WO2019037649A1 - Method for evaluating user using shared item, apparatus, and device - Google Patents

Method for evaluating user using shared item, apparatus, and device Download PDF

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Publication number
WO2019037649A1
WO2019037649A1 PCT/CN2018/100776 CN2018100776W WO2019037649A1 WO 2019037649 A1 WO2019037649 A1 WO 2019037649A1 CN 2018100776 W CN2018100776 W CN 2018100776W WO 2019037649 A1 WO2019037649 A1 WO 2019037649A1
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user
placement
shared
locations
shared item
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PCT/CN2018/100776
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French (fr)
Chinese (zh)
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汤宁
蒋国飞
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阿里巴巴集团控股有限公司
汤宁
蒋国飞
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Publication of WO2019037649A1 publication Critical patent/WO2019037649A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions

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  • the present specification relates to the field of computer technology, and in particular, to a user evaluation method, apparatus, and device for using shared items.
  • the user can obtain the shared item from the public place by scanning the code, and after use, put the item back to a certain place so that other users can continue to use it.
  • the management of the shared item usually only obtains the ID of the user, the time of use of the shared item, and the like, and has limited knowledge of the user.
  • the embodiments of the present specification provide a user evaluation method, apparatus, and device for using a shared item, which are used to solve the following problem: to provide an effective user evaluation method.
  • the embodiment of the present specification provides a user evaluation method, device, and device for using a shared item, including:
  • the usage record includes at least placement location information after the user uses the shared item
  • the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
  • the embodiment of the present specification further provides a user evaluation apparatus for using a shared item, including:
  • the evaluation module evaluates the user for any user based on the score of the determined part or all of the delivery place and the location information of the user.
  • the embodiment of the present specification further provides a user evaluation device for using a shared item, where the device includes:
  • the processor which invokes a user evaluation program of the shared item stored in the memory, and executes:
  • the usage record includes at least placement location information after the user uses the shared item
  • the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
  • an embodiment of the present specification further provides a non-volatile computer storage medium storing computer executable instructions, the computer executable instructions being set as:
  • the usage record includes at least placement location information after the user uses the shared item
  • the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
  • the evaluation is performed for the user by determining each placement place and its rating, and combining the user usage data including the placement location information. Therefore, the management of the shared item can effectively understand its own users, and is beneficial to the management of the shared item to further carry out the marketing business and the management business.
  • FIG. 1 is a schematic structural diagram of an embodiment of the present disclosure
  • FIG. 2 is a schematic flow chart of a method provided by an embodiment of the present disclosure
  • FIG. 3 is a schematic flowchart of a part of a method provided by an embodiment of the present disclosure.
  • FIG. 4 is a schematic diagram of implementation of a part of a method provided by an embodiment of the present specification.
  • FIG. 5 is a schematic flowchart of a part of a method provided by an embodiment of the present disclosure.
  • FIG. 6 is a schematic structural diagram of a device according to an embodiment of the present disclosure.
  • the shared item may include a shared bicycle, a shared electric vehicle, a shared umbrella, a shared charging treasure, a shared book, and the like.
  • the place of delivery is usually a certain area determined by the management in advance, and items in the same area will be considered to be at the same place.
  • the placement location is usually one or more placement locations, or the placement location is not a delivery location, but there is some established relationship between the placement location and the delivery location (eg, the placement location and a placement location belong to The same residential area).
  • the placement location can be obtained directly by the user using the data.
  • the shared object management party provides the client (the client usually installs and runs in the terminal used by the user), and can obtain the location information at the end of use and write. Enter the user usage record and upload it to the shared item management server (which can include: server).
  • the location information at the end can be obtained by a positioning module in the user terminal, for example, a GPS (Global Positioning System) module, an LBS (Location Based Service) module, or the like. That is, the place where the use ends can be considered as the place of placement after the user uses the shared item.
  • GPS Global Positioning System
  • LBS Location Based Service
  • the feature data of the shared item can be generally obtained from offline collection, and may include the foregoing delivery place and the usage status of the shared item on the delivery place.
  • the usage status of the shared item may include whether the shared item is damaged, whether it is stopped, whether it is lost, whether it is used twice, or the like, and the characteristic distribution of the shared item may include a proportion of damage/probability of the shared item, a random stop ratio/ Probability, loss ratio/probability, secondary usage ratio/probability, etc.
  • the data processing method may adopt an architecture as shown in FIG. 1 , in which the evaluation device may be various cluster/distributed servers, processors, and the like.
  • the evaluation device may belong to a shared item management party, or may belong to an independent third-party evaluation organization, and does not constitute a limitation on the present application.
  • Step S201 Acquiring user usage data, wherein the user usage data includes at least placement location information after the user uses the shared item.
  • user usage data is generated each time a user uses a shared item.
  • the user usage data may be obtained through real-time acceptance (for example, receiving user usage data in real time through a service server of the service side and forwarding to the evaluation device), or may be user history data obtained in advance.
  • the user uses the data to record the usage of the user, that is, each usage record usually includes the ID of the user, the time and place of the current use, the time and place of the end of the use, and the like.
  • the place where the use ends is considered to be the place of placement after the user uses the shared item.
  • step S203 the scores of the plurality of placement locations and the placement locations are determined.
  • the shared item management party can generally designate a plurality of fixed places as the delivery place for serving the shared items, and a certain range of areas near each place is identified as the same place of delivery.
  • the rating may be directly given according to experience, for example, directly designating a subway port score of 10 points, a mall outlet of 8 points, a park near 2 points, and the like.
  • the score of the designated placement place may also be determined by using an algorithm or a model by data statistics, and the specific implementation manner will be described later.
  • Step S205 For any user, the user is evaluated according to the score of the determined part or all of the delivery place and the placement location information of the user.
  • the placement location may be a subset of the plurality of placement locations or related to the placement location, such that each placement location may calculate a respective corresponding rating, and thus for each user, obtain the shared item for each user.
  • the score corresponding to the multiple placement locations, the summation, the averaging, and the like are used to score the user to rate the user, judge the merits, and the like. In this process, for a single user, it may only be necessary to use a rating for a partial placement, but for a large number of users, the rating for each placement will be used.
  • each placement place and its rating are determined. Evaluate for users by combining user usage data that includes placement information. Therefore, the management party of the shared item knows more about its own users, and the management party that is beneficial to the shared item further develops the marketing business and the management business according to the evaluation result.
  • step S203 determining the score of each placement location may adopt the following implementation manner, as shown in FIG. 3:
  • Step S301 Acquire feature distributions of the shared items on the plurality of placement locations.
  • the feature distribution of the shared item may include damage ratio/probability of the shared item, random ratio/probability, loss ratio/probability, secondary usage ratio/probability, and the like. It can be realized by offline acquisition and online acquisition of two parts, the specific way will be detailed later.
  • Step S303 determining a score of the plurality of placement locations according to the feature distribution.
  • the obtained feature distribution usually has multiple, and usually is in the form of proportional or probabilistic, in practical applications, the feature distribution can be normalized to make it more suitable for operation, and more intuitively display for a certain
  • the relative position of the placement location in the whole is as shown in FIG.
  • the damage ratio for a shared bicycle is 10% at placement A, 20% at location B, 40% at location C, 50% at location D, and 60% at location E
  • the above-mentioned damage ratio is normalized, and for the characteristic distribution of the damage ratio, the respective values of the points A to E are: 0, 0.2, 0.6, 0.8, 1. It is also possible to scale up or down the normalized values to generate a score, and more intuitively display the relative position of the damage of each place in the whole.
  • normalization can be performed for each feature distribution, and weights of each feature distribution are set, and a plurality of normalized values are calculated, such as weighted summation and weighted average, for the plurality of Rate by location.
  • the scores of the shared items are scored, so that the scores of the place of delivery are more in line with the actual situation, and can be corrected in time according to the change of the feature distribution.
  • step S301 acquiring a feature distribution of the shared item on the plurality of placement locations may include the following two implementation forms:
  • the feature data includes at least a damaged state of the shared item.
  • This method can usually obtain the proportion of damage of the shared items at each place of delivery or the random parking (ie, the proportion that does not stop within the specified place of delivery) ratio/probability, etc.
  • the time interval at which the same user continuously uses different shared items or the time interval during which the same shared item is continuously used can be determined at the same place, according to the time interval, the acquisition time is obtained.
  • the time interval between consecutive use of different shared items by the same user may be obtained, and the proportion/probability of the shared items at the delivery location may be obtained; and the time interval during which the same shared item is continuously used may be obtained, and the delivery location may be obtained.
  • Proportion/probability of item loss statistics on the number of shared items at different time periods on the same placement point and the flow of people near the location, the ratio/probability of the item being used twice at that place can be obtained.
  • the continuous use refers to two uses that occur sequentially in chronological order.
  • determining the loss ratio/probability for a shared item without a positioning module (for example, a GPS module), it may be determined by collecting a usage record of the user.
  • the positioning module can be directly used for positioning to determine the lost proportion.
  • Collecting data in different ways obtaining the distribution of features of a variety of different shared items, reflecting the use of shared items at the same place of delivery from multiple aspects, provides more comprehensive parameter support for subsequent scoring based on feature distribution.
  • step S205 for any user, the user is evaluated according to the score of the determined part or all of the delivery place and the placement location information of the user, specifically Can include the following implementations:
  • step S501 for any user, the scores of the placement locations of the user are determined according to the scores of the determined partial or all delivery locations.
  • the rating of the placement location can be determined directly.
  • the placement location is only relevant to the determined placement location and not to the determined plurality of locations, certain algorithms may be employed to determine its rating. For example, the average score of the three placement locations closest to the placement location is used as the rating for the placement location. That is, for a certain user, it may be necessary to only score a part of the placement place to determine the rating of each placement place of the user.
  • Step S503 generating an evaluation result of the user according to the score of each placement place and the number of times the user uses.
  • the evaluation result can reflect the degree of risk of the user, and the user often stops the vehicle in a place with a high damage ratio, high possibility of loss, and low secondary usage rate, and the risk level is more than that of parking the vehicle in an orderly area.
  • the user who is easy to use twice is high.
  • the user score and the risk level are positive or negative, they can be adjusted according to the rules of the score, and are not specifically limited herein.
  • the foregoing method may further include: providing the specified service service to the user according to the evaluation result.
  • the specified service service may include message push, subsidize the user, reward/punish the user, limit some or all of the application functions of the user, and the like.
  • the subsidy method may include actual amount subsidies (for example, lottery, reduction, discount, rebate, red envelope, etc.) or virtual rights (for example, mileage reward, usage reward, grade reward, credit bonus, etc.) .
  • a user who satisfies certain conditions (such as a certain condition that the score satisfies a certain condition, or the judgment result belongs to a high-quality user) is subsidized after completing one use; or, a certain condition is satisfied Users directly subsidize.
  • certain degrees of subsidy are given according to the difference of the evaluation results of each user.
  • higher subsidies are given, which leads to more use; lower-grade subsidies are not even subsidized for inferior users, which can encourage high-quality users to use multiple times. That is, the user is encouraged to place the shared item in a place where the damage is lost and the loss ratio is low, thereby alleviating the possibility of parking, damage and loss, and reducing the operating cost.
  • the present invention also provides a user evaluation device for using a shared item.
  • the device includes:
  • the obtaining module 601 is configured to acquire user usage data, where the user usage data includes placement location information after the user uses the shared item;
  • the determining module 603 determines a plurality of placement locations of the shared item and a rating of each placement location
  • the evaluation module 605 evaluates the user for any user based on the score of the determined part or all of the placement location and the location information of the user.
  • the obtaining module 601 is configured to acquire feature distributions of the shared items on the plurality of placement locations, and the determining module determines the scores of the delivery locations according to the feature distribution.
  • the acquiring module 601 acquires feature data of the shared item including the plurality of placement locations, and statistically acquires feature distributions of the shared items in the plurality of locations according to part or all of the feature data, where The feature data includes at least a damaged state of the shared item.
  • the obtaining module 601 acquires, at the plurality of placement locations, a time interval in which the same user continuously uses different shared items or a time interval in which the same shared item is continuously used, and acquires the multiple according to the time interval.
  • the distribution of features of shared items on the placement site is not limited.
  • the evaluation module 605 determines, for any user, the scores of the placement locations of the user according to the scores of the determined partial or all delivery locations, and generates the user according to the scores of the placement locations and the number of times the users are used. Evaluation results.
  • the device further includes a marketing module 607, and the marketing module 607 provides a specified service service to the user according to the evaluation result.
  • the embodiment of the present application further provides a user evaluation device for using a shared item, where the device includes:
  • a memory a user evaluation program that stores shared items
  • the processor which invokes a user evaluation program of the shared item stored in the memory, and executes:
  • Obtaining user usage data wherein the usage record includes placement location information after the user uses the shared item;
  • the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
  • the embodiment of the present application further provides a corresponding non-volatile computer storage medium, where computer executable instructions are stored, and the computer executable instructions are set as:
  • Obtaining user usage data wherein the usage record includes placement location information after the user uses the shared item;
  • the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
  • PLD Programmable Logic Device
  • FPGA Field Programmable Gate Array
  • HDL Hardware Description Language
  • the controller can be implemented in any suitable manner, for example, the controller can take the form of, for example, a microprocessor or processor and a computer readable medium storing computer readable program code (eg, software or firmware) executable by the (micro)processor.
  • computer readable program code eg, software or firmware
  • examples of controllers include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, The Microchip PIC18F26K20 and the Silicone Labs C8051F320, the memory controller can also be implemented as part of the memory's control logic.
  • the controller can be logically programmed by means of logic gates, switches, ASICs, programmable logic controllers, and embedding.
  • Such a controller can therefore be considered a hardware component, and the means for implementing various functions included therein can also be considered as a structure within the hardware component.
  • a device for implementing various functions can be considered as a software module that can be both a method of implementation and a structure within a hardware component.
  • the system, device, module or unit illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product having a certain function.
  • a typical implementation device is a computer.
  • the computer can be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or A combination of any of these devices.
  • embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • computer-usable storage media including but not limited to disk storage, CD-ROM, optical storage, etc.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
  • a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
  • processors CPUs
  • input/output interfaces network interfaces
  • memory volatile and non-volatile memory
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information storage can be implemented by any method or technology.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device.
  • computer readable media does not include temporary storage computer readable media, such as modulated data signal numbers and carrier waves.
  • embodiments of the present specification can be provided as a method, system, or computer program product.
  • embodiments of the present specification can take the form of an entirely hardware embodiment, an entirely software embodiment or a combination of software and hardware aspects.
  • embodiments of the present specification can take the form of a computer program product embodied on one or more computer usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer usable program code embodied therein. .
  • Embodiments of the present description can be described in the general context of computer-executable instructions executed by a computer, such as a program module.
  • program modules include routines, programs, objects, components, data structures, and the like that perform particular transactions or implement particular abstract data types.
  • Embodiments of the present specification may also be practiced in distributed computing environments where transactions are performed by remote processing devices that are connected through a communication network.
  • program modules can be located in both local and remote computer storage media including storage devices.

Abstract

A method for evaluating a user using a shared item, an apparatus and a device thereof By means of acquiring shared item data and receiving usage data of a user, analyzing a degree of damage of a shared item near each site and a probability of losing the same, and scoring a determined area, thereby evaluating the user by combining site information in the user usage data.

Description

一种针对使用共享物品的用户评估方法、装置及设备User evaluation method, device and device for using shared items 技术领域Technical field
本说明书涉及计算机技术领域,尤其涉及一种针对使用共享物品的用户评估方法、装置及其设备。The present specification relates to the field of computer technology, and in particular, to a user evaluation method, apparatus, and device for using shared items.
背景技术Background technique
随着技术发展,人们生活中出现越来越多的各种形式的共享物品,如:共享单车、共享雨伞等等。With the development of technology, more and more forms of shared items appear in people's lives, such as sharing bicycles, sharing umbrellas, and so on.
通常,用户通过扫码可从公共场所获取共享物品,在使用后,将该物品放回某个地点,以便其他用户继续使用。在这个过程中,共享物品的管理方通常只获得使用者的ID、共享物品的被使用时间等,对用户的了解有限。Usually, the user can obtain the shared item from the public place by scanning the code, and after use, put the item back to a certain place so that other users can continue to use it. In this process, the management of the shared item usually only obtains the ID of the user, the time of use of the shared item, and the like, and has limited knowledge of the user.
基于此,我们需要一种有效的用户评估方法。Based on this, we need an effective user evaluation method.
发明内容Summary of the invention
本说明书实施例提供一种针对使用共享物品的用户评估方法、装置及其设备,用于解决如下问题:以提供一种有效的用户评估方法。The embodiments of the present specification provide a user evaluation method, apparatus, and device for using a shared item, which are used to solve the following problem: to provide an effective user evaluation method.
基于此,本说明书实施例提供一种针对使用共享物品的用户评估方法、装置及其设备,包括:Based on this, the embodiment of the present specification provides a user evaluation method, device, and device for using a shared item, including:
获取用户使用数据,其中,所述使用记录至少包括用户使用共享物品之后的放置地点信息;Obtaining user usage data, wherein the usage record includes at least placement location information after the user uses the shared item;
确定共享物品的多个投放地点及各投放地点的评分;Determining the multiple placements of the shared item and the rating of each placement;
针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。For any user, the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
同时,本说明书的实施例还提供一种针对使用共享物品的用户评估装置,包括:Meanwhile, the embodiment of the present specification further provides a user evaluation apparatus for using a shared item, including:
获取模块,获取用户使用数据,其中,所述使用记录至少包括用户使用共 享物品之后的放置地点信息;Obtaining a module for acquiring user usage data, wherein the usage record includes at least placement location information after the user uses the shared item;
确定模块,确定共享物品的多个投放地点及各投放地点的评分;Determining a module to determine a plurality of placement locations of the shared item and a rating of each placement location;
评估模块,针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。The evaluation module evaluates the user for any user based on the score of the determined part or all of the delivery place and the location information of the user.
对应的,本说明书实施例还提供一种针对使用共享物品的用户评估设备,所述设备包括:Correspondingly, the embodiment of the present specification further provides a user evaluation device for using a shared item, where the device includes:
存储器,存储针对使用共享物品的用户评估程序;a memory that stores a user evaluation program for using the shared item;
处理器,调用存储器中存储的共享物品的用户评估程序,并执行:The processor, which invokes a user evaluation program of the shared item stored in the memory, and executes:
获取用户使用数据,其中,所述使用记录至少包括用户使用共享物品之后的放置地点信息;Obtaining user usage data, wherein the usage record includes at least placement location information after the user uses the shared item;
确定共享物品的多个投放地点及各投放地点的评分;Determining the multiple placements of the shared item and the rating of each placement;
针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。For any user, the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
对应的,本说明书的实施例还提供一种非易失性计算机存储介质,存储有计算机可执行指令,所述计算机可执行指令设置为:Correspondingly, an embodiment of the present specification further provides a non-volatile computer storage medium storing computer executable instructions, the computer executable instructions being set as:
确定共享物品的多个投放地点及各投放地点的评分;Determining the multiple placements of the shared item and the rating of each placement;
获取用户使用数据,其中,所述使用记录至少包括用户使用共享物品之后的放置地点信息;Obtaining user usage data, wherein the usage record includes at least placement location information after the user uses the shared item;
针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。For any user, the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
本说明书实施例采用的上述至少一个技术方案能够达到以下有益效果:The above at least one technical solution adopted by the embodiments of the present specification can achieve the following beneficial effects:
通过采集共享物品数据和接收用户的使用数据,分析各投放地点上共享物品的损坏程度及其丢失可能性等状态特征,给确定的区域进行评分,进而结合用户使用数据中的地点信息对用户进行评估。By collecting the shared item data and receiving the user's usage data, analyzing the state characteristics of the damage degree of the shared items at each place of delivery and the possibility of loss, and classifying the determined area, and then combining the location information in the user usage data to the user. Evaluation.
本说明书的实施例中,通过确定各投放地点及其评分,结合包含放置地点信息的用户使用数据,实现针对用户进行评估。从而共享物品的管理方可有效 了解自己的用户,有利于共享物品的管理方进一步开展营销业务和管理业务。In the embodiment of the present specification, the evaluation is performed for the user by determining each placement place and its rating, and combining the user usage data including the placement location information. Therefore, the management of the shared item can effectively understand its own users, and is beneficial to the management of the shared item to further carry out the marketing business and the management business.
附图说明DRAWINGS
图1为本说明书实施例提供的架构示意图;FIG. 1 is a schematic structural diagram of an embodiment of the present disclosure;
图2为本说明书实施例提供的方法流程示意图;2 is a schematic flow chart of a method provided by an embodiment of the present disclosure;
图3为本说明书实施例提供的部分方法流程示意图;3 is a schematic flowchart of a part of a method provided by an embodiment of the present disclosure;
图4为本说明书实施例提供的部分方法实施示意图;4 is a schematic diagram of implementation of a part of a method provided by an embodiment of the present specification;
图5为本说明书实施例提供的部分方法流程示意图;FIG. 5 is a schematic flowchart of a part of a method provided by an embodiment of the present disclosure;
图6为本说明书实施例提供的装置结构示意图。FIG. 6 is a schematic structural diagram of a device according to an embodiment of the present disclosure.
具体实施方式Detailed ways
为使本申请的目的、技术方案和优点更加清楚,下面将结合本申请具体实施例及相应的附图对本申请技术方案进行清楚、完整地描述。显然,所描述的实施例仅是本申请一部分实施例,而不是全部的实施例。基于本说明书中的实施例,本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例,都属于本申请保护的范围。The technical solutions of the present application will be clearly and completely described in the following with reference to the specific embodiments of the present application and the corresponding drawings. It is apparent that the described embodiments are only a part of the embodiments of the present application, and not all of them. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present specification without departing from the inventive scope are the scope of the application.
基于前述内容,所述的共享物品可包括共享单车、共享电动车、共享雨伞、共享充电宝、共享书籍等等。所述的投放地点通常是管理方事先确定的一定区域,处于同一区域的物品将被认为处于同一投放地点。所述的放置地点通常是某一个或多个投放地点,或者,放置地点不是投放地点,但放置地点与投放地点之间有某种已经确定的关联关系(例如,放置地点与某个投放地点属于同一住宅小区)。Based on the foregoing, the shared item may include a shared bicycle, a shared electric vehicle, a shared umbrella, a shared charging treasure, a shared book, and the like. The place of delivery is usually a certain area determined by the management in advance, and items in the same area will be considered to be at the same place. The placement location is usually one or more placement locations, or the placement location is not a delivery location, but there is some established relationship between the placement location and the delivery location (eg, the placement location and a placement location belong to The same residential area).
所述的放置地点可通过用户使用数据直接得到。通常用户在每次使用了共享物品并放置后,通过共享物品管理方所提供的客户端(该客户端通常安装并运行于用户所使用的终端内),可获取使用结束时的地点信息,写入用户使用记录并上传至共享物品管理方服务端(可包括:服务器)。例如,可通过用户 终端内的定位模块获取结束时的地点信息,例如,GPS(Global Positioning System全球定位系统)模块、LBS(Location Based Service,基于位置服务)模块等。即,使用结束的地点便可认为是该用户使用共享物品之后的放置地点。The placement location can be obtained directly by the user using the data. Usually, each time the user uses the shared item and places it, the shared object management party provides the client (the client usually installs and runs in the terminal used by the user), and can obtain the location information at the end of use and write. Enter the user usage record and upload it to the shared item management server (which can include: server). For example, the location information at the end can be obtained by a positioning module in the user terminal, for example, a GPS (Global Positioning System) module, an LBS (Location Based Service) module, or the like. That is, the place where the use ends can be considered as the place of placement after the user uses the shared item.
所述的共享物品的特征数据通常可以从线下采集获得,可包括前述的投放地点和该投放地点上共享物品的使用状态。其中,共享物品的使用状态可包括共享物品是否损坏、是否乱停、是否丢失、二次使用情况等等,所述共享物品的特征分布可包括该共享物品的损坏比例/概率、乱停比例/概率、丢失比例/概率、二次使用比例/概率等等。The feature data of the shared item can be generally obtained from offline collection, and may include the foregoing delivery place and the usage status of the shared item on the delivery place. The usage status of the shared item may include whether the shared item is damaged, whether it is stopped, whether it is lost, whether it is used twice, or the like, and the characteristic distribution of the shared item may include a proportion of damage/probability of the shared item, a random stop ratio/ Probability, loss ratio/probability, secondary usage ratio/probability, etc.
在本说明书的实施例中,所述的数据处理方法可采用如图1所示的架构,在所述架构中,所述评估设备可以是各种集群/分布式的服务器、处理器等等,在实际应用场景中,所述的评估设备可以属于共享物品管理方,也可以属于独立的第三方评估机构,这里并不构成对本申请的限定。In the embodiment of the present specification, the data processing method may adopt an architecture as shown in FIG. 1 , in which the evaluation device may be various cluster/distributed servers, processors, and the like. In an actual application scenario, the evaluation device may belong to a shared item management party, or may belong to an independent third-party evaluation organization, and does not constitute a limitation on the present application.
下面将基于如图1所示的架构,详细说明本说明书的实施例提供的数据处理过程,该过程具体包括以下步骤,如图2所示:The data processing procedure provided by the embodiment of the present specification is described in detail below based on the architecture shown in FIG. 1. The process specifically includes the following steps, as shown in FIG. 2:
步骤S201,获取用户使用数据,其中,所述用户使用数据至少包括用户使用共享物品之后的放置地点信息。Step S201: Acquiring user usage data, wherein the user usage data includes at least placement location information after the user uses the shared item.
在实际应用中,用户每次使用共享物品,均会生成用户使用数据。在本说明书实施例中,所述的用户使用数据可以通过实时接受获得(例如,通过业务方的业务服务器实时接收用户使用数据,并转发至评估设备),也可以是预先已经得到的用户历史数据。所述的用户使用数据记录该用户的使用情况,即每条使用记录中通常会包括该用户的ID、本次开始使用的时间和地点、本次使用结束的时间和地点等等。使用结束的地点即被认为是该用户使用共享物品之后的放置地点。In practical applications, user usage data is generated each time a user uses a shared item. In the embodiment of the present specification, the user usage data may be obtained through real-time acceptance (for example, receiving user usage data in real time through a service server of the service side and forwarding to the evaluation device), or may be user history data obtained in advance. . The user uses the data to record the usage of the user, that is, each usage record usually includes the ID of the user, the time and place of the current use, the time and place of the end of the use, and the like. The place where the use ends is considered to be the place of placement after the user uses the shared item.
步骤S203,确定多个投放地点及各投放地点的评分。In step S203, the scores of the plurality of placement locations and the placement locations are determined.
如前述内容,在实际应用中,共享物品管理方通常可指定多个固定地点作为投放地点,用于投放共享物品,每个地点附近一定范围内的区域被认定为同 一投放地点。As described above, in an actual application, the shared item management party can generally designate a plurality of fixed places as the delivery place for serving the shared items, and a certain range of areas near each place is identified as the same place of delivery.
例如,指定以某地铁出口为圆心,半径50米的圆内的区域为同一投放地点。For example, specify the area within a circle with a radius of 50 meters centered on a subway exit as the same place of delivery.
作为本说明书实施例中的一种方式,所述的评分可以根据经验直接给定,例如,直接指定某地铁口评分为10分,某商场出口为8分,某公园附近为2分等等。As one of the embodiments in the present specification, the rating may be directly given according to experience, for example, directly designating a subway port score of 10 points, a mall outlet of 8 points, a park near 2 points, and the like.
作为本说明书实施例中的另一种方式,也可以通过数据统计,采用某种算法或者模型,确定指定投放地点的评分,具体实施方式将在后文详述。As another mode in the embodiment of the present specification, the score of the designated placement place may also be determined by using an algorithm or a model by data statistics, and the specific implementation manner will be described later.
步骤S205,针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。Step S205: For any user, the user is evaluated according to the score of the determined part or all of the delivery place and the placement location information of the user.
如前所述,放置地点可为所述多个投放地点的子集或与投放地点相关,从而每个放置地点均可计算各自对应的评分,进而针对每一个用户,均可获取其对于共享物品的多次放置地点对应的评分,进行求和、求均值等多种方式对用户进行评分,以对该用户进行评级、判断优劣等等评估操作。在这个过程中,针对一个用户而言,可能只需要使用部分投放地点的评分,但对于大量的用户而言,每个投放地点的评分都会被采用。As described above, the placement location may be a subset of the plurality of placement locations or related to the placement location, such that each placement location may calculate a respective corresponding rating, and thus for each user, obtain the shared item for each user. The score corresponding to the multiple placement locations, the summation, the averaging, and the like are used to score the user to rate the user, judge the merits, and the like. In this process, for a single user, it may only be necessary to use a rating for a partial placement, but for a large number of users, the rating for each placement will be used.
本说明书的实施例中,通过确定各投放地点及其评分。结合包含放置地点信息的用户使用数据,实现针对用户进行评估。从而共享物品的管理方更了解自己的用户,有利于共享物品的管理方根据评估结果进一步开展营销业务和管理业务。In the embodiment of the present specification, each placement place and its rating are determined. Evaluate for users by combining user usage data that includes placement information. Therefore, the management party of the shared item knows more about its own users, and the management party that is beneficial to the shared item further develops the marketing business and the management business according to the evaluation result.
在本说明书的一种实施例中,所述步骤S203中,确定各投放地点的评分,可采用如下实现方式,如图3所示:In an embodiment of the present specification, in step S203, determining the score of each placement location may adopt the following implementation manner, as shown in FIG. 3:
步骤S301,获取所述多个投放地点上共享物品的特征分布。Step S301: Acquire feature distributions of the shared items on the plurality of placement locations.
如前述,共享物品的特征分布可包括该共享物品的损坏比例/概率、乱停比例/概率、丢失比例/概率、二次使用比例/概率等等。可以通过线下采集和线上采集两个部分来实现,具体方式将在后文详述。As described above, the feature distribution of the shared item may include damage ratio/probability of the shared item, random ratio/probability, loss ratio/probability, secondary usage ratio/probability, and the like. It can be realized by offline acquisition and online acquisition of two parts, the specific way will be detailed later.
步骤S303,根据所述特征分布,确定所述多个投放地点的评分。Step S303, determining a score of the plurality of placement locations according to the feature distribution.
由于得到的特征分布通常有多个,且通常是比例或者概率的形式,在实际应用中,可以对特征分布进行归一化,以使其更适宜操作,也更能直观的显示出对于某个特征分布而言,该投放地点在整体中的相对位置,如图4所示。Since the obtained feature distribution usually has multiple, and usually is in the form of proportional or probabilistic, in practical applications, the feature distribution can be normalized to make it more suitable for operation, and more intuitively display for a certain In terms of feature distribution, the relative position of the placement location in the whole is as shown in FIG.
例如,现已确定对于某共享单车的损坏比例,在投放地点A为10%,在地点B为20%,在地点C为40%,在地点D为50%,在地点E为60%,对前述的损坏比例进行归一化,则对于损坏比例这个特征分布而言,地点A至地点E各自对应的值分别为:0、0.2、0.6、0.8、1。还可以对所述的归一化值进行比例放大或者缩小生成评分,更为直观的显示出各地点的损坏情况在整体中的相对位置。For example, it has been determined that the damage ratio for a shared bicycle is 10% at placement A, 20% at location B, 40% at location C, 50% at location D, and 60% at location E, The above-mentioned damage ratio is normalized, and for the characteristic distribution of the damage ratio, the respective values of the points A to E are: 0, 0.2, 0.6, 0.8, 1. It is also possible to scale up or down the normalized values to generate a score, and more intuitively display the relative position of the damage of each place in the whole.
进而,可对于每一种特征分布都进行归一化,并设置每种特征分布的权重,对前述的多个归一化值进行诸如加权求和、加权平均等计算方式,对所述的多个地点进行评分。Further, normalization can be performed for each feature distribution, and weights of each feature distribution are set, and a plurality of normalized values are calculated, such as weighted summation and weighted average, for the plurality of Rate by location.
在上述方案中,通过共享物品的特征分布进行评分,从而对于投放地点的评分更符合实际情况,并且可以随时根据特征分布的变化及时进行修正。In the above scheme, the scores of the shared items are scored, so that the scores of the place of delivery are more in line with the actual situation, and can be corrected in time according to the change of the feature distribution.
在本说明书的另一种实施例中,所述步骤S301,获取所述多个投放地点上共享物品的特征分布,可以包括如下两种实现形式:In another embodiment of the present specification, in step S301, acquiring a feature distribution of the shared item on the plurality of placement locations may include the following two implementation forms:
其一,通过线下采集的方式,包括获取包含所述多个投放地点的共享物品的特征数据,根据部分或者全部所述特征数据,统计所述多个地点上共享物品的特征分布,其中,所述特征数据至少包括共享物品的损坏状态。The method for collecting the feature of the shared item in the plurality of locations according to the feature data of the shared item of the plurality of placement locations, and collecting the feature distribution of the shared item in the plurality of locations, where The feature data includes at least a damaged state of the shared item.
该方式通常可以获取各投放地点上共享物品的损坏比例或乱停放(即,没有停靠在指定投放地点范围内的比例)比例/概率等This method can usually obtain the proportion of damage of the shared items at each place of delivery or the random parking (ie, the proportion that does not stop within the specified place of delivery) ratio/probability, etc.
其二,通过线上采集的方式,可根据用户使用数据,确定同一地点上,同一用户连续使用不同共享物品的时间间隔或同一共享物品被连续使用的时间间隔,根据所述时间间隔,获取所述多个地点上共享物品的特征分布。Secondly, according to the method of online collection, according to the user usage data, the time interval at which the same user continuously uses different shared items or the time interval during which the same shared item is continuously used can be determined at the same place, according to the time interval, the acquisition time is obtained. The distribution of features of shared items at multiple locations.
在同一投放地点上,统计同一用户连续使用不同共享物品的时间间隔,可 获取该投放地点上共享物品不可用的比例/概率;统计同一共享物品被连续使用的时间间隔,可获取该投放地点上物品丢失的比例/概率;统计在同一投放点上不同时间段的共享物品的数量以及该地点附近的人流量,可获取该投放地点上物品被二次使用的比例/概率。其中,所述的连续使用指在时间顺序上依次发生的两次使用。On the same placement location, the time interval between consecutive use of different shared items by the same user may be obtained, and the proportion/probability of the shared items at the delivery location may be obtained; and the time interval during which the same shared item is continuously used may be obtained, and the delivery location may be obtained. Proportion/probability of item loss; statistics on the number of shared items at different time periods on the same placement point and the flow of people near the location, the ratio/probability of the item being used twice at that place can be obtained. Wherein, the continuous use refers to two uses that occur sequentially in chronological order.
需要说明的是,在前述确定丢失比例/概率时,对于没有定位模块(例如GPS模块)的共享物品而言,可通收集用户的使用记录来确定。当然,对于有定位模块的共享物品而言,除采用用户使用记录来统计之外,还可以直接利用定位模块进行定位以确定丢失的比例。It should be noted that, in the foregoing determining the loss ratio/probability, for a shared item without a positioning module (for example, a GPS module), it may be determined by collecting a usage record of the user. Of course, for a shared item with a positioning module, in addition to using the user usage record to count, the positioning module can be directly used for positioning to determine the lost proportion.
通过不同的方式采集数据,获得多种不同的共享物品的特征分布,从多个方面反映同一投放地点上共享物品的使用情况,为后续的根据特征分布进行评分提供了更全面的参数支持。Collecting data in different ways, obtaining the distribution of features of a variety of different shared items, reflecting the use of shared items at the same place of delivery from multiple aspects, provides more comprehensive parameter support for subsequent scoring based on feature distribution.
作为本说明书实施例的一种可实施方案,所述步骤S205,针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估,具体的说,可包括如下实施方式:As an implementation manner of the embodiment of the present specification, in step S205, for any user, the user is evaluated according to the score of the determined part or all of the delivery place and the placement location information of the user, specifically Can include the following implementations:
步骤S501,针对任一用户,根据已确定的部分或者全部投放地点的评分,确定该用户各放置地点的评分。In step S501, for any user, the scores of the placement locations of the user are determined according to the scores of the determined partial or all delivery locations.
容易理解,当所述放置地点是所述多个投放地点的子集时,可直接确定所述放置地点的评分。It is easy to understand that when the placement location is a subset of the plurality of placement locations, the rating of the placement location can be determined directly.
当所述放置地点只与确定的投放地点有相关性,而不属于已确定的多个地点时,可以采用某些算法来确定其评分。例如,以距离该放置地点最近的三个投放地点的平均分作为该放置地点的评分。即,对于某一个用户而言,可能只需要部分投放地点的评分即可确定该用户的各放置地点的评分。When the placement location is only relevant to the determined placement location and not to the determined plurality of locations, certain algorithms may be employed to determine its rating. For example, the average score of the three placement locations closest to the placement location is used as the rating for the placement location. That is, for a certain user, it may be necessary to only score a part of the placement place to determine the rating of each placement place of the user.
步骤S503,根据各放置地点的评分和用户的使用次数,生成该用户的评估结果。Step S503, generating an evaluation result of the user according to the score of each placement place and the number of times the user uses.
所述的评估结果可反映用户的风险程度,对于经常把车停在在损坏比例 高、丢失可能性高、二次使用率低的地方的用户,其风险等级比经常把车停放在有序区域且容易二次使用的地方的用户高。至于用户评分和风险等级是正相关还是负相关,可根据评分的规则进行调整,此处不做具体限定。The evaluation result can reflect the degree of risk of the user, and the user often stops the vehicle in a place with a high damage ratio, high possibility of loss, and low secondary usage rate, and the risk level is more than that of parking the vehicle in an orderly area. The user who is easy to use twice is high. As for whether the user score and the risk level are positive or negative, they can be adjusted according to the rules of the score, and are not specifically limited herein.
评估结果可有多种表现形式,以评分为例,可以采用各地点评分之和/总次数来确定某用户的评分。例如,现已确定某用户使用次数有10次,对应有4个放置地点,分别为3次地点A,2次地点B、2次地点C以及3次地点D,各放置地点对应的评分分别为4、6、8、10(该评分根据各地点的物品的损坏比例得到,损坏比例越高的评分越高)。则该用户评分=(3*4+2*6+2*8+3*10)/10=7。The evaluation results can be expressed in a variety of forms. Taking the score as an example, the score of a user can be determined by the sum of the points of the reviews. For example, it has been determined that a user has 10 uses, corresponding to 4 placement locations, 3 locations A, 2 locations B, 2 locations C, and 3 locations D. The corresponding scores for each placement location are 4, 6, 8, 10 (this score is obtained according to the damage ratio of the items at each location, and the higher the damage ratio, the higher the score). Then the user score = (3 * 4 + 2 * 6 + 2 * 8 + 3 * 10) / 10 = 7.
在实际应用中,还可以根据评分进行分级、判断优劣等等。续前例,若有用户a至用户e,其用户评分分别为4、5、7、9、10,则可以认为用户a每次都是把物品放置在损坏比例低的地点A,属于优质用户,用户e每次都把物品放置在损坏比例高的地点D,属于劣质用户。In practical applications, it is also possible to grade according to the score, judge the pros and cons, and the like. In the previous example, if user a to user e and their user ratings are 4, 5, 7, 9, and 10, respectively, it can be considered that user a puts the item at a place A with a low damage ratio each time, which belongs to a high-quality user. The user e places the item at a place D with a high damage ratio each time, which is a poor user.
作为本说明书实施例的一种可实施方案,在获取了评估结果后,前述的方法还可包括:根据所述评估结果,向用户提供指定业务服务。所述的指定业务服务可包括消息推送、对用户进行补贴、对用户进行奖励/惩罚、限制用户的部分或全部应用功能等等。所述的补贴方式可包括实际金额补贴(例如:抽奖、立减、打折、返佣、红包等等)或虚拟权益发放(例如,里程奖励、使用次数奖励、等级奖励、信用分奖励等等)。As an implementable embodiment of the present specification, after obtaining the evaluation result, the foregoing method may further include: providing the specified service service to the user according to the evaluation result. The specified service service may include message push, subsidize the user, reward/punish the user, limit some or all of the application functions of the user, and the like. The subsidy method may include actual amount subsidies (for example, lottery, reduction, discount, rebate, red envelope, etc.) or virtual rights (for example, mileage reward, usage reward, grade reward, credit bonus, etc.) .
对于所述的评估结果,存在如下应用方式:对满足一定条件(如评分满足一定条件、或者判定结果属于优质用户)的用户,在完成一次使用后,对其进行补贴;或者,对满足一定条件的用户,直接进行补贴。在采用本说明书的方案确定用户的评估结果之后,根据各用户评估结果的不同,给予不同程度的补贴。对于优质用户,给予较高额度的补贴,从而带来更多的使用次数;对于劣质用户给予较低额度的补贴甚至不给补贴,从而可激励优质用户进行多次使用。即,激励用户将共享物品放至损坏、丢失比例低的投放地点,缓解乱停放、 损坏和丢失的可能程度,降低运营成本。For the evaluation result, there is a following application method: a user who satisfies certain conditions (such as a certain condition that the score satisfies a certain condition, or the judgment result belongs to a high-quality user) is subsidized after completing one use; or, a certain condition is satisfied Users directly subsidize. After the user's evaluation result is determined by the scheme of the present specification, different degrees of subsidy are given according to the difference of the evaluation results of each user. For high-quality users, higher subsidies are given, which leads to more use; lower-grade subsidies are not even subsidized for inferior users, which can encourage high-quality users to use multiple times. That is, the user is encouraged to place the shared item in a place where the damage is lost and the loss ratio is low, thereby alleviating the possibility of parking, damage and loss, and reducing the operating cost.
基于同样的思路,本发明还提供一种针对使用共享物品的用户评估装置,如图6所示,所述装置包括:Based on the same idea, the present invention also provides a user evaluation device for using a shared item. As shown in FIG. 6, the device includes:
获取模块601,获取用户使用数据,其中,所述用户使用数据包括用户使用共享物品之后的放置地点信息;The obtaining module 601 is configured to acquire user usage data, where the user usage data includes placement location information after the user uses the shared item;
确定模块603,确定共享物品的多个投放地点及各投放地点的评分;The determining module 603 determines a plurality of placement locations of the shared item and a rating of each placement location;
评估模块605,针对任一用户,根据已确定部分或全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。The evaluation module 605 evaluates the user for any user based on the score of the determined part or all of the placement location and the location information of the user.
进一步地,所述获取模块601,获取所述多个投放地点上共享物品的特征分布,所述确定模块,根据所述特征分布,确定所述各投放地点的评分。Further, the obtaining module 601 is configured to acquire feature distributions of the shared items on the plurality of placement locations, and the determining module determines the scores of the delivery locations according to the feature distribution.
进一步地,所述获取模块601,获取包含所述多个投放地点的共享物品的特征数据,根据部分或者全部所述特征数据,统计获取所述多个地点上共享物品的特征分布,其中,所述特征数据至少包括共享物品的损坏状态。Further, the acquiring module 601 acquires feature data of the shared item including the plurality of placement locations, and statistically acquires feature distributions of the shared items in the plurality of locations according to part or all of the feature data, where The feature data includes at least a damaged state of the shared item.
进一步地,所述获取模块601,获取所述多个投放地点上,同一用户连续使用不同共享物品的时间间隔或者同一共享物品被连续使用的时间间隔,根据所述时间间隔,获取所述多个投放地点上共享物品的特征分布。Further, the obtaining module 601 acquires, at the plurality of placement locations, a time interval in which the same user continuously uses different shared items or a time interval in which the same shared item is continuously used, and acquires the multiple according to the time interval. The distribution of features of shared items on the placement site.
进一步地,所述评估模块605,针对任一用户,根据已确定的部分或全部投放地点的评分,确定该用户各放置地点的评分,根据各放置地点的评分和用户的使用次数,生成该用户的评估结果。Further, the evaluation module 605 determines, for any user, the scores of the placement locations of the user according to the scores of the determined partial or all delivery locations, and generates the user according to the scores of the placement locations and the number of times the users are used. Evaluation results.
进一步地,所述装置还包括营销模块607,所述营销模块607,根据所述评估结果,向用户提供指定业务服务。Further, the device further includes a marketing module 607, and the marketing module 607 provides a specified service service to the user according to the evaluation result.
对应的,本申请实施例还提供一种针对使用共享物品的用户评估设备,所述设备包括:Correspondingly, the embodiment of the present application further provides a user evaluation device for using a shared item, where the device includes:
存储器,存储共享物品的用户评估程序;a memory, a user evaluation program that stores shared items;
处理器,调用存储器中存储的共享物品的用户评估程序,并执行:The processor, which invokes a user evaluation program of the shared item stored in the memory, and executes:
获取用户使用数据,其中,所述使用记录包括用户使用共享物品之后的放置地点信息;Obtaining user usage data, wherein the usage record includes placement location information after the user uses the shared item;
确定共享物品的多个投放地点及各投放地点评分;Determining the multiple placements of the shared item and the rating of each placement;
针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。For any user, the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
基于同样的发明思路,本申请实施例还提供了对应的一种非易失性计算机存储介质,存储有计算机可执行指令,所述计算机可执行指令设置为:Based on the same inventive concept, the embodiment of the present application further provides a corresponding non-volatile computer storage medium, where computer executable instructions are stored, and the computer executable instructions are set as:
获取用户使用数据,其中,所述使用记录包括用户使用共享物品之后的放置地点信息;Obtaining user usage data, wherein the usage record includes placement location information after the user uses the shared item;
确定共享物品的多个投放地点及各投放地点的评分;Determining the multiple placements of the shared item and the rating of each placement;
针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。For any user, the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
本说明书中的各个实施例均采用递进的方式描述,各个实施例之间相同相似的部分互相参见即可,每个实施例重点说明的都是与其他实施例的不同之处。尤其,对于装置、设备和介质类实施例而言,由于其基本相似于方法实施例,所以描述的比较简单,相关之处参见方法实施例的部分说明即可,这里就不再一一赘述。The various embodiments in the specification are described in a progressive manner, and the same or similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the device, the device, and the media type embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment, which will not be repeated here.
上述对本说明书特定实施例进行了描述。其它实施例在所附权利要求书的范围内。在一些情况下,在权利要求书中记载的动作或步骤或模块可以按照不同于实施例中的顺序来执行并且仍然可以实现期望的结果。另外,在附图中描绘的过程不一定要求示出的特定顺序或者连续顺序才能实现期望的结果。在某些实施方式中,多任务处理和并行处理也是可以的或者可能是有利的。The foregoing description of the specific embodiments of the specification has been described. Other embodiments are within the scope of the following claims. In some cases, the acts or steps or modules recited in the claims can be performed in a different order than in the embodiments and the desired results can still be achieved. In addition, the processes depicted in the figures are not necessarily in a particular order or in a sequential order to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.
在20世纪90年代,对于一个技术的改进可以很明显地区分是硬件上的改进(例如,对二极管、晶体管、开关等电路结构的改进)还是软件上的改进(对于方法流程的改进)。然而,随着技术的发展,当今的很多方法流程的改进已经可以视为硬件电路结构的直接改进。设计人员几乎都通过将改进的方法流程 编程到硬件电路中来得到相应的硬件电路结构。因此,不能说一个方法流程的改进就不能用硬件实体模块来实现。例如,可编程逻辑器件(Programmable Logic Device,PLD)(例如现场可编程门阵列(Field Programmable Gate Array,FPGA))就是这样一种集成电路,其逻辑功能由用户对器件编程来确定。由设计人员自行编程来把一个数字系统“集成”在一片PLD上,而不需要请芯片制造厂商来设计和制作专用的集成电路芯片。而且,如今,取代手工地制作集成电路芯片,这种编程也多半改用“逻辑编译器(logic compiler)”软件来实现,它与程序开发撰写时所用的软件编译器相类似,而要编译之前的原始代码也得用特定的编程语言来撰写,此称之为硬件描述语言(Hardware Description Language,HDL),而HDL也并非仅有一种,而是有许多种,如ABEL(Advanced Boolean Expression Language)、AHDL(Altera Hardware Description Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby Hardware Description Language)等,目前最普遍使用的是VHDL(Very-High-Speed Integrated Circuit Hardware Description Language)与Verilog。本领域技术人员也应该清楚,只需要将方法流程用上述几种硬件描述语言稍作逻辑编程并编程到集成电路中,就可以很容易得到实现该逻辑方法流程的硬件电路。In the 1990s, improvements to a technology could clearly distinguish between hardware improvements (eg, improvements to circuit structures such as diodes, transistors, switches, etc.) or software improvements (for process flow improvements). However, as technology advances, many of today's method flow improvements can be seen as direct improvements in hardware circuit architecture. Designers almost always get the corresponding hardware circuit structure by programming the improved method flow into the hardware circuit. Therefore, it cannot be said that the improvement of a method flow cannot be implemented by hardware entity modules. For example, a Programmable Logic Device (PLD) (such as a Field Programmable Gate Array (FPGA)) is an integrated circuit whose logic function is determined by the user programming the device. Designers can program themselves to "integrate" a digital system on a single PLD without having to ask the chip manufacturer to design and fabricate a dedicated integrated circuit chip. Moreover, today, instead of manually making integrated circuit chips, this programming is mostly implemented using "logic compiler" software, which is similar to the software compiler used in programming development, but before compiling The original code has to be written in a specific programming language. This is called the Hardware Description Language (HDL). HDL is not the only one, but there are many kinds, such as ABEL (Advanced Boolean Expression Language). AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, RHDL (Ruby Hardware Description Language), etc., are currently the most commonly used VHDL (Very-High-Speed Integrated Circuit Hardware Description Language) and Verilog. It should also be apparent to those skilled in the art that the hardware flow for implementing the logic method flow can be easily obtained by simply programming the method flow into the integrated circuit with a few hardware description languages.
控制器可以按任何适当的方式实现,例如,控制器可以采取例如微处理器或处理器以及存储可由该(微)处理器执行的计算机可读程序代码(例如软件或固件)的计算机可读介质、逻辑门、开关、专用集成电路(Application Specific Integrated Circuit,ASIC)、可编程逻辑控制器和嵌入微控制器的形式,控制器的例子包括但不限于以下微控制器:ARC 625D、Atmel AT91SAM、Microchip PIC18F26K20以及Silicone Labs C8051F320,存储器控制器还可以被实现为存储器的控制逻辑的一部分。本领域技术人员也知道,除了以纯计算机可读程序代码方式实现控制器以外,完全可以通过将方法步骤进行逻辑编程来使得控制 器以逻辑门、开关、专用集成电路、可编程逻辑控制器和嵌入微控制器等的形式来实现相同功能。因此这种控制器可以被认为是一种硬件部件,而对其内包括的用于实现各种功能的装置也可以视为硬件部件内的结构。或者甚至,可以将用于实现各种功能的装置视为既可以是实现方法的软件模块又可以是硬件部件内的结构。The controller can be implemented in any suitable manner, for example, the controller can take the form of, for example, a microprocessor or processor and a computer readable medium storing computer readable program code (eg, software or firmware) executable by the (micro)processor. In the form of logic gates, switches, application specific integrated circuits (ASICs), programmable logic controllers, and embedded microcontrollers, examples of controllers include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, The Microchip PIC18F26K20 and the Silicone Labs C8051F320, the memory controller can also be implemented as part of the memory's control logic. Those skilled in the art will also appreciate that in addition to implementing the controller in purely computer readable program code, the controller can be logically programmed by means of logic gates, switches, ASICs, programmable logic controllers, and embedding. The form of a microcontroller or the like to achieve the same function. Such a controller can therefore be considered a hardware component, and the means for implementing various functions included therein can also be considered as a structure within the hardware component. Or even a device for implementing various functions can be considered as a software module that can be both a method of implementation and a structure within a hardware component.
上述实施例阐明的系统、装置、模块或单元,具体可以由计算机芯片或实体实现,或者由具有某种功能的产品来实现。一种典型的实现设备为计算机。具体的,计算机例如可以为个人计算机、膝上型计算机、蜂窝电话、相机电话、智能电话、个人数字助理、媒体播放器、导航设备、电子邮件设备、游戏控制台、平板计算机、可穿戴设备或者这些设备中的任何设备的组合。The system, device, module or unit illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product having a certain function. A typical implementation device is a computer. Specifically, the computer can be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or A combination of any of these devices.
为了描述的方便,描述以上装置时以功能分为各种单元分别描述。当然,在实施本说明书的实施例时可以把各单元的功能在同一个或多个软件和/或硬件中实现。For the convenience of description, the above devices are described separately by function into various units. Of course, the functions of the various units may be implemented in one or more software and/or hardware when implementing embodiments of the present specification.
本领域内的技术人员应明白,本发明的实施例可提供为方法、系统、或计算机程序产品。因此,本发明可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且,本发明可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
本发明是参照根据本发明实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器,使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (system), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing device to produce a machine for the execution of instructions for execution by a processor of a computer or other programmable data processing device. Means for implementing the functions specified in one or more of the flow or in a block or blocks of the flow chart.
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设 备以特定方式工作的计算机可读存储器中,使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品,该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。The computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device. The apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上,使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理,从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
在一个典型的配置中,计算设备包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
内存可能包括计算机可读介质中的非永久性存储器,随机存取存储器(RAM)和/或非易失性内存等形式,如只读存储器(ROM)或闪存(flash RAM)。内存是计算机可读介质的示例。The memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory. Memory is an example of a computer readable medium.
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括,但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带,磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质,可用于存储可以被计算设备访问的信息。按照本文中的界定,计算机可读介质不包括暂存电脑可读媒体(transitory media),如调制的数据信编号和载波。Computer readable media includes both permanent and non-persistent, removable and non-removable media. Information storage can be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary storage computer readable media, such as modulated data signal numbers and carrier waves.
还需要说明的是,术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含,从而使得包括一系列要素的过程、方法、商品或者设备不仅包括那些要素,而且还包括没有明确列出的其他要素,或者是还包括为这种过程、方法、商品或者设备所固有的要素。在没有更多限制的情况下,由语句“包括 一个……”限定的要素,并不排除在包括所述要素的过程、方法、商品或者设备中还存在另外的相同要素。It is also to be understood that the terms "comprises" or "comprising" or "comprising" or any other variations are intended to encompass a non-exclusive inclusion, such that a process, method, article, Other elements not explicitly listed, or elements that are inherent to such a process, method, commodity, or equipment. An element defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device that comprises the element, without further limitation.
本领域技术人员应明白,本说明书中一个或多个的实施例可提供为方法、系统或计算机程序产品。因此,本说明书的实施例可采用完全硬件实施例、完全软件实施例或结合软件和硬件方面的形式。而且,本说明书的实施例可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。Those skilled in the art will appreciate that one or more embodiments of the present specification can be provided as a method, system, or computer program product. Thus, embodiments of the present specification can take the form of an entirely hardware embodiment, an entirely software embodiment or a combination of software and hardware aspects. Moreover, embodiments of the present specification can take the form of a computer program product embodied on one or more computer usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer usable program code embodied therein. .
本说明书的实施例可以在由计算机执行的计算机可执行指令的一般上下文中描述,例如程序模块。一般地,程序模块包括执行特定事务或实现特定抽象数据类型的例程、程序、对象、组件、数据结构等等。也可以在分布式计算环境中实践本说明书的实施例,在这些分布式计算环境中,由通过通信网络而被连接的远程处理设备来执行事务。在分布式计算环境中,程序模块可以位于包括存储设备在内的本地和远程计算机存储介质中。Embodiments of the present description can be described in the general context of computer-executable instructions executed by a computer, such as a program module. Generally, program modules include routines, programs, objects, components, data structures, and the like that perform particular transactions or implement particular abstract data types. Embodiments of the present specification may also be practiced in distributed computing environments where transactions are performed by remote processing devices that are connected through a communication network. In a distributed computing environment, program modules can be located in both local and remote computer storage media including storage devices.
本说明书中的各个实施例均采用递进的方式描述,各个实施例之间相同相似的部分互相参见即可,每个实施例重点说明的都是与其他实施例的不同之处。尤其,对于系统实施例而言,由于其基本相似于方法实施例,所以描述的比较简单,相关之处参见方法实施例的部分说明即可。The various embodiments in the specification are described in a progressive manner, and the same or similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment.
以上所述仅为本说明书的实施例而已,并不用于限制本申请。对于本领域技术人员来说,本说明书的实施例可以有各种更改和变化。凡在本说明书的实施例的精神和原理之内所作的任何修改、等同替换、改进等,均应包含在本申请的权利范围之中。The above descriptions are only examples of the present specification and are not intended to limit the application. Various modifications and changes may be made to the embodiments of the present disclosure. Any modifications, equivalents, improvements, etc. made within the spirit and scope of the embodiments of the present invention are intended to be included in the scope of the present application.

Claims (13)

  1. 一种针对使用共享物品的用户评估方法,包括:A user assessment method for using shared items, including:
    获取用户使用数据,其中,所述用户使用数据至少包括用户使用共享物品之后的放置地点信息;Obtaining user usage data, wherein the user usage data includes at least placement location information after the user uses the shared item;
    确定共享物品的多个投放地点及各投放地点的评分;Determining the multiple placements of the shared item and the rating of each placement;
    针对任一用户,根据已确定的部分或全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。For any user, the user is evaluated based on the rating of some or all of the placement locations that have been determined and the placement location information for that user.
  2. 如权力要求1所述的方法,确定各投放地点的评分,包括:The method of claim 1 wherein the ratings of each placement location are determined, including:
    获取所述多个投放地点上共享物品的特征分布;Obtaining a feature distribution of the shared items on the plurality of placement locations;
    根据所述特征分布,确定各投放地点的评分;Determining a rating of each placement location based on the feature distribution;
    其中,所述特征分布包括:该共享物品的损坏比例或者丢失比例中的至少一种。The feature distribution includes at least one of a damage ratio or a loss ratio of the shared item.
  3. 如权利要求2所述的方法,获取所述多个投放地点上共享物品的特征分布,包括:The method of claim 2, obtaining a feature distribution of the shared items on the plurality of placement locations, comprising:
    获取所述多个投放地点的共享物品的特征数据;Obtaining feature data of the shared items of the plurality of placement locations;
    根据部分或全部所述特征数据,统计所述多个投放地点上共享物品的特征分布;Collecting, according to part or all of the feature data, a feature distribution of the shared items on the plurality of placement locations;
    其中,所述特征数据至少包括共享物品的损坏状态。The feature data includes at least a damaged state of the shared item.
  4. 如权利要求2所述的方法,获取所述多个投放地点上共享物品的特征分布,包括:The method of claim 2, obtaining a feature distribution of the shared items on the plurality of placement locations, comprising:
    根据用户使用数据,确定同一投放地点上,同一用户连续使用不同共享物品的时间间隔或同一共享物品被连续使用的时间间隔;Determining, according to the user usage data, a time interval in which the same user continuously uses different shared items or a time interval in which the same shared item is continuously used;
    根据所述时间间隔,获取所述多个地点上共享物品的特征分布。According to the time interval, a feature distribution of the shared items on the plurality of locations is acquired.
  5. 如权力要求1所述的方法,针对任一用户,根据已确定的部分或全部投放地点的评分和该用户的放置地点信息,对该用户进行评估,包括:The method of claim 1, wherein the user is evaluated according to the score of the determined part or all of the placement locations and the location information of the user for any user, including:
    针对任一用户,根据已确定的部分或全部投放地点的评分,确定该用户对 应的各放置地点的评分;For any user, based on the scores of some or all of the determined placement locations, determine the ratings for each placement location that the user corresponds to;
    根据各放置地点的评分和用户的使用次数,生成该用户的评估结果。The evaluation result of the user is generated according to the rating of each placement place and the number of times the user uses.
  6. 如权利要求5所述的方法,还包括:The method of claim 5 further comprising:
    根据所述评估结果,向用户提供指定业务服务。According to the evaluation result, the specified business service is provided to the user.
  7. 一种针对使用共享物品的用户评估装置,包括:A user evaluation device for using shared items, including:
    获取模块,获取用户使用数据,其中,所述用户使用数据至少包括用户使用共享物品之后的放置地点信息;Obtaining a module, acquiring user usage data, wherein the user usage data includes at least placement location information after the user uses the shared item;
    确定模块,确定多个投地点及各投放地点的评分;Determining a module to determine scores for multiple locations and locations;
    评估模块,针对任一用户,根据已确定的各投放地点的评分和该用户的放置地点信息,对该用户进行评估。The evaluation module evaluates the user for any user based on the determined rating of each placement location and the location information of the user.
  8. 如权力要求7所述的装置,所述获取模块,获取所述多个投放地点上共享物品的特征分布,所述确定模块,根据所述特征分布,确定所述多个地点的评分,所述特征分布包括:该共享物品的损坏比例或者丢失比例中的至少一种。The device according to claim 7, wherein the acquiring module acquires a feature distribution of the shared items on the plurality of placement locations, and the determining module determines a score of the plurality of locations according to the feature distribution, The feature distribution includes at least one of a damage ratio or a loss ratio of the shared item.
  9. 如权利要求8所述的装置,所述获取模块,获取包含所述多个投放地点的共享物品的特征数据,根据部分或全部所述特征数据,统计获取所述多个投放地点上共享物品的特征分布,其中,所述特征数据至少包括共享物品的损坏状态。The device of claim 8, the acquiring module acquires feature data of the shared item including the plurality of placement locations, and statistically acquires the shared items of the plurality of placement locations according to part or all of the feature data. A feature distribution, wherein the feature data includes at least a damaged state of the shared item.
  10. 如权利要求8所述的装置,所述获取模块,确定所述多个投放地点上,同一用户连续使用不同共享物品的时间间隔或同一共享物品被连续使用的时间间隔,根据所述时间间隔,获取所述多个地点上共享物品的特征分布。The apparatus according to claim 8, wherein the obtaining module determines, at the plurality of placement locations, a time interval in which the same user continuously uses different shared items or a time interval in which the same shared item is continuously used, according to the time interval, Obtaining a feature distribution of the shared items at the plurality of locations.
  11. 如权力要求7所述的装置,所述评估模块,针对任一用户,根据已确定的部分或全部投放地点的评分,确定该用户对应的各放置地点的评分,根据各放置地点的评分和用户的使用次数,生成该用户的评估结果。The device of claim 7, wherein the evaluation module determines, for any user, the scores of the placement locations corresponding to the user according to the scores of the determined partial or all placement locations, according to the ratings and users of the placement locations. The number of uses, the evaluation result of the user is generated.
  12. 如权利要求11所述的装置,还包括营销模块,所述营销模块,根据所述评估结果,向用户提供指定业务服务。The apparatus of claim 11 further comprising a marketing module, said marketing module providing a specified business service to the user based on said evaluation result.
  13. 一种针对使用共享物品的用户评估设备,所述设备包括:A user evaluation device for using a shared item, the device comprising:
    存储器,存储针对使用共享物品的用户评估程序;a memory that stores a user evaluation program for using the shared item;
    处理器,调用存储器中存储的针对使用共享物品的用户评估程序,并执行:The processor, invoking a user evaluation program stored in the memory for using the shared item, and executing:
    获取用户使用数据,其中,所述使用记录包括用户使用共享物品之后的放置地点信息;Obtaining user usage data, wherein the usage record includes placement location information after the user uses the shared item;
    确定共享物品的多个投放地点及各投放地点评分;Determining the multiple placements of the shared item and the rating of each placement;
    针对任一用户,根据已确定的部分或者全部投放地点的评分和该用户的放置地点信息,对该用户进行评估。For any user, the user is evaluated based on the score of the determined part or all of the placement location and the location information of the user.
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