WO2019179381A1 - Procédé et appareil de localisation de terminal mobile, procédé et appareil de traitement d'enregistrements de visionnage, et système - Google Patents

Procédé et appareil de localisation de terminal mobile, procédé et appareil de traitement d'enregistrements de visionnage, et système Download PDF

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Publication number
WO2019179381A1
WO2019179381A1 PCT/CN2019/078425 CN2019078425W WO2019179381A1 WO 2019179381 A1 WO2019179381 A1 WO 2019179381A1 CN 2019078425 W CN2019078425 W CN 2019078425W WO 2019179381 A1 WO2019179381 A1 WO 2019179381A1
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WIPO (PCT)
Prior art keywords
group
mobile terminal
area
signal
time
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Application number
PCT/CN2019/078425
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English (en)
Chinese (zh)
Inventor
陈少波
续扬
史开泰
陈杰
刘丹
杨琼
Original Assignee
北京国双科技有限公司
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Publication of WO2019179381A1 publication Critical patent/WO2019179381A1/fr

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    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S11/00—Systems for determining distance or velocity not using reflection or reradiation
    • G01S11/02—Systems for determining distance or velocity not using reflection or reradiation using radio waves
    • G01S11/06—Systems for determining distance or velocity not using reflection or reradiation using radio waves using intensity measurements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25841—Management of client data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W64/00—Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Definitions

  • the present invention relates to the field of viewing statistics, and in particular, to a mobile terminal positioning method, device, and viewing recording processing method, apparatus, and system.
  • the ratings can be used as an in-depth analysis of the scientific basis of the TV viewing market, an important reference for programming, scheduling, and adjustment, as well as a powerful tool for developing and evaluating media programs and improving the effectiveness of advertising.
  • the existing audience rating requires the user in the sampling user group to actively inform the user of the viewing situation, thereby obtaining the audience rating according to the viewing situation of each user in the sampling user group. It can be seen that the accuracy of the ratings obtained by the prior art is affected by the user's willingness to inform and the accuracy of the notification.
  • a mobile terminal positioning method includes:
  • a method for processing a viewing record comprising:
  • a mobile terminal positioning device includes: an intensity group determining unit and a comparing unit,
  • the strength group determining unit is configured to obtain a signal strength of a wireless signal that is sent by the mobile terminal to the at least two signal receiving devices at a first moment, and determine the obtained signal strength as an intensity group, wherein the at least two signals The setting position of the receiving device is different in the horizontal direction;
  • the comparison unit is configured to compare the intensity group with the intensity group corresponding to each of the preset plurality of area blocks, and determine the area block where the mobile terminal is located according to the comparison result.
  • a viewing record processing device includes: a time obtaining unit and a record obtaining unit,
  • the time obtaining unit is configured to obtain time information that the area block in which the mobile terminal is located is located in the effective viewing area of the video playing device, where the area block in which the mobile terminal is located is determined by any one of the mobile terminal positioning devices described above;
  • the record obtaining unit is configured to process the viewing record of the video playing device according to the time information to obtain an effective viewing record.
  • a mobile terminal positioning device includes: a processor and a communication interface
  • the processor obtains, by using the communication interface, a signal strength of a wireless signal that is sent by the mobile terminal to the at least two signal receiving devices at a first moment;
  • the processor determines the obtained signal strength as an intensity group, compares the strength group with the intensity group corresponding to each of the preset multiple area blocks, and determines the area block where the mobile terminal is located according to the comparison result. Wherein the set positions of the at least two signal receiving devices are different in the horizontal direction.
  • a viewing record processing device comprising: a processor and a communication interface
  • the processor obtains, by using the communication interface, time information that the area block where the mobile terminal is located is located in the effective viewing area of the video playing device, where the area block where the mobile terminal is located is determined by any one of the foregoing mobile terminal positioning devices. ;
  • the processor processes the viewing record of the video playing device according to the time information, and obtains an effective viewing record.
  • a viewing and recording processing system includes: a mobile terminal, a server, and at least two signal receiving devices, where the setting positions of the at least two signal receiving devices are different in a horizontal direction,
  • the signal receiving device obtains the wireless signal and determines the obtained signal strength of the wireless signal, and sends the signal strength to the server;
  • the server determines the received signal strength as an intensity group, and compares the strength group with the intensity group corresponding to each of the preset plurality of area blocks, and determines the area block where the mobile terminal is located according to the comparison result.
  • the mobile terminal positioning method, device, and viewing recording processing method, apparatus, and system can obtain the signal strength of the wireless signal that the mobile terminal transmits to the at least two signal receiving devices at the first moment and The obtained signal strength is determined as an intensity group, and the intensity group is compared with the intensity group corresponding to each of the preset plurality of area blocks, and the area block in which the mobile terminal is located is determined according to the comparison result. Based on this, the application can determine the viewing record in the time period in which the mobile terminal is located in the effective viewing area as the effective viewing record. The application realizes the validity identification of the viewing record and improves the accuracy of the viewing rate. At the same time, the application does not require the user to provide its viewing record on its own initiative, which is simple and convenient.
  • FIG. 1 is a flowchart of a method for locating a mobile terminal according to an embodiment of the present application
  • FIG. 2 is a top view showing a positional relationship between a signal receiving device and a mobile terminal according to an embodiment of the present application
  • FIG. 3 is a top view showing a positional relationship between a signal receiving device and a mobile terminal according to an embodiment of the present application
  • FIG. 4 is a schematic diagram of area block division provided by an embodiment of the present application.
  • FIG. 5 is a schematic diagram showing a specific execution process of step S200 provided by an embodiment of the present application.
  • FIG. 6 is a schematic diagram showing a specific execution process of step S210 provided by an embodiment of the present application.
  • FIG. 7 is a flowchart of a method for obtaining an intensity group corresponding to a preset plurality of area blocks according to an embodiment of the present application
  • FIG. 8 is a schematic diagram showing a specific execution process of step S110 provided by an embodiment of the present application.
  • FIG. 9 is a schematic diagram of a device installation point provided by an embodiment of the present application.
  • FIG. 10 is a schematic diagram of determining a distance according to a device installation point according to an embodiment of the present application.
  • FIG. 11 is a schematic diagram of a device installation manner provided by an embodiment of the present application.
  • FIG. 12 is a schematic diagram of another apparatus installation manner provided by an embodiment of the present application.
  • FIG. 13 is a schematic diagram of another apparatus installation manner provided by an embodiment of the present application.
  • FIG. 14 is a flowchart of a method for processing a viewing record provided by an embodiment of the present application.
  • FIG. 15 is a schematic diagram showing an effective viewing area provided by an embodiment of the present application.
  • FIG. 16 is a schematic diagram showing a correspondence relationship between each area block and an effective viewing area provided by an embodiment of the present application.
  • FIG. 17 is a schematic structural diagram of a mobile terminal positioning apparatus according to an embodiment of the present disclosure.
  • FIG. 18 is a schematic structural diagram of a viewing record processing apparatus according to an embodiment of the present application.
  • FIG. 19 is a schematic structural diagram of a viewing record processing system provided by an embodiment of the present application.
  • the embodiment of the present application provides a mobile terminal positioning method, which may include:
  • the horizontal direction may be a horizontal plane direction, and when the set positions of the at least two signal receiving devices are different in the horizontal direction, the projection positions of the set positions of the at least two signal receiving devices on the horizontal plane are different.
  • the mobile terminal positioning method provided by the embodiment of the present application may be applied to a signal receiving device, and may also be applied to other devices (such as a router or a server) that are in communication connection with the signal receiving device.
  • a mobile terminal positioning method provided by an embodiment of the present application is used to determine whether a mobile terminal is located in a viewing area block of a video playing device.
  • the video playing device can be a television, a computer, a mobile phone, a tablet, a projector, and the like.
  • the signal receiving device can be a gateway, and the gateway is also called an inter-network connector and a protocol converter, and can implement network interconnection between two devices or two systems with different communication protocols.
  • the mobile terminal can be an electronic device that the user often carries with him, such as a communication device such as a mobile phone or a smart wearable device such as a wristband.
  • the mobile terminal can also be an electronic device that is often used by a user when watching a video, such as a remote controller.
  • the signal receiving device may first match the mobile terminal to record each other's device identifications and communicate according to the recorded device identification. Specifically, the mobile terminal may send the wireless signal to the matched signal receiving device according to a preset time period.
  • the wireless signal transmitted by the mobile terminal may be in various forms, such as Bluetooth, infrared, radio frequency identification (RFID, Radio Frequency Identification), and the like.
  • the signal content of the wireless signal transmitted by the mobile terminal may be any, and is not limited herein.
  • the signal receiving device may be set in the area block where the video playing device is located, or may be set in the best viewing area of the video playing device.
  • the signal receiving device may also be set in other area blocks, and the present application does not Make a limit.
  • the signal strengths of the wireless signals transmitted by the mobile terminal at the first moment to the first signal receiving device and the second signal receiving device are: A 1 and B 1 respectively , and the present application can determine A 1 and B 1 as an intensity group: (A 1 , B 1 ).
  • the intensity group in the present application can be expressed in various ways, such as an array, and is not limited to (A 1 , B 1 ).
  • the present application when the present application is used to determine the area block in which the mobile terminal is located, since the moving distance of the mobile terminal in the horizontal direction is large and the moving distance in the height direction is small, the present application can apply the mobile terminal in three dimensions. The movement in the space is simplified to the movement in the horizontal direction, that is, the movement of the mobile terminal in the height direction is ignored. Of course, this processing method may cause some small errors in the positioning result of the mobile terminal. In order to reduce this error, the present application can set each signal receiving device within a normal range of movement of the mobile terminal in the height direction.
  • the present application can set the signal receiving device within a height range of 0.3 meters to 1.2 meters.
  • the present application can set the signal receiving device at an intermediate height of the above conventional moving range.
  • the signal receiving device can be set at a height of 0.75 meters.
  • the set heights of the at least two signal receiving devices may be the same.
  • the RSSI is the signal strength of the wireless signal received by the signal receiving device (the wireless signal is sent by the mobile terminal)
  • A is the distance between the mobile terminal and the signal receiving device.
  • n is the environmental attenuation factor.
  • the reference distance may be a preset distance, such as 1 meter. It can be seen from the above formula that when the environmental attenuation factors in a certain block are the same, the distance D between the two devices is only related to the signal strength of the signals transmitted between the two devices.
  • FIG. 2 and 3 are top views of the positional relationship between the signal receiving device and the mobile terminal.
  • the set positions of the respective signal receiving apparatuses 001 are the same in the horizontal direction
  • the mobile terminal 004 moves on the circumference of a circle centered on each of the signal receiving apparatuses 001, for each of the signal receiving apparatuses 001
  • the signal strength of the wireless signal transmitted by the mobile terminal 004 to the signal receiving device 001 does not change.
  • the first signal receiving device 002 and the second signal receiving device 003 are disposed at the position as shown in FIG.
  • the radius R 1 of the circle corresponding to the circumference where the mobile terminal is located may be determined according to the signal strength of the wireless signal transmitted by the mobile terminal 004 to the first signal receiving device 002.
  • the radius R 2 of the circle corresponding to the circumference where the mobile terminal is located may be determined according to the signal strength of the wireless signal transmitted from the mobile terminal 004 to the second signal receiving device 003.
  • the dotted rectangle shown in Figure 3 is the area occupied by the room where the video playback device is located. In practical applications, the present application may only locate mobile terminals in an area occupied by a room in which the video playing device is located.
  • S200 Align the strength group with the intensity group corresponding to each of the preset multiple area blocks, and determine the area block where the mobile terminal is located according to the comparison result.
  • the signal strengths of the wireless signals transmitted by the mobile terminal to the at least two signal receiving devices at different positions are not all the same. For example, if the signal strengths of the wireless signals transmitted by the mobile terminal to the first signal receiving device and the second signal receiving device at the A position are the first strength and the second intensity, respectively, the mobile terminal sends the signal to the first point at any point not being A.
  • the signal strengths of the wireless signals of a signal receiving device and the second signal receiving device are not the first intensity and the second intensity, respectively.
  • the application can divide the area to be tested (for example, the area corresponding to the room where the video playing device is located) into a plurality of area blocks, and then obtain a signal transmitting device (for simulating the mobile terminal) to send to each center block center to The signal strength of the wireless signal of each signal receiving device.
  • a signal transmitting device for simulating the mobile terminal
  • the area block in which the mobile terminal is located can be determined by comparison.
  • the signal sending device in the embodiment of the present application may be a beacon device (such as a Bluetooth beacon) or a mobile terminal.
  • the present application divides the living room into 6 rows and 13 columns and a total of 78 area blocks.
  • this application uses the row number and column number of each area block to indicate each area block, for example, A 1 B 1 area block. It is a block of area number A 1 and column number B 1 .
  • the application can determine the signal strength of the wireless signal sent by the signal transmitting device to the first signal receiving device 002 and the second signal receiving device 003 in a certain area block to be an intensity group corresponding to the area block. In this way, the present application can obtain the intensity groups corresponding to the respective 78 regional blocks.
  • an intensity group can also be obtained.
  • the present application can compare the intensity group with the intensity group corresponding to each of the 78 area blocks, and determine the intensity group closest to the intensity group in the intensity group corresponding to each of the 78 area blocks, and the closest intensity.
  • the area block corresponding to the group is determined as the area block in which the mobile terminal 004 is located.
  • step S200 may specifically include:
  • step S210 may include:
  • the signal strength of the wireless signal received by the signal receiving device in the determined intensity group is respectively calculated according to the intensity group corresponding to each of the preset multiple regions.
  • Each of the 78 area blocks in FIG. 4 corresponds to an intensity group (S 1i , S 2i ), wherein S 1i is a wireless signal sent by the signal transmitting device to the first signal receiving device 002 in the area block.
  • the signal strength, S 2i is the signal strength of the wireless signal transmitted by the signal transmitting device to the second signal receiving device 003 in the region block.
  • i is the area block number, and i is the value from 1 to 78.
  • the intensity group determined in step S100 is (S 1 , S 2 ), where S 1 is the signal strength of the wireless signal transmitted by the mobile terminal to the first signal receiving device 002, and S 2 is sent by the mobile terminal to the second signal receiving device. 003 The signal strength of the wireless signal.
  • the absolute value of the difference between S 1 and each of S 1i that is,
  • the absolute value of the difference between S 2 and each S 2i can be calculated, that is,
  • the signal transmission devices in the corresponding area blocks respectively transmit the signal strengths of the wireless signals transmitted to the two signal receiving apparatuses shown in FIG. 4 to be similar. Therefore, the present application can determine the intensity group corresponding to the region block corresponding to the sum of the smallest differences as the intensity group closest to the determined intensity group.
  • the present application can determine the area block in which the mobile terminal that the user often carries with him can determine. Whether the mobile terminal is located in the effective viewing area, and thus the effective viewing record in the viewing record can be identified. In this way, the present application can fully and accurately utilize the existing viewing record, and the accurate viewing situation of the user can be obtained without active notification.
  • the application may not determine the viewing record in the time period as a valid viewing record or within the time period.
  • the viewing history is determined to be an invalid viewing record.
  • the application realizes the validity identification of the viewing record and improves the accuracy of the viewing rate.
  • the application does not require the user to provide its viewing record on its own initiative, which is simple and convenient.
  • the viewing history of the television program only corresponds to the family, which makes it impossible to determine which family members in a family are watching a certain television program based on the viewing history of the existing television program.
  • the mobile terminal has user attributes, the mobile terminals of different users are generally different (for example, each user has his own mobile phone and a wristband), so the present application can determine whether the user of the mobile terminal is located on the television by determining the area block in which the mobile terminal is located. Effective viewing area, even if multiple family members are watching TV programs, can determine the attributes of each family member watching TV programs.
  • the application can identify each mobile terminal by using a device identifier of the mobile terminal, such as a Universally Unique Identifier (UUID), and thereby identify each user.
  • a device identifier of the mobile terminal such as a Universally Unique Identifier (UUID)
  • UUID Universally Unique Identifier
  • the application can generate an effective viewing record for each user, making the viewing record more accurate. For example: from 12 o'clock to 13:00, the hostess of a family carries a mobile phone and sits on the sofa to watch the A program. From 13:00 to 14:00, the family’s male owner wore a bracelet on the treadmill next to the TV while watching B.
  • the prior art generates a viewing record of the A program and the B program from 12 o'clock to 14 o'clock and corresponds the viewing record to the family (for example, Unit 1 101 of the C cell 1 building), but cannot accurately determine the viewing history and The correspondence between different users in the family.
  • the present application can generate a viewing record of the A program corresponding to the hostess in the family from 12 o'clock to 13 o'clock and a viewing record of the B program corresponding to the male host from 13 o'clock to 14 o'clock.
  • the application can perform statistics and analysis on different types of user-friendly videos according to the user's information (such as identity information, income information, geographic location information, etc.), thereby more accurately determining different users. Likes. Further, the present application can perform targeted content push, such as advertisement push, according to the determined preferences of different users.
  • the user's information such as identity information, income information, geographic location information, etc.
  • the application can push the push content matched with the user when the user's mobile terminal is located in the effective viewing area. This ensures that the pushed content is viewed by the user who likes the content, improving the push effect.
  • the method for obtaining the strength group corresponding to the preset multiple area blocks may include:
  • the present application can obtain an environmental attenuation factor by measuring and calculating a plurality of regional blocks.
  • the mobile terminal in the regional block is sent to the mobile terminal.
  • the signal strengths of the wireless signals of the at least two signal receiving devices determine the obtained signal strength as the intensity group corresponding to the area block.
  • the present application can calculate the signal strength of the wireless signal sent by the signal transmitting device to each signal receiving device in each region block by using the environmental attenuation factor, without 78 in FIG.
  • a signal transmitting device is provided in each of the area blocks to actually measure the signal strength of the wireless signal transmitted by the signal transmitting device to each of the signal receiving devices in each of the area blocks.
  • this application can pass the formula
  • the signal strength RSSI(d) of the wireless signal transmitted from the signal transmitting device of the distance d to the signal receiving device is calculated.
  • step S110 may include:
  • S111 Obtain a signal strength of a wireless signal for testing sent by each signal sending device to the at least two signal receiving devices, and obtain a distance between each of the signal sending devices and each of the signal receiving devices, where At least one of the signal issuing devices is disposed in each of the preset plurality of regional blocks.
  • the embodiment of the present application may select six of the 78 area blocks shown in FIG. 4, and use the center of the six area blocks as a device installation point. Specifically, the embodiment of the present application can install two signal receiving devices and four signal transmitting devices at the center points A to F of the six regional blocks to obtain the environmental attenuation factors of the 78 regional blocks.
  • the first signal receiving device of the at least two signal receiving devices is located in the first area block
  • the second signal receiving device of the at least two signal receiving devices is located in the second area block
  • the first area block is a video display area of the video playing device, and the video display area may be a screen for playing a video in a video playing device, a screen, or the like, or may be a marker of a nearby video playing device such as a set top box.
  • the second area block is the best viewing area of the video display area, and the best viewing area can be the area where the bedding is located, and the sitting bedding can be: sofa, chair, stool, bed, tatami, bathtub, etc.;
  • first area block and the second area block are respectively located on the left and right sides of the video display area of the video playing device;
  • the first area block and the second area block respectively have left and right sides of an optimal viewing area of the video display area.
  • the area block where the B point is located is the video display area of the video playback device, and the area block where the E point is located is the best viewing area of the video display area.
  • the first signal receiving device and the second signal receiving device may be respectively set at point B and point E; or respectively set at point A and point C (points A and C are respectively located at the left and right sides of point B); or respectively Set at point D and point F (points D and F are located on the left and right sides of point E).
  • the first signal receiving device and the second signal receiving device may also be respectively disposed at the center points of other area blocks, which is not limited in this application.
  • the present application may set four signal transmitting devices respectively at the center points of the remaining four region blocks.
  • the embodiment of the present application can measure and/or calculate the distance between any two set positions. As shown in FIG. 10, after determining that the position of each of the signal transmitting devices and the respective signal receiving devices is from the point A to the point F, any of the distances D1 to D13 shown in FIG. 10 can be obtained as needed.
  • S112. Determine an environmental attenuation factor of the preset plurality of regional blocks according to a distance between each of the signal sending devices and each of the signal receiving devices and a signal strength of the wireless signal for testing.
  • Step S112 may specifically include:
  • each device group For each device group: determining an environmental attenuation factor corresponding to the device group according to the signal strength of the wireless signal for testing transmitted between the two devices in the device group and the distance between the two devices in the device group, wherein each Each device group is composed of one signal issuing device and one signal receiving device, and the signal issuing device and the signal receiving device in each device group are different at the same time;
  • the present application Embodiments can obtain these distances D1, D2, D8 to D13. Through these distances and the signal strengths of the wireless signals transmitted by the four signal transmitting devices to the first signal receiving device and the second signal receiving device respectively, the embodiment of the present application can calculate points B, D, E, and F, respectively.
  • the embodiment of the present application can further calculate the environmental attenuation factor of the 78 regional blocks as a whole according to n 1 to n 8 .
  • the average value of the environmental attenuation factor corresponding to each device group can be used as the environmental attenuation factor of the preset plurality of regional blocks, that is, the average value of n 1 to n 8 is determined as the 78 regional blocks.
  • the overall environmental attenuation factor As shown in FIG. 12, when the first signal receiving device and the second signal receiving device are respectively disposed at points D and F, and four signal transmitting devices are respectively set at points A, B, C, and E, the present application The embodiment can obtain the distances shown in FIG.
  • the embodiment of the present application can obtain the distance shown in FIG. 13 and obtain the environmental attenuation factors of the plurality of area blocks according to the distances.
  • the determining, by the environment attenuation factor corresponding to each device group, the environmental attenuation factor of the preset multiple area blocks may include:
  • the environmental attenuation factor is easily affected by the obstacles and the like, when the environmental attenuation factor corresponding to a certain device group is large, it indicates that there may be a barrier between the two devices in the device group. In order to prevent the effect of the barrier on the overall range of environmental attenuation factor calculations, the present application may delete the environmental attenuation factor caused by the barrier.
  • the embodiment of the present application further provides a method for processing a viewing record, which may include:
  • S001 Obtain time information that the area block where the mobile terminal is located is located in the effective viewing area of the video playing device, where the area block where the mobile terminal is located is determined by the positioning method of the mobile terminal provided by the embodiment of the present application;
  • the effective viewing area may be an area capable of receiving the video played by the video playing device, and the effective viewing area may be determined according to the position and the viewable angle of the video playing device.
  • the effective viewing area may include: a primary effective viewing area and a secondary effective viewing area.
  • step S001 may include:
  • each time group includes an entry time and an departure time later than the entry time, and an entry time and an exit time in the same time group There are no other entry and exit times.
  • the corresponding relationship between the area block where the mobile terminal obtained by the application is located and the effective viewing area may be various, and one of the following is provided by way of example:
  • the present application determines a triangular effective viewing area as shown in 009 according to the location of the television 005 and the viewable angle 007 of the television 005. In this way, after determining the area block in which the mobile terminal 004 is located, the present application determines whether the mobile terminal 004 is located in the effective viewing area according to the correspondence between the area block in which the mobile terminal is located and the effective viewing area.
  • the corresponding relationship between the area block where the mobile terminal is located and the effective viewing area may be as shown in FIG. 16 , and each area block filled with the oblique line corresponds to the effective viewing area, and when the mobile terminal 004 is located in each area block filled with the oblique line. When it is inside, it is determined that the mobile terminal 004 is located in the effective viewing area.
  • S002 Process the viewing record of the video playing device according to the time information, and obtain an effective viewing record.
  • the present application may store the effective viewing record in association with the device identifier of the mobile terminal, or store the effective viewing record in association with the identifier of the user of the mobile terminal.
  • the step S002 may include:
  • the viewing record of the video playing device between the leaving time and the entering time in the effective time group is determined as a valid viewing record.
  • the user often carries the mobile terminal to move around (for example, to take things to the living room, etc.), and if the preset duration is not limited, the viewing record that the user does not view may be determined as a valid viewing record. Therefore, the present application can avoid this situation by comparing the time interval with the preset duration, thereby improving the accuracy of the effective viewing record.
  • the viewing record of the television program only corresponds to the family, which makes it impossible to determine which family members in a family are watching a certain television program based on the viewing history of the existing television program.
  • the mobile terminal has user attributes, the mobile terminals of different users are generally different (for example, each user has his own mobile phone and a wristband), so the present application can determine the user of the mobile terminal by determining whether the mobile terminal is located in the effective viewing area of the television. Whether it is located in the effective viewing area of the TV, even if multiple family members are watching TV programs, it is possible to determine the attributes of each family member watching the TV program.
  • the application can identify each mobile terminal by using a device identifier of the mobile terminal, such as a Universally Unique Identifier (UUID), and thereby identify each user.
  • a device identifier of the mobile terminal such as a Universally Unique Identifier (UUID)
  • UUID Universally Unique Identifier
  • the application can generate an effective viewing record for each user, so that the viewing record is more accurate. For example: from 12 o'clock to 13:00, the hostess of a family carries a mobile phone and sits on the sofa to watch the A program. From 13:00 to 14:00, the family’s male owner wore a bracelet on the treadmill next to the TV while watching B.
  • the prior art generates a viewing record of the A program and the B program from 12 o'clock to 14 o'clock and associates the viewing record with the home (for example, Unit 1 101 of the C cell 1 building), but cannot accurately determine the viewing history and The correspondence between different users in the family.
  • the present application it is possible to generate a viewing record of the A program corresponding to the hostess in the family from 12 o'clock to 13 o'clock and a viewing record of the B program corresponding to the male host from 13 o'clock to 14 o'clock.
  • the application can perform statistics and analysis on different types of user-friendly videos according to the user's information (such as identity information, income information, geographic location information, etc.), thereby more accurately determining different users. Likes.
  • the application may also correspond to the recording record of the television program by the device identifier of the mobile terminal or the user identifier stored in the mobile terminal, and the record generated by the user watching the video on other video playing devices such as a computer or a mobile phone.
  • the application can analyze the viewing record of the user in the whole network environment.
  • the analysis result of the present application is more accurate because the viewing record of the user in the whole network environment more fully and accurately reflects the viewing behavior characteristics of the user.
  • the present application may record a time interval in which the mobile terminal is located in the effective viewing area of the video playing device, or record the entering time of the mobile terminal entering the effective viewing area and the leaving time of the mobile terminal leaving the effective viewing area. Specifically, the application may periodically determine whether the mobile terminal is located in the effective visible area block and may generate an area block record in each determination.
  • the area block record may include: whether the mobile terminal is located in the effective viewing area. The indication information and the area block record generation time information. The present application can read each block record one by one to determine an entry time and an exit time and obtain the above time group.
  • the present application can also obtain a plurality of viewing records and sequentially read each viewing record to obtain a generation time of each viewing record, thereby determining a valid viewing record between the effective time groups. Further, the present application may also determine the viewing duration of the valid viewing record based on the effective viewing history of the generation time between the effective time groups.
  • the viewing record processing method shown in FIG. 14 may further include: obtaining information of an application running in the mobile terminal. Based on this, step S002 may specifically include:
  • the application can specifically obtain name information and/or type information of an application running in the mobile terminal.
  • the preset requirement may be that the application running in the mobile terminal is not a preset application.
  • the preset requirement may be that the application running in the mobile terminal is not a preset type of application.
  • the preset type may be an application type that requires the user to look at the screen of the mobile terminal for a long time, for example, a game application, a video playback application, and the like.
  • the above preset application may be an application that requires the user to look at the screen of the mobile terminal for a long time.
  • the application can determine the effective viewing record in the viewing record according to the information of the application running in the mobile terminal.
  • the application may process the viewing record of the video playing device according to the time information to obtain a first to-be-confirmed viewing record.
  • the application can process the viewing record of the video playing device according to the running period information, and obtain a second to-be-confirmed viewing record. Then, comparing the first to-be-confirmed viewing record with the second to-be-recognized viewing record, the effective viewing record is determined according to the comparison result.
  • the application can determine the viewing record existing in both the first to-be-confirmed viewing record and the second to-be-confirmed viewing record as the effective viewing record.
  • the application may also collect the biometric information of the user by using the mobile terminal, and then process the viewing record of the video playing device according to the time information and the biometric information to obtain an effective viewing record.
  • the biometric information may include heartbeat information, fingerprint information, iris information, and the like of the user. If the user enters the effective viewing area of the video playing device by positioning the mobile terminal, and the user stays longer than the preset duration, it is further determined whether the mobile terminal collects the biometric information of the user, and only the biometric characteristics of the user are collected. The information will determine that the viewing record corresponding to the situation is a valid viewing record, which avoids the miscalculation of the viewing record when the user does not wear the mobile terminal and the mobile terminal is placed in the effective viewing area. When the mobile terminal of another person is used by the same household user, the user's unique biometric information such as the fingerprint information and the iris information of the user can also determine the real user attribute corresponding to the mobile terminal, and ensure the accuracy of the statistical result of the viewing record.
  • an embodiment of the present application further provides a mobile terminal positioning apparatus.
  • a mobile terminal locating device may include: an strength group determining unit 100 and a comparing unit 200,
  • the strength group determining unit 100 is configured to obtain a signal strength of a wireless signal that is sent by the mobile terminal to the at least two signal receiving devices at a first moment, and determine the obtained signal strength as an intensity group, where the at least two The setting positions of the signal receiving devices are different in the horizontal direction;
  • the comparison unit 200 is configured to compare the intensity group with the intensity group corresponding to each of the preset plurality of area blocks, and determine the area block where the mobile terminal is located according to the comparison result.
  • the apparatus shown in FIG. 17 may further include: an attenuation factor obtaining unit and an intensity determining unit,
  • the attenuation factor obtaining unit is configured to obtain an environmental attenuation factor of the preset plurality of regional blocks
  • the strength determining unit is configured to: for each of the preset plurality of regional blocks: obtain each according to the environmental attenuation factor and a distance between the regional block and the at least two signal receiving devices respectively And determining, by the signal receiving device, a signal strength of the wireless signal sent by the mobile terminal from the area block, and determining the obtained signal strength as an intensity group corresponding to the area block.
  • the attenuation factor obtaining unit may include: a distance obtaining subunit and a first factor determining subunit,
  • the distance obtaining subunit is configured to obtain signal strengths of the wireless signals for testing sent by the signal sending devices received by the at least two signal receiving devices, and obtain the respective signaling devices respectively a distance between the signal receiving devices, wherein at least one of the signal issuing devices is respectively disposed in at least two of the preset plurality of regional blocks;
  • the first factor determining subunit is configured to determine the preset multiple area blocks according to a distance between each of the signal sending devices and each of the signal receiving devices and a signal strength of the wireless signal used for testing Environmental attenuation factor.
  • the first factor determining subunit may include: a first determining subunit and a second determining subunit,
  • the first determining subunit is configured to: determine, according to a signal strength of the wireless signal for testing transmitted between two devices in the device group, and a distance between two devices in the device group, The corresponding environmental attenuation factor of the group, wherein each device group is composed of one signal issuing device and one signal receiving device, and the signal issuing device and the signal receiving device in each device group are different at the same time;
  • the second determining subunit is configured to determine an environmental attenuation factor of the preset plurality of regional blocks according to an environmental attenuation factor corresponding to each device group.
  • the second determining subunit may include: a current group determining subunit, a difference judging subunit, a deleting subunit, and a region block factor determining subunit,
  • the current group determining subunit is configured to determine an environment attenuation factor corresponding to each device group as a current factor group;
  • the difference determining subunit is configured to determine whether a difference between a maximum value and a minimum value in the current factor group is greater than a preset threshold, and if yes, triggering the deleting subunit, otherwise, triggering the area block factor determiner unit;
  • the deleting subunit is configured to delete the maximum value in the current factor group and trigger the difference determining subunit;
  • the area block factor determining subunit is configured to determine an environmental attenuation factor of the preset plurality of area blocks according to each environmental attenuation factor in the current factor group.
  • the aligning unit 200 in the apparatus shown in FIG. 17 may include: an intensity group determining subunit and a region block determining subunit,
  • the strength group determining subunit is configured to compare the determined intensity group with the intensity group corresponding to each of the preset plurality of area blocks, and obtain the intensity of the determined intensity group corresponding to each of the preset plurality of area blocks The closest strength group of the group;
  • the area block determining subunit is configured to determine the area block corresponding to the closest strength group as the area block where the mobile terminal is located.
  • the strength group determining subunit may specifically include: a calculating subunit, an absolute value obtaining subunit, a summation subunit, and a proximity group determining subunit,
  • the calculating subunit is configured to: for each of the at least two signal receiving devices: calculating a signal strength of the wireless signal received by the signal receiving device in the determined intensity group and a preset plurality of regions respectively An absolute value of a difference in signal strengths of wireless signals received by the signal receiving device in respective intensity groups of the blocks;
  • the absolute value obtaining subunit is configured to obtain a difference corresponding to each area block according to a correspondence relationship between a preset plurality of area blocks and an intensity group in which the signal strength used in the calculation of the absolute value of the difference is performed Absolute value
  • the summation subunit is configured to perform a summation operation on each of the region blocks: the absolute values of the differences corresponding to the region blocks, to obtain a sum of difference values corresponding to the region blocks;
  • the proximity group determining subunit is configured to determine an intensity group corresponding to the area block corresponding to the sum of the smallest differences as the intensity group closest to the determined intensity group.
  • the first signal receiving device of the at least two signal receiving devices is located in the first area block
  • the second signal receiving device of the at least two signal receiving devices is located in the second area block
  • the first area block is a video display area of the video playing device, and the second area block is an optimal viewing area of the video display area;
  • first area block and the second area block are respectively located on the left and right sides of the video display area of the video playing device;
  • first area block and the second area block are respectively located on the left and right sides of the best viewing area of the video display area.
  • a viewing record processing apparatus provided by an embodiment of the present application may include: a time obtaining unit 300 and a record obtaining unit 400,
  • the time obtaining unit 300 is configured to obtain time information that the area block where the mobile terminal is located is located in the effective viewing area of the video playing device, where the area block where the mobile terminal is located is located by a mobile terminal provided by the embodiment of the present application.
  • Device determination is configured to obtain time information that the area block where the mobile terminal is located is located in the effective viewing area of the video playing device, where the area block where the mobile terminal is located is located by a mobile terminal provided by the embodiment of the present application.
  • the record obtaining unit 400 is configured to process the viewing record of the video playing device according to the time information to obtain an effective viewing record.
  • the time obtaining unit 300 may include: a time recording subunit and a time group dividing subunit,
  • the time recording subunit is configured to record, according to the correspondence between the area block and the effective viewing area, at least one entry time when the mobile terminal enters the effective viewing area of the video playing device, and the mobile terminal leaves the video playing device. At least one departure time of the effective viewing area;
  • the time group division subunit is configured to divide the entry time and the departure time into at least one time group, each time group includes an entry time and an departure time later than the entry time, the same There are no other entry and exit times between the entry and exit times in the time group.
  • the record obtaining unit 400 may be specifically configured to: determine a time interval between the leaving time and the entering time in each time group, and determine a time group whose time interval is not less than a preset time length as the effective time group, for each The valid time group determines the viewing record of the video playing device between the leaving time and the entering time in the valid time group as the effective viewing record.
  • the apparatus shown in FIG. 18 may further include: a program information obtaining unit configured to obtain information of an application running in the mobile terminal.
  • the record obtaining unit 400 is specifically configured to: process the viewing record of the video playing device according to the time information and the information of the application, to obtain an effective viewing record.
  • the embodiment of the present application further provides a mobile terminal positioning apparatus, which may include: a processor and a communication interface.
  • the processor obtains, by using the communication interface, a signal strength of a wireless signal that is sent by the mobile terminal to the at least two signal receiving devices at a first moment;
  • the processor determines the obtained signal strength as an intensity group, compares the strength group with the intensity group corresponding to each of the preset multiple area blocks, and determines the area block where the mobile terminal is located according to the comparison result. Wherein the set positions of the at least two signal receiving devices are different in the horizontal direction.
  • the processor may obtain an environment attenuation factor of the preset plurality of area blocks, and each of the preset plurality of area blocks: according to the environmental attenuation factor and the area block respectively a distance between the at least two signal receiving devices, obtaining a signal strength of the wireless signal sent by the mobile terminal from the area block received by each of the signal receiving devices, and determining the obtained signal strength as corresponding to the area block Strength group.
  • the processor may obtain a signal strength of the wireless signal for testing sent by each signal sending device received by the at least two signal receiving devices, and obtain the signal receiving device and each of the signal receiving devices respectively. a distance between the devices, wherein at least one of the signal issuing devices is respectively disposed in at least two of the preset plurality of regional blocks; the processor may issue the device and each of the signals according to each of the signals The distance between the receiving devices and the signal strength of the wireless signal for testing determine an environmental attenuation factor of the predetermined plurality of regional blocks.
  • the processor may determine, according to the signal strength of the wireless signal for testing transmitted between two devices in the device group and the distance between two devices in the device group, corresponding to the device group.
  • the environment attenuation factor wherein each device group is composed of one signal issuing device and one signal receiving device, and the signal issuing device and the signal receiving device in each device group are different at the same time; the processor can be according to the environment corresponding to each device group
  • the attenuation factor determines an environmental attenuation factor of the predetermined plurality of regional blocks.
  • the processor may determine the environmental attenuation factor corresponding to each device group as the current factor group, and determine whether the difference between the maximum value and the minimum value in the current factor group is greater than a preset threshold, and if yes, the current factor group The maximum value is deleted and returned to perform the process of determining whether the difference between the maximum value and the minimum value in the current factor group is greater than a preset threshold; otherwise, determining the preset multiple according to each environmental attenuation factor in the current factor group The environmental attenuation factor of the block.
  • the processor may compare the determined intensity group with the intensity group corresponding to each of the preset multiple area blocks, and obtain the preset intensity group of each of the plurality of area blocks that is closest to the determined intensity group.
  • the strength group determines the area block corresponding to the closest strength group as the area block in which the mobile terminal is located.
  • the processor may: for each of the at least two signal receiving devices: calculating a signal strength of the wireless signal received by the signal receiving device in the determined strength group and a preset plurality of regional blocks respectively The absolute value of the difference between the signal strengths of the wireless signals received by the signal receiving device in the respective intensity groups, and the processor may use the signal strength used in the calculation process of the preset plurality of regional blocks and the absolute value of the difference Corresponding relationship of the intensity groups, obtaining the absolute value of the difference corresponding to each area block; the processor for each area block: summing the absolute values of the differences corresponding to the area block, obtaining the difference corresponding to the area block The sum of the values.
  • the processor may determine the intensity group corresponding to the region block corresponding to the sum of the smallest differences as the intensity group closest to the determined intensity group.
  • the first signal receiving device of the at least two signal receiving devices is located in the first area block, and the second signal receiving device of the at least two signal receiving devices is located in the second area block,
  • the first area block is a video display area of the video playing device, and the second area block is an optimal viewing area of the video display area;
  • first area block and the second area block are respectively located on the left and right sides of the video display area of the video playing device;
  • first area block and the second area block are respectively located on the left and right sides of the best viewing area of the video display area.
  • the embodiment of the present application further provides a viewing and recording processing apparatus, which may include: a processor and a communication interface.
  • the processor obtains, by using the communication interface, time information that the area block where the mobile terminal is located is located in the effective viewing area of the video playing device, where the area block where the mobile terminal is located is determined by the mobile terminal positioning apparatus provided by the embodiment of the present application. ;
  • the processor processes the viewing record of the video playing device according to the time information, and obtains an effective viewing record.
  • the processor may record, according to the correspondence between the area block and the effective viewing area, at least one entry moment of the mobile terminal entering the effective viewing area of the video playing device, and the effective viewing of the mobile terminal leaving the video playing device. At least one departure time of the area; the processor may divide the entry time and the departure time into at least one time group, each time group includes an entry time and a departure time later than the entry time, the same There are no other entry and exit times between the entry and exit times in the time group.
  • the processor may determine a time interval between the departure time and the entry time in each time group; determine a time group whose time interval is not less than the preset time length as the effective time group; for each of the effective time groups, The viewing record of the video playing device between the leaving time and the entering time in the valid time group is determined as the effective viewing record.
  • the processor may further obtain information about an application running in the mobile terminal;
  • the processor may process the viewing record of the video playing device according to the time information and the information of the application to obtain an effective viewing record.
  • the embodiment of the present application further provides a viewing and recording processing system, which may include: a mobile terminal 004, a signal receiving device 001, and a server 021, where the setting positions of the at least two signal receiving devices 001 are in a horizontal direction.
  • a viewing and recording processing system which may include: a mobile terminal 004, a signal receiving device 001, and a server 021, where the setting positions of the at least two signal receiving devices 001 are in a horizontal direction.
  • the mobile terminal 004 sends a wireless signal to the at least two signal receiving devices 001 at a first moment;
  • the signal receiving device 001 obtains the wireless signal and determines the obtained signal strength of the wireless signal, and sends the signal strength to the server 021;
  • the server 021 determines the received signal strength as an intensity group, and compares the strength group with the intensity group corresponding to each of the preset multiple area blocks, and determines the area block where the mobile terminal 001 is located according to the comparison result. .
  • the server 021 in FIG. 18 may include the mobile terminal positioning device and the viewing record processing device provided by the embodiments of the present application.
  • the mobile terminal positioning device and the viewing record processing device each include a processor and a memory, and the above-described intensity group determining unit, comparison unit, time obtaining unit, and recording obtaining unit are stored as a program unit in a memory, and are executed by the processor.
  • the above described program elements in the memory implement the corresponding functions.
  • the processor contains a kernel, and the kernel removes the corresponding program unit from the memory.
  • the kernel can set one or more, determine the area block where the mobile terminal is located and obtain a valid viewing record by adjusting the kernel parameters.
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory (flash RAM), the memory including at least one Memory chip.
  • RAM random access memory
  • ROM read only memory
  • flash RAM flash memory
  • the embodiment of the present application provides a storage medium on which a program is stored, and when the program is executed by the processor, the mobile terminal positioning method and/or the viewing record processing method are implemented.
  • An embodiment of the present application provides a processor, where the processor is configured to run a program, where the program is executed to perform the mobile terminal positioning method and/or the viewing record processing method.
  • An embodiment of the present application provides a device, including a processor, a memory, and a program stored on the memory and executable on the processor.
  • the processor implements the following steps when executing the program:
  • a mobile terminal positioning method includes:
  • the obtaining method of the strength group corresponding to the preset multiple area blocks includes:
  • each of the plurality of regional blocks that are received by the signal receiving device according to the environmental attenuation factor and the distance between the regional block and the at least two signal receiving devices respectively
  • the signal strength of the wireless signal sent by the mobile terminal from the area block determines the obtained signal strength as the intensity group corresponding to the area block.
  • the obtaining an environmental attenuation factor of the preset multiple area blocks includes:
  • the determining, according to a distance between each of the signal sending devices and each of the signal receiving devices, and a signal strength of the wireless signal for testing, determining an environmental attenuation factor of the preset plurality of regional blocks include:
  • each device group For each device group: determining an environmental attenuation factor corresponding to the device group according to the signal strength of the wireless signal for testing transmitted between the two devices in the device group and the distance between the two devices in the device group, wherein each Each device group is composed of one signal issuing device and one signal receiving device, and the signal issuing device and the signal receiving device in each device group are different at the same time;
  • the determining, according to an environmental attenuation factor corresponding to each device group, an environmental attenuation factor of the preset multiple regional blocks including:
  • the strength group corresponding to each of the preset plurality of area blocks is compared, and the area block where the mobile terminal is located is determined according to the comparison result, including:
  • the area block corresponding to the closest strength group is determined as the area block in which the mobile terminal is located.
  • the determined intensity group is compared with the intensity group corresponding to each of the preset plurality of area blocks, and the intensity group closest to the determined intensity group is obtained, including:
  • each of the at least two signal receiving devices For each of the at least two signal receiving devices: calculating a signal strength of the wireless signal received by the signal receiving device in the determined intensity group and the intensity group corresponding to each of the preset plurality of region blocks respectively The absolute value of the difference in signal strength of the wireless signal received by the signal receiving device;
  • the intensity group corresponding to the region block corresponding to the sum of the smallest differences is determined as the intensity group closest to the determined intensity group.
  • the first signal receiving device of the at least two signal receiving devices is located in the first area block
  • the second signal receiving device of the at least two signal receiving devices is located in the second area block
  • the first area block is a video display area of the video playing device, and the second area block is an optimal viewing area of the video display area;
  • first area block and the second area block are respectively located on the left and right sides of the video display area of the video playing device;
  • first area block and the second area block are respectively located on the left and right sides of the best viewing area of the video display area.
  • a method for processing a viewing record comprising:
  • the obtaining the time information that the area block where the mobile terminal is located is located in the effective viewing area of the video playing device, including:
  • each time group includes an entry time and an departure time later than the entry time, and an entry time and an exit time in the same time group There are no other entry and exit times.
  • the process of processing the viewing record of the video playing device according to the time information to obtain an effective viewing record includes:
  • the viewing record of the video playing device between the leaving time and the entering time in the valid time group is determined as a valid viewing record.
  • the method further includes: obtaining information about an application running in the mobile terminal;
  • the devices in this document can be servers, PCs, PADs, mobile phones, and the like.
  • the present application also provides a computer program product, when executed on a data processing device, adapted to perform a process of initializing the method steps as follows:
  • a mobile terminal positioning method includes:
  • the obtaining method of the strength group corresponding to the preset multiple area blocks includes:
  • each of the plurality of regional blocks that are received by the signal receiving device according to the environmental attenuation factor and the distance between the regional block and the at least two signal receiving devices respectively
  • the signal strength of the wireless signal sent by the mobile terminal from the area block determines the obtained signal strength as the intensity group corresponding to the area block.
  • the obtaining an environmental attenuation factor of the preset multiple area blocks includes:
  • the determining, according to a distance between each of the signal sending devices and each of the signal receiving devices, and a signal strength of the wireless signal for testing, determining an environmental attenuation factor of the preset plurality of regional blocks include:
  • each device group For each device group: determining an environmental attenuation factor corresponding to the device group according to the signal strength of the wireless signal for testing transmitted between the two devices in the device group and the distance between the two devices in the device group, wherein each Each device group is composed of one signal issuing device and one signal receiving device, and the signal issuing device and the signal receiving device in each device group are different at the same time;
  • the determining, according to an environmental attenuation factor corresponding to each device group, an environmental attenuation factor of the preset multiple regional blocks including:
  • the strength group corresponding to each of the preset plurality of area blocks is compared, and the area block in which the mobile terminal is located is determined according to the comparison result, including:
  • the area block corresponding to the closest strength group is determined as the area block in which the mobile terminal is located.
  • the determined intensity group is compared with the intensity group corresponding to each of the preset plurality of area blocks, and the intensity group closest to the determined intensity group is obtained, including:
  • each of the at least two signal receiving devices For each of the at least two signal receiving devices: calculating a signal strength of the wireless signal received by the signal receiving device in the determined intensity group and the intensity group corresponding to each of the preset plurality of region blocks respectively The absolute value of the difference in signal strength of the wireless signal received by the signal receiving device;
  • the intensity group corresponding to the region block corresponding to the sum of the smallest differences is determined as the intensity group closest to the determined intensity group.
  • the first signal receiving device of the at least two signal receiving devices is located in the first area block
  • the second signal receiving device of the at least two signal receiving devices is located in the second area block
  • the first area block is a video display area of the video playing device, and the second area block is an optimal viewing area of the video display area;
  • first area block and the second area block are respectively located on the left and right sides of the video display area of the video playing device;
  • first area block and the second area block are respectively located on the left and right sides of the best viewing area of the video display area.
  • a method for processing a viewing record comprising:
  • the obtaining the time information that the area block where the mobile terminal is located is located in the effective viewing area of the video playing device, including:
  • each time group includes an entry time and an departure time later than the entry time, and an entry time and an exit time in the same time group There are no other entry and exit times.
  • the process of processing the viewing record of the video playing device according to the time information to obtain an effective viewing record includes:
  • the viewing record of the video playing device between the leaving time and the entering time in the effective time group is determined as a valid viewing record.
  • the method further includes: obtaining information about an application running in the mobile terminal;
  • embodiments of the present application can be provided as a method, system, or computer program product.
  • the present application can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
  • a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
  • processors CPUs
  • input/output interfaces network interfaces
  • memory volatile and non-volatile memory
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information storage can be implemented by any method or technology.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device.
  • computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.
  • embodiments of the present application can be provided as a method, system, or computer program product.
  • the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

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  • Mobile Radio Communication Systems (AREA)

Abstract

L'invention concerne un procédé et un appareil de localisation d'un terminal mobile, un procédé et un appareil de traitement d'un enregistrement de visionnage, ainsi qu'un système servant à obtenir les intensités de signal de signaux sans fil envoyés par un terminal mobile à au moins deux dispositifs de réception de signal à un premier instant et à déterminer les intensités de signal obtenues comme groupe d'intensité, à comparer le groupe d'intensité à des groupes d'intensité correspondants respectifs d'une pluralité de blocs de région prédéfinis, et à déterminer un bloc de région dans lequel se trouve le terminal mobile en fonction du résultat de comparaison. Sur cette base, la présente invention permet de déterminer comme enregistrement de visionnage effectif l'enregistrement de visionnage du terminal mobile pendant la période de temps durant laquelle le terminal mobile se trouve dans une région de visionnage effectif. La présente invention identifie des enregistrements de visionnage effectif, ce qui permet d'améliorer la précision des mesures d'audience sans exiger des utilisateurs qu'ils rendent compte eux-mêmes des enregistrements de visionnage, et est donc simple et pratique.
PCT/CN2019/078425 2018-03-19 2019-03-18 Procédé et appareil de localisation de terminal mobile, procédé et appareil de traitement d'enregistrements de visionnage, et système WO2019179381A1 (fr)

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