WO2020000873A1 - Procédé de génération d'affiche et système de génération d'affiche - Google Patents

Procédé de génération d'affiche et système de génération d'affiche Download PDF

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Publication number
WO2020000873A1
WO2020000873A1 PCT/CN2018/115858 CN2018115858W WO2020000873A1 WO 2020000873 A1 WO2020000873 A1 WO 2020000873A1 CN 2018115858 W CN2018115858 W CN 2018115858W WO 2020000873 A1 WO2020000873 A1 WO 2020000873A1
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WO
WIPO (PCT)
Prior art keywords
information
poster
user
recommendation
generating
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PCT/CN2018/115858
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English (en)
Chinese (zh)
Inventor
朱炯
Original Assignee
深圳春沐源控股有限公司
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Publication date
Application filed by 深圳春沐源控股有限公司 filed Critical 深圳春沐源控股有限公司
Publication of WO2020000873A1 publication Critical patent/WO2020000873A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders

Definitions

  • the present invention relates to the field of electronic information technology, and in particular, to a poster generation method and a poster generation system.
  • promotion methods include promotion through reposting, and merchants give certain benefits based on customer reposting behavior.
  • merchants will also record the sales volume based on the forwarding behavior of specific customers, and then reward specific merchants again.
  • Another promotion method is more intuitive. After the customer completes an order or performs a specific operation, the system prompts the user whether to generate a poster. The user forwards the poster to a channel such as a circle of friends to get a specific reward.
  • a poster plug-in operation process includes: the system can generate a dedicated QR code for each fan who follows the service number; invite friends to identify the QR code to follow after sharing, and get points; their friends then perform the QR code Generation and sharing invite others to follow, while friends get points, this fan can still get points, forming a secondary income; points can be redeemed for gifts at the end.
  • the use of electronic posters makes customer endorsements more intuitive, weakens marketing attributes, and enhances the fun of shopping.
  • the current electronic poster marketing solution has a fixed user template, and large-screen swiping over a period of time will cause user dislike. , Can not achieve the effect of promoting consumption, at the same time the fixed poster template lacks new ideas and personality, the promotion effect is not ideal.
  • an embodiment of the first aspect of the present invention proposes a poster generation method.
  • the embodiment of the second aspect of the present invention also provides a poster generation system.
  • the present invention proposes a poster generating method, including: receiving a poster generating request; obtaining user information and order information of a user; and generating a recommended poster based on the user information and order information .
  • the poster generation method provided by the present invention can generate a recommendation poster according to user information and order information after receiving a poster generation request, so that the recommended poster first has user information, such as a user's avatar and name, thereby improving the credibility of the poster recommendation.
  • the poster is generated based on the order information. This ensures that the product recommended by the user must be a product that the user has already purchased, thereby ensuring the authenticity of the recommendation, and improving the credibility and authenticity of the recommended poster to promote poster sales. Effect.
  • the poster generation method can be used for a terminal device. When a user completes an order, a poster generation button can be automatically displayed on the terminal device. The user can automatically complete the production of a recommended poster by touching the button, and the user can then share it externally. Recommended poster.
  • the method for generating a poster in the foregoing embodiment provided by the present invention may also have the following additional technical features:
  • generating a recommendation poster based on user information and order information specifically includes: obtaining product information of all products in the order information; selecting product information of at least one product and obtaining recommendation information of the selected product; The product information, recommendation information, and user information of the selected product generate a recommendation poster.
  • all or part of the products in the order information can be selected to generate a recommendation poster for recommendation, which improves the flexibility of the recommendation.
  • the user can select a single product to make a poster for recommendation, and can also select all products for the entire order.
  • the poster is recommended; at the same time, when recommending the product, it will automatically obtain the recommendation information corresponding to the recommended product, and finally generate a recommendation poster based on the recommendation information.
  • the recommendation information can be either the default setting or the user's own setting. Make the recommendation poster more personalized and facilitate the promotion of goods.
  • it further comprises: judging whether the user image in the user information is a person image, and issuing a prompt notification if the user image is not a person image.
  • the user information also includes a user image (for example, a user's avatar picture).
  • a reminder notification is issued to the user to remind the user to replace his own user image.
  • the recommended poster contains the user
  • the real person image can enhance the authenticity of this recommendation, help promote the promotion of the product, and also facilitate other users to identify the creator of the recommended poster.
  • the method further includes: obtaining mall entrance information corresponding to the order information; and generating a recommendation poster according to the user information, the order information, and the mall entrance information.
  • the final recommendation poster also includes mall entry information (such as a QR code or URL link) corresponding to the order information, so that other users can quickly enter the mall where the product was purchased through the recommendation poster to find Corresponding products, improve the efficiency of purchasing behavior.
  • mall entry information such as a QR code or URL link
  • the method further includes: when acquiring notification information of other users completing a preset operation based on the recommended poster, sending the notification information and updating the user information of the user according to the preset operation.
  • An embodiment of the second aspect of the present invention provides a poster generating system, including: an information receiving module for receiving a poster generating request; the information receiving module is further used for obtaining user information and order information of a user; a memory storing executable instructions ; At least one processor configured to execute executable instructions to: generate a recommendation poster based on user information and order information.
  • the poster generation system can generate a recommendation poster based on user information and order information after receiving a poster generation request, so that the recommended poster first has user information, such as a user's avatar and name, thereby enhancing the credibility of the poster recommendation.
  • the poster is generated based on the order information. This ensures that the product recommended by the user must be a product that the user has already purchased, thereby ensuring the authenticity of the recommendation, and improving the credibility and authenticity of the recommended poster to promote poster sales. Effect.
  • a poster generation button can be automatically displayed on the terminal device, the user can automatically complete the production of a recommended poster by touching the button, and then the user can share the recommended poster to the outside.
  • the poster generating system in the foregoing embodiment provided by the present invention may also have the following additional technical features:
  • At least one processor executes executable instructions to specifically complete the following steps: obtaining product information of all products in the order information; selecting product information of at least one product and acquiring recommendation information of the selected product; Generate a recommendation poster based on the product information, recommendation information, and user information of the selected product.
  • all or part of the products in the order information can be selected to generate a recommendation poster for recommendation, which improves the flexibility of the recommendation.
  • the user can select a single product to make a poster for recommendation, and can also select all products for the entire order.
  • the poster is recommended; at the same time, when recommending the product, it will automatically obtain the recommendation information corresponding to the recommended product, and finally generate a recommendation poster based on the recommendation information.
  • the recommendation information can be either the default setting or the user's own setting. Make the recommendation poster more personalized and facilitate the promotion of goods.
  • a prompt notification module preferably, it further includes: a prompt notification module; at least one processor further executes executable instructions to complete the following steps: determine whether the user image in the user information is a person image, if the user image is not a person image
  • the control prompt notification module sends a prompt notification.
  • the user information also includes a user image (for example, a user's avatar picture).
  • a reminder notification is issued to the user to remind the user to replace his own user image.
  • the recommended poster contains the user
  • the real person image can enhance the authenticity of this recommendation, help promote the promotion of the product, and also facilitate other users to identify the creator of the recommended poster.
  • the at least one processor further executes executable instructions to complete the following steps: obtaining the mall entrance information corresponding to the order information; and generating a recommendation poster according to the user information, the order information, and the mall entrance information.
  • the final recommendation poster also includes mall entry information (such as a QR code or URL link) corresponding to the order information, so that other users can quickly enter the mall where the product was purchased through the recommendation poster to find Corresponding products, improve the efficiency of purchasing behavior.
  • mall entry information such as a QR code or URL link
  • it further includes: an information reminding module; at least one processor further executes executable instructions to complete the following steps: when the information receiving module obtains notification that other users have completed the preset operation based on the recommended poster After the information, the control information reminding module sends out a notification message and updates the user information of the user according to a preset operation.
  • FIG. 1 is a schematic flowchart of a poster generating method according to an embodiment of the present invention
  • FIG. 2 is a schematic block diagram of a poster generation system according to an embodiment of the present invention.
  • the present invention provides a poster generating method, including the following steps:
  • S104 Acquire user information and order information of the user
  • S106 Generate a recommendation poster according to the user information and the order information.
  • the poster generation method provided by the present invention can generate a recommendation poster according to user information and order information after receiving a poster generation request, so that the recommended poster first has user information, such as a user's avatar and name, thereby improving the credibility of the poster recommendation.
  • the poster is generated based on the order information. This ensures that the product recommended by the user must be a product that the user has already purchased, thereby ensuring the authenticity of the recommendation, and improving the credibility and authenticity of the recommended poster to promote poster sales. Effect.
  • a poster generation button can be automatically displayed on the terminal device, the user can automatically complete the production of a recommended poster by touching the button, and then the user can share the recommended poster to the outside.
  • the step of generating a recommendation poster according to the user information and the order information specifically includes: obtaining the product information of all the products in the order information; selecting the product information of at least one product and acquiring the selected product's Recommendation information; generate recommendation posters based on the product information, recommendation information, and user information of the selected product.
  • all or part of the products in the order information can be selected to generate a recommendation poster for recommendation, which improves the flexibility of the recommendation.
  • the user can select a single product to make a poster for recommendation, and can also select all products for the entire order.
  • the poster is recommended; at the same time, when recommending the product, it will automatically obtain the recommendation information corresponding to the recommended product, and finally generate a recommendation poster based on the recommendation information.
  • the recommendation information can be either the default setting or the user's own setting. Make the recommendation poster more personalized and facilitate the promotion of goods.
  • the method further includes: judging whether the user image in the user information is a person image, and issuing a prompt notification if the user image is not a person image.
  • the user information also includes a user image (for example, a user's avatar picture).
  • a reminder notification is issued to the user to remind the user to replace his own user image.
  • the real person image can enhance the authenticity of this recommendation, help promote the promotion of the product, and also facilitate other users to identify the creator of the recommended poster.
  • the method further includes: obtaining mall entrance information corresponding to the order information; and generating a recommendation poster according to the user information, the order information, and the mall entrance information.
  • the finally-formed recommendation poster also includes mall entry information (such as a QR code or URL link) corresponding to the order information, so that other users can quickly enter the mall where the product was purchased through the recommendation poster to find Corresponding products, improve the efficiency of purchasing behavior.
  • mall entry information such as a QR code or URL link
  • the method further includes: when acquiring notification information of other users completing a preset operation based on the recommended poster, sending the notification information and updating the user information of the user according to the preset operation.
  • the user information of the user can also be updated according to the preset operations of other users, such as giving the user relevant points or rewards.
  • the poster generation method may be used for a terminal device.
  • An electronic poster generation button is configured on a user's interface for product evaluation, and a user's trigger operation on the generation button is received, and then user information and order information corresponding to the product evaluation are obtained. ; Receive user's operation instructions for order information; Generate recommendation posters based on user information and operation instructions.
  • the above poster generation method may specifically include the following steps:
  • Step 1 Receive the user's trigger instruction on the poster generation button to obtain user information; after the order is completed (such as delivery completion, to ensure that the user signs the product), a poster generation button can be generated on the product evaluation interface;
  • Step 2 Obtain the order information corresponding to the poster generation button and receive the user's operation options for the order information. Among them, the user may purchase multiple items on an order. After the user triggers the poster generation button, the order information is pushed and the user can choose One of the products in the order is endorsed, and multiple or all products can be selected for endorsement. Through this step, on one hand, the authenticity of the poster can be guaranteed (only for products that have been consumed), and on the other hand, the operability of the poster endorsement can be improved;
  • Step 3 Generate a poster based on user information (such as account information) and operation instructions. If the user selects cherry tomatoes, a poster similar to "I speak for Chun Muyuan cherry tomatoes" can be generated.
  • the poster contains mall information and user identification information. Based on user information, such as generating two-dimensional code, such as account information (user name, etc.), other users can perform relevant operations (such as browsing the mall or purchasing products) through the poster to perform relevant operations.
  • the image information in the user information (such as WeChat image obtained by WeChat store) can be obtained, the image can be loaded into the poster, and an electronic poster can be generated to improve the credibility of the promotion; the image can also be processed. Recognition, if it is detected that it is not a person image, the user may be prompted to replace it. By prompting users to upload their own images to make posters, and can increase the credibility of posters.
  • the poster user's trigger operation based on the poster is obtained, and the poster user is rewarded based on a preset reward rule.
  • the users who recommend the posters can be rewarded according to the behavior of other users.
  • the poster generation method provided by the present invention can be used for promotion in an electronic mall, and is particularly targeted at the e-commerce business.
  • An electronic poster generation button is configured on the user evaluation interface to improve the authenticity and interest of the electronic promotion poster.
  • a poster trigger button is generated to obtain the order information for the user to choose to make a poster, which improves the authenticity of the poster promotion on the one hand, promotes the sales of the product, and on the other hand improves the user experience.
  • the present invention also provides a poster generation system 2 including: an information receiving module for receiving a poster generation request; the information receiving module 206 is also used for obtaining user information and order information of a user; Instruction memory 202; at least one processor 204, configured to execute executable instructions to: generate a recommendation poster according to user information and order information.
  • the poster generation system 2 can generate a recommendation poster based on user information and order information after receiving a poster generation request, so that the recommended poster first has user information, such as a user's avatar, name, etc., thereby improving the availability of poster recommendations. Reliability.
  • the poster is generated based on the order information. This guarantees that the product recommended by the user must be a product that the user has already purchased, thereby ensuring the authenticity of the recommendation. By promoting the credibility and authenticity of the recommended poster, the poster promotion is enhanced. The effect of sales. Specifically, for example, when a user completes an order, a poster generation button can be automatically displayed on the terminal device, the user can automatically complete the production of a recommended poster by touching the button, and then the user can share the recommended poster to the outside.
  • At least one processor executes executable instructions to specifically complete the following steps: obtaining the commodity information of all the commodities in the order information; selecting the commodity information of at least one commodity and acquiring the information of the selected commodity Recommendation information; generate recommendation posters based on the product information, recommendation information, and user information of the selected product.
  • all or part of the products in the order information can be selected to generate a recommendation poster for recommendation, which improves the flexibility of the recommendation.
  • the user can select a single product to make a poster for recommendation, and can also select all products for the entire order.
  • the poster is recommended; at the same time, when recommending the product, it will automatically obtain the recommendation information corresponding to the recommended product, and finally generate a recommendation poster based on the recommendation information.
  • the recommendation information can be either the default setting or the user's own setting. Make the recommendation poster more personalized and facilitate the promotion of goods.
  • the method further includes: a notification notification module 208; at least one processor 204 further executes executable instructions to complete the following steps: determining whether the user image in the user information is For a person image, if the user image is not a person image, the control prompt notification module 208 sends a notification notification.
  • the user information also includes a user image (for example, a user's avatar picture).
  • a reminder notification is issued to the user to remind the user to replace his own user image.
  • the recommendation poster includes the user The real person image can enhance the authenticity of this recommendation, help promote the promotion of the product, and also facilitate other users to identify the creator of the recommended poster.
  • the at least one processor further executes executable instructions to complete the following steps: obtaining the mall entry information corresponding to the order information; and generating a recommendation poster according to the user information, the order information, and the mall entry information .
  • the finally-formed recommendation poster also includes mall entry information (such as a QR code or URL link) corresponding to the order information, so that other users can quickly enter the mall where the product was purchased through the recommendation poster to find Corresponding products, improve the efficiency of purchasing behavior.
  • mall entry information such as a QR code or URL link
  • it further includes: an information reminder module 210; at least one processor 204 also executes executable instructions to complete the following steps: when the information receiving module 206 obtains other users After the notification information of the preset operation based on the recommended poster is completed, the control information reminding module 210 sends out the notification information and updates the user information of the user according to the preset operation.
  • the user information of the user can also be updated according to the preset operations of other users, such as giving the user relevant points or rewards.
  • the term “plurality” refers to two or more than two unless explicitly defined otherwise.
  • the terms “installation”, “connected”, “connected”, “fixed” and the like should be understood in a broad sense.
  • “connected” can be a fixed connection, a detachable connection, or an integral connection;
  • “connected” can It is directly connected or indirectly connected through an intermediate medium.
  • the specific meanings of the above terms in the present invention can be understood according to specific situations.

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Abstract

L'invention concerne un procédé de génération d'affiche et un système de génération d'affiche, le procédé de génération d'affiche consistant à : recevoir une requête de génération d'affiche (S102) ; acquérir des informations d'utilisateur et des informations de commande d'un utilisateur (S104) ; et générer une affiche recommandée en fonction des informations d'utilisateur et des informations de commande (106). Dans le procédé décrit, l'affiche recommandée comprend des informations d'utilisateur, telles qu'un avatar d'utilisateur, un nom, etc., ce qui permet d'augmenter la crédibilité de recommandation de l'affiche ; de plus, l'affiche est générée selon des informations de commande, ce qui garantit que des produits recommandés à un utilisateur sont clairement des types de produits que l'utilisateur a déjà acheté, augmentant ainsi l'authenticité de la recommandation de l'affiche. Par conséquent, grâce à l'augmentation de la crédibilité et de l'authenticité d'une affiche recommandée, l'effet sur la promotion des ventes des affiches est également amélioré.
PCT/CN2018/115858 2018-06-29 2018-11-16 Procédé de génération d'affiche et système de génération d'affiche WO2020000873A1 (fr)

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CN201810694962.XA CN109034950A (zh) 2018-06-29 2018-06-29 海报生成方法和海报生成系统

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CN111985198A (zh) * 2020-07-24 2020-11-24 北京健康之家科技有限公司 一种电子保单海报的生成方法和系统、存储介质、设备
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