WO2019117322A1 - Big data-based gamification service and method therefor - Google Patents

Abstract

A big data-based gamification service, according to an embodiment of the present invention, comprises a server and a client which are for implementing a gamification function, wherein the server comprises: a gamification server platform capable of data linking using an open API; a real-time WebSocket communication platform for expressing, on a web in real time, a reward and badge/compensation according to an activity of a user; a user-customized widget generation unit for displaying, on a screen that is performing navigating, information, having the highest matching property, provided on a mobile device or a website on which navigating is being performed on accumulated user activity information on the basis of a big data analysis; a big data processing unit which collects and analyzes the user activity information so as to compare and analyze the degree of interest of the user with a service provided by an information provider in a region in which the user performs activity, thereby matching, to the user, information most suitable for the user from among the provided information; and a gamification service provision unit for providing a gamification service capable of causing information useful to the user to be acquired through a mobile/web-type service site, on the basis of the big data analysis result, wherein, in order to more dramatically improve engagement of the user, the activity of the user and big data are gathered such that a gamification algorithm can provide a quest or content optimized to the user.

Description

Big data-based gay communications services and methods

The present invention relates to a large data-based mobile communication service and method, and more particularly, to a large data-based mobile communication service and a method thereof for providing a mobile communication service best suited to a user based on a large data analysis .

The term "gaming" refers to methods and processes that enable processes such as motivation, activity, and compensation applied within a "game" to be extended to other industries and applied to personal and business services rather than "games". In Korea, Gamebin Co., Ltd. and Kiki Sisters Co., Ltd. jointly launched a service under the brand name of Game Kiki in 2016, and services are currently being provided to about 10 customers.

Korean Patent Laid-Open Publication No. 2015-0040952, which is a prior art, discloses a method of receiving game play information from a first user by a computing device, generating a game corresponding to game play information by a computing device, To a second user, receiving game information from a second user by the computing device, and translating, by the computing device, the data into scientific information used to solve the scientific problem Methods and systems for gaming science problems are disclosed.

1 is a flow diagram of a gameplay process that may be performed by an electronic device according to the prior art. Referring to FIG. 1, the prior art discloses that an interface can be customized to match user requests and / or default settings using an electronic device. Customization 115 may include, but is not limited to, creating a game play, setting up different customizations for each user, and the like.

The electronic device may receive game play information 120 from one or more computing devices and may provide 125 the game play information to each user. Game play information can generally provide game play responsive to solving scientific problems. Gameplay responds to scientific problem solving, but as a science, it may not be as obvious to users of electronic devices. Rather, gameplay can emerge as an interesting and / or attractive interface to the user. The user may not be aware of the user's help in solving the scientific problem.

The electronic device may provide one or more incentives to the user, in addition to providing the game play to the user (125). This can generally be terminated to provide additional incentives for the user to interact with the game and to ensure high quality interaction with the game, termination of the entire game, and / or the like. In some embodiments, the one or more incentives may be conditional. For example, the incentive may not be provided to the user if: a certain amount of time is not spent on the game, a certain number of steps are not completed, no specific data is provided, If not, and / or the like. Illustrative examples of incentives may include awards, coupons, gifts, sweepstakes, and the like. Illustrative examples of the rewards include level-ups, power-ups, badges, and / or the like.

During the course of game play or after the user has finished playing the game, the electronic device may send information to one or more computing devices (130). The information may correspond to the user's various interactions, decisions, inputs, and / or the like through the process of game play. Information may be used to assist in solving scientific problems by one or more computing devices as described in more detail herein.

Currently, widgets are used in various areas such as advertising and marketing on websites that are used in shopping malls by using a gay communication service. However, such a service does not actively engage the users by using the information provided by the provider unilaterally. In such a case, the user interrupts the concentration of the user, .

It is an object of the present invention to provide a large data-based mobile communication service capable of providing an optimal service for active motivation of a user as well as providing a mobile communication service best suited to a user by analyzing user's activity information with a big data technique, Method.

The Big Data based gaming service according to an embodiment of the present invention includes a server and a client for implementing a gaming function, and the server is a gaming server platform capable of data interworking using Open API. A real-time web socket communication platform for real-time representation of rewards and badges / rewards according to user activity on the web; A user-customized widget generator for displaying cumulative user activity information on a navigating screen based on a big data analysis on the mobile or web site being navigated with the most highly matching information; A big data processing unit for collecting and analyzing the activity information of the user and comparing and analyzing the user's interest and the service provided by the information provider of the area in which the user is active and matching the best information to the user among the provided information; And a gaming service providing unit for providing a gaming service that can attract users to obtain useful information through a mobile / web service site based on the result of the big data analysis.

 The gaming server platform may include a gaming communication algorithm for efficiently managing a compensation standard / delivery / point / level for various actions transmitted from a user, thereby leading to optimal motivation.

The real-time web socket communication platform can define detailed activities related to a badge, a point, a reward, and a mission, and define detailed functions and protocols for communication between the server and clients.

The user-customized widget generator may display the accumulated user activity information on the navigating screen on the basis of the big data analysis, with the most matching information provided in the mobile or web site being navigated.

The gaming service provider may include a user dashboard for allowing a user to view the ranking of the user and his / her acquaintances and a result of a gaming service, and an analysis tool for a service manager for analyzing behavior patterns of users It is possible.

The big data processing unit collects information searched by a user on a mobile or web and classifies the collected information based on information such as the number of times of inquiry by time, the information remaining time, the frequency of purchase of related goods, And it is possible to match the similarity with the information of the goods or service provider.

The big data based gaming service and method according to embodiments of the present invention collects not only the user's activities but also the back data in order to further improve the engagement of the user, It has the effect of providing optimized quests and contents.

1 is a flow diagram of a gameplay process that may be performed by an electronic device according to the prior art,

2 is a functional block diagram of a big data based gaming service according to an embodiment of the present invention,

FIG. 3 is a flowchart illustrating an information gathering process of a user navigating on a site provided with a big data-based gaming service, to which an embodiment of the present invention is applied.

4 and 5 are CMS screens according to an embodiment used in a big data based gaming service to which an embodiment of the present invention is applied.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to designate the same or similar components throughout the drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used in the singular may also include a plurality of concepts . In addition, the preferred embodiments of the present invention will be described below, but it is needless to say that the technical idea of the present invention is not limited thereto and can be variously modified by those skilled in the art.

FIG. 2 is a functional block diagram of a big data based gaming service according to an embodiment of the present invention. FIG. 3 is a functional block diagram of a big data based gaming service on a site where a big data based gaming service, 4 and 5 are CMS screens according to an embodiment used in a big data based gaming service to which an embodiment of the present invention is applied.

 2 to 5, a big data-based mobile communication service according to an embodiment of the present invention includes a server and a client for implementing a gay communication function, A capable gaming server platform 210; A real-time web socket communication platform 220 for real-time representation of a reward and a badge / compensation according to an activity of a user on the web; A user-customized widget generating unit 230 for displaying cumulative user activity information on the navigating screen on the basis of the big data analysis on the mobile or the website having the highest matching information provided on the website; A big data processing unit 250 for collecting and analyzing the activity information of the user and comparing and analyzing the user's interest and the service provided by the information provider of the area in which the user is active and matching the most suitable information to the user among the provided information; And a mobile communication service providing unit 240 for providing a mobile communication service capable of attracting the user through the mobile / web service site based on the result of the big data analysis.

The gaming service server platform 210 includes a gaming communication algorithm for efficiently managing a compensation standard / delivery / point / level for various actions transmitted from a user, thereby leading to optimal motivation.

The real-time web socket communication platform 220 defines the activities according to a badge, a point, a reward, and a mission in detail and defines functions and protocols for communication between the server and clients.

The user-customized widget creator 230 displays the accumulated user activity information on the navigating screen on the basis of the big data analysis, with the highest matching information provided on the mobile or web site being navigated.

The gaming service provider 240 includes a user dashboard for allowing a user to view the ranking of the user and his / her acquaintances and a result of a gaming service, and a service manager analysis tool . ≪ / RTI >

The big data processing unit 250 collects information searched by the user on the mobile or the web and classifies the collected information based on information such as the number of times of inquiry by time, the information remaining time, Activity information can be constructed and it can be matched to the information of the goods or service provider.

As can be seen from FIGS. 2 and 3, when the user visits the navigation site and navigates, the game key script automatically collects the user's activity information on the landing page information of the user.

As will be described below, if a desired keyword is defined in an OG (Open Graph) tag in a page of a user site, the key-key script matches the keyword and the user token and transmits the keyword to the server.

<meta property = "og: kikimeta" content = "passingDataProp1" title = "category"> </ meta>

<meta property = "og: kikimeta" content = "passingDataProp2" title = "test"> </ meta>

As will be seen below, the collected keywords are transferred to the game key-key server (or transmitted to the open source developer server) and stored in a desired database form such as NoSQL or RDB.

sendMetaData: function (kword) {

console.log ("% c send metadata call!", 'background: # 7d3c98; color: # f9e79f');

var form = new FormData ();

form.append ("kword", kword);

var mType = "sendMetaData";

var _this = this;

var successSend = false;

if (! this.isAppId () ||! this.isToken ()) {

console.log ("Can not get Params ... in Activity");

this.getResponse (mType, "requiredParams", null);

return;

}

+ this.getAppId () + "&" + "token =" + this.getToken () + "& kword =" + kword + "& userId =" + this.getUserId (); var mquery = "appId =" +

var mURL = "http: //" + this.getAddress.address + ":" + "4000" + "/ api / v1 / kiki / gd / userlog?" + mquery;

this.SendRequest (mURL, "POST", null, function (respText) {

try {

var jsonObj = null;

if (jsonObj.hasOwnProperty ('error')) {

_this.getResponse (mType, "error", null);

return;

}

if (! jsonObj.hasOwnProperty ('result')) {

_this.getResponse (mType, successSend, null);

return;

}

if (jsonObj.result == "success") successSend = true;

}

_this.getResponse (mType, successSend, null);

});

},

When the number of queries increases, the server load can be distributed and the statistical library such as R.js or MapReduce can be linked for efficient query. When the user visits the game on the game key-key server, displays the most suitable recommendation item after querying the DB based on the keyword having the highest frequency of the user.

The gay mission server platform 201 interlocks with the big data processing unit 250 having the algorithms built therein. The big data processing unit 250 can be implemented by an algorithm installed in the gaming server platform.

Big data processing and algorithms for interworking with the corresponding gaming services are implemented around the following functions.

Conventional gempmission functions are simple environments such as point compensation, level compensation, and badge compensation according to user activity. However, in the present embodiment, the addition of the 'quest' function for the gemmission logic is developed as a core technology Respectively.

Quest is not just about getting users into the gamepiece logic, but it is about subdividing the quest according to the user and providing the user with the appropriate quest based on the back-data of the user.

For example, if you are interested in courses related to "management" on a specific education service site, you can provide quests that take courses in "management" through widgets and provide more points by completing the quests, .

In the case of a shopping mall, it is possible to recommend a specific product in the form of a quest by using a purchase list, a shopping cart, and page navigation information instead of simply providing a specific point to a person who purchased the product.

As shown in FIG. 3, in order to extract valid result values in the big data, 'R', which is the most widely used statistical tool in the world, is utilized. A separate node plug-in is required for 'R' to work on the Gemination Server. In this development, big data processing is performed through 'R' using node-plug-in, .

The node-based R plug-in computes each weight according to the statistical conditions entered by the user, extracts the data according to the calculated weight from the raw data, and sends it to the gamepation server.

The user can customize the widget UI created on the web site to which the user is navigating through the user-customized widget creation unit 230 to add a quest UI for real-time communication with the server.

It will be apparent to those skilled in the art that various modifications, substitutions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. will be. Therefore, the embodiments disclosed in the present invention and the accompanying drawings are intended to illustrate and not to limit the technical spirit of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments and the accompanying drawings . The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention. In addition, claims that do not have an explicit citation in the claims may be combined to form an embodiment or included in a new claim by amendment after the application.

Claims (5)

1. A server and a client for implementing a gay provisioning function, the server being a gaming server platform capable of data interworking using an Open API;

   A real-time web socket communication platform for real-time representation of rewards and badges / rewards according to user activity on the web;

   A user-customized widget generator for displaying cumulative user activity information on a navigating screen based on a big data analysis on the mobile or web site being navigated with the most highly matching information;

   A big data processing unit for collecting and analyzing the activity information of the user and comparing and analyzing the user's interest and the service provided by the information provider of the area in which the user is active and matching the best information to the user among the provided information; And

   Providing a mobile communication service capable of attracting a user to obtain useful information through a mobile / web type service site based on the result of the big data analysis;

   Big data-based gay mission services.
2. The method according to claim 1,

   The gaming server platform includes a gaming communication algorithm for efficiently managing a compensation standard, a gaming destination, a point / level, and the like for various actions transmitted from a user, thereby leading to optimal motivation Big data based gay dispatch service.
3. The method according to claim 1,

   Wherein the real-time web socket communication platform defines in detail activities related to a badge, a point, a reward, and a mission, and defines functions and protocols for communication between the server and clients in detail.
4. The method according to claim 1,

   Wherein the user-customized widget generating unit displays accumulated user activity information on a navigating screen on the basis of a big data analysis, wherein the most matching information provided from a mobile or web site being navigated is displayed on a navigating screen. Employment service.
5. The method according to claim 1,

   The gaming service provider may include a user dashboard for allowing a user to view the ranking of the user and his / her acquaintances and a result of a gaming service, and an analysis tool for a service manager for analyzing behavior patterns of users Big data based gay dispatch service featuring.

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