WO2019033180A1 - Agencement appliqué à un présentoir numérique - Google Patents

Agencement appliqué à un présentoir numérique Download PDF

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Publication number
WO2019033180A1
WO2019033180A1 PCT/BR2017/000100 BR2017000100W WO2019033180A1 WO 2019033180 A1 WO2019033180 A1 WO 2019033180A1 BR 2017000100 W BR2017000100 W BR 2017000100W WO 2019033180 A1 WO2019033180 A1 WO 2019033180A1
Authority
WO
WIPO (PCT)
Prior art keywords
digital
gondola
product
gondolas
shelves
Prior art date
Application number
PCT/BR2017/000100
Other languages
English (en)
Portuguese (pt)
Inventor
Yuri Brandão MENDES DOS SANTOS
Original Assignee
Mendes Dos Santos Yuri Brandao
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mendes Dos Santos Yuri Brandao filed Critical Mendes Dos Santos Yuri Brandao
Publication of WO2019033180A1 publication Critical patent/WO2019033180A1/fr

Links

Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/0043—Show shelves
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F3/00—Show cases or show cabinets
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K15/00—Arrangements for producing a permanent visual presentation of the output data, e.g. computer output printers
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects
    • A47F11/10—Arrangements of light sources
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F3/00—Show cases or show cabinets
    • A47F3/001—Devices for lighting, humidifying, heating, ventilation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/301—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements flexible foldable or roll-able electronic displays, e.g. thin LCD, OLED
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04B—TRANSMISSION
    • H04B5/00—Near-field transmission systems, e.g. inductive or capacitive transmission systems
    • H04B5/70—Near-field transmission systems, e.g. inductive or capacitive transmission systems specially adapted for specific purposes
    • H04B5/77—Near-field transmission systems, e.g. inductive or capacitive transmission systems specially adapted for specific purposes for interrogation

Definitions

  • This product refers to a new model of digital gondola for use at points of sale and product exposition locations. Consisting of shelves that form a gondola, they receive tracks of digital gondolas in their frontal parts where they are exposed the prices and information of each product.
  • the digital gondola range can be developed in several dimensions, according to the need and preference of each user. It can be applied even in conventional shelves and shelves. Your space can be used for price display, promotional messages and also advertisements.
  • This model is intended to offer technological innovation, ease and more efficiency in the display of products at the point of sale.
  • the gondola can be used in wholesale networks, retail, pet market, pharmacy, bookstores, building materials stores, convenience stores at gas stations, markets and the like. In addition to being used for advertising and advertisement of the brand and / or product.
  • the digital strip that is fixed to the front of the gondola consists of a horizontal plate, preferably rectangular, with plates, internal circuits, battery and sensors that allow direct connection with an application, computer, intranet, internet or smartphone, allowing updating information in real time, in a practical and economical way.
  • the cards have an internal system with software, which allows communication with a central via web, allowing to perform the updates in an automated or manual way, according to the user's preference. 5. If you do it manually, you can update each product separately. If you opt for automation, you can interconnect with your pricing system to upgrade all products quickly, conveniently and economically.
  • the user can create images, videos, gifs, text messages, etc. with the pixels according to the size of the digital gondola strip.
  • the lanes of gondolas can be touch screen, and can still use becons to have an interaction with the final customer / consumer.
  • the present utility model patent aims at a gondola model with vertical and horizontal luminaire, acrylic and or digital panel, belonging to the field of utensils in supermarkets, pharmacies, building materials stores, convenience stores and the like which was given the original construction, with a view to improving its use with lower costs and efficiency compared to existing ones; fixed gondolas are already known, but not with fixtures, digital panel with keyboard and acrylic panel.
  • the acrylic panel discloses the merchandise specified on display
  • the digital panel with keyboard discloses the goods according to the client's ness, but with an electronic movement in the horizontal movement, which the owner can at any time make promotions of the exposed products, change prices, anyway visual communication to the consumer within the commercial establishment itself.
  • the luminaires allow the user to have a better visualization of the exposed products;
  • the attached drawing shows the special gondola with vertical and horizontal lighting.
  • the special gondola utility model with vertical and horizontal luminaire object of the present patent consists of French hand 1, tray 2, frame 3, column with vertical lamp 4, foot of gondola 5, falga edge 6, acrylic panel 7, digital panel with keyboard 8, podium model 9 French hand 1 is for securing the trays, made with strong plate and with various diameters, trays 2 for product display, columns with vertical luminaires 3.
  • MU8002464-5 deposited on 09/21/2000 under the title of "INTERACTIVE ULTIMIDAL ELECTRONIC PANEL”. It is an artefact structured in fiberglass and metallic profiles, resulting in an electronic panel of interactive audiovisual communication, and in real time, using means of communication via internet, intranet, satellite, radio, pagers, telephone or communication network of data that is dedicated or dialed, that remotely and directly, sends communication to the electronic panel, without human interference in the panel itself. It combines in one product, three means of communication; from head office to point of sale, from head office to branch offices anywhere in the world; as, from the resulting information, communication is generated directly to the consumer public inside the point of sale; and also provides an advertising medium for the sponsor.
  • a front top (1) equipped with an electronic panel of the Back Light type, or panel of leds, which in both central faces receives the static or animated image, in a fixed acrylic banner (2), illuminated by fluorescent lamps inside.
  • the second module (3) installed in the lower part, is internally provided with intelligent processing, generated by PC standard microcomputer, without housing, containing inside all necessary peripherals such as motherboard, processor, memory, storage medium which can be PCMCIA card, Hard Disk or Disk Drive, type communication medium network card, fax-modem card, RS-232 or RS-494, or USB cards.
  • P19804169-0 filed Oct. 7, 1998, entitled "INTEGRATED CONTROL UNIT WITH A DATABASE FOR PROVIDING INFORMATION VIA RF IN REAL TIME TO SEVERAL INDEPENDENT POINTS," consisting of query / information points (1 (3) and display of price (4) of the product, connected by cable (5) to the data collector / storer (7) and radio receiver / transmitter (6), which serves as a radio frequency interface, with the transmitter / receiver (9) integrated with the microphone (11), the boxes (12) and the database (13) of the establishment, to ensure up-to-date information at the exhibition site of products, gondolas, shelves, counters and supermarket displays, magazines, material stores in general and others, regardless of the number of information / consultation points (1) that can be installed in each one two niches of a gondola or shelf The.
  • Fig. 1 - It presents front view of the digital board
  • FIG. 2 - It presents transparent view of the digital board, illustrating its internal components; 19.
  • Fig. 3 - It presents an illustrative view of the digital gondola.
  • the "APPLIED DISPOSAL IN DIGITAL GONDOLA” is constituted by a new model of digital gondola for use in sales outlets and product display areas (1), formed by shelves Characterized in that they receive digital strips (3) fixed to their front portions (F), where the prices and information of each product (P) are shown, consisting of horizontal plates (4), preferably rectangular, with plates (5) (C), intranet, internet (J) and smartphone (S), allowing the updating of prices and information in real time, in a practical and economical way, also having an internal system with software (9), which allows communication with a central via WEB (C), allowing automated or manual updates, and advertising and advertisement through s of images, videos, gifs or texts.
  • the gondola lanes 3 may be touch screen 11, and may still use becons for interaction with the final consumer 12, through an application or the like.

Landscapes

  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Le présent produit relève du secteur du marketing et de la technologie. Il consiste en un nouveau modèle de présentoir numérique à utiliser au niveau de points de vente et de lieux de présentation de produits. L'invention consisten en des étagères formant présentoir qui reçoivent des bandeaux de présentoirs numériques au niveau de leurs parties avant, où sont affichés les prix et les informations de chaque produit. Le bandeau de présentoir numérique peut être mis au point en diverses dimensions, selon les besoins et les préférences de chaque utilisateur. L'invention peut même être utilisée sur des présentoirs et des étagères classiques. L'espace peut être utilisé pour l'affichage de prix, de messages promotionnels ainsi que de publicités. Le présent modèle vise à offrir une innovation technologique facilitant et optimisant la présentation de produits au niveau du point de vente.
PCT/BR2017/000100 2017-08-18 2017-08-23 Agencement appliqué à un présentoir numérique WO2019033180A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BR202017017741-1U BR202017017741U2 (pt) 2017-08-18 2017-08-18 Disposição aplicada em gondola digital.
BR202017017741-1 2017-08-18

Publications (1)

Publication Number Publication Date
WO2019033180A1 true WO2019033180A1 (fr) 2019-02-21

Family

ID=65361663

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/BR2017/000100 WO2019033180A1 (fr) 2017-08-18 2017-08-23 Agencement appliqué à un présentoir numérique

Country Status (2)

Country Link
BR (1) BR202017017741U2 (fr)
WO (1) WO2019033180A1 (fr)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3122480A1 (de) * 1981-06-05 1983-01-13 Alois Ing.(grad.) 8000 München Mack Einrichtung, insbesondere in form einer ladenregal- oder verkaufstheken-einheit
US5401947A (en) * 1994-03-15 1995-03-28 Poland; Terrell A. Information display and product identification system
WO2009016966A1 (fr) * 2007-07-30 2009-02-05 Sanden Corporation Système d'affichage d'informations de produit commercial
CN201299344Y (zh) * 2008-05-30 2009-09-02 看尚(北京)数字传媒科技有限公司 商品销售柜台
US20100177750A1 (en) * 2009-01-13 2010-07-15 Metrologic Instruments, Inc. Wireless Diplay sensor communication network
US20150076093A1 (en) * 2013-03-06 2015-03-19 Target Brands, Inc. Shelf-type display module
US20150269548A1 (en) * 2002-06-04 2015-09-24 Philip Morris Usa Inc. Automatic price display control by emulation of electronic cash register price lookup

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3122480A1 (de) * 1981-06-05 1983-01-13 Alois Ing.(grad.) 8000 München Mack Einrichtung, insbesondere in form einer ladenregal- oder verkaufstheken-einheit
US5401947A (en) * 1994-03-15 1995-03-28 Poland; Terrell A. Information display and product identification system
US20150269548A1 (en) * 2002-06-04 2015-09-24 Philip Morris Usa Inc. Automatic price display control by emulation of electronic cash register price lookup
WO2009016966A1 (fr) * 2007-07-30 2009-02-05 Sanden Corporation Système d'affichage d'informations de produit commercial
CN201299344Y (zh) * 2008-05-30 2009-09-02 看尚(北京)数字传媒科技有限公司 商品销售柜台
US20100177750A1 (en) * 2009-01-13 2010-07-15 Metrologic Instruments, Inc. Wireless Diplay sensor communication network
US20150076093A1 (en) * 2013-03-06 2015-03-19 Target Brands, Inc. Shelf-type display module

Also Published As

Publication number Publication date
BR202017017741U2 (pt) 2019-03-19

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