WO2019119880A1 - 一种处理用户信息和产品信息的方法和装置 - Google Patents

一种处理用户信息和产品信息的方法和装置 Download PDF

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Publication number
WO2019119880A1
WO2019119880A1 PCT/CN2018/104503 CN2018104503W WO2019119880A1 WO 2019119880 A1 WO2019119880 A1 WO 2019119880A1 CN 2018104503 W CN2018104503 W CN 2018104503W WO 2019119880 A1 WO2019119880 A1 WO 2019119880A1
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product
user
information
graphic
purchased
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PCT/CN2018/104503
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English (en)
French (fr)
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蔡润彬
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阿里巴巴集团控股有限公司
蔡润彬
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Publication of WO2019119880A1 publication Critical patent/WO2019119880A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Item investigation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/06—Asset management; Financial planning or analysis

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  • the present invention relates to the field of information processing, and more particularly to a method and apparatus for processing user information and product information of products purchased by a user.
  • the embodiments of the present specification aim to provide a more efficient method and apparatus for processing user information and product information of products purchased by a user to solve the deficiencies in the prior art.
  • an aspect of the present specification provides a method for processing user information and product information of a product purchased by a user, including: identifying a user attribute feature from the user information, and identifying a product attribute feature from the product information; Converting the user information into a corresponding user graphic element according to the user attribute feature, and converting the product information into a corresponding product graphic element according to the product attribute feature, and the user graphic element and product Graphical elements are combined to obtain a comprehensive graphic that combines user information and product information.
  • the method for processing user information and product information of a product purchased by a user further includes: identifying a user attribute feature from the user information, and identifying a product attribute feature from the product information, from a server Extracting the user information and the product information.
  • the method for processing user information and product information of a product purchased by a user further includes combining the user graphic element and the product graphic element to obtain a comprehensive graphic combining user information and product information.
  • the composite graphic is then displayed on a page that associates the product.
  • the method of processing user information and product information of a product purchased by a user wherein the user attribute characteristic comprises at least one of the following characteristics: gender, product purchase status, age, and user benefit.
  • the method of processing user information and product information of a product purchased by a user wherein the user graphic element comprises at least one of the following: a graphic color, a facial features graphic, a main body graphic, an accessory graphic, and a clothing graphic.
  • the method of processing user information and product information of a product purchased by a user wherein the product comprises a financial product, and the product attribute characteristic comprises a product day-to-day rise and fall and/or a product long-term yield.
  • the method of processing user information and product information of a product purchased by a user wherein the product graphic element comprises an expression graphic and/or an item graphic.
  • Another aspect of the present specification provides an apparatus for processing user information and product information of a product purchased by a user, comprising: an identification unit configured to identify a user attribute feature from the user information, and identify a product attribute from the product information. a conversion unit configured to convert the user information into a corresponding user graphic element according to the user attribute feature, and convert the product information into a corresponding product graphic element according to the product attribute feature; The combining unit is configured to combine the user graphic element and the product graphic element to obtain a comprehensive graphic combining user information and product information.
  • the apparatus for processing user information and product information of a product purchased by a user further includes an information extracting unit configured to identify a user attribute feature from the user information, and identify a product from the product information.
  • the user information and the product information are extracted from the server before the attribute feature.
  • the apparatus for processing user information and product information of a product purchased by a user further includes a display unit configured to combine the user graphic element and the product graphic element to obtain combined user information and After the integrated graphics of the product information, the integrated graphics are displayed on a page associated with the product.
  • the user attribute feature includes at least one of the following characteristics: gender, product purchase status, age, and user benefit.
  • the user graphic element includes at least one of the following: a graphic color, a facial features graphic, a main body graphic, an accessory graphic, and a clothing graphic.
  • the product in the above apparatus for processing user information and product information of a product purchased by a user, includes a financial product, and the product attribute characteristics include a product daily price increase and/or a product long-term profit rate.
  • the product graphic element includes an expression graphic and/or an item graphic.
  • Another aspect of the present specification provides a computer readable storage medium having stored thereon an instruction code that, when executed in a computer, causes the computer to perform the above-described method of processing user information and product information of a product purchased by the user.
  • FIG 1 schematically illustrates the general concept of an embodiment of the present specification
  • FIG. 2 illustrates a method of processing user information and product information of a product purchased by a user in one embodiment of the present specification
  • FIG. 3 shows an example integrated figure obtained by the method shown in FIG. 2;
  • Figure 4 shows an example view showing different age groups of users with different accessories
  • FIG. 5 shows another example integrated pattern obtained by the method shown in FIG. 2;
  • Figure 6 shows the user graphical element when the user buys and sells the product
  • Figure 7 illustrates an example view showing the integrated graphics on a page of associated products
  • FIG. 8 illustrates an apparatus 800 for processing user information and product information of a product purchased by a user in accordance with an embodiment of the present specification.
  • Fig. 1 schematically shows the general idea of an embodiment of the present specification.
  • attribute identification is performed on the user information and the product information, respectively.
  • users can be classified into Class A or Class B users, and products can be classified into Class 1 products, Class 2 products, and Class 3 products.
  • the user information and the product information are respectively converted into corresponding graphic languages, for example, converting the class A user into the graphic A and converting the class 1 product into the graphic 1.
  • the user corresponding graphic is combined with the product corresponding graphic to obtain a comprehensive graphic integrating user information and product information.
  • the graphic A is combined with the graphic 1 to obtain a comprehensive graphic combining the information of the class A user and the product of the class 1.
  • a financial product such as a stock or fund
  • product in the embodiment of the present specification is not limited to a financial product, but may be any product purchased by the user, and the product attribute included in the product information is not limited to the product attribute of the financial product, but may be general.
  • Corresponding attributes of the product such as product performance, product quality, product category, etc.
  • a user attribute feature is identified from the user information
  • a product attribute feature is identified from the product information.
  • the user attribute characteristics may include at least one of the following information: gender, product purchase status, age, user benefit, and the like.
  • the product purchase situation includes, for example, the user does not buy the product, the user buys the product, the user holds the product, the user sells the product, and the like.
  • the user's age can be divided into two types, young and old, for example.
  • the user income can be divided into several types, such as novice, master, and big v, according to the user's annualized rate of return.
  • Product attribute characteristics include, for example, the product's daily price increase and decrease, product long-term yield, and the like.
  • step S22 the user information is converted into a corresponding user graphic element according to the user attribute feature, and the product information is converted into a corresponding product graphic element according to the product attribute feature.
  • the user graphic element comprises at least one of the following: a graphic color, a facial features graphic, a main body graphic, an accessory graphic, a clothing graphic, and the like.
  • the product graphic elements include emoticons, prop graphics, and the like.
  • FIG. 3 shows an example integrated figure obtained by the method shown in FIG. 2.
  • the user attribute feature is a gender feature
  • different genders can be distinguished by different colors.
  • males are represented in blue (with grid shades representing blue)
  • women are represented in red (with grayscale colors representing red).
  • the user attribute feature (male) is converted into a corresponding graphic element (blue)
  • the user attribute feature (female) is converted into a corresponding graphic element (red).
  • the gender characteristics of the user can also be distinguished by different facial features.
  • comparing boxes 32 and 34 men and women are distinguished by different mouth shapes (user graphical elements).
  • the user's gender information can also be converted into a plurality of corresponding graphical elements, with reference to blocks 31-34 of Figure 3, for example converted to corresponding colors and corresponding facial features.
  • the product attribute characteristics of the financial product purchased by the user can be converted into an expression graphic.
  • the happy expressions (product graphic elements) in boxes 31 and 33 indicate that the product's day gain or long-term yield is greater than 0%
  • the crying expressions (product graphic elements) in boxes 32 and 34 indicate that the product's day gain or long-term yield is less than 0%.
  • FIG. 4 shows an example view showing different age groups for users with different accessories. As shown in FIG. 4, in boxes 41 and 42, young women and men are represented by wearing hats (user graphical elements), and in boxes 43 and 44, older women and men are represented by wearing bow ties (user graphical elements). .
  • FIG. 5 shows another example integrated pattern obtained by the method shown in FIG. 2. As shown in FIG. 5, the user's product purchase status (unbuy product) is represented by a main body graphic (user graphic element) different from that of FIG. 3 in blocks 51 and 52. As another example, FIG. 6 shows a user graphical element when a user buys and sells a product. As shown in FIG.
  • the figure of the boarding in the frame 61 (different from the body figure of FIG. 3 and FIG. 5) represents the user's product purchase situation (buy product), and the figure of the vehicle in the box 62 indicates the purchase of the user product.
  • Situation selling products
  • users whose user benefits are different may be represented by different clothing patterns, for example, a novice in a simple costume, a master in a formal costume, etc. (not shown).
  • the product attribute characteristics of the financial products purchased by the user can also be converted into other expressions.
  • the envious expression of the unpurchased product user in box 51 indicates that the product has increased by more than 0% on the day
  • the unfortunate expression of the unbuy product user in box 52 indicates that the product has an increase of less than 0% on the day.
  • the product attribute characteristics of the financial products purchased by the user can also be converted into different prop graphics. For example, in the case where the above vehicle indicates that the user buys the product, the bicycle indicates that the product has a low long-term yield, and the small car indicates that the product has a high long-term yield (not shown).
  • user graphic elements corresponding to the respective user attribute features may be superimposed to obtain a user corresponding to the user information.
  • Graphic element For example, the superimposed user graphical elements may include colors that display gender, accessories that include age (such as hats or bow ties), different body graphics that include product purchases, etc., to visually display multiple users in multiple dimensions. Attribute characteristics.
  • the product information includes a plurality of product attribute features
  • the product attribute characteristics include the daily price increase and the long-term profit rate
  • the expression graphic element and the prop graphic element may be superimposed to form a product graphic element of the product information, and the superimposed product graphic element may be simultaneously displayed.
  • the product's current day's price and long-term yield information thus visually displaying multiple attribute characteristics of the product in multiple dimensions.
  • step S23 the user graphic element and the product graphic element are combined to obtain a comprehensive graphic combining user information and product information.
  • the graphics in blocks 31-34 of Figure 3 are composite graphics that combine user information with product information.
  • a user graphic element blue and a particular facial shape
  • a product graphic element a happy expression
  • the integrated graphic simultaneously showing User information (user's gender is male) and product information (product day gain or long-term yield is greater than 0%).
  • the user graphical element red and specific facial features
  • the product graphic element the crying expression
  • Information user's gender is female
  • product information products increase or long-term yield is less than 0%
  • the graphics in the frame 51 and the frame 52 shown in FIG. 5 are also a combination of user information and product information.
  • a user graphical element a specific subject graphic
  • a product graphic element enveloped expression
  • a user graphical element (a specific subject graphic) is combined with a product graphic element (a lucky expression) to obtain a comprehensive graphic of the expressive face of the user who has not purchased the product, the integrated graphic simultaneously displaying the user information. (no product purchased) and product information (products rose less than 0% on the day).
  • the method for processing user information and product information of a financial product purchased by a user further includes: before identifying a user attribute feature from the user information, and identifying a product attribute feature from the product information,
  • the server extracts the user information and the product information. By extracting the user information and product information from the server, the authenticity and accuracy of the information are ensured. Thereby, the reference value of the integrated graphic obtained by the above information processing method is ensured.
  • the method further includes combining the user graphic element and the product graphic element to obtain a combination of user information and a product.
  • the integrated graphic of the information is then displayed on the page associated with the financial product.
  • Figure 7 shows an example view showing the integrated graphics on a page of associated financial products. As shown in the figure, after the user issues a message, a comprehensive graphic combining user information and product information is automatically displayed in the lower right corner of the user icon.
  • the display page and the display position of the integrated graphic are not specifically limited.
  • the page is not limited to a page in the APP, and may also be a page in the webpage.
  • FIG. 8 illustrates an apparatus 800 for processing user information and product information of a product purchased by a user in accordance with an embodiment of the present specification.
  • the apparatus 800 includes: an identification unit 81 configured to identify a user attribute feature from the user information, and identify a product attribute feature from the product information; and a conversion unit 82 configured to: according to the user Attribute feature, converting the user information into a corresponding user graphic element, and converting the product information into a corresponding product graphic element according to the product attribute feature; and a combining unit 83 configured to: the user graphic The combination of elements and product graphic elements results in a comprehensive graphic that combines user information and product information.
  • the apparatus for processing user information and product information of a financial product purchased by a user further includes an information extracting unit configured to identify a user attribute feature from the user information, and identify a product from the product information.
  • the user information and the product information are extracted from the server before the attribute feature.
  • the apparatus for processing user information and product information of a financial product purchased by a user further includes a display unit configured to combine the user graphic element and the product graphic element to obtain combined user information. After the integrated graphic of the product information, the integrated graphic is displayed on the page associated with the product.
  • the embodiment of the present specification further includes a computer readable storage medium having stored thereon an instruction code, wherein the instruction code, when executed in a computer, causes the computer to execute the above method for processing user information and product information of a financial product purchased by a user .
  • the steps of a method or algorithm described in connection with the embodiments disclosed herein may be implemented in hardware, in a software module in a processor orbit, or in a combination of the two.
  • the software module can be placed in random access memory (RAM), memory, read only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, removable disk, CD-ROM, or technical field. Any other form of storage medium known.

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Abstract

一种处理用户信息和用户所购金融产品的产品信息的方法和装置，其中所述方法包括：从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征（21）；根据所述用户属性特征，将所述用户信息转换为对应的用户图形元素，并根据所述产品属性特征，将所述产品信息转换为对应的产品图形元素（22），以及将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形（23）。

Description

一种处理用户信息和产品信息的方法和装置 技术领域
本发明涉及信息处理领域，更具体而言，涉及一种处理用户信息和用户所购产品的产品信息的方法和装置。
背景技术
在金融理财APP的论坛中，金融产品的每日涨跌及收益是用户最关心的数据之一。在已有的金融论坛中，一般是由用户主动发文晒收益，或者由用户截图发文晒收益。然而，大部分用户需要看到更多更全面的、并且也更直观的收益数据。另外，在关注产品收益数据的同时，用户也会关注其他用户的一些个人属性信息作为参考，例如用户的年龄、用户的个人收益情况等等。
因此，需要一种更有效的方案，使得可以将上述用户关注的信息直观地展示给用户。
发明内容
本说明书实施例旨在提供一种更有效的处理用户信息和用户所购产品的产品信息的方法和装置，以解决现有技术中的不足。
为实现上述目的，本说明书一个方面提供一种处理用户信息和用户所购产品的产品信息的方法，包括：从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征；根据所述用户属性特征，将所述用户信息转换为对应的用户图形元素，并根据所述产品属性特征，将所述产品信息转换为对应的产品图形元素，以及将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形。
在一个实施例中，上述处理用户信息和用户所购产品的产品信息的方法，还包括，在从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征之前，从服务器提取所述用户信息和所述产品信息。
在一个实施例中，上述处理用户信息和用户所购产品的产品信息的方法，还包括，在将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形之后，在关联所述产品的页面上展示所述综合图形。
在一个实施例中，上述处理用户信息和用户所购产品的产品信息的方法，其中所述用户属性特征包括以下特征的至少一种：性别、产品购买情况、年龄以及用户收益。
在一个实施例中，上述处理用户信息和用户所购产品的产品信息的方法，其中所述用户图形元素包括以下至少一种：图形颜色、五官图形、主体图形、配饰图形以及服饰图形。
在一个实施例中，上述处理用户信息和用户所购产品的产品信息的方法，其中所述产品包括金融产品，所述产品属性特征包括产品当日涨跌幅和/或产品长期收益率。
在一个实施例中，上述处理用户信息和用户所购产品的产品信息的方法，其中所述产品图形元素包括表情图形和/或道具图形。
本说明书另一方面提供一种处理用户信息和用户所购产品的产品信息的装置，包括：识别单元，配置为，从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征；转换单元，配置为，根据所述用户属性特征，将所述用户信息转换为对应的用户图形元素，并根据所述产品属性特征，将所述产品信息转换为对应的产品图形元素；以及结合单元，配置为，将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形。
在一个实施例中，上述处理用户信息和用户所购产品的产品信息的装置，还包括信息提取单元，配置为，在从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征之前，从服务器提取所述用户信息和所述产品信息。
在一个实施例中，上述处理用户信息和用户所购产品的产品信息的装置，还包括展示单元，配置为，在将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形之后，在关联所述产品的页面上展示所述综合图形。
在一个实施例中，在上述处理用户信息和用户所购产品的产品信息的装置中，所述用户属性特征包括以下特征的至少一种：性别、产品购买情况、年龄以及用户收益。
在一个实施例中，在上述处理用户信息和用户所购产品的产品信息的装置中，所述用户图形元素包括以下至少一种：图形颜色、五官图形、主体图形、配饰图形以及服饰图形。
在一个实施例中，在上述处理用户信息和用户所购产品的产品信息的装置中，所述产品包括金融产品，所述产品属性特征包括产品当日涨跌幅和/或产品长期收益率。
在一个实施例中，在上述处理用户信息和用户所购产品的产品信息的装置中，所述产品图形元素包括表情图形和/或道具图形。
本说明书另一方面提供一种计算机可读的存储介质，其上存储有指令代码，所述指令代码在计算机中执行时，令计算机执行上述处理用户信息和用户所购产品的产品信息的方法。
通过根据本说明书的处理用户信息和用户所购产品的产品信息的方法和装置，有效地降低了数据敏感度，提高了用户信息真实度，更直观地示出了用户信息和用户所购产品的信息，提高了用户体验。
附图说明
通过结合附图描述本说明书实施例，可以使得本说明书实施例更加清楚：
图1示意示出了本说明书实施例的总体构思；
图2示出了本说明书一个实施例的处理用户信息和用户所购产品的产品信息的方法；
图3示出了通过图2所示的方法获得的示例综合图形；
图4示出了以不同配饰表示用户不同年龄段的示例视图；
图5示出了通过图2所示的方法获得的另一示例综合图形；
图6示出了用户在买入卖出产品时的用户图形元素；
图7示出了在关联产品的页面上展示所述综合图形的示例视图；以及
图8示出了根据本说明书实施例的一种处理用户信息和用户所购产品的产品信息的装置800。
具体实施方式
下面结合附图具体描述本说明书的实施例。
图1示意示出了本说明书实施例的总体构思。如图1所示，在获取用户信息和用户所购产品的产品信息之后，分别对用户信息和产品信息进行属性识别。例如，经过属性识别，用户可以划分为A类或B类用户，产品可以划分为1类产品、2类产品和3类产品。然后，根据属性识别结果，分别将用户信息和产品信息转换为对应的图形语言，例 如将A类用户转换为图形A，将1类产品转换为图形1。之后，将用户对应图形与产品对应图形相结合，从而获得综合了用户信息和产品信息的综合图形。例如，将图形A与图形1相结合，从而获得结合了A类用户信息与1类产品信息的综合图形。
下面结合附图描述本说明书实施例的具体步骤。在下文的描述中，以金融产品(例如股票或基金)作为示例产品进行描述。可以理解，本说明书实施例中的“产品”并不限定为金融产品，而是可以是用户购买的任何产品，而产品信息包括的产品属性不限定为金融产品的产品属性，而是可以是一般产品的对应属性，例如产品性能、产品质量、产品类别等。
图2示出了本说明书一个实施例的处理用户信息和用户所购产品的产品信息的方法。如图2所示，在步骤S21，从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征。用户属性特征可以包括以下信息的至少一种：性别、产品购买情况、年龄、用户收益，等等。产品购买情况例如包括用户未买入该产品、用户买入该产品、用户持有该产品、用户卖出该产品等。用户年龄例如可以划分为年轻和年长两种类型。用户收益例如可以根据用户的年化收益率的高低分为新手、高手、大v等几种类型。产品属性特征例如包括产品当日涨跌幅、产品长期收益率等等。
在步骤S22，根据所述用户属性特征，将所述用户信息转换为对应的用户图形元素，并根据所述产品属性特征，将所述产品信息转换为对应的产品图形元素。其中所述用户图形元素包括以下至少一种：图形颜色、五官图形、主体图形、配饰图形、服饰图形，等等。所述产品图形元素包括表情图形、道具图形，等等。
现在参考图3详细说明该步骤。图3示出了通过图2所示的方法获得的示例综合图形。例如，在用户属性特征是性别特征的情况下，可以以不同的颜色区分表示不同的性别。例如，在框31和32中，以蓝色(以网格阴影代表蓝色)表示男性，在框33和34中，以红色(以灰度色代表红色)表示女性。在该情况中，即将用户属性特征(男性)转换为对应的图形元素(蓝色)，将用户属性特征(女性)转换为对应的图形元素(红色)。用户的性别特征也可以以不同的五官形状来区分表示。例如，对比框31和33，以不同的嘴巴形状和不同的眉毛形状(用户图形元素)区分男性和女性，对比框32和34，以不同的嘴巴形状(用户图形元素)区分男性和女性。用户的性别信息还可以转换为多个对应图形元素，参考图3框31-34，例如转换为对应的颜色和对应的五官形状。
再参考图3，用户购买的金融产品的产品属性特征可以转换为表情图形。例如，框31和33中开心的表情(产品图形元素)表示产品当日涨幅或者长期收益率大于0％， 框32和34中大哭的表情(产品图形元素)表示产品当日涨幅或长期收益率小于0％。
类似地，用户的其它用户属性特征都可以转换为对应的图形元素。例如，图4示出了以不同配饰表示用户不同年龄段的示例视图。如图4所示，在框41和42中，以佩戴帽子(用户图形元素)表示年轻的女性和男性，在框43和44中，以佩戴领结(用户图形元素)表示年长的女性和男性。例如，图5示出了通过图2所示的方法获得的另一示例综合图形。如图5所示，以框51和52中的不同于图3的主体图形(用户图形元素)表示用户的产品购买状态(未买入产品)。再例如，图6示出了用户在买入卖出产品时的用户图形元素。如图6所示，以框61中上车的图形(不同于图3和图5的主体图形)表示用户的产品购买情况(买入产品)，以框62中下车的图形表示用户产品购买情况(卖出产品)。另外，与图4所示类似地，可以以不同的服饰图形表示用户收益不同的用户，例如以简单的服饰表示新手，以正式的服饰表示高手等(未示出)。
而用户购买的金融产品的产品属性特征也可以转换为其它表情图形。例如，再参考图5，框51中以未买入产品用户的羡慕的表情表示产品当日涨幅大于0％，框52中以未买入产品用户的庆幸的表情表示产品当日涨幅小于0％。另外，用户购买的金融产品的产品属性特征也可以转换为不同的道具图形。例如，在以上车表示用户买入产品的情况下，以自行车表示产品的长期收益率较低，以小轿车表示产品的长期收益率较高(未示出)。
另外，在用户信息包括多个用户属性特征的情况下，例如，包括性别、年龄、产品购买情况等，可以将各个用户属性特征对应的用户图形元素叠加在一起，获得与该用户信息对应的用户图形元素。例如，经过叠加的用户图形元素可以包括显示性别的颜色、包括显示年龄的配饰(例如帽子或领结)、包括显示产品购买情况的不同主体图形等，从而以多个维度直观地显示用户的多个属性特征。
同样地，在产品信息包括多个产品属性特征的情况下，也可以通过将不同的产品图形元素叠加在一起，从而同时显示多个产品属性特征。例如，在产品属性特征包括当日涨跌幅和长期收益率的情况下，可以将表情图形元素和道具图形元素叠加在一起构成该产品信息的产品图形元素，经过叠加的产品图形元素可以同时显示出产品的当日涨跌幅和长期收益率信息，从而以多个维度直观地显示产品的多个属性特征。
再回到图2，在步骤S23，将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形。同样可参考图3说明该步骤。图3中的框31-34中的图形都是结合了用户信息和产品信息的综合图形。例如，在框31中，用户图形元 素(蓝色和特定五官形状)与产品图形元素(开心的表情)相结合，获得了蓝色的具有开心表情的笑脸的综合图形，该综合图形同时显示出了用户信息(用户的性别是男性)和产品信息(产品当日涨幅或长期收益率大于0％)。在框34中，用户图形元素(红色和特定五官形状)与产品图形元素(大哭的表情)相结合，获得了红色的具有悲伤表情的哭脸的综合图形，该综合图形同时显示出了用户信息(用户的性别是女性)和产品信息(产品当日涨幅或长期收益率小于0％)。另外，图5所示的框51和框52中的图形也是结合了用户信息和产品信息的综合图形。例如，在框51中，用户图形元素(特定的主体图形)与产品图形元素(羡慕的表情)相结合，获得了未购买产品的用户的羡慕的表情脸的综合图形，该综合图形同时显示了用户信息(未购买产品)和产品信息(产品当日涨幅大于0％)。在框52中，用户图形元素(特定的主体图形)与产品图形元素(庆幸的表情)相结合，获得了未购买产品的用户的庆幸的表情脸的综合图形，该综合图形同时显示了用户信息(未购买产品)和产品信息(产品当日涨幅小于0％)。
在一个实施例中，上述处理用户信息和用户所购金融产品的产品信息的方法，还包括，在从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征之前，从服务器提取所述用户信息和所述产品信息。通过从服务器提取所述用户信息和产品信息，保证了信息的真实性和准确性。从而保证了通过上述信息处理方法获得的综合图形的参考价值。
在另一个实施例中，在上述处理用户信息和用户所购金融产品的产品信息的方法中，还包括，在将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形之后，在关联所述金融产品的页面上展示所述综合图形。例如，在金融理财APP中的用户所购金融产品的讨论区中，在用户发文之后，在讨论区的页面上展示上述综合图形。图7示出了在关联金融产品的页面上展示所述综合图形的示例视图。如图所示，当用户发文之后，在用户图标右下角处自动展示出结合了用户信息和产品信息的综合图形。当然，图7所示的展示方式只是示例性的，对于所述综合图形的展示页面和展示位置并没有具体限定。并且，所述页面也不限定为APP中的页面，也可以是网页中的页面。通过以这种方式同时展示出用户信息和产品信息，有效地降低了数据敏感度，提高了用户信息真实度，帮助用户更直观地了解群体的收益情况，并形成良好的互动氛围。
图8示出了根据本说明书实施例的一种处理用户信息和用户所购产品的产品信息的装置800。如图8所示，装置800包括：识别单元81，配置为，从所述用户信息中识别 用户属性特征，从所述产品信息中识别产品属性特征；转换单元82，配置为，根据所述用户属性特征，将所述用户信息转换为对应的用户图形元素，并根据所述产品属性特征，将所述产品信息转换为对应的产品图形元素；以及结合单元83，配置为，将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形。
在一个实施例中，上述处理用户信息和用户所购金融产品的产品信息的装置还包括信息提取单元，配置为，在从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征之前，从服务器提取所述用户信息和所述产品信息。
在另一个实施例中，上述处理用户信息和用户所购金融产品的产品信息的装置还包括展示单元，配置为，在将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形之后，在关联所述产品的页面上展示所述综合图形。
本说明书实施例还包括一种计算机可读的存储介质，其上存储有指令代码，所述指令代码在计算机中执行时，令计算机执行上述处理用户信息和用户所购金融产品的产品信息的方法。
本领域普通技术人员应该还可以进一步意识到，结合本文中所公开的实施例描述的各示例的单元及算法步骤，能够以电子硬件、计算机软件或者二者的结合来实现，为了清楚地说明硬件和软件的可互换性，在上述说明中已经按照功能一般性地描述了各示例的组成及步骤。这些功能究竟以硬件还是软件方式来执轨道，取决于技术方案的特定应用和设计约束条件。本领域普通技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能，但是这种实现不应认为超出本申请的范围。
结合本文中所公开的实施例描述的方法或算法的步骤可以用硬件、处理器执轨道的软件模块，或者二者的结合来实施。软件模块可以置于随机存储器(RAM)、内存、只读存储器(ROM)、电可编程ROM、电可擦除可编程ROM、寄存器、硬盘、可移动磁盘、CD-ROM、或技术领域内所公知的任意其它形式的存储介质中。
以上所述的具体实施方式，对本发明的目的、技术方案和有益效果进行了进一步详细说明，所应理解的是，以上所述仅为本发明的具体实施方式而已，并不用于限定本发明的保护范围，凡在本发明的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (15)

  1. 一种处理用户信息和用户所购产品的产品信息的方法，包括：
    从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征；
    根据所述用户属性特征，将所述用户信息转换为对应的用户图形元素，并根据所述产品属性特征，将所述产品信息转换为对应的产品图形元素，以及
    将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形。
  2. 根据权利要求1所述的处理用户信息和用户所购产品的产品信息的方法，还包括，在从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征之前，从服务器提取所述用户信息和所述产品信息。
  3. 根据权利要求1或2所述的处理用户信息和用户所购产品的产品信息的方法，还包括，在将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形之后，在关联所述产品的页面上展示所述综合图形。
  4. 根据权利要求1-3中任一项所述的处理用户信息和用户所购产品的产品信息的方法，其中所述用户属性特征包括以下特征的至少一种：性别、产品购买情况、年龄以及用户收益。
  5. 根据权利要求1-3中任一项所述的处理用户信息和用户所购产品的产品信息的方法，其中所述用户图形元素包括以下至少一种：图形颜色、五官图形、主体图形、配饰图形以及服饰图形。
  6. 根据权利要求1-3中任一项所述的处理用户信息和用户所购产品的产品信息的方法，其中所述产品包括金融产品，所述产品属性特征包括产品当日涨跌幅和/或产品长期收益率。
  7. 根据权利要求1-3中任一项所述的处理用户信息和用户所购产品的产品信息的方法，其中所述产品图形元素包括表情图形和/或道具图形。
  8. 一种处理用户信息和用户所购产品的产品信息的装置，包括：
    识别单元，配置为，从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征；
    转换单元，配置为，根据所述用户属性特征，将所述用户信息转换为对应的用户图形元素，并根据所述产品属性特征，将所述产品信息转换为对应的产品图形元素；以及
    结合单元，配置为，将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形。
  9. 根据权利要求8所述的处理用户信息和用户所购产品的产品信息的装置，还包括信息提取单元，配置为，在从所述用户信息中识别用户属性特征，从所述产品信息中识别产品属性特征之前，从服务器提取所述用户信息和所述产品信息。
  10. 根据权利要求8或9所述的处理用户信息和用户所购产品的产品信息的装置，还包括展示单元，配置为，在将所述用户图形元素和产品图形元素相结合，从而获得结合了用户信息和产品信息的综合图形之后，在关联所述产品的页面上展示所述综合图形。
  11. 根据权利要求8-10中任一项所述的处理用户信息和用户所购产品的产品信息的装置，其中所述用户属性特征包括以下特征的至少一种：性别、产品购买情况、年龄以及用户收益。
  12. 根据权利要求8-10中任一项所述的处理用户信息和用户所购产品的产品信息的装置，其中所述用户图形元素包括以下至少一种：图形颜色、五官图形、主体图形、配饰图形以及服饰图形。
  13. 根据权利要求8-10中任一项所述的处理用户信息和用户所购产品的产品信息的装置，其中所述产品包括金融产品，所述产品属性特征包括产品当日涨跌幅和/或产品长期收益率。
  14. 根据权利要求8-10中任一项所述的处理用户信息和用户所购产品的产品信息的装置，其中所述产品图形元素包括表情图形和/或道具图形。
  15. 一种计算机可读的存储介质，其上存储有指令代码，所述指令代码在计算机中执行时，令计算机执行权利要求1-7中任一项所述的方法。
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CN106156020A (zh) * 2015-03-23 2016-11-23 阿里巴巴集团控股有限公司 一种画像显示方法及装置
CN105159956A (zh) * 2015-08-18 2015-12-16 黄晓华 发型生成方法及系统
CN108288227A (zh) * 2017-12-20 2018-07-17 阿里巴巴集团控股有限公司 一种处理用户信息和产品信息的方法和装置

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