WO2020037437A1 - Method for measuring a radio station audience in real time - Google Patents

Method for measuring a radio station audience in real time Download PDF

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Publication number
WO2020037437A1
WO2020037437A1 PCT/CL2018/000027 CL2018000027W WO2020037437A1 WO 2020037437 A1 WO2020037437 A1 WO 2020037437A1 CL 2018000027 W CL2018000027 W CL 2018000027W WO 2020037437 A1 WO2020037437 A1 WO 2020037437A1
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WO
WIPO (PCT)
Prior art keywords
radio station
user
real
radio
time measurement
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Application number
PCT/CL2018/000027
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Spanish (es)
French (fr)
Inventor
Daniel Ernesto FUENZALIDA FERDINAND
Original Assignee
Fuenzalida Ferdinand Daniel Ernesto
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Application filed by Fuenzalida Ferdinand Daniel Ernesto filed Critical Fuenzalida Ferdinand Daniel Ernesto
Priority to PCT/CL2018/000027 priority Critical patent/WO2020037437A1/en
Publication of WO2020037437A1 publication Critical patent/WO2020037437A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/64—Addressing
    • H04N21/6405—Multicasting

Definitions

  • the present invention patent application is directed to a method of real-time measurement of the radio station audience in order to connect the experience of radio users via internet in a smart mobile phone (Smartphone). Specifically, it is directed to a method of measuring the line of the audience of radio stations in which a user connects to an application on a Smartphone, selects a radio station of his interest and can interact with the radio station once connected, monitor the interaction of the connected user, analyze this interaction and store the information in real time for an immediate response as well as generate historical data.
  • the method of real-time measurement of the audience of radio stations consists of a series of stages that allow not only to know the radio station that a certain user is listening but also to interact with it.
  • an Identification stage is carried out, which consists in the user entering the application using a username and password, if they do not have an account, they must register. At this stage, relevant user data is obtained for analysis, such as the date of birth. After the first time you identify yourself, you will not need to perform this stage again.
  • the next stage is that the user selects a radio station of interest, which will trigger a change in the data of the server in which it is processed whether the user is connected or not.
  • the application allows the user to tune in to the radio station of their choice, but in case they do not tune to a specific radio, they can also interact with vis streaming, for example, voice messages, of a particular subject that is of interest and that they have heard before or want to put in context.
  • the user has the possibility to interact through the application previously downloaded on the Smar ⁇ phone, in two ways:
  • Chat (conversation or content submission): Allows you to comment, greet, send audio and photos to the radio station's drivers, which interact at your own pace with the application to which the user is connected.
  • Radio station change Allows the user to browse the different available stations.
  • a monitoring stage is started, in which the method of the invention contemplates that it is at "Listens" to the user's contextual data and accumulates them in a server that operates databases in real time, which can be viewed by the different radio stations.
  • the method comprises that several users can be connected and interacting through the application.
  • the method comprises an API that consists of one or more connection points obtaining or inserting information in the databases.
  • it comprises a programming synchronizer consisting of an automated recurring process that updates the programs that are on the air. For this purpose, a call is simply made to one of the API connection points with the identifiers of each program, which are updated in real time through the use of a websocket.
  • the database stores authentication data, radio programming, rating and presence data. The latter basically includes the control and statistics of user interaction with radio stations.
  • Data Pipeline a data path is generated (Data Pipeline) that populates a data warehouse that allows radio stations, which are ultimately the clients that obtain the benefits of online rating measurement, access a historical visualization of how the behavior of the users has been compared to the different schedules stored in the database.
  • Patent publication US 7,908,616 describes a method and an apparatus for measuring the audience of a live online broadcast.
  • the code information included in the live transmission data is received from the coding server or media server, the transmission information of the data transmitted live to the client is received from the media server, the transmission information is compensated using the Code information and audience audience.
  • Live online transmission is calculated using the offset transmission information. It is possible to get an accurate view of a live online stream and get an accurate audience of the Live streaming online even when users mistakenly access a web page or intentionally access the web page to increase the number of visits to the page.
  • Patent publication KR 2008/0000968 describes an IP-TV service system and a method to study the display speed of broadcasts to solve the problem that data from a regular program is lost as a TV broadcasting station has than insert an additional channel search command in the broadcast program data using a VBI.
  • a decoder of an IP-TV service system includes a channel input part and a management information transmission part.
  • the channel input part receives channel information selected by a user.
  • the transmission part of management information transmits the channel information to a server so that the server samples a display rate using channel information.
  • the decoder includes an ID management part.
  • the ID management part stores and manages a decoder ID, which is an identification value given to the decoder, and a user ID configured by a user.
  • the part of Management information transmission transmits the channel information, decoder ID and user ID to the server to calculate display speed statistics.
  • this publication only stores the data of an identified user, not necessarily through a Smartphone and does not interact online with the user.
  • Patent publication KR 2006/0058392 describes a cable television decoder for digital transmission, a signal detection unit for generating a channel selection command and an operation control command in response to an external input control signal. ; Tuning and extracting control unit to receive a broadcast signal that is introduced through the communication line in response to the command of channel selection command and operation control, selectively, extract the video data from the transmission signal received at the exit to an external monitor; and information in the generation of time data, in which the channel selection order of the selection of command generation time channels, the operation control command, the unique identification code and the control data, and the output through the communication line, said predetermined reference time selection channel has elapsed after the command to change to the information of the end-of-time data, the operation control command, the unique identification code and the related control data while changing the order of channel selection, which comprises a broadcast generator information that is generated through the communication line of a cable television decoder for digital transmission.
  • This device which is provided by the measurement company. This device is used by a part of the carefully selected population and collects information during the day using different technologies and techniques of audio recognition, but unlike the invention, it does not allow to know the changes in tuning that the auditor is choosing throughout of time, let alone interact with it regardless of which station is tuning.
  • radios that have generated their own applications where, apart from offering the possibility to listen to streaming, they show additional content such as news and updates.
  • these applications do not allow to know which radio station a user changed, much less continue interacting if this occurs.
  • a direct communication channel is provided between the user and the radio station, whatever it may be.
  • Figure 1 Represents a flow chart of how measurement data is obtained.
  • Figure 2 represents an illustrative scheme of the steps contemplated by the method of the invention.

Abstract

The present patent application relates to a method for measuring a radio station audience in real time, to connect the experience of Internet radio users on a smartphone. Specifically, the invention relates to a method for the linear measurement of a radio station audience, wherein the user is connected to an application on a smartphone and selects a radio station of interest, it being possible to interact with the radio station once connected, monitor the interaction of the connected user, analyse the interaction and store the information in real time for an immediate response, as well as to generate historical data.

Description

“METODO DE MEDICION EN TIEMPO REAL DE LA AUDIENCIA DE “REAL-TIME MEASUREMENT METHOD OF THE HEARING
RADIOEMISORAS” RADIOEMISORAS ”
La presente solicitud de patente de invención se dirige a un método de medición en tiempo real de la audiencia de radioemisoras con el fin conectar la experiencia de los usuarios de radio vía internet en un teléfono móvil inteligente (Smartphone). Específicamente, se dirige a un método de medición línea de la audiencia de radioemisoras en que un usuario se conecta a una aplicación en un Smartphone, selecciona una radioemisora de su interés pudiendo interactuar con la radioemisora una vez conectado, monitorear la interacción del usuario conectado, analizar dicha interacción y almacenar la información en tiempo real para una respuesta inmediata como también generar datos históricos. The present invention patent application is directed to a method of real-time measurement of the radio station audience in order to connect the experience of radio users via internet in a smart mobile phone (Smartphone). Specifically, it is directed to a method of measuring the line of the audience of radio stations in which a user connects to an application on a Smartphone, selects a radio station of his interest and can interact with the radio station once connected, monitor the interaction of the connected user, analyze this interaction and store the information in real time for an immediate response as well as generate historical data.
DESCRIPCION DETALLADA DE LA INVENCION DETAILED DESCRIPTION OF THE INVENTION
El método de medición en tiempo real de la audiencia de radioemisoras está conformado por una serie de etapas que permiten no sólo conocer la radioemisora que un determinado usuario está escuchando si no también interactuar con él. The method of real-time measurement of the audience of radio stations consists of a series of stages that allow not only to know the radio station that a certain user is listening but also to interact with it.
Inicialmente, el usuario debe descargar la aplicación ligadas al método de medición en su teléfono móvil inteligente o Smartphone. Una vez descargada la aplicación se procede a una etapa de Identificación, la cual consiste en que el usuario ingresa a la aplicación mediante un usuario y contraseña, de no tener una cuenta, debe registrarse. En esta etapa se obtienen datos relevantes del usuario para su análisis, como, por ejemplo, ia fecha de nacimiento. Luego de la primera vez que se identifique no necesitará realizar esta etapa nuevamente. Initially, the user must download the application linked to the measurement method on their smart mobile phone or Smartphone. Once the application is downloaded, an Identification stage is carried out, which consists in the user entering the application using a username and password, if they do not have an account, they must register. At this stage, relevant user data is obtained for analysis, such as the date of birth. After the first time you identify yourself, you will not need to perform this stage again.
La siguiente etapa consiste en que el usuario selecciones alguna radioemisora de su interés, lo cual desencadenará un cambio en los datos del servidor en el cual se procesa si el usuario se encuentra o no conectado. La aplicación le permite al usuario sintonizar la radioemisora de su preferencia, pero en caso que no sintonice una radio puntual, igualmente puede interactuar vis streaming, por ejemplo, mensajes de voz, de algún tema en particular que sea de su interés y que haya escuchado antes o quiere poner en contexto. Una vez que el usuario ha seleccionado una radioemisora, el usuario tiene la posibilidad de interactuar a través de la aplicación previamente descargada en el Smaríphone, de dos maneras: The next stage is that the user selects a radio station of interest, which will trigger a change in the data of the server in which it is processed whether the user is connected or not. The application allows the user to tune in to the radio station of their choice, but in case they do not tune to a specific radio, they can also interact with vis streaming, for example, voice messages, of a particular subject that is of interest and that they have heard before or want to put in context. Once the user has selected a radio station, the user has the possibility to interact through the application previously downloaded on the Smaríphone, in two ways:
Chat (conversación o envío de contenidos): Permite opinar, saludar, enviar audio y fotos a los conductores de la radioemisora los cuales interactúan a su ritmo con la aplicación a la que está conectado el usuario.  Chat (conversation or content submission): Allows you to comment, greet, send audio and photos to the radio station's drivers, which interact at your own pace with the application to which the user is connected.
Cambio de radioemisora: Permite al usuario navegar por las diferentes emisoras disponibles.  Radio station change: Allows the user to browse the different available stations.
Cuando el usuario se encuentra debidamente identificado, conectado y haya seleccionado una radioemisora, más allá de si ha interactuado o no con la radioemisora, se comienza a ejecutar una etapa de monitoreo, en el cual el método de la invención contempla que se esté a la“escucha” de los datos contextúales del usuario y los acumula en un servidor que opera bases de datos en tiempo real, los cuales podrán ser visualizados por las diferentes radioemisoras.  When the user is duly identified, connected and has selected a radio station, beyond whether or not it has interacted with the radio station, a monitoring stage is started, in which the method of the invention contemplates that it is at "Listens" to the user's contextual data and accumulates them in a server that operates databases in real time, which can be viewed by the different radio stations.
Finalmente se lleva a cabo una etapa de análisis de los datos acumulados en las bases de datos mencionadas, con lo cual un administrador de cada radioemisora tendrá acceso a visualizaciones en tiempo real, como también históricas, las cuales le permitirán gestionar de mejor forma ios contenidos para sus segmentos de audiencia. Finally, a stage of analysis of the data accumulated in the mentioned databases is carried out, whereby an administrator of each radio station will have access to real-time visualizations, as well as historical, which will allow you to better manage the content for your audience segments.
En forma paralela, cuando el usuario se encuentra conectado y cambia de radioemisora, significa que hubo un cambio en la información que se está monitoreando, lo cual desencadena el envío de un websocket (paquete de datos que provienen del servidor) con un aviso de cambio de la información y procede a llevar a cabo la actualización de las estadísticas del rating o número de audiencia actual para las diferentes radioemisoras. In parallel, when the user is connected and changes the radio station, it means that there was a change in the information being monitored, which triggers the sending of a websocket (data packet that comes from the server) with a change notice of the information and proceeds to carry out the update of the statistics of the rating or current audience number for the different radio stations.
El método comprende que varios usuarios puedan estar conectados e interactuando a través de la aplicación. Para ello el método comprende una API que consiste en que uno o varios puntos de conexión obtienen o insertan información en las bases de datos. Adicionalmente, comprende un sincronizador de programación que consiste en un proceso recurrente automatizado que actualiza los programas que se encuentran en el aire. Para este fin, simplemente se hace una llamada a uno de los puntos de conexión de la API con los identificadores de cada programa, los cuales son actualizados en tiempo real mediante el uso de un websocket. La base de datos almacena los datos de autenticación, programación de radios, rating y datos de presencia. Este último básicamente comprende el control y estadística de la interacción de los usuarios con las radioemisoras. Con todos estos datos se genera una vía de datos (Data Pipeline) que pueblan un almacén de datos que permite a las radioemisoras, las cuales finalmente son los clientes que obtienen los beneficios de la medición del rating en línea, acceder a una visualización histórica de cómo ha sido el comportamiento de los usuarios frente a las diferentes programaciones almacenadas en la base de datos. The method comprises that several users can be connected and interacting through the application. For this, the method comprises an API that consists of one or more connection points obtaining or inserting information in the databases. Additionally, it comprises a programming synchronizer consisting of an automated recurring process that updates the programs that are on the air. For this purpose, a call is simply made to one of the API connection points with the identifiers of each program, which are updated in real time through the use of a websocket. The database stores authentication data, radio programming, rating and presence data. The latter basically includes the control and statistics of user interaction with radio stations. With all this data, a data path is generated (Data Pipeline) that populates a data warehouse that allows radio stations, which are ultimately the clients that obtain the benefits of online rating measurement, access a historical visualization of how the behavior of the users has been compared to the different schedules stored in the database.
ARTE PREVIO PRIOR ART
Debido a la gran competencia que existe en el mercado radial, ya sea vía streaming o señal de frecuencia modulada, cada vez es más necesario que las radioemisoras puedan conocer lo más temprano posible cómo la audiencia está recibiendo la programación y cuál es la respuesta que tiene ante los contenidos que están difundiendo. En el caso de la televisión, existen dispositivos que están instalados en los propios aparatos televisores y emiten una señal que permite ser identificada por un servidor y así poblar de manera casi instantánea lo que las personas están sintonizando. En el caso de radioemisoras el tema es más complejo, aunque se han hecho esfuerzos para medir en línea lo que la audiencia está sintonizando. Due to the great competition that exists in the radio market, whether via streaming or frequency modulated signal, it is increasingly necessary for radio stations to know as early as possible how the audience is receiving the programming and what is the response it has before the contents they are spreading. In the case of television, there are devices that are installed in the television sets themselves and emit a signal that can be identified by a server and thus almost instantaneously populate what people are tuning into. In the case of radio stations, the issue is more complex, although efforts have been made to measure online what the audience is tuning into.
La publicación de patente US 7.908.616 describe un método y un aparato para medir la audiencia del público de una transmisión en vivo en línea. La información del código incluida en los datos de transmisión en vivo se recibe del servidor de codificación o servidor de medios, la información de transmisión de los datos transmitidos en vivo al cliente se recibe del servidor de medios, la información de transmisión se compensa usando la información del código y la audiencia del público. La transmisión en vivo en línea se calcula utilizando la información de transmisión compensada. Es posible obtener una vista precisa de una transmisión en vivo en línea y obtener una audiencia precisa de la transmisión en vivo en línea incluso cuando los usuarios acceden erróneamente a una página web o acceden intencionalmente a la página web para aumentar el número de visitas a la página. Patent publication US 7,908,616 describes a method and an apparatus for measuring the audience of a live online broadcast. The code information included in the live transmission data is received from the coding server or media server, the transmission information of the data transmitted live to the client is received from the media server, the transmission information is compensated using the Code information and audience audience. Live online transmission is calculated using the offset transmission information. It is possible to get an accurate view of a live online stream and get an accurate audience of the Live streaming online even when users mistakenly access a web page or intentionally access the web page to increase the number of visits to the page.
A diferencia de la solución propuesta, en la publicación citada no existe una interacción con la audiencia con lo que no se puede interactuar con el usuario y está ligada sólo a un tipo de radioemisora. Unlike the proposed solution, in the publication cited there is no interaction with the audience with which it is not possible to interact with the user and is linked only to one type of radio station.
La publicación de patente KR 2008/0000968 describe un sistema de servicio IP-TV y un método para estudiar la velocidad de visualización de las emisiones para resolver el problema de que los datos de un programa regular se pierdan según una estación de radiodifusión de TV tenga que insertar un comando de búsqueda de canal adicional en los datos del programa de radiodifusión usando un VBI. Un decodificador de un sistema de servicio de IP-TV incluye una parte de entrada de canal y una parte de transmisión de información de gestión. La parte de entrada de canal recibe información de canal seleccionada por un usuario. La parte de transmisión de información de gestión transmite la información de canal a un servidor de manera que el servidor muestrea una tasa de visualización utilizando información de canal. El decodificador incluye una parte de administración de ID. La parte de administración de ID almacena y administra una ID de decodificador, que es un valor de identificación dado al decodificador, y una ID de usuario configurada por un usuario. La parte de transmisión de información de gestión transmite la información de canal, la ID del decodificador y la ID de usuario al servidor para calcular las estadísticas de la velocidad de visualización. Patent publication KR 2008/0000968 describes an IP-TV service system and a method to study the display speed of broadcasts to solve the problem that data from a regular program is lost as a TV broadcasting station has than insert an additional channel search command in the broadcast program data using a VBI. A decoder of an IP-TV service system includes a channel input part and a management information transmission part. The channel input part receives channel information selected by a user. The transmission part of management information transmits the channel information to a server so that the server samples a display rate using channel information. The decoder includes an ID management part. The ID management part stores and manages a decoder ID, which is an identification value given to the decoder, and a user ID configured by a user. The part of Management information transmission transmits the channel information, decoder ID and user ID to the server to calculate display speed statistics.
A diferencia de la invención de esta solicitud, esta publicación sólo almacena los datos de un usuario identificado, no necesariamente a través de un Smartphone y no interactúa en línea con el usuario. Unlike the invention of this application, this publication only stores the data of an identified user, not necessarily through a Smartphone and does not interact online with the user.
La publicación de patente KR 2006/0058392 describe un decodificador de televisión por cable para transmisión digital, una unidad de detección de señal para generar un comando de selección de canal y un comando de control de operación en respuesta a una señal de control de entrada externa; sintonización y control de extracción unidad para recibir una señal de difusión que se introduce a través de la línea de comunicación en respuesta a la orden de mando de selección de canal y control de operación, selectivamente, extraer los datos de vídeo de la señal de transmisión recibida a la salida a un monitor externo; e información en la generación de datos de tiempo, en el que el orden de selección de canal de la selección de canales de tiempo de generación de comandos, el comando de control de operación, el código de identificación único y los datos de control, y la salida a través de la línea de comunicación, dicho canal de selección de tiempo de referencia predeterminado ha transcurrido después de cuando el comando para cambiar a la información de los datos de final de tiempo, el comando de control de operación, el código de identificación único y los datos de control relacionados con la vez que se cambia el orden de selección de canal, el cual comprende una información de generador de difusión que se genera a través de la línea de comunicación de un decodificador de televisión por cable para transmisión digital. Patent publication KR 2006/0058392 describes a cable television decoder for digital transmission, a signal detection unit for generating a channel selection command and an operation control command in response to an external input control signal. ; Tuning and extracting control unit to receive a broadcast signal that is introduced through the communication line in response to the command of channel selection command and operation control, selectively, extract the video data from the transmission signal received at the exit to an external monitor; and information in the generation of time data, in which the channel selection order of the selection of command generation time channels, the operation control command, the unique identification code and the control data, and the output through the communication line, said predetermined reference time selection channel has elapsed after the command to change to the information of the end-of-time data, the operation control command, the unique identification code and the related control data while changing the order of channel selection, which comprises a broadcast generator information that is generated through the communication line of a cable television decoder for digital transmission.
Como puede observarse, en el arte previo no se visualiza un método para la medición en tiempo real que pueda ser operada en teléfonos móviles y que además contemple la oportunidad de interactuar con los auditores. As can be seen, in the prior art there is no visualization of a method for real-time measurement that can be operated on mobile phones and that also contemplates the opportunity to interact with the auditors.
Adicionalmente, se puede mencionar que en la actualidad la medición de audiencias Online se realiza de diversas formas, entre ellas se destacan: Additionally, it can be mentioned that currently the measurement of Online audiences is carried out in various ways, among them are:
Hardware especializado: El cual es provisto por la empresa de medición. Este dispositivo es utilizado por una parte de la población cuidadosamente seleccionada y recopila información durante el día utilizando distintas tecnologías y técnicas de reconocimiento de audio, pero a diferencia de la invención, no permite conocer los cambios en sintonía que va escogiendo el auditor a lo largo del tiempo ni menos per mite interactuar con el mismo sin importar qué emisora está sintonizando. Specialized hardware: Which is provided by the measurement company. This device is used by a part of the carefully selected population and collects information during the day using different technologies and techniques of audio recognition, but unlike the invention, it does not allow to know the changes in tuning that the auditor is choosing throughout of time, let alone interact with it regardless of which station is tuning.
Diario electrónico: Oyentes seleccionados completan una encuesta online diariamente por el transcurso de una semana. Muy diferente a obtener una medición en línea de lo que está escuchando. Encuestas masivas: Realizadas por vía telefónica a una parte importante de la población, en esta se busca recordar lo escuchado durante la semana. Electronic journal: Selected listeners complete an online survey daily for the course of a week. Very different from getting an online measurement of what you are hearing. Massive surveys: Conducted by telephone to an important part of the population, it seeks to remember what was heard during the week.
Con respecto a la interacción con los usuarios, hay radios que han generado sus propias aplicaciones en donde, aparte de ofrecer la posibilidad de escuchar por streaming, muestran contenido adicional como noticias y novedades. No obstante, dichas aplicaciones no permiten conocer a qué radioemisora se cambión un usuario ni mucho menos seguir interactuando si esto ocurre. Regarding the interaction with users, there are radios that have generated their own applications where, apart from offering the possibility to listen to streaming, they show additional content such as news and updates. However, these applications do not allow to know which radio station a user changed, much less continue interacting if this occurs.
De esta manera, las diferencias ya descritas de la solución propuesta respecto del arte previo, se pueden resumir como sigue: In this way, the differences already described in the proposed solution with respect to the prior art can be summarized as follows:
No necesita hardware especializado, funciona en cualquier Smartphone. Sólo permite medir a través del uso de la aplicación previamente instalada en el Smartphone, por lo que no es invasiva respecto de la privacidad del usuario.  You do not need specialized hardware, it works on any Smartphone. It only allows you to measure through the use of the application previously installed on the Smartphone, so it is not invasive regarding user privacy.
Se provee un canal de comunicación directo entre el usuario y la radioemisora, cualquiera que esta sea.  A direct communication channel is provided between the user and the radio station, whatever it may be.
No necesita una segmentación o selección de usuarios a priori. Las ventajas del método de medición de la invención se resumen como sigue: Posee un alcance mucho mayor en la población de usuarios que serán medidos y por lo tanto, la representatividad es mayor. You do not need a segmentation or selection of users a priori. The advantages of the method of measurement of the invention are summarized as follows: It has a much greater scope in the population of users that will be measured and therefore, the representativeness is greater.
Ofrece un incentivo al ser un canal de comunicación directo y no solo un mecanismo de medición It offers an incentive to be a direct communication channel and not just a measuring mechanism
' Casi , no requiere de logística para su puesta en marcha, pero las radioemisoras deben incentivar el uso de la aplicación.  'Almost, it does not require logistics for its implementation, but radio stations should encourage the use of the application.
BREVE DESCRIPCION DE LAS FIGURAS BRIEF DESCRIPTION OF THE FIGURES
Figura 1 : representa un diagrama de flujo de cómo se obtienen los datos de medición. Figure 1: Represents a flow chart of how measurement data is obtained.
Figura 2: representa un esquema ilustrativo de las etapas que contempla el método de la invención.  Figure 2: represents an illustrative scheme of the steps contemplated by the method of the invention.

Claims

REIVINDICACIONES
1. Método de medición en tiempo real de la audiencia de radioemisoras con el fin conectar la experiencia de los usuarios de radio vía internet en un teléfono móvil inteligente (Smartphone), permitiendo a las radioemisoras conocer en todo momento el nivel (rating) de audiencia que se encuentra escuchando sus programas, CARACTERIZADO porque comprende las siguientes etapas: 1. Method of real-time measurement of the audience of radio stations in order to connect the experience of Internet radio users in a smart mobile phone (Smartphone), allowing radio stations to know at all times the level (rating) of audience You are listening to your programs, CHARACTERIZED because it includes the following stages:
a. un usuario o radioescucha descargue una aplicación ligada al método de medición en su teléfono móvil inteligente o Smartphone;  to. a user or listener download an application linked to the measurement method on your smart mobile phone or Smartphone;
b. una vez descargada dicha aplicación se procede a una etapa de Identificación, la cual consiste en que el usuario ingresa a la aplicación mediante un usuario y contraseña;  b. Once this application is downloaded, an Identification stage is carried out, which consists in the user entering the application using a username and password;
c. dicho usuario selecciona alguna radioemisora de su interés, ante lo cual el usuario pasa a estado de conectado en la aplicación; d. una vez conectado, el usuario interactúa mediante la aplicación con una radioemisora;  c. said user selects a radio station of his interest, before which the user enters the connected state of the application; d. once connected, the user interacts through the application with a radio station;
e. monitorear lo que el usuario está escuchando, lo cual genera datos contextúales del usuario y los acumula en un servidor que opera bases de datos en tiempo real, los cuales son visualizados por diferentes radioemisoras; y f. análisis de los datos acumulados en dichas bases de datos. and. monitor what the user is listening to, which generates contextual user data and accumulates it on a server that operates databases in real time, which are displayed by different radio stations; Y F. analysis of the data accumulated in these databases.
2. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a la reivindicación 1 , CARACTERIZADO porque para llevar á cabo dicha etapa de identificación dicho usuario debe previamente registrarse a través de dicha aplicación. 2. Real-time measurement method of the radio station audience according to claim 1, CHARACTERIZED because in order to carry out said identification step said user must first register through said application.
3. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a la reivindicación 1 , CARACTERIZADO porque en dicha etapa d) dicho usuario interactúa mediante chat, lo cual consiste en conversación o envío de contenidos a través de dicha aplicación. 3. Method of real-time measurement of the radio station audience according to claim 1, CHARACTERIZED because in said stage d) said user interacts by chat, which consists of conversation or content delivery through said application.
4. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a la reivindicación 1 , CARACTERIZADO porque en dicha etapa d) dicho usuario interactúa mediante cambio de radioemisora. 4. Real-time measurement method of the radio station audience according to claim 1, CHARACTERIZED because in said stage d) said user interacts by changing the radio station.
5. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a la reivindicación 1 , CARACTERIZADO porque en dicha etapa f) de análisis un administrador de cada radioemisora accede a visualizaciones en tiempo real, como también históricas de los datos generados por las bases de datos. 5. Real-time measurement method of the radio station audience according to claim 1, CHARACTERIZED because in said stage f) of analysis an administrator of each radio station accesses real-time, as well as historical visualizations of the data generated by the databases.
6. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a las reivindicaciones 1 y 5, CARACTERIZADO Doraue cuando un usuario cambia de radioemisora se genera un cambio en la información que se está monitoreando, lo cual desencadena el envío de un websocket (paquete de datos que provienen del servidor) con un aviso de cambio de la información y procede a actualizar estadísticas de rating o número de audiencia actual para las diferentes radioemisoras. 6. Method of real-time measurement of the radio station audience according to claims 1 and 5, CHARACTERIZED Doraue when A user changes the radio station, a change in the information being monitored is generated, which triggers the sending of a websocket (data packet that comes from the server) with a notice of information change and proceeds to update rating statistics or Current audience number for the different radio stations.
7. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a las reivindicaciones 1 , 5 y 6 CARACTERIZADO porque dicha base de datos almacena datos de autentificación, programación de radios, rating y datos de presencia. 7. Real-time measurement method of the radio station audience according to claims 1, 5 and 6 CHARACTERIZED because said database stores authentication data, radio programming, rating and presence data.
8. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a la reivindicación 7, CARACTERIZADO porque dichos datos de presencia comprenden el control y estadística de la interacción de los usuarios con las radioemisoras. 8. Method of real-time measurement of the radio station audience according to claim 7, CHARACTERIZED in that said presence data comprises the control and statistics of the interaction of the users with the radio stations.
9. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a las reivindicaciones 1 , 5, 6 y 7, CARACTERIZADO porque además comprende que varios usuarios puedan estar conectados e interactuando a través de dicha aplicación para lo cual comprende una API que consiste en que uno o varios puntos de conexión obtienen o insertan información en dichas bases de datos. 9. Real-time measurement method of the radio station audience according to claims 1, 5, 6 and 7, CHARACTERIZED because it also comprises that several users may be connected and interacting through said application for which it comprises an API that it consists in that one or several connection points obtain or insert information in said databases.
10. Método de medición en tiempo real de la audiencia de radioemisora de acuerdo a las reivindicaciones 1 , 5, 6, 7 y 9 CARACTERIZADO porque además comprende un sincronizador de programación que consiste en un proceso recurrente automatizado que actualiza los programas que se encuentran en el aire. 10. Real-time measurement method of the radio station audience according to claims 1, 5, 6, 7 and 9 CHARACTERIZED because it also comprises a programming synchronizer consisting of an automated recurring process that updates the programs found in the air.
PCT/CL2018/000027 2018-08-22 2018-08-22 Method for measuring a radio station audience in real time WO2020037437A1 (en)

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6434622B1 (en) * 1996-05-09 2002-08-13 Netcast Innovations Ltd. Multicasting method and apparatus
US20150163263A1 (en) * 2011-08-15 2015-06-11 Futuri Media, Llc System for providing interaction between an internet or broadcast automation system and a system or platform for gathering web-based audience interaction with programming including secure weighted open selection iterative monitoring

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6434622B1 (en) * 1996-05-09 2002-08-13 Netcast Innovations Ltd. Multicasting method and apparatus
US20150163263A1 (en) * 2011-08-15 2015-06-11 Futuri Media, Llc System for providing interaction between an internet or broadcast automation system and a system or platform for gathering web-based audience interaction with programming including secure weighted open selection iterative monitoring

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