memory, and the processor reads the information in the memory and completes the steps of the foregoing method in combination with its hardware.
  • the electronic device can also execute the moving pin method of FIGS. 1 to 5, which is not described in this specification.
  • the electronic device in this specification does not exclude other implementations, such as logic devices or a combination of software and hardware, etc.
  • the execution body of the following processing flow is not limited to each logical unit. It can also be a hardware or logic device.
  • FIG. 11 is a schematic structural diagram of an electronic device according to an embodiment of the present specification. Please refer to FIG. 11.
  • the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory.
  • the memory may include a memory, such as a high-speed random access memory (Random-Access Memory, RAM), and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.
  • RAM random access memory
  • non-volatile memory such as at least one disk memory.
  • the electronic device may also include hardware required for other services.
  • the processor, network interface and memory can be connected to each other through an internal bus, which can be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, or an EISA (Extended Industry Standard Architecture (Extended Industry Standard Architecture) bus and so on.
  • the bus can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only one bidirectional arrow is used in FIG. 11, but it does not mean that there is only one bus or one type of bus.
  • the program may include program code, where the program code includes a computer operation instruction.
  • the memory may include memory and non-volatile memory, and provide instructions and data to the processor.
  • the processor reads the corresponding computer program from the non-volatile memory into the memory and then runs it to form a terminal device on a logical level.
  • the processor executes a program stored in the memory, and is specifically used to perform the following operations:
  • the encrypted marketing message includes merchant information and marketing activity information corresponding to the merchant information
  • the terminal device determines that the category of the encrypted marketing message is a preset category, the terminal device sends the encrypted marketing message to a marketing message verification device for verification.
  • the above-mentioned moving pin method disclosed in the embodiments shown in FIG. 1 to FIG. 5 of the present specification may be applied to a processor or implemented by a processor.
  • the processor may be an integrated circuit chip with signal processing capabilities.
  • each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software.
  • the aforementioned processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc .; it may also be a digital signal processor (DSP), special integration Circuit (Application Specific Integrated Circuit, ASIC), Field Programmable Gate Array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
  • DSP digital signal processor
  • ASIC Application Specific Integrated Circuit
  • FPGA Field-Programmable Gate Array
  • a general-purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
  • the steps of the method disclosed in combination with one or more embodiments of the present specification may be directly embodied as being executed by a hardware decoding processor, or may be executed and completed by using a combination of hardware and software modules in the decoding processor.
  • the software module may be located in a mature storage medium such as a random access memory, a flash memory, a read-only memory, a programmable read-only memory, or an electrically erasable programmable memory, a register, and the like.
  • the storage medium is located in a memory, and the processor reads the information in the memory and completes the steps of the foregoing method in combination with its hardware.
  • the electronic device can also execute the moving pin method of FIGS. 1 to 5, which is not described in this specification.
  • the electronic device in this specification does not exclude other implementations, such as logic devices or a combination of software and hardware, etc.
  • the execution body of the following processing flow is not limited to each logical unit. It can also be a hardware or logic device.
  • FIG. 12 is a schematic structural diagram of an electronic device according to an embodiment of the present specification. Please refer to FIG. 12.
  • the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory.
  • the memory may include a memory, such as a high-speed random access memory (Random-Access Memory, RAM), and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.
  • RAM random access memory
  • non-volatile memory such as at least one disk memory.
  • the electronic device may also include hardware required for other services.
  • the processor, network interface and memory can be connected to each other through an internal bus, which can be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, or an EISA (Extended Industry Standard Architecture (Extended Industry Standard Architecture) bus and so on.
  • the bus can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only a two-way arrow is used in FIG. 12, but it does not mean that there is only one bus or one type of bus.
  • the program may include program code, where the program code includes a computer operation instruction.
  • the memory may include memory and non-volatile memory, and provide instructions and data to the processor.
  • the processor reads the corresponding computer program from the non-volatile memory into the memory and then runs it to form a signal broadcasting device on a logical level.
  • the processor executes a program stored in the memory, and is specifically used to perform the following operations:
  • the merchant information in the encrypted marketing message and the marketing activity information corresponding to the merchant information are delivered to the terminal device.
  • the above-mentioned moving pin method disclosed in the embodiments shown in FIG. 1 to FIG. 5 of the present specification may be applied to a processor or implemented by a processor.
  • the processor may be an integrated circuit chip with signal processing capabilities.
  • each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software.
  • the aforementioned processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc .; it may also be a digital signal processor (DSP), special integration Circuit (Application Specific Integrated Circuit, ASIC), Field Programmable Gate Array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
  • DSP digital signal processor
  • ASIC Application Specific Integrated Circuit
  • FPGA Field-Programmable Gate Array
  • a general-purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
  • the steps of the method disclosed in combination with one or more embodiments of the present specification may be directly embodied as being executed by a hardware decoding processor, or may be executed and completed by using a combination of hardware and software modules in the decoding processor.
  • the software module may be located in a mature storage medium such as a random access memory, a flash memory, a read-only memory, a programmable read-only memory, or an electrically erasable programmable memory, a register, and the like.
  • the storage medium is located in a memory, and the processor reads the information in the memory and completes the steps of the foregoing method in combination with its hardware.
  • the electronic device can also execute the moving pin method of FIGS. 1 to 5, which is not described in this specification.
  • the electronic device in this specification does not exclude other implementations, such as logic devices or a combination of software and hardware, etc.
  • the execution body of the following processing flow is not limited to each logical unit. It can also be a hardware or logic device.
  • the system, device, module, or unit described in the foregoing embodiments may be specifically implemented by a computer chip or entity, or a product with a certain function.
  • a typical implementation device is a computer.
  • the computer may be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or A combination of any of these devices.
  • Computer-readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information can be stored by any method or technology.
  • Information may be computer-readable instructions, data structures, modules of a program, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), and read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, read-only disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission media may be used to store information that can be accessed by computing devices.
  • computer-readable media does not include temporary computer-readable media, such as modulated data signals and carrier waves.

Abstract

本申请公开了一种动销方法、装置及电子设备，该方法包括：终端设备接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；所述终端设备接收所述信号广播设备向所述预设范围内广播的加密后的营销信息；若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验；若所述营销消息校验装置对所述加密后的营销消息校验通过，则所述营销消息校验装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。

Description

一种动销方法、装置及电子设备 技术领域
本申请涉及计算机技术领域，尤其涉及一种动销方法、装置及电子设备。
背景技术
为了促进消费者的消费，提高竞争水平，许多实体商户和大型商场都会不定期推出一些优惠活动，以吸引更多的消费者进行消费。而消费者在线下到实体商户或者大型商场进行购物消费时，往往也比较关注想要消费的商户或商场是否有优惠活动。
目前，消费者获取商户或商场的优惠活动的方式往往有以下两种：第一种方式，为了便于消费者及时获取到实体店铺或商场的优惠活动，很多品牌店铺或者大型商场通常通过将最新的优惠活动以短消息或者订阅号消息的形式，发送给这些品牌店铺或者大型商场的会员；第二种方式，消费者也可以通过询问店员或者通过店铺或者商场的线下宣传活动等方式，来了解其最新的优惠活动。
然而，上述第一种方式中，只有在实体商户或商场中注册了会员的消费者才能接收到这些有关优惠活动的消息，且若消费者注册了多家商户或商场的会员，则可能在同一时间段(比如圣诞节、元旦)接收到多个商户或商场的优惠活动的消息，从而导致消费者会混淆不同商户或商场的优惠活动；而上述第二种方式中，则需要消费者亲自询问店员或看到商场的线下宣传活动才能了解到其最新的优惠活动。
发明内容
本申请实施例提供了一种动销方法、装置及电子设备，以解决现有技术中消费者获取商户或商场的最新优惠活动的方法不够优化的问题。
为解决上述技术问题，本申请实施例是这样实现的：
第一方面，提出了一种动销方法，包括：
终端设备接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
所述终端设备接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验；
若所述营销消息校验装置对所述加密后的营销消息校验通过，则所述营销消息校验装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。
第二方面，提出了一种动销系统，包括：
信号广播设备，向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用，以及向所述预设范围广播加密后的营销信息；
终端设备，接收所述信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；以及接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验；
所述营销消息校验装置接收所述加密后的营销消息，若所述营销消息校验装置对所述加密后的营销消息校验通过，则所述营销消息校验装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。
第三方面，提出了一种信号广播设备，包括：
第一广播单元，向预设范围广播的唤醒消息，所述唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
第二广播单元，向所述预设范围广播加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息。
第四方面，提出了一种终端设备，包括：
第一接收单元，接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
第二接收单元，接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
发送单元，若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
第五方面，提出了一种营销消息校验装置，包括：
接收单元，接收加密后的营销消息；
发送单元，若对所述加密后的营销消息校验通过，则将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至终端设备。
第六方面，提出了一种电子设备，该电子设备包括：
处理器；以及
被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
向预设范围广播的唤醒消息，所述唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
向所述预设范围广播加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息。
第七方面，提出了一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
向预设范围广播的唤醒消息，所述唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
向所述预设范围广播加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息。
第八方面，提出了一种电子设备，该电子设备包括：
处理器；以及
被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
第九方面，提出了一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
第十方面，提出了一种电子设备，该电子设备包括：
处理器；以及
被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
接收加密后的营销消息；
若对所述加密后的营销消息校验通过，则将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至终端设备。
第十一方面，提出了一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
接收加密后的营销消息；
若对所述加密后的营销消息校验通过，则将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至终端设备。
本申请实施例采用上述技术方案至少可以达到下述技术效果：
通过本申请实施例提供的方法，能够在终端设备中的指定应用处于关闭状态时基于接收到的唤醒消息唤醒该指定应用，并在唤醒该指定应用之后，接收信号广播设备广播的加密后的营销消息，并在确定该加密后的营销消息的类别为预设类别时，将该加密后的营销消息发送至营销校验装置进行校验，该营销校验装置在确定该加密后的营销消息校验通过时，则可以将该加密后的营销消息中的商户信息以及商户信息对应的营销活动信息下发至终端设备。这样当用户进入店铺或者商场时，便可以通过设置于店铺或商场中的信号广播设备广播的唤醒消息来唤醒用户的终端设备中的指定应用，并在唤醒该指定应用后，能够接收到信号广播设备广播的营销消息，使得用户无需询问店员便可以及时获取店铺或商场的优惠活动。
附图说明
此处所说明的附图用来提供对本申请的进一步理解，构成本申请的一部分，本申请的示意性实施例及其说明用于解释本申请，并不构成对本申请的不当限定。在附图中：
图1为本说明书一个实施例提供的一种动销方法的实现流程示意图；
图2为本说明书一个实施例提供的动销方法应用在实际场景中的示意图；
图3为本说明书一个实施例提供的动销方法应用在另一种实际场景中的实现流程示意图；
图4为本说明书一个实施例提供的动销方法中更新时间间隔应用在实际场景中的示意图；
图5为本说明书一个实施例提供的动销方法中信号广播设备广播的数据包结构示意图；
图6为本说明书一个实施例提供的一种动销系统的结构示意图；
图7为本说明书一个实施例提供的一种信号广播设备的结构示意图；
图8为本说明书一个实施例提供的一种终端设备的结构示意图；
图9为本说明书一个实施例提供的一种营销消息校验装置的结构示意图；
图10为本说明书一个实施例提供的一种电子设备的结构示意图；
图11为本说明书一个实施例提供的又一种电子设备的结构示意图；
图12为本说明书一个实施例提供的再一种电子设备的结构示意图。
具体实施方式
为使本申请的目的、技术方案和优点更加清楚，下面将结合本申请具体实施例及相应的附图对本申请技术方案进行清楚、完整地描述。显然，所描述的实施例仅是本申请一部分实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本申请保护的范围。
以下结合附图，详细说明本申请各实施例提供的技术方案。
为解决现有技术中消费者获取商户或商场的最新优惠活动的方法不够优化的问题，本说明书实施例提供一种动销方法。
动销，即拉动销售，指在营销的渠道终端，通过一系列的营销组合手段，提高单店/单点销售业绩的方式。
本说明书实施例提供的动销方法涉及信号广播设备、终端设备以及营销消息校验装置三侧设备之间的交互。其中，信号广播设备在实际应用场景中可以是蓝牙beacon设备，终端设备可以包括手机、平板电脑、智能手环等便于用户携带的智能终端设备中的至少一种，营销消息校验装置可以是云端服务器等后台服务器设备。如图2所示，为本说明书提供的动销方法应用在实际场景中的示意图，包括蓝牙beacon设备、手机和云端服务器，其中蓝牙beacon设备向预设范围内的手机等终端设备发送低能耗蓝牙(Bluetooth Low Energy，BLE)广播。
具体地，本说明书一个或多个实施例提供的一种动销方法的实现流程示意图如图1所示，包括：
步骤110，终端设备接收信号广播设备向预设范围广播的唤醒消息，唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒指定应用；
应理解，随着终端设备以及移动互联网技术的快速发展，用户选择安装在终端设备终端中的应用也越来越多，当终端设备中的多个应用被用户开启之后，终端设备的系统为了节省耗电或者不影响用户正在使用的应用的运行，往往会杀死一些长时间未使用的应用的进程，即关闭一些被用户打开后但长时间未使用的应用。在这种情况下，本说明书实施例中用于接收信号广播设备广播消息的指定应用也可能会被关闭。
为了避免该指定应用被关闭后无法及时接收到信号广播设备广播的消息，本说明书实施例中的信号广播设备可以周期性地向预设范围内的终端设备广播唤醒消息，该唤醒 消息用于在终端设备中的指定应用处于关闭状态时唤醒该指定应用。以信号广播设备为蓝牙beacon设备为例，该蓝牙beacon设备向预设范围内广播的唤醒消息可以是具有固定结构的beacon信号。
需要说明的是，为了避免不法分子利用蓝牙beacon设备等信号广播设备向用户广播一些非法消息，比如一些非法广告，非法言论等信息，本说明书一个或多个实施例中的信号广播设备和终端设备之间存在预设的对应关系，即只有与终端设备之间有预设的对应关系的信号广播设备向预设范围内广播的消息才能被该终端设备监听并接收到。
步骤120，终端设备接收信号广播设备向预设范围内广播的加密后的营销信息，该加密后的营销消息中包括商户信息以及与商户信息对应的营销活动信息；
为了避免终端设备的指定应用被系统关闭，而无法接收到信号广播设备广播的营销消息，本说明书一个或多个实施例在终端设备接收信号广播设备向预设范围广播的唤醒消息之后，首先，若终端设备中的指定应用处于关闭状态，则该终端设备基于唤醒消息唤醒指定应用；然后，该终端设备通过指定应用对信号广播设备广播的消息进行监听。
在终端设备通过指定应用对信号广播设备广播的消息进行监听的过程中，若信号广播设备向预设范围内的终端设备广播加密后的营销消息，且该终端设备处于该信号广播设备的预设范围内时，该终端设备则可以接收到该加密后的营销消息。为了提高营销消息的安全级别，避免终端设备接收到非法的营销消息，信号广播设备向预设范围内的终端设备广播的营销消息为经过加密处理的营销消息，该营销消息可以以动态变化的beacon信号形式广播给预设范围内的终端设备。为了降低信号广播设备的计算量，减少信号广播设备的耗电，增加信号广播设备的电池使用时间，对营销消息的加密频率可以动态改变，比如可以在某一预设时间段内每秒钟对营销消息加密一次，且接下来的一秒内均使用上一次加密后的营销消息，而在另一预设时间段内每两秒钟对营销消息加密一次，且接下来的两秒内均使用上一次加密后的营销消息。
其中，营销消息中包括的商户信息对应的营销活动信息可以包括商户提供的奖励金和优惠券，等用于激励用户进行消费的营销活动信息。
步骤130，若终端设备确定加密后的营销消息的类别为预设类别，则终端设备将加密后的营销消息发送至营销消息校验装置进行校验；
为了避免营销消息校验装置处理的数据过多，进而减轻营销消息校验装置的处理压力，本说明书一个或多个实施例中的终端设备在接收到加密后的营销消息可以基于加密 后的营销消息的类别标识对其进行初步筛选，并将初步筛选通过的加密后的营销消息发送至营销消息校验装置以进行进一步地校验。那么，若终端设备确定加密后的营销消息的类别为预设类别，则该终端设备将加密后的营销消息发送至营销消息校验装置进行校验，具体则可以首先，终端设备获取加密后的营销消息中的信息类别标识；然后，若信息类别标识与预设类别的信息类别标识相匹配，则终端设备将加密后的营销消息发送至营销消息校验装置进行校验。
步骤140，若营销消息校验装置对加密后的营销消息校验通过，则营销消息校验装置将加密后的营销消息中的商户信息以及与商户信息对应的营销活动信息下发至终端设备。
为了提高营销消息的安全级别，保障用户的权益，承载加密后的营销消息的数据包中除了包括上述类别标识以外，还可以包括广播该加密后的营销消息的信号广播设备的设备标识、广播该加密后的营销消息的信号广播设备的物理地址(即MAC地址)、以及广播该加密后的营销消息的时间戳。其中，为了避免该营销消息被不法分子恶意破解并获取，广播该加密后的营销消息的信号广播设备的物理地址、以及广播该加密后的营销消息的时间戳，可以通过密钥进行加密处理。
图5为本说明书一个或多个实施例提供的承载唤醒消息或者加密后的营销消息的数据包的结构示意图，如图5所示，该数据包最多有37个字节的数据信息。当图5所示的数据包为承载加密后的营销消息的结构示意图时，在该数据包的数据信息部分可以包括4字节的类别标识信息+3字节的信号广播设备的设备标识信息+6字节的MAC地址+8字节的时间戳。其中，MAC地址+时间戳可以使用与设备标识对应的AES密钥进行加密，AES加密(假设使用PKCS5/7的填充模式)后的密文长度＝(明文长度/16+1)*16＝(14/16+1)*16＝16，加上4字节的类别信息、3字节的设备ID，4+3+16＝23字节<37字节，可以通过BLE广播数据包的形式发送出去。
可选地，若营销消息校验装置对加密后的营销消息校验通过，则营销消息校验装置将加密后的营销消息中的商户信息以及与商户信息对应的营销活动信息下发至终端设备，则可以首先，营销消息校验装置获取加密后的营销消息中的信息类别标识；然后，若信息类别标识与预设类别的信息类别标识相匹配，则营销消息校验装置获取加密后的营销消息中包含的信号广播设备标识；营销消息校验装置再基于加密后的营销消息中包含的信号广播设备标识，对加密后的营销消息进行校验；最后，若营销消息校验装置对加密后的营销消息校验通过，则营销消息校验装置将加密后的营销消息中的商户信息以 及与商户信息对应的营销活动信息下发至终端设备。
可选地，营销消息校验装置基于加密后的营销消息中包含的信号广播设备标识，对加密后的营销消息进行校验，具体来说，首先，营销消息校验装置获取与加密后的营销消息中包含的信号广播设备标识对应的高级加密标准(Advanced Encryption Standard，AES)密钥、以及与加密后的营销消息中包含的信号广播设备标识对应的对照物理地址；然后，营销消息校验装置基于与加密后的营销消息中包含的信号广播设备标识对应的AES密钥，对加密后的营销消息进行解密，以获取加密后的营销消息中包含的时间戳以及广播加密后的营销消息的信号广播设备的物理地址；最后，若广播加密后的营销消息的信号广播设备的物理地址与对照物理地址相匹配，且时间戳与营销消息校验装置中当前的系统时间在同一预设时间段内，则营销消息校验装置确定加密后的营销消息校验通过。
如图2所示，当手机接收到的BLE广播为加密后的营销消息时，则可以首先基于该加密后的营销消息的类别标识对该加密后的营销消息进行初步筛选，并将筛选通过的加密后的营销消息发送至云端服务器进行校验，只有经过云端服务器校验通过的营销消息才会下发至手机端，手机端此时才能接收到营销消息中的奖励金、优惠券等营销活动消息。而若云端服务器没有校验通过的营销消息则会拒绝下发至手机端。
为了避免在一定时间段内，终端设备接收到信号广播设备广播的唤醒消息的次数与接收到信号广播设备广播的加密后的营销消息的次数之间不均衡，即可能会出现终端设备接收到信号广播设备广播的唤醒消息的次数在该时间段内过多或过少，或者终端设备接收到信号广播设备广播的加密后的营销消息的次数过多或过少，都可能会影响用户接收到营销消息的体验。
本说明书一个或多个实施例为了避免上述情况，营销消息校验装置还可以监测终端设备上报的日志，该终端设备上报的日志中包括接收到唤醒消息的第一时间点、以及接收到加密后的营销消息的第二时间点；然后，营销消息校验装置可以基于第一时间点和第二时间点，确定终端设备在预设时间段内接收到唤醒消息的第一次数、以及接收到加密后的营销消息的第二次数；若第一次数与第一次数和第二次数之和的比值小于或等于第一预设阈值，或者第二次数与第一次数和所述第二次数之和的比值小于或等于第二预设阈值，则营销消息校验装置可以基于第一次数和所述第二次数，向终端设备发送时间间隔更新消息。
其中，时间间隔更新消息中包括广播唤醒消息的第三频率和广播加密后的营销消息 的第四频率。该时间间隔更新消息用于信号广播设备更新其广播唤醒消息和广播加密后的影响消息的频率。
可选地，上述时间间隔更新消息可以通过终端设备发送给信号广播设备，具体来说，终端设备可以首先，接收时间间隔更新消息；然后，若终端设备检测到距离信号广播设备为预设范围内时，则将时间间隔更新消息发送至信号广播设备。
如图3所示，为本说明书提供的动销方法应用在另一种实际场景中的示意图，其中图3与图2区别在于，图3中添加了时间间隔更新消息的发送流程，如图3所示，云端服务器可以基于手机上传的日志来计算蓝牙beacon设备在预定时间段内广播唤醒消息和加密后的营销消息的次数，若确定蓝牙beacon设备广播唤醒消息和加密后的营销消息的时间间隔不均衡时，可以重新确定蓝牙beacon设备广播唤醒消息和加密后的营销消息的时间间隔，并将更新后的时间间隔经由手机发送至蓝牙beacon设备。
可选地，终端设备可以通过蓝牙连接与信号广播设备之间进行交互，并通过蓝牙通信将时间间隔更新消息发送至信号广播设备，此外，为了避免不法分子恶意更改信号广播设备广播唤醒消息和营销消息的频率，本说明书一个或多个实施例中的终端设备在向信号广播设备发送时间间隔更新消息时还可以对其进行加密处理。那么，若终端设备检测到距离信号广播设备为预设范围内时，则终端设备将时间间隔更新消息发送至信号广播设备，具体来说，可以首先，若终端设备检测到距离信号广播设备为预设范围内时，则与信号广播设备建立低功耗蓝牙连接；然后，终端设备将时间间隔更新消息通过与信号广播设备对应的AES密钥进行加密；最后，终端设备将加密后的时间间隔更新消息发送至信号广播设备。
可选地，在终端设备向预设范围内的信号广播设备发送时间间隔更新消息之后，信号广播设备可以首先接收来自终端设备的时间间隔更新消息；然后，该信号广播设备将时间间隔更新消息通过与该信号广播设备对应的AES密钥进行解密；最后，若解密后的时间间隔更新消息中包含的设备标识信息校验通过，则信号广播设备可以基于解密后的时间间隔更新消息中的第三频率和第四频率，更新广播唤醒消息的频率和广播加密后的营销消息的频率。
可选地，为了提高信号广播设备侧的安全级别，该信号广播设备中还可以预留其设备标识，用于校验时间间隔更新消息是否用于更改该信号广播设备的时间间隔，那么若解密后的时间间隔更新消息中包含的设备标识信息校验通过，则信号广播设备可以基于解密后的时间间隔更新消息中的第三频率和第四频率，更新广播唤醒消息的频率和广播 加密后的营销消息的频率，具体来说，信号广播设备可以首先获取解密后的时间间隔更新消息中包含的设备标识信息；然后，若设备标识信息和预留的设备标识信息相匹配，则信号广播设备基于解密后的时间间隔更新消息中的第三频率和第四频率，更新广播唤醒消息的频率和广播加密后的营销消息的频率；其中，预留的设备标识信息为与信号广播设备相匹配的终端设备的设备标识信息。
如图4所示，为本说明书一个或多个实施例提供的动销方法中更新时间间隔应用在实际场景中的示意图，如图4(a)所示，云端服务端计算了需要更新间隔的蓝牙beacon设备列表中，选择之前不止一次进入该蓝牙beacon设备范围内的用户，将时间间隔更新消息下发给手机，当手机再次进入蓝牙beacon设备的预设范围内时，则会自动把时间间隔更新消息发送蓝牙beacon设备；如图4(b)所示，当蓝牙beacon设备接收到时间间隔更新消息时，会对该时间间隔更新消息进行解密并验证，在验证通过之后更新其时间间隔；如图4(c)所示，在蓝牙beacon设备更新其时间间隔之后，由于在手机和蓝牙beacon设备建立低功耗蓝牙连接期间，蓝牙beacon设备无法向预设范围内的手机广播唤醒消息和营销消息，因此为避免位于蓝牙beacon设备预设范围内的手机中的指定应用被关闭，则可以向位于蓝牙beacon设备预设范围内的手机广播唤醒消息。
需要说明的是，为了减少恶意篡改的影响，任何其他设备与信号广播设备建立蓝牙低功耗连接后，第一个广播包的数据需要单独加密，信号广播设备先验证该广播包的数据段解密后是否为该信号广播设备的MAC地址+时间戳，如果错误，则认为后面的广播包也错了，主动断开蓝牙低功耗连接，拒绝与信号广播设备建立蓝牙低功耗连接的设备发送的后续数据，等待其他设备连接自己更新其时间间隔。
需要说明的是，为了提高信号广播设备、终端设备以及营销消息校验装置之间进行交互时的安全级别，本说明书一个或多个实施例中，对营销消息的加密和解密以及对时间间隔更新消息的加密和解密可以采用非对称密钥。
通过本申请实施例提供的方法，能够在终端设备中的指定应用处于关闭状态时基于接收到的唤醒消息唤醒该指定应用，并在唤醒该指定应用之后，接收信号广播设备广播的加密后的营销消息，并在确定该加密后的营销消息的类别为预设类别时，将该加密后的营销消息发送至营销校验装置进行校验，该营销校验装置在确定该加密后的营销消息校验通过时，则可以将该加密后的营销消息中的商户信息以及商户信息对应的营销活动信息下发至终端设备。这样当用户进入店铺或者商场时，便可以通过设置于店铺或商场中的信号广播设备广播的唤醒消息来唤醒用户的终端设备中的指定应用，并在唤醒 该指定应用后，能够接收到信号广播设备广播的营销消息，使得用户无需询问店员便可以及时获取店铺或商场的优惠活动。
图6是本说明书提供的动销系统600的结构示意图。请参考图6，在一种软件实施方式中，动销系统600可包括信号广播设备601、终端设备602和营销消息校验装置603，其中：
信号广播设备601，向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用，以及向所述预设范围广播加密后的营销信息；
终端设备602，接收所述信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；以及接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验；
营销消息校验装置603，接收所述加密后的营销消息，若所述营销消息校验装置对所述加密后的营销消息校验通过，则所述营销消息校验装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。
可选地，在一种实施方式中，
若所述终端设备602中的所述指定应用处于关闭状态，则所述终端设备602基于所述唤醒消息唤醒所述指定应用；
所述终端设备602通过所述指定应用对所述信号广播设备601广播的消息进行监听。
可选地，在一种实施方式中，所述终端设备602，
获取所述加密后的营销消息中的信息类别标识；
若所述信息类别标识与所述预设类别的信息类别标识相匹配，则所述终端设备602将所述加密后的营销消息发送至营销消息校验装置进行校验。
可选地，在一种实施方式中，所述营销消息校验装置603，
获取所述加密后的营销消息中的信息类别标识；
若所述信息类别标识与所述预设类别的信息类别标识相匹配，则所述营销消息校验装置603获取所述加密后的营销消息中包含的信号广播设备标识；
所述营销消息校验装置603基于所述加密后的营销消息中包含的信号广播设备标识，对所述加密后的营销消息进行校验；
若所述营销消息校验装置603对所述加密后的营销消息校验通过，则所述营销消息校验装置603将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。
可选地，在一种实施方式中，所述营销消息校验装置603，
获取与所述加密后的营销消息中包含的信号广播设备标识对应的高级加密标准AES密钥、以及与所述加密后的营销消息中包含的信号广播设备标识对应的对照物理地址；
所述营销消息校验装置603，基于与所述加密后的营销消息中包含的信号广播设备标识对应的AES密钥，对所述加密后的营销消息进行解密，以获取所述加密后的营销消息中包含的时间戳以及广播所述加密后的营销消息的信号广播设备的物理地址；
若广播所述加密后的营销消息的信号广播设备的物理地址与所述对照物理地址相匹配，且所述时间戳与所述营销消息校验装置中当前的系统时间在同一预设时间段内，则所述营销消息校验装置603确定所述加密后的营销消息校验通过。
可选地，在一种实施方式中，所述营销消息校验装置603，
监测所述终端设备上报的日志，所述终端设备上报的日志中包括接收到所述唤醒消息的第一时间点、以及接收到所述加密后的营销消息的第二时间点；
所述营销消息校验装置603基于所述第一时间点和所述第二时间点，确定所述终端设备在预设时间段内接收到所述唤醒消息的第一次数、以及接收到所述加密后的营销消息的第二次数；
若所述第一次数与所述第一次数和所述第二次数之和的比值小于或等于第一预设阈值，或者所述第二次数与所述第一次数和所述第二次数之和的比值小于或等于第二预设阈值，则所述营销消息校验装置603基于所述第一次数和所述第二次数，向所述终端设备602发送时间间隔更新消息，所述时间间隔更新消息中包括广播所述唤醒消息的第三频率和广播所述加密后的营销消息的第四频率。
可选地，在一种实施方式中，所述终端设备602，
接收所述时间间隔更新消息；
若所述终端设备602检测到距离所述信号广播设备601为预设范围内时，则将所述时间间隔更新消息发送至所述信号广播设备601。
可选地，在一种实施方式中，若所述终端设备602检测到距离所述信号广播设备601为预设范围内时，则与所述信号广播设备601建立低功耗蓝牙连接；
所述终端设备602将所述时间间隔更新消息通过与所述信号广播设备601对应的AES密钥进行加密；
所述终端设备602将所述加密后的时间间隔更新消息发送至所述信号广播设备。
可选地，在一种实施方式中，所述信号广播设备601，
接收来自所述终端设备的时间间隔更新消息；
所述信号广播设备601将所述时间间隔更新消息通过与所述信号广播设备601对应的AES密钥进行解密；
若所述解密后的时间间隔更新消息中包含的设备标识信息校验通过，则所述信号广播设备601基于所述解密后的时间间隔更新消息中的所述第三频率和所述第四频率，更新广播所述唤醒消息的频率和广播所述加密后的营销消息的频率。
可选地，在一种实施方式中，所述信号广播设备601，
获取所述解密后的时间间隔更新消息中包含的设备标识信息；
若所述设备标识信息和预留的设备标识信息相匹配，则所述信号广播设备601基于所述解密后的时间间隔更新消息中的所述第三频率和所述第四频率，更新广播所述唤醒消息的频率和广播所述加密后的营销消息的频率；
其中，所述预留的设备标识信息为与所述信号广播设备相匹配的终端设备的设备标识信息。
可选地，在一种实施方式中，所述终端设备602与所述信号广播设备601之间存在预设的对应关系。
动销系统600能够实现图1～图5的方法实施例的方法，具体可参考图1～图5所示实施例的动销方法，不再赘述。
图7是本说明书提供的信号广播设备700的结构示意图。请参考图7，在一种软件实施方式中，信号广播设备700可包括第一广播单元701和第二广播单元702，其中：
第一广播单元701，向预设范围广播的唤醒消息，所述唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
第二广播单元702，向所述预设范围广播加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息。
可选地，在一种实施方式中，所述信号广播设备700还包括：
接收单元703，接收来自所述终端设备的时间间隔更新消息；
解密单元704，将所述时间间隔更新消息通过与所述信号广播设备对应的AES密钥进行解密；
更新单元705，若所述解密后的时间间隔更新消息中包含的设备标识信息校验通过，则基于所述解密后的时间间隔更新消息中的所述第三频率和所述第四频率，更新广播所述唤醒消息的频率和广播所述加密后的营销消息的频率。
可选地，在一种实施方式中，所述更新单元705，
所述信号广播设备获取所述解密后的时间间隔更新消息中包含的设备标识信息；
若所述设备标识信息和预留的设备标识信息相匹配，则所述信号广播设备基于所述解密后的时间间隔更新消息中的所述第三频率和所述第四频率，更新广播所述唤醒消息的频率和广播所述加密后的营销消息的频率；
其中，所述预留的设备标识信息为与所述信号广播设备相匹配的终端设备的设备标识信息。
可选地，在一种实施方式中，所述终端设备与所述信号广播设备之间存在预设的对应关系。
信号广播设备700能够实现图1～图5的方法实施例的方法，具体可参考图1～图5所示实施例的动销方法，不再赘述。
图8是本说明书提供的终端设备800的结构示意图。请参考图8，在一种软件实施方式中，终端设备800可包括第一接收单元801、第二接收单元802和发送单元803，其中：
第一接收单元801，接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
第二接收单元802，接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
发送单元803，若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
可选地，在一种实施方式中，所述终端设备800还包括：
唤醒单元804，若所述终端设备中的所述指定应用处于关闭状态，则基于所述唤醒消息唤醒所述指定应用；
监听单元805，通过所述指定应用对所述信号广播设备广播的消息进行监听。
可选地，在一种实施方式中，所述发送单元803，
获取所述加密后的营销消息中的信息类别标识；
若所述信息类别标识与所述预设类别的信息类别标识相匹配，则将所述加密后的营销消息发送至营销消息校验装置进行校验。
可选地，在一种实施方式中，所述终端设备800还包括：
第三接收单元806，接收所述时间间隔更新消息；
第一发送单元807，若检测到距离所述信号广播设备为预设范围内时，则将所述时间间隔更新消息发送至所述信号广播设备。
可选地，在一种实施方式中，所述第一发送单元807，
若所述终端设备检测到距离所述信号广播设备为预设范围内时，则与所述信号广播设备建立低功耗蓝牙连接；
所述终端设备将所述时间间隔更新消息通过与所述信号广播设备对应的AES密钥进行加密；
所述终端设备将所述加密后的时间间隔更新消息发送至所述信号广播设备。
可选地，在一种实施方式中，所述终端设备与所述信号广播设备之间存在预设的对应关系。
终端设备800能够实现图1～图5的方法实施例的方法，具体可参考图1～图5所示实施例的动销方法，不再赘述。
图9是本说明书提供的营销消息校验装置900的结构示意图。请参考图9，在一种软件实施方式中，营销消息校验装置900可包括接收单元901和发送单元902，其中：
接收单元901，接收加密后的营销消息；
发送单元902，若对所述加密后的营销消息校验通过，则将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至终端设备。
可选地，在一种实施方式中，所述发送单元902，
获取所述加密后的营销消息中的信息类别标识；
若所述信息类别标识与所述预设类别的信息类别标识相匹配，则获取所述加密后的营销消息中包含的信号广播设备标识；
基于所述加密后的营销消息中包含的信号广播设备标识，对所述加密后的营销消息进行校验；
若对所述加密后的营销消息校验通过，则所述营销消息校验装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。
可选地，在一种实施方式中，所述发送单元902，
获取与所述加密后的营销消息中包含的信号广播设备标识对应的高级加密标准AES密钥、以及与所述加密后的营销消息中包含的信号广播设备标识对应的对照物理地址；
基于与所述加密后的营销消息中包含的信号广播设备标识对应的AES密钥，对所述加密后的营销消息进行解密，以获取所述加密后的营销消息中包含的时间戳以及广播所述加密后的营销消息的信号广播设备的物理地址；
若广播所述加密后的营销消息的信号广播设备的物理地址与所述对照物理地址相匹配，且所述时间戳与所述营销消息校验装置中当前的系统时间在同一预设时间段内，则确定所述加密后的营销消息校验通过。
可选地，在一种实施方式中，所述营销消息校验装置900还包括：
监测单元903，监测所述终端设备上报的日志，所述终端设备上报的日志中包括接收到所述唤醒消息的第一时间点、以及接收到所述加密后的营销消息的第二时间点；
确定单元804，基于所述第一时间点和所述第二时间点，确定所述终端设备在预设时间段内接收到所述唤醒消息的第一次数、以及接收到所述加密后的营销消息的第二次数；
第一发送单元805，若所述第一次数与所述第一次数和所述第二次数之和的比值小于或等于第一预设阈值，或者所述第二次数与所述第一次数和所述第二次数之和的比值小于或等于第二预设阈值，则基于所述第一次数和所述第二次数，向所述终端设备发送时间间隔更新消息，所述时间间隔更新消息中包括广播所述唤醒消息的第三频率和广播所述加密后的营销消息的第四频率。
可选地，在一种实施方式中，所述终端设备与所述信号广播设备之间存在预设的对应关系。
营销消息校验装置900能够实现图1～图5的方法实施例的方法，具体可参考图1～图5所示实施例的动销方法，不再赘述。
图10是本说明书的一个实施例提供的电子设备的结构示意图。请参考图10，在硬件层面，该电子设备包括处理器，可选地还包括内部总线、网络接口、存储器。其中，存储器可能包含内存，例如高速随机存取存储器(Random-Access Memory，RAM)，也可能还包括非易失性存储器(non-volatile memory)，例如至少1个磁盘存储器等。当然，该电子设备还可能包括其他业务所需要的硬件。
处理器、网络接口和存储器可以通过内部总线相互连接，该内部总线可以是ISA(Industry Standard Architecture，工业标准体系结构)总线、PCI(Peripheral Component Interconnect，外设部件互连标准)总线或EISA(Extended Industry Standard Architecture，扩展工业标准结构)总线等。所述总线可以分为地址总线、数据总线、控制总线等。为便于表示，图10中仅用一个双向箭头表示，但并不表示仅有一根总线或一种类型的总线。
存储器，用于存放程序。具体地，程序可以包括程序代码，所述程序代码包括计算机操作指令。存储器可以包括内存和非易失性存储器，并向处理器提供指令和数据。
处理器从非易失性存储器中读取对应的计算机程序到内存中然后运行，在逻辑层面上形成信号广播设备。处理器，执行存储器所存放的程序，并具体用于执行以下操 作：
向预设范围广播的唤醒消息，所述唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
向所述预设范围广播加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息。
上述如本说明书图1～图5所示实施例揭示的动销方法可以应用于处理器中，或者由处理器实现。处理器可能是一种集成电路芯片，具有信号的处理能力。在实现过程中，上述方法的各步骤可以通过处理器中的硬件的集成逻辑电路或者软件形式的指令完成。上述的处理器可以是通用处理器，包括中央处理器(Central Processing Unit，CPU)、网络处理器(Network Processor，NP)等；还可以是数字信号处理器(Digital Signal Processor，DSP)、专用集成电路(Application Specific Integrated Circuit，ASIC)、现场可编程门阵列(Field－Programmable Gate Array，FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件。可以实现或者执行本说明书一个或多个实施例中的公开的各方法、步骤及逻辑框图。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。结合本说明书一个或多个实施例所公开的方法的步骤可以直接体现为硬件译码处理器执行完成，或者用译码处理器中的硬件及软件模块组合执行完成。软件模块可以位于随机存储器，闪存、只读存储器，可编程只读存储器或者电可擦写可编程存储器、寄存器等本领域成熟的存储介质中。该存储介质位于存储器，处理器读取存储器中的信息，结合其硬件完成上述方法的步骤。
该电子设备还可执行图1～图5的动销方法，本说明书在此不再赘述。
当然，除了软件实现方式之外，本说明书的电子设备并不排除其他实现方式，比如逻辑器件抑或软硬件结合的方式等等，也就是说以下处理流程的执行主体并不限定于各个逻辑单元，也可以是硬件或逻辑器件。
图11是本说明书的一个实施例提供的电子设备的结构示意图。请参考图11，在硬件层面，该电子设备包括处理器，可选地还包括内部总线、网络接口、存储器。其中，存储器可能包含内存，例如高速随机存取存储器(Random-Access Memory，RAM)，也可能还包括非易失性存储器(non-volatile memory)，例如至少1个磁盘存储器等。当然，该电子设备还可能包括其他业务所需要的硬件。
处理器、网络接口和存储器可以通过内部总线相互连接，该内部总线可以是 ISA(Industry Standard Architecture，工业标准体系结构)总线、PCI(Peripheral Component Interconnect，外设部件互连标准)总线或EISA(Extended Industry Standard Architecture，扩展工业标准结构)总线等。所述总线可以分为地址总线、数据总线、控制总线等。为便于表示，图11中仅用一个双向箭头表示，但并不表示仅有一根总线或一种类型的总线。
存储器，用于存放程序。具体地，程序可以包括程序代码，所述程序代码包括计算机操作指令。存储器可以包括内存和非易失性存储器，并向处理器提供指令和数据。
处理器从非易失性存储器中读取对应的计算机程序到内存中然后运行，在逻辑层面上形成终端设备。处理器，执行存储器所存放的程序，并具体用于执行以下操作：
接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
上述如本说明书图1～图5所示实施例揭示的动销方法可以应用于处理器中，或者由处理器实现。处理器可能是一种集成电路芯片，具有信号的处理能力。在实现过程中，上述方法的各步骤可以通过处理器中的硬件的集成逻辑电路或者软件形式的指令完成。上述的处理器可以是通用处理器，包括中央处理器(Central Processing Unit，CPU)、网络处理器(Network Processor，NP)等；还可以是数字信号处理器(Digital Signal Processor，DSP)、专用集成电路(Application Specific Integrated Circuit，ASIC)、现场可编程门阵列(Field－Programmable Gate Array，FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件。可以实现或者执行本说明书一个或多个实施例中的公开的各方法、步骤及逻辑框图。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。结合本说明书一个或多个实施例所公开的方法的步骤可以直接体现为硬件译码处理器执行完成，或者用译码处理器中的硬件及软件模块组合执行完成。软件模块可以位于随机存储器，闪存、只读存储器，可编程只读存储器或者电可擦写可编程存储器、寄存器等本领域成熟的存储介质中。该存储介质位于存储器，处理器读取存储器中的信息，结合其硬件完成上述方法的步骤。
该电子设备还可执行图1～图5的动销方法，本说明书在此不再赘述。
当然，除了软件实现方式之外，本说明书的电子设备并不排除其他实现方式，比如逻辑器件抑或软硬件结合的方式等等，也就是说以下处理流程的执行主体并不限定于各个逻辑单元，也可以是硬件或逻辑器件。
图12是本说明书的一个实施例提供的电子设备的结构示意图。请参考图12，在硬件层面，该电子设备包括处理器，可选地还包括内部总线、网络接口、存储器。其中，存储器可能包含内存，例如高速随机存取存储器(Random-Access Memory，RAM)，也可能还包括非易失性存储器(non-volatile memory)，例如至少1个磁盘存储器等。当然，该电子设备还可能包括其他业务所需要的硬件。
处理器、网络接口和存储器可以通过内部总线相互连接，该内部总线可以是ISA(Industry Standard Architecture，工业标准体系结构)总线、PCI(Peripheral Component Interconnect，外设部件互连标准)总线或EISA(Extended Industry Standard Architecture，扩展工业标准结构)总线等。所述总线可以分为地址总线、数据总线、控制总线等。为便于表示，图12中仅用一个双向箭头表示，但并不表示仅有一根总线或一种类型的总线。
存储器，用于存放程序。具体地，程序可以包括程序代码，所述程序代码包括计算机操作指令。存储器可以包括内存和非易失性存储器，并向处理器提供指令和数据。
处理器从非易失性存储器中读取对应的计算机程序到内存中然后运行，在逻辑层面上形成信号广播设备。处理器，执行存储器所存放的程序，并具体用于执行以下操作：
接收加密后的营销消息；
若对所述加密后的营销消息校验通过，则将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至终端设备。
上述如本说明书图1～图5所示实施例揭示的动销方法可以应用于处理器中，或者由处理器实现。处理器可能是一种集成电路芯片，具有信号的处理能力。在实现过程中，上述方法的各步骤可以通过处理器中的硬件的集成逻辑电路或者软件形式的指令完成。上述的处理器可以是通用处理器，包括中央处理器(Central Processing Unit，CPU)、网络处理器(Network Processor，NP)等；还可以是数字信号处理器(Digital Signal Processor，DSP)、专用集成电路(Application Specific Integrated Circuit，ASIC)、现 场可编程门阵列(Field－Programmable Gate Array，FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件。可以实现或者执行本说明书一个或多个实施例中的公开的各方法、步骤及逻辑框图。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。结合本说明书一个或多个实施例所公开的方法的步骤可以直接体现为硬件译码处理器执行完成，或者用译码处理器中的硬件及软件模块组合执行完成。软件模块可以位于随机存储器，闪存、只读存储器，可编程只读存储器或者电可擦写可编程存储器、寄存器等本领域成熟的存储介质中。该存储介质位于存储器，处理器读取存储器中的信息，结合其硬件完成上述方法的步骤。
该电子设备还可执行图1～图5的动销方法，本说明书在此不再赘述。
当然，除了软件实现方式之外，本说明书的电子设备并不排除其他实现方式，比如逻辑器件抑或软硬件结合的方式等等，也就是说以下处理流程的执行主体并不限定于各个逻辑单元，也可以是硬件或逻辑器件。
总之，以上所述仅为本说明书的较佳实施例而已，并非用于限定本说明书的保护范围。凡在本说明书一个或多个实施例的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本说明书一个或多个实施例的保护范围之内。
上述实施例阐明的系统、装置、模块或单元，具体可以由计算机芯片或实体实现，或者由具有某种功能的产品来实现。一种典型的实现设备为计算机。具体的，计算机例如可以为个人计算机、膝上型计算机、蜂窝电话、相机电话、智能电话、个人数字助理、媒体播放器、导航设备、电子邮件设备、游戏控制台、平板计算机、可穿戴设备或者这些设备中的任何设备的组合。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带，磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括暂存电脑可读媒体(transitory media)，如调制的数据信号和载波。
还需要说明的是，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、商品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、商品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、商品或者设备中还存在另外的相同要素。
本说明书中的各个实施例均采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于系统实施例而言，由于其基本相似于方法实施例，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。

Claims (21)

  1. 一种动销方法，包括：
    终端设备接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
    所述终端设备接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
    若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验；
    若所述营销消息校验装置对所述加密后的营销消息校验通过，则所述营销消息校验装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。
  2. 如权利要求1所述的方法，终端设备接收信号广播设备向预设范围广播的唤醒消息之后，所述方法还包括：
    若所述终端设备中的所述指定应用处于关闭状态，则所述终端设备基于所述唤醒消息唤醒所述指定应用；
    所述终端设备通过所述指定应用对所述信号广播设备广播的消息进行监听。
  3. 如权利要求1所述的方法，若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验，包括：
    所述终端设备获取所述加密后的营销消息中的信息类别标识；
    若所述信息类别标识与所述预设类别的信息类别标识相匹配，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
  4. 如权利要求1所述的方法，若所述营销消息校验装置对所述加密后的营销消息校验通过，则所述营销消息校验装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备，包括：
    所述营销消息校验装置获取所述加密后的营销消息中的信息类别标识；
    若所述信息类别标识与所述预设类别的信息类别标识相匹配，则所述营销消息校验装置获取所述加密后的营销消息中包含的信号广播设备标识；
    所述营销消息校验装置基于所述加密后的营销消息中包含的信号广播设备标识，对所述加密后的营销消息进行校验；
    若所述营销消息校验装置对所述加密后的营销消息校验通过，则所述营销消息校验 装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。
  5. 如权利要求4所述的方法，所述营销消息校验装置基于所述加密后的营销消息中包含的信号广播设备标识，对所述加密后的营销消息进行校验，包括：
    所述营销消息校验装置获取与所述加密后的营销消息中包含的信号广播设备标识对应的高级加密标准AES密钥、以及与所述加密后的营销消息中包含的信号广播设备标识对应的对照物理地址；
    所述营销消息校验装置基于与所述加密后的营销消息中包含的信号广播设备标识对应的AES密钥，对所述加密后的营销消息进行解密，以获取所述加密后的营销消息中包含的时间戳以及广播所述加密后的营销消息的信号广播设备的物理地址；
    若广播所述加密后的营销消息的信号广播设备的物理地址与所述对照物理地址相匹配，且所述时间戳与所述营销消息校验装置中当前的系统时间在同一预设时间段内，则所述营销消息校验装置确定所述加密后的营销消息校验通过。
  6. 如权利要求1所述的方法，所述方法还包括：
    所述营销消息校验装置监测所述终端设备上报的日志，所述终端设备上报的日志中包括接收到所述唤醒消息的第一时间点、以及接收到所述加密后的营销消息的第二时间点；
    所述营销消息校验装置基于所述第一时间点和所述第二时间点，确定所述终端设备在预设时间段内接收到所述唤醒消息的第一次数、以及接收到所述加密后的营销消息的第二次数；
    若所述第一次数与所述第一次数和所述第二次数之和的比值小于或等于第一预设阈值，或者所述第二次数与所述第一次数和所述第二次数之和的比值小于或等于第二预设阈值，则所述营销消息校验装置基于所述第一次数和所述第二次数，向所述终端设备发送时间间隔更新消息，所述时间间隔更新消息中包括广播所述唤醒消息的第三频率和广播所述加密后的营销消息的第四频率。
  7. 如权利要求6所述的方法，所述方法还包括：
    所述终端设备接收所述时间间隔更新消息；
    若所述终端设备检测到距离所述信号广播设备为预设范围内时，则将所述时间间隔更新消息发送至所述信号广播设备。
  8. 如权利要求7所述的方法，若所述终端设备检测到距离所述信号广播设备为预设范围内时，则所述终端设备将所述时间间隔更新消息发送至所述信号广播设备，包括：
    若所述终端设备检测到距离所述信号广播设备为预设范围内时，则与所述信号广播设备建立低功耗蓝牙连接；
    所述终端设备将所述时间间隔更新消息通过与所述信号广播设备对应的AES密钥进行加密；
    所述终端设备将所述加密后的时间间隔更新消息发送至所述信号广播设备。
  9. 如权利要求8所述的方法，所述方法还包括：
    所述信号广播设备接收来自所述终端设备的时间间隔更新消息；
    所述信号广播设备将所述时间间隔更新消息通过与所述信号广播设备对应的AES密钥进行解密；
    若所述解密后的时间间隔更新消息中包含的设备标识信息校验通过，则所述信号广播设备基于所述解密后的时间间隔更新消息中的所述第三频率和所述第四频率，更新广播所述唤醒消息的频率和广播所述加密后的营销消息的频率。
  10. 如权利要求9所述的方法，若所述解密后的时间间隔更新消息中包含的设备标识信息校验通过，则所述信号广播设备基于所述解密后的时间间隔更新消息中的所述第三频率和所述第四频率，更新广播所述唤醒消息的频率和广播所述加密后的营销消息的频率，包括：
    所述信号广播设备获取所述解密后的时间间隔更新消息中包含的设备标识信息；
    若所述设备标识信息和预留的设备标识信息相匹配，则所述信号广播设备基于所述解密后的时间间隔更新消息中的所述第三频率和所述第四频率，更新广播所述唤醒消息的频率和广播所述加密后的营销消息的频率；
    其中，所述预留的设备标识信息为与所述信号广播设备相匹配的终端设备的设备标识信息。
  11. 如权利要求1～10中任一所述的方法，所述终端设备与所述信号广播设备之间存在预设的对应关系。
  12. 一种动销系统，包括：
    信号广播设备，向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用，以及向所述预设范围广播加密后的营销信息；
    终端设备，接收所述信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；以及接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户 信息以及与所述商户信息对应的营销活动信息；若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验；
    营销消息校验装置，接收所述加密后的营销消息，若所述营销消息校验装置对所述加密后的营销消息校验通过，则所述营销消息校验装置将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至所述终端设备。
  13. 一种信号广播设备，包括：
    第一广播单元，向预设范围广播的唤醒消息，所述唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
    第二广播单元，向所述预设范围广播加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息。
  14. 一种终端设备，包括：
    第一接收单元，接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
    第二接收单元，接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
    发送单元，若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
  15. 一种营销消息校验装置，包括：
    接收单元，接收加密后的营销消息；
    发送单元，若对所述加密后的营销消息校验通过，则将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至终端设备。
  16. 一种电子设备，包括：
    处理器；以及
    被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
    向预设范围广播的唤醒消息，所述唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
    向所述预设范围广播加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息。
  17. 一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所 述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
    向预设范围广播的唤醒消息，所述唤醒消息用于在终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
    向所述预设范围广播加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息。
  18. 一种电子设备，包括：
    处理器；以及
    被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
    接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
    接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
    若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
  19. 一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
    接收信号广播设备向预设范围广播的唤醒消息，所述唤醒消息用于在所述终端设备中的指定应用处于关闭状态时唤醒所述指定应用；
    接收所述信号广播设备向所述预设范围内广播的加密后的营销信息，所述加密后的营销消息中包括商户信息以及与所述商户信息对应的营销活动信息；
    若所述终端设备确定所述加密后的营销消息的类别为预设类别，则所述终端设备将所述加密后的营销消息发送至营销消息校验装置进行校验。
  20. 一种电子设备，包括：
    处理器；以及
    被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
    接收加密后的营销消息；
    若对所述加密后的营销消息校验通过，则将所述加密后的营销消息中的商户信息以 及与所述商户信息对应的营销活动信息下发至终端设备。
  21. 一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
    接收加密后的营销消息；
    若对所述加密后的营销消息校验通过，则将所述加密后的营销消息中的商户信息以及与所述商户信息对应的营销活动信息下发至终端设备。
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