WO2019029472A1 - 一种信息处理方法、装置及存储介质 - Google Patents

一种信息处理方法、装置及存储介质 Download PDF

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Publication number
WO2019029472A1
WO2019029472A1 PCT/CN2018/098928 CN2018098928W WO2019029472A1 WO 2019029472 A1 WO2019029472 A1 WO 2019029472A1 CN 2018098928 W CN2018098928 W CN 2018098928W WO 2019029472 A1 WO2019029472 A1 WO 2019029472A1
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WIPO (PCT)
Prior art keywords
media information
access terminal
user
terminal
application
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PCT/CN2018/098928
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English (en)
French (fr)
Inventor
段赢
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腾讯科技（深圳）有限公司
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Publication of WO2019029472A1 publication Critical patent/WO2019029472A1/zh
Priority to US16/559,469 priority Critical patent/US10819668B2/en
Priority to US17/026,147 priority patent/US10951561B2/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/62—Protecting access to data via a platform, e.g. using keys or access control rules
    • G06F21/6218—Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
    • G06F21/6245—Protecting personal data, e.g. for financial or medical purposes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/62—Protecting access to data via a platform, e.g. using keys or access control rules
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H04L51/046—Interoperability with other network applications or services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/06—Message adaptation to terminal or network requirements
    • H04L51/063—Content adaptation, e.g. replacement of unsuitable content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/222—Monitoring or handling of messages using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/226—Delivery according to priorities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2221/00—Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F2221/21—Indexing scheme relating to G06F21/00 and subgroups addressing additional information or applications relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F2221/2141—Access rights, e.g. capability lists, access control lists, access tables, access matrices

Definitions

  • the present application relates to information processing technologies, and in particular, to an information processing method, apparatus, and storage medium.
  • the designated interface of many applications is set with a preset space location.
  • the main function of the preset space location is a way for the user to upload a picture and display the current user's personalization.
  • the friend's circle interface of the WeChat application is provided with a personal first-screen photo wall. Whether it is accessing the user's own friend circle interface or visiting another friend's circle interface, the frequency of accessing the friend circle interface is relatively high.
  • the personal first-screen photo wall has a single display form, and the user only has the function of changing photos.
  • the photo source can be selected from the photo album in the terminal, or selected from the gallery on the website, or uploaded by instant shooting, only support Static picture. At the same time, you can only display one of your own pictures through the personal photo wall, but not multiple pictures.
  • the simple and personalized service of the user's first-screen photo wall is simple and lacks interaction with the user.
  • the embodiment of the present application provides an information processing method, device, and storage medium.
  • An embodiment of the present application provides an information processing method, which is executed by a server, where the method includes: receiving an access request for a first application; acquiring a user feature corresponding to an access terminal that sends the access request; Determining, from the first media information database, the first media information to be recommended for the access terminal; acquiring a first configuration parameter for displaying the first media information; and the first media information and the first configuration The parameter is pushed to the access terminal, and the access terminal displays the first media information in a specified interface of the first application according to the first configuration parameter.
  • the embodiment of the present application further provides an information processing method, which is executed by an access terminal, where the method includes: when receiving a preset triggering operation for the first application, obtaining an access request for the first application; sending to the server Receiving, by the server, the first media information to be recommended that is matched with the access terminal and the first configuration parameter for displaying the first media information that is returned by the server, according to the access request; A configuration parameter displays the first media information in a specified interface of the first application.
  • the embodiment of the present application further provides an information processing apparatus, which is applied to a server, where the apparatus includes: a receiving module, configured to receive an access request for the first application; and a first acquiring module, configured to acquire and send the access request a user function corresponding to the access terminal; the determining module, configured to determine, according to the user feature, the first media information to be recommended for the access terminal from the first media information database; and the second obtaining module, configured to obtain, for displaying a first configuration parameter of the first media information, a sending module, configured to push the first media information and the first configuration parameter to the access terminal, where the access terminal is configured according to the first configuration parameter Displaying the first media information in a specified interface of the first application.
  • a receiving module configured to receive an access request for the first application
  • a first acquiring module configured to acquire and send the access request a user function corresponding to the access terminal
  • the determining module configured to determine, according to the user feature, the first media information to be recommended for the access terminal from the first media information database
  • the embodiment of the present application further provides an information processing apparatus, which is applied to an access terminal, where the apparatus includes: a fourth acquiring module, configured to receive, when receiving a preset triggering operation for the first application, the first application
  • the access requesting module is configured to send the access request to the server, and receive, by the server, the first media information to be recommended that is matched with the access terminal and is used to display the first a first configuration parameter of the media information;
  • a display processing module configured to display the first media information in a specified interface of the first application according to the first configuration parameter.
  • the embodiment of the present application further provides an information processing system, where the system includes: an access terminal, configured to send an access request of a first application to a server; and receive, by the server, a match with the access terminal that is returned based on the access request.
  • Receiving an access request for the first application ; acquiring a user feature corresponding to the access terminal that sends the access request; determining, from the first media information database, the first media to be recommended for the access terminal based on the user feature Obtaining a first configuration parameter for displaying the first media information; and pushing the first media information and the first configuration parameter to the access terminal.
  • the embodiment of the present application further provides a storage medium, where the storage medium stores a computer program, and after the computer program is executed by the processor, the information processing method applied to the server provided by any one of the foregoing technical solutions can be implemented.
  • the embodiment of the present application provides a storage medium, where the storage medium stores a computer program, and after the computer program is executed by the processor, the information processing method applied to the access terminal provided by any one of the foregoing technical solutions can be implemented.
  • FIG. 1A is a schematic diagram of an operating environment 100 in some embodiments of the present application.
  • FIG. 1B is a schematic flowchart of an implementation process of an information processing method according to an embodiment of the present disclosure
  • FIG. 2 is a schematic diagram of displaying a first type of interactive message in a preset spatial location according to an embodiment of the present application
  • FIG. 3 is another schematic diagram of displaying a first type of interactive message in a preset spatial location according to an embodiment of the present application
  • 4a is a schematic diagram of displaying first media information in a preset spatial location according to an embodiment of the present application
  • FIG. 4b is another schematic diagram of displaying first media information in a preset spatial location according to an embodiment of the present application.
  • 4c is a schematic diagram of displaying first media information and second media information in a preset spatial location according to an embodiment of the present disclosure
  • FIG. 5 is a schematic diagram of displaying second media information in a preset space position after the first media information is closed in FIG. 4c according to an embodiment of the present disclosure
  • FIG. 6 is a schematic flowchart of an implementation of another information processing method according to an embodiment of the present disclosure.
  • FIG. 7 is a schematic diagram of cyclically displaying preset first media information in a preset space position according to an embodiment of the present disclosure
  • FIG. 8 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present disclosure.
  • FIG. 9 is a schematic structural diagram of another information processing apparatus according to an embodiment of the present disclosure.
  • FIG. 10 is a schematic diagram of interaction of an information processing system according to an embodiment of the present disclosure.
  • FIG. 11 is a schematic structural diagram of another information processing apparatus according to an embodiment of the present disclosure.
  • FIG. 12 is a schematic structural diagram of another information processing apparatus according to an embodiment of the present disclosure.
  • FIG. 1A is a schematic diagram of an operating environment 100 in some embodiments of the present application.
  • respective terminal devices e.g., terminal devices 104-a through 104-c
  • the server 112 via the network 106, respectively.
  • server 112 maintains database 118, which may maintain orientation information for different media information, including the permanent user characteristics of the target push object.
  • each user is connected to the server 112 by applications 108-a through 108-c executing on the terminal device 104.
  • the server 112 is configured to provide a network service to the terminal device 104, for example, receiving an access request sent by the terminal device 104 regarding the application 108, acquiring a user feature corresponding to the terminal device 104, and determining, for the terminal device 104 from the database 118 according to the user feature.
  • the recommended media information is used to obtain configuration parameters for displaying the media information, and the media information and the configuration parameters are pushed to the terminal device 104.
  • the terminal device 104 is configured to display the media information on a specified interface of the application 108 according to the configuration parameter.
  • examples of terminal device 104 include, but are not limited to, a palmtop computer, a wearable computing device, a personal digital assistant (PDA), a tablet computer, a notebook computer, a desktop computer, a smart phone, or any two or more A combination of these data processing devices or other data processing devices.
  • PDA personal digital assistant
  • network 106 may include a local area network (LAN) and a wide area network (WAN) such as the Internet.
  • LAN local area network
  • WAN wide area network
  • Network 106 can be implemented using any well-known network protocol, including various wired or wireless protocols.
  • the server 112 can be implemented on one or more separate data processing devices or distributed computer networks.
  • the embodiment of the present application provides an information processing method, which may be performed by a server side, as shown in FIG. 1B, where the method mainly includes:
  • Step S101 Receive an access request regarding the first application.
  • the server receives an access request sent by the access terminal to access the specified interface of the first application of the accessed terminal.
  • the first application is an access terminal and an installed application on the accessed terminal, or an application accessible by the access terminal.
  • the access request carries the terminal identifier of the access terminal that sends the access request and/or the user account of the first application corresponding to the access terminal.
  • the access request further includes a terminal identifier of the accessed terminal corresponding to the access request and/or a user account of the first application corresponding to the accessed terminal.
  • the designated interface of the first application is configured with a preset spatial location, and one of the functions of the preset spatial location is to support the user to upload the second media information, which is to realize that the current user is personalized by the preset spatial location. Ways. Generally, the area of the designated interface is greater than or equal to the area of the preset spatial location.
  • the second media information includes, but is not limited to, a picture, a video; wherein the picture includes a dynamic picture, a static picture, and multiple static pictures that are played in a loop.
  • the user's interest in the preset spatial location can be enhanced, and the user can better display the user by setting the preset spatial location, and at least can solve the problem that the personalized personal appearance of the personal first-screen photo wall user is single.
  • the first application may be an instant messaging application, for example, the instant messaging application includes an application such as WeChat.
  • the first application may also be a social application, such as the social application including Tencent QQ, Tencent Weibo, and the like.
  • the first application may also be other types of applications, which are not enumerated here.
  • the designated interface of the first application can be understood as a friend circle interface
  • the preset space location can be understood as a personal first-screen photo wall.
  • the designated interface of the first application can be understood as the profile interface of QQ
  • the preset spatial location can be understood as the background wall of the profile interface.
  • the receiving the access request about the first application includes: receiving an access request sent by the access terminal to access a specified interface of the first application corresponding to the access terminal.
  • the access request carries the terminal identifier of the access terminal and the user account of the first application corresponding to the access terminal.
  • the access request carries the terminal identifier of the access terminal or the user account of the first application corresponding to the access terminal; in this case, The second media information corresponding to the accessed terminal may be locally loaded from the access terminal.
  • the receiving the access request about the first application includes: receiving an access request that is sent by the access terminal to access the specified interface of the first application corresponding to the accessed terminal by the access terminal.
  • the access request carries the terminal identifier of the access terminal or the user account of the first application corresponding to the access terminal, and the terminal identifier of the accessed terminal or the first corresponding to the accessed terminal.
  • User account of the application carries the terminal identifier of the access terminal or the user account of the first application corresponding to the access terminal, and the terminal identifier of the accessed terminal or the first corresponding to the accessed terminal.
  • the access request when the access terminal is different from the accessed terminal, the access request carries the terminal identifier of the access terminal or the user account of the first application corresponding to the access terminal;
  • the access request also carries the terminal identifier of the accessed terminal or the user account of the first application corresponding to the accessed terminal, that is, the accessed user account.
  • the server is facilitated to load the second media information corresponding to the accessed terminal.
  • Step S102 Acquire a user feature corresponding to the access terminal that sends the access request.
  • the method before acquiring the user feature corresponding to the access terminal that sends the access request, the method further includes: obtaining a preset spatial location according to the specified interface; and collecting, in the An interaction message in a preset spatial location; analyzing the interaction message to extract a user feature; establishing a terminal identifier of the access terminal and/or a user account of the first application corresponding to the access terminal, and mapping the user feature relationship.
  • mapping relationship may be stored in the first database.
  • the area of the designated interface is greater than or equal to the area of the preset spatial location.
  • the area of the designated interface is larger than the area of the preset spatial position.
  • the interaction message includes at least a barrage message and a tag message.
  • the collecting, by the access terminal, the interaction message at the preset spatial location includes: acquiring a preset spatial location of the designated interface of the accessed terminal corresponding to the access terminal, and The first interaction class message of the access terminal; wherein the first interaction class message is an operation of using a user of the accessed terminal, and a user using the access terminal, at the preset space location corresponding to the access terminal Forming an interactive message; the preset spatial location supports displaying the first interactive class message.
  • the first interactive class message includes at least: a barrage message and a tag message.
  • an interactive message formed by the user of the accessed terminal and the user accessing the terminal in the preset spatial location corresponding to the access terminal analyzes the user feature of the access terminal.
  • FIG. 2 is a schematic diagram showing a first type of interactive message displayed in a preset spatial position.
  • a “message to TA” option is set, and by clicking the option,
  • the barrage message corresponding to the message message can be generated in the preset space position, and the barrage message is displayed.
  • the barrage function is in an open state, and a plurality of barrage messages are displayed in the preset space position. In this way, if the preset space location of the specified interface of the first application is accessed, the message function can be used to enhance the interaction between the users.
  • FIG. 3 shows another schematic diagram of displaying a first type of interactive message in a preset spatial position.
  • a “label evaluation” option is set, and by clicking the option, After tagging and submitting the tag, the tag can be generated in the preset space location and displayed.
  • the "tag evaluation" function is in an open state, and a plurality of tags corresponding to the user are displayed on the preset space position.
  • the system can provide multiple common tags for the user to select.
  • the system deletes the The user is evaluated for the first tag of the visited user.
  • users can also edit tags outside the tags provided by the system. It should be noted that the tagged user can also cancel the tag that the tagged user has played for himself or others. In this way, if the preset spatial location of the specified interface of the first application is accessed, the tag evaluation function can be used to enhance the interaction between the users.
  • the collecting, by the access terminal, the interaction message in the preset spatial location includes: acquiring the access terminal in a preset spatial location corresponding to the access terminal, and the accessing terminal The second interactive class message, wherein the second interactive class message is an interactive message formed by an operation of the user using the access terminal and the user using the access terminal in the preset spatial location corresponding to the access terminal; Displaying the second interactive class message on the preset spatial location;
  • the second interactive class message includes at least: a barrage message and a tag message.
  • the preset space position supports itself to interact with itself, for example, supporting himself to send a barrage message in a preset space position, and replying to the barrage message; for example, supporting himself to play for himself
  • Labels also support the ability to cancel a label or multiple labels that you have played for yourself.
  • the user feature of the access terminal is analyzed.
  • the user feature in step S102 may be analyzed by the server according to a pre-collected interactive message on a preset spatial location of the designated interface of the first application corresponding to the terminal.
  • the user feature in step S102 may also be a user feature acquired through other channels, such as an interface provided by a data management platform; wherein the data management platform stores an account of various applications and Correspondence of user characteristics corresponding to the account.
  • the user feature in step S102 may also be a combination of user features acquired through other channels, and then comprehensively analyzing the obtained user features according to the interactive message on the preset spatial location.
  • the user feature is collected and determined in advance, and the first media information matching the user feature corresponding to the access terminal is prepared for the access terminal to be accurately pushed.
  • the method further includes: receiving a user setting request sent by the accessed terminal, and storing, in the user setting request, an identifier of the user that is no longer displayed in the deletion list.
  • the deletion list may include that the identifier of the user is no longer displayed, such as the WeChat uin of the user is no longer displayed; the deletion list may further include the identifier of the terminal corresponding to the user no longer displayed.
  • the identification of such a specific user may be stored in the deletion list so that the next time the server receives such a specific user for the visited user.
  • the barrage message and the tag message sent by such a specific user are no longer displayed on the accessed terminal side.
  • Step S103 Determine, according to the user feature, the first media information to be recommended for the access terminal from the first media information database.
  • the determining, according to the user feature, the first media information to be recommended for the access terminal from the first media information database includes: extracting each first media information in the first media information database Orientation information; wherein the orientation information includes a user feature attribute of the target push object; and when the user feature attribute matching the user feature is queried from the first media information database, the user feature attribute is The corresponding first media information is determined as the first media information to be recommended.
  • the first media information that matches the access terminal can be determined, so as to facilitate accurate push for the access terminal.
  • the user feature attribute includes a N-type basic user feature, and the N is a positive integer.
  • Various basic user characteristics are derived based on criteria such as gender, age, occupation, temperament, place of work, scope of residence, and ability to consume.
  • the user characteristic attributes determined according to gender include males and females;
  • the user characteristic attributes determined according to occupations include managers, technicians, and service personnel;
  • the user characteristic attributes determined according to the living area include first-tier cities, second- and third-tier cities, other areas.
  • the user feature acquired through step S102 is a specific user feature, such as gender is male, age is 30 years old, occupation is a programmer, and the place of residence is Beijing.
  • the first media information database includes: Q first media information, where Q is a positive integer greater than or equal to 2, and in the Q first media information, each first media The information has orientation information, and the first media information having the same orientation information can be classified.
  • determining the first media information to be recommended for the access terminal from the first media information database based on the user feature including:
  • the W is a positive integer greater than or equal to 2, and the first media information that satisfies the W user characteristics is preferentially selected, and the priority is preferentially pushed to the access terminal to satisfy the W.
  • the S user features whose weight exceeds the preset weight value are determined from the W user features according to the weight size of each user feature, and are from the first media. Finding first media information that satisfies the S user characteristics in the information database; wherein W>S ⁇ 1.
  • the preset weight value can be adjusted according to actual conditions.
  • the first media information database currently has 100 pieces of first media information, and the 100 pieces of messages are classified according to the user attribute attribute of gender, and 60 pieces of first piece of media information are suitable for pushing to women, and 40 pieces of first Media information is suitable for pushing to men.
  • the 100 messages are classified. There are 10 first media information suitable for pushing to the age group under 18 years old, and 50 first media information are suitable for pushing to the age group of 19 to 40 years old; The 25 first media messages are suitable for pushing from the age of 41 to 60; there are 15 first media messages suitable for pushing to the age of 61.
  • the 100 messages are classified, 45 first media information is suitable for pushing to the first-line city, 35 first media information is suitable for pushing to the second- and third-tier cities, and 20 first media information are provided. Suitable for pushing below the third-tier cities. If the server obtains the user characteristics corresponding to the access terminal, including: male, 30 years old, and the place of residence is Beijing; then, the server first obtains 40 first media information suitable for pushing to the male, and is suitable for pushing to the age group of 19 to 40 years old.
  • first media information 50 pieces of first media information, 45 pieces of first media information suitable for being pushed to a first-line city; firstly selecting first media information that satisfies the three user characteristics from the first pieces of media information, and preferentially pushing to the access terminal The first media information that satisfies the three user characteristics. In this way, the first media information pushed to the access terminal can be made more suitable for the user's needs.
  • the method before the acquiring the user feature corresponding to the access terminal that sends the access request, the method further includes: obtaining a preset spatial location according to the specified interface; receiving the displaying at the preset spatial location When the application operation of the preset first media information is performed, acquiring the application qualification information of the terminal that sends the application operation; and when the application qualification information meets the preset application qualification, receiving the uploaded by the access terminal that sends the application operation Determining the preset first media information; determining whether the preset first media information meets a preset policy, and if the preset first media information meets the preset policy, setting the user of the access terminal
  • the feature has a privilege state; in the privilege state, setting the first media information that matches the terminal identifier of the access terminal and/or the user account of the first application corresponding to the access terminal is the preset A media message.
  • the preset first media information can be understood as the first media information that the user edits himself to promote his own product.
  • the preset application qualification is a right for the user to have the first media information of its preset (or custom) displayed in its own preset spatial location.
  • the preset policy includes: the first media information belongs to media information permitted by national laws.
  • the determining, according to the user feature, the first media information to be recommended for the access terminal from the first media information database includes: if the user feature of the access terminal has a permission status, The media information database extracts the preset first media information uploaded by the access terminal, and determines the preset first media information as the first media information to be recommended.
  • the access terminal has the right to display the preset first media information on the preset spatial location of the designated interface of the first application on the access terminal, whether the access terminal accesses its own preset spatial location or other
  • the terminal accesses the preset spatial location of the access terminal, and the first media information customized by the access terminal is displayed on the preset spatial location.
  • Step S104 Acquire a first configuration parameter for displaying the first media information.
  • the first configuration parameter includes a display location parameter that characterizes the first media information.
  • the first configuration parameter further includes a parameter for displaying a location relationship between the first media information and the second media information, where the second media information is media information corresponding to the accessed terminal.
  • the display position relationship between the first media information and the second media information includes: according to whether the display areas on the preset spatial position are coincident, and is divided into: no overlap, partial overlap, and complete coincidence.
  • the display location relationship between the first media information and the second media information may further include: dividing according to a proportion of the preset spatial location, and dividing into: displaying the first media information
  • P1 The ratio of the area occupied by the area occupied by the preset space position
  • P2 the ratio of the display area of the second media information to the area occupied by the preset space position
  • P1 is equal to P2
  • the display location relationship between the first media information and the second media information is not limited to the above-mentioned several cases, and may be based on the display requirement of the first media information on the server side and the user requirement on the terminal side. To set or adjust, no longer repeat them here.
  • the method further includes: acquiring second media information corresponding to the accessed terminal; wherein the second media information is generated according to an operation parameter obtained from the first application designation interface; and acquiring, for displaying the second media information, The second configuration parameter.
  • the second configuration parameter includes a display location parameter that characterizes the second media information.
  • the acquiring the second media information corresponding to the accessed terminal includes: when detecting that the accessed terminal sets the second media information on the designated interface of the first application, acquiring the location An operation parameter on the accessed terminal side; generating second media information according to the operation parameter; displaying the second media information on a preset spatial location of the designated interface, and saving the second media information.
  • the second media information corresponding to the different terminals may be stored in the second database.
  • the terminal identifier of the terminal (such as the access terminal and the accessed terminal) and/or the user account of the first application corresponding to the terminal (such as the access terminal and the accessed terminal) and the second media information are established in the second database. Mapping relationship.
  • the second database and the first database may be the same database, or may be two independent databases.
  • the method further includes: when detecting an operation of updating, by the terminal, the second media information in the preset preset spatial location, acquiring the updated second media information, and updating the original second media information in the second database For the updated second media information.
  • the terminal includes an access terminal and an accessed terminal.
  • the server when the server receives the access operation of the designated interface of the first application of the accessed terminal sent by the access terminal, the server can push the second media information newly set by the accessed terminal to the access terminal.
  • the step of acquiring second media information corresponding to the accessed terminal is not based on the user.
  • the feature defines an execution sequence between the steps of determining, in the first media information database, the first media information to be recommended for the access terminal.
  • Step S105 Pushing the first media information and the first configuration parameter to the access terminal, where the access terminal displays the first interface in a specified interface of the first application according to the first configuration parameter.
  • Media information
  • the method further includes: pushing the second media information and the second configuration parameter to the access And the terminal, by the access terminal, respectively displaying the first media information and the second media information on the designated interface according to the first configuration parameter and the second configuration parameter.
  • the first media information and the second media information are displayed on the specified interface according to the first configuration parameter and the second configuration parameter, including: according to the first configuration parameter And the second configuration parameter respectively displays the first media information and the second media information in a preset spatial location of the designated interface.
  • the first media information and the second media information are displayed in a sub-region at the preset spatial position, or superimposed in a manner that the transparency is a preset transparency value.
  • the second media information corresponding to the accessed terminal can be displayed not only on the preset spatial location of the designated interface of the first application corresponding to the accessed terminal, but also First media information that matches the user characteristics of the access terminal.
  • Corresponding second media information can also display first media information that matches the user characteristics of the accessed terminal (or access terminal).
  • the first application is the QQ
  • the designated interface of the first application is the QQ profile interface
  • the preset space location is the background wall of the profile interface, for example.
  • FIG. 4a is a schematic diagram showing the first media information displayed in a preset spatial position.
  • the server receives the QQ profile of the friend lazy cat sent by the user A sent by the terminal A, the server determines that the user feature matches the user feature of the user a.
  • the first media information is a McDonald's advertisement, and then the first configuration parameter is set to: display the first media information on a background wall of the QQ profile interface.
  • the terminal A plays the McDonald's advertisement on the background wall of the QQ profile interface of the friend lazy cat accessed by the user a according to the first configuration parameter.
  • FIG. 4a shows another schematic diagram of displaying the first media information in a preset spatial position.
  • the server determines the user's The first media information matched by the user feature is a McDonald's advertisement, and the McDonald's advertisement matching the user feature of the user a is played by the terminal A at a preset spatial position of the QQ profile interface of the friend big face cat accessed by the user a.
  • the first application is a WeChat
  • the designated interface of the first application is a friend circle interface
  • the preset space location is a personal first-screen photo wall, which is described as an example.
  • FIG. 4c is a schematic diagram showing the first media information and the second media information displayed in a preset spatial position.
  • the server determines the user characteristics of the user a.
  • the matching first media information is a McDonald's advertisement, and obtains a picture 1 set by the user a on the wall of the personal first-screen photo of the WeChat circle of friends (ie, the picture of the kitten-knocked keyboard shown in FIG. 5), and then sets
  • the first configuration parameter is: the first media information is displayed above the second media information, and the transparency of the first media information is 0, so that when the first media information is visible to the user, the The second media information is not visible to the user.
  • the terminal A parses the data packet and plays the McDonald's advertisement in the preset space location.
  • the McDonald's advertisement is displayed on the personal first-screen photo wall of the WeChat circle of the user a, the picture 1 is invisible to the user; and the button of the personal first-screen photo wall is provided with the button for closing the advertisement, and the user a triggers This button closes the McDonald's ad currently playing.
  • FIG. 5 is a schematic diagram showing the second media information displayed in the preset space position after the first media information is closed in FIG. 4c, after the first media information is closed, or after the first media information is played, in the preset space position.
  • the user's personal first-screen photo wall displays the picture of the kitten-clicking keyboard set by the user a. That is picture 1.
  • the method further includes: if receiving the request for closing the first media information sent by the access terminal, determining orientation information of the first media information; adding the orientation information to the access In the comparison table of the terminal, the comparison table is used to store orientation information of the first media information that is not of interest to the access terminal; when the first media information is pushed to the access terminal again, the comparison table is combined with the comparison table.
  • the first media information to be recommended is filtered out in a media information database, so that the first piece of media information including the orientation information is no longer pushed to the access terminal within a preset time period.
  • the first media information that matches the user feature corresponding to the access terminal can be pushed, and the access terminal can display the first media corresponding to the access terminal on the first application designation interface corresponding to the accessed terminal.
  • the information and the second media information corresponding to the accessed terminal solve the problem that only the second media information corresponding to the accessed terminal is displayed in the first application specified interface in the prior art.
  • An embodiment of the present application provides an information processing method, where the method is applied to a terminal side, as shown in FIG. 6, the method mainly includes:
  • Step 601 When receiving a preset triggering operation for the first application, obtaining an access request for the first application.
  • the preset triggering operation is an operation of accessing a specified interface of the first application.
  • the specified interface of the first application includes a preset spatial location, and an area other than the preset spatial location on the designated interface displays third media information, where the third The media information is information related to the user account of the first application corresponding to the accessed terminal.
  • the third media information may be a message posted by the accessed user account, or may be published by the added friend of the accessed user account. Message.
  • the first application is WeChat
  • the preset triggering operation is an operation of accessing a WeChat friend circle.
  • Step 602 Send the access request to a server.
  • the access terminal After the access terminal obtains an access request for accessing the first application corresponding to the accessed terminal, the access terminal sends the access request to the server to receive the data packet returned by the server.
  • the access terminal after the access terminal obtains an access request for accessing the first application corresponding to the access terminal, the access terminal sends the access request to the server to receive the data packet returned by the server.
  • Step 603 Receive, by the server, the first media information to be recommended that is matched with the access terminal and the first configuration parameter for displaying the first media information that is returned by the server.
  • the receiving, by the server, based on the access request, the first media information to be recommended that matches the access terminal, and the first configuration parameter used to display the first media information also includes:
  • the display position relationship between the first media information and the second media information includes: according to whether the display areas on the preset spatial position are coincident, and is divided into: no overlap, partial overlap, and complete coincidence.
  • the display location relationship between the first media information and the second media information may further include: dividing according to a proportion of the preset spatial location, and dividing into: displaying the first media information
  • P1 The ratio of the area occupied by the area occupied by the preset space position
  • P2 the ratio of the display area of the second media information to the area occupied by the preset space position
  • P1 is greater than P2
  • P1 is smaller than P2
  • P1 is equal to P2.
  • Step 604 Display the first media information in a specified interface of the first application according to the first configuration parameter.
  • the displaying the first media information in the specified interface of the first application according to the first configuration parameter includes: when the first media information to be recommended determined by the server is When two or more are used, a play policy for the first media information to be recommended is obtained from the data packet, and the play policy is parsed to obtain a play order and a play time interval of each of the first media information. And playing corresponding first media information according to the playing sequence and the playing time interval.
  • the server determines that the first media information to be recommended for the terminal D is two, which are respectively recorded as the first media information X1 and the first media information X2; and the first media information X1 is obtained by querying the pre-playing indicator on the server side.
  • the estimated number of playbacks x1 is greater than the expected number of playbacks x2 of the second media information X2. Therefore, the playback policy is set to: first play the first media information X1, and then play the first media information 10 minutes after the first media information X1 is played. X2. Since there is a possibility of exiting the first application before the 10th minute, at least the playing of the first media information X1 can be completed by formulating the playing strategy, and a force is contributed to realize the expected playing times x1 of the first media information X1.
  • the first configuration parameter is: the first media information and the display area of the second media information do not overlap, and the first media information and the second media information are tiled. .
  • the first region is located to the left or right of the second region, or the first region is located above or below the second region.
  • the first configuration parameter is: the second media information is displayed above the first media information, and the transparency of the second media information is a preset transparency value, so that While the second media information is visible to the user, the first media information can also be visible to the user.
  • the preset transparency value is 50%.
  • the second media information is displayed on the first media information, the user can still view the first media information.
  • the first configuration parameter may further include a window size ratio of the first media information and the second media information, and a display background color contrast of the first media information and the second media information.
  • configuration parameters are not limited to the above-mentioned cases, and may be set or adjusted according to the display requirement of the first media information on the server side and the user requirements on the terminal side, and details are not described herein again.
  • step 604 is: specifying a interface in the first application according to the first configuration parameter.
  • the second media information is displayed on the specified interface according to the second configuration parameter.
  • the method further includes: receiving a first operation, where the first operation is used to represent a pair Controlling the first media information; determining whether the first operation is a permission operation; and if the first operation is a permission operation, responding to the first operation.
  • the first operation includes, but is not limited to, closing a display window of the first media information, adjusting a size of the display window of the first media information, such as reducing or enlarging a display window of the first media information, and adjusting the first media information.
  • Displaying a position of the window such as moving the display window of the first media information from the first location to the second location on the preset spatial location; suspending playback of the first media information; replaying the first media information; accessing the first media The link provided by the information display window.
  • the first media information that matches the user feature corresponding to the access terminal can be pushed to the access terminal, and the delivery requirement of the first media information by the delivery terminal is satisfied, and the user pair that uses the access terminal can also be pushed.
  • the first media information is controlled to facilitate the user to manage the preset spatial location of the specified interface of the first application.
  • the method further includes: if the first operation characterizes that the first media information is turned off, sending the request to close the first media information to the server, to determine, by the server, Orientation information of the first media information; adding the orientation information to the comparison table of the access terminal, where the comparison table is used to store orientation information of the first media information that the access terminal is not interested in;
  • the access terminal pushes the first media information, the first media information to be recommended is filtered out from the first media information database by using the comparison table, so that the inclusion terminal is not pushed to the access terminal within a preset time period. This type of first media information of the orientation information.
  • the closing the first media information refers to being closed before the first media information is not played.
  • the information processing method may further include: acquiring, by the server, a first interaction type message with the access terminal at a preset spatial location of the specified interface of the first application corresponding to the access terminal; Displaying the first interaction class message, where the first interaction class message is a user using the other terminal, and a user using the access terminal, corresponding to the access terminal An interactive message formed by the operation at the preset spatial location.
  • the user b accesses the specified interface of the first application of the user a corresponding to the terminal A through the terminal B, triggers a “message to TA” button on the preset spatial location of the designated interface, and then inputs the user b to the user. a. If the message is submitted, the message will be displayed in the preset space position of the designated interface; after the user a finds the message of the user b, the user can reply to the message in the preset space position of the designated interface. The reply content may also be presented in a preset spatial location of the designated interface.
  • the first type of interactive message opening and closing button is set on the preset space position of the designated interface of the first application.
  • the preset space position of the designated interface is The first type of interactive message is presented; when the first type of interactive message close button is in a working state, the first type of interactive message is not displayed in the preset spatial position of the specified interface.
  • the first interactive message may be embodied in the form of a barrage message or in the form of a tag.
  • the barrage message includes but is not limited to text and animation.
  • the tag may be a tag provided by the system for the user to select, or may be a tag other than the tag provided by the system edited by the user.
  • the foregoing information processing method may further include: acquiring, by the server or from the access terminal, the second interaction type message of the access terminal at the preset spatial location corresponding to the access terminal, and the access terminal Displaying the second interaction class message at the preset spatial location; wherein the second interaction class message is a user using the access terminal, and a user using the access terminal, in the access An interactive message formed by the operation of the preset spatial location corresponding to the terminal.
  • the user a accesses the specified interface of the first application of the user a through the terminal A, triggers the “label evaluation” button on the preset spatial position of the designated interface, and then inputs the label that the user a gives to himself, submits the After the label, the label will be displayed at the preset spatial position of the specified interface. Similarly, after a period of time, if the user a wants to cancel the label evaluation, the user can also cancel the generated label.
  • the second type of interactive message opening and closing button is set on the preset space position of the designated interface of the first application.
  • the preset space position of the designated interface is The second type of interactive message is presented; when the second type of interactive message close button is in a working state, the second type of interactive message is not displayed in the preset spatial position of the specified interface.
  • the second interactive message may be embodied in the form of a barrage message or in the form of a tag.
  • the second type of interactive message open button and the first type of interactive message open button can share the same button, or can be two independent buttons; similarly, the second type of interactive message close button interacts with the first type.
  • the message close button shares the same button and can also be two separate buttons.
  • the message function can also be used, and the label evaluation function can also be used.
  • the user can use the preset space position to display his own personality or express his own emotion, and can solve the personal first-screen photo wall user.
  • the personalized expression is single and lacks the problem of interaction with the user; and the message function and the label evaluation function can be controlled by the user on the terminal side.
  • the method further includes: receiving a user setting operation; generating a user setting request based on the user setting operation; and sending the user setting request to the server, to be included in the user setting request by the server
  • the identifier of the user is no longer displayed and is stored in the deletion list.
  • the deletion list may include that the identifier of the user is no longer displayed, and the next time the server receives the message of the barrage or label sent by the user to the user.
  • the barrage message and the tag message are no longer pushed to the accessed terminal corresponding to the user.
  • the user's identity may no longer be displayed, and the user's WeChat uin may no longer be displayed.
  • the deletion list may include an identifier that no longer displays the terminal corresponding to the user.
  • the information processing method further includes: when the specified interface of the first application is in an open state, if an operation of setting the second media information is received, acquiring an operation parameter; and generating, according to the operation parameter And second media information; displaying the second media information on a preset spatial location of the specified interface.
  • the terminal includes an access terminal and an accessed terminal.
  • the terminal receives a click operation of the user on a preset spatial location of the designated interface of the first application, pops up a setting or replaces the second media information button, and receives a trigger operation for setting or replacing the second media information button.
  • the pre-replaced or pre-set second media information is loaded to replace the original second media information.
  • the user's interest in the preset spatial location can be enhanced, and the user can be better displayed by setting the preset spatial location.
  • the method further includes: sending, to the server, an application operation of displaying the preset first media information on the preset spatial location; and when receiving the application qualification information of the access terminal sent by the server, When the notification message of the application qualification is preset, the preset first media information is uploaded to the server.
  • the first parameter according to the configuration parameter is Displaying the first media information and the second media information by using a specified interface of the application, including: displaying the second media information and the preset in a preset spatial location of the specified interface of the first application First media information.
  • FIG. 7 shows a schematic diagram of displaying preset first media information in a preset spatial position.
  • the terminal C has a permission status, and the server receives the user c sent by the terminal C to access its own WeChat circle. Or the other terminal accessing the specified interface of the first application corresponding to the terminal C, determining that the first media information that matches the user feature of the user c is the preset first media information uploaded by the terminal C, and acquiring the user c A picture 2 (not shown in FIG. 7) set on the wall of the personal first-screen photo of the WeChat circle of friends.
  • the terminal C is looped on the designated interface of the first application corresponding to the terminal C. Uploading the preset first media information.
  • the terminal C has the privilege state, whether the user c of the terminal C accesses the specified interface of the first application corresponding to the terminal C, or the user of the other terminal accesses the designated interface of the first application corresponding to the terminal C,
  • the preset first media information uploaded by the terminal C is presented, so that the user who uses the terminal C can promote the product of the first application in the specified interface.
  • the access terminal can display the first media information corresponding to the access terminal and the second media information corresponding to the accessed terminal on the first application specified interface corresponding to the accessed terminal, which solves the prior art only Supporting the problem of displaying the second media information corresponding to the accessed terminal in the first application designation interface.
  • the apparatus includes: a receiving module 81, configured to receive an access request for a first application; and a first obtaining module 82, configured to acquire a user feature corresponding to the access terminal that sends the access request; the determining module 83 is configured to determine, according to the user feature, the first media information to be recommended for the access terminal from the first media information database; the second acquiring module 84.
  • the first configuration parameter is used to display the first media information, and the sending module 85 is configured to push the first media information and the first configuration parameter to the access terminal, where The access terminal displays the first media information in a specified interface of the first application according to the first configuration parameter.
  • the device further includes: a third obtaining module 86, configured to acquire second media information corresponding to the accessed terminal; wherein the second media information is determined according to an operation obtained from the first application specifying interface.
  • the second acquisition module 84 is further configured to acquire a second configuration parameter for displaying the second media information
  • the sending module 85 is further configured to: the first media information and the first When the configuration parameter is pushed to the access terminal, the second media information and the second configuration parameter are pushed to the access terminal, so that the access terminal is configured according to the first configuration parameter and the second The configuration parameter displays the first media information and the second media information on the specified interface.
  • the device further includes: a statistic module 87, configured to obtain a preset spatial location according to the specified interface before acquiring the user feature corresponding to the access terminal that sends the access request; collecting and Accessing an interaction message related to the terminal in the preset space location; analyzing the interaction message to extract a user feature; establishing a terminal identifier of the access terminal and/or a user account of the first application corresponding to the access terminal, A mapping relationship with the user feature.
  • a statistic module 87 configured to obtain a preset spatial location according to the specified interface before acquiring the user feature corresponding to the access terminal that sends the access request; collecting and Accessing an interaction message related to the terminal in the preset space location; analyzing the interaction message to extract a user feature; establishing a terminal identifier of the access terminal and/or a user account of the first application corresponding to the access terminal, A mapping relationship with the user feature.
  • the second obtaining module 84 is further configured to: before the sending module 85 pushes the first media information and the first configuration parameter to the access terminal, when the determining When the first media information to be recommended by the module 83 is two or more, the playing policy for the first media information to be recommended is determined according to the preset playing index of the server; The play policy includes at least a play order and a play time interval; and the play policy is carried in the first configuration parameter.
  • the device further includes: an auditing module 88, configured to obtain a preset spatial location according to the specified interface before acquiring a user feature corresponding to the access terminal that sends the access request;
  • an auditing module 88 configured to obtain a preset spatial location according to the specified interface before acquiring a user feature corresponding to the access terminal that sends the access request;
  • the application qualification information of the terminal that sends the application operation is obtained; and when the application qualification information meets the preset application qualification, the application is received and sent.
  • the preset first media information uploaded by the operated terminal determining whether the preset first media information meets a preset policy, and if the preset first media information meets the preset policy, setting
  • the user feature of the access terminal has a permission status; in the permission status, the first media information that matches the terminal identifier of the access terminal and/or the user account of the first application corresponding to the access terminal is The preset first media information.
  • the determining module 83 is further configured to: if the user feature of the access terminal has a permission status, extract the preset uploaded by the access terminal from the first media information database. First media information; determining the preset first media information as the first media information to be recommended.
  • the determining module 83 is further configured to: extract orientation information of each first media information in the first media information database; wherein the orientation information includes a user feature attribute of the target push object; When the user feature attribute matching the user feature is queried from the first media information database, the first media information corresponding to the user feature attribute is determined as the first media information to be recommended.
  • the functions of the processing modules in the information processing apparatus of the embodiments of the present application can be understood by referring to the related description of the information processing method applied to the server side, and the processing in the information processing apparatus of the embodiment of the present application.
  • the module can be implemented by an analog circuit that implements the functions described in the embodiments of the present application, or can be implemented by running software running on the server according to the functions described in the embodiments of the present application.
  • the first obtaining module 82, the determining module 83, the second obtaining module 84, the third obtaining module 86, the statistic module 87, and the auditing module 88 may all be used by the information processing device or the information processing device.
  • the receiving module 81 may be implemented by an information processing device or a receiver in a server to which the information processing device belongs, and the sending module 85 may be implemented by an information processing device or a transmitter in a server to which the information processing device belongs; or
  • the receiving module 81 and the sending module 85 may also be implemented by an information processing device or a communication module in a server to which the information processing device belongs.
  • the access terminal and the accessed terminal may be the same terminal, or may be different terminals.
  • the information processing device of the embodiment can push the first media information that matches the user feature corresponding to the access terminal; and then the access terminal displays the first media information and is accessed on the first application designation interface corresponding to the accessed terminal.
  • the second media information corresponding to the terminal solves the problem that the access terminal accesses the specified interface of the first application of the accessed terminal when the access terminal accesses the first application specified interface of the accessed terminal. The problem of two media information.
  • the apparatus includes: a fourth obtaining module 91, configured to receive a preset triggering operation for the first application, and obtain The access request of the first application; the transceiver module 92 is configured to send the access request to the server; and receive the first media information to be recommended that is matched by the server and returned by the server according to the access request,
  • the first configuration parameter is displayed on the first application, and the display processing module 93 is configured to display the first media information in a specified interface of the first application according to the first configuration parameter.
  • the transceiver module 92 is further configured to receive second media information corresponding to the accessed terminal, and second configuration parameters for displaying the second media information.
  • the display processing module 93 further And the method is: displaying the first media information and the second media information in the specified interface according to the first configuration parameter and the second configuration parameter.
  • the display processing module 93 is further configured to: obtain, when the first media information to be recommended determined by the server is two or more, obtain the first configuration parameter a play policy of the first media information to be recommended, parsing the play policy to obtain a play order and a play time interval of each of the first media information, and playing a corresponding one according to the play sequence and the play time interval A media message.
  • the display processing module 93 is further configured to: after displaying the first media information in the specified interface of the first application according to the configuration parameter, receive a first operation, where the first operation And means for determining the control of the first media information; determining whether the first operation is a permission operation; and if the first operation is a permission operation, responding to the first operation.
  • the display processing module 93 is further configured to: acquire a first interaction type message with the access terminal on a preset spatial location of the specified interface corresponding to the access terminal by another terminal; Displaying, in the preset spatial location, the first interaction class message; wherein the first interaction class message is a user using the other terminal, and a user using the access terminal, in the access terminal Corresponding an interaction message formed by the operation at the preset spatial location; and/or acquiring the second interaction with the access terminal by the access terminal at the preset spatial location corresponding to the access terminal a class message; the second interaction class message is displayed at the preset spatial location; wherein the second interaction class message is a user using the access terminal, and a user using the access terminal An interactive message formed by the operation at the preset spatial location corresponding to the access terminal.
  • the display processing module 93 is further configured to: when the specified interface of the first application is in an open state, if an operation of setting the second media information is received, acquiring an operation parameter; according to the operation parameter Generating second media information; displaying the second media information on a preset spatial location of the specified interface.
  • the transceiver module 92 is further configured to: upload a preset first media information to a server; the display processing module 93 is further configured to: if the first media information passes through the server In the auditing, when the access request of the first application of the access terminal is received, the preset first media information is displayed on the designated interface of the first application according to the configuration parameter, or the second Media information and the preset first media information.
  • the functions of the processing modules in the information processing apparatus of the embodiments of the present application can be understood by referring to the related description of the information processing method applied to the terminal side, and the processing in the information processing apparatus of the embodiment of the present application.
  • the module can be implemented by an analog circuit that implements the functions described in the embodiments of the present application, or can be implemented by running software running on the terminal according to the functions described in the embodiments of the present application.
  • the fourth obtaining module 91 and the display processing module 93 can be implemented by a CPU, an MCU, a DSP, or a PLC in the terminal to which the information processing device or the information processing device belongs.
  • the transceiver module 92 can be implemented by an information processing device or a communication module in a terminal to which the information processing device belongs.
  • the access terminal and the accessed terminal may be the same terminal, or may be different terminals.
  • the apparatus includes a processor 1101 and a memory 1103.
  • the apparatus can also further include a network interface 1102.
  • the network interface 1102 is configured to receive an access request for the first application, and push the first media information and the first configuration parameter to the access terminal.
  • the memory 1103 stores instructions executable by the processor 1101. When the instructions are executed, the processor is configured to execute an information processing method applied to the server side as shown in FIG. Narration.
  • the apparatus includes a processor 1201 and a memory 1204.
  • the apparatus can also further include a user interface 1202 and a network interface 1203.
  • the user interface 1202 is configured to receive a preset triggering operation for the first application.
  • the network interface 1203 is configured to send an access request to the server, and receive, by the server, the first media information to be recommended that is matched with the access terminal and returned by the server.
  • the memory 1204 stores therein an instruction executable by the processor 1201. When the instruction is executed, the processor is configured to execute an information processing method applied to the terminal side as shown in FIG. Let me repeat.
  • the information processing device of the embodiment can enable the access terminal to display the first media information matching the access terminal and the second media information corresponding to the accessed terminal on the first application designation interface corresponding to the accessed terminal, thereby solving the present situation.
  • the access terminal accesses the specified interface of the first application of the accessed terminal, the problem of displaying the second media information corresponding to the accessed terminal on the first application designation interface corresponding to the accessed terminal is supported.
  • the embodiment provides an information processing system, where the system includes: an access terminal 10, configured to send an access request of the first application to the server 20; and receive the access terminal 10 returned by the server 20 based on the access request. Matching the first media information to be recommended, the first configuration parameter for displaying the first media information, and displaying the first media information in a specified interface of the first application according to the first configuration parameter; 20: for receiving an access request for the first application; acquiring a user feature corresponding to the access terminal 10 that sends the access request; determining, from the first media information database, the to-be-recommended for the access terminal 10 based on the user feature The first media information; obtaining a first configuration parameter for displaying the first media information; and pushing the first media information and the first configuration parameter to the access terminal 10.
  • the server 20 is further configured to acquire second media information corresponding to the accessed terminal 30, acquire second configuration parameters for displaying the second media information, and send the first media information
  • the access terminal 10 is further configured to be used according to the A configuration parameter and the second configuration parameter present the first media information and the second media information on the specified interface.
  • system further includes: the accessed terminal 30, configured to acquire an operation parameter if an operation of setting the second media information is received when the designated interface of the first application is in an open state; and according to the operation parameter Generating second media information; displaying the second media information on a preset spatial location of the designated interface, and uploading the second media information to the server 20.
  • the access terminal includes the information processing device applied to the access terminal according to the foregoing embodiment
  • the server includes the information processing device applied to the server according to the foregoing embodiment, and details are not described herein again.
  • the access terminal or the accessed terminal in this embodiment includes, but is not limited to, a device such as a mobile phone, a tablet (PAD, a portable device, a wearable device, a video camera, etc.; the server involved may be a cloud server; a terminal and a server; The network can be communicated; the network can be a mobile data network, a wired network, a wireless network, or a hybrid network of wired and wireless.
  • a device such as a mobile phone, a tablet (PAD, a portable device, a wearable device, a video camera, etc.
  • the server involved may be a cloud server
  • a terminal and a server The network can be communicated; the network can be a mobile data network, a wired network, a wireless network, or a hybrid network of wired and wireless.
  • the server when the access terminal accesses the designated interface of the first application of the accessed terminal, the server can push the first media information that matches the user feature corresponding to the access terminal, thereby enabling the access terminal to
  • the first application information corresponding to the access terminal and the second media information corresponding to the accessed terminal are displayed on the first application designation interface corresponding to the accessed terminal; and the designation of the first application of the access terminal to access the accessed terminal in the prior art is solved.
  • the interface only the problem of displaying the second media information in the first application specified interface is supported.
  • the first application is a WeChat
  • the designated interface of the first application is a friend circle interface
  • the preset space location is a personal first-screen photo wall
  • the first media information is an advertisement
  • the server is a WeChat platform as an example for description.
  • the technical solution of the present application is directed to the location of the photo wall of the personal first screen of the WeChat friend circle, and can be targeted (such as user characteristics, portraits, habits, etc.) in various advertising forms (such as text, video, etc.).
  • the system automatically directs the advertisement to the current user, the advertisement is overlaid on the photo wall, and the user can directly click the button to close or play the game.
  • the advertisement is closed by itself.
  • the advertisement accessed by the user is displayed to the user according to the frequency.
  • the advertisement itself may also be a carousel manner.
  • the different forms of targeted advertisements are delivered to the user after a certain period of time.
  • the barrage function is added in the photo wall, and the user's first screen of the circle of friends is added to the user's entrance of the commentary and the message stream, and the user is given a function button to close and open the barrage, without affecting the user's photo wall. usage of.
  • the personal first-screen photo wall has the function of targeted advertising, according to the user's preferences, characteristics, habits and other portraits to carry out accurate advertising strategy.
  • the keyword or evaluation tag can be extracted according to or analyzed by the user's barrage message, and compared with the orientation information of the advertisement, thereby facilitating pushing the accurate advertisement for the user.
  • the delivery of creatives can be graphic, video and rich media.
  • the user can interact with the photo wall advertisement placed on the person's first screen; for example, if the user directly clicks the friend circle button and sees his own photo wall, the system can place the photo wall advertisement space, which can be customized within the time. Disappear or the user clicks the button that is closed or not interested.
  • the merchant can promote the customized advertisement form, so that the visitor can access the personal space at the same time, and can also see the promotion advertisement information on the first screen immediately; For the first screen of the visitor's personal (the location of the photo wall), you can see the advertising products that the merchants themselves put, the merchants can edit the advertisements of the photo wall, but the uploaded materials need to be increased to review the mechanism to ensure the creatives. Standardization and security, if not met, this feature will be banned by such merchants. Merchant's own promotion information, material customization.
  • the barrage function in the personal photo wall allows the user to instantly see the messages of others, not only allowing the user to quickly know the most recent exchange information in the circle of friends, but also increasing the user activity of the first screen. User participation is stronger.
  • the content of the message reminder can be reflected in the barrage. If you access the personal photo wall of the other party, you can have a message function, and the barrage can be turned on or off.
  • the label of the evaluation category is added to the photo wall to be displayed in the barrage, and the system can push relevant advertisement information to the targeted user according to the content of the label.
  • the photo wall's label evaluation function allows users to evaluate their own or other people's characteristics, to describe the current user's own characteristics, and to display the personality in the photo wall barrage (can be the corresponding personal text, animation, etc.) .
  • the current user in the WeChat personal photo wall can find the user, personality or lifestyle who has the same hobby brand or product as the user through the information they have evaluated.
  • the WeChat platform is based on the user. The common point is to make a match, and the user recommendation that has the same point as the current user is listed to the current user, and the function of sharing and spreading the advertisement between the user can be supported.
  • FIG. 10 is a schematic diagram of interaction of the information processing system.
  • the server when the server receives the access request of the user A or the other person's WeChat friend circle sent by the terminal A, the server according to the interaction message between the users. Determine which user characteristics of the current user a, such as personality, living habits, recent focus, etc., and then extract the user and the user from the creative database according to the tag data of the user a in the WeChat circle of friends, combined with the targeting information of the creative. a matching creative a', and pushing the creative a' to display the creative a' on the personal first-screen photo wall of the user's WeChat circle of friends.
  • the server can obtain key information from the barrage function and the personal description function supported by the personal first-screen photo wall, and analyze the user tag data according to the key information, such as obtaining the tag data of the user a. And, if receiving a barrage message or a tag evaluation message sent by the terminal A or other terminal for the personal first-screen photo wall corresponding to the user a, displaying a barrage message on the personal first-screen photo wall corresponding to the user a or Label rating message.
  • the embodiment further provides a computer storage medium, where the computer storage medium stores a computer program, and after the computer program is executed by the processor, any one or more of the foregoing embodiments may be applied to the server side.
  • Information processing method can be various types of storage media, and in this embodiment can be a non-transitory storage medium.
  • the embodiment further provides a computer storage medium, where the computer storage medium stores a computer program, and after the computer program is executed by the processor, any one or more of the foregoing embodiments may be applied to the terminal side.
  • Information processing method can be various types of storage media, and in this embodiment can be a non-transitory storage medium.
  • the disclosed apparatus and apparatus may be implemented in other manners.
  • the device embodiments described above are merely illustrative.
  • the division of the unit is only a logical function division.
  • there may be another division manner such as: multiple units or components may be combined, or Can be integrated into another system, or some features can be ignored or not executed.
  • the coupling, or direct coupling, or communication connection of the components shown or discussed may be indirect coupling or communication connection through some interfaces, devices or units, and may be electrical, mechanical or other forms. of.
  • the units described above as separate components may or may not be physically separated, and the components displayed as the unit may or may not be physical units; they may be located in one place or distributed on multiple network units; Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may be separately used as one unit, or two or more units may be integrated into one unit; the above integration
  • the unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
  • the foregoing programs may be stored in a computer readable storage medium, and when executed, the program includes
  • the foregoing storage device includes: a removable storage device, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.
  • the above-described integrated unit of the present application may be stored in a computer readable storage medium if it is implemented in the form of a software function module and sold or used as a stand-alone product.
  • the technical solution of the embodiments of the present application may be embodied in the form of a software product in essence or in the form of a software product stored in a storage medium, including a plurality of instructions.
  • a computer device (which may be a personal computer, server, or network device, etc.) is caused to perform all or part of the apparatus described in the various embodiments of the present application.
  • the foregoing storage medium includes various media that can store program codes, such as a mobile storage device, a ROM, a RAM, a magnetic disk, or an optical disk.

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Abstract

本申请公开了一种信息处理方法、装置及存储介质，应用于服务器的方法包括：接收关于第一应用的访问请求；获取与发送所述访问请求的访问终端对应的用户特征；基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息；获取用于显示所述第一媒体信息的第一配置参数；将所述第一媒体信息和所述第一配置参数推送至所述访问终端，由所述访问终端根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。

Description

一种信息处理方法、装置及存储介质
本申请要求于2017年8月7日提交中国专利局、申请号为201710666799.1、发明名称为“一种信息处理方法、装置及存储介质”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及信息处理技术，具体涉及一种信息处理方法、装置及存储介质。
发明背景
目前，不少应用的指定界面都设置有预设空间位置，预设空间位置主要功能是用于用户自己上传图片并展示当前用户个性化的一种方式。比如，微信应用的朋友圈界面上设置有个人首屏照片墙，无论是访问用户自身的朋友圈界面，还是访问他人的朋友圈界面，访问朋友圈界面的频率都是比较高的。然而，个人首屏照片墙的展示形式单一，用户仅仅具有更换照片的功能，照片源可以从终端中的相册中选取，或者从网站上的图库中选取，或者通过即时拍摄进行上传，仅仅是支持静态的图片。在同一时间只能通过个人首屏照片墙展示自己的一张图片，而不能推广多张图片。另外，个人首屏照片墙的用户简单个性化服务显得简约，缺乏与用户之间的互动。
发明内容
本申请实施例提供了一种信息处理方法、装置及存储介质。
本申请实施例提供了一种信息处理方法，由服务器执行，所述方法包括：接收关于第一应用的访问请求；获取与发送所述访问请求的访问 终端对应的用户特征；基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息；获取用于显示所述第一媒体信息的第一配置参数；将所述第一媒体信息和所述第一配置参数推送至所述访问终端，由所述访问终端根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
本申请实施例还提供了一种信息处理方法，由访问终端执行，所述方法包括：接收到针对第一应用的预设触发操作时，得到关于所述第一应用的访问请求；向服务器发送所述访问请求；接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数；根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
本申请实施例还提供了一种信息处理装置，应用于服务器，所述装置包括：接收模块，用于接收关于第一应用的访问请求；第一获取模块，用于获取与发送所述访问请求的访问终端对应的用户特征；确定模块，用于基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息；第二获取模块，用于获取用于显示所述第一媒体信息的第一配置参数；发送模块，用于将所述第一媒体信息和所述第一配置参数推送至所述访问终端，由所述访问终端根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
本申请实施例还提供了一种信息处理装置，应用于访问终端，所述装置包括：第四获取模块，用于接收到针对第一应用的预设触发操作时，得到关于所述第一应用的访问请求；收发模块，用于向服务器发送所述访问请求；接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数；展示处理模块，用于根据所述第一配置参数在所述第一应用的指定 界面展示所述第一媒体信息。
本申请实施例还提供了一种信息处理系统，所述系统包括：访问终端，用于向服务器发送第一应用的访问请求；接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数；根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息；服务器，用于接收关于第一应用的访问请求；获取与发送所述访问请求的访问终端对应的用户特征；基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息；获取用于显示所述第一媒体信息的第一配置参数；将所述第一媒体信息和所述第一配置参数推送至所述访问终端。
本申请实施例还提供了一种存储介质，所述存储介质存储有计算机程序，所述计算机程序被处理器执行之后，能够实现前述任意一个技术方案提供的应用于服务器的信息处理方法。
本申请实施例提供了一种存储介质，所述存储介质存储有计算机程序，所述计算机程序被处理器执行之后，能够实现前述任意一个技术方案提供的应用于访问终端的信息处理方法。
附图简要说明
图1A为本申请一些实施例中的操作环境100的示意图。
图1B为本申请实施例提供的一种信息处理方法的实现流程示意图；
图2为本申请实施例提供的在预设空间位置展示第一类互动消息的一种示意图；
图3为本申请实施例提供的在预设空间位置展示第一类互动消息的另一种示意图；
图4a为本申请实施例提供的在预设空间位置展示第一媒体信息的 一种示意图；
图4b为本申请实施例提供的在预设空间位置展示第一媒体信息的另一种示意图；
图4c为本申请实施例提供的在预设空间位置展示第一媒体信息以及第二媒体信息的一种示意图；
图5为本申请实施例提供的图4c中关闭第一媒体信息后在预设空间位置显示第二媒体信息的一种示意图；
图6为本申请实施例提供的另一种信息处理方法的实现流程示意图；
图7为本申请实施例提供的在预设空间位置循环展示预设的第一媒体信息的一种示意图；
图8为本申请实施例提供的一种信息处理装置的组成结构示意图；
图9为本申请实施例提供的另一种信息处理装置的组成结构示意图；
图10为本申请实施例提供的信息处理系统的一种交互示意图；
图11为本申请实施例提供的另一种信息处理装置的组成结构示意图；
图12为本申请实施例提供的另一种信息处理装置的组成结构示意图。
实施方式
以下结合附图及实施例，对本申请进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本申请，并不用于限定本申请。
图1A为本申请一些实施例中的操作环境100的示意图。如图1A所示，多个用户各自的终端设备(例如终端设备104-a至104-c)分别通过 网络106连接至服务器112。
在一些实施例中，服务器112维护数据库118，所述数据库118可以保存不同媒体信息的定向信息，所述定向信息包括目标推送对象的永用户特征。
在本申请一些实施例中，每个用户通过在终端设备104上执行的应用108-a至108-c连接至服务器112。
服务器112用于向终端设备104提供网络服务，例如接收终端设备104发送的关于应用108的访问请求，获取与终端设备104对应的用户特征，根据所述用户特征从数据库118中为终端设备104确定待推荐的媒体信息，获取用于显示媒体信息的配置参数，将所述媒体信息和所述配置参数推送至终端设备104。
终端设备104用于根据所述配置参数在所述应用108的指定界面显示所述媒体信息。
在一些实施例中，终端设备104的示例包括但不限于掌上型计算机、可穿戴计算设备、个人数字助理(PDA)、平板计算机、笔记本电脑、台式计算机、智能手机、或任意两个或更多的这些数据处理设备或其他数据处理设备的组合。
在一些实施例中，网络106可以包括局域网(LAN)和广域网(WAN)诸如互联网。可以使用任意公知的网络协议来实现网络106，包括各种有线或无线协议。
在一些实施例中，所述服务器112可以在一个或多个独立的数据处理装置或分布式计算机网络上实现。
本申请实施例提供一种信息处理方法，所述方法可以由服务器侧执行，如图1B所示，所述方法主要包括：
步骤S101：接收关于第一应用的访问请求。
具体地，服务器接收访问终端发送的访问被访问终端的第一应用的指定界面的访问请求。
这里，所述第一应用是访问终端和被访问终端上已安装的应用，或所述访问终端能够访问的应用。
其中，在所述访问请求中携带有发送所述访问请求的访问终端的终端标识和/或所述访问终端对应的第一应用的用户账号。
进一步地，在所述访问请求中还携带有所述访问请求对应的被访问终端的终端标识和/或所述被访问终端对应的第一应用的用户账号。
其中，所述第一应用的指定界面设置有预设空间位置，该预设空间位置的功能之一是支持用户上传第二媒体信息，是实现通过该预设空间位置展示当前用户个性化的一种方式。一般来说，所述指定界面的面积大于或等于所述预设空间位置的面积。
这里，所述第二媒体信息包括但不限于图片、视频；其中，所述图片包括动态图片、静态图片、循环播放的多张静态图片。
如此，能够增强用户对该预设空间位置的兴趣，还便于用户通过对该预设空间位置的设置来更好地展示自己，至少能解决个人首屏照片墙用户个性化表现形式单一的问题。
这里，所述第一应用可以是即时通讯类应用，比如，所述即时通讯类应用包括微信等应用。所述第一应用还可以是社交类应用，比如所述社交类应用包括腾讯QQ、腾讯微博等应用。当然，所述第一应用还可以是其他类型的应用，在此不再列举。
示例性地，若所述第一应用为微信，则第一应用的指定界面可以理解为朋友圈界面，预设空间位置可以理解为个人首屏照片墙。又示例性地，若所述第一应用为QQ，则第一应用的指定界面可以理解为QQ的个人资料界面，预设空间位置可以理解为该个人资料界面的背景墙。
作为一种实施方式，所述接收关于第一应用的访问请求，包括：接收由访问终端发送的访问所述访问终端对应的第一应用的指定界面的访问请求。
相应地，所述访问请求中携带有所述访问终端的终端标识、所述访问终端对应的第一应用的用户账号。
也就是说，当访问终端与被访问终端为同一终端时，所述访问请求中携带有所述访问终端的终端标识，或所述访问终端对应的第一应用的用户账号；此情况下，与被访问终端相对应的第二媒体信息可以从所述访问终端本地加载。
作为另一种实施方式，所述接收关于第一应用的访问请求，包括：接收由访问终端发送的所述访问终端访问被访问终端对应的第一应用的指定界面的访问请求。
相应地，所述访问请求中携带有所述访问终端的终端标识或所述访问终端对应的第一应用的用户账号，以及所述被访问终端的终端标识或所述被访问终端对应的第一应用的用户账号。
也就是说，当访问终端与被访问终端为不同的终端时，所述访问请求中携带有所述访问终端的终端标识，或所述访问终端对应的第一应用的用户账号；此外，所述访问请求中还携带有所述被访问终端的终端标识或所述被访问终端对应的第一应用的用户账号，即被访问用户账号。
如此，便于服务器加载与被访问终端相对应的第二媒体信息。
步骤S102：获取与发送所述访问请求的访问终端对应的用户特征。
作为一种实施方式，获取与发送所述访问请求的访问终端对应的用户特征之前，所述方法还包括：根据所述指定界面得到预设空间位置；收集与所述访问终端相关的在所述预设空间位置上的交互消息；分析所述交互消息以提取用户特征；建立所述访问终端的终端标识和/或所述访 问终端对应的第一应用的用户账号，与所述用户特征的映射关系。
这里，所述映射关系可以存储于第一数据库中。
这里，所述指定界面的面积大于或等于所述预设空间位置的面积。一般来说，所述指定界面的面积大于所述预设空间位置的面积。
这里，所述交互消息至少包括弹幕消息、标签消息。
作为一种具体实施方式，所述收集与所述访问终端相关的在所述预设空间位置上的交互消息，包括：获取被访问终端在访问终端对应的指定界面的预设空间位置上，与所述访问终端的第一互动类消息；其中，所述第一互动类消息是使用被访问终端的用户，与使用访问终端的用户，在访问终端对应的所述预设空间位置上的操作而形成的互动消息；所述预设空间位置上支持展示所述第一互动类消息。
其中，所述第一互动类消息至少包括：弹幕消息和标签消息。
如此，通过被访问终端的用户与访问终端的用户，在访问终端对应的预设空间位置上的操作而形成的互动消息，分析得出访问终端的用户特征。
图2示出了在预设空间位置展示第一类互动消息的一种示意图，从图2可以看出，在预设空间位置上，设置有“给TA留言”选项，通过点击该选项，能够在该预设空间位置上进行留言，且留言提交后，能够在该预设空间位置上生成该留言消息对应的弹幕消息，并展示该弹幕消息。如图2所示，弹幕功能处于打开状态，在该预设空间位置上显示有多条弹幕消息。如此，若访问第一应用的指定界面的预设空间位置，可以使用留言功能，增强用户之间的互动。
图3示出了在预设空间位置展示第一类互动消息的另一种示意图，从图3可以看出，在预设空间位置上，设置有“标签评价”选项，通过点击该选项，能够打标签，且提交所打的标签后，能够在该预设空间位 置上生成标签，并展示该标签。如图3所示，“标签评价”功能处于打开状态，在该预设空间位置上显示有多个与该用户对应的标签。当然，需要说明的是，系统可提供多个常用标签，以供用户选择。当多个常用标签中的第一标签被选中时，判定打标签成功；若访问用户为被访问用户打上第一标签且打标签成功后，若接收到访问用户的取消操作，则系统会删除该访问用户对该被访问用户的第一标签的评价。当然，用户还可以编辑系统提供的标签之外的标签。需要说明的是，被打标签用户还可以取消自己或他人为该被打标签用户所打的标签。如此，若访问第一应用的指定界面的预设空间位置，可以使用标签评价功能，增强用户之间的互动。
作为一种具体实施方式，所述收集与所述访问终端相关的在所述预设空间位置上的交互消息，包括：获取访问终端在访问终端对应的预设空间位置上，与访问终端的第二互动类消息；其中，所述第二互动类消息是使用访问终端的用户，与使用访问终端的用户，在访问终端对应的所述预设空间位置上的操作而形成的互动消息；在所述预设空间位置上，展示所述第二互动类消息；
其中，所述第二互动类消息至少包括：弹幕消息和标签消息。
也就是说，所述预设空间位置上支持自己与自己互动，比如，支持自己在预设空间位置上发一弹幕消息，并对该弹幕消息进行回复；再比如，支持自己给自己打标签，也支持自己取消自己为自己打的某一标签或多个标签。
如此，通过访问终端用户自己与自己在该访问终端对应的预设空间位置上的操作而形成的互动消息，分析得出访问终端的用户特征。
也就是说，步骤S102中的所述用户特征可以是由服务器根据预先收集的在所述终端对应的第一应用的指定界面的预设空间位置上的交 互消息而分析得到的。
在一些实施例中，步骤S102中的所述用户特征还可以是通过其他渠道获取的用户特征，如从数据管理平台提供的接口获取；其中，所述数据管理平台存储有各类应用的账号以及与所述账号对应的用户特征的对应关系。
在一些实施例中，步骤S102中的所述用户特征还可以是结合通过其他渠道获取的用户特征，再根据预设空间位置上的交互消息综合分析得到的用户特征。
这里，预先收集并确定用户特征，为后续为该访问终端精准推送与该访问终端对应的用户特征相匹配的第一媒体信息做准备。
上述方案中，所述方法还包括：接收被访问终端发送的用户设置请求，将所述用户设置请求中包含的不再显示用户的标识存储到删除列表中。
这里，所述删除列表可以包含不再显示用户的标识，如不再显示用户的微信uin；所述删除列表还可以包含不再显示用户对应的终端的标识。
那么，对于当前用户不允许对其评价或不允许给其发送弹幕消息的特定用户，可以将这类特定用户的标识存储在删除列表，以便下次服务器接收到这类特定用户给该被访问用户发送的弹幕消息或标签消息时，在该被访问终端侧不再显示这类特定用户发送的弹幕消息和标签消息。
如此，由于用户具有允许哪些人对本人进行评价的权限，能够避免恶意的骚扰。
步骤S103：基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息。
作为一种实施方式，所述基于所述用户特征从第一媒体信息数据库 中为所述访问终端确定待推荐的第一媒体信息，包括：提取所述第一媒体信息数据库中各第一媒体信息的定向信息；其中，所述定向信息包括目标推送对象的用户特征属性；当从所述第一媒体信息数据库中查询到与所述用户特征匹配的用户特征属性时，将与所述用户特征属性对应的第一媒体信息确定为待推荐的第一媒体信息。
如此，能够确定与访问终端相匹配的第一媒体信息，便于后续为所述访问终端实现精准推送。
这里，所述用户特征属性包括N类基本用户特征，所述N为正整数。各类基本用户特征是根据性别、年龄、职业、气质性格、工作地点、居住范围、消费能力等标准进行分类而得出的。例如，根据性别确定出的用户特征属性包括男性、女性；根据职业确定出的用户特征属性包括管理人员、技术人员、服务人员；根据居住范围确定出的用户特征属性包括一线城市、二三线城市、其他地区。
然而，通过步骤S102获取的用户特征是具体的用户特征，如性别为男，年龄为30岁，职业为编程人员，居住地为北京。
在一实施方式中，所述第一媒体信息数据库包括：Q个第一媒体信息，所述Q为大于或等于2的正整数，在所述Q个第一媒体信息中，每一个第一媒体信息都有定向信息，可将具有相同定向信息的第一媒体信息进行归类。
在一具体实施方式中，基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息，包括：
当所获取的用户特征包括W个用户特征时，所述W为大于或等于2的正整数，优先选出满足这W个用户特征的第一媒体信息，并向所述访问终端优先推送满足这W个用户特征的第一媒体信息；
若不存在满足这W个用户特征的第一媒体信息，按照每一用户特征 的权重大小从所述W个用户特征中确定出权重超出预设权重值的S个用户特征，并从第一媒体信息数据库中查找满足所述S个用户特征的第一媒体信息；其中，W＞S≥1。
这里，所述预设权重值可以根据实际情况进行调整。
举例来说，第一媒体信息数据库当前有100条第一媒体信息，根据性别这一用户特征属性对这100条消息进行分类，有60条第一媒体信息适合向女性推送，有40条第一媒体信息适合向男性推送。根据年龄这一用户特征属性对这100条消息进行分类，有10条第一媒体信息适合向18岁以下年龄段推送，有50条第一媒体信息适合向19岁～40岁年龄段推送；有25条第一媒体信息适合向41岁～60岁年龄段推送；有15条第一媒体信息适合向61岁以上年龄段推送。根据居住范围这一用户特征属性对这100条消息进行分类，有45条第一媒体信息适合向一线城市推送，有35条第一媒体信息适合向二三线城市推送；有20条第一媒体信息适合向三线城市以下推送。若服务器获取到访问终端对应的用户特征包括：男、30岁、居住地为北京；那么，服务器首先获取适合向男性推送的40条第一媒体信息、适合向19岁～40岁年龄段推送的50条第一媒体信息、适合向一线城市推送的45条第一媒体信息；优先从这些第一媒体信息中选出均满足这三个用户特征的第一媒体信息，并向该访问终端优先推送满足这三个用户特征的第一媒体信息。如此，能够使得向该访问终端推送的第一媒体信息更能迎合用户的需求。
在一实施方式中，获取与发送所述访问请求的访问终端对应的用户特征之前，所述方法还包括：根据所述指定界面得到预设空间位置；接收到在所述预设空间位置上展示预设的第一媒体信息的申请操作时，获取发送所述申请操作的终端的申请资格信息；在所述申请资格信息符合预设申请资格时，接收发送所述申请操作的访问终端上传的所述预设的 第一媒体信息；判断所述预设的第一媒体信息是否符合预设策略，若所述预设的第一媒体信息符合所述预设策略，则设置所述访问终端的用户特征具备权限状态；在所述权限状态下，设置与所述访问终端的终端标识和/或所述访问终端对应的第一应用的用户账号相匹配的第一媒体信息为所述预设的第一媒体信息。
这里，所述预设的第一媒体信息可以理解为用户为推广自己的产品而自行编辑的第一媒体信息。
这里，所述预设申请资格是用户具有在其自己的预设空间位置上展示其预设(或自定义)的第一媒体信息的权限。
这里，所述预设策略包括：所述第一媒体信息属于国家法律许可的媒体信息。
进一步地，所述基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息，包括：若所述访问终端的用户特征具备权限状态，则从所述第一媒体信息数据库提取由所述访问终端上传的所述预设的第一媒体信息；将所述预设的第一媒体信息确定为待推荐的第一媒体信息。
也就是说，当访问终端具有在访问终端上第一应用的指定界面的预设空间位置上展示预设的第一媒体信息的权限时，无论是访问终端访问自己的预设空间位置，还是其他终端访问该访问终端的预设空间位置，在该预设空间位置上展示的都是由该访问终端自定义的第一媒体信息。
步骤S104：获取用于显示所述第一媒体信息的第一配置参数。
这里，所述第一配置参数包括表征所述第一媒体信息的显示位置参数。
所述第一配置参数还包括显示所述第一媒体信息和第二媒体信息位置关系的参数，其中，所述第二媒体信息是被访问终端对应的媒体信 息。
其中，所述第一媒体信息和所述第二媒体信息的显示位置关系包括：按照在所述预设空间位置上的显示区域是否重合来分，分为：不重合，部分重合，完全重合。
其中，所述第一媒体信息和所述第二媒体信息的显示位置关系还可包括：按照在所述预设空间位置上所占比例来分，分为：若所述第一媒体信息的显示区域占所述预设空间位置所占区域的比例用P1表示，所述第二媒体信息的显示区域占所述预设空间位置所占区域的比例用P2表示，P1大于P2，P1小于P2，P1等于P2。
需要说明的是，所述第一媒体信息和所述第二媒体信息的显示位置关系并不限于以上列举的这几种情况，可根据服务器侧第一媒体信息的显示需求以及终端侧的用户需求来设定或调整，在此不再赘述。
所述方法还包括：获取与被访问终端对应的第二媒体信息；其中，所述第二媒体信息根据从第一应用指定界面得到的操作参数生成；获取用于显示所述第二媒体信息的第二配置参数。
这里，所述第二配置参数包括表征所述第二媒体信息的显示位置参数。
作为一种实施方式，所述获取与所述被访问终端对应的第二媒体信息，包括：检测到所述被访问终端在第一应用的指定界面上设置第二媒体信息的操作时，获取所述被访问终端侧的操作参数；根据所述操作参数，生成第二媒体信息；在所述指定界面的预设空间位置上展示所述第二媒体信息，并保存所述第二媒体信息。
这里，不同终端对应的第二媒体信息可以存储到第二数据库中。所述第二数据库中建立有终端(如访问终端、被访问终端)的终端标识和/或终端(如访问终端、被访问终端)对应的第一应用的用户账号，与所 述第二媒体信息的映射关系。
需要说明的是，所述第二数据库与所述第一数据库可以是同一数据库，也可以是独立的两个数据库。
所述方法还包括：检测到终端发送的更新预设空间位置上的第二媒体信息的操作时，获取更新后的第二媒体信息，并将所述第二数据库中的原第二媒体信息更新为该更新后的第二媒体信息。
这里，所述终端包括访问终端、被访问终端。
如此，能够保证服务器接收到访问终端发送的访问被访问终端的第一应用的指定界面的访问操作时，向访问终端推送该被访问终端最新设置的第二媒体信息。
需要说明的是，本实施例中，若存在获取与所述被访问终端对应的第二媒体信息的步骤，并不对获取与所述被访问终端对应的第二媒体信息的步骤、基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息的步骤之间的执行顺序进行限定。
步骤S105：将所述第一媒体信息和所述第一配置参数推送至所述访问终端，由所述访问终端根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
在所述将所述第一媒体信息和所述第一配置参数推送至所述访问终端时，所述方法还包括：将所述第二媒体信息和所述第二配置参数推送至所述访问终端，以由所述访问终端根据所述第一配置参数以及所述第二配置参数在所述指定界面分别展示所述第一媒体信息和所述第二媒体信息。
作为一种方式，所述根据所述第一配置参数以及所述第二配置参数在所述指定界面展示所述第一媒体信息和所述第二媒体信息，包括：根据所述第一配置参数以及所述第二配置参数在所述指定界面的预设空 间位置分别展示所述第一媒体信息和所述第二媒体信息。
比如，第一媒体信息和第二媒体信息在所述预设空间位置上分区域显示、或者以透明度为预设透明度值的方式叠加显示。
如此，当访问终端与被访问终端为不同终端时，在被访问终端对应的第一应用的指定界面的预设空间位置上，不仅能展示该被访问终端对应的第二媒体信息，还能展示与该访问终端的用户特征相匹配的第一媒体信息。
如此，当访问终端与被访问终端为同一终端时，在被访问终端(或访问终端)对应的第一应用的指定界面的预设空间位置上，不仅能展示与该被访问终端(或访问终端)对应的第二媒体信息，还能够展示展示与该被访问终端(或访问终端)的用户特征相匹配的第一媒体信息。
下面，以所述第一应用为QQ，第一应用的指定界面为QQ的个人资料界面，预设空间位置为该个人资料界面的背景墙，为例进行说明。
图4a示出了在预设空间位置展示第一媒体信息的一种示意图，服务器接收到终端A发送的用户a访问好友懒花猫的QQ个人资料时，确定出与用户a的用户特征相匹配的第一媒体信息为麦当劳广告，然后设定第一配置参数为：在QQ个人资料界面的背景墙显示所述第一媒体信息。终端A接收到服务器发送的第一媒体信息和第一配置参数时，根据该第一配置参数在用户a访问的好友懒花猫的QQ个人资料界面的背景墙上播放麦当劳广告。从图4a可以看出，在用户a访问的好友懒花猫的QQ个人资料背景墙上播放麦当劳广告，好友懒花猫的QQ个人资料背景墙对应的图片当前对用户不可见，且麦当劳广告上设置有关闭广告的按钮，用户a通过触发该按钮，可以关闭当前正在播放的麦当劳广告。同理，图4b示出了在预设空间位置展示第一媒体信息的另一种示意图，服务器接收到终端A发送的用户a访问好友大脸猫的QQ个人资料时， 确定出与用户a的用户特征相匹配的第一媒体信息为麦当劳广告，由终端A在用户a访问的好友大脸猫的QQ个人资料界面的预设空间位置上播放与用户a的用户特征相匹配的麦当劳广告。
下面，再以所述第一应用为微信，第一应用的指定界面为朋友圈界面，预设空间位置为个人首屏照片墙，为例进行说明。
图4c示出了在预设空间位置展示第一媒体信息以及第二媒体信息的一种示意图，服务器接收到终端A发送的用户a访问自己的微信朋友圈时，确定出与用户a的用户特征相匹配的第一媒体信息为麦当劳广告，并获取用户a在其微信朋友圈的个人首屏照片墙上设置的图片1(即图5中所示的小猫敲键盘的图片)，然后设定第一配置参数为：所述第一媒体信息位于所述第二媒体信息上方显示，且所述第一媒体信息的透明度为0，使在所述第一媒体信息对用户可见的同时，所述第二媒体信息对用户不可见。终端A接收到服务器发送的携带有第一媒体信息、第一配置参数的数据包时，解析该数据包，并在该预设空间位置上播放麦当劳广告。从图4c可以看出，在用户a的微信朋友圈的个人首屏照片墙上播放麦当劳广告，图片1对用户不可见；且个人首屏照片墙上设置有关闭广告的按钮，用户a通过触发该按钮，可以关闭当前正在播放的麦当劳广告。
图5示出了图4c关闭第一媒体信息后在预设空间位置显示第二媒体信息的一种示意图，关闭第一媒体信息后，或者第一媒体信息播放完毕后，在预设空间位置上恢复显示用户a预设(或自定义)的第二媒体信息。从图5可以看出，用户a通过触发关闭广告按钮关闭麦当劳广告后，或者在麦当劳广告播放完毕后，在用户a的个人首屏照片墙上显示用户a设置的小猫敲击键盘的图片，即图片1。
上述方案中，所述方法还包括：若接收到所述访问终端发送的关闭 所述第一媒体信息的请求，确定所述第一媒体信息的定向信息；将所述定向信息添加至所述访问终端的对照表中，所述对照表中用于存储所述访问终端不感兴趣的第一媒体信息的定向信息；当再次向所述访问终端推送第一媒体信息时，结合所述对照表从第一媒体信息数据库中筛选出待推荐的第一媒体信息，以使得在预设时间段内不再向该访问终端推送包含所述定向信息的这一类第一媒体信息。
如此，能够更好地迎合用户的需求，向其推荐感兴趣的第一媒体信息，而非向其推荐不感兴趣的第一媒体信息。
本实施例所述技术方案，能够推送与访问终端对应的用户特征相匹配的第一媒体信息，进而使访问终端能在被访问终端对应的第一应用指定界面上展示访问终端对应的第一媒体信息和被访问终端对应的第二媒体信息，解决了现有技术中仅支持在第一应用指定界面展示被访问终端对应的第二媒体信息的问题。
本申请实施例提供一种信息处理方法，所述方法应用于终端侧，如图6所示，所述方法主要包括：
步骤601：接收到针对第一应用的预设触发操作时，得到关于所述第一应用的访问请求。
这里，所述预设触发操作是访问第一应用的指定界面的操作。
作为一种实施方式，所述第一应用的指定界面包括预设空间位置，在所述指定界面上除所述预设空间位置之外的区域，显示第三媒体信息，其中，所述第三媒体信息是与被访问终端对应的第一应用的用户账号相关的信息，比如，所述第三媒体信息可以是被访问用户账号发布的消息，还可以是被访问用户账号的已添加好友所发布的消息。
示例性地，所述第一应用为微信，所述预设触发操作为访问微信朋友圈的操作。
步骤602：向服务器发送所述访问请求。
作为一种实施方式，访问终端得到关于访问被访问终端对应的第一应用的访问请求之后，向服务器发送所述访问请求，以接收所述服务器返回的数据包。
作为另一种实施方式，访问终端得到关于访问该访问终端对应的第一应用的访问请求之后，向服务器发送所述访问请求，以接收所述服务器返回的数据包。
步骤603：接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数。
作为一种实施方式，所述接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数时，还包括：
接收与被访问终端对应的第二媒体信息、用于显示所述第二媒体信息的第二配置参数。
其中，所述第一媒体信息和所述第二媒体信息的显示位置关系包括：按照在所述预设空间位置上的显示区域是否重合来分，分为：不重合，部分重合，完全重合。
其中，所述第一媒体信息和所述第二媒体信息的显示位置关系还可包括：按照在所述预设空间位置上所占比例来分，分为：若所述第一媒体信息的显示区域占所述预设空间位置所占区域的比例用P1表示，所述第二媒体信息的显示区域占所述预设空间位置所占区域的比例用P2表示，则有P1大于P2，P1小于P2，P1等于P2。
步骤604：根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
作为一种实施方式，所述根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息，包括：当所述服务器确定的待推荐的所述第一媒体信息为两个或两个以上时，从所述数据包中获得关于待推荐的所述第一媒体信息的播放策略，解析所述播放策略得到各个所述第一媒体信息的播放顺序、播放时间间隔；根据所述播放顺序、所述播放时间间隔播放对应的第一媒体信息。
举例来说，服务器为终端D确定的待推荐的第一媒体信息有两个，分别记为第一媒体信息X1、第一媒体信息X2；通过查询服务器侧的预播放指标得到第一媒体信息X1的预计播放次数x1大于第二媒体信息X2的预计播放次数x2，因此，制定播放策略为：先播放第一媒体信息X1，在第一媒体信息X1播放完毕后10分钟时再播放第一媒体信息X2。由于存在第10分钟之前退出第一应用的可能性，因此，通过制定播放策略至少能完成第一媒体信息X1的播放，为实现第一媒体信息X1的预计播放次数x1贡献一份力量。
作为一种实施方式，所述第一配置参数为：所述第一媒体信息与所述第二媒体信息的显示区域不重合，使所述第一媒体信息与所述第二媒体信息平铺显示。
比如，在所述预设空间位置的第一区域显示所述第一媒体信息，在所述预设空间位置的第二区域显示所述第二媒体信息；其中，所述第一区域与所述第二区域不重合。示例性地，所述第一区域位于所述第二区域的左侧或右侧，或所述第一区域位于所述第二区域的上方或下方。
作为一种实施方式，所述第一配置参数为：所述第二媒体信息位于所述第一媒体信息上方显示，且所述第二媒体信息的透明度为预设透明度值，使在所述第二媒体信息对用户可见的同时，所述第一媒体信息也能对用户可见。
比如，所述预设透明度值为50％，虽然第二媒体信息呈现于第一媒体信息之上显示，但是用户还是能看到第一媒体信息。
所述第一配置参数还可包括所述第一媒体信息以及所述第二媒体信息的窗口大小比例，所述第一媒体信息以及所述第二媒体信息的显示背景色彩对比度。
需要说明的是，所述配置参数并不限于以上列举的这几种情况，可根据服务器侧的第一媒体信息的显示需求以及终端侧的用户需求来设定或调整，在此不再赘述。
作为一种实施方式，若步骤603接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数时，还接收与被访问终端对应的第二媒体信息、用于显示所述第二媒体信息的第二配置参数，则步骤604为：根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息时，根据所述第二配置参数在所述指定界面展示所述第二媒体信息。
进一步地，所述根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息之后，所述方法还包括：接收第一操作，所述第一操作用于表征对所述第一媒体信息的控制；判断所述第一操作是否为许可操作；若所述第一操作为许可操作，则响应所述第一操作。
这里，所述第一操作包括但不限于：关闭第一媒体信息的显示窗口；调整第一媒体信息的显示窗口的大小，如缩小或放大第一媒体信息的显示窗口；调整第一媒体信息的显示窗口的位置，如将第一媒体信息的显示窗口从预设空间位置上的第一位置移动至第二位置；暂停第一媒体信息的播放；重播第一媒体信息；访问所述第一媒体信息的显示窗口所提供的链接。
如此，既保证了能够向访问终端推送与该访问终端对应的用户特征 匹配的第一媒体信息，满足了投放端对第一媒体信息的投放需求；还能支持使用该访问终端的用户对已推送的第一媒体信息进行控制，便于用户对第一应用的指定界面的预设空间位置进行管理。
上述方案中，所述方法还包括：若所述第一操作表征关闭所述第一媒体信息，向所述服务器发送所述关闭所述第一媒体信息的请求，以由所述服务器确定所述第一媒体信息的定向信息；将所述定向信息添加至所述访问终端的对照表中，所述对照表中用于存储所述访问终端不感兴趣的第一媒体信息的定向信息；当再次向所述访问终端推送第一媒体信息时，结合所述对照表从第一媒体信息数据库中筛选出待推荐的第一媒体信息，以使得在预设时间段内不再向该访问终端推送包含所述定向信息的这一类第一媒体信息。
这里，所述的关闭所述第一媒体信息，是指在所述第一媒体信息未播放完毕之前被关闭。
如此，能够更好地迎合用户的需求，向其推荐感兴趣的第一媒体信息，而非向其推荐不感兴趣的第一媒体信息。
进一步地，上述信息处理方法还可以包括：从服务器获取其他终端在所述访问终端对应的第一应用的指定界面的预设空间位置上，与所述访问终端的第一互动类消息；在所述预设空间位置上，展示所述第一互动类消息；其中，所述第一互动类消息是使用所述其他终端的用户，与使用所述访问终端的用户，在所述访问终端对应的所述预设空间位置上的操作而形成的互动消息。
示例性地，用户b通过终端B，访问终端A对应的用户a的第一应用的指定界面，在该指定界面的预设空间位置上触发“给TA留言”按钮，然后输入用户b想对用户a说的话，提交该留言后，在该指定界面的预设空间位置上将显示该留言；用户a发现用户b的该留言后，可以 在该指定界面的预设空间位置上针对该留言进行回复，该回复内容也可呈现在该指定界面的预设空间位置上。
其中，在第一应用的指定界面的预设空间位置上设置有第一类互动消息开启和关闭按钮，当第一类互动消息开启按钮处于工作状态时，在该指定界面的预设空间位置上呈现第一类互动消息；当第一类互动消息关闭按钮处于工作状态时，在该指定界面的预设空间位置上不显示第一类互动消息。
其中，所述第一互动类消息可以弹幕消息的形式体现，或以标签的形式体现。其中，所述弹幕消息包括但不限于文字、动画。其中，所述标签可以是系统提供的供用户选择的标签，还可以是由用户编辑的系统提供的标签之外的标签。
如此，若访问对方的预设空间位置，不仅可以使用留言功能，还可以使用标签评价功能，增强用户之间的互动，至少能解决个人首屏照片墙用户个性化表现形式单一、缺少与用户互动的问题。
进一步地，上述信息处理方法还可以包括：从服务器或从所述访问终端获取所述访问终端在所述访问终端对应的所述预设空间位置上，与所述访问终端的第二互动类消息；在所述预设空间位置上，展示所述第二互动类消息；其中，所述第二互动类消息是使用所述访问终端的用户，与使用所述访问终端的用户，在所述访问终端对应的所述预设空间位置上的操作而形成的互动消息。
示例性地，用户a通过终端A，访问用户a的第一应用的指定界面，在该指定界面的预设空间位置上触发“标签评价”按钮，然后输入用户a给自己打的标签，提交该标签后，在该指定界面的预设空间位置上将显示该标签。同理，过一段时间后，若用户a想取消该标签评价，还可以对已经生成的标签实施取消。
其中，在第一应用的指定界面的预设空间位置上设置有第二类互动消息开启和关闭按钮，当第二类互动消息开启按钮处于工作状态时，在该指定界面的预设空间位置上呈现第二类互动消息；当第二类互动消息关闭按钮处于工作状态时，在该指定界面的预设空间位置上不显示第二类互动消息。
其中，所述第二互动类消息可以弹幕消息的形式体现，或以标签的形式体现。
实际应用中，第二类互动消息开启按钮与第一类互动消息开启按钮，可以共用同一个按钮，也可以是独立的两个按钮；同理，第二类互动消息关闭按钮与第一类互动消息关闭按钮，共用同一个按钮，也可以是独立的两个按钮。
如此，若用户访问自己的预设空间位置，也可以使用留言功能，还可以使用标签评价功能，用户可利用预设空间位置展示自己的个性或表达自己的情感，能解决个人首屏照片墙用户个性化表现形式单一、缺少与用户互动的问题；且留言功能与标签评价功能都可以由用户在终端侧进行管控。
上述方案中，所述方法还包括：接收用户设置操作；基于所述用户设置操作生成用户设置请求；向所述服务器发送所述用户设置请求，以由所述服务器将所述用户设置请求中包含的不再显示用户的标识存储到删除列表中，所述删除列表可以包含不再显示用户的标识，服务器下次接收到所述不再显示用户给该用户发送的弹幕消息或标签消息时，不再向该用户对应的被访问终端推送所述弹幕消息和所述标签消息。
比如，不再显示用户的标识可以是不再显示用户的微信uin。当然，所述删除列表可以包含不再显示用户对应的终端的标识。
如此，由于用户具有允许哪些人对本人进行评价的权限，能够避免 恶意的骚扰。
在一实施方式中，所述信息处理方法还包括：所述第一应用的指定界面处于打开状态时，若接收到设置第二媒体信息的操作，获取操作参数；根据所述操作参数，生成第二媒体信息；在所述指定界面的预设空间位置上展示所述第二媒体信息。
这里，所述终端包括访问终端、被访问终端。
示例性地，终端接收到用户在第一应用的指定界面的预设空间位置上的点击操作，弹出设置或更换第二媒体信息按钮，接收到对该设置或更换第二媒体信息按钮的触发操作时，待用户选定预更换或预设置的第二媒体信息后，加载所述预更换或预设置的第二媒体信息，替换原第二媒体信息。
如此，能够增强用户对该预设空间位置的兴趣，还便于用户通过对该预设空间位置的设置来更好地展示自己。
在一实施方式中，所述方法还包括：向服务器发送在所述预设空间位置上展示预设的第一媒体信息的申请操作；当接收到服务器发送的所述访问终端的申请资格信息符合预设申请资格的通知消息时，向服务器上传预设的第一媒体信息。
作为一种实施方式，若所述第一媒体信息通过所述服务器的审核，则在接收到访问所述访问终端的第一应用的访问请求时，所述根据所述配置参数在所述第一应用的指定界面展示所述第一媒体信息和所述第二媒体信息，包括：在所述第一应用的指定界面的预设空间位置上，展示所述第二媒体信息以及所述预设的第一媒体信息。
举例来说，图7示出了在预设空间位置展示预设的第一媒体信息的一种示意图，终端C具有权限状态，服务器接收到终端C发送的用户c访问自己的微信朋友圈时，或其他终端访问终端C对应的第一应用的指 定界面时，确定出与用户c的用户特征相匹配的第一媒体信息为终端C上传的所述预设的第一媒体信息，并获取用户c在其微信朋友圈的个人首屏照片墙上设置的图片2(在图7中未示出)，从图7可以看出，在终端C对应的第一应用的指定界面上，循环播放终端C上传的所述预设的第一媒体信息。也就是说，若终端C具有权限状态，则无论是终端C的用户c访问终端C对应的第一应用的指定界面，还是其它终端的用户访问终端C对应的第一应用的指定界面，都将呈现终端C上传的所述预设的第一媒体信息，如此，便于使用终端C的用户在其第一应用的指定界面推广自己的产品。
本实施例所述技术方案，访问终端能在被访问终端对应的第一应用指定界面上展示访问终端对应的第一媒体信息和被访问终端对应的第二媒体信息，解决了现有技术中仅支持在第一应用指定界面展示被访问终端对应的第二媒体信息的问题。
本实施例记载了一种信息处理装置，应用于服务器，如图8所示，所述装置包括：接收模块81，用于接收关于第一应用的访问请求；第一获取模块82，用于获取与发送所述访问请求的访问终端对应的用户特征；确定模块83，用于基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息；第二获取模块84，用于获取用于显示所述第一媒体信息的第一配置参数；发送模块85，用于将所述第一媒体信息和所述第一配置参数推送至所述访问终端，由所述访问终端根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
在一实施例中，所述装置还包括：第三获取模块86，用于获取与被访问终端对应的第二媒体信息；其中，所述第二媒体信息根据从第一应用指定界面得到的操作参数生成；所述第二获取模块84，还用于获取用 于显示所述第二媒体信息的第二配置参数；所述发送模块85，还用于将所述第一媒体信息和所述第一配置参数推送至所述访问终端时，将所述第二媒体信息、所述第二配置参数推送至所述访问终端，以由所述访问终端根据所述第一配置参数以及所述第二配置参数在所述指定界面展示所述第一媒体信息和所述第二媒体信息。
在一实施例中，所述装置还包括：统计模块87，用于在获取与发送所述访问请求的访问终端对应的用户特征之前，根据所述指定界面得到预设空间位置；收集与所述访问终端相关的在所述预设空间位置上的交互消息；分析所述交互消息以提取用户特征；建立所述访问终端的终端标识和/或所述访问终端对应的第一应用的用户账号，与所述用户特征的映射关系。
作为一种实施方式，所述第二获取模块84，还用于：在所述发送模块85将所述第一媒体信息和所述第一配置参数推送至所述访问终端之前，当所述确定模块83确定的待推荐的所述第一媒体信息为两个或两个以上时，根据所述服务器预设的播放指标制定关于待推荐的所述第一媒体信息的播放策略；其中，所述播放策略至少包括播放顺序、播放时间间隔；将所述播放策略携带在所述第一配置参数中。
在一实施例中，所述装置还包括：审计模块88，用于在获取与发送所述访问请求的访问终端对应的用户特征之前，根据所述指定界面得到预设空间位置；接收到在所述预设空间位置上展示预设的第一媒体信息的申请操作时，获取发送所述申请操作的终端的申请资格信息；在所述申请资格信息符合预设申请资格时，接收发送所述申请操作的终端上传的所述预设的第一媒体信息；判断所述预设的第一媒体信息是否符合预设策略，若所述预设的第一媒体信息符合所述预设策略，则设置所述访问终端的用户特征具备权限状态；在所述权限状态下，设置与所述访问 终端的终端标识和/或所述访问终端对应的第一应用的用户账号相匹配的第一媒体信息为所述预设的第一媒体信息。
作为一种实施方式，所述确定模块83，还用于：若所述访问终端的用户特征具备权限状态，则从所述第一媒体信息数据库提取由所述访问终端上传的所述预设的第一媒体信息；将所述预设的第一媒体信息确定为待推荐的第一媒体信息。
作为一种实施方式，所述确定模块83，还用于：提取所述第一媒体信息数据库中各第一媒体信息的定向信息；其中，所述定向信息包括目标推送对象的用户特征属性；当从所述第一媒体信息数据库中查询到与所述用户特征匹配的用户特征属性时，将与所述用户特征属性对应的第一媒体信息确定为待推荐的第一媒体信息。
本领域技术人员应当理解，本申请实施例的信息处理装置中各处理模块的功能，可参照前述应用于服务器侧的信息处理方法的相关描述而理解，本申请实施例的信息处理装置中各处理模块，可通过实现本申请实施例所述的功能的模拟电路而实现，也可以通过执行本申请实施例所述的功能的软件在服务器上的运行而实现。
其中，在实际应用中，所述第一获取模块82、确定模块83、第二获取模块84、第三获取模块86、统计模块87、审计模块88，均可由信息处理装置或所述信息处理装置所属服务器中的中央处理器(CPU，Central Processing Unit)、微处理器(MCU，Micro Controller Unit)、数字信号处理器(DSP，Digital Signal Processing)或可编程逻辑器件(PLC，Programmable Logic Controller)等实现。所述接收模块81可由信息处理装置或所述信息处理装置所属服务器中的接收器来实现，所述发送模块85可由信息处理装置或所述信息处理装置所属服务器中的发送器来实现；或者，所述接收模块81、所述发送模块85还可由信息处理装置或 所述信息处理装置所属服务器中的通信模组来实现。
需要说明的是，所述访问终端与所述被访问终端可以是同一终端，也可以是不同的终端。
本实施例所述信息处理装置，能够推送与访问终端对应的用户特征相匹配的第一媒体信息；进而使访问终端在被访问终端对应的第一应用指定界面上展示第一媒体信息和被访问终端对应的第二媒体信息，解决了现有技术中在访问终端访问被访问终端的第一应用的指定界面时，仅支持在被访问终端对应的第一应用指定界面展示被访问终端对应的第二媒体信息的问题。
本实施例记载了一种信息处理装置，应用于访问终端，如图9所示，所述装置包括：第四获取模块91，用于接收到针对第一应用的预设触发操作时，得到关于所述第一应用的访问请求；收发模块92，用于向服务器发送所述访问请求；接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数；展示处理模块93，用于根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
作为一种实施方式，所述收发模块92，还用于接收与被访问终端对应的第二媒体信息、用于显示所述第二媒体信息的第二配置参数；所述展示处理模块93，还用于：根据所述第一配置参数以及所述第二配置参数在所述指定界面展示所述第一媒体信息和所述第二媒体信息。
作为一种实施方式，所述展示处理模块93，还用于：当所述服务器确定的待推荐的所述第一媒体信息为两个或两个以上时，从所述第一配置参数中获得关于待推荐的所述第一媒体信息的播放策略，解析所述播放策略得到各个所述第一媒体信息的播放顺序、播放时间间隔；根据所述播放顺序、所述播放时间间隔播放对应的第一媒体信息。
作为一种实施方式，所述展示处理模块93，还用于：根据所述配置参数在所述第一应用的指定界面展示所述第一媒体信息之后，接收第一操作，所述第一操作用于表征对所述第一媒体信息的控制；判断所述第一操作是否为许可操作；若所述第一操作为许可操作，则响应所述第一操作。
作为一种实施方式，所述展示处理模块93，还用于：获取其他终端在所述访问终端对应的所述指定界面的预设空间位置上，与所述访问终端的第一互动类消息；在所述预设空间位置上，展示所述第一互动类消息；其中，所述第一互动类消息是使用所述其他终端的用户，与使用所述访问终端的用户，在所述访问终端对应的所述预设空间位置上的操作而形成的互动消息；和/或，获取所述访问终端在所述访问终端对应的所述预设空间位置上，与所述访问终端的第二互动类消息；在所述预设空间位置上，展示所述第二互动类消息；其中，所述第二互动类消息是使用所述访问终端的用户，与使用所述访问终端的用户，在所述访问终端对应的所述预设空间位置上的操作而形成的互动消息。
作为一种实施方式，所述展示处理模块93，还用于：所述第一应用的指定界面处于打开状态时，若接收到设置第二媒体信息的操作，获取操作参数；根据所述操作参数，生成第二媒体信息；在所述指定界面的预设空间位置上展示所述第二媒体信息。
作为一种实施方式，所述收发模块92，还用于：向服务器上传预设的第一媒体信息；所述展示处理模块93，还用于：若所述第一媒体信息通过所述服务器的审核，则在接收到访问所述访问终端的第一应用的访问请求时，根据所述配置参数在所述第一应用的指定界面展示所述预设的第一媒体信息，或者所述第二媒体信息以及所述预设的第一媒体信息。
本领域技术人员应当理解，本申请实施例的信息处理装置中各处理模块的功能，可参照前述应用于终端侧的信息处理方法的相关描述而理解，本申请实施例的信息处理装置中各处理模块，可通过实现本申请实施例所述的功能的模拟电路而实现，也可以通过执行本申请实施例所述的功能的软件在终端上的运行而实现。
其中，在实际应用中，所述第四获取模块91、展示处理模块93，均可由信息处理装置或所述信息处理装置所属终端中的CPU、MCU、DSP或PLC等实现。所述收发模块92可由信息处理装置或所述信息处理装置所属终端中的通信模组来实现。
需要说明的是，所述访问终端与所述被访问终端可以是同一终端，也可以是不同的终端。
本实施例记载了一种信息处理装置，应用于服务器，如图11所示，所述装置包括：处理器1101以及存储器1103。所述装置还可以进一步包括网络接口1102。所述网络接口1102用于接收关于第一应用的访问请求，以及将第一媒体信息和第一配置参数推送至访问终端。所述存储器1103中存储有可被所述处理器1101执行的指令，当执行所述指令时，所述处理器用于执行如图1所示的应用于服务器侧的信息处理方法，在此不再赘述。
本实施例记载了一种信息处理装置，应用于访问终端，如图12所示，所述装置包括：处理器1201以及存储器1204。所述装置还可以进一步包括用户接口1202和网络接口1203。所述用户接口1202用于接收针对第一应用的预设触发操作。所述网络接口1203用于向服务器发送访问请求，并接收服务器基于所述访问请求返回的与访问终端匹配的待推荐的第一媒体信息。其中所述存储器1204中存储有可被所述处理器1201执行的指令，当执行所述指令时，所述处理器用于执行如图6所示 的应用于终端侧的信息处理方法，在此不再赘述。
本实施例所述信息处理装置，能够使访问终端在被访问终端对应的第一应用指定界面上展示与访问终端匹配的第一媒体信息、以及被访问终端对应的第二媒体信息，解决了现有技术中在访问终端访问被访问终端的第一应用的指定界面时，仅支持在被访问终端对应的第一应用指定界面上展示被访问终端对应的第二媒体信息的问题。
本实施例提供一种信息处理系统，所述系统包括：访问终端10，用于向服务器20发送第一应用的访问请求；接收所述服务器20基于所述访问请求返回的与所述访问终端10匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数；根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息；服务器20，用于接收关于第一应用的访问请求；获取与发送所述访问请求的访问终端10对应的用户特征；基于所述用户特征从第一媒体信息数据库中为所述访问终端10确定待推荐的第一媒体信息；获取用于显示所述第一媒体信息的第一配置参数；将所述第一媒体信息和所述第一配置参数推送至所述访问终端10。进一步地，所述服务器20，还用于获取与被访问终端30对应的第二媒体信息；获取用于显示所述第二媒体信息的第二配置参数；在所述将所述第一媒体信息、所述第一配置参数推送至所述访问终端时，还将所述第二媒体信息、所述第二配置参数推送至所述访问终端；所述访问终端10，还用于根据所述第一配置参数以及所述第二配置参数在所述指定界面展示所述第一媒体信息和所述第二媒体信息。
进一步地，所述系统还包括：被访问终端30，用于在所述第一应用的指定界面处于打开状态时，若接收到设置第二媒体信息的操作，获取操作参数；根据所述操作参数，生成第二媒体信息；在所述指定界面的预设空间位置上展示所述第二媒体信息，并向所述服务器20上传所述 第二媒体信息。
这里，所述访问终端包括前述实施例所述的应用于访问终端的信息处理装置，所述服务器包括前述实施例所述的应用于服务器的信息处理装置，在此不再赘述。
本实施例所涉及的访问终端或被访问终端包括但不限定于：手机、平板电脑(PAD，Portable Android Device)、可穿戴设备、摄像机等设备；所涉及的服务器可以是云服务器；终端与服务器可通过网络通信；所述网络可以为移动数据网络、有线网、无线网或有线与无线的混合网络。
本实施例所述信息处理系统，在访问终端访问被访问终端的第一应用的指定界面时，服务器能够推送与该访问终端对应的用户特征相匹配的第一媒体信息，进而使访问终端能在被访问终端对应的第一应用指定界面上展示访问终端对应的第一媒体信息和被访问终端对应的第二媒体信息；解决了现有技术中在访问终端访问被访问终端的第一应用的指定界面时，仅支持在第一应用指定界面展示第二媒体信息的问题。
下面，以所述第一应用为微信，第一应用的指定界面为朋友圈界面，预设空间位置为个人首屏照片墙，第一媒体信息为广告，服务器为微信平台为例进行说明。
本申请技术方案，针对微信朋友圈个人首屏的照片墙的这个位置，在这个广告位置上可以定向(可以是用户特征、画像、习惯等指标)的投放各种广告形式(例如文字，视频等)，当用户点击微信朋友圈，在首屏访问的个人照片墙的位置，系统自动定向广告投放给当前用户，该广告是覆盖于照片墙的位置，用户可以直接点击按钮关闭，也可以播放完广告自行关闭，在考虑用户体验方面，用户访问的广告按频次展现给用户，广告本身也可以是轮播的方式，当该用户访问过后，隔一段时间才会投放不同形式的定向广告给该用户。另外，在照片墙中增加弹幕功 能，在朋友圈的个人首屏给用户增加评论的入口和消息流的弹幕展示，并给予用户关闭和开启弹幕的功能按钮，不影响用户的照片墙的使用。
具体的，采用本申请所述技术方案后的微信平台支持下述功能：
1、在微信平台中增加广告主可投放的广告位(个人首屏的照片墙广告位)。
2、个人首屏照片墙具有定向投放广告的功能，根据用户的喜好、特征、习惯等画像进行精准的广告投放的策略。可根据或分析用户的弹幕消息提取关键字或者评价标签，与广告的定向信息进行比对，从而有助于为用户推送精准广告。
3、广告素材的投放，可以是图文，视频以及富媒体的方式。
4、保留原有照片墙功能，可以考虑广告闪屏、贴片等方式展示给用户，还给用户可以增加不感兴趣的按钮，进行屏蔽的功能。
5、用户可以与投放在个人首屏的照片墙广告进行互动；比如，如果用户直接点击朋友圈按钮，看到的是自己的照片墙，这里系统可以进行投放照片墙广告位，可定制时间内消失或者用户点击关闭或不感兴趣按钮。
6、如果是访问商家的个人首屏的照片墙，商家可以推广自定义选择的广告形式，让来访人具有访问自己个人空间的同时，也能在首屏即时看到推广的广告信息；具体的，对于访问商户的个人首屏(照片墙的位置)，可以看到商户自身投放的广告产品，商户可以对照片墙的广告进行编辑操作，但对于上传的素材需要增加审核机制，保证广告素材的标准化和安全性，如不符合条件者，此类商户该功能会禁止。商户自己的推广信息，素材自定义。
7、在个人照片墙中的弹幕功能，可以让用户即时看到别人对自己的留言，不仅让用户能够很快知道朋友圈中最近关联的交流信息，而且 增加了首屏的用户活跃度，用户参与性更强。消息提醒的内容可以在弹幕中体现，如果访问对方个人照片墙，可以有留言功能，弹幕可以开启或关闭。
8、在照片墙中增加评价类的标签在弹幕中展示，系统可根据标签内容向定向用户推送相关的广告信息。照片墙的标签评价功能，用户可以对自己或对别人的特征进行评价，用来描述当前用户自身的特征，并可以在照片墙弹幕中进行个性展示(可以是对应个人的文字、动画等)。
当然，需要说明的是，微信个人照片墙中当前用户可以通过对自己评价的信息，找到与自己相关的用户，性格或者生活方式一致与自己有相同爱好的品牌或产品的人，微信平台根据用户的共同点做出匹配，将与当前用户有共同点的用户推荐列出给当前用户，并支持用户之间对于自己喜欢的广告可以进行分享传播的功能。
图10示出了信息处理系统的一种交互示意图，如图10所示，服务器接收到终端A发送的用户a访问自己或他人的微信朋友圈的访问请求时，根据用户之间的交互消息来确定当前用户a有哪些用户特征，如性格、生活习惯、近期关注焦点等，再根据微信朋友圈中的描述用户a的标签数据，结合广告素材的定向信息，从广告素材数据库中提取出与用户a相匹配的广告素材a’，并推送所述广告素材a’，使得在用户a的微信朋友圈的个人首屏照片墙上展示该广告素材a’。另外，服务器可以从个人首屏照片墙上所支持的弹幕功能以及个人描述功能，来获取关键信息，根据所述关键信息分析出用户标签数据，如获得用户a的标签数据。并且，若接收到终端A或其他终端发送的针对用户a对应的个人首屏照片墙上的弹幕消息或标签评价消息时，在用户a对应的个人首屏照片墙上，显示弹幕消息或标签评价消息。
本实施例还提供一种计算机存储介质，所述计算机存储介质存储有 计算机程序，所述计算机程序被处理器执行之后，能够实现前述各实施例所述的任意一项或多项应用于服务器侧的信息处理方法。所述计算机存储介质可为各种类型的存储介质，在本实施例中可为非瞬间存储介质。
本实施例还提供一种计算机存储介质，所述计算机存储介质存储有计算机程序，所述计算机程序被处理器执行之后，能够实现前述各实施例所述的任意一项或多项应用于终端侧的信息处理方法。所述计算机存储介质可为各种类型的存储介质，在本实施例中可为非瞬间存储介质。
在本申请所提供的几个实施例中，应该理解到，所揭露的设备和装置，可以通过其它的方式实现。以上所描述的设备实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，如：多个单元或组件可以结合，或可以集成到另一个系统，或一些特征可以忽略，或不执行。另外，所显示或讨论的各组成部分相互之间的耦合、或直接耦合、或通信连接可以是通过一些接口，设备或单元的间接耦合或通信连接，可以是电性的、机械的或其它形式的。
上述作为分离部件说明的单元可以是、或也可以不是物理上分开的，作为单元显示的部件可以是、或也可以不是物理单元；既可以位于一个地方，也可以分布到多个网络单元上；可以根据实际的需要选择其中的部分或全部单元来实现本实施例方案的目的。
另外，在本申请各实施例中的各功能单元可以全部集成在一个处理单元中，也可以是各单元分别单独作为一个单元，也可以两个或两个以上单元集成在一个单元中；上述集成的单元既可以采用硬件的形式实现，也可以采用硬件加软件功能单元的形式实现。
本领域普通技术人员可以理解：实现上述装置实施例的全部或部分 步骤可以通过程序指令相关的硬件来完成，前述的程序可以存储于计算机可读取存储介质中，该程序在执行时，执行包括上述装置实施例的步骤；而前述的存储介质包括：移动存储设备、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、磁碟或者光盘等各种可以存储程序代码的介质。
或者，本申请上述集成的单元如果以软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。基于这样的理解，本申请实施例的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机、服务器、或者网络设备等)执行本申请各个实施例所述装置的全部或部分。而前述的存储介质包括：移动存储设备、ROM、RAM、磁碟或者光盘等各种可以存储程序代码的介质。
以上所述，仅为本申请的具体实施方式，但本申请的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本申请揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本申请的保护范围之内。因此，本申请的保护范围应以所述权利要求的保护范围为准。

Claims (15)

  1. 一种信息处理方法，由服务器执行，所述方法包括：
    接收关于第一应用的访问请求；
    获取与发送所述访问请求的访问终端对应的用户特征；
    基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息；
    获取用于显示所述第一媒体信息的第一配置参数；
    将所述第一媒体信息和所述第一配置参数推送至所述访问终端，由所述访问终端根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
  2. 根据权利要求1所述的方法，其中，所述将所述第一媒体信息和所述第一配置参数推送至所述访问终端之前，所述方法还包括：
    获取与被访问终端对应的第二媒体信息；其中，所述第二媒体信息根据从第一应用指定界面得到的操作参数生成；
    获取用于显示所述第二媒体信息的第二配置参数；
    在所述将所述第一媒体信息和所述第一配置参数推送至所述访问终端时，所述方法还包括：
    将所述第二媒体信息和所述第二配置参数推送至所述访问终端，由所述访问终端根据所述第一配置参数以及所述第二配置参数在所述指定界面分别展示所述第一媒体信息和所述第二媒体信息。
  3. 根据权利要求1所述的方法，获取与发送所述访问请求的访问终端对应的用户特征之前，所述方法还包括：
    根据所述指定界面得到预设空间位置；
    收集与所述访问终端相关的在所述预设空间位置上的交互消息；
    分析所述交互消息以提取用户特征；
    建立所述访问终端的终端标识和/或所述访问终端对应的第一应用的用户账号，与所述用户特征的映射关系。
  4. 根据权利要求1所述的方法，所述将所述第一媒体信息和所述第一配置参数推送至所述访问终端之前，还包括：
    当确定待推荐的所述第一媒体信息为两个或两个以上时，
    根据所述服务器预设的播放指标制定关于待推荐的所述第一媒体信息的播放策略；其中，所述播放策略至少包括播放顺序、播放时间间隔；
    将所述播放策略携带在所述第一配置参数中。
  5. 根据权利要求1所述的方法，获取与发送所述访问请求的访问终端对应的用户特征之前，所述方法还包括：
    根据所述指定界面得到预设空间位置；
    接收到在所述预设空间位置上展示预设的第一媒体信息的申请操作时，获取发送所述申请操作的所述访问终端的申请资格信息；
    在所述申请资格信息符合预设申请资格时，接收发送所述申请操作的所述访问终端上传的所述预设的第一媒体信息；
    判断所述预设的第一媒体信息是否符合预设策略，若所述预设的第一媒体信息符合所述预设策略，则设置所述访问终端的用户特征具备权限状态；
    在所述权限状态下，设置与所述访问终端的终端标识和/或所述访问终端对应的第一应用的用户账号相匹配的第一媒体信息为所述预设的第一媒体信息。
  6. 根据权利要求1所述的方法，所述基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息，包括：
    提取所述第一媒体信息数据库中各第一媒体信息的定向信息；其中，所述定向信息包括目标推送对象的用户特征属性；
    当从所述第一媒体信息数据库中查询到与所述用户特征匹配的用户特征属性时，将与所述用户特征属性对应的第一媒体信息确定为待推荐的第一媒体信息。
  7. 一种信息处理方法，由访问终端执行，所述方法包括：
    接收到针对第一应用的预设触发操作时，得到关于所述第一应用的访问请求；
    向服务器发送所述访问请求；
    接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数；
    根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息。
  8. 根据权利要求7所述的方法，所述接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数时，还包括：
    接收与被访问终端对应的第二媒体信息、用于显示所述第二媒体信息的第二配置参数；
    相应地，根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息时，所述方法还包括：
    根据所述第二配置参数在所述指定界面展示所述第二媒体信息。
  9. 根据权利要求7所述的方法，所述根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息之后，所述方法还包括：
    接收第一操作，所述第一操作用于表征对所述第一媒体信息的控制；
    判断所述第一操作是否为许可操作；
    若所述第一操作为许可操作，则响应所述第一操作。
  10. 根据权利要求7所述的方法，所述方法还包括：
    获取其他终端在所述访问终端对应的所述指定界面的预设空间位置上，与所述访问终端的第一互动类消息；在所述预设空间位置上，展示所述第一互动类消息；其中，所述第一互动类消息是使用所述其他终端的用户，与使用所述访问终端的用户，在所述访问终端对应的所述预设空间位置上的操作而形成的互动消息；
  11. 根据权利要求7所述的方法，所述方法还包括：
    获取所述访问终端在所述访问终端对应的所述预设空间位置上，与所述访问终端的第二互动类消息；在所述预设空间位置上，展示所述第二互动类消息；其中，所述第二互动类消息是使用所述访问终端的用户，与使用所述访问终端的用户，在所述访问终端对应的所述预设空间位置上的操作而形成的互动消息。
  12. 一种信息处理装置，应用于服务器，所述装置包括处理器和存储器，所述存储器中存储可被所述处理器执行的指令，当执行所述指令时，所述处理器用于执行权利要求1至6任一项所述的方法。
  13. 一种信息处理装置，应用于访问终端，所述装置包括处理器和存储器，所述存储器中存储可被所述处理器执行的指令，当执行所述指令时，所述处理器用于执行权利要求7至11任一项所述的方法
  14. 一种信息处理系统，所述系统包括：
    访问终端，用于向服务器发送第一应用的访问请求；接收所述服务器基于所述访问请求返回的与所述访问终端匹配的待推荐的第一媒体信息、用于显示所述第一媒体信息的第一配置参数；根据所述第一配置参数在所述第一应用的指定界面展示所述第一媒体信息；
    服务器，用于接收关于第一应用的访问请求；获取与发送所述访问请求的访问终端对应的用户特征；基于所述用户特征从第一媒体信息数据库中为所述访问终端确定待推荐的第一媒体信息；获取用于显示所述第一媒体信息的第一配置参数；将所述第一媒体信息和所述第一配置参数推送至所述访问终端。
  15. 一种存储介质，所述存储介质存储有计算机程序，所述计算机程序被处理器执行之后，能够实现权利要求1至6任一项所述的信息处理方法，或能够实现权利要求7至11任一项所述的信息处理方法。
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