CN109978576B - Platform determination method and device, information transaction platform and storage medium - Google Patents

Platform determination method and device, information transaction platform and storage medium Download PDF

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CN109978576B
CN109978576B CN201711448699.8A CN201711448699A CN109978576B CN 109978576 B CN109978576 B CN 109978576B CN 201711448699 A CN201711448699 A CN 201711448699A CN 109978576 B CN109978576 B CN 109978576B
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platform
yielding
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demand
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CN109978576A (en
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刘海旺
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Beijing Kingsoft Internet Security Software Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0605—Supply or demand aggregation

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Abstract

The embodiment of the invention provides a platform determination method, a platform determination device, an information transaction platform and a storage medium, wherein the method comprises the following steps: receiving a yielding request of the information to be traded, which is sent by the information yielding platform; analyzing the yielding request to obtain the characteristics of the information to be transacted; acquiring the demand probability of each information transferee platform for the information to be transacted according to the characteristics of the information to be transacted and the demand probability of each information transferee platform for the information with various characteristics, which is obtained through statistics in advance; determining an information-assigned platform to receive notification messages from each information-assigned platform according to the obtained demand probability, wherein the notification messages are: the technical scheme provided by the embodiment of the invention can reduce the pressure of the information transferee platform for processing the notification message.

Description

Platform determination method and device, information transaction platform and storage medium
Technical Field
The present invention relates to the field of information transaction technologies, and in particular, to a platform determination method, a platform determination device, an information transaction platform, and a computer-readable storage medium.
Background
With the development of scientific technology, the variety of information is more and more, and an information transferor and an information transferee are more and more, so that when the information transferor needs to trade information with the information transferee, if the information transferor talks with the information transferee one by one, the efficiency of information trading is low. Therefore, the information transferor and the information transferee perform information transaction through the information transferor platform, the information transaction platform and the information transferee platform, wherein the information transferor platform and the information transferee platform are respectively connected with the information transaction platform.
The following describes the information transaction process in the prior art by taking the advertisement space transaction as an example.
Specifically, the advertisement slot assignor and the advertisement slot assignor perform a transaction through an advertisement slot assignor Platform (SSP), an advertisement slot assignor Platform (DSP), and an advertisement transaction Platform (ADX, Ad-Exchange).
An advertisement position acquirer with an advertisement position to be traded sends an allowance request to the ADX through the SSP; after receiving the yielding request, the ADX sends a notification message to all DSPs accessing the ADX, wherein the notification message is used for notifying the DSPs of the current advertisement space to be traded; after receiving the notification message, if the transferee in the DSP wants to participate in the advertisement position transaction, the DSP feeds back participation information to the ADX; and the ADX determines a DSP for obtaining the advertisement space to be traded according to the received participation information, and the determined DSP determines the transferee of the advertisement space to be traded.
As can be seen from the above example, in the prior art, when the ADX receives the yield request, it sends a notification message to all DSPs connected to it, but in fact, the advertisement slot is not needed by the transferee in each DSP connected to the ADX. If ADX sends a notification message to a DSP that the transferee does not need the advertisement slot, the DSP will receive a useless notification message, which in turn increases the pressure of the DSP to process the notification message.
In summary, there is a technical problem in the prior art that "the information subject platform has a large pressure to process the notification message".
Disclosure of Invention
Embodiments of the present invention provide an information-subject platform determination device, an information-transaction platform, and a storage medium, so as to reduce the pressure of the information-subject platform in processing notification messages. The specific technical scheme is as follows:
in a first aspect, an embodiment of the present invention provides a platform determination method, which is applied to an information transaction platform, and the method includes:
receiving a yielding request of the information to be traded, which is sent by the information yielding platform;
analyzing the yielding request to obtain the characteristics of the information to be transacted;
acquiring the demand probability of each information transferee platform for the information to be transacted according to the characteristics of the information to be transacted and the demand probability of each information transferee platform for the information with various characteristics, which is obtained through statistics in advance;
determining an information-assigned platform to receive notification messages from each information-assigned platform according to the obtained demand probability, wherein the notification messages are: and the information is used for informing the information transferee platform that the information to be traded has the information of the transfer requirement.
Optionally, the probability of demand of an information-subject platform for information with various characteristics is counted according to the following method:
obtaining the assigned information of the information-assigned platform and obtaining the characteristics of all the assigned information;
dividing the given information into positive sample information and negative sample information according to the conversion label of the given information;
for the obtained characteristics of each piece of the assigned information, counting the quantity of the information with the characteristics in the positive sample information as the quantity of positive samples, counting the quantity of the information with the characteristics in the negative samples as the quantity of negative samples, and calculating the demand probability of the information assigned platform for the information according to the quantity of the positive samples, the quantity of the negative samples and the quantity of the assigned information.
Optionally, the obtaining, according to the characteristics of the information to be traded and the demand probability of each information yielding platform to the information with various characteristics obtained through statistics in advance, the demand probability of each information yielding platform to the information to be traded includes:
in the requirement probability of each information-subject platform for information with various characteristics obtained through statistics in advance, the requirement probability of each information-subject platform for information with target characteristics is searched, wherein the target characteristics are as follows: characteristics of the information to be transacted;
and calculating the demand probability of each information transferee platform for the information to be traded according to the searched demand probability.
Optionally, after the information-subject platform that is to receive the notification message is determined from each information-subject platform according to the obtained demand probability, the method further includes:
and sending a notification message to the determined information transferee platform so that the determined information transferee platform knows that the information to be traded has the information of the yielding requirement.
Optionally, after sending the notification message to the determined information transferee platform, the method further includes:
receiving the demand degree of the information to be traded, which is sent by the determined information transferee platform;
determining an information yielding platform with the highest demand degree in the determined information yielding platforms as a target information yielding platform, wherein the target information yielding platform is as follows: and the information-to-be-transacted information is transacted by the information-to-be-transacted platform.
In a second aspect, an embodiment of the present invention further provides a platform determination apparatus, which is applied to an information transaction platform, where the apparatus includes:
the request receiving module is used for receiving a yielding request of the information to be traded, which is sent by the information yielding platform;
the request analysis module is used for analyzing the yielding request to obtain the characteristics of the information to be transacted;
the demand probability acquisition module is used for acquiring the demand probability of each information transferee platform for the information to be transacted according to the characteristics of the information to be transacted and the demand probability of each information transferee platform for the information with various characteristics, which is obtained through statistics in advance;
a platform determining module, configured to determine, according to the obtained demand probability, an information-subject platform to receive a notification message from each information-subject platform, where the notification message is: and the information is used for informing the information transferee platform that the information to be traded has the information of the transfer requirement.
Optionally, the probability of demand of an information-subject platform for information with various characteristics is counted according to the following method:
obtaining the assigned information of the information-assigned platform and obtaining the characteristics of all the assigned information;
dividing the given information into positive sample information and negative sample information according to the conversion label of the given information;
for the obtained characteristics of each piece of the assigned information, counting the quantity of the information with the characteristics in the positive sample information as the quantity of positive samples, counting the quantity of the information with the characteristics in the negative samples as the quantity of negative samples, and calculating the demand probability of the information assigned platform for the information according to the quantity of the positive samples, the quantity of the negative samples and the quantity of the assigned information.
Optionally, the demand probability obtaining module includes:
a demand probability searching unit, configured to search, in the demand probability of each information-subject platform for information with various characteristics obtained through statistics in advance, the demand probability of each information-subject platform for information with a target characteristic, where the target characteristic is: characteristics of the information to be transacted;
and the required probability calculation module is used for calculating the required probability of each information transferee platform for the information to be traded according to the searched required probability.
Optionally, the apparatus further comprises:
and the platform determination module for receiving the notification message is used for sending the notification message to the determined information yielding platform after determining the information yielding platform for receiving the notification message from each information yielding platform according to the obtained demand probability, so that the determined information yielding platform knows that the information to be traded has the yielding demand information.
Optionally, the apparatus further comprises:
the demand degree receiving module is used for receiving the demand degree of the information to be traded, which is sent by the determined information transferee platform, after the notification message is sent to the determined information transferee platform;
a target platform determination module, configured to determine an information yielding platform with the highest demand level in the determined information yielding platforms as a target information yielding platform, where the target information yielding platform is: and the information-to-be-transacted information is transacted by the information-to-be-transacted platform.
In a third aspect, an embodiment of the present invention further provides a message transaction platform, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete mutual communication through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of the platform determination methods of the first aspect when executing a program stored in the memory.
In a fourth aspect, the present invention further provides a computer-readable storage medium, in which a computer program is stored, and the computer program, when executed by a processor, implements the method steps of any of the platform determination methods described in the first aspect.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; determining an information-assigned platform to receive a notification message from each information-assigned platform according to the obtained demand probability, wherein the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement.
Unlike the prior art, the information transaction platform sends the notification message to all the information transferee platforms connected with the information transaction platform after receiving the yield request sent by the information yield platform.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flowchart of a method for determining a platform according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of another platform determination method according to an embodiment of the present invention;
fig. 3 is a schematic flowchart of another platform determination method according to an embodiment of the present invention;
fig. 4 is a schematic flowchart of another platform determination method according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of a platform determining apparatus according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of another platform determining apparatus according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of another platform determining apparatus according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of an information transaction platform according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In order to solve the technical problem that the pressure of processing notification information by an information-subject platform is high in the prior art, embodiments of the present invention provide a platform determination method, an apparatus, an information transaction platform, and a storage medium, so as to reduce the pressure of processing notification information by the information-subject platform.
In order to more clearly and completely describe the embodiments of the present invention, the concepts related to the embodiments of the present invention will be described first.
The information to be traded is: any information that may be traded by the information transferor and the information transferee may be used, for example, the information to be traded may be an advertisement slot, a special column, a quick channel, a website navigation, etc.
An information transaction platform: and the information giving platform and the information receiving platform are connected, and the three cooperate to complete the information transaction. Specifically, the information transaction platform can receive a to-be-transacted information yield request sent by the information yield platform, and after receiving the to-be-transacted information yield request, sends a notification message to the information yield platform so as to notify the information yield platform that the to-be-transacted information currently exists.
Information yielding platform: the information providing platform is an information providing platform, an information providing party is arranged in the information providing platform, and when the information providing party has information to be traded, a yield request is sent to the information trading platform through the information providing platform.
Information-transfered platform: the information demand side platform is provided with an information demand side, namely, the information demand side realizes information transaction through the information demand side platform; and the information-letting platform is used for receiving the notification information sent by the information-trading platform, and after receiving the notification information, the information-letting platform can know that the information to be traded currently exists.
The information transferor: an information provider, for example, has an ad slot to sell for a medium that is an information acquirer.
The information transferee: an information provider, for example, millet has a new opportunity to advertise, which requires purchasing an ad slot, when millet is the information transferee.
The demand probability: indicating the likelihood that a piece of information is admitted to the information transaction by the information-accepting platform during that information transaction. For example, in an advertisement slot transaction, if an information transferee in an information transferee platform is interested in the advertisement slot, that is, the information transferee is interested in the advertisement slot, then the possibility that the information transferee platform participates in the advertisement slot transaction is high, that is, the demand probability of the information trading platform for the advertisement slot is high.
And (3) converting a label: when a piece of information is subjected to an operation such as browsing, viewing, clicking, or transshipping by a user, the conversion label may represent a label on which the operation is performed, and therefore, the conversion label may be expressed as a browsing label, a viewing label, a clicking label, a transshipping label, or the like. In addition, the conversion tags corresponding to different information may also be different, for example, the conversion tag corresponding to the advertisement space is a browsing tag, and the conversion tag corresponding to the website navigation is a clicking tag.
The demand degree is as follows: refers to the degree of demand for a piece of information by an information transferee in an information transferee platform. The desirability may be presented in different ways for different information. Taking information as an advertisement slot as an example, the demand degree can be presented in a bid mode, and the higher the bid is, the higher the demand degree of an information acquirer in the information acquirer platform for the advertisement slot is; taking information as website navigation as an example, the demand degree can be presented in a click volume mode, and the higher the click volume is, the higher the demand degree of the information transferee in the information transferee platform for the fast channel is.
After the concepts related to the embodiments of the present invention are introduced, a platform determination method, a platform determination device, an information transaction platform, and the like provided by the embodiments of the present invention will be described.
In a first aspect, a platform determining method provided in an embodiment of the present invention is introduced, as shown in fig. 1, the platform determining method includes the following steps:
s110, receiving a yielding request of the information to be traded, which is sent by the information yielding platform;
when the information to be traded of the information acquirer in the information offering platform, the information offering platform sends an offering request of the information to be traded to the information trading platform. Taking the information to be traded as the advertisement position as an example, the advertisement position yielding platform is provided with a plurality of advertisement position yielding parties such as UC, network easiness, new waves and the like, and when any advertisement position yielding party in the plurality of advertisement position yielding parties has the advertisement position to be traded, the advertisement position yielding platform sends a yielding request of the advertisement position to the advertisement connected with the advertisement position yielding platform.
S120, resolving the yielding request to obtain the characteristics of the information to be transacted; the characteristics of the information to be transacted can be the source of the information to be transacted, the position of the information to be transacted, the model of the information to be transacted and the like.
Still taking the information to be traded as an ad slot as an example, the characteristics of the ad slot may be which media the ad slot originates from, the location of the ad slot, the model of the ad slot, etc., wherein the model may include: height, width, etc.; the type of the ad slot may be: fixed, floating, pop-up, etc.
S130, acquiring the demand probability of each information accepting platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information accepting platform for the information with various characteristics, which is obtained through statistics in advance;
for clarity of description of the scheme, how to obtain the probability of demand of the information with various characteristics by the information-subject platform will be described in detail in the embodiment shown in fig. 2. And will not be described in detail herein.
After the characteristics of the information to be transacted are obtained, for each information-subject platform, the demand probability of each information-subject platform for the information with the target characteristics can be found from the demand probabilities of each information-subject platform for the information with various characteristics, which are obtained through statistics in advance, wherein the target characteristics refer to the characteristics of the information to be transacted, and it can be understood that the information to be transacted has a plurality of characteristics under a normal condition, and therefore, the number of the target characteristics is usually a plurality; after the demand probability of the information with each target characteristic by the information transferee platform is found, the demand probability of the information transferee platform for the information to be traded can be calculated according to each found demand probability.
In an implementation manner, the searched information-subject platform may perform weighted summation operation on the required probability of the information with each target feature, so as to obtain the required probability of the information-subject platform for the information to be traded. The embodiment of the present invention does not specifically limit the weighting coefficients of the required probabilities. It should be noted that, in the embodiment of the present invention, a specific calculation manner of the demand probability of the information-subject platform for the information to be traded is not specifically limited.
S140, determining an information-subject platform to receive the notification message from each information-subject platform according to the obtained demand probability, wherein the notification message is as follows: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement.
In one embodiment, after obtaining the demand probability of each information-subject platform for the information to be traded, each demand probability can be compared with a preset demand probability, if the demand probability of one information-subject platform for the information to be traded is greater than or equal to the preset demand probability, it indicates that the demand of the information-subject platform for the information to be traded is higher, the information-subject platform can be determined as the information-subject platform to receive the notification message, that is, the information-trading platform can send the notification message to the information-subject platform; on the contrary, if the demand probability of an information-subject platform for the information to be traded is smaller than the preset demand probability, it indicates that the demand of the information-subject platform for the information to be traded is low, and the information trading platform does not send a notification message to the information-subject platform.
In another embodiment, after the demand probability of each information transferee platform for the information to be transacted is obtained, the information transferee platforms may be sorted according to the order of the demand probability from large to small, the obtained sequence numbers are 1,2,3, and 4 ….
Of course, in practical applications, the information-subject platform for the notification message to be received may also be determined in other manners.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; determining an information-assigned platform to receive a notification message from each information-assigned platform according to the obtained demand probability, wherein the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement.
Unlike the prior art, the information transaction platform sends the notification message to all the information transferee platforms connected with the information transaction platform after receiving the yield request sent by the information yield platform.
The following describes how to obtain statistics of the probability of demand of an information-subject platform for information with various characteristics.
As shown in fig. 2, the step of counting the probability of demand of an information-subject platform for information with various characteristics may include the following steps:
s210, obtaining the assigned information of the information-assigned platform, and obtaining the characteristics of all the assigned information;
in order to obtain the demand probability of an information-subject platform for information with various characteristics more accurately, the historical transaction-subject information of the information-subject platform needs to be analyzed, that is, the subject information of the information-subject platform needs to be obtained, and the characteristics of all the subject information need to be obtained.
S220, dividing the information to be given into positive sample information and negative sample information according to the obtained conversion label of the information to be given;
generally, an information-subject platform has a plurality of pieces of subject information, and some of the subject information is more interesting to the user, so that the subject information can be browsed or clicked by the user; while other of the information that has been granted is of no interest to the user and therefore is not viewed or clicked on by the user.
In the embodiment of the present invention, a conversion tag may be marked on the accepted information browsed or clicked by the user, and the accepted information marked with the conversion tag is determined as positive sample information, where the conversion tag may be browsed, clicked, or the like; and marking the non-converted labels on the passed information which is not browsed or clicked by the user, wherein the non-converted labels can be not browsed or clicked, and determining the passed information marked with the non-converted labels as the negative sample information.
And S230, counting the quantity of the information with the characteristics in the positive sample information as the quantity of the positive samples, counting the quantity of the information with the characteristics in the negative samples as the quantity of the negative samples, and calculating the demand probability of the information transferee platform for the information according to the quantity of the positive samples, the quantity of the negative samples and the quantity of the transfered information.
After all the accepted information is divided into positive sample information and negative sample information, counting the times of occurrence of each feature of the accepted information in the positive sample information, and recording the times as the number of positive samples, wherein the number of the positive samples is an integer greater than or equal to 0; and counting the times of the appearance of the characteristics in the negative sample information, and recording the times as the number of negative samples, wherein the number of the negative samples is also an integer which is more than or equal to 0.
After the number of positive samples and the number of negative samples corresponding to each feature are obtained, the number of positive samples and the number of negative samples corresponding to each feature may be subjected to weighted summation calculation, and it can be understood that the weighting coefficients corresponding to the number of positive samples and the number of negative samples are not specifically limited in the embodiment of the present invention; and dividing the weighted sum result corresponding to each feature by the total amount of the information to be assigned, so as to obtain the demand probability of the information assigned platform for the information.
The following is a specific example to illustrate how to count the probability of demand of an information-subject platform for information with various characteristics.
For example, there are 5 pieces of assigned information for an information-assigned platform, A, B, C, D, E respectively, wherein A, B, C is positive sample information; D. and E is negative sample information.
A is characterized by a and b;
b is characterized by a, c;
c is characterized by a, d;
d is characterized by b, e;
e is characterized by b and c.
From the above description it follows that: all the information that has been given the grant is characterized by: a. b, c, d, e;
the number of positive samples corresponding to feature a is: 3, the number of negative samples is: 0
The number of positive samples corresponding to the characteristic b is 1, and the number of negative samples is 2;
the number of positive samples of the feature c is 1; the number of negative samples is 1;
the number of positive samples corresponding to the feature d is 1; the number of negative samples is 0;
the number of positive samples corresponding to feature e is: 0, the number of negative samples is: 1;
then, respectively carrying out weighted summation calculation on the number of positive samples and the number of negative samples of the features a, b, c, d and e, and assuming that the weighting coefficient corresponding to the number of the positive samples is 0.5 and the weighting coefficient corresponding to the number of the negative samples is-0.5, the weighted summation result corresponding to the feature a is 1.5; the weighted summation result corresponding to the characteristic b is-0.5; the weighted summation result corresponding to the characteristic c is 0; the weighted summation result corresponding to the feature d is 0.5; the weighted summation result corresponding to the characteristic e is-0.5;
after the weighted summation results corresponding to the characteristics a, b, c, d and e are obtained, dividing the weighted summation results corresponding to the characteristics a, b, c, d and e by 5 to obtain quotients of 0.3, -0.1, 0, 0.1 and-0.1 in sequence;
then, sorting the features a, b, c, d and e according to the sequence of quotient from large to small, wherein the obtained sequence is as follows: a. d, c, b, e, or a, d, c, e, d, then the probability of the information with feature a being required by the information-assigned platform is the largest, the probability of the information with feature b or e being required is the smallest, and the probability of the information with feature d or c being required is the middle.
In this embodiment, how to obtain the probability of demand of an information-subject platform for information with various characteristics is described in detail, and therefore, the probability of demand of each information-subject platform for information with various characteristics can be obtained according to the method described in this embodiment.
An embodiment of the present invention further provides a platform determining method, as shown in fig. 3, the platform determining method includes the following steps:
s310, receiving a yielding request of the information to be traded, which is sent by the information yielding platform;
s320, analyzing the yielding request to obtain the characteristics of the information to be transacted;
s330, acquiring the demand probability of each information accepting platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information accepting platform for the information with various characteristics, which is obtained through statistics in advance;
s340, determining an information-subject platform to receive a notification message from each information-subject platform according to the obtained demand probability, where the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement;
and S350, sending a notification message to the determined information transferee platform so that the determined information transferee platform knows that the information to be traded has the information of the transfer requirement.
In this embodiment, steps S310 to S340 are the same as steps S110 to S140 in the embodiment shown in fig. 1, and since steps S110 to S140 have already been described in detail in the embodiment shown in fig. 1, steps S310 to S340 are not described again.
Step S350 will be described in detail below.
And S350, sending a notification message to the determined information transferee platform so that the determined information transferee platform knows that the information to be traded has the information of the transfer requirement.
Because the information yielding platform determined by the information trading platform is the information yielding platform with higher demand probability of the information to be traded, the information trading platform sends a notification message to the determined information yielding platform, so that the information yielding platform can know that the information to be traded currently exists and can participate in the information trading.
For example, taking the information as the advertisement slot as an example, after the advertisement slot trading platform determines the advertisement slot yielding platform, the advertisement slot trading platform sends notification information to the determined advertisement slot yielding platform to notify the advertisement slot yielding platform of the current advertisement slot to be traded.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; and determining an information-letting platform for receiving the notification message from each information-letting platform according to the obtained demand probability, and sending the notification message to the determined information-letting platform, so that the determined information-letting platform knows that the information to be traded currently exists.
Unlike the prior art, after receiving the yield request sent by the information yield platform, the information transaction platform sends notification messages to all information yield platforms connected with the information yield platform.
An embodiment of the present invention further provides a platform determining method, as shown in fig. 4, the platform determining method includes the following steps:
s410, receiving a yield request of the information to be traded, which is sent by the information yield platform;
s420, analyzing the yielding request to obtain the characteristics of the information to be transacted;
s430, acquiring the demand probability of each information accepting platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information accepting platform for the information with various characteristics, which is obtained through statistics in advance;
s440, determining an information-subject platform to receive the notification message from each information-subject platform according to the obtained demand probability, where the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement;
s450, sending a notification message to the determined information transferee platform so that the determined information transferee platform can know that the information to be traded has the information of the transfer requirement;
s460, receiving the demand degree of the information to be traded, which is sent by the determined information transferee platform;
s470, determining the information yielding platform with the highest demand in the determined information yielding platforms as a target information yielding platform, wherein the target information yielding platform is: and the information-to-be-transacted platform transacts the information to be transacted.
In this embodiment, steps S410 to S450 are the same as steps S310 to S350 in the embodiment shown in fig. 3, and since steps S310 to S350 have already been described in detail in the embodiment shown in fig. 3, steps S410 to S450 are not described again.
The steps S460 and S470 will be explained in detail below.
S460, receiving the demand degree of the information to be traded, which is sent by the determined information transferee platform;
after the information trading platform sends the notification information to the determined information accepting platform, the information accepting platform receiving the notification information can participate in the information trading, and the demand degree of the information to be traded can be fed back to the information trading platform.
S470, determining the information yielding platform with the highest demand in the determined information yielding platforms as a target information yielding platform, wherein the target information yielding platform is: and the information-to-be-transacted platform transacts the information to be transacted.
It can be understood that: the higher the demand degree of the information to be traded sent by one information-transfered platform is, the higher the probability that the information-transfered platform can become the information-transfered platform of the current transaction is.
For example, still taking advertisement space trading as an example for explanation, after a plurality of advertisement space accepting platforms all receive notification messages sent by an information trading platform, the plurality of advertisement space trading platforms all send bids to the information trading platform, the information trading platform compares all received bids, and finally the advertisement space accepting platform with the highest bid wins the current bidding, that is, the advertisement space accepting platform with the highest bid successfully purchases the advertisement space.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; determining an information-assigned platform to receive a notification message from each information-assigned platform according to the obtained demand probability, wherein the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement.
Unlike the prior art, the information transaction platform sends the notification message to all the information yielding platforms connected with the information transaction platform after receiving the yielding request sent by the information yielding platform, so that the pressure of the information yielding platforms for processing the notification message can be reduced by the technical scheme provided by the embodiment of the invention; and the information with the highest demand degree on the information can be successfully traded by the information-receiving platform.
In a second aspect, an embodiment of the present invention further provides a platform determination apparatus, as shown in fig. 5, which is applied to an information transaction platform, where the apparatus includes:
a request receiving module 510, configured to receive a yield request of the information to be traded, where the yield request is sent by the information yield platform;
a request analysis module 520, configured to analyze the yield request to obtain characteristics of the information to be transacted;
a demand probability obtaining module 530, configured to obtain demand probabilities of the information to be traded by each information transferee platform according to the characteristics of the information to be traded and the demand probabilities of the information to be traded, which are obtained through statistics in advance, of the information with various characteristics by each information transferee platform;
a platform determining module 540, configured to determine, according to the obtained demand probability, an information-subject platform to receive a notification message from each information-subject platform, where the notification message is: and the information is used for informing the information transferee platform that the information to be traded has the information of the transfer requirement.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; determining an information-assigned platform to receive a notification message from each information-assigned platform according to the obtained demand probability, wherein the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement.
Unlike the prior art, the information transaction platform sends the notification message to all the information transferee platforms connected with the information transaction platform after receiving the yield request sent by the information yield platform.
Optionally, the probability of demand of an information-subject platform for information with various characteristics is counted according to the following method:
obtaining the assigned information of the information-assigned platform and obtaining the characteristics of all the assigned information;
dividing the given information into positive sample information and negative sample information according to the conversion label of the given information;
for the obtained characteristics of each piece of the assigned information, counting the quantity of the information with the characteristics in the positive sample information as the quantity of positive samples, counting the quantity of the information with the characteristics in the negative samples as the quantity of negative samples, and calculating the demand probability of the information assigned platform for the information according to the quantity of the positive samples, the quantity of the negative samples and the quantity of the assigned information. Optionally, the demand probability obtaining module includes:
a demand probability searching unit, configured to search, in the demand probability of each information-subject platform for information with various characteristics obtained through statistics in advance, the demand probability of each information-subject platform for information with a target characteristic, where the target characteristic is: characteristics of the information to be transacted;
and the required probability calculation module is used for calculating the required probability of each information transferee platform for the information to be traded according to the searched required probability.
An embodiment of the present invention further provides a platform determining apparatus, as shown in fig. 6, the apparatus includes:
a request receiving module 610, configured to receive a yield request of the information to be traded, where the yield request is sent by the information yield platform;
a request analysis module 620, configured to analyze the yield request to obtain characteristics of the information to be transacted;
a demand probability obtaining module 630, configured to obtain demand probabilities of the information to be traded by each information transferee platform according to the characteristics of the information to be traded and demand probabilities of the information to be traded by each information transferee platform, which are obtained through statistics in advance, for information with various characteristics;
a platform determining module 640, configured to determine, according to the obtained demand probability, an information-subject platform to receive a notification message from each information-subject platform, where the notification message is: the information used for notifying the information transferee platform that the information to be traded has the information of the concession requirement;
a platform-to-be-received notification message determining module 650, configured to send a notification message to the determined information transferee platform after determining, according to the obtained demand probability, an information transferee platform for receiving the notification message from each information transferee platform, so that the determined information transferee platform knows that the information to be transacted has the information of the yielding demand.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; and determining an information-letting platform for receiving the notification message from each information-letting platform according to the obtained demand probability, and sending the notification message to the determined information-letting platform, so that the determined information-letting platform knows that the information to be traded currently exists.
Unlike the prior art, after receiving the yield request sent by the information yield platform, the information transaction platform sends notification messages to all information yield platforms connected with the information yield platform.
An embodiment of the present invention further provides a platform determining apparatus, as shown in fig. 7, the apparatus includes:
a request receiving module 710, configured to receive a yield request of the information to be traded, where the yield request is sent by the information yield platform;
a request analysis module 720, configured to analyze the yield request to obtain characteristics of the information to be transacted;
a demand probability obtaining module 730, configured to obtain demand probabilities of the information to be traded by each information transferee platform according to the characteristics of the information to be traded and the demand probabilities of the information to be traded, which are obtained through statistics in advance, of the information with various characteristics by each information transferee platform;
a platform determining module 740, configured to determine, according to the obtained demand probability, an information-subject platform to receive a notification message from each information-subject platform, where the notification message is: and the information is used for informing the information transferee platform that the information to be traded has the information of the transfer requirement.
And a platform-to-be-received notification message determining module 750, configured to send a notification message to the determined information transferee platform after determining, according to the obtained demand probability, an information transferee platform for receiving the notification message from each information transferee platform, so that the determined information transferee platform knows that the information to be transacted has the information of the yielding demand.
A demand degree receiving module 760, configured to receive the demand degree for the information to be traded, which is sent by the determined information transferee platform, after the notification message is sent to the determined information transferee platform;
a target platform determining module 770, configured to determine an information transferee platform with the highest demand level in the determined information transferee platforms as a target information transferee platform, where the target information transferee platform is: and the information-to-be-transacted information is transacted by the information-to-be-transacted platform.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; determining an information-assigned platform to receive a notification message from each information-assigned platform according to the obtained demand probability, wherein the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement.
Unlike the prior art, the information transaction platform sends the notification message to all the information yielding platforms connected with the information transaction platform after receiving the yielding request sent by the information yielding platform, so that the pressure of the information yielding platforms for processing the notification message can be reduced by the technical scheme provided by the embodiment of the invention; and the information with the highest demand degree on the information can be successfully traded by the information-receiving platform.
An embodiment of the present invention further provides a message transaction platform, as shown in fig. 8, including a processor 801, a communication interface 802, a memory 803, and a communication bus 804, where the processor 801, the communication interface 802, and the memory 803 complete mutual communication through the communication bus 804,
a memory 803 for storing a computer program;
the processor 801 is configured to implement any of the platform determination methods described in the above first method embodiment when executing the program stored in the memory 803.
The communication bus mentioned in the above message transaction platform may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the message transaction platform and other equipment.
The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; determining an information-assigned platform to receive a notification message from each information-assigned platform according to the obtained demand probability, wherein the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement.
Unlike the prior art, the information transaction platform sends the notification message to all the information transferee platforms connected with the information transaction platform after receiving the yield request sent by the information yield platform.
In a further embodiment of the present invention, there is also provided a computer-readable storage medium having stored therein instructions which, when run on a computer, cause the computer to perform the platform determination method of any one of the above-described method embodiments of the first aspect.
Compared with the prior art, the information trading platform analyzes the received yielding request after receiving the yielding request of the information to be traded, which is sent by the information yielding platform, so as to obtain the characteristics of the information to be traded, and obtains the demand probability of each information yielding platform for the information to be traded according to the characteristics of the information to be traded and the demand probability of each information yielding platform for the information with various characteristics, which is obtained by statistics in advance; determining an information-assigned platform to receive a notification message from each information-assigned platform according to the obtained demand probability, wherein the notification message is: the information used for informing the information transferee platform that the information to be traded has the information of the concession requirement.
Unlike the prior art, the information transaction platform sends the notification message to all the information transferee platforms connected with the information transaction platform after receiving the yield request sent by the information yield platform.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the embodiments of the device, the information transaction platform and the storage medium, since they are basically similar to the method embodiments, the description is simple, and the relevant points can be referred to the partial description of the method embodiments.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims (12)

1. A platform determination method is applied to an information transaction platform, and comprises the following steps:
receiving a yielding request of the information to be traded, which is sent by the information yielding platform;
analyzing the yielding request to obtain the characteristics of the information to be transacted, wherein the characteristics of the information to be transacted comprise: the source of the information to be transacted, the position of the information to be transacted and the model of the information to be transacted;
acquiring the demand probability of each information transferee platform for the information to be transacted according to the characteristics of the information to be transacted and the demand probability of each information transferee platform for the information with various characteristics, which is obtained through statistics in advance;
determining an information-assigned platform to receive notification messages from each information-assigned platform according to the obtained demand probability, wherein the notification messages are: and the information is used for informing the information transferee platform that the information to be traded has the information of the transfer requirement.
2. The method of claim 1, wherein the probability of demand for information with various characteristics by an information-subject platform is counted as follows:
obtaining the assigned information of the information-assigned platform and obtaining the characteristics of all the assigned information;
dividing the given information into positive sample information and negative sample information according to the conversion label of the given information;
for the obtained characteristics of each piece of the assigned information, counting the quantity of the information with the characteristics in the positive sample information as the quantity of positive samples, counting the quantity of the information with the characteristics in the negative samples as the quantity of negative samples, and calculating the demand probability of the information assigned platform for the information according to the quantity of the positive samples, the quantity of the negative samples and the quantity of the assigned information.
3. The method according to claim 1, wherein the obtaining of the probability of the requirement of each information-subject platform for the information to be transacted according to the characteristics of the information to be transacted and the probability of the requirement of each information-subject platform for the information with various characteristics, which is obtained by statistics in advance, comprises:
in the requirement probability of each information-subject platform for information with various characteristics obtained through statistics in advance, the requirement probability of each information-subject platform for information with target characteristics is searched, wherein the target characteristics are as follows: characteristics of the information to be transacted;
and calculating the demand probability of each information transferee platform for the information to be traded according to the searched demand probability.
4. The method according to any one of claims 1 to 3, wherein after determining the information-delegated platform that is to receive the notification message from the respective information-delegated platforms according to the obtained demand probability, the method further comprises:
and sending a notification message to the determined information transferee platform so that the determined information transferee platform knows that the information to be traded has the information of the yielding requirement.
5. The method of claim 4, wherein after said sending a notification message to the determined information-transfered platform, the method further comprises:
receiving the demand degree of the information to be traded, which is sent by the determined information transferee platform;
determining an information yielding platform with the highest demand degree in the determined information yielding platforms as a target information yielding platform, wherein the target information yielding platform is as follows: and the information-to-be-transacted information is transacted by the information-to-be-transacted platform.
6. A platform determination apparatus applied to an information transaction platform, the apparatus comprising:
the request receiving module is used for receiving a yielding request of the information to be traded, which is sent by the information yielding platform;
the request analysis module is used for analyzing the yielding request to obtain the characteristics of the information to be transacted, wherein the characteristics of the information to be transacted comprise: the source of the information to be transacted, the position of the information to be transacted and the model of the information to be transacted;
the demand probability acquisition module is used for acquiring the demand probability of each information transferee platform for the information to be transacted according to the characteristics of the information to be transacted and the demand probability of each information transferee platform for the information with various characteristics, which is obtained through statistics in advance;
a platform determining module, configured to determine, according to the obtained demand probability, an information-subject platform to receive a notification message from each information-subject platform, where the notification message is: and the information is used for informing the information transferee platform that the information to be traded has the information of the transfer requirement.
7. The apparatus of claim 6, wherein the probability of demand for information with various characteristics by an information-subject platform is counted as follows:
obtaining the assigned information of the information-assigned platform and obtaining the characteristics of all the assigned information;
dividing the given information into positive sample information and negative sample information according to the conversion label of the given information;
for the obtained characteristics of each piece of the assigned information, counting the quantity of the information with the characteristics in the positive sample information as the quantity of positive samples, counting the quantity of the information with the characteristics in the negative samples as the quantity of negative samples, and calculating the demand probability of the information assigned platform for the information according to the quantity of the positive samples, the quantity of the negative samples and the quantity of the assigned information.
8. The apparatus of claim 6, wherein the demand probability obtaining module comprises:
a demand probability searching unit, configured to search, in the demand probability of each information-subject platform for information with various characteristics obtained through statistics in advance, the demand probability of each information-subject platform for information with a target characteristic, where the target characteristic is: characteristics of the information to be transacted;
and the required probability calculation module is used for calculating the required probability of each information transferee platform for the information to be traded according to the searched required probability.
9. The apparatus of any one of claims 6 to 8, further comprising:
and the platform determination module for receiving the notification message is used for sending the notification message to the determined information yielding platform after determining the information yielding platform for receiving the notification message from each information yielding platform according to the obtained demand probability, so that the determined information yielding platform knows that the information to be traded has the yielding demand information.
10. The apparatus of claim 9, further comprising:
the demand degree receiving module is used for receiving the demand degree of the information to be traded, which is sent by the determined information transferee platform, after the notification message is sent to the determined information transferee platform;
a target platform determination module, configured to determine an information yielding platform with the highest demand level in the determined information yielding platforms as a target information yielding platform, where the target information yielding platform is: and the information-to-be-transacted information is transacted by the information-to-be-transacted platform.
11. A message transaction platform is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any one of claims 1 to 5 when executing a program stored in the memory.
12. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of the claims 1-5.
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