WO2019177091A1 - Procédé et système d'étalement d'informations publicitaires, et dispositif et programme de fourniture d'informations publicitaires - Google Patents

Procédé et système d'étalement d'informations publicitaires, et dispositif et programme de fourniture d'informations publicitaires Download PDF

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Publication number
WO2019177091A1
WO2019177091A1 PCT/JP2019/010519 JP2019010519W WO2019177091A1 WO 2019177091 A1 WO2019177091 A1 WO 2019177091A1 JP 2019010519 W JP2019010519 W JP 2019010519W WO 2019177091 A1 WO2019177091 A1 WO 2019177091A1
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WIPO (PCT)
Prior art keywords
advertiser
user
information
terminal device
advertisement information
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PCT/JP2019/010519
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English (en)
Japanese (ja)
Inventor
密 加田
Original Assignee
Ｆｏｃｕｓ株式会社
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Application filed by Ｆｏｃｕｓ株式会社 filed Critical Ｆｏｃｕｓ株式会社
Priority to JP2020506641A priority Critical patent/JP7193166B2/ja
Publication of WO2019177091A1 publication Critical patent/WO2019177091A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism

Definitions

  • the present invention is an advertisement in which a promoter FOCUSTAR (focus ter) spreads advertising information using social networking SNS (SNS) utilized by FOCUSTAR (focus ter), video sites and other posting means on a unique network.
  • SNS social networking SNS
  • the present invention relates to an information diffusion method and system, an advertisement information providing apparatus, and a program.
  • advertisements using the Internet have become widespread. For example, there is a method in which an advertiser pays an advertising fee to a search site or the like to post advertisement information, and a viewer refers to the advertisement information to guide to the advertiser's homepage or the like for advertisement.
  • the advertising method described above is likely to be expensive and is a passive advertising method because it cannot be guided to the advertiser's homepage unless the viewer refers to the advertising information. The effect may not be sufficiently obtained.
  • posting means such as SNS and blogs are rapidly spreading as information exchange tools.
  • users who have an account of the posting means have a connection in the form of a so-called follower, and information is exchanged by sharing the posted content between the followers.
  • Some users have a large number of followers, and information can be diffused to a large number of followers by one posting. Therefore, if advertising information is diffused using such posting means such as SNS, it can be expected that a large advertising effect can be obtained.
  • Patent Document 1 an advertiser provides advertising information to a user who has an account of a posting means, and the user posts the advertising information to the posting means, so that the advertising information is spread to followers.
  • a method has been proposed.
  • an advertiser posts advertisement information on the Internet, and a user who has an account of a posting means bids for the posted advertisement information.
  • a method in which an advertiser selects a bidder who meets a condition and requests the selected bidder to spread advertisement information.
  • the advertiser is in a state of waiting for a bid until a bid is placed on the advertisement information posted by the advertiser.
  • the bidder needs to find advertisement information that meets the conditions and may miss it.
  • an object of the present invention is to provide an advertisement information diffusing method and system, an advertisement information providing apparatus, and a program capable of obtaining a quick and sufficient advertisement effect.
  • a user who has an account of a posting means that accepts and posts a post of arbitrary information performs user registration using a user terminal device, and the registered user information is registered using the user terminal device.
  • the information is stored in the storage unit, the pre-stored user information is displayed on the advertiser terminal device of the advertiser, the advertiser selects at least one user from the users, and the advertiser selected by the advertiser.
  • the advertisement information of the advertiser who requests the user to spread is provided to the user terminal device, and the user spreads the advertisement information using the selected posting means.
  • an advertiser who wishes to spread advertisement performs advertiser registration using the advertiser terminal device, and stores the advertiser information registered using the advertiser terminal device in the storage unit. Storing and displaying pre-stored advertiser information on the user terminal device of the user, the user selecting at least one advertiser from the advertiser, The advertiser selects at least one user who wants to spread the advertisement from among the users who have selected himself, and requests the user to spread the user terminal device of the user selected by the advertiser.
  • the advertisement information can be provided, and the user can spread the advertisement information using the posting means.
  • the information is stored in the storage unit based on the search condition set and input by the advertiser to the advertiser terminal device or based on the search condition set and input by the user to the user terminal device. It is possible to extract user or advertiser information that matches the search conditions from a plurality of user or advertiser information, and display the extracted user or advertiser information on the advertiser terminal device or user terminal device .
  • the number of other users associated with the user can be displayed as the user information in the advertiser terminal device through the posting means for which the user has an account.
  • the advertiser selects the type of posting means for spreading the advertising information in the advertiser terminal device, and the user uses the posting means selected by the advertiser. Advertising information can be spread.
  • the advertiser can evaluate the user selected by the advertiser using the advertiser terminal device.
  • the user can evaluate an advertiser who has designated himself / herself using the user terminal device.
  • the advertiser can be notified that the reward has been obtained for the user terminal device of the selected user.
  • the advertisement information diffusion system of the present invention stores a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts a post of arbitrary information, and user information registered using the user terminal device.
  • a storage unit a user information providing unit that provides information on at least one user stored in the storage unit in advance to the advertiser, and a selection reception that accepts selection by the advertiser of at least one user from the users provided to the advertiser
  • Advertising information providing device having an advertising information providing unit for providing advertising information of an advertiser who requests the user to spread with respect to the user terminal device of the user selected by the user and the advertiser, and from the advertising information providing device to the advertiser
  • the user information provided to the user is displayed, and the selection by the advertiser of at least one user among the users is accepted and the selection is made.
  • a advertiser terminal device that transmits the user's information in the advertisement information providing apparatus.
  • the advertisement information diffusion system of the present invention includes a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts posting of arbitrary information, and an advertisement that accepts registration of an advertiser who wants to request the user to spread advertisement
  • a main terminal device A storage unit that stores user information registered using the user terminal device and advertiser information registered using the advertiser terminal device;
  • An advertisement information providing unit that provides advertisement information of an advertiser who requests the user to spread with respect to the user terminal device of the user selected by the selection receiving unit and the advertiser.
  • the advertisement information providing apparatus of the present invention includes a storage unit that receives and stores registration of a user who has an account of a posting unit that receives and posts arbitrary information, and information on at least one user stored in advance in the storage unit
  • a user information providing unit that provides the advertiser
  • a selection receiving unit that accepts selection by an advertiser of at least one user from among the users provided to the advertiser, and a user selected by the advertiser
  • an advertisement information providing unit for providing advertisement information of an advertiser who requests distribution.
  • the advertisement information providing device of the present invention is a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts any information, and an advertisement that accepts registration of an advertiser who wants to request the user to spread advertisement
  • a storage unit for storing a main terminal device, user information registered using the user terminal device, and advertiser information registered using the advertiser terminal device;
  • An information providing unit for providing information of at least one advertiser stored in the storage unit to a user; Selection acceptance that accepts selection by at least one advertiser from among the advertisers provided to the user and selection by the advertiser of at least one user who wants to spread advertisement information from users who have selected themselves
  • An advertisement information providing unit that provides advertisement information of the advertiser who requests the user to spread the user terminal device of the user selected by the unit and the advertiser.
  • the advertisement information providing program of the present invention includes a storage unit that accepts and stores a registration of a user who has an account of a posting unit that accepts and posts a post of arbitrary information, and at least one person stored in advance in the storage unit
  • a user information providing unit that provides user information to an advertiser
  • a selection receiving unit that accepts selection by an advertiser of at least one user among users provided to the advertiser, and a user selected by the advertiser
  • it functions as an advertisement information providing unit that provides advertisement information of an advertiser who requests the user to spread.
  • the advertisement information providing program of the present invention includes a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts posting of arbitrary information, and registration of an advertiser who wants to request the user to spread advertisement
  • a storage unit that stores the information of the advertiser registered using the advertiser terminal device and the information of the user registered using the user terminal device,
  • An information providing unit for providing information of at least one advertiser stored in the storage unit to a user; Selection acceptance that accepts selection by at least one advertiser from among the advertisers provided to the user and selection by the advertiser of at least one user who wants to spread advertisement information from users who have selected themselves
  • the user terminal device of the user selected by the advertiser function as an advertising information providing unit that provides the advertising information of the advertiser who requests the user to spread.
  • a user who has an account for posting means performs user registration using the user terminal device, and stores the user information in the storage unit in advance. And the information of the user memorize
  • the user spreads the advertisement information to followers such as friends who follow the user in the posting means, the credibility of the advertisement information when viewed from the follower receiving the advertisement information is improved. As a result, it is possible to expect further improvement in customer collection efficiency by diffusion of advertisement information.
  • diffusion system of this invention The flowchart for demonstrating one Embodiment of the advertisement information spreading
  • FIG. 1 is a block diagram showing a schematic configuration of an advertisement information diffusion system 1 of the present embodiment.
  • the advertisement information diffusion system 1 of the present embodiment includes a user terminal device 10, a platform 20 (corresponding to the advertisement information providing device of the present invention), an advertiser terminal device 30, as shown in FIG. It has.
  • Each of the user terminal device 10 and the advertiser terminal device 30 includes a display unit and an input unit, and is preferably a portable terminal such as a mobile phone such as a smartphone or a tablet terminal, but may be a desktop personal computer or a laptop personal computer. .
  • the user terminal device 10 is used by FOCUSTAR (focuser, corresponding to the user in the present invention).
  • a FOCUSTAR (focuser) is a promoter who distributes advertising information, has an account of posting means such as SNS (Social Networking Service), and spreads advertising information using the posting means.
  • the posting means is not limited to SNS, and any means may be used as long as it is a posting site on a video site, an individual or group blog, or other network. In short, as long as posted information is spread. Any means may be used. Examples of the SNS include Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Google+ (registered trademark), Line (registered trademark), LinkedIn (registered trademark), and Vine (registered trademark).
  • the platform 20 is used, for example, by an intermediary company that mediates between FOCUSTAR and the advertiser. Specifically, as shown in FIG. 1, the platform 20 includes a storage unit 21, a user information providing unit 22, a selection receiving unit 23, an advertisement information providing unit 24, an evaluation receiving unit 25, and a reward notification unit 26. .
  • the platform 20 is composed of a computer having a CPU (Central Processing Unit), a semiconductor memory, and a storage device such as a hard disk or an SSD (Solid State Drive).
  • the storage unit 21 of the platform 20 receives and stores registration of FOCUSTAR (focus ter).
  • the user information providing unit 22 provides the advertiser with information on a plurality of FOCUSTARs (focusers) stored in the storage unit 21 in advance.
  • the advertiser selects a FOCUSTAR (focus ter) that requests the spread of advertisement information from among the plurality of provided FOCUSTAR (focus ter).
  • the selection receiving unit 23 receives the selection of the FOCUSTAR (focus target).
  • the advertisement information providing unit 24 provides the advertiser's advertisement information to the FOCUSTAR (focuser) received by the selection receiving unit 23.
  • the advertiser evaluates FOCUSTAR (Focus Star) according to the effect of the diffusion of advertising information of FOCUSTAR (Focus Star).
  • the evaluation receiving unit 25 receives the evaluation of FOCUSTAR (focuser) by the advertiser.
  • the FOCUSTAR (focus ter) evaluates the advertiser according to the advertiser's advertising method, the advertiser's payment status of the usage fee of the FOCUSTAR (focus ter), and the like.
  • the evaluation receiving unit 25 receives an advertiser's evaluation by FOCUSTAR (focus target).
  • the advertiser terminal device 30 is used by the advertiser.
  • the advertiser uses the advertiser terminal device 30 to select a FOCUSTAR (focus ter) that requests the spread of advertisement information from among a plurality of FOCUSTAR (focus ter), and for the FOCUSTAR (focus ter) to advertise information I will provide a.
  • the user terminal device 10, the platform 20, and the advertiser terminal device 30 are configured to be able to communicate with each other via a communication line such as an Internet line, a telephone line, and a LAN (Local Area Network).
  • the user terminal device 10 and the advertiser terminal device 30 can access the system of the platform 20 by specifying the URL (Uniform Resource Locator) of the platform 20 in each device.
  • URL Uniform Resource Locator
  • FIG. 2 is a flowchart showing a flow of the advertising information diffusion method of the present embodiment
  • FIGS. 3 to 11 are diagrams showing examples of screens displayed on the user terminal device 10 and the advertiser terminal device 30.
  • FIG. 2 description will be made with reference to FIG. 2 and FIGS.
  • the case where a smart phone is used as the user terminal device 10 and the advertiser terminal device 30 is demonstrated here.
  • a FOCUSTAR performs user registration using the user terminal device 10 (S10). Specifically, the FOCUSTAR (focuser) first designates the URL of the platform 20 in the user terminal device 10 and accesses the system of the platform 20.
  • FOCUSTAR Flucus Star
  • FOCUSTAR Focuser
  • the FOCUSTAR inputs his / her e-mail address and password (the black circled portion), and then taps “New Registration” to start a new registration operation.
  • FIG. 4 is a diagram illustrating an example of a user registration screen created based on input FOCUSTAR information.
  • the input FOCUSTAR information is transmitted from the user terminal device 10 to the platform 20 and stored in the storage unit 21 of the platform 20 (S12).
  • the storage unit 21 of the platform 20 stores information on a plurality of FOCUSTARs (focus centers). Note that the prices shown in FIG.
  • FOCUSTAR Fluorescence-Coupled Device
  • FOCUSTAR Fluorescence-Coupled Device
  • Data is set and input as information on the data.
  • the balance shown in FIG. 4 indicates the balance of remuneration acquired from the brokerage company by FOCUSTAR (focus ter), and information on this balance is also stored in the storage unit 21 as FOCUSTAR (focus ter) information.
  • the advertiser also designates the URL of the platform 20 in the advertiser terminal device 30 and accesses the system of the platform 20 in the same manner as the FOCUSTAR (focuser). Then, the advertiser uses the advertiser terminal device 30 to input the advertiser's information such as the advertiser's face image, the advertiser's ID name, gender, age, address, etc., and performs user registration (advertiser registration). Perform (S14).
  • the advertiser inputs advertisement information to be spread on a predetermined input screen displayed by the system of the platform 20.
  • advertisement information for example, an advertisement title, a homepage URL (Uniform Resource Locator), an image such as a product, a moving image, a promotion comment, and privilege information are input.
  • the advertisement information is not limited to such information, and other information may be input, or advertisement information unique to the advertiser may be input and customized.
  • Delivery content setting shown in FIG. 5 is an example of input advertisement information.
  • the advertiser information and advertisement information set and input as described above are transmitted from the advertiser terminal device 30 to the platform 20 and stored in the storage unit 21 of the platform 20 (S16).
  • the storage unit 21 of the platform 20 stores a plurality of advertiser information and advertisement information.
  • the advertiser terminal device 30 is used to access the system of the platform 20.
  • a search condition for FOCUSTAR (focuser) is input in the “promotion selection” input field shown in FIG. 5 (S18).
  • the search conditions for example, the area where the FOCUSTAR (Focus Star) resides, the age and sex of the FOCUSTAR (Focus Star), the genre of the advertiser's business (restaurants, general merchandise sales, etc.), the advertising budget, etc. are input.
  • free word input can be accepted as a search condition.
  • the free word input for example, the real name or ID name of FOCUSTAR (focus target) is input.
  • information on FOCUSTAR (focuser) such as “strong in eating and drinking” may be input.
  • the advertiser search condition is transmitted from the advertiser terminal device 30 to the platform 20.
  • the user information providing unit 22 of the platform 20 refers to the information of a plurality of FOCUSTARs (focus points) stored in the storage unit 21 based on the advertiser search conditions, and the FOCUSTAR that matches the advertiser search conditions.
  • Information on (focuser) is extracted (S20).
  • FIG. 6 is a diagram illustrating an example of a list display screen of FOCUSTAR (focus target).
  • search conditions are displayed in the upper row, and a list of FOCUSTAR (focus ter) ID names such as “Mr. A”, “Mr. B”, “Mr. C” and “Mr. D” in the middle row. Is displayed.
  • the number of followers of the posting means that FOCUSTAR (focus ter) has an account (in the present invention, “the user is associated with the user through the posting means having an account” Corresponding to the number of other users).
  • information such as the type of posting means each FOCUSTAR (Focus Star) has an account, the face image of the above-mentioned FOCUSTAR (Focus Star), etc. ) May display advertisement information or the like that has been requested so far.
  • the price corresponding to the number of followers is displayed, and in the case of the example shown in FIG. 6, 1 FOCUSTAR (focus ter) is 1 yen per transmission.
  • FOCUSTAR focus ter
  • FOCUSTAR FOCUSTAR
  • FOCUSTAR FOCUSTAR
  • FOCUSTAR FOCUSTAR
  • This usage fee is a fee paid from the advertiser to the brokerage company, and a reward is paid from the brokerage company to FOCUSTAR.
  • the brokerage company certifies the status of FOCUSTAR (focus ter) according to the influence such as the number of followers of FOCUSTAR (focus ter), and depending on the status, The basic fee may be raised, or the FOCUSTAR (Focus Star) may be set arbitrarily.
  • a selection column of “advertisement method” is also displayed.
  • information on the type of posting means such as SNS and blog, and a price corresponding to the type of posting means are displayed.
  • a fee corresponding to the type of posting means is paid from the advertiser to the brokerage company.
  • the advertiser taps the check box displayed for the ID name of each FOCUSTAR (focuser) to check the FOCUSTAR (focus) that requests the spread of the advertising information. (S24).
  • One or more FOCUSTARs (focusers) may be selected.
  • the advertiser designates a posting means used by the selected FOCUSTAR (focuser) by tapping a check box displayed for each advertising method such as SNS. For example, in the case of the example shown in FIG. 6, four FOCUSTARs (focusers) are requested to spread advertisement information using only SNS.
  • the number of posting means to be specified may be one or plural.
  • Information on the FOCUSTAR selected by the advertiser and the advertising method is output from the advertiser terminal device 30 to the platform 20 and received by the selection receiving unit 23 (S26).
  • the advertiser sets the budget required for the diffusion of the advertisement information in the advertiser terminal device 30 when selecting the FOCUSTAR (focuser) and the advertising method. At this time, advertisement information is diffused within the set budget. Information on the budget set by the advertiser is output from the advertiser terminal device 30 to the platform 20.
  • the advertiser terminal device 30 displays a screen for designating advertisement information distribution timing as shown in FIG.
  • the advertiser designates the distribution timing of the advertisement information on the screen shown in FIG. Specifically, “Today” is selected when the advertisement information is to be distributed today, and “Within 3 days” is selected when the advertisement information is to be distributed within 3 days.
  • Information on the delivery timing set by the advertiser is output from the advertiser terminal device 30 to the platform 20.
  • the advertiser pays the budget set by the advertiser (S28). After payment of the budget by the advertiser, the settlement is confirmed by the brokerage company (S30).
  • the settlement confirmation may be automatically performed on the platform 20 or may be performed by a person.
  • the advertisement information providing unit 24 of the platform 20 sends the advertiser information, the advertisement information, and the information on the advertising method to the user terminal device 10 of the selected FOCUSTAR. Sent.
  • an advertisement URL Uniform Resource Locator
  • the advertisement URL is a URL for accessing the advertiser's home page via the platform 20 of the brokerage company.
  • the advertiser information, advertisement information, advertisement method information, advertisement URL, and distribution timing information transmitted from the advertisement information providing unit 24 are received by the user terminal device 10 of the selected FOCUSTAR (focus ter), and the user In the terminal device 10, a request screen as shown in FIG. 8 is displayed (S32).
  • a request screen as shown in FIG. 8 is displayed (S32).
  • information on the advertiser who has made a request to FOCUSTAR (focus target) advertisement information, URL for advertisement, and information on distribution timing are displayed in a list.
  • the FOCUSTAR (Focus Star) spreads the advertisement information displayed on the request screen using posting means such as SNS (S34).
  • posting means such as SNS (S34).
  • SNS S34
  • FIG. 9 an image representative of any one of the advertisement information displayed in the list is displayed on the user terminal device 10, and in the screen shown in FIG. 9,
  • FOCUSTAR focus ter
  • FIG. 9 shows a state in which the advertising information is shared by the posting means.
  • the advertising information is also shared and spread to the follower account of FOCUSTAR (Focus Star).
  • the URL of the advertiser's home page is not displayed as it is, but the above-described advertisement URL is displayed. Then, the follower can access the advertiser's home page by clicking the advertisement URL. Thereby, the intermediary company can count the number of clicks of the advertisement URL, and can manage the number of times the advertisement information is distributed.
  • the advertisement information is shared by tapping “share” displayed on the user terminal device 10 as described above.
  • the present invention is not limited to this.
  • the user terminal device 10 The URL for advertisement displayed in the above may be copied and pasted on the posting means of FOCUSTAR (Focus Star) to be spread.
  • a copy button for the advertisement URL may be displayed, and when the copy button is tapped, the advertisement URL may be automatically pasted on the posting means of the FOCUSTAR (focus focus).
  • the evaluation receiving unit 25 of the platform 20 uses the FOCUSTAR (focus) in the advertiser's advertiser terminal device 30.
  • the advertiser evaluates the FOCUSTAR (focus ter) based on the contents of the FOCUSTAR (focus ter) and whether or not the advertisement information has been distributed on time (S36). Specifically, the evaluation is performed by designating the number of stars for evaluation.
  • the evaluation result by the advertiser is transmitted from the advertiser terminal device 30 and received by the evaluation receiving unit 25 (S40).
  • the evaluation result of FOCUSTAR (focus target) is stored in the storage unit 21 as FOCUSTAR (focus target) information.
  • the evaluation result of FOCUSTAR (focus target) may be displayed, for example, on a screen where the advertiser selects FOCUSTAR (focus target), or may be included in the search conditions of FOCUSTAR (focus target). .
  • the evaluation receiving unit 25 of the platform 20 displays a screen for prompting the advertiser to be evaluated on the user terminal device 10 of the FOCUSTAR (focus center) in which the advertisement information is diffused. Then, the FOCUSTAR (focus ter) evaluates the advertiser according to the advertising method of the advertiser, the payment status of the usage fee of the FOCUSTAR (focus ter) of the advertiser (S38). The evaluation result by FOCUSTAR (focuser) is transmitted from the user terminal device 10 and received by the evaluation receiving unit 25 (S40). The advertiser evaluation results are stored in the storage unit 21 as advertiser information. The evaluation result of the advertiser may be displayed on the platform 20 so that the brokerage company can confirm it, or may be displayed on the user terminal device 10.
  • the diffusion of the advertisement information by FOCUSTAR (focus ter) is completed, the reward according to the number of clicks of the advertisement URL by the follower is counted, and the FOCUSTAR (focus ter) user terminal device is received from the reward notification unit 26 of the platform 20. 10 is informed that the reward has been paid. Specifically, a screen as shown in FIG. 11 is displayed on the user terminal device 10. At this time, the reward notification unit 26 is also notified to the advertiser's advertiser terminal device 30 that the reward has been paid.
  • the brokerage company ends the advertisement insertion when a preset advertisement insertion deadline has passed (S44), and the reward paid to the FOCUSTAR (Focus Star) reaches the budget set by the advertiser at that time. If not, refund the advertiser for the budget minus the reward.
  • FIG. 12 is a block diagram showing a schematic configuration of the advertisement information diffusion system 50 of the present embodiment.
  • the advertisement information diffusion system 50 of this embodiment includes a user terminal device 100, a platform 200 (corresponding to the advertisement information providing device of the present invention), an advertiser terminal device 300, as shown in FIG. It has.
  • Each of the user terminal device 100 and the advertiser terminal device 300 includes a display unit and an input unit, and is preferably a mobile terminal such as a mobile phone such as a smartphone or a tablet terminal, but may be a desktop personal computer or a laptop computer. .
  • the user terminal device 100 is used by FOCUSTAR (focuser, corresponding to the user in the present invention).
  • a FOCUSTAR (focuser) is a promoter who distributes advertising information, has an account of posting means such as SNS (Social Networking Service), and spreads advertising information using the posting means.
  • the posting means is not limited to SNS, and any means may be used as long as it is a posting site on a video site, an individual or group blog, or other network. In short, as long as posted information is spread. Any means may be used. Examples of the SNS include Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Google+ (registered trademark), Line (registered trademark), LinkedIn (registered trademark), and Vine (registered trademark).
  • the platform 200 is used, for example, by an intermediary company that mediates between FOCUSTAR and the advertiser.
  • the platform 200 includes a storage unit 210, an information providing unit 220, a selection receiving unit 230, an advertisement information providing unit 240, and a reward notification unit 260.
  • the platform 20 is composed of a computer having a CPU (Central Processing Unit), a semiconductor memory, and a storage device such as a hard disk or an SSD (Solid State Drive).
  • the storage unit 210 of the platform 200 receives and stores registration of a FOCUSTAR (focus target).
  • the storage unit 210 of the platform 200 receives and stores an advertiser registration.
  • the information providing unit 220 provides information of a plurality of advertisers stored in advance in the storage unit 210 to a FOCUSTAR (focus center).
  • the FOCUSTAR (Focus Star) selects a “favorite” advertiser who wishes to spread the advertisement from a plurality of advertisers who wish to spread the advertisement information provided from the information providing unit 220. .
  • the selection receiving unit 230 receives the selection of the “favorite” of the advertiser selected by the FOCUSTAR (focuser).
  • the selected advertiser can request the selected FOCUSTAR (focus ter) to spread the advertisement information.
  • the selection receiving unit 230 wants to request the diffusion of the advertisement information from the FOCUSTAR (focus ter) that has been selected as “favorite” by the advertiser selected as “favorite” by the FOCUSTAR (focus ter). Accept at least one FOCUSTAR (Focus Star) selection.
  • a selection receiving unit that receives selection of a FOCUSTAR (focus target) that the advertiser wants to request the diffusion of the advertising information may be provided.
  • the advertiser cannot request the FOCUSTAR (focus ter) to spread advertisement information.
  • the advertisement information providing unit 240 provides the advertiser's advertisement information to the FOCUSTAR selected by the advertiser.
  • a reward corresponding to the spread situation is paid from the brokerage company to FOCUSTAR (focus ter).
  • the reward notification unit 260 notifies the FOCUSTAR (focus ter) and the advertiser that the reward has been paid to the FOCUSTAR (focus ter) from the brokerage company. Remuneration may be paid by another company that receives a request from the brokerage company.
  • the advertiser terminal device 300 is used by the advertiser.
  • the advertiser uses the advertiser terminal device 300 to select a FOCUSTAR (focus ter) that requests the spread of advertising information from among the FOCUSTAR (focus ter) that have selected the advertiser as a “favorite”, and provide the advertisement information
  • the advertisement information is provided through the unit 240.
  • the user terminal device 100, the platform 200, and the advertiser terminal device 300 are configured to be able to communicate with each other via a communication line such as an Internet line, a telephone line, and a LAN (Local Area Network).
  • the user terminal device 100 and the advertiser terminal device 300 can access the system of the platform 200 by specifying the URL (Uniform Resource Locator) of the platform 200 in each device.
  • URL Uniform Resource Locator
  • FIG. 13 is a flowchart showing a flow of the advertising information diffusion method of the present embodiment
  • FIGS. 14 to 22 are diagrams showing examples of screens displayed on the user terminal device 100 and the advertiser terminal device 300.
  • FIG. 13 and FIGS. Hereinafter, description will be made with reference to FIG. 13 and FIGS.
  • the user terminal device 100 and the advertiser terminal device 300 A PC or a tablet may be used, but here, a case where a smartphone is used will be described.
  • a FOCUSTAR focuser performs user registration using the user terminal device 100 (S100).
  • the FOCUSTAR first designates the URL of the platform 200 in the user terminal device 100 and accesses the system of the platform 200.
  • a user registration screen (account registration screen) as shown in FIG. 14 is displayed.
  • FOCUSTAR focuser
  • a main registration URL as shown in FIG. 16 is transmitted to the registered e-mail address, and the main registration is completed by clicking this main registration URL.
  • a diffusable medium such as Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Blog, LINE (registered trademark) is selected.
  • Twitter registered trademark
  • Instagram registered trademark
  • Facebook registered trademark
  • the information of FOCUSTAR is not limited to the above information, but other information may be input, or information specific to FOCUSTAR (focus target) may be input and customized. .
  • This basic fee varies depending on the number of followers and friends on SNS, whether it can be spread on Blog, or on Line.
  • the calculation of the basic fee is performed by a program incorporated in the storage unit 210.
  • the brokerage company certifies the status of FOCUSTAR (focus ter) according to the influence such as the number of followers of FOCUSTAR (focus ter), and this basic fee is determined according to the status. The fee may be increased or the FOCUSTAR (focuser) may be set arbitrarily.
  • the reward of the number of times the advertisement URL where the FOCUSTAR (focus focus) spread is clicked ⁇ 10 yen can be obtained.
  • the reward for clicks is not limited to 10 yen.
  • the display of the “Your basic reward” screen is not limited to that in FIG. 19, as long as the basic reward can be understood by the FOCUSTAR.
  • FOCUSTAR Fluorescence Star
  • FOCUSTAR Click-through Consumer Price Star
  • Information of the selected advertiser is transmitted from the user terminal device 100 to the selection receiving unit 230 of the platform 200 (S260).
  • a “Person Confirmation and Account Registration” screen as shown in FIG. 21 is displayed.
  • the real name and account information for receiving a reward (financial institution code, branch code, account number, account name, etc.) are input. If identity verification and account registration are possible, it is not restricted to these items.
  • the input FOCUSTAR information is transmitted from the user terminal device 100 to the platform 200 and stored in the storage unit 210 of the platform 200 (S120).
  • the storage unit 210 of the platform 200 stores information on a plurality of FOCUSTARs (focus points).
  • “My Page” items such as favorites, rewards, profiles, and accounts are displayed. Clicking on an item displays detailed information.
  • the advertiser also performs advertiser registration using the advertiser terminal device 300 (S140). Specifically, the advertiser terminal device 300 designates the URL of the platform 200 and accesses the platform 200 system.
  • a user registration screen (account registration screen) as shown in FIG. 23 is displayed.
  • the advertiser inputs his / her user name, e-mail address and password, then selects “use as advertiser” and taps the registration button to start a new registration operation.
  • the registered URL is sent to the registered e-mail address. Clicking the registered URL completes the registration.
  • Clicking this registration URL displays a message that “member registration is complete” and a screen for entering a user name or email address and password.
  • a profile creation screen as shown in FIG. 24 is displayed.
  • enter information such as user name, region, category (restaurant, beauty salon, etc.), self-introduction, address, and telephone number.
  • advertiser information is not limited to the above information, and other information may be input, or information unique to the advertiser may be input and may be customized.
  • the advertiser inputs information of “card number”, “expiration date”, and “card holder”. Note that payment is not limited to a credit card, and other electronic currencies may be used.
  • the entered advertiser information is transmitted from the advertiser terminal device 300 to the platform 200 and stored in the storage unit 210 of the platform 200 (S160).
  • Information of a plurality of advertisers is stored in the storage unit 210 of the platform 200.
  • My Page items such as FOCUSTAR, profile, account, etc. that make you a favorite are displayed, and detailed information is displayed by clicking the item.
  • FOCUSTAR that makes you a favorite
  • the advertiser selects one or more FOCUSTARs (focusers) that he / she wants to request the spread of advertisements.
  • a “total fee (total of basic fee and click fee)” as shown in FIG. 30 is displayed.
  • the information on the click fee budget set by the advertiser is output from the advertiser terminal device 300 to the platform 200.
  • the budget for the advertisement diffusion request is paid to the brokerage company or the like with a credit card or the like input by the advertiser (S320).
  • the settlement confirmation may be automatically performed on the platform 200 or may be performed by a person.
  • the advertisement information providing unit 240 of the platform 200 transmits the advertiser information and advertisement information to the user terminal device 100 of the selected FOCUSTAR.
  • On the request content display screen information such as messages from advertisers, spread period specification, current budget, URL clicks, etc. are displayed.
  • the FOCUSTAR paints the advertisement URL dedicated to the user and spreads the advertisement on SNS, blog, etc. together with his / her impressions and recommendations (S360).
  • a follower or the like can access the advertiser's page by clicking the advertisement URL.
  • the intermediary company can count the number of clicks of the advertisement URL, and can manage the number of times the advertisement information is distributed.
  • the advertisement information is shared by tapping “copy and spread URL” displayed on the user terminal device 100.
  • the advertisement URL displayed on the user terminal device 100 may be copied and spread by pasting it on an SNS or blog.
  • the terminal device 100 is notified that the reward has been paid. Specifically, it is reflected in the “Reward” screen of “My Page”.
  • the reward notification unit 260 is also notified to the advertiser's advertiser terminal device 300 that the reward has been paid.
  • the brokerage company ends the advertisement insertion when a preset advertisement insertion deadline has passed (S440).
  • the advertisement information diffusion system 100 may be provided with an evaluation reception unit that receives an evaluation of an advertiser or a FOCUSTAR (focuser).
  • the advertiser evaluates FOCUSTAR (focus tar) according to the effect of the diffusion of advertising information of FOCUSTAR (focus tar).
  • the evaluation reception unit receives an evaluation of FOCUSTAR (focuser) by the advertiser.
  • the FOCUSTAR (focus ter) evaluates the advertiser according to the advertiser's advertising method, the advertiser's payment status of the usage fee of the FOCUSTAR (focus ter), and the like.
  • the evaluation receiving unit receives an advertiser's evaluation by FOCUSTAR (Focus Star).
  • Advertising information diffusion system 10 100 User terminal device 20, 200 Platform 21, 210 Storage unit 22 User information providing unit 23, 230 Selection receiving unit 24, 240 Advertising information providing unit 25 Evaluation receiving unit 26, 260 Reward notification unit 220 Information providing unit 30, 300 Advertiser terminal device

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Abstract

Le problème décrit par la présente invention est de fournir un procédé et un système d'étalement d'informations publicitaires, et un dispositif et un programme de fourniture d'informations publicitaires, avec lesquels il est possible d'obtenir des effets publicitaires rapides et suffisants. À cet effet, un utilisateur ayant un compte d'un moyen de publication destiné à accepter le dépôt d'informations discrétionnaire et publier les informations acceptées effectue un enregistrement d'utilisateur à l'aide d'un dispositif de terminal d'utilisateur, et des informations d'utilisateur enregistrées à l'aide du dispositif de terminal d'utilisateur sont stockées dans une unité de stockage. Les informations d'utilisateur stockées précédemment sont affichées sur le dispositif de terminal de publicitaire d'un publicitaire, et le publicitaire sélectionne au moins un utilisateur parmi les utilisateurs. Les informations de publicité du publicitaire demandant un étalement à des utilisateurs sont fournies au dispositif de terminal d'utilisateur de l'utilisateur sélectionné par le publicitaire, et l'utilisateur étale les informations de publicité à l'aide du moyen de publication.
PCT/JP2019/010519 2018-03-15 2019-03-14 Procédé et système d'étalement d'informations publicitaires, et dispositif et programme de fourniture d'informations publicitaires WO2019177091A1 (fr)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP7223468B1 (ja) 2021-09-08 2023-02-16 株式会社Rilarc Ｓｎｓを用いた広告支援装置及び広告支援システム

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012002363A1 (fr) * 2010-06-30 2012-01-05 楽天株式会社 Dispositif de traitement d'informations, procédé de traitement d'informations, programme de traitement d'informations, et support d'enregistrement
JP6125702B1 (ja) * 2016-07-20 2017-05-10 ヤフー株式会社 情報提供装置、情報提供方法および情報提供プログラム
WO2018037592A1 (fr) * 2016-08-25 2018-03-01 原　武嗣 Serveur de notation de communication d'informations d'utilisateur de service sns de type à rétroaction

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012002363A1 (fr) * 2010-06-30 2012-01-05 楽天株式会社 Dispositif de traitement d'informations, procédé de traitement d'informations, programme de traitement d'informations, et support d'enregistrement
JP6125702B1 (ja) * 2016-07-20 2017-05-10 ヤフー株式会社 情報提供装置、情報提供方法および情報提供プログラム
WO2018037592A1 (fr) * 2016-08-25 2018-03-01 原　武嗣 Serveur de notation de communication d'informations d'utilisateur de service sns de type à rétroaction

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP7223468B1 (ja) 2021-09-08 2023-02-16 株式会社Rilarc Ｓｎｓを用いた広告支援装置及び広告支援システム
JP2023039424A (ja) * 2021-09-08 2023-03-20 株式会社Rilarc Ｓｎｓを用いた広告支援装置及び広告支援システム

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