WO2019052384A1 - 信息展示方法及装置 - Google Patents

信息展示方法及装置 Download PDF

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Publication number
WO2019052384A1
WO2019052384A1 PCT/CN2018/104152 CN2018104152W WO2019052384A1 WO 2019052384 A1 WO2019052384 A1 WO 2019052384A1 CN 2018104152 W CN2018104152 W CN 2018104152W WO 2019052384 A1 WO2019052384 A1 WO 2019052384A1
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WIPO (PCT)
Prior art keywords
interface
interactive
difference information
display
compared
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PCT/CN2018/104152
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English (en)
French (fr)
Inventor
顾佳
Original Assignee
阿里巴巴集团控股有限公司
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Publication of WO2019052384A1 publication Critical patent/WO2019052384A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04842—Selection of displayed objects or displayed text elements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/03—Arrangements for converting the position or the displacement of a member into a coded form
    • G06F3/041—Digitisers, e.g. for touch screens or touch pads, characterised by the transducing means
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range

Definitions

  • One or more embodiments of the present disclosure relate to the field of terminal technologies, and in particular, to an information display method and apparatus.
  • an online interactive platform which enables interaction between different users.
  • some users provide an interaction object as an object provider, and another part of the user can act as an interaction party to initiate an interaction request for the interaction object of interest, and then the object provider and the interaction party respectively satisfy the corresponding object of the interaction object.
  • you interact with the conditions you can complete the interaction.
  • the object provider can provide description information of the interaction object on the platform, so that the interaction party can view the description information to understand the actual situation of each interaction object.
  • the interacting party may be interested in multiple interactive objects at the same time, and the interacting party may separately view the description information corresponding to each interactive object to implement understanding and comparison of multiple interactive objects.
  • one or more embodiments of the present specification provide an information display method and apparatus.
  • an information display method comprising:
  • the difference information of the interactive object compared to other interactive objects is displayed.
  • an information display method including:
  • an interface jump entry corresponding to at least one interaction object selected by the user is displayed, where the interface jump entry includes a comparison function option for the corresponding interaction object;
  • the interaction object corresponding to the triggered comparison function option is marked as the object to be compared;
  • the difference information of the specific object to be compared compared to other objects to be compared is displayed in the description information display interface, and the difference information disappears after the display duration reaches a preset duration.
  • an information display apparatus including:
  • a display unit in the associated interface of the interactive object, displaying difference information of the interactive object compared to other interactive objects.
  • an information display apparatus including:
  • a jump entry display unit in the centralized display interface for the interactive object, displaying an interface jump entry corresponding to the at least one interactive object selected by the user, where the interface jump entry includes a comparison function option for the corresponding interactive object;
  • a marking unit when the comparison function option is triggered, marking the interaction object corresponding to the triggered comparison function option as the object to be compared;
  • a switching unit when receiving a comparison instruction for all objects to be compared, switching to a description information display interface of the specific object to be compared;
  • the difference information display unit displays, in the description information display interface, difference information of the specific object to be compared compared to other objects to be compared, and the difference information disappears after the display duration reaches a preset duration.
  • one or more embodiments of the present specification can quickly and accurately learn the various information by displaying the difference information of the interaction object compared to other interaction objects, so that the user does not need to separately view and compare the description information of each interaction object.
  • the difference information of the interactive objects helps to improve the interaction efficiency.
  • FIG. 1 is a schematic structural diagram of an information display system according to an exemplary embodiment of the present application.
  • FIG. 2 is a flow chart of an information display method of an exemplary embodiment
  • FIG. 3 is a flow chart of another information display method of an exemplary embodiment
  • FIG. 4 is a schematic diagram of an interface of a favorite of an exemplary embodiment
  • FIG. 5 is a schematic diagram of an interface for selecting goods to be compared according to an exemplary embodiment
  • FIG. 6 is a schematic diagram of a description information display interface of an exemplary embodiment
  • 7-8 are schematic diagrams showing the difference information in the description information display interface according to an exemplary embodiment
  • 9-10 are schematic diagrams of a description information display interface corresponding to another item to be compared according to an exemplary embodiment
  • FIG. 11 is a schematic diagram showing a difference information based on a bullet-off form in an exemplary embodiment
  • FIG. 12 is a schematic diagram of displaying difference information based on a fixed position in a suspended form according to an exemplary embodiment
  • FIG. 13 is a schematic structural diagram of an electronic device according to an exemplary embodiment
  • FIG. 14 is a block diagram of an information display apparatus according to an exemplary embodiment
  • FIG. 15 is a block diagram of another information display apparatus provided by an exemplary embodiment.
  • One or more embodiments of the present disclosure can quickly and accurately obtain the difference information of each interaction object by displaying the difference information of the interaction object compared to other interaction objects, so that the user does not need to separately view and compare the description information of each interaction object. Helps improve interaction efficiency.
  • the technical solution of one or more embodiments of the present disclosure may be applied to an electronic device used by a user, for example, the electronic device may include a mobile phone, a PC, a tablet device, a notebook computer, a palmtop computer (PDAs) used by the user. , Personal Digital Assistants), wearable devices (such as smart glasses, smart watches, etc.), etc., this application does not limit this.
  • the electronic device can run a client-side program of an application to implement the information display function of the present application, such as determining difference information, displaying difference information, and the like.
  • FIG. 1 is a schematic structural diagram of an information display system according to an exemplary embodiment of the present application.
  • the system may include a server 11, a network 12, an electronic device 13, and the like.
  • the server 11 may be a physical server including a separate host, or the server 11 may be a virtual server hosted by the host cluster, or the server 11 may be a cloud server. During operation, the server 11 can run a server-side program of an application.
  • the electronic device 13 may include, for example, a mobile phone, a PC, a tablet device, a notebook computer, a PDA (Personal Digital Assistants), a wearable device (such as smart glasses, a smart watch, etc.), etc., and the present application does not limit.
  • the electronic device 13 can collect associated data such as description information of the interactive object, operation data of the user, and the like, and upload the data to the server 11 for the server 11 to implement the function of determining the difference information, thereby implementing the above information. Display function.
  • the network 12 may include a Public Switched Telephone Network (PSTN) and the Internet.
  • PSTN Public Switched Telephone Network
  • FIG. 2 is a flow chart of an information display method of an exemplary embodiment. As shown in FIG. 2, the method may include the following steps:
  • Step 202 determining an interaction object.
  • the single interactive object may be determined as the interactive object when the interface is only related to a single interactive object, such as the detailed presentation interface of the single interactive object.
  • the interface when the interface is related to multiple interaction objects, for example, the interface is a centralized display interface for multiple interaction objects (such as a favorite interface, a shopping cart interface, a search result interface, and an interactive object recommendation interface). And so on, an object that the user pays attention to in the plurality of interactive objects may be determined as the interactive object; the focused object may include one or more interactive objects.
  • interaction objects such as a favorite interface, a shopping cart interface, a search result interface, and an interactive object recommendation interface.
  • the object that the user pays attention to in the multiple interaction objects can be determined in various manners, which is not limited in one or more embodiments of the present specification.
  • the selected object may be regarded as an object of interest by the user according to a user selection operation performed by the user on the plurality of interactive objects; or the object that is focused by the user's line of sight among the plurality of interactive objects may be regarded as the user's attention by capturing the user's line of sight.
  • Object may be regarded as an object of interest by the user according to a user selection operation performed by the user on the plurality of interactive objects; or the object that is focused by the user's line of sight among the plurality of interactive objects may be regarded as the user's attention by capturing the user's line of sight.
  • Step 204 In the association interface of the interaction object, display difference information of the interaction object compared to other interaction objects.
  • the presentation of the difference information may be triggered upon detecting entry into the associated interface. In other embodiments, the presentation of the difference information may also be triggered at other times.
  • the difference information can be understood as information for describing the difference when different interactive objects have differences on the same latitude.
  • the difference between different interactive objects may lead to some advantages and disadvantages of these interactive objects in the dimension.
  • the interactive object A is “seller” and other interactions.
  • the object is "buyers pay postage”
  • the difference information in the "postage” dimension is equivalent to the advantage information of the interactive object A.
  • the difference between different interactive objects may simply be different.
  • different interactive objects use different logistics companies, and there is no difference between good and bad.
  • the difference information may disappear from the associated interface; for example, after detecting the entry of the associated interface, the display of the difference information may be triggered, and The difference information disappears after the preset duration.
  • the difference information may be displayed on a preset display area on the associated interface, that is, the preset display area may be a predetermined and fixed display area on the associated interface; wherein the difference is The information disappears from the preset display area after the display duration reaches the preset duration.
  • the display area of the difference information may be a non-predetermined, dynamic display area, such as may be manually selected, adjusted, or automatically determined from the associated interface by the user.
  • the preset display area may be a smaller area relative to the difference information, so that the difference information is statically displayed in the preset display area until disappearing; or the preset display area may be relative to the difference information. A larger area allows the difference information to be moved in the preset display area based on a preset line or a preset manner until it disappears.
  • the difference information may enter the associated interface from the first location of the associated interface to be displayed in the associated interface; wherein the difference information reaches the pre-determination during the display duration After the duration, the second position of the associated interface disappears.
  • the first position and the second position may be interpreted as two positions within the preset display area in the above embodiment, so that the difference information may be implemented similar to a barrage (similar to a "marquee” form), etc. Way to show.
  • the identification information of the other interactive object when receiving an interface switching instruction for the associated interface, may be displayed; and then, according to the user selecting operation of the identification information, switching to the selected other interactive object
  • the association interface enables the user to switch between the interaction interface corresponding to the interaction object and the corresponding other interaction object according to actual needs.
  • the association interface may include at least one of: a detailed information presentation interface of the interaction object; a centralized presentation interface of the plurality of interaction objects, wherein the interaction object is the plurality of interaction objects One.
  • the difference information may be displayed in the corresponding related display area in the centralized display interface to enhance the visual association between the difference information and the interactive object.
  • the other interaction object may include at least one of the following: an interaction object selected by the user, an interaction object collected by the user, an interaction object marked as a state to be interactive, and the interaction object in a preset dimension.
  • An interactive object that has an associated relationship may include at least one of the following: an interaction object selected by the user, an interaction object collected by the user, an interaction object marked as a state to be interactive, and the interaction object in a preset dimension.
  • the difference information includes at least one of: description information of a preset field of the interaction object, and difference information of the interaction object compared to the other interaction object determined based on a big data analysis result. .
  • FIG. 3 is a flow chart of another method of information presentation of an exemplary embodiment. As shown in FIG. 3, the method may include the following steps:
  • Step 302 In the centralized display interface for the interaction object, display an interface jump entry corresponding to the at least one interaction object selected by the user, where the interface jump entry includes a comparison function option for the corresponding interaction object.
  • the centralized display interface may include: a favorite interface, a shopping cart interface, a search result interface, an interactive object recommendation interface, and the like, and one or more embodiments of the present specification are not limited thereto.
  • Step 304 When the comparison function option is triggered, the interaction object corresponding to the triggered comparison function option is marked as the object to be compared.
  • a comparison trigger flag may be displayed in the centralized display interface, so that the user can issue the following comparison instruction by triggering the comparison trigger flag.
  • the number of objects to be compared may be displayed on the comparison trigger identifier, so that the user can quickly understand the marking status of the interaction object.
  • Step 306 when receiving the comparison instruction for all the objects to be compared, switching to the description information display interface of the specific object to be compared.
  • the specific object to be compared may be any one or more objects to be compared.
  • the object to be compared arranged in the forefront may be used as the specific object to be compared according to the order of the objects to be compared, so as to preferentially switch to the description information display interface corresponding to the specific object to be compared based on the comparison instruction.
  • Step 308 The difference information of the specific object to be compared compared to other objects to be compared is displayed in the description information display interface, and the difference information disappears after the display duration reaches a preset duration.
  • the difference information may be displayed on a preset display area on the description information display interface, that is, the preset display area may be a predetermined and fixed display area on the description information display interface; The difference information disappears from the preset display area after the display duration reaches the preset duration.
  • the display area of the difference information may be a non-predetermined, dynamic display area, such as may be manually selected, adjusted, or automatically determined from the description information display interface.
  • the preset display area may be a smaller area relative to the difference information, so that the difference information is statically displayed in the preset display area until disappearing; or the preset display area may be relative to the difference information. A larger area allows the difference information to be moved in the preset display area based on a preset line or a preset manner until it disappears.
  • the difference information may enter the associated interface from the first location of the description information display interface to be displayed in the description information display interface; wherein the difference information is in the display duration After the preset duration is reached, the second position of the description information display interface disappears.
  • the first position and the second position may be interpreted as two positions within the preset display area in the above embodiment, so that the difference information may be implemented similar to a barrage (similar to a "marquee” form), etc. Way to show.
  • the identification information of the other interaction object when receiving an interface switching instruction for the description information presentation interface, the identification information of the other interaction object may be displayed; and then, according to the user selecting operation of the identification information, switching to the selected other
  • the description information display interface of the interaction object enables the user to switch between the description information display interface corresponding to the interaction object and the corresponding other interaction object according to actual needs.
  • an online interactive platform is taken as an example to explain the technical solution of one or more embodiments of the present specification.
  • the online interactive platform is applied to the online trading scenario, so that the seller as the object provider can provide the goods as the interactive object, and configure the goods detail interface corresponding to the goods on the online interactive platform, so as to be an interactive party.
  • buyers can view the product details interface and product description information of each product.
  • the online interactive platform can provide the user with a collection function for the goods, so that the user can view the collected items in the favorite interface 400 as shown in FIG. 4, so that the user can perform viewing or other operations on the goods.
  • the collected goods can be displayed in a list manner as shown in FIG. 4.
  • the related information of the goods A can be displayed in the corresponding goods display area 401, and other goods B, goods C, etc.
  • the related information can also be displayed in the corresponding product display area in the favorites interface 400, which will not be described here.
  • the item display area 401 corresponding to the item A can be used as an interface jump entry corresponding to the item A in addition to the price for displaying the price of the item A, that is, when a user trigger operation for the item display area 401 is detected.
  • the bookmark interface 400 provides the user with a quick view of the collected goods without the user. Search for related items by searching or other means.
  • a comparison function option 402 may be included in the item display area 401 corresponding to the item A.
  • the comparison trigger indicator may adopt the “ratio” option shown in FIG. 4 for comparing the item A with other items.
  • the user selects the goods that he wants to purchase; in addition to the goods A, the goods display area corresponding to other goods in the favorite interface 400 may also include a "ratio" option for the user to trigger.
  • FIG. 5 is a schematic diagram of an interface for selecting items to be compared according to an exemplary embodiment.
  • the comparison function option 402 corresponding to the item A when the comparison function option 402 corresponding to the item A is triggered, the display content thereof can be switched from the "specific product” shown in FIG. 4 to the "already basket” shown in FIG. 5, so that the user can recognize the content.
  • both the goods A and the goods D correspond to "already in the basket", indicating that the goods A and D are marked as items to be compared, and the other items B, Goods C, goods E, etc. all correspond to "specific goods", indicating that goods B, goods C, goods E, etc. are not marked as goods to be compared.
  • the comparison trigger indicator 403 shown in FIG. 5 may be displayed in the bookmark interface 400.
  • the content displayed on the comparison trigger indicator 403 may be the ratio shown in FIG. "Basket” or any other content.
  • the number 404 of the goods to be compared can be displayed in the vicinity of the comparison trigger flag 403.
  • the number shown in FIG. 5 is 3, indicating that the comparison function options corresponding to the goods A, D, and another are triggered, so that there are 3 waiting Compare the goods.
  • FIG. 6 is a schematic diagram of a description information display interface of an exemplary embodiment.
  • the bookmark interface 400 may jump to the description information display interface corresponding to any item to be compared, for example, FIG. 6 is the description information corresponding to the item A.
  • the interface 600 is displayed. Since the order of the goods A in the favorites interface 400 is more advanced than the other items to be compared, the description information display interface 600 corresponding to the display item A can be determined according to the arrangement order; of course, other items can be followed.
  • the method determines a certain item to be compared to display a corresponding description information display interface, and one or more embodiments of the present specification do not limit the same.
  • the description information display interface 600 may further include several sub-pages, such as an "item” sub-page, a “details” sub-page, a “consultant” sub-page, and the like.
  • the description information display interface 600 may default to displaying the "items" sub-page shown in FIG. 6, and the user may switch to the "details” sub-page by selecting the "details” option 602, or switch to other sub-pages through other options, You can return to the "Commodities" subpage from other subpages by selecting the "Products” option 601.
  • the "product" sub-page is used to display at least a part of the description information of the item A.
  • the "item” sub-page may include a text display area 603A and a picture display area 603B, and the text display area 603A is used to display the Descriptive information such as the name and price of the item A, the picture display area 603B is used to display a preview of the item A, and the like.
  • FIG. 7-8 are schematic diagrams showing the difference information in the description information presentation interface, according to an exemplary embodiment.
  • the difference information 604 of the item A relative to the other items to be compared may be displayed on the description information display interface 600, so that the user You don't need to separately view and compare the items to be compared, you can quickly understand the advantages of the goods A, so that users can quickly determine the goods they need to purchase, which helps to improve the purchasing efficiency of users.
  • the difference information 604 can be displayed in the text display area 603A in the "Commodities" sub-page.
  • the text display area 603A may include a first position D1 at the bottom and a second position D2 at the top such that the difference information 604 of the item A may enter the description information display interface 600 from the first position D1 and be within the text display area 603A. Moving downwards and upwards, finally removing the description information display interface 600 from the second position D2, thereby automatically disappearing; for example, taking "this is the cheapest item in the basket", for example, the difference information is shown in Fig. 7.
  • the middle position is located at the lower middle of the text display area 603A, and as the difference information moves upward, the upper half of the difference information has been moved out of the text display area 603A at the second position D2 in FIG. Since the difference information 604 can help the user to quickly understand the advantages of the item A relative to other items to be compared, the display process of the difference information 604 can be automatically started and automatically ended, such as in the embodiment shown in FIGS. 7-8.
  • the first position D1 appears and disappears from the second position D2, so that the display of the difference information 604 is very lightweight, and the difference information 604 can be reduced as much as possible during the process of the user viewing the description information display interface 600 corresponding to the item A. User-induced interference.
  • the display duration of the difference information 604 in the description information display interface 600 can be controlled to conform to the predefined pre-preparation. Set the duration.
  • the item A when it is detected that the other interface (such as the favorite interface 400) is switched to the description information display interface 600 corresponding to the item A, the item A can be triggered to be compared with other items to be compared.
  • the display of the difference information 604 of the product of course, the difference information 604 may also be triggered to be displayed in other situations, and one or more embodiments of the present specification are not limited thereto.
  • FIG. 9-10 are schematic diagrams of a description information display interface corresponding to another item to be compared, according to an exemplary embodiment.
  • the touch slide can be performed along the preset track 605 on the description information display interface 600.
  • the item selection window 1000 as shown in FIG. 10 can be called up.
  • the preset trajectory 605 described above may include a left-to-right touch sliding trajectory formed from the left edge of the description information display interface 600, although one or more embodiments of the present specification are not limited thereto.
  • the item selection window 1000 may be a temporary window suspended above the description information display interface 600.
  • the item selection window 1000 may display preview information corresponding to three items to be compared, such as the shipment A and the item D, such as Corresponding to the preview thumbnail 1001 of the item A, the preview thumbnail 1002 corresponding to the item D, the preview thumbnail 1003 corresponding to another item to be compared, and the like, the user can quickly select the preview information corresponding to the item to be compared. Switch to the description information display interface corresponding to the selected item to be compared.
  • the difference information may be displayed in other manners in the description information display interface of the corresponding product, and one or more embodiments of the present specification are not limited thereto.
  • FIG. 11 is a schematic diagram of displaying difference information based on a bullet-off form in an exemplary embodiment.
  • the picture display area 603B may include the third position D3 at the right edge and At the fourth position D4 at the left edge, the difference information 604 corresponding to the item A may sequentially enter the picture display area 603B from the third position D3, and automatically move horizontally from right to left, and then remove the position from the fourth position D4.
  • the picture display area 603B disappears from the description information display interface 600.
  • the display duration of the difference information 604 in the description information display interface 600 can be controlled to conform to the predefined pre-predetermined Set the duration.
  • FIG. 12 is a schematic diagram of a difference position based on a fixed position display difference information according to an exemplary embodiment.
  • the description information display interface 600 corresponding to the item A is still taken as an example; as shown in FIG. 12, in the "product" sub-page of the description information display interface 600, the text display area 603A may include the fifth position D5, and the difference corresponding to the item A Information 604 can be displayed at the fifth location D5, and the difference information 604 can be hovered over other textual information within the text display area 603A for viewing by the user.
  • Each piece of difference information may appear and be displayed at the fifth position D5 in turn, and disappear from the fifth position D5 after the display duration reaches the preset time length; then, other difference information may continue to be displayed at the fifth position D5 until Complete the display of all the difference information.
  • the difference information 604 may also be lightly displayed by other means.
  • the difference information 604 enters the description information display interface 600 from the top of the description information display interface 600, and is in advance. The time length is returned to the top of the description information display interface 600 and moved out, or the difference information 604 is entered from the bottom of the description information display interface 600 to the description information display interface 600, and returns to the description information display interface 600 after the preset time length. Bottom and move out, etc., not listed here.
  • the difference information 604 corresponding to the item A is taken as an example, and the difference information 604 may exist in multiple sources.
  • the difference information 604 may be derived from a big data analysis of the related data of the goods A and other items to be compared, and the difference information 604 may also be derived from the description information of the preset dimension of the item A (eg, the preset dimension may be The price dimension, the preferential information dimension, the logistics information dimension, the evaluation information dimension, etc., one or more embodiments of the present specification are not limited thereto, etc., and are not described herein again.
  • the interference of the difference information on the browsing process of the user may be reduced. Impact, which helps users achieve an easier and more efficient online interaction process through lightweight information display.
  • FIG. 13 is a schematic structural diagram of an electronic device according to an exemplary embodiment.
  • the electronic device includes a processor 1302, an internal bus 1304, a network interface 1306, a memory 1308, and a non-volatile memory 1310, and of course may also include hardware required for other services.
  • the processor 1302 reads the corresponding computer program from the non-volatile memory 1310 into the memory 1308 and then operates to form an information display device on a logical level.
  • one or more embodiments of the present specification do not exclude other implementation manners, such as a logic device or a combination of software and hardware, etc., that is, the execution body of the following processing flow is not limited to each.
  • a logical unit which can also be a hardware or logic device.
  • the information display apparatus may include:
  • the displaying unit 1402 displays, in the associated interface of the interactive object, difference information of the interactive object compared to other interactive objects.
  • the determining unit 1401 determines the interaction object by using at least one of the following manners:
  • an object that the user pays attention to in the plurality of interactive objects is determined as the interactive object.
  • the display unit 1402 is specifically configured to:
  • the presentation of the difference information is triggered.
  • the difference information disappears from the associated interface.
  • the display unit 1402 is specifically configured to:
  • the difference information is displayed on a preset display area on the associated interface
  • the difference information disappears from the preset display area after the display duration reaches the preset duration.
  • the display unit 1402 is specifically configured to:
  • the difference information enters the associated interface from a first location of the associated interface to be displayed in the associated interface;
  • the difference information disappears from the second position of the associated interface after the display duration reaches the preset duration.
  • it also includes:
  • the switching unit 1404 switches to the associated interface of the selected other interactive objects according to the user's selection operation of the identification information.
  • the association interface includes at least one of the following:
  • a centralized presentation interface for a plurality of interactive objects wherein the interactive object is one of the plurality of interactive objects.
  • the other interaction object includes at least one of the following:
  • the interaction object selected by the user the interaction object collected by the user, the interaction object marked as the interaction state by the user, and the interaction object having the association relationship with the interaction object in the preset dimension.
  • the difference information includes at least one of the following:
  • the information display apparatus may include:
  • the jump entry display unit 1501 displays, in the centralized display interface for the interactive object, an interface jump entry corresponding to the at least one interactive object selected by the user, where the interface jump entry includes a comparison function option for the corresponding interactive object;
  • the marking unit 1502 when the comparison function option is triggered, mark the interaction object corresponding to the triggered comparison function option as the object to be compared;
  • the switching unit 1503 when receiving the comparison instruction for all the objects to be compared, switching to the description information display interface of the specific object to be compared;
  • the difference information display unit 1504 displays, in the description information display interface, difference information of the specific object to be compared compared to other objects to be compared, and the difference information disappears after the display duration reaches a preset duration.
  • the centralized display interface includes at least one of the following: a favorite interface, a shopping cart interface, a search result interface, and an interactive object recommendation interface.
  • the system, device, module or unit illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product having a certain function.
  • a typical implementation device is a computer, and the specific form of the computer may be a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email transceiver, and a game control.
  • a computer includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
  • processors CPUs
  • input/output interfaces network interfaces
  • memory volatile and non-volatile memory
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information storage can be implemented by any method or technology.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory.
  • PRAM phase change memory
  • SRAM static random access memory
  • DRAM dynamic random access memory
  • RAM random access memory
  • ROM read only memory
  • EEPROM electrically erasable programmable read only memory
  • flash memory or other memory technology
  • compact disk read only memory CD-ROM
  • DVD digital versatile disk
  • Magnetic cassette tape disk storage
  • quantum memory graphene-based storage media or other magnetic storage devices or any other non-transporting media
  • computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.
  • first, second, third, etc. may be used to describe various information in one or more embodiments of the specification, the information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other.
  • the first information may also be referred to as the second information without departing from the scope of one or more embodiments of the present disclosure.
  • the second information may also be referred to as the first information.
  • the word "if” as used herein may be interpreted as "when” or "when” or "in response to determination.”

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Abstract

提供了一种信息展示方法及装置，该方法可以包括：确定交互对象（202）；在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息（204）。

Description

信息展示方法及装置
本申请要求2017年09月15日递交的申请号为201710834306.0、发明名称为“信息展示方法及装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本说明书一个或多个实施例涉及终端技术领域，尤其涉及一种信息展示方法及装置。
背景技术
在相关技术中，提供了线上交互平台，该平台可供不同用户之间实现交互。在交互过程中，部分用户作为对象提供方而提供交互对象，而另一部分用户可以作为交互方而针对感兴趣的交互对象发起交互请求，那么当对象提供方、交互方分别满足该交互对象对应的交互条件时，即可完成交互。
对象提供方可以在该平台上提供交互对象的描述信息，使得交互方通过查看该描述信息，以了解各个交互对象的实际情况。在一些情况下，交互方可能同时对多个交互对象感兴趣，那么交互方可以分别查看每个交互对象对应的描述信息，以实现对多个交互对象的了解和比较。
发明内容
有鉴于此，本说明书一个或多个实施例提供一种信息展示方法及装置。
为实现上述目的，本说明书一个或多个实施例提供技术方案如下：
根据本说明书一个或多个实施例的第一方面，提出了一种信息展示方法，包括：
确定交互对象；
在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息。
根据本说明书一个或多个实施例的第二方面，提出了一种信息展示方法，包括：
在针对交互对象的集中展示界面中，展示用户选取的至少一个交互对象对应的界面跳转入口，所述界面跳转入口包含针对相应交互对象的比较功能选项；
当所述比较功能选项被触发时，将被触发的比较功能选项对应的交互对象标记为待比较对象；
当接收到针对所有待比较对象的比较指令时，切换至特定待比较对象的描述信息展示界面；
在所述描述信息展示界面中展示所述特定待比较对象相比于其他待比较对象的差异信息，所述差异信息在展示时长达到预设时长后消失。
根据本说明书一个或多个实施例的第三方面，提出了一种信息展示装置，包括：
确定单元，确定交互对象；
展示单元，在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息。
根据本说明书一个或多个实施例的第四方面，提出了一种信息展示装置，包括：
跳转入口展示单元，在针对交互对象的集中展示界面中，展示用户选取的至少一个交互对象对应的界面跳转入口，所述界面跳转入口包含针对相应交互对象的比较功能选项；
标记单元，当所述比较功能选项被触发时，将被触发的比较功能选项对应的交互对象标记为待比较对象；
切换单元，当接收到针对所有待比较对象的比较指令时，切换至特定待比较对象的描述信息展示界面；
差异信息展示单元，在所述描述信息展示界面中展示所述特定待比较对象相比于其他待比较对象的差异信息，所述差异信息在展示时长达到预设时长后消失。
由以上技术方案可见，本说明书一个或多个实施例通过展示交互对象相比于其他交互对象的差异信息，使得用户无需分别查看和比较各个交互对象的描述信息，即可快速、准确地获知各个交互对象的差异信息，有助于提升交互效率。
附图说明
图1是本申请一示例性实施例提供的一种信息展示系统的架构示意图；
图2是一示例性实施例的一种信息展示方法的流程图；
图3是一示例性实施例的另一种信息展示方法的流程图；
图4是一示例性实施例的一种收藏夹的界面示意图；
图5是一示例性实施例的一种选取待比较货品的界面示意图；
图6是一示例性实施例的一种描述信息展示界面的示意图；
图7-图8是一示例性实施例的一种在描述信息展示界面中展示差异信息的示意图；
图9-图10是一示例性实施例的一种切换至其他待比较货品对应的描述信息展示界面的示意图；
图11是一示例性实施例的一种基于弹幕形式展示差异信息的示意图；
图12是一示例性实施例的一种基于固定位置的悬浮形式展示差异信息的示意图；
图13是一示例性实施例提供的一种电子设备的结构示意图；
图14是一示例性实施例提供的一种信息展示装置的框图；
图15是一示例性实施例提供的另一种信息展示装置的框图。
具体实施方式
这里将详细地对示例性实施例进行说明，其示例表示在附图中。下面的描述涉及附图时，除非另有表示，不同附图中的相同数字表示相同或相似的要素。以下示例性实施例中所描述的实施方式并不代表与本说明书一个或多个实施例相一致的所有实施方式。相反，它们仅是与如所附权利要求书中所详述的、本说明书一个或多个实施例的一些方面相一致的装置和方法的例子。
本说明书一个或多个实施例通过展示交互对象相比于其他交互对象的差异信息，使得用户无需分别查看和比较各个交互对象的描述信息，即可快速、准确地获知各个交互对象的差异信息，有助于提升交互效率。
在一实施例中，本说明书一个或多个实施例的技术方案可以应用于用户使用的电子设备上，比如该电子设备可以包括用户使用的手机、PC、平板设备、笔记本电脑、掌上电脑(PDAs，Personal Digital Assistants)、可穿戴设备(如智能眼镜、智能手表等)等，本申请并不对此进行限制。在运行过程中，该电子设备可以运行某一应用的客户端侧的程序，以实现本申请的信息展示功能，比如确定差异信息、展示差异信息等。
在另一实施例中，本说明书一个或多个实施例的技术方案可以由服务器与用户使用的电子设备相配合而实现，服务器可以确定交互对象对应的差异信息，并将需要展示的差异信息发送至电子设备上以供用户查看。比如图1是本申请一示例性实施例提供的一种信息展示系统的架构示意图，该系统可以包括服务器11、网络12、电子设备13等。
服务器11可以为包含一独立主机的物理服务器，或者该服务器11可以为主机集群承载的虚拟服务器，或者该服务器11可以为云服务器。在运行过程中，服务器11可以运行某一应用的服务器侧的程序。
电子设备13可以包括诸如下述类型：手机、PC、平板设备、笔记本电脑、掌上电脑(PDAs，Personal Digital Assistants)、可穿戴设备(如智能眼镜、智能手表等)等，本申请并不对此进行限制。在运行过程中，该电子设备13可以采集交互对象的描述信息 等关联数据、用户的操作数据等，并上传至服务器11，以供服务器11据此实现确定差异信息等功能，从而实现上述的信息展示功能。
而对于服务器11与电子设备13之间进行交互的网络12，可以包括多种类型的有线或无线网络。在一实施例中，该网络12可以包括公共交换电话网络(Public Switched Telephone Network，PSTN)和因特网。
为实现进一步说明，提供本说明书的下列实施例：
图2是一示例性实施例的一种信息展示方法的流程图。如图2所示，该方法可以包括以下步骤：
步骤202，确定交互对象。
在一实施例中，当所处界面仅与单个交互对象相关时，比如该所处界面为该单个交互对象的详情展示界面，可以将所述单个交互对象确定为所述交互对象。
在一实施例中，当所处界面与多个交互对象相关时，比如该所处界面为针对多个交互对象的集中展示界面(如收藏夹界面、购物车界面、搜索结果界面、交互对象推荐界面等)，可以确定用户在所述多个交互对象中关注的对象，以作为所述交互对象；该关注的对象可以包括一个或多个交互对象。
其中，可以通过多种方式确定用户在多个交互对象中关注的对象，本说明书一个或多个实施例中并不对此进行限制。例如，可以根据用户对多个交互对象实施的用户选择操作，将被选中的对象作为用户关注的对象；或者，可以通过捕捉用户视线，将多个交互对象中被用户视线聚焦的对象作为用户关注的对象。
步骤204，在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息。
在一实施例中，可以在检测到进入所述关联界面时，触发对所述差异信息的展示。而在其他实施例中，也可以在其他时刻触发对差异信息的展示。
在一实施例中，差异信息可以理解为：当不同的交互对象在同一纬度上存在区别时，用于描述该区别的信息。在一些情况下，不同交互对象之间的区别，可能导致这些交互对象在该维度上存在一定的优劣之分，比如在“邮费”维度上，交互对象A为“卖家包邮”、其他交互对象为“买家支付邮费”，则在“邮费”维度上的差异信息相当于该交互对象A的优势信息。在一些情况下，不同交互对象之间的区别，可能只是单纯地存在差异，比如在“物流”维度上，不同的交互对象采用不同的物流公司、并不存在优劣之分。
在一实施例中，所述差异信息的展示时长达到预设时长后，所述差异信息可以从所述关联界面消失；例如，可以在检测到进入关联界面后，触发对差异信息的展示，并在预设时长后使得该差异信息消失。通过对差异信息的展示时长加以控制，一方面可以确保用户能够查看到该差异信息，另一方面可以尽可能地降低对用户查看该关联界面中的其他展示内容的影响，实现对差异信息的轻量化展示。
在一实施例中，所述差异信息可以被展示于所述关联界面上的预设展示区域，即该预设展示区域可以为关联界面上预先确定的、固定的展示区域；其中，所述差异信息在所述展示时长达到所述预设时长后从所述预设展示区域中消失。在其他实施例中，差异信息的展示区域可以为非预先确定的、动态的展示区域，比如可以由用户手动选择、调整，或者自动从关联界面上确定。例如，预设展示区域可以为相对于差异信息而言较小的区域，使得差异信息静态的展示于该预设展示区域内，直至消失；或者，预设展示区域可以为相对于差异信息而言较大的区域，使得差异信息可以在该预设展示区域内基于预设线路或预设方式进行移动，直至消失。
在一实施例中，所述差异信息可以从所述关联界面的第一位置进入所述关联界面，以展示于所述关联界面中；其中，所述差异信息在所述展示时长达到所述预设时长后从所述关联界面的第二位置消失。在一些情况下，第一位置和第二位置可以解释为上述实施例中的预设展示区域内的两个位置，使得差异信息可以实现类似于弹幕(类似于“跑马灯”的形式)等方式进行展示。
在一实施例中，当接收到针对所述关联界面的界面切换指令时，可以展示所述其他交互对象的标识信息；然后，根据用户对标识信息的选取操作，切换至被选取的其他交互对象的关联界面，使得用户可以根据实际需求，在上述交互对象与相应的其他交互对象分别对应的关联界面之间实现切换。
在一实施例中，所述关联界面可以包括以下至少之一：所述交互对象的详情信息展示界面；对多个交互对象的集中展示界面，其中所述交互对象为所述多个交互对象之一。其中，当关联界面为集中展示界面时，差异信息可以被展示于该交互对象在该集中展示界面中对应的关联展示区域内，以增强该差异信息与该交互对象在视觉上的关联性。
在一实施例中，所述其他交互对象可以包括以下至少之一：用户选取的交互对象、用户收藏的交互对象、用户标记为待交互状态的交互对象、在预设维度上与所述交互对象存在关联关系的交互对象。
在一实施例中，所述差异信息包括以下至少之一：所述交互对象的预设字段的描述 信息、基于大数据分析结果确定的所述交互对象相比于所述其他交互对象的差异信息。
图3是一示例性实施例的另一种信息展示方法的流程图。如图3所示，该方法可以包括以下步骤：
步骤302，在针对交互对象的集中展示界面中，展示用户选取的至少一个交互对象对应的界面跳转入口，所述界面跳转入口包含针对相应交互对象的比较功能选项。
在一实施例中，所述集中展示界面可以包括：收藏夹界面、购物车界面、搜索结果界面、交互对象推荐界面等，本说明书一个或多个实施例并不对此进行限制。
步骤304，当所述比较功能选项被触发时，将被触发的比较功能选项对应的交互对象标记为待比较对象。
在一实施例中，当存在至少一个待比较对象时，可以在集中展示界面中展示一比较触发标识，使得用户可以通过触发该比较触发标识，发出下述的比较指令。
在一实施例中，可以在比较触发标识上展示出待比较对象的数量，以便于用户快速了解自己对交互对象的标记情况。
步骤306，当接收到针对所有待比较对象的比较指令时，切换至特定待比较对象的描述信息展示界面。
在一实施例中，特定待比较对象可以为任意一个或多个待比较对象。例如，可以按照所有待比较对象之间的排列顺序，将排列在最前方的待比较对象作为该特定待比较对象，从而基于比较指令而优先切换至该特定待比较对象对应的描述信息展示界面。
步骤308，在所述描述信息展示界面中展示所述特定待比较对象相比于其他待比较对象的差异信息，所述差异信息在展示时长达到预设时长后消失。
在一实施例中，所述差异信息可以被展示于所述描述信息展示界面上的预设展示区域，即该预设展示区域可以为描述信息展示界面上预先确定的、固定的展示区域；其中，所述差异信息在所述展示时长达到所述预设时长后从所述预设展示区域中消失。在其他实施例中，差异信息的展示区域可以为非预先确定的、动态的展示区域，比如可以由用户手动选择、调整，或者自动从描述信息展示界面上确定。例如，预设展示区域可以为相对于差异信息而言较小的区域，使得差异信息静态的展示于该预设展示区域内，直至消失；或者，预设展示区域可以为相对于差异信息而言较大的区域，使得差异信息可以在该预设展示区域内基于预设线路或预设方式进行移动，直至消失。
在一实施例中，所述差异信息可以从所述描述信息展示界面的第一位置进入所述关联界面，以展示于所述描述信息展示界面中；其中，所述差异信息在所述展示时长达到 所述预设时长后从所述描述信息展示界面的第二位置消失。在一些情况下，第一位置和第二位置可以解释为上述实施例中的预设展示区域内的两个位置，使得差异信息可以实现类似于弹幕(类似于“跑马灯”的形式)等方式进行展示。
在一实施例中，当接收到针对所述描述信息展示界面的界面切换指令时，可以展示所述其他交互对象的标识信息；然后，根据用户对标识信息的选取操作，切换至被选取的其他交互对象的描述信息展示界面，使得用户可以根据实际需求，在上述交互对象与相应的其他交互对象分别对应的描述信息展示界面之间实现切换。
为了便于理解，以线上交互平台为例，通过对本说明书一个或多个实施例的技术方案进行说明。假定线上交互平台被应用于线上交易场景中，使得卖家作为对象提供方，可以提供作为交互对象的货品，并在线上交互平台上配置该货品对应的货品详情界面，以便于作为交互方的买家在浏览该线上交互平台时，可以查看各个货品的货品详情界面以及货品描述信息等界面内容。
图4是一示例性实施例的一种收藏夹的界面示意图。线上交互平台可以向用户提供针对货品的收藏功能，使得用户可以在如图4所示的收藏夹界面400中查看已收藏的货品，以便于用户对这些货品实施查看或其他操作。在收藏夹界面400中，可以采用如图4所示的列表方式对已收藏的货品进行展示，比如货品A的相关信息可以展示于相应的货品展示区域401内，其他的货品B、货品C等的相关信息也可以展示于收藏夹界面400中对应的货品展示区域，此处不再一一赘述。
以货品A为例。货品A对应的货品展示区域401除了用于展示该货品A的价格等相关信息之外，还可以作为该货品A对应的界面跳转入口，即当检测到针对该货品展示区域401的用户触发操作时，可以跳转至该货品A对应的描述信息展示界面(比如图6所示的描述信息展示界面600等)，使得收藏夹界面400为用户提供了对已收藏货品的快速浏览，而无需用户通过搜索或其他方式来查找相关货品。
在货品A对应的货品展示区域401中，可以包括比较功能选项402，譬如该比较触发标识可以采用图4所示的“比货”选项，以用于将该货品A与其他货品进行对比，便于用户从中选取希望购买的货品；除了货品A之外，收藏夹界面400中的其他货品对应的货品展示区域内也可以包含“比货”选项，以供用户触发。
图5是一示例性实施例的一种选取待比较货品的界面示意图。如图5所示，当货品A对应的比较功能选项402被触发时，其展示内容可由图4所示的“比货”切换为图5所示的“已入篮”，以便于用户进行识别和区分；例如，在图5所示的收藏夹界面400 中，货品A、货品D均对应于“已入篮”，表明货品A和货品D被标记为待比较货品，而其他的货品B、货品C、货品E等均对应于“比货”，表明货品B、货品C、货品E等并未被标记为待比较货品。
当至少一个货品对应的比较功能选项被触发时，收藏夹界面400中可以展示出图5所示的比较触发标识403，比如该比较触发标识403上展示的内容可以为图5所示的“比货篮”或其他任意内容。在比较触发标识403附近可以展示出待比较货品的数量404，比如图5中展示的数字为3，表明货品A、货品D和另一货品对应的比较功能选项被触发，因而共存在3个待比较货品。
图6是一示例性实施例的一种描述信息展示界面的示意图。当检测到针对图5所示的比较触发标识403的用户触发操作时，可以由收藏夹界面400跳转至任一待比较货品对应的描述信息展示界面，比如图6为货品A对应的描述信息展示界面600。由于货品A在收藏夹界面400中的排列顺序相比于其他待比较货品而言更加靠前，因而可以按照该排列顺序确定为展示货品A对应的描述信息展示界面600；当然，还可以按照其他方式确定出某一待比较货品，以展示出相应的描述信息展示界面，本说明书一个或多个实施例并不对此进行限制。
以描述信息展示界面600为例，该描述信息展示界面600可以进一步包括若干子页面，比如“商品”子页面、“详情”子页面、“参谋”子页面等。描述信息展示界面600可以默认为展示出图6所示的“商品”子页面，而用户可以通过选取“详情”选项602切换至“详情”子页面，或者通过其他选项切换至其他子页面，也可以从其他子页面通过选取“商品”选项601返回至“商品”子页面。
如图6所示，“商品”子页面用于展示货品A的至少一部分描述信息，比如该“商品”子页面可以包括文字展示区域603A和图片展示区域603B，该文字展示区域603A用于展示该货品A的名称、价格等描述信息，该图片会展示区域603B用于展示该货品A的预览图等。
图7-图8是一示例性实施例的一种在描述信息展示界面中展示差异信息的示意图。如图7-图8所示，在切换至货品A对应的描述信息展示界面600后，可以在该描述信息展示界面600上示出货品A相对于其他的待比较货品的差异信息604，使得用户无需分别查看和比较各个待比较货品，即可快速了解该货品A的优势状况，以便于用户快速确定所需购买的货品，有助于提升用户的购买效率。
在图7-图8所示的实施例中，差异信息604可以展示于“商品”子页面中的文字展 示区域603A。文字展示区域603A可以包括底部的第一位置D1和顶部的第二位置D2，使得该货品A的差异信息604可以从第一位置D1进入该描述信息展示界面600，并在文字展示区域603A内从下向上移动，最后从第二位置D2处移出该描述信息展示界面600，从而自动消失；例如，以“这是比货篮中最便宜的货哦～”为例，该条差异信息在图7中位于文字展示区域603A的中下方位置，并随着该条差异信息向上移动，在图8中该条差异信息的上半部分已经在第二位置D2处移出文字展示区域603A。由于差异信息604可以帮助用户快速了解货品A相对于其他待比较货品的优势，并且对差异信息604的展示过程可以自动开始、自动结束，比如在图7-图8所示的实施例中自动由第一位置D1出现、由第二位置D2消失，使得该差异信息604的展示十分轻量化，可以在用户查看货品A对应的描述信息展示界面600的过程中，尽可能地降低该差异信息604对用户造成的干扰。通过控制第一位置D1与第二位置D2之间的间隔距离、差异信息604的移动速度等，可以控制差异信息604在描述信息展示界面600中的展示时长，以使其符合于预定义的预设时长。
在图7-图8所示的实施例中，当检测到由其他界面(如收藏夹界面400)切换至货品A对应的描述信息展示界面600时，可以触发对该货品A相对于其他待比较货品的差异信息604的展示；当然，该差异信息604也可以在其他情况下被触发展示，本说明书一个或多个实施例并不对此进行限制。
在图7-图8所示的实施例中，货品A存在四条差异信息604；在其他实施例中，货品A可以存在更少或更多数量的差异信息，本说明书一个或多个实施例并不对此进行限制。
图9-图10是一示例性实施例的一种切换至其他待比较货品对应的描述信息展示界面的示意图。如图9所示，当用户希望由货品A对应的描述信息展示界面600切换至其他待比较货品对应的描述信息展示界面时，可以在描述信息展示界面600上沿预设轨迹605实施触摸滑动，即可唤出如图10所示的货品选择窗口1000。例如，上述的预设轨迹605可以包括从描述信息展示界面600的左侧边沿处形成的从左向右的触摸滑动轨迹，当然本说明书一个或多个实施例并不对此进行限制。
如图10所示，货品选择窗口1000可以为悬浮于描述信息展示界面600上方的临时窗口，该货品选择窗口1000内可以展示出货品A、货品D等三个待比较货品对应的预览信息，比如对应于货品A的预览缩略图1001、对应于货品D的预览缩略图1002、对应于另一待比较货品的预览缩略图1003等，用户可以通过选取某一待比较货品对应的预 览信息，以快速切换至被选取的待比较货品对应的描述信息展示界面。
除了图7-图8所示的实施例之外，差异信息还可以采用其他方式展示于相应货品的描述信息展示界面中，本说明书一个或多个实施例并不对此进行限制。下面对差异信息的其他展示方式进行举例说明：
图11是一示例性实施例的一种基于弹幕形式展示差异信息的示意图。仍以货品A对应的描述信息展示界面600为例；如图11所示，在描述信息展示界面600的“商品”子页面中，图片展示区域603B可以包括右侧边沿处的第三位置D3和左侧边沿处的第四位置D4，货品A对应的差异信息604可以依次从第三位置D3处进入该图片展示区域603B，并自动从右向左水平移动，然后从第四位置D4处移出该图片展示区域603B，从而消失于描述信息展示界面600。通过控制第三位置D3与第四位置D4之间的间隔距离、差异信息604的移动速度等，可以控制差异信息604在描述信息展示界面600中的展示时长，以使其符合于预定义的预设时长。
图12是一示例性实施例的一种基于固定位置的悬浮形式展示差异信息的示意图。仍以货品A对应的描述信息展示界面600为例；如图12所示，在描述信息展示界面600的“商品”子页面中，文字展示区域603A可以包括第五位置D5，货品A对应的差异信息604可以展示于该第五位置D5处，且差异信息604可以悬浮于文字展示区域603A内的其他文字信息的上方，以便于用户进行查看。每条差异信息可以依次在第五位置D5处出现和展示，并在展示时长达到预设时长后从该第五位置D5消失；然后，可以继续在该第五位置D5处展示其他差异信息，直至完成对所有差异信息的展示。
在本说明书一个或多个实施例中，还可以通过其他方式对差异信息604进行轻量化展示，比如差异信息604从描述信息展示界面600的顶部向下进入该描述信息展示界面600，并在预设时长后返回该描述信息展示界面600的顶部并移出，或者差异信息604从描述信息展示界面600的底部向上进入该描述信息展示界面600，并在预设时长后返回该描述信息展示界面600的底部并移出等，此处不再一一列举。
在本说明书一个或多个实施例中，以货品A对应的差异信息604为例，该差异信息604可以存在多种来源。例如，差异信息604可以源自对货品A和其他待比较货品的相关数据的大数据分析而得到，差异信息604还可以来源于该货品A的预设维度的描述信息(比如该预设维度可以包括价格维度、优惠信息维度、物流信息维度、评价信息维度等，本说明书一个或多个实施例并不对此进行限制)等，此处不再一一赘述。
综上所述，在本说明书一个或多个实施例中，通过对货品的差异信息进行自动生成 和展示，并自动控制该差异信息的展示时长，可以降低该差异信息对用户浏览过程的干扰和影响，从而通过轻量化的差异信息展示，协助用户实现更为轻松、高效的线上交互过程。
图13是一示例性实施例的一种电子设备的示意结构图。请参考图13，在硬件层面，该电子设备包括处理器1302、内部总线1304、网络接口1306、内存1308以及非易失性存储器1310，当然还可能包括其他业务所需要的硬件。处理器1302从非易失性存储器1310中读取对应的计算机程序到内存1308中然后运行，在逻辑层面上形成信息展示装置。当然，除了软件实现方式之外，本说明书一个或多个实施例并不排除其他实现方式，比如逻辑器件抑或软硬件结合的方式等等，也就是说以下处理流程的执行主体并不限定于各个逻辑单元，也可以是硬件或逻辑器件。
请参考图14，在软件实施方式中，该信息展示装置可以包括：
确定单元1401，确定交互对象；
展示单元1402，在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息。
可选的，所述确定单元1401通过下述方式中至少之一来确定交互对象：
当所处界面仅与单个交互对象相关时，将所述单个交互对象确定为所述交互对象；
当所处界面与多个交互对象相关时，确定用户在所述多个交互对象中关注的对象，以作为所述交互对象。
可选的，所述展示单元1402具体用于：
当检测到进入所述关联界面时，触发对所述差异信息的展示。
可选的，所述差异信息的展示时长达到预设时长后，所述差异信息从所述关联界面消失。
可选的，所述展示单元1402具体用于：
所述差异信息被展示于所述关联界面上的预设展示区域；
其中，所述差异信息在所述展示时长达到所述预设时长后从所述预设展示区域中消失。
可选的，所述展示单元1402具体用于：
所述差异信息从所述关联界面的第一位置进入所述关联界面，以展示于所述关联界面中；
其中，所述差异信息在所述展示时长达到所述预设时长后从所述关联界面的第二位 置消失。
可选的，还包括：
标识展示单元1403，当接收到针对所述关联界面的界面切换指令时，展示所述其他交互对象的标识信息；
切换单元1404，根据用户对标识信息的选取操作，切换至被选取的其他交互对象的关联界面。
可选的，所述关联界面包括以下至少之一：
所述交互对象的详情信息展示界面；
对多个交互对象的集中展示界面，其中所述交互对象为所述多个交互对象之一。
可选的，所述其他交互对象包括以下至少之一：
用户选取的交互对象、用户收藏的交互对象、用户标记为待交互状态的交互对象、在预设维度上与所述交互对象存在关联关系的交互对象。
可选的，所述差异信息包括以下至少之一：
所述交互对象的预设字段的描述信息、基于大数据分析结果确定的所述交互对象相比于所述其他交互对象的差异信息。
请参考图15，在软件实施方式中，该信息展示装置可以包括：
跳转入口展示单元1501，在针对交互对象的集中展示界面中，展示用户选取的至少一个交互对象对应的界面跳转入口，所述界面跳转入口包含针对相应交互对象的比较功能选项；
标记单元1502，当所述比较功能选项被触发时，将被触发的比较功能选项对应的交互对象标记为待比较对象；
切换单元1503，当接收到针对所有待比较对象的比较指令时，切换至特定待比较对象的描述信息展示界面；
差异信息展示单元1504，在所述描述信息展示界面中展示所述特定待比较对象相比于其他待比较对象的差异信息，所述差异信息在展示时长达到预设时长后消失。
可选的，所述集中展示界面包括以下至少之一：收藏夹界面、购物车界面、搜索结果界面、交互对象推荐界面。
上述实施例阐明的系统、装置、模块或单元，具体可以由计算机芯片或实体实现，或者由具有某种功能的产品来实现。一种典型的实现设备为计算机，计算机的具体形式可以是个人计算机、膝上型计算机、蜂窝电话、相机电话、智能电话、个人数字助理、 媒体播放器、导航设备、电子邮件收发设备、游戏控制台、平板计算机、可穿戴设备或者这些设备中的任意几种设备的组合。
在一个典型的配置中，计算机包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。
内存可能包括计算机可读介质中的非永久性存储器，随机存取存储器(RAM)和/或非易失性内存等形式，如只读存储器(ROM)或闪存(flash RAM)。内存是计算机可读介质的示例。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带、磁盘存储、量子存储器、基于石墨烯的存储介质或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括暂存电脑可读媒体(transitory media)，如调制的数据信号和载波。
还需要说明的是，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、商品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、商品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、商品或者设备中还存在另外的相同要素。
上述对本说明书特定实施例进行了描述。其它实施例在所附权利要求书的范围内。在一些情况下，在权利要求书中记载的动作或步骤可以按照不同于实施例中的顺序来执行并且仍然可以实现期望的结果。另外，在附图中描绘的过程不一定要求示出的特定顺序或者连续顺序才能实现期望的结果。在某些实施方式中，多任务处理和并行处理也是可以的或者可能是有利的。
在本说明书一个或多个实施例使用的术语是仅仅出于描述特定实施例的目的，而非旨在限制本说明书一个或多个实施例。在本说明书一个或多个实施例和所附权利要求书中所使用的单数形式的“一种”、“所述”和“该”也旨在包括多数形式，除非上下文清楚地表示其他含义。还应当理解，本文中使用的术语“和/或”是指并包含一个或多个 相关联的列出项目的任何或所有可能组合。
应当理解，尽管在本说明书一个或多个实施例可能采用术语第一、第二、第三等来描述各种信息，但这些信息不应限于这些术语。这些术语仅用来将同一类型的信息彼此区分开。例如，在不脱离本说明书一个或多个实施例范围的情况下，第一信息也可以被称为第二信息，类似地，第二信息也可以被称为第一信息。取决于语境，如在此所使用的词语“如果”可以被解释成为“在……时”或“当……时”或“响应于确定”。
以上所述仅为本说明书一个或多个实施例的较佳实施例而已，并不用以限制本说明书一个或多个实施例，凡在本说明书一个或多个实施例的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本说明书一个或多个实施例保护的范围之内。

Claims (24)

  1. 一种信息展示方法，其特征在于，包括：
    确定交互对象；
    在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息。
  2. 根据权利要求1所述的方法，其特征在于，所述确定交互对象，包括以下至少之一：
    当所处界面仅与单个交互对象相关时，将所述单个交互对象确定为所述交互对象；
    当所处界面与多个交互对象相关时，确定用户在所述多个交互对象中关注的对象，以作为所述交互对象。
  3. 根据权利要求1所述的方法，其特征在于，所述在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息，包括：
    当检测到进入所述关联界面时，触发对所述差异信息的展示。
  4. 根据权利要求1所述的方法，其特征在于，所述差异信息的展示时长达到预设时长后，所述差异信息从所述关联界面消失。
  5. 根据权利要求4所述的方法，其特征在于，所述在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息，包括：
    所述差异信息被展示于所述关联界面上的预设展示区域；
    其中，所述差异信息在所述展示时长达到所述预设时长后从所述预设展示区域中消失。
  6. 根据权利要求4所述的方法，其特征在于，所述在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息，包括：
    所述差异信息从所述关联界面的第一位置进入所述关联界面，以展示于所述关联界面中；
    其中，所述差异信息在所述展示时长达到所述预设时长后从所述关联界面的第二位置消失。
  7. 根据权利要求1所述的方法，其特征在于，还包括：
    当接收到针对所述关联界面的界面切换指令时，展示所述其他交互对象的标识信息；
    根据用户对标识信息的选取操作，切换至被选取的其他交互对象的关联界面。
  8. 根据权利要求1所述的方法，其特征在于，所述关联界面包括以下至少之一：
    所述交互对象的详情信息展示界面；
    对多个交互对象的集中展示界面，其中所述交互对象为所述多个交互对象之一。
  9. 根据权利要求1所述的方法，其特征在于，所述其他交互对象包括以下至少之一
    ：
    用户选取的交互对象、用户收藏的交互对象、用户标记为待交互状态的交互对象、在预设维度上与所述交互对象存在关联关系的交互对象。
  10. 根据权利要求1所述的方法，其特征在于，所述差异信息包括以下至少之一：
    所述交互对象的预设字段的描述信息、基于大数据分析结果确定的所述交互对象相比于所述其他交互对象的差异信息。
  11. 一种信息展示方法，其特征在于，包括：
    在针对交互对象的集中展示界面中，展示用户选取的至少一个交互对象对应的界面跳转入口，所述界面跳转入口包含针对相应交互对象的比较功能选项；
    当所述比较功能选项被触发时，将被触发的比较功能选项对应的交互对象标记为待比较对象；
    当接收到针对所有待比较对象的比较指令时，切换至特定待比较对象的描述信息展示界面；
    在所述描述信息展示界面中展示所述特定待比较对象相比于其他待比较对象的差异信息，所述差异信息在展示时长达到预设时长后消失。
  12. 根据权利要求11所述的方法，其特征在于，所述集中展示界面包括以下至少之一：收藏夹界面、购物车界面、搜索结果界面、交互对象推荐界面。
  13. 一种信息展示装置，其特征在于，包括：
    确定单元，确定交互对象；
    展示单元，在所述交互对象的关联界面中，展示所述交互对象相比于其他交互对象的差异信息。
  14. 根据权利要求13所述的装置，其特征在于，所述确定单元通过下述方式中至少之一来确定交互对象：
    当所处界面仅与单个交互对象相关时，将所述单个交互对象确定为所述交互对象；
    当所处界面与多个交互对象相关时，确定用户在所述多个交互对象中关注的对象，以作为所述交互对象。
  15. 根据权利要求13所述的装置，其特征在于，所述展示单元具体用于：
    当检测到进入所述关联界面时，触发对所述差异信息的展示。
  16. 根据权利要求13所述的装置，其特征在于，所述差异信息的展示时长达到预设时长后，所述差异信息从所述关联界面消失。
  17. 根据权利要求16所述的装置，其特征在于，所述展示单元具体用于：
    所述差异信息被展示于所述关联界面上的预设展示区域；
    其中，所述差异信息在所述展示时长达到所述预设时长后从所述预设展示区域中消失。
  18. 根据权利要求16所述的装置，其特征在于，所述展示单元具体用于：
    所述差异信息从所述关联界面的第一位置进入所述关联界面，以展示于所述关联界面中；
    其中，所述差异信息在所述展示时长达到所述预设时长后从所述关联界面的第二位置消失。
  19. 根据权利要求13所述的装置，其特征在于，还包括：
    标识展示单元，当接收到针对所述关联界面的界面切换指令时，展示所述其他交互对象的标识信息；
    切换单元，根据用户对标识信息的选取操作，切换至被选取的其他交互对象的关联界面。
  20. 根据权利要求13所述的装置，其特征在于，所述关联界面包括以下至少之一：
    所述交互对象的详情信息展示界面；
    对多个交互对象的集中展示界面，其中所述交互对象为所述多个交互对象之一。
  21. 根据权利要求13所述的装置，其特征在于，所述其他交互对象包括以下至少之一：
    用户选取的交互对象、用户收藏的交互对象、用户标记为待交互状态的交互对象、在预设维度上与所述交互对象存在关联关系的交互对象。
  22. 根据权利要求13所述的装置，其特征在于，所述差异信息包括以下至少之一：
    所述交互对象的预设字段的描述信息、基于大数据分析结果确定的所述交互对象相比于所述其他交互对象的差异信息。
  23. 一种信息展示装置，其特征在于，包括：
    跳转入口展示单元，在针对交互对象的集中展示界面中，展示用户选取的至少一个 交互对象对应的界面跳转入口，所述界面跳转入口包含针对相应交互对象的比较功能选项；
    标记单元，当所述比较功能选项被触发时，将被触发的比较功能选项对应的交互对象标记为待比较对象；
    切换单元，当接收到针对所有待比较对象的比较指令时，切换至特定待比较对象的描述信息展示界面；
    差异信息展示单元，在所述描述信息展示界面中展示所述特定待比较对象相比于其他待比较对象的差异信息，所述差异信息在展示时长达到预设时长后消失。
  24. 根据权利要求23所述的装置，其特征在于，所述集中展示界面包括以下至少之一：收藏夹界面、购物车界面、搜索结果界面、交互对象推荐界面。
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