WO2019014841A1 - Procédé d'insertion de publicité et télévision numérique - Google Patents

Procédé d'insertion de publicité et télévision numérique Download PDF

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Publication number
WO2019014841A1
WO2019014841A1 PCT/CN2017/093342 CN2017093342W WO2019014841A1 WO 2019014841 A1 WO2019014841 A1 WO 2019014841A1 CN 2017093342 W CN2017093342 W CN 2017093342W WO 2019014841 A1 WO2019014841 A1 WO 2019014841A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
bid price
preset
digital television
unit
Prior art date
Application number
PCT/CN2017/093342
Other languages
English (en)
Chinese (zh)
Inventor
刘晓强
Original Assignee
深圳市智晟达科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳市智晟达科技有限公司 filed Critical 深圳市智晟达科技有限公司
Priority to PCT/CN2017/093342 priority Critical patent/WO2019014841A1/fr
Publication of WO2019014841A1 publication Critical patent/WO2019014841A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the invention belongs to the field of the Internet and provides a method for inserting advertisements and a digital television.
  • the embodiment of the present invention is directed to the problem that in the prior art, there is a problem that the advertisement insertion is inflexible and cannot be adjusted according to the viewing condition, and a solution is proposed.
  • the present invention is implemented as follows: a method of inserting an advertisement, comprising the steps of:
  • the advertisement with the highest bid price is played during the preset advertisement insertion time.
  • the embodiment of the invention further provides a digital television, the digital television comprising:
  • a recording unit for recording a preset advertisement insertion time, a duration, and a bid price of an advertisement and an advertisement to be inserted
  • a detecting unit connected to the output end of the recording unit, for detecting a bid price of each advertisement when an advertisement needs to be inserted;
  • a selection unit connected to an output end of the detecting unit, for selecting an advertisement with the highest bid price
  • the insertion unit is connected to the output end of the selection unit for playing the advertisement with the highest bid price during the preset advertisement insertion time.
  • the invention dynamically compares the bidding advertisements, so that on the one hand, the advertisement insertion can be flexibly, the insertion cost can be adjusted according to the viewing situation, and on the other hand, the advertisement can be preferentially played according to the inserted price.
  • FIG. 1 is a schematic flowchart of a method for inserting an advertisement according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a digital television according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for inserting an advertisement according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 the preset advertisement insertion time, the duration, and the bid price of the advertisement and the advertisement to be inserted are recorded;
  • the playing time of the advertisement should be consistent with the insertion time of the advertisement.
  • the alternate ad should match the corresponding price, even associated with a bank card whose balance is greater than or equal to the matching price.
  • step S102 when an advertisement needs to be inserted, the bid price of each advertisement is detected.
  • step S103 the advertisement with the highest bid price is selected.
  • step S104 the advertisement with the highest bid price is played during the preset advertisement insertion time.
  • the invention dynamically compares the bidding advertisements, so that on the one hand, the advertisement insertion can be flexibly, the insertion cost can be adjusted according to the viewing situation, and on the other hand, the advertisement can be preferentially played according to the inserted price.
  • FIG. 2 is a schematic structural diagram of a digital television according to an embodiment of the present invention, including:
  • the recording unit 21 is configured to record a preset advertisement insertion time, a duration, and a bid price of the advertisement and the advertisement to be inserted;
  • the detecting unit 22 is connected to the output end of the recording unit 21 for detecting the bid price of each advertisement when an advertisement needs to be inserted;
  • the selecting unit 23 is connected to the output end of the detecting unit 22 for selecting an advertisement with the highest bid price
  • the insertion unit 24 is connected to the output end of the selection unit 23 for playing the advertisement with the highest bid price during the preset advertisement insertion time.
  • the working principle is: the recording unit 21 records the preset advertisement insertion time, the duration, and the pre-inserted advertisement, the bid price of the advertisement; when the advertisement needs to be inserted, the detecting unit 22 detects the bid price of each advertisement; the selecting unit 23 selects the bid price. The highest advertisement; the insertion unit 24 plays the advertisement with the highest bid price during the preset advertisement insertion time.
  • the invention dynamically compares the bidding advertisements, so that on the one hand, the advertisement insertion can be flexibly, the insertion cost can be adjusted according to the viewing situation, and on the other hand, the advertisement can be preferentially played according to the inserted price.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention se rapporte au domaine de l'internet et porte sur un procédé d'insertion de publicité et une télévision numérique. Le procédé consiste : à enregistrer un temps d'insertion de publicité prédéfini, une durée d'insertion de publicité et un prix prédéfini, et des publicités à insérer; lorsqu'une publicité doit être insérée, à détecter des prix d'offre de publicités; à sélectionner une publicité ayant un prix d'offre le plus élevé; et à lire la publicité avec le prix d'offre le plus élevé dans le temps d'insertion de publicité prédéfini. Dans la présente invention, des publicités d'enchère sont comparées de manière dynamique; dans un aspect, l'insertion de publicité est plus souple, et les coûts d'insertion sont réglés selon une condition de visualisation; et dans un autre aspect, une meilleure publicité peut être lue en fonction des prix d'insertion.
PCT/CN2017/093342 2017-07-18 2017-07-18 Procédé d'insertion de publicité et télévision numérique WO2019014841A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/093342 WO2019014841A1 (fr) 2017-07-18 2017-07-18 Procédé d'insertion de publicité et télévision numérique

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/093342 WO2019014841A1 (fr) 2017-07-18 2017-07-18 Procédé d'insertion de publicité et télévision numérique

Publications (1)

Publication Number Publication Date
WO2019014841A1 true WO2019014841A1 (fr) 2019-01-24

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2017/093342 WO2019014841A1 (fr) 2017-07-18 2017-07-18 Procédé d'insertion de publicité et télévision numérique

Country Status (1)

Country Link
WO (1) WO2019014841A1 (fr)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1602492A (zh) * 2001-12-11 2005-03-30 皇家飞利浦电子股份有限公司 电视中的广告选择
CN1996368A (zh) * 2006-12-22 2007-07-11 中兴通讯股份有限公司 一种iptv网络中广告提供方法及其系统
CN101051376A (zh) * 2006-04-07 2007-10-10 余中 交互式广告方法和系统
CN101916409A (zh) * 2009-12-30 2010-12-15 新奥特（北京）视频技术有限公司 一种以广告时段为核心的广告业务管理方法
CN102239500A (zh) * 2008-12-03 2011-11-09 微软公司 基于位置的广告的提供
US20120136728A1 (en) * 2010-11-30 2012-05-31 Brightroll, Inc. Networked advertisement exchange
CN106888387A (zh) * 2015-12-16 2017-06-23 天脉聚源（北京）科技有限公司 一种移动终端播放广告的方法和系统

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1602492A (zh) * 2001-12-11 2005-03-30 皇家飞利浦电子股份有限公司 电视中的广告选择
CN101051376A (zh) * 2006-04-07 2007-10-10 余中 交互式广告方法和系统
CN1996368A (zh) * 2006-12-22 2007-07-11 中兴通讯股份有限公司 一种iptv网络中广告提供方法及其系统
CN102239500A (zh) * 2008-12-03 2011-11-09 微软公司 基于位置的广告的提供
CN101916409A (zh) * 2009-12-30 2010-12-15 新奥特（北京）视频技术有限公司 一种以广告时段为核心的广告业务管理方法
US20120136728A1 (en) * 2010-11-30 2012-05-31 Brightroll, Inc. Networked advertisement exchange
CN106888387A (zh) * 2015-12-16 2017-06-23 天脉聚源（北京）科技有限公司 一种移动终端播放广告的方法和系统

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