WO2020026015A1 - Procédé et appareil pour l'affichage de pages dans un flux d'informations, et dispositif/terminal/serveur - Google Patents

Procédé et appareil pour l'affichage de pages dans un flux d'informations, et dispositif/terminal/serveur Download PDF

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Publication number
WO2020026015A1
WO2020026015A1 PCT/IB2018/056500 IB2018056500W WO2020026015A1 WO 2020026015 A1 WO2020026015 A1 WO 2020026015A1 IB 2018056500 W IB2018056500 W IB 2018056500W WO 2020026015 A1 WO2020026015 A1 WO 2020026015A1
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WO
WIPO (PCT)
Prior art keywords
content
display
attention
information flow
strategy
Prior art date
Application number
PCT/IB2018/056500
Other languages
English (en)
Chinese (zh)
Inventor
黄龙飞
Original Assignee
优视科技新加坡有限公司
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Publication date
Application filed by 优视科技新加坡有限公司 filed Critical 优视科技新加坡有限公司
Publication of WO2020026015A1 publication Critical patent/WO2020026015A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts

Definitions

  • the present application relates to the field of Internet technologies, and in particular, to a method, an apparatus, and a device / terminal / server for displaying pages in an information flow.
  • the information flow page display usually adopts a single page, and the style template of the display content of each page is the same, which limits the amount of content displayed and cannot highlight the content that the user is most concerned about.
  • the embodiments of the present application provide a method, an apparatus, and a device / terminal / server for displaying pages in an information flow, which completely or partially solve a problem existing in the prior art.
  • a method for displaying a page in an information flow includes: obtaining a possible degree of attention of a user to each content in the information flow, and determining the display of each content according to the possible degree of attention.
  • a strategy correspondingly displaying each content in the information flow according to the display strategy, so that the content with high attention is prominently displayed.
  • a device for displaying pages in an information flow includes: a policy determination module configured to obtain a user ’s possible attention degree to each content in the information flow, according to the information The possible attention degree determines the display strategy of each content; the content display module is configured to perform corresponding display of each content in the information flow according to the display strategy, so that the highly concerned content is prominently displayed.
  • a device / terminal / server including: one or more processors; a storage device, configured to store one or more programs, and when the one or more programs are Executed by the one or more processors, so that the one or more processors implement operations corresponding to the method of page display in the information flow as described above.
  • a computer-readable storage medium in which a computer program is stored, and when the program is executed by a processor, the method corresponding to the page display in the information flow described above corresponds to operating.
  • the embodiment of the present application determines the display strategy of each content according to the obtained user's possible attention to each content in the information stream, and corresponds to each content in the information stream according to the display strategy Display of high-profile content.
  • the content in the information stream may be displayed in different display strategies on the display page according to the user's possible degree of attention, so that the high-interest page is prominently displayed.
  • the embodiment of the present application is convenient for users to focus on high-interest content, and avoids missing high-interest content due to a single page mode display.
  • FIG. 1 is a flowchart of steps of a method for displaying a page in an information flow according to Embodiment 1 of the present application;
  • FIG. 2 is a flowchart of steps of an implementation of step S101 of a method for displaying a page in an information flow according to Embodiment 1 of the present application;
  • FIG. 3 is the steps of a method for displaying a page in an information flow according to Embodiment 2 of the present application
  • FIG. 4 is a flowchart of an implementation step S 1022 of a method for displaying a page in an information flow according to Embodiment 2 of the present application;
  • FIG. 5 is a structural block diagram of a device for displaying pages in an information flow according to Embodiment 3 of the present application;
  • FIG. 6 is a structural block diagram of an implementation of a policy determination module of a device displayed on a page in an information flow according to Embodiment 3 of the present application;
  • FIG. 7 is a structural block diagram of an implementation of a content display module of a device for page display in an information flow according to Embodiment 4 of the present application;
  • FIG. 8 is a structural block diagram of an implementation of a policy corresponding unit of a device displayed on a page in an information flow according to Embodiment 4 of the present application
  • FIG. 9 is a structural block diagram of a device / terminal / server according to Embodiment 5 of the present application. detailed description
  • FIG. 1 there is shown a flowchart of steps of a method for displaying a page in an information flow according to Embodiment 1 of the present application.
  • steps S 101 to S 102 described in this application do not represent the order in which they are performed.
  • Step S101 Obtain a user's possible degree of attention to each content in the information stream, and determine a display strategy of each content according to the possible degree of attention.
  • each content in the information flow described in the embodiment of the present application is information content that may be of interest to a user obtained through a recommendation algorithm, and each content in the information flow is pushed to the user and displayed on a page.
  • the embodiment of the present application determines the possible attention degree of the users of each content in the information flow, that is, the user's attention level is different for the user's interest content to be pushed to the user. Some contents belong to the user's special attention, but some content Users are generally concerned. The embodiments of the present application determine different display strategies for users with different levels of attention.
  • the step S101 includes:
  • a recommendation algorithm is used to calculate a user's possible degree of attention to each content in the information stream, and the possible degree of attention includes a degree of attention to each content.
  • the recommendation algorithm may be an existing push recommendation algorithm, and a specific selection may be selected by those skilled in the art according to needs.
  • the embodiment of the present application obtains a user's possible degree of attention to each content in the information flow according to the recommendation algorithm, that is, the different degree of attention to each content. Some content is of particular concern, and some content is For general attention.
  • the attention level can be selected and set according to needs, for example, the special attention and the general attention are selected, and the first attention, the second attention, and the third attention are selected (the degree of attention is gradually decreased).
  • S1012. Determine a display strategy corresponding to each content according to the attention level, where the display strategy includes a degree of highlighting of the content for display.
  • the display strategy corresponding to the attention level determination described in the embodiment of the present application is specifically: a display strategy that makes content with a higher attention level obtain a more prominent display effect.
  • the display strategy includes highlighting the content, that is, paying special attention to highlighting, and paying attention to general display in general; or highlighting more attention at first level than paying attention at second level, and paying more attention at second level than third level.
  • the user can give priority to the content with high degree of attention.
  • Step S102 Perform corresponding display on each content in the information flow according to the display strategy, so that the content with high attention is prominently displayed.
  • the embodiment of the present application determines a display strategy of each content according to the obtained user ’s possible degree of attention to each content in the information stream, and performs corresponding display of each content in the information stream according to the display strategy, so that the attention degree High content gets prominently displayed.
  • the content in the information flow can be displayed on the display page according to the user's possible degree of attention with different display strategies, so that the high-interest page can be prominently displayed.
  • the embodiment of the present application is convenient for users to focus on high-interest content, and avoids missing high-interest content due to single page mode display.
  • the method for displaying pages in the information flow in this embodiment may be performed by any appropriate device capable of displaying pages in the information flow, including but not limited to: various device terminals or servers, including but not limited to PCs and tablet computers , Mobile terminal, etc.
  • This embodiment includes the foregoing steps S101 to S102.
  • the steps of the method Step S 102 includes:
  • Step S1021 Obtain the display strategy, and determine the display mode of each content according to the display strategy corresponding to each content in the information flow.
  • determining the display manner of each content according to the display strategy can enable each content in the information stream with different degrees of attention to obtain different displays. the way.
  • Step S1022 Adjust the display format and / or display area of each content in the information flow according to the display mode.
  • the step S 1022 includes:
  • Step S 10221 Determine whether it is necessary to adjust the display area of the content with high attention according to the display mode.
  • Step S 10222 If necessary, increase the display area of the content with high attention.
  • Step S 10223 if not required, adjust the display format of the content with high attention. Specifically, when the displayable area of a single piece of content remains unchanged, the display format of the content with high attention is adjusted. For example, omitting (ie, not displaying) the secondary information such as the summary, and displaying only the title information, meanwhile, correspondingly increase and increase the size of the title, so as to distinguish it from other less-interested content.
  • the display area of the content with high attention is increased.
  • the step S 10222 may further include: adjusting a display format of the content with high attention.
  • the font size of the content in the information flow is adjusted correspondingly (if the display area is increased, the font size becomes thicker and larger, and vice versa), so that the display area of the content with high attention is enlarged, and the display of the content with low attention is displayed The area is reduced, and the display area is unevenly distributed.
  • step S 10222 further includes:
  • Each content display area is in the form of multiple rows or columns, so that each content display area can be flexibly organized so as to stack more content on the page.
  • the content with high attention will be displayed. Display is more prominent, while reducing the placement (exposure) area of content with low attention.
  • more content can be stacked on a single page, which is convenient for users to browse the content with high attention that is pushed by the information stream.
  • the news content browsed by the user through other applications is obtained, and a search is performed in the news library according to the news content. If the same news content does not exist in the news library, the News content is added to the news library.
  • the embodiment of the present application can import the news content browsed by the user through other applications into the already installed news app or browser, so that when you want to browse the news content again, you only need to query the browsing of the app or browser that you have installed. Traces can get the news content.
  • the method for displaying pages in the information flow in this embodiment may be performed by any appropriate device capable of displaying pages in the information flow, including but not limited to: various device terminals or servers, including but not limited to PCs and tablet computers , Mobile terminal, etc.
  • FIG. 5 a structural diagram of a device for displaying a page in an information flow according to Embodiment 3 of the present application is shown.
  • the policy determination module 501 is configured to obtain a possible attention degree of each content in the information stream by the user, and determine a display strategy of each content according to the possible attention degree.
  • the content display module 502 is configured to perform corresponding display of each content in the information flow according to the display strategy, so that the content with high attention is prominently displayed.
  • each content in the information flow described in the embodiment of the present application is information content that may be of interest to a user obtained through a recommendation algorithm, and each content in the information flow is pushed to the user and displayed on a page.
  • the embodiment of the present application determines the possible attention degree of the users of each content in the information flow, that is, the user's attention level is different for the user's interest content to be pushed to the user. Some content belongs to the user's special attention, but some content belongs to Users are generally concerned. The embodiments of the present application determine different display strategies for users with different levels of attention.
  • the policy determination module 501 includes: a level calculation unit 5011 configured to calculate a user's pair of information flows using a recommendation algorithm.
  • the possible attention level of the content where the possible attention level includes an attention level of each content.
  • the policy corresponding unit 5012 is configured to determine a display strategy corresponding to each content according to the attention level, and the display strategy includes a prominent degree of the content to be displayed.
  • the recommendation algorithm may be an existing push recommendation algorithm, and a specific selection may be selected by those skilled in the art according to needs.
  • the embodiment of the present application obtains a user's possible degree of attention to each content in the information flow according to a recommendation algorithm, that is, different levels of attention to each content. Some contents are of particular interest, and some contents are of general concern.
  • the attention level can be selected and set according to needs, for example, the special attention and the general attention are selected, and the first attention, the second attention, and the third attention are selected (the degree of attention is gradually decreased).
  • the display strategy corresponding to the attention level determination described in the embodiment of the present application is specifically: a display strategy that makes content with a higher attention level obtain a more prominent display effect.
  • the display strategy includes highlighting the content, that is, paying special attention to highlighting, and paying attention to general display in general; or highlighting more attention at first level than paying attention at second level, and paying more attention at second level than third level.
  • the user can give priority to the content with high degree of attention.
  • the embodiment of the present application determines a display strategy of each content according to the obtained user ’s possible degree of attention to each content in the information stream, and performs corresponding display of each content in the information stream according to the display strategy, so that the attention degree High content gets prominently displayed.
  • the content in the information flow can be displayed on the display page according to the user's possible degree of attention with different display strategies, so that the high-interest page can be prominently displayed.
  • the embodiment of the present application is convenient for users to focus on high-interest content, and avoids missing high-interest content due to single page mode display.
  • the apparatus for displaying pages in the information flow in this embodiment may be executed by any appropriate device having the capability of displaying pages in the information flow, including but not limited to: various device terminals or servers, including but not limited to PCs and tablet computers , Mobile terminal, etc.
  • various device terminals or servers including but not limited to PCs and tablet computers , Mobile terminal, etc.
  • This embodiment includes the above-mentioned policy determination module 501 and a content display module 502.
  • the content display module 502 includes:
  • a mode determining unit 5021 is configured to obtain the display strategy, and determine a display mode of each content according to a display strategy corresponding to each content in the information stream.
  • the display adjustment unit 5022 is configured to adjust a display format and / or a display area of each content in the information flow according to the display mode.
  • determining the display manner of each content according to the display strategy can enable each content in the information stream with different degrees of attention to obtain different displays. the way.
  • the display adjustment unit 5022 includes: an area adjustment subunit 50221 configured to determine whether to adjust the display area of the content with high attention according to the display mode.
  • the first display subunit 50222 is configured to increase the display area of the content with high attention if necessary.
  • the second display subunit 50223 is configured to adjust the display format of the content with high attention if it is not needed.
  • the display format of the content with high attention is adjusted. For example, omitting (ie, not displaying) the secondary information such as the summary, and displaying only the title information, meanwhile, correspondingly increase and increase the size of the title, so as to distinguish it from other less-interested content.
  • the display area of the content with high attention is increased.
  • the first display subunit 50222 may be further configured to: adjust a display format of each content.
  • the font size of the content in the information flow is adjusted correspondingly (if the display area is increased, the font size becomes thicker and larger, and vice versa), so that the display area of the content with high attention is enlarged, and the The content display area with low attention is reduced, and the display area is unevenly distributed.
  • the first display subunit 50222 further includes: multiple content or multiple column forms between each content display area, so that each content display area can be flexibly organized so as to be stacked on a page more content.
  • the content display with high attention will be more prominent, and the layout (exposure) area of the content with low attention will be reduced.
  • more content can be stacked on a single page, which is convenient for users to browse the content with high attention on information flow push.
  • the news content browsed by the user through other applications is obtained, and a search is performed in the news library according to the news content. If the same news content does not exist in the news library, the News content is added to the news library.
  • the embodiment of the present application can import the news content browsed by the user through other applications into the already installed news app or browser, so that when you want to browse the news content again, you only need to query the browsing of the app or browser that you have installed. Traces can get the news content.
  • the apparatus for displaying pages in the information flow in this embodiment may be executed by any appropriate device having the capability of displaying pages in the information flow, including but not limited to: various device terminals or servers, including but not limited to PCs and tablet computers , Mobile terminal, etc.
  • FIG. 9 a structural block diagram of a device / terminal / server according to Embodiment 5 of the present application is shown.
  • the specific embodiment of the present application does not limit the specific implementation of the device / terminal / server.
  • the device / terminal / server may include: one or more processors
  • processor processing
  • memory storage device
  • the processor 902 is configured to execute a program 906, and may specifically perform related steps in the method embodiment of page display in the foregoing information flow.
  • the program 906 may include program code, where the program code includes a computer operation instruction.
  • the processor 902 may be a central processing unit CPU, or a specific integrated circuit ASIC
  • the device / terminal / server includes one or more processors, which can be processors of the same type, such as one or more CPUs; or different types of processors, such as one or more CPUs and one or more ASICs .
  • the storage device 904 is configured to store one or more programs 906.
  • the storage device 904 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.
  • the program 906 may be specifically configured to cause the processor 902 to perform the following operations: obtain a possible attention degree of each content in the information stream by the user, determine a display strategy of each content according to the possible attention degree; Each content in the corresponding display, so that the content with high attention to prominent display.
  • the program 906 is further configured to use a recommendation algorithm to calculate a user's possible degree of attention to each content in the information stream, where the possible degree of attention includes an attention level of each content; according to the attention level A display strategy corresponding to each content is determined, and the display strategy includes a prominent degree of the content for display.
  • the program 906 is further configured to obtain the display strategy, and determine a display mode of each content according to a display strategy corresponding to each content in the information stream; and adjust the according to the display mode.
  • the program 906 is further configured to determine whether it is necessary to adjust the display area of the content with high attention according to the display mode; if necessary, increase the display area of the content with high attention; If not, adjust the display format of the content with high attention.
  • the program 906 is also used to form multiple rows or multiple columns between content display areas.
  • the content display with high attention will be more prominent, and the layout (exposure) area of the content with low attention will be reduced.
  • more content can be stacked on a single page, which is convenient for users to browse the content with high attention on information flow push.
  • the news content browsed by the user through other applications is obtained, and a search is performed in the news library according to the news content. If the same news content does not exist in the news library, the News content is added to the news library.
  • the news content browsed by the user through other applications can be imported into the installed news APP or browser, so when you want to browse the news content again, you can simply query the browsing trace of the APP or browser you have installed. Get the news content.
  • the embodiment of the present application obtains news content browsed by a user through other applications, and searches in a news library according to the news content. If the same news content does not exist in the news library, the news content is added to The news library.
  • the embodiment of the present application can import the news content browsed by the user through other applications into the already installed news app or browser, so that when you want to browse the news content again, you only need to query the browsing of the app or browser that you have installed. Traces can get the news content.
  • each component / step described in the embodiment of the present application may be split into more components / steps, or two or more components / steps or partial operations of components / steps may be combined into New components / steps to achieve the purpose of the embodiments of the present application.
  • the process described above with reference to the flowchart may be implemented as a computer software program.
  • embodiments of the present disclosure include a computer program product including a computer program carried on a computer-readable medium, the computer program containing program code for performing a method shown in a flowchart.
  • the computer program may be downloaded and installed from a network through a communication section, and / or installed from a removable medium.
  • CPU central processing unit
  • the aforementioned functions defined in the method of the present application are executed.
  • the computer-readable medium described in this application may be a computer-readable signal medium or a computer-readable storage medium or any combination of the foregoing.
  • the computer-readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable memories Programming read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing.
  • a computer-readable storage medium may be any tangible medium containing or storing a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device.
  • a computer-readable signal medium may include a data signal that is included in baseband or propagated as part of a carrier wave, and which carries computer-readable program code. Such a propagated data signal may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing.
  • Computer readable signal The medium may also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable medium may send, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device.
  • Program code embodied on a computer-readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
  • Computer program code for performing the operations of the present application may be written in one or more programming languages or a combination thereof, the programming languages including an object-oriented programming language such as Java, Smalltalk, C ++, and also conventional A procedural programming language such as "C" or a similar programming language.
  • the program code can be executed entirely on the user's computer, partly on the user's computer, as an independent software package, partly on the user's computer and partly on a remote computer, or entirely on the remote computer or server.
  • the remote computer can be connected to the user's computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (such as through an Internet service provider using the Internet Connection).
  • LAN local area network
  • WAN wide area network
  • each block in the flowchart or block diagram may represent a module, a program segment, or a portion of a code, which module, program segment, or part of the code contains one or more functions for implementing a specified logical function Executable instructions.
  • the functions noted in the blocks may also occur in a different order than those marked in the drawings. For example, two successively represented boxes may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved.
  • each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts may be implemented in a dedicated hardware-based system that performs the specified function or operation. Or, it can be implemented by a combination of dedicated hardware and computer instructions.
  • the units described in the embodiments of the present application may be implemented in a software manner, or may be implemented in a hardware manner.
  • the described unit may also be provided in a processor, for example, it may be described as:
  • a processor includes a receiving unit, a parsing unit, an information selecting unit, and a generating unit.
  • the name of these units does not constitute a limitation on the unit itself in some cases.
  • the receiving unit may also be described as a “unit that receives a user ’s webpage browsing request”.
  • the present application also provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, implements a method as described in any one of the foregoing embodiments.
  • the present application further provides a computer-readable medium, which may be included in the device described in the foregoing embodiments; or may exist alone without being assembled into the device.
  • the computer-readable medium carries one or more programs, and when the one or more programs are executed by the device, the device causes the device to: obtain a user's possible degree of attention to each content in the information stream, and determine according to the possible degree of interest Display strategy of each content; correspondingly display each content in the information flow according to the display strategy, so that the content with high attention is prominently displayed.

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Abstract

Les modes de réalisation de la présente invention concernent un procédé et un appareil pour l'affichage de pages dans un flux d'informations, et un dispositif/un terminal/un serveur, le procédé comprenant les étapes consistant à : acquérir un degré d'intérêt possible d'un utilisateur dans chaque élément de contenu dans un flux d'informations, et déterminer une stratégie d'affichage pour chaque élément de contenu selon le degré d'intérêt possible ; et afficher de manière correspondante chaque élément de contenu dans le flux d'informations en fonction de la stratégie d'affichage, de telle sorte qu'un élément de contenu ayant un degré d'intérêt élevé soit affiché de manière évidente. Les modes de réalisation de la présente invention permettent que des utilisateurs réalisent une navigation focalisée d'un contenu d'un niveau d'intérêt élevé, évitant ainsi de manquer un contenu de niveau d'intérêt élevé en raison d'un affichage en mode page unique.
PCT/IB2018/056500 2018-07-31 2018-08-27 Procédé et appareil pour l'affichage de pages dans un flux d'informations, et dispositif/terminal/serveur WO2020026015A1 (fr)

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CN201810858588.2A CN109165361A (zh) 2018-07-31 2018-07-31 一种信息流中页面展示的方法、装置和设备/终端/服务器
CN201810858588.2 2018-07-31

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CN109660876B (zh) * 2019-01-29 2021-04-06 广州酷狗计算机科技有限公司 显示列表的方法和装置
CN109828670B (zh) * 2019-01-31 2022-08-23 史文华 一种智能交互方法、装置、存储介质及电子设备
CN110968814B (zh) * 2019-11-29 2022-03-29 广州市百果园信息技术有限公司 用于通讯应用的信息管理系统、方法和展示终端

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