WO2017113840A1

WO2017113840A1 - Information recommending method and device

Info

Publication number: WO2017113840A1
Application number: PCT/CN2016/096980
Authority: WO
Inventors: 聂超
Original assignee: 乐视控股（北京）有限公司; 乐视移动智能信息技术（北京）有限公司
Priority date: 2015-12-31
Filing date: 2016-08-26
Publication date: 2017-07-06
Also published as: CN105915701A

Abstract

Provided in an embodiment of the present application are an information recommending method and device, the method comprising: determining a classification identifier for information on which a specific operation is performed; transmitting the classification identifier to a server; receiving information recommended by the server according to the classification identifier and having the classification identifier. The present application can address an issue in the information recommendation methods of the prior art in which heavy loads are placed on server processing.

Description

Information recommendation method and device

This application claims priority to Chinese Patent Application No. 201511032605.X, filed on Dec. 31, 2015, and entitled "A Method for Information Recommendations and Apparatus", the entire contents of which are incorporated herein by reference. In the application.

Technical field

The present application relates to the field of push information processing technologies, and in particular, to an information recommendation method and apparatus.

Background technique

In the prior art, a mobile phone browser is more than just a tool for browsing a webpage, and it plays a more and more role in various information portals. Currently, the mainstream mobile browsers on the market have also customized their own homepages. Based on the homepage, mobile browsers can provide users with simple URL navigation, or recommend news, videos and novels, etc., so that users have more convenient and quick access to information. Channel.

Taking the video information recommended by the mobile browser to the user in the homepage as an example, in order to alleviate the server processing pressure caused by the user sending a video information query request to the server, the existing video information recommendation scheme mainly recommends the user directly on the homepage. Popular video information. The problem with the recommendation method of the information is that the recommended information is likely to not meet the user's preference, so that the user still sends a video information query request for the specified video information to the server, so the server processing pressure is still large.

Summary of the invention

The embodiment of the present invention provides an information recommendation method and device, which are used to solve the problem that the server processing pressure is still large in the prior art information recommendation method.

In a first aspect, an embodiment of the present application provides a method for recommending information, including:

Determining the category identifier of the information on which the specified operation is performed;

Sending the category identifier to the server;

The receiving server identifies the recommended information with the category identifier according to the category identifier.

In a second aspect, the embodiment of the present application provides a method for recommending information, including:

Receiving a category identifier of information sent by the user terminal and performing the specified operation;

And sending, according to the received category identifier, information that has the category identifier to the user terminal.

In a third aspect, an embodiment of the present application provides an information recommendation apparatus, including:

An identifier determining unit, configured to determine a category identifier of information on which the specified operation is performed;

An identifier sending unit, configured to send the category identifier determined by the identifier determining unit to the server;

The recommendation information receiving unit is configured to receive information that is recommended by the server according to the category identifier sent by the identifier sending unit and that has the category identifier.

In a fourth aspect, the embodiment of the present application further provides an information recommendation apparatus, including:

An identifier receiving unit, configured to receive a category identifier of information sent by the user terminal and performed by the specified operation;

The recommendation information sending unit is configured to send information that includes the category identifier to the user terminal.

The embodiment of the present application provides an electronic device, including the information recommendation device according to any one of the foregoing third aspects.

The embodiment of the present application provides a non-transitory computer readable storage medium, wherein the non-transitory computer readable storage medium can store computer instructions, which can implement the information provided by the first aspect of the present application. Some or all of the steps in each implementation of the method are recommended.

An embodiment of the present application provides an electronic device, including: one or more processors; and a memory; wherein the memory stores instructions executable by the one or more processors, the instructions being set to A method for recommending information for performing any of the embodiments of the first aspect of the present application.

An embodiment of the present application provides a computer program product, the computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer, The computer is caused to perform any of the information recommendation methods of the first aspect of the present application.

The embodiment of the present application provides an electronic device, including the information recommendation device according to any one of the foregoing fourth aspects.

An embodiment of the present application provides a non-transitory computer readable storage medium, wherein the non-transitory computer The readable storage medium may store computer instructions, which may implement some or all of the implementation steps of the information recommendation method provided by the embodiment of the second aspect of the present application.

An embodiment of the present application provides an electronic device, including: one or more processors; and a memory; wherein the memory stores instructions executable by the one or more processors, the instructions being set to An information recommendation method for performing any one of the embodiments of the second aspect of the present application.

An embodiment of the present application provides a computer program product, the computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer, The computer is caused to perform any of the information recommendation methods of the second aspect of the present application.

The information recommendation method and device provided by the embodiment of the present application, because the specified operation of the information is performed, may reflect the user's preference for the information to a certain extent, so that the user may be recommended to meet the user's preference and avoid the user. The information query request for the specified information is sent to the server, so that the server processing pressure can be greatly reduced compared to the prior art.

DRAWINGS

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, a brief description of the drawings used in the embodiments or the prior art description will be briefly described below. Obviously, the drawings in the following description It is a certain embodiment of the present application, and other drawings can be obtained according to the drawings without any creative work for those skilled in the art.

FIG. 1 is a flowchart of a method for recommending information according to an embodiment of the present application;

FIG. 1b is a schematic diagram showing information of a video file recommended by default in the embodiment of the present application;

FIG. 1c is a schematic diagram of a poster of a popular variety video displayed by a video playing APP according to an embodiment of the present application;

2 is a flowchart of a method for recommending information according to an embodiment of the present application;

FIG. 3 is a flowchart of a method for recommending favorite video information for a user terminal according to an embodiment of the present application;

4 is a device diagram of an information recommendation apparatus according to an embodiment of the present application;

FIG. 5 is a device diagram of an information recommendation apparatus according to an embodiment of the present application;

FIG. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;

FIG. 7 is a schematic structural diagram of another electronic device according to an embodiment of the present disclosure.

detailed description

The technical solutions in the embodiments of the present application are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present application. Some embodiments are applied, not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present application without departing from the inventive scope are the scope of the present application.

Example 1

Embodiment 1 provides an information recommendation method for solving the problem that the information processing method of the prior art is such that the server processing pressure is still large.

The executor of the method may be an application installed on the user terminal, or an operating system of the user terminal, and the like, which is not specifically limited in this embodiment. For convenience of description, the method provided by the embodiment of the present application is described below by taking an application (Appl ication, APP) installed on the user terminal as an example.

The implementation process of the method is as shown in FIG. 1a, and mainly includes the following steps:

In step 11, the APP determines the category identifier of the information on which the specified operation is performed.

The specified operation includes a click operation or a specific gesture operation, and the like. The specified operations described here can be different for information with different formats. For example, for text information, the specified operation of the text information may be copying; for the picture information, the specified operation of the image information may be downloaded from the server to the application local; for video information (such as video files) In the case of a poster), the specified operation of the video information is performed, which can be clicked.

The information may be, for example, text information, picture information, video information or audio information, and the like. The information is generally information provided by the server corresponding to the APP; or the information may be information provided by the server corresponding to other APPs to the other APP. For the latter case, the APP may access information of the other APP through an interface opened by other APPs to the APP, and determine a category identifier of information of the other APP that is subjected to the specified operation.

In the embodiment of the present application, the information may be classified according to a preset category classification standard to obtain different types of information. Different categories can be set separately for the information of each category obtained by the division Logo. Taking the information as the news as an example, according to the content of the news, the news can be divided into military news, sports news, entertainment news, financial news and the like; taking the information as a popular site as an example, according to the popular site The content is divided into categories, which can be divided into game websites, shopping websites, video websites, news websites, etc.; taking the information as a video file as an example, according to the content of the video file, the video file can be divided into Variety videos, sports videos, TV drama videos, educational videos and other categories.

Each category of information above may have a corresponding category identifier. The category identifier can be set by the server that provides the information.

Considering that in order for the APP to be able to determine the category identification of the information on which the specified operation is performed, the server also provides the category identifier corresponding to the information when providing the information to the APP. However, if the server provides a message to the APP, it will provide the category identifier corresponding to the information, which will result in more transmission resources. Therefore, in an implementation manner, the server may preset some default recommendation information and set the default. The recommendation information and the category identifier for each default recommendation information are sent to the APP. For the non-default recommendation information, the server may not send the category identifier when sending the non-default recommendation information to the APP, thereby saving certain transmission resources.

In the foregoing scenario, the specific implementation manner of step 11 may include:

The APP receives the default recommendation information sent by the server and the category identifier of the default recommendation information;

The APP determines the category identifier of the default recommendation information of the specified operation from the received default recommendation information.

With the above implementation manner, after the default recommendation information is performed, the server can at least know the category of the default recommendation information for which the specified operation is performed.

In step 12, the APP sends the category identifier determined by performing step 11 to the server.

The server often refers to a server corresponding to the APP. For example, if the APP is a video playing APP, the corresponding server is generally a video resource server, that is, a server that can provide video file resources to the APP.

Step 13: The APP receives information recommended by the server according to the category identifier sent by the APP and corresponding to the category identifier.

For the server, after receiving the category identifier sent by the APP, the device may search for information corresponding to the category identifier from the information stored by the server, and send some or all of the found information to the server. APP.

The condition for triggering the APP to perform step 13 may be that the APP is started, or the APP receives an information acquisition instruction input by the user, and the like. This embodiment of the present application does not limit this.

Considering that the information corresponding to the category identifier is recommended by the server to the APP, and the user's preference is more matched, in an implementation manner, the APP may also perform the specified operation on the information having the determined category identifier. The number of times is sent to the server. After receiving the number of times and the category identifier sent by the APP, the server may use the category identifier and the number of times as the basis for obtaining the information. For example, the server may determine the maximum number of times from the received times, and obtain information recommended to the APP with the category identifier corresponding to the maximum number of times; for example, the server may determine, from the received times, that the threshold is greater than the preset number of times. The number of times, and the category identifier corresponding to the number of times of the preset number of times threshold is determined, and the information corresponding to the determined category identifier is recommended to the APP. Since the number of times the information is performed by the specified operation can reflect the user's degree of interest in the information, that is, the degree of preference, the information recommendation can be performed more accurately according to the number of times the information is performed by the specified operation, so that the user's favorite information can be more accurately recommended.

Alternatively, after the APP determines the maximum number of times, the category identifier corresponding to the maximum number of times is sent to the server as a basis for information recommendation.

In addition, considering the specified operation performed by the user on the information, there may be a misoperation, and the case of the misoperation may result in inaccuracy of the information recommendation. Therefore, in one embodiment, the APP may also perform the specified operation. The information of the operation is filtered, and information misinterpreted by the user is filtered out therefrom, thereby providing the category identification of the remaining information of the specified operation to the server.

For example, the default recommended video file information pushed by the server to the APP is taken as an example. If the video file information is a poster that is a video file play entry, and the specified operation includes a click, the category identifier of the information that is mishandled by the user is filtered out. The APP may determine, from the video file corresponding to each of the default recommended video file information that is clicked, the local video file whose playback duration is greater than the preset duration threshold. Then, the category identifier of the video file whose play duration in the APP is greater than the preset duration threshold is determined and provided to the server. With this scheme, the category identifier of the information that is sent to the server by the APP does not contain the category identifier of the information that is mishandled, so that the server can better meet the real needs of the user according to the information recommended by the category identifier.

Alternatively, the APP may also send the category identifier of each of the default recommended video file information and the corresponding playing duration to the server, and the server may filter the video in the APP local playing time longer than the preset duration threshold according to the above manner. The category identifier of the file.

For the video file information, in the embodiment of the present application, the APP may also determine the number of times the specified operation is performed according to the video file information, and the duration of the corresponding video file being played locally in the APP, to determine the video file information provided to the server. Category identifier. For example, the number of times the specified operation is performed is greater than the preset number threshold, and the category identifier of the video file information whose duration is greater than the preset duration threshold is provided to the server. Alternatively, the APP may directly send the video file information to the server for the specified number of operations, and the duration of the corresponding video file being played locally in the APP, and the server filters the number of times the specified operation is performed is greater than a preset number of thresholds, and The category identifier of the video file information whose play duration in the APP is greater than the preset duration threshold.

In order to facilitate the reader to intuitively understand the technical effects of the above steps 11 to 13, the following describes the specific implementation manner of the above steps by taking the information as the video file information as an example:

The video playback APP receives the default recommendation information sent by the server. The default recommendation information includes information of video files such as popular serials, popular variety shows, and popular movies, and the information may be presented in the form of a poster in the interface of the video playing APP, as shown in FIG. 1b.

After receiving the click instruction for the poster corresponding to the popular variety video file, the video play application starts to download and play the popular variety video file from the server. The play record of the popular variety video file is saved to the local database of the video play APP. The play record may include the category identifier of the video file being played, and the number of times the video file is played and the duration of the play in the video play APP.

The video playback app sends each saved play record to the server.

After receiving the play record sent by the video play APP, the server determines, according to the play count and the play duration in each play record, from the saved play records, the included play times are greater than the preset play count threshold, and the included play duration A play record that is greater than the preset play duration threshold. When the video play application is opened again, a video acquisition request is sent to the server. The video acquisition request may be, for example, a video information request sent by default for obtaining the displayed homepage interface.

The server obtains the information of the video file mapped by the category identifier in the determined play record in response to the video acquisition request, and sends the acquired video file information to the video play APP for display. Assuming that the category identification in the determined play record is the "hot variety" category, the poster of the popular variety video displayed by the video play APP can be as shown in FIG. 1c.

Due to the specified operation of the information, the user may have a preference for the information to some extent. Therefore, by the above method, the user may be recommended to meet the user's preference and avoid the user. The information query request for the specified information is sent to the server, so that the server processing pressure can be greatly reduced compared to the prior art.

Example 2

Embodiment 2 provides an information recommendation method for solving the problem that the information processing method of the prior art is such that the server processing pressure is still large.

For convenience of description, the method provided by the embodiment of the present application is described below by taking the execution subject of the method as a server as an example.

The implementation process of the method is shown in FIG. 2, and mainly includes the following steps:

Step 21: The server receives the category identifier of the information sent by the user terminal and executed by the specified operation.

The user terminal sends the category identifier of the information of the specified operation to the server, which may be that the APP corresponding to the server (such as the client of the server) installed on the user terminal sends the category identifier to the server.

The information may be, for example, text information, picture information, video information or audio information, and the like. The information is generally provided to the APP by the server corresponding to the APP installed on the user terminal; or the information may be provided by the server corresponding to the APP installed on the user terminal except the APP. Information about other apps. For the latter case, the APP may access information of the other APP through an interface opened by other APPs to the APP, and determine a category identifier of information of the other APP that is subjected to the specified operation.

In the embodiment of the present application, the information may be classified according to a preset category classification standard to obtain different types of information. Different category identifiers can be set separately for each category of information obtained by the division. Taking the information as the news as an example, according to the content of the news, the news can be divided into military news, sports news, entertainment news, financial news and the like; taking the information as a popular site as an example, according to the popular site Content classification, you can divide popular sites into game sites, shopping sites, video sites, news sites, etc.; use the information as a video file as an example, according to the video file The content of the content can be divided into variety video, sports video, TV drama video, educational video and other categories.

Considering that if the server provides a message to the APP, it will provide the category identifier corresponding to the information, which will result in more transmission resources. Therefore, in an implementation manner, the server may preset some default recommendation information, and The default recommendation information and the category identifier for each default recommendation information are sent to the APP. For the non-default recommendation information, the server may not send the category identifier when sending the non-default recommendation information to the APP, thereby saving certain transmission resources.

In addition, before the step 31 is performed, the method in the second embodiment further includes the server sending default recommendation information to the APP. Then, the server receives the category identifier of the information that is sent by the APP and is performed by the specified operation, and includes the category identifier of the default recommendation information that is sent by the APP and is performed by the specified operation.

Step 22: The server sends information to the user terminal that has the category identifier received by performing step 21.

Generally, the server may search for the mapping and the received information of the category identifier in the information storage space of the server according to the received category identifier and the mapping relationship between the different category identifiers and the corresponding information. Further, the server can send the found information to the APP.

The server sends the information of the category identifier received by the step 21 to the user terminal, where the server sends the APP (such as the client of the server) installed on the user terminal to the user terminal with the execution step. 21 Information about the category identification received.

Considering that the information sent by the server to the APP and having the category identifier received by performing step 31 is more closely matched with the user's preference, in one embodiment, the APP may also separately have the information of the identified category identifier. The number of times the specified operation was performed was sent to the server. After receiving the number of times and the category identifier sent by the APP, the server may use the category identifier and the number of times as the basis for obtaining the information. For example, the server may determine the maximum number of times from the received times, and obtain information recommended to the APP with the category identifier corresponding to the maximum number of times; for example, the server may determine, from the received times, that the threshold is greater than the preset number of times. The number of times, and the category identifier corresponding to the number of times of the preset number of times threshold is determined, and the information corresponding to the determined category identifier is recommended to the APP. Since the number of times the information is performed by the specified operation can reflect the user's degree of interest in the information, that is, the degree of preference, therefore, according to the letter The information is recommended by the number of times the specified operation is performed, and the user's favorite information can be more accurately recommended.

In addition, considering the specified operation performed by the user on the information, there may be a misoperation, and the case of the misoperation may result in inaccuracy of the information recommendation. Therefore, in one embodiment, the APP may also perform the specified operation. The information of the operation is filtered, from which information misinterpreted by the user is filtered out, thereby providing the category identification of the remaining information on which the execution of the operation is performed to the server.

For example, the default recommended video file information pushed by the server to the APP is taken as an example. If the video file information is a poster that is a video file play entry, and the specified operation includes a click, the category identifier of the information that is mishandled by the user is filtered out. The APP may determine, from the video file corresponding to each of the default recommended video file information that is clicked, the local video file whose playback duration is greater than the preset duration threshold, and further determine that the play duration of the APP local is greater than the preset duration threshold. The category identifier of the video file and is provided to the server. With this scheme, the category identifier of the information that is sent to the server by the APP does not contain the category identifier of the information that is mishandled, so that the server can better meet the real needs of the user according to the information recommended by the category identifier.

Due to the specified operation of the information, the user may have a preference for the information to some extent. Therefore, by the above method, the user may be recommended to meet the user's preference information, and the user may be prevented from sending the information query request for the specified information to the server. Therefore, the server processing pressure can be greatly reduced compared to the prior art.

Example 3

In order to specifically describe the application flow of the method provided in Embodiment 1 and Embodiment 2, the third embodiment introduces a video information recommended by the video resource server to the video playback APP as an example, and introduces a video information that is recommended for the user. The method for solving the problem that the server processing pressure is still large exists in the prior art information recommendation method.

The implementation process of the method is shown in FIG. 3, and mainly includes the following steps:

Step 31: The server recommends several popular video file information with category identifiers by default, and the video file information is presented in the form of a video file poster in the interface of the video playing APP.

Step 32: After receiving the click instruction for the video file poster, the video play APP starts to download and play the corresponding video file from the server, and saves the play record of the video file to the local database of the video play APP.

The single play record may include: a play duration and a play count of the video file being played in the video play APP, and a category identifier of the video file.

Step 33: The video playback APP records the play record of the video file, and performs: determining whether the play record can be uploaded to the server; if the determination is yes, executing step 34; otherwise, performing step 36.

Generally, after a play record is generated and saved to the local database of the video play APP, step 33 can be performed to determine whether the play record can be uploaded to the server.

In step 33, the video play APP may determine whether the play count in the play record is greater than a preset play count threshold, and further determine whether the play duration in the play record is greater than a preset play duration threshold, and if the judgment result is yes, It can be determined that the play record is a valid play record, and the server can be uploaded to perform step 34. Otherwise, step 37 can be performed.

Step 34: The video play APP uploads the play record uploading server to the server, so that the server determines the category identifier in the play record according to the play record.

Step 35: When the video play APP is opened again, a video acquisition request is sent to the server.

The video acquisition request may be, for example, a video information request sent by default on the homepage interface of the video play application.

Step 36: The server sends the video file information corresponding to the category identifier determined by performing step 34 to the video play APP in response to the video acquisition request. End the process.

In step 37, the video play APP discards the play record. End the process.

It should be noted that the embodiments of the present application do not limit the order of execution of the steps of the foregoing methods. In the embodiment of the present application, the number is set for each step in order to describe the steps in a structured manner, and the order of the steps is not limited, that is, the number set for each step in the embodiment of the present application cannot be regarded as a limitation step execution. The characteristics of the order.

Since the user clicks on the video information poster recommended by the server by default, the user may have a preference for the video information to a certain extent. Therefore, by adopting the above method, it is possible to recommend information that meets the user's preference for the user, and prevent the user from sending an information query request for the specified information to the server, so that the server processing pressure can be greatly reduced compared to the prior art.

Finally, it should be understood that those skilled in the art can understand that all or part of the process of implementing the above embodiments can be completed by a computer program to instruct related hardware, and the program can be stored in a non-transitory computer. In a readable storage medium, the program, when executed, may include the flow of an embodiment of the methods as described above. The non-transitory computer readable storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

Example 4

Embodiment 4 provides an information recommendation apparatus for solving the problem that the server processing pressure is still large in the prior art information recommendation method. The structure of the device is shown in Figure 4 and includes the following functional units:

The identification determining unit 41 is configured to determine a category identification of information on which the specified operation is performed.

The identifier sending unit 42 is configured to send the category identifier determined by the identifier determining unit 41 to the server.

The recommendation information receiving unit 43 is configured to receive information that is recommended by the server according to the category identifier sent by the identifier sending unit 42 and that has the category identifier.

Considering that the information corresponding to the category identifier is recommended by the server to the APP, it is more closely matched to the user's preference. In an embodiment, the apparatus may further include a number determining unit and a number sending unit. The number determining unit is configured to determine the number of times that the information having the determined category identifier is respectively performed by the specified operation; and the number of times transmitting unit is configured to send the determined information of each number of times to the server.

When the device further includes the number determining unit and the number of times sending unit, in the embodiment of the present application, the recommended information receiving unit 43 may be specifically configured to receive, by the receiving server, the recommended information according to the category identifier and the times of the information. Information about the category identifier.

Considering that if the server provides a message to the APP, it will provide the category identifier corresponding to the information, which will result in more transmission resources. Therefore, in one embodiment, the server may preset some default recommendation information, and The default recommendation information and the category identifier for each default recommendation information are sent to the APP. For the non-default recommendation information, the server may not send the category identifier when sending the non-default recommendation information to the APP, thereby saving certain transmission resources. In such a scenario, the identifier determining unit 41 may be specifically configured to: receive default recommendation information sent by the server and a category identifier of the default recommendation information; and determine, from the default recommendation information, default recommendation information that is performed by the specified operation; Determining the category identifier of the default recommendation information for which the specified operation is performed.

In the embodiment of the present application, when the default recommendation information includes the default recommended video file information, and the specified operation includes a click, considering the specified operation performed by the user on the information, the operation may be misoperation, and the operation may be performed by mistake. The situation may result in the inaccuracy of the information recommendation. Therefore, in an implementation manner, the identifier determining unit 41 determines the implementation manner of the category identifier of the default recommendation information of the specified operation, which may specifically include: clicking from the click The video file corresponding to each of the default recommended video file information is determined to be a video file whose local playback duration is greater than a preset duration threshold; and the category identifier of the video file whose local playback duration is greater than a preset duration threshold is determined.

Because the specified operation of the information is performed, the user may have a preference for the information to some extent. Therefore, by using the foregoing device provided in the fourth embodiment, the user may be recommended to meet the user preference information, and the user may be prevented from sending the server to the server. The information query request of the information is specified, so that the server processing pressure can be greatly reduced compared to the prior art.

Example 5

An information recommendation device provided in Embodiment 5 is shown in FIG. 5 and includes the following functional units:

The identifier receiving unit 51 is configured to receive a category identifier of the information sent by the user terminal and executed by the specified operation.

The recommendation information transmitting unit 52 is configured to send information that includes the category identifier to the user terminal.

Considering the information corresponding to the category identifier recommended by the server to the APP, Preferably, in an embodiment, the apparatus may further include: a frequency information receiving unit. The number-of-times information receiving unit is configured to: receive information of the number of times that the information provided by the user terminal and the information of the category identifier is respectively performed by a specified operation.

When the device further includes the number-of-times information receiving unit, the recommendation information transmitting unit 52 is specifically configured to send, according to the information of the number of times received by the category identifier and the number-of-times information receiving unit, the category to be sent to the user terminal. Identification information.

Considering that if the server provides a message to the APP, it will provide the category identifier corresponding to the information, which will result in more transmission resources. Therefore, in one embodiment, the server may preset some default recommendation information, and The default recommendation information and the category identifier for each default recommendation information are sent to the APP. For the non-default recommendation information, the server may not send the category identifier when sending the non-default recommendation information to the APP, thereby saving certain transmission resources. In such a scenario, the device may further include: an information sending unit, configured to send the default recommendation information and the category identifier of the default recommendation information to the user terminal before the identifier receiving unit 51 receives the category identifier. In the case that the device further includes an information sending unit, the identifier receiving unit 51 may be specifically configured to receive a category identifier of the default recommendation information that is sent by the user terminal and is performed by the specified operation.

In the embodiment of the present application, when the default recommendation information includes the default recommended video file information, and the specified operation includes a click, considering the specified operation performed by the user on the information, the operation may be misoperation, and the operation may be performed by mistake. The situation may result in the inaccuracy of the information recommendation. Therefore, in one embodiment, the recommendation information sending unit 52 may be specifically configured to determine, in the video file corresponding to each of the default recommended video file information that is clicked. And determining, by the user terminal, a video file whose playback duration is greater than a preset duration threshold; determining a category identifier of the video file whose local playback duration is greater than a preset duration threshold; and sending, according to the number of times, information to the user terminal Video file information with a defined category ID.

Because the specified operation of the information is performed, the user may have a preference for the information to some extent. Therefore, by using the foregoing apparatus provided in the fifth embodiment, the user may be recommended to meet the user preference information, and the user may be prevented from sending the server to the server. The information query request of the information is specified, so that the server processing pressure can be greatly reduced compared to the prior art.

In another embodiment of the present application, an electronic device is provided, including the information recommendation device described in any of the foregoing embodiments.

In another embodiment of the present application, a non-transitory computer readable storage medium is further provided, The computer readable storage medium stores computer executable instructions that can perform the information recommendation method in any of the method embodiments described in Embodiment 1.

FIG. 6 is a schematic structural diagram of hardware of an electronic device for performing the information recommendation method according to Embodiment 1 provided by the embodiment of the present application. As shown in FIG. 6, the device includes:

One or more processors 610 and memory 620, one processor 610 is taken as an example in FIG.

The apparatus for performing the information recommendation method described in Embodiment 1 may further include: an input device 630 and an output device 640.

The processor 610, the memory 620, the input device 630, and the output device 640 may be connected by a bus or other means, as exemplified by a bus connection in FIG.

The memory 620 is a non-transitory computer readable storage medium, and can be used to store a non-volatile software program, a non-volatile computer executable program, and a module, such as the program corresponding to the information recommendation method described in Embodiment 1 of the present application. An instruction/module (for example, the identification determining unit 41, the identification transmitting unit 42, and the recommendation information receiving unit 43 shown in FIG. 4). The processor 610 executes various functional applications and data processing of the server by running non-volatile software programs, instructions, and modules stored in the memory 620, that is, implementing the method embodiment information recommendation method described in Embodiment 1.

The memory 620 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function; the storage data area may be stored according to the use of the information recommendation device according to Embodiment 4 Data, etc. Moreover, memory 620 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, memory 620 can optionally include memory remotely located relative to processor 610, which can be connected to the information recommendation device described in embodiment 4 over a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The input device 630 can receive the input digital or character information, and generate a key signal input related to user setting and function control of the information recommendation device described in Embodiment 4. The output device 640 can include a display device such as a display screen.

The one or more modules are stored in the memory 620, and when executed by the one or more processors 610, perform the information recommendation method in any of the method embodiments described in Embodiment 1.

The above product can execute the method provided in Embodiment 1 of the present application, and has a function module corresponding to the execution method. Blocks and benefits. For details of the technical details that are not described in detail in this embodiment, refer to the method provided in Embodiment 1 of the present application.

The electronic device of the embodiment of the present application exists in various forms, including but not limited to:

(1) Mobile communication devices: These devices are characterized by mobile communication functions and are mainly aimed at providing voice and data communication. Such terminals include: smart phones (such as iPhone), multimedia phones, functional phones, and low-end phones.

(2) Ultra-mobile personal computer equipment: This type of equipment belongs to the category of personal computers, has computing and processing functions, and generally has mobile Internet access. Such terminals include: PDAs, MIDs, and UMPC devices, such as the iPad.

(3) Portable entertainment devices: These devices can display and play multimedia content. Such devices include: audio, video players (such as iPod), handheld game consoles, e-books, and smart toys and portable car navigation devices.

(4) Server: A device that provides computing services. The server consists of a processor, a hard disk, a memory, a system bus, etc. The server is similar to a general-purpose computer architecture, but because of the need to provide highly reliable services, processing power and stability High reliability in terms of reliability, security, scalability, and manageability.

(5) Other electronic devices with data interaction functions.

In another embodiment of the present application, an electronic device is provided, including the information recommendation device according to any one of the foregoing embodiments.

In another embodiment of the present application, a non-transitory computer readable storage medium is further provided, where the non-transitory computer readable storage medium stores computer executable instructions, which can execute the foregoing Embodiment 2 The information recommendation method in any of the method embodiments described.

FIG. 7 is a schematic diagram showing the hardware structure of an electronic device for performing the information recommendation method according to Embodiment 2 provided by the embodiment of the present application. As shown in FIG. 7, the device includes:

One or more processors 710 and memory 720, one processor 710 is taken as an example in FIG.

The apparatus for performing the information recommendation method described in Embodiment 2 may further include: an input device 730 and an output device 740.

The processor 710, the memory 720, the input device 730, and the output device 740 may be through a bus or Other ways of connection, in Figure 7 by way of a bus connection.

The memory 720 is used as a non-transitory computer readable storage medium, and can be used for storing a non-volatile software program, a non-volatile computer executable program, and a module, such as the program corresponding to the information recommendation method described in Embodiment 2 of the present application. An instruction/module (for example, the identification receiving unit 51 and the recommendation information transmitting unit 52 shown in FIG. 5). The processor 710 performs various function applications and data processing of the server by executing non-volatile software programs, instructions, and modules stored in the memory 720, that is, implementing the method embodiment information recommendation method described in the second embodiment.

The memory 720 may include a storage program area and an storage data area, wherein the storage program area may store an operating system, an application required for at least one function; the storage data area may be stored according to the use of the information recommendation device according to Embodiment 5 Data, etc. Moreover, memory 720 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, memory 720 can optionally include memory remotely located relative to processor 710 that can be coupled to the information recommendation device described in embodiment 5 via a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The input device 730 can receive the input digital or character information, and generate a key signal input related to user setting and function control of the information recommendation device described in Embodiment 5. The output device 740 can include a display device such as a display screen.

The one or more modules are stored in the memory 720, and when executed by the one or more processors 710, perform the information recommendation method in any of the method embodiments described in Embodiment 2.

The above product can perform the method provided in Embodiment 2 of the present application, and has the corresponding functional modules and beneficial effects of the execution method. For details of the technical details that are not described in detail in this embodiment, refer to the method provided in Embodiment 2 of the present application.

(2) Ultra-mobile personal computer equipment: This type of equipment belongs to the category of personal computers, has computing and processing functions, and generally has mobile Internet access. Such terminals include: PDAs, MIDs, and UMPC devices, such as iPad.

(5) Other electronic devices with data interaction functions.

The device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separate, and the components displayed as units may or may not be physical units, ie may be located A place, or it can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the embodiment. Those of ordinary skill in the art can understand and implement without deliberate labor.

Through the description of the above embodiments, those skilled in the art can clearly understand that the various embodiments can be implemented by means of software plus a necessary general hardware platform, and of course, by hardware. Based on such understanding, the above-described technical solutions may be embodied in the form of software products in essence or in the form of software products, which may be stored in a computer readable storage medium such as ROM/RAM, magnetic Discs, optical discs, etc., include instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments or portions of the embodiments.

Finally, it should be noted that the above embodiments are only used to explain the technical solutions of the present application, and are not limited thereto; although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that they can still The technical solutions described in the foregoing embodiments are modified, or the equivalents of the technical features are replaced by the equivalents. The modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

An information recommendation method, which is characterized in that it is applied to an electronic device, including:

Determining the category identifier of the information on which the specified operation is performed;

Sending the category identifier to the server;

The receiving server identifies the recommended information with the category identifier according to the category identifier.
The method of claim 1 further comprising:

Determining the number of times that the information having the determined category identifier is respectively performed by the specified operation;

Sending the determined number of times of information to the server;

Receiving information recommended by the receiving server according to the category identifier and having the category identifier, including:

The receiving server recommends the information of the category identifier according to the category identifier and the information of the number of times.
The method according to claim 1 or 2, wherein determining the category identifier of the information on which the specified operation is performed comprises:

Receiving default recommendation information sent by the server and a category identifier of the default recommendation information;

Determining, from the default recommendation information, default recommendation information on which the specified operation is performed;

Determining the category identifier of the default recommendation information for which the specified operation is performed.
The method of claim 3 wherein:

The default recommendation information includes: default recommended video file information;

The specified operation includes: clicking;

Determining the category identifier of the default recommendation information of the specified operation, including:

Determining, in a video file corresponding to each of the default recommended video file information that is clicked, a local video file whose playback duration is greater than a preset duration threshold;

Determining, for the category identifier of the video file whose local playing duration is greater than a preset duration threshold.
An information recommendation method, which is characterized in that it is applied to an electronic device, including:

Receiving a category identifier of information sent by the user terminal and performing the specified operation;

And sending, according to the received category identifier, information that has the category identifier to the user terminal.
The method of claim 5, wherein the method further comprises:

Receiving, by the user terminal, information that the information of the category identifier is respectively performed, and the number of times the specified operation is performed;

And sending, according to the received category identifier, information that is of a type corresponding to the category identifier to the user terminal, including:

And sending, according to the category identifier and the information of the number of times, information that includes the category identifier to the user terminal.
The method according to claim 5 or 6, wherein before the receiving the category identifier, the method further comprises:

Sending, to the user terminal, default recommendation information and a category identifier of the default recommendation information;

Receiving a category identifier of information sent by the user terminal and performing the specified operation, including:

Receiving a category identifier of the default recommendation information sent by the user terminal and performing the specified operation.
The method of claim 7 wherein:

The default recommendation information includes: default recommended video file information;

The specified operation, including: clicking;

Sending, by the user identifier, the information that includes the category identifier to the user terminal, according to the information of the category identifier and the number of times, including:

Determining, from the video file corresponding to each of the default recommended video file information that is clicked, a video file whose playing time is greater than a preset duration threshold in the user terminal;

Determining, for the category identifier of the video file that is longer than the preset duration threshold in the user terminal;

And transmitting, according to the information of the number of times, video file information having the determined category identifier to the user terminal.
An information recommendation device, comprising:

An identifier determining unit, configured to determine a category identifier of information on which the specified operation is performed;

An identifier sending unit, configured to send the category identifier determined by the identifier determining unit to the server;

The recommendation information receiving unit is configured to receive information that is recommended by the server according to the category identifier sent by the identifier sending unit and that has the category identifier.
An information recommendation device, comprising:

An identifier receiving unit, configured to receive a category identifier of information sent by the user terminal and performed by the specified operation;

The recommendation information sending unit is configured to send information that includes the category identifier to the user terminal.
An electronic device comprising the information recommending device according to claim 9.
An electronic device comprising the information recommending device according to claim 10.
A non-transitory computer readable storage medium, wherein the non-transitory computer readable storage medium stores computer instructions for causing the computer to perform the method of any of claims 1-4 .
A non-transitory computer readable storage medium, wherein the non-transitory computer readable storage medium stores computer instructions for causing the computer to perform the method of any of claims 5-8 .
An electronic device, comprising:

One or more processors; and,

a memory communicatively coupled to the one or more processors; wherein

The memory stores instructions executable by the one or more processors, the instructions being executed by the one or more processors to enable the one or more processors to:

Determining the category identifier of the information on which the specified operation is performed;

Sending the category identifier to the server;

The receiving server identifies the recommended information with the category identifier according to the category identifier.
An electronic device, comprising:

One or more processors; and,

a memory communicatively coupled to the one or more processors; wherein

The memory stores instructions executable by the one or more processors, the instructions being executed by the one or more processors to enable the one or more processors to:

Receiving a category identifier of information sent by the user terminal and performing the specified operation;

And sending, according to the received category identifier, information that has the category identifier to the user terminal.
A computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions that, when executed by a computer, cause the computer to execute The method of claims 1-4.
A computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions that, when executed by a computer, cause the computer to execute The method of claims 5-8.