WO2018018267A1 - Procédé d'attribution de temps publicitaire et système de reproduction de publicités - Google Patents

Procédé d'attribution de temps publicitaire et système de reproduction de publicités Download PDF

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Publication number
WO2018018267A1
WO2018018267A1 PCT/CN2016/091226 CN2016091226W WO2018018267A1 WO 2018018267 A1 WO2018018267 A1 WO 2018018267A1 CN 2016091226 W CN2016091226 W CN 2016091226W WO 2018018267 A1 WO2018018267 A1 WO 2018018267A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
user
single play
playing
purchased
Prior art date
Application number
PCT/CN2016/091226
Other languages
English (en)
Chinese (zh)
Inventor
金蕾
Original Assignee
金蕾
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 金蕾 filed Critical 金蕾
Priority to PCT/CN2016/091226 priority Critical patent/WO2018018267A1/fr
Publication of WO2018018267A1 publication Critical patent/WO2018018267A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the invention belongs to the field of service media, and in particular relates to an advertising time allocation method and an advertisement playing system.
  • Advertising is the bridge of communication between enterprises and consumers.
  • the best embodiment of market competition awareness is its advertising communication strategy.
  • the content of advertising communication focuses on what to spread, it is necessary to determine what kind of advertising content can best impress people who want to impress; the channel of advertising communication focuses on how to spread, what kind of methods and channels are most accessible to those who want to impress, And the cost is the best and the effect is the best.
  • Chinese consumers and consumers in Europe and the United States pursue different personalities. We are more influenced by advertising, and we attach more importance to the evaluation of others and society. In this way, a group is formed around the consumers. They are not direct consumers, but their opinions can influence consumers. They continue to have tangible and intangible effects on consumers.
  • CCTV's 2016 Gold Resource Advertising Tendering Conference was held in Beijing. After fierce bidding, Wang Laoji forced the audience to win the title of “CCTV First Standard” for 96.5 million yuan.
  • the first unit of the post-up version of the news network has a positive -10 second advertising space, which has become the focus of attention. This is Wang Laoji's winning the CCTV's first target after winning the bid in 2014, and continues to lead the herbal tea market. It has won the 'opening door' of the 2016 strategic layout.
  • CCTV1 "News Network" is the TV news section with the highest ratings and influence in China. According to statistics, the average audience rating of the program is as high as 11.06%, which is more than five times the audience rating of the best phenomenal programs in China.
  • the playing time of the advertisement has a very close relationship with the effect of the advertisement.
  • it is often not played at 9:00 in the morning. . Therefore, advertisers want to advertise at the right time.
  • This requires an invention to make the purchase behavior of the advertisement play more flexible according to the playback effect by playing the advertisement in a timely manner.
  • Embodiments of the present invention provide an advertisement time allocation manner and an advertisement playing system, and the purpose is to provide By playing the advertisements in a timely manner, the purchase behavior of the advertisements can be more flexibly charged according to the playback effect.
  • an advertisement time allocation method includes the following steps:
  • the advertisement is played in a time period that matches the single play price based on the single play price purchased by the user and the matching relationship.
  • An embodiment of the present invention further provides an advertisement playing system, including:
  • a recording unit configured to record a matching relationship between a single play price purchased by the user and an advertisement playing time period
  • a reading unit for reading a single play price purchased by a user
  • the playing unit has an input end connected to the recording unit and the reading unit respectively, and is configured to play the advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship.
  • the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner.
  • FIG. 1 is a schematic flow chart of an advertisement time allocation manner according to an embodiment of the present invention.
  • FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention.
  • FIG. 1 is an advertising time allocation manner provided by an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • step S101 a matching relationship between the single play price purchased by the user and the advertisement playing time period is recorded.
  • step S102 the single play price purchased by the user is read.
  • Step S103 For playing the advertisement in a time period matching the single play price according to the single play price purchased by the user and the matching relationship.
  • the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner.
  • FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention, where the playing system includes:
  • the recording unit 21 is configured to record a matching relationship between the single play price purchased by the user and the advertisement playing time period;
  • the reading unit 22 is configured to read a single play price purchased by the user
  • the playing unit 23 has its input end and the recording unit 21 and the reading unit 22, respectively.
  • the connection is for playing an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship.
  • the working principle is: after the recording unit 21 records the matching relationship between the single play price purchased by the user and the advertisement playing time period, the reading unit 22 The single play price purchased by the user is read, and the playing unit 23 plays the advertisement in a time period matching the single play price according to the single play price purchased by the user and the matching relationship.
  • the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé d'attribution de temps publicitaire et un système de reproduction de publicités. Le procédé comporte les étapes consistant à: enregistrer la relation de correspondance entre le prix d'une reproduction unique achetée par un utilisateur et une période de reproduction de la publicité; lire le prix de la reproduction unique achetée par l'utilisateur; et d'après le prix de la reproduction unique achetée par l'utilisateur et la relation de correspondance, reproduire la publicité dans la période correspondant au prix de la reproduction unique. Par la reproduction d'une publicité en temps opportun, la reproduction de la publicité achetée peut être facturée de façon plus souple en fonction de l'effet de sa reproduction.
PCT/CN2016/091226 2016-07-24 2016-07-24 Procédé d'attribution de temps publicitaire et système de reproduction de publicités WO2018018267A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091226 WO2018018267A1 (fr) 2016-07-24 2016-07-24 Procédé d'attribution de temps publicitaire et système de reproduction de publicités

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091226 WO2018018267A1 (fr) 2016-07-24 2016-07-24 Procédé d'attribution de temps publicitaire et système de reproduction de publicités

Publications (1)

Publication Number Publication Date
WO2018018267A1 true WO2018018267A1 (fr) 2018-02-01

Family

ID=61015322

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091226 WO2018018267A1 (fr) 2016-07-24 2016-07-24 Procédé d'attribution de temps publicitaire et système de reproduction de publicités

Country Status (1)

Country Link
WO (1) WO2018018267A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070038508A1 (en) * 2005-08-10 2007-02-15 Microsoft Corporation Normalized click-through advertisement pricing
CN101256656A (zh) * 2008-03-07 2008-09-03 薛松生 广告播放方法以及广告播放网络
CN101692279A (zh) * 2006-06-12 2010-04-07 颜博文 广告收费装置与方法
CN102027496A (zh) * 2007-11-15 2011-04-20 高通股份有限公司 用于在无线通信装置上做广告的可出价多维市场的系统和方法
CN105678593A (zh) * 2016-03-11 2016-06-15 合一网络技术(北京)有限公司 一种视频广告组合竞价投放的方法及系统

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070038508A1 (en) * 2005-08-10 2007-02-15 Microsoft Corporation Normalized click-through advertisement pricing
CN101692279A (zh) * 2006-06-12 2010-04-07 颜博文 广告收费装置与方法
CN102027496A (zh) * 2007-11-15 2011-04-20 高通股份有限公司 用于在无线通信装置上做广告的可出价多维市场的系统和方法
CN101256656A (zh) * 2008-03-07 2008-09-03 薛松生 广告播放方法以及广告播放网络
CN105678593A (zh) * 2016-03-11 2016-06-15 合一网络技术(北京)有限公司 一种视频广告组合竞价投放的方法及系统

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