WO2019049303A1 - Système de conversion de situations de routine en média - Google Patents

Système de conversion de situations de routine en média Download PDF

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Publication number
WO2019049303A1
WO2019049303A1 PCT/JP2017/032429 JP2017032429W WO2019049303A1 WO 2019049303 A1 WO2019049303 A1 WO 2019049303A1 JP 2017032429 W JP2017032429 W JP 2017032429W WO 2019049303 A1 WO2019049303 A1 WO 2019049303A1
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WIPO (PCT)
Prior art keywords
information
daily
advertising
effectiveness
unit
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PCT/JP2017/032429
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English (en)
Japanese (ja)
Inventor
義和 東
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義和 東
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Priority to PCT/JP2017/032429 priority Critical patent/WO2019049303A1/fr
Priority to JP2018505042A priority patent/JPWO2019049303A1/ja
Publication of WO2019049303A1 publication Critical patent/WO2019049303A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention is an invention of a system for mediating a daily environment, which is a space where a general person lives or a person itself, or a place or a thing where an object exists.
  • the advertisement of the conventional product or service is generally an image of the product or service, or an explanation of the product or service. In that case, so-called entertainers or celebrities are often used. However, recently, due to the diversification of media, the fact of daily use that so-called celebrities and famous amateurs use products and services has come to influence the sales of products and services.
  • advertisement information such as a company name and a product name is added to an item used by a general person, and the advertisement information is exposed by raising the exposure of the advertisement information to make it public.
  • the consumer's daily life itself did not promote the effects of advertising, because the things being used were not advertising and the advertising was carried out by the information added thereto.
  • the objects that can be mediated are not limited to persons with special registration such as entertainers.
  • schools and areas there are people who have become famous, such as famous aunts and uncles who are familiar to everyone or anyone. What kind of things they are using every day and what kind of actions they are taking are many people who are paying attention even if they don't have special medialization, via social networks
  • the ability to disseminate information is very high within a particular population.
  • advertisement of a product, service, etc. used by mediating the general public having information spreading ability It is possible to directly appeal to consumers the attractiveness of using the subject on a daily basis.
  • the present invention displays advertisements for objects used privately in the daily environment, and / or daily subjects who are people who operate daily life.
  • a system for converting to a daily environment media to be used as a potential advertising medium in an unintended form, which is information related to a daily object to use a daily object as an advertising medium, which is used when the daily object is an object
  • object explanation information which is information indicating that the object is present
  • object existing location information which is information indicating where it is present
  • a Daily target information that accepts daily target information, which is any one or more of the person's daily target information, which is information indicating any one or more of an area, a time zone, and a period desired to be used
  • a reception unit A daily object information registration unit for registering received daily object information
  • a advertisement medium candidate display unit for registering received daily object information
  • an A daily object type identification information input unit that receives an input of whether the daily object is an object or a person
  • the daily environment medialization system according to the first invention wherein the A daily object information receiving unit has an A type receiving unit for receiving daily object information based on the received daily object type identification information.
  • the A everyday object information reception unit is described in the first invention or the second invention having an A pull-down menu reception means for performing an acceptance process by causing the daily object information to be selected by a pull-down menu.
  • the A advertisement medium candidate display unit is A daily object information for searching object daily object information and daily object information of daily object information registered by A daily object information registration unit.
  • the daily environment medialization system according to any one of the first invention to the third invention has been developed which further has a search means.
  • the A advertisement medium candidate selection unit according to any one of the first invention to the fourth invention having A multiple selection reception means for receiving a plurality of selections for one everyday object
  • the daily environment medialization system described was developed.
  • any one of the first to fifth inventions, wherein the A advertisement medium candidate selection unit has an A single selection accepting means for receiving only a single selection for one everyday object We developed the daily environment medialization system described in Kaichi.
  • a judgment result input reception unit which receives an input of a judgment result as to whether the daily object is appropriate as an advertising medium candidate
  • Any one of the first to sixth inventions further comprising an A-judged output unit for outputting to the advertisement medium candidate display unit A so as to display only the daily target information for which the input has been received as the advertisement medium candidate
  • a consideration information acquiring unit for acquiring consideration information which is information including an amount of consideration for making an advertiser use the registered daily object as an advertising medium, and the acquired consideration
  • the daily environment medialization system according to any one of the first invention to the seventh invention is developed, further comprising: an A consideration output unit that outputs information as routine target information to the A advertisement medium candidate display unit.
  • a proposed consideration acquisition unit for acquiring proposed consideration which is a proposal for the amount of consideration for causing the advertiser side to use the registered daily object as an advertising medium, and the acquired proposed consideration
  • the proposal proposal sending unit for sending the proposal to the side that has registered the daily object; and the reverse offer reception unit for receiving the suggested proposal from the side that has registered the daily target for the sent proposal
  • a consideration information acquisition unit is a proposal consideration and compensation proposal information, which is information including an amount of consideration for causing the advertiser side to use the registered daily object as an advertising medium, and a reverse proposal consideration received from the daily target provider side
  • the daily environment medialization system according to the eighth invention having means for obtaining proposal information corresponding to A proposal acquired according to the invention was developed.
  • the A daily target information reception unit receives an advertising theme, which wants to use the daily target as the daily target information, from the registrant registering the daily target as the advertising theme information.
  • the daily environment medialization system according to any one of the first invention to the ninth invention has been developed, further comprising a reception means.
  • a the first daily object information reception unit has A first appeal information reception means for receiving appeal information, which is information for promoting an advertisement effect of a daily target, as daily target information.
  • appeal information which is information for promoting an advertisement effect of a daily target, as daily target information.
  • an advertisement target product / service in which effectiveness information indicating how effectively an everyday object can be used as an advertising medium is advertised from an advertiser side using the everyday object as an advertising medium is shown.
  • a effectiveness information acquisition unit to acquire in association with information
  • a rating rule holding unit that holds rating rules that are rules for rating effectiveness based on the acquired effectiveness information
  • acquired effectiveness information And the A according to any one of the first to the eleventh inventions, further comprising an A effectiveness rating acquisition unit for acquiring the effectiveness rating of the daily object based on the held rating rule and We developed an environmental media system.
  • an object used privately in a daily environment or / and a daily object who is a person who performs daily life is used as a potential advertising medium in a form not displaying advertisements.
  • an object used privately in a daily environment, or / and a daily object who is a person who performs daily life is used as a potential advertising medium in a form not displaying advertisements.
  • a routine target information acceptance step of accepting daily target information which is any one or more of a person daily target information that is information indicating any one or more of a desired area, time zone and period, from the daily target provider side, and reception
  • the operation method of the everyday environment medialization system according to the fifteenth invention having an A effectiveness relevance rule holding unit that always holds the latest learned effectiveness relevance rules.
  • the effectiveness of the combination of everyday target information of everyday objects used as an advertising medium based on the acquired effectiveness information, and information indicating goods / services advertised by the advertising medium which is the everyday object A Effectiveness Relevance Rule Learning Step A A combination of E relevance Relevance rule learning step, daily target information as advertising medium to estimate relevance of effectiveness, and information indicating goods / services to be advertised Information to indicate the acquired A / E estimation combination acquiring step, the daily target information acquired using the held effectiveness relevance rules, and the acquired goods / services
  • the daily environment medialization system according to the fifteenth invention further comprising an A estimation effectiveness acquiring step of acquiring estimation effectiveness of the combination of A, and an A estimation effectiveness outputting step of outputting the acquired estimation effectiveness.
  • the operation method of the everyday environment medialization system according to the sixteenth invention having an A effectiveness relevance rule holding unit that always holds the latest learned effectiveness relevance rules.
  • the effectiveness indicating the effectiveness of the combination of the daily target information used as the advertising medium based on the acquired effectiveness information and the information indicating the goods / services advertised by the advertising medium which is the daily target
  • a Relevance rule learning A effectiveness Relevance rule learning step, A combination of everyday target information as advertising media to estimate relevancy of effectiveness, and information indicating goods and services to be advertised
  • a Combination of the estimation of effectiveness degree combination step the daily target information acquired using the held relevance relevance rules, and the information indicating the acquired goods / services
  • the everyday environment medialization system which is a computer according to the sixteenth invention, further comprising: A estimation effectiveness acquisition step of acquiring estimation effectiveness of the user; and estimation efficiency output step of outputting the acquired estimation effectiveness.
  • an everyday environment medialization system for using as an advertising medium an object to be used personally in an everyday environment or / and an everyday object who is engaged in an everyday life.
  • the advertisement theme acquired by the advertisement theme information acquisition unit B which acquires information on the advertisement theme desired from the advertiser who is the side that desires an advertisement using the system It is information related to a daily target for making it possible to use the daily target as an advertising medium in association with the advertisement theme information output section B that outputs information so that it can be viewed by a person who wants to provide the daily target. If the daily object is an object, the item description information is information indicating what it is, and the existence location information is information indicating where it is present.
  • Information about one or more items daily target information if the daily target is a person, the name, age, occupation, hobbies, gender, body type, race information of the person, a body that wants to be used as an advertising medium
  • a part of the body an action desired to be used as an advertising medium, and an area, time zone or period desired to be used as an advertising medium
  • B advertising medium candidate browsing unit for outputting the registered daily target information as an advertising medium candidate so as to be viewable to an advertiser who has provided the advertising theme.
  • a daily object type identification information input unit for receiving an input of whether the daily object is an object or a person
  • the daily environment media according to the eighteenth invention comprising: the B everyday object information registration unit has an acceptance processing unit for every B type for accepting daily object information based on the everyday object type identification information received. System was developed.
  • the twentieth invention is the eighteenth invention or the nineteenth invention, wherein the B everyday object information registration unit has a B pulldown menu reception means for performing reception processing by causing the daily object information to be selected by the pulldown menu.
  • the daily environment medialization system described in the invention was developed.
  • the advertisement medium candidate browsing unit B provides the above-mentioned advertisement theme with the object everyday object information and the object everyday object information of the daily object information registered by the B daily object information registration unit.
  • the daily environment medialization system according to any one of the eighteenth inventions to the twenty-first inventions was developed, further comprising B daily object information search means for causing the advertiser side to search.
  • the B-advertising medium candidate selection unit has a B-plurality selection accepting means for accepting a plurality of selections for one everyday object.
  • the daily environment medialization system described in any one of the above was developed.
  • the B advertisement medium candidate selection unit has a B single selection accepting unit for accepting only a single selection for one everyday object.
  • the everyday environment medialization system according to any one of the two inventions was developed.
  • the B judgment result input receiving portion for receiving an input of the judgment result as to whether the daily object is appropriate as an advertising medium candidate based on the registered daily object information, and the judgment as appropriate
  • An eighteenth invention from the twenty-third invention further comprising a B-judged output unit for outputting to the advertisement medium candidate browsing unit B so that only the daily target information having received the input of the result is displayed as the advertisement medium candidate
  • the daily environment medialization system according to any one of the inventions was developed.
  • a B consideration information acquisition unit for obtaining consideration information, which is information including an amount of consideration for making an advertiser use the registered daily object as an advertising medium
  • consideration information which is information including an amount of consideration for making an advertiser use the registered daily object as an advertising medium
  • the daily environment medialization system according to any one of the eighteenth invention to the twenty-fourth invention, further comprising: a B consideration output unit for outputting the consideration information as the daily target information to the B advertisement medium candidate browsing unit Developed.
  • B proposed consideration acquisition unit for acquiring proposed consideration which is a proposal for the amount of consideration for causing the advertiser side to use the registered daily object as an advertising medium, and the acquired proposal It has B proposal consideration sending part which sends consideration to the side which registered the daily object, and B reverse proposal consideration receiving part which receives reverse proposal consideration from the side which registered the daily object for the sent proposal consideration.
  • the B consideration information acquiring unit is configured to receive consideration information, which is information including an amount of consideration for causing the advertiser side to use the registered daily object as an advertising medium, and to receive the proposal consideration and a reverse of receiving from the daily object provider side.
  • a daily environment medialization system for using an object used privately in a daily environment or / and a daily object who is a person who performs daily life as an advertising medium Operation method, and the information related to the desired advertisement theme is acquired from the advertiser that is the side that desires the advertisement using this system, and the B advertisement theme information acquisition step and B advertisement theme information acquisition unit
  • Object description information which is information related to the daily life and which indicates what it is like when the daily object is an object, and information indicating where it is present Object daily object information that is any one or more of the object location information, if the daily object is a person, the name, age, occupation, hobbies, gender, body type, race information of the person, as advertising media Person's daily life target information which is information indicating any one or more
  • a daily environment medialization system for using an object used privately in a daily environment or / and a daily object who is a person who performs daily life as an advertising medium
  • B operation information acquisition step of acquiring information on an advertisement theme desired from an advertiser who wants to advertise using this system
  • B advertisement theme information acquisition unit The advertisement target information output step of outputting the advertisement theme information so that it can be viewed by a person who wants to provide the daily target, and the daily target for using the daily target as an advertising medium in association with the outputted advertising theme information
  • Item description information which is information about the object and indicates what it is like when the daily object is an object, indicating where it exists
  • Information on object existence location information which is any one or more of object everyday object information, if the daily object is a person, information on the person's name, age, occupation, hobbies, gender, body type, race, advertisement
  • FIG. 1 A functional block diagram showing an example of a configuration of a daily environment media conversion system in Embodiment 1.
  • a flow chart showing an example of the flow of processing of the daily environment media conversion system according to the first embodiment A functional block diagram showing an example of a configuration of a daily environment media system in Embodiment 2.
  • a flow chart showing an example of the flow of processing of the daily environment media conversion system in the second embodiment A functional block diagram showing an example of the configuration of the daily environment media conversion system in the third embodiment
  • a flow chart showing an example of the flow of processing of the daily environment media conversion system in the third embodiment A functional block diagram showing an example of the configuration of the daily environment media conversion system in the fourth embodiment
  • a flow chart showing an example of the flow of processing of the daily environment media conversion system in the fourth embodiment A functional block diagram showing an example of the configuration of the daily environment media conversion system in the fifth embodiment
  • the figure which shows an example of the hardware constitutions of the everyday environment medialization system in Embodiment 5 A flow chart showing an example of the flow of processing of the everyday environment media conversion system in the fifth embodiment
  • a functional block diagram showing an example of the configuration of the daily environment media conversion system in the sixth embodiment The figure which shows an example of a display of A single selection reception means of the everyday environment medialization system in Embodiment 6.
  • the figure which shows an example of the hardware constitutions of the everyday environment media-ized system in Embodiment 6 A flow chart showing an example of the flow of processing of the daily environment media conversion system in the sixth embodiment
  • the figure which shows an example of the hardware constitutions of the everyday environment media-ized system in Embodiment 7 A flow diagram showing an example of the flow of processing of the everyday environment media conversion system in the seventh embodiment
  • the functional block diagram which shows an example of a structure of the everyday environment medialization system in Embodiment 8 The figure which shows an example of the hardware constitutions of the everyday environment media-ized system in Embodiment 8
  • the figure which shows an example of the hardware constitutions of the everyday environment media-ized system in Embodiment 9 A flow chart showing an
  • a flow chart showing an example of the flow of processing of the everyday environment and medialization system in the twentieth embodiment The functional block diagram which shows an example of a structure of the everyday environment medialization system in Embodiment 21.
  • a flow chart showing an example of the flow of processing of the everyday environment and medialization system in the twenty-first embodiment A functional block diagram showing an example of a configuration of a daily environment media conversion system in a twenty-second embodiment
  • a flow chart showing an example of the flow of processing of the everyday environment and medialization system in the twenty-second embodiment A functional block diagram showing an example of a configuration of a daily environment media conversion system in a twenty-third embodiment
  • a figure showing an example of a hardware configuration of a daily environment media system in Embodiment 23 A flow chart showing an example of the flow of processing of the everyday environment and medialization system in the twenty-third embodiment
  • Twenty-Fifth Embodiment A functional block diagram showing an example of a configuration of a daily environment media system in the twenty-fourth embodiment.
  • a flow chart showing an example of the flow of processing of the everyday environment and mediaization system in the twenty-fourth embodiment Twenty-Fifth Embodiment A functional block diagram showing an example of a configuration of a daily environment media system according to a twenty-fifth embodiment The figure which shows an example of the hardware constitutions of the everyday environment medialization system in Embodiment 25.
  • a flow chart showing an example of the flow of processing of the everyday environment and medialization system in the twenty-fifth embodiment The functional block diagram which shows an example of a structure of the everyday environment medialization system in Embodiment 26
  • the figure which shows an example of the hardware constitutions of the everyday environment medialization system in Embodiment 26 The figure which shows an example of the hardware constitutions of the everyday environment medialization system in Embodiment 26.
  • the flow chart which shows an example of the flow of processing of the everyday environment medialization system in Embodiment 26 27 shows an example of the configuration of an operation method of the everyday environment media conversion system in the twenty-seventh embodiment, and an example of the configuration of an operation program of the daily environment media conversion system in the twenty-eighth embodiment.
  • the first embodiment is to claim 1
  • the second embodiment is to claim 2
  • the third embodiment is to claim 3
  • the fourth embodiment is to claim 4
  • the fifth embodiment is to claim 5
  • the sixth embodiment is claimed in the sixth embodiment, the seventh embodiment in the seventh embodiment, the eighth embodiment in the eighth embodiment, the ninth embodiment in the ninth embodiment, the tenth embodiment in the tenth embodiment, and the eleventh embodiment in the eighth embodiment.
  • the 11th, 12th, 13th, 13th, 14th, 15th, and 16th embodiments the 12th, the 13th, the 14th, the 15th embodiment, the 16th, and the 16th embodiments are implemented.
  • the embodiment 17 is claim 17, the embodiment 18 is claim 18, the embodiment 19 is claim 19, the embodiment 20 is claim 20, the embodiment 21 is claim 21 and the embodiment 22 is claim In Embodiment 22, Embodiment 23 in Claim 23, Embodiment 24 in Claim 24, and Embodiment 25 in Claim 24.
  • the embodiment 26 to claim 26 the embodiment 27 to claim 27, embodiment 28, in claim 28, corresponding.
  • the contents of the present invention are not limited to the following embodiments, and various changes may be made without departing from the scope of the present invention.
  • FIG. 1 is a diagram showing an outline of the present invention.
  • the daily environment medialization system according to the present invention is used as a potential advertising medium in a form which does not post an advertisement, or a daily target which is a person who is used privately in a daily environment or / and who operates daily life. It is a daily environment medialization system to make "Forms that do not display advertisements" are intended to exclude, for example, forms that put a logo of an oil company on the body of an F1 car and places a monument named the sponsor at the entrance of the arena facility.
  • “Potential” is the use as an advertising medium in the state where advertising is not seen intentionally as seen by the general public, for example, when having a certain clothes worn by a celebrity for television appearance, The maker of the clothes is not a sponsor of a television program, but it is a case where the advertisement effect is produced by the viewer feeling that it is unique. For example, in this case, the president is asked to use a tablet terminal of a new product at a conference, and the employee who saw it is made to be interested in the case and exert an advertising effect.
  • An object of the present invention is to make it possible for a company (0102) to advertise via a network (0104) using the influence of things (0101 b) that can be daily objects such as drowning things.
  • a company etc. uses the everyday object as an advertising medium when the requirements of both the daily object provider and the enterprise coincide with each other through the application that manages and provides the daily environment media system and / or the Internet site (0103) And the medialized daily object (0105) is born.
  • the daily environment media conversion system (0200) includes an A everyday object information reception unit (0201), an A everyday object information registration unit (0202), and an A advertisement medium candidate display unit (0203). , A advertisement medium candidate selection unit (0204), A selected notification unit (0205), and a daily environment medialization system.
  • a daily object information reception unit is information on a daily object for using a daily object as an advertising medium, and acquires daily object information which is any one or more of object daily object information and human daily object information Do.
  • the “object everyday object information” is configured by any one or more of the item description information and the object location information.
  • the "item description information” is information indicating what kind of thing the daily object is if it is an object. This information is registered in the daily environment media conversion system as daily target information of advertisement media. For example, the name, type, shape, color, size of the object, what kind of use has been made, current status, sales price, seller, model number, product name, user, user etc. is there.
  • object location information is information indicating where the daily medium that is the object exists. Things include everything from portable stationery and clothes to anything that can not be carried like a desk or home. Therefore, as a specific example of the object location information, a location where objects are exposed to the public can be considered.
  • an address, a route of a train or a road, a geographical name, an existence environment for example, a lakeside, a riverside, a beach, a sandy beach, a mountain forest, near an attraction facility, etc.
  • an existence environment for example, a lakeside, a riverside, a beach, a sandy beach, a mountain forest, near an attraction facility, etc.
  • the attraction of the thing is greatly influenced by the value of the place, such as where the thing exists. Therefore, it is preferable that the thing existing place information is configured to be acquired along with not only the address of the place where the thing exists but also the peripheral information of the place where the thing exists .
  • the interior information of the building or the information on the interior decoration or the interior of the space where the object is set can be considered.
  • the exterior of another building that exists in the vicinity of the building, and the environment from the station and the main street to the building also correspond to the surrounding information.
  • Person's daily target information is used as information about the person's name (play name, name, name, or any of these well-known abbreviations), age, occupation, hobbies, gender, body type, race, and advertising media It is information indicating any one or more of a body part desired to be caused, an action desired to be used as an advertising medium, an area desired to be used as an advertising medium, a time zone, and a period.
  • the activities to be used as advertising media include “tennis”, “swimming", “customer service as hall staff”, “meeting”, “presentation”, “driving”, “eating”, “shopping”, “shopping”, “walking”, “ Dance, going out, etc.
  • the daily target information is input to the terminal, and the input information is acquired by the daily environment medialization system via the network.
  • the daily target information is “object description information that is information indicating what it is, object location information that is information indicating where it is, the name of the person, the age of the person, the person's The occupation, the person's hobbies, the person's gender, the person's physical type, the person's race, the part of the body that the person wishes to use as an advertising medium, the person wishes to use it as an advertising medium Act, the area in which the person wishes to use it as an advertising medium, the time zone in which the person wishes to use it as an advertising medium, the period in which the person wishes to use it as an advertising medium It is the information which shows the above (interpretation of any one or more of Claim 1).
  • the information acceptance screen of the portable terminal for inputting the daily object information is displayed as shown in FIG.
  • the information accepted as the daily object information is configured to be indicated by an option so that the daily object registrant can select.
  • the input items that can be selected are "name”, “age”, “hobby”, “sex”, “address”, “racial”, “biography”, “body part”, “occupation”, “family composition”, “photograph”
  • “body type” and "area etc.” are shown, it is also conceivable to be configured such that only "occupation” and "name” may be selected and input.
  • an input screen dedicated to the item is displayed.
  • the figure is an example of a reception screen of person daily object information, and shows that the item of the occupation is selected.
  • a profession-specific input screen is displayed.
  • an input item a company name, a work place, a department to which the user belongs can be considered.
  • the display screen of the terminal owned by the daily object provider returns to the screen on which the daily object information registration item is displayed.
  • the daily target provider has finished inputting the daily target information item, it was sent to the server of the daily environment medialization system by selecting the end input button displayed at the bottom of the item display screen. The information is registered, and registration of the daily target information is completed.
  • the dedicated input screen shown in FIG. It can be considered to be displayed. If the whole body is divided into two directions, front and back, then the body part is divided into multiple parts, and if you select the part that you are willing to use as an advertising medium, the non-selected part will be displayed as hatched And the display will be different. Once the selection is made, it is sent to the server of the daily environment mediaization system by pressing the decision button displayed at the bottom of the screen.
  • the dedicated input screen May be displayed as shown in FIG.
  • the system is configured to directly input detailed desired conditions. Since the activity as an advertising medium can not manage and supervise all activities of everyday objects in activity, it is possible to recognize daily objects and advertisers side about possible areas, time zones and periods. Providing as detailed input as possible so as not to cause plagiarism is significant in preventing subsequent problems. However, since it becomes difficult to process and manage information if all daily subjects come to be freely described, in principle, it is added after input in the form of specified information by the pull-down menu. It is preferable to adopt a configuration in which additional information is input.
  • the daily target provider connects to the application or / and the Internet site that manages and provides the daily environment media system via the network, and performs actions such as input, display, and selection, it is always described above Daily Use
  • the equipment owned by the subject provider is used.
  • Embodiment 1 A Daily Subject Information Registration Unit
  • the “A everyday object information registration unit” registers the acquired everyday object information.
  • the daily target information is used in the advertisement medium candidate display unit and the advertisement medium candidate selection unit as described later. Therefore, it is necessary to register and accumulate the input information.
  • Embodiment 1 A Advertising Medium Candidate Display Unit
  • the “A advertising medium candidate display unit” displays daily objects as advertising medium candidates via the network based on the acquired daily object information.
  • the registered daily target information is referred to by the company for selecting the advertisement medium.
  • the daily object information to be displayed may be all or part of the registered daily object information. Therefore, it is assumed that the advertisement medium candidate display unit is intended to be displayed toward a company or the like who is an advertiser requesting an advertisement.
  • the display of advertisement medium candidates may actually be displayed as shown in FIG. 6, for example.
  • FIG. 6a is a display example of the advertising medium candidate display unit when the daily object is an object
  • FIG. 6b is a display example of the advertising medium candidate display unit when the daily object is a person.
  • the daily object is an object, as shown in a, associate the photograph of the object with the main display as the main display, under the object name, location of the object, purchase date of the object, etc. It is conceivable to display part of the information. It is preferable to be configured to switch to a detailed information display screen that displays all the daily object information of the selected daily object by selecting the photograph of the daily object of interest. Although the input screen is provided as an item of the daily object information, it is preferable that the items not input at the time of receiving the daily object information be displayed in blanks.
  • a part of the daily object information such as name, date of birth, occupation, etc. is associated with the photograph acquired as the daily object information as the main display and associated below.
  • the screen switches to a screen displaying only information on the person.
  • the detailed information display screen of a specific person all the daily object information input by the person is displayed. It is preferable that blank items are also displayed for items for which input has been declined.
  • this selection can be made from the screen displaying the daily target information of the advertising medium for which the company has displayed details.
  • the display order of the advertisement medium candidate can be determined by a plurality of methods, such as the order of the syllabary of the name of the advertisement medium candidate, the order of registration date, and the order of age. It is preferable that the user side can arbitrarily select which method to display. In addition, it is preferable that the viewer can select the descending order and the ascending order.
  • a search function that displays only objects having conditions specified as described later.
  • the everyday object is an object
  • the advertising object is a curtain
  • a "bask” may be preferable in order to fully bring out the charm of the curtain.
  • the everyday object displayed as the advertising medium candidate to the "window”
  • it becomes easy to compare advertising medium candidates and it becomes possible to select the optimal everyday object as the advertising medium.
  • a large dining table that can display all of the set of dishes, a high-quality cupboard, etc. is suitable as an advertising medium that brings out the full appeal of the set of dishes. .
  • search conditions such as "dining table” and "cupboard”.
  • search function that displays only people having specified conditions. For example, when the daily target is a person, if it makes sense to use a person with the name "Sato”, by specifying the name and Sato as the condition to be specified, only the person with the last name "Sato” Is displayed. Alternatively, if you want to use a person whose hometown is Okinawa, by setting the specified conditions as the hometown and Okinawa, only the person who registered Okinawa as the hometown will be displayed. In order to realize such a search, it is conceivable that the field of search is selected from items of daily target information, and a keyword to be searched is freely input in the field.
  • the display of the advertisement medium candidate display screen and the input such as the search of advertisement medium candidates can be performed by connecting to an application or / and an internet site that manages and provides the daily environment medialization system via a network.
  • an enterprise-side advertiser connects to an application or / and an Internet site that manages and provides a daily environment mediaization system through a network and performs an action such as input, display, or selection, the above process is always performed. It uses equipment owned by the advertisers of the companies listed.
  • the advertisement medium candidate display unit is supposed to be used by companies in principle, but it is displayed so that the display can be turned off at any time when the provision of daily objects can not be provided due to the convenience of the daily object provider. It may have a function that can be selected by the target provider on a daily basis. In this case, although the terminal owned by the daily target provider is to be connected to the A advertisement medium candidate display unit, it is desirable that the destination of the connection be limited. For example, it is preferable that connection can be made only for the advertisement medium candidate for which the user has registered daily target information, and the action that can be performed on the A advertisement medium candidate display unit is only switching of display on / off.
  • Embodiment 1 A Advertising Medium Candidate Selection Unit
  • the “A advertisement medium candidate selection unit” causes the displayed advertisement medium candidates to be selected via the network by limiting the range of the acquired daily object information or without limiting the range. Companies select from among advertising media candidates an object or person suitable for the advertising method they devise. In this case, limiting the scope or not limiting the scope means that information such as a part of the body desired to be used, an act, an area, a time zone, and a period is included in the human daily object information. Since the information is included, if the restriction is not added as described in the information, the range is not limited.
  • the selection screen of advertisement medium candidates is considered to be similar to the advertisement medium candidate detailed information display screen of the advertisement medium display unit A shown by FIG.
  • a selection input button is provided at the lower part of the advertisement medium candidate detailed information display screen, and the person who has been selected and input is selected from the advertisement medium candidates as the advertisement medium.
  • selection that means final decision and selection to reserve as a candidate for selection.
  • selection that means final decision and selection to reserve as a candidate for selection.
  • advertisement medium candidates according to the same procedure as selecting advertisement medium candidates
  • the selection input button at the bottom of the detailed information display screen is selected.
  • a method may be used in which points that show attractiveness in the information of advertisement medium candidates may be input for each item as a point, or a method in which an evaluation determined by looking at the whole may be input as a point.
  • scoring is performed for a plurality of items
  • a Selected Notification Unit notifies the registrant of the selected advertisement medium candidate that the selected advertisement medium candidate has been selected.
  • the registrant of the selected advertisement medium candidate can not select when the provided daily object is selected, so that the selected advertisement medium candidate registrant should be notified as soon as it is selected. Is desirable.
  • a method performed by a dedicated WEB page or a method performed using an SNS can be considered. In order to notify advertising media candidates reliably, a method using general mail is preferable.
  • FIG. 7a is an illustration of when an object is selected as a daily object
  • FIG. 7b is an illustration of when a person is selected as a daily object.
  • a terminal such as a smartphone owned by the daily target provider.
  • a message indicating that there is an offer from a company is displayed in the middle of the display screen of the message.
  • a URL for moving to a page on the Internet for displaying details such as the contents of the offer of the company is displayed at the lower part of the message notifying that there is an offer from the company, that is, the lower part of the display screen.
  • the response from the advertising medium side may be possible from the screen displaying details such as the contents of the offer, or the response to the mail notifying that it has been selected is made. It may be configured as follows. If the application is used to provide and manage a daily environment mediating system, details of the offer content may be displayed in the application after being notified.
  • the company and the daily target provider can be configured to perform contact only within the system of the daily environment mediating system without directly communicating with each other. If the contact is made only within the system, the selected notification will be made on the WEB page. For example, it may be conceivable to use a dedicated bulletin board, in which only the selected company side and the selected advertising medium candidate exchange information. In this case, even if the selected notification is dispatched, all subsequent information provision and communication with the company will be performed via the system.
  • consideration information for using daily objects as advertisements, industry types for which daily objects are used as advertisements, product types, service types or business types not used, products Type, type of service, conditions to interrupt daily use (eg typhoon coming, train not moving, blackout, injury, sudden business trip, etc.), candidate advertising media Information to identify the person to provide (name, address, zip code, credit card number, car driver's license information, resident's card information, my number, family register information, face picture, passport information, health insurance card information, pension information , Fixed phone number, mobile phone number, e-mail address, SNS ID, office information, nationality information, gender information, blood type), bank account for receiving compensation If you use the type of money to receive consideration (such as yen, dollars, bitcoins, points available in the system, etc.) or the advertising medium for the target product of the advertising, provide daily targets only when you receive the target product It is preferable to be configured to register information as to whether it will be,
  • FIG. 8 is a diagram showing a hardware configuration of the first embodiment.
  • the present invention can basically be configured by a general-purpose computer, a program, and various devices.
  • the operation of the computer basically takes the form of loading a program stored in the non-volatile memory into the main memory and executing the processing with the main memory, the CPU and various devices. Communication with the device is performed through an interface connected to the bus line.
  • the hardware configuration of the first embodiment is also in the non-volatile memory, A daily object information reception program, A daily object information registration program, A advertisement medium candidate display program, A advertisement medium candidate selection program, A selected A notification program is held, and these programs are executed based on a series of program execution instructions.
  • Nonvolatile memory holds various setting information such as desired body part, desired action, area / time period / period desired to be used, advertisement medium candidate, selected information, communication not shown It is loaded into the main memory, referenced and used when executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 9 is a diagram showing the process flow of the first embodiment. As shown in this figure, a registrant information input step for having the user input the address and name and the contact e-mail address in order to register the user in the daily environment media system in order to use the daily environment media system.
  • a routine target information registration step (0904) for registering daily target information A wide area for displaying advertising medium candidates on the advertiser side Medium candidate display step (0905) A selecting advertisement medium candidate from among the displayed advertisement medium candidates step (0906), selecting another advertisement medium candidate or selecting the selected advertisement medium candidate Selection end determination step (0907) for confirming whether the selection of the advertisement medium candidate is ended without correcting the (A) selected notification step (0908) for notifying the advertisement medium candidate that the advertisement medium is selected
  • the daily environment media conversion system has a configuration for acquiring the type of whether the daily object is an object or a person in addition to the reception of the daily object information in the first embodiment. It is a system.
  • the largest classification that distinguishes daily objects is classification according to whether it is a person or an object. Therefore, the information to be registered is further organized by first acquiring this information and associating the information such as the routine target information to be received subsequently with the type information.
  • this media system since the same person can register a plurality of objects, it is necessary to manage daily target information several times the number of registrants. Therefore, it is possible to reduce the burden on the system in data exchange and storage by categorizing the information into two major categories according to the classification that is the largest category, and organizing various information in association with this. Exchange of information will be smooth.
  • the daily environment media conversion system includes an A daily object type identification information input unit (1001), an A daily object information reception unit (1002), an A type reception unit (1003), and an A
  • a Daily Object Type Identification Information Input Unit receives an input as to whether the everyday object type is an object or a person. It can be considered that the screen for selecting and inputting the daily object type identification information is actually displayed as shown in FIG. The figure shows that a person is selected as type identification information. After selection, by pressing the transmission input button displayed in the lower part of the screen, the selection of the type information is registered in the storage area of the application or / and the Internet site.
  • the “A type-based accepting unit” performs an accepting process of daily object information based on the everyday object type identification information whose input is accepted. Therefore, every time the daily object is registered, the daily object type identification information is input, and the registration of the daily object's daily object information which is the purpose of the input is associated with the latest daily object type identification information It will perform reception processing of everyday target information. That is, the reception process of the ⁇ daily object information is performed in association with the ⁇ daily object type identification information, and the reception process of the ⁇ daily object information is performed in association with the ⁇ daily object type identification information.
  • One type of daily object information corresponds to the type identification information. For example, in an actual daily environment media conversion system, when daily object type identification information is received, a daily object information reception screen for the type indicated by the received daily object type identification information is displayed.
  • the hardware configuration of the second embodiment is also used to receive the type identification information of everyday objects in the non-volatile memory
  • a daily object type identification information input program daily object information for each daily object type identification information
  • a type reception program for each type A daily object information reception program A daily object information registration program
  • a advertisement medium candidate display program A advertisement medium candidate selection program A selected notification program
  • daily object type identification information As data, daily object type identification information, daily object information, object daily object information, object explanation information, object location information, human daily object information, name, age, occupation, hobbies, gender, body type, race Information, part of body you want to use, action you want to use, area / time zone / period you want to use, advertisement medium candidate, selected information, various setting information etc.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 13 is a diagram showing the flow of processing in the second embodiment.
  • a registrant information input step (1301) an A type identification input determination step (1302) for determining whether an identification of whether the daily object type is an object or a person is input
  • Target information reception step (1303a) type-by-type reception substep (1304a) for receiving daily target information according to the input daily object type identification information
  • person daily target information reception step (1303b) type-by-type reception substep (1304b)
  • acceptance end determination step (1305
  • a everyday object information registration step (1306), A advertisement medium candidate display step (1307), A advertisement medium candidate selection step (1308), selection end determination step (1309),
  • a selected notification step (1310) A selected notification step (1310.
  • Embodiment 3 ⁇ Summary of the Third Embodiment>
  • the invention in the present embodiment is a daily environment medialization system configured to input daily target information by a pull-down menu in addition to the features of the first embodiment or the second embodiment.
  • the most basic configuration of the daily environment media conversion system according to the third embodiment is, as shown in FIG. 14, an A everyday object information acceptance unit (1401), an A pull-down menu acceptance unit (1402), and an A everyday object information registration unit (A 1403), A advertisement medium candidate display unit (1404), A advertisement medium selection unit (1405), A selected notification unit (1406), and a daily environment media conversion system.
  • a everyday object information acceptance unit (1401) an A pull-down menu acceptance unit (1402), and an A everyday object information registration unit (A 1403)
  • a advertisement medium candidate display unit (1404) A advertisement medium selection unit (1405), A selected notification unit (1406), and a daily environment media conversion system.
  • the description of the configuration common to the first embodiment or the second embodiment is omitted, and the configuration characteristic to the present embodiment will be described.
  • the “A pull-down menu reception means” performs reception processing by selecting daily target information from the pull-down menu. Therefore, the daily object information reception screen is not displayed as shown in FIG. 3, and a list is displayed by the pull-down menu, and when it is selected from the menu, it proceeds to the input screen.
  • This menu is hierarchically structured. For example, in the case of a mobile device, there are cars, planes, ships, bicycles, bikes, motorbikes, jet skis, etc. in the lower hierarchy, and further, for example, in the lower hierarchy of cars. It is configured to have buses, passenger cars, trucks, sports cars, work vehicles and so on.
  • item description information, item presence information, and the like can also be configured by a pull-down menu.
  • the daily target is an airplane (for example, assuming that the major airline is a registrant for a daily object)
  • the model of the airplane the route, the operating rate, the average occupancy rate, the number of seats, etc. It can also be configured.
  • the object is an airplane
  • use it as an advertising medium for example, leave the product you want to advertise on the seat for free as an amenity, add the food you want to advertise on the in-flight meal for free, as an in-flight beverage, For example, distribute the beverage you want to advertise for free.
  • the selected object is a car operating as a taxi
  • it is also arranged to be able to take amenities free of charge in the passenger seat (for example, new sweets that you want to advertise etc.) or to promote as an in-car fragrance
  • the pull-down menu it is also possible to configure the pull-down menu to be able to select the operating rate of a taxi, the travel distance of the day, or the frequently visited city block as a pull-down menu. Is considered. For example, taxis traveling around Shibuya and Shinjuku would be better suited for advertising products for young people, etc. Taxis traveling around Ginza and Akasaka would be better suited for older men. Because it can be used as an advertising medium for
  • the most basic hardware configuration of the third embodiment is also stored in the non-volatile memory in the A daily object information reception program, A pull-down menu reception program, A daily object information registration program, A advertisement medium candidate display program A advertisement medium candidate selection program, A selected notification program is held, and these programs are read into the main memory based on a series of program execution instructions, and these programs are based on an operation start instruction. Is executed.
  • FIG. 16 is a diagram showing the flow of processing of the most basic configuration of the third embodiment.
  • the registrant information input step (1601), the A item everyday object information acceptance step (1602a), the A pulldown menu acceptance sub step (1603a) for accepting everyday object information by a pull-down menu A person everyday Target information reception step (1602b), A pull-down menu reception substep (1603b), reception end determination step (1604), A daily target information registration step (1605), A advertisement medium candidate display step (1606), A advertisement medium candidate The selection step (1607), the selection end determination step (1608), and the A selected notification step (1609).
  • the invention in this embodiment is configured to be able to search for advertisement medium candidates in the A advertisement medium candidate display unit in addition to the features of any one of Embodiments 1 to 3. If there is an attribute that the advertisement medium candidate wants to have, it is better for the advertiser side to be able to display only those having the required attribute from among a large number of registered advertisement medium candidates. This will make it easier to select, leading to an increase in the number of advertisers using the Mediation System. In addition, since the search system does not know what conditions are input, when the daily target provider registers daily target information, it leads to the registration of as much information as possible as much as possible. Advertising medium candidate information registered in the system will be enriched.
  • the daily environment media conversion system includes an A everyday object information reception unit (1701), an A everyday object information registration unit (1702), an A advertisement medium candidate display unit (1703), and This is a daily environment media conversion system including target information search means (1704), A advertisement medium candidate selection unit (1705), and A notification completion unit (1706).
  • the “A everyday object information search means” searches the everyday object information and the everyday object information of the everyday object information registered by the A everyday object information registration unit. It can be considered that the A advertisement medium candidate display unit having the A daily object information search means is displayed as shown in FIG. FIG. 18 a is an illustration of the case where the daily object is an object, and FIG. 18 b is an illustration of the case where the daily object is a human.
  • the search conditions are configured to input detailed conditions after selecting an item by a pull-down menu. In the case of using a search condition other than those listed in the item, it is preferable to be configured to be able to use free word search.
  • the daily target provider when a budget is selected, it is conceivable to input the range of the consideration that can be paid to the daily target provider when the advertiser selects the advertisement medium candidate as the detailed search condition. Then, when using this search condition, the daily target provider has entered the desired value range as the daily target information of the advertisement medium candidate or the person, or the daily target information is preferably correlated with the daily target information. It is necessary to set the value of. If the advertiser does not set the desired value, it will not be displayed as a search result when the advertiser searches. In principle, it is necessary to display advertisement media candidates within the range of desired vs.
  • the advertiser may be configured such that it can be viewed simultaneously by displaying it at the end as a peripheral search result.
  • information to be searched industry to which daily objects are used as advertisements, product types, service types or business types not to be used, product types, service types, conditions for interrupting daily objects (for example, a typhoon comes, trains move Information to identify a person who provides a candidate for advertising media (name, address, zip code, credit card number, automobile, etc.), blackout, blackout, injury, sudden business trip, etc.
  • Driver's license information resident's card information, my number, family register information, face picture, passport information, health insurance card information, pension information, fixed phone number, mobile phone number, e-mail address, SNS ID, work place information, nationality information , Gender information, blood type), bank account to receive compensation, type of money to receive compensation (Yen, dollar, bitcoin, available in system If you use the product as an advertising medium for the target product of the advertisement, you can offer the daily target only when you get the target product, or you get it if you lend it, if you buy it (with or without a discount), It is preferable to be configured to be able to use information as to whether or not it is good as a search target.
  • the search results may be configured to be redundantly searched.
  • the duplicate search enables searching based on a plurality of conditions. For example, if you want to search for a dining table that is wooden and carved, when the daily objects are objects, first search the dining table, then search for wooden objects from the search results, and then search results There is a way to search for objects with engravings and display only objects that satisfy all conditions. At this time, what is the target of the search is the registered item everyday object information. Since wood and sculpture may be registered with the keyword wood carving, if wood and sculpture are used as search words, everyday objects for which the keyword wood carving is registered may also be used as a peripheral search result. It is preferable to be configured to be able to display.
  • search result may be further configured to allow selection of display order.
  • Embodiment 4 Hardware Configuration As shown in FIG. 19, the hardware configuration of the fourth embodiment also includes the information registered in the A everyday object information reception program, the A everyday object information registration program, the A advertisement medium candidate display program, and the everyday object information in the non-volatile memory.
  • a daily target information search program for searching for advertisement medium candidates based on A, advertisement medium candidate selection program for A, selected notification program for A are held, and based on the execution command of a series of programs, these programs , And is read into the main memory, and these programs are executed based on the operation start instruction.
  • Various setting information and the like such as non-communication are held in the non-volatile memory, loaded into the main memory, and referred to and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 20 is a diagram showing a flow of processing of the fourth embodiment.
  • a advertisement medium candidate selection Step (2009), selection end determination step (2010), A selected notification step (2011) and Consisting of.
  • a duplicate attribute information search step is incorporated after the search end determination step, a duplicate search result advertisement medium candidate display step, a duplicate search end determination step , An advertisement medium candidate selection step, a selection end determination step, and a selected notification step. If the duplicate search is to be further duplicated, after the duplicate search end determination step, the duplicate attribute information search step is incorporated and processed in the same manner as the duplicate search.
  • the invention according to the present embodiment is characterized in that, in addition to any one of the features of Embodiments 1 to 4, in the A advertisement medium candidate selection unit, selection from a plurality of advertisement medium use applicants is made for one daily object. It is a daily environment medialization system that can be accepted. When it is a part of daily life that is used as advertising media, it is a waste of other advertising media to waste other advertising media, so multiple advertisers should share Is beneficial.
  • synergy effects may be generated by combining the product of A of one advertiser and the product of B of another advertiser, and sharing of one advertising medium by multiple advertisers is a daily target
  • the effect of mediating the media into a stronger media is recognized.
  • the most basic configuration of the daily environment media conversion system according to the fifth embodiment is, as shown in FIG. 21, an A everyday object information reception unit (2101), an A everyday object information registration unit (2102), and an A advertisement medium candidate display unit (2103)
  • a daily environment media conversion system comprising: A advertisement medium candidate selection unit (2104), A plural selection reception means (2105), and an A selected notification unit (2106).
  • the “A multiple selection accepting unit” accepts a plurality of selections for one everyday object. For example, when everyday objects are objects, duplication of selection for advertising the seat cover of a taxi and selection for advertising a deodorant with a good scent is performed, and the synergy between the seat cover and the scent within the company makes both It is possible to impress the passengers as a more attractive product. Alternatively, if you choose to use curtains for advertising and overlap for selecting planters for advertising, the nicely colored curtains and cute pattern planters will make the stylish windows even more prominent, so the person who passed It is possible to attract the attention of the public and hold a good impression.
  • the daily target is a person
  • the advertising medium candidate with high advertising effectiveness can receive advertisements from a plurality of advertisers simultaneously, the amount of reward obtained as the advertising medium will increase. Therefore, attractive daily objects to be provided to the present media system are increased, and it is possible to provide and select more satisfactory advertising medium candidates.
  • a method of receiving the selection by the A multiple selection receiving unit can be considered, for example, from the screen as shown in FIG. FIG. 22 a is an example of the case where the daily object is an object, and FIG. 22 b is an example of the case where the advertisement object is a human.
  • the advertisement medium candidate selection unit (as described above, the screen displayed when individual selection is performed from the list display of advertisement medium candidates in the advertisement medium candidate display unit A is the display screen of the A advertisement medium candidate selection unit.) It is conceivable that information such as the company currently making a selection, and the goods / services that the company making a selection is targeted for advertising may be displayed. .
  • the daily object is a person, as shown in b, from the A advertisement medium candidate selection unit, a site desired to be used as an advertisement medium is selected.
  • the parts that have not been selected to be used as advertising media are displayed in black in the figure, and the parts that have already been selected by another company etc. are displayed by hatching in the figure, and the unselected parts are displayed. It is displayed in plain in the figure.
  • the site is displayed by a horizontal line in the figure, and it is possible to confirm the site that the user has selected.
  • the advertisement medium unregistered part, the part already selected by another company or the like, the selected part, and the unselected part are displayed so as to be visually distinguishable.
  • there may be competitors or other parties where it is not desirable to advertise at the same time among companies that have already been selected, etc. You should be able to check information such as whether you have selected.
  • the drawing shows a configuration in which confirmation of information can be performed from a selection menu called company guidance which has already been selected.
  • a company that has made an existing choice may be configured to exercise a veto on the company that made the choice later. If the company that made the existing choice is a high-end jewelery brand and it is going to put it on a certain person's arm, if the company that made the choice later is clothing for first fashion, especially for children whose age is close It may be configured to notify the first selected company that its selection has been made, and may be configured to be able to cancel the late-selected selection if there is a reason such as a disagreement. . Also, this right of refusal may be given to those who provide daily objects. This may be configured to authorize the first choice.
  • the notification of selection preferably includes information on how to use the daily objects and information on what company the chooser is.
  • information on how to use daily objects it is used as curtains of windows along roads, specifically listing product names and product attributes, putting on arms, wearing on body, using as tire of car, And so on. These may be selected by a pull-down menu, may be registered in a complete text format, or may be configured to be registered in a mixed format of the two. .
  • advertisement medium candidate selection unit may be provided as functions in the (A or / and B) advertisement medium candidate selection unit.
  • a person who selects an advertisement medium candidate may register in advance in the system, and when a selection matching the contents registered in advance is performed, information may be automatically included in the selection notification and transmitted. You may configure it.
  • the hardware configuration in the case of the most basic configuration of the fifth embodiment is also in the non-volatile memory, A daily object information reception program, A daily object information registration program, A advertisement medium candidate display program, A advertisement A medium candidate selection program, an A plural selection acceptance program for a plurality of advertisers to select the advertisement medium in duplicate for one advertisement medium candidate, and an A selected notification program are held, and a series of programs These programs are executed based on the execution instruction of.
  • non-volatile memory main memory, CPU, and interface are connected to a bus line and are communicably connected to each other.
  • FIG. 24 is a diagram showing a process flow of the most basic configuration of the third embodiment.
  • the registrant information input step (2401) the A item everyday object information acquisition step (2402a), the A person everyday object information acquisition step (2402b), the acceptance end determination step (2403), the A everyday object information A registration step (2404), A advertisement medium candidate display step (2405), A advertisement medium candidate selection step (2406), A plural selection acceptance sub step (2407), selection end judgment step (2408), A notification completion step (A) And 2409).
  • Embodiment 6 ⁇ Summary of the sixth embodiment>
  • the invention in this embodiment is a daily environment medialization system capable of a selection method which exclusively uses advertisement media candidates in addition to the features of the invention in any one of the first to fifth embodiments.
  • a plurality of advertisers are configured to be able to use one advertisement medium. Therefore, when another advertiser does not want to use the selected advertising medium as an advertiser, the advertising medium can be exclusively used. Alternatively, it is possible to exclusively use advertising media exclusively for a certain period of time. As a result, the relationship between the ad medium and the advertiser becomes strongly recognized like the so-called talent contract, and the ad medium acts as a certain symbol of the advertiser. become.
  • the advertising effect of the advertising medium is high, by symbolizing the advertising medium, it is possible that the advertising effect can be reappropriate for objects other than the ones that are originally asking for advertising. Become.
  • the advertising medium is exclusive to the opportunity of giving and receiving consideration from other advertisers, it is possible to set the counter value higher than in the case of multiple selection, and it is stable. There are merits such as payment of compensation and the ability to receive payment of large compensation in a lump.
  • the most basic configuration of the daily environment media conversion system according to the sixth embodiment is, as shown in FIG. 25, an A everyday object information reception unit (2501), an A everyday object information registration unit (2502), and an A advertisement medium candidate display unit (2403)
  • a daily environment media conversion system comprising: A advertisement medium candidate selection unit (2504), A single selection reception means (2505), and A selected notification unit (2506).
  • a Single Selection Accepting Means receives only a single choice for one daily object.
  • a single choice is a choice that limits multiple choices to everyday objects. For example, it is preferable that advertisement medium candidates for which a single selection has been made will not be displayed on the A advertisement medium candidate display section as advertisement medium candidates during a single selection.
  • advertisement medium candidate selector company side
  • the daily target information provider sets the conditions for the single selection and selects the advertisement medium candidate Companies) to make a single choice.
  • the conditions are: consideration (including one-time payment and installment payment conditions), and a period for allowing a single choice, to use or wear products of competitors, products that generally recall different images, etc. They may or may not accept restrictions, or may or may not accept selection on similar terms with respect to competitors' products after a period of time. It is preferable that these be registered in accordance with the daily target information registration, and be published as a condition together when being published as an advertising medium candidate.
  • the advertising medium candidate selector sets the conditions for the single selection, and the daily object provider accepts the conditions. This is the case for accepting a single choice.
  • the conditions are: consideration (including one-time payment and installment payment conditions), and a period for allowing a single choice, to use or wear products of competitors, products that generally recall different images, etc. They may or may not accept restrictions, or may or may not accept selection on similar terms with respect to competitors' products after a period of time.
  • consideration including one-time payment and installment payment conditions
  • a period for allowing a single choice to use or wear products of competitors, products that generally recall different images, etc. They may or may not accept restrictions, or may or may not accept selection on similar terms with respect to competitors' products after a period of time.
  • the A single selection accepting means is actually displayed, for example, as shown in FIG. FIG. 26 a shows a case in which the daily target information provider takes the lead, and FIG. 26 b shows a case in which the advertisement medium candidate selector (the company) takes the lead.
  • the A advertisement medium candidate selection unit (as described above, the screen displayed when individual selection is performed from the list display of advertisement medium candidates in the A advertisement medium candidate display unit is the A advertisement medium candidate selection unit Is a display screen of a screen for selecting whether to make a single selection or a selection other than a single selection as a method of selecting advertisement media candidates.
  • a condition for accepting the single selection input as daily object information when the daily object information provider registers daily object information is displayed.
  • the user selects the displayed advertisement medium candidate as the advertisement medium from the advertisement medium candidate selection unit A, whether to perform selection method other than single selection or single selection
  • the screen to select is displayed.
  • the advertiser who makes a single selection inputs for example, a period in which the selection is continued or a consideration condition corresponding to the period, and then the selection is performed. Then, the single selection condition is notified to the daily target provider together with the selected notification described later.
  • Embodiment 6 Hardware Configuration As shown in FIG. 27, the hardware configuration of the most basic configuration of the sixth embodiment is also as follows: A routine target information reception program, A routine target information registration program, A advertisement medium candidate display program, A advertisement medium candidate in non-volatile memory A selection program, an A single selection reception program for exclusively selecting advertisement media candidates, and a selected notification program are held, and these programs are executed based on a series of program execution instructions.
  • non-volatile memory As with the program, information on daily target information, object daily object information, object explanation information, object location information, human daily object information, name, age, occupation, hobbies, gender, body type, information on race, Various parts such as body parts desired to be used, actions desired to be used, areas / time zones / periods desired to be used, advertising medium candidates, single selection information, selected information, communication not shown, etc. Setting information and the like are held in the non-volatile memory, loaded into the main memory, and referenced and used when executing a series of programs. In this computer, non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 28 is a diagram showing a process flow of the most basic configuration of the sixth embodiment.
  • a registrant information input step (2801) an item A daily object information reception step (2802a), an A person daily object information reception step (2802b), an acceptance end determination step (2803), A daily object information Registration step (2804), A advertisement medium candidate display step (2805), A advertisement medium candidate selection step (2806), A single selection acceptance sub step (2807) selection end determination step (2808), A selected notification step (2807) 2809), and.
  • the invention in the present embodiment is a daily environment medialization system configured to determine whether the daily media person described in the first to sixth embodiments can be a candidate for advertising media.
  • the daily environment media conversion system of the seventh embodiment includes an A everyday object information reception unit (2901), an A everyday object information registration unit (2902), an A judgment result input reception unit (2903), It is a daily environment medialization system including an already output unit (2904), an A advertisement medium candidate display unit (2905), an A advertisement medium candidate selection unit (2906), and an A selected notification unit (2907).
  • an A everyday object information reception unit (2901)
  • an A everyday object information registration unit (2902)
  • an A judgment result input reception unit (2903)
  • It is a daily environment medialization system including an already output unit (2904), an A advertisement medium candidate display unit (2905), an A advertisement medium candidate selection unit (2906), and an A selected notification unit (2907).
  • Embodiment 7 A Judgment Result Input Receiving Unit
  • This determination can be made by humans based on the detailed description, or can be automatically determined by a computer. As it is necessary to make an enormous amount of information to be judged instantly, it is preferable to configure it so that it can be processed formally by a computer. In view of this, it is conceivable to incorporate a numerically determinable selective question into the input items of each daily object information item. Or, for example, nickname, number of friends, residence area, affiliation group, participating social activities, number of eating outs per unit time, number of dating per unit time, number of movie viewings per unit time, unit time It is also conceivable to prepare items such as the number of times the user has been out, and to take culture class lessons per unit time, and to give a score based on the values described here, etc.
  • the same item is provided in each daily object information item so that the total score can be calculated.
  • a determination method of determining as an advertising medium candidate is defined.
  • SNS social network service
  • information that can be collected from SNS As information that can be collected from SNS, the number of friends, the number of times of information transmission, reaction situation such as “Like” to transmitted information, positive remarks within SNS or negative remarks, external reaction to information that has been transmitted Is information such as whether it is positive or negative. If these are configured to be scored according to a predetermined rule, it is possible to determine whether they are appropriate as advertising medium candidates by calculation in a computer. Further, the information collected by these may be configured to be released together when released as advertisement media candidates. This is because this information can be used as reference information for advertisement medium candidate selection.
  • Embodiment 7 A Determined Output Unit "A judged output unit" is.
  • the daily target information receiving the input of the determination result as appropriate is output to the A advertising medium candidate display unit so as to be displayed as an advertising medium candidate.
  • the judgment result input unit selects this as an advertisement medium candidate and outputs it to the A advertisement medium candidate display unit.
  • the hardware configuration of the seventh embodiment also has a non-volatile memory
  • a daily object information reception program A daily object information registration program, A determination result input reception program, A determination completed output program, and A advertisement medium candidate display
  • a program, an A advertisement medium candidate selection program, and an A selected notification program are held, and these programs are executed based on a series of program execution instructions.
  • daily target information object daily target information, object explanatory information, object existence location information, person daily target information, name, age, occupation, hobbies, sex, information concerning race, race, etc.
  • non-volatile memory The desired body part, the action desired to be used, the area / time zone / period desired to be used, the judgment result, the advertisement medium candidate, the selected information, various setting information such as communication not shown, etc. are non-volatile It is held in the memory, loaded into the main memory, and referred to and used when executing a series of programs.
  • non-volatile memory, main memory and CPU interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 31 is a diagram showing the flow of the most basic configuration of the seventh embodiment.
  • a Judgment result input acceptance step (3106) for inputting the result of judgment into the judgment result input acceptance unit,
  • a judgment completed output step (3107) for outputting judgment result whether the daily object is appropriate as an advertising medium candidate
  • the invention in this embodiment is added to the feature of any one of the first embodiment or the seventh embodiment, a function capable of acquiring and displaying the amount of consideration when using the advertisement medium candidate.
  • It is a daily environment media system.
  • the acquisition of the counter value may be calculated automatically by a machine, or may be configured to acquire a value set by the administrator.
  • the daily environment medialization system side can determine the price, without the daily target provider and the company side negotiating the charge directly. Since the counter value displayed on the system side is from a third party position, it can be used safely between the advertisement medium candidate and the advertiser company. It also has the advantage of saving time for money negotiations.
  • the most basic structure of the daily environment media conversion system of the eighth embodiment is A daily object information reception unit (3201), A daily object information registration unit (3202), and A consideration information.
  • a daily environment media conversion consisting of an acquisition unit (3203), an A consideration output unit (3204), an advertisement medium candidate display unit (3205), an advertisement medium candidate selection unit (3206), and an A selection completion notification unit (3207) It is a system.
  • the configuration common to any one of the first embodiment and the fifth embodiment will not be described, and a configuration characteristic to the present embodiment will be described.
  • the “A consideration information acquisition unit” acquires consideration information which is information including the amount of the consideration for causing the advertiser side to use the registered daily object as an advertising medium.
  • the consideration information may be determined by the person who provides the daily environment media conversion system, or may be configured to be calculated automatically by the daily environment media conversion system.
  • the content of the consideration information is the value to be paid to the daily target provider when the advertiser uses the advertising medium. Considering the characteristics of daily objects and past activity results as advertising media, those who have relatively high advertising effectiveness of daily objects will be set with relatively high counter value, Those who have relatively low advertising effectiveness for everyday objects will have relatively low counter values.
  • the consideration information be reacquired at regular intervals.
  • an information item for calculating the compensation is accumulated, further updated, and the compensation is calculated based on a predetermined rule.
  • Information items include the degree of exposure to media (magazines, television, video sites, SNS), body shape, health information, age information, information indicating social status, etc.
  • the owner of the object is evaluated (according to the case where a person is a daily object), information indicating the degree of popularity of the object (eg, the number of times taken up by the media, the number of times of advertisement, The degree of positive evaluation in SNS), the price of the item, information indicating the popularity of the maker of the item (the same as the above regarding the degree of popularity), brand power information of the item (the number of times the media has appeared in the brand, It is judged using the number of appearances in media ranked by brand power etc. Further, the determination may be made using the number of times used as an advertising medium, the degree of echo to the past application, the total amount of consideration earned as an advertising medium, etc.
  • the “A consideration output unit” outputs the acquired consideration information as the daily target information to the advertising medium candidate display unit.
  • the A consideration output unit outputs the consideration information to the advertising medium candidate display unit.
  • the consideration information is displayed on the advertisement medium candidate display unit.
  • the consideration information is relatively important information for the company that selects the advertising medium candidate in selecting the advertising medium candidate. Therefore, it is preferable that the consideration information is not included in the page displaying the details of the advertisement medium candidate but included in the content of the partial information of the advertisement medium candidate displayed on the page displaying the list of advertisement medium candidates .
  • the hardware configuration of the most basic configuration of the eighth embodiment is also classified into the non-volatile memory, the A everyday object information reception program, the A everyday object information registration program, and the advertisement when the everyday object is selected as an advertisement medium.
  • a consideration information acquisition program that acquires information on the consideration that should be paid to the target provider on a daily basis
  • a consideration output program that outputs the acquired consideration information to display on the display unit along with the daily target information
  • a advertisement medium candidate A display program, A advertisement medium candidate selection program, A selected notification program is held, and these programs are read into the main memory based on the execution instruction of a series of programs, and these programs are executed based on the operation start instruction. The program is run.
  • non-volatile memory As with the program, information on daily target information, object daily object information, object explanation information, object location information, human daily object information, name, age, occupation, hobbies, gender, body type, information on race, Various setting information such as parts of body that you want to use, actions that you want to use, areas, time zones, periods that you want to use, consideration information, advertisement medium candidates, selected information, and communication that is not illustrated Etc. are stored in the non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs. In this computer, non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 34 is a diagram showing a process flow in the case of the most basic structure of the eighth embodiment.
  • a registrant information input step (3401) an item A daily object information acceptance step (3402a), an A person daily object information acceptance step (3402b), an acceptance end determination step (3403), A daily object information A registration step (3404), an appropriate consideration determination step (3405) for determining appropriate consideration based on the registered daily object information,
  • a consideration information acquisition step (3406) for acquiring appropriate consideration information via the appropriate consideration determination step ),
  • a appropriate consideration output step (3407) for outputting the acquired appropriate consideration to the advertisement medium candidate display unit,
  • the invention in the present embodiment is a daily environment mediaization system in which a function for proposing compensation for using advertising media candidates is added to the daily environment mediaization system in the eighth embodiment.
  • the proposed consideration is proposed to the daily target provider from the daily environment media system.
  • the daily target provider can show the intention of acceptance or rejection for the proposed consideration by reversely proposing the value that he / she thinks appropriate to the proposal from the daily environment media conversion system.
  • the daily environment media conversion system determines consideration information from both the proposed consideration and the suggested consideration to which the daily target provider reversely proposes it, and displays it to the company side.
  • the configuration of the ninth embodiment The most basic configuration of the daily environment media conversion system according to the ninth embodiment is, as shown in FIG. 35, A daily object information reception unit (3501), A daily object information registration unit (3502), A proposal consideration acquisition unit (A 3503) A proposal consideration transmission unit (3504), A reverse proposal consideration reception unit (3505) A consideration information acquisition unit (3506), A proposal correspondence consideration information acquisition means (3507), A consideration output unit (3508), A This is a daily environment media conversion system including an advertisement medium candidate display unit (3509), an A advertisement medium candidate selection unit (3510), and an A selected notification unit (3511).
  • the description of the configuration common to the eighth embodiment will be omitted, and the configuration characteristic to the present embodiment will be described.
  • Embodiment 9 A Suggested Value Acquisition Unit
  • the “A proposal consideration acquisition unit” acquires proposal consideration which is a proposal of the amount of consideration for causing the advertiser side to use the registered daily object as an advertising medium.
  • the proposal consideration may be determined by the person who provides the daily environment media conversion system, or may be configured to be calculated automatically by the daily environment media conversion system.
  • Suggested consideration is what is proposed to the target provider on a daily basis.
  • the proposed consideration need not indicate a certain definite price, but may indicate a wide price range.
  • the proposal consideration may be one automatically calculated by the peripheral device of the present system. In the first place, since everyday objects are used for advertising by companies, etc., their social influence is an important factor in determining their value.
  • the degree of daily exposure to media mass media, SNS, etc.
  • the degree of social exposure to the public's gaze time length, frequency, size of exposed surface
  • high degree of social attention can be configured so as to rate the degree of media exposure, the degree of general line of sight exposure, and the degree of social attention with words appearing in daily object information, and calculate the proposed consideration for the daily object based on each rating.
  • the degree of media exposure can be calculated based on the number of hits, the number of posts on SNS, the number of followers, etc. by performing net search and SNS search by the name if the daily target is a person.
  • the degree of mass-line exposure can be calculated based on how many matching images are hit by performing image retrieval of the daily object on the Internet.
  • the system and peripheral devices have their own daily object dictionaries, and by rating each daily object attribute, it is configured to calculate points based on the attributes of each daily object information and to calculate the proposed consideration. It can also be done.
  • Embodiment 9 A Suggested Value Transmission Unit
  • the “A proposal consideration transmission unit” transmits the acquired proposal consideration to the side that has registered the daily target information.
  • the daily target provider who has registered the daily target information should either accept the proposal fee proposed by the daily environment media conversion system, or request a different proposal price to be determined, or give a yes / no response to the daily environment media conversion system. It will be done against.
  • Embodiment 9 A Reverse Suggested Consideration Receiving Unit
  • the “A reverse proposal consideration receiving unit” receives the reverse proposal consideration from the side that has registered the daily object for the sent proposal consideration.
  • the daily target provider receives a proposal for the proposal consideration from the daily environment media system. If the daily target provider is convinced of the proposed consideration, then the reverse proposal consideration is sent as the same as the proposal consideration, or no counter proposal consideration is sent. If the daily target provider does not agree with the proposed consideration, an amount which the daily target provider is different from the suggested consideration is sent to the daily environment media conversion system as the reverse proposal consideration.
  • A: The reverse proposal consideration receiving unit receives the reverse proposal consideration sent from the daily target provider.
  • the daily target provider who has registered the daily target receives the transmission of the proposal consideration from the daily environment media conversion system, and approves or rejects the proposal consideration proposed by the daily environment media conversion system, along with the reverse proposal consideration. Transmission may be performed. If the daily target provider is not satisfied with the proposed value against the proposed consideration proposed by the daily environment media conversion system, a response to the effect of disapproval is made, and the daily target provider reversely makes a proposal Send the consideration to the daily environment medialization system and present it. If the daily target provider is satisfied with the proposed consideration, it responds to the effect that the proposed consideration is accepted, and additionally, does not transmit the reverse proposed consideration, or the same amount as the proposed consideration as the reverse proposed consideration. Send.
  • a Suggested Correspondence Information Acquisition Means "A proposal corresponding consideration information acquisition means" receives the consideration information which is information including the amount of the consideration for making the advertiser use the registered daily object as an advertising medium from the consideration consideration and the daily object provider side It is acquired according to the reverse proposal consideration.
  • a proposal corresponding consideration information acquisition means acquires consideration information based on the proposal consideration and the reverse proposal consideration.
  • the consideration information is output from the A consideration output unit to the A advertisement medium candidate display unit and finally released as daily target information.
  • the consideration information may be a consideration that is uniquely determined on a monetary basis, or may be a plurality of consideration that is indicated by conditional branching.
  • a rule may be prepared in which an intermediate value between the proposal consideration and the reverse proposal consideration is defined as consideration information, and calculation may be performed according to the rule to determine consideration information.
  • consideration information As an example of the latter, it is conceivable to divide the period into two levels, and to present two types of compensation for a long period and compensation for a short period.
  • the factors related to the influence when using the daily life object as the advertising medium are shaken at multiple levels. For example, time, size, frequency of exposure, frequency of media transmission (a reference on SNS, a reference on one's own home page, a photo posting), situation selection (wear when appearing on TV, daily wear, etc.), etc. can be considered.
  • Embodiment 9 Other Configurations
  • a configuration may be considered in which the proposal consideration is proposed from the daily target provider to the advertisement medium candidate selector, or the advertisement medium candidate selector is proposed to the daily target provider.
  • the advertisement medium candidate selector will determine whether or not to respond to the proposal. It is preferable to be configured to be able to propose a new proposal consideration as well as a response of yes or no, as well as the advertisement medium candidate selector.
  • the fact that the advertisement medium candidate chooser can propose a new proposal consideration to the proposal of the daily target provider makes it possible to present the proposal consideration from both sides. Therefore, the price negotiation will be performed between the daily target provider and the advertisement medium candidate selector.
  • the advertisement medium candidate selector does not make a selection. If the advertisement medium candidate chooser is configured to propose proposal consideration to the daily target provider, the daily target provider will determine whether or not to respond to this proposal. If not only the response of the yes or no, but also the proposal provider can propose new proposal consideration from the daily target provider, it becomes possible to present the proposal consideration from both sides. Therefore, the price negotiation will be performed between the daily target provider and the advertisement medium candidate selector.
  • Embodiment 9 Hardware Configuration As shown in FIG. 36, the hardware configuration of the most basic configuration of the ninth embodiment also acquires the A everyday object information reception program, the A everyday object information registration program, and the proposed consideration set by the present media system in the nonvolatile memory.
  • a Suggested consideration acquisition program for sending A Suggested consideration transmission program for sending the acquired proposal consideration to the daily target provider, Reverse proposal made by the daily target provider for the proposed consideration
  • a reverse proposal consideration receiving program for receiving by the present medialization system,
  • a proposal proposal corresponding consideration information acquiring program for obtaining proposal consideration information upon receiving a response from a daily target provider for the proposal consideration
  • a consideration information acquisition program A consideration output program, A advertisement medium candidate display program, A advertisement medium candidate selection program, A selected notification program Are held, and these programs are executed based on a series of program execution instructions.
  • non-volatile memory As with the program, information on daily target information, object daily object information, object explanation information, object location information, human daily object information, name, age, occupation, hobbies, gender, body type, information on race, Body part desired to be used, act desired to be used, area / time period / period desired to be used, proposal consideration, reverse proposal consideration, consideration information, proposal corresponding consideration information, advertisement medium candidate, Selected information, various setting information such as communication not shown, and the like are held in the non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 37 is a diagram showing a flow in the case of the most basic configuration of the ninth embodiment.
  • the registrant information input step (3701) the A item everyday object information acceptance step (3702a), the A person everyday object information acceptance step (3702b), the acceptance end determination step (3703), A everyday object information Registration step (3704), appropriate proposal consideration determination step (3705) to determine whether the amount of appropriate proposal consideration is determined,
  • a proposal consideration acquisition step (3706) for acquiring proposal consideration determined as appropriate proposal consideration,
  • a Suggested consideration transmission step (3707) for transmitting the acquired proposed consideration to the daily target provider via the network (3707), reverse for receiving reverse proposal consideration from the daily target provider who has received the proposed consideration Proposal consideration receiving step (3708),
  • a reverse proposal consideration information acquisition substep (3710) A consideration output step (3711), A advertisement medium candidate display step (3712), A advertisement medium candidate selection step (3713) for acquiring reverse
  • the everyday environment media conversion system in this embodiment can register an advertisement theme that the everyday target provider wants or wants to use as an advertisement medium by himself. It is a daily environment medialization system configured as above.
  • Embodiment 10 Configuration As shown in FIG. 38, the daily environment media conversion system of the tenth embodiment uses the daily life target information receiving unit (3801), the daily life target provider, or wants to use the daily life target.
  • a advertisement theme information acceptance unit (3802) for accepting advertisement theme information A daily target information registration unit (3803), A advertisement medium candidate display unit (3804), A advertisement medium candidate selection unit (3805), A selection And a notification system (3806).
  • the description of the configuration common to any one of the first to ninth embodiments is omitted, and the configuration characteristic to the present embodiment will be described.
  • Embodiment 10 A Advertising Theme Information Accepting Means
  • the "A advertisement theme information receiving means" receives advertisement theme information which wants to use the daily object as daily object information as daily object information from the registrant who registers the daily object. Therefore, the advertisement subject information is input by the everyday target provider itself as one piece of information belonging to the everyday target information. As advertisement theme information that a target provider wants to use on a daily basis, the company accepts input of goods and services to be targeted for advertisement.
  • the daily objects are objects
  • the western-style house in platinum is a new curtain, a mail box, a well-designed nameplate, and if it is a celebrity-owned car, an in-car accessory or car navigation
  • an input such as a deodorant or an antiperspirant as advertisement theme information.
  • the daily target is a person, if it is a popular professional soccer player, if it is a practice soccer ball or spike shoes, if it is a professional tennis player, a racket or ball or a guitarist of a popular band.
  • the method for accepting the input of the advertisement theme information is a method of selecting a corresponding advertisement form from a pull-down menu.
  • FIG. 39 is an example of an actual display of the advertising theme information receiving means.
  • Fig. 39a is an illustration of the case where the daily object is an object
  • Fig. 39b is an illustration of the case where the daily object is a human.
  • the category to which the daily object belongs is selected. Categories include homes (including gardens, windows, walls, baths, kitchens, etc.), cars (including passenger cars, sports cars, trucks, buses, etc.), bikes (including large and medium size, road bikes, etc.), clothes As with (including clothes, shoes, accessories, bags, mufflers, etc.), it may be a large classification. Broadly, it is fine if it is possible to limit related things as advertising theme information, so it is sufficient to define the category of everyday objects to the extent of the environment to be used. Selecting a daily target category will display the large categories of advertising targets associated with that category.
  • target of advertising such as curtain, nameplate, mail box, planter, sunshade, dishes, cutlery, vase, trash can, furniture etc.
  • Type is displayed as a pull-down menu.
  • the details of each menu may be selectable. For example, in the case of a curtain, the size and color, and in the case of a planter, the shape, color, and usage are defined as pull-down menus of lower levels.
  • the advertisement theme information may be configured to be able to be designated up to a company providing the products / services.
  • an environment desired to be used as an advertising medium is selected.
  • an environment desired to be used as an advertising medium As a category, company, school, theme park, travel destination, home, neighborhood association rally, culture school, outing, event, ceremonial occasion etc. can be considered.
  • categories of usage situations associated with the environment are displayed in the next hierarchy.
  • the situation related to the environment can be considered at the time of outside work, desk work, meeting, taking a break, always, drinking party, etc.
  • advertising target categories related to environments and situations are shown.
  • a keyboard, a mouse, eye drops, a mobile phone, a smartphone, a pen, a fountain pen, a notepad, a sticky note, etc. can be considered.
  • the details of each menu may be selectable.
  • the size and color, and in the case of a mouse, a shape, a color and a function are defined as pull-down menus of lower levels. You can also leave it.
  • the advertisement theme information may be configured to be able to be designated up to a company providing the products / services.
  • the advertisement theme information may be configured so that a plurality of items can be selected for one daily object.
  • Embodiment 10 Hardware Configuration As shown in FIG. 40, the hardware configuration of the most basic configuration of the eighth embodiment is also the A advertisement theme for acquiring the advertisement theme information by receiving the input of the daily object information reception program and the advertisement theme information in the nonvolatile memory.
  • An information reception program, an A daily target information registration program, an A advertisement medium candidate display program, an A advertisement medium candidate selection program, and an A selected notification program are held, and based on the execution instruction of a series of programs, these pirograms Are read into the main memory, and these programs are executed based on the operation start instruction.
  • non-volatile memory As data, as with the program, information on daily object information, object daily object information, object explanation information, object location information, person daily object information, name, age, occupation, hobbies, gender, race information, use Various setting information such as body part desired to be allowed to act, desired action to be used, area / time zone / period desired to be used, advertisement theme information, advertisement medium candidate, selected information, communication not shown Etc. are stored in the non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs. In this computer, non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 41 is a diagram showing a process flow of the most basic configuration of the tenth embodiment.
  • the A registrant information input step (4101), the A item everyday object information acceptance step (4102a), an advertisement which is desired to be used when the everyday object input by the everyday object provider is a person A advertisement theme information reception substep (4103a) for acquiring theme information
  • Embodiment 11 ⁇ Overview of the eleventh embodiment>
  • the invention according to the present embodiment is, in addition to the features of the first to tenth embodiments, a daily environment media in which self appeal information can be freely input as one piece of information constituting everyday object information registered by the everyday object.
  • System It is difficult to convey the individuality of the object or person with information that is simply input along with the input item, and it is difficult to give a superiority or inferiority to the object or person who has similar information . Therefore, even if daily objects are unilaterally configured, registration of appeal information indicating unique personality can be performed, but it is possible to select more effective daily objects. Leading to the improvement of
  • the daily environment media conversion system includes: A daily target information reception unit (4201), A appeal information reception means (4202) for receiving appeal information of a daily medium, and A daily target information registration unit (4203) A advertising medium candidate display unit (4204), A advertisement medium candidate selection unit (4205), A selected notification unit (4206), and a daily environment media conversion system.
  • a daily target information reception unit (4201) for receiving appeal information of a daily medium
  • a daily target information registration unit (4203) A advertising medium candidate display unit (4204), A advertisement medium candidate selection unit (4205), A selected notification unit (4206), and a daily environment media conversion system.
  • the “A appeal information receiving means” receives appeal information, which is information for appealing the advertisement effect of the daily target, as daily target information, from the daily target provider.
  • the appeal information is displayed on the A advertisement medium candidate display unit as daily target information.
  • the data capacity will be large, so it does not have to be displayed at all times, and even if the advertiser side can select whether or not to display as daily target information Good.
  • it may be configured to be displayed on a page different from other daily objects.
  • the appeal information is created by the subject provider on a daily basis, and the content and method thereof are preferably not particularly limited.
  • a display as shown in FIG. 43 can be considered as the actual display method of the appeal information.
  • the appeal information is a moving image, it may be a still image, audio data, or some illustration.
  • appeal information other than text is accepted as the appeal information, it is preferable to add an explanation, a summary, and the like, and clarify the purpose to be indicated using the appeal information.
  • Appeal information can be considered to have a configuration that may or may not be input as daily target information.
  • the input of the appeal information may be used as the search condition for selecting the advertisement medium candidate described above.
  • a recruitment requirement of the advertiser side it may be configured to be able to give some theme and create appeal information according to it.
  • Embodiment 11 Hardware Configuration As shown in FIG. 44, the most basic hardware configuration of the eleventh embodiment is also the A everyday object information acceptance program in the non-volatile memory, the A appeal information acceptance program for accepting the appeal information created by the everyday object provider, A everyday A target information registration program, an advertisement medium candidate display program, an advertisement medium candidate selection program, and a selected notification program are held, and these programs are read into the main memory based on a series of program execution instructions. These programs are executed based on an operation start instruction.
  • non-volatile memory As with the program, information on daily target information, object daily object information, object explanation information, object location information, human daily object information, name, age, occupation, hobbies, gender, body type, information on race, Various parts such as body parts that you want to use, actions that you want to use, areas, time zones, periods that you want to use, appeal information, advertising media candidates, selected information, and communication that is not illustrated
  • the setting information and the like are held in the non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 45 is a diagram showing a flow of processing of the most basic configuration of the eleventh embodiment.
  • Embodiment 12 ⁇ Summary of the twelfth embodiment>
  • the invention according to the present embodiment can perform, in addition to the features of any one of the first to eleventh embodiments, the rating of the advertising effect as an advertising medium for everyday objects based on the effectiveness of the advertising medium candidate It is a daily environment medialization system configured as follows.
  • a rating is an evaluation performed by a person who actually uses everyday objects as advertising media, and is highly reliable as information.
  • the daily environment media conversion system includes an A everyday object information reception unit (4601), an A everyday object information registration unit (4602), an A advertisement medium candidate display unit (4603), and an A advertisement.
  • a daily life consisting of a medium candidate selection unit (4604), an A selected notification unit (4605), an A effectiveness information acquisition unit (4606), an A rating rule holding unit (4607), and an A effectiveness rating acquisition unit (4608) It is an environmental media system.
  • the description of the configuration common to any one of the first to eleventh embodiments is omitted, and the configuration characteristic to the present embodiment will be described.
  • Embodiment 12 A Validity Information Acquisition Unit
  • the “A effectiveness information acquisition unit” acquires, from the advertiser who uses the everyday object, the effectiveness information indicating how effectively the everyday object can be used as an advertising medium.
  • the degree of effectiveness is the daily target based on the analysis on the advertiser side, such as what kind of sales result has been achieved using the daily target, or whether the sales performance has risen by using the daily target. It is what judged the advertisement effect. Since it is the evaluation after actually using it, it can be a credible judgment material when the advertiser selects the advertising medium.
  • the way of determining the degree of effectiveness may be a method of determining something like an index and making a decision using information within that range.
  • FIG. 47 is an example of an input screen of actual effectiveness information.
  • FIG. 47 a is an illustration of the case where the daily object is an object
  • FIG. 47 b is an illustration of the case where the daily object is a human.
  • the effectiveness is the number of people passing per given time, the age of the passing person, the attribute of the passing person, the variation of the passing person's time, etc.
  • the number of SNS transmissions for advertising media in the state in which the advertisement object is installed, the number of positive opinions on SNS in relation to the advertisement media in the state in which the advertisement object is installed, and the period during which the advertisement object is installed in the advertisement medium Fluctuations in sales of advertising objects, the number of SNS transmissions on advertising media during the period in which advertising media are installed in the advertising medium, and positive in SNS in the advertising media during the period in which advertising objects are installed in advertising media
  • the number of negative opinions can be considered as a specific example of the effectiveness information.
  • the effectiveness information is preferably configured to include a plurality of pieces of information, since it is easy to assume an effective situation or an ineffective situation as the number of information increases. As shown to a, the method of inputting the number applicable to each effectiveness information can be considered.
  • a pull-down menu may be configured to be input by a method of selecting the corresponding number, or may be directly input from the communication terminal.
  • the detailed data such as the number of actual transmissions and the number of people can be used as the effectiveness information, using a five-step evaluation that sets the lower one as 1 and the higher one as 5 as relative evaluation among multiple advertising media. Alternatively, it may be made to input after being replaced with the evaluation on the company side.
  • companies that intend to use the relevant advertising media candidate analyze and compare detailed data such as the actual number of dispatches and the number of people, it takes a long time to use that data even if it carries effectiveness information.
  • the effectiveness when the daily object is an object is the place where people are used as advertising media, the location of places where people are active as advertising media, the advertisement where people are present at places where they are active as advertising media
  • the number of positive opinions on SNS related to advertising media in the current state, fluctuations in sales of advertising objects during the period in which advertising media is used for advertising, and periods during which advertising material is used for advertising The number of SNS transmissions related to advertising media, the number of positive opinions on SNS regarding advertising media in a period in which advertising media are used for advertising objects, etc.
  • the effectiveness information is preferably configured to include a plurality of pieces of information, since it is easy to assume an effective situation or an ineffective situation as the number of information increases.
  • the way of inputting the evaluation for each effectiveness is the same as when the daily object is an object.
  • a list of menus to be evaluated is displayed as the effectiveness information, and it is conceivable to select an item to be evaluated from among them.
  • the indicator of attitude is selected. It is possible to obtain more detailed and effective effectiveness by making it possible to display more detailed details such as greetings and wording in the pull-down menu in the indicator of attitude.
  • an evaluation score input screen is displayed.
  • the attitude of the index is selected, the detailed greeting is selected, and three evaluation points are selected. After selecting a point, pressing the determination displayed at the bottom of the point input screen ends the evaluation on this item and returns to the index list screen. After inputting the points for all the items, the selection of the determination displayed at the bottom of the index list screen ends the input of the effectiveness information.
  • the “A rating rule holding unit” holds each assigning rule which is a rule for rating the effectiveness based on the acquired effectiveness information.
  • “Rating rules” are rules for creating effectiveness rating using effectiveness. For example, if the effectiveness is composed of information of only one type of graded evaluation with the simplest number, the rule that the rating is based on the average value including the past evaluations, the highs and lows are excluded It is possible to use a rule that takes an average value, a rule that takes a mean value by limiting a period, or a rule that performs a rating based on the total score of all the evaluations so far.
  • Embodiment 12 A Effectiveness Rating Department
  • the “A effectiveness rating acquisition unit” acquires the efficiency rating of the daily object based on the acquired effectiveness information and the stored rating rule.
  • the rating method there is a method in which ratings are performed in ascending order of effectiveness, in order of raising from 1 only.
  • a method of performing rank division such as A rank, B rank, C rank, etc., can be considered for each range of numerical value of effectiveness.
  • the evaluation content for each index will be characterized, so it is conceivable to rank each feature according to the characteristic.
  • the number of positive opinions transmitted by SNS of a certain object was 20, but positive evaluations such as likes for each transmission are on average 1 In the case of about 10,000 cases, the ranking of the number of transmissions is 89th, but the number of positive opinions may be 1st.
  • advertising media is not in the public domain, it can be said that the diffusion power is very high. If the diffusion power is very high, it is possible to spread advertising effects over a wide area by using advertising media in one area, so it is effective when targeting services that can not be implemented in many places. It can be said that it is a high daily target. Alternatively, it can be used to set sales guidelines based on the results of advertising using daily objects.
  • the daily target is a person
  • a certain person when a certain person is 35th in the rating of the attitude, it can be considered that the third in the rating of the working speed using any tool that can be the target of advertising.
  • this person is not particularly effective in advertising the advertisement object related to the customer service, but the effectiveness of advertising is high as the advertising effect of the object used when performing some work. I think.
  • the advertiser wants to advertise on the advertising medium the point of focusing on the effectiveness of the advertising medium also differs. Therefore, creating an effectiveness rating for each item at the time of entering effectiveness information that typifies the point of interest is more effective because it makes it easier for the advertiser to find suitable advertising media and make it selectable. It is A system may be configured such that the above-mentioned consideration information is determined in conjunction with this rating.
  • the effectiveness rating be configured to be accepted by the A everyday object information receiving unit as the daily object information.
  • the effectiveness rating is accepted as the daily object information by the A daily object information reception unit, the effectiveness rating is registered as the daily object information in the A daily object information registration unit.
  • the A daily object information registration unit transmits the daily object information to the A advertisement medium candidate display unit, the effectiveness rating is displayed on the A advertisement medium candidate display unit in the same manner as other daily object information.
  • all or part of the daily object information is displayed on the daily object information display section (as described above, part of the information is displayed on the list screen, and the detailed information display for each daily object is displayed. When it is displayed as a part of information, it is preferable to configure it to be done on another page), and the effectiveness rating is a high degree of information that the company regards as important when selecting advertisement media candidates. It is preferable to be configured to be displayed preferentially.
  • Embodiment 12 Hardware Configuration As shown in FIG. 48, the most basic hardware configuration of the twelfth embodiment also includes an A everyday object information reception program, an A everyday object information registration program, an A advertisement medium candidate display program, and an A advertisement medium candidate selection program in the non-volatile memory. , A selected notification program, A effectiveness information acquisition program for acquiring effectiveness information that the advertiser evaluated the advertisement medium, A rating rule holding program for holding rating rule for performing rating, effectiveness also And A effectiveness rating acquisition programs for rating advertising media candidates are held, and these programs are read into the main memory based on the execution instruction of a series of programs, and based on the operation start instruction This program is executed.
  • FIG. 49 is a diagram showing a process flow of the twelfth embodiment.
  • a registrant information input step 4901
  • an item A daily object information acceptance step 4902a
  • an A person daily object information acceptance step 4902b
  • an acceptance end determination step 4903
  • a daily object information Registration step 4904
  • a advertisement medium candidate display step 4905
  • a advertisement medium position candidate selection step 4906
  • selection end determination step 4907
  • a selected notification step (4908)
  • acquisition of effectiveness information A.
  • Embodiment 13 ⁇ Summary of the thirteenth embodiment>
  • the invention in this embodiment in addition to the features described in the twelfth embodiment, is a daily environment medialization system in which the estimated effectiveness can be derived by AI.
  • AI In order to determine the effectiveness, it is necessary to consider all the various factors that are related intricately, and simple data processing alone can not always provide appropriate analysis.
  • AI it is possible to analyze more complex situations as data is accumulated, and it is possible to judge the effectiveness with various factors so that humans can compare and analyze various factors. Become.
  • judgments biased towards beliefs and desires that are likely to be seen when humans do tasks are not found in the case of AI tasks. Therefore, highly objective and reliable analysis is possible.
  • FIG. 51 is a view simply showing the procedure of acquiring the estimated effectiveness by the everyday environment and media system according to this embodiment.
  • the daily media ⁇ and the advertising targets A, B, C, and D have features of ⁇ 1 to ⁇ 8, A1 to A3, B1 to B3, C1 to C4, and D1 to D4, respectively.
  • the advertisement target B is advertised using the daily target ⁇
  • the estimated effectiveness in the case of advertising B ′ different from the feature of the advertising target B in that B1 is B1 ′ using the daily target ⁇ is acquired as rules 2 to 3.
  • the advertisement target B ′ was actually advertised using the daily target ⁇ as an advertisement medium, the effectiveness was 3.4.
  • the everyday environment medialization system will learn a new rule whose effectiveness is 3.4 when advertising object B 'is advertised using everyday object ⁇ .
  • the daily environment medialization system refines the rules for deriving the estimated effectiveness by repeating acquisition of the actual effectiveness and learning of a new rule, and between the estimated effectiveness and the actual effectiveness. Improve the accuracy to reduce the error of
  • Embodiment 13 Configuration The most basic configuration of the daily environment media conversion system according to the thirteenth embodiment is, as shown in FIG. 50, A daily object information reception unit (5001), A daily object information registration unit (5002), A advertisement medium candidate display unit (5003), A advertisement medium candidate selection unit (5004), A selected notification unit (5005), A effectiveness information acquisition unit (5006), A rating rule holding unit (5007), A effective rating acquisition unit (5008) , A effectiveness relevance rule learning unit (5009), A effectiveness relevance rule holding unit (5010), A effectiveness estimation combination acquiring unit (5011), A estimation effectiveness acquiring unit (5012), A estimation effectiveness And an output unit (5013).
  • a daily object information reception unit 5001
  • a daily object information registration unit 5002
  • a advertisement medium candidate display unit 5003
  • a advertisement medium candidate selection unit (5004) A selected notification unit (5005)
  • a effectiveness information acquisition unit (5006) A rating rule holding unit (5007), A effective rating acquisition unit (5008) ,
  • a effectiveness relevance rule learning unit (5009) A effectiveness relevance rule holding
  • a Effectiveness Relevance Rule Learning Unit indicates everyday target information of a daily target used as an advertising medium based on the acquired validity level information, and a product or service advertised by the advertising medium which is the daily target Learn effectiveness relevance rules that indicate the effectiveness of the combination with information.
  • the effective relevance rule is an effectiveness according to a combination of everyday target information specifying a daily target and information indicating a product or service specifying an advertising target.
  • FIG. 51 is an image diagram showing a procedure for the daily environment media conversion system in the present embodiment to acquire an estimated effectiveness.
  • the daily object ⁇ (5101) is specified by daily object information such as ⁇ 1, ⁇ 2, ⁇ 3, ⁇ 4, ⁇ 5, ⁇ 6, ⁇ 7 and ⁇ 8 (5102).
  • the advertisement target A (5103) is specified by information indicating a product or service of A1, A2, A3 (5104).
  • the advertisement target B (5105) is specified by the information indicating the product or service of B1, B2, B3, etc. (5106).
  • the advertisement target C (5107) is specified by information indicating a product or service of C1, C2, C3, C4, etc. (5108).
  • the advertisement target D (5109) is specified by information indicating a product or service of D1, D2, D3, D4 (5110).
  • a Effectiveness Relevance Rule The learning unit learns an effectiveness relevancy rule for each combination of information indicating everyday objects specifying everyday objects and information indicating products and services identifying advertising objects. Also, the learned relevance rules can be applied to the daily target information used when acquiring the rule and the daily target information that is not exactly the same as the information indicating the product / service or the information indicating the product / service. Designed. This expresses the daily object information in N dimensions using the values of N elements which are the elements constituting the daily object information, and also the values of the M elements which are the elements constituting the information indicative of the goods / services.
  • the information indicating goods / services is expressed in M dimensions, the compatibility between the two is expressed in N + M dimensions, the distance in the N + M dimensional space is defined, and the daily object information and the products acquired by the set rules An estimated value of effectiveness is calculated by the closeness of the distance to the information indicating the service.
  • a new effectiveness relevance rule is acquired.
  • the daily target information for acquiring the effectiveness relevance rule is configured by the information which the daily target provider has accepted in the daily target information receiving unit.
  • Information indicating products / services for acquiring the effectiveness relevance rule is input in order to estimate the effectiveness when selecting the advertising medium candidate or when the company side selects the advertisement medium candidate, etc. It is composed of the information registered in the daily environment medialization system.
  • Embodiment 13 A Effectiveness Relevance Rule Holding Unit
  • the “A effectiveness relevance rule holding unit” always holds the latest learned effectiveness relevance rules. Each time the A effectiveness relevance rule learning unit learns a new effectiveness relevance rule, the A effectiveness relevance rule holding unit additionally holds a new effectiveness relevance rule.
  • Embodiment 13 A Efficacy Estimation Combination Acquisition Unit
  • the “A effectiveness estimation combination acquiring unit” acquires a combination of everyday target information as an advertising medium and information indicating a product or service to be advertised in order to estimate the relevance of the effectiveness.
  • the effectiveness is obtained by combining the daily object information of the daily object and the information indicating the product or service of the advertising medium, so that it is possible to indicate the daily object information and the product or service even when the effectiveness is estimated.
  • a effectiveness estimation combination acquiring unit is a product / service specifying daily target information for specifying a daily target which is a target to be estimated, and an advertisement target, which are necessary for estimating the effectiveness and acquiring the estimated effectiveness. Get a combination of information indicating.
  • a effectiveness estimation combination acquiring unit acquires information on everyday objects ⁇ 1 to ⁇ 8 and information on products and services as a combination for acquiring estimated effectiveness when advertising target B ′ using the daily object ⁇ . , B2 and B3 are acquired.
  • Information A1 ', B1', C1, C1, C2, C3, C1, C1, C2 showing information on daily objects .alpha.1 to .alpha.8 and goods / services as combinations for acquiring the estimated effectiveness when advertising target E using daily object .alpha. Get a combination of C4.
  • the daily target information acquired by the estimated effectiveness combination acquiring unit is configured by the information that the daily target provider accepted by the daily target information receiving unit.
  • the information indicating the product / service for performing estimation is constituted by information registered in the everyday environment medialization system, for example, by a company who is trying to select an advertisement medium candidate to perform estimation.
  • Embodiment 13 A Estimated Validity Acquisition Unit
  • the “A estimated effectiveness acquisition unit” acquires the estimated effectiveness of the combination of the daily target information acquired using the held effectiveness relevance rules and the acquired information indicating the product / service to be advertised.
  • the estimated effectiveness is a combination of everyday object information for which the effectiveness is to be estimated and information indicating a product or service, and the estimated effectiveness is calculated by a combination of effectiveness relevance rules similar to this. For example, the case of estimating the effectiveness when advertising object B 'is advertised using everyday object ⁇ will be described.
  • Information (B1 ′, B2, B3) (5117) indicating products / services specifying advertisement target B ′ is similar to information (B1, B2, B3) indicating products / services specifying advertisement target B.
  • A1 ′, B1 ′, C1, C2, C3, C4 (5119) indicating a product or service specifying an advertisement target E indicates information (A1, A2, A3) indicating a product or service specifying an advertisement target A , A1 'and A1' are similar, B1 and B1 'of information (B1, B2, B3) indicating the product / service specifying the advertisement target B are similar, the product specifying the advertisement target C -It corresponds with the information (C1, C2, C3, C4) indicating the service.
  • rule 1, rule 2, and rule 3 can be mentioned. From the combination of Rule 1, Rule 2, and Rule 3, an estimated effectiveness that is estimated to be 4.3 is obtained (5120).
  • Embodiment 13 A Estimated Effectiveness Output Unit
  • the “A estimated effectiveness output unit” outputs the acquired estimated effectiveness. It is the A advertisement medium candidate display unit that outputs the estimated effectiveness. For example, when the advertiser selects the menu for estimating the effectiveness from the detailed information display screen of the advertising medium candidate who wanted to know the effectiveness, a format for inputting information indicating a product or service appears, and necessary information is input. Then, when the estimation start menu is selected, the estimated effectiveness is output as a time difference and displayed on the detailed information display screen. Based on the estimated effectiveness, the advertiser decides whether to select an advertising medium candidate.
  • the A estimated effectiveness output unit may be configured to output the estimated effectiveness as daily target information and cause the A daily target information receiving unit to receive as the daily target information.
  • the estimated effectiveness received as routine target information by the routine target information reception unit A is registered in the routine target information registration unit A and displayed on the candidate advertising medium candidate display unit A.
  • the A estimated effectiveness output unit may be configured to cause the A effectiveness information acquisition unit to acquire the estimated effectiveness as the effectiveness information.
  • the estimated effectiveness acquired by the A effectiveness information acquiring unit is transmitted to the A effectiveness rating acquiring unit.
  • the A effectiveness rating acquisition unit acquires the estimated effectiveness rating based on the A rating rule held in the A rating rule holding unit and the estimated effectiveness. Similar to the effectiveness rating, the estimated effectiveness rating may be configured to be accepted by the A everyday object information receiving unit as the daily object information.
  • the estimated effectiveness rating is received by the A daily object information receiving unit as daily object information
  • the estimated effectiveness rating is registered as A daily object information in the A daily object information registration unit.
  • the A daily object information registration unit transmitting the daily object information to the A advertisement medium candidate display unit
  • the estimated effectiveness rating is displayed on the A advertisement medium candidate display unit in the same manner as the other daily object information. According to the above configuration, the estimated effectiveness and the estimated effectiveness rating are displayed on the A advertisement medium candidate display unit as daily target information.
  • Embodiment 13 Hardware Configuration As shown in FIG. 52, the most basic hardware configuration of the thirteenth embodiment also includes an A everyday object information reception program, an A everyday object information registration program, an A advertisement medium candidate display program, and an A advertisement medium candidate selection program in the non-volatile memory. , A selected notification program, A effective information acquisition program, A rating rule holding program, A effectiveness rating acquisition program, A effectiveness relevance rule learning program, A effectiveness relevance rule holding program, A effectiveness estimation combination acquisition A program, an A estimated effectiveness acquisition program, and an A estimated effectiveness output program are held, and these programs are read into the main memory based on a series of program execution instructions, and these programs are based on an operation start instruction. Is executed.
  • non-volatile memory As with the program, information on daily target information, object daily object information, object explanation information, object location information, human daily object information, name, age, occupation, hobbies, gender, body type, information on race, The part of the body you want to use, the action you want to use, the area / time zone / period you want to use, advertising media candidate, selected information, effectiveness information, rating rules, effectiveness rating, Information indicating products and services, effectiveness relevance rules, estimated effectiveness combinations, estimated effectiveness, various setting information such as communication not shown, etc. are held in non-volatile memory, loaded into main memory, and a series of programs It is referred to and used in execution.
  • the computer is configured such that non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • an information acquisition unit indicating product A / service and an information holding unit indicating product A / service may be provided.
  • FIG. 53 is a diagram showing a process flow of the most basic configuration of the thirteenth embodiment.
  • the invention of the present embodiment is for using an object used privately in a daily environment or / and a daily object who is a person who performs daily life as a potential advertising medium in a form not displaying advertisements. It is an operation method of a daily environment media system.
  • Embodiment 14 Configuration As shown in FIG. 54, the operation method of the everyday environment media conversion system according to the fourteenth embodiment includes the steps of: A routine target information reception step (5401), A daily target information registration step (5402), and A advertisement medium candidate display step (5403) , A advertising medium candidate selection step (5404), A selected notification step (5405).
  • a routine target information reception step is, when the daily target is a target, "object description information which is information showing what it is like, an object existing place which is information showing where it is present" Information is any one or more of the following items: daily object information, when the daily object is a person, "use that person's name, age, occupation, hobbies, gender, body type, information about race, advertising media "Information indicating any one or more of an area, a time zone, and a period desired to be used as an advertising medium", a person's daily object information, It is a step of accepting daily target information which is any one or more of from the daily target provider side.
  • the A daily object information reception step further includes an A item ordinary object information reception sub step for registering object daily object information, an A person daily object information reception sub step for registering human daily object information, and received contents. There may be a reception end determination substep for confirming whether the reception may be ended without modification or addition. Since the item A daily object information acceptance sub-step and the person A daily object information reception sub-step are selective processing means, they can not be configured to have only one sub-step, and both sub-steps must Need to be configured to have
  • Embodiment 14 A Daily Target Information Registration Step
  • the “A daily object information registration step” is a step of registering the received daily object information.
  • a Daily subject information reception unit registers the daily target information accepted.
  • Embodiment 14 A Advertising medium candidate display step
  • the “A advertisement medium candidate display step” is a step of displaying an everyday object as an advertisement medium candidate based on the acquired daily object information via a network.
  • Embodiment 14 A Advertising medium candidate selection step
  • the “A advertisement medium candidate selection step” is a step of selecting the displayed advertisement medium candidates by limiting the range of the acquired daily object information or via a network.
  • the A advertisement medium candidate selection step may further include a selection end determination sub-step for confirming whether the selection is corrected or not, and confirming the selection.
  • Embodiment 14 A Selected Notification Step
  • the “A selected notification step” is a step for notifying the registrant of the selected advertisement medium candidate that the selected advertisement medium candidate has been selected.
  • the fifteenth embodiment ⁇ Overview of the fifteenth embodiment>
  • the invention of the present embodiment is an operation program for a daily environment medialization system to be used as a daily target that is an item used privately in the daily tourism section and / or a person who performs daily life.
  • the configuration of the fifteenth embodiment The operation program of the everyday environment media conversion system of Embodiment 15 is, as shown in FIG. 54, A daily object information reception step (5401), A daily object information registration step (5402), A advertisement medium candidate display step (5403) , A advertising medium candidate selection step (5404), A selected notification step (5405).
  • a daily object information reception step (5401)
  • a daily object information registration step (5402)
  • a advertisement medium candidate display step (5403)
  • a advertising medium candidate selection step (5405).
  • the sixteenth embodiment ⁇ Summary of the sixteenth embodiment> uses the effectiveness relevance rule learned by the AI to calculate the estimated effectiveness of the AI based on the combination of the daily target information and the information indicating the product / service. It is a daily environment media system.
  • the Sixteenth Embodiment The operation system of the everyday environment media conversion system according to the sixteenth embodiment, as shown in FIG. , A advertisement medium candidate selection step (5504), A selected notification step (5505), A effectiveness information acquisition step (5506), A effectiveness rating acquisition step (5507), A effectiveness relevance rule learning step (5508) , A effectiveness estimation combination acquisition step (5509), A estimation effectiveness acquisition step (5510), A estimation effectiveness output step (5511).
  • a advertisement medium candidate selection step (5504), A selected notification step (5505), A effectiveness information acquisition step (5506), A effectiveness rating acquisition step (5507), A effectiveness relevance rule learning step (5508) , A effectiveness estimation combination acquisition step (5509), A estimation effectiveness acquisition step (5510), A estimation effectiveness output step (5511).
  • Embodiment 16 A Effectiveness Relevance Rule Learning Step
  • the “A effectiveness relevance rule learning step” includes everyday target information used as an advertising medium based on the acquired effectiveness information, and information indicating a product or service advertised by the advertising medium which is the daily target. It is a step for learning the effectiveness relevance rule which shows the effectiveness of the combination.
  • the A effectiveness relevance rule learning step learns a new effectiveness relevance rule each time new effectiveness information is obtained.
  • Embodiment 16 A Validity Relevance Rule Holding Step
  • a effectiveness relevance rule holding step is a step for always keeping the latest effectiveness relevance rules learned. In the A effectiveness relevance rule holding step, each time the effectiveness relevance rule learns a new effectiveness relevance rule in the A effectiveness relevance rule learning step, a new effectiveness relevance rule is additionally retained.
  • the “A effectiveness estimation combination acquisition step” is a step for acquiring a combination of everyday target information as an advertising medium and information indicating a product or service to be advertised in order to estimate the relevance of the effectiveness.
  • a combination of daily target information to be estimated and information indicating a product or service for estimating the effectiveness is acquired.
  • Embodiment 16 A Estimated Effective Degree Acquisition Step
  • the “A estimated effectiveness acquisition step” is a step of acquiring the estimated effectiveness of the combination of the daily target information acquired using the held effectiveness relevance rules and the information indicating the acquired product / service. .
  • the effectiveness is estimated to obtain an estimated effectiveness by combining the acquired effectiveness relevance combination with the acquired effectiveness estimation combination.
  • Embodiment 16 A Estimated Effectiveness Output Step
  • the “A estimation effectiveness output step” is a step for outputting the acquired estimation effectiveness.
  • the acquired estimated effectiveness is output to the A advertisement medium candidate display unit.
  • the output estimated effectiveness may be configured to be displayed on the A advertisement medium candidate display unit.
  • the invention of the present embodiment is an operation method program of the everyday environment medialization system according to the embodiment 16 having an A effectiveness relevance rule holding unit which always holds the latest effectiveness relevance rules learned.
  • the operation program of the daily environment media conversion system includes A daily object information reception step (5501), A daily object information registration step (5502), A advertisement medium candidate display step (5503), A advertisement medium candidate selection step (5504), A selected notification step (5505), A effectiveness information acquisition step (5506), A effectiveness rating acquisition step (5507), A effectiveness relevance rule learning step (5508) , A effectiveness estimation combination acquisition step (5509), A estimation effectiveness acquisition step (5510), A estimation effectiveness output step (5512).
  • the description about a structure is abbreviate
  • the eighteenth embodiment ⁇ Outline of the eighteenth embodiment> is an advertising medium in the form that the daily target provider side applies for it by presenting the advertising theme of the product or service to be advertised from now on by the company which is the advertiser. It is a daily environment medialization system that gathers candidates and lets advertisers select.
  • the configuration of the eighteenth embodiment The most basic configuration of the everyday environment media conversion system of the eighteenth embodiment is, as shown in FIG. 56, a B advertisement theme information acquisition unit (5601), a B advertisement theme information output unit (5602), and a B everyday object information registration unit (5603), B advertisement medium candidate browsing unit (5604), B advertisement medium candidate selection unit (5605), and B selected notification unit (5606).
  • a B advertisement theme information acquisition unit 5601
  • a B advertisement theme information output unit 5602
  • a B everyday object information registration unit 5603
  • B advertisement medium candidate browsing unit 5604
  • B advertisement medium candidate selection unit 5605
  • B selected notification unit 5606
  • the “B advertisement theme information acquisition unit” acquires information on desired advertisement theme information from the advertiser who wants to advertise using the daily environment media conversion system.
  • the advertisement theme information is information on an advertisement scheduled to be provided, such as what kind of advertisement is to be performed regarding what kind of product or service.
  • the advertisement theme information includes, for example, information on products and services to be advertised from now, a period for recruiting advertisement medium candidates, a period for advertisement, an environment for advertisement, and a value for a daily target (specific price , prices with a range, calculation methods of consideration, etc., etc. can be considered.
  • an advertising medium selection condition of what kind of advertising medium to use may be included.
  • the advertising medium is a thing, the location of the advertising medium, the type of advertising medium, the situation in which the advertising medium is used, the surrounding environment of the advertising medium, the effectiveness of the advertising medium, the degree of attention of the advertising medium, It is preferable to indicate conditions that can be determined from items registered as daily object information such as, etc.
  • the ad medium is a person, the sex of the ad medium, the age of the ad medium, the shape of the ad medium, the effectiveness of the ad medium, the frequency with which the ad medium is handled, the frequency with which the ad medium is handled, the number of SNS announcements of the ad medium, the ad medium Indicate the conditions that can be determined from items registered as daily target information such as the number of SNS followers, information on responses to SNS announcements in advertising media, places where you can act as advertising media, situations where you can act as advertising media, etc. Is preferred.
  • the advertiser side configures the advertisement medium candidate with only the advertisement medium interested in the advertisement theme information presented by the advertiser even if the condition candidate is not narrowed down according to the condition. Time, it takes less time to select advertising media candidates. Moreover, although it selected as an advertising medium, it can prevent the situation where the interest to advertising is lacking in the advertising medium and it can not produce a good result.
  • the advertising theme information Since the advertising theme information is presented for recruiting advertising medium candidates for a certain period before advertisement, the advertising theme information will be withdrawn after a certain period. The withdrawal may be performed by the advertiser by operating his / her terminal.
  • the reading period of the advertising theme information can be set at the stage of acquiring the advertising theme information in the advertising theme information acquisition unit, and the advertising theme information is automatically deleted when the period comes. It is preferable that it is comprised.
  • a method of inputting advertisement theme information a method may be considered in which each advertiser gives design characteristics and freely publishes, or a method in which predetermined items are input to the determined format by a pull-down method or the like. Advertisers themselves have a certain degree of advertising effect by disseminating advertising theme information itself by hearing from people using the daily environment media system and those who got information from it. Therefore, it is effective to configure the advertiser side to be able to freely present the advertisement theme information, as it is effective that the daily target provider freely presents the appeal information.
  • Embodiment 18 B Advertising Theme Information Output Unit The “B advertisement theme information output unit” outputs the advertisement theme information acquired by the advertisement theme information acquisition unit to be viewable to a person who wants to provide a daily target. For example, when the basic information such as the recruitment period and the advertisement period is placed under the company logo, such as the A advertisement medium candidate display unit, and a list screen is configured, from which the details are to be selected, It can be considered that the details of the advertising theme information are configured. Alternatively, a method may be considered in which advertisement theme information is browsed at a site managed by each company linked from the daily environment media conversion system.
  • the day-to-day target is an advertisement theme, such as notifying a daily target provider that the company is recruiting or posting a list of names of advertisers who can browse advertisement theme information. It is preferable to be configured to be able to reliably obtain information that browsing of information is possible. For example, although not shown in FIG. 56, when the advertisement theme information is notified, the advertiser side notifies itself of the person registered in the daily environment media system at his / her favorite timing with his / her favorite content. It is also conceivable to configure a function that can be performed in the B advertisement theme information output unit.
  • Embodiment 18 B Daily Target Information Registration Unit is information related to the everyday object for causing the everyday object to be used as an advertising medium in association with the outputted advertisement theme information, and when the everyday object is an object, the object everyday object Information, when the daily object is a person, daily object information which is any one or more of human daily object information is registered.
  • the object everyday object information is configured by any one or more information of object explanation information and object presence location information.
  • Person's daily life target information includes information about the person's name, age, occupation, hobbies, gender, body type, race, body part that wants to be used as an advertising medium, and action for using it as an advertising medium, It is configured by any one or more information of an area, a time zone, and a period desired to be used as an advertising medium.
  • the daily target for which the associated daily target information has been registered becomes an advertisement medium candidate for the linked advertisement theme information.
  • the advertiser can view, for each piece of advertisement theme information, a list of advertisement medium candidates in which daily target information associated with the advertisement theme information has been registered.
  • the daily target information associated with the advertisement theme information may be configured to use the already registered daily target information. Therefore, the identification information which can identify the daily object information registered by the daily object provider without inputting the daily object information to the daily object information registration unit again can be provided to the daily object information registration unit. By providing, it can be configured to be registered in association with the advertising theme information.
  • identification information for identifying daily object information an ID or the like which the daily object sets at the time of daily object information registration can be considered.
  • the daily target provider needs to find out, among a plurality of pieces of advertising theme information, those that want to associate and register daily target information. Therefore, it is convenient to configure so that a plurality of pieces of advertisement theme information can be searched before the everyday target provider registers daily target information.
  • a means of search for example, a method of narrowing down advertisement theme information by matching search of everyday target information registered by a daily target provider and an advertising medium selection condition set by an advertiser side can be considered. In this case, it is convenient to configure to perform matching search using the already registered daily target information.
  • Matching search numerically acquires the percentage of agreement on the degree to which the daily target information input by the daily target provider matches the condition that the company has listed as a candidate for selection of advertising media, and is 50% or more If there is, a search result display method of displaying as a search result or displaying as a search result if it is 80% or more can be considered.
  • the reference value of the matching rate displayed as the search result may be unilaterally determined by the provider of the daily environment media system, or may be set by the corporation providing the advertisement theme information. It may be set by the daily target provider side. Either configuration may be used, and some reference values may be combined. In the case where several reference values are combined, it may be considered to display the reference value under the most severe condition or to switch and display each reference value.
  • the matching search is to automatically determine whether the acquired advertisement theme information matches the registered or input daily object information. Therefore, it is preferable that the advertisement medium selection condition be configured to formally input advertisement theme information using a pull-down method or the like.
  • a method of performing a word search on whether specific information is included in advertisement theme information, and an activity condition (time, place, consideration, etc.) as an advertisement medium included in advertisement theme information A method, a method of searching from a name, a type, a category, etc. of a product or service to be advertised may be considered.
  • the “B advertisement medium candidate browsing unit” is the same as the A advertisement medium candidate display unit.
  • Embodiment 18 B Advertising Medium Candidate Selection Unit
  • the “B advertisement medium candidate selection unit” is the same as the A advertisement medium candidate selection unit.
  • the eighteenth embodiment ⁇ Embodiment 18 B Selected Notification Unit> The “B selected notification unit” is the same as the A selected notification unit.
  • the hardware configuration of the most basic configuration of the eighteenth embodiment also includes an advertisement theme information acquisition program for acquiring advertisement theme information input to the non-volatile memory by the advertiser, and acquired advertisement theme information Program for outputting advertisement information to candidate advertisement medium candidate browsing unit B, advertisement theme information output program for registering advertisement object information in association with advertisement theme information B daily object information registration program for object information, advertisement medium candidate browsing program, advertisement B A medium candidate selection program and a B-selected notification program are held, and these programs are executed based on a series of program execution instructions.
  • advertisement theme information acquisition program for acquiring advertisement theme information input to the non-volatile memory by the advertiser
  • acquired advertisement theme information Program for outputting advertisement information to candidate advertisement medium candidate browsing unit B
  • advertisement theme information output program for registering advertisement object information in association with advertisement theme information B daily object information registration program for object information, advertisement medium candidate browsing program, advertisement B A medium candidate selection program and a B-selected notification program are held, and these programs are executed based on a series of program execution instructions.
  • advertisement theme information As the data, as in the program, advertisement theme information, daily target information, object daily target information, object explanation information, object location information, human daily target information, name, age, occupation, hobbies, gender, body type, person Information about species, body part that you want to use, action you want to use, area / time zone / period you want to use, advertisement media candidate, selected information, various settings such as communication not shown Information and the like are held in a non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 58 is a diagram showing the most basic process flow of the eighteenth embodiment.
  • B advertisement theme information acquisition step (5801) for acquiring the advertisement theme information input by the advertiser side
  • B advertisement theme information output step (5802) for outputting the acquired advertisement theme information
  • objects B daily object information registration step (5803a) for registering the daily object information in association with the advertisement theme information
  • B person daily object information registration step for registering the daily object information about a person in association with the advertisement theme information (5803b)
  • registration end determination step (5804) for registering the daily object information about a person in association with the advertisement theme information (5803b)
  • registration end determination step (5804) for registering the daily object information about a person in association with the advertisement theme information
  • B advertisement medium candidate selection step (5806) selection end determination step (5807)
  • B selected notification step (5808) It consists of
  • the nineteenth embodiment ⁇ Outline of the nineteenth embodiment> registers daily target information for each type after inputting the daily target type identification information when the daily target registers the daily target information in the advertisement theme information in the first embodiment.
  • It can be a daily environment medialization system.
  • Information of the target type is usually presented from the advertisement theme information provided to the daily target provider.
  • targets of the advertisement theme information are objects, there are cases where daily target information is desired to be registered for a plurality of daily targets. Therefore, the data can be easily organized by making the daily target type identification information input to the daily target provider so that it can be distinguished in combination with the type for each registered content.
  • the nineteenth embodiment The configuration of the nineteenth embodiment The most basic configuration of the everyday environment medialization system of the nineteenth embodiment is, as shown in FIG. 59, a B advertisement theme information acquisition unit (5901), a B advertisement theme information output unit (5902), a B everyday object type identification information Input unit (5903), B daily object information registration unit (5904), B type reception unit (5905), B advertisement medium candidate browsing unit (5906), B advertisement medium candidate selection unit (5907), B selected notification unit And (5908).
  • a B advertisement theme information acquisition unit 5901
  • a B advertisement theme information output unit a B everyday object type identification information Input unit (5903), B daily object information registration unit (5904), B type reception unit (5905), B advertisement medium candidate browsing unit (5906), B advertisement medium candidate selection unit (5907), B selected notification unit And (5908).
  • Embodiment 19 B Daily Target Type Identification Information Input Unit
  • the “B everyday object type identification information input unit” is the same as the A everyday object type identification information input unit.
  • the “type B receiving unit” is the same as the type A receiving unit.
  • Embodiment 19 Hardware Configuration As shown in FIG. 60, the most basic hardware configuration of the nineteenth embodiment is also the B advertisement theme information acquisition program, the B advertisement theme information output program, the B daily object type identification information input program, and the B type reception program in a nonvolatile memory. , B daily target information registration program, B advertisement medium candidate browsing program, B advertisement medium candidate selection program, B selected notification program, and based on a series of program execution commands, these programs are mainly The programs are read into the memory and executed based on the operation start instruction.
  • non-volatile memory As data, advertising theme information, everyday object type identification information, everyday object information, article everyday object information, article explanation information, article existing location information, person everyday object information, name, age, occupation, hobbies, gender, figure, Information about race, body part that you want to use, action you want to use, area / time zone / period you want to use, advertising media candidate, selected information, various information such as communication not shown
  • the setting information and the like are held in the non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 61 is a diagram showing a process flow of the most basic configuration of the nineteenth embodiment.
  • Embodiment 20 ⁇ Outline of the twentieth embodiment>
  • the invention of the present embodiment is a media environment system for daily environment, configured to be able to receive everyday target information with a pull-down menu in addition to the feature described in any of the eighteenth or nineteenth embodiments. .
  • ⁇ Embodiment 20 Configuration of the Invention>
  • the most basic configuration of the everyday environment medialization system of the embodiment 20 is, as shown in FIG. 62, a B advertisement theme information acquisition unit (6201), a B advertisement theme information output unit (6202), and a B everyday object information registration unit (6203), B pull-down menu reception means (6204), B advertisement medium candidate browsing unit (6205), B advertisement medium candidate selection unit (6206), B selected notification unit (6207).
  • Embodiment 20 Hardware Configuration As shown in FIG. 63, the most basic hardware configuration of the twentieth embodiment is also stored in a non-volatile memory, such as a B advertisement theme information acquisition program, a B advertisement theme information output program, a B daily target information registration program, and a B pulldown menu acceptance program.
  • B advertising medium candidate browsing program, B advertising medium candidate selection program, B selected notification program are held, and these programs are read into the main memory based on a series of program execution instructions, and an operation start instruction These programs are executed on the basis of.
  • Nonvolatile memory such as body part that you want to use, action that you want to use, area, time zone, period you want to use, advertisement media candidate, selected information, various information such as communication not shown It is stored in the main memory, loaded into the main memory, and referenced and used when executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 64 is a diagram showing a process flow of the most basic configuration of the twentieth embodiment.
  • the twenty-first embodiment ⁇ Outline of the twenty-first embodiment> is a daily environment medialization system capable of searching for registered everyday object information in addition to the features of any one of the eighteenth through twentieth embodiments.
  • the daily target information registered in association with the advertising theme information can be used to search for advertising medium candidates having more specific conditions from among the recruited conditions when the advertiser selects the advertising medium candidate It is.
  • the most basic configuration of the everyday environment media conversion system of the twenty-first embodiment is, as shown in FIG. 65, a B advertisement theme information acquisition unit (6501), a B advertisement theme information output unit (6502), and a B everyday object information registration.
  • the description of the common configuration with any one of the eighteenth through twentieth embodiments is omitted, and the characteristic configuration of the present embodiment will be described.
  • Embodiment 21 B Advertising Media Candidate
  • the “B everyday object information search means” is the same as the A everyday object information search means.
  • Embodiment 21 Hardware Configuration As shown in FIG. 66, the hardware configuration of the twenty-first embodiment also includes the advertisement theme information acquisition program B advertisement theme information output program B advertisement target information registration program B advertisement medium candidate browsing program B daily object information in a non-volatile memory. A search program, a B advertisement medium candidate selection program, and a B selected notification program are held, and these programs are read into the main memory based on a series of program execution instructions, and based on the operation start instructions. Program will be executed.
  • advertisement theme information As data, advertisement theme information, daily target information, object daily target information, object explanatory information, object location information, person daily target information, name, age, occupation, hobbies, gender, body type, information on race, Various parts of the body that you want to use, actions that you want to use, areas, time zones, periods that you want to use, advertising media candidates, daily target information search conditions, selected information, and communication that is not illustrated
  • the setting information and the like are stored in the non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 67 is a diagram showing a process flow of the most basic configuration of the twenty-first embodiment.
  • Embodiment 22 ⁇ Embodiment 22 Outline of the Invention>
  • the invention of the present embodiment is a daily environment media conversion system in which a plurality of advertisers can select one advertisement medium candidate in addition to any one of the features of the eighteenth to twenty-first embodiments.
  • the most basic configuration of the everyday environment medialization system of the twenty-second embodiment is, as shown in FIG. 68, a B advertisement theme information acquisition unit (6801), a B advertisement theme information output unit (6802), and a B everyday object information registration unit (6803), B advertisement medium candidate browsing unit (6804), B advertisement medium candidate selection unit (6805), B multiple selection reception means (6806), B selected notification unit (6807), and a daily environment medialization system It is.
  • the description of the common configuration with any one of the eighteenth to twenty-first embodiments will be omitted, and a configuration characteristic to this embodiment will be described.
  • Embodiment 22 Hardware Configuration As shown in FIG. 69, the hardware configuration of the most basic configuration of the twenty-second embodiment is also stored in the non-volatile memory in the B advertisement theme information acquisition program, B advertisement theme information output program, B daily target information registration program, and B advertisement medium candidate A browsing program, a B advertisement medium candidate selection program, a B multiple selection acceptance program, and a B selected notification program are held, and these programs are executed based on a series of program execution instructions.
  • advertisement theme information As data, advertisement theme information, daily target information, object daily target information, object explanatory information, object location information, person daily target information, name, age, occupation, hobbies, gender, body type, information on race, Various settings such as body part that you want to use, action that you want to use, area, time zone, period that you want to use, advertising medium candidate, multiple selection information, selected information, communication not shown Information and the like are held in the non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 70 is a diagram showing a process flow of the most basic configuration of the twenty-second embodiment.
  • B advertisement theme information acquisition step (7001) B advertisement theme information output step (7002), B item everyday object information registration step (7003a), B person everyday object information registration step (7003b), registration End determination step (7004), B advertisement medium candidate browsing step (7005), B advertisement medium candidate selection step (7006), B multiple selection acceptance sub step (7007), selection end determination step (7008), B selected notification step And (7009).
  • Embodiment 23 ⁇ Embodiment 23 Outline of the Invention>
  • the invention of the present embodiment is a daily environment medialization system capable of performing exclusive selection on daily media candidates in addition to any one of the features of the eighteenth through twenty-second embodiments.
  • the most basic configuration of the everyday environment media conversion system according to the twenty-third embodiment is, as shown in FIG. 71, a B advertisement theme information acquisition unit (7101), a B advertisement theme information output unit (7102), and a B everyday object information registration unit (7103) B advertising medium candidate browsing unit (7104), B advertising medium candidate selecting unit (7105) B single selection receiving means (7106), B selected notification unit (7107).
  • a B advertisement theme information acquisition unit (7101) a B advertisement theme information output unit (7102), and a B everyday object information registration unit (7103)
  • B advertising medium candidate browsing unit (7104) B advertising medium candidate selecting unit (7105)
  • B single selection receiving means (7106 B selected notification unit (7107.
  • Embodiment 23 Hardware Configuration As shown in FIG. 72, the hardware configuration of the most basic configuration of the twenty-third embodiment is also stored in the non-volatile memory in the B advertisement theme information acquisition program, B advertisement theme information output program, B daily target information registration program, and B advertisement medium.
  • the candidate browsing program, the B advertisement medium candidate selection program, the B single selection receiving program, the B selected notification program are held, and these programs are read into the main memory based on a series of program execution instructions. These programs are made based on the operation start instruction.
  • non-volatile memory As data, advertising theme information, daily target information, object daily target information, object explanatory information, object location information, person daily target information, name, age, occupation, hobbies, gender type, information on race, use Various settings such as body part desired to be allowed, action desired to be used, area / time zone / period desired to be used, advertisement medium candidate, single selection information, selected information, communication not shown Information and the like are held in a non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 73 is a diagram showing a process flow of the most basic configuration of the process of the twenty-third embodiment.
  • Embodiment 24 ⁇ Embodiment 24 Outline of the Invention>
  • the invention according to the present embodiment is, in addition to the features described in any one of the eighteenth to twenty-third embodiments, a daily environment media capable of determining the appropriateness of a daily object registered for advertisement theme information System. Even if an advertisement medium selection condition is presented as advertisement theme information, if an inappropriate matter is described in a part other than the part not described here, it can be determined as an inappropriate daily target, It is possible to make the application for advertisement theme information more carefully selected.
  • the advertisement medium which can not be recognized as effective in relation to the advertisement theme information by judging the appropriateness of the registered daily target information It is possible to exclude from the candidates, and it is possible to provide more selective advertising media candidates to the advertiser side.
  • the most basic configuration of the everyday environment medialization system is as follows: B advertisement theme information acquisition unit (7401), B advertisement theme information output unit (7402), B everyday object information registration Section (7403), B determination result input receiving unit (7404), B determined output unit (7405), B advertisement medium candidate browsing unit (7406), advertisement medium candidate selection unit (7407), B selected notification unit (7408) And consists of.
  • B advertisement theme information acquisition unit (7401) B advertisement theme information output unit (7402), B everyday object information registration Section (7403), B determination result input receiving unit (7404), B determined output unit (7405), B advertisement medium candidate browsing unit (7406), advertisement medium candidate selection unit (7407), B selected notification unit (7408)
  • B advertisement theme information acquisition unit 7401
  • B advertisement theme information output unit 7402
  • B everyday object information registration Section 7403
  • B determination result input receiving unit 7404
  • B determined output unit 7405
  • B advertisement medium candidate browsing unit 7406
  • advertisement medium candidate selection unit 7407
  • B selected notification unit (7408) B selected notification unit
  • the most basic hardware configuration of the twenty-fourth embodiment is also stored in a non-volatile memory, such as a B advertisement theme information acquisition program, a B advertisement theme information output program, a B everyday object information registration program, and a B judgment result input acceptance program.
  • B judged output program, B advertisement medium candidate browsing unit, B advertisement medium candidate selection program, and B selected notification program are held, and these programs are executed based on a series of program execution instructions.
  • advertisement theme information As data, advertisement theme information, daily target information, object daily target information, object explanatory information, object location information, person daily target information, name, age, occupation, hobbies, gender, body type, information on race, Various setting information such as body part desired to be used, action desired to be used, area / time zone / period desired to be used, judgment result, advertisement medium candidate, selected information, communication not shown Etc. are stored in the non-volatile memory, loaded into the main memory, and referenced and used when executing a series of programs. Note that in this computer, non-volatile memory, main memory, CPU, and interface are connected to a bus line and are communicably connected to each other.
  • FIG. 76 is a diagram showing a process flow of the case of the most basic configuration of the twenty-fourth embodiment.
  • B advertisement theme information acquisition step (7601) B advertisement theme information output step (7602), B item everyday object information registration step (7603a), B person everyday object information registration step (7603b), registration End determination step (7604), daily target appropriateness determination step (7605), B determination result input acceptance step (7606), B determined output step (7607) for outputting the result of appropriateness determination to the advertisement medium candidate browsing unit, B advertisement The medium candidate browsing step (7608), the B advertisement medium candidate selecting step (7609), the selection end determination step (7610), and the B selected notification step (7611).
  • Embodiment 25 ⁇ Outline of the twenty-fifth embodiment>
  • the invention of the present embodiment is a daily environment medialization system capable of presenting a price when the everyday object is used as an advertising medium, in addition to any one of the features of the eighteenth through twenty-fourth embodiments.
  • the configuration of the twenty-fifth embodiment is, as shown in FIG. 77, a B advertisement theme information acquisition unit (7701), a B advertisement theme information output unit (7702), a daily object information reception unit ( 7703) B consideration information acquisition unit (7704), B consideration output unit (7705), B advertisement medium candidate browsing unit (7706), B advertisement medium candidate selection unit (7707), B selected notification unit (7708), It consists of In the following, description of the configurations common to the eighteenth to twenty-fourth embodiments will be omitted, and the configurations characteristic to the present embodiment will be described.
  • the twenty-fifth embodiment of the present invention is as follows.
  • the “B value information acquisition unit” is the same as the A value acquisition information acquisition unit.
  • the twenty-fifth embodiment B consideration output unit is the same as the A value output unit.
  • Embodiment 25 Hardware Configuration As shown in FIG. 78, the most basic hardware configuration of the twenty-fifth embodiment is also stored in a non-volatile memory in a B advertisement theme information acquisition program, a B advertisement theme information output program, a B everyday target information registration program, and a B consideration information acquisition program.
  • the B consideration output unit, the advertisement medium candidate browsing program, the advertisement medium candidate selection program, and the selected notification program are held, and these programs are stored in the main memory based on a series of program execution instructions. These programs are executed based on the read operation start instruction.
  • advertisement theme information As data, advertisement theme information, daily target information, object daily target information, object explanatory information, object location information, person daily target information, name, age, occupation, hobbies, gender, body type, information on race,
  • Various setting information such as parts of body that you want to use, actions that you want to use, areas, time zones, periods that you want to use, consideration information, advertisement medium candidates, selected information, and communication that is not illustrated Etc. are held in the non-volatile memory, loaded into the main memory, referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 79 is a diagram showing a process flow of the most basic configuration of the twenty-fifth embodiment.
  • the twenty-sixth embodiment ⁇ Embodiment 26 Outline of the Invention> The invention in this embodiment is configured such that, in addition to the feature of the twenty-fifth embodiment, the registrant of the daily target information can be involved in the process of determining its own value using the proposed consideration.
  • the most basic configuration of the everyday environment media conversion system according to the twenty-sixth embodiment is, as shown in FIG. 80, a B advertisement theme information acquisition unit (8001), a B advertisement theme information output unit (8002), and a B everyday object information registration unit (8003), B proposal consideration acquisition unit (8004), B proposal consideration transmission unit (8005), B reverse proposal consideration reception unit (8006), B consideration information acquisition unit (8007), B proposal correspondence consideration information acquisition means (8008) , B consideration output unit (8009), B advertisement medium candidate browsing unit (8010), B advertisement medium candidate selection unit (8011), and B selected notification unit (8012).
  • the twenty-sixth embodiment of the present invention will be described.
  • the “B proposal compensation transmission unit” is the same as the A proposal compensation transmission unit.
  • Embodiment 26 B Reverse Suggested Consideration Receiving Unit The “B reverse proposal consideration receiving unit” is the same as the A reverse proposal consideration receiving unit.
  • the most basic hardware configuration of the twenty-sixth embodiment also includes the B advertisement theme information registration program, the B advertisement theme information output program, the B daily target information acquisition program, and the B proposal consideration acquisition program in the non-volatile memory.
  • B proposal consideration transmission program, B reverse proposal consideration reception program, B proposal correspondence consideration information acquisition program, B consideration information acquisition program, B consideration output unit, B advertisement medium candidate browsing program, B advertisement medium candidate selection program, B selected notification The programs are held, and these programs are read into the main memory based on a series of program execution instructions, and these programs are executed based on the operation start instruction.
  • advertisement theme information As the data, as in the program, advertisement theme information, daily target information, object daily target information, object explanation information, object location information, human daily target information, name, age, occupation, hobbies, gender, body type, person Information on species, body part that wants to use it, action that wants to use it, area, time zone, period that you want to use, proposal consideration, reverse proposal consideration, consideration information, advertisement medium candidate, selection Finished information, various setting information such as communication not shown, and the like are held in the non-volatile memory, loaded into the main memory, and referenced and used in executing a series of programs.
  • non-volatile memory, main memory, CPU, and interface are connected to a bus line so as to be able to communicate with each other.
  • FIG. 82 is a diagram showing a process flow of the twenty-sixth embodiment.
  • Embodiment 27 ⁇ Embodiment 27 Outline of the Invention>
  • the invention of the present embodiment is an operation method of a daily environment medialization system for using as a advertising medium an object to be used personally in a daily environment or / and a person who is engaged in daily life. is there.
  • the operation method of the everyday environment medialization system of the twenty-seventh embodiment is, as shown in FIG. 83, B advertisement theme information acquisition step (8301), B advertisement theme information output step (8302), B everyday object information registration step (8303) , B advertising medium candidate selection step (8304), and B selected notification step (8305).
  • Embodiment 27 B Advertising Theme Information Acquisition Step
  • the “B advertisement theme information acquisition step” is a step of acquiring information about a desired advertisement theme from an advertiser who wants to advertise by using the daily environment media conversion system.
  • Embodiment 27 B Advertising Theme Information Output Step
  • the “advertisement theme information output step B” is a step of outputting the advertisement theme information acquired by the advertisement theme information acquisition unit so as to be viewable to a person who wants to provide a daily target.
  • Embodiment 27 B Daily Target Information Registration Step is information related to the everyday object for causing the everyday object to be used as an advertising medium in association with the outputted advertisement theme information, and what kind of information is the case where the everyday object is a thing Object explanation information which is information indicating that the object is present, and object existing location information which is information indicating where the object is present Item daily object information which is one or more of the above, when the daily object is a person Information about people's name, age, occupation, hobbies, gender, body type, race, parts of the body that you want to use as advertising media, actions you want to use as advertising media, using as advertising media
  • This is a step of registering daily target information which is any one or more of human daily target information which is information indicating any one or more of a desired area, time zone and period.
  • the B daily object information registration step further includes a B object everyday object information registration sub step for registering object daily object information, a B person daily object information registration sub step for registering human daily object information, and registered contents There may be a registration termination judgment substep for confirming whether there is no modification or addition and the reception may be terminated. Since the B-object everyday object information registration sub-step and the B-person everyday object information registration sub-step are selective processing means, they can not be configured to have only one sub-step, and both sub-steps must be Need to be configured to have
  • the “B advertisement medium candidate browsing step” is the same as the A advertisement medium candidate display step.
  • the “B advertisement medium candidate selection step” is the same as the A advertisement medium candidate selection step.
  • Embodiment 28 ⁇ Embodiment 28> Outline of the Invention>
  • the invention of the present embodiment is an operation program for a daily environment medialization system to be used as a daily target that is an item used privately in the daily tourism section and / or a person who performs daily life.
  • Embodiment 28 Configuration The operation program of the everyday environment medialization system of the twenty-eighth embodiment is, as shown in FIG. 82, similar to the twenty-seventh embodiment, as shown in FIG. 82, B advertisement theme information acquisition step (8301), B advertisement theme information output step (8302), B routine The target information registration step (8303), the B advertisement medium candidate selection step (8304), and the B selected notification step (8305).
  • B advertisement theme information acquisition step (8301) B advertisement theme information output step (8302), B routine The target information registration step (8303), the B advertisement medium candidate selection step (8304), and the B selected notification step (8305).
  • 0001a A person who can register daily target information and become an advertising medium candidate 0001b An object which can register daily target information and become an advertising medium candidate 0002 An advertisement that selects an advertising medium candidate based on daily target information
  • a company that is a type of main business 0003 A daily environment medialization system that consolidates and manages daily target information 0004 Communication such as Internet connecting a daily environment medialization system and people, goods, and enterprises 0005 Media via a daily environment medialization system Everyday media
  • the daily environment medialization system of the present invention can be widely used not only for advertisements for launching new products and advertisements for providing new services, but also for advertising in general from products that have been selling for a long time and products that have been provided for a long time. It is possible. It can be used as a comprehensive platform for companies that want to advertise, etc., and those who want to provide their own daily life and things they own for advertising.

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  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

[Problème] Il n'existe pas de système qui, sans recourir à des médias classiques, utilise délibérément à des fins publicitaires les routines (actions) d'influenceurs capables d'exercer une énorme influence (tels que des blogueurs vedettes, des modèles de leadership vedettes, des youtubeurs vedettes, ou des participants d'une application de réseautage social (SNS) ayant de grands nombres de suiveurs), ou des objets ayant une énorme influence (tels que des points d'intérêt, des structures artistiques, des objets fameux, ou des choses auxquelles un grand nombre de personnes aspirent), ou des sujets ou objets capables d'exercer une influence dans une certaine mesure, si ce n'est dans la mesure susmentionnée. [Solution] En considération de ce qui précède, la présente invention concerne un système qui convertit de telles personnes ordinaires en un média qui, bien qu'il soit inconnu dans la société ordinaire, a la capacité de diffuser des informations à l'intérieur d'un groupe ou d'un lieu spécifique, moyennant quoi le système présente directement à un consommateur l'attrait d'utiliser, dans la vie quotidienne du consommateur, les produits, services, etc. recommandés utilisés par ces personnes.
PCT/JP2017/032429 2017-09-08 2017-09-08 Système de conversion de situations de routine en média WO2019049303A1 (fr)

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PCT/JP2017/032429 WO2019049303A1 (fr) 2017-09-08 2017-09-08 Système de conversion de situations de routine en média
JP2018505042A JPWO2019049303A1 (ja) 2017-09-08 2017-09-08 日常環境メディア化システム

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002329095A (ja) * 2001-02-26 2002-11-15 Futoshi Kamiyama 広告代理方法及び広告代理仲介システム
JP2008140277A (ja) * 2006-12-05 2008-06-19 Osamajooru:Kk 広告仲介システム
JP2014164539A (ja) * 2013-02-26 2014-09-08 Wit Inc 広告システム及び該広告システムを用いた広告方法
JP2015004848A (ja) * 2013-06-21 2015-01-08 ソニー株式会社 情報処理装置、通信システムおよび情報処理方法
JP2017514254A (ja) * 2014-04-07 2017-06-01 ザ インフルエンシャル ネットワーク， インコーポレイテッド 閲覧者関与ツールを用いたソーシャルメディアプロフィールの収益化

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002329095A (ja) * 2001-02-26 2002-11-15 Futoshi Kamiyama 広告代理方法及び広告代理仲介システム
JP2008140277A (ja) * 2006-12-05 2008-06-19 Osamajooru:Kk 広告仲介システム
JP2014164539A (ja) * 2013-02-26 2014-09-08 Wit Inc 広告システム及び該広告システムを用いた広告方法
JP2015004848A (ja) * 2013-06-21 2015-01-08 ソニー株式会社 情報処理装置、通信システムおよび情報処理方法
JP2017514254A (ja) * 2014-04-07 2017-06-01 ザ インフルエンシャル ネットワーク， インコーポレイテッド 閲覧者関与ツールを用いたソーシャルメディアプロフィールの収益化

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