WO2019136525A1

WO2019136525A1 - Packaging system

Info

Publication number: WO2019136525A1
Application number: PCT/AU2019/050017
Authority: WO
Inventors: Jodi BEARDMORE; Craig BEARDMORE
Original assignee: Wecantoo Pty Ltd
Priority date: 2018-01-12
Filing date: 2019-01-11
Publication date: 2019-07-18

Abstract

A container for packaging an article to be labelled with a label, the container comprising a base, at least one wall extending outwardly from the base, the base and at least one wall forming an open compartment to support the article therein, a lid extending from at least part of the at least one wall, the lid being closable to thereby close the open compartment, and at least one fastener integrally formed in the lid, the fastener configured to fasten a label to the container in use, to thereby label the article.

Description

TITLE OF THE INVENTION

“PACKAGING SYSTEM”

FIELD OF THE INVENTION

[0001] This invention relates generally to containers for packaging and transporting articles. More particularly, the invention relates to containers for packaging an article to be labelled with a label.

BACKGROUND OF THE INVENTION

[0002] Any reference in this specification to any known matter, prior publication (or information derived from it), is not an acknowledgement, admission or suggestions that the known matter, prior publication, or any information therefrom forms part of the common general knowledge in the field of endeavor to which this specification relates.

[0003] It is customary for many food products to be sold in containers suitable for transporting the food to a location at which it is to be consumed. The fast food and takeaway food services market in Australia alone is considered to be around $19 billion.

[0004] Fast food takeaway boxes are provided almost universally in cardboard boxes that are constructed from a blank cut from a single sheet of cardboard. Sometimes, the boxes are supplied to fast food retailers are pre assembled form. Otherwise, they are provided in flat-pack form, where the vendor then folds the boxes into their final configuration shortly before being used.

[0005] The businesses that make up the market include large international chains, national businesses, and small independent businesses with only one or two stores.

[0006] However, due to large minimum order size requirements it is often not financially viable for small independent fast food retailers to purchase customized printed containers. This is especially true when a number of different sizes and variations are required for their needs. Furthermore, the minimum number of containers required to be ordered takes up a significant amount of storage space that is often not available on the premises of small independent retailers. It is often very difficult for some suppliers to stock and store a multitude of printed products in various sizes for their client portfolio. At present, the most common alternative is for small retailers to buy plain, unprinted boxes. Such boxes are typically unattractive, and provide no advertising to the consumer. Furthermore, it does not set their business apart from the next. Furthermore, if the fast food is to be consumed as part of a group or party, plain boxes to provide the retailer with any means of communicating the origin of the food products to the members of the group. This presents a large lost marketing opportunity to those consumers who are consuming the food product as part of a large group.

[0007] Australian Patent Application No. 199057199 is focused on solving the problem of improving advertising space specifically on pizza boxes. This application discloses that the external surfaces of the lid are not effective spaces for advertising, as a consumer must open the box to consume the product. Once the lid is opened, any advertising material on the lid is no longer visible to the consumers, thus allegedly not meeting its the purpose. The solution provided in this patent application, is for a pizza box or tray to be further dressed into a removable cardboard sleeve. Beneficially, by printing advertising material on the sleeve, it can remain visible when removed, if placed next to the pizza box. However, having these sleeves printed remains an expensive exercise that is again subject to large minimum order requirements. The financial impact becomes more pronounced when a number of different sizes of pizza boxes are used.

SUM MARY OF THE INVENTION

[0008] The object of the present invention is to substantially overcome, or at least ameliorate, one or more disadvantages of existing arrangements, and/or provide a workable alternative.

[0009] In a first broad form, the present invention provides a disposable container for packaging and labelling food provided by a retailer, the container comprising:

a base;

at least one wall extending outwardly from the base, the base and at least one wall forming an open compartment to support the food therein; a lid extending from at least part of the at least one wall, the lid being closable to thereby close the open compartment;

a label including visual indicia indicative of at least one of the retailer of the food and the food; and

at least one fastener integrally formed in the lid, the fastener configured to fasten an edge of the label to the container in use, to thereby package and label the food.

[0010] In one embodiment, the label is selectively fastened to the container in accordance with the retailer.

[0011] In one embodiment, the visual indicia is indicative of a marketing promotion.

[0012] In one embodiment, the fastener includes at least one incision configured, in use, to receive and secure at least part of the label therebetween.

[0013] In one embodiment, the fastener secures the label using a friction fit.

[0014] In one embodiment, the incision at least partially includes a perforation, the perforation being perforated in use to thereby receive and secure the at least part of the label therebetween. [0015] In one embodiment, the fastener is adapted to at least partially conform to the respective edges of the label.

[0016] In one embodiment, the fastener is configured to secure a continuous edge of the label.

[0017] In one embodiment, the incision is any one of:

substantially semi-circular.

substantially square.

is substantially rectangular.

[0018] In one embodiment, the container has one, two, three four, five or six incisions.

[0019] In one embodiment, the container has two incisions.

[0020] In one embodiment, the container is substantially composed of cardboard, foam or plastic.

[0021] In one embodiment, the container is substantially composed of corrugated cardboard.

[0022] In one embodiment, the label is composed of at least one of paper, cardboard, metal, and foil.

[0023] In one embodiment, the food includes pizza.

[0024] In a second broad form, the present invention seeks to provide a method of packaging and labelling food in a disposable container, the method including:

folding a blank to provide a disposable container, the disposable container including:

a base;

at least one wall extending outwardly from the base, the base and at least one wall forming an open compartment to support the food therein;

a lid extending from at least part of the at least one wall, the lid being closable to thereby close the open compartment; and, at least one fastener integrally formed in the at least one wall; selectively securing a label to the container in use using the at least one fastener, the label being selected in accordance with visual indicia thereon, to thereby package and selectively label the food.

[0025] In one embodiment, the visual indicia is indicative of any one or more of:

a retailer of the food;

the food; and,

a marketing promotion.

[0026] In a third broad form, the present invention seeks to provide a container for packaging an article to be labelled with a label, the container comprising:

a base;

at least one wall extending outwardly from the base, the base and at least one wall forming an open compartment to support the article therein;

a lid extending from at least part of the at least one wall, the lid being closable to thereby close the open compartment, and

at least one fastener integrally formed in the at least one wall, the fastener configured to fasten a label to the container in use, to thereby label the article.

[0027] In a fourth broad form, the present invention seeks to provide a container for packaging an article to be labelled with a label, the container comprising:

a base;

a lid extending from at least part of the at least one wall, the lid being closable to thereby close the open compartment; and at least one fastener integrally formed in the lid, the fastener configured to fasten a label to the container in use, to thereby label the article.

[0028] In one embodiment, the fastener includes at least one incision configured, in use, to receive and secure at least part of the label therebetween.

[0029] In one embodiment, the fastener secures the label using a friction fit.

[0030] In one embodiment, the incision at least partially includes a perforation, the perforation being perforated in use to thereby receive and secure the at least part of the label therebetween.

[0031] In one embodiment, the fastener includes tabs that are adapted to at least partially conform to the respective edges of the label.

[0032] In one embodiment, the incision is at least one of:

substantially semi-circular;

substantially square; and,

substantially rectangular.

[0033] In one embodiment, the container has one, two, three four, five or six incisions.

[0034] In one embodiment, the container has two incisions.

[0035] In one embodiment, the container is substantially composed of cardboard, foam or plastic.

[0036] In one embodiment, wherein the container is substantially composed of corrugated cardboard.

[0037] In one embodiment, the label includes visual indicia.

[0038] In one embodiment, the article includes an edible food.

[0039] In one embodiment, wherein the article houses pizza.

[0040] In one embodiment, the article includes a non-comestible item.

BRIEF DESCRIPTION OF THE INVENTION [0041] An example of the present invention will now be described with reference to the accompanying drawings, in which:

[0042] Figure 1A is plan view of a schematic diagram of a first example of a container for use in packaging an article to be labeled with a label.

[0043] Figure 1 B is a perspective view of a schematic diagram of the container of Figure 1A.

[0044] Figure 2A is a plan view of a schematic diagram of the first example of the container being labelled with a label.

[0045] Figure 2B is a perspective view of a schematic diagram of the container of Figure 2A.

[0046] Figure 3A is perspective view of a schematic diagram of a second example of a container for use in packaging an article to be labeled with a label.

[0047] Figure 3B is a plan view of a schematic diagram of the container of Figure 3A, being labelled with a label.

[0048] Figure 4A is a perspective view of a schematic diagram of a third example of a container, the container having four tabs for securing a label. Figure 4B is a perspective view of a schematic diagram of the container of Figure 4A, being labelled with a label. Figure 4C is a perspective view of a schematic diagram of a fourth example of a container, the container having four tabs for securing a label. Figure 4D is a perspective view of a schematic diagram of the container of Figure 4C, being labelled with a label.

[0049] Figure 5A is a perspective view of a schematic diagram of a fifth example of a container, being of a snack box-type. Figure 5B is a perspective view of a schematic diagram of the container of Figure 5A, being labelled with a label.

[0050] Figure 6A is a perspective view of a schematic diagram of a sixth example of a container. Figure 6B is a perspective view of a schematic diagram of the container of Figure 6A, being labelled with a label.

DETAILED DESCRIPTION OF THE INVENTION [0051] An example of a container for use in packaging and marketing an article to be labelled with a label will now be described with reference to Figures 1 and 2.

[0052] In this example, the container 100 includes a base 105, four walls 101 , 102, 103, 104 extending from the base 105, where the base 105 walls 101 , 102, 103, 104 form an open compartment to support the article therein. Whilst in this example the container includes four walls 101 , 102, 103, 104, it will be appreciated that any number of walls may be included, for example one wall corresponding to a circular base, or the like.

[0053] Additionally, the container 100 includes a lid 106 extending from one wall 103, the lid being closable to thereby close the open compartment. Whist in this example the container comprises a single lid attached to one wall, in other examples two or more lids may extend from two or more walls and interconnect to close the open compartment.

[0054] In this example, two fasteners 110, 120 are integrally formed in the lid 106, wherein the fasteners are configured to fasten a label to the container in use, to thereby label the article.

[0055] This example includes two fasteners 110, 120, however, in other examples the container 100 may include any suitable number of fasteners 110, 120, including one or more fasteners. For example, in some embodiments the lid includes a number of fasteners selected from 1 , 2, 3, 4, 5, or 6 fasteners. In this example, the faster includes two substantially semi-circular incisions 110.1 , 120.1 that are configured, in use, to receive and secure at least part of the label therebetween. These incisions each create a substantially

semi-circular tab 110.2, 120.2. By sliding the label underneath the tabs 110.2, 120.2 and above the outer surface of the lid 106 the label is secured to the container.

[0056] The fasteners are typically positioned to receive opposing edges of the label. Additionally and/or alternatively, the fasteners may be positioned to received adjacent edges of the label. [0057] The term“incision” includes any kind of cut through or at least partially through the container material, a perforation through the container material, or any other suitable modification suitable to secure a label therebetween by way of a friction fit and/or interference fit.

[0058] An advantage of the present invention, therefore, is that the integral fasteners can remove or reduce the requirement for additional fasteners to secure the label to the container.

[0059] While in some examples, the article may include any one or more suitable items, in the preferred embodiment the container is configured to package and label comestible products, also referred to as food. More typically, the container is configured to package and label hot and/or heated food, or food with a temperature above ambient or room temperature. In the preferred embodiment, the food includes take-away, fast-food and/or or convenience food.

[0060] In the preferred embodiment the container is configured to be disposable. Accordingly, integral fasteners provide the ability to differently label the disposable container by selectively applying a label to the container according to any suitable parameter. This is particularly beneficial as it reduces costs, enabling mass production of containers (e.g. via cardboard blanks, or any other suitable manufacturing process), with the labelling and customization of the container occurring at any suitable time post-manufacture. Accordingly, significant costs can be realized by obviating the need to directly customize containers during the manufacturing process, for example, by printing directly onto the containers. This also avoids the need to order a minimum volume of containers with customized printing.

[0061] Advantageously, this can enable small retailers to purchase any suitable volume of containers for packaging, without needing to incur significant upfront costs for volumes of bespoke printed containers which may not be used, or which may need to be rebranded or relabeled in future.

[0062] Moreover, labelling and packaging containers can be adapted according to current marketing promotions, seasonal offerings of the like, without the expense of getting entire containers printed. This is particularly advantageous as it offers retailers a mechanism to market and advertise on their disposable containers according to any suitable timeframe - seasonal, day of the week, a“happy hour”, or the like. By allowing temporal marketing in this manner, retailers can leverage of the space available on containers to offer any suitable promotion or pop-up advertisement.

[0063] Although the containers in this example include two incisions, creating two tabs 110.2 and 120.2, any number of incisions suitable for securing the label to the container are encompassed within the scope of the present invention. Accordingly, in some variations, the containers include one, three, four, five, or six incisions, creating one, three, four, five, or six tabs, respectively. For example, the containers illustrated in Figure 3A and 3B illustrate

embodiments with four incisions creating four tabs.

[0064] Although the incisions in this example are substantially semi-circular, any other shape of incision is equally as applicable. By way of a non-limiting example, the incisions may create tabs of a shape selected from: substantially semi-circular, substantially square, substantially rectangular, and substantially triangular.

[0065] The incision may be made to the lid of the container by any suitable means. For example, in some embodiments, the incision is made by way of perforations, which may be perforated to produce to receive and secure at least part of a label.

[0066] In some embodiments, the containers further comprise one or more additional fasteners positioned on the one or more wall of the container and configured to at least partially receive the label. In embodiments of this type the label may be positioned over an edge of the container, and therefore being fastened to two surfaces of the container.

[0067] In some examples, the fastener is configured to receive an edge of the label. In particular, the fastener is configured to receive a continuous edge of the label, and not - for example - a discontinuous edge or corner of the label. This can be particularly beneficial in appropriately securing a label, particularly when packaging hot or heated food. For example, for a paper or card-based label, heat can apply condensation to portions of the label directly exposed to the interior of the container’s compartment. If a corner or discontinuous edge were to be exposed to such condensation, it is more likely to slip from the fastener than if the label is secured via a continuous edge. In some preferred embodiments the fastener includes at least two tabs, where each tab is configured to secure opposing and/or adjacent continuous edges of the label.

[0068] The containers of the invention may be composed of any suitable material. Such materials typically have sufficient strength to support the intended articles. By way of an example, the containers may be substantially composed from a material selected from cardboard, foam and plastic. In some embodiments, the container is substantially composed of corrugated cardboard, fiberboard, or paperboard.

[0069] Whilst in this example, the term“container” is used, it will be appreciated that this term is not intended to be limiting and may also refer to a “box” - particularly in respect of food including fast food such as pizza and fried food.

[0070] In some embodiments, the container is supplied in a flat-packed form, which comprises predefined perforated fold lines, for folding the container into its final configuration. Suitably, the flat-packed form is cut from a single sheet of material (e.g., corrugated cardboard, fiberboard, or paperboard).

[0071] In some embodiments, the containers include one or more air vents. The function of the air vent will depend on the use of the container. For example, should the container be configured to store or transport and heated edible product, the air vent will function to expel any steam from the contents of the container. However, should the container be configured to carry a live animal, or the like, then the air vent will function to introduce air into the box. Each air vent can be any suitable shape, for example, substantially circular, substantially square, substantially rectangular, and the like. In some

embodiments, the container comprises one, two, three, four, five, six, or more than six air vents. [0072] Further features will now be described.

[0073] In some embodiments, such as that illustrated in Figure 2, the containers have a label secured to their lid. Typically, the labels include visual indicia. The visual indicia may, for example, convey information regarding the container or contents. Such information includes, but is not limited to, one or more of: the source of the article inside of the container, the source of the container, the contents within the container, and information regarding a company, product, or event.

[0074] In some examples, the label is selectively secured to the lid according in accordance with visual indicia thereon - in order to appropriately label the article. For example, the label may be selected in accordance with visual indicia that is indicative of a retailer of the article, the article, a marketing promotion, or the like. For example, it may be desirable to indicate the type of article to be packaged, a retailer selling the article, a manufacturer of the article, an advertising slogan, a temporal marketing campaign, or the like. Accordingly, in some examples, the label may be selected from a plurality of labels, each of the plurality of labels including different visual indicia. For example, a retailer may have labels which correspond to different days of the week, or different seasons in the year, or“happy hours” - thus they are able to select the appropriate label for the container in accordance with the time of day, time of week and/or time of year.

[0075] In some embodiments, the label has a surface area that is selected from at least one of: less than 50%, less than 45%, less than 40%, less than 35%, less than 30%, less than 25%, less than 20%, less than 15%, less than 10%, of the surface area of the lid of the container.

[0076] The label may be of a shape selected from substantially circular, substantially square, substantially rectangular, substantially triangular, substantially pentagonal, substantially hexagonal, substantially heptagonal, substantially octagonal, and the like. In some preferred embodiments, such as that illustrated in Figure 2A and 2B, the label is substantially circular. In another example, the container 300 illustrated in Figure 3A and 3B is has fasteners 310.1 and 310.2 in the lid 306 that are configured to accept a substantially square or rectangular label 307.

[0077] In some embodiments, the container is free from any printing on its outer surface. In some other embodiments, the container may include printing on its outer surface, but the printing does not provide any information regarding one or more of: the source of the article inside of the container; the source of the container; the contents within the container; and information regarding a company, product, or event. An advantage of these embodiments is unprinted, or generic (un-branded) containers can be personalized using labels that include visual indicia. This provides an opportunity for small suppliers to personalize their containers without having to invest in and store large volumes of printed containers, which is typically required to meet minimum order requirements. The cost of printing personalized labels that are compatible for use with the containers described above and elsewhere herein is significantly lower than the cost of printing personalized containers.

[0078] The present invention is not limited to any particular type or size of container. By way of an example, some of the containers include those typically used to house food. In some embodiments, the containers of the invention are selected from pizza boxes, snack boxes, noodle boxes, and any other commonly sized fried food boxes (e.g., fish and chip boxes).

[0079] Containers adapted to hold pizza are typically made out of corrugated cardboard or fiberboard, with one or more vent holes. Typically, pizza boxes are substantially square, with a height between about 30 mm and 45 mm. By way of an example, container that are pizza boxes may have dimensions selected from:

• About 295 mm x about 295 mm x about 35 mm;

• about 380 mm x about 380 mm x about 40 mm;

• about 457 mm x 457 mm x about 40 mm; and

• about 610 mm x about 610 mm x about 40 mm. [0080] In some other embodiments, the container is a snack box, fish and chip box, or other generic fast food box, with dimensions selected from:

• about 178 x about 106 x about 70 mm;

• about 220 mm x 125 mm x 60 mm; and

• about 250 mm x 125 mm x 60 mm.

[0081] In some variations of the invention, the containers are configured to house non-comestible items, for example, flowers.

[0082] In some embodiments, the containers described above and elsewhere herein also include additional fasteners integrally formed in the base of the container, to affix a secondary label. In some embodiments of this type, the secondary label is the same as the label affixed to the lid or sides of the container. In other embodiments of this type the secondary label is different to the label affixed to the lid or sides of the container. In embodiments of this type, the secondary label may include at least one of a list of ingredients, best before date, nutritional information, and/or any other information related to the article packaged in the container.

[0083] Figure 4 shows embodiments of the invention that comprise four integral fasteners (410.1 , 410.2, 410.3, and 410.4 in Figure 4A and 4B, and 420.1 , 420.2, 420.3, and 420.4 in Figure 4C and 4D) integrally formed into the lid 406 of the container 400. These pairs of fasteners (e.g., 420.1 and 410.2) may be located opposite one another, but other configurations are equally as applicable.

[0084] As illustrated in Figures 5 and 6, the invention includes any particular size and shape of container. Furthermore, ratios between the label size and the size of the surface on which the label is affixed, can be configured appropriately depending on one or both of the type of container, and the visual indica intended to be displayed on the label.

[0085] An example of a method for packaging and labelling an article using a disposable container will now be described. The method includes folding a blank to provide the disposable container. In this regard, the blank refers to any suitably manufactured blank including a blank punched from sheet material which includes appropriately placed perforations and incisions enabling the container to be foldably configured. In this regard, the disposable container includes a base, walls and a lid such as described in any one of the examples herein. The disposable container further includes one or more integrally formed fasteners, also such as described in any example herein.

[0086] While in this example the method includes folding a blank, in other examples the method may include providing the disposable container in any suitable manner, for example manufacturing via a die case or injection molding method, or the like.

[0087] The method of this example further includes selectively attaching a label, including visual indicia, to the container using the at least one fastener. In this regard, the label is selected in accordance with the visual indicia thereon, in order to package and selectively label the food. As discussed above, the visual indica may be indicative or any suitable parameters including a retailer of the food, the food, a marketing promotion, the name of a retailer of the food, details regarding the food, branding relating to the retailer and, contact details of the retailer, or the like.

[0088] As described above, this method is particularly advantageous as it allows users to selectively label articles or food in a container according to any suitable parameter. Moreover, this means they are able to alter the labelling of the articles or container at any time by simply using a different label - negating the need to replace an entire stock of printed containers.

[0089] Beneficially, in some examples the label includes visual indicia describing the article or food and/or its provenance, such as the retailer, manufacturer, etc. This can be advantageous in marketing the article and/or retailer, particularly as a visual means of marketing to the consumer or others who may happen to the see the container. Moreover, it builds the association in the mind of the consumer and others between the labelled container and article or food. Additionally, facilitating selective labelling means that containers can, in some instances, be labelled differently for example, in order to advertise and market seasonal promotions, discounts, seasonal flavours or foods, change of location, or any other suitable marketing campaign.

[0090] In another broad form, the present invention provides a container for packaging an article to be labelled with a label, the container comprising a base, and at least one wall extending outwardly from the base, the base and at least one wall forming an open compartment to support the article therein. In this example, the container further includes at least one fastener integrally formed in the at least one wall, the fastener configured to fasten a label to the container in use, to thereby label the article.

[0091] Non-limiting examples of containers of this type include fruit containers (often referred to as“bins”) and other containers configured to carry or store fresh produce and/or bakery goods. In some embodiments, the fastener includes at least one incision configured, in use, to receive and secure at least part of the label there between.

[0092] Typically, the fastener secures the label using a friction fit. Typically, the incision at least partially includes a perforation, the perforation being perforated in use to thereby receive and secure the at least part of the label therebetween.

[0093] Typically, the tabs are adapted to at least partially conform to the respective edges of the label. By way of an example, in some

embodiments, the incision creates a tab that is substantially semi-circular. In other embodiments, the incision creates a tab that is substantially square. In yet other embodiments, the incision creates a tab that is substantially rectangular.

In yet other embodiments, the incision creates a tab that is substantially triangular.

[0094] Typically, the container includes one, two, three, four, five, or six incisions.

[0095] In some embodiments of this form, two or more surfaces (e.g., two or more walls) of the container comprise integral fasteners that are configured to receive the label. Such an arrangement allows the label to be positioned on two sides, or partially on two sides, or the container. [0096] In some embodiments, the containers described above and elsewhere herein also include additional fasteners integrally formed in the base of the container, to affix a secondary label. In some embodiments of this type, the secondary label is the same as the label affixed to the lid or sides of the container. In other embodiments of this

[0097] In some aspects, the invention provides a method of manufacturing a container: the method comprising producing a container blank in a flat-pack form, the container blank comprising predefined perforated fold lines, for folding the container into its final configuration. The container blank also contains at least one faster that is integrally formed in the location of the container lid, once constructed. An advantage of such methods of manufacture is that by having the fastener as an integral feature of the cardboard blank the production costs are very low as the material costs remain unchanged as compared to standard conventional container manufacturing techniques.

[0098] Throughout this specification and the claims which follow, unless the context request otherwise, the word“comprise”, and variations such as“comprises” and“comprising”, will be understood to imply the inclusion of a stated integer or step or group of integers of steps but not to the exclusion of any other integer or step or group of integers.

[0099] Persons skilled in the art will appreciate that numerous variations and modifications will become apparent. All such variations and modifications which become apparent to persons skilled in the art, should be considered to fall within the spirit and scope that the invention broadly appearing before described.

[00100] Thus, for example, it will be appreciated that features from different examples above may be used interchangeably where appropriate.

Claims

1. A disposable container for packaging and labelling food provided by a retailer, the container comprising:

a base;

a lid extending from at least part of the at least one wall, the lid being closable to thereby close the open compartment;

at least one fastener integrally formed in the lid, the fastener

configured to fasten an edge of the label to the container in use, to thereby package and label the food.

2. The container according to claim 1 , wherein the label is selectively

fastened to the container in accordance with the retailer.

3. The container according to claim 1 or claim 2, wherein the visual indicia is indicative of a marketing promotion.

4. The container according to any one of claims 1 to 3, wherein the fastener includes at least one incision configured, in use, to receive and secure at least part of the label therebetween.

5. The container according to any one of claims 1 to 4, wherein the fastener secures the label using a friction fit.

6. The container according to any one of claims 4 to 5, wherein the incision at least partially includes a perforation, the perforation being perforated in use to thereby receive and secure the at least part of the label therebetween.

7. The container according to any one of claims 1 to 6, wherein the fastener is adapted to at least partially conform to the respective edges of the label.

8. The container according to any on of claims 1 to 7, wherein the fastener is configured to secure a continuous edge of the label.

9. The container according to any one of claims 4 to 8, wherein the incision is any one of:

a. substantially semi-circular.

b. substantially square.

c. is substantially rectangular.

10. The container according to any one of claims 2 to 9, wherein the container has one, two, three four, five or six incisions.

11. The container according to any one of claims 2 to 10, wherein the

container has two incisions.

12. The container according to any one of claims 1 to 11 , wherein the

container is substantially composed of cardboard, foam or plastic.

13. The container according to claim 12, wherein the container is substantially composed of corrugated cardboard.

14. The container according to any one of claims 1 to 13, wherein the label is composed of at least one of paper, cardboard, metal, and foil.

15. The container according to claim 14, wherein the food includes pizza.

16. A method of packaging and labelling food in a disposable container, the method including: folding a blank to provide a disposable container, the disposable container including:

a base;

17. A method according to claim 16, wherein the visual indicia is indicative of any one or more of:

a retailer of the food;

the food; and,

a marketing promotion.

18. A container for packaging an article to be labelled with a label, the

container comprising:

a base;

19. A container for packaging an article to be labelled with a label, the

container comprising: a base;

a lid extending from at least part of the at least one wall, the lid being closable to thereby close the open compartment; and

at least one fastener integrally formed in the lid, the fastener configured to fasten a label to the container in use, to thereby label the article.

20. The container according to claim 18 or claim 19, wherein the fastener includes at least one incision configured, in use, to receive and secure at least part of the label therebetween.

21. The container according to any one of claims 18 to 20, wherein the

fastener secures the label using a friction fit.

22. The container according to claim 20 or claim 21 , wherein the incision at least partially includes a perforation, the perforation being perforated in use to thereby receive and secure the at least part of the label therebetween.

23. The container according to any one of claims 18 to 22, wherein the

fastener includes tabs that are adapted to at least partially conform to the respective edges of the label.

24. The container according to any one of claims 20 to 23, wherein the

incision is at least one of:

a. substantially semi-circular;

b. substantially square; and,

c. substantially rectangular.

25. The container according to any one of claims 20 to 24, wherein the container has one, two, three four, five or six incisions.

26. The container according to any one of claims 20 to 25, wherein the

container has two incisions.

27. The container according to any one of claims 18 to 26, wherein the

container is substantially composed of cardboard, foam or plastic.

28. The container according to claim 27, wherein the container is substantially composed of corrugated cardboard.

29. The container according to any one of claims 18 to 28, wherein the label includes visual indicia.

30. The container according to any one of claims 18 to 29, wherein the article includes an edible food.

31. The container according to claim 30, wherein the article houses pizza.

32. The container according to any one of claims 18 to 31 , wherein the article includes a non-comestible item.