WO2019227423A1

WO2019227423A1 - Method and apparatus for collecting user feature information, and device/terminal/server

Info

Publication number: WO2019227423A1
Application number: PCT/CN2018/089337
Authority: WO
Inventors: 胡月鹏
Original assignee: 优视科技新加坡有限公司; 优视科技有限公司
Priority date: 2018-05-31
Filing date: 2018-05-31
Publication date: 2019-12-05
Also published as: CN109496302A

Abstract

Provided in the embodiments of the present application are a method and apparatus for collecting user feature information, and a device/terminal/server. The method comprises: acquiring information of at least one folder generated in a file system by an application; acquiring, on the basis of the information of the folder, information of a user and/or log stored in the folder; and parsing the information of the user and/or log to generate feature information of the user. The embodiments of the present application, by analyzing the user and reading the low-privilege information of the file folder, implement the pre-acquisition of the feature information of the user.

Description

User characteristic information collection method, device and equipment / terminal / server

Technical field

The present application relates to the field of computer technology, and in particular, to a method, an apparatus, and a device / terminal / server for collecting user characteristic information.

Background technique

With the development of mobile smart terminals, more and more applications (APPs) have entered people's lives. People use the Internet to improve the convenience of their lives through apps for sports, shopping, reading text, and watching videos. In order to increase the user's viscosity, each application also adopts more targeted information push, so knowing the user's characteristic information in advance has become an important means of accurate push.

Generally, the application requires the user to fill in user characteristic information in advance or realize the user's face in advance according to the way of face recognition. However, both of these operations require the user's cooperation for input. If the user does not cooperate with the input, the user characteristic information cannot be obtained in advance. Existing applications often use user installation information and application usage behavior data to obtain user characteristic information. However, the user application installation list and application usage data usually involve user privacy. In order to protect user privacy, they have high read permissions. If these data cannot be read, the user characteristic information cannot be obtained in advance.

Therefore, how to better obtain the user characteristic information becomes a technical problem to be solved urgently in the prior art.

Summary of the Invention

The embodiments of the present application provide a method, an apparatus, and a device / terminal / server for collecting user characteristic information. By analyzing folder information with a lower read permission of a user, the user characteristic information can be obtained in advance.

According to an aspect of the embodiment of the present application, a method for collecting user characteristic information is provided. The method includes: obtaining at least one folder information generated by an application program in a file system; and obtaining the file according to the folder information. User information and / or logs stored in a folder; parse the user information and / or logs to generate characteristic information of the users.

According to another aspect of the embodiments of the present application, a device for collecting user characteristic information is further provided. The device includes: a first obtaining module configured to obtain at least one folder information generated by an application in a file system; The second obtaining module is configured to obtain user information and / or logs stored in the folder according to the folder information; the information analysis module is configured to analyze the user information and / or logs to generate the user The characteristic information.

According to still another aspect of the embodiments of the present application, a device / terminal / server is also provided, including: one or more processors; a storage device for storing one or more programs, and when the one or more programs are Executed by the one or more processors, so that the one or more processors implement operations corresponding to the user characteristic information collection method as described above.

According to still another aspect of the embodiments of the present application, a computer-readable storage medium is further provided, in which a computer program is stored, and when the program is executed by a processor, the operations corresponding to the user characteristic information collection method described above are implemented.

According to the technical solution provided by the embodiment of the present application, the embodiment of the present application obtains at least one folder information generated by the application in the file system, and obtains user information and / or logs stored in the folder according to the folder information. . Therefore, the user information and / or log is parsed to generate characteristic information of the user. Therefore, in the embodiment of the present application, it is not necessary to read the installation list and application usage data of the user application, and only need to read the folder information generated in the file system, according to the user information and / or logs stored in the folder Collect user characteristic information to improve the pertinence of information push.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1A is a flowchart of steps of a method for collecting user characteristic information according to Embodiment 1 of the present application; FIG.

1B and FIG. 1C are schematic diagrams of folders in a method for collecting user characteristic information according to the present application;

FIG. 1D is a schematic diagram of user information and logs in a method for collecting user characteristic information according to the present application; FIG.

2 is a flowchart of steps S103 in a method for collecting user characteristic information according to Embodiment 2 of the present application;

3 is a structural block diagram of a user characteristic information collecting device according to a third embodiment of the present application;

4 is a structural block diagram of an information analysis module of a user characteristic information collecting device according to Embodiment 4 of the present application;

FIG. 5 is a structural block diagram of a device / terminal / server according to Embodiment 5 of the present application.

Detailed ways

The specific implementation of the embodiments of the present application will be further described in detail below with reference to the accompanying drawings (the same reference numerals in several drawings represent the same elements) and embodiments. The following examples are used to illustrate the present application, but are not intended to limit the scope of the present application.

Those skilled in the art can understand that terms such as “first” and “second” in the embodiments of the present application are only used to distinguish different steps, devices, or modules, etc., and they do not represent any specific technical meaning or indicate between them. The necessary logical order.

Example one

Referring to FIG. 1, a flowchart of steps of a method for collecting user characteristic information according to Embodiment 1 of the present application is shown.

It is worth noting that steps S101 to S103 described in this application do not represent the order of their execution.

The method for collecting user characteristic information in this embodiment includes the following steps:

Step S101: Obtain at least one folder information generated by an application in a file system.

Specifically, the file system described in the embodiment of the present application is generally data content with low read permission in the system. Because reading the file system does not involve user installation list and user behavior data, it is generally not related to infringing user privacy data.

While the system where the application program is running usually generates at least one folder in the file system, the at least one folder can be generated for system operation or the application itself, and the at least one folder is used to save some of the users Information and / or logs, the at least one folder is usually a LOG folder.

The embodiments of the present application read the folder information generated by the application program in the file system, so that it is not necessary to read the user's installation list and user behavior data, which are high read permission data related to user privacy.

Specifically, the folder information generated in the file system includes:

User information and / or logs for software currently installed and uninstalled after installation.

As the application runs, no matter the system or the application itself generates a folder for recording user information and / or logs, the folder information generated in the file system in the embodiment of the present application includes user information and / or logs for installed software , And also includes user information and / or logs of software that has been installed in the user's history and subsequently uninstalled.

The folder information generated in the file system described in this application may be all or part of the files generated by the system and / or the application itself.

In the embodiment of the present application, files related to user characteristic information in all the folders may be obtained by screening, and the files related to user characteristics may be read.

For example, all or part of the files in the LOG folder can be read by screening the LOG folder generated by the running of an application in the file system.

If it is impossible to determine which files are related to user profile information through screening, all files can be read.

Step S102: obtaining user information and / or logs stored in the folder according to the folder information.

In specific implementation of the present application, user information and / or logs stored in the folder may be obtained according to folder information related to user characteristic information obtained by screening.

Referring to FIGS. 1B, 1C, and 1D, user information and / or logs stored in the LOG folder may be read according to a LOG folder generated by running an application in a file system.

Step S103: Parse the user information and / or log to generate characteristic information of the user.

The characteristic information of the user includes at least one of a user's gender, a user's frequently visited address, a user's shopping preference, a user's health characteristic, a user's reading preference, a user's video preference, and a user's communication characteristic.

For example, in the embodiment of the present application, the gender of the user and the gender of the user may be determined in advance, and the possible proportion of the gender of the user may be determined in advance, for example, 40% may be male and 60% may be female.

It can be known from this that that the embodiment of the present application obtains at least one folder information generated by the application program in the file system, and obtains user information and / or logs stored in the folder according to the folder information. Therefore, the user information and / or log is parsed to generate characteristic information of the user. Therefore, in the embodiment of the present application, it is not necessary to read the installation list and application usage data of the user application, and only need to read the folder information generated in the file system, according to the user information and / or logs stored in the folder. Collect user characteristic information to improve the pertinence of information push.

The method for collecting user characteristic information in this embodiment may be performed by any appropriate device capable of collecting user characteristic information, including, but not limited to, various device terminals or servers, including but not limited to PCs, tablets, and mobile terminals. .

Example two

This embodiment includes the above steps S101 to S103. Referring to FIG. 2, the step S103 includes:

S1031. Parse the user information and / or log to obtain user behavior information in software currently installed by the user and uninstalled after installation.

Specifically, the user behavior information includes:

At least one of software installation date, software update date, software use frequency, software use time, access location information, access point information, shopping information, health information, reading information, multimedia playback information, and communication information.

Because different users have different software installation dates, software update dates, software usage frequency, software usage time, access location information, access point information, shopping information, health information, reading information, multimedia playback information, and communication information, this application is implemented. For example, at least one of the software installation date, software update date, software use frequency, software use time, access location information, access point information, shopping information, health information, reading information, multimedia playback information, and communication information can be used as User behavior information.

S1032. Determine characteristic information of the user according to the user behavior information.

This application is based on at least one of the software installation date, software update date, software use frequency, software use time, access location information, access point information, shopping information, health information, reading information, multimedia playback information, and communication information. Determining characteristic information of the user.

Specifically, the step S1032 is specifically:

A comparison analysis is performed with the user behavior information according to a preset user behavior condition to determine characteristic information of the user.

For example, the preset user behavior condition in the embodiment of the present application is gender discrimination information, and the gender discrimination information may be a preset list of applications installed and used by boys and a list of applications installed and used by girls. The preset gender distinguishing information in the embodiment of the present application may also be a preset application duration threshold used by a male student and a predetermined application duration threshold used by a female student. The preset gender discrimination information in the embodiment of the present application may also be a preset application frequency threshold used by boys and a certain application frequency threshold used by girls. The preset gender discrimination information in the embodiment of the present application may also be a preset timely update of an application program for a male student, or a female student otherwise. The preset gender discrimination information may also be a combination of all or part of the above examples, or other information that can distinguish different genders.

The present application performs a comparative analysis on the preset gender discrimination information and the user behavior information, and determines the gender of the user as the characteristic information of the user according to a result of the comparison analysis.

For another example, the preset user behavior condition in the embodiment of the present application is frequent location information, and the frequently visited location information may be a preset number of location visits. The preset frequently visited geographic location information in the embodiment of the present application may also be a preset geographic location access duration or a preset geographic location access time point. The preset frequently visited geographic location information may also be a combination of all or part of the above examples, or other information that can determine the geographic location of a hot spot.

This application compares and analyzes the preset frequently visited geographic location information with the user behavior information, and determines the hotspot geographic location as the user's characteristic information according to the result of the comparison analysis.

Example three

Referring to FIG. 3, a structural diagram of a user characteristic information collecting device according to Embodiment 3 of the present application is shown.

The apparatus for collecting user characteristic information in this embodiment includes:

The first obtaining module 301 is configured to obtain at least one folder information generated by an application in a file system.

The second obtaining module 302 is configured to obtain user information and / or logs stored in the folder according to the folder information.

The information analysis module 303 is configured to parse the user information and / or log to generate characteristic information of the user.

Specifically, the folder information generated in the file system includes:

Specifically, referring to FIGS. 1B, 1C, and 1D, user information and / or logs stored in the LOG folder may be read according to a LOG folder generated by running an application in the file system.

The apparatus for collecting user characteristic information in this embodiment may be executed by any appropriate device capable of collecting user characteristic information, including, but not limited to, various device terminals or servers, including but not limited to PCs, tablets, and mobile terminals. .

Example 4

This embodiment includes the above-mentioned first obtaining module 301, second obtaining module 302, and information analysis module 303.

Referring to FIG. 4, the information analysis module 303 includes:

The feature obtaining unit 3031 is configured to analyze the user information and / or logs, and obtain user behavior information in software currently installed by the user and uninstalled after installation.

The information determination unit 3032 is configured to determine gender determination information of the user according to the user behavior information.

Specifically, the information determination unit 3032 is specifically configured to:

Example 5

Referring to FIG. 5, a structural block diagram of a device / terminal / server according to Embodiment 5 of the present application is shown. The specific embodiment of the present application does not limit the specific implementation of the device / terminal / server.

As shown in FIG. 5, the device / terminal / server may include one or more processors 502 and a memory 504.

among them:

The processor 502 is configured to execute a program 506, and may specifically perform related steps in the foregoing embodiment of the method for collecting user characteristic information.

Specifically, the program 506 may include program code, where the program code includes a computer operation instruction.

The processor 502 may be a central processing unit CPU, or an application specific integrated circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of the present application. The device / terminal / server includes one or more processors, which can be processors of the same type, such as one or more CPUs; or different types of processors, such as one or more CPUs and one or more ASICs .

The storage device 504 is configured to store one or more programs 506. The storage device 504 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), for example, at least one magnetic disk memory.

The program 506 may be specifically configured to cause the processor 502 to perform the following operations: obtain at least one folder information generated by the application in the file system; and obtain user information and / or logs stored in the folder according to the folder information Parse the user information and / or log to generate characteristic information of the user.

In an optional implementation manner, the folder information generated in the file system includes user information and / or logs of software currently installed and uninstalled after installation.

In an optional implementation manner, the program 506 is further configured to parse the user information and / or logs to obtain user behavior information in software currently installed by the user and uninstalled after installation; according to the user behavior information, Determining the gender determination information of the user.

In an optional implementation manner, the program 506 is further configured to perform comparison analysis on the user behavior information according to preset gender discrimination information to determine gender determination information of the user.

In an optional implementation manner, the user behavior information includes at least one of a file installation date, a file update date, software use frequency, and software use time.

It should be noted that according to the needs of implementation, each component / step described in the embodiments of the present application may be split into more components / steps, or two or more components / steps or part of the operations of components / steps may be combined New components / steps to achieve the purpose of the embodiments of the present application.

In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program product including a computer program carried on a computer-readable medium, the computer program containing program code for performing a method shown in a flowchart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section XXX, and / or installed from a removable medium XXX. When the computer program is executed by a central processing unit (CPU) XXX, the above-mentioned functions defined in the method of the present application are performed. It should be noted that the computer-readable medium described in this application may be a computer-readable signal medium or a computer-readable storage medium or any combination of the two. The computer-readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable Programming read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing. In this application, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in combination with an instruction execution system, apparatus, or device. In this application, a computer-readable signal medium may include a data signal that is included in baseband or propagated as part of a carrier wave, and which carries computer-readable program code. Such a propagated data signal may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. The computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable medium may send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device . Program code embodied on a computer-readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for performing the operations of this application may be written in one or more programming languages, or a combination thereof, including programming languages such as Java, Smalltalk, C ++, and also conventional Procedural programming language—such as "C" or a similar programming language. The program code can be executed entirely on the user's computer, partly on the user's computer, as an independent software package, partly on the user's computer, partly on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer can be connected to the user's computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (such as through an Internet service provider) Internet connection).

The flowchart and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagram may represent a module, a program segment, or a part of code, which contains one or more functions to implement a specified logical function Executable instructions. It should also be noted that in some alternative implementations, the functions labeled in the blocks may also occur in a different order than those labeled in the drawings. For example, two blocks represented one after the other may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented by a dedicated hardware-based system that performs the specified function or operation , Or it can be implemented with a combination of dedicated hardware and computer instructions.

The units described in the embodiments of the present application may be implemented by software or hardware. The described unit may also be provided in a processor, for example, it may be described as: a processor includes a receiving unit, a parsing unit, an information selecting unit, and a generating unit. The names of these units do not in any way constitute a limitation on the unit itself. For example, the receiving unit may also be described as a "unit that receives a user's web browsing request."

As another aspect, the present application also provides a computer-readable storage medium having stored thereon a computer program, which when executed by a processor implements the method as described in any of the above embodiments.

As another aspect, the present application further provides a computer-readable medium, which may be included in the device described in the foregoing embodiments; or may exist alone without being assembled into the device. The computer-readable medium carries one or more programs, and when the one or more programs are executed by the device, the device causes the device to: obtain at least one folder information generated by an application program in a file system; according to the folder Information to obtain user information and / or logs stored in the folder; parse the user information and / or logs to generate characteristic information of the user.

The above description is only a preferred embodiment of the present application and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of the invention involved in this application is not limited to the technical solution of the specific combination of the above technical features, but should also cover the above technical features or Other technical solutions formed by arbitrarily combining their equivalent features. For example, a technical solution formed by replacing the above features with technical features disclosed in the present application (but not limited to) having similar functions.

Claims

A method for collecting user characteristic information, wherein the method includes:

Obtaining at least one folder information generated by the application in the file system;

Obtaining user information and / or logs stored in the folder according to the folder information;

Analyze the user information and / or log to generate characteristic information of the user.
The method according to claim 1, wherein the folder information generated in the file system comprises:

User information and / or logs for software currently installed and uninstalled after installation.
The method according to claim 2, wherein the parsing the user information and / or log to generate characteristic information of the user comprises:

Parse the user information and / or logs to obtain user behavior information in software currently installed by the user and uninstalled after installation;

Determining characteristic information of the user according to the user behavior information.
The method according to claim 3, wherein the determining the characteristic information of the user according to the user behavior information is specifically:

A comparison analysis is performed with the user behavior information according to a preset user behavior condition to determine characteristic information of the user.
The method according to claim 4, wherein the user behavior information comprises:

At least one of software installation date, software update date, software use frequency, software use time, access location information, access point information, shopping information, health information, reading information, multimedia playback information, and communication information.
A device for collecting user characteristic information, wherein the device includes:

A first obtaining module configured to obtain at least one folder information generated by an application in a file system;

A second obtaining module configured to obtain user information and / or logs stored in the folder according to the folder information;

The information analysis module is configured to analyze the user information and / or logs to generate characteristic information of the user.
The apparatus according to claim 6, wherein the folder information generated in the file system comprises:

User information and / or logs for software currently installed and uninstalled after installation.
The apparatus according to claim 7, wherein the information analysis module comprises:

A feature obtaining unit configured to analyze the user information and / or logs, and obtain user behavior information in software currently installed by the user and uninstalled after installation;

The information determining unit is configured to determine characteristic information of the user according to the user behavior information.
The apparatus according to claim 8, wherein the information determination unit is specifically configured to:

A comparison analysis is performed with the user behavior information according to a preset user behavior condition to determine characteristic information of the user.
The apparatus according to claim 9, wherein the user behavior information comprises:

At least one of software installation date, software update date, software use frequency, software use time, access location information, access point information, shopping information, health information, reading information, multimedia playback information, and communication information.
A device / terminal / server including:

One or more processors;

A storage device for storing one or more programs,

When the one or more programs are executed by the one or more processors, the one or more processors implement the method according to any one of claims 1-5.
A computer-readable storage medium having stored thereon a computer program, characterized in that when the program is executed by a processor, the method according to any one of claims 1-5 is implemented.