WO2019128004A1

WO2019128004A1 - Platform determination method and apparatus, electronic device and storage medium

Info

Publication number: WO2019128004A1
Application number: PCT/CN2018/084167
Authority: WO
Inventors: 刘海旺
Original assignee: 北京金山安全软件有限公司
Priority date: 2017-12-27
Filing date: 2018-04-24
Publication date: 2019-07-04
Also published as: CN109978576B; CN109978576A

Abstract

Provided in the embodiments of the present application are a platform determination method and apparatus, an electronic device and a storage medium. The method comprises: receiving a sell-side request concerning information to be transacted, sent by an information sell-side platform; parsing the sell-side request to obtain features of the to-be-transacted information; obtaining, according to the features of the to-be-transacted information and pre-calculated demand probabilities of information demand-side platforms for information having various features, demand probabilities of the information demand-side platforms for the to-be-transacted information; determining from the information demand-side platforms an information demand-side platform to receive a notification message, according to the obtained demand probabilities, the notification message being used to notify the information demand-side platform of the presence of a sell-side demand for the to-be-transacted information. The technical solution provided by the embodiments of the present application can reduce the pressure of the information demand-side platform processing notification messages.

Description

Platform determining method, device, electronic device and storage medium

This application claims the priority of the Chinese Patent Application entitled "A Platform Determination Method, Apparatus, Information Trading Platform and Storage Medium" submitted by the Chinese Patent Office on December 27, 2017, and the application number is 201711448699.8. The citations are incorporated herein by reference.

Technical field

The present application relates to the field of information transaction technology, and in particular, to a platform determining method, a platform determining device, an electronic device, and a computer readable storage medium.

Background technique

With the development of science and technology, there are more and more kinds of information, and more and more information transfer parties and information transferees. If the information transfer party needs to trade information with the information transferee, if the information transfer party Talking to the information transferee will result in less efficient information transactions. Therefore, the information transfer party and the information transferee perform information transaction through the information transfer platform, the information transaction platform, and the information transfer platform, wherein the information transfer platform and the information transfer platform are respectively connected with the information transaction platform.

The following takes the advertisement position transaction as an example to introduce the information transaction process in the prior art.

Specifically, the ad slot giver and the ad slot acquirer through the SSP (Sell-Side Platform), the ad slot transfer platform (DSP, Demand-Side Platform) and the ad exchange (ADX, Ad) -Exchange) to conduct a transaction.

The advertisement slot with the ad slot to be traded allows the party to send a grant request to the ADX through the SSP; after receiving the grant request, the ADX sends a notification message to all DSPs accessing the ADX, wherein the notification message is used to notify the DSP of the current The advertisement space to be traded; after receiving the notification message, if the transferee in the DSP wants to participate in the advertisement transaction, the DSP feeds back the participation information to the ADX; the ADX determines to obtain the advertisement to be traded according to the received participation information. The DSP of the bit determines the transferee of the above-mentioned ad slot to be traded by the determined DSP.

As can be seen from the above examples, in the prior art, when the ADX receives the above-mentioned grant request, it sends a notification message to all DSPs connected thereto, but in fact, the transferee in each DSP connected to the ADX needs the same. Advertising space. If the ADX sends a notification message to the DSP that the transferee does not need the ad slot, the DSP will receive a useless notification message, which in turn causes the DSP to increase the pressure to process the notification message.

In summary, in the prior art, there is a technical problem that the information receiving platform processes the notification message with a large pressure.

Summary of the invention

The purpose of the embodiments of the present application is to provide an information transfer platform determination, device, electronic device, and storage medium to reduce the pressure on the information transfer platform to process the notification message. The specific technical solutions are as follows:

In a first aspect, an embodiment of the present application provides a platform determining method, which is applied to an information transaction platform of an electronic device, where the method includes:

Receiving information to make a request for the transfer of the information to be sent sent by the platform;

Parsing the yield request to obtain a feature of the to-be-traded information;

Obtaining a demand probability of each information transfer platform for the to-be-traded information according to a feature of the information to be traded and a pre-stated information probability probability of each information transfer platform for information having various characteristics;

Determining, according to the obtained probability of demand, an information transfer platform for receiving a notification message from each information transfer platform, wherein the notification message is: for notifying the information transfer platform that the information to be traded has a demand for demand information.

Optionally, the probability of demand for a information transfer platform for information with various characteristics is calculated as follows:

Obtaining each of the received information of the information transfer platform, and obtaining the characteristics of each of the received information;

And dividing each of the received information into positive sample information and negative sample information according to the conversion tags of the respective received information;

For the characteristics of each acquired information obtained, the number of pieces of information having the feature in the positive sample information is counted as the number of positive samples, and the number of pieces of information having the feature in the negative sample is counted as the number of negative samples, and according to The number of positive samples, the number of negative samples, and the amount of information that has been transferred, calculates the probability of demand for the information transfer platform for information with that feature.

Optionally, the probability of demanding information of the to-be-traded information by each information transfer platform is obtained according to the feature of the to-be-traded information and the pre-statisticed information of each information receiving platform. Steps include:

Searching for the demand probability of each information transfer platform for the information having the target feature in the demand probability of each information transfer platform for the information having various characteristics, wherein the target feature is: the to-be-traded Characteristics of information;

Calculating the probability of demand of the information transfer platform for the information to be traded according to the found demand probability.

Optionally, after the step of determining the information transfer platform of the notification message to be received from each information transfer platform according to the obtained probability of demand, the method further includes:

Sending a notification message to the determined information transfer platform, so that the determined information transfer platform knows that the information to be traded has information about the demand.

Optionally, after the step of sending the notification message to the determined information transfer platform, the method further includes:

Receiving, by the determined information, the degree of demand for the information to be traded sent by the platform;

Determining, by the information transfer platform with the highest demand among the determined information transfer platform, a target information transfer platform, wherein the target information transfer platform is: an information transfer platform for conducting transactions on the to-be-traded information .

In a second aspect, the embodiment of the present application further provides a platform determining apparatus, which is applied to an information transaction platform of an electronic device, where the apparatus includes:

The request receiving module is configured to receive the information and make a request for the delivery of the information to be sent sent by the platform;

a request parsing module, configured to parse the yield request, to obtain a feature of the to-be-traded information;

a demand probability obtaining module, configured to obtain, according to the characteristics of the to-be-traded information and the pre-statisticed information acquisition platform, the demand probability of the information having various characteristics, and obtain the information of the information to be traded by each information transfer platform Probability

a platform determining module, configured to determine, according to the obtained probability of demand, an information transfer platform that is to receive a notification message from each information transfer platform, where the notification message is used to notify the information transfer platform that the transaction is to be performed Information exists in the information that gives way to demand.

Optionally, the requirement probability acquisition module includes:

a demand probability finding unit, configured to search for a demand probability of each information transfer platform for information having a target feature in a demand probability of each information transfer platform that has been pre-stated and obtained with various features, wherein the target The feature is: a feature of the information to be traded;

A probability calculation module is needed for calculating a demand probability of each information transfer platform for the information to be traded according to the found demand probability.

Optionally, the device further includes:

a notification message sending module, configured to: after the platform determining module determines, according to the obtained demand probability, an information receiving platform that is to receive the notification message from each information receiving platform, send a notification message to the determined information receiving platform So that the determined information transfer platform knows that the information to be traded has the information of the demand.

Optionally, the device further includes:

a demand receiving module, configured to receive, after the notification message sending module sends a notification message to the determined information transfer platform, a demand for the to-be-traded information sent by the determined information transfer platform;

a target platform determining module, configured to determine, as the target information transfer platform, the most demanding information transfer platform in the determined information transfer platform, wherein the target information transfer platform is: performing the to-be-traded information The information transfer platform in the transaction.

In a third aspect, an embodiment of the present application further provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, wherein the processor, the communication interface, and the memory complete communication with each other through a communication bus;

a memory for storing a computer program;

The processor, when used to execute a program stored on the memory, implements the method steps of any of the platform determining methods described in the first aspect.

In a fourth aspect, the embodiment of the present application further provides a computer readable storage medium, where the computer readable storage medium stores a computer program, and when the computer program is executed by the processor, implementing any one of the first aspects. The method steps of the platform determination method.

In a fifth aspect, an embodiment of the present application further provides an application, where the application is configured to perform the method steps of any one of the platform determining methods described in the first aspect at runtime.

Compared with the prior art, in the solution, after receiving the information request and the request for the transaction to be sent by the platform, the information transaction platform parses the received transfer request and obtains the characteristics of the information to be traded. The characteristics of the transaction information and the pre-statistics of the information received by the platform for the demand probability of the information with various characteristics, obtain the probability of demand for the transaction information of each information transfer platform; according to the obtained demand probability, from each information transfer The information receiving platform that determines the notification message to be received in the platform, wherein the notification message is: information for notifying the information transfer platform that the transaction information exists with the demand.

The information transaction platform sends a notification message to all the information transfer platforms connected thereto after receiving the information request and the delivery request sent by the platform, as shown in the prior art. It can reduce the pressure on the information transfer platform to process notification messages.

DRAWINGS

In order to more clearly illustrate the embodiments of the present application and the technical solutions of the prior art, the following description of the embodiments and the drawings used in the prior art will be briefly introduced. Obviously, the drawings in the following description are only Some embodiments of the application may also be used to obtain other figures from those of ordinary skill in the art without departing from the scope of the invention.

FIG. 1 is a schematic flowchart diagram of a platform determining method according to an embodiment of the present application;

2 is a schematic flowchart of another platform determining method according to an embodiment of the present application;

FIG. 3 is a schematic flowchart diagram of another platform determining method according to an embodiment of the present disclosure;

FIG. 4 is a schematic flowchart diagram of another platform determining method according to an embodiment of the present disclosure;

FIG. 5 is a schematic structural diagram of a platform determining apparatus according to an embodiment of the present application;

FIG. 6 is a schematic structural diagram of another platform determining apparatus according to an embodiment of the present disclosure;

FIG. 7 is a schematic structural diagram of another platform determining apparatus according to an embodiment of the present disclosure;

FIG. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed ways

In order to make the objects, technical solutions, and advantages of the present application more comprehensible, the present application will be further described in detail below with reference to the accompanying drawings. It is apparent that the described embodiments are only a part of the embodiments of the present application, and not all of them. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present application without departing from the inventive scope are the scope of the present application.

In order to solve the technical problem that the information transfer platform in the prior art has a large pressure to process the notification information, the embodiment of the present application provides a platform determining method, device, electronic device, storage medium, and application program to reduce information transfer. The pressure on the platform to process notification messages.

In order to describe the embodiments of the present application more clearly and completely, the concepts involved in the embodiments of the present application are first introduced below.

Pending trading information: Any information that can be traded for the information transfer party and the information transferee. For example, the pending transaction information can be an ad slot, a column, a fast track, a website navigation, and the like.

Information trading platform: It is connected with the information transfer platform and the information transfer platform, and the three cooperate to complete the information transaction. Specifically, the information transaction platform can receive the information to make the request information to be sent by the platform, and after receiving the request for the transaction to be sent, send a notification message to the information transfer platform to notify the information that the platform currently exists. Trading Information.

Information transfer platform: For the information provider platform, the information is provided to the information provider in the platform, and when the information provider wants to trade the information, the information transfer platform sends the transfer request to the information transaction platform.

Information transfer platform: for the information demand side platform, the information transfer platform has information demand side, that is, the information demand side realizes information transaction through the information transfer platform; and the information transfer platform is used to receive information transaction The notification information sent by the platform, after receiving the notification message, the information transfer platform can know that there is currently information to be traded.

Information transfer party: The information provider, for example, a media has an advertising space to sell, and the media is the information transfer party.

Information transferee: The information provider, for example, Xiaomi has a new machine advertisement to be released, which needs to purchase an advertisement space, at which time Xiaomi is the information transferee.

Probability of demand: Indicates the possibility of a information transfer platform participating in the information transaction in an information transaction. For example, in an advertisement position transaction, if a information transferee in a information transfer platform is more interested in the advertisement position, that is, the information transferee is engaged in the information transfer platform, then the information transfer platform participates in the advertisement position transaction. The possibility is greater, that is, the information transaction platform has a higher probability of demand for the advertising space.

Conversion tab: If a post is viewed, viewed, clicked, reposted, etc. by a user, the conversion tag can indicate the tag that was executed as described above. Therefore, the conversion tag can be counted as a browse tag, a view tag, a click tag, and a reprint tag. Etc., of course, the conversion label is not limited to the above label, and may be other labels that can be marked. In addition, the conversion label corresponding to different information may also be different. For example, the conversion label corresponding to the advertisement space is a browsing label, and the conversion label corresponding to the website navigation is a click label.

Demand: refers to the degree of demand for a piece of information by the information transferee in the information transfer platform. For different information, the demand can be presented in different ways. Taking information as an advertising space as an example, the demand can be presented in a bidding manner. The higher the bid, the higher the demand for the advertising space by the information transferee in the information transfer platform; The demand can be presented in the form of clicks. The higher the click volume, the higher the demand for the fast track by the information transferee in the information transfer platform.

After the concepts involved in the embodiments of the present application are introduced, the platform determining method, the platform determining apparatus, the electronic device, and the like provided by the embodiments of the present application are introduced.

In a first aspect, a platform determining method provided by an embodiment of the present application is introduced. As shown in FIG. 1 , the platform determining method includes the following steps:

S110. Receive a message to allow a request for the delivery of the information to be sent sent by the platform;

When the information is used to transfer the information in the platform to the information to be traded, the information allows the platform to send a request for the transaction to the information transaction platform. Taking the transaction information as an advertisement space as an example, the advertisement position allows a plurality of advertisements in the platform to give the party, and when any of the plurality of advertisements gives way to the advertisement slot of the party to be traded, the advertisement A request to send an ad slot to the platform to which the platform is connected.

S120, parsing the grant request, and obtaining the feature of the information to be traded;

The characteristics of the information to be traded may be the source of the information to be traded, the location of the information to be traded, the model of the information to be traded, and the like, and the features of the transaction information in the embodiment of the present application are not enumerated, and the transaction information is treated. Features are not specifically limited.

For example, the information of the advertisement position may be the media from which the advertisement is derived, the location of the advertisement, the model of the advertisement, and the like. The model may include: height, width, and the like; The type of the ad slot, which can be: fixed, floating, pop-up, etc.

S130. Obtain a demand probability that the information receiving platform treats the transaction information according to the characteristics of the information to be traded and the pre-stated information of the information receiving platform to the demand probability of the information having various characteristics;

For the sake of clarity of the description, in the embodiment shown in FIG. 2, how to statistically obtain the probability of demand of the information transfer platform for information having various characteristics will be described in detail. It will not be described in detail here.

After obtaining the characteristics of the information to be traded, for each information transfer platform, the information transfer platform may be searched for in the demand probability of each information transfer platform having various characteristics in advance. The demand probability of the information of the target feature, wherein the target feature refers to the feature of the information to be traded. It can be understood that, under normal circumstances, the information to be traded has multiple features, and therefore, the number of target features is usually also multiple; After finding the demand probability of the information transfer platform for the information having the respective target features, the probability of demand of the information transfer platform for the transaction information may be calculated according to each required probability of finding.

In an implementation manner, the searched information receiving platform may perform a weighted summation operation on the required probability of the information having the respective target features, thereby obtaining a demand probability that the information transfer platform treats the transaction information. The weighting coefficients of the respective required probabilities are not specifically limited in the embodiment of the present application. It should be noted that, in this embodiment of the present application, the specific calculation manner of the probability of the transaction information to be processed by the information transfer platform is not specifically limited.

S140. Determine, according to the obtained demand probability, an information transfer platform that is to receive the notification message from each information transfer platform, where the notification message is: information used to notify the information transfer platform that the transaction information has a transfer request.

In an implementation manner, after obtaining the demand probability that each information transfer platform treats the transaction information, each required probability may be compared with a preset demand probability, and if a information transfer platform treats the transaction information, the probability of demand is greater than or equal to The preset demand probability indicates that the information transfer platform has a higher demand for the transaction information, and the information transfer platform may be determined as the information transfer platform of the notification message to be received, that is, the information transaction platform may transfer the information to the information. The platform sends a notification message; conversely, if the probability of a information receiving platform treating the transaction information is less than the preset demand probability, it indicates that the information receiving platform has a lower demand for the transaction information, and the information transaction platform does not receive the notification information. Let the platform send a notification message.

In another implementation manner, after obtaining the demand probability that the information receiving platform treats the transaction information, the ordering may be performed in descending order of the demand probability, and the obtained serial number is 1, 2, 3, 4...., The information transfer platform corresponding to the demand probability of the sequence number 1 to N may be determined as the information transfer platform of the notification message to be received, where N is a preset positive integer, and in this embodiment, the size of N is not Specifically limited.

Certainly, in an actual application, the information receiving platform of the notification message to be received may be determined by other means. The manner of determining the information receiving platform to receive the notification message in the embodiment of the present application is not specifically limited.

The following is a detailed description of how to obtain a information transfer platform for the probability of demand for information with various characteristics.

As shown in FIG. 2, the probability of demanding an information transfer platform for information having various characteristics may include the following steps:

S210. Obtain each of the transferred information of the information transfer platform, and obtain the characteristics of each received information;

In order to more accurately obtain the probability of demand of a information transfer platform for information with various characteristics, it is necessary to analyze the historical transaction transfer information of the information transfer platform, that is, the acquired information of the information transfer platform needs to be obtained. And get the characteristics of each transferred information.

S220. Divide the transferred information into positive sample information and negative sample information according to the obtained conversion label of the received information;

Usually, a information transfer platform has multiple pieces of information that has been transferred, and some of the transferred information is more interesting to the user, so the transferred information will be browsed or clicked by the user; while others have received the information. It is not of interest to the user, so these transferred information will not be viewed or clicked by the user.

In the embodiment of the present application, the transferred information that is browsed or clicked by the user may be marked with a conversion label, and the received information of the converted conversion label may be determined as positive sample information, wherein the conversion label may be browsing or clicking. Etc.; for unconverted tags that have not been viewed or clicked by the user, the unconverted tags may be un-viewed or not clicked, and the transferred information of the unconverted tags may be determined. Negative sample information.

S230. For the feature of each acquired information obtained, the number of pieces of information having the feature in the positive sample information is counted as the number of positive samples, and the number of pieces of information having the feature in the negative sample is counted as the number of negative samples. And according to the number of positive samples, the number of negative samples and the amount of received information, the probability of demand of the information transfer platform for the information with the feature is calculated.

After dividing all the received information into positive sample information and negative sample information, the number of times each feature of the received information appears in the positive sample information is counted, and the number of times is counted as a positive sample number, and the positive sample number is An integer greater than or equal to 0; and counts the number of occurrences of the feature in the negative sample information, the number of times is recorded as the number of negative samples, and the number of negative samples is also an integer greater than or equal to zero.

After obtaining the number of positive samples and the number of negative samples corresponding to each feature, a weighted summation calculation can be performed on the number of positive samples and the number of negative samples corresponding to each feature. It can be understood that the number of positive samples in the embodiment of the present application is The weighting coefficient corresponding to the number of negative samples is not specifically defined; and the weighted summation result corresponding to each feature is divided by the total number of received information, and the probability of demand of the information by the information transfer platform is obtained.

The following is a specific example to illustrate how to calculate the probability of demand for an information transfer platform for information with various characteristics.

For example, a information transfer platform has five pieces of received information, A, B, C, D, and E, where A, B, and C are positive sample information; and D and E are negative sample information.

The characteristics of A are a, b;

The characteristics of B are a, c;

The characteristics of C are a, d;

The characteristics of D are b, e;

The characteristics of E are b and c.

It can be seen from the above description that the characteristics of all the received information are: a, b, c, d, e;

The number of positive samples corresponding to feature a is: 3, and the number of negative samples is: 0.

The number of positive samples corresponding to feature b is 1, and the number of negative samples is 2.

The positive sample number of feature c is 1; the negative sample number is 1;

The number of positive samples corresponding to feature d is 1; the number of negative samples is 0;

The number of positive samples corresponding to feature e is: 0, and the number of negative samples is: 1;

Next, weighted summation is performed on the number of positive samples and the number of negative samples of features a, b, c, d, and e, respectively, assuming that the weighting coefficient corresponding to the number of positive samples is 0.5, and the weighting coefficient corresponding to the number of negative samples is -0.5. Then, the weighted summation result corresponding to feature a is 1.5; the weighted summation result corresponding to feature b is -0.5; the weighted summation result corresponding to feature c is 0; the weighted summation result corresponding to feature d is 0.5; The weighted summation result is -0.5;

After obtaining the weighted summation results corresponding to the features a, b, c, d, and e, the weighted summation results corresponding to the features a, b, c, d, and e are all divided by 5, and the obtained quotient is 0.3, - 0.1, 0, 0.1, -0.1;

Then, the features a, b, c, d, and e are sorted according to the order of quotient, and the order is: a, d, c, b, e, or a, d, c, e, d, Then, it can be calculated that the information transfer platform has the highest probability of demand for the information with the feature a, the minimum probability of the information with the feature b or e is the smallest, and the demand probability for the information with the feature d or c is centered.

In this embodiment, how to obtain a demand probability of an information transfer platform for information having various characteristics is described in detail. Therefore, each information transfer platform can obtain information with various characteristics according to the method described in this embodiment. Probability of demand.

The embodiment of the present application further provides a platform determining method. As shown in FIG. 3, the platform determining method includes the following steps:

S310. Receive a message to make a request for the delivery of the information to be sent sent by the platform;

S320, parsing the grant request, and obtaining the feature of the information to be traded;

S330. Obtain a demand probability that the information receiving platform treats the transaction information according to the feature of the information to be traded and the pre-stated information of the information receiving platform to the demand probability of the information having various characteristics;

S340. Determine, according to the obtained demand probability, an information transfer platform that is to receive the notification message from each information transfer platform, where the notification message is: information used to notify the information transfer platform that the transaction information exists and the demand is required. ;

In this embodiment, steps S310 to S340 are the same as steps S110 to S140 in the embodiment shown in FIG. 1. Since the steps S110 to S140 have been described in detail in the embodiment shown in FIG. 1, no longer Steps S310 to S340 are described in detail.

S350. Send a notification message to the determined information transfer platform, so that the determined information transfer platform knows that the information to be traded has information about the demand.

Since the information determined by the information transaction platform allows the platform to transfer the information with a high probability of requiring transaction information to the platform, the information transaction platform sends a notification message to the determined information transfer platform, so that the information transfer platform is obtained. Know that there is currently information to be traded and can participate in this information transaction.

For example, taking the information as an advertisement position as an example, after the advertisement space transaction platform determines the advertisement position transfer platform, the notification information is sent to the designated platform for the determined advertisement platform to notify the advertisement position transfer platform that the advertisement is currently to be traded. Bit.

Compared with the prior art, in the solution, after receiving the information request and the request for the transaction to be sent by the platform, the information transaction platform parses the received transfer request and obtains the characteristics of the information to be traded. The characteristics of the transaction information and the pre-statistics of the information received by the platform for the demand probability of the information with various characteristics, obtain the probability of demand for the transaction information of each information transfer platform; according to the obtained demand probability, from each information transfer The platform determines the information transfer platform to receive the notification message, and sends a notification message to the determined information transfer platform, so that the determined information transfer platform knows that there is currently pending information.

The information transaction platform sends a notification message to all the information transfer platforms connected thereto after receiving the information request and the delivery request sent by the platform, as shown in the prior art. The pressure on the information transfer platform to process the notification message can be reduced, and the information transfer platform can be informed in time that the information to be traded currently exists.

The embodiment of the present application further provides a platform determining method. As shown in FIG. 4, the platform determining method includes the following steps:

S410. Receive a request for a message to be sent by the platform to be sent by the platform;

S420, parsing the grant request, and obtaining the feature of the information to be traded;

S430. Obtain a demand probability that the information receiving platform treats the transaction information according to the feature of the information to be traded and the pre-stated information of the information receiving platform to the demand probability of the information having various characteristics;

S440. Determine, according to the obtained demand probability, an information transfer platform that is to receive the notification message from each information transfer platform, where the notification message is: information used to notify the information transfer platform that the transaction information exists and the demand is required. ;

S450. Send a notification message to the determined information transfer platform, so that the determined information transfer platform knows that the information to be traded has the information of the demand;

In this embodiment, steps S110 to S140 in steps S110 to S140 in the embodiment shown in FIG. 1 are the same, and step S450 is the same as step S350 in the embodiment shown in FIG. 3. Since the embodiment shown in FIG. Steps S110 to S140 are described in detail. In the embodiment shown in FIG. 3, step S350 has been described in detail, and therefore, steps S410 to S450 are not described again.

S460. Receive a demand for the transaction information sent by the determined information transfer platform;

After the information transaction platform sends the notification information to the determined information transfer platform, the information transfer platform that receives the notification message can participate in the information transaction, and can feed back the demand for the transaction information to the information transaction platform.

S470, the information receiving platform with the highest demand among the determined information transfer platform is determined as the target information transfer platform, wherein the target information transfer platform is: the information transfer platform in the transaction for the transaction information.

It can be understood that the higher the demand for the transaction information sent by the information transfer platform, the greater the probability that the information transfer platform can become the information transfer platform of the transaction.

For example, the advertisement position transaction is still taken as an example. After the plurality of advertisement position transfer platforms receive the notification message sent by the information transaction platform, the plurality of advertisement space transaction platforms send the bid to the information transaction platform, and the information The trading platform compares all the bids received, and the highest bidding platform for the highest bidder wins the bid, that is, the highest bidding slot is successfully purchased by the platform.

The information transaction platform sends a notification message to all the information transfer platforms connected thereto after receiving the information request and the delivery request sent by the platform, as shown in the prior art. It can reduce the pressure on the information transfer platform to process the notification message; and can enable the information transfer platform with the highest information demand to successfully trade the information.

In a second aspect, the embodiment of the present application further provides a platform determining apparatus, as shown in FIG. 5, applied to an information transaction platform of an electronic device, where the apparatus includes:

The request receiving module 510 is configured to receive a request for the information to be sent by the platform and to be sent by the platform;

The request parsing module 520 is configured to parse the grant request to obtain the feature of the to-be-traded information;

The demand probability obtaining module 530 is configured to obtain, according to the feature of the to-be-traded information and the pre-statisticed information receiving platform, the demand probability of the information having various characteristics, and obtain the information of the to-be-traded information by each information transfer platform. Probability of demand;

The platform determining module 540 is configured to determine, according to the obtained demand probability, an information transfer platform that is to receive the notification message from each information transfer platform, where the notification message is used to notify the information transfer platform The transaction information has information about the demand.

Optionally, the requirement probability acquisition module includes:

The embodiment of the present application further provides a platform determining apparatus. As shown in FIG. 6, the apparatus includes:

The request receiving module 610 is configured to receive a request for the information to be sent by the platform and to be sent by the platform;

The request parsing module 620 is configured to parse the yield request to obtain the feature of the to-be-traded information;

The demand probability obtaining module 630 is configured to obtain, according to the feature of the to-be-traded information and the pre-statisticed information receiving platform, the demand probability of the information having various characteristics, and obtain the information of the to-be-traded information by each information transfer platform. Probability of demand;

The platform determining module 640 is configured to determine, according to the obtained demand probability, an information transfer platform that is to receive the notification message from each information transfer platform, where the notification message is used to notify the information transfer platform The transaction information has information about the demand;

The notification message sending module 650 is configured to: after the platform determining module determines, according to the obtained demand probability, the information receiving platform that is to receive the notification message from each information receiving platform, send a notification to the determined information receiving platform The message is such that the determined information transfer platform knows that the information to be traded has information about the demand.

The embodiment of the present application further provides a platform determining apparatus. As shown in FIG. 7, the apparatus includes:

The request receiving module 710 is configured to receive a request for the information to be sent by the platform and to be sent by the platform;

The request parsing module 720 is configured to parse the yield request to obtain the feature of the to-be-traded information;

The demand probability obtaining module 730 is configured to obtain, according to the feature of the to-be-traded information and the pre-statisticed information acquisition platform, a demand probability of information having various characteristics, and obtain information about the to-be-traded information by each information transfer platform. Probability of demand;

The platform determining module 740 is configured to determine, according to the obtained demand probability, an information transfer platform that is to receive the notification message from each information transfer platform, where the notification message is used to notify the information transfer platform The transaction information has information about the demand.

The notification message sending module 750 is configured to send a notification to the determined information transfer platform after determining, by the platform determining module, the information transfer platform that is to receive the notification message from each information transfer platform according to the obtained demand probability The message is such that the determined information transfer platform knows that the information to be traded has information about the demand.

The demand receiving module 760 is configured to: after the notification message sending module sends the notification message to the determined information transfer platform, receive the demand for the to-be-sold information sent by the determined information transfer platform;

The target platform determining module 770 is configured to determine, as the target information transfer platform, the most demanding information transfer platform in the determined information transfer platform, wherein the target information transfer platform is: the information to be traded The information transfer platform in the transaction.

The embodiment of the present application further provides an electronic device, as shown in FIG. 8, including a processor 801, a communication interface 802, a memory 803, and a communication bus 804, wherein the processor 801, the communication interface 802, and the memory 803 pass through the communication bus 804. Complete communication with each other,

a memory 803, configured to store a computer program;

The processor 801 is configured to implement the platform determining method in any one of the foregoing method embodiments in the first aspect when the program stored in the memory 803 is executed.

The communication bus mentioned in the above electronic device may be a Peripheral Component Interconnect (PCI) bus or an Extended Industry Standard Architecture (EISA) bus. The communication bus can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only one thick line is shown in the figure, but it does not mean that there is only one bus or one type of bus.

The communication interface is used for communication between the above electronic device and other devices.

The memory may include a random access memory (RAM), and may also include a non-volatile memory (NVM), such as at least one disk storage. Optionally, the memory may also be at least one storage device located away from the aforementioned processor.

The above processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; or may be a digital signal processing (DSP), dedicated integration. Application Specific Integrated Circuit (ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware component.

Compared with the prior art, after receiving the information request and the request for the transaction to be sent by the platform, the information transaction platform parses the received transfer request and obtains the characteristics of the information to be traded, according to the characteristics of the information to be traded. And the pre-statistical information of each information transfer platform to the demand probability of information with various characteristics, obtain the demand probability of each information transfer platform to treat the transaction information; according to the obtained demand probability, determine from each information transfer platform The information receiving platform that receives the notification message, wherein the notification message is: information for notifying the information transfer platform that the transaction information exists with the demand.

In still another embodiment provided by the present application, there is provided a computer readable storage medium having stored therein instructions that, when run on a computer, cause the computer to perform the method implementation of the first aspect described above The platform determination method described in any of the examples.

It should be noted that, in this context, relational terms such as first and second are used merely to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply such entities or operations. There is any such actual relationship or order between them. Furthermore, the term "comprises" or "comprises" or "comprises" or any other variations thereof is intended to encompass a non-exclusive inclusion, such that a process, method, article, or device that comprises a plurality of elements includes not only those elements but also Other elements, or elements that are inherent to such a process, method, item, or device. An element that is defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device that comprises the element.

The various embodiments in the present specification are described in a related manner, and the same or similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the embodiment of the device, the information transaction platform, and the storage medium, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment.

In another embodiment provided by the present application, the embodiment of the present application further provides an application program for performing the platform determining method of any one of the foregoing method embodiments in the first aspect at runtime.

The above is only the preferred embodiment of the present application, and is not intended to limit the present application. Any modifications, equivalent substitutions, improvements, etc., which are made within the spirit and principles of the present application, should be included in the present application. Within the scope of protection.

Claims

A platform determining method is characterized in that it is applied to an information transaction platform of an electronic device, and the method includes:

Receiving information to make a request for the transfer of the information to be sent sent by the platform;

Parsing the yield request to obtain a feature of the to-be-traded information;

Obtaining a demand probability of each information transfer platform for the to-be-traded information according to a feature of the information to be traded and a pre-stated information probability probability of each information transfer platform for information having various characteristics;

Determining, according to the obtained probability of demand, an information transfer platform for receiving a notification message from each information transfer platform, wherein the notification message is: for notifying the information transfer platform that the information to be traded has a demand for demand information.
The method according to claim 1, wherein the probability of demand of an information transfer platform for information having various characteristics is counted as follows:

Obtaining each of the received information of the information transfer platform, and obtaining the characteristics of each of the received information;

And dividing each of the received information into positive sample information and negative sample information according to the conversion tags of the respective received information;

For the characteristics of each acquired information obtained, the number of pieces of information having the feature in the positive sample information is counted as the number of positive samples, and the number of pieces of information having the feature in the negative sample is counted as the number of negative samples, and according to The number of positive samples, the number of negative samples, and the amount of information that has been transferred, calculates the probability of demand for the information transfer platform for information with that feature.
The method according to claim 1, wherein the information transfer probability information is obtained according to the characteristics of the information to be traded and the pre-stated information received by the platform for each information. The step of demanding the probability of the information to be traded includes:

Searching for the demand probability of each information transfer platform for the information having the target feature in the demand probability of each information transfer platform for the information having various characteristics, wherein the target feature is: the to-be-traded Characteristics of information;

Calculating the probability of demand of the information transfer platform for the information to be traded according to the found demand probability.
The method according to any one of claims 1 to 3, wherein after the step of determining an information transfer platform of a notification message to be received from each information transfer platform according to the obtained demand probability, The method also includes:

Sending a notification message to the determined information transfer platform, so that the determined information transfer platform knows that the information to be traded has information about the demand.
The method of claim 4, after the step of transmitting the notification message to the determined information transfer platform, the method further comprising:

Receiving, by the determined information, the degree of demand for the information to be traded sent by the platform;

Determining, by the information transfer platform with the highest demand among the determined information transfer platform, a target information transfer platform, wherein the target information transfer platform is: an information transfer platform for conducting transactions on the to-be-traded information .
A platform determining device is characterized in that it is applied to an information trading platform, and the device comprises:

The request receiving module is configured to receive the information and make a request for the delivery of the information to be sent sent by the platform;

a request parsing module, configured to parse the yield request, to obtain a feature of the to-be-traded information;

a demand probability obtaining module, configured to obtain, according to the characteristics of the to-be-traded information and the pre-statisticed information acquisition platform, the demand probability of the information having various characteristics, and obtain the information of the information to be traded by each information transfer platform Probability

a platform determining module, configured to determine, according to the obtained probability of demand, an information transfer platform that is to receive a notification message from each information transfer platform, where the notification message is used to notify the information transfer platform that the transaction is to be performed Information exists in the information that gives way to demand.
The apparatus according to claim 6, wherein the probability of demand of an information transfer platform for information having various characteristics is counted as follows:

Obtaining each of the received information of the information transfer platform, and obtaining the characteristics of each of the received information;

And dividing each of the received information into positive sample information and negative sample information according to the conversion tags of the respective received information;

For the characteristics of each acquired information obtained, the number of pieces of information having the feature in the positive sample information is counted as the number of positive samples, and the number of pieces of information having the feature in the negative sample is counted as the number of negative samples, and according to The number of positive samples, the number of negative samples, and the amount of information that has been transferred, calculates the probability of demand for the information transfer platform for information with that feature.
The device according to claim 6, wherein the demand probability acquisition module comprises:

a demand probability finding unit, configured to search for a demand probability of each information transfer platform for information having a target feature in a demand probability of each information transfer platform that has been pre-stated and obtained with various features, wherein the target The feature is: a feature of the information to be traded;

A probability calculation module is needed for calculating a demand probability of each information transfer platform for the information to be traded according to the found demand probability.
The device according to any one of claims 6 to 8, wherein the device further comprises:

a notification message sending module, configured to: after the platform determining module determines, according to the obtained demand probability, an information receiving platform that is to receive the notification message from each information receiving platform, send a notification message to the determined information receiving platform So that the determined information transfer platform knows that the information to be traded has the information of the demand.
The device according to claim 9, wherein the device further comprises:

a demand receiving module, configured to receive, after the notification message sending module sends a notification message to the determined information transfer platform, a demand for the to-be-traded information sent by the determined information transfer platform;

a target platform determining module, configured to determine, as the target information transfer platform, the most demanding information transfer platform in the determined information transfer platform, wherein the target information transfer platform is: performing the to-be-traded information The information transfer platform in the transaction.
An electronic device, comprising: a processor, a communication interface, a memory, and a communication bus, wherein the processor, the communication interface, and the memory complete communication with each other through the communication bus;

a memory for storing a computer program;

The method of any one of claims 1-5 is implemented when the processor is configured to execute a program stored on the memory.
A computer readable storage medium, wherein the computer readable storage medium stores a computer program, the computer program being executed by a processor to implement the method steps of any of claims 1-5.
An application, characterized in that the application is operative to perform the method steps of any of claims 1-5 at runtime.