WO2019232674A1 - 社群媒体直播信息广告方法 - Google Patents

社群媒体直播信息广告方法 Download PDF

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Publication number
WO2019232674A1
WO2019232674A1 PCT/CN2018/089787 CN2018089787W WO2019232674A1 WO 2019232674 A1 WO2019232674 A1 WO 2019232674A1 CN 2018089787 W CN2018089787 W CN 2018089787W WO 2019232674 A1 WO2019232674 A1 WO 2019232674A1
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Prior art keywords
information
streaming
live
broadcaster
social media
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PCT/CN2018/089787
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English (en)
French (fr)
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翁绍明
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Weng Shaoming
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Priority to PCT/CN2018/089787 priority Critical patent/WO2019232674A1/zh
Publication of WO2019232674A1 publication Critical patent/WO2019232674A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention is a social media live broadcast information advertising method, and more particularly, it is an application method of a shared benefit network system that enables advertisers to send advertisement information in real time and efficiently to viewers with corresponding needs.
  • live broadcast programs usually run by two technologies.
  • One is to develop a live broadcast application (app) developed by a specific person and install it on a smart phone.
  • the live broadcast application is run to enable the smart phone to capture the live broadcaster in real time.
  • the image is transmitted to the streaming server of the platform corresponding to the live broadcast application, and the broadcaster also needs to install the live broadcast application developed by specific personnel, and then click the option in the window at any time.
  • By broadcasting the live broadcast in real time and providing multi-person viewing it increases the real-time interaction between the live broadcaster and the player, and makes the broadcaster have a sense of participation.
  • Another type of live broadcast technology is to use the built-in functions of social media platforms such as Facebook and Instagram to perform live broadcast.
  • the present invention is a method for advertising social media live broadcast information.
  • the main feature of the method is that an application server is provided by a live broadcast platform operator and runs the following steps:
  • the advertisement consignment step provides advertisers with consignment advertisement information data and requirements to Live broadcast platform operator;
  • the information setting step is for the live broadcast platform operator to perform data analysis according to the consignment advertisement information data provided by the trusted advertiser, obtain the playback target condition information, and set the playback target condition data to the application server; install and log in
  • the step is for the broadcaster to download the corresponding application from the application server using a smartphone or mobile device.
  • the application can provide the broadcaster to log in to a specific social media and use it externally.
  • the application detects and identifies the broadcaster's information.
  • the live broadcaster logs in the live broadcaster's information to the application server by operating the application;
  • the live broadcast step is that the live broadcaster uses the smartphone or mobile device to run the aforementioned application to log in to specific social media to start the live broadcast and will be included Images are transmitted in real time Stream to a social media streaming server; after the broadcast step is a live broadcaster, broadcasters from different user groups enter the social media via their smartphones or mobile devices to click on the broadcaster
  • the outgoing stream plays the video;
  • the broadcast analysis step is that when the broadcaster starts to broadcast, the application server detects the identity information of the broadcaster and analyzes it. The analysis includes the streaming broadcast based on the individual broadcaster ’s outgoing stream.
  • the relationship between the nature of the image and the age, gender, and viewing time in the identity information of the broadcaster forms data, and matches the data and needs of individual advertisers for advertising information, as well as the individual broadcasters and broadcasters who are suitable for their needs.
  • Specific types of broadcasters the information push step is that the application server sends the individual advertisers ’advertisement information data and requirements that meet the formed matchmaking data to the streaming media server of the social media; the information push step is the application server Individual advertisers that meet the formed matchmaking data to request advertisement information data and send them to social media streaming services
  • the advertising and broadcasting step is a social media streaming server. Individual advertisers that meet the matching data will request the advertising information data, combined with the streaming video sent by the broadcaster, and push it to a specific type of broadcasting suitable for the needs.
  • the streaming video image window of the smart phone or mobile device of the user identity is generated to generate a real-time advertisement information screen.
  • the secondary feature of the present invention is that: the application program for installing the login step is developed in accordance with the information security policy of social media; after a certain period of time during which the advertisement is broadcast in the advertisement receiving and broadcasting step, the operator of the live broadcast platform The proportion of the advertising amount will allocate the advertising revenue expenses to individual broadcasters; the playback object condition information in this information setting step is obtained by market attribute analysis based on the product or service attributes that the advertiser wants to push, and is summarized based on the database information Suitable potential consumer objects include distribution information such as age, gender, and viewing time; the identity information in this broadcast analysis step is based on the privacy policy of the social media platform and is obtained by analyzing the available broadcaster information.
  • FIG. 1 is a system flowchart of a preferred embodiment of the present invention.
  • FIG. 2 is a partial system flowchart of a preferred embodiment of the present invention.
  • FIG. 3 is a configuration diagram of another preferred embodiment of the present invention.
  • Steps for advertisement consignment S2 ... Steps for setting information
  • FIG. 1 is a system flowchart of a preferred embodiment of the present invention, so that advertiser B, live broadcast platform operator C, or live broadcaster LS can have more opportunities and greater viewing opportunities for broadcasters when selecting a live broadcast platform.
  • the social media live broadcast information advertising method of the present invention is a better live broadcast advertising solution, in which the advertisement is used by advertiser B as an example.
  • the present invention mainly provides an application by live broadcast platform operator C Program server AP (AP Server) and run the following steps:
  • Advertising consignment step S1 Advertiser B provides consignment advertisement information data and requirements to live broadcast platform operator C.
  • the live broadcast platform operator C performs data analysis according to the consigned advertisement information data provided by the trusted advertiser B, obtains the playback target condition information, and sets the playback target condition data to the application server AP.
  • Installation and login step S3 The live broadcaster LS downloads the corresponding application (APP) from the application server AP using the smart phone P or mobile device.
  • This application can provide the live broadcaster LS to log in to specific social media and use it externally.
  • the application It is developed in accordance with the information security policy of social media, and detects and identifies the receiver ’s Message-ID or ID under the corresponding social media information security policy, and the broadcaster
  • the identity data and bank account information of the broadcaster LS are logged in to the application server AP by operating the application.
  • the application server AP provides the broadcaster LS and the live broadcast platform through the application after receiving the foregoing login information.
  • the profit distribution information of operator C is for confirmation by both parties.
  • Live broadcast step S4 After the live broadcaster LS completes the installation and login step S3, the live broadcaster LS uses the smartphone P or the mobile device to run the aforementioned application to log in to the specific social media.
  • the live broadcaster LS logs in the live broadcast begins and the smart phone P Or the images recorded by the mobile device are transmitted to the streaming media server SS (Streaming Server) of the social media for real-time streaming, and the identity (ID) of the broadcaster is detected by the application server AP.
  • SS streaming Server
  • the broadcasters M / F / Y of different user groups successively start to enter the social media via their smartphones P or mobile devices and click on the social media. Streaming video from the live broadcaster LS.
  • Broadcast analysis step S6 When the broadcaster M / F / Y starts broadcasting, the application server AP has detected and analyzed the identity (ID) information of the broadcaster M / F / Y.
  • the analysis includes According to the relative relationship between the nature of the streaming video sent by the individual broadcaster LS and the age, gender, and viewing time in the identity information of the broadcaster M / F / Y, and form data, match the individual advertiser B's broadcast advertisement Information data and needs, as well as individual live broadcasters LS and specific types of broadcasters who broadcast their programs, in this embodiment, the analysis targets are female F and young Y, but male M is excluded.
  • Information push step S7 in accordance with the partial system flow chart of the preferred embodiment of the present invention shown in FIG. 2, after completing the foregoing broadcast analysis step S6, the application server AP will then send individual advertisements that match the formed match data.
  • the advertisement information data and demand of quotient B is sent to the streaming media server SS (Streaming Server) of the social media according to the corresponding receiving step S5.
  • SS streaming Server
  • Advertisement receiving and broadcasting step S5C The aforementioned social media streaming server SS will broadcast the advertisement information data of the individual advertiser B that meets the matchmaking data, and combine it with the streaming video transmitted by the broadcaster LS, and push it to the specific type suitable for the demand
  • the broadcaster's identity (ID) of the smartphone P or the mobile device's streaming playback image window to generate a real-time advertisement information screen.
  • Step S8 of fee distribution After a certain period of time for the advertisement broadcast, the live broadcast platform operator C will allocate the advertising revenue expense to the individual broadcaster LS according to the advertisement amount ratio of the actual broadcast times.
  • the playback object condition information in the information setting step S2 is obtained by conducting market attribute analysis based on the product or service attributes that Advertiser B wants to push, and summarizes suitable potential consumer objects based on database information, including age, gender, and viewing Distribution information such as time; and the identification (ID) information in the broadcast analysis step S6 is based on the privacy policy of the social media platform and is obtained by analyzing the available broadcaster information.
  • FIG. 3 is another preferred embodiment of the present invention, which can further integrate more live broadcasters LS1 to LS3 for live broadcast, and have more subscriber groups such as M / F / Y.
  • Live broadcast platform operator C further opened a social media account FG page on social media, and linked the social media account FG through the application server AP, so that broadcasters M / F / Y, etc.
  • the user group can watch the individual live broadcasters LS1 ⁇ LS3 and other live broadcast paths on the same social media account FG page, so that the application server AP links the live broadcasters LS1 ⁇ LS3, etc., joined under the social media account FG.
  • the identity of the user group such as the broadcaster M / F / Y, so as to more effectively match the various advertisers B with advertising information data and demand to match more of the broadcaster LS and the broadcast user group .
  • Advertiser B request the advertising information data and requirements to be more efficiently allocated to the receivers of the large social media platforms used, and obtain the most real-time and meet the needs
  • the advertising effect can also increase the benefit space of the live broadcast platform operator and the live broadcaster, and the operating steps of the present invention have similar features of the previous case's invention announcement or disclosed technology, which has already met the requirements for applying for an invention patent. Therefore, an application for an invention patent was filed.

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Abstract

一种社群媒体直播信息广告方法，运行以下步骤：广告商(B)提供托播广告信息数据及需求至直播平台运营商(C)；直播平台运营商(C)依据受托的广告商(B)提供的托播广告信息数据进行数据分析，取得播放对象条件信息并设置至应用程序服务器(AP)中；直播者(LS)使用智能手机(P)或移动设备从应用程序服务器(AP)下载对应的应用程序，该应用程序提供直播者(LS)登录特定社群媒体后外挂使用，并辨识收播者(M/F/Y)的信息辨识码或身份；直播者(LS)使用前述应用程序登录特定社群媒体后开始进行直播演出，并将影像实时地传输到社群媒体的流媒体服务器(SS)中串流播放；不同用户群的收播者(M/F/Y)等通过其智能手机(P)或移动设备进入所述社群媒体点阅所述直播者(LS)传出的串流播放影像；应用程序服务器(AP)侦测到收播者(M/F/Y)的身份信息并进行分析形成数据，并媒合个别广告商(B)托播广告信息数据及需求、以及适合需求的个别直播者(LS)与收播其节目的特定类型的收播者(M/F/Y)；应用程序服务器(AP)将符合所形成的媒合数据的个别广告商(B)托播广告信息数据及需求发送至社群媒体的流媒体服务器(SS)；社群媒体的流媒体服务器(SS)将符合媒合数据的个别广告商(B)托播广告信息数据、结合直播者(LS)传出的串流播放影像，推送至适合需求的特定类型的收播者(M/F/Y)身份的智能手机(P)或移动设备的串流播放影像窗口上，以产生实时的广告信息画面。

Description

社群媒体直播信息广告方法 技术领域
本发明是一种社群媒体直播信息广告方法，尤指一种能够使得广告商更加实时与有效率地发出广告信息给对应需求的收播者观看的共享利益网络系统的应用方法。
背景技术
现阶段网络直播蔚为风潮，因其信息流通快速，已逐渐取代传统电视媒体的角色，消费者通过观看直播可更直接生动地获取所需的消息，包括生活所需品以及知识，而不再以传统如电视广播等特定媒体管道或传统上传Youtube等网络播放语音平台上传播放的方式获取；根据调查显示收播者最常观看的直播类型包括休闲娱乐、搞笑趣闻、专业信息(星座命理、科技3C、保养美妆、运动健身、投资理财)、新闻直播、现场活动、流行音乐或演唱会。
目前直播节目通常以两种技术运行，一是由特定人员开发出直播应用程序(app)安装至智能手机后，通过直播应用程序的运行以使智能手机以实时方式将其所撷取的直播者影像传输至该直播应用程序对应的平台的流媒体服务器(Streaming Server)串流播放，而收播者则也需要安装特定人员开发出的直播应用程序后，即可随时通过窗口中的选项点选欲观看的影像并发出相对应的信息与直播者沟通，藉由直播实时地播放且提供多人观看的特性增加直播者与播放者的实时互动，更使收播者有参与其中的实际感；而另一种直播技术是通过社群媒体如Facebook、Instagram等社群媒体平台的系统内建的功能进行直播。
依据一项针对特定区域的收播者收看直播比例统计，收看直播的收播 者中，71.6％偏好Facebook作为主要观看平台，其次是YouTube(55.2％)、17(19.5％)、Instagram(15.6％)，可清楚显示大部分的收播者多数是使用国际市场上知名社群媒体如Facebook、YouTube以及Instagram等平台，因此对于一般直播平台运营商并不容易与这些大型品牌竞争，势必大幅限缩有需要进行广告的广告商的广告推送的委任，更加压缩经营的利润空间，相对地，即便广告商委托前述第一种类型的特定人员开发出直播应用程序(app)的直播平台，也会因为其收看人数不够广泛而造成广告播放效益不佳，如此恶性循环会扼杀掉其商业生存空间。
另一方面，对于希望通过更多收播者收看的知名社群媒体如Facebook、YouTube等影音播放平台播放的广告商而言，除了此类较大的社群媒体广告托播的价格较高之外，此类社群媒体或影音播放平台在播放时，因为知名社群媒体平台的直播方式并非全部实时性的直播，因此广告内容在呈现时是被动地投放到被点选观看的影音开播前的几秒钟，播放后即可关掉该广告信息，换言之，在并非实时又非特定用户群的点选条件下，点选收看的收播者较难以区分其用户群如年龄、性别以及喜好等条件，因此播放对象的收播者经常是不需要的对应用户群，因此广告效益也是大打折扣。
发明内容
本发明是一种社群媒体直播信息广告方法，该方法主要特征是由直播平台运营商提供一应用程序服务器，并运行以下步骤：广告托播步骤为广告商提供托播广告信息数据及需求至直播平台运营商；信息设定步骤为直播平台运营商依据受托的广告商提供的托播广告信息数据进行数据分析，取得播放对象条件信息，将播放对象条件数据设置至应用程序服务器中；安装登录步骤为直播者使用智能手机或移动设备从应用程序服务器下载对应的应用程 序，该应用程序可提供直播者登录特定社群媒体后外挂使用，其中该应用程序侦测并辨识收播者的信息辨识码或身份，直播者通过操作该应用程序向应用程序服务器登录该直播者信息；直播步骤为直播者使用智能手机或移动设备运行前述应用程序登录特定社群媒体后开始进行直播演出，并将收录的影像实时地传输到社群媒体的流媒体服务器中串流播放；对应收播步骤为直播者直播后，不同用户群的收播者等通过其智能手机或移动设备进入所述社群媒体点阅所述直播者传出的串流播放影像；收播分析步骤为收播者开始收播时，应用程序服务器侦测到收播者的身份信息并进行分析，该分析包括根据个别直播者传出的串流播放影像性质与收播者的身份信息中的年龄、性别以及收看时间等相对关系形成数据，并媒合个别广告商托播广告信息数据及需求、以及适合需求的个别直播者与收播其节目的特定类型的收播者；信息推送步骤为应用程序服务器将符合所形成的媒合数据的个别广告商托播广告信息数据及需求发送至社群媒体的流媒体服务器；信息推送步骤为应用程序服务器将符合所形成的媒合数据的个别广告商托播广告信息数据及需求发送至社群媒体的流媒体服务器；广告收播步骤为社群媒体的流媒体服务器将符合媒合数据的个别广告商托播广告信息数据、结合直播者传出的串流播放影像，推送至适合需求的特定类型的收播者身份的智能手机或移动设备的串流播放影像窗口上，以产生实时的广告信息画面。
本发明的次要特征在于：该安装登录步骤的应用程序是符合社群媒体的信息安全政策所开发的；该广告收播步骤经过一定时间的广告播送后，直播平台运营商依据实际播放次数的广告金额比例将广告收益费用提拨给个别直播者；该信息设定步骤中的播放对象条件信息是依据广告商所欲推送的产品或服务属性进行市场属性分析所得的，并依据数据库信息归纳出适合的潜在消费者对象，包括年龄、性别以及收看时间等分布信息；该收播分析步骤中的身份信息是基于社群媒体平台的隐私权政策，对可取得的收播者信息分 析所得。
附图说明
图1是本发明较佳实施例的系统流程图。
图2是本发明较佳实施例的局部系统流程图。
图3是本发明另一较佳实施例配置图。
附图标记说明
M/F/Y… 收播者              AP……  应用程序服务器
B……   广告商              C……   直播平台运营商
FG……  社群媒体账号        LS……  直播者
P……   智能手机            SS……  流媒体服务器
S1……  广告托播步骤        S2……  信息设定步骤
S3……  安装登录步骤        S4……  直播步骤
S5……  对应收播步骤        S6……  收播分析步骤
S7……  信息推送步骤        S8……  费用分配步骤
具体实施方式
请参照图1，为本发明较佳实施例的系统流程图，使得广告商B、直播平台运营商C或直播者LS在选择直播平台时可以兼具较多收播者观看的机会与更大获利空间，本发明社群媒体直播信息广告方法为一种更佳的直播广告解决方案，其中以用于广告商B托播广告为例，本发明主要是由直播平台运营商C提供一应用程序服务器AP(AP Server)，并运行以下步骤：
广告托播步骤S1：广告商B提供托播广告信息数据及需求至直播平台运营商C。
信息设定步骤S2：直播平台运营商C依据受托的广告商B提供的托播广告信息数据进行数据分析，取得播放对象条件信息，将播放对象条件数据设置至应用程序服务器AP中。
安装登录步骤S3：直播者LS使用智能手机P或移动设备从应用程序服务器AP下载对应的应用程序(APP)，该应用程序可提供直播者LS登录特定社群媒体后外挂使用，其中该应用程序是符合社群媒体的信息安全政策所开发的，且在所对应的社群媒体的信息安全政策下侦测并辨识收播者的信息辨识码(Message-ID)或身份(ID)，直播者LS安装该应用程序后通过操作该应用程序向应用程序服务器AP登录该直播者LS的身份数据及银行账户信息，应用程序服务器AP收到前述登录信息后通过该应用程序提供直播者LS与直播平台运营商C的获利分配信息供双方确认。
直播步骤S4：直播者LS完成安装登录步骤S3后，直播者LS使用智能手机P或移动设备运行前述应用程序登录特定社群媒体，当直播者LS登录后开始进行直播演出，并将智能手机P或移动设备收录的影像实时地传输到社群媒体的流媒体服务器SS(Streaming Server)中串流播放，同时藉由所述应用程序服务器AP侦测收播者的身份(ID)。
对应收播步骤S5：直播者LS完成直播步骤S4开始直播后，不同用户群的收播者M/F/Y等陆续开始通过其智能手机P或移动设备进入所述社群媒体点阅所述直播者LS传出的串流播放影像。
收播分析步骤S6：收播者M/F/Y开始收播时，所述应用程序服务器AP已侦测到收播者M/F/Y的身份(ID)信息并进行分析，该分析包括根据个别直播者LS传出的串流播放影像性质与收播者M/F/Y的身份信息中的年龄、性别以及收看时间等相对关系，并形成数据，媒合个别广告商B托播广告信息数据及需求、以及适合需求的个别直播者LS与收播其节目的特定类型的收播者，在本实施例中分析推送对象为女性F与年轻人Y，但男性M排除。
信息推送步骤S7：配合图2所示的本发明较佳实施例的局部系统流程图，完成前述收播分析步骤S6后，所述应用程序服务器AP再将符合所形成的媒合数据的个别广告商B托播广告信息数据及需求依对应收播步骤S5发送至社群媒体的流媒体服务器SS(Streaming Server)。
广告收播步骤S5C：前述社群媒体的流媒体服务器SS将符合媒合数据的个别广告商B托播广告信息数据、结合直播者LS传出的串流播放影像，推送至适合需求的特定类型的收播者身份(ID)的智能手机P或移动设备的串流播放影像窗口上，以产生实时的广告信息画面。
费用分配步骤S8：经过一定时间的广告播送后，直播平台运营商C会依据实际播放次数的广告金额比例将广告收益费用提拨给个别直播者LS。
其中信息设定步骤S2中的播放对象条件信息是依据广告商B所欲推送的产品或服务属性进行市场属性分析所得，并依据数据库信息归纳出适合的潜在消费者对象，包括年龄、性别以及收看时间等分布信息；而收播分析步骤S6中的身份(ID)信息是基于社群媒体平台的隐私权政策，对可取得的收播者信息分析所得。
再请参照图3所示，为本发明另一较佳实施例，能更进一步整合更多的直播者LS1～LS3进行直播、并有更多的收播者M/F/Y等用户群收播观看，直播平台运营商C进一步地在社群媒体开设一社群媒体账号FG专页，并通过该应用程序服务器AP链接该社群媒体账号FG后，使收播者M/F/Y等用户群在同一社群媒体账号FG专页观看到汇整后的个别直播者LS1～LS3等直播路径，使该应用程序服务器AP链接该社群媒体账号FG下所加入的直播者LS1～LS3等、以及收播者M/F/Y等用户群的身份(ID)，藉以更有效率地将各种广告商B托播广告信息数据及需求媒合更多的直播者LS与收播用户群。
综上所述，通过本发明各步骤的运行不但可使广告商B托播广告信息 数据及需求更有效率地拨送给使用的大型社群媒体平台的收播者，获得最实时且符合需求的广告效果，亦可增加直播平台运营商与直播者更大的获益空间，且本发明的运行步骤特征未有近似的前案发明公告或公开技术在先，实已符合申请发明专利的要件，故提出发明专利申请。

Claims (5)

  1. 一种社群媒体直播信息广告方法，其中该方法是由直播平台运营商(C)提供一应用程序服务器(AP)，并运行以下步骤：
    广告托播步骤(S1)：广告商(B)提供托播广告信息数据及需求至直播平台运营商(C)；
    信息设定步骤(S2)：直播平台运营商(C)依据受托的广告商(B)提供的托播广告信息数据进行数据分析，取得播放对象条件信息，将播放对象条件数据设置至应用程序服务器(AP)中；
    安装登录步骤(S3)：直播者(LS)使用智能手机(P)或移动设备从应用程序服务器(AP)下载对应的应用程序，该应用程序可提供直播者(LS)登录特定社群媒体后外挂使用，其中该应用程序侦测并辨识收播者的信息辨识码(Message-ID)或身份(ID)，直播者(LS)通过操作该应用程序向应用程序服务器(AP)登录该直播者(LS)信息；
    直播步骤(S4)：直播者(LS)使用智能手机(P)或移动设备运行前述应用程序登录特定社群媒体后开始进行直播演出，并将收录的影像实时地传输到社群媒体的流媒体服务器(SS)中串流播放；
    对应收播步骤(S5)：直播者(LS)直播后，不同用户群的收播者(M/F/Y)等通过其智能手机(P)或移动设备进入所述社群媒体点阅所述直播者(LS)传出的串流播放影像；
    收播分析步骤(S6)：收播者(M/F/Y)开始收播时，应用程序服务器(AP)侦测到收播者(M/F/Y)的身份(ID)信息并进行分析，该分析包括根据个别直播者(LS)传出的串流播放影像性质与收播者(M/F/Y)的身份信息中的年龄、性别以及收看时间等相对关系形成数据，并媒合个别广告商(B)托播广告信息数据及需求、以及适合需求的个别直播者(LS)与收播其节目的特定类型的收播者；
    信息推送步骤(S7)：应用程序服务器(AP)将符合所形成的媒合数据的个别广告商(B)托播广告信息数据及需求发送至社群媒体的流媒体服务器(SS)；
    广告收播步骤(S5C)：社群媒体的流媒体服务器(SS)将符合媒合数据的个别广告商(B)托播广告信息数据、结合直播者(LS)传出的串流播放影像，推送至适合需求的特定类型的收播者身份(ID)的智能手机(P)或移动设备的串流播放影像窗口上，以产生实时的广告信息画面。
  2. 如权利要求1所述的社群媒体直播信息广告方法，其中该安装登录步骤(S3)的应用程序是符合社群媒体的信息安全政策所开发的。
  3. 如权利要求1所述的社群媒体直播信息广告方法，其中该广告收播步骤(S5C)经过一定时间的广告播送后，直播平台运营商(C)依据实际播放次数的广告金额比例将广告收益费用提拨给个别直播者(LS)。
  4. 如权利要求1所述的社群媒体直播信息广告方法，其中该信息设定步骤(S2)中的播放对象条件信息是依据广告商(B)所欲推送的产品或服务属性进行市场属性分析所得，并依据数据库信息归纳出适合的潜在消费者对象，包括年龄、性别以及收看时间等分布信息。
  5. 如权利要求1所述的社群媒体直播信息广告方法，其中该收播分析步骤(S6)中的身份(ID)信息是基于社群媒体平台的隐私权政策，对可取得的收播者信息分析所得。
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CN106959847A (zh) * 2017-02-20 2017-07-18 武汉斗鱼网络科技有限公司 一种应用程序的登录方法和装置
CN108073670A (zh) * 2017-04-12 2018-05-25 北京市商汤科技开发有限公司 业务对象推荐方法、装置及电子设备
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