WO2019237144A1 - Plateforme de réseautage à déclenchement audio - Google Patents

Plateforme de réseautage à déclenchement audio Download PDF

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Publication number
WO2019237144A1
WO2019237144A1 PCT/AU2019/050443 AU2019050443W WO2019237144A1 WO 2019237144 A1 WO2019237144 A1 WO 2019237144A1 AU 2019050443 W AU2019050443 W AU 2019050443W WO 2019237144 A1 WO2019237144 A1 WO 2019237144A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
audio
users
connection
tag
Prior art date
Application number
PCT/AU2019/050443
Other languages
English (en)
Inventor
Michael Potter
Original Assignee
See Pots Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2018902120A external-priority patent/AU2018902120A0/en
Application filed by See Pots Pty Ltd filed Critical See Pots Pty Ltd
Publication of WO2019237144A1 publication Critical patent/WO2019237144A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/103—Workflow collaboration or project management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42203—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] sound input device, e.g. microphone
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/439—Processing of audio elementary streams
    • H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content

Definitions

  • the present invention relates to mobile applications and web based networking platforms in which social and business connections are triggered via audio tags.
  • the object of this invention is to provide a networking platform in which connections are made easily and in a controlled manner to alleviate the above problems, or at least provide the public with a useful alternative.
  • the invention provides a system comprising: a non-transitory memory; and one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising: generating an audio tag encoded with data to identify a first user; playing the audio tag in audible range of an audio receiving device of a second user; receiving the audio tag on the audio receiving device and decoding the data to determine the identity of the first user; and establishing a connection between the first user and second user.
  • the audio tag is played by an internet enabled device.
  • the system may perform the further operation of inserting the audio tag into any one of: a radio transmission, an internet stored file, or a television transmission.
  • the system performs the further operation of presenting the second user with a presentation of the first user before establishing the connection between the first user and second user.
  • any one of the aspects mentioned above may include any of the features of any of the other aspects mentioned above and may include any of the features of any of the embodiments described below as appropriate.
  • Figure 1 shows a block diagram of the invention from an enterprise user perspective connecting a business with a user using audio tags.
  • Figure 2 shows a block diagram of two users connecting using an audio tag.
  • the present invention provides a networking platform that allows for easy and controlled connections between a user and a business without the opportunity for the user to be diverted away from making the connection.
  • Preferably audio tags are used to establish connections, although other means are supported. Audio tags may be either audible or supersonic, and can be played locally or broadcast over television, radio or the internet. Tags played locally are suitable for use in stores or at venues to target a local audience. Broadcast tags are aimed at a wider audience.
  • To establish a connection a user will enable listening for connection requests on their mobile device or internet enabled device. The associated application will then present the sender’s preferred presentation to the user, after which the user may choose to make a connection with the sender.
  • the platform includes various other features to distinguish it from traditional social media platforms. The invention is targeted mainly at connecting businesses to users, but can also be used as a user to user platform.
  • the invention is implemented as a Software as a Service (SAAS) platform with a server storing data and providing services to users through web pages or dedicated applications on their smart devices. Users are encouraged to adopt the dedicated application as it provides further features including push notifications and connecting with other users using sound tags.
  • SAAS Software as a Service
  • the platform could be implemented with a variety of different software technologies as is known in the art.
  • the present implementation is written mainly in C++, Swift, Larivel and PHP.
  • a key aspect of the system is the ability to connect users using audio tags, either on a user to user basis for when users are interacting with each other in close proximity, or a business to user basis where an audio tag of a business is broadcast to multiple users at the same time, either by loud speaker or over broadcast media such as television, radio or the internet.
  • Tags‘broadcast’ over the internet may be in streaming media, or embedded in video or audio files accessed on demand by users from services such as YouTube or Spotify.
  • Using audio tags ensures that connections are made in a controlled manner. This is particularly important for business users as the potential connecting user is presented with a single option, i.e. exchange
  • Each user in the system has what is known as a screen.
  • a screen is analogous to a personal web page and is presented to another user when they make a connection with a user or look them up in the systems application or web site.
  • a user has full control of the content of their screen.
  • a screen for a business would typically be a mix of static content such as, brief details of who they are and what they offer and links to their website and other platforms, and dynamic content such as sales promotions and discount vouchers. Links to other complementary businesses may also be shown. Users may have multiple screens, with the individual screens presented to different categories of connections, e.g. different screens for family, friends, business acquaintances and other connections.
  • the system maintains a database of users, user screens, connections between users and records of all system interactions by users. Individual users will typically have a free account with limited functionality. Business users will typically have a paid for enterprise account providing increased functionality such as analytical reporting, the ability to broadcast sound tags and the management of multiple users.
  • Figures 1 and 2 are block diagrams showing how connections between users are made using audio tags.
  • Figure 1 shows an individual user making a connection with an enterprise user with the aid of a broadcast audio tag from the enterprise user
  • Figure 2 shows a first individual user making a connection with a second individual user with the aid of an audio tag played by the first user’s smart device.
  • FIG. 1 shows how users can connect with an enterprise user.
  • the enterprise user generates an audio tag which is uploaded to the platform server.
  • the tag is encrypted using AES encryption to prevent spoofing.
  • the tag may either comprise a tag identification number which is associated with other data in a system database, or the data itself.
  • Data that may be associated with an audio tag include user identification, delivery method and campaign details so that connections made with the tag can be traced back to a particular campaign.
  • Preferably a new audio tag is generated for each mode of delivery.
  • the audio tag is then distributed to the broadcast means, which could be a TV advert, a radio advert, an online video or audio file, or a broadcast by loudspeaker.
  • a user in range of the broadcast may choose to receive connection requests by enabling such in the application.
  • connection requests for a fixed period of time, typically 3 minutes.
  • the contents of the sound tag are sent to the server for decryption and verification, and determination of the user’s identification.
  • the second user is then presented with the enterprise user’s screen, and asked if they wish to make a connection. If confirmed a connection is established between the users’ accounts.
  • An audio tag broadcast by television may be part of an advertisement, which would display a logo and perhaps include dialogue indicating that an audio tag is about to be broadcast to prompt the user to launch the application and enable the receipt of connection requests.
  • the advertisement may offer incentives for the user to connect, such as a discount voucher, which would be accessed once a connection has been made.
  • the system keeps track of the audio tags used to make a connection, the media, and the time and place of the connection. This information is available to the enterprise user, allowing them to assess the value of individual campaigns.
  • the first user accesses the application on their smart device to generate and then play a sound tag.
  • the tag data in this case may also include the type of connection to be made, e.g. family, friend, acquaintance or other.
  • the second user accesses the application on their smart device and enables the receipt of sound tags. On receipt of the sound tag by the second user the contents of the sound tag are sent to the server for decryption and verification, and determination of the first user’s identification. The second user is then presented with the first user’s screen, and asked if they wish to make a connection. If confirmed a connection is established between the users’ accounts. For users not in close physical proximity connections can also be made via in-application invitations sent between users.
  • the user can send the non user a connection request via email or SMS including a link to the platforms web page.
  • the non-user will be shown the user’s screen and prompted to become a user and if on a mobile platform install the application.
  • connection When a connection is made it may be automatically added to a compatible CRM system.
  • the application allows users to search for other users by keywords and/or location.
  • a street view mode provides search results overlaid on a location, either a map or image, showing a user nearby users of the system such as cafe’s or
  • Geolocation services may also be used to push notifications to users regarding nearby businesses. Businesses may also broadcast sound tags within their premises, facilitating quick and easy new connections to patrons, or potential patrons passing by.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Human Resources & Organizations (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Physics & Mathematics (AREA)
  • Tourism & Hospitality (AREA)
  • Game Theory and Decision Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computing Systems (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne une plateforme de réseautage pour connecter des individus et des entreprises ensemble en utilisant des étiquettes audio pour initier des connexions. Des utilisateurs individuels peuvent utiliser un dispositif intelligent et une application pour générer et lire une étiquette audio avec leurs détails codés pour une réception par un second utilisateur à l'aide de leur dispositif intelligent. Des étiquettes audio peuvent également être diffusées, soit par l'intermédiaire de haut-parleurs, soit par l'intermédiaire de supports classiques, tels que la télévision, la transmission Internet et la radio, pour faciliter des connexions aisées et contrôlées entre un utilisateur, typiquement une entreprise, et de nombreux utilisateurs individuels. En utilisant des étiquettes audio, des connexions potentielles ne sont pas déviées, soit volontairement, soit involontairement, par des résultats de recherche dans des moteurs de recherche de tiers.
PCT/AU2019/050443 2018-06-14 2019-05-13 Plateforme de réseautage à déclenchement audio WO2019237144A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AU2018902120A AU2018902120A0 (en) 2018-06-14 Audio Triggered Networking Platform
AU2018902120 2018-06-14

Publications (1)

Publication Number Publication Date
WO2019237144A1 true WO2019237144A1 (fr) 2019-12-19

Family

ID=68841690

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2019/050443 WO2019237144A1 (fr) 2018-06-14 2019-05-13 Plateforme de réseautage à déclenchement audio

Country Status (1)

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WO (1) WO2019237144A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110214143A1 (en) * 2010-03-01 2011-09-01 Rits Susan K Mobile device application
WO2013150325A1 (fr) * 2012-04-05 2013-10-10 Intersoft Ltd Procédé et produit de programme informatique permettant d'augmenter l'efficacité d'une annonce publicitaire
US20160037237A1 (en) * 2014-07-29 2016-02-04 John Wilkinson System and method for encoding audio based on psychoacoustics
US20160336043A1 (en) * 2014-12-29 2016-11-17 Mkues, Inc. Method and Apparatus for the Insertion of Audio Cues in Media Files by Post-Production Audio & Video Editing Systems

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110214143A1 (en) * 2010-03-01 2011-09-01 Rits Susan K Mobile device application
WO2013150325A1 (fr) * 2012-04-05 2013-10-10 Intersoft Ltd Procédé et produit de programme informatique permettant d'augmenter l'efficacité d'une annonce publicitaire
US20160037237A1 (en) * 2014-07-29 2016-02-04 John Wilkinson System and method for encoding audio based on psychoacoustics
US20160336043A1 (en) * 2014-12-29 2016-11-17 Mkues, Inc. Method and Apparatus for the Insertion of Audio Cues in Media Files by Post-Production Audio & Video Editing Systems

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