WO2019100574A1

WO2019100574A1 - Blockchain-based task pushing method and device

Info

Publication number: WO2019100574A1
Application number: PCT/CN2018/072998
Authority: WO
Inventors: 李立中
Original assignee: 重庆金窝窝网络科技有限公司; 邹毅华
Priority date: 2017-11-21
Filing date: 2018-01-17
Publication date: 2019-05-31
Also published as: CN107784525A

Abstract

A blockchain-based task pushing method and device. The method comprises: analyzing a user action in a blockchain according to a time sequence to determine online behaviors of a user (S210), the online behaviors of the user comprising user actions associated in the time sequence; and pushing a task to the user according to the online behaviors of the user (S220). According to the method and device, the online behaviors of the user can be analyzed on the basis of the blockchain, and the task is pushed to the user according to the online behaviors of the user, so that the task is pushed more reasonably, the activity of the user on a platform can be improved, and the loyalty of the user is ensured.

Description

Block push-based task pushing method and device

Technical field

The present invention relates to the field of computer technologies, and in particular, to a task chain pushing method and apparatus based on a blockchain.

Background technique

With the continuous development of the Internet, smart devices are increasingly used in people's lives. For businesses, how to capture online users is becoming more and more important. Analysis of user behavior can combine these rules with marketing strategies to identify possible problems in marketing activities and provide a basis for further revision or re-engineering of marketing strategies. Of course, such a definition is considered from the perspective of network marketing management. If for other purposes, there will be other corresponding explanations for website traffic analysis.

Usually the analysis of user behavior is mainly reflected in how the user came to the website; how long it stayed on the website; the number of clicks by the user, and so on. The longer the user stays on the site and the more clicks, the more active the user is. This has led to a large number of online users, and there are clicks, but the zombie users who have not performed effective operations are also counted as active users, which is not conducive to the development of marketing strategies.

Summary of the invention

The embodiment of the invention provides a task chain pushing method and device based on a blockchain, so as to implement a more reasonable push task for the user.

In one aspect, an embodiment of the present invention provides a task chain pushing method based on a blockchain. include:

Determining a user online behavior according to a user action in the blockchain according to a time series analysis, the user online behavior including an associated user action in a time sequence;

Pushing a task for the user according to the online behavior of the user.

Optionally, it also includes:

A reward is issued to the user based on the completion of the task in the blockchain.

Optionally, the reward comprises a token reward or a point reward.

Optionally, it also includes:

The online quality of the user is evaluated according to the online behavior of the user corresponding to the user and the completion status of the task corresponding to the user, and the cardinality of the user is determined.

Optionally, the pushing the task for the user according to the online behavior of the user includes:

Pushing a task for the user according to the online behavior of the user and the online quality of the user.

In another aspect, a blockchain based task pushing device is provided. include:

a determining unit, configured to determine, according to a timing analysis, a user action in the blockchain, determining a user online behavior, where the user online behavior includes an associated user action in a time sequence;

a pushing unit, configured to push a task for the user according to the online behavior of the user.

Optionally, it also includes:

And an issuance unit, configured to issue a reward to the user according to the completion status of the task in the blockchain.

Optionally, the reward comprises a token reward or a point reward.

Optionally, it also includes:

The evaluation unit is configured to evaluate the online quality of the user according to the online behavior of the user corresponding to the user and the completion status of the task corresponding to the user, and determine the cardinality of the user.

Optionally, the pushing unit is configured to push a task for the user according to the online behavior of the user and the base of the online quality of the user.

In another aspect, a computer readable storage medium is provided, comprising computer readable instructions that, when read and executed by a computer, cause the computer to perform the method of any one or more aspects.

The embodiment of the present invention can analyze the online behavior of the user based on the blockchain, and push the task according to the online behavior of the user, so that the task pushing is more reasonable, the user's activity on the platform can be improved, and the user is sticky. Further, determining the cardinality of the user's online quality in combination with the user history data can further improve the rationality of the task push.

DRAWINGS

Figure 1 is a schematic diagram of a scene;

2 is a flowchart of a method for pushing a task based on a blockchain according to an embodiment of the present invention;

FIG. 3 is a schematic structural diagram of a task chain pushing device based on a blockchain according to an embodiment of the present invention.

Detailed ways

The technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the drawings in the embodiments of the present invention. It is a partial embodiment of the invention, and not all of the embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

The embodiment of the invention provides a task chain pushing method and device based on a blockchain. The method is applicable to the application scenario shown in FIG. 1, as shown in FIG. 1, including: one or more clients 101, such as a laptop, a desktop computer, a mobile terminal, etc.; one or more blockchain nodes 102 One or more carrier servers 103 and the like; wherein one or more clients 101 and one or more carrier servers 103 are connected to one or more blockchain nodes 102.

One or more blockchain nodes 102 store a blockchain; client 101 and one or more carrier servers 103 may obtain blockchains from one or more blockchain nodes 102.

The embodiment of the present invention records the user action through the blockchain, and can analyze the data on the blockchain according to the time series, determine the user action, and analyze whether the user belongs to the valid online according to the user action, thereby being more reasonable. Analyze user behavior. Due to the chain data structure of the blockchain and the difficulty of tampering, the recording of user actions is convenient and fast, so that the analysis of user behavior is more accurate, and the user behavior data is updated in time, which can be more reasonable, so as to be based on user behavior. Analysis, faster and more reasonable adjustment of the corresponding operational strategy.

In order to facilitate the understanding of the embodiments of the present invention, the embodiments of the present invention are not to be construed as limited.

FIG. 2 is a flowchart of a method for pushing a task based on a blockchain according to an embodiment of the present invention. The method may be implemented in the scenario shown in FIG. 1. The method may be implemented by a terminal, may be implemented by an operator server, or may be implemented by a terminal and an operator server. As shown in FIG. 2, the method specifically includes:

S210. Determine user online behavior according to user actions in the blockchain according to the timing analysis. The user's online behavior includes user actions associated with the timing.

The user actions when the user is online can be recorded in the blockchain according to the time series.

Among them, the user action includes an action class, an action object, an occurrence time, an action result, and the like.

Action types can include on, off, select or cancel, and the like.

The action object may include an application corresponding to the action, and the application specifically functions and the like. For example, the action object can be a payment option in the shopping class APP.

The result of the action can be the response of the terminal after the user triggers the action. For example, when the action object is a payment option in the e-commerce APP, after the user triggers the action, the payment success interface is displayed, the display network is busy, or the item you purchased is out of stock, and the like.

The user action may be recorded by the terminal in the blockchain, or may be sent by the terminal to the operator server, and recorded by the operator server in the blockchain.

At the time of recording, the user identification, the user action type, the action object, and the action result are recorded in the blockchain according to the occurrence time.

Among them, the user's online behavior can include a variety of, for example, browsing, purchasing, returning, communication with the seller in e-commerce applications, searching in the dating application, adding friends, posting, and paying attention, And other behaviors in other classes of applications.

The user's online behavior may consist of multiple consecutive actions. For example, the payment behavior of the e-commerce APP may require the selection of the item to be paid, the confirmation of the amount to be paid, and the selection of the payment method, password or fingerprint verification.

Therefore, according to the user action recorded in the blockchain, when determining the online behavior of the user according to the user action, the same user is determined according to the action object and the time of occurrence, and the continuous action classification is determined for the user action in the blockchain, and the continuous action classification is determined. Corresponding user online behavior. The results of the online behavior can also be determined, such as payment success, payment failure, and the like.

S220: Push a task for the user according to the online behavior of the user.

The terminal or the operator server can analyze the user's habit according to the frequency of the user's online behavior and the result obtained by the behavior, and push the task according to the user's habit, and the success rate is higher.

For example, according to the online behavior of the user, it is determined that the user is online for a long time, and the online behavior of the user is kept high. At this time, the user may be pushed to relax the related task, for example, the user may be required to walk a certain number of steps, further, combined The user location information and the walking number information can recommend nearby dining and entertainment items for the user to rest.

For another example, it is determined that the user communicates less with other users based on the user's online behavior. The invitation registration task can be recommended to the user, and the user can invite his or her friends to register in the application to increase the communication between the user and the user, and at the same time increase the user's stickiness.

For another example, the frequency with which users browse certain types of goods is very high, but they are not purchased. At this point, it is determined by the user's behavior that the user does have a demand for the product. At this time, the user can be pushed to the task of not promoting the product, and the user can obtain the discount of the product by promoting the product.

Optionally, in S230, a reward is issued to the user according to the completion status of the task in the blockchain.

In order to motivate the user to complete the push task, the user may be given a certain reward when the user completes, for example, a certain amount of platform tokens or points may be issued to the user. Among them, platform tokens or points can be issued based on blockchain technology.

The reward for the user can be implemented by the operator server. The terminal can send the completion of the user task to the operator server, or record the completion of the user task in the blockchain, and the operator server can obtain the blockchain node. The completion of the user task. After determining the completion of the user task, the operator server can record the reward sent to the user in the blockchain.

In another implementation manner of the embodiment of the present invention, the online quality of the user may be evaluated according to the online behavior of the user corresponding to the user and the completion status of the task in the period, and the cardinality of the user may be determined. The cardinality may be a comprehensive evaluation of the credit and activity of the user.

Specifically, the terminal or the operator service can read the blockchain in the blockchain node in a set period, obtain the online behavior of the user corresponding to the user, and complete the completion of the task by the user, and evaluate the online quality of the user, and determine The cardinality of the user, the terminal or the carrier server can record the user's cardinality in the blockchain.

Optionally, when the task is pushed for the user according to the online behavior of the user, the task may be pushed for the user according to the online behavior of the user and the online quality of the user. The higher the user's online quality base, the higher the recommended permissions for users, the greater the feedback, or the more complex tasks.

Specifically, the terminal or the server may push the task for the user based on the base of the online quality recorded in the blockchain and the real-time online behavior of the user. In addition, the base of online quality can also be calculated in real time by the terminal or operator server.

FIG. 3 is a schematic structural diagram of a task chain pushing device based on a blockchain according to an embodiment of the present invention. The device specifically includes:

a determining unit 301, configured to determine, according to a timing analysis, a user action in the blockchain, determining a user online behavior, where the user online behavior includes an associated user action in a time sequence;

The pushing unit 302 is configured to push a task for the user according to the online behavior of the user.

Optionally, it also includes:

The issuing unit 303 is configured to issue a reward to the user according to the completion status of the task in the blockchain.

Optionally, the reward comprises a token reward or a point reward.

Optionally, it also includes:

A person skilled in the art should further appreciate that the elements and algorithm steps of the various examples described in connection with the embodiments disclosed herein can be implemented in electronic hardware, computer software, or a combination of both, in order to clearly illustrate hardware and software. Interchangeability, the composition and steps of the various examples have been generally described in terms of function in the above description. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the solution. A person skilled in the art can use different methods for implementing the described functions for each particular application, but such implementation should not be considered to be beyond the scope of the present invention.

The steps of a method or algorithm described in connection with the embodiments disclosed herein can be implemented in hardware, a software module executed by a processor, or a combination of both. The software module can be placed in random access memory (RAM), memory, read only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, removable disk, CD-ROM, or technical field. Any other form of storage medium known.

The specific embodiments of the present invention have been described in detail with reference to the preferred embodiments of the present invention. All modifications, equivalent substitutions, improvements, etc., made within the scope of the invention are intended to be included within the scope of the invention.

Claims

A task chain pushing method based on a blockchain, comprising:

Determining a user online behavior according to a user action in the blockchain according to a time series analysis, the user online behavior including an associated user action in a time sequence;

Pushing a task for the user according to the online behavior of the user.
The method of claim 1 further comprising:

A reward is issued to the user based on the completion of the task in the blockchain.
The method of claim 2 wherein the reward comprises a token reward or a point reward.
The method of any of claims 1-3, further comprising:

The online quality of the user is evaluated according to the online behavior of the user corresponding to the user and the completion status of the task corresponding to the user, and the cardinality of the user is determined.
The method according to claim 4, wherein the pushing a task for the user according to the online behavior of the user comprises:

Pushing a task for the user according to the online behavior of the user and the online quality of the user.
A task chain pushing device based on a blockchain, comprising:

a determining unit, configured to determine, according to a timing analysis, a user action in the blockchain, determining a user online behavior, where the user online behavior includes an associated user action in a time sequence;

a pushing unit, configured to push a task for the user according to the online behavior of the user.
The device according to claim 6, further comprising:

And an issuance unit, configured to issue a reward to the user according to the completion status of the task in the blockchain.
The apparatus of claim 7, wherein the reward comprises a token reward or a point reward.
The device according to any one of claims 6-8, further comprising:

The evaluation unit is configured to evaluate the online quality of the user according to the online behavior of the user corresponding to the user and the completion status of the task corresponding to the user, and determine the cardinality of the user.
A computer readable storage medium comprising computer readable instructions which, when read and executed by a computer, cause the computer to perform the method of any of claims 1-5.